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Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
More awards and accolades than you can imagine, but Bill, Jay, and Lou were an important and influential part of the fabric of The American Advertising Federation in Houston. From AEFH, to District-10, the American Advertising Awards to Only in Houston. This podcast is a special "thank-you" to some very special people in our community and our industry.
Craig Cooke is a successful entrepreneur who had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created. With extremely limited resources of $1,300 and an Apple computer, he started RhythmNet.com. Over the years of struggle, adaptation, and repositioning the brand, “Rhythm“ was sold to a world-class digital creative agency in 2019. Craig stayed with the company for just over 3 years, completing a 26-year marathon of running the company as CEO. During his tenure at Rhythm®, Craig worked with middle market to large enterprise companies, such as American Honda Motors, Beats by Dr. Dre, ZO Skin Health, Irvine Company, The Travel Corporation, Segway, U.S. Bank, FivePoint, Online Trading Academy, Allergan, Abbott Labs, Takeda Pharmaceuticals, and many other B2C and B2B brands. Craig has also participated as a speaker in many conferences and seminars, including “Connections” by ExactTarget, The “Res Conference” by the National Center for American Indian Enterprise Development, The Integrated Marketing Forum, and numerous other events. He has also served on the boards of the California American Indian Chamber of Commerce as Vice-President and the American Advertising Federation as Interactive Chair. Today, Craig shares his business wisdom, experience, and expertise in three key areas: executive leadership, brand development, and marketing communications. He continues his training in martial arts, continuously learning and evolving his skills. Also, he has studied and served as a practitioner of Chinese Medical Qigong since 2015, bringing energy healing to hundreds of people. He has a Doctorate Degree of Chinese Energetic Medicine from the Temple of Change and Transformation. Craig incorporates his skills, knowledge, and expertise in energetic practices into the world of business to provide a truly unique perspective and method in working with professionals across a wide variety of industries. Outside of his consulting and qigong practice, Craig enjoys spending time with his wife, two kids, and two dogs in Southern California. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
We can call Alex Lopez Negrete a "local" guy, but in the world of advertising, Alex is a global giant. On Thursday April 23rd, Alex was inducted into The Advertising Hall of Fame. It was the 75th anniversary of the awards., presented by The American Advertising Federation. If you weren't able to make it to Cipriani Wall Street in NYC, we've created a podcast playback of the event. This is inspiration at 11! Congrats, Alex. Are you curious what it takes? Listen.
This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation's annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame's inception in 1948, only 296 people have been inducted.Joining Jim are:David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.---Learn more about the entire class of inductees:https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspxPlus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857---This week's episode is brought to you byDeloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
Jay has a few, okay, a ton of friends and colleagues in our club, and our industry. From AEFH to D-10, this Texas Tech grad has been a D-10 Governor and was inducted into the Southwest Advertising Hall of Fame. Jay never likes talking about himself, so we got a few friends to tell his story. Enjoy this series of conversations, and get to know Jay, better.Find the podcast "Ad Speaks Houston" on your favorite podcast platform. Make sure you subscribe so you can hear the "Hagins Series" and all the other things happening in Houston and The American Advertising Federation. These are for you, Jay.
"Clarity is key." "Be the leader you would want to follow." Episode summary | In this engaging conversation, Shannon Cassidy interviews Lyn Wineman, founder of KidGlov, an advertising agency dedicated to helping changemakers amplify their impact. Lyn shares her journey from a small town in Nebraska to becoming a leader in purpose-driven marketing. The discussion covers the founding of KidGlov, the significance of B Corp certification, and the agency's commitment to a culture of generosity and collaboration. Lyn also highlights the importance of core values in shaping the team's culture and introduces her upcoming book, 'Untangling Spaghetti,' which aims to guide organizations in branding and mission amplification. In this conversation, Lyn Wineman discusses her upcoming book launch, the strategic process behind branding, and the importance of creating a culture of psychological safety within teams. She emphasizes the need for transparency in leadership and shares personal insights on growth and the impact of kindness in the workplace. R.O.G. Takeaway Tips | Branding should be a strategic process involving data collection and vision clarification. Creating psychological safety fosters open communication and collaboration. Transparency in leadership builds trust and unity within teams. It's essential to model the behavior you want to see in others. Emotional responses from clients can indicate a deep connection to their brand. The branding process involves understanding the client's vision and values. Kindness and generosity can ripple out to positively impact the community. Personal growth requires introspection and a shift in perspective. Family support plays a crucial role in maintaining balance and calm. Chapters | 00:00 Introduction to Lyn Wineman and KidGlov 03:04 Lyn's Background and Journey to Advertising 05:56 The Birth of KidGlov and Its Mission 09:07 Celebrating 15 Years of KidGlov 12:01 Understanding B Corp Certification 14:57 Creating a Culture of Generosity at KidGlov 18:00 Core Values and Team Collaboration 21:00 Generosity in the Business Community 24:00 Upcoming Book: Untangling Spaghetti 26:48 Launching the Book: A Strategic Approach 29:02 The Process of Brand Development 34:43 Creating a Culture of Psychological Safety 39:03 Transparency in Leadership 41:57 Rapid Fire Insights and Personal Reflections Guest Bio | Few can match Lyn Wineman's passion for marketing—or for helping change-makers do more good in the world. For the past 30 years, Lyn has partnered with a variety of large national organizations, regional powerhouse brands, and many of our favorite nonprofit organizations and community health initiatives. As founder, president, and chief strategist of the full-service advertising agency KidGlov, Lyn has hand-picked a talented team known for putting the megaphone in front of change leaders. KidGlov earned its Certified B-Corp status in 2021, proof of their commitment to social and environmental excellence. Lyn has been inducted into the American Marketing Association Hall of Fame and was named Marketer of the Year by the Lincoln Chapter. She has been recognized with the American Advertising Federation of Nebraska's Silver Medal and was awarded the Inspire Women's Leadership Award for Excellence in Entrepreneurship. A University of Nebraska Lincoln College of Journalism and Mass Communications alumni, she serves on a number of community boards and is a Community Fellow for the University of Nebraska Center for Entrepreneurship. She also serves as a co-host of KidGlov's Agency for Change podcast, which amplifies the voices of those who are making a positive impact on the world. Lyn and her husband, Neil, live on a historic farm where they raise a small flock of peacocks. They enjoy spending time with their three kids and grandbaby Ronin. Resources: KidGlov.com https://kidglov.com/podcasts Free N.D.I. Network Diversity Index Free Generosity Quiz Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify 5 Year Gratitude Journal: Grounded in Gratitude on Etsy How diverse is your network? N.D.I. Network Diversity Index What is your Generosity Style? Generosity Quiz Credits: Lyn Wineman, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 223, Special Guest, Dr. Kristopher Brown.
Ever wonder how culture shapes the way we view the world and influences our actions? In this episode, Larry Sprung chats with Dr. Marcus Collins, an award-winning marketer and cultural translator, about the unseen yet powerful force of culture in business. Dr. Collins shares insights from his career and explores how cultural understanding can drive success. With experiences working for iconic brands and figures like Beyoncé and Apple, Marcus unpacks the significance of translating cultural nuances into marketing strategies. Dive in to discover how culture can be the ultimate driver in shaping consumer behavior and effective leadership. Dr. Marcus Collins discusses: The intersection of culture and business His journey from engineering to marketing The role of culture in influencing human behavior Strategies for entrepreneurs to leverage cultural insights Cultural impact on leadership and organization And more! Resources: Mitlin Financial The JOY and Productivity Journal by Lawrence Sprung Connect with Larry Sprung: LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Marcus Collins: LinkedIn: Dr. Marcus Collins Website: Dr. Marcus Collins X: Dr. Marcus Collins Instagram: Dr. Marcus Collins About our Guest: Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation's Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
It's December, it's busy, and we all need to take a moment, turn down the noise of the holiday and discover the beautiful things this season brings. John Del Tatto and Sorcha Gordon sit down with Ad Speaks Houston to talk about the amazing things AAFH has done over the past year, and what to expect in 2025. It's our holiday card to you. Enjoy!
In this dynamic episode, Monica Marquez sits down with Aldo Quevedo, the Latino creative visionary shaking up the advertising industry. As the CEO and Creative Chairman of BeautifulBeast, Aldo has built an agency dedicated to speaking to Hispanic and multicultural audiences in a way that's bold, authentic, and culturally vibrant. From his roots in Mexico to becoming a leading figure in U.S. advertising, Aldo opens up about how he's turned his heritage into a superpower—using it to break stereotypes, build bridges, and tell powerful stories that resonate with audiences across the board. From overcoming imposter syndrome to becoming the first Mexican inducted into the American Advertising Federation's Hall of Achievement®, Aldo's story is one of grit, resilience, and cultural pride. He's not just a creative force—he's a trailblazer for Latino representation in the advertising industry, paving the way for a new generation of diverse voices to shine. Aldo's journey is one of defying odds, overcoming self-doubt, and proudly waving the flag for Latino creatives everywhere. Whether you're an aspiring entrepreneur, a creative professional, or someone looking to embrace their culture in a new way, Aldo's wisdom and energy will leave you inspired and ready to harness your own cultural background for success. Don't miss this episode filled with insights on the future of multicultural marketing and the power of embracing your Latino identity in everything you do! Visit our website where you will find show notes and links to all the resources in this episode, including the best way to get in touch with our special guest. The key moments in this episode are: [00:00] Introduction to Beyond Barriers [00:30] Embracing Cultural Identity [01:18] Aldo Quevedo's Journey [02:22] Navigating Career Challenges [07:20] Discovering a Passion for Marketing [10:12] Overcoming Setbacks and Building Resilience [14:37] Building a Personal Brand [18:02] Becoming a CEO and Entrepreneur [24:18] Entrepreneurial Insights [32:15] Lightning Round and Legacy
Gen X Amplified with Adrion Porter: Leadership | Personal Development | Future of Work
On this episode of Gen X Amplified, I am welcoming back serial entrepreneur Ian Schafer, repeat guest and friend of the podcast, for another round of “Gen Xceptional” wisdom and inspiration. Ian is the President and Co-Founder of Ensemble, a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian, Issa, and the team at Ensemble is on a mission to make the creator economy more equitable for creators from underrepresented communities. In this episode, Ian and I unpack: Ian's experiences and journey as a founder, particularly during the disruptive landscape of the 2020 pandemic The story of how Ian began his business relationship with Issa Rae and her team at HOORAE Media to launch Ensemble Why Ensemble's mission is focused on creators from underrepresented communities The overall state of the creator economy, especially in the age of AI Why mid-career professionals (i.e, Gen X) can thrive and create value in the creator economy based on their seasoned experience and expertise, coupled with deep knowledge and unique insights. And more! Ian's Personal Theme Song “Electric Relaxation” by A Tribe Called Quest About Ian Schafer Ian is an award-winning global brand, marketing, advertising, and sports & entertainment entrepreneur and executive. He is and currently the Co-Founder of Ensemble, a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian is also a strategic advisor to ROCK THE BELLS, the preeminent voice for classic and timeless hip-hop founded in 2018 by LL Cool J. Also, Ian is the co-founder of ON_Discourse, owner of Queensboro FC, and an advisor to Accelerator. Previously, Ian Co-Founder & CEO of Kindred, a membership organization that's on a mission to build a more equitable society by advancing the actions of today's leaders. Prior to launching kindred, Ian was the founder, CEO, and Global Chairman of Deep Focus, a transformative advertising agency that eventually he sold to Engine Group in 2015. Before he began his entrepreneurial journey with Deep Focus, Ian worked at Miramax Films as the VP of New Media, where he learned many lessons on the power of content and innovation. Previously, Ian started his career as a Sr. Account Executive at i-Traffic, which was one of the first digital agencies in the world. In 2015, he was inducted into the American Advertising Federation's Hall of Achievement, named one of “100 People Who Make Advertising Great” by the 4A's in 2017, and was also named named a “Media Maven” by Advertising Age. Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot! Subscribe to Gen X Amplified!
Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter
It's Award Season! Showcase your creativity and hard work.Shine a spotlight on your most impressive work? The American Advertising Awards are your chance to share your creativity and dedication with the world. Not sure where to start? Join us for an exclusive event featuring previous winners and judges. Gain invaluable insights on selecting the right categories and crafting compelling case studies.Why Attend?Hear from previous ADDY winnersGet expert tips on writing award-winning entriesDiscover this year's exciting themeDon't miss this opportunity to elevate your work and celebrate your achievements!The entry portal opens October 1 so start lining up your entries.There will be time for networking with other professionals as well.Wednesday, September 18 · 11:30am – 1pm CDT The Houston Club 910 Louisiana St, 49th Floor Houston, TX 77002
Hour 2 US Representative David Schweikert...AdFed Hall of Achievement Honorees US Representative David Schweikert on polling and endorsements in the 2024 General Election. And how to advertise in a changing environment of consumption of media. American Advertising Federation Tucson Hall of Achievement honorees. Tucson Advertising Federation Educational Foundation (TAFEF) honors Tucson's notable advertising professionals – past, present, and future – by hosting the annual TAFEF Hall of Achievement (HOA) Awards. David Slavin introduces the discussion. Kerry Stratford, president of the Caliber Group is the recipient of the American Advertising Federation's Silver Medal, a nationally recognized award.
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm's “Cliff Paul” campaign – among others. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. Marcus' work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits. Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. Stay connected and pick up "For the Culture" https://marctothec.com/ https://www.instagram.com/marctothec/ https://www.linkedin.com/in/marctothec/ https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins Stay connected: https://www.chonacas.com/links/ Business: https://www.linkedin.com/in/katiechonacas/
Brittany Allen is a tireless advocate in pursuit of elevating our collective consciousness around inclusion, equity and liberation. As a marketer, she's led award-winning campaigns for Adidas, Tinder, and Adobe. Her ability to bring all perspectives to the table through her own advocacy has led to evolution inside 72andSunny, where she currently serves as their first DEI Director, North America. Brittany joined The Marcus Graham Project's iCR8 Bootcamp in 2014 as a Brand Manager, leveraging her passions for culture and brand development into a full-time career in advertising. She subsequently joined the ADCOLOR community as a 2016 FUTURE and Co-Lead of the Advisory Board's Alumni Engagement committee. She is also the 2022 recipient of The Bill Sharp Award, in recognition of her leadership and the future impact she will continue to have. Brittany was recently appointed Vice Chair of The American Advertising Federation's Mosaic Council, further demonstrating her investment in creating equitable access to the advertising industry.As a mentor for The Collective Identity and the Seeing ME in Media programs, Brittany's heart for service is a motivating force in how she shows up for her community with empathy and excellence. She is a proud member of Delta Sigma Theta Sorority, Incorporated and a Cum Laude graduate from The University of Southern California with a BA in Communication.In her spare time, you can find her on a yoga mat, reading books by her favorite Black female authors, and dancing to Beyoncé.
Follow us @doseofblkjoy & learn more about “A Dose of Support” from the 4A's - American Association of Advertising Agencies https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link About God-is: Throughout her career, God-is has been a strategic executive who is responsible for better serving and engaging diverse communities through digital channels all around the world through brand marketing, campaigns with partners, and events and experiences. As a proud Black American woman hailing from the Bronx, NY, she is passionate about pairing an authentic community care approach with inclusive, culturally fluent marketing, community-integrated product and policy evolution and cultural insights to show there is value in all communities, and that they deserve to be recognized, respected and rewarded—not counted out. As a marketing executive at Twitter for over 4 years culminating in 2022, she drove strategy to make sure that campaigns and programs were connective, inclusive and reflective of the communities Twitter served. Externally, she both established and built on Twitter's work in developing relationships and programs with community leaders, content partners, influencers, creators, partners and brands. Prior to joining Twitter in 2018, God-is was Director, Inclusion & Cultural Resonance for VMLY&R. In this newly created role she focused on bridging strategic inclusive marketing and strategy with internal processes and policies to foster an equitable environment at the agency, and produce inclusive work outputs. Earlier, she held lead channel strategy roles at VMLY&R, global agency iCrossing, and Austin-based T3. God-is has been profiled in digital trade and national publications Adweek, Ad Age, Marie Claire, Forbes, Digiday, Fortune, Campaign US, and The Drum. In 2018 she was named an Ad Age “Woman to Watch” and Adweek “Disruptor” for continuing to fight for representation and equity in the advertising industry. In 2020 God-is was recognized for her work at Twitter amplifying historically marginalized voices as #28 on the Root 100 Most Influential African-Americans list, BET's Top 100 Most Innovative and Influential Business Executives, and by Fortune Magazine on their esteemed 40 Under 40 list of influential people in the technology category. In 2023 she was recognized by ColorComm as one of the influential 28 Black Women in Communications “Making History Now”. This same year she was also recognized by her hometown, the Bronx Tourism Council, and was inducted in the Bronx Walk of Fame for excellence in the field of marketing. In November 2023 God-is also was chosen to be inducted into the American Advertising Federation's esteemed AAF Hall of Achievement Class of 2023, a prestigious honor representing an impactful and innovative career in marketing, advertising, and/or media. In October of 2022 God-is joined The Walt Disney Co. as their first VP, Inclusive Marketing across all Disney streaming platforms and networks including content and IP across ESPN+, Hulu, and Disney+ where she is tasked with developing and leading strategies to connect with diverse audiences and amplify inclusive content. In June of 2023 God-is joined Essence Ventures as their first-ever Chief Content Officer. Leading content strategy and connection with intersectional global audiences across all Essence Ventures brands including; Essence Publishing, Afropunk, BeautyCon and Essence Studios. As of 2024 she has been active as an independent consultant with top global brands and organizations around the world. God-is is also a highly sought after keynote speaker and moderator who has spoken for several brands like Netflix and Spotify, and at international events such as The World Economic Forum in Davos, Switzerland, The Cannes Lion Festival of Creativity in Cannes, France, and Brandweek in Palm Springs, CA among many more. God-is resides in the greater New York City area with her husband and daughter
Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link Trent Walters is a Brand Management Principal at TRG (formerly The Richards Group). This May he will celebrate 27 years at the agency. He's a graduate of the University of North Texas. He graduated on a Saturday and started at TRG the next Monday. Trent is an alum of the 4A's Multicultural Advertising Intern Program (MAIP), and he was also named to the inaugural class of the American Advertising Federation's Top 25 Most Promising Multicultural Students, which led to his job at TRG immediately after graduation. During his time at TRG, Trent has led and helped grow dozens of brands including AT&T, Starz, Scotts lawn care products, PGA TOUR Superstores, The American Cancer Society and the Southeastern Conference to name just a few. He's helped the agency partner with groups like The Marcus Graham Project, the Dallas Independent School District, Project Unity, and other organizations as a key leader of TRG's diversity and inclusion initiatives. In fact, last summer Trent partnered with his Atlanta-based client, Gas South and Clark Atlanta University to spearhead a one-of-a-kind internship for a deserving HBCU student. The student was able to do half of her summer internship on the “client side” with Gas South in Atlanta, and the other half on the “agency side” with TRG in Dallas, allowing her to see both sides of the marketing board room. Trent recently published a novel called Exactly How It's `Posed to Be which chronicles the decisions of three young men at fictional HBCU (Winton College) around dating, women and sex…and the consequences of these decisions. (Oooo!)
In this episode of Association Leadership Radio, Lee Kantor is joined by Steve Pacheco from the American Advertising Federation (AAF). Steve discusses the AAF’s longstanding history, its network of ad clubs, and its mission to protect and promote the advertising profession. He speaks about the evolution of advertising, its significance as an economic driver, and […]
ENGLISH:He is the co-founder of the agency I&Co and defines himself as a Creative Futurist after having been the Global Chief Creative Officer of AKQA.He was named by Creativity Magazine in their annual "Creativity 50" list and in the "25 Most Creative People in Advertising" list by Forbes. In 2012, he was inducted into "The Hall of Achievement" by the American Advertising Federation.In this episode, I sit down with Rei Inamoto, Founding Partner of I&CO, at Martinez Beach in Cannes. We reminisce about how the Cannes Lions Festival has evolved over the past 18 years since Rei first attended, from a purely creative awards show to now being dominated by big tech companies.Rei shares the origin story behind the Future Lions competition he co-created with PJ Pereira to recognize and inspire young creative talent. We dive into I&CO's guiding principles captured in their 8 "Axioms", focusing on Rei's favorite - "Magic > Logic".Rei explains how this axiom captures the importance of human creativity and imagination in an increasingly data-driven world. We explore examples like how a simple transparent window in the sole of the Nike Air Max created a "key product moment" that made the technology magic and iconic.The discussion also covers Rei's 'Creative Mindset' podcast, where he interviews a diverse range of creative thinkers. He shares insights from guests like the President of Tama Art University on how talent is about uniqueness rather than being better than others.Throughout our engaging chat, Rei demonstrates his gift for drawing connections between design, technology and human creativity. So grab a drink and join us as we ponder the magic in the Martinez sunshine.ESPAÑOL:Él es co fundador de la agencia I&Co y se autodefine como Creative Futurist después de haber sido el Chief Creative Officer Global de AKQAFue nombrado por Creativity Magazine en su listado anual “Creativity 50” y en el listado “Las 25 personas más creativas en publicidad” por Forbes. En 2012, fue introducido a “The Hall of Achievement” por la American Advertising Federation.Esa noche recordamos cómo el Festival Cannes Lions ha evolucionado en los últimos 18 años desde que Rei asistió por primera vez, pasando de ser un festival de premios puramente creativos a estar ahora dominado por las grandes empresas tecnológicas.Rei comparte la historia detrás de la competencia Future Lions que co-creó con PJ Pereira para reconocer e inspirar a jóvenes talentos creativos. Nos sumergimos en los principios rectores de I&CO capturados en sus 8 "Axiomas", enfocándonos en el favorito de Rei: "Magia > Lógica".Rei explica cómo este axioma captura la importancia de la creatividad e imaginación humana en un mundo cada vez más impulsado por datos. Exploramos ejemplos como la simple ventana transparente en la suela de las Nike Air Max que creó un "momento clave del producto" que hizo que la tecnología fuera mágica e icónica.La discusión también cubre el podcast 'Creative Mindset' de Rei, donde entrevista a diversos pensadores creativos. Comparte ideas de invitados como el presidente de la Universidad de Arte de Tama sobre cómo el talento se trata de singularidad en lugar de ser mejor que otros.A lo largo de nuestra cautivadora charla, Rei demuestra su don para establecer conexiones entre el diseño, la tecnología y la creatividad humana. Así que toma una bebida y únete a nosotros mientras reflexionamos sobre la magia bajo el sol de Martinez.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.
Sara Madsen Miller shares her journey from pursuing a business degree to working at Pfizer and eventually becoming the COO of 1820 Productions. She highlights the importance of mentorship and the role it played in her early years. Sara also discusses the challenges she faced leading a team of men and the strategies she used to navigate that space. She emphasizes the significance of creating a strong company culture and how it contributes to the success of 1820 Productions. In this conversation, Sara Madsen Miller, Chief Operating Officer and Executive Producer for 1820 Productions, an Emmy award-winning production company, discusses the unique and encouraging environment her company creates for its clients and employees. She emphasizes the importance of providing opportunities for women and diversity in the television and film industry. Sara also highlights the value of kindness, understanding, and feedback in the workplace, drawing from her own experiences and mentorship. She shares lessons from her mentors and the significance of building a positive reputation. Sara encourages the next generation to promote themselves, seek leadership opportunities, and learn about artificial intelligence. She finds inspiration in work ethic, great stories, and continuous learning. 1820 creatively and strategically helps businesses drive market share and brand awareness by developing visual content to uniquely fit every need. Sara has developed and executive produced hit television shows, compelling documentaries, and prize-winning commercials. Through 1820, she has partnered with large clients like Frito-Lay, Toyota and Mastercard, collaborated with advertising agencies such as GSP, Edelman and The Richards Group as well as created programming content for television networks including ABC, BET and DISCOVERY. 1820's expertise has helped clients win multiple Emmy Awards and Gold Addy Awards. Prior to joining 1820 Productions, Madsen Miller had 14 years of executive leadership with Pfizer Inc. managing portfolios of over $750 million. As a result of her keen management, strategic business approach and communication skills, Sara won numerous leadership and sales awards including the Vice President's Management Club for the top 10% of managers. She received both a degree in Journalism and Mass Communication as well as Business and Public Administration Degree from Drake University and Executive Education from Dartmouth College's Tuck School of Business. Sara's service in the community includes Board Member Dallas Regional Chamber, Board Member AT&T Performing Arts Center Endowment Board, Board Member Housing Forward and Advisory Council for the TWU Jane Nelson Institute for Women's Leadership. She's been honored with a number of civic awards including the Dallas Business Journal Women in Business Award and the American Advertising Federation's Shining Star Award. Madsen Miller lives in Dallas with her husband and best dog ever Zoë. Book Recommendations: Nice Girls Don't Get the Corner Office, Lois Frankel What Color is My Parachute?, Richard Bolles Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect, Will Guidara How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth, Meg Bowles Contact Sara: Website/Social info: LinkedIn: https://www.linkedin.com/in/sara-madsen-miller-8746586/ Instagram: @sara.madsenmiller Company Website: https://1820productions.com/
Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link With special co-host Makisha Noël, Media Personality, Creator, Global Marketing Strategist | 2022 ADCOLOR® FUTURE, Black @ ADCOLOR, 2023 Legacy Miami 40 Under 40, Marcus Graham Project Alum About Sheila: Sheila Marmon has a passion for launching new businesses in the digital media industry and has created and led innovative platforms for over 20 years. With a focus on growth markets her expertise delivers meaningful ROI for creators, investors, and multinational clients. As Founder + CEO of Mirror Digital, a digital media and publishing company, she helps leading brands tap into the fastest growing U.S. consumer base - multicultural and diverse markets. Sheila has executed over 1,000 digital campaigns in this space for clients including Amazon, AT&T, Comcast, Disney, Ford, General Motors, Macy's, Procter & Gamble, SheaMoisture Universal Pictures, and Verizon among others. In addition to entrepreneurship, Sheila's multi-faceted media career includes leadership roles in operations, new ventures, and finance at TimeWarner (now Warner Bros. Discovery), Morgan Stanley, and Essence Communications. Sheila has been featured in global publications including the Financial Times and was profiled in a cover story for Minority Business Entrepreneur Magazine. Her board leadership includes serving as Chair for A Better Chance, Chair of the Digital Committee for the American Advertising Federation, and Chair of the Marketing & Strategy Committee for Cate School. She has received numerous industry and civic awards including being named a ‘Top Woman in Media and Ad Tech' by Ad Monsters & Ad Exchanger and a Trailblazer by the Chamber of Commerce. The Mirror Digital team has also been a standout - the firm has been recognized as a “Best Place to Work ” by several publications including Ad Age and was recognized as one of the fastest growing private companies by Inc. Magazine. Sheila graduated with a B.A. from Princeton University, cum laude and an MBA from the Harvard Graduate School of Business. She resides in Los Angeles with her husband Steven F. Heuer.
Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers". About Heard Media Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry. Key Takeaways: Growing a Brand and a Business Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets. Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers. They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap. Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns. They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development. Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services. They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services. Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience. They believe in the power of creativity and its role in executing successful content campaigns. Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online. Learn More About Growing a Brand and a Business Adam on LinkedIn Adam's Letter on LinkedIn Adam's Newsletter Heard Media on LinkedIn Heard Website Adam's Podcast The Drum | US Ad Of The Day: Flock Freight Quantifies A ‘fuckload' For Blue's Clues' Steve Burns Episode Sponsor: Tomorrow.io The Biggest Risk Facing Truck Drivers with Dan Slagen Trucking & Road Solutions: Weather Intelligence for Logistics & Transportation Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
CHRISTY'S BIO This talk is a master class on the media & entertainment world and the disruptive forces changing it from someone who has been a media executive, trailblazing entrepreneur and Hollywood super-agent. Christy Haubegger most recently served as EVP of Communications and Chief Inclusion Officer for WarnerMedia leading an organization of 450 executives, spanning Communications, Corporate Marketing, Corporate Social Responsibility. She oversaw all corporate communications and marketing for WarnerMedia as well as Warner Bros., HBO and HBO Max, CNN, TBS, and TNT. Prior to WarnerMedia, she spent 15 years as an Agent at leading entertainment and sports agency, Creative Artists Agency (CAA) where she also served on the Operations Committee. At CAA, she worked closely with clients such as Eva Longoria, Shakira, Jennifer Lopez, Salma Hayek, America Ferrera, among others and led the drive to increase the representation of women and people of color in the content business. USC's Annenberg Inclusion Initiative estimated that CAA grew the diversity of its roster by more than 1400% in her tenure. She also created CAA Amplify, an invitation-only convening of diverse artists and leaders from entertainment, sports, media, and brands, focused on accelerating the growth, value, and visibility of diversity in business. Amplify guests included Lee Daniels, Daniel Dae Kim, Carmelo Anthony, Hon. Xavier Becerra, Constance Wu, Shonda Rhimes, JJ Abrams, Jamie Foxx, Michael B. Jordan, Jon Chu, Ana DuVernay, Valerie Jarrett, Stevie Wonder, Hon. Susan Rice, Hon. Julian Castro, Ana Navarro, among others. Christy's first foray into entertainment was in 2003, as a motion picture producer, with credits including the Fox film “Chasing Papi” and Oscar-winner James L. Brooks' “Spanglish,” starring Adam Sandler. Prior to that, she founded and served as CEO of Latina magazine in 1996 and quickly became the leading media platform for U.S. Hispanic women. A real trailblazer and Latina pioneer, she was the youngest woman to be inducted into the American Advertising Federation & Advertising Hall of Achievement and has been profiled and interviewed by numerous media outlets including CNN, NPR, NBC Nightly News, Elle magazine, Vogue, Vanity Fair and the Today Show. Recently, the Hollywood Reporter named her on their list of the Most Powerful Latinos in Hollywood. Born and raised in Texas, she is the Mexican-American daughter of adoptive parents, received her B.A. in Philosophy from the University of Texas at Austin and her law degree from Stanford Law School. President Obama appointed her to the Commission on White House Fellows. She also served on the board of Reese Witherspoon's Hello Sunshine until its sale to Blackstone in 2021 and currently serves on the boards of Hudson Pacific Properties (NYSE: HPP) and Liberty Trip Advisor Holdings (NASDAQ: LTRPA). CHRISTY RELATED LINKS Wikipedia Hudson Pacific - Board Profile Trip Advisor - Board Profile IMDB + CAA Speakers Hispanic Execuctive - Profile On Sundance - Variety GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS
Dr. Marcus Collins is the author of “For the Culture” and an award-winning marketer and cultural translator. Marcus has held roles as the chief of strategy at Wieden+ Kennedy, head of digital strategy for Beyoncé, has been inducted into the American Advertising Federation's Hall of Achievement and is currently a professor at the University of Michigan. In this episode of the RKD Group: Thinkers podcast, Marcus discusses the importance of understanding culture and its influence on behavior. Find RKD Group on Instagram, Facebook, X and LinkedIn @RKDGroup.For more information, visit info.rkdgroup.com/podcast.
EP 111 is up! Danielle Hart, President of AAF North Alabama and Adrian Van Kirk, past President, represent the nation's oldest national advertising trade association. We talked about February's American Advertising Awards Show, College & University Road Shows, the ever changing Marketing Industry, and their upcoming conference brilliantly themed Work Flow, which will have some amazing speakers in attendance. You won't want to miss the Trivia battle towards the end of the episode and their voice over auditions! What a fun duo to interview . Enjoy! For more information on the American Advertising Foundation of North Alabama, visit https://aafna.org Host/Interviewer: M. Troy Bye, Owner, Our Town Podcast Website: https://ourtownpodcast.net Spotify Channel: https://spoti.fi/3QtpT8z Audio available on all platforms - just search for "Our Town Podcast" Follow us on social media: LinkedIn: http://bit.ly/41rlgTt Facebook: https://bit.ly/ourtownpodcast Instagram: https://www.instagram.com/ourtownpodcast/ Episode Timeline: 00:00 Start 00:10 Intro 04:05 Adriane 07:00 Board Members 13:41 District 7 20:56 AAF Overview 24:58 Cheering on Others 27:38 Expertise 31:05 BNI 35:00 Creative Directors 38:24 A/I is here 40:25 Awards Shows 44:33 Clubs within the District 46:57 Collegiate Design Submisisons 49:40 Gala 54:33 Recruiting Young Talent 01:00:43 Personal Art Pieces 01:04:48 Troy's Art Story 01:10:05 Siblings 01:17:27 Voice Over Auditions 01:21:48 Trivia Battle 01:29:50 Work Flow Conference 01:35:19 Flow Theme 01:38:46 Friday Speakers 1:45:00 Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/m-troy-bye/support
DETAILS | In this inspiring conversation, Stephanie Nadi Olson, founder of We Are Rosie, one of the fastest-growing companies in the US, shares her remarkable journey from refugee roots to revolutionizing the modern workforce. Her origin story profoundly shaped her business ethos and drive to create something extraordinary. We Are Rosie is a platform of 25,000+ talented marketers redefining how marketing works through diversity, flexibility, and inclusion. Join us to learn why the next huge wave of transformation is people transformation, why more than half of the workforce will be working freelance in five years, how Generative AI will impact marketing, and how a “layer cake workforce” is redefining culture, productivity, and teams. Finally, we hold space for a heartfelt discussion on how to navigate the triggering topics that impact our ability to show up at work, including social change, global conflict, and injustice. If you have been looking for a powerful example of how human-centered leadership can architect the Future of Work, you will love this conversation. We had goosebumps! GUEST | Stephanie Nadi Olson is an innovator and disruptor, aiming to change the world's perspective on the future of work and what it means to be inclusive in the workplace. Olson, a former advertising executive, founded We Are Rosie in 2018, before the pandemic made remote and flexible work mainstream. She was the company's CEO from 2018 to 2022, overseeing its rapid growth and influence. In January 2023, Olson moved to Executive Chair of the Board of Directors to focus on propelling We Are Rosie's mission and forecasting what's next while leading the Board. During her advertising career, Olson worked with big brands and major tech companies, including Microsoft and AOL, as well as start-ups. She developed a unique 360-degree view of industry practices and saw the need for transformation. Olson used this insight, as well as her life experience as the daughter of a refugee, to create the foundation for We Are Rosie, a human-centered approach to marketing that celebrates diversity and facilitates work-life harmony while creating access, opportunity, and wealth for those who choose a flexible career path. Last year, Olson was inducted into the American Advertising Federation's Advertising Hall of Achievement and was an EY Entrepreneur Of The Year® 2022 Southeast Award winner. She was named to the Forbes Future of Work 50 list, was one of Atlanta Magazine's 2022 Women Making a Mark, and was named one of Atlanta Business Chronicle's Most Admired CEOs. In addition, she was named a 2022 Aspen Ideas Festival Fellow. In 2021, she was named to the EY Entrepreneurial Winning Women class. In addition, Olson was named AdAge Visionary of the Year 2020, was recognized by Adweek in the 2020 Creative 100, was named World Changing Woman 2020 by Conscious Company, and was awarded Global Entrepreneur of the Year 2019 by the Stevie Awards. We Are Rosie was recently ranked #232 on the Inc. 5000 list of the fastest-growing privately-owned companies. For more information, visit www.wearerosie.com. OVERVIEW | Are you ready to adapt yourself and your career for the most disrupted and digital workforce in history? It is estimated over 1 billion people will need to upskill by 2030, and more than 300 million jobs will be impacted by AI — work, identity, and what it means to be human are rapidly changing. Join hosts Nate Thompson and Alex Schwartz and the TOP VOICES in the Future of Work to uncover how to meet this dynamic new reality driven by AI, hybrid work, societal shifts, and our increasingly digital world. Discover why a Future of Work Mindset is your key to prepare, navigate and thrive! We are grateful you are here, and welcome to the TDW Tribe! www.thedisruptedworkforce.com
Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Cliff Einstein is the founding partner of Dailey Advertising with a noted history of creating positions for some of the world's major brands. Throughout a career spanning a half century he has received a long list of industry honors, among them, the American Advertising Federation naming him their Leader of the West. Cliff is Chair Emeritus of the Board of the Los Angeles Museum of Contemporary Art (MOCA) and a Trustee of Otis College of Art and Design. He is a recipient of the California Governor's Victims' Service Award for his work with the Rape Foundation, and he is the Marketing Chair of the Jewish Community Foundation. Cliff and his late wife, Mandy, have been listed in Art and Antiques “100 Collectors of America,” and they have been featured in a wide range of international publications as noted collectors and patrons of contemporary art.He and Zuckerman discuss his collection of 100 knives, the difference between commercial and fine art, his rules for collecting including meeting the art before you meet the artist, what roles he and Mandy each play in forming their collection, asking people what they like, not to be missed sites to shop for art, what work he bought back after selling it, being philanthropic and what people want back for what they give, his relationship with MoCA and an analysis of the current Los Angeles museum environment, and buying things you don't instantly like!
Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG). Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.
Does this sound familiar? You've been told to simply work harder and longer hours to achieve success in your business. But despite your efforts, you're still struggling to challenge misconceptions and create change in your industry. This ineffective action might leave you feeling frustrated and stuck, unable to make the impact you desire. It's time to break free from this cycle and discover the power of storytelling to overcome misconceptions and change perceptions, paving the way for meaningful transformation in your business. Prepare to be captivated as we introduce the visionary force behind We Are Rosie, Stephanie Nadi Olson, whose innovative prowess as the Founder and CEO has woven a tapestry of possibilities in the realm of flexible talent. The We Are Rosie platform connects over 25,000 marketing freelancers to project-based work with renowned brands such as Microsoft and Delta. Get ready to delve into the vibrant world she has crafted at the intersection of talent and pioneering brands. In this episode, you will be able to: Challenge and overcome misconceptions about freelance talent to elevate your business. Harness the power of storytelling in business to captivate and connect with your audience. Learn the art of building relationships for entrepreneurial success and long-term growth. Discover the impact of leveraging networks for personal and professional advancement in the business world. Stephanie shares a compelling journey of resilience and determination that began in her childhood. It reflects a profound understanding of the complexities of inequality and a steadfast commitment to challenging societal norms. Stephanie's compelling story serves as a testament to the transformative power of storytelling in dismantling misconceptions and fostering impactful change. Visit https://www.gobeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Stephanie. Highlights [00:00] Introduction to Beyond Barriers podcast [00:35] Powerful Quote from Stephanie [02:03] Early Life and Competitive Spirit [04:31] Aware of the haves and have-nots from an early age [06:09] Observing Resource Distribution [11:26] Birth of We Are Rosie [15:49] Overcoming Resistance to New Ideas [22:13] Celebrating Small Wins [25:06] Bootstrapping and Sacrifices [28:31] Impact of COVID-19 [31:13] Balancing Work and Personal Life [31:51] Embracing Seasonal Changes in Life and Work [32:39] Building a Supportive Network [36:45] Building Influential Relationships [40:09] Lightning Round Questions [42:42] Stephanie's Parting Words of Wisdom Quotes I set out to build a better way to work. - Stephanie Nadi Olson I realized that there were a lot of people that were being underestimated and marginalized within the marketing industry, and I set out to build a better way to work and a way to allow people to be treated with dignity and respect regardless of what's happening in their life. - Stephanie Nadi Olson I personified the Rosies, which is what we call our freelance talent, and I did it through storytelling, which I think is so powerful when you're trying to create change. -Stephanie Nadi Olson I love helping people who are overlooked, underestimated, and marginalized. Those were the moments that I was just in love with life. - Stephanie Nadi Olson The difference between you and the people that are achieving all their dreams is that they just went for it. – Stephanie Nadi Olson Lightning Round Questions Q: What book has greatly influenced you? A: “Discovering Your Strengths” by Donald O. Clifton and Marcus Buckingham Q: What is your favorite inspiring quote or saying? A: I had to make you uncomfortable, otherwise you wouldn't have moved. Q: What is one word or moniker you would use to describe yourself? A: Restless Q: What is one change you've implemented that made your life better? A: I moved to the country. Q: What power song would you want playing as you walk out onto a stage? A: “9 to 5” by Dolly Parton About Stephanie Nadi Olson Stephanie Nadi Olson is an innovator and disruptor, aiming to change the world's perspective on the future of work and what it means to be inclusive in the workplace. Olson, a former advertising executive, founded We Are Rosie in 2018, before the pandemic made remote and flexible work mainstream. She was the company's CEO from 2018 - 2022, overseeing its rapid growth and influence. In January, 2023, Olson moved to Executive Chair of the Board of Directors to focus on propelling We Are Rosie's mission and forecasting what's next while leading the Board of Directors. During her advertising career, Olson worked with big brands and major tech companies, including Microsoft and AOL, as well as start-ups. She developed a unique 360-degree view of industry practices and saw the need for transformation. Olson used this insight to create the foundation for We Are Rosie, a human-centered approach to marketing that celebrates diversity and facilitates work-life harmony, while creating access, opportunity and wealth for those who choose a flexible career path. In less than five years, We Are Rosie now works with more than 25 Fortune 500 brands, including Microsoft, Meta, IBM and Bumble, as well as all six major advertising holding companies. Its community of marketing talent (aka Rosies) currently stands at more than 20,000 and its reach is felt in all corners of the marketing world. Last year, Olson was inducted into the American Advertising Federation's Advertising Hall of Achievement and was an EY Entrepreneur Of The Year® 2022 Southeast Award winner. She was named to the Forbes Future of Work 50 list, was one of Atlanta Magazine's 2022 Women Making a Mark and was named one of Atlanta Business Chronicle's Most Admired CEOs. In addition, she was named a 2022 Aspen Ideas Festival Fellow. In 2021, she was named to the EY Entrepreneurial Winning Women class. In addition, Olson was named AdAge Visionary of the Year 2020, was recognized by Adweek in the 2020 Creative 100, was named World Changing Woman 2020 by Conscious Company, and was awarded Global Entrepreneur of the Year 2019 by the Stevie Awards. We Are Rosie was recently ranked #232 on the Inc. 5000 list of the fastest-growing privately-owned companies. For more information visit www.wearerosie.com. How to connect with Stephanie LinkedIn: https://www.linkedin.com/in/snadi/ Website: https://www.wearerosie.com/ Twitter: https://twitter.com/StephanieNOlson
In today's episode of Masters of MAX, Tom is joined by an amazing guest, Michael Kassan, Michael is the founder, chairman, and CEO of MediaLink, the media and marketing industry's most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and ultimately growth for its clients. Michael is an absolute veteran in the industry, having worked with executives at brand companies across various spaces. On the show, he emphasizes the importance of being a good storyteller as a CMO both externally to customers and internally to leadership and finance teams. Michael believes that the role of the CMO has evolved beyond just marketing, and now includes responsibilities in growth, communications, and product.Michael acknowledges that mobile app consumers are highly valuable to brands and stresses the need for brands to be involved in the creation of content, rather than just supplying commercial messages. He believes that purpose-driven marketing and content creation can have a significant impact on both brand growth and cultural change. Overall, this conversation provides valuable insights into the role of the CMO, the importance of storytelling and customer experience in marketing, and the evolving landscape of mobile apps and brand content creation.—Guest BioMichael E. Kassan is the founder and CEO of MediaLink, a leading strategic advisory firm. Described as the “ultimate power broker,” he is a trusted advisor on speed dial with every major executive in the media, marketing, entertainment and technology C-Suite. Kassan and his global team of more than 200 specialists provide counsel for navigating the age of digital disruption in areas including: marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent advisory, and entertainment, sports and culture marketing. MediaLink is a part of United Talent Agency (UTA), which, together with Kassan, acquired the firm from Ascential pLc in 2021. Kassan had sold to Ascential pLc in 2017. In 2019, Kassan was inducted into the American Advertising Federation's Hall of Fame, which is considered the highest honor in advertising.Prior to founding MediaLink in 2003, Kassan was President/COO and Vice-Chairman of Initiative Media Worldwide, growing billings from $1.5 billion to over $10 billion. Before that, he was President and COO of International Video Entertainment (Artisan Entertainment).In addition, Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry. Kassan currently serves as Chair of the UJA-New York Marketing Communications Committee as well as on the Boards of the American Advertising Federation, the Ad Council, and the Hollywood Radio and Television Society. He served as Chairman of the California State Senate Select Committee on the Entertainment Industry.—Guest Quote"Chief Marketing Officers necessitate more technology decisions than ever before, and Chief Technology Officers need to make more marketing decisions than ever before. I was a CEO that did understand that the person with the pocket square (CMO), and the person with the pocket protector (CTO) actually had to have the same pockets." – Michael Kassan—Time Stamps *(01:49) What does the CEO not know about the CMO?*(04:17) The evolution of the CMO*(07:48) Why it all comes down to storytelling*(10:07) How a succesful CMO proves value*(12:57) Who is responsible for customer experience?*(14:25) Why you need your brand to excel on all platforms*(16:12) Taking lessons from the quick service industry*(18:08) The power of surprise and delight*(20:02) Where does the responsibility lie for a mobile app?*(22:12) What marketing trends are out there between industries?*(27:17) The push and pull of advertising your core beliefs*(29:38) Rapid Fire Questions—LinksFollow Michael Kassan on LinkedInCheck out MediaLinkConnect with Tom Butta on LinkedInCheck out the Airship Website
Emmy and Peabody award-winning marketer and business leader Ross Martin is President of Ad Age Agency A-List marketing firm Known and the Founder of venture capital fund Lunch Partners, an early-stage private investment vehicle for some of the world's most inspiring CMO's. He is the Executive Producer of Netflix's Jeen-Yuhs: A Kanye Trilogy and the five-part docuseries Countdown: Inspiration4 Mission to Space, both for Netflix, as well as Meal Ticket, a documentary about the McDonald's All- American Games for Amazon Prime Video and Deep Dive, a new series with Universal Music Group and TIME Magazine. He is the Executive Producer and Co-Host of the popular iHeart Media podcast “Future Legends of Advertising,” now entering its second season. Ross is a member of the National Board of Directors of the American Advertising Federation, the Yale University Center for Customer Insights and the Digital & Innovation Council for St. Jude Children's Hospital. Recent accolades include Fast Company's “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine's “40 Under 40” top business leaders and Adweek's “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.
Linda Thomas Brooks and Wallace Snyder, founders of the Institute for Advertising Ethics on the future of trust in business. Linda, who is also chief executive officer at BRSA and former president and CEO of the Association of Magazine Media and Wallace, former president and CEO of the American Advertising Federation, argue that the rise of AI will elevate the role that ethics plays in keeping companies relevant. As Millenials and Gen Z look at who is doing the right thing, how to build ethics into the heart of business will become key to attracting and retaining talent. Further reading: Institute for Advertising Ethics: https://www.iaethics.org/
Arielle Garcia combines a really good understanding of the advertising industry with award-winning expertise in privacy and responsible data use. She is the founder of ASG solutions, a consultancy firm specifically focused on helping marketers drive sustainable growth through respectful marketing and was previously UM Worldwide's Chief Privacy Officer. She holds a JD from Fordham University and has been recognised as a Top Woman in Media and AdTech by AdExchanger in 2023 (as well by others in prior years). In 2021 she was inducted to the American Advertising Federation's Advertising Hall of Achievement due to her impact on the industry. What we have covered in this episode: The bigger picture of privacy challenges in the digital marketing industry Cookie and pixel inventories Does more data mean better results? Privacy consequences of the new “black box” offerings from the walled gardens Unconsented signals and Conversions APIs US-specific concerns regarding the use of health-related data in programmatic advertising Aligning customer expectations of privacy with business results References: Arielle Garcia, An Industry In Conflict: It's Time For Tough Questions And Hard Decisions (Ad Exchanger) Arielle Garcia on LinkedIn Arielle Garcia on X
Tune in on Monday, 10/9/23, for a new episode of The Doctor Whisperer Show featuring Author of "HOSPITABLE HEALTHCARE," Peter Yesawich, Ph.D. ▪︎ ▪︎ ▪︎ A︎BOUT OUR GUEST: Peter C. Yesawich is Chairman of Hospitable Healthcare Partners, LLC, and Vice Chairman Emeritus of MMGY Global. Hospitable Healthcare Partners, LLC, is a marketing consultancy serving hospitality and healthcare industry clients. MMGY Global, America's leading marketing communications agency serving travel, leisure and entertainment industry clients, is renowned for its strategic thinking, breakthrough creativity, and innovation in marketing practice. The agency's Travel Intelligence Group is widely regarded as one of the most respected sources of insights into the travel habits, preferences, and intentions of Americans. Yesawich has contributed to the development of marketing programs for some of the industry's most admired brands and popular destinations including Fairmont Hotels & Resorts, Hilton International, The Leading Hotels of the World, Atlantis, Baha Mar, The Breakers, The Broadmoor, CanyonRanch, Sandals Resorts, Sensei, Wynn Las Vegas, Interval International, Marriott Vacation Club International, Bahamas Ministry of Tourism, Bermuda Tourist Board, Dominican Republic Ministry of Tourism, Mexico Tourism Board, Disney Parks & Resorts, Universal Studios, the U.S. Olympic Committee and travel. From 2010 to 2020, Yesawich served as Chief Growth Officer (CGO) of Cancer Treatment Centers of America® (CTCA), a national network of specialty hospitals and outpatient clinics treating adults diagnosed with complex or advanced-stage cancer. CTCA became the most recognized national cancer care provider in the U.S. and third most positively perceived hospital system in the country during his tenure as CGO. Yesawich has been a frequent commentator on marketing trends in The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, Newsweek, on the CNN, CNBC, MSNBC, and BBC World television networks, and on National Public Radio (npr). Yesawich received the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation, and the Spirit of Hospitality Award from the Destination Marketing Association International (DMAI). He is a former Visiting Associate Professor at Cornell University and member of the board of directors of the Travel Industry Association of America. A frequent contributor to trade and professional journals, he is co-author of Marketing Leadership in Hospitality and Tourism, and Hospitable Healthcare: Just What the Patient Ordered! Yesawich received B.S., M.S., and Ph.D. degrees from Cornell; postgraduate studies at Yale and Stanford. https://hospitablehealthcare.com/ ▪︎ ▪︎ ▪︎ Thank you to our sponsor, SRA 831b Admin, for supporting the show! Click here to learn more: http://831b.com #businessofmedicine #medicalindustry #HealthcarePodcast #healthcareindustry #healthcare #business --- Send in a voice message: https://podcasters.spotify.com/pod/show/thedoctorwhisperer/message
Welcome to episode #897 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #897. Meet Dr. Marcus Collins, a dynamic brand and marketing figure who has immersed himself in understanding the profound influence of culture on human behavior. Leveraging a rich background that spans roles as a clinical professor at the University of Michigan's Ross School of Business and he's the head of strategy at Wieden+Kennedy, New York, Marcus utilizes his deep insights to bridge the gap between theory and practice, helping individuals leverage cultural understanding to induce action. Marcus's acclaim in the advertising and business realms is evident through his multiple recognitions, including a spot in the American Advertising Federation's Advertising Hall of Achievement, and featured on Thinkers50 class of 2023 Radar List, among others. His strategic and creative endeavors have breathed life into notable campaigns such as "Cliff Paul" for State Farm and Google's "Real Tone" technology. Before stepping into the advertising arena, Marcus co-founded a startup in the music and tech sphere, leading initiatives at giants like Apple and crafting digital strategies for the iconic Beyoncé. More recently, Marcus shares his wealth of knowledge in his bestselling book, For The Culture. I loved reading this book. It delves deep into the nexus between culture and human tendencies. Drawing from a vast reservoir of literature, case studies, and first-hand experiences, Marcus offers readers a roadmap to foster culturally contagious ideas that resonate and induce movement. If you're wondering about the state of brands, how culture impacts sales, and where the ideal communities are, take a listen. Enjoy the conversation... Running time: 1:11:29. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Dr. Marcus Collins. For The Culture. Wieden+Kennedy. Follow Marcus on X/Twitter. Follow Marcus on LinkedIn. Follow Marcus on Instagram. This week's music: David Usher 'St. Lawrence River'.
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Marcus' strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.In this episode of Building A Better Brand we'll chat with Dr. Marcus Collins on what it was like to run digital strategy for Beyoncé, as well as build strategies and creatively contribute to the launch and success of brands like Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets. We'll also discuss his new bestselling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, where he examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.Connect with Dr. Marcus Collins on Instagram and LinkedIn here. Order your copy of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedInMusic by: Yugy
Gary Dixon - President, The Foundation for a Better Life Every once in a while, we all find ourselves wanting for a little inspiration. We may feel burnt out from working long hours, or depleted by the burden of caregiving, or discouraged by a creative rut. We may feel disconnected from a greater purpose, wondering if our efforts are doing anything at all. But the good news is that the right nudge, at just the right time, can relight our fires and get us back into the game. Today's guest makes those moments of inspiration possible–highlighting heroic stories online, on the radio, on TV–and sometimes–even as you're driving down the highway. Together, we'll examine the question: Can one person's values really make a difference? A conversation with Gary Dixon, President of the Foundation for a Better Life, on this episode of Lead With a Question. Guest Bio: Gary Dixon has served as President at The Foundation for a Better Life since its founding in 1999. The Foundation for a Better Life promotes positive values through the media. Their public service announcements, based on values such as hope, honesty, encouragement and generosity are currently being seen on television in the United States over five million times each day. They are also airing in over 200 countries around the world. Additionally, these inspiring messages appear on thousands of billboards across the country, including Times Square. The Foundation makes posters and DVDs available to thousands of schools each year, at no charge. It offers these messages in an effort to promote good values, good role models and a better life. Formerly, Gary served as vice president of Bonneville Communications where he directed the creative development of many successful campaigns, including Homefront, Major League Baseball, Children's Miracle Network and the American Cancer Society. He has also been a speaker at regional and national advertising conferences for the American Advertising Federation and a keynote speaker for various events. Other assignments took him to Jakarta, where he served as a communications consultant on an Indonesian government project and, early in his career, to Japan where he directed a documentary on the first Trans-Pacific flight. Gary has a master's degree in communications from Brigham Young University and a bachelor's in broadcasting from Texas Tech University. He serves on the National Board of Directors for the College of Media and Communication at TTU. He lives in Denver with his wife Susan and their family. Foundation for a Better Life website: www.passiton.com --------- Chris and Ian now have a book! It's called Brave Together: Lead by design, spark creativity, and shape the future with the power of co-creation. Available online at McGraw Hill and Amazon. Please like, subscribe, rate, and review! Every listener interaction helps others discover the show too! Learn about the work we're doing at Bravecore by visiting our website at Home - Bravecore To drop us a line, head over to Contact - Bravecore
Kristina Turner is really putting Montgomery on the map when it comes to design and creativity! With over a decade of experience working for in-house agencies around Alabama, her focus on rethinking legacy brands, overseeing digital experiences, and delivering award-winning visual storytelling means she's definitely someone we need to keep an eye on.We talked a lot about her work as senior director of marketing and storytelling at Jeremiah Program, as well as her involvement as regional director for district seven of the American Advertising Federation. Of course, we both had to share our experiences about growing up between Selma and Montgomery, volunteering for national professional organizations, and she spoke about what keeps her in Montgomery and what that affords her as a creative. Kristina is really representing for the South, and I'm excited to see what else she'll do in the future!LinksKristina Turner's WebsiteKristina Turner on InstagramKristina Turner on TwitterFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call 626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.
Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers". About Heard Media Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry. Key Takeaways: Growing a Brand and a Business Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets. Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers. They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap. Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns. They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development. Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services. They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services. Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience. They believe in the power of creativity and its role in executing successful content campaigns. Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online. Learn More About Growing a Brand and a Business Adam on LinkedIn Adam's Letter on LinkedIn Adam's Newsletter Heard Media on LinkedIn Heard Website Adam's Podcast The Drum | US Ad Of The Day: Flock Freight Quantifies A ‘fuckload' For Blue's Clues' Steve Burns Episode Sponsor: Tomorrow.io The Biggest Risk Facing Truck Drivers with Dan Slagen Trucking & Road Solutions: Weather Intelligence for Logistics & Transportation Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Join us for an eye-opening interview as we delve into the world of advertising with acclaimed author Mark Robinson. In this captivating conversation, Mark exposes the hidden underbelly of Madison Avenue, shedding light on the dark side of the industry. Discover the shocking truths, the systemic racism, and the untold stories behind the glossy façade. Gain valuable insights as Mark shares his in-depth research and compelling narratives that challenge the status quo. Brace yourself for a thought-provoking exploration into the complex world of advertising and the urgent need for change. Don't miss this chance to uncover the truth behind the glamour, with Mark Robinson as your guide Mark Robinson is a seasoned advertising professional with over 40 years of experience at prestigious agencies. His expertise has earned him recognition in publications like Fortune, The New York Times, The Wall Street Journal, and Advertising Age. Mark's impressive career highlights include co-founding and managing Spike/DDB, an agency in partnership with filmmaker Spike Lee. He also launched Heritage Apparel, an online clothing company celebrating African American history and heroes. Mark's entrepreneurial ventures continued with the successful establishment of S/R Communications Alliance, a network of 10 multicultural advertising companies generating $225 million in combined business. Throughout his career, Mark has made significant contributions to the industry. He has served on the American Advertising Federation's Multicultural Marketing Leadership Council and as a lecturer for the Advertising Educational Foundation. He has also been an influential mentor for the American Association of Advertising Agencies' Minority Advertising Internship Program (MAIP). Mark's commitment to community service and multicultural education has garnered recognition. He was nominated for the 1994 Connecticut Human Rights Award and appointed to the State's Martin Luther King Commission in 2000. In 2009, he received the Martin Luther King Leadership Award from the State of Connecticut. Based in Connecticut, Mark is a sought-after strategist and advisor, working with clients that include political campaigns and community organizations. He also serves on the board of directors of The Connecticut Mirror newspaper. Connect w/ Mark: Website: https://www.blackonmadisonavenue.com/ LinkedIn: https://www.linkedin.com/in/mark-robinson-8326a64/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: www.facebook.com/VIPMarketingUSA
Has anyone ever encouraged you to “bring your whole self to work”?In this episode Jeff Roberts, the President of Augustine Agency, discusses the importance of bringing your authentic self to work and how critical building relationships are in his role as an advertising executive. He shares the challenges he faced coming out as openly gay mid-career, and how being true to oneself changed the trajectory of his career and deepened his relationships with his clients and peers. Jeff also shares more about his leadership style of transparency and caring candor. He was named the Agency Leader of the Year 2022 from the American Advertising Federation in Dallas, for which he was nominated by his team.Enjoying the show? Please consider subscribing, leaving a rating, and sharing to help us #slaythefearincareer
Tina Wells, Dean Edwards, and Bret Raybould visit friends and discuss work-life harmony, race relations, well being, The positive impact of black female entrepeneurs and more with host Marina Franklin. Tina Wells is a business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture that brings culture-shifting storytelling and beloved products to market through innovative partnerships. In 2023, her acclaimed “Elevation Approach,” a framework for finding work-life harmony that she developed while confronting her own professional and personal burnout, expanded with a book and corresponding product line available at Target stores nationwide. Wells is also author of the bestselling tween fiction series Honest June, Mackenzie Blue, and The Zee Files, as well as the marketing handbook Chasing Youth Culture and Getting It Right. An entrepreneur who launched a successful market research company at age 16, Wells has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40, the American Advertising Federation's Hall of Achievement, and more. Dean Edwards is an American actor, comedian and writer. Most notably recognized for his two year tenure as a cast member of NBC's Saturday Night Live, Edwards is best known for his multitude of remarkable celebrity impressions that include Denzel Washington, Dave Chappelle, Jay-Z, Mo'Nique, Chris Rock, 50 Cent, and Eddie Murphy. Recently, Dean showcased his amazing talents in his first comedy special, Netflix's Tiffany Haddish Presents: THEY READY, Season 2. Bret Raybould is a New York City comedian with an ever-expanding BCU (Bret Cinematic Universe).Currently, he is co-starring in the off-Broadway production of Race: The Movie: The Play, for which he won Best Script and Best Actor for at the NY Theater Festival. The show has been called by critics "Mel Brooks for the modern era" and sold-out its opening night. Tickets for it can be purchased at RaceTheMovieThePlay.com. In November of 2020, he released his debut hour comedy special “Bret Raybould Retires From Comedy.” The accompanying comedy album version of it debuted at #1 on the iTunes comedy charts and had its worldwide premiere on SiriusXM's premier comedy channel RawDog Radio. Always hosted by Marina Franklin - One Hour Comedy Special: Single Black Female ( Amazon Prime, CW Network), TBS's The Last O.G, Last Week Tonight with John Oliver, Hysterical on FX, The Movie Trainwreck, Louie Season V, The Jim Gaffigan Show, Conan O'Brien, Stephen Colbert, HBO's Crashing, and The Breaks with Michelle Wolf.
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action. Marcus's understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Before his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. In this episode, we dive deep into marketing and where brands go wrong. We discuss why balancing short-term activation with long-term brand growth is essential and the danger of doing things to be seen rather than heard. Marcus shares his expertise on culture, why we need a language to define it, and the importance of perspective in shaping your worldview.
Nicole: Nicole Hearn- owner and founder of Mad Girl Marketing. Inspired by the hit show Mad Men, Mad Girl Marketing's ultimate goal is to create cohesive advertising strategies unique to all of my clients that bridges the gap between the business and the consumer. She began my career at WBAL-TV as an Account Executive. After hanging my hat as an Account Executive, she partnered with an advertising agency in Virginia where she accumulated over 7.5 million dollars in revenue over two years. Through her experience on both the big agency and traditional media sides of marketing, she's wanted to provide that unique perspective and understanding of advertising to all her clients. Nicole has most recently been elected to be on the board of directors of the American Advertising Foundation of Baltimore. Victoria: Victoria has 15 years of sales and marketing experience in a variety of industries. She started Red Ball Consultants, a digital marketing and marketing consulting agency, in 2019 and has grown the company during a pandemic and continues to scale and grow the company and the book of business. She has also started a podcast called "Mad Girls in Marketing" with Nicole Hearn and continues to grow the platform with knowledge and insight into the marketing and advertising field. Victoria is heavily involved in the Endorphin project and the Harford County chamber of Commerce along with the Discovery Center at Water's Edge. She has most recently been elected to be on the board of Directors of the American Advertising Federation of Baltimore and continues to grow her resume within the maryland and national communities