The Branded Bull podcast is dedicated to helping your business make its mark and stand out from the competition with winning marketing and branding tips & strategies built for today’s competitive world.
Most people visiting your website won't make it past the homepage. That means what you do in the first 5 seconds matters more than you think. In this episode, we cover common homepage mistakes that are quietly costing service businesses leads—and how to fix them. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Most service businesses start with a logo they threw together or a website that “gets the job done.” But over time, that “good enough” branding starts holding you back. In this episode, we'll talk about what happens when your visual identity no longer matches your work—and what to do about it. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, we explain the must-have parts of a strong homepage—what they are, why they matter, and how they help you get more customers (even if you're not a web expert). Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your brand is often the first impression your business makes — and DIY logos or homemade websites might be costing you more than you realize. In today's quick episode, we'll break down why investing in professional branding early on sets your business up for faster, stronger growth (and how to fix it if you started DIY). Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this quick episode, we unpack why marketing becomes more effective the more you do it. From repetition to trust-building, we'll explain how showing up consistently creates momentum that pays off over time — and why early efforts often feel slow before they snowball. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Brian shares the story behind rebranding Brian's Lawn Maintenance — why it was time, what changed, and how it reignited the company's momentum. Hear the key takeaways that shaped the new look, plus how the journey inspired Branded Bull to help other contractors level up their branding, too. If your business looks small-time but you've got big-time goals, this one's for you. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your Google profile is the digital storefront for your small business. Learn quick, powerful ways to optimize it and start showing up in more local searches—without spending a dime. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Is your business sending the right message, or are you stuck with a "DIY" image? In this episode, Brian Fullerton, from The Brian's Lawn Maintenance YouTube channel, reveals 10 smart, low-cost strategies to instantly elevate your brand and make a lasting impression. From upgrading your email and voicemail to tightening up your truck branding and online presence, these actionable tips are all about building credibility, attracting premium clients, and standing out in a crowded market. Whether you're new to the game or scaling fast, this is a must-listen for service pros who understand that marketing and branding aren't optional—they're everything. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode of the Branded Bull podcast, we dive into the power of email marketing and why it's a game-changer for small businesses. Unlike social media, where algorithms control visibility, emails land directly in your audience's inbox, giving you a high-ROI marketing tool. We break down the key benefits, including personalization, automation, and cost-effectiveness, and share quick tips to build a strong email list, craft compelling subject lines, and engage your audience the right way. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Every great brand tells a story—but is yours making your customer the hero? In this episode of the Branded Bull Podcast, we break down the StoryBrand framework, showing how to position your customer as the hero, your business as the trusted guide, and their problem as the villain to be defeated. Learn how to craft a clear, compelling message that cuts through the noise and turns prospects into loyal customers. If your marketing isn't working, it's time to rethink the story you're telling! Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode of the Branded Bull Podcast, we break down why a comprehensive marketing strategy is the key to real business growth. Too many small businesses waste time and money on scattered efforts without a clear plan—leading to frustration and little return. We'll discuss how a well-defined strategy ties branding, website presence, SEO, and customer engagement together to attract the right clients and drive revenue. Tune in for actionable insights that will help your business stand out and scale up. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your logo is more than just a design—it's the face of your business. In this episode, we break down the real impact of a cheap, DIY logo versus a professionally designed brand identity. Learn why a strong, strategic logo attracts better clients, builds trust, and helps your business stand out. Plus, we'll share when it's time to invest in a professional logo and how it can pay off in the long run. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your website isn't just a digital brochure—it's a guided journey for your customers. In this episode, we break down why understanding the customer journey is crucial for turning visitors into leads and leads into loyal clients. Learn how to craft a seamless, intuitive experience that drives results and keeps your business top of mind. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Want to know which marketing efforts are actually driving traffic and sales? In this episode, we break down the power of tracking codes—what they are, how to set them up, and why they're essential for understanding your website traffic. Learn how to make data-driven decisions that maximize your marketing ROI and turn insights into action. Tune in and start tracking smarter! https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Brian Fullerton shares key insights from his talk at the LMN Mastermind event in Toronto, diving into powerful branding and SEO strategies that will elevate your business and web presence. Learn how to position your company for success, attract the right audience, and dominate your industry online. Tune in for actionable tips to take your brand to the next level! https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
A great logo is more than just a design. In this episode, we cover the essentials of logo creation—name focus, intentional flare, and simplicity—to make your brand unforgettable. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Discover how a mobile-optimized website impacts your small business's growth. From first impressions to SEO rankings and user experience, we'll break down why it's essential for success. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, we break down the limitations of relying solely on word-of-mouth marketing to grow your business. While referrals are valuable, they can't sustain consistent growth in today's fast-paced, competitive market. Learn why diversifying your marketing efforts is crucial, how to leverage digital tools and strategies, and the steps to create a steady pipeline of new customers. Don't settle for sporadic success—discover how to amplify your reach and take control of your growth strategy. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode we dive into the art and science of creating your Ideal Customer Profile (ICP). Knowing exactly who you're targeting is the foundation of effective marketing, branding, and sales. We'll guide you through identifying key traits, behaviors, and needs of your perfect customer, and show you how to use this profile to craft messaging that resonates and drives results. Tune in to learn how to attract your dream clients and build a brand they can't resist! https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode we discuss why getting an outside perspective on your marketing, branding, and SEO strategies can be a game-changer. Discover how external insights can uncover blind spots, spark creativity, and refine your approach to stand out in a crowded market. Whether you're a solopreneur or running a growing business, we'll share practical tips on finding the right experts and incorporating their feedback to elevate your brand's visibility and impact. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your business name sets the tone for your brand. In this episode, we share three essential tips to help you choose a name that's clear, memorable, and aligned with your goals. Whether you're a small local business or planning to scale, these insights will guide you to the perfect name. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your marketing materials shouldn't just inform—they should inspire action. In this episode, we explain why a clear, compelling Call-to-Action (CTA) is essential for turning interest into engagement. Discover tips for creating CTAs that drive results and move your audience toward their next step. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your competition isn't just out there—they're evolving. In this episode, we discuss why keeping tabs on competitors is essential for staying relevant. Learn how to use their strategies as insights to sharpen your edge and ensure your business continues to stand out. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Branding isn't just about your logo or what you think your business represents—it's about what your customers perceive. In this episode, we break down what branding is (and isn't), and why understanding your audience's perception is the key to building a powerful brand identity. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Your brand's name, image, and reputation are the pillars of its success. In this episode, we explore how safeguarding these elements builds trust, strengthens loyalty, and drives long-term growth for a small business. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode of the Branded Bull podcast, we explore the often-overlooked impact of a professional voicemail on your business's brand. We'll cover how a clear, well-crafted voicemail message can reinforce your brand identity, prevent customer confusion, and instill trust from the very first contact. Don't let your voicemail be an afterthought—tune in to learn how to make it an integral part of your small business's marketing strategy. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Professional email is an easy and inexpensive way to help your business look more credible and stand out from the competition. In this episode, learn more about the importance—and ease of setting up—a professional email for your business. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Colors can invoke a certain emotion, help your customers understand which industry your company is from, or help you differentiate and stand out from the crowd. In this episode, Adam Fullerton talks about these topics and other things to consider when selecting your company's color scheme. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, we explore the power of adopting a customer-first mindset in your marketing and branding strategy. By seeing your business through the eyes of your customers, you can create a more impactful and personalized experience that drives loyalty and growth. We'll discuss how to understand their needs, pain points, and desires, and share tips on crafting a brand that truly resonates with your audience. Shift your perspective and elevate your business with a customer-centered approach! https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In a challenging economy, standing out is more important than ever. In this episode, we explore strategies to differentiate your brand and attract customers when the competition is fierce. From refining your unique value proposition to innovative marketing tactics, we'll provide actionable insights to help your business thrive, even in tough times. Learn how to position yourself as the go-to choice and stay ahead in today's competitive market! https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Brian Fullerton discusses the profound impact of shifting your mindset from spending money to investing money in your business. Discover why viewing investments as necessities for growth can help you stand out rather than stall out. Brian also emphasizes the importance of tracking return on investment to ensure your marketing and branding efforts drive meaningful results. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam Fullerton invites listeners to swing by their booth at the 2024 Equip Expo in Louisville, KY. There you can learn more about Branded Bull, meet the team, and chat about how we can help your business make its mark and grow. Plus, Adam offers a special giveaway message for existing clients! https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Brian and Adam Fullerton delve into the impact of professional videography and storytelling on a small business's success. Learn how high-quality videos increase engagement, enhance your business's professional image, and drive growth. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Brian Fullerton shares his personal testimony about how Branded Bull helped bring Brian's Lawn Maintenance's vision to life. Discover the transformative process of working with a marketing and branding agency and how it can elevate your business. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam and Brian Fullerton highlight the top three essentials for a successful website and how these lead to a more impactful and frictionless user experience, helping boost satisfaction and conversion. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam and Brian Fullerton discuss how vehicle wraps, even partial ones or smaller decals, can enhance your business's professional image and visibility. Learn how these wraps transform your vehicles into moving billboards, increasing brand recognition and attracting customers wherever you go. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode of the Branded Bull podcast, Brian Fullerton discusses how projecting a professional image can instill confidence and credibility in prospective customers. Learn how looking and acting the part not only attracts the right type of clients but also appeals to those willing to pay a premium for a polished, professional small business. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam and Brian Fullerton emphasize the importance of consistency and cohesion in your small business's branding and marketing efforts. Discover how maintaining uniformity in color, font, imagery, and other elements across all touchpoints—from t-shirts and truck wraps to websites and signage—helps customers quickly identify and connect with your company. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In Part 2, Brian and Adam Fullerton outline the importance of consistency in building a strong social media presence and how having a social media presence allows for more word of mouth referrals. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In Part 1 of this episode, Brian and Adam Fullerton explore the vital role of social media in a comprehensive marketing strategy. Learn how utilizing these free platforms can enhance your customer journey and keep your small business top of mind. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam and Brian Fullerton dive into the power of professional imagery and its significant impact on small businesses. Discover how investing in high-quality photos of your work, products, or services can transform your brand's online presence and marketing materials, helping you stand out from the competition. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam Fullerton is joined by Brian Fullerton to explain Branded Bull's holistic approach to marketing and branding. Discover how their comprehensive strategies can enhance various aspects of your business, providing a cohesive and powerful brand presence rather than focusing on one piece of the marketing puzzle at a time. https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this Two-Minute Tip Tuesday, Adam Fullerton explains the basics of SEO and how it helps your business get found by prospective customers. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this Two-Minute Tip Tuesday, Adam Fullerton and Brian Fullerton highlight the importance of generating reviews on platforms like Google Business and Yelp. Discover how positive reviews act as social proof, helping to persuade prospective customers to choose your business. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, Adam Fullerton and Brian Fullerton discuss why a professional logo is crucial for your business. Discover how a well-designed logo can make or break the first impression with potential customers and either attract the right, or wrong, type of clientele. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Join Brian Fullerton and host Adam Fullerton as they discuss the critical role a website plays in establishing a credible online presence for your business. Learn how a well-designed site can generate leads, improve your search engine rankings, and much more. This episode also covers quick tips for assessing whether your existing site is effective or in need of an update. Tune in for actionable insights to enhance your online presence. https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
In this episode, host Adam Fullerton is joined by Brian Fullerton, founder of Brian's Lawn Maintenance. Together, they dive into the power of a Google Business Profile and how it can help your business get ranked on Google and Google Maps. Learn how to start generating reviews, posting pictures, and more with this free tool. Don't miss out on these valuable insights and start leveraging your Google Business Profile today! https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Welcome to the first episode of the Branded Bull Podcast! In this episode, we share our founding story, the range of services we offer, and how we can help your business thrive. We'll also give you a sneak peek into what to expect in future episodes, including practical tactics and strategies to make your business stand out from the competition. Tune in and start your journey to impactful branding and marketing with Branded Bull! https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
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