Be Smart About Art

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This channel provides insight and inspiration to help you thrive in a changing art world. Headed up by our Founder Susan Mumford - an entrepreneur, speaker, author and art world specialist, we're kicking-off with a weekly podcast, in which episodes are based on our popular blog series (est. 2012).…

Susan Mumford


    • Apr 14, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 4m AVG DURATION
    • 84 EPISODES


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    Latest episodes from Be Smart About Art

    "Cheers to collaboration" - with Susan J Mumford

    Play Episode Listen Later Apr 14, 2019 4:03


    A podcast for art world professionals // Art - Business - Career This episode addresses reducing risks and increasing opportunities with collaborations. Be forewarned, too: like any relationship, they take work. -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Where is your ideal market located - close or far from home? " - with Susan J Mumford

    Play Episode Listen Later Apr 7, 2019 6:27


    A podcast for art world professionals // Art - Business - Career This episode addresses key cultural differences in buying habits, in addition to the reality that sometimes, matching what you have on offer with interested buyers requires accessing audiences far away.  -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Is it worth spending money on adverts in glossy magazines?" - with Susan J Mumford

    Play Episode Listen Later Mar 24, 2019 5:14


    A podcast for art world professionals // Art - Business - Career This episode addresses the temptation to advertise in seemingly important publications, and whether or not it’s worth the exercise. -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Chasing invoices: Part and parcel to running a business?" - with Susan J Mumford

    Play Episode Listen Later Mar 17, 2019 4:18


    This episode addresses the reality that of chasing invoices for payment... including reframing your mindset about this often loathed reality of being a small business owner.     -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Developing your own business while wearing a shop uniform " - with Susan J Mumford

    Play Episode Listen Later Mar 3, 2019 4:41


    This episode addresses the reality that many people face: developing your enterprise while holding down other work. Spoiler alert: this is a-okay to do!            -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Guilty of email crimes?" - with Susan J Mumford

    Play Episode Listen Later Feb 24, 2019 5:31


    This episode addresses a common challenge today: ineffectively sticking people on a mailing list - as you’re short of time and keen to grow your list. Find out how to not be guilty of email crimes and help individuals be joyous to receive your marketing messages in this publication.           -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Opportunities strike when you least expect them..." - with Susan J Mumford

    Play Episode Listen Later Feb 17, 2019 4:35


    This episode gets you out of your comfort zone when it comes to showing others a perfect veneer, for in imperfection and getting sneak peeks behind the scenes comes opportunities…          -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Remove barriers that you place in your own path to success " - with Susan J Mumford

    Play Episode Listen Later Feb 10, 2019 6:15


    This episode addresses an all-too-common scenario: placing barriers in the way of your own success. Listen to get insight into what you can do about this.         -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Yes, you may pick my brain... at a price" - with Susan J Mumford

    Play Episode Listen Later Feb 3, 2019 5:56


    This episode provides ideas for helping others who approach you for career input with value exchanges that are set to help everyone involved, including yourself.        -----------  This podcast is a Be Smart About Art Production.  We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Don't forget: The telephone is your ally" - with Susan J Mumford

    Play Episode Listen Later Jan 27, 2019 5:31


    This episode is an important reminder to use the telephone, not only to make sales calls but so much more.        -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "How music can help to pursue the career of your dreams" - with Susan J Mumford

    Play Episode Listen Later Jan 20, 2019 3:35


    This episode brings to light the importance of being an action-taker in today's art world.        -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Tempted to sit back and wait for clients? Those days are gone" - with Susan J Mumford

    Play Episode Listen Later Jan 13, 2019 3:30


    This episode brings to light the importance of being an action-taker in today's art world.        -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Do you shy away from accepting compliments and talking about successes?" - with Susan J Mumford

    Play Episode Listen Later Jan 6, 2019 4:23


    This episode brings up the common temptation to deflect compliments and avoid telling others of success. This is doing yourself a disservice, so it’s time to make a change.        -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Taking a well-deserved break"- with Susan J Mumford

    Play Episode Listen Later Dec 30, 2018 3:54


    This episode addresses the importance of prioritising taking a break - no matter how tempting it is to always work when you love what you do!           -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Do I know you? Or could you be a famous personality?"- with Susan J Mumford

    Play Episode Listen Later Dec 23, 2018 5:15


    This episode highlights a challenge of public-facing exhibitions: thinking that you recognise someone, when in fact it might be a TV personality or similar...      -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Finding internal peace when the buck stops with you"- with Susan J Mumford

    Play Episode Listen Later Dec 16, 2018 4:21


    This episode addresses one reality of being your own boss: ultimately being responsible, no matter what.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Don’t invite someone to easily say “NO” to you"- with Susan J Mumford

    Play Episode Listen Later Dec 9, 2018 3:55


    This episode provides crucial insight into being strategic with how you phrase questions when making sales calls, not to mention pitching face to face.    -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Joyfully juggling... How long does it take to go 'full-time'?"- with Susan J Mumford

    Play Episode Listen Later Dec 2, 2018 4:56


    This episode highlights how to reframe awkward questions in your own head, as well as deal with them (however irritating they might be!).  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Coping with awkward questions" - with Susan J Mumford

    Play Episode Listen Later Nov 25, 2018 4:56


    This episode highlights how to reframe awkward questions in your own head, as well as deal with them (however irritating they might be!).  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Achieve your goals, step by step" - with Susan J Mumford

    Play Episode Listen Later Nov 18, 2018 3:59


    This episode illustrates how you can achieve a lot by setting little goals and accomplishing them one by one.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Seizing opportunities presented by public holidays" - with Susan J Mumford

    Play Episode Listen Later Nov 11, 2018 4:26


    This episode helps you to think of business opportunities available at the time of public holidays. Several stories in this piece help to provide ideas for what you can do in your own projects or business. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    art mumford public holidays seizing opportunities
    "Pricing when you have partners... Two temptations to avoid" - with Susan J Mumford

    Play Episode Listen Later Nov 4, 2018 4:33


    This episode provides insight into communicating with professional partners when it comes to the important decision of increasing prices. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "What to DO and NOT do when it comes to getting a gallery" - with Susan J Mumford

    Play Episode Listen Later Oct 28, 2018 5:57


    This episode gives two real-life stories, displaying what NOT to do, and what TO DO, when it comes to artists and galleries starting working relationships. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Scared of being copied? Don't worry; copycats lack your originality and commitment" - with Susan J Mumford

    Play Episode Listen Later Oct 21, 2018 4:18


    This episode addresses the fear and reality of being copied, and how true creative beings are in a position of power.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Are you chasing low value art sales?" - with Susan J Mumford

    Play Episode Listen Later Oct 14, 2018 4:23


    This episode is a reminder of how important it is to think about how you spend your time, and to do so wisely.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Establishing and Nurturing Your Brand (or else...)" - with Susan J Mumford

    Play Episode Listen Later Oct 7, 2018 4:15


    This episode addresses how the experience of other brands makes you feel, and how this provides important insight into developing your own.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "Don't assume all art collectors are rich fat cats. Handle with care" - with Susan J Mumford

    Play Episode Listen Later Sep 30, 2018 4:39


    This episode outlines how NOT to treat prospective clients when it comes to being respective of their budget and circumstance - and handling them with sensitivity. While not every lead will pan out, not burning down the bridge could path the road for future opportunities.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    "The role of educating sellers and buyers in brokering art sales" - with Susan J Mumford

    Play Episode Listen Later Sep 23, 2018 4:06


    This episode gives a real-life story of an art collector who needed to be educated about what to expect, financially speaking, when selling a piece through a dealer. The take-away points in education’s role in selling and buying art applies to professionals across the field, as well as art collectors. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    'How working relationships can be akin to personal relationships" - with Susan J Mumford

    Play Episode Listen Later Sep 16, 2018 4:06


    This episode addresses the sensitive nature of professional collaborations, including how to spot early warning signs and what to do when things go pear-shaped. Several real-life stories are cited that give insight in what can go wrong… and what you can do about it.    -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Don't bit the hand that feeds you: Navigating art sales and their temptations - with Susan J Mumford

    Play Episode Listen Later Sep 9, 2018 5:12


    This episode addresses the changing nature of artists’ relationships with collectors, and how to handle direct enquiries in ways that will honour working relationships with galleries and keep everyone in business for the benefit of all.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Getting personal recommendations for trustworthy suppliers (your brand depends on it) - with Susan J Mumford

    Play Episode Listen Later Sep 2, 2018 3:55


    This episode considers how to find trustworthy suppliers for your business that match your values, using real-life examples that demonstrate the importance of testing and introductions.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Winning an art commission… from a business networking event?! - with Susan J Mumford

    Play Episode Listen Later Aug 26, 2018 4:22


    This episode addresses the activity of networking. While it’s an important activity, it can be tempting to avoid it. Your mind might be changed when you hear this real-life story of an art commission that only took place thanks to a business networking event.      -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Cursed by creative perfectionism? Learn when to pull the trigger - with Susan J Mumford

    Play Episode Listen Later Aug 19, 2018 4:00


    This episode provides insight into stopping yourself from working on something forever, as tempting as it might be to do so.     -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Do you replace or repair damaged works of art and goods? - with Susan J Mumford

    Play Episode Listen Later Aug 12, 2018 3:30


    This episode addresses a common conundrum of artists, galleries and small business owners: Do you replace or repair art pieces or goods that get damaged or even deteriorate over time?              -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    The price of art: To see or not to see? That is the question - with Susan J Mumford

    Play Episode Listen Later Aug 5, 2018 4:00


    This episode addresses a question that is being asked more and more frequently: should prices be listed on websites for works of art that are available to purchase? And for that matter, how about presenting prices at exhibitions, alongside pieces?             -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Think you're being pushy or salesy? Turn your thinking upside down - with Susan J Mumford

    Play Episode Listen Later Jul 29, 2018 4:27


    This episode knocks the notion of selling art making you a sell-out on the head, with a story that painfully illustrates a common misconception of artists and creative professionals.           -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Don't offer discounts to quickly - with Susan J Mumford

    Play Episode Listen Later Jul 22, 2018 4:26


    This episode addresses the notion that, while it’s true that art buyers are known to ask for discounts, it’s important to not jump the gun, less you lose the sell in entirety - not to mention lose out on profit even if it goes ahead.          -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    How do you talk about art without being full of #artspeak ? - with Susan J Mumford

    Play Episode Listen Later Jul 15, 2018 4:47


    This episode addresses how you explain art or a gallery program to others, including those who aren’t schooled in the language of art.       -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Selling art starts with having a YES attitude - with Susan J Mumford

    Play Episode Listen Later Jul 8, 2018 4:15


    This episode considers how having a ‘yes’ attitude to selling results in long-term success. You have to start somewhere, after all.          -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Exhibiting at an art fair? It’s about more than simply selling - with Susan J Mumford

    Play Episode Listen Later Jul 1, 2018 5:31


    This episode considers the value of fairs, not only immediately, but in the long-term.        -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Opening doors to new industries (and not being taken advantage of) - with Susan J Mumford

    Play Episode Listen Later Jun 24, 2018 5:44


    This episode gives insight into how you can make things happen even when you don’t have a network in a given industry. It also provides ideas on how to set professional parameters and stick to them, even if collaborators are minded to take advantage of you.       -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Learning tricks of the trade - with Susan J Mumford

    Play Episode Listen Later Jun 17, 2018 3:20


    This episode provides a specific solution for any listeners who ever spend time getting rid of wine stains and grubby shoe marks, from walls, plinths and the like. The piece also goes to show that knowledge you take for granted can be brilliant insight for someone else.     -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Do you avoid writing blog posts because you don't know what to write ? - with Susan J Mumford

    Play Episode Listen Later Jun 10, 2018 5:24


    This episode includes an example blog post for art consultants and other creative professionals, in addition to giving ample ideas and simple methods for devising subjects for future blog posts. Concepts are set to resonate with listeners while getting your own thinking going.    -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Only have small windows of time to create or work? - with Susan J Mumford

    Play Episode Listen Later Jun 3, 2018 3:21


    This episode addresses a common frustration of creative professionals that only becomes compounded and more intense when layering on life’s responsibilities. The stories of two artists give insight into how it’s possible to maintain creative productivity, even when it all seems like too much to handle.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Does the self-boss (you) ever cut you some slack? - with Susan J Mumford

    Play Episode Listen Later May 27, 2018 3:33


    This episode is a reminder that when you work for yourself and need to take time off to recover from illness, it’s up to you, as your own boss, to let yourself stop. Keeping on top of your personal health has direct health on business health, too. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    How to be smart about... GDPR and PECR - for (micro and small) art world businesses - with Susan J Mumford

    Play Episode Listen Later May 25, 2018 17:54


    This episode provides seven key points for owners of micro and small art world businesses to consider in mind of becoming compliant with updated personal data protection of EU citizens.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Nothing ventured, nothing gained- with Susan J Mumford

    Play Episode Listen Later May 20, 2018 5:44


    This episode addresses the fear of failure when it comes to art prizes and other opportunities that are not guaranteed and in which you must put yourself forward. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Is your marketing spammy? - with Susan J Mumford

    Play Episode Listen Later May 13, 2018 4:04


    This episode provides a real-life example of an ineffective marketing campaign, and prompts you to think about what to do, as well as not do in your own promotional efforts. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    What if something happens to your computer? Does the backup work? - with Susan J Mumford

    Play Episode Listen Later May 6, 2018 4:36


    This episode tells two real-life stories that bring home the importance of having up-to-date backups - or else. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    How easy or difficult is it to install a work of art? Think about it... - with Susan J Mumford

    Play Episode Listen Later Apr 29, 2018 4:13


    This episode addresses the importance of how easy - or difficult, it is to install a work of art. -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

    Taking a break from email - with Susan J Mumford

    Play Episode Listen Later Apr 22, 2018 3:36


    This episode addresses a matter that impacts many small business owners: how to take a break from email.  -----------  This podcast is a Be Smart About Art Production.  “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com

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