Return On Disruption

Pitchard Nixon and Keith Performance Indicator welcome Link Dinn back into the brief-in bunker to run some technical marketing exercises. Listen to them cook and devour all the learnings. Follow Pitchard Nixon on LinkedIn and send your questions & pitches to info@returnondisruption.com

In celebration of our 50th episode, we are releasing a bonus episode from the vault. Lincoln Dinn joins the Disruption Duo to tackle an all too common office efficiency problem.

The first of our 3-part series with the connected king, Link Dinn. This guy has so much earth shattering knowledge we needed to break up the content and administer it in 3 separate doses. In this episode, Link crushes a home run-slam dunk, showing us how we could elevate the LifeStraw industry. KPI then hops in the saddle and suggests a couple ways we could improve a classic TV show with the help of AI. Follow Pitchard Nixon on LinkedIn. Send any questions or pitches to info@returnondisruption.com

Saddle up and get ready to get your mind #disrupted. The ROD Dream Team are back and ready make some predictions that will melt your brain and change the way you think about all things 2024. With the help of Duke $ellington, the bad boys of marketing breakdown the trends and opportunities you can expect to see this year. Don't forget to connect with Pitchard Nixon on LinkedIn and submit any questions to info@returnondisruption.com.

The Canadian Bad Boys of marketing are back! Join Pitchard Nixon, KPI and guest Duke $ellington on this special episode as they dive into the highs and lows of 2023 - recapping the winners who soared to success and the losers who stepped in the equivalent of marketing dog shit. From global trends to individual triumphs, the fellas analyze the events that shaped the year and explore the lessons learned from both victories and defeats. Tune in for a insightful journey through the memorable moments that defined 2023

HeyHey Target Audience! The ROD team is hard at work putting together a new season of the podcast - but wanted to make sure you get your content fix! This recording is from a live event earlier this year where we were asked to make predictions for FY22. Big shout out to Keith and Paul, as always, for dropping absolutely huge knowledge bombs and continuing to push the limits on thought leadership!

Episode 45 - Chudley Boys Swimwear and Nano-nudging Canada's #3 marketing podcast to watch in 2021 is officially BACK. Dust off your ear pieces and get ready to devour some content - cause the bad boys of marketing are back and they are ready to feed you. They catch up. They pitch. And they crush some home run slam-dunks. A special call out to our target audience - we need some names for the pitches discussed in this episode! Please reach out to Pitchard Nixon on LinkedIn or submit any ideas to info@returnondisruption.com. Can't wait to reconnect offline!

One of our most important episodes to date, we break down Gary Vee's NFT drop. Follow along here: https://veefriends.com/library/A Merch: https://www.teepublic.com/user/cooljays Connect with us at info@returnondisruption.com or Pitchard Nixon on LinkedIn.

SOUND THE ALARMS - IT'S A BONUS EPISODE! In the episode we reimagine what corporate America would look like if it were more like professional sports. Trades, drafting, farm teams and so much more! Paul Chart with the assist! Hit us up at info@returnondisruption.com or connect with Pitchard Nixon on LinkedIn. Merch at https://www.teepublic.com/user/cooljays Let's connect offline soon!

A big and huge episode with friend of the show Paul Chart, the Mall Copportunitst. He wastes no time dispensing and doling out a ton of #CryptoAdvice. KPI then turns around and pitches a homerun-slamdunk that will disrupt the entire dental hygiene landscape. Its a huge episode with a huge guest - enough said. Follow Pitchard Nixon on LinkedIn. Emails, pitches, questions to info@returnondisruption.com ROD Merch: https://www.teepublic.com/user/cooljays

The ‘Magnificent 3’ are back together once again! Lincoln Dinn returns to the Brief-in Bunker to drop knowledge bombs and blow up your mind palace. After getting an update on previous pitch ‘Heat or Treat’, we jump right into things and talk #Crypto, #NFTs, #Sponsorship, #Vaccines, #Blackmail, #Forks and so much more. As mentioned previously - big shout out to Feedspot for naming us the #3 Canadian Marketing Podcast to watch in 2021. Link to list here: https://blog.feedspot.com/canadian_marketing_podcasts/ As always - any pitches, questions or feedback can be sent to info@returnondisruption.com. And please, please connect with Pitchard Nixon and Lincoln Dinn on LinkedIn!!

Lordy, Lordy - look who’s forty. We did it. Forty game-changing episodes . This is obviously a huge milestone, so we made sure to make this a special, special episode. We brought it back to the original format and even brought back our original guest - Duke $ellington. Legendary episode. Sincere apologies to all our haters… we know you live to hate on us, so maybe just a quick piece of advice - never bet against disruption. Connect with Pitchard Nixon on LinkedIn or email us at info@returnondisruption.com.

Quick warning to our Target Audience - this episode might blow your fucking mind. The bad boys of marketing were lucky enough to sit down with former stunt man and current token genius, Non-Fungible Tony! The dude is a fracking well of knowledge. He was kind enough to help the boys figure out what exactly they should be tokenizing (*hint - think EVERYTHING) and lends his expertise to some next level pitches and some fun marketing games. Also - Edgar Allan Flow Chart was there! Make sure to connect with Pitchard Nixon on LinkedIn and send your pitches, questions and fan mail to info@returnondisruption.com

This week the bad boys of marketing hop in their time machine and take a look at the winners and losers of Q1 2021. So epic. Don't forget to send your pitches, questions or comments to info@returnondisruption.com and connect with Pitchard Nixon on LinkedIn.

Buckle up. Strap in. And hold on for dear life - we got some blazing hot quick pitches aimed straight at your mind palace. Paul Chart joins the Bad Boys of Marketing as they get their pitching muscles ready for spring training. Nothing is off the table, as the boys talk: goats, hobby generators, goats again, virtual office training and leadership camp. Don’t forget to connect with Pitchard Nixon on LinkedIn and send any questions or pitches to info@returnondisruption.com

It’s the day all #marketers and #advertisers look forward to - the Christmas of the NFL season and the Super Bowl of Marketing, it’s our 2021 SUPER BOWL EPISODE. This year, the bad boys of marketing welcome Edgar Allan Flow Chart to the brief-in bunker to help break down this year’s top commercials. Don’t forget to connect with Pitchard Nixon on LinkedIn or send us an email at info@returnondisruption.com. Links below to some of the ads discussed in this episode: Good Doctor https://www.youtube.com/watch?v=Zj0VYpQB7p0 The Rookie https://www.youtube.com/watch?v=iPfxv5j4tYQ   Virgin Radio - Chair Girl https://www.youtube.com/watch?v=yQz8w0Fmdbk   Virgin Radio - Promo https://www.youtube.com/watch?v=pnFpGAyHwdE

Oh my sweet Target Audience, I hope you’re sitting down because we have an absolutely humongous episode. A couple weeks ago we were lucky enough to sit down with Corporate Hematologist, Steve Peligroso. Steve helps us break down the science of Corporate Hematology and graciously drops non-stop learning lessons on our raw asses. We also look at a live case study and watch Steve cook up a cocktail prescription on the spot. The dude is legendary. Subscribe and listen to Two Reels Pod here: https://podcasts.apple.com/us/podcast/two-reels/id1494498792 As always, please hit us up at info@returnondisruption.com and connect with Pitchard Nixon on LinkedIn.

Another hugely big episode this week! The very first Return On Disruption ‘Alumni check-in’ with guests Mike and Jamaaaaal. You obviously had to know that the bad boys of marketing were well connected disruptors who have a network of absolute rockstars. We wanted to circle back and connect with some alumni who knew Keith and Pitchard before they became the industry giants they are today. The best part? We don’t waste anytime catching up or talking about our roots. Like any good marketer - we ignore everything behind us and look to the future. In this episode we chat Game Stop, bespoke Treasure Hunts and so much more. We obviously don’t miss an opportunity to flex some startup muscles and play a quick App-Game. Big big episode. Got ideas? Connect with us at info@returnondisruption.com or connect with Pitchard Nixon on LinkedIn. Let’s reconnect offline soon!

We dig into our archival content crate and dust off some old learning lessons from over a year ago. This was originally recorded just after hearing the tragic news of Kobe Bryant’s passing. Although he may be gone, we are still learning from him everyday. Send any questions, comments, thoughts or pitches to info@returnondisruption.com and don't forget to connect with Pitchard Nixon on LinkedIn.

Wowowow. BIG BIG CONGRATS to our Target Audience for making it to 2021! We fucking did it. Only smooth sailing from here on out! First episode of 2021 - and it’s a big one. We welcome Owen Davies back to the Brief-in Bunker and get his help refining a couple home-run slam dunk pitches. The dude is wild and cool af. We also make sure to keep our minds sharp by running a quick App game exercise. Do yourself a favour and check out Owen’s music: https://owendaviesmusic.bandcamp.com/music And follow @owendaviesmusic on Facebook If you have any questions, fan mail or pitches, send them to info@returnondisruption.com or connect with Pitchard Nixon on LinkedIn. Ciao babes.

Ho Ho HOLYSHIT! The bad boys of marketing are back with some holiday hustle content. This was the last episode of 2020 and we are so happy that we are finally getting this out to our Target Audience. Featuring our resident WISEMEN - we got Edgar Allan Flow Chart and Duke $ellington to help us talk holiday opportunities, SWOT Santa Clause and generally just disrupt the status quo with their innovative mindset. Connect with Pitchard Nixon on LinkedIn or hit us up at info@returnondisruption.com with any thoughts, pitches or questions.

We had so many incredible submissions for our pitch competition that we needed to create a wild card play-in situation. The pitches you hear today are fighting for the final spots in the FINAL ROUND of our very first Return on Disruption pitch competition. Some new voices, some familiar voices - and always a ton of disruption. Strap the fuck in, idiot. The competition begins now… Remember to submit your pitches, questions or complaints to info@returnondisruption.com or connect with Pitchard Nixon on LinkedIn.

Strap in for a SpooOOOooooOooOoooooOOooooooky episode. Live from the brief-in bunker, the bad boys of marketing welcome visionary Link Dinn back to the show. They waste no time dropping knowledge bombs and slam dunking home run pitches. Perfect episode to enjoy this halloween eve, or whenever - since these ideas are pretty much evergreen. Thanks again to Link for stopping by! Remember to connect with Pitchard Nixon on LinkedIn or submit your ideas, questions or pitches to info@returnondisruption.com

Ayohh what the fuck is GOOD target audience! The bad boys of marketing are deep into the submissions for the first ever Return On Disruption pitch competition, but they wanted to give you a quick shot of content just to get you through the month. Short but sweet episode - the disruption boys bring it back to basics with 3 homerun-slamdunk quick pitches. They just can’t help but disrupt the whole damn game… Remember to submit your pitches, comments, questions to info@returnondisruption.com or connect with Pitchard Nixon on LinkedIn. Let’s circle back and reconnect offline!

The bad boys of marketing are back! And we are celebrating our 27th episode - which is one of the biggest milestones you can achieve in the podcast world. To celebrate, we talk about what has made Return on Disruption survive the test of time and share our advice for content creators trying to break into the scene. We also fix the post office. Big thanks to our incredibly special guest Edgar Allan Flowchart for lending his time and unparalleled expertise. Send us your questions and your pitches to info@returnondisruption.com or connect with Pitchard Nixon on LinkedIn.

The very first Return On Disruption pitch competition. Only 1 rule - there are no rules.... Send us your pitch: Info@returnondisruption.com Or connect with Pitchard Nixon on LinkedIn

Ring the alarms cause it’s another MASSIVE EPISODE ALERT. We got the braintrust back in the saddle - both Edgar Allan Flow Chart and Paul Chart join us this episode to drop off some knowledge bombs and spicy learning lessons. We cover it all this episode, but the two highlights: 14:14 - we SWOT the concept of ‘social bubbles’ and rehash the idea of Zorb infrastructure 35:00 - we breakdown a new Case Study on Kombucha Makes sure to connect with Pitchard Nixon on LinkedIn or send your ideas, suggestions or feedback to info@returnondisruption.com. Can’t wait to reconnect offline soon.

What’s going on Target Audience! Your bad boys of marketing are back with another summer update to keep your content machines spinning and brain thinkers sharp. This week we quickly check-in on KPI’s Uncle Hamlet musical and do a quick landscape study of current trends off the top. We then get into 2 QuickPitches which turn into massive HomeRun-SlamDunks. Another huge episode. Check out ReturnOnDisruption.com and connect with us if you have any questions, suggestions or pitches. And hey, please connect with Pitchard Nixon on LinkedIn. Let’s reconnect soon!

Wattup Target Audience - it’s been a minute!! We figured it had been a while, so we wanted to check-in to make sure y’all are still on your grind and just give you a little shot of content to get you through this next stretch of summer. In this episode we check-in on KPI’s passion project: Uncle Hamlet and practice some shot clock pitches - just to keep us honest and to make sure we are staying sharp. Follow Pitchard Nixon on LinkedIn and checkout returnondisruption.com to stay up to date. *Please note* In this episode we forgot the name of one of the more important figures in the LMFAO & Party rock crew, Q - Da Hypeman. We’d like to take this moment to apologize to Q, LMFAO and the whole party rock crew.

We have a very, very special episode this week. We here at ROD are well known for being in tune with our Target Audience and basically going to war for them, every second of every day. So this week we decided to check in with one specific fan and pitch-test a few new ideas to see if it's the type of content our audience would love. And let me tell you- the student, has become the master. We talk new segment ideas “medium roast/hot takes” and “ideas from left field” both of which are currently available to be sponsored. Connect with Pitchard Nixon on LinkedIn and checkout ReturnOnDisruption.com to stay up to date on on things disruption. Let's reconnect soon!

Grab your hat, saddle up and hold on tight - cause this episode will buck you if you're not ready. A few weeks ago we recorded an episode with customer service expert and new best friend, Rootin’ Tootin’ Trouble Shootin’ Jimmy. This guy is a legend. We quick pitched him. Ran customer service role playing scenarios. And dunked not one, but two app games. There is a learning lesson basically every other sentence, so don't be afraid to listen twice... As always, be sure to connect with Pitchard Nixon on LinkedIn and checkout ReturnOnDisruption.com to stay up to date and share the podcast! Looking forward to circling back and reconnecting offline soon!

The Return On Disruption booking team has simply outdone themselves again. This week we got the man, the myth and the ultimate LinkedIn connection: Link Dinn. Link generously shares some stories from his grandfather (Market Din) and gives us a quick lesson on the “Egypt strategy.” Luckily we were sitting down, because what happened next was some next level shit. The guy pitches not one, but two beauty homerun-slamdunks. And he wasn’t finished there…Link left enough gas in the tank to show us his approach to “selling a pen.” Huge episode. Connect with Pitchard Nixon on LinkedIn and checkout returnondisruption.com to stay up to date. Let’s circle back and reconnect soon!

Keith is away this week, so Pitchard has decided to host office hours and offer extra help to any emerging marketing and advertising professionals looking for advice. We dug deep into our roledex and our LinkedIn networks and were able to secure two amazing guests - Duke $ellington & Paul Chart. We talk life hacks during a pandemic, the BackLine workers, phase 1 opportunities, and of course- Nutrigrain Checkout ReturnOnDisruption.com or connect with Pitchard Nixon on LinkedIn to stay up to date. Let’s reconnect soon!

Make sure you're wearing your sunglasses - because this episode has so much star power, you’ll go blind if you look directly at it. This week we have writer, 'pengineer' and hotdog activist ANNA MAXYMIW on the show! If that weren’t enough, we also call in our good friend and audience favourite, Edgar Allan Flow Chart to help us dunk some fresh and fast pitches. Just a huge episode. Keith and Anna both brought incredible pitches to the show this week. We also go back to our roots and practice some classic marketing and advertising exercises. Huge thanks and shoutout to Anna for lending her time, knowledge and expertise. Checkout DIRTY WORK and more of Anna’s work here: http://www.annamaxymiw.ca/ Connect with Pitchard Nixon on LinkedIn and go to ReturnOnDisruption.com to stay up to date or pitch any of your own ideas. My Ding- a-ling: https://www.youtube.com/watch?v=UaEC-lWSlmI

Sound the alarms - we got another absolutely HUGE episode on our hands. Our good friend, singer-songwriter and newly minted Pennywise salesmen of the year - Owen Davies is our guest this week. This dude is next level. He breaks down the music industry, telling us what it takes to go viral and walks us through his patented approach to making the filthiest of hard-slappin' bangers. As if that wasn't enough, he turns around and pitches us an absolute home-run slam-dunk, sells us some pennywise and creates an app on the spot. What can't this guy do? All music featured in this episode is courtesy of our friend Owen Davies. To stay up to date and listen to his new music, check out his stuff here: https://owendaviesmusic.bandcamp.com/ Don't forget to connect with Pitchard Nixon on LinkedIn and check out returnondisruption.com to send us any questions or pitches. Looking forward to reconnecting offline soon!

Well we back at it again - straight up getting LEGENDS on the podcast! This week, we have the influencer's influencer: Ian Flüēnsr. Massive episode to say the least. We got 2 pitches, a new segment and a classic segment. All we can say is, buckle the fuck up - stand back and witness greatness. Connect with Pitchard Nixon on LinkedIn and visit ReturnOnDisruption.com for all the latest news. Can't wait to reconnect offline.

Absolutely huge episode! Pitchard and Keith sit down with Jenny Lea from their favourite Vancouver trio @weareIMUR. The three discuss classic corporate takeover strategies and get into some next level pitches. The ROD boys also take advantage of having a music industry expert in the Brief-in Bunker and get Jenny to break down how she would sell the world some Pentatonix. Don’t miss this one! Looking forward to reconnecting offline soon! Listen to I M U R: imurmusic.com Connect with Pitchard Nixon on LinkedIn

Absolutely massif episode! Our first episode with Englishman Reggie Snax. He challenges us to break away from our North American worldview and adopt a UK mentality. He also teaches us a few sayings and english business customs, so you can be ready for your next trip across the pond. Connect with Pitchard Nixon on LinkedIn and let's reconnect offline soon!

Our last instalment of the COVID-19 content check-ins! We assembled the best and most creative minds in the industry to come together to form the Emergency Marketing Panel. Their purpose? To cut through the BS and answer YOUR questions. Work from home tips, leveraging the crisis, viral trends, cruise line marketing pivots … you name it, we solve it. Featuring: -DUKE $ELLINGTON -EDGAR ALLAN FLOW CHART -PAUL CHART MALL COPPORTUNITY Connect with Pitchard Nixon on LinkedIn and let’s reconnect offline soon!

Our fourth instalment of quarantine content! We check-in with growth-hacker and industry expert Edgar Allan Flow Chart. We reminisce about some older pitches and see if we can improve on any of them given the current climate. We also discuss some great ways to stay focused and keep our skills sharp in these trying times. The man is a legend. As always - find and connect with Pitchard Nixon on LinkedIn. Please email any ideas, pitches or fan mail to info@returnondisruption.com and we will do our best to get back to you or even feature you on the show. Can't wait to reconnect offline. Stay safe!

Our third instalment of covid-19 quarantine content! We check-in with the King of Grains (long may he reign!), the Mall-Copportunist himself - Paul Chart! Paul gives us an update on where he's at and how he's leveraging this great opportunity to push product. We also get back to our roots and use this opportunity to throw a piping hot fastball of a pitch at Paul - will he be aligned? Check it out! Please, please connect with Pitchard Nixon on LinkedIn. Hope to circle back and reconnect with you all soon!

In this second episode of our quarantine content - we check-in with advertising titan and good friend of the show, Duke $ellington! He breaks down how he and his team are currently leveraging the coronavirus opportunity and where he's currently living. We also take advantage of having the brain trust together again and look to SWOT covid-19. While other podcasts are tip toeing around the issue and leaning into the escapism trend, the Return on Disruption team is the only podcast going face to face with pandemic and giving you the raw, real and no bullshit side of the story. Make sure to follow Pitchard Nixon on LinkedIn. As always, we look forward to circling back soon and connecting offline. Stay safe!

The first episode in our COVID-19 Content Check-ins! And what a treat it is...We were privileged to be joined by our new friend and innovator - Hardwick Technovsky AKA. Hard Tech. This guy is on a different level. Creative hustler meets innovative leader. We talk about the different ways to leverage this pandemic/opportunity and how we are currently staying safe. Later on, Hard Tech pitches us 3 absolute bangers - are they homerun-slam dunks? Listen to find out! As always, please connect with Pitchard Nixon on LinkedIn and we look forward to circling back and reconnecting offline. Stay safe!

SPECIAL EPISODE ALERT!!! It's the day all #marketers look forward to...the SUPER BOWL. Keith and Pitchard break down the top commercials from the 2020 event and talk about trends to expect following the big day. Also, in celebration of Kobe Bryant's legacy - the bad boys of marketing pitch their new ideas in under 24 seconds. If that wasn't enough, they up the ante and get prompted by a random word generator - creating an entire business in 8 seconds and then pitching it back under 24 seconds. You don't want to miss this one! Let's connect offline!

FIRST EPISODE OF 2020 AND FIRST EPISODE OF SEASON 2. We had to do it big for our first episode, so we went out and got the industry master - Paul Chart Mall Copportunity! We SWOT snowstorms, talk about our #2020resolutions, play some marketing games and sound the first #PIVOTALARM of 2020. We also asked Paul Chart to give us his famous sales pitch and to "sell us this penicillin" Connect with Pitchard on LinkedIn to hear more about "2RVTH 4VR5+" or to grab a coffee

This is the Season 1 Finale! Huge thanks to our Target Audience for the support this season. We are thrilled to announce we will back for a second season, starting in late January! In this very special episode, we have Duke $ellington and Edgar Allen Flow Chart in the Brief-in Bunker to help us wrap up 2019. We talk about what's on our Christmas wishlist, our predictions for 2020 and our Top 5 content gods of 2019. Of course, you know we gotta SWOT the holiday season too! Connect with Pitchard Nixon on LinkedIn and look back at our Ad-vent calendar for a ton of great content. Let's connect offline!

A very special edition episode! Duke $ellington returns to share his expertise and his Black Friday goals. We #talkturkey and #sellpens - 2 BRAND NEW segments on our show. As always we keep it 100 and cut through the BS and give it you straight. Connect with Pitchard Nixon on LinkedIn to stay up to date with the Return on Disruption Ad-Vent calendar which will feature new daily content #treats for our target audience. Connect with us offline!

Our first live episode recorded in Toronto! We have some very special returning guests and we don't waste anytime getting into it. We SWOT Halloween, talk about how brands should be leveraging the big day and a cool new concept called 'triangle marketing'. We of course keep it 100 and talk pitches: Texts from the grave, Is my Costume Offensive? and PVT. Plus we have the one and only Chef Clon from @tytysrysry on the axe, keeping it spicy all night. Let's connect!

Another special edition episode! We had to come back in the booth and talk about Nature's most disruptive season: the fall time. Lots of change in the air, which means a lot of opportunity. We talk about the 5 things every marketer should be learning from Nature. We talk #slamazon, politics, football and of course, we play some games... Enjoy and let's connect offline soon!

SPECIAL EPISODE! No guest this week, so Pitchard and Keith get back to the basics. They cover everything from the strengths and weaknesses of the Raptors property fresh after their championship win 3 months ago, to advice on reaching out. This episode also features "fast pitches" Bachelor in Parentsdise and Alibibye. Stick around to the end to hear which Raptors the guys think should be featured on Drake's inevitable championship song!

What can we say about this episode! We got the industry's best growth hacker... I don’t know how, but we got him on the pod. Edgar Allen Flow Chart, the growth hacking samurai himself. This sode is so next level - we don’t want to give anything away. We get into some awesome pitches and a app game for the years. It gets a little nsfw but hey - it's us, what do you expect.