High Response Direct Marketing Podcast

Well I found out why EDDM (Every Door Direct Mail) postage went down this year, instead of up. You would think that with everything everywhere going up in cost, and especially with postage in general going up multiple times a year … that EDDM would too, but nope. The USPS ... Read More

Have you wanted to hire someone to do tasks or ‘dirty work' like prospecting and calling for you? It makes sense. I've been hiring people since I started my own business. I knew right away how important it is to have other people doing tasks for you that you don't ... Read More

I've finally reached an “almost” finished website. What a pain in the butt, but I really love how it looks. Head over to highresponsemarketing.com and tell me what you think. Yes links are busted all over the place and you'll see a lot of repeated episodes and content and whatnot ... Read More

Recently I posted on facebook asking for tips on getting the best deal on leasing a vehicle. Simple right? Oh boy, apparently not. I didn’t expect to be reprimanded by fellow marketers for considering such a ridiculous thing as ‘leasing’. By the comments you’d swear I was committing a federal ... Read More

Holy crap I’m so stoked over buying this new mic. It’s made my life so much easier and if you haven’t checked it out yourself you really need to. It just came out a few months ago. By the way, I’m fresh off the release of newest course “Community Cash”, ... Read More

Whoah … it’s been TWO years since I lasted podcasted. Besides being upset with myself, I’m just shocked it’s been that long. Let’s see if I can stay consistent enough to put one out every week going forward and not be such an idiot to let this slide. I’m ALSO ... Read More

Today we’ve got Ed in Florida, by way of New York. Ed’s a forty-one year old married father of 2 little girls who works an 8-5 job but wanted something that would bring some extra income in. Like most full-time workers he didn’t have much free time, so naturally, a shared ... Read More

Today I’ve got Kevin M. on the line, fresh off his FIFTH straight postcard in five months (and currently wrapping up his sixth). Here he is with his wife and two daughters: Kevin was working in pest control and quit his job to take on the postcard system after not ... Read More

Today on the show we’ve got Maxi Cavert, a fairly new member who just released her first co-op postcard despite some pretty hefty physical and mental limitations. If you’re just starting out or have personal issues that may be affecting your confidence or physical abilities, you’ll be highly inspired by ... Read More

Today you’ll learn some great ways to help real estate agents get more leads and listings; or if you’re a real estate professional yourself — some ways you’ll get more leads and listings! It’s a long episode, and generally I edit anything that’s over an hour long down to 45 ... Read More

Apologies for the ridiculously poor quality of this picture (even though it’s recently taken), she just snapped a picture of a picture haha. She promises to have a better one up soon. Regardless, this is the girl who’s managed to sell more than 9×12’s while laying in bed than many ... Read More

First, let me tell you this is an incredibly valuable episode that you’ll get an absolute treasure trove out of in information. It’s well worth listening to the whole nearly-hour interview as it has ZERO fluff or mindless chatter. Meet Steve Steve “Smalls” in Queens NY just wrapped up his ... Read More

Wow it’s February and it’s about 60 degrees here in Upstate NY, which is basically t-shirt weather. The good thing is that everyone’s moods are positive and we’ve been making some great progress selling more marketing business for the upcoming spring season, I hope you’re doing the same. (you are ... Read More

Today on the show we’ve got Daniel Wright, originally from the UK, who left England for Canada in ’96 with nothing but a suitcase and six hundred bucks. He had a directory card business that he modified for use in Canada (basically a laminated card that contained important phone numbers and info, along with ... Read More

Ken, in Los Angeles, is no marketing slouch; having recently left working at a large marketing agency in order to pursue his passion for local marketing. He’s done three 9×12’s so far and everything’s going great, with around a 70% recurring rate of advertising already. Highlights 2:20 – A really unique ... Read More

Two years ago in episode 11, Matthew S. shared how he’d gone from living in a minivan with his wife, daughter, and dog, to putting out over 100 9×12 cards. Matt lives in the Midwest (“dontcha know”) about 20 minutes away from a blue collar city of 80k. So I ... Read More

AD DESIGN DISASTER NARROWLY AVERTED! CLICK HERE TO SUBSCRIBE AND GET THE AD TOOL FREE! One of the most PITA things when filling 9×12’s or selling postcard-related marketing is not always the process of selling the ads; in fact that might actually be the simple part. It’s managing a dozen ... Read More

Nine months later a new podcast episode is here! Why has it taken me so long to get back to podcasting? I don’t know … between running the office, working with clients, having another kid (six now!), and managing the online stuff as well has made it difficult. But … most ... Read More

Twenty-one year old Mike in Connecticut was shocked to hear from his college professor (he’s majoring in marketing) that Direct Mail was the king of all advertising. Not totally believing him, he started googling it and eventually came across the 9×12 system, which he says made a lot more sense ... Read More

“I haven’t found another business opportunity online or offline as profitable or easy to implement as this.” Today we’ve got Tony T., in Northern New Jersey shares how he’s been filling his 9×12’s in about two weeks, while getting around $500 each space.  While Tony mentioned after the inteview that ... Read More

After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000. What’s interesting is that John did ... Read More

“I’d have to work 120 hours to make what I just made on this card!” says our guest today. I don’t even know where to begin with this one. Bret, a VERY humble Gym Teacher in Iowa, gets on the line today and shares his experience selling 9×12’s. I had ... Read More

If you’ve got a “competitor” (not really a competitor though) that’s doing shared mailers in an envelope or magazine format, like ValPak, Money Mailer, Clipper Magazine, etc. then you’ll know how frustrating it is to hear from prospects how they sound more valuable than your 9×12. Well here’s how to ... Read More

In today’s episode I’ve got Supriya in Massachusetts on the line ready to share with you her experience selling her first 9×12 card out in just three weeks… with a packed-full layout of 16 ad spaces. While I wish Supriya had some kind of magical method that made this all ... Read More

Don’t have the time yet to put up any info… just listen and enjoy! [don’t worry it’s work friendly].

Today I’ve got Bill W. in Detroit on the phone who’s put out well over thirty 9×12’s over the past  few years while working a full-time job and doing barely any prospecting. Most of his cards virtually fill themselves each month, while the remaining spaces are filled using his sales letter ... Read More

Subscribe in iTunes New Member Content Downloads! Yes I know my site looks a little bare, but that’s because I’ve been spending all my time on the content area instead… which has some pretty jaw-dropping material if I must say. You should check it out.  Yep,  I finally released the new ... Read More

Bruce, in Philadelphia, found himself out of a job when his employer closed their doors, and unfortunately couldn’t just sit on his butt since he has five hungry boys and a little girl at home to feed! He stumbled across the 9×12 system, tried it out, and had a tough time doing it ... Read More

Throw your “I don’t have enough time” excuses to the birds because the unstoppable team of Frank and Michelle G. have busier schedules than all of us but they make the time. The result? A card filled at max capacity in only EIGHT short days. Frank’s a full-time firefighter and his wife Michelle runs their local ... Read More

In today’s episode I’ll help you tackle the all-too-common “we don’t do coupons!” objection you’ll come across here and there. It’s a real stunner for some marketers who have a hard time changing their minds about using coupons and beating the ‘stigma’ associated with them. Usually it’s when you’re dealing ... Read More

Hey fellow marketers! I’m glad to announce that I’ll be immediately making this podcast show a weekly occurence, with episodes released every Wednesday. As always, if you have any certain requests for content you’d like to see on here, feel free to post in the comments below. This week, I’ve ... Read More

Seems like not a day goes by that we don’t have a new success story popping up; and there’s no reason you shouldn’t be the next one. Aaron had a tough time selling digital marketing to local business owners, because they had such trouble ‘getting it’ but recently came across ... Read More

In this ’emergency’ podcast episode, I share some insight on what to do when a terrifying situation comes up; when the dreaded competitor comes ’round. In this case, Allison reports in our Facebook discussion group she came across a competitor selling a nearly similar product for HALF the price as her. ... Read More

Note: Part ONE of the interview is located here. In part two of this fantastic interview with Scott M., he starts off talking about the four upcoming cards where he has to sell a total of 64 ads. As daunting as that may seem, he’s already got 15-20 of them ... Read More

I’ve been pestering Scott for months to guest on my show and share his tips and tricks with us but he’s been understandably busy; he’s a full time high school teacher with seven kids at home … and twins due any day! So how does someone with that much on their ... Read More

Doug in Katy Texas was nice enough to get on the podcast and share his experience with us t oday. He’s fresh off a card and is already on his next. With a 10k campaign and prices of $550 and $575 per spot, he’s definitely had a healthy first run. Speaking of ... Read More

Tom Gaddis moved from Oklahoma to Maui (Hawaii) a few years ago with no professional contacts whatsoever. After working as a struggling magician and bubba gump restaurant manager, he soon found himself out of a job and unemployment running out. Then he happened to come across the 9×12 system, picked ... Read More

Long time member Matthew S. has released somewhere around 100 cards and works about one week or less per month. Pre-recession, Matt was making well over six figures per year working a few hours a month flipping land,  but found himself living off savings after the market crashed and became completely homeless in ... Read More

Steve H. in Massachusetts saw a 12×18 co-op mailer in Maine where his summer residence is, so he duplicated the model himself in Massachusetts and eventually found the 9×12 system product. Amazingly, Steve just sold $13,000 worth of ad contracts in just 2 days as he re-signed existing advertisers from ... Read More

What a great time you’ll have listening to this, I promise you that. Leonard, who lives in San Antonio Texas has pulled off two 9×12’s and one 12×15 in one of the most depressed areas of San Antonio, at prices you wouldn’t even believe. How much money do you think you ... Read More

Are you doomed to fail even before you got off the ground? Like nearly all small business owners that just start out, you very well may be.  I’d like to give you some tips on how to start running a real business — one that can run itself without you. ... Read More

Bill S. in Portland Oregon had a question for me in an email and mentioned that he had 3-5 cards going out monthly with more on their way. 2:00: Total of five cards, possibility of six… just keeps getting crazier! Filled the first card in 10 days along with a ... Read More

That “go get that sale” attitude? … “I don’t have that.” Sales? …” is not in my blood!” Making someone do something? … “no way Jose!” “I couldn’t even say “where do I send that invoice?”. They’d tell me they were interested and I was so scared to close I’d ... Read More

Today I’ve got Dennis Peltier on the phone, from Boulder Colorado, who just released his first 9×12 campaign. What’s interesting is that Dennis filled 7 spaces on a card last year but then ran out of time and had to *gasp*  refund them all! You’d think that would stop someone ... Read More

Today you’ll learn one of my most prized and secret methods for getting your service across to an owner.  I’ll share with you a very clever and downright sneaky method that cuts out the gatekeeper entirely. Believe it or not, I do it by using a simple postcard you can ... Read More

Today’s topic is courtesy of a caller who asks “How do we practice what we preach? How do we use postcard marketing to bring in our own clients?” That’s a great question, with an equally great answer. In this episode I give you one of the juiciest direct marketing secrets ... Read More

It’s here! The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company. In this episode we discuss mindset and ... Read More