Run With Tobe

SHOW NOTES:Welcome back to the Run With Tobe Podcast - Roundtable session #2!In this episode, we sat down with the LA office team and Andrew to talk about the team’s take on company culture, and how Tobe Agency is different compared to the everyone’s previous experiences.Ready to explore Tobe’s culture? Let’s roll!IN THIS EPISODE WE DISCUSS:

SHOW NOTES:Hey guys! It’s time for another round of Run With Tobe podcast!Our fearless leader, Andrew Hong, is finally back!In this episode, Andrew joins us with some latest updates and new milestones both him and Tobe Agency have achieved over the past months.Ready to grow with us? Let’s go!IN THIS EPISODE WE DISCUSS:

SHOW NOTES:Hey guys! Welcome back to Run With Tobe Podcast!In continuation to our previous episode—Creative Video Process— Jared and Oz are back on the podcast to talk about some of the gear and equipment they have used for Tobe's creative video production in the past, the present 'upgrades' and what they are looking to invest in the future.For new startups looking to invest in photography or filming gears and equipment, this may be just right for you!Ready? Let’s get started!In this episode:

SHOW NOTES:Welcome back to episode 3 of Run With Tobe Podcast!In this episode, our in-house Assistant Creative Director, Oz, takes us on a journey to Tobe’s video production process.There are quite a number of precious tips that you don't want to miss!All aboard? Let’s go!IN THIS EPISODE WE DISCUSS:

SHOW NOTES:Hey guys! Welcome back to Run With Tobe Podcast!Very excited about this episode as it is the very first group session where we sat down with some of our team members at Tobe Agency, introducing each of their roles, followed by a group discussion on our main topic – The differences between working away and in the office, as well as being in a co-working space.Listen on! Tell us about your experience!IN THIS EPISODE WE DISCUSS:

SHOW NOTES:Hey guys! We’re so excited to announce that “Run With Tobe Podcast” is now back with a brand new look and featured with fun and interesting content to portray our company culture and values.Without further ado, let’s kick-off the 3rd season of “Run With Tobe Podcast” with our own in-house Content Strategist, Kalen Junda!For those of you who are familiar with Tobe’s Podcasts, you’ll probably know Kalen, and her passion (addiction) for content and project management tools and apps–name any, she’s probably tried them all!Throughout Kalen’s journey with Tobe, she has exploited a good number of tools to help smoothen the workflow and better manage projects and campaigns. Find out in this episode for the trial, errors, and lessons Tobe learned and will perhaps shine some light for upcoming agencies that are about to get into management tools.Be smart with your strategy –test and document as you go!IN THIS EPISODE WE DISCUSS:

SHOW NOTES:We’re back on video for Episode 33 featuring special guest Ashley Katchadourian, the beauty and brains behind Cheap Seats Society and soon-to-be-released sustainable fashion brand ashkatch. Listen to her discuss the initial idea behind the Cheap Seats Society event, starting a brand from scratch, her challenges with merging and marketing the two entities, and why sustainability in fashion is so important today.IN THIS EPISODE WE DISCUSS:

SHOW NOTES:We’re still not quite ready for video at our new office, so we’ll save you from having to look at our faces for another week :joy:. On this week’s episode, Andrew and Jared discuss the implications of Adobe’s recent acquisition of Marketo and go in-depth on what really makes a “good” website, covering everything from using UX/UI to create user flow to using the right media for your brand. IN THIS EPISODE WE DISCUSS:

SHOW NOTES:We’re officially moved into our new workspace — shoutout to Spaces., El Segundo! Unfortunately, our creative space isn’t 100% ready for filming, so this week’s episode is audio only. Don’t let that get you down though! We’ve got some good content for you regardless. Tune into the podcast, sit back and relax or just keep on truckin’ through your Tuesday workflow, as Andrew and Jared discuss Tiger Woods’ 80th PGA tour win, Apple’s recent partnership with Salesforce, and go in depth about the pros and cons of working and building a business in a coworking space. IN THIS EPISODE WE DISCUSS:

SHOW NOTES:This week’s podcast goes back to our roots, solely featuring the founders of Tobe Agency, Andrew and Jared. It’s a special one for all of us at Tobe, being the 30th episode we’ve produced! Listen as Andrew and Jared discuss the evolution of the podcast in marketing, paid advertising on social media, Elon Musk on the Joe Rogan Experience, takeaways from Apple Keynote 2018, and the importance of relying on an inbound marketing strategy due to radical changes within consumer behavior over the past decade. IN THIS EPISODE WE DISCUSS:

SHOW NOTES:Bobby Hobert transplanted himself in Los Angeles about two years ago from Chicopee, Massachusetts with an energy that rivals some of the biggest influencers in the digital content landscape. After graduating college, he faced the same challenge many of us do — finding a job or career path that enables us to pursue our passions. Listen as Bobby discusses his path to starting Purpose In The Youth, the obstacles he faced as an entrepreneur in a new city, what makes him “the best Uber driver in the world”, and so much more...IN THIS EPISODE WE DISCUSS:

Show Notes:This week we had the privilege of sitting down with Methodbox, a dynamic duo of brothers recently reunited in Los Angeles telling the stories of eccentric entrepreneurs and brand builders. Primarily known for their YouTube videos, the two use easily digestible and watchable videos to reach their audience.In This Episode We Discuss:

SHOW NOTES:Welcome back! We hope you had an enjoyable long weekend with good company, good times, and good food. Speaking of food...this week’s RunWithTobe podcast features experienced UX and UI designer and recent founder of Food People, Eren Emre. Listen to the podcast to hear Eren explain where it all started for him, his view of the design and development process, up-and-coming trends in the UX industry, and his approach to marketing and branding his recent startup.IN THIS EPISODE WE DISCUSS:Eren’s background and how he got into the UX industryComparisons and correlations between UX/UI design and marketingPsychology of UX/UIBiggest trends in the UX/UI industryCompany culture and its short and long-term effects on growthThe birth of Food PeopleEren’s approach to marketing and branding Food PeopleRESOURCES AND LINKS:Eren Emre IG | Food People | Food People IGAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Struggling to get through your work day? Lucky for you, we’re back with Episode 26 and have another special podcast to help get you a little closer to Friday. This week, professional photographer, filmmaker, and avid fabricator Daniel DeArco talks about how a near-death experience became the catalyst for his journey into photography and filmmaking, and goes in depth on how he found his unique voice in digital storytelling and where that’s gotten him today.IN THIS EPISODE WE DISCUSS:Daniel’s unique background in acrobatics, gymnastics, and danceDaniel’s introduction to photographyWhy a progressive view of photography is importantHow technology has cheapened the intrinsic value of “art”Winning new clients and referralsFinding voice in content creation and storytellingRESOURCES AND LINKS:Daniel DeArco:Website | YouTube | Instagram | "Slider" VideoMango Street:YouTube | Instagram Sofie Dossi:InstagramAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:We’re a quarter of the way through 100–episode 25 of the #RunWithTobe podcast! This week, we sit down with experienced photographer and marketer Can (John) Ahtam. He’s previously worked with Daniel Wellington, Coke and Sperry, and he’s even been featured in Mashable. He also talks simplicity, which is his outlook on life and his attitude towards photography.IN THIS EPISODE WE DISCUSS:How Can got into photographyThe difference between social media marketing and marketing in the corporate worldSimplicity: Can’s philosophy behind life and his approach to photographyCreating a personal brand and being an accidental influencerCollaborating with Nick Cannon and Saved by the MaxRESOURCES AND LINKS:Find Can: YouTube and InstagramCan and Saved by the MaxPortraitMeet on Instagram See acast.com/privacy for privacy and opt-out information.

Welcome to episode 24 of #RunWithTobe! This week we have Babyface Niko and Cristal Valdes on the podcast to discuss their journey to becoming social media influencers. They provide tips for anyone trying to grow their social media and along the way and we dive deep into what being a social media influencer means to them, the challenges they’ve faced, and how Niko became sparring partners with Logan Paul.IN THIS EPISODE WE DISCUSS:How Niko became Logan Paul’s sparring partnerNiko & Cristal’s journey to becoming influencersWhat it takes to become an authentic influencerRESOURCES AND LINKS:Niko & Cristal YouTubeNiko - InstagramCristal - InstagramAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

Hello and welcome to episode 23 of the #RunWithTobe Podcast! This week’s episode is all about marketing tech. We cover tech that live streamers are using to engage with their audiences, the advancement of email automation technology, and the timing of marketing tech, i.e. when is it right for small businesses to start using more advanced marketing technology.IN THIS EPISODE WE'LL DISCUSS:Live streamers and their marketing strategiesEmail automation technology and how it’s grownThe ideal timing for marketing techRESOURCES:23 Eyewear HubSpotMarketing Technology LandscapeFOOTER:As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

Hey Team Tobe welcome to episode 22 of the #RunWithTobe Podcast! In this episode we discuss the significance of branding, the differences between personal and large corporate branding, as well as what's changed with SEO and led to the rise of pillar content.IN THIS EPISODE WE'LL DISCUSS:Why personal branding is so importantPersonal brands vs large company brandsWhat is pillar content & pillar pagesWhat has changed about SEORESOURCES AND LINKS:Pillar Content: 3 Keys to Creating Amazing ContentPillar Content: 4 Important Lessons for Beginners 7 Pillar Page Examples to Get You Started With Your OwnTopic ClustersAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Welcome to episode 21 of the #RunWithTobe podcast! This week we focus on the growth of digital video, the launch of Instagram TV, and the key videos that are must-haves in order to get your message across to customers.IN THIS EPISODE WE'LL DISCUSS:The emergence of IGTVWhat are the top must have videos for your business or brandRESOURCES AND LINKS:Two-thirds plan to shift some TV budgets to digital video this yearAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe welcome to episode 20! This week we focus on Apple’s Worldwide Developers Conference (WWDC) and what their new updates mean for the future of both Apple consumers and marketers.IN THIS EPISODE WE'LL DISCUSS:All the WWDC updates (from a content perspective)The future of live streamingDevice addictionIs Apple trying to make a content play?RESOURCES AND LINKS:A crash course in TwitchHQ TriviaLISTENER QUESTION:"I have a Quora account with a good amount of followers and I have recently opened my own personal blog. The blog has a minimal amount of followers, much less than my Quora account, so I'm wondering if I should continue with the blog or just leave it behind and stay on Quora?"You can find our listener on the following platforms:InstagramWordPressQuaraAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe welcome to episode 19! This week we focus on YouTube’s new content play, what they’re offering, and what we think of it.IN THIS EPISODE WE DISCUSS:The basics of pillar contentWhat is pillar content and why it’s importantYouTube’s Content playYouTube’s future for adsYouTube’s new monetization platformsThe future for YouTube’s premium contentRESOURCES:YouTube MusicYouTube PremiumBE-AT TVSpotify AdsAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:What's up #TeamTobe! Welcome to episode 18! In this show we focus on the powers of Facebook Messenger. Just recently they announced that over 8 billion messages are being sent from a business’ to consumers each month!- We're now available as a weekly update Amazon Alexa!IN THIS EPISODE WE'LL DISCUSS:Facebook Messenger’s 8m+ messages a monthThe never ending GOAT conversation on social mediaWhy Video podcasting is becoming more popularHow emails are a thing of the past but still relevantRESOURCES:G.O.A.T ArticleThe Ground Up ShowMatt D’AvellaWistia - Video player for marketingVidyard - Video player for marketingAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe! We’re on episode number 17 and we talk about vlogging and popular vloggers. We also chat about stories—Facebook Stories, Instagram Stories and Snapchat Stories, it seems to be everywhere now and it might be the best way to get people’s attention.IN THIS EPISODE WE'LL DISCUSS:Andrew’s obsession with Tiger WoodsJared’s love for vlogging as mediaWhy 5-15 second videos in stories format may be the best way to gain attentionWho’s winning the “stories format” battleRESOURCES:TechCrunch articleWeChat Hits 1 billion monthly usersTOP VLOGGERS:Casey NeistatPeter McKinnonSara DietschyAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:What’s going on #TeamTobe! On this episode of #RunWithTobe, we talk about all the latest features from Facebook and why marketing your content on the most popular social media platform is still relevant.IN THIS EPISODE WE'LL DISCUSS:All of Facebook’s new featuresRESOURCES:Facebook's F8 Developer ConferenceFull replay15 min recapOther ResourcesCobra KaiWhat is AR/VR?Oculus GoShoutout to Nymano for our intro music. Check him out on Instagram and Twitter.As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe! On this episode of #RunWithTobe, we dive deep into an AI-powered CG Instagram influencer who has 1.1 million followers. We also talk about Google Duplex—an AI assistant who can make calls and book appointments on your behalf.IN THIS EPISODE WE'LL DISCUSS:Google DuplexAI and controversial Instagram influencer - @lilmiquelaRESOURCES:Silver CarGoogle DuplexMiquela SousaMiquela’s phone interviewBrud’s CEO - Trevor McFedriesBrud’s confession about Miquela ADDITIONAL ARTICLESElle MagazineTechCrunchWe're now available as a weekly update via Amazon Alexa!Click here to get the skill.As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe! We’re fresh with a new format — half hour long episodes! On this episode of #RunWithTobe, we chat about the rise of social media influencers. We also talk social media AI — is it good or bad?IN THIS EPISODE WE'LL DISCUSS:Social media influencersThe ethics of social media automationRESOURCES:AndrewApple NotesApple PencilIf you want to know Andrew's thoughts on the Apple Pencil, check out Episode 4 of our podcast.JaredInfluencer Game: The Rock Gets Paid $1 Million to Post on Social MediaThe Rise of Social Media InfluencersHow To Avoid Common Influencer Marketing PitfallsMarketing AutomationHubSpotWe're actually a HubSpot Agency Partner. We talk about it in Episode 3 of our podcast.MailChimpSocial Media Bots:CNBC Tech“I used a bot to grow my partner’s Instagram account.”CGI Influencer Drama is a real thing. As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe! On this episode of #RunWithTobe, we’re all about mortgage. It's long been stereotyped for being an old-fashioned industry, but many mortgage companies are looking to jump into the realm of digital. So we talk the importance of tech and content marketing to mortgage’s growing customer base of Millennials.IN THIS EPISODE WE'LL DISCUSS:Why tech is important to the mortgage industryWhy mortgage professionals should use content marketingHow much we’re willing to pay to stream the latest moviesRESOURCES:GEICO Ad - Karate TherapyNike Ad - The Roger EffectESPN+MoviePassThe Big Short - movieQuicken LoansZING Blog - QuickenRocket MortgageloanDepotBetter MortgageMatic InsuranceAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe! On this episode of #RunWithTobe, we talk the emergence of copy rappers—copywriters writing lyrics to rap style beats. And we give our little tidbits on the importance of copy to your content. Also, we chat about the tools that power our agency—from project management to content building.IN THIS EPISODE WE'LL DISCUSS:The boom of copy rappersThe relationship between copy and contentThe tools we use at our agencyRESOURCES:Gary Vee’s First In LineCapital One: Eno “Intelligent Assistant”Copy RappersAdobe XD CCInVision AppGrammarlyHemingwayWrikeTrelloBasecampConfluenceAdobe CCHubSpotTobe Agency and Nick SaltzmanAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:What’s up #TeamTobe! A couple weeks ago, was April Fools’ Day and the marketing world never sleeps. So of course, they took the day as an opportunity to hit us with some creative advertising. We also discuss “self-awareness” and how one becomes self-aware.IN THIS EPISODE WE'LL DISCUSS:What April Fools’ ads tricked usWhat apps are sucking up all of our attentionThe current climate of FacebookThat buzzword “Self-Awareness”RESOURCES:Netflix App“Warbys” Warby Parker x Arbys’ CollabInstagram Post #1Instagram Post #2Headliner “SpareMin”Starbucks AppAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey #TeamTobe. We're officially 10 episodes in with the #RunWithTobe podcast. On today's show, we have special guest, Kelly Nyland. She has worked with some pretty awesome brands and launched over 120 digital and physical products. After working with technology for 15 years, Kelly has now founded a new lifestyle brand, Petalfox.IN THIS EPISODE WE'LL DISCUSS: Why she turned down 40 jobs to start herown companyHow Kelly and Petalfox plan to restore balance in your workspaceWhy the AI industry needs more womenHow your future may be more analog than you thinkRESOURCES:iSpot TV “Top Spenders”Vitamin THulu TVPippaDiddy Olympic CurlingKelly Nyland:hello@petalfox.comLinkedInPetalfoxFavorite Books:The Next 100 Years: A Forecast for the 21st Century - George FriedmanInevitable - Kevin KellyThe Revenge of Analog: Real Things and Why They Matter - David SaxThe Name of the Wind - Patrick RothfussTobe listeners get an exclusive 25% off the first their order on Petalfox using code TOBE25.As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:Hey, #TeamTobe. On Episode #9 of the #RunWithTobe podcast, Andrew Hong and Jared Sanders have a chat with HubSpot’s Sam Balter of the Weird Work podcast.IN THIS EPISODE WE'LL DISCUSS:How people turn their passions in realityWhy you should start a podcast and how to grow that audienceThe future of the audiospaceResources:Apple HomePodNintendo SwitchKit.comTypeformHubSpotFind Sam:Current Favorite podcasts:Radiolab99% InvisibleHello from the Magic TavernFind Sam:Apple Podcast: Weird WorkTwitter: Sam BalterPodcast Networks:GimletWonderyEarwolfAudioboomAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:What’s going on #TeamTobe! Episode #8 has hit your favorite podcasting service today, so be sure to tune in. Andrew Hong and Jared Sanders interview Mike Fox, founder of “The Fox Magazine.”IN THIS EPISODE WE'LL DISCUSS:What it takes to run a magazine publication in 2018The best way to market printed media on social mediaHow Mike is using his magazine platform to inspire everyoneRESOURCES:Jeep - “Anti Manifesto”Tide - "It's a Tide Ad"Lemonade AppUnsplashFlaticonMike Fox - InstagramThe Fox Magazine:WebsiteInstagramFacebookShopPrint & Publish on Demand Magazine:BlurbPeechoAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:Hey #TeamTobe, we’re on Episode #7 of the Run With Tobe podcast! Jared Sanders sits down with special guest, Dan Kaye. We talk about Dan’s experience working for an agency, his transition into freelance work and his life now as an entrepreneur.IN THIS EPISODE WE'LL DISCUSS:How important self-awareness isWhat it’s like to be a freelancerHow Dan’s personal brand (Tai Chi Dan) strives to improve mental healthResources:ProCamTurboTax Absolute Zero CampaignCaro's Book of Poker Tells: The Psychology and Body Language of PokerFind Dan:Instagram: @taichi_danMedium: @danielkaye_8222As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:We’re officially on Spotify #TeamTobe! On this episode, we talk brand values - principles that shape your business. It’s about why you do what you do and what you’re trying to accomplish.IN THIS EPISODE WE'LL DISCUSS:What branding isWhat's going on with facebookWhy do marketers always f*** thing up!?RESOURCES:Oscar Health InsuranceRichard Quest (CNN)TailorIkea PlaceMarketers F*** Everything Up - HubspotAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:Hey #TeamTobe! For this episode of the Run with Tobe podcast, we talk content marketing and its value to consumers. By providing high quality content this eventually leads people to voluntarily coming to your brand and becoming leads.IN THIS EPISODE WE'LL DISCUSS:What inbound marketing is and why you need it to gain leadsContent marketing and why it’s important to inbound marketingHow do distribute that content via SEO, social media and paid methodsRESOURCES:Shady RaysKFC TwitterKFC YouTubeBookoutLens StudioFacebook AR Studio CreatorMasqueradeAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:Welcome to the 2018 #TeamTobe! We hope you had an awesome holiday break and are refreshed and ready for the new year. In Episode #4 of the Run with Tobe podcast, we have our Head of Operations, Kalen Junda join us in our studio in Los Angeles, CA. Kalen is our Project Management and Operations guru and is the key person who keeps our internal and client delivery projects on schedule.IN THIS EPISODE WE'LL DISCUSS:How to use video in your marketing campaigns--even if you don’t have a large budgetWhy it's important to use technology to build your internal marketing processesHow digital has changed the way PR works in today’s marketing environmentRESOURCES:Beats by Dre #1of1 IG CampaignAllbirdsInstagram Story HighlightsApple PencilAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:What’s going on #TeamTobe! Hope you’re all gearing up for the holiday break and ready to wind down the rest of the year. In Episode #3 of the Run with Tobe podcast, we have Nick Saltzman, who is a Partner Growth Specialist for Hubspot. Nick works with marketing agencies as part of Hubspot’s Agency Partner program and drops a few knowledge bombs on digital marketing.Disclosure: We had some issues with audio and apologize in advance! Don’t worry you can hear everything Nick shares and we promise, we didn’t put a fishbowl over his head during the recording =PIN THIS EPISODE WE'LL DISCUSS:The evolution of digital marketing has evolved over the yearsWhy you might or might not want to hire a marketing agencyWhy marketing technology is key to tracking ROIRESOURCES:NFL Shop's Christmas DinnerSamsung Galaxy S8 Growing upLegend AppWay of LifeAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:Hey #TeamTobe! Hope everyone had a great Thanksgiving break and welcome to December! For this month's podcast we have Hanvid Kim in the studio, a Los Angeles based Realtor who successfully utilizes Instagram to generate leads. In this episode we'll discuss:How the marketing landscape has changed over the yearsHow Zillow and Redfin represent opportunities and challenges to RealtorsThe future of marketing in the Real Estate industryResources:Call of Duty WWII AdApple Ad (starts at 19:22)Plot DevicesPocketAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.

Show Notes:In the inaugural episode of the Tobe Agency Podcast, Growth Marketing guru Andrew Hong and Creative Director Jared Sanders discuss why they decided to create Tobe Agency and this podcast. They dive into the culture of Tobe, explaining the ideas behind balancing the art of content creation with the science of growth marketing in forward-thinking businesses.Hint: We’re sharing content marketing and business building strategies, tailored to the real estate and mortgage industries.Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co See acast.com/privacy for privacy and opt-out information.