Podcasts about Valpak

In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV/Over-the-Top ads with personalized mailers for a data-driven approach to helping Advertisers achieve their goals. This strategy is crucial as BIA's 2025 forecast predicts direct mail will claim 20% of the $171 billion ad spend. To stay competitive, Valpak is emphasizing cross-media marketing as a "data company." Jay shares insights into opportunities with real estate, retail, and restaurant advertisers. In particular, he discusses the restaurant industry's focus on top-of-the-funnel advertising, highlighting Wendy's success with Valpak's mailers. He also discusses retail's shift to offline channels amid digital overload and how partners like Discovery+ and iHeart use Valpak's MyBlue Insights to optimize campaign effectiveness.As Jay and Nicole discuss, in 2025 ROI will be vital. Valpak's 2024 survey found that 54% of businesses are worried about cash flow next year, yet 43% will maintain ad spend. Savvy advertising solutions will be critical to capture these dollars.This episode is a must-listen for brand and media leaders examining local opportunities. Plus, get insights into what business leaders are planning for advertising in the latest survey available at valpak.com/bia.

The boys gather to discuss what went right and what went wrong during this year's NBA All-Star Weekend. (Spoiler alert: there's more wrong than right.) As if it couldn't get worse, they dissect a list of the best fried chicken chains in the country, and to put it kindly, the results were underwhelming. The fast food news wasn't all bad though, as the fellas discuss a laundry list of 'state of the art' offerings from Taco Bell. Finally, AJ provides up to minute coordinates on the Road to Wrestlemania. Grab a whole wing from YOUR favorite fried chicken spot and enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/badslant/support

MasterMind Minutes - One Guest, One Question, One Expert Answer in Minutes not Hours. Our guest today is Multi Unit franchisee Jesse Keyser. Jesse graduated from Southern Illinois University at Carbondale. While attending college, Jesse joined a small technology start-up and stayed with them until 2005, when he and his brother opened the first of five Little Caesars Pizza locations, all of which have since sold. Jesse was a Valpak franchisee from 2008-2011. In 2010, he and his brother opened their first Sport Clips Haircuts, and they currently own 27 of them across five states with plans for more acquisitions. In 2014, they purchased Oxi Fresh Carpet Cleaning of St. Louis, and they operate six territories. Currently he and his partners are opening locations of Ideal Image across the country. Jesse has served on the advisory councils for Little Caesars, Oxi Fresh Carpet Cleaning, and Sport Clips, and he has been the Sport Clips Owner of the Year, as well as the Oxi Fresh Carpet Cleaning Owner of the Year. He currently serves as the Chair of Franchise Update's 2024 Multi-Unit Franchise Conference and is the Secretary for the International Franchise Association's Franchisee Forum. Additionally, he makes regular trips to Washington DC to meet with legislatures in advocacy of issues affecting business owners. For more info contact Info@frangrow.com --- Support this podcast: https://podcasters.spotify.com/pod/show/gary5396/support

Welcome to another exciting episode of the Advisory Board Podcast, where we bring you invaluable insights from industry experts! In this episode, our guest is none other than Jesse Keyser, co-founder of Keyser Enterprises and a highly successful multi-unit franchise owner. Jesse's journey began while attending college at Southern Illinois University at Carbondale, where he joined a small technology start-up. From there, he ventured into the world of entrepreneurship and opened multiple Little Caesars Pizza locations, eventually selling them all. He also became a Valpak franchisee and later opened Sport Clips Haircuts, currently owning 27 locations across five states. Additionally, Jesse and his partners operate Oxi Fresh Carpet Cleaning territories and are in the process of opening Ideal Image locations nationwide. During our conversation, Jesse shared some invaluable key takeaways. He highlighted the importance of looking for mature franchises with aging owners nearing retirement as lucrative acquisition opportunities. Jesse emphasized that franchisors should have corporate stores to test concepts before franchising, reducing the R&D burden on franchisees. He also stressed the immense value of participating in mastermind groups to gain shared insights and attending the Multi-Unit Franchising Conference for networking and continuous learning.We delved into various topics, including finding the right franchise brand. Jesse advised seeking brands with a clear target customer and employee profile that aligns with the concept. He also emphasized targeting a 36-month ROI timeline and exit multiples above build cost. Jesse mentioned that mature, established brands (20+ years) provide more acquisition opportunities as owners retire, while emerging brands offer the advantage of cherry-picking prime locations if you get in early.We also discussed operating multi-unit franchises. Jesse stressed the importance of deeply understanding your financials and having robust systems in place. He highlighted the need to develop leadership skills to effectively manage diverse personalities and leadership styles. Regular benchmarking through peer mastermind groups and franchise conferences was another key aspect he emphasized.When it comes to franchisor considerations, Jesse shared valuable insights. He explained the significance of requiring corporate stores to test concepts before franchising to avoid burdening franchisees with R&D expenses. He also emphasized the balance between implementing franchisee feedback and maintaining brand standards. Above all, Jesse emphasized that prioritizing strong franchisee relationships should be the number one focus for franchisors.For aspiring multi-unit owners, Jesse had some valuable advice. He recommended attending the Multi-Unit Franchising Conference, an incredible platform for networking and learning from top operators. Jesse emphasized the importance of targeting average performance levels, rather than just focusing on the top 10%. He stressed the need for franchises with clear unit economics and strong franchisee profitability.Thank you, Jesse Keyser, for sharing your wealth of knowledge and insights with us!To learn more about the fascinating world of franchising and to discover how ClientTether can help streamline your franchise operations, check out www.clienttether.com, our proud sponsor for this episode! Stay tuned for more exciting episodes of the Advisory Board Podcast, where we continue to bring you thought-provoking discussions with industry leaders.

In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of continuously changing consumer behaviors, which includes how Gen Z is rediscovering the allure of physical mail.As Loeffler explains, direct mail bridges the gap from browsing to conversion by delivering tailored content and deals that resonate with consumers across various demographics.Listen now and download (here) a recent survey of local businesses and their plans and priorities for advertising in 2024. 

Rich Whitley, Real Estate Broker Coldwell Banker Sea Coast Advantage Wilmington, NC is helping people to navigate the ever-changing real estate market. Watch on YouTube Call today 910-839-8466 (Mobile) Email richw@navmgmt.com Approach every transaction with a goal of creating a WIN/WIN for buyers and sellers. Along the way, always make it FUN because a smile improves your health lets the world know you anticipate the joy of what is in store for you in every new adventure! It has been almost two decades since I met Rich Whitley at a Charlotte, NC Chamber of Commerce event. We really connected right away. He had been a radio personality in Los Angeles, and I had worked on air and in advertising sales at several radio stations. Rich was the new owner of a Valpak franchise and offered me a job. About A proven business leader at the local, regional and national enterprise level. Rich works effectively with multiple stakeholders on major sales, marketing and development projects. Rich will swim with the sharks – literally (certified DiveMaster) -- demonstrating that with education, experience, preparation and work, you can go where many fear to go. Rich is highly creative, a published author of his Four Step Marketing Principles. Experience, growth, integrity and perseverance are the hallmarks of his successful career. Specialties: Franchise Development, Tactical and Strategic Marketing, Sales, Management, Training, Presentation and Negotiation Skills, Digital Marketing, Mobile Proximity Marketing, Communication, Strategic Planning, Fiscal Responsibility, Leadership and Leader Development. Extensive experience with Search Engine Optimization, Social Media Marketing, Website Development, Content Management, Mobile and Integrated Digital Planning and Development. Comfortable with Multi-Platform strategic planning and execution as well as Digital and Mobile campaign deployment for results! Since then we have both had our share of careers, changes, and challenges. Rich is one of the most positive and hardest working guys I've known. Join us for another uplifting, encouraging podcast Call today 910-839-8466 (Mobile) Email richw@navmgmt.com

Seattle residents keep an eye out… democracy vouchers will be showing up your mailboxes starting this week. Sure they may look like Valpak coupons, but they're actually a way for you to financially support candidates in the city council election.KUOW's David Hyde is here to tell us about democracy vouchers why you might not want to recycle them with your junk mail.We can only make Seattle Now because listeners support us. Make the show happen by making a gift to KUOW: https://www.kuow.org/donate/seattlenowAnd we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: https://www.kuow.org/feedback

Andy opens the show with the "other side" of Scangarello, this is all about Stoops, the guys keep giving us Soccer updates, Deener's burner account, loyal to the Valpak, and Blank rants.See omnystudio.com/listener for privacy information.

Who doesn't love a free sample? That Paco Rabane scent stick included in your favorite magazine, the tiny package of Tide in the Valpak in your mail that is maybe enough detergent to wash a single sock, the random aromatic meat with sauce in the plastic shot glass being handed to you by the smiling Sample Lady at Sam's Club ... you don't say no to any of them, especially the Sam's Club Sample Lady because Patricia is just trying to bless your day with some Szechuan chicken bites.   This week, we return to our favorite show within the show with our favorite special guest host: it's another edition of "The Best Of" for The Overlap Podcast with Son of Keith Austin Glines back, back, back again to take us through the best of the past episodes with our boys Sid and Keith.   In this third edition of "The Best Of," we'll be doing a deep dive into Dave Ramsey's "Entreleadership," as well as some classic conversations between our Overlap boys and our coterie of special guests about business integrity.   We'll give you just enough of a taste with the clips you'll hear this week that you know you'll have to go straight to the full episodes to hear all the wisdom contained therein ... just like you would with the Szechuan chicken bites you got from ol' Patricia, since you know you went straight to the freezer section and grab a big ol' bag of them after that little taste. Patricia should get a raise for all this chicken she's selling through her push techniques. Maybe we need to have her come on the show ... Patricia clearly has selling skills.   Y'all enjoy this week's appetizer episode and Bon Appetit.   For more resources and for more info on our sponsors visit www.overlaplife.com    

With a deep love for people, Deb has dedicated her adult life to helping others achieve their personal and/or professional goals. Ms. McCain grew up in the Akron, Ohio area and got her degree in Business, Marketing from the University of Akron. Upon graduation, she began a career in advertising where she worked as an Associate Media Director for two different ad agencies in the Akron area buying and planning media for Goodyear and others. From there, Deb was recruited into a sales management career in radio working for blockbuster radio stations WGAR and WNCX in Cleveland. There she worked with sales teams to achieve their revenue goals. In ‘99, Deb's great desire was to be an entrepreneur and launch her own business and so she left radio to start Sierra Marketing, a boutique recruiting firm for media companies. Sierra's clients included top national media companies like Cox Media, Cox Media Group, Valpak, Curtis Media Group, Raycom and others. These client's tapped Sierra to cast a wide net for top sales and sales management talent across the U.S. After 21 years in recruiting, Ms. McCain decided it was time to make a career shift so in 2019, she began a career as a realtor helping people in middle TN accomplish their home ownership goals. In '20, she won the esteemed title of Rookie of the Year for her firm, United Real Estate Middle TN. In additional to a robust career of over 35 years in advertising, sales and recruiting, Deb has a passion for introducing or reintroducing people to Jesus Christ. In April of 2020, in the midst of Covid, the Lord gave Deb the download of an idea for a virtual tea party with a topical discussion that would be a means to help women stay connected and encouraged during seasons of isolation. This was the seed of an idea that birthed Communi-Tea, a virtual tea party for women. Visit the website at www.communi-teaparties.com for more information Deb and her husband Tyler have 6 kids and at current count, 8 grandchildren and reside in middle TN with their miniature Aussie, Shelby. Deb loves to travel and has been to more than 10 countries. Her greatest desire is to draw closer in her relationship with the Lord and to help other women do the same. To follow What's Your Story on Instagram visit http://www.instagram.com/whatsyourstory.podcastTo connect with Hannah visit http://www.hannahrconway.comTo connect with Stephani visit http://www.stephanicook.orgCover photo by Alison Weakley PhotographySupport the show (HTTPS://www.buymeacoffee.com/wyspodcast)

See omnystudio.com/listener for privacy information.

One of the keys to achieving business success is to be more data centric. Relying on analytics and hard data rather than guesswork enables you to make smarter decisions toward higher profits and better customer satisfaction. In the Uplift Kitsap, we’ll talk about how to harness the power of data.HIGHLIGHTSUsing customer data to identify your best customersUnderstanding consumer purchase behavior and habitsOptimizing your marketing and lead generationYOUR PRESENTER:Abrann HarrisAbrann Harris is a business marketing coach. Abrann and his wife Sharon own the Valpak of Western WA West franchise. Valpak is the leading direct mailer in the country and a resource for business advertising data, trends, and expertise.Abrann has been in sales for over 30 years. Prior to Valpak, Abrann spent 23 years in the insurance industry as an insurance and financial advisor. He has led successful sales teams as a senior branch and territory manager for Liberty Mutual for 18 of those years. Abrann feels he has been blessed to learn from some of the best minds in business, and he in turn hopes to pass on that knowledge to help as many as he can to start and build successful businesses of their own.

In this episode I explore what motivated Lord Deben into the world of sustainability, his work in the industry and his hopes and wishes for COP26 and the G7 in 2021. We explore topics on renewables, smart homes, emobility. Guest: Lord Deben is Chairman of the UK's independent Committee on Climate Change. He also chairs the sustainability consultancy Sancroft International and recycler Valpak. He is a trustee of climate change charity Cool Earth, alongside the ocean conservation charity, Blue Marine Foundation As Environment Secretary he introduced the Environment Act 1995 and the Landfill Tax, which was the first such environmental tax in the UK. During this time, he also pursued environmental causes, introducing an Early Day Motion on global warming to Parliament. He was also instrumental in the passing of the Climate Change Act of 2008. The BBC Wildlife magazine described Lord Deben as the "Environment Secretary against which all others are judged". In 1997, he was also awarded the Royal Society for the Protection of Birds Medal and was described by Friends of the Earth as "the best Environment Secretary we've ever had". Topics discussed in this episode: Power and Industry In the lead up to COP26, are there any countries you believe are leading the green industrial revolution? Government policy, is it in the right place now? Do you believe the ‘grid’ is ready for a future of decentralised energy generation, both from the grid and the Prosumer? Where do you believe industry now needs to focus to continue the improvement in this area of carbon reduction? What are your thoughts around the adoption of renewable energy generation and storage? Is it as you’d expect to be, or do you feel we can accelerate deployment? Decarbonising Transport 1. With EV’s on the road now totalling about 400,000 vs a 38 million ICE vehicles, why do you think progress has been relatively slow in EV adoption? 2. What can be done to accelerate EV adoption? 3. How do you think transport will evolve over the next 10 years? Compact Mobility / Air mobility / automated driving? 4. What do you believe are the main opportunities and challenges are for electric vehicles? 5. Fuel tax on internal combustion engine cars has been a valuable source of income for the government, how do we feel they will recoup this revenue as the mass market migrates to electric? Building Net Zero Homes 1. How do you think housebuilders and developers have embraced the concept of smart homes & buildings in general? 2. How does the role of central and local government differ in the smart home of the future, what are the areas to consider to ensure success? 3. What type of technology should we be looking at to decarbonise homes and does this differ between old and new dwellings? 4. Are we ready for a more complex network with things such as bi-directional power flow and 3 phase supply in the home? 5. Does hydrogen have a role to play in decarbonising the home of the future? Additional resources: The Schneider electric emobility web pages: - Evolution of Mobility Solutions: https://www.se.com/uk/en/work/solutions/for-business/automotive/evolution.jsp Smart Grid pages - https://www.se.com/uk/en/work/solutions/for-business/electric-utilities/ Smart Homes pages - https://www.se.com/uk/en/home/partners/home-builders/

Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work in Sports podcast. Look, I hate to do the old…”I remember when I was kid…” start to a story, I hated it when others around me did this when I actually was a kid, and I hate doing it now.  But, with all that qualification out of the way...I'm about to do it, so forgive me. Thanks. I think we all have moments where we graduate from being solely sports participants and fans to having a more broad appreciation of the business of sports. The first time I started to realize the entanglements between sports and business was as a little league youngster. No, it was not the sponsored names on the back of our jerseys from Valpak or Sylvester's restaurant. Rather the memory that vividly sticks out for me is the cheesy local ads created by the stars of my then-favorite team...the Boston Red Sox.  I remember vividly watching Wade Boggs, before he became a traitor and went to the Yankees, reading an advertisement for Hood Ice Cream. He's standing on the field, clearly reading from off-camera cue cards and telling everyone how they should eat more Hood ice cream and that if you came to an upcoming game, you'd get a free mini red sox baseball helmet sponsored by Hood. This was a lightbulb moment for me, and I wondered aloud how much extra ice cream was sold because of Wade Boggs telling kids like me to do so. I told my mom we had to buy Hood because Wade Boggs said so. Frankly, she didn't give a crap about Wade Boggs, so she bought the store brand at Country Fare Star Market in Stow, Mass if you are wondering.  I found myself paying more and more attention to this connection, this association, after that point. Dwight Evans endorsing local car dealerships, Jim Rice talking up OceanSpray juice box night. Brands have always sought out sports franchises to build their reputation, move more products and grow awareness of their brand. These mutually beneficial partnerships between brands and sports have done nothing but grow since my halcyon days.  The revenue of the North American sports sponsorship market was estimated at approximately 17 billion dollars in 2018 and is expected to grow to over 20 billion U.S. dollars by 2022. This figure, in 2018, accounts for around 70 percent of the total sponsorship market.  So that means, sports partnerships comprised the vast majority of the sponsorship market -- far more than entertainment, causes, the arts, festivals, fairs and annual events.  Sponsorships are activated today in far more robust ways -- the advertisements have improved, but so have the in-stadium, social media, and digital marketing methodologies. The only limit is creativity.  Notice, in the stats I referred to earlier - over 17 billion dollars of revenue was from the North American sports sponsorship market.  The growth market, the exciting place to be right now in sports… is the global market.  In 2018, global sponsorship spending was 65 billion dollars around 70% of which was spent in sports - so the total market for sports sponsorship across the globe, was around 45 billion dollars.  Teams are investing in their global reach more than ever - and it's a perfect relationship.  Here to talk about the growth of global sports sponsorships is my man Jason Clerkin, the Orlando Magic's Sr Manager Global Partnership Activation -- here's Jason: Questions for Jason Clerkin, Orlando Magic Sr. Manager, Global Partnership Activation: 1: So excited to speak with you Jason – this has been a long time in the works! Let's start a bit at the beginning and work our way up – undergrad at UCF in Sports Business Management – I'm pretty sure at that point you weren't saying to yourself, I'm going to be the Sr. Mgr of Global Partnership Activation for an NBA team – you may not have even known what that was!  So take us back a bit – what was the plan then,

Host/CEO James Prendamano sits down this week with Sean Conaghan, CEO of Valpak. Topics discussed: - Sean's History - Meeting The Great Pele - Soccer Career - Love of Sales Visit Valpak at www.valpaksi.com www.savelocalnyc.com Visit us at www.casandraproperties.com/podcast Follow us on: Facebook: www.facebook.com/CasandraProperties Instagram: @casandraproperties.inc Twitter: @casandraprop

Today we're stoked to welcome Jo Henderson - Owner of The Jo Henderson Project - to the Pod. Josephia (Jo) Henderson is the "Queen of Empowerment"! She has trained over 3000 clients, lead over 5000 classes, and has helped hundreds of people transform their bodies and minds. Jo is a certified personal trainer and corrective exercise specialist through the National Academy of Sports Medicine (NASM), as well as a certified sport nutritionist through Precision Nutrition. She earned a Business Administration Degree from Florida A&M University, And she’s a MikedUp Pod certified badass…Here’s Jo on Instagram- https://www.instagram.com/the_jo_henderson_project/  We talk all things running the business of a solopreneur (personal trainer) as well as talk the ins and outs of improving fitness... Something all business owners need!We’d love it if you’d take 30 seconds to leave us a review on Apple Podcasts and share MikedUp Pod with a friend. One last thing, if you’re just finding us on this episode, please head back into the MikedUp Pod feed and download some of our previous episodes featuring awesome guests like Jen Wells of TalentID, Chris & Chuck from Edly, Jim Dixon from Valpak, and the Monfredi ladies, Joyce and Dr. Monica. One who taught me about entrepreneurship and the other - my business partner! Thanks for supporting and we hope you enjoy!  

Jim Dixon is a second-generation owner of Valpak here in Central Ohio. In 1972, when his father first purchased the company, Valpak was mailed to 40,000 homes, and it’s now grown to a monthly mailed envelope to over 540,000 a month - And that’s just the mailer. They have added many more services to compliment it in the near 20 years he’s run the company and Valpak of Central Ohio has consistently been in the top 5 in production across the entire network.  We also talk about how Jim got his start in both entrepreneurship and with Valpak - operating one of the "least desirable" territories in the company's network, yet still finding a way to turn that into a successful launching point for his career. We talk about navigating a business through unprecedented crises like the Great Recession of '08-'09 as well as the current Coronavirus pandemic. So much to learn from Jim in this episode... So let's get started!

Meanwhile... Let's see how many of its advertisers changed theirs due to the drastically different business environment we're all in these days... http://ProfitFromChaos.com

You are going to learn about Direct Mail Marketing and what are the Pro and Cons of Direct Mail. I want you to understand how to buy it and what to expect for your advertising investment. You will hear from someone who has been in this industry for more than 8 years. Please join me in welcoming Senior Marketing Specialist Corri Depp with Valpak. Tune into this episode to learn more. Find all notes at www.standoutngrow.com Please take a moment and review us so more people can find our podcast.  Thanks in advance. Kat Remember You Got This!

Let's see if any business is maximizing its investment in its Valpak coupon mailer...

Okay. I am seriously going to skip the intro. Yes, it's another episode, but I'm choosing to skip, the intro because I'm dying right now. It is literally 2:00 in the morning and I just spent the past hour reading through this book that I just got a couple of weeks ago and finally picked it up tonight, which was a bad idea to pick it up at midnight pretty much, or I guess one o'clock but I'm dying right now. I'm like, holy cow. I don't know if it's just because it's late, but I got to tell you about it. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, want to be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview, real experts who can actually help you grow your business. My name is Coulton Woods, and you're listening to Learning From The Experts. What's going on guys. So, backstory. I went to Jeff Walker's product launch formula event, right. And as we were sitting there, a few rows back from the front, we were just paying attention, watching the event, hanging out me and Steve trying to figure out how everything's going with them, how they're running it. And Pretty Soon Jeff Walker has us turn around and talk to people around us and get to know them and what they're doing. Well, it turns out that Stephen starts talking to the guy in front of us and his name is Jack Turk. And if you know who Jack Turk is, you'll know exactly where I'm going with this. But, his name is Jack Turk. I actually didn't know who he was at all. He writes for, I don't know if I can even really say who he ghost writes for, but he's, he's like a legend, a legendary ghost writer. He ghost writed for a really big person that I probably can't even name, I don't even know if it's legal or not, but he is very huge in the online marketing space. Anyway, so we got talking to him and he's like, yeah, I ghost wrote all these books, all this sales copy, all of these different offers, you name it, for this one really huge person. So that kind of intrigued us a bit and he's like, yeah, I totally know exactly what you do Stephen. Like, I know your industry and what you teach so well, cause I've literally written books on it myself for other people. And if you don't know what a ghost writer is, it's a writer for a certain individual. Like if Steven got somebody to write a book for him, but not giving that person the credit for the book, that would be a ghost writer. So essentially they'll come in and say, Hey, I know your stuff, or give me access to all your stuff. I will write a book on your stuff. That will sound exactly like it's coming from you. So it's almost like they wrote their own book, but somebody just kind of helped put it together for them and write it. So he's a ghost writer and he was like, Hey, I'd love to write some stuff for you. So that was pretty awesome actually, especially since he's been writing for some really huge people, which is crazy. But anyway, so we're sitting in an event and he actually had his own book, on the chair below him. And before we even met him and talked to him, I saw sitting on the ground and I was like, that actually looks like a book that I would really like. So I told a few of them, like, I actually took a picture of it, literally took a picture of it like right there beneath this chair so that I could remember like, you know, look it up on Google or Amazon and buy it and get it shipped to my house so I could check it out. It was funny. I was like telling Steve, dude, like I want that book. And he's like, no way. I saw it too. Now I want it as well. So we totally bought a couple of copies for us. And also it was kind of just to say that to the guy like, hey, we bought a couple of copies of your book. It looked pretty interesting so we thought we'd buy a couple. And he's like, oh sweet, I'm glad. It's hope you guys really enjoy it. So I've had it sitting on my desk for the past couple of weeks since the event, cause literally the day you get back from the event, Amazon's got it at your door. So it's pretty quick stuff. Right, man, anyway, I could feel a side rant coming on, but I'm not going to go there. So it's been sitting on my desk for a couple of weeks and I finally picked it up tonight and I was kind of getting tired and I was like, I'll probably go to bed here soon. It is one o'clock in the morning. And I was like, you know, I'm going to look at that real quick and kind of see what it's about. And I literally opened it up and the first couple pages I started just reading through it and I was like, what the, this is freaking gold. This is like everything that I've seen even Russell and Steve Teaching things, but in copy, just laid out. It's super easy to go through and read and get what you need from it. So pretty soon I realize I'm on like page 90, there's only like 123 pages in the whole book. So it's not very much, but I'm on like page 90 and I'm like, holy cow, this is just straight gold. Obviously I'm kind of skimming through some of it and then reading pretty good on heavily on some parts of it, but I'm just diving in right now. I cannot believe how much is given in here. And I can tell that he's been writing for some really huge people by the way, that he literally has written this and how easy it is to just see it. But then also like the straight up just golden nuggets on every freaking page. If you guys are writing anything with sales copy, if you guys are writing ads for any kind of ad platform, it doesn't matter, anything on your website. literally, if you're creating mailers, I remember I saw something in there about creating or writing an actual Mailer, sales copy for the mailer, the mailer itself. Hopefully I'm saying that right. It is two o'clock in the morning. So if I slur my words, I'm sorry. So if you guys do any kind of writing for sales on any level of that, you need to get this book, you need to figure out who this guy is. I'll drop you the headline of the book cause I know you're probably dying. I hope you're dying because you should go buy it right now. In fact, let me actually pull it up on Amazon. I want to see how much it is so you can even know how much it's going to cost you on Amazon. let's see here, it's called the "101 fast, good cheap hacks to writing a killer sales letter" it's pretty awesome. I can't, I just can't believe it's $14.95 paper back and you get it in two days, which is awesome. So if you guys write any kind of copy, if you write anything on websites, if you do any kind of, even just social media posting, whatever it may be, I cannot believe how easily this is laid out. I mean it's 101 like hacks to writing a killer sales letter and it literally is on this page it's hack number seven, you know, and then the title of it, it's like hack number seven, make it so good It hurts. And he talks a lot about offers in here and different parts of the offer and the sales copy with it. Oh Man. Anyway, I know I could probably go on forever just talking about, not even really talking about what it say it says, but okay, check this out. Here's one, hack number 45, use the right words and headlines. This is really interesting. He says, make sure your copy uses the top 10 money making words you should use in your headlines, John Capitals, hopefully I said that right, who was head of the third largest AD agency in the US for 40 years. If that doesn't say something, I don't know What doesn't, the most commonly used words in 100 successful headlines. Here's what he found. You want to use the word "you". Okay. Okay. So in 100 successful headlines, here are the words, the top, words used in those headlines. Man. Hopefully that makes sense. So I'll list off the top 10 words used in those headlines. So the word "you" was used 31 times the word "your" was, so "why", "oh", "you" "are" "your" was views a 14 times how 12 times and new 10 times who? Eight times money, six times now, four times people, four times want four times. And why four times. I never would have guessed that you your how new who money now people was or Wasn’t. And why would be the top 10 money making words that you should be using in your headline? That almost sounds too simple stupid to be true, but it actually makes sense when you look at it. So the most common words of course were you and your, it should be obvious, when you're writing to sell. The biggest mistake most often made is to focus on we and I. I Looked through the Valpak ads you get in the mail, how many times do you see ads? They only tell their story. Do you care? Me Neither. Using the right words is critical to making a sales letter do their job. I saw that one. It was like what? That's so stupid, simple and easy, but it makes so much sense. Like how many people were writing like, oh, we have 30 years of experience in business. Who the freak cares, they want to know about how you are going to help them, not the fact that you have all this great, awesome, cool experience stuff like no, instead of saying that, twists around and say something about how your experience is going to get them what they want anyway. So I know I've been going on this longer than I even expected to, but I just wanted to take a minute and drop this real quick. I don't even know how I didn't hear about this book before. It's probably super underrated. I don't even know when it was released. That would actually probably be a good, I don't think it would be it on Amazon, but that might be a good indication. Oh, Independently published November 12th, 2018. Oh well that makes sense. It just barely came out. This thing is going to go huge and you guys want to know about it right now. So I would say hurry up and get your copy, I wonder if he has a funnel for it, he's got to have a funnel. Anyway, if you find a funnel for it, let me know cause I'm totally going to go through here and yeah, figure out what he's doing. I'm going to find everything I can about him because every headline that he has written, I'm totally going to be getting ideas from and modeling. So that's just kind of what I wanted to drop on you guys today. Hopefully that is something that you guys like and something you want to hear. If you're into sales at all, if you're in anything business related, you should like that. If you have somebody that does your marketing for you in house than I would 100% say, get this book, have them go through it, use it. Often. I can already tell this is going to be like a Bible for sells copy. Anyway, that’s what I have for you tonight. I will let you go and I'm going to go to bed. Well, hopefully here soon. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to learning from the experts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

In 2005, Jesse Keyser decides to quit his sales job and invest his life savings into a Little Ceasars location. Today, Jesse and his brother Charles, generate over $10MM a year through 5 Little Ceasars, 6 Oxy Fresh Carpet Cleaning, and 22 Sport Clips Haircut Salon locations (they also acquired and sold 5 Valpak franchises along the way). Find out how the Keyser brothers grew their empire and what will they invest in next?

Mike Davis is the CEO of Valpak, a direct marketing company specializing in print, mobile and online advertising solutions and coupons. He has had over 20 years of experience in leadership and growing companies across various industries, from music to ecommerce to marketing. In this episode, we talked about direct marketing, growth hacking, consumer behavior...

Mike Davis is the CEO of Valpak, a direct marketing company specializing in print, mobile and online advertising solutions and coupons. He has had over 20 years of experience in leadership and growing companies across various industries, from music to ecommerce to marketing. In this episode, we talked about direct marketing, growth hacking, consumer behavior...

My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is with a man who was first introduce to me by a previous guest and friend of the show Tayo Rockson “Hi David”….he said “I had him on my show and he had such great pieces of advice to give. I am certain he would make a great addition to your show.” Well, how could i refuse such a connection, so lets give you some background on who we are going to be speaking to today. He is the founder of the Wintrip Consulting Group, a global consultancy in St. Petersburg, Florida where his mission is to eliminate hiring delays, so companies always have the talent they need instead of empty seats. During the past three decades, he has helped thousands of organizations like Bank of America, Boeing, Procter & Gamble, Randstad, and the Red Cross as well as small and mid-market companies, such as Aquent, Kohl's, MAKO Surgical, and Valpak to make the right decisions. And this expertise has now been put into print, and is now flying off the shelves with his latest book “High Velocity Hiring: How to Hire Top Talent in an Instant,” being published by McGraw-Hill and through Amazon If that isn't impressive enough then, for five years in a row, he has been named in the “Staffing 100” as one of the world's 100 most influential staffing leaders, also making Recruiter Magazine's “Top 40 Under 40,” as one of the most influential executives under 40 years old. So when did he realise that getting bottoms on seats was a skill that he possessed and could build a business around? And what is the biggest mistake that people make when getting the talent that their companies deserve? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Scott Wintrip Show Highlights During the show we discussed such weighty topics with Scott such as: Scott shares his advice of how he makes the right decisions in his life, and if not what he does to then quickly make them the right decisions. Why Scott feels that he did his most remarkable work of his career whilst going through a heavy divorce with his wife. Why Scott feels that anyone who is getting into recruitment should get their recruitment education. Go work for a consultancy before ever going it alone. and lastly…. Scott shares his views on the only person that you can believe in life – yourself. Be aware if you catch yourself lying to yourself, as it can undermine everything that is possible.

The Digital All-Stars are back! Jim Buckley of Valpak and Mike McDowell of Social Joey join Jack Monson to discuss mobile attribution. The customer journey is getting more complex. How are brands measuring and managing the number of touchpoints needed along that journey to get to a conversion? How are marketers accurately measuring the performance of social media and other key touchpoints? Jim an Mike agree: "If you're only measuring impressions, you're in the stone age!" If you enjoy these conversations, please tell a friend about us! And please give our podcast a review over at iTunes!              

Part of Social Geek's Digital All-Star panel, Jim Buckley of Valpak and Mike McDowell of Social Joey join to discuss trends, opportunities, and challenges in Mobile AdTech! We're covering many areas of AdTech including: Recent trends in the restaurant / franchise spaceMobile apps and if your brand really needs oneIn-app advertising versus mobile browsing or mobile social adsPredictions for the next year including better measurement and what's next with mobile video?!?    

Hour 1: Leftists lash out at Laura Ingraham after she reveals that several colleges rejected David Hogg …Nobody is interested in real school security measures …The sick society we live in is sending fan mail to the Parkland murderer …Our favorite liberal millennial thinks he’s becoming more of a libertarian every day …Would empowering students with rifle training make schools safer and saner places? …There could be a very pro-conservative side benefit to requiring teachers to be armed …A Dallas-born caller who has also lived in Houston shares her thoughts on which city is better …Rev. Al Sharpton speaks at funeral of Stephon Clark, but what was going on next to him? Hour 2: Last Friday’s show was too depressing, let’s have an uplifting story for once …Why are we chopping down strong men on tv when our country desperately needs leadership? …Then again, there is a species of tree in which only the male specimens are contributing to your allergy symptoms …What Laura Ingraham did was not indefensible, so why did the network force her to apologize? …Sheriff Scott Israel has crushed morale within his department since the Parkland shooting …Google knows more than you’d think based on what’s in your Google Calendar and Docs folders …Here comes the ice cream! It’s Blue Bell, baby!!!! …Don’t throw away your Valpak envelopes – There may be a $100 check in it …SpaceX launches another rocket, and the Chinese space station crashes into the studio. Hour 3: Teenage caller reminds Pat that not all kids are like David Hogg …The guys read a disgusting list of household items riddled with germs …Are handshakes due to become a thing of the past? …Jeffy is all the encouragement you need to lose weight …Caller requests a Hogg-free day, and the crew might take him up on that soon …Troy Walker of DogTagFurniture.com joins the program to describe the evolution of his effort to help military families in their darkest hour …He’s no longer just manufacturing beautiful flags, and he’s no longer just helping families of vets who have committed suicide …Several companies have contributed to Troy’s effort, notably The Home Depot …The guys have a little fun with Alex Jones’ infamous crying scene. Tune in to "Pat Gray Unleashed" weekdays from 12-3p.m. ET on TheBlaze TV! Twitter @PatUnleashed LISTEN https://omny.fm/shows/pat-gray http://www.theblaze.com/radio-shows/pat-gray-unleashed/ https://soundcloud.com/patgrayshow https://www.stitcher.com/podcast/the-blaze-radio-network/pat-gray https://itunes.apple.com/us/podcast/pat-gray-unleashed/id1280961263?mt=2 Learn more about your ad choices. Visit megaphone.fm/adchoices

I open my weekly mailer live on camera and use it to illustrate some lessons in effective (and ineffective) marketing for small businesses.

Intro - Kiki and New Years • AWL Volunteer; Fence story • ValPak and Yelp • Time to Pet • New Years Resolutions 1 • New Years Resolution 2 • New Years Resolutions 3 • La Pawtite's Resolution for 2018 • Outro

Recruiting top talent is hard to say the least, but not with todays top recruitment expert on your side. My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is with a man who was first introduce to me by a previous guest and friend of the show Tayo Rockson “Hi David”….he said “I had him on my show and he had such great pieces of advice to give. I am certain he would make a great addition to your show.” Well, how could i refuse such a connection, so lets give you some background on who we are going to be speaking to today. He is the founder of the Wintrip Consulting Group, a global consultancy in St. Petersburg, Florida where his mission is to eliminate hiring delays, so companies always have the talent they need instead of empty seats. During the past three decades, he has helped thousands of organizations like Bank of America, Boeing, Procter & Gamble, Randstad, and the Red Cross as well as small and mid-market companies, such as Aquent, Kohl's, MAKO Surgical, and Valpak to make the right decisions. And this expertise has now been put into print, and is now flying off the shelves with his latest book “High Velocity Hiring: How to Hire Top Talent in an Instant,” being published by McGraw-Hill and through Amazon If that isn't impressive enough then, for five years in a row, he has been named in the “Staffing 100” as one of the world's 100 most influential staffing leaders, also making Recruiter Magazine's “Top 40 Under 40,” as one of the most influential executives under 40 years old. So when did he realise that getting bottoms on seats was a skill that he possessed and could build a business around? And what is the biggest mistake that people make when getting the talent that their companies deserve? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Scott Wintrip Show Highlights During the show we discussed such weighty topics with Scott such as: Scott shares his advice of how he makes the right decisions in his life, and if not what he does to then quickly make them the right decisions. Why Scott feels that he did his most remarkable work of his career whilst going through a heavy divorce with his wife. Why Scott feels that anyone who is getting into recruitment should get their recruitment education. Go work for a consultancy before ever going it alone. and lastly…. Scott shares his views on the only person that you can believe in life – yourself. Be aware if you catch yourself lying to yourself, as it can undermine everything that is possible.  

Jim Buckley is the Director Digital Product Strategy for Valpak Holdings where he is responsible for assisting with the support of the sales of Valpak digital products through their franchise operations as well as the internal Digital Agency Team. Buckley also assists with the identification and evaluation of technologies for incorporation into the company's product offering and their presentation to the Senior Team.  

In this episode, we talked to Mary Kay Liston who was named President of Five Star Painting when the Dwyer Group acquired it in 2015. Working with a team of talented franchise consultants, the company realized double-digit growth each year. Mary Kay’s career in franchising began in 2003 when she joined the Valpak Direct Marketing Systems. During her six years there, Mary Kay led the company’s largest operation and turned it from having a negative cash flow to a highly profitable entity. In just her second year as General Manager in Los Angeles she and her team of 100 associates received the coveted Chairman’s Cup, Valpak’s highest award for sales and operations excellence. She cultivated relationships with franchisees to foster best practices across the network.

If you’ve got a “competitor” (not really a competitor though) that’s doing shared mailers in an envelope or magazine format, like ValPak, Money Mailer, Clipper Magazine, etc. then you’ll know how frustrating it is to hear from prospects how they sound more valuable than your 9×12. Well here’s how to ... Read More

There have been promises of the end of paper since paper was invented it seems and now it is time to shift our attention to the coupon. A small (soon to be bigger) company called SnipSnap has partnered with Valpak - the largest distributor of coupons in North America - to bring their coupons to your mobile device with little to no effort. Is this the end of its printed cousin or will this be just like the paperless office?

Has Valpak just made augmented reality a more consumer-friendly technology? AR is a terrible consumer term so Valpak decided to use the technology just not the name. They call their new coupon finding service 3D Savings and it has landed on the doorstep of 40 million americans. Is this the tide changing for augmented reality?

What REALLY makes social media work? These days, engaging customers and franchise candidates takes more than just having an online presence on popular social networks. It takes the perfect social media campaign! Join us as we talk to Todd Leiser, Director of Franchise Sales at Valpak Direct Marketing Systems. He will give us a sneak peak to his FranCamp presentation on the topic! Connect to: Todd's Blog: http://ht.ly/a8VR8 LinkedIn: http://www.linkedin.com/in/toddleiser Google+: http://bit.ly/HORtYp Pinterest: http://pinterest.com/toddleiser/ Twitter: http://twitter.com/valpaktodd 

  Our guest, Todd Leiser is an experienced Digital Media professional and Franchise Sales/Management leader at Valpak. Valpak is America's Leader in local cooperative Direct Mail for over 40 years and reaches nearly 45 million households in more than 120 markets in North America every month.Todd will share a little history about QR codes and valuable tips on how to use in business today! http://twitter.com/valpaktodd http://www.toddleiser.net/ http://www.valpakfranchising.com

ValPak: Layoffs and the down economy have consumers scrambling for more ways to save money. Valpak is bringing savings right to resident's doorsteps with their business. Today we have the pleasure of meeting with Kevin Drudge, Manager of Franchise DevelopmentValpak is one of the nation's leading direct mail companies delivering coupons to more than 45 million households in the United States, Canada and Puerto Rico. Through its combined products, including online savings portal Valpak.com, Cox Target Media - which owns and operates Valpak -delivers.

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Big fan of traditional marketing * Wizard of Ads * "Google is God" * PPC * Google Guarantee (LSA) * Google My Business * Straight up organic (He does $2.6 million/mo from here) * Still does ValPak, direct mail ( ../../../blog/craig-simpson/ ) , etc * Differentiate * Use a local number for the neighborhood * Get a 1,000% ROI from ValPak * He doesn't want to be the "Wal-Mart" and the "Quality Brand" * Right * Fast * Cheap * Have good books * P&L * Direct and fixed costs * Add in your profit * If you can't get to 15% margins you're failing > > If you can't get to 15% margins you're failing." * He doesn't sell on price * Effective sales training is fundamental * He went to his distributor and got something nobody had * Start with "best" and go down to "better" but never "good" * Sell what you'd sell to your mom * Used his sales and marketing skills to get great people * 8 Steps to a 5-Star Customer Program * Go over and above > > What else can we do for you?" * Have a price book * Look at all your numbers * Call center conversions * Usually, your average ticket is too low * Look at your conversion rate * What are your acquisition costs * You need to be doing 15-18% marketing when you're entering a new market and 10% on average * He has manuals for everything * Ask great questions * Sell like a doctor * Do a needs analysis * Your prospects must like and trust you * Be known as the best quality * Has his core values * Already in 14 states * He doubled his marketing during the pandemic * Take the people with you * He loves taking care of his people * He trains his people like crazy and he retains his people like crazy * He drives a used Nissan Titan with a salvaged title * He lives in an apartment he owns * He drinks a beer with his guys * " Leaders Eat Last: Why Some Teams Pull Together and Others Don't ( https://amzn.to/3iADlXc ) " * He's building leaders * Had a landscaping company * His friend recruited him over to the garage door business * Started it in 2007 not knowing what they were doing * Got into debt * Mom and step-dad moved from Michigan to help him * He learned about CRMs and learning * Leaders are readers * He likes to be a master/rifle shot so he expands horizontally * He focuses on after-market repairs and upgrades * He grows organically * He's a platform company so he is worth 12x even when he buys at 4x earnings * He'd show up to his master's program greasy * He built it all up from the ground up * He did it all himself * He didn't get out of the field completely until 2014/2015 > > It's so fun to hire amazing people ( > ../../../blog/john-pyke-personality-test )." * The dream needs to become a vision. * The vision needs to become a dream. * The dream needs to become a plan. * Get organized. * Hire around your weaknesses. * The KPIs in the CRM is the scoreboard * It's fun * Teach it to your people * He pays $1,500 to his people for new hire referrals * He has tracking numbers for his staff to get commissions * He has a recruiting process to hire for good fits * Personality assessments ( ../../../blog/john-pyke-personality-test-sales-recruiting ) * Ride alongs * A three-week apprenticeship is to weed them out * He's always recruiting while eating out, getting his hair cut, etc. * His average employee is 23 and wants to be cared for * Find out what your people want and help them get it * He buys $2,400 worth of tools for each of his guys * Systems, Procedures, Checks, and Balances * He runs warranty calls first * 1% of customers will always be mad. They're victims and it's sad. "Creative justification." * You don't "need" a new car, etc. You "want" it. * Compound interest. Save your money and grow smartly. * Buy appreciating assets. * SACRIFICE! * A lot of people don't have what it takes. Discipline. Accountability. Work ethic. * Order the book, " Willpower: Rediscovering the Greatest Human Strength ( https://amzn.to/2Gw6iql ) " * Accept responsibility for everything in your life * Most businesses fail * "The Augusta Law" * He has a team dedicated to the trolls * He understands that mistakes are made and he listens and lets them vent and offers a solution * A 1-star review costs money so address it * Consumers have a lot of power now Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy