Rodeo Marketing Show | Horse Radio Network

Mike and Kacee are joined by Rodeo marketing expert Kelly Trace to talk about getting youth involved in rodeo through school trips and Maddie Kemp shares how she uses her passion for barrel racing to create fans through her YouTube video series.

Jessica Estochin of "Southern and Stubborn" tells us how her passion of horses, cowboys and cowgirls brought her to want to help those that sacrifice so much for to pursue their Rodeo dreams.  Plus, Katie Schrock of "That Western Life" shares how she devotes her efforts to promoting the people, products and organizations involved in rodeo, agriculture, ranching and the western way of life.   Listen in...

Bert Davis chats about how rodeo specialty acts can help rodeo committees market their events, while Amber Manley chats about her social media video series, "Behind the Alley." Listen in...

Professional Bull Riders' CEO Sean Gleason talks about PBR's new streaming video service and two major forays into rodeo. Listen in...

New USTRC president Karl Stressman discusses future plans for the Association and Jan Horsfall describes his firm's unique approach to social media based sponsorships and its potential for rodeo contestants. Listen in...

Cindy Schonholtz shares her thoughts on how everyone involved in rodeo can do their own part to support the sport while Dave Jordan chats about the continuing sponsorship growth at the WPRA.

Shane Hanchey describes the goals of the brand new online magazine, The Cowboy Journal, while Philip Kitts discusses the role of social media today when promoting a rodeo marketing service. Listen in...

Courtney Phillips introduces us to Warriors and Rodeo; and, Hanna Cervi describes the activities of the Ace High Roughstock Academy. Listen in...

Steve Rempelos reviews new pro rodeo marketing efforts for 2018 and Martha Josey talks about Barrel Racing. Listen in...

This week we replay two of our most popular interviews; Alexis Bloomer with Breaking Media and Tina Tonascia, of the Santa Maria CA Elks Rodeo.

Meghann McNally discusses the Hesston / Massey Ferguson Sowing Good Deeds initiative to acknowledge the efforts of PRCA rodeos to benefit their communities. Listen in...

Karan Gill shares his thoughts on how athletes can leverage social media, while Randy Bracher discusses the goals and activities of the Association of Rodeo Committees. Listen in...

Fox News contributor and program host Dana Perino discusses her belief in western values learned from her youth on the family's Wyoming ranch and being raised in Colorado. Steve Miller discusses Montana Silversmith's approach to event sponsorship.

Professional Rodeo Hall of Fame member Dr. R.C. Trotter discusses unique rodeo ticket sales techniques and the Dodge City Roundup's multiple awards Team Equine's Justen OeDell talks about the company's recent social media guidelines for its endorsees.

Ryan Weaver talks about his role in PBR's Celebrate America Tour while Lauren Walsh discusses the AQHA's many sponsorship initiatives.

Alissa Kelly shares advice on how to attract and keep sponsors through social media and Chelsea Shaffer discusses a brand new media offering, The Team Roping Journal.

Pepper Stewart discusses rodeo marketing from the perspective of an on-line TV host and provides some practical tips. Boot Barn's Holly Wilson discusses her company's sponsorship of more than 500 rodeos and western events. Listen in...

Rodeo photographer Dan Hubbell discusses photography for contestant and rodeo marketing and Sherry Stegall describes the Colorado Cowboy Calendar fund raising effort for Children's Hospital Colorado Burn Center. Listen in...

Contestant sponsorship is the show's theme with Ginny Forgy discussing Ortho EQuine's social media contest to select endorsees and Dale Steege reviewing MVP's philosophy in choosing its many sponsored contestants. Listen in...

Barrel Racer Ivy Hurst chats about her popular FaceBook group page FB Live Rodeo/Barrel Racing Alerts and RFD-TV's Billy Frey discusses the network's brand new offering, The Cowboy Channel which made it debut on July 1.

James Hastings introduces the Professional Armed Forces Rodeo Association and Amanda Morris reviews the programming mix of Ride TV.  Listen in...

On today's show listen in to Darryl McElroy with Texas Bronc Riders Association and Tuff Hedeman with Championship Bull Riding.

Kirsten Vold describes the role of a stock contractor in making a rodeo a success while Tommy Joe Lucia describes plans for a brand new olympic - style rodeo at Days of 47 rodeo in Salt Lake City.

Alexis Bloomer will talk about improved rodeo marketing, a topic she has championed throughout her young but varied broadcasting career and Dale Yerigan will review the progress and role of the IPRA in the sport. Listen in...

Ben Benavides' firm, HI Def Rodeo discusses how his firm helps rodeos create exciting, marketable performances. Cindy Schonholtz, GM of the St. Paul Rodeo and a recognized rodeo animal rights expert discusses this issue from a marketing perspective.

Rodeo announcer, rodeo association exec and drone racing exec Joe Scully describes what rodeo and drone racing have in common. Justen OeDell of Team Equine shares his thoughts on the role of the firm's 25 endorsees.

We speak with Cassie Emerson of FloRodeo.com which produces and distributes online news and features covering 23 different sports and Ruth Nicolaus provides tips she has learned from providing marketing support for numerous rodeos held in small and mid-sized markets. Listen in...

Tina Tonascia, Chief Operations Officer of the Santa Maria (CA) Elks Rodeo will share some of the promotional events her team has created including a kids event for 6,000 third graders while Casey Mahoney will discuss how he has capitalized on team roping's popularity to create a fast growing on-line competition.

Ernest Lee of RodeoTax.com discusses how specific income tax rules and regulations apply to rodeo contestants, specialty acts and others in the sport and Kirby Cannon gives a little insight to building an association from the ground up.

Kelly Trace whose internet marketing firm represents the Silver Spurs and Ram National Circuit Finals rodeos offers advice to rodeo committees and Sarah Bohnenkamp talks about the importance of a positive mental attitude in a competitive environment.

Jason Hetland of The Rodeo Roundup talks about the planning and scope of his programs and Chris White from Chase Hawks Memorial Foundation discusses the origin of the multi-event weekend that make up what's known as The Chase Hawks.

Michael O'brien PBR's regional marketing director in Dallas talks about the IRON Cowboy bull riding event that will be part of The American Rodeo in Dallas next month while veteran online rodeo broadcaster Steve Kenyon shares his perspective about rodeo and online radio.

Leon Vick with National Western Stock Show and Colorado vs the World Rodeo and PRCA Commissioner Karl Stressman talking about the American Flag feather initiative. Listen in...

RFD TV 's Chief Marketing Officer Billy Frey shares the reasons why The American has had such great success and previews the 2017 version coming in February. Val Smith of Rodeo Graphics shares her experience developing marketing programs for rodeos and contestants. The rodeo marketing tip features call to action action points.

Chance Schuknecht of Silver Lining Herbs discusses the company's use of videos featuring its endorsees to help market its herbs for dogs and horses. Jackie Ferrando, special event marketing director for Boyd Gaming describes the company's long involvement with rodeo including its recent sponsorship of the Cinch/Boyd Gaming Chute Out Rodeo

Rodeo clown Gizmo McCracken talks about pursuing a dream and making it happen and WPRA Today host Kendra Dickson tells us how she wears many hats successfully and how everyone can participate in promoting their sport.

Rodeo News editor Lacey Stevens talks about how the magazine embraces new media and new technology to provide the best coverage for readers and advertisers alike. Riata Ranch Cowboy Girls director Jennifer Welch Nicholson talks about how specialty acts can play an important roll in event marketing.

Karl Stressman tells the story of rodeo's Pink Shirt Night, Sam Dunn and Tim Campbell discuss The Wrangler Network.

Wes Davis, Chief Content Officer at MBPindex talks about measuring athletes social media power and Kelise Costa chats about Noble Outfitters.

Cody Corbett, producer and host of Team Roper TV talks about the growth of instructional and entertainment team roping video and Ginger Meyer reviews the impact that Little Britches rodeo has on the sport and its value to sponsors.

Kelly Timberman talks about coming back, keeping positive and podcasting and Rick Foster tells us about Justin Sports Medicine.

Donda Cordova of Champion's Choice Buckles discusses the rodeo buckle business and Melissa Thompson from Hyndsight Vision Systems reviews the unique history of this horse travel safety system.