Meet The Experts Podcast

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The Berlin School of Creative Leadership is a distinctive business school where talented creative business leaders break the boundaries of personal and professional potential.

Berlin School of Creative Leadership


    • Jun 23, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 19m AVG DURATION
    • 78 EPISODES


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    Latest episodes from Meet The Experts Podcast

    Multi-tasking within Design with Clarissa Biolchini

    Play Episode Listen Later Jun 23, 2021 7:22


    For this episode of Bite-sized Berliners, we caught up with Clarissa Biolchini. Clarissa is an alum from Class 20 of our Executive MBA and is a true creative leader. From a young age, Clarissa had a real passion for the arts. Influenced by her grandmother's painting career and her grandfather's passion for toy-making, she decided to pursue a creative field upon leaving Brazil at 21. Clarissa accredits her diverse creative career to the inspiration she has received in the many countries she has lived in – from various cultures she has experienced and all of the artistic people she has met. Bite-sized Berliners is our short-and-sweet podcast series serving up fresh, under-10-minute food for thought that's perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Leading From the Heart with Marie Reig Florensa

    Play Episode Listen Later May 20, 2021 5:00


    Maria Reig Florensa of Class 19 is a recent graduate of our EMBA. She is a humanist, communicator and heart-based creative leadership executive coach. As a humanist, Marie studies at the crossroads of leadership, creativity and human values. As a communicator and executive coach, she designs, coaches and facilitates tailor-made, playful and artistry-based learning and development tools and experiences that support individuals, teams and organizations in unfolding their best selves in alignment with their values and ‘soul’ purpose. For her EMBA thesis, she thoroughly researched heart-based leadership. This is just a sliver into her research findings. Take a listen, wholeheartedly.

    Shaping the Future: Using Metaphors to Transform Perspectives with Marguerite Coetzee

    Play Episode Listen Later Apr 30, 2021 58:16


    Marguerite Coetzee is an artist, anthropologist and futurist based in Cape Town South Africa. After getting her postgraduate diploma in Future Studies at the University of Stellenbosch Business School, she became an emerging fellow at the Association of Professional Futurists and started her own company Omniology in 2019, dedicated to “Breaking the barriers of research and strategy by merging anthropology, futures, marketing and design.” As she puts it [quote], “Anthropology provides me with multiple perspectives to understand where we come from, Futures Studies enables me to anticipate and shape where we are going.” Marguerite has worked as a consultant to a wide range of South African businesses and international brands, among them Royal Canin, Vodacom/Vodafone and Santander Bank. We spoke to her back in March.

    Improving News and Media Literacy with Paul Glader

    Play Episode Listen Later Feb 10, 2021 7:57


    Paul Glader of Class 12 recently founded a new business, Vett News, designed to help news outlets become more transparent with their audience and readers become more media savvy – at a time when public trust in news media is at a historic low. They’ve developed a CX tool, which is now up and running on more than a dozen partner platforms. Be sure to also check out the Forbes article Paul wrote explaining how to identify reliable news outlets: http://bit.ly/3p1AbPG

    Re-imagining Retail with Arie Fabian

    Play Episode Listen Later Dec 16, 2020 7:33


    Arie Fabian is an alum of Class 21 of our Executive MBA in Creative Leadership. His journey in fashion began back in 1996 at Hugo Boss. A year later, he joined his father, Jeffery Fabian, in running his company Fabiani, developing it from a successful fashion retailer into a leading luxury menswear label, while in tandem opening multiple new shops across South Africa. This year, Arie co-founded a bold, new symbiotic business model that redefines the traditional retail ecosystem from both the customer and brand side. This podcast tells the story of We are EGG – an “authentic”, retail platform focused on collaboration, co-creation and co-evolution. Bite-sized Berliners is our short-and-sweet podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Breaking Patterns, Moving Minds: Creative Rituals for Connection, Transformation & Wonder

    Play Episode Listen Later Nov 27, 2020 25:51


    Meike Ziegler is an artist, multimedia designer and creator of extraordinary experiences. As the mastermind and creative alchemist behind The Creatual Lab, founded in 2009, her aim is to invite people out of their patterns of expectations, create unique spaces and offer impactful moments that invite reflection. Working out of her studios in Amsterdam and Berlin, Meike has devised over 120 creatual events and products for commercial enterprises, non-profit and cultural organizations and private clients. The purposes of these creatuals have ranged from honoring births and deaths, to celebrating openings and saluting closings and from stimulating engagement to easing transformation processes.Using everyday ingredients such as soap, chalk, vegetables, clay and even butterflies and participants’ heartbeats, Meike’s work invites people to find new meaning in the world around them.

    Leading from a Distance with Folker Wrage, Part 2

    Play Episode Listen Later Nov 17, 2020 7:08


    Here’s a fascinating story about a German living in Switzerland leading a company in Tbilisi, Georgia. Folker Wrage is an alum from Class 10 of our Executive MBA. Today, he’s president of Leavingstone International, a branch of the digital creative agency he was originally hired to run as CEO during their challenging times of rapid growth. When the pandemic hit, priorities – and challenges – changed. Listen in to learn about the pivots Folker made and the insights he gained while leading from a distance. Folker’s story is part two of our Leading from a Distance series Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Black is Human: Evolving a Campaign Based on Hard Truths with Nikki Davis Crump

    Play Episode Listen Later Oct 6, 2020 3:15


    Nikki Davis Crump, Berliner from Class 6 of the Berlin School’s Executive MBA in Creative Leadership is the VP Account Director at Burrell Communications, a full-service marketing communications company known for its transcultural, multidimensional work. Listen in as Nikki explains how Burrell Communication’s ‘Black is Human’ campaign evolved from calling attention to the violence affecting young black boys to how the black community is disproportionately impacted by COVID-19. You can view the 'Black is Human' evolved campaign on YouTube. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    A Short Horror Story of What's Right with the World with Jihane Fadel

    Play Episode Listen Later Oct 1, 2020 10:32


    Jihane Fadel, Berliner from Class 22 of the Berlin School’s Executive MBA in Creative Leadership, is an independent creative director and a constant fighter for human rights who practices resilience on a daily basis. Listen in on her story and that of her city, Beirut: an eye-opening anecdote about how unprepared we are to face the rapid changes in our own cities. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work.

    Racial Reckoning in the Design World: Identifying New Canons and Icons with Shani Sandy

    Play Episode Listen Later Sep 18, 2020 46:59


    “In 2015, in the major design hub of New York City, 67% of the population was non-White, yet non-Whites made up only 29% of those employed in creative occupations.” This is just one of the disturbing and eye-opening statistics that Shani Sandy, a Berliner of Class 14, cited in her 2016 thesis entitled, “Is Designing with the Same Colors, Yielding the Same Old Design? – Investigating The Perspectives Of Black Graphic Designers In A Search for New Canons”. In recent months, discussions about structural racism have been spreading through organizations, communities and the media like wildfire. On the surface, the conversation appears to have quieted – but so many burning questions remain, so many statistics continue to stun, so much still needs to fundamentally change. It was the perfect time to hear from Shani about what the experience of Black design practitioners, such as herself, has been in the past, is currently and might become, given the optimal working conditions for their creativity and a less Euro-centric design curriculum that expands the definition of where design’s history starts, who its icons are and even how it should look.

    Quiet and Qualified: Empowering Introverts in the Workplace and Beyond with Karolien Koolhof

    Play Episode Listen Later Aug 25, 2020 7:10


    Karolien Koolhof, Berliner from Class 22 of the Berlin School’s Executive MBA in Creative Leadership, is the founder of Quiet Quality, a coaching and training company that empowers introverted professionals in their work and careers. She's also the author of a book on introvert leadership where she stresses the importance of neurodiversity in the workplace. Listen in on her expert insights on the lockdown’s positive and negative aspects for introverts, as well as how we can best shape our organizations in order that introverts feel more comfortable in the new normal and beyond. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Strengthening the Social Fabric through Art and Activism with Pepe Aguilar

    Play Episode Listen Later Aug 20, 2020 4:26


    Pepe Aguilar, Berliner from Class 21 of our Executive MBA in Creative Leadership, is a Mexican cultural artist and activist as well as the multi-award-winning Chief Creative Officer at Grey Wing New York. He launched his art and activism platform, Art Pepe, after having discovered more meaningful purpose for his visual work upon moving to New York four and half years ago. He recognized that capitalistic tools can be used for activism – in this case helping emerging majorities. With campaigns that empower culture and social action, his platform aims to bring Hispanic culture to a global stage to promote discussion around cultural innovation that strengthens the social fabric connecting us all. This is Pepe’s story on how the platform came to be and the force for good that can come out of a new era of tolerance and inclusion. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Peeling Back the Layers of Meaning: Using Semiotics to Better Understand Brands with Chris Arning

    Play Episode Listen Later Aug 11, 2020 36:15


    Chris Arning is a specialist in semiotics and cultural insight, with over 20 years of international experience as a planner, qualitative researcher and semiotician. Currently based in London, Chris founded his boutique semiotics consultancy, Creative Semiotics Ltd, in 2010, with the mission to make visible the meanings embedded within visual identity and communication in order to help business owners better manage the meaning of their brands. Over the years, he has designed and led semiotics projects for companies as diverse as Unilever, GSK, Paramount Pictures, Manchester City FC, Mini and the BBC. Originator and Co-Founder of the global Semiofest conference, ‘A Celebration of Semiotic Thinking’, as well as a writer, poet, speaker and thinker, Chris has taught at the University of Warwick and the University of Creative Arts and published essays in the Huffington Post, Admap, The Drum, New European and WARC. Chris views semiotics not only as a tool for brand strategy, but as an essential tool for helping us manage information, in his own words: “In a post-human world moving faster and faster, and filled with more data, meaning is the most precious commodity.”

    Behind the Sports: Kicking Off a New Narrative in Sports Storytelling with Vertical Social Club

    Play Episode Listen Later Jul 20, 2020 49:01


    The Vertical Social Club is a Berlin-based – and globally active – creative content and production studio all about ‘behind the sports’ storytelling. One of their most recent stories was that of Liverpool F.C.’s Sadio Mané, who’s life and career are featured in ‘Made in Senegal’ – the world’s first feature-length documentary about a black professional soccer player. In this Meet the Experts interview, Vertical Social Club members Lorenz Fendes, Founder and Managing Director; Jermain Raffington, Co-Founder and Head of Production; and Peta Jenkin, Senior Producer, take us behind the scenes to teach us about the two-year in the making-of story and what this new narrative in sports storytelling looks like.

    A Mini-Playbook for Micro-Enterprises on the Post-Pandemic Playing Field with Ethel Sanchez

    Play Episode Listen Later Jun 25, 2020 7:39


    Ethel Sanchez, Berliner from Class 22 of our Executive MBA in Creative Leadership, is a Brand Strategist, currently heading Strategy and Analytics for the Philippines' biggest independent agency, NuWorks Interactive Labs. She’s also a lecturer for the MBA program of the University of the Philippines and co-founder of Wheelhouse Collective PH, a consultancy group that specializes in micro-small to micro-medium scale enterprise strategy. Listen in to her mini-playbook on how she believes local micro-enterprises, born out of the pandemic, can survive the shift back to the new normal. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Classmates to Business Partners: A Meeting Story with Andre Pulcino & Rodrigo Gonzalez

    Play Episode Listen Later Jun 25, 2020 4:59


    Andre Pulcino and Rodrigo Gonzalez, Berliners from Class 13 met earlier in their creative careers but rekindled their friendship and entrepreneurial spirits in our Executive MBA in Creative Leadership program. Andre is the founder and Rodrigo an investor of Tubites, which are healthy snacks made with nuts, fruits and other all natural ingredients, backed up by scientific and nutritional research. This is their meeting story. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Classmates to Founding Partners: A Meeting Story with Daniel Prianti & Roberto Sirotsky

    Play Episode Listen Later Jun 25, 2020 3:40


    Daniel Prianti, Berliner from Class 8, and Roberto Sirotsky, Berliner from Class 19 and our Cannes Creative Leaders Programme 2012, met at our Executive MBA in Creative Leadership’s Asia Module in 2017. Shortly after, together they founded BPool, a curated, pre-negotiated and transparent marketing services platform that connects companies with independent talent through one legal entity. This is their meeting story. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Disrupt, Defund & Down-rank: Helping Ad Tech Pull the Plug on Disinformation with Craig Fagan

    Play Episode Listen Later Jun 16, 2020 41:25


    Craig Fagan is Programme Director at the Global Disinformation Index, a non-partisan, not-for-profit organization based in the UK that aims to provide advertisers, ad tech companies and platforms with trusted and independent ratings of the disinformation risks of news sites with the aim to disrupt, defund and down-rank such sites. Although fake news has been a topic in the media since at least the 2016 US elections, the troubling pandemic of disinformation regarding possible treatments of COVID 19 and the rampant spread of conspiracy theories around the virus’ origins have been making big headlines of late. Disinformation has also played a key role in disseminating hate speech online, not only helping fund white supremacist websites, but spreading misleading information about organizations such as Black Lives Matter on social media and beyond.

    Leading From a Distance with Becky McOwen-Banks

    Play Episode Listen Later May 28, 2020 5:57


    Becky McOwen-Banks is a Berliner from Class 23 of our Executive MBA in Creative Leadership. She's the Executive Creative Director at VayerMedia and this is what she has to say on leading from a distance. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Agency Life after Lockdown with Aidis Dalikas

    Play Episode Listen Later May 28, 2020 7:04


    Aidis Dalikas is a Berliner from Class 25 of our Executive MBA in Creative Leadership. He's the Chief Growth Manager at SOMA agency and this is what he has to say on agency life after lockdown. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Rituals for the New Normal with Marília Lobo

    Play Episode Listen Later May 28, 2020 3:32


    Marília Lobo is a Berliner from Class 18 of our Executive MBA in Creative Leadership. She’s Director of Strategy and Learning Innovation at the Berlin School and this is what she has to say on how new ways of behaving and consuming have arrived with the pandemic, giving rise to new, unexpected rituals and ritual spaces. Bite-sized Berliners is our “short and sweet” podcast series serving up fresh, under-10-minute food for thought that’s perfect to chew on while enjoying your favorite beverage. Tune in as Berliners* – both participants and alums – offer up their juicy observations on life and work. *In Germany, a Berliner is also a jelly donut

    Creativity for Good: Leveraging the Power of Creativity for Social Change with Chrissy Levett

    Play Episode Listen Later May 13, 2020 28:06


    As soon as the COVID-19 lockdown was put in place in the UK, Chrissy Levett, founder and CEO of Creative Conscience, as well as TEDx speaker, author and industry speaker, launched a free webinar series called ‘Help + Hope’, together with her team. Conceived to encourage people to remain positive, inspired and take meaningful action, ‘Help + Hope’ is one of the many purpose-driven initiatives Creative Conscience has spearheaded since their inception in 2012. A global movement and digital platform that offers creative thinkers support and training in, as well as viable channels for, putting their talents towards positive social and environmental change, Chrissy seemed the ideal person to talk with on the subject of Creativity For Good.

    Changing the Conversation: the Opportunities and Ethics of AI Chatbots with Dr. Tania Peitzker

    Play Episode Listen Later May 5, 2020 39:52


    Dr. Tania Peitzker is CEO and Chief Technology Innovation Officer of the Munich-based company AI Bots as a Service. In the bots business for over 10 years, Dr. Peitzker’s projects have evolved from classic 2D chatbots to 3D AI bots. Her latest launch, Birgit am Bodensee, is a cognitive interface which appears in life-like human form using sophisticated hologram-technology. Designed as a prototype for deployment across numerous Smart Cities worldwide, in addition to speaking over 130 languages, Birgit can be completely transformed, renamed, re-gendered and otherwise customized to meet the needs of different clients and markets.

    Leading in a Crisis: Navigating Technology’s Intensified Role in Our Lives with Wojtek Materka

    Play Episode Listen Later Apr 28, 2020 32:44


    Wojtek Materka recently joined the ranks of the Berlin School’s visiting faculty. When he’s not teaching with us, he’s an Adjunct Professor of Organisational Behaviour at INSEAD, one of the world’s top-ranking business schools, as well as an executive coach and consultant. Materka wrote his PhD on the topic of Trust in the Digital Age – and with technology swiftly taking on a new role in our working lives under the Covid-19 isolation measures, we were keen to get his thoughts and impressions on the ways in which technology touches and alters our lives.

    Leading in a Crisis: The Capacity to Hold and Be Held with Wojtek Materka

    Play Episode Listen Later Apr 20, 2020 32:31


    Wojtek Materka recently joined the ranks of the Berlin School’s visiting faculty. When he’s not teaching with us, he’s an Adjunct Professor of Organisational Behaviour at INSEAD, one of the world’s top-ranking business schools. He’s also a coach and consultant specialized in addressing how leaders can develop in the face of an increasingly complex and uncertain world. Given these credentials, he seemed ideally suited to address the topic of leadership in a crisis with Rose, Content Strategist at the Berlin School, as we continue to weather the storm of the Covid-19 pandemic sweeping the globe.

    The Future of Medicine: Disrupting Bio-Tech and Saving Lives with Jo Bhakdi

    Play Episode Listen Later Apr 9, 2020 37:28


    Imagine a world where a simple test would tell you whether you’re at risk for cancer, and which types, so you could monitor and catch any growths in their early stages. This is the innovation Jo Bhakdi is on the brink of launching. He’s the Founder and CEO of Quantgene, a medical technology company based in Santa Monica and Berlin that’s disrupting the bio-tech ecosystem – using the power of the Deep Human Genome to create early detection precision technology ultimately for the better prevention of all genetic diseases. In this episode of our Meet the Experts podcast, Megan, Marketing Manager at the Berlin School, had the chance to sit down with Jo in-person in the school’s offices back on Monday, March 9th,  2020 – exactly 1 week before the coronavirus covid-19 lockdown started in Germany and the topic of innovation in medical technology became foremost in everyone’s minds.

    Bringing Light to Darkness: Why We Need Science Communicators Now More Than Ever with Karyn Riegel

    Play Episode Listen Later Apr 2, 2020 31:23


    Karyn Riegel is a creative business leader working for the impact investment unit of the global life sciences company, Bayer. Leaps by Bayer, as the unit is called, has a valiant mission to conquer the ten huge challenges it sees as having the greatest impact on humanity in the decades to come – challenges which include curing genetic diseases, reducing the environmental impact of farming, eradicating insect born infections and driving transformational digital business models. At times like these – when many of us are asking ourselves just where our world is headed, it has offered some hope to see the world’s brightest scientific minds battling side by side on the frontlines of the COVID-19 pandemic – working at unprecedented speed to find ways to prevent the spread of the virus and treat those already infected. Karyn spoke to Rose, Content Strategist at the Berlin School, about the value of intellectual partnerships in science innovation, the responsibility of being a science communicator in these heady days of fear and misinformation and the tremendous potential that the Leaps’ projects offer for humans to enjoy a more sustainable and healthy future on our planet Earth.

    Seeking Creative Authenticity Amongst Ambiguity with Barry Mowszowski

    Play Episode Listen Later Mar 25, 2020 57:29


    Recently we invited our community to meet up online with Berlin School Executive MBA alumnus and independent strategy director, Barry Mowszowski to discuss topics around this year’s highly appropriate Cannes Creative Leaders Programme (CCLP) theme, “Seeking Creative Authenticity Amongst Ambiguity”.  Because we found Barry’s insights both highly relevant and helpful to understanding CCLP, we’ve decided to share the webinar here in audio format, for your listening and learning pleasure. Be sure to keep an ear out for future webinars in audio format as we work to further enrich your 'Meet the Experts' experience!

    International Women’s Month Series Episode #2: Shireen Nababteh on "Challenging the Norm"

    Play Episode Listen Later Mar 20, 2020 27:46


    In this episode of our International Women’s Month series, Rose speaks with Shireen Nababteh, Creative Director at Cheil Worldwide in their Jordan office. Recently, Shireen published an article titled “Challenging the Norm” about her experiences working as a female creative leader in the Arab Ad World. Rose takes the opportunity to learn more about Shireen’s career journey into a leadership role, perceptions of the gender divide across the Middle East and what the future of women in advertising might look like there. Shireen was a participant of our 2018 Cannes Creative Leaders Programme. When she’s not busy brainstorming the big idea, she’s going all out as an extreme sports enthusiast. She’s climbed Mount Kilimanjaro, gone sky diving and bungee jumped off the Bloukrans Bridge in South Africa – and we can’t wait to find out where her next adventure will take her.

    International Women’s Month Series Episode #1: Tina Ateljevic of goalgirls

    Play Episode Listen Later Mar 10, 2020 14:44


    Because one day of celebration just wasn’t enough, we decided to extend the festivities for International Women’s Day throughout the entire month of March – making it International Women’s Month! In the coming weeks, we’ll be bringing you a wide range of interviews with female leaders in the creative industries across the globe. To kick things off, we spoke with Tina Ateljevic, Community Directress/Heart of Empowerment at goalgirls. Their unique agency structure embraces Holacracy, a method of decentralized management and organizational governance in which authority and decision-making are distributed across self-organizing teams rather than being vested in a management hierarchy.

    Moving Up: Pioneering Urban Air Mobility with Alexander Zosel

    Play Episode Listen Later Feb 18, 2020 20:47


    This episode of Meet the Experts is hosted by Leonard Sommer, a Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital. He spoke with co-founder and chief innovation officer of Volocopter, Alexander Zosel. Volocopter's aim is to provide urban air mobility in addition to existing transport options in order to enable a wide range of users to reach urban destinations faster and more comfortably than ever before. In 2017, Volocopter put the world's first air taxi in the skies over Dubai. Together Alex and Leonard discuss the future of air mobility and why urban transport needs more disruption.

    Sound Business: a Brief Introduction to Sonic Strategy with Steve Keller

    Play Episode Listen Later Feb 10, 2020 28:06


    This episode of Meet the Experts is presented by Megan Lillick, Marketing Manager at the Berlin School. She interviews Steve Keller, Sonic Strategy Director at Pandora and participant of our Executive MBA program, on his recent trip to Ecuador for REINVENTION. Steve was a speaker at the event and Megan gets the brief summary on this keynote titled, “Sound Business: a Brief Introduction to Sonic Strategy.” They also talk sound success stories and what the future seems to hold for brands in terms of utilizing sound as a more integral part of their marketing strategies.

    The Future of Martech: In and Beyond the Agency Landscape with Amy Rodgers

    Play Episode Listen Later Jan 21, 2020 23:57


    This episode of Meet the Experts is hosted by Leonard Sommer, a Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital. He spoke with Amy Rodgers, head of research at WARC, a leading resource for brands and agencies, who utilize its extensive archive of case studies, best practices, research and data to make their marketing more effective. Amy manages WARC's annual rankings of the best campaigns in creativity, effectiveness and media. Leonard and Amy discuss WARC's most recent report(done in collaboration with BDO), 'Martech: 2020 and Beyond', the role martech plays in the current agency landscape and what lies ahead for its future.

    Future of Doing Episode #7: Recap Special

    Play Episode Listen Later Jan 15, 2020 43:39


    For this special recap episode of the Future of Doing series, Sean from the Berlin School joins Tracy Brown and Barry Mowszowski, the two Experience Strategists behind the Future of Doing insights research, to look back on the most vital takeaways from the previous six episodes and how these lessons can be applied in the workplace to improve employee experience. Meet the Experts is delighted to present this special podcast series called ‘The Future of Doing’ presented by Tracy and Barry, who have led design, strategy, technology and creative teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes (and one recap episode), our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    The Future Of Doing Episode #6: Collaboration

    Play Episode Listen Later Dec 19, 2019 23:54


    The Future of Doing Episode #6: Multi-disciplinary Collaboration This week, our guest hosts look into the nature of Collaboration and the many ways it shapes leadership dynamics. Meet the Experts is delighted to present a special podcast series called ‘The Future of Doing’ presented by Tracy Brown and Barry Mowszowski, two Experience Strategists who have led design, strategy, technology and creative teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes, our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    Future of Doing #5: Environment

    Play Episode Listen Later Dec 10, 2019 19:56


    The Future of Doing Episode #5: The Work Environment This week, our guest hosts look at how the physical work environment and the evolution of remote work impacts creative minds. Meet the Experts is delighted to present a special podcast series called ‘The Future of Doing’ presented by Tracy Brown and Barry Mowszowski, two Experience Strategists who have led design, strategy, technology and creative teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes, our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    future tracy brown doing episode
    Future of Doing #4: Selling

    Play Episode Listen Later Dec 4, 2019 23:41


    The Future of Doing Episode #4: How Creative Services are Sold This week, our guest hosts look into whether organizations are willing to put their money where their mouth is when they engage creative partners. Meet the Experts is delighted to present a special podcast series called ‘The Future of Doing’ presented by Tracy Brown and Barry Mowszowski, two Experience Strategists who have led design, strategy, technology and creative teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes, our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    future tracy brown doing episode
    Future of Doing Episode #3: Ideas

    Play Episode Listen Later Nov 27, 2019 21:26


    The Future of Doing Episode #3: How to Inspire Great Ideas This week, our guest hosts look into how companies can create better environments to inspire ideas by asking participants to explore what motivates them to collaborate and find innovative solutions. Meet the Experts is delighted to present a special podcast series called ‘The Future of Doing’ presented by Tracy Brown and Barry Mowszowski, two Experience Strategists who have led design, strategy, technology and creatie teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes, our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    future tracy brown doing episode
    The Future of Doing #2: Value

    Play Episode Listen Later Nov 20, 2019 24:15


    The Future of Doing Episode #2: How to Make Talent Feel Valued This week we explore the question: How do companies remunerate and reward talent to keep them engaged and motivated? We also explore diversity and the commercial value of creative talent. Meet the Experts is delighted to present a special podcast series called ‘The Future of Doing’ presented by Tracy Brown and Barry Mowszowski, two Experience Strategists who have led design, strategy, technology and create teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes, our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    future tracy brown doing episode
    The Future Of Doing Episode #1: Purpose

    Play Episode Listen Later Nov 14, 2019 21:17


    How do brands define their 'reason for being'? Does this line-up with the purpose of their employees and creative-makers? How is this purpose articulated through brand messaging or social impact? Meet the Experts is delighted to present a special podcast series called ‘The Future of Doing’ presented by Tracy Brown and Barry Mowszowski, two Experience Strategists who have led design, strategy, technology and creative teams around the world. What needs to be done by the brands of the future to attract and retain the right creative talent to innovate, survive and thrive? Across six episodes, our guest-hosts present their findings on the future of meaningful work environments and experiences. To create this study, Tracy and Barry ran a series of interviews and surveys with a diverse sample of global creatives including designers, tech strategists and creatives to uncover the unique perspectives and needs of creative teams of the future. Based on an insight research and the success of this podcast series, the Future of Doing evolved into a four-day workshop that aims to rethink the key pillars of employee experience, as well as co-design a future workplace for creative makers. Join the movement that will take place in select cities across the globe. Find out more information and/or register your interest at www.berlin-school.com/futureofdoing

    Leading the Martech Mission with Scott Brinker

    Play Episode Listen Later Nov 11, 2019 25:08


    This episode of Meet the Experts is presented by Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital, Leonard Sommer. He spoke to Scott Brinker, Vice President of Platform Ecosystem at Hubspot and a renowned expert in the field of Marketing Technology. Sometimes referred to as the “Father of Martech”, Scott’s work and research has chronicled the rise of marketing technology and its impact on marketing strategy, management and business culture over the past decade. He spoke to Leonard about the rapid expansion of Marketing Technology, the disruption felt across traditional marketing mediums, and how companies can better equip themselves to scale up their digital marketing.

    Breaking Open the Leadership Gender Divide with Dr. Rosa Kriesche

    Play Episode Listen Later Nov 6, 2019 19:41


    "You need to have role-models and you need to have mentors in order to help women to get to the top." In this week’s Meet the Experts, Julie spoke to Executive Strategy Director at the Service Plan Group and recent Berlin School Graduate, Dr. Rosa Kriesche about her Executive MBA thesis, titled ‘The Leadership Ideal: Style Values and Sex Role Stereotypes’ and it addresses the facts behind the leadership gender-divide in the Creative Industries and asked how we can be doing more to empower women in these fields. Rosa’s thesis went on to win the Michael Conrad ‘Outstanding Thesis’ Award this year.

    Forces at Play: The Push and Pull of Innovation with Katja Nettesheim

    Play Episode Listen Later Oct 14, 2019 34:59


    "When you have a pre-programmed way of doing things, you tend to repeat it. That's your lifeline. Innovation tries to break through this psychological pattern." This week we interviewed Katja Nettesheim, Founder and Managing Director of Mediate_, Professor of Digital Transformation at Steinbeis School, and guest speaker at our Executive MBA in Creative Leadership. Katja is focused on discovering & implementing smart new ways to boost a company’s revenue, especially in unchartered territory such as the Digital Transformation. Her philosophy consists of building digital businesses together with her clients - mediating not only digital revenues, but also cultural change. She hosted a panel as part of our EMBA program titled 'European Digital Transformation and Innovation Landscape' with Cem Ergün-Müller, Head of Digital Open Space at Deutsche Telekom, Moritz Klämt, Global Digital Director at Henkel and Daniel Simon, CCO at Aperto.

    Vetting the News with Paul Glader

    Play Episode Listen Later Aug 28, 2019 13:44


    "Newsroom leaders have to bring creativity to this discussion." This July, we celebrated a new class of creative leaders at our annual Graduation Day. One of the graduates was journalist, entrepreneur and professor, Paul Glader. He sat down with us to discuss his Berlin School journey and his Executive MBA Thesis: Vetting the News - Solving Information Pollution in the Post-Truth World.

    The Difference Between Smart Asses and Assholes with Gabriel Schmitt

    Play Episode Listen Later Aug 28, 2019 22:04


    "Things change. We need to not only accept change, but encourage change." Meet the creative mind behind the ‘Burger King Whopper Detour’ - Gabriel Schmitt, Berlin School Executive MBA Participant and Executive Creative Director at FCB NY. Whopper Detour is the turf-invading campaign which invited BK customers to order a Whopper for 1¢, but only when the app was activated on or near the grounds of Mc Donald’s! We spoke to Gabriel about the fierce success of the campaign, the fine line between being "a smart ass and an asshole", and the importance of embracing industry change to create streamlined creative strategy and agency culture. If you're not familiar with the Whopper Detour, you can check out the campaign here: https://www.youtube.com/watch?v=qlOJXVnDqnc

    'From A to Me' - The Stories of Women in Leadership with Keryn Nossal

    Play Episode Listen Later Jun 26, 2019 18:36


    "It's important to use your position, however big or small that is, to effect as much good as you can." Keryn Nossal is an Executive MBA participant with a story to tell. Several stories, in fact. Keryn is the Founder and Managing Director of Fancy Films, a women-run creative content agency based in Melbourne, Australia. Inspired by the #MeToo Movement in 2018, Keryn and her team created ‘From A to Me’ as part of the #100DaysforChange project in Australia. The web-series, which recently won the International Award of Distinction at the US 2019 Communicator Awards, documents the stories of a diverse range of women breaking the glass ceiling of their industries and speaking out for those still fighting for their voice. During her visit to Cannes Lions, Keryn took some time out from the busy festival to speak to Julie at the Berlin School about creating 'From A to Me', the experience of running a women-led organisation, and the importance of using powerful voices to give others a seat at the table. You can find out more about 'From A to Me' here: https://fromatome.com.au

    LivMundi: Catalyzing Sustainability Through an Inclusive Festival

    Play Episode Listen Later Jun 12, 2019 15:48


    "the catalytic change depends on creating a sustainability market-place of people and actions." Throughout the month of June, Rio will play host to LivMundi Festival - a month-long series of events encouraging leaders and local community members of all backgrounds to come together and take action on sustainability through projects, installations, talks and educational initiatives. We spoke to LivMundi Founder, Luciane Coutinho, and Curator, Ana Lavaquial - both Berlin School alumni - about the festival's origins, the role of creative leaders, and the importance of inclusivity and education to the conversation on sustainability. You can find out more about LivMundi's ongoing initiatives here: https://www.livmundi.com

    SXSW 2019: Striving for Creative Excellence in Journalism with Ellen Schuster

    Play Episode Listen Later May 14, 2019 22:00


    "I think the human factor in journalism is getting stronger." In our final dispatch from this year's SxSW festival, we spoke with Head of Digital Programming at Deutsche Welle At this year's festival, Ellen caught up with Managing Director of XQ Digital and Berlin School alumnus, Leonard Sommer, and discussed the most interesting trends shaping the world of technology and striving for ethical journalism in a world of complexity and adversity.

    SxSW 2019: Emotional and Artificial Intelligence with Magdalena Rogl

    Play Episode Listen Later May 7, 2019 9:44


    "Most people think you can't learn empathy. I think you can - you can train it." In our 2nd dispatch from this year's SxSW festival, we chatted with Head of Digital Channels for Microsoft Germany, Magdalena Rogl. She sat down with Managing Director of XQ Digital and Berlin School alumnus, Leonard Sommer and they discussed the role of empathy and emotional intelligence in a position of creative leadership, as well as the need to implement A.I. ethically.

    Incubating Innovation in China with Bessie Lee

    Play Episode Listen Later May 7, 2019 16:32


    "To stay relevant to the consumer, you need to constantly come up with new offerings and new ideas." This week's special guest is Bessie Lee, Founder and CEO of Withinlink, a China-based startup incubator and early stage venture fund, focused on Marketing Technology that supports China's media communications industry. Lee spoke with Julie from the Berlin School about her work at Withinlink, the trends and challenges of innovating and staying relevant in China, and some key advice for empowering innovation in large organizations. Bessie Lee will be leading a session with our Executive MBA class as part of this year's Asia module. Find out more about our part-time, flexible Executive MBA program here: https://www.berlin-school.com/executive-mba

    Creativity is a Force for Good: Multicultural Advertising with Luis Miguel Messianu

    Play Episode Listen Later Apr 29, 2019 22:12


    "I think it's important that we demonstrate that creativity can be a force for good." In this week's episode, we spoke to Executive MBA participant, Luis Miguel Messianu - CEO of Alma and ground-breaking voice in multicultural advertising. Alma has made a name for itself by being fearless in tackling complex, social issues in campaigns such as 'Your Hero Needs You', the 'Just DOnate it' campaign with Nike, and the '#GuacIsBack' campaign which took a moving stance against gun violence in the wake of the Parkland school shooting in 2018. Julie from the Berlin School spoke to Luis about multi-cultural campaigns and why diversity in representation is vital, now more than ever. Luis Miguel will also be a guest speaker at this year's Cannes Creative Leaders Programme. Read about the full programme here: https://www.berlin-school.com/cannes-creative-leaders-programme

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