Podcasts about eddm

This week on WCR Nation, we're diving into one of the most powerful (and affordable) marketing tools for window cleaners: EDDM—Every Door Direct Mail. We're joined by Print Steve, the go-to guy for direct mail success in the home service industry. If you've ever wondered how to get more customers for your window cleaning business without blowing your budget, EDDM might be your answer. It's simple, targeted, and it guarantees that potential clients will physically hold your ad in their hands. But here's the deal—like any marketing strategy, it has to be done right. In this episode, we'll cover how window cleaners can maximize their reach, design mailers that convert, and dominate their local market one mailbox at a time. In this episode: What is EDDM and how does it work for window cleaners Why direct mail still works in 2025 How to target the right neighborhoods Design tips that actually get responses What mistakes to avoid when launching a campaign How much it costs and why it's worth it Listen now on Spotify, YouTube, and Apple Podcasts! Subscribe for weekly strategies on growing your window cleaning empire. Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A Ready to get more jobs? go.getjobber.com/7wlv3afo4va1

‍Dive into the world of ground marketing with our inaugural episode of the Ground Marketing Series, where I reveal its powerful impact in the dental industry!Unlike traditional digital marketing strategies, ground marketing leverages face-to-face interactions to cultivate trust and boost brand awareness by meeting potential patients in their natural surroundings. This episode explores the psychological and behavioral triggers that underpin ground marketing's success, including the mere exposure effect, reciprocity principle, social proof, and emotional connection. These concepts are not just theoretical; I'm bringing them to life with compelling real-world examples, such as strategic daycare partnerships, corporate lunch and learns, and impactful community health fairs.Tune in as I navigate through the tangible advantages of ground marketing, shedding light on how this approach consistently outperforms paid advertising in terms of cost-effectiveness and conversion rates. Ground marketing's sustainable practices pave the way for long-term growth, giving your dental practice a competitive edge. This episode is a treasure trove of insights that are not only actionable but designed to transform the way you think about patient engagement. Don't forget to tune in next week, where I'll delve deeper into the psychology that drives these successful ground strategies!What You'll Learn in This Episode:The distinctive value of ground marketing in the dental sector.How face-to-face interactions enhance trust and brand awareness.Understanding the mere exposure effect and its application.Insights into the reciprocity principle in marketing practices.Utilizing social proof to strengthen marketing efforts.Building emotional connections with potential patients.Successful case studies of ground marketing initiatives.The cost advantages and high conversion rates of ground marketing.How ground marketing ensures long-term sustainability over paid ads.A preview of psychological aspects in marketing strategies.Let's jumpstart your practice's growth by listening to today's episode!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Terms:EDDMPPC‍Marketing Tools:Facebook AdsGoogle Ads‍‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: All right. So let's dive in to the first and foremost topic, which is introduction to ground marketing. We're going to get an overview of what ground marketing is and why it works. And then I'm going to give you real life examples of the success that ground marketing brings to a lot of our members. But I mainly want you to understand what ground marketing is.So ground marketing. Is the practice of directly engaging with potential patients in their own environment, such as schools, gyms, coffee shops, and community events, and so forth, to create trust and increase brand awareness, unlike digital marketing, which relies on online advertising and social media ground marketing thrives on face to face interactions.Relationship building and personal touch points that make businesses more approachable and trustworthy. It makes your practice, the go to practice in the community. It's approachable. They trust you. And there's a science behind ground marketing. Okay. It's not just, Hey, this is what a lot of us experience.There's actually four specific things that ground marketing does now ground marketing leverages, several psychological and behavioral triggers. That make it uniquely effective. But the foremost are number one, the mere exposure effect. Now people develop a preference for things they see frequently. The more often potential patients encounter your brand and their daily lives, the more familiar and trustworthy you become so.This also doesn't rule out any social media ads, any Facebook marketing, things like that, Google ads. It just helps as well. Just like ground marketing helps those types of marketing, mediums as well, it's touch points, but this touch point ground marketing.It's insanely strong. It's a human to human interaction touch point. It's in their life in real time like in person. So this is an insanely strong touch point that often converts within just one touch point. So the mere exposure effect is one to reciprocity principle. When you give people something valuable for free.For example, maybe something educational, free dental consultation, branded giveaways, things like that. Your time. They feel obligated to give back. And a lot of the times, it's done so by booking an appointment. And so, you're going to see a lot of the reciprocity principle. And ground marketing. It happens.This is a beautiful principle that never ever fails. Never once in the history of history has anyone said, yes, I love that you're doing all this for me. Thank you so much. I appreciate you. No, I don't want anything of yours. Just help me out. That's it. Boom. It's not human. The reciprocity principle works and that is delved deep into ground marketing.Three social proof. When people see others engaging and trusting your practice, they're more likely to do the same. So if more people like on social media, you start becoming popular on social media. They're like, Oh snap, people are following you. My friends are following you. My family's following you.They go to you more than likely. The other person is also going to go to them too, right? The person who's talking. So social proof, same thing in ground marketing. When you're at events, when you're at lunch and learns, when you're at. specific locations and your booth or whatever is popping and more and more people are coming to you and everything like that, more and more people are talking about you in the community.Social proof more in your community will go to you guaranteed. Social proof is huge So ground marketing does provide a lot of social proof. I'm just going to give you an example. If you're out at a school, or at a daycare and you're doing an event there and then you decide to post.Pictures and things like that and tag some friends, tag some teachers. I mean, That's just creating a lot of social proof right there that not only are you a dentist in the community, are you an established practice in the community and you're helping out the community and you're helping out the children in the community now, but at the same time, other people are talking about you and how in that one event.You did so much for the school, the daycare, the community, the children, all that stuff. And so that brings a lot of awareness, a lot of social proof, and it builds up a lot of credibility. And of course you get appointments and you get people coming into your practice. So that's number three and four, it builds an emotional connection.So meeting someone in person, as we know, creates a stronger, more memorable impression than an online ad. And I'm going to take this out of context a little bit. For example. My wife and I, it was a long distance relationship. I'm from Texas. She's from California. And when we would date, right. I met her in person first, obviously.And then after that we would email back in the day, it was more emailing and then, writing letters and then it became texting, that became like a huge thing. do you remember when you had to push like four, four times and then three to three and then two to two, just to like, you know, back then BRB, LOL, all that stuff was a lifesaver.But anyways that was cool and all, but then when you saw each other in person, the emotional connection was a lot stronger. so same thing, right? A lot of the times they may see you on social media, they may see your ads, they may see all these things, but when they see you in person, the emotional connection is a lot stronger.Same thing with concerts, events. That's why we have in person events when we go to a lot of these symposium or events or summits for our industry. But at the same time, concerts, same thing, right? You can listen to the band, you can listen to their album. As soon as it drops, you can be their biggest fan, but if you're never at a concert, are you that much of a fan, right?But when you get there at the concert, you experience a whole different environment, a whole different vibe. When you get there at those events, for CE credits and stuff like that, you experience so much more, a stronger connection. So meeting someone in person, creates a stronger, more memorable impression.And so that's huge when it comes to ground marketing. And that is probably the biggest thing is you want to create that connection with each person you meet while you're ground marketing. And it's powerful and there's a lot of real life examples of this, right? We have a lot of members in our ground marketing course who, give us examples on what they're doing. And honestly, they become extremely fantastic at ground marketing. And here's some real life success stories with ground marketing, right? There was a pediatric dental boom through daycare partnerships. Now the problem was pediatric dentists, they were struggling with low new patient numbers despite running social media ads, specifically Facebook ads. But the solution, instead of spending more on ads, they developed a ground marketing plan targeting daycare centers and pre K schools.Now here was the execution. They offered free tooth talk sessions for kids, right? It was quick, fun brushing demos and so forth provided free emergency dental care for school injuries, right? Positioning them as a trusted expert. And they left signup sheets for parents at the front desk with an exclusive deal for their first visit. Now the results were incredible. 42 percent of parents signed up for an appointment within 30 days. The practice gained 110 new patients in six months. And the cost, get this, the cost, 0 in ad spend, only time invested and personalized out in ground marketing. Case study number two, the Lunch and Learn Takeover.This was a corporate partnership. The problem was general practice in a competitive urban market was struggling to attract and share patients. The solution, they shifted focus from online ads, Google ads, to direct engagement with local companies. Offering dental insurance benefits and a breakdown to help them understand more of the insurance.And you're going to see that with corporations, especially employees from corporations. They just want to understand their insurance a lot more and a lot better. Now, the execution was we set up free lunch and learn sessions at companies, educating employees about maximizing their dental insurance benefits, offered a free whitening session or discounted, right?For those who scheduled an appointment on the spot and then created a direct contact within the HR departments to become the go to practice for the employees. So a lot of the times the HR department wants to answer their questions, but they can't, they don't have all the knowledge. Especially when it comes to this, you do, or someone on your team does, and now you're the direct contact.You can even mention, hey, we're the direct contact, even if they don't come to us. We just want to help you out when it comes to these benefits. And then boom, people will get sent your way immediately. Results, 18 scheduled appointments per session on average. I mean, This wasn't just a one time lunch and learn type of deal.It was consistent. The practice added over 230 new patients in a year. Became the official dentist for three corporate offices, generating steady patient flow, they honed in and targeted corporation partnerships, right? Specifically corporations. And then number three was, community health fair domination.And I love this one. This happens all the time, by the way, a startup, Practice with zero brand recognition needed new patients immediately, and they needed new patient momentum. The solution. Instead of expensive mailers, they partnered with local health fairs, setting up an interactive booth. So they offered specific things, right on the spot, oral healthcare screenings, fun, educational games. They use specific giveaway, signup sheets. They captured emails and phone numbers for followups, for raffles and things like that. The results doing these health fairs, right? Which health fairs happen all the time in your community. Be a part of them, please. But the results were 97 patient leads in one weekend, 51 percent conversion rates to scheduled appointments.And the cost for this, I mean, the booth and the materials and everything was just a one time thing, right? Once you get the table, the cloth, all the other fun stuff you want to get in later episodes, we'll discuss the necessities of what you need to get in your booth. All that was under 200 bucks for booth materials.And it yielded over 30, 000 in revenue. Health fairs are extremely profitable, especially when it comes to new patients coming your way. So these are just a couple case studies of what some of the members in our ground marketing course have experienced. But I mean, there's many, many more experiences.Facebook and ask what. Have you experienced with ground marketing? You'll see, or just type in ground marketing in any of these Facebook groups or, community forums, right for dentists and type in ground marketing, you'll see just exactly what these partnerships and health fairs and community events do for their practice and continue to do. So it's amazing. By implementing ground marketing practices can create trust, build stronger patient relationships, and see measurable growth without relying solely on expensive digital ads or billboards or EDDM or traditional marketing methods, right? Not to say that don't do all that stuff, but just see ground marketing as a strong, powerful arm in your marketing plan.Now, ground marketing isn't just an alternative. Two digital marketing. It's a psychological driven human centric approach that leverages face to face interactions. It's building trust and community integration to drive business growth, right? It doesn't rely heavily on ads or passive outreach.So I want you to keep that in mind. It's not about passive outreach. Ground marketing taps into real world engagement. You're forming lasting relationships that lead to higher conversion rates. Stronger loyalty and lower patient acquisition costs. It does require energy and effort and time. That is one thing.Okay. It will require energy, effort, and time for you to go out there in your community and do these specific strategies. But ground marketing will always succeed, especially when you have those four things always in mind, right? The principle of reciprocity, the mere exposure effect, trust through personalization, right?The emotional connection and then the power of social proof. These things are incredible, highly, highly, highly, integrated into ground marketing. as you're going to see, there's a lot of factors in this, right? I'm going to give you pros and cons on this. Why ground marketing works better than paid ads.A lot of the times, trust building, ground marketing, right. it has high personal interactions. It creates deep trust and paid ads is low on that. On the trust building ads are often ignored or distrusted, right? How many ads have you ignored today? Probably a lot. You don't even keep count. But then how many people have you ignored who try to interact with you?Maybe less than the ads, right? So especially if it's something that you need, the cost ground marketing is low. The only thing you need is time investment, but minimal spending, paid ads tie costly PPCs, right? Social media ads, mailers. That's high. So the cost is high on that. Ground marketing conversion rate is high, extremely high.You get personal connections. You increase the likelihood of booking. And at the same time, you increase the likelihood of not just booking one person, but their family in that moment. When it comes to paid ads, it's low to medium, Ad click through doesn't guarantee conversions a lot of the time. again, the cost is high and then the longevity of results. Ground marketing is sustainable. It has to be sustainable. I mean, They need to see you all the time. It's a relationship based marketing and it has long term value. Never stop ground marketing. Even once you're doing fantastic, you're doing amazing.You're getting in as many new patients plus 10 every single month that you want. Continue to ground market. Maybe you can tone it down a little bit. But continue to ground market always, right? It's just good for the community. It's good for them to see you. And obviously at the same time, it's building stronger loyalty.Now, when it comes to paid ads, longevity of results, ads stop working once the budget runs out. So as soon as your budget runs out, your ads. Won't be working. But ground marketing will always work, even if there is no budget there. So ground marketing is not just an alternative. Like I said, it's a fundamental shift in how your practice engages converts and retains customers.It's a low cost, high impact and backed by human psychology. Okay. So that means it's not just the study of marketing. It's the study of humans and those two things, the study of marketing and the study of humans is what's implemented in ground marketing. That's why it works.Real world interactions create stronger trust than any online ad ever could. So whether you're launching a new practice or you're looking to expand your patient base or solidify local dominance in your community, ground marketing should be a core strategy in your playbook. I hope you have a better view of what ground marketing is, and I'm excited to bring this series to the podcast.next episode, we're going to be discussing the psychology behind ground marketing. And once you understand this, once you understand the formula, you can pass it on to whoever you're also teaching the formula to and ground marketing too.But at the same time. Once you understand the psychology behind ground marketing, the principles, it will be a lot easier for you to do every single day, whether you're doing the specific strategy, or whether you're just engaging in your everyday life outside of your practice, you'll be able to start attracting new patients to your practice.So I'm excited to discuss that with you in the next episode.

Send us a textThe Real Advice Podcast, hosted by Katie Day. Listen in on interviews with top Real Estate Agents to discover their advice, tips, tricks, & best practices that have propelled them to the Top 1% of their marketplace. This week, our guest is Sara Tufano, and we dig into sphere marketing as well as dominating a farm through EDDM direct mail! Follow Sara Tufano on Instagram: https://www.instagram.com/saratufanohomes/Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/Follow the REal Advice podcast on Instagram: https://www.instagram.com/realadvice.podcast/

Unfortunately, in this case it's three times as ineffective. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, mail, postcard, realtor, real, estate, offer, free, EDDM,

Jim, Todd, and Lisa discuss how to fight USPS postage rate hikes by using EDDM for your real estate marketing. To learn more about the most in-demand Real Estate Newsletter around, Click Here: https://bit.ly/3wy6a3i 6-Month Done-For-You Real Estate Marketing Planner FREE Download here: https://bit.ly/3ia2fAC Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show, play our quiz, and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer at: lisa.gray@prospectsplus.com Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw 6-Month Done-For-You Real Estate Marketing Planner FREE Download here: https://bit.ly/3ia2fAC Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC  

This week on Nation we talk all about tracking. I think that most companies have 0 tracking. Which is crazy. If you have a window cleaning business, or any company for that matter, you need to track everything. How do you know if your Facebook ads are working? What about your EDDM campaign? If you arent watching the numbers, how could you know? So many of us are lacking in the boring aspect of tracking, that i think any business is going to get a lot out of this weeks episode! Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 https://windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A Want a subscription to The American Window Cleaner Magazine? Here you go! https://awcmag.com/sub/ Want to get a sweet discount on Responsibid? Find that here: https://bids.responsibid.com/SignUp?promo=joshcronin

Entre los discos que celebraremos en esta segunda entrega aniversario, nos encontramos con los neoyorquinos KISS. La banda americana se ha despedido de los escenarios, pero su música perdura; de hecho nos iremos encontrando con grandes aniversarios en torno al grupo. De momento, nos centramos en el disco con el que KISS debutaron en 1974 (homónimo). Pero no serán los únicos protagonistas, también celebramos a los británicos Deep Purple, y su álbum 'Stormbringer'; el segundo con David Coverdale a las voces, y Glenn Hughes al bajo y a los coros (magnífico cantante, por cierto).En fin, tampoco vamos a desvelarte todos los discos; pero sí mencionamos algún protagonista más: Stevie Wonder, Frank Zappa o The Kinks entre otros. ¡Aquí tienes el podcast!

Entre los discos que celebraremos en esta segunda entrega aniversario, nos encontramos con los neoyorquinos KISS. La banda americana se ha despedido de los escenarios, pero su música perdura; de hecho nos iremos encontrando con grandes aniversarios en torno al grupo. De momento, nos centramos en el disco con el que KISS debutaron en 1974 (homónimo). Pero no serán los únicos protagonistas, también celebramos a los británicos Deep Purple, y su álbum 'Stormbringer'; el segundo con David Coverdale a las voces, y Glenn Hughes al bajo y a los coros (magnífico cantante, por cierto).En fin, tampoco vamos a desvelarte todos los discos; pero sí mencionamos algún protagonista más: Stevie Wonder, Frank Zappa o The Kinks entre otros. ¡Aquí tienes el podcast!

Have you ever thought about doing the EDDM program with the post office for your business? That is Every Door Direct Mail. Well, that is what we are talking about this week! its an awesome program from the post office that allows you to send a big postcard to every one on a route. and its super easy to do. Postage rates as of now are .215 cents each, CRAZY cheap. BUT like anything, it has to be done right. If you don't you can loose some serious moola. Don't be scared tho! I am here to help so lets dive in! Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 https://windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A Want a subscription to The American Window Cleaner Magazine? Here you go! https://awcmag.com/sub/ Want to get a sweet discount on Responsibid? Find that here: https://bids.responsibid.com/SignUp?promo=joshcronin

Este 2024 está siendo muy vivo en lo que aniversarios redondos se refiere. De hecho, en nuestro pasado Decálogo recordábamos que se cumplían 50 años de la formación de una de las bandas más grandes que nos ha dado la vida: Triana. Y hoy, echando un vistazo a nuestra biblia de efemérides, rendimos homenaje a otra remesa de grandes discos que cumple 50 años.Si no tuviste la oportunidad de escucharlo en directo, no hay problema; te dejamos por aquí el podcast. Y por avanzar algo de lo que te espera; aprovechamos este espacio para destacar a artistas KISS, Deep Purple, Lynyrd Skynyrd o The Kinks; quienes serán protagonistas de la escucha. Y es que todas estas bandas tiene en su haber un disco que en este 2024 cumple 50 años.

Este 2024 está siendo muy vivo en lo que aniversarios redondos se refiere. De hecho, en nuestro pasado Decálogo recordábamos que se cumplían 50 años de la formación de una de las bandas más grandes que nos ha dado la vida: Triana. Y hoy, echando un vistazo a nuestra biblia de efemérides, rendimos homenaje a otra remesa de grandes discos que cumple 50 años.Si no tuviste la oportunidad de escucharlo en directo, no hay problema; te dejamos por aquí el podcast. Y por avanzar algo de lo que te espera; aprovechamos este espacio para destacar a artistas KISS, Deep Purple, Lynyrd Skynyrd o The Kinks; quienes serán protagonistas de la escucha. Y es que todas estas bandas tiene en su haber un disco que en este 2024 cumple 50 años.

In this episode the Handyman Pros have a discussion about Every Door Direct. Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send targeted marketing materials to specific neighborhoods or ZIP codes without needing a list of addresses. Instead of addressing each piece individually, businesses can select postal routes and have their mail pieces delivered to every household along those routes. Here's how the EDDM service generally works: 1.           Targeting: Businesses can use USPS's online mapping tool to select specific postal routes based on factors like demographics, household size, income, and age. This allows them to target the areas that are most likely to be interested in their products or services. 2.           Design: Once the desired postal routes are selected, businesses can design their mail pieces according to USPS specifications. These specifications include size, weight, and layout requirements. The USPS website provides templates and guidelines to ensure compliance. 3.           Printing: After designing the mail pieces, businesses need to get them printed. Many printing companies offer EDDM services and can handle both the printing and mailing aspects of the campaign. 4.           Preparation: Before mailing, the mail pieces need to be bundled and prepared according to USPS regulations. This typically involves bundling them by postal route and completing the necessary paperwork. 5.           Delivery: Once prepared, the mail pieces are delivered to the appropriate USPS facility for distribution. The USPS then delivers the mail to every household along the selected postal routes. 6.           Cost: EDDM can be a cost-effective way to reach a large number of potential customers since it eliminates the need for purchasing mailing lists and allows for discounted postage rates. Overall, EDDM is a convenient and affordable option for businesses looking to reach a targeted audience within a specific geographic area. It's particularly popular among small businesses, local restaurants, real estate agents, and other entities that want to promote their products or services to nearby residents.     Watch us on YouTube (click here) Subscribe to our free newsletter, https://handymanprosradioshow.com/newsletter-signup/ Join our Facebook group @handyman pros Send us an email, questions@handymanprosradioshow.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/handymanpros/message

Aunque parezca mentira, ya ha pasado toda una semana. Y eso significa que tenemos nuevo 'Decálogo'... Bueno, ahora, el podcast. Así que si no tuviste la oportunidad de escuchar el programa en antena, aquí lo tienes.La verdad es que nos hizo mucha ilusión recibir a Fortu. Es cierto que llevábamos tiempo detrás de él y, por fin, todos los astros se alinearon a nuestro favor. ¡Y mereció la pena! A lo largo del programa, Fortu compartió con nosotros una selección de la música que le ha acompañado a lo largo de los años. Muchos de estos artistas han sido (y siguen siendo) referentes suyos, y qué mejor que rendirles homenaje que con un 'Decálogo'. ¡Aquí lo tienes!

Aunque parezca mentira, ya ha pasado toda una semana. Y eso significa que tenemos nuevo 'Decálogo'... Bueno, ahora, el podcast. Así que si no tuviste la oportunidad de escuchar el programa en antena, aquí lo tienes.La verdad es que nos hizo mucha ilusión recibir a Fortu. Es cierto que llevábamos tiempo detrás de él y, por fin, todos los astros se alinearon a nuestro favor. ¡Y mereció la pena! A lo largo del programa, Fortu compartió con nosotros una selección de la música que le ha acompañado a lo largo de los años. Muchos de estos artistas han sido (y siguen siendo) referentes suyos, y qué mejor que rendirles homenaje que con un 'Decálogo'. ¡Aquí lo tienes!

Cualquier excusa es buena para repasar la discoteca del Mariskal, pero si nos encontramos con álbumes que cumplen 50 años en este nuevo año; no podemos dejar pasar la oportunidad de echarles una escucha a 10 de ellos. Y entre ellos, no falta la reseña del que fuera el debut de Bad Company (homónimo). Disco, por cierto, que pudo no haber ocurrido nunca porque, unos meses antes, Deep Purple tentaron al cantante Paul Rodgers a unirse al grupo, tras la marcha de Ian Gillan. Pero no será el único...

Cualquier excusa es buena para repasar la discoteca del Mariskal, pero si nos encontramos con álbumes que cumplen 50 años en este nuevo año; no podemos dejar pasar la oportunidad de echarles una escucha a 10 de ellos. Y entre ellos, no falta la reseña del que fuera el debut de Bad Company (homónimo). Disco, por cierto, que pudo no haber ocurrido nunca porque, unos meses antes, Deep Purple tentaron al cantante Paul Rodgers a unirse al grupo, tras la marcha de Ian Gillan. Pero no será el único...

¡Hola, Hola! Hoy nos vista Sara Ruíz Ingeniera Biomédica y muy amiga del programa. Mi primera entrevistada. La compi a la que le pido sopitas cada vez que necesito a quien entrevistar... Ya ha pasado un añazo de proyecto y queriamos celebrarlo con ella. Que nos compartiese sus cosas, su paso por el CSIC, sus estudios en el nuevo Master en EDDM https://eddm.es/ de impresión 3D Biomédica y todas sus experiencias. Fue tan chuli la entrevista que hemos hecho dos episodios para que no te pierdas nada de nada. Disfruta de los dos episodios, disfruta de Sara, y disfruta de la navidad. Ho Ho Ho Ho!!!! Learn more about your ad choices. Visit megaphone.fm/adchoices

En alguna ocasión hemos compartido que hay versiones que nos gustan más que las originales. Un ejemplo recurrente en este sentido es el arte con el que Joe Cocker agarraba una canción ya conocida, y se la llevaba a su terreno. Pues bien, esta vez la propuesta va a ser algo diferente: exploraremos juntos algunas de las versiones más bizarrras que se han producido en el universo del rock. Algunas, de verdad, te van a sorprender... Mucho. Si te perdieste el Decálogo, ¡aquí lo tienes!

En alguna ocasión hemos compartido que hay versiones que nos gustan más que las originales. Un ejemplo recurrente en este sentido es el arte con el que Joe Cocker agarraba una canción ya conocida, y se la llevaba a su terreno. Pues bien, esta vez la propuesta va a ser algo diferente: exploraremos juntos algunas de las versiones más bizarrras que se han producido en el universo del rock. Algunas, de verdad, te van a sorprender... Mucho. Si te perdieste el Decálogo, ¡aquí lo tienes!

Recibimos en esta nueva edición de Rock and Wine a Víctor Urrutia, CEO de CVNE... Y sus diez canciones favoritas de la historia del rock

Los próximos días 3 y 4 de diciembre, Greta Van Fleet se pasarán por Barcelona y Madrid. En el primero las entradas están agotadas, y para Madrid, en estos momentos, están a la venta los últimos tickets. Así que no hemos podido dejar pasar la oportunidad de escuchar a la banda de Michigan en el Decálogo, y ya que estábamos, conocer a las grandes promesas del rock.

Los próximos días 3 y 4 de diciembre, Greta Van Fleet se pasarán por Barcelona y Madrid. En el primero las entradas están agotadas, y para Madrid, en estos momentos, están a la venta los últimos tickets. Así que no hemos podido dejar pasar la oportunidad de escuchar a la banda de Michigan en el Decálogo, y ya que estábamos, conocer a las grandes promesas del rock.

Are you looking to hit the ground running with powerful ground marketing strategies? Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to join the community! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍‍In this week's episode, we're back with the direct mail genius, Aaron Boone, to unveil even more secrets from our upcoming course on targeted and effective direct mail marketing. With another sneak peek into the heart of the course, Aaron is giving you valuable insights on targeting strategies, neighborhood selection, and leveraging patient data for precision in your direct mail campaigns. Join us as Aaron delves into the intricacies of overcoming geographical barriers, sequencing mailings for maximum impact, and the strategic benefits of zoning in on specific areas. Plus, we explore the world of specialized mailings, understanding their potential and navigating the limitations of purchasing specialized lists. Whether you're a seasoned marketer or just starting, this episode promises to be a treasure trove of actionable strategies to elevate your direct mail game!‍You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/‍Mentions and Links:Useful Terms:EDDM - Every Door Direct Mail‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Aaron: Okay, guys, here we go. So I take direct mail and I break it up into a few different segments and what we're going to do on this course is we're going to talk through on this first course here, about how to target, where to target, which homes do you mail to? And in subsequent courses, we will go into the actual design itself, what offers work best, what messaging colors, Size of card, all those kind of things, and then eventually into the tracking and matchback audit, so you have 100 percent ROI in your direct mail.But let's start with the first one. Where, what audience, who responds to direct mail, all of those good things. So, I'm sharing here on my screen some of our proprietary software. Yes, this is a behind the scene look, so you can kind of see some of the software that we've built. To be able to better target homes for our offices now as a quick frame of reference here as i've worked with offices all across the country One of my favorite things to look at is actual patient data now follow me on this There's grand openings that obviously don't have any patients So you don't know where people are going to come from But one of the easiest ways to get your arms around a practice right off the bat to know where to mail Is by looking at your existing patients?Where do they mail? So I've built software, what I call a heat map, to be able to better target your hottest neighborhoods. Where I've found, over a hundred million plus cards I've mailed, where I've found my best results, I know it sounds really simple, but it's targeting the neighbors in the neighborhoods of your existing patients.Where do they live? Being able to target their neighbors. Now, let's talk about this a little bit. So you see here on my screen, this is just a little demo account here. Uh, you look outside here and I kinda put some radius rings just to give you an idea. Now most people have heard, oh, you want to target your patients within three to five miles.Now, there is some truth to that, actually a lot of truth, but here's the problem. When people do direct mail or even digital marketing, What they do is they draw a big circle around their office, just like you see here on my screen, and they mail to all those homes. The problem is, especially when you get into more densely populated areas, uh, suburban areas, there's a lot of homes, and it's going to cost you a lot of money to hit all those.And the other problem is, many of them won't respond. There's certain areas that will not respond to your marketing. So, let me show you what I mean. When, when a typical office comes in and says, hey, I want to do direct mail, here's where they start with. Let's look how many homes are around. Well, here in my data, or in my software that I built, if you were to look at 10 miles around this practice, there's actually 276, 000 homes.There's no way you're going to be able to afford that many cards. So some people say, Oh, well, what if I shrink it down to just five miles? Okay, well, uh, even shrinking it down, you're still dealing with maybe a hundred thousand homes or 50, 000 homes. But the problem is they don't come in a perfect circle.Patients do not come in a perfect circle. So why do you market in a perfect circle? What I'm getting at is if you really look at where the, this office's patients are coming from. You're going to find some significant geographical barriers as you start looking at rivers, lakes, interstates. All of these things will impact how patients come to your practice.It's really interesting. So I've done literally thousands of these heat maps. And what I mean is I have an office jump into their existing practice management software and you run a quick new patient report. Just addresses. And instead of guessing where to mail, so for example, when an office typically comes to me, they'll say, hey, alright, I, I want to mail to these, uh, this, these homes.This is 30, 000 homes. So a typical direct mail order would be three mailings of 10, 000 cards. Okay? So that's what this gray area represents. Looks pretty normal, right? It's kind of about a two and a half to three mile radius. The problem is, when I run their heat map, look where their patients are coming from.So this particular office, had been mailing for years with very little to no results. Why? Because of these significant geographical barriers. So instead, I use this patient data and I'd create an area more like that, where patients are coming from. Don't fight geographical barriers, okay? Rule number one, you'll always be fighting them and you'll be really frustrated of why patients won't come to you from this perfect circle.Okay, so for new practices, now you kind of have to use, uh, leverage of knowing, but here's a couple rules of thumb. Be conscientious of geographical barriers like rivers, lakes, interstates. Also, people tend to migrate towards cities. You can kind of see how all these patients come out here, but very few are willing to leave a city to come out to an office. so once we kind of look at the area here, I then break these up into digestible zones. So I recommend to have two or three zones of where you're mailing. So in this case, I took those 30, 000 homes and I broke them up into three groupings, or zones, or drops, however you want to call them. So mailing one would hit these 10, 000 homes in green, mailing two the next month in red, and the next month in blue.Okay, so you have these different zones. Now, what kind results would you expect? Well, this is really interesting. I'm going to show you a screenshot of how I typically break it down and why I suggest mailing in this sequence. So, let me pull over here from my other screen here real quick. Kind of a quick little picture so you can kind of see what I mean.But when I do these heat maps, proximity to practice is a huge criteria. Do not make the mistake that a lot of people make. They'll say, Oh, well I have a patient that drives 10 miles, 20 miles with direct mail. You do not want to chase onesies and twosies out here. You want to stick to your closest best homes.Now, you can filter out neighborhoods based on income. if you don't accept state care, you can remove those lower income neighborhoods. but in general, uh, I like to remove, if you're not state care, I like to remove the lowest 10 to 20 percent of income levels. Boom. Take them out of the map and then we add the next best neighborhoods.But results typically come like this. So here's an example of a heat map. So, think of it like rings, okay, a donut. So this first ring is going to be your number one ring. This is where you're always going to get your most patients at the highest rate. It's what I call your core area, let's say that represents about 10, 000 homes.So people say, well, why don't you just mail to those areas? That's your best area. Now, it is an approach for certain offices. The problem is, If you're looking this at for a long term solution, if you just keep mailing to that first zone one right here in the middle in this ring, what's going to happen is you're going to get diminishing returns and over saturation.So you want to be able to work it around. This next ring is your second best responding area. And then this outer ring is kind of hopeful, more risk, I guess I should say. Because you're getting further away from your practice. And now you've opened yourself up to more competition, greater distance to travel, and all those things matter for patient flow.Okay? So, understand this. The reason why I like mailing in this sequence, with one, two, three, or just like this example here, is if you hit mailing one to all of these red homes, well, almost a third of them are in your A plus area, the other third is in your B, and C. So you're going to get a good combination of results from your best, second best, and third best.Then month two, let's say, you go to your green, same thing. You're going to have some core area, a little bit of the necks, and then some stretch area. And same for the blue. So you can kind of get an idea of why I like that home. Now, if you're looking for a temporary, just quick fix, and you don't plan on doing this very long, maybe just one, two, three months, for sure, I would recommend hitting just a bullseye of those closest best homes. and then you could be done if you're looking for a long term solution. Sequencing is really important and it's something that I can kind of talk through. It's different for every office, but it's something to be conscientious from. The reason why I like three zones is it gives you a nice seasonal message.So, for example, you could mail January, February, March, New Year's message to all of them. renewed benefits, tax returns, that kind of stuff. Then, well, you're going to get used to getting more new patients, and you're going to want to keep getting them, right? So, instead of not mailing, you come back to Zone 1, and you mail there, and now you're in April, May, June, July, August, September.So, even if you mail every month of the year, you are only going to hit the same home once every quarter, and you have a new design and a new message when you hit them. So, It absolutely can continue without getting any diminishing returns. In fact, I have offices that have mailed literally every single month for years, and the results get better, if anything, rather than drop off.Because what happens is you start to get, repetition. And you always hear the importance of repetition in marketing. Okay? Now, um, I also need to sell results. I want it to work. So the better sequencing you can put in place, the better results you're going to get. Sometimes if you just hit the same area, you'll get a big spike in the beginning, But then results start to drip off because you're getting over saturation or diminishing returns I recommend to always change the message as you come to the home.So it's always current So this is kind of a funny card they did specifically around the holidays or in during the winter But then in spring you want a spring card back to school card So keep your designs and i'll talk about that in the next segment. But in short This is what is basically like a carrier route method.So if you're doing EDDM, I personally don't like EDDM, although it saves a couple pennies in postage, you're limited in what you can do. So for example, with the postage I use, I can hit these green homes, and I can actually take out your patients. So your patients don't get the mail, but all of their neighbors do.Hopefully that makes sense. It's really important, especially if you're running an aggressive offer. You don't want your existing patients to get this if you're running an aggressive offer. Well, the postage that I use, I can take those out. So, anyway, you, EDDM people out there, you're do it yourselfers, hopefully this can help you.Um, I also like to track each mailing individually with its own tracking phone number. So I know exactly how well, how well January does here compared to February compared to March. So anyway, that is kind of an initial approach. Now, there's a lot of things behind these scenes that we can dive into and you should also.You don't have to just blank it. If you want a more specialized mailing to specific neighborhoods, well, there is, you know, my software makes it really easy. I can dive right in here. I have these built right into actual postage routes. so for example, if I have your, uh, your heat map here, I can literally tell this office exactly where their highest market share is.They have 79 households, 119 patients in that little zone right there. 106, 000 in production. So, I've built some really cool tools that help you actually dive into this. where I can literally mail to just your highest producing neighborhood, okay? I can also target just new mover areas. So there's a lot of variables you can do nowadays with direct mail.So, gone are the days, the old days, where you used to have to mail to the entire zip code or entire city. You can literally get pretty granule diving right into these hottest neighborhoods. Now, one thing here before I wrap up this segment. Oftentimes, like a pediatric practice or an orthodontic office will ask me, Hey Aaron, can I buy a list and only mail to homes with a 2 to 8 year old, let's say.Oh, and by the way, I want to make sure that home has an average income of 80, 000 or more. Sounds good, you guys have heard that, right? Oh, let's only mail to homes with kids. Sounds great for pediatric practice. Here's the problem, and I've tracked tons of these mailings. Yes, there are such lists. The problem is they're never that accurate.Follow me on this. When was the last time someone knocked on your door and said, Hey, Dr. Smith, do you have a four year old living here? And by the way, how much money do you make? Right? It doesn't happen. Okay, now there are lists out there. There's actually a creepy amount of data out there about all of us and about our homes and our neighborhoods.But when I buy that list, one, it costs more money than mailing to a neighborhood as a whole. Two, increased postage. Because now instead of mailing to these colors like you see, Imagine if you were just mailing to those drops. Let's say these pin drops are, just homes on that list. They have a, a four-year-old or five-year-old or whatever.So the problem is these lists just aren't that accurate and you get a lot of return mail too. anyway, hopefully that helps. So there's a specialized list mailing where you only mail to, let's say, 5, 000 homes with a certain criteria.Like I said, you're typically going to expand about 12 to 15 cents more. The problem is when I track it, meaning listening to every recording, tracking the results, I rarely get better results. I found it better because it's less postage, closer to target a neighborhood as a whole. rather than, uh, individual homes.Okay? But a lot of that depends on where this is. Now, occasionally I will recommend a specialized mailing. Let's say I get this patient list that you're seeing right here and there's no rhyme or reason of where patients are coming from. They're kind of scattered all over. I typically see that for specialty practices.If that's the case, then yes, I would recommend exploring a specialty list. Finding a list of only homes that have a 60 year old person or older if you're targeting a certain demographic or only homes with these children that we talked about. Most cases, nine times out of 10 when you do a heat map, it is going to be very telling of where you should target.I've done these heat maps for, practices all across the country for, from DSOs to small, uh, groups. And you're going to find it really interesting where they're coming from. So, anyway, I hope that helps kind of put together a plan. Happy to answer, expand a little more on different questions. Multi zones is the way to go because you can rotate areas and you can consistently get new patients every month.Rather than just a band aid fix. Keep it growing and keep those patients coming in. Be selective. You can target certain routes, carrier routes, or neighborhoods, however you want to look at it. But target the best ones. Remember the geographical barriers of entry as a recap. Okay, thanks. I hope this was helpful, and I look forward to talking to you on the next segment.Thank you.‍

Cuando somos chiquitos nuestra iamginación tiende a volar y a llevarnos a lugares mágicos. Una cualidad que con el paso del tiempo se va diluyendo, hasta el punto de quedar en muchas ocasiones como un vago recuerdo. Nos hacemos mayores, "maduramos" y nos volvemos gente seria. Y para entonces queda lejos eso de sonreir imaginando un mundo distinto, lleno de color y aventuras por conquistar. Pero algunos aún son capaces de recordar esos momentos... Incluso de convertir en realidad esos actos imaginativos tan emocionantes.Y eso es lo que nos trae hoy aquí. Por fin, El Mariskal ha cumplido uno de sus sueños de infancia: subirse a un camión. Pero no solo eso, sino que lo hizo en conjunción con su gran pasión. ¡El rock and roll!

Cuando somos chiquitos nuestra iamginación tiende a volar y a llevarnos a lugares mágicos. Una cualidad que con el paso del tiempo se va diluyendo, hasta el punto de quedar en muchas ocasiones como un vago recuerdo. Nos hacemos mayores, "maduramos" y nos volvemos gente seria. Y para entonces queda lejos eso de sonreir imaginando un mundo distinto, lleno de color y aventuras por conquistar. Pero algunos aún son capaces de recordar esos momentos... Incluso de convertir en realidad esos actos imaginativos tan emocionantes.Y eso es lo que nos trae hoy aquí. Por fin, El Mariskal ha cumplido uno de sus sueños de infancia: subirse a un camión. Pero no solo eso, sino que lo hizo en conjunción con su gran pasión. ¡El rock and roll!

Asistir a un acontecimiento histórico como el lanzamiento de "Now and Then" es algo ciertamente emocionante. Y eso nos llevó a querer charlar con distintas personalidades que se han visto muy influenciadas por la música de The Beatles. Basta pasera por las redes para darse cuenta de la trascendencia del lanzamiento del single. Seguramente por el hecho de ser el último de la historia de la banda (así lo ha compartido Paul McCartney) y también por estar involucrada en el proceso de producción la Inteligencia Artificial. Pero, sobre todo, porque se trata de material inédito de la banda más influyente de la historia de la música moderna.

Asistir a un acontecimiento histórico como el lanzamiento de "Now and Then" es algo ciertamente emocionante. Y eso nos llevó a querer charlar con distintas personalidades que se han visto muy influenciadas por la música de The Beatles. Basta pasera por las redes para darse cuenta de la trascendencia del lanzamiento del single. Seguramente por el hecho de ser el último de la historia de la banda (así lo ha compartido Paul McCartney) y también por estar involucrada en el proceso de producción la Inteligencia Artificial. Pero, sobre todo, porque se trata de material inédito de la banda más influyente de la historia de la música moderna.

Cualquier excusa es buena para recibir a un buen amigo en el 'Decálogo'. Pero, si además, viene con nueva música bajo el brazo, aún mejor. Y es que Tarque ha publicado 'Vol. 2', su segundo álbum como solista. Un disco cargado de rock and roll, que hacontado con la colaboración (muy cercana) con Carlos Raya. No te pierdas a Tarque junto al Mariskal... Son pura dinamita. Enjoy!

Cualquier excusa es buena para recibir a un buen amigo en el 'Decálogo'. Pero, si además, viene con nueva música bajo el brazo, aún mejor. Y es que Tarque ha publicado 'Vol. 2', su segundo álbum como solista. Un disco cargado de rock and roll, que hacontado con la colaboración (muy cercana) con Carlos Raya. No te pierdas a Tarque junto al Mariskal... Son pura dinamita. Enjoy!

Nueva entrega del Decálogo de Mariskal, y en esta ocasión centraremos nuestra atención en El Pirata... Bueno, realmente en el gran festival al que viaja. Y es que estamos de camino al Power Trip, el escenario que reúne, por primera vez, a Guns and Roses, Metallica, Iron Maiden, Judas Priest, Tool... ¡¡y AC/DC!! Y, sí, le tenemos envidia a El Pirata (y, no, no hay tal cosa como envidia sana).

Llevábamos tiempo queriendo que viniera Teddy Bautista al 'Decálogo'; y, por fin, encontramos un hueco para que se pasara por el estudio. Tampoco queremos desvelarte todo lo que charlaron dos de los grandes protagonistas de la historia del rock en España. Pero sí nos gustaría adelantarte algunos de los temas que trataron estos dos estadartes.

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn't always the answer to creating the connections that local businesses need to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your "Ace in the Hole" solution that allows you to connect with new prospects and drive more sales. There are quite a few offline marketing methods that are still very effective even in today's online world, we're going to be revealing 3 of our favorites. 1. Spread Your Message Everywhere with EDDM Every Door Direct Mail, also known is EDDM, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names. Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. But when is the last time they actually tried it? People are far more inundated with pop ads, email subscriptions, and banner ad displays online than with physical ads, making physical ads an effective marketing strategy. EDDM works because it laser targets your local customer base. The only thing your business needs to do is specify the carrier route and create eye-catching postcard to promote your business. EDDM is also a fraction of the cost of other direct mail campaigns and is one of those simple but effective marking strategies that drive sales to your business without too much investment or effort to see significant results. 2. Partner with a Local Business Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy. There are many benefits to be reaped from these strategic alliances that include strengthening both businesses' brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences. This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn't difficult and can be done by approaching another business in your local area to get the ball rolling. Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally. For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity. Some examples of complementary services include: Lawn Care Services and Home Cleaning Services Flower Shop and Bakery (think wedding cakes) Auto Detailing Service and Autobody Repair Service Accounting Firm and Legal Office Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other's existing customer base and developing a plan for growth. 3. Try a Little Guerrilla Marketing Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla mark...

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn't always the answer to creating the connections that local businesses need to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your "Ace in the Hole" solution that allows you to connect with new prospects and drive more sales. There are quite a few offline marketing methods that are still very effective even in today's online world, we're going to be revealing 3 of our favorites. Spread Your Message Everywhere with EDDM Every Door Direct Mail, also known is EDDM, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names. Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. But when is the last time they actually tried it? People are far more inundated with pop ads, email subscriptions, and banner ad displays online than with physical ads, making physical ads an effective marketing strategy. EDDM works because it laser targets your local customer base. The only thing your business needs to do is specify the carrier route and create eye-catching postcard to promote your business. EDDM is also a fraction of the cost of other direct mail campaigns and is one of those simple but effective marking strategies that drive sales to your business without too much investment or effort to see significant results. Partner with a Local Business Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy. There are many benefits to be reaped from these strategic alliances that include strengthening both businesses' brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences. This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn't difficult and can be done by approaching another business in your local area to get the ball rolling. Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally. For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity. Some examples of complementary services include: Lawn Care Services and Home Cleaning Services Flower Shop and Bakery (think wedding cakes) Auto Detailing Service and Autobody Repair Service Accounting Firm and Legal Office Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other's existing customer base and developing a plan for growth. Try a Little Guerrilla Marketing Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla marketing tac...

In this podcast episode, we'll delve into the critical differences between Every Door Direct Mail (EDDM) and Targeted Direct Mail for dental marketing. We'll break down the pros and cons of each method, providing valuable insights to help you make informed decisions.

Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market? To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Recibimos a una artista que ha vivido rodeada de su música toda su vida. Ya desde pequeña escuchaba el flamenco que sonaba en casa, pasando por todo tipo de sonidos. Patricia Tapia, ilustre invitada del 'Decálogo', se forjó en el mundo de las orquestas; auténtica escuela de multitud de artistas. A partir de ahí dos bandas de rock donde empezó a expresarse como artista: Farenheit y Nexx. De ahí, daría el salto a dos de los grandes proyectos que la han ocupado los últimos años de su carrera. Por un lado su propio banda, KHY; y, por otro, Mago de Oz. De esta última, Patricia compartirá música, anécdotas y la razón por la que decidió bajarse del gran barco que es Mago, y emprender (de nuevo) su propio camino.

Recibimos a una artista que ha vivido rodeada de su música toda su vida. Ya desde pequeña escuchaba el flamenco que sonaba en casa, pasando por todo tipo de sonidos. Patricia Tapia, ilustre invitada del 'Decálogo', se forjó en el mundo de las orquestas; auténtica escuela de multitud de artistas. A partir de ahí dos bandas de rock donde empezó a expresarse como artista: Farenheit y Nexx. De ahí, daría el salto a dos de los grandes proyectos que la han ocupado los últimos años de su carrera. Por un lado su propio banda, KHY; y, por otro, Mago de Oz. De esta última, Patricia compartirá música, anécdotas y la razón por la que decidió bajarse del gran barco que es Mago, y emprender (de nuevo) su propio camino.

Nacido en Madrid, pero criado entre Argentina y Venezuela, Javier Vargas es hijo del mundo. Ya siendo un adolescente, Vargas se recorrió Estados Unidos con su guitarra a cuestas, absorviendo tanta música y vivencias como fuera posible. En ese sentido, Nashville y Los Angeles fueron testigos de esa andadura. Más adelante, Javier se afincaría en España; lugar en el que comenzó a despuntar en el ámbito de la música más masiva. Y aquello ocurrió gracias a trabajar de cerca con Miguel Ríos y, más adelante, con Manolo Tena. Con este último, por cierto, colaborando en la composición de la canción "Sangre Española", que fue todo un triunfo en los primeros años 90.

Nacido en Madrid, pero criado entre Argentina y Venezuela, Javier Vargas es hijo del mundo. Ya siendo un adolescente, Vargas se recorrió Estados Unidos con su guitarra a cuestas, absorviendo tanta música y vivencias como fuera posible. En ese sentido, Nashville y Los Angeles fueron testigos de esa andadura. Más adelante, Javier se afincaría en España; lugar en el que comenzó a despuntar en el ámbito de la música más masiva. Y aquello ocurrió gracias a trabajar de cerca con Miguel Ríos y, más adelante, con Manolo Tena. Con este último, por cierto, colaborando en la composición de la canción "Sangre Española", que fue todo un triunfo en los primeros años 90.

En el decálogo de esta semana, Mariskal Romero recibe a uno de los grandes personajes de la industria musical española: Narcís Rebollo. Hoy le conocemos por ser presidente de Universal Music en España y Portugal, y uno de los socios fundadores de Vale Music, la compañía detrás de Operación Triunfo. Pero antes de llegar a lo más alto de la industria musical, Narcís recorrió un camino de lo más interesante. Una biografía que recorreremos a traves de 10 canciones que nos presentará a lo largo del programa

En el decálogo de esta semana, Mariskal Romero recibe a uno de los grandes personajes de la industria musical española: Narcís Rebollo. Hoy le conocemos por ser presidente de Universal Music en España y Portugal, y uno de los socios fundadores de Vale Music, la compañía detrás de Operación Triunfo. Pero antes de llegar a lo más alto de la industria musical, Narcís recorrió un camino de lo más interesante. Una biografía que recorreremos a traves de 10 canciones que nos presentará a lo largo del programa

As the simple days of "turn on LSA and watch the leads roll in" seems to recede into the distance, those willing to put in the work on community marketing are going to win. Neel shares some tactics he's employed to success, allowing you to get brand visibility and cash in on people in the neighborhood who need your services, including: - EDDM, a USPS postcard service allowing you to blanket a community - Yard signs, an easy way to get visibility over a weekend - Doorhangers, one more opportunity for people to see your brand Neel also talks about the specific things you should say on your postcards and yard signs, helping you to win leads based on different needs.

As the simple days of "turn on LSA and watch the leads roll in" seems to recede into the distance, those willing to put in the work on community marketing are going to win. Neel shares some tactics he's employed to success, allowing you to get brand visibility and cash in on people in the neighborhood who need your services, including: - EDDM, a USPS postcard service allowing you to blanket a community - Yard signs, an easy way to get visibility over a weekend - Doorhangers, one more opportunity for people to see your brand Neel also talks about the specific things you should say on your postcards and yard signs, helping you to win leads based on different needs.

Well I found out why EDDM (Every Door Direct Mail) postage went down this year, instead of up. You would think that with everything everywhere going up in cost, and especially with postage in general going up multiple times a year … that EDDM would too, but nope. The USPS ... Read More

Given today's oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing. Direct Mail for Marketing Marketing is an omnichannel game. When you use different channels, it helps you grow your business more predictably and with more confidence. Postie is a channel management technology platform for the direct mail space. Think of it as a Facebook Ad Manager for your direct mail campaigns. Targeting with Direct Mail In digital advertising, smart targeting uses segmentation and predictive mathematics to create a target population based on previous customers, or lookalike audiences. This eliminates a lot of the waste caused by showing ads to uninterested parties. Postie brings those game-changing possibilities to direct mail. Direct Mail Execution Postie makes it possible to execute direct mail marketing initiatives as close to real-time as possible.  The Importance of Analyzing Your Audience We discuss the ways you can use direct mail to gain more insight into your audience, as well as use it for promoting your product and services. Tune in to learn more about this often-overlooked form of marketing. Postie website: https://postie.com/ David Fink LinkedIn profile: https://www.linkedin.com/in/davidlfink/ Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

Want to know how to find buyers for your seller financed deals? Here are the notes from this call... When we're talking about finding buyers for our deals, we have two different strategies that we use. Flash advertising - We have a house now. We're looking to fill that vacancy now. - Facebook Marketplace - Direct Mail - Bandit / Yard Signs - MLS - Networking Building a buyer pool - We WILL have a house in the future. We will notify you when we have a house in the area you're looking to buy in. - EDDM to apartment complexes - Direct mail to the tenants of properties that are absentee owned - Add them to a list inside of our CRM - Networking -------------------------------------------------------------------- Ready to master creative financing? After watching this video, why not head on over to our website and find out more about how we can help expand your knowledge about creative financing so that you can buy more houses, close more deals and build a lasting legacy that you can be proud of. You can find us at https://sub2empire.com Don't forget to check out my bio page for tons of valuable info and real estate investing resources at https://bio.sub2empire.com As always, we thank you for liking and subscribing to this channel Don't forget to ring the notification bell to get notified every time a new video is uploaded!Subscribe to Sub2 Empire on Soundwise

In this episode Matt talks about Every Door Direct Mail and whether or not it still works in 2022. In a world of technology, does traditional print marketing still work? WANT MATT'S HELP MARKETING YOUR BUSINESS? www.serviceindustrycoach.com EMAIL- info@serviceindustrycoach.com

Join Kerry & Heather on the Monday Morning Wake Up Call as we discuss 4 Strategies to add to your business!This year (like the last 2) has been very interesting!  As we head back into a "normal" market, here are some strategies to add to your business to maintain that goal and finish out the year strong!E-mail marketing - Are you sending consistent emails to your database?  Make sure these emails are providing value, local content is always great!  We would recommend at least once a month but some agents say weekly give them the best results if done correctly!Check out this Tom Ferry Postcast for some ideas! Social Media - Be an educator on social media.  We feel you will get out of social what you actually put into it so if you have a third party posting "fluff" content and aren't getting tracking or engagement - Don't expect leads.  If you are posting engaging, informative posts, stories, reels, etc - You will see a huge difference in the way social media can really work for your business. Snail Mail - Are you sending out postcards or using EDDM to mail out to your farming area?  Be consistent and get the word out about what the real estate market is really doing!  We love using QR Codes for making it super easy to go to landing pages... whether it be Home Value landing page . Seller-Buyer Guide or a Market Report for the area you are sending the mailer!  Mind & Health - We have been running in circles for a long time, now is a great time to focus on yourself with your mind & body!  Do some meditation!  Get back into a workout routine, read that book, take a walk and listen to your favorite podcast!  Don't forget to eat healthier too, this makes a huge difference in how you will feel daily.WEEKLY ACTIVITY:Reach out to at least ten people with messages or even tokens of your appreciation. Make Someone's Day!WORDS OF WISDOMATTRACT what you expectREFLECT what you desireBECOME what you respectMIRROR what you admire

If you read this before watching, spoiler, Brian’s talking about Every Door Direct Mail! Transcription EDDM, what is it and how do you do it? Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. EDDM stands for Every Door Direct Mail. And this is a sample of it, I’m going to talk about […] The post EDDM – What Is It and How Do You Do It?

This week on WCR Nation we are talking all about the marketing side of window cleaning. WELL any service really. But with window cleaning there are a few things you really want to keep in mind that will help you male the largest ROI. We talk about vehicle wraps, EDDM, websites, doorhangers, and more. Every piece is a bit different, and each type is targeting a new part of the demographic! Need supplies? let me know! i would love to do that for you! 862-312-2026 Want a subscription to The American Window Cleaner Magazine? here you are! Get some! https://awcmag.com/sub/ Wanna get a sweet discount on Responsibid? here you are https://get.responsi.bid/joshcronin

✅ I teach real estate agents how to market themselves on and off social media to gain an unfair share of attention and attract their dream clients. Book a 1:1 Coaching Consultation: https://bit.ly/3NEDcmi We finally got around to a very *special* episode of the Market Authority Show, one that has been highly requested... I am bringing you behind the scenes with my incredible Marketing Assistant, Gisela! Gisela helps us keep it all together between our real estate business marketing duties and helping me manage things with the Market Authority Academy. She primarily oversees all of our marketing tasks: - Managing both YouTube channels from production to posting - Creating graphics for all platforms - Email list management and inbox filtering - Coordinating with a dozen of affiliated vendors (title, sign setters, gifters, EDDM mailings, the list goes on and on) - And sooooooooooOooOooOooOo much more. During our conversation on the pod, we talk about how we work together, how the hiring process worked, her tips on what makes a great marketing assistant, and our vision for the future. To learn the latest social media strategies and business systems to get more clients for your real estate biz, subscribe here: https://bit.ly/3vYLfBC RESOURCES

1. Understand what EDDM is and how it works 2. Create a targeted list of businesses to market to 3. Design flyers that stand out and grab attention 4. Send the flyers through the mail 5. Follow up with businesses who received your flyer 6. Close more deals and increase your pressure washing businessWant to learn how to start and grow your pressure washing business? Onlinehttps://www.kingofpressurewash.com

This week on Nation, lets talk about the ways to sell window cleaning jobs. With window cleaning, just like any service business, there are specific ways to sell to your customers. With us, there are 3 different types of window cleaning to sell. residential, commercial, and route window cleaning. Each of these has a specific way to sell. For example, you may be able to do door hangers or EDDM for residential, but for route window cleaning it doesn't work. So come hang out and lets talk about that! Being that you have a window cleaning business, OR may be adding it on, I want to be your "guy" your supply guy if you will. Shoot me a text at 862-312-2026 and lets get your orders placed!

It can be very effective -- when it's done right.

This is My Favorite Low-Cost Marketing Tool to Get More Lawn Care Customers! Using door hangers that give the pricing is a great marketing idea for getting more landscaping customers. This is my SECRET WEAPON. This is game changer for print marketing and EDDM! Door Hangers, PostCards, Flyers, Yard Signs

Kelly Cook took 175+ listings last year in the hyper-competitive market of Phoenix. He's been selling real estate for 16 years and knows a thing or two on how to get the phone to ring from homeowners who want to hire you to sell their home. In short, he attacks only on a narrow front by going deep to drown out the competition. Kelly is a full-service real estate agent charging his full commission in his competitive marketplace, and this is how he does it.   -- READ THE FULL TRANSCRIPT -- Here are Kelly's top listing strategies: 1. Zip Code Farm – Kelly mails 10,000 newsletters a month to his zip code where he lives using EDDM at a cost of about $0.33 each. It's a 6%+ turn-over rate and there's no one dominant agent. The homes are close to him, too. The newsletter focuses on the community. He also appended emails to all those homeowners and advertises to them on Facebook. He also emails them all his newsletter once a month.  2. Giveaways – Kelly doesn't like doing in-person events, rather he hosts them “virtually.” He picks a neat giveaway every 3 months to, well, “give away.” He sends out an email and people just call him to enter. Brilliant! It gets people calling him directly from his database. This was a big takeaway on the show. Frank also shares the content for the email to send to your database to get the phone to ring with a giveaway. 3. Extreme Gifting – In addition to using Vyral Marketing for his 36-touch program to his database, he has a list of 75 people who have referred him business in the past year. He sends them two expensive gifts a year! In addition to all that, he has a regular call, text, and email plan for all his past clients and spheres on specific and meaningful dates to earn referrals from his database. Join us for the episode and learn what Kelly is doing to take listings in this low-inventory market!

How can you make and save millions with EDDM? Every Door Direct Mail is the most effective geographic farm direct mail marketing strategy for real estate agents. This marketing strategy and EDDM tutorial will help you identify and reach your target market, stay top of mind with prospects and potential clients, and it will establish you as the neighborhood expert.USP Every Door Direct Mail (EDDM)usps.com/everydoordirectmailComplete EDDM User Guidehttps://www.usps.com/business/pdf/every-door-direct-mail-user-guide.pdfQuick Reference Guidehttps://www.usps.com/business/pdf/quick-reference-guide.pdfCanvahttps://www.canva.com/join/wmd-xyx-ggpARE YOU LOOKING FOR REAL ESTATE COACHING? https://www.brendanbartic.com/ Brendan offers ELITE GROUP COACHING and ELITE ONE-ON-ONE COACHING. These advanced coaching systems are specifically designed and focused on rapid agent development and real estate success acceleration. Expect next-level motivation, fierce accountability, tangible takeaways for your business, and action steps you can implement immediately.LIKE FREE RESOURCES?WANT MORE TIPS, TRICKS, RESOURCES, and RE BUSINESS TOOLS? Join our Private FB Group, Brendan Bartic Real Estate Coaching: https://www.facebook.com/groups/584389598727184/WHO IS BRENDAN BARTIC?With $98 dollars to his name, a bus ticket, and a duffle bag fresh out of the United States Army, Brendan Bartic started out as an assistant to a top-producing agent making $8 per hour. With his sights set high and a long road ahead of him, Brendan carved his own path towards success one cold call and client relationship at a time. Now, a real estate titan, an elite coach, and national trainer with over two decades of incredible success in the real estate industry, Brendan has SOLD OVER ONE BILLION DOLLARS IN RESIDENTIAL VOLUME over the course of his career. As the owner of the #1 Real Estate Team in Denver, a top listing agent, and the Operating Principal of a brokerage serving over 200 agents, he ranks in the Top 1% of all Realtors in the Nation. Brendan is a United States Army Infantry Veteran. Growing up in an abusive home, Brendan left and moved from group home to group home until he was referred to Third Way Center, a place of hope to high-risk and disadvantaged youth until he was emancipated and joined the Army.  Now, giving back to the community that provided him so much, Brendan has helped raise over $1 Million for Denver's disadvantaged youth as the Vice President of the Board of Directors for Third Way Center. He's now sharing the secrets to his unrivaled success in real estate.CONNECT WITH BRENDAN ON SOCIAL MEDIA:WEBSITE: https://www.brendanbartic.com/ FACEBOOK: https://bit.ly/OfficialBBCFacebookPage INSTAGRAM: https://www.instagram.com/brendanbarticcoaching/PODCAST: https://bit.ly/REALTalkBrendanBartic LINKEDIN: https://www.linkedin.com/in/brendanjbartic/TWITTER: https://twitter.com/BarticRealEMAIL: info@brendanbartic.com

I have known Roger Lloyd for several years, and even though we lost touch I truly remember what drew me toward him. He is, in one word the definition of "Passion" and truly loving what you do. If you have ever met him you will then you will never forget him or more importantly, the lessons he may have taught you. Although EDDM has been around for several years like many forms of marketing, there is a way to do it that produces results and there is the other way (A Money Trap paying for your leads or customers for that matter that may forget your name the second you leave the door). Like anything you want to stand out in the noisy clutter filled world we live in, and running a successful campaign like Roger talks about in Season 2/ Episode 27 can help you build a sellable business much faster with branded, custom, and strategic marketing pieces to make you stand out from everyone else. You can reach Roger at rlmaservices.com or on Facebook in the Carpet Cleaning World Group!! Ty again Roger!!

What Makes Sprint Printing a Good Neighbor...Sprint Printing offers a wide variety of products:Business Cards, Brochures, Flyers, Sales Sheets, Postcards, Stationary, Envelopes, Catalogs, Booklets, Presentation Folders, Newsletters, Labels, Tickets, EDDM & BULK Direct Mail, Signs, Promotional Products, T Shirts & Polos, Magnetic Signs, Banners, Window & Vehicle Lettering/Full Color Decals, Full and Partial Wraps, and MORE.You can send your print ready files. Or we can create files for you. Everything we do is customized to fit your needs.To learn more about Sprint Printing, go to: http://sprintquickprinter.com/Sprint Printing28380 Old 41 #4Bonita Springs FL 34135239-947-2221Support the show (https://goodneighborpodcast.com)

David Carroll, founder of Dope Marketing, joins Logan to talk about how EDDM (Every Door Direct Marketing) is not just viable solution, but could be crucial to grow your business in 2021. Welcome to Contractor Growth Network. CGN is your #1 source for marketing and sales tips, marketing advice, and sales tactics for independent contractors. We understand that running a contractor business is tough, Contractor Growth Network is here to help you grow your business in 2021. LINKS: Website - www.contractorgrowthnetwork.com Join our Facebook group - https://www.facebook.com/groups/commonsensecontracting Instagram - instagram.com/contractorgrowthnetwork1 Apple Podcasts - https://podcasts.apple.com/us/podcast/contractor-growth-network/id1422064411 Spotify - https://open.spotify.com/show/5cnu4nNhT2DcaMepbwJxGQ Dope Marketing, Dave Carroll, Direct Mail Marketing, EDDM, 2021 Marketing Strategy

In this episode we are discussing: the strategy behind a very effective direct mail campaign. If you are thinking to do postcards, direct mail, EDDM (which has very little research), or anything related... then you must listen to this! We discuss how many post cards drops you should do during the campaign, what budget you should have, what is your potential reach, and more!‍‍Brought to you by:‍Please don't forget to share with us on Instagram when you are listening to the podcast (@thedentalmarketer) AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍SCHEDULE A FREE DEMO WITH GARGLE HEREORYou can call them to at 888- 8GARGLE to schedule a FREE demo.‍Be sure to mention the podcast, this episode, or myself (Michael) to get GARGLE for $249.00 with no set-up fee, no contracts!

Keith Sides of The UPS Store located on Caldwell Mill Road in Hoover, AL joins us this week to talk about how they are a one-stop-shop that offers so much more than shipping for your business needs.To watch the full video and transcript of this episode visit: https://fusiononemarketing.com/biz-talk-with-keith-sides-of-the-ups-store/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://www.linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Direct mail, when done right, can be a massive revenue arm in your company. In this episode, we talk about SendJim's RadiusBomb versus EDDM advertising --- Send in a voice message: https://anchor.fm/7-figure-secrets/message

This week on Nation we are talking all about EDDM, and direct mail. This is a killer program from the post office for small businesses. It allows you to be able to send postcards for $.19, that is 19 cents! It is crazy cheap, but there are also some drawbacks. And like anything there is a right way, and a wrong way to make this program work for you! Need window cleaning supplies? let me know! my number is 862-312-2026

Wondering why your EDDM and marketing campaigns are not working? Here are 4 things you MUST have to drive leads and get your Customer to pick up the phone. Watch the Video of this Episode: https://youtu.be/iOI7_ic0vcs   LAWN CARE FRANCHISE: https://www.AugustaLawnCareServices.com/franchise

In this episode, I answer questions about CRM, P4P, EDDM... and more cool acronyms LOL   Watch the Video of this Episode: https://youtu.be/7MPD6Bf3vlg   LAWN CARE FRANCHISE: https://www.AugustaLawnCareServices.com/franchise

Aaron R Boone, CEO of MVP Mailhouse PPO practices are entering the end of the year where benefits are used of lost. Now is the perfect time to meet the deadlines to get mailings out before the end of the year. By getting in early enough, you get the chance to find them and their family members available spots on your schedule. Don't turn away potential patients, be prepared! When is a good time to mail? August is typically a great month for everyone, but then Sucktember hits. October sees a bounce back, but you can finish strong with new patients and procedures. They look at neighborhoods within a distance from your office that are targeted based on everything from family demographics to media preferences. Using their Map IQ system, they input the locations from your last three years of patients and look at the trends and barriers to new patients. An analysis of the area and demographics helps customize the most effective marketing plan, whether it is EDDM or other marketing methods. No more mailing blindly. MVP will do the Map IQ for anyone for FREE! The mailings have customized phone numbers to track which mailings are effective. They can still get mailings out by the end of the month. Mail in November needs to be the first 2 weeks. December will need to be the first week of December. If budget is a concern, 2 mailings can still be successful. New practices can still use EDDM, but working from the inside out rather than a blanket campaign to the city. The MapIQ will target not only routes, but specific homes on the routes. Eliminating your current patients may help you spread your mailer budget to previously untapped neighborhoods. He has been in the direct mail business for 8 years and only focuses on the dental industry. To get started, schedule a 20-minute demo with a heat map (places where your patient base is coming from the past 3 years), links to the best mail routes as well as a starter or mare aggressive plan. What kinds of deals work best? Call tracking and analytics as well as listening to the calls to find out who is responding to what. Using metrics from previous mailings will allow the successive mailings to focus on the most successful responses. They educate your front desk on how to answer the calls. After the 3 mailings they do an audit against new patients and response calls to let you know the results of your campaign. Nifty Deal: Free Heat Map Analysis, Complete a 20 minute demo and get 250 designed referral cards for free, Sign up and get another 250 referral cards free ($400 value) Discount off a 5,000 mailer of $250, 10,000 mailers gives $500 off, 15,000 mailers or more $750 off

Kommt das Fliegen - oder besser: der Weg dahin -, also, die "gute, alte Zeit" endlich wieder zurück? Der @MUC_Airport weiß es!Da muss man mal für ein paar Tage nach München fliegen und entdeckt auf dem Rückweg eine kleine Sensation: An einem Testaufbau im Terminal 2 bei der Security steht (ganz rechts, wenn ihr als Eco-Passagier durch die Selbst-Ticket-Kontrolle kommt, ich hoffe, dass hilft Euch so weiter - denn sonst ist es eher mittig!) eine Security Lane, an der die neueste Technik getestet wird. Ich musste mir das natürlich gleich mal ansehen - und war sowas von positiv überrascht, um nicht zu sagen - unfassbar begeistert... aber worum geht es jetzt und was hat diese Sicherheitskontrolle mit "guter, alter Zeit" zu tun? Schöne heile Kabinenwelt: in den 50ern wurde noch der Anzug und das Kostüm raus genommen, Fliegen als DAS Lebens-Ereignis! Und auch rauchen an Bord war erlaubt und üblich! / Bild-Quelle: fr.de Was war Fliegen früher, also ganz viel früher, noch für ein Erlebnis: da wurde der gute Sonntagsanzug aus dem Schrank gezogen, die beste Krawatte ans weiße Hemd gebunden und für die Frau war das beste Kostüm gerade gut genug. So war das damals, als Fliegen noch was besonderes war. Und in den Kabinen umfangreich geraucht und (viel Alkohol) getrunken wurde. Das meine ich aber gar nicht, so weit in der Zeit zurück will ich gar nicht gehen, wenn ich von der guten alten Zeit des Fliegens rede. Ich rede von "vor 2001" - als man nicht zwischen 60-90 Minuten für einen Inlandsflug am Airport schon in der Security-Schlange stehen musste, weil sich die "neuen" Regelungen für Flüssigkeiten immer noch nicht komplett durchgesprochen haben. Oder wenn Tegel mal wieder Quoten-Tag hat, und mir plötzlich weiß machen will, dass selbst ein einzelnes USB-Ladekabel AUS dem Rucksack AUF die Röntgen-Wanne gelegt werden muss - und andere Aberwitzigkeiten, die ich im In- und Ausland seitdem schon erleben durfte. Aber hier tut sich ein Lichtblick im aktuell doch lästig-unkomfortablen Sicherheitsdschungel auf, und zwar an - für mich - Deutschlands schönsten und modernsten internationalen Airport, München Franz Josef Strauß. Mir ist als erstes der neue halbkreisförmige Aufbau ins Auge gesprungen. Es erinnerte mich stark an Amsterdam und die mir immer wieder gestellte Frage, warum dieses "Wannenprinzip" an mehreren Stationen sich nicht weiter verbreitet hat - da man somit parallel Passagiere bedienen kann und eben auch langsamere Passagiere ohne Druck in Ruhe alles bereit legen können. So sieht der Aufbau aus: Halbkreisförmig, mit von unten entnehmbaren Wannen - vier Positionen und der Absicht, langsamere Passagiere zu überholen. Aber: es kommt noch besser! /Bild-Quelle: Flughafen MünchenAllerdings geht München einen Schritt weiter und hat nach dieser Station als Nadelöhr nicht die normalen Durchgangs-Körperscanner oder die mittlerweile veralteten "Hände hoch!"-Geräte im Einsatz, sondern auch hier die neueste Generation: man steht zwischen zwei "Wänden", wenn auch immer noch fix auf zwei aufgemalten Fußspuren, und streckt die Hände leicht versetzt vom Körper ab - aber ohne die Notwendigkeit, sie, wie in der älteren Ausgabe dieser Technik, hoch zu heben und dort halten zu müssen, bis eben der Scanner seine Halbkreise abgeschlossen hat. Wer ein wenig Zeit im Flieger verbringt, kennt die hier angesprochenen Techniken und die jeweiligen Nachteile für den Passagier. Blick vom anderen Ende auf den Komplettaufbau: vorne im Bild mittig die Stationen zur Nachkontrolle von Gepäck, das doppelte Bank (links Nachkontrolle, rechts einfach aus der Wanne nehmen und in der Mitte in aller Ruhe das persönliche Sortieren "genießen") und davor die beiden "Wände", die die Durchleuchtung der Passagiere ermöglichen... Na, auf den ersten Blick alles erkannt? / Bild-Quelle: Flughafen MünchenAber... das beste kommt noch! Und jetzt nochmals zurück in die schöne alte Zeit. Die Zeit, wo man einfach mal in aller Ruhe zur Sicherheit gehen konnte, da man nach einer halbwegs kalkulierbaren Zeit wusste, man ist durch. Also nicht 90 Minuten vorher. Und um das Passagier-Dasein auch hier - ENDLICH! - zu vereinfachen, setzt die Durchleuchtung des Handgepäcks an dieser Versuchsstrecke eine neue, aber uns allen bekannte Technologie ein: Eine Abwandlung der Computer-Tomografie, oder besser in ihrer Kurzform bekannt: CT! Computer-Tomografie-Technik macht alles besser, leichter und auch für uns Passagiere einfacher: Schicke 3D-Bilder mit individuell-unterschiedlicher Färbung zum schnellen Erkennen von Gegenständen und eben in alle Richtungen drehbar / Bild-Quelle: Flughafen MünchenUnd der gigantischste und unglaublichste Hammer an dieser Technik ist: lasst Eure Flüssigkeiten und Eure Elektronik einfach im Koffer! Ja, kein Witz! Laptop, Kindle, Tablet, Handy, Ladekabel, Drohne, Akku, Wasser, Creme, Gel, Sonnencreme und Zahnpasta: einfach IM Koffer lassen. Egal, ob ihr vorbereitet und es griffbereit hattet oder ob es im obligatorischen Zipper-Beutel bereits nach unten gerutsch ist, der Tomograf findet es und bringt es den Mitarbeitern vor Ort als farblich vorkodiertes 3D-Bild mit Dreh- und Neigungswinkel in alle Richtungen zum Vorschein. Und, dank moderner Technik, können die einzelnen Elemente voneinander separiert werden und somit noch mehr Details zeigen - ganz ohne an den Koffer physikalisch ran zu müssen! Glück nun, wer sein Gepäck nach der "Durchsicht" auf dem äußeren Band wieder findet: alles gut, raus nehmen, gehen. Die leeren Wannen laufen automatisch bis zum Ende und verschwinden im Untergrund, um kurz darauf wieder am anderen Ende zur erneuten Verwendung aufzutauchen. Ich war auf den Test leider schlecht vorbereitet, hätte es mich doch zu sehr interessiert, wie weitere Gegenstände von dem System erkannt und auf dem Monitor bei der Kontrolle angezeigt werden. Oder wie der Unterschied zwischen 125 und 100ml, also un- und erlaubter Menge Zahnpasta so aussieht - und ob dies auch noch zu erkennen ist, wenn die Tube nach Wochen Gebrauch bereits für die letzten Reste "aufgerollt" ist. Andererseits... vielleicht auch besser so... oder eben nächstes Mal! (ich scherze!) Ich drücke jetzt ganz doll die Daumen, dass sich die Teststation im täglichen Einsatz bewährt. Alleine die vergrößerten Wannen beschleunigen das "Umpacken" ungemein. Keine lästigen hoch- und quer-kant Versuche mehr, ob der Handgepäck Trolley nicht doch noch irgendwie passt, bevor er "ohne" gleichgültig aufs Band geschmissen wird - nein, die Maße passen und lassen Luft für Jacke und Tascheninhalt. Und jetzt eben nochmals zu dem eigentlichen Clou: Dank der Technik in Form der Computer-Tomografie bleibt Technik und Flüssigkeit ab sofort wieder im Koffer! Kein rum sortieren, panisches Koffer öffnen, EDV-Tablet-Zweithandy-Stapelbauen, nur um dann alles einzeln nebeneinander in zwei Wannen verteilen zu müssen - und dazwischen Tascheninhalt und Jacke unter zu kriegen. All das bleibt fein säuberlich im Koffer - und wird als 3D-Bild auf die Monitore des Sicherheitspersonals gebracht. Das ganze Konstrukt zeigt auch seine Vorteile im Falle einer Nachkontrolle: hier wird die Wanne direkt und automatisch zur zugeordneten Station transportiert, ohne das jemand "anpacken", ziehen oder schieben muss. Dort ermöglicht die IT eine Separierung der erkannten Elemente des Koffers - auch wieder alles in 3D. So kann, im besten Fall, eine Nachkontrolle ohne Kofferöffnung erfolgen. Und sollte, einen Schritt vorher, der Personenscanner Alarm schlagen, sind die Zeiten, auf Socken zurück laufen und seine Schuhe am Anfang auf das Band stellen zu müssen, auch vorbei: Schuhe, Gürtel und kleine Schmuckstücke können direkt an Ort und Stelle, beim Personenscanner, auf einem "Extraband", quasi "instant" nachgecheckt werden. Also bei "Alarm" kein Aufhalten der Schlange, kein zurück- und dann wieder nach vorne "drängeln" - einfach direkt vor Ort untersuchen und fertig. Wer nun auch testen möchte, muss mit einer Star Alliance Airline ab München fliegen, um im Terminal 2 die Sicherheitsschleuse nutzen zu können. Beeilen solltet ihr Euch trotzdem ein wenig: der ganze Testaufbau ist nur noch bis Ende 2019 verfügbar, dann wird ausgewertet. Und hier hat das Luftamt Südbayern mit Sitz in der Landeshauptstadt das letzte Wort. Zwar vermutet man im Referat Luftsicherheit in der Maximilianstraße, wie ich aus Erfahrung bestätigen kann, dass damit "wesentlich mehr Passagiere pro Stunde durch eine Spur kommen als bisher". Bleibt wirklich zu hoffen, dass das neue, und mit Sicherheit nicht unbedingt günstige, System sich bewährt und auch bundesweit schnell den Durchbruch schafft - mir würden Airports einfallen, die diese neue und schnelle Technik dringend brauchen würden! Kleine Randbemerkung: Da Fotografieren im Sicherheitsbereich an sich verboten ist - solange nicht ein kleiner Frankfurter Giftzwerg offene Koffer nebst zerbrechlichen Inhalten vom Band wirft und glaubt, austeilen zu müssen, während Passagiere erneut nach ihrem Vorgesetzten fragen -, habe ich mir das Bildmaterial zu diesem Beitrag vom Flughafen München zur Verfügung stellen lassen. Dieses Copyright des Airport München bezieht sich auf das Banner-Bild und die drei Bilder im Text - mit Ausnahme der Aufnahme aus der frankfurter rundschau (fr.de), die das Passagierleben der 50er darstellt. Im Detail könnt ihr die Bilder des Airports München und weitere Infos auf der Seite vom Flughafen München finden. Für die schnelle Unterstützung danke ich dem ganzen Social Media Team, dass ich durch Twitter mit viel Begeisterung im Gesicht exzessiv genervt habe, um schnell an Infos zu kommen. Danke auch für das Infopaket, das per email kam, aus dem ich ein paar Fakten für vorstehende Zeilen entnehmen konnte, die ich beim Durchlaufen nicht alle gefunden hätte...! Und wie sieht es bei Euch so aus? Die Versuchsstrecke am Münchner Flughafen auch schon getestet? Oder noch gar nicht gewusst, dass es sie gibt, und nun wird panisch ein Umsteigen über EDDM eingeplant, sobald der nächste Flug ansteht? Oder seid ihr Team Greta und segelt lieber "CO2-neutral" in einer Plastikbadewanne über den Atlantik, weil ihr da auch keine IT und Flüssigkeiten aus dem Handgepäck nehmen müsst? Ich bin gespannt auf Eure Rückmeldungen zu der neuen Technik und dem neuen Aufbau im München, ich bin sehr gespannt, wie ihr die Sache vor Ort so erlebt habt! Packt das doch wie immer in Eure Mails, Tweets, Kommentare unter dem Blog oder den PodCast - immer her damit! Dann Blue Skies and Happy Landings - und guckt die Sicherheitsmenschen vor Ort nicht allzu verdutzt an, wenn sie Euch sagen, dass Flüssigkeiten und Technik IM, JA, WIRKLICH, IM Koffer bleiben können, nein, SOLLEN...! Meinen PodCast abonnieren: | direkt | iTunes | Spotify | Google |

In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?"  Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!   Podcast Highlights: Two Halves of the Dental Consumer Market Seeking Immediate Results Will Cost You in the Long Run Hidden Costs Can Kill Profits Top Market Half Will Ignore You What Happens if Treatment Plan Acceptance Goes Down? Someone Has to Chase Them Down You Create the Problem Race to the Bottom

Too many real estate agents try to be all things to all people. Just focusing on four areas will help not only your business, but your sanity! Join Karen as she talks about the four areas to really focus your marketing efforts on - social media (what to post), social media ads, direct mail (warning - she LOVES direct mail) and the oven-overlooked website.Learn how Karen grew her business to a consistent upper-six-figure income. Marketing was a key ingredient to the process!To learn more about the EDDM program discussed in the podcast, go to:www.usps.comTo get the free Listing Intake Form, simply go to:www.freshideastraining.com/listingformLearn about upcoming classes, etc. at:www.freshideastraining.comFollow Karen at:www.facebook.com/freshideastrainingwww.instagram.com/karenmistrotwww.linkedin.com/in/karenmistrot

This week on Nation we are talking all about the service business busy season. It's here and we are all killing it! This is what all of the SEO and marketing has gotten us! You got to love it, BUT you also need to do certain things to keep it going. Now is the time to advertise. When you are busy, like we are now, you need to advertise because it is a way easier sell. Do it, spend your ade money on adds, or EDDM and you will see a HUGE ROI. Need window cleaning supplies? give me a call 862-312-2026

Hello, welcome to Debbie's Tips. I thought what we should probably talk about today is e-blasts and video, and using that in your marketing. People ask me a lot, because they see me do a lot of email marketing and a lot of video marketing, “Is it really appropriate, necessary, to do much of it for my real estate clients? You know, do I really need to do that with my database and my lead pipeline?” And the answer absolutely is yes. Now, I do want to say though, that direct mail marketing to your great groups is super valuable. Because, think about it. I read somewhere the other day that the average person gets like, 110 emails a day, even if they only open 20%. And, even of the ones they open, they don't even read them all, right? So, we know that our impact on an e-blast is not as great as someone driving up in their driveway, going to their mailbox and taking out four or five pieces of mail, and right there is your fabulous mail piece. But of course, that's expensive. So, if you're looking at your mail marketing, we want to be marketing to our best groups, your geographic farm, past clients and sphere of influence. We want to stay top of mind.  And as you're doing that, we also want to look for any way we can to cut costs without cutting quality. So, in a geographic farm, I think you guys know about every door direct. Every Door Direct Mailing, EDDM, very cost efficient. And we also want to make sure that those messages are setting you up as the wise advisor and have a call to action. Now, on your e-blasts - you know, I often ask my marketing person, Pete Mitchell, so, what's too much? And he said, well, weekly is not too much. The rule, though, is just don't be boring. So, on your e-blast you're going to pick a variety of topics. Maybe it's updating them on new listings, maybe it's community news and information, maybe it's sharing an article on home improvement. If you're one of our coaching clients, you have access to our lifestyle advisor newsletter, which you can tear apart and turn into different e-blast messages. But at a minimum, I would suggest at least once a month, get an e-blast out there. More frequent if you can. Now, what about video? I remember when video for real estate first became a thing, and people would spend thousands and thousands of dollars on these professionally made and professionally edited videos. And you may feel you need to do that, and you certainly may have that and it's working fine for you. And yet, you know what people love? Organic. Right? They love the interesting things you're doing out in the field, or the great new hot property that you have, or a quick little message and market update that you have for them. I guess you'd say it's kind of like reality TV, right? They love that glimpse into the real world. But agents avoid video, because they don't feel like they have a good script, or they don't feel they look good enough on camera, or they don't know how to do it, and I would really encourage you to stop over thinking it. When you're making those videos, be yourself. Here's what I mean by that. I'm not excessively comedic. You know, I can tell a couple jokes or a funny story if I'm speaking or doing some kind of conference call. I can do it. But I wouldn't say I would call myself a funny person, so I'm not going to try to make videos that are comedic because it would fall flat. It's not me. So, when I make my videos for the coaching company, it's very much about content because that's my groove. I know the real estate industry. We're a real estate family. I talk to some of the brightest and best across the nation every day. So, it's about content for me. So find your groove. Find your niche. Get a couple of simple tools and technologies that make it easy for you to make your video, or to send that video out to your clients. You know, when an email has a video attached, or a video email versus a regular, written email, I have read, and I've also noticed it on our marketing material, that the open rate, the rate of engagement, increases dramatically. In fact, if we attach a video, we'll see our open rate go from 20% to over 50%. So, e-blasts and video. Let's make sure you're utilizing your tools to have even greater connections with your database, your farm, and any of your past clients. Alright guys, have a great day and I'll talk to you soon.

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!   Podcast Highlights EDDM benefits and drawbacks Distribution costs Lower acquisition costs vs. return on revenue Which dentists should use EDDM? The pitfalls of postcards Design elements The "cheap" dentist in town The mirage of geographic targeting Correct mail campaigns Revenue generated from mail Messaging the RIGHT prospects Household income vs. geographic targeting EDDM tracking issues Paying money to brand yourself incorrectly? Putting yourself in the wrong competitive market

Let’s talks about getting past front-end profits we think about going out and getting new clients all the time and more and more on how can we get them into our funnel or get them as clients, the front end is making money today but what about tomorrow the future? When we think about the most it's making that first sale with the prospect that's called the front end that's the first sales subsequent sales are, back end sales. So, we'll talk a little bit about that but why are we so engrossed in the front end of the process? Well mainly because most of us are transactional we want it to happen today and today only many contractors are not thinking about tomorrow per se mostly or the future and so let's talk about how we all think. We need more clients and so that's what we concentrate on. But do we need more clients, yes, we do obviously need to think about getting new clients is very important but there's another very important profit center. It's called the backend profit center.so the front end has to carry all of our advertising costs for example let's say you run an ad let's say you wanted to add vail pack or you do some EDDM postcards and it cost you three thousand dollars. And you only get three clients out of it, first that sucks because you probably have a bad marketing piece but it costs you one thousand dollars to  get each one of those clients Now if your average job for those three clients is let’s say twenty-two hundred, twenty-three hundred dollars then you made out OK, but if your average job was under one hundred fifty bucks you lost money big time. Some big companies intentionally lose money and on the first sale that may sound ridiculous but it's not to a point. They know that they can afford to buy a customer basically this is what they are doing with this strategy by offering the first sale as a lost leader, they know that what they're doing it's figured in the whole crux of things that means they're willing to lose money on the first sale just to get that person as a client, so they can buy over and over and over again. There is a lot of profit in future sales. Weather it be new products, or repurchasing the same product. It could also be up sells and cross sales to a different product category. I think you get the point. Get past front-end profits. Include a plan to create future profits, back end profits in your sales cycle. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.  4 Hot Marketing Strategies That Can Flood Your Business with Customers  If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.     Our sponsors  Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/ 

Today we are talking with Shawn Yergler. Based in Indiana, Shawn does something that helps home owners who have concrete driveways, pathways, walkways, decks, extend the life of their concrete make it look better and protect it from the elements. Essentially, a cleaning and sealing situation with the concrete. Shawn's had some success with every door direct mail - EDDM, (you can see a copy of the post card that he's using, at morecheeselesswhiskers.com/055), and we started by talking about how the awareness of this, the desire for this, a service that is not really a necessity, there's not a lot of utility value. It’s not a transformational service and people don't have to do it so we talked a lot about the right audience, and how to communicate in a way that lets the right people know it’s available.   Right now he has a postcard using a $50 off offer. We talked about a different way to frame the offer that would encourage people who are not ready to get their driveway re-sealed right now, but would like to do this a little later to identify themselves so we get that chance to communicate with those people too. We then talked about how to take it online. It was a really great conversation. You're going to enjoy it and f you're doing something similar, I think you'll especially get a lot out of the conversation about desire, and where we fall on that matrix.     Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

  Episode 91 – The Local Small Business Coach Podcast Today’s Topic:  Should You Do Postcards as Part of Your Advertising Plan? Any Advertising You Do in your business, Needs to Be Consistent In today’s episode: We discuss if you should use postcards as part of your advertising plan? There are some pros and cons but the key is consistency. Plus we will talk about the EDDM program with the US Postal Service.   For the Full Show Notes Visit: Episode 91 - Local Small Business Coach Podcast   HELPFUL LINKS Podcast Website: LocalSmallBusinessCoach.com Leave your Message on the website with the Speak Pipe Button or just email me at Tammy@LocalSmallBusinessCoach.com Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com   GET YOUR FREE 10 Questions Every Small Business Owner Needs to Ask to Evaluate their Business - WORKBOOK   WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen,  medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams ~~~  

http://traffic.libsyn.com/ezmarketingblog/eddm-podcast-part2.mp3 On this Show: In this podcast we further discuss EDDM (every door direct mail) and direct mail for small businesses. Shane Deubell is creator of MethodCleanBiz.com a resource for tons of tools, tips, and guides for carpet cleaners and other service professionals. His flagship product a unique and robust CRM solution. Click Below to listen now!

http://traffic.libsyn.com/ezmarketingblog/eddm-podcast.mp3 On this Show: In this podcast we discuss EDDM (every door direct mail) and direct mail for small businesses. Shane Deubell is creator of MethodCleanBiz.com a resource for tons of tools, tips, and guides for carpet cleaners and other service professionals. His flagship product a unique and robust CRM solution. Click Below to listen now!

Subscribe in iTunes New Member Content Downloads! Yes I know my site looks a little bare, but that’s because I’ve been spending all my time on the content area instead… which has some pretty jaw-dropping material if I must say. You should check it out.  Yep,  I finally released the new ... Read More

In episode #182 Joe Polish, Joel Cohen and Jon Webel discuss: Joe's #1 stealth marketing method that gives you a huge advantage over your competitors How to potentially double, triple, or even quadruple your business using direct mail A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly) A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?" How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%... What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)  

Discover the benefits of: Joe's #1 stealth marketing method that gives you a huge advantage over your competitors  How to potentially double, triple, or even quadruple your business using direct mail  A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly) A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?" How to get paid higher prices, increase your repeat business, and have more customers and clients referred to you The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%... What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)   http://richcleaner.com/10

Tertulianos : @losssublimes de EDDM @pepeillo50 de @unionmerengue y @elquintogrande @santi_rmcf91 de @elquintogrande @luismanper de EDDM Dirige y presenta: @Taxini21 http://radiopodmadridista.blogspot.com.es

Tertulianos : @losssublimes de EDDM @pepeillo50 de @unionmerengue y @elquintogrande @santi_rmcf91 de @elquintogrande @luismanper de EDDM Dirige y presenta: @Taxini21 http://radiopodmadridista.blogspot.com.es