Rodeo Marketing Show | Horse Radio Network

Follow Rodeo Marketing Show | Horse Radio Network
Share on
Copy link to clipboard

Podcast dedicated to the business of marketing rodeos, horse shows and equine events. Hosted by Mike Donnell and Kacee Willbanks and part of the Horse Radio Network.

Horse Radio Network


    • Apr 29, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 50 EPISODES


    More podcasts from Horse Radio Network

    Search for episodes from Rodeo Marketing Show | Horse Radio Network with a specific topic:

    Latest episodes from Rodeo Marketing Show | Horse Radio Network

    Rodeo Marketing 50 – Rodeo Marketing Expert Kelly Trace, Barrel Racer & Video Blogger Maddie Kemp

    Play Episode Listen Later Apr 29, 2018


    Mike and Kacee are joined by Rodeo marketing expert Kelly Trace to talk about getting youth involved in rodeo through school trips and Maddie Kemp shares how she uses her passion for barrel racing to create fans through her YouTube video series.

    Rodeo Marketing 49 – Katie Schrock of Western Lifestyle and Jessica Estochin of Stubborn and Southern

    Play Episode Listen Later Apr 12, 2018


    Jessica Estochin of "Southern and Stubborn" tells us how her passion of horses, cowboys and cowgirls brought her to want to help those that sacrifice so much for to pursue their Rodeo dreams.  Plus, Katie Schrock of "That Western Life" shares how she devotes her efforts to promoting the people, products and organizations involved in rodeo, agriculture, ranching and the western way of life.   Listen in...

    Rodeo Marketing 48 – Rodeo Entertainment Personality Bert Davis and Creator of Social Media Series “Behind The Alley”

    Play Episode Listen Later Mar 30, 2018


    Bert Davis chats about how rodeo specialty acts can help rodeo committees market their events, while Amber Manley chats about her social media video series, "Behind the Alley." Listen in...

    Rodeo Marketing 47 – Professional Bull Riders’ CEO Sean Gleason Their New Streaming Video and Two Major Rodeo Forays

    Play Episode Listen Later Mar 15, 2018


    Professional Bull Riders' CEO Sean Gleason talks about PBR's new streaming video service and two major forays into rodeo. Listen in...

    Rodeo Marketing 46 – Karl Stressman, President of the United States Team Roping Association and Jan Horsfall, President of Maxletics

    Play Episode Listen Later Feb 28, 2018


    New USTRC president Karl Stressman discusses future plans for the Association and Jan Horsfall describes his firm's unique approach to social media based sponsorships and its potential for rodeo contestants. Listen in...

    Rodeo Marketing 45 – St. Paul Rodeo G.M. Cindy Schonholtz, WPRA Sponsorship Consultant Dave Jordan

    Play Episode Listen Later Feb 15, 2018


    Cindy Schonholtz shares her thoughts on how everyone involved in rodeo can do their own part to support the sport while Dave Jordan chats about the continuing sponsorship growth at the WPRA.

    Rodeo Marketing 44 – Shane Hanchey from The Cowboy Journal and Phillip Kitts, owner of Avid Visual Imagery

    Play Episode Listen Later Jan 30, 2018


    Shane Hanchey describes the goals of the brand new online magazine, The Cowboy Journal, while Philip Kitts discusses the role of social media today when promoting a rodeo marketing service. Listen in...

    Rodeo Marketing 43 – Warriors and Rodeo, Ace High Roughstock Academy, and Content Marketing In 2018

    Play Episode Listen Later Jan 15, 2018


    Courtney Phillips introduces us to Warriors and Rodeo; and, Hanna Cervi describes the activities of the Ace High Roughstock Academy. Listen in...

    Rodeo Marketing 42 – Steve Rempelos, Chief Marketing Officer of the PRCA and Legendary Barrel Martha Josey

    Play Episode Listen Later Jan 2, 2018


    Steve Rempelos reviews new pro rodeo marketing efforts for 2018 and Martha Josey talks about Barrel Racing. Listen in...

    Rodeo Marketing 41 – Alexis Bloomer Enhancing Your Brand, Tina Tonascia Creative Marketing Plans

    Play Episode Listen Later Dec 15, 2017


    This week we replay two of our most popular interviews; Alexis Bloomer with Breaking Media and Tina Tonascia, of the Santa Maria CA Elks Rodeo.

    Rodeo 40 – Meghann McNally, Director of Marketing North America for AGCO Corporation describes the Hesston Sowing Good Deeds Initiative

    Play Episode Listen Later Nov 30, 2017


    Meghann McNally discusses the Hesston / Massey Ferguson Sowing Good Deeds initiative to acknowledge the efforts of PRCA rodeos to benefit their communities. Listen in...

    Rodeo 39 – Professional Athlete Social Media Expert Karan Gill and Randy Bracher, Chairman of the Association of Rodeo Committees

    Play Episode Listen Later Nov 15, 2017


    Karan Gill shares his thoughts on how athletes can leverage social media, while Randy Bracher discusses the goals and activities of the Association of Rodeo Committees. Listen in...

    Rodeo 38 – Fox News’ and Former White House Press Sec Dana Perino,Montana Silversmiths VP of Events Steve Miller

    Play Episode Listen Later Oct 30, 2017


    Fox News contributor and program host Dana Perino discusses her belief in western values learned from her youth on the family's Wyoming ranch and being raised in Colorado. Steve Miller discusses Montana Silversmith's approach to event sponsorship.

    Rodeo 37 – Dr. R.C. Trotter, president of the Dodge City Roundup Rodeo and the Kansas Rodeo Association and Justen OeDell, General Manager, Total Equine

    Play Episode Listen Later Oct 15, 2017


    Professional Rodeo Hall of Fame member Dr. R.C. Trotter discusses unique rodeo ticket sales techniques and the Dodge City Roundup's multiple awards Team Equine's Justen OeDell talks about the company's recent social media guidelines for its endorsees.

    Rodeo 36 – PBR entertainer Ryan Weaver and American Quarter Horse Association marketing director Lauren Walsh

    Play Episode Listen Later Sep 30, 2017


    Ryan Weaver talks about his role in PBR's Celebrate America Tour while Lauren Walsh discusses the AQHA's many sponsorship initiatives.

    Rodeo 35 – Social Media Savvy Cowgirl Alissa Kelly, Roping Journal Editor Chelsea Shaffer

    Play Episode Listen Later Sep 15, 2017


    Alissa Kelly shares advice on how to attract and keep sponsors through social media and Chelsea Shaffer discusses a brand new media offering, The Team Roping Journal.

    Rodeo Marketing 34 – Pepper Stewart Show Helpful Tips for Marketing, Facebook How To’s for Today

    Play Episode Listen Later Aug 28, 2017


    Pepper Stewart discusses rodeo marketing from the perspective of an on-line TV host and provides some practical tips. Boot Barn's Holly Wilson discusses her company's sponsorship of more than 500 rodeos and western events. Listen in...

    Rodeo 33 – Rodeo Photographer Dan Hubbell, Colorado Cowboy Calendar with Sherry Stegall

    Play Episode Listen Later Aug 15, 2017


    Rodeo photographer Dan Hubbell discusses photography for contestant and rodeo marketing and Sherry Stegall describes the Colorado Cowboy Calendar fund raising effort for Children's Hospital Colorado Burn Center. Listen in...

    Rodeo Marketing 32- Ortho Equine President Ginny Forgy, Dale Steege Head of Med Vet Pharmaceuticals

    Play Episode Listen Later Jul 28, 2017


    Contestant sponsorship is the show's theme with Ginny Forgy discussing Ortho EQuine's social media contest to select endorsees and Dale Steege reviewing MVP's philosophy in choosing its many sponsored contestants. Listen in...

    Rodeo Marketing 31 – Ivy Hurst’s FB Live Rodeo/Barrel Racing Alerts, RFD-TV’s Billy Frey on The Cowboy Channel

    Play Episode Listen Later Jul 15, 2017


    Barrel Racer Ivy Hurst chats about her popular FaceBook group page FB Live Rodeo/Barrel Racing Alerts and RFD-TV's Billy Frey discusses the network's brand new offering, The Cowboy Channel which made it debut on July 1.

    Rodeo Marketing 30 – Professional Armed Forces Rodeo Association and Ride TV

    Play Episode Listen Later Jun 29, 2017


    James Hastings introduces the Professional Armed Forces Rodeo Association and Amanda Morris reviews the programming mix of Ride TV.  Listen in...

    Rodeo Marketing 29 – Daryl McElroy with Texas Bronc Riders Association, Tuff Hedeman with Championship Bull Riding

    Play Episode Listen Later Jun 15, 2017


    On today's show listen in to Darryl McElroy with Texas Bronc Riders Association and Tuff Hedeman with Championship Bull Riding.

    Rodeo Marketing 28 – Rodeo Stock Contractor Kirsten Vold, Days of 47 Cowboy Games GM Tommy Joe Lucia

    Play Episode Listen Later May 29, 2017


    Kirsten Vold describes the role of a stock contractor in making a rodeo a success while Tommy Joe Lucia describes plans for a brand new olympic - style rodeo at Days of 47 rodeo in Salt Lake City.

    Rodeo Marketing 27 – Rodeo Talk Show Host Alexis Bloomer, International Pro Rodeo Assoic. GM Dale Yerigan

    Play Episode Listen Later May 15, 2017


    Alexis Bloomer will talk about improved rodeo marketing, a topic she has championed throughout her young but varied broadcasting career and Dale Yerigan will review the progress and role of the IPRA in the sport. Listen in...

    Rodeo Marketing 26 – Hi Def Rodeo’s Ben Benavides, St. Paul Rodeo GM Cindy Schonholtz on Rodeo Animal Welfare

    Play Episode Listen Later Apr 30, 2017


    Ben Benavides' firm, HI Def Rodeo discusses how his firm helps rodeos create exciting, marketable performances. Cindy Schonholtz, GM of the St. Paul Rodeo and a recognized rodeo animal rights expert discusses this issue from a marketing perspective.

    Rodeo Marketing 25 – Rodeo and Drone Racing Exec Joe Scully, Team Equine’s Justen OeDell

    Play Episode Listen Later Apr 15, 2017


    Rodeo announcer, rodeo association exec and drone racing exec Joe Scully describes what rodeo and drone racing have in common. Justen OeDell of Team Equine shares his thoughts on the role of the firm's 25 endorsees.

    Rodeo Marketing 24 – Cassie Emerson of FloRodeo.com and Ruth Nicolaus of Nicolaus & Associates

    Play Episode Listen Later Mar 29, 2017


    We speak with Cassie Emerson of FloRodeo.com which produces and distributes online news and features covering 23 different sports and Ruth Nicolaus provides tips she has learned from providing marketing support for numerous rodeos held in small and mid-sized markets. Listen in...

    Rodeo 23 – Santa Maria Elks Rodeo CFO Tina Tonascia, Premier Timed Events Founder Casey Mahoney

    Play Episode Listen Later Mar 15, 2017


    Tina Tonascia, Chief Operations Officer of the Santa Maria (CA) Elks Rodeo will share some of the promotional events her team has created including a kids event for 6,000 third graders while Casey Mahoney will discuss how he has capitalized on team roping's popularity to create a fast growing on-line competition.

    Rodeo Marketing 22 – Rodeo Tax Specialist Ernest Lee, Kirby Cannon Co-creator of the Mini Bareback Riding World Championship

    Play Episode Listen Later Feb 27, 2017


    Ernest Lee of RodeoTax.com discusses how specific income tax rules and regulations apply to rodeo contestants, specialty acts and others in the sport and Kirby Cannon gives a little insight to building an association from the ground up.

    Rodeo Marketing 21 – Marketing Specialist Kelly Trace, Leadership Development Trainer Sarah Bohenkamp

    Play Episode Listen Later Feb 15, 2017


    Kelly Trace whose internet marketing firm represents the Silver Spurs and Ram National Circuit Finals rodeos offers advice to rodeo committees and Sarah Bohnenkamp talks about the importance of a positive mental attitude in a competitive environment.

    Rodeo Marketing 20 – Rodeo Media Personality Jason Hetland ,Chris White from Chase Hawks Memorial Association

    Play Episode Listen Later Jan 29, 2017


    Jason Hetland of The Rodeo Roundup talks about the planning and scope of his programs and Chris White from Chase Hawks Memorial Foundation discusses the origin of the multi-event weekend that make up what's known as The Chase Hawks.

    Rodeo Marketing 19 – PBR’s Michael O’Brien on Iron Cowboy, Rodeo Broadcaster Steve Kenyon

    Play Episode Listen Later Jan 11, 2017


    Michael O'brien PBR's regional marketing director in Dallas talks about the IRON Cowboy bull riding event that will be part of The American Rodeo in Dallas next month while veteran online rodeo broadcaster Steve Kenyon shares his perspective about rodeo and online radio.

    Rodeo Marketing 18 – National Western Stock Show and the American Flag Feather

    Play Episode Listen Later Dec 20, 2016


    Leon Vick with National Western Stock Show and Colorado vs the World Rodeo and PRCA Commissioner Karl Stressman talking about the American Flag feather initiative. Listen in...

    Rodeo Marketing 17 – RFD-TV’s Billy Frey on The America, Val Smith Marketing & Contestant Sponsorships

    Play Episode Listen Later Dec 14, 2016


    RFD TV 's Chief Marketing Officer Billy Frey shares the reasons why The American has had such great success and previews the 2017 version coming in February. Val Smith of Rodeo Graphics shares her experience developing marketing programs for rodeos and contestants. The rodeo marketing tip features call to action action points.

    Rodeo Marketing 16 – Chance Schuknecht on Endorsee Videos, Cinch Boyd Gaming Shoot-Out with Jackie Ferrando

    Play Episode Listen Later Nov 22, 2016


    Chance Schuknecht of Silver Lining Herbs discusses the company's use of videos featuring its endorsees to help market its herbs for dogs and horses. Jackie Ferrando, special event marketing director for Boyd Gaming describes the company's long involvement with rodeo including its recent sponsorship of the Cinch/Boyd Gaming Chute Out Rodeo

    Rodeo Marketing 15 – Rodeo Clown Gizmo McCracken on Value of Specialty Acts, Wearing Many Hats with Kendra Dickson

    Play Episode Listen Later Nov 15, 2016


    Rodeo clown Gizmo McCracken talks about pursuing a dream and making it happen and WPRA Today host Kendra Dickson tells us how she wears many hats successfully and how everyone can participate in promoting their sport.

    Rodeo Marketing 14 – Lacey Stevens on Rodeo News and Jennifer Welch Nicholson on Riata Ranch Cowboy Girls

    Play Episode Listen Later Oct 27, 2016


    Rodeo News editor Lacey Stevens talks about how the magazine embraces new media and new technology to provide the best coverage for readers and advertisers alike. Riata Ranch Cowboy Girls director Jennifer Welch Nicholson talks about how specialty acts can play an important roll in event marketing.

    Rodeo Marketing 13 – PRCA Commissioner Stressman on Pink Shirts, Dunn and Campbell on The Wrangler Network

    Play Episode Listen Later Oct 14, 2016


    Karl Stressman tells the story of rodeo's Pink Shirt Night, Sam Dunn and Tim Campbell discuss The Wrangler Network.

    Rodeo Marketing 12 – Kelse Costa Discusses Noble Outfitters and Wes Davis Describes MVP Index

    Play Episode Listen Later Sep 30, 2016


    Wes Davis, Chief Content Officer at MBPindex talks about measuring athletes social media power and Kelise Costa chats about Noble Outfitters.

    Rodeo Marketing 11 – Team Roper TV and Little Britches Rodeo Association

    Play Episode Listen Later Sep 14, 2016


    Cody Corbett, producer and host of Team Roper TV talks about the growth of instructional and entertainment team roping video and Ginger Meyer reviews the impact that Little Britches rodeo has on the sport and its value to sponsors.

    Rodeo Marketing 10 – Kelly Timberman On Coming Back and Podcasting, Rick Foster Explains Justin Sports Medicine

    Play Episode Listen Later Aug 29, 2016


    Kelly Timberman talks about coming back, keeping positive and podcasting and Rick Foster tells us about Justin Sports Medicine.

    9 – Getting To Know Champions Choice Buckles and Hyndsight Vision Systems

    Play Episode Listen Later Aug 13, 2016


    Donda Cordova of Champion's Choice Buckles discusses the rodeo buckle business and Melissa Thompson from Hyndsight Vision Systems reviews the unique history of this horse travel safety system.

    Claim Rodeo Marketing Show | Horse Radio Network

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel