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Property management is evolving more than ever so whether you're a property manager, investor or real estate professional it's key to stay informed with what action steps to take to stay competitive.By positioning yourself and business as valuable partners to clients and investors - property managers can secure their place in the industry, future proof their business and continue to thrive in years to come.In this episode we chat with Ashleigh Goodchild who shares with us insights on the importance of providing more than just basic services, investor education and how the role of property managers is changing and the challenges and opportunities this brings.Ashleigh who co-founded SOCO REALTY, a boutique real estate agency focused on selling and managing residential and commercial property in Perth. She was trained by some of Australia's best in the industry to ensure that the SOCO brand continues to be a popular choice for local property owners. Ashleigh also hosts PM Collective - The ART of Property Management Podcast. “It's okay to charge clients for your time because you're offering opinions and expert opinions in that space and doing pre-purchase inspections or pre-settlement inspections is just so valuable.” - Ashleigh GoodchildWe explore:How to offer more value to clients to avoid the risk of being replaced by AI, offshore teams, or automated platformsThe importance of upskilling and expanding your knowledge and skillsProperty managers understanding investor education to add value to the client experience and guide clients through the risks and opportunities in property investmentHow to recognise the value of your expertise and charge accordinglyHow the industry is moving towards a model where clients have a dedicated real estate professional for all their needs (similar to having a trusted Accountant or Lawyer)A course that covers key areas like understanding investor concerns, navigating new builds, working with self-managed super funds and how-to guides for implementing key strategies in your businessConnect with Ashleigh GoodchildLinkedIn - https://www.linkedin.com/in/perthpropertymanager/ Website - https://www.socorealty.com.au/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-callThe Tarsi Way - https://thetarsiway.com) Kolmeo:...
We continue our Session Replay series with the next product, FullStory. To learn about it, we invited Mandar Karlekar to return to the pod all the way from Australia. Last time we talked with Mandar in Episode 72, when we learned about Loom for async communication. Even back then we learned how much Mandar loves FullStory, so we were sure to invite him again to tell us all about it.FullStory started as a Session Replay platform, with a unique functionality - creating insights from multiple sessions. Mandar shared many reasons he likes the product, such as its simple and intuitive user experience, the fast time to value, how easy it is to implement, and how valuable it is to all business units.Join us as we explore FullStory with Mandar:Where he utilizes FullStory with his clientsMany of the values created by using the platform such as:Enabling teams and orgs to intimately understand customers pain points and needs at scaleBundling up insights across the user journeyBringing teams together to realize the impact they built and where things should be improvedThe integrations available between FullStory and other platformsThe value of getting analytics from session recordings which record everything, rather than by setting it up manuallyThe AI powers that are included in the platformHow FullStory handles security, personal information safety, and any specific security needs of clientsBest features that he likes, and areas to improve Usage in B2C and B2B productsWhat new clients of FullStory usually test to confirm it will not impact their product And so much more…To learn more about FullStory:https://www.fullstory.com/ Connect with Mandar:LinkedIn: https://www.linkedin.com/in/mandarkarlekar/ Product Rocket: https://www.productrocket.com/ Connect with Matt and Moshe on LinkedIn:Matt GreenMoshe MikanovskyNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
Join The Practice Projecthttps://www.patreon.com/drumwithmikeandeddyA.I. wrote this, lol...The conversation begins with a lighthearted discussion about jazz and counting in. They then talk about playing shows on Broadway and missing a friend on Instagram. They discuss the process of reskinning a drum kit and the satisfaction that comes with it. They also talk about upcoming events and clinics they will be participating in. The main topic of the conversation is the fear of playing fills and the physical and mental challenges that come with it. In this conversation, Mike and Eddy discuss the experience of freezing up during a performance and the mental challenges that come with it. They share their own experiences of choking on stage and the frustration that follows. They explore the reasons behind freezing, such as overthinking and lack of practice in specific settings. They also discuss the pressure to impress others and the importance of staying true to oneself. The conversation concludes with announcements about the Practice Project and the upcoming Virtual Drum Camp.TakeawaysThe challenges of creating content on social media platformsThe satisfaction of reskinning a drum kitThe fear and challenges of playing fillsThe importance of finding your own path in the music industry Freezing up during a performance is a common experience for musicians and can be caused by overthinking and lack of practice in specific settings.The pressure to impress others can lead to freezing and can distract from the enjoyment of playing music.It is important to stay true to oneself and not try to please everyone in the audience.Practicing with songs and in different musical contexts is essential to feel comfortable and confident in performances.The Practice Project and Virtual Drum Camp provide opportunities for drummers to improve their skills and connect with others in the drumming community.Support the Show.
Lauren is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 16 years of experience within the digital space.Lauren's passion lies in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Talentless, Obvi, Autobrush, and many more.We're going to dive into her journey, her innovative approach to direct-to-consumer advertising on Facebook, Instagram, and TikTok, and of course, she'll spill some of her top secrets for making ad creatives that truly drive results. Trust me, you don't want to miss this one! You'll learn: How content diversification and emotional storytelling are the keys to success in adsThe importance of purchase journeys on social media platformsThe relationship between ads and organic contentMarketing strategies and consumer behavior of each generation – with a note about Gen Z that surprised meMarketing strategies for small businesses, including ad budget and platform selectionYou can reach Lauren at: lauren@theloft325.comInstagram: https://www.instagram.com/theloft325/LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312/Website: http://theloft325.com/A little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of items for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by taking the 3 Card Sampler—you won't regret it. Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also...
In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!You'll Learn How To:The power of serendipity in businessImportance of adopting marketing strategies over timeThe impact of platformsThe concept of omnichannel marketingLearning from past marketing failures and successesLeveraging opportunities like partnershipsThe long-term nature of marketing impactLeveraging personal connectionsUtilizing radio and TV exposure for brand visibilityTips for utilizing TikTok effectivelyThe importance of authenticityLeveraging tools like CRM platformsEmbracing imperfectionThe importance of social media presence Building a successful partnershipCreating a stress-free wedding experienceOvercoming challenges and adapting to unexpected situationsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist
Are you curious how emerging digital technologies reshaped what it once meant to be an executive assistant? Maybe you've noticed the increasing demand for strategic thinking and digital savviness in administrative roles but aren't sure what steps to take next. In this episode, we peel back the layers of the executive assistant's evolving role in the digital age, where AI and machine learning are shifting the focus from routine tasks to strategic planning and innovation.This episode is for you if you're an executive assistant ready to ride the wave of change and transform the way you contribute to your organization or if you're a leader looking to understand how to best support and integrate the increasingly complex competencies of executive assistants into your business strategy. In this episode, we cover:How technological advancements like AI and machine learning are transforming the traditional responsibilities of executive assistantsThe predicted increase in demand for executive assistants skilled in digital tools and platformsThe shift from routine tasks to a more advisory and strategic role within businessesThe importance of continuous learning and professional development for executive assistants and CEOs alikeThe growing necessity for soft skills such as emotional intelligence, adaptability, and strategic thinkingFuture competencies required for executive assistants, including data analysis, project management, and digital communication strategiesThe executive assistant role is rapidly evolving into one of strategic importance. Technological advancements are not replacing these vital professionals but are empowering them to assume more complex and strategic duties. We have to recognize that embracing continuous learning and developing both technical and soft skills will be essential for executive assistants to thrive in the digital age. Executive assistants can leverage these changes to transform into indispensable strategic partners within their organizations, contributing significantly to the long-term success and innovation of their organizations.How do you envision the role of an Executive Assistant changing with the rise of AI, machine learning, and digital collaboration tools? How important do you think continuous learning and soft skills are to an EA? Come share with me on social media!Mentioned ResourcesLiberate yourself and focus on what you loveConnect with Gwendolyn Website Facebook LinkedIn Instagram Thanks for joining me on this episode of Leading Behind the Scene! If you enjoyed this episode, please leave a review on Apple or Spotify to help me reach even more entrepreneurs ready to make their moves.
Gina Livy's Facebook Lives from The Livy Method Winter 2024 Support Group hosted on Facebook. This is a recording of the Day 26, 9 AM live. You can find the full video hosted at:https://www.facebook.com/groups/livymethodwinter2024Topics covered:Don't miss out on our one day, Hot Flash Sale on our Spring/Summer Weight Loss Program and our Maintenance group this Monday, Feb. 5thThe benefits of doing another round of the weight loss Program to reach your Finally & Forever weight loss goalsAvoiding Future Tripping about MaintenanceThe Livy Method Companion Book is still available on AmazonUnderstanding the Four Stages of the Livy MethodDigging into Maximizing and the importance of getting quality sleepThe options for tracking your journey through the The Program with our amazing app and, keep your eyes out for our new paper journal coming soon!Dealing with the increased costs of food and tips on saving money on the components of the Food PlanIt's been an incredible week of Guest Experts discussing the importance of sleep and managing stress. Be sure to check out these amazing sessions if you haven't had the chance yet!Keep your eyes out for upcoming learning sessions with our guests to deep dive into the topics we discuss in The Program.Be sure to check out all the conversations available on our Weigh In With Gina podcast available on all podcast platformsThe benefits of amber lights and red lens glasses for preparing to sleepLet's talk about how you're doing with The Program, how you're feeling and what you need to focus on right nowBe sure to check out our Science Saturday post this week on the Psychology of Effort to start to understand the patterns, issues and associations that affect us on our journeyIt's go time around here at this point in The Program! There is never a perfect time to focus on yourself so let's get going!Looking at the pace of weight loss and what can be expected. Clinically significant weight loss is considered 5% of starting weight, lost over 6 months.Be sure to look at our graphs of what real weight loss looks like. It's not the straight line down we've been shown by the diet industryDealing with the feels when we feel like we've given up on ourselves. Be sure to listen to this week's Tweak This Week with group manager Kim. The reality is, past diets never set you up to succeed but it's different hereThe importance of reviewing and connecting with your WhyTo learn more about the Livy Method, visit www.ginalivy.com. Hosted on Acast. See acast.com/privacy for more information.
Gina Livy's Facebook Lives from The Livy Method Winter 2024 Support Group hosted on Facebook. This is a recording of the Day 26, 9 AM live. You can find the full video hosted at:https://www.facebook.com/groups/livymethodwinter2024Topics covered:Don't miss out on our one day, Hot Flash Sale on our Spring/Summer Weight Loss Program and our Maintenance group this Monday, Feb. 5thThe benefits of doing another round of the weight loss Program to reach your Finally & Forever weight loss goalsAvoiding Future Tripping about MaintenanceThe Livy Method Companion Book is still available on AmazonUnderstanding the Four Stages of the Livy MethodDigging into Maximizing and the importance of getting quality sleepThe options for tracking your journey through the The Program with our amazing app and, keep your eyes out for our new paper journal coming soon!Dealing with the increased costs of food and tips on saving money on the components of the Food PlanIt's been an incredible week of Guest Experts discussing the importance of sleep and managing stress. Be sure to check out these amazing sessions if you haven't had the chance yet!Keep your eyes out for upcoming learning sessions with our guests to deep dive into the topics we discuss in The Program.Be sure to check out all the conversations available on our Weigh In With Gina podcast available on all podcast platformsThe benefits of amber lights and red lens glasses for preparing to sleepLet's talk about how you're doing with The Program, how you're feeling and what you need to focus on right nowBe sure to check out our Science Saturday post this week on the Psychology of Effort to start to understand the patterns, issues and associations that affect us on our journeyIt's go time around here at this point in The Program! There is never a perfect time to focus on yourself so let's get going!Looking at the pace of weight loss and what can be expected. Clinically significant weight loss is considered 5% of starting weight, lost over 6 months.Be sure to look at our graphs of what real weight loss looks like. It's not the straight line down we've been shown by the diet industryDealing with the feels when we feel like we've given up on ourselves. Be sure to listen to this week's Tweak This Week with group manager Kim. The reality is, past diets never set you up to succeed but it's different hereThe importance of reviewing and connecting with your WhyTo learn more about the Livy Method, visit www.ginalivy.com. Hosted on Acast. See acast.com/privacy for more information.
If 2023 is anything to go by, we're in for a wild year of technology changing our everyday lives…AI continues to thrive, and industry leaders continue to bring new, innovative ideas to the fore, so where will we be this time next year?As has become something of a tradition on Disconnected, we kick off 2024 with a look at Jen, Jag and Jason's predictions for what the year will bring to the tech and social media landscape.This episode of Disconnected covers:The evolution of image and voice searchCybersecurity and the spread of scamsAI-generated content swamping the algorithms and platformsThe impact of first-party implementation of large language models
In this episode, Kendra Corman is joined by Elayna Snyder, a personal branding coach, to explore the essence of personal branding and how it transcends traditional marketing concepts. Elayna shares her approach to helping individuals express their true selves in their professional endeavors.Topics covered in today's conversation include:Rethinking personal branding beyond logos and designs to focus on individual perspective and expressionThe role of curiosity in discovering and expressing one's unique brandAddressing misconceptions about personal branding, especially the overemphasis on self-centric promotionStrategies for effectively communicating one's brand across various platformsThe importance of listening and understanding client experiences in crafting impactful messagesTips for starting the personal branding journey, including self-reflection and awareness exercisesThe significance of connection in marketing and the dangers of conforming to predefined modelsElayna emphasizes the power of authenticity and self-awareness in building a personal brand that resonates with the right audience and fosters meaningful professional relationships.Resources- The 5 Minute Exercise to Powerfully Differentiate Yourself www.bedifferentiated.comConnect with Elayna:- LinkedIn: https://www.linkedin.com/in/elayna-snyder-indigo/- Facebook: https://www.facebook.com/elayna.snyder Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
When I first began my online business over five years ago, I couldn't have imagined the shape it would take today. There were just so many unknowns. And while I can't say I wish things had ended up any different, I do look back on some of the decisions I made early on knowing what I know now and wonder how I might approach things differently if I had to do it all over again.Unless someone invents a time machine, I doubt I'll ever get the chance to make use of these lessons – but for anyone out there in the early stages of their business, maybe I can help you avoid some of the mistakes I made or grow your business even faster.In this episode, you'll hear…Personal insights and lessons learned over the years in digital entrepreneurshipViewing content creation on social media as a critical practice for developing a unique voice and styleThe significance of choosing and focusing on fewer social media platformsThe misconception of a 'secret formula' for business successStarting with the basics to avoid being overwhelmedClick here to find the full show notes and transcript for this episode.RESOURCES:Episode 27. The Tech Tools That Helped Me Grow My Business (& What I've Ditched!)Episode 18. 10 Easy Instagram Reels Tips (+ How to Use Music Legally)Annual Business Plan WorksheetLoving On Your Terms? Take our podcast survey and help impact future episodes!CONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMERProduced by NOVA Media
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Consultant of Jump Consulting, Bella Vasta.Bella's journey in the pet industry began in 2002 with her first company, Bella's House. Since then, she has grown her business, sold it, and ventured into coaching and speaking. Bella's passion lies in leadership and hiring, and she firmly believes that having a great team is essential for business success.Bella shared how the pet industry has evolved over the years. The emergence of social media and online platforms has made it easier for pet owners to find services. Bella was one of the first to utilize platforms like Facebook Live and blogging to educate people about the options available for pet care. The industry has also seen shifts in the employment model, with more regulations requiring businesses to have employees rather than independent contractors.As a coach and consultant, Bella focuses on helping pet industry professionals attract and build great teams. She emphasizes the importance of personal leadership and being conscious of what we allow into our lives, such as the media we consume and the relationships we nurture. Bella believes strong leadership starts from within and extends to interpersonal relationships and the business community.Key Points from the Episode:The evolution of the pet industry with the rise of social media and online platformsThe importance of having a great team for business successBella's focus on leadership and hiring in the pet industryThe importance of personal leadership and being conscious of what we allow into our livesThe importance of clarity in hiring and creating a strong company cultureChanges in the job market post-COVID and the need for a compassionate approachThe analogy of hiring and attracting clients as two wheels for business growthBella's use of platforms like radio and podcasts to establish credibility and reach a wider audienceAbout Bella Vasta:Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting, which she named after jumping out of a (perfect) airplane at 13 000 feet. Her motto is “Always Keep Jumping.” Her dynamic and engaging speaking style encourages people to leap to the next level for their businesses. From systems and processes to leadership and networking skills, Bella has coached pet-sitting businesses since 2007 and published some of the most comprehensive research on relevant industry topics. You could say she wrote the book on it because she did. The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life uses popular breeds as a metaphor for the personalities that work best on a teamBella has always been a trailblazer in the pet industry, forging a path for others to follow. Bella won the National Pet Sitting Business of the Year award by 25, building and selling her first company by 30 and her second by 34. She was also selected as one of 35 Entrepreneurs Under 35 in the Arizona Republic. After her micro-preemie daughter, who weighed only 12 oz., was born in July 2014, Bella sold her pet-sitting business and now lives out her passion for being a boss mom while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking. She...
Barrie Brien is the Group CEO of STRAT7 with a wealth of experience leading and inspiring. This episode covers Barrie Brien's experiences as CEO of Unlimited and then co-founder and Group CEO of STRAT7. He discusses his journey at Unlimited, becoming a CEO for the first time, his plan to re-brand and restructure the business to allow the critical de-listing from the London Stock Exchange and into Private Equity ownership. Two years later he successfully co-founded STRAT7 by raising capital and bringing together like-minded businesses to build a contemporary strategy, consulting and data practice. Four years and four acquisitions later the business is going from strength to strength. We discuss:Why he re-branded a PLCDe-listing of Unlimited from the London Stock Exchange - the truths and challengesBuilding a new private equity group from scratch Internal transformation and the importance of global operating platformsThe acquisition process and strategic fit
Do you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson. Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare. With her extensive experience guiding business leaders to utilize marketing platforms effectively, Pamela brings a wealth of knowledge and practical insights. In this episode, Pamela reveals the game-changing content creation method that will revolutionize your approach. Think of your content strategy as a finely honed tree, where the main topic forms the sturdy trunk, large branches represent categories of information, and smaller branches delve into subtopics. Learn how to avoid the pitfalls of unrelated content and leverage the power of buzzwords like "content mapping." Discover the challenges businesses face in today's media environment and gain practical advice on navigating compliance hurdles. Uncover the multi-day content creation system that guarantees fresh perspectives, better editing, and improved ROI. Plus, explore the integration of AI and the secrets to balancing brand and performance marketing. Get ready to take your content creation to new heights in this enlightening episode with Pamela Wilson. Some areas we explore in this episode include: The importance of creating and publishing content to attract the desired audienceThe analogy of a tree to explain the concept of focusing content around a central topicThe challenges of content marketing in today's media environmentPamela Wilson's experience and expertise in guiding business leaders in effective marketing platformsThe need for compliance with legal regulations and careful wording in advertising, especially in healthcareThe multi-day content creation system and the benefits of separating the editing processObserving patterns and being adaptable in responding to the needs of the ideal customerThe integration of AI into the creative process and its potential benefits for content creatorsThe distinction between brand marketing and performance marketing and the role of content marketing in bothTips for improving content creation skills, including consistent publishing and organizing content for easy navigationAnd much, much more.
For the next couple of weeks, I'll be running what I call Online Marketing Summer School. We're going to be revisiting some past episodes geared toward helping you level up (or kick-off) your online marketing strategy! We're kicking things off with one of my favs: an interview with Natasha Samuel of The Shine Online Podcast!Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses... well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the gram with a video strategy that is fulfilling and fun - without the overwhelm.Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that's actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn't advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!In this episode, you'll hear…Why Instagram is a great place to market your businessGrowing a community on InstagramStruggling to balance personal and business contentThe various surfaces of Instagram and what to post thereTips for writing captionsUsing Instagram to direct people to other platformsThe 3-step follower journeyTips for batching and consistencyHow to iterate on your strategyTips for people burnt out on social mediaNavigating social media during hard timesIf you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:shinewithnatasha.com/videoNatasha's LinkTreeShine With Natasha on YouTubeInstagram: @shinewithnatashaEpisode 24. Why You Should Treat Your Clients the Way Olive Garden DoesEpisode 25. Creating Brand Loyalists 8 Future BuyersCONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMER
Today, I'm talking to Matt Wensing — the founder behind Summit and tweeter of many often controversial things. We talk about bootstrapping a financial SaaS, how to deal with integrations, and when to take funding. Here's Matt.00:00:00 An exchange of stories00:04:54 What's your strategy?00:09:31 Writing long-form00:15:05 Bridging the gap between invention and commercialization.00:19:56 Creators and salespeople.00:25:58 How a little bit of cash can change the trajectory of your business.00:34:34 Bootstrapping is not a shot in the dark00:41:48 The importance of trust (in the crypto space.)00:47:55 Centralization has to occur for other people to benefit00:54:58 How not to leave people behind00:59:29 How do you look at platform risk from both sides?00:1:05:06 The nature of platformsThe blog post: https://thebootstrappedfounder.com/matt-wensing-publish-your-juicy-thoughts/The podcast episode: https://share.transistor.fm/s/f7deea33The video: https://www.youtube.com/watch?v=2pBYsl1UxeYYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/This interview is sponsored by Acquire.com
Henry Wallace was originally from Barnwell, South Carolina where his crimes would begin. He moved to Charlotte, North Carolina in 1991. In the early 1990s, Henry was a manager at Taco Bell. Anyone Henry met adored him. He made young ladies feel safe, secure, and special. None of them ever thought he could be the one responsible for their friends and families deaths. In part one, we'll explore Henry's early life, criminal history, how police dropped the ball, the victims, their backgrounds, what happened to them, and comments from their loved ones.Promo: Octoberpod Home Video (YouTube)Octoberpod AM on all other podcast apps/platformsThe online, live event - Reverie True Crime: Live! Presented by MOMENT.True Crime and Paranormal Podcast Festival in Austin, Texas! Meet some of your favorite podcasters, survivors, advocates, and families of victims. On the Buy Tickets page, scroll to the bottom to find tickets for attendees and vendors!Socials • Website • Patreon • ContactTwitterInstagramFacebookTumblrWebsitePatreonReverieTrueCrime@gmail.comSOURCES:https://www.newspapers.com/image/626982738/https://www.newspapers.com/image/626983138/https://www.newspapers.com/image/626983769/https://www.newspapers.com/image/756570998/https://www.newspapers.com/image/626990202/https://www.newspapers.com/image/626991970/https://www.newspapers.com/image/626992044/https://www.newspapers.com/image/752460196/https://www.newspapers.com/image/756572154/https://www.newspapers.com/image/812521721/https://www.newspapers.com/image/626998409/https://www.newspapers.com/image/791873227/https://www.newspapers.com/image/756572904/https://www.newspapers.com/image/756541075/https://www.newspapers.com/image/627603206/https://www.newspapers.com/image/756629124/https://www.newspapers.com/image/657254689/https://www.newspapers.com/image/193668390/https://www.newspapers.com/image/657240826/https://www.newspapers.com/image/193768948/https://www.newspapers.com/image/628428538/https://www.newspapers.com/image/657234076/https://www.newspapers.com/image/657235719/https://www.newspapers.com/image/628440151/https://www.newspapers.com/image/628445050/https://www.newspapers.com/image/628444637/https://www.newspapers.com/image/813722018/https://www.newspapers.com/image/808773870/https://www.newspapers.com/image/628374457/https://www.newspapers.com/image/628374042/https://www.newspapers.com/image/629321511/https://www.newspapers.com/image/194913906/https://www.newspapers.com/image/631357692/https://www.newspapers.com/image/631087230/https://www.newspapers.com/image/714864019/https://www.newspapers.com/image/841176596/https://www.newspapers.com/image/859764572/https://www.independent.ie/world-news/serial-killer-weds-ex-jail-nurse-26183137.htmlhttps://www.aetv.com/real-crime/henry-louise-wallace-victimshttps://caselaw.findlaw.com/nc-supreme-court/1127327.htmlhttps://casetext.com/case/wallace-v-polk-3https://www.findagrave.com/memorial/19418025/tashanda-betheahttps://www.findagrave.com/memorial/49630078/sharon-lavette-nancehttps://www.wcnc.com/article/news/crime/relative-of-victim-recalls-charlotte-serial-killers-reign-of-terror/275-325392451https://www.findagrave.com/memorial/19366438/brandi-june-hendersonhttps://www.findagrave.com/memorial/8340954/caroline-lovefindagrave.com/memorial/19447842/shawna-denise-hawkhttps://www.findagrave.com/memorial/153765370/audrey-ann-spain
This episode is hosted by Dr. Feldman, Chief Medical Office at Cadence, in conversation with Dr. Benjamin Scirica, Associate Professor at Harvard Medical School and Attending Cardiologist and Director of Innovation for the Cardiovascular Division at Brigham and Women's Hospital.Their conversation focuses on:The effectiveness of remote patient monitoring platformsThe potential for clinical trials to improve utilization of guideline directed medicationsThe use of technology to expand and improve access to care for chronic diseasesFor more information on Cadence, visit https://cadence.care/
If you're an entrepreneur and want to know how you can work with more clients or grow your business without feeling overwhelmed trying to do all the things, then this episode is for you! I'm joined by Bailey Ness of Nesscessity, a marketing agency that helps small businesses and entrepreneurs build an online presence.Bailey shares her journey of starting a business from scratch, the power of research and self-taught skills, and how you can create a business plan that works for you. She also shares tips on how you can start your own business and advice for aspiring entrepreneurs. So if you're ready to learn more about taking your business to the next level, be sure to listen in!In this episode, we cover:How Bailey got started with NecessityServices you can offer as a social media manager or online service providerThe process of outsourcing and growing a teamHow you can handle the uncertainty of social media platformsThe transition of focusing on video content creation to keep up with the trendsWhy you can learn anything online, and teach yourself to use the tools or skills you need to start a businessThe day-to-day of running an online business and agencyHow Facebook ads are beneficial for small businessesBailey's future goals for her business in the next few yearsResourcesConnect with BaileyWebsite: https://nesscessitycreative.com/Instagram: https://www.instagram.com/nesscessity/DETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more info, updates, and BTS, make sure to follow me on @detailsandswirls!
In another informative Affiliate Insider podcast, Lee-Ann is joined by Phil Pearson, Chief Operations Officer of the iGaming Group, who has a lot to say about the iGaming industry: his past, his present place in it, and his suspicions for the future. The iGaming Group offers innovative solutions to burgeoning iGaming businesses, in order to help businesses stand out in the saturated iGaming market. Listen to find out more about:The impact of tightening regulations on Twitch and other social media platformsThe state of the US gambling market right nowThe impact of the impending recession on the iGaming industry[10:00] - The growth of the iGaming Twitch community.[13:00] - Cultivating closer relationships with affiliates on social platforms.[18:00] - Does the state of the US market suggest a monopoly?[20:00] - What are the latest slot innovations?[31:00] - Management and employee compliance in the iGaming industryRate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER's Affiliate Marketing Podcast.”
While there are a number of e-commerce platforms available to artists, there are very few—if any—that seek to integrate art and community and enable engagement between artists, buyers, art lovers, and critics too. Today, we're joined by Michael Facchinello, who is the founder and CEO of Altamira, a unique community-oriented marketplace for artists. Prior to Altamira, Michael spent eight years at Clique Studios, a top national design firm headquartered in Chicago. There, he started as a UX designer before transitioning into launching and managing new offices—but he felt compelled to create something meaningful that combined his tech expertise with his love of art. Altamira was born, offering artists the opportunity to gain recognition, sell their work, and become part of a thriving creative community. It allows art fans, commentators, and collectors to discover new artists, bringing them all together in an accessible space, all without the gatekeeping and snobbery often associated with the traditional art ecosystem. In today's episode, Michael shares his mission to democratize art and help artists make a better living by promoting their work and connecting them with buyers. We also discuss the importance of facilitating interaction, “growing the pie,” and appealing to a broad audience. To find out how Altamira is integrating art, community, and commerce, tune in to our fascinating conversation with its founder, Michael Facchinello.In Today's Episode:Michael Facchinello discusses…Why he decided to name his platform “Altamira”Altamira's focus on facilitating community first, then commerceThe challenges of competing on crowded digital art platformsThe benefits of designing for both ends of the spectrum, from art experts to total novicesWhy anyone who is interested in art should be able to participate in the conversationThe need for more business models that empower artists to promote their workHow traditional gallery spaces don't “grow the pie” for artistsWhy galleries are still an important part of the art ecosystemThe importance of democratizing art, from an individual to a societal levelFor more info, please visit: https://notrealart.com/altamira
We're covering what I think are the three must-makes video formats for 2023!I'll discuss:The best way to build a daily discipline for video content creation even if you're camera shyThe fastest most effective way to create more human centered video contentWhy it's important to leverage direct messaging inside of the social platformsThe different strategies of all 3 types of video
In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch to create Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. He has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.[00:00 - 13:05] Nick Lynch Shares his Tips for Working with Non-profitsNick Lynch's story of how he became a cancer survivor and how that led to him creating Collidescope.ioCreating a platform to help solve the challenges of funding the nonprofit sectorNick talks about how he became a social entrepreneur and how he saw the need for businesses to help non-profit organizations in the face of impending challenges[13:06 - 30:17] How Influencer Marketing Drives Successful Nonprofit CampaignsHow cause-based organizations can take opportunities in the cryptocurrency and blockchain spaceThe impact of influencer marketing - finding advocates synergistic to the cause and ensuring alignmentKey pieces that a marketer can execute in moving with the trend - gathering data, being creative, and going with their gut[30:18 - 43:43] Soaring Interest in Measuring Business ImpactNonprofit marketing has become more complex in recent years, with a need for resources and tools to be accessible to non-profit marketersThe significance of storytelling in building communities and advocates, leading to donations and better positioning on social media platformsThe rising trend of companies wanting to know how their business impacts people and the planet[43:44 - 47:10] Closing SegmentNick on The Giving RoundReach out to Nick Lynch See links below Final wordsTweetable Quote:“With influencer marketing and with influencers, it's really about authenticity. At the end of the day, like at the very beginning, we start to make sure that any creator, any influencer that we work with, it's really about how aligned they are with the mission or the cause that they want to support.” - Nick Lynch_____________________________________________________________________Connect with Nick Lynch through nick@collidescope.io and www.collidescope.io CONNECT WITH US!Join our Facebook Group LIKE, SHARE, AND SUBSCRIBE! Listen to the Go Big To Give Big Podcast on different platforms.Apple PodcastAmazon MusicSpotifyCastroFor more information, you may visit: gobigtogivebig.comhttps://thereinvestors.caAdvertising Inquiries: https://redcircle.com/brands
On today's episode, Ashley and Josh chat with Head of Indie Label Partnerships at TikTok, Jessica Messier all about building a presence on TikTok! What you can expect in this episode:The possibilities of going viral quickWhat to focus on when creating contentThe difference between TikTok and other platformsThe beauty of picking one thing to focus your content onWhy your content should be education-focusedHow 2023 is going to be the year for e-commerce on TikTokAll the hashtagsStepping away from perfectionVoyeurism, BTS, etc.7 seconds or lessTime spent watching vs. length of videosHow not to get dinged on the TikTok Algorithm TikTok PlaylistsHow the algorithm is rewarding creatorsWhy captions are so importantExpanding your reach Human connection opportunitiesShare more than you think is necessaryFind Jess on Instagram: @jessmesslaHonorable mentions:@agentrx.co@tiktok@waxthatash@kyliejenner@instacart@garyvee@jessmesslaGOLDEN EXPERIENCE GUIDE - Go at your own pace mini courses for Aestheticianshttps://goldenexperienceguide.mykajabi.comThe Evolve Shop www.evolveskinandwellness.com/shopBUBBLES & BUSINESS - Networking events in LA for Aestheticianshttps://www.waxthatash.com/about-3
Adam Ivy is an award winning music producer, professional YouTuber, and creative marketing specialist.He's the founder of sellmusic.com, has been featured on CNBC, MTV, and the E! Network, and has worked with artists like G-Easy, Mod Sun, and Kevin Gates. This is Adam's 2022 interview from Modern Musician's Success With Music Virtual Conference and it is a powerful one!Here's what you'll learn about: How to gain more visibility on social media platformsThe best way to reach and educate new fansBuilding offers that your fans will love and boosting your income Adam Ivy's Freebie Fanbase Worksheet: https://swm.modernmusician.me/adam-ivy-2022Subscribe and check out Adam's Youtube Channel: www.youtube.com/adamivyCheck out all Adam's free resources and learn more at: www.Musicmarketing.comCheck out Adam's beat marketplace at: www.Thecharts.comWant to Fast Track Your Music Career? Try MusicMentor™ Pro For Free: https://link.modernmusician.me/MusicMentorApply for private coaching: https://link.modernmusician.me/apply-for-coaching
The affiliate marketing podcast is back again with another star-studded episode. This week we are discussing affiliate marketing technology, the type that helps to engage audiences and helps affiliates to make more sales. We are joined by long-time retail and technology veteran, Simon Bird who is the co-founder and CEO of RevLifter. In this episode, he discusses why he believes that digital technology can help brands align the specific needs of their customers with their key business goals.In 2017, Simon Bird co-founded RevLifter to leverage proprietary shopper data and AI to deliver hyper-personalised offers that deliver significantly higher ROI than one-size-fits-all promotions. In 2020, RevLifter grew revenues by +300%, launched in several international markets, landed a number of global brands, and claimed several eCommerce awards following an explosion in demand for tailored, 1-2-1 promotions.Listen to find out more about: What brands should be doing to increase engagement, conversions and margins.Why it is important for affiliate managers to adopt new technology and platformsThe future of the ecommerce space[01:04] – Simon explains how he first got into the affiliate marketing industry[10.00] - Listen as Simon explains why affiliate managers are important for organisations on a wider level[16:21] - Hear how influencers and ‘true' content sites will have to adapt their approach in line with the economic crisis[22:22] – Listen as Simon debunks some common myths surrounding affiliate marketing “I love AffiliateINSIDER's Affiliate Marketing Podcast.”
Today I'm chatting with Tammie Carpenter Bennett, mindset coach and Host of The Show Up Society Podcast. Tammie shares her years of wisdom from owning a stationery business and coaching runners for over 13 years to remove the blocks that are keeping them stuck so they can achieve their goals with confidence. Tammie is all about habits … she walks the walk by keeping one tiny, daily habit going strong for over 10 years. And she teaches others how to create and keep a tiny daily habit to reach their own goals, so they can stop procrastinating, and make quick decisions so they can get back to creating! Episode highlights: How podcasting helps Tammie to create an even bigger impact Why she believes podcasting stands apart from other digital platformsThe secret sauce that keeps her goingWhat she does to spice things up if the podcast starts to feel stale How she uses a podcast to educate her clientsWe close with the question I ask all of my quests: "If you could state in ONE word how you podcast with purpose, what would that word be?" Listen to find out!Learn more about Tammie:On the web: https://www.showupsociety.com/ Follow her on Facebook: https://www.facebook.com/tammie.c.bennettShow Up Society Podcast: https://www.showupsociety.com/podcast
IN THIS EPISODE YOU WILL DISCOVER:Traffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!Here's peak inside what we covered in Episode 40:How the new IOS update can impact tracking activity and metrics across different social platformsThe three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.Why understanding the pain points of your potential customers is so important when designing an ad or a landing pageWhy follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.SPECIAL RESOURCES MENTIONED ON THE SHOW: Follow Sales Velocity TV on Facebook, Instagram and YouTubeSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
What happens to your data when you die?Data rights are already a touchy subject in the living world, so what muddy waters might the prospect of a digital afterlife present to us?In this week's episode of Disconnected, we've got a huge range of topics from the latest in tech to discuss, from investors being fleeced of their bitcoin and linking our brains to social media, through to a Meta-organised political campaign and the latest Wordle offshoot.This episode of Disconnected covers:What happens to your data after you dieNeural technology, and how it could shape how we connect with the webNetflix's latest thrilling documentary on bitcoin theftBytedance's questionable use of data scraped from other platformsThe new Wordle spinoff catching our eyes (and ears), HeardleLinks and references at: https://disconnectedpodcast.com/
How important it is that we love what we do? What's more to content creation than just content creation? Is it possible for the process to be enjoyable and effortless when creating content? Today, we talk about How to Start Creating Content With Joy.Joy is important in everything that we do. We see people leaving their jobs because they stopped finding joy in what they do at work. Many people take a leap of faith by pursuing what they love instead of staying in their comfort zone for the very same reason. We all want to be able to do the things we love. In this episode, we are joined by Erica Lasan, a multi-passionate creative who helps women and entrepreneurs who are overwhelmed, overworked, and over it develop creative solutions and systems to find JOY, purpose and healing in what's next. Through the framework of the JOYrney To Purpose program, she helps women rediscover, reconnect, and recommit to their D.R.E.A.M.s while also establishing JOY-led habits to ensure that the intention and consistency needed to bring their vision to life, can stick. Show Highlights:How to create content that aligns with your brand, your message, and your mission with JOY!Highlighting ways to quickly execute timeless content that comes naturally, flows with ease, and can be repurposed across various platformsThe best ways to showcase your personality, amplify your voice, and authentically engage your audience through your contentHow to get unstuck and learn new ways to have fun, and take the "work" out of the content creation process! About our host:Erica Lasan helps individuals and entrepreneurs in transitional phases of life find JOY, purpose, and healing in "what's next" by outlining creative solutions and personalized strategic methods that work! Her signature process, aptly called JOYrney To Purpose™, revolves around helping people rediscover their purest identities – by reconnecting with their purpose and committing to building a habit of intentional JOY daily. Connect with Erica via the following:Website: https://www.ericalasan.comTwitter: https://twitter.com/EricaLasanInstagram: https://www.instagram.com/EricaLasanYouTube: https://www.youtube.com/user/QuEricaTVLinkedIn: https://www.linkedin.com/in/erica-lasan-08994313/------------------- Made Possible by BIGVU. Connect with us via:https://www.bigvu.tvhttps://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire
Special Guest: Aaron Hall, Attorney for Business OwnersToday we're speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including:Building trust onlineHaving an integrated web presence across platformsThe power of strong communication through video marketingLeveraging social media marketing for law firmsHow to properly handle online reviewsAdditional marketing strategies for attorneysHere at Hibu, we're dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.________________________________Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report➜ GET IN TOUCH:www.hibu.com877.237.6120➜ SOCIALS:facebook.com/hibuUStwitter.com/hibuuslinkedin.com/company/hibuinstagram.com/hibuusa/vimeo.com/hibuHibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.#Hibu #SmallBusinessSmallTalk #DigitalMarketing
Want to go behind the scenes and hear about how 2021 played out for my business?In today's podcast episode, I'm sharing… How much revenue my products brought in in 2021What worked this year (and what didn't!)The growth I saw across content marketing platformsThe personal life changes I made this yearWhat I'll be focusing on in 2022, including what I'm doing instead of setting goalsTune in to this episode as I peel back the curtain and share all the nitty gritty details!---Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class---If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
Today we're speaking with Sedge Beswick of Seen Connects. As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects' client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.Sedge's expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.Connect with her:sedge@seenconnect.com@sedgebeswick on all platformsThe article we referenced about VC funding stats: https://www.nytimes.com/2021/11/02/business/dealbook/female-founded-startups-vc-funding.htmlWant to join WIIM's Collective?http://www.iamwiim.com/join(For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)Join our Creator Only Private Facebook Group:http://www.facebook.com/groups/wiimcreators/Follow us on Instagram:http://www.instagram.com/iamwiim
ITVT is pleased to present the latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford, Screen Culture was created for thoughtful discussions about the impact of premium filmed content on today's society. In this episode, Lisa is joined by David Craig, a media scholar, producer, and former network executive. He is Clinical Professor at the University of Southern California's Annenberg School for Communication and Journalism and Visiting Professor in the Institute of Cultural and Creative Industries at Shanghai Jiao Tong University. With Stuart Cunningham, he is the co-author or co-editor of multiple books, journal articles, and chapters about the social media entertainment and wanghong industries, including Creator Culture, Wanghong as Social Media Entertainment in China, and Social Media Entertainment. Prior to academia, in addition to LGBTQ media activism, David was a Hollywood producer and network programming executive responsible for over 30 projects that garnered over 70 Emmy, Golden Globe, and Peabody nominations. David and Lisa discuss the goal of his first career in Hollywood—to become a “teacher” and create social impact through filmed content. He outlines cultural activism applied through the TV movie format over decades. He notes the responsibility taken up by many producers, network executives, and talent (including Ava DuVernay, Tom Hanks, and Brad Pitt through their respective producing work) to advocate for social change and representation. They expand on David's published works with collaborator Stuart Cunningham, particularly the recent anthology Creator Culture and their first book, Social Media Entertainment, a comprehensive history and analysis of social media creators and their role in culture and media. Finally, David and Lisa cover his inclination to be positive about the impact of social media entertainment and: The similarities, differences, and “tension” between the approaches of social media platforms and traditional media companiesThe rise of wanghong (“Internet famous”) or the social media entertainment industry in China, the technological advancement and growing global presence of China-based platformsThe cultural impact of creators in amplifying social and political issues, including the experience of underrepresented groupsThe politics of platforms Social handle:Twitter @Producing2Power Archive: https://tvotshow.com/televisionation
With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download tooWhat you will learn in this episode:The shift and focus of E-Commerce strategiesHow your SME can utilise experience led e-commerceHow to assess your business' differentiation and value in the marketHow to communicate with different customers on your platformCurrent innovations in the E-Commerce industryAdvanced tactics with consumer personalisationThe dos and don'ts of your direct mail marketing strategyThe impacts of “abandon cart” on your websiteTips on increasing your business' conversion ratesHow to use video across your platformsThe importance of SaaS platforms and how to choose one for your businessMarketing tools that can help your SMEA forecast on the future of E-commerceResources mentioned:Andy's tips for ecommerce success slide deckGoogle trendsGoogle keyword plannerKlaviyoDot DigitalMailChimpAmazon Australia's 1500% growthZoltan from Citizen WolfOxford Suits Carla ZambattiMahabisBook Recommendations:Design Thinking by Thomas LockwoodStart With Why by Simon SinekWhat business would you build on Mars?Anybody who knows me knows the answer to this question already. I would definitely start at the martian brewery. I think that'd be kinda cool. I'm kind of a craft beer nut. I've got a brewery in my backyard with nine taps. I think some martian hops and some martian barley. You're just set after a two year trip. I think I'd be wanting to sit back with a nice cold beer.You can reach Andy here on:LinkedinProcess Creative on Instagram, Linkedin and Facebook
China's technological progression has been nothing short of meteoric in recent decades, integrating systems long before we're ready to do so in the West. But how well founded are our fears? Is China's collective embrace of revolutionary technology being used and abused, or is our trepidation holding us back?The perfect man to answer these questions is one Blake Stone-Banks, who's been living in Beijing since 2006 and seen how life in the capital has changed - and where our expectations and their reality differ.We take a deep dive into China's use of facial recognition, their openness to change, the prevalence of their WeChat platform, and whether their Social Credit system really lives up to the scepticism we've had since the Black Mirror episode that warned us against such a system...This episode of Disconnected covers:China's rapidly growing use of technologyThe prevalence of WeChat as an almost-universal platformHow facial recognition tech has impacted life in ChinaDrawing a distinction between personal and business platformsThe reality of China's Social Credit System, and how it compares to THAT Black Mirror episodeLinks and references at: https://disconnectedpodcast.com/
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comTraffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!Here's peak inside what we covered in Episode 40:How the new IOS update can impact tracking activity and metrics across different social platformsThe three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.Why understanding the pain points of your potential customers is so important when designing an ad or a landing pageWhy follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jeff Altman is an accomplished author, career leadership coach, and founder of The Big Game Hunter. He has over 40 years of recruiting experience, assisting individuals to improve their careers and become the leaders they want to be. Here are a few of the topics we'll discuss on this episode of Consulting with Authority:How Jeff transitioned from recruiting to running a private coaching practiceThe key strategies Jeff used to develop his business and build connectionsThe importance of having an effective brand that separates you from othersThe best type of content to create and how to leverage content on multiple platformsThe best way to engage with a new prospectWhy Jeff uses a customizable approach towards his coachingThe importance of developing your listening skills and following your intuitionResources:Smart Solutions MediaThe Big Game HunterNo BS Coaching AdviceNo B.S. Job Search Advice RadioConnecting with Jeff Altman:LinkedInConnecting with the host:Scott Cantrell on LinkedIn
Cindy Gallop is the creator of MakeLoveNotPorn, the world's first and only user-generated, human curated social sex video-sharing platform. Cindy believes that normalizing and socializing sex makes it easier for others to talk about it openly and honestly and promotes consent, communication, and strong sexual values and behaviors. Cindy is a brand and business innovator, consultant, coach, and keynote speaker as well as a Board Advisor for multiple organizations including Handi, Awkward Essentials, and Pomp and Whimsy. Cindy joins us today to discuss how she is creating the safest adult video streaming platform on the internet while combatting rape culture - one video at a time. She shares what inspired her to create MakeLoveNotPorn and the mission and values that continue to drive her. We discuss how her platform helps people worldwide talk openly about sex and the challenges she faced when working to secure venture capital and advertisers. We also discuss her perspective on the “No Hour Work Week” and why she believes female entrepreneurs need ‘champions' instead of mentors. “We don't have enough role models in society for women (and men) that demonstrate that you can live your life very differently to the way that you're expected to and still be amazingly happy.” - Cindy Gallop This week on SocialFly's Entreprenista Podcast: Cindy's career journey and what inspired her to launch MakeLoveNotPorn The global social issue Cindy aims to address through her platformCindy's mission with the MakeLoveNotPorn platform and how she hopes to normalize and socialize sex in societyThe difference between MakeLoveNotPorn and other social media and adult video streaming platformsThe biggest challenges Cindy faced when launching the platformThe ‘creator economy' and how Cindy designed her revenue-share model to democratize access to income for content creatorsHow the MakeLoveNotPorn revenue-sharing model helped content creators maintain their lifestyles through the COVID-19 pandemicThe fundraising process Cindy uses to raise money for the platform and the challenges she faces when seeking investors and advertisersHow the platform has helped users boost their self-confidence, enhanced their sexual self-esteem, and transform their intimate relationshipsCindy's passion for empowering women and her perspective on Tim Ferriss' 4 Hour Work WeekThe difference between “champions” and “mentors” and why Cindy believes female entrepreneurs need more champions Resources Mentioned: Genius Scan App Connect with Cindy Gallop: MakeLoveNotPornCindy Gallop Official WebsitePodcast: The Social Sex RevolutionMakeLoveNotPorn on LinkedInMakeLoveNotPorn on InstagramMakeLoveNotPorn on FacebookMakeLoveNotPorn on TwitterCindy Gallop on LinkedInCindy Gallop on Instagram Join the Entreprenista League! Hey Entreprenistas! We're launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you're looking for to start and build your business, and we're here to provide you with all of the resources you'll need! As part of the Entreprenista League, you'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You'll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business,
In this inaugural podcast episode, Ben and Joel dive into their shared obsession with subscription eCommerce. While Ben comes from a background of deep Shopify expertise and Joel has spent his career on custom builds, both entrepreneurs are passionate about creating a stellar experience for brands and customers alike. In the world of subscriptions, the landscape is particularly interesting. Ben and Joel discuss everything from the birth of subscription DTC tools to recent changes at Shopify to what the future of subscription eCommerce may hold. Show Topics Shopify's first-mover advantageFlexibility as a must-have for subscription platformsThe impact of Shopify changes on the subscription landscapeDeciding whether to build or buy a subscription platformThe difference between CPG and tech companies Show Links Check out 1-Click PonyConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter
Being a guest on a podcast is an amazing marketing tool to expand your reach. That’s why episode 37 of the VIP Access Podcast is about The Importance of Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of being a guest on OPP – other people's podcasts and why you should add podcast guesting to your marketing plan. Some of the talking points I go over in this episode include:Why you should utilize other people's platformsThe importance of building a know, like and trust factor with the audienceWhy being vulnerable and sharing your stories is crucial How to leave a great impression when you are a podcast guestYou now have all the tools you need to be an outstanding guest on a podcast. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways.CONNECT WITH MELANIE HERSCHORN:Schedule a Call with Melanie!Is your Content helping you land clients? Take the quiz to find out!Follow me InstagramJoin the VIP Digital Marketing Tips Facebook group
Brian and MJ talk about cancel culture, deplatforming, and more.In this episode we cover: How we went from "A Declaration of the Independence of Cyberspace" to modern day censorshipThe pros and cons of allowing Big Tech to decide what information is on the table for consumption on their platformsThe origin story of Section 230, otherwise known as "the 26 words that created the internet"Does Section 230 enable Congress to censor people through the use of private companies even though Congress would not be allowed conduct such censorship (because of the 1st Amendment) itself?How to figure out what is “true” on the internetWhat happened to Parlr?The internet creates echo chambers - what should we do about itUnequal standard of free speech on the set of The Mandalorian? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/searchingforpoliticaliden/support
It doesn't matter how long we've been publishing, sometimes there are gaps in our knowledge. In this episode, we're going to look at:Why you need a business mindset to succeed as an indie authorHow preorders work on different platformsThe benefits of defining successWhy you need a body of work, not one book, to make a livingBook of the week - Vampire Academy by Richelle MeadAmazon US: https://amzn.to/2TlttKH*Amazon UK: https://amzn.to/3hqHgaN*Apple: https://books.apple.com/us/book/vampire-academy/id357991657?itsct=books_box_link&itscg=30200&at=1000l335I&ct=books_vampire_academy&ls=1*Listener pick (Alexa Whitewolf) - The Entrepreneur's Guide to Getting Your Shit Together by John CarltonAmazon US: https://amzn.to/3w7WYwB*Amazon UK: https://amzn.to/3dBHfj6*Become a patron: https://www.patreon.com/writersmindset*Affiliate link. It won't cost you any extra, but we'll get a small commission if you purchase via one of our links :)
Want to start your own business? Looking to define your why, your purpose and turn that into a business you'll love? In this episode I chat with Lisa Messenger, an entrepreneur for entrepreneurs, thought leader and sought after global public speaker about how to make it happen. Lisa is a best-selling author, founder of the Messenger Group and Collective Hub and if she can imagine it, there's a pretty good chance she can make it happen. Lisa has been inspiring millions of business owners all over the world with her open and honest approach to business and what really goes into creating a successful business. Today we're talking about purpose, how to unleash your why, find your purpose and live your most magical life. We also cover:Failing fast - how to bounce back when things don't quite go to plan;How to play to your strengths and know when to outsource, especially if you're just not good at something;Hiring specialists who align with your vision, values and mission;Working from anywhere - giving your staff the flexibility to work in the most productive way possible and trusting them to get the job done;Repurposing content and how to use it on multiple platformsThe importance of future-proofing your business.Episode is brought to you by the Boost Your Business VIP DayJoin the conversationFollow @lisamessenger on InstagramBuy a copy of Purpose Discover the Secrets of Successful Business Facebook page Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusinessHost: Justine McLean – Flossi CreativeProducer: Leah Stanistreet – Snappystreet CreativeMusic: Francesco D'AndreaThis show is powered by Buzzsprout
“I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what’s going on, and at least I understand it. Again, growing the business and understanding how to build a website or being across the e-commerce stuff, I think it’s so important to understand your business.”In today’s episode Kaity is joined by Emma Hill, founder of Sock-It & Co and CEO at Kind Kingsley.SOCK-IT & CO. is Australian Designed and Australia's favourite Non-Slip Grip Sock brand. Releasing one-of-a-kind designs made for comfort but also quality. Enjoy Grip socks that last after more than one wash! Designed for Pilates, Barre Bar, Yoga, at Home or at the Hospital.Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:Scaling an e-commerce businessChallenges involved in getting an e-commerce store up and runningChoosing the right platformsThe importance of knowing your business before hiring supportFalling in love with digital marketingManaging stock shortages & manufacturing issuesGetting your hands dirty in your own businessRESOURCES:Sock-It & Co. WebsiteSock-It & Co. on InstagramSock-It & Co. on FacebookSock-It & Co. on LinkedInKaity on InstagramKaity Griffin websiteLaunch Legends mastermind: kaitygriffin.com/launch-legendsGoogle Ads Course waitlist: kaitygriffin.com/course-waitlist
Technology has come so far, so fast. With cyberbullying, sexting, and exploitation, parents today have a big challenge to face. It may feel daunting, unknown, unescapable, and we can often feel helpless, but we don’t have to navigate this alone. In today’s episode, we talk with Kirra Pendergast, founder of Safe on Socials, and an expert on the ways in which we can work with our children to create loving boundaries around tech in the home. She shares some key advice on doing this in a way that maintains connection and safety. Kirra says that we need to ask the right questions so that our children feel safe, and know what to do when they don’t.
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsorsWhat activities created by the Covid crisis will persist after the virus is beaten Getting by giving - the authenticity of the Marcus Rashford storyThe way clubs talk to their fans - the problem of 'closing the reality gap' The psychological move of sports social media after Covid-19 hitThe movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"Facebook's problems, its legal issues and the effects on sports clubsThe political dimension to curbing the social media platformsThe problem with fake social media advertising metrics. The lack of transparancy The one country trying to license valid social media metricsHow Mario has investigated the problemThe problem of the Nielsen approach and CPM as an estimateWhy a European Super League will happen and World Cups will be staged every two yearsThe importance of CSR and being fancentricThe risk of clubs going all-out for promotionThe assumption that fans will come back automaticallyRich Luker's '2% solution' Marketers letting go of big numbers of engagement and concentrating on real numbers Mario's tips for running club accounts in 2021
You keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand! In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include:What engagement looks like on different platformsThe reason your brand needs engagementHow to grow your network without leaving your houseTips to get engagement on your posts and emailsNow that you’re ready to go out there and start engaging with your followers and email subscribers, be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH MELANIE HERSCHORN:InstagramJoin the VIP Digital Marketing Tips Facebook groupSchedule a Call with Melanie!
Omni Valley is an online exclusive investor platform connecting those who work and invest in the venture capital industry, those who are looking at start-up companies, or for those who invest at the venture capital fund level, and provides a space for them to better network and connect. In my conversation with co-founder and CEO Grady Buchanan, we talk about why they have built out that platform, what they see as opportunities to be, competitors in the space, and how they think they can wedge into that market with a unique value prop that investors are underserved on today. We talk about how they can achieve their goals for the platform within the scaled-down version of a minimum viable product, as well as the built out version from later down the product roadmap. Topics in this episodeInvestor preferencesThe effect covid has had in the investment space, particularly for startups that aren’t on the east or west coastThe decision to not start with a revenue-first productHow they are different from other networking platformsThe difference between what an investor says they are interested in, versus the actual investments they are makingBenefits of creating networks for investors based on a geographic basisTheir biggest challenge to dateContact InfoWebsiteEmail: grady@omnivalley.co
The Most Horse-Powerful Podcast On The Internet, The Xbox Drive is back with Episode 160. This week Sean played Wasteland 3 and Deus Ex. Ryan played Twin Breaker.Cleaning the GarageWe have a super sweet announcement on next week's show!The PlaylistRyan: The Outer Worlds, Twin BreakerSean: Wasteland 3 and Deus ExBraking NewsMultiple outlets posted their Xbox Series X initial previews! Here's some info we learnedThe 1TB SSD will offer 802GB of usable space (the rest is taken up by the OS and cache for Quick Resume)Games with uncapped framerates generally run at a locked 60fps without Series X enhancements implementedLoad times for unoptimized games usually load at minimum twice as fast; will get faster as games get optimized and patchedTransfer speeds from a USB 3.0 hard drives go VERY fast, usually about 7 and a half minutes for 50GB of datahttps://www.youtube.com/watch?v=7oe1LUJyCCs&feature=youtu.behttps://www.youtube.com/watch?v=OdgMB81d_ychttps://arstechnica.com/gaming/2020/09/xbox-series-x-hands-on-the-big-back-compat-dive-begins/https://www.youtube.com/watch?v=DufdZTfsa_IThe Xbox Series 1TB Expandable Memory Cards will officially cost 220 USD/299 CAD!https://www.windowscentral.com/xbox-series-x-series-s-1tb-expansion-ssd-costs-220-preorders-now-liveThe following games are coming to Game Pass in October:DOOM Eternal - October 1stDrake Hollow (PC) - October 1stBrutal Legend - October 8thForza Motorsport 7 - October 8thIkenfell - October 8thAge of Empires 3 Definitive Edition - October 15thThe following games are leaving Game Pass on October 15th:Felix the ReaperMetro 2033 ReduxMinitSaints Row 4 Re-ElectedState of Mindhttps://news.xbox.com/en-us/2020/09/29/coming-soon-xbox-game-pass-october-2020/EA Play officially joins Game Pass Ultimate on November 10th!https://news.xbox.com/en-us/2020/09/29/xbox-game-pass-ultimate-members-get-ea-play-on-november-10/The following are coming to Games with Gold in October:Slayaway Camp: Butcher's Cut - October 1stSphinx and the Cursed Mummy - October 1stMaid of Sker - October 16thCostume Quest - October 16thhttps://news.xbox.com/en-us/2020/09/29/new-games-with-gold-for-october-2020/NieR Replicant will officially launch on Xbox One on April 23rd!https://www.windowscentral.com/nier-replicant-release-date-set-april-2021Yakuza: Like a Dragon had it's release date moved up! It will now launch on November 10th and will be day and date on Game Pass!https://www.ign.com/articles/yakuza-like-a-dragon-wont-hit-ps5-until-march-new-november-release-date-for-all-other-platformsThe first major update for Flight Simulator is live! World Update 1: Japan was announced at Tokyo Game Show and brings updated and fully fleshed out Japanese landmarks and cities beyond what Bing Maps was able to provide. This will be part of a monthly world update series going forwardhttps://news.xbox.com/en-us/2020/09/29/world-update-i-japan-for-microsoft-flight-simulator-now-available-for-free-on-xbox-game-pass-for-pc-windows-10-and-steam/The CarpoolBlaze Knight @BlazeKnight0923 - What is your favorite video game sound track to play as background sound while you work?Jason C @JCarpingAbout - What game represents your mood from the last week of Xbox news?todd oxtra @toxtra - If you selected a Mount Rushmore of Xbox, who or what would be on it?PlugsiTunes: https://goo.gl/CMv4fr Google Play: https://goo.gl/3Z3egeSpotify: https://goo.gl/Vh4DH4Sean:http://twitter.com/seancapri http://twitch.tv/seancapri http://patreon.com/youmecapriRyan:http://twitter.com/ryanturford http://youtube.com/ryanturford http://twitch.tv/ryanturfordDiscord [You, Me & Capri]:https://discord.gg/zN4cZbA
In this week's episode, I talk to Evan Wong, CEO and co-founder of Checkbox.ai. We discuss the importance of no-code platforms in legal, what it takes to make them a success and the need for organisations to shift from a services to a product mindset.Topics of discussionThe key elements of a no-code platformThe inception of CheckboxWhy early stage research and validation is critical to product successThe importance of no-code for corporate legal teamsProductisation of legal servicesWhy law firms struggle to shift from a services to product mindsetThe network effect - making platforms viralThe importance of risk tolerance when deploying no-code platformsThe future of no-code platforms and their place in an ever-consolidating market
In this weeks discussion we have a wide ranging discussion with Sam McNeil from Microsoft. Sam holds a role on the APAC team and is seeing the trends across developing and developed countries.We discuss:The future trends and their impact on the classroomThe future of security on devices and software platformsThe potential for learning analytics And more!If you 'd like to find all our previous outclassed podcast episode topics, or reach out to Mike and Blake for help and advice, go to utb.fyi/outclassed
One thing I hope to do more of in Season II are Offers & Give-aways.You’ll be seeing some new things go into both Patreon and Ko-Fi during Season II and both will have their own focus. I don’t mention this because I want you to donate to the show, but these will be the first spaces that you’ll see both what I’m working on in Cosplay and what I’ll be doing behind the scenes to build Avalon and to start working on one-on-one and group programs in Marketing, Advertising, and Social Media help for you – the Cosplayers.There will be Give-aways – you’ll see more on this here, there, and everywhere. Take note – all of them will NOT be happening on Instagram. They may be on other platformsThe first few will be smaller – FunkoPop give-aways – I’ve got 3 lined up right now – and it’s great to be able to do this. It would be even more amazing to do more, and I want the opportunities to do so.Part of next season will be about giving back. That will depend on how everything goes with Covid-19, but towards the second half of the season in 2021, there will be episodes dedicated to giving back in some way – stay tuned for that.Find the Sanctuary on Social: Vero: @scottybofficial Facebook: https://www.facebook.com/hocspodcast LinkedIn: https://www.linkedin.com/in/scotty-bthebrand-2a403319b/Instagram: @heroesofcosplaysanctuary Twitter: @hocspodcast YouTube: https://www.youtube.com/channel/UCZstjuTRSuSGaJ687M-wekA
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle.In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each social media platform, as well as managing your brand page, social media influencers, and social media paid advertising. This episode will help you to navigate the continually changing world of social media, even if you’re a newbie, and discover how to create more compelling content and branding for your winery business. Other topics covered in this episode include:Best platforms to use, specifically for wineriesBest practices for starting in social media for your businessTailoring content for different social media platformsThe benefits and downfalls of individual social media platformsThe importance of social media for a wine brandHow to engage your customer base and attract and find new customersSocial media influencers - how to engage, interact, and pair with the right onesThe pros and cons of having multiple social media pagesCall-to-actions: what are they, and how do I use them to benefit my businessHow to leverage social paid advertisingTrends versus fads; what’s coming and what’s on its way out the doorIf you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers!
Charles Debonneuil is the Group CEO of Intrepid Group Asia. Intrepid Group Asia is a 3-year-old company that manages the eCommerce presence of international brands on major eCommerce platforms like Lazada/Shopee across South East Asia.Prior to this, Charles is also the co-founder and Chief Marketing Officer at Lazada Group, which he had been with since its early inception days as co-founder of Lazada Vietnam, Charles eventually took on the Chief Marketing Officer role of Lazada Group - and is taking care of marketing activities across South East Asia until August 2018.Discover more details here.Some of the highlights of the episode:Marketplace profitability and customer acquisition strategyHow are big brands coping and moving to e-commerce platformsThe shift on consumer behaviorHow the COVID-19 crisis affected the e-commerce industryFollow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd
SBC022 - Making Meaningful Connections Online with Phil GerbyshakPhil Gerbyshak is a speaker, corporate sales trainer, and small business coach who trains his clients on the power of connection and how to leverage social media to attract profitable, long-term clients. Phil is an active member of the National Speakers Association (NSA) and has spoken at many regional meetings about social media leads and the power of connecting the right way on social media. He is the author of five books, host of the Conversations with Phil podcast, and co-host of Social Chatter, the longest-running social media marketing talk show sharing the latest information and news about social media marketing.Phil joins me today to share his insights into how to slow down on social media and focus on building authentic relationships to boost revenue and accomplish your goals. He discusses the secrets of his content formula, why he loves video, and the importance of commenting on other people's social media posts to engage and be engaged. Phil also shares why you shouldn't use your business LinkedIn page as an online resume, what makes a great LinkedIn profile, and how to leverage that platform to nurture relationships and gain new leads. “Relationships don't happen overnight. Slow down and serve more to sell more.” - Phil Gerbyshak Today on SmallBizChat Podcast:How to use the three I's to connect on social mediaThe biggest mistakes people make when building relationships onlineHow to leverage your personality on social mediaHow to present yourself on LinkedIn and why you should start by following the people you want to connect withThe increasing importance of going offline with conversations to build deeper connectionsWhy it's okay to be a little vulnerablePhil's favorite way to showcase his personality and energy on social platformsThe relationship between Hunt and Help on social mediaPhil's strategy to engage and be engaged to add value to relationships Connect with Phil Gerbyshak:WebsiteEmail: phil@philgerbyshak.comLinkedIn Fix Your Business!Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run.Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together!Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
In this episode, we sit down with Oscar Ortega, VP of Talent at the UM Studios team, and Adam Simon, executive director of strategy at the Lab, to discuss the status quo and the future of influencer economy. Starting with the very definition of “influencer,” the dominant social and live-streaming platforms on which they depend, and the increasing fraud found in today’s influencer economy, we dissect in detail the ins and outs of the industry and the dynamic push-and-pull between influencers and the platforms. Then, we turn our eyes to the future and the up-and-coming synthetic influencers. Compared to human influencers, these virtual influencers bring new opportunities and interesting challenges for brand marketers to navigate and experiment with.What We Covered:The definition of an “influencer”The dominant influencer platformsThe latest developments in the influencer economyThe shifting landscape of gaming streamingThe power dynamic between influencers and platformsThe emergence of synthetic influencers and their pros and consThe facilitating factors of the rise of synthetic influencersWhat brands should pay special attention to in this spaceWe laugh about the Pineapple influencer account Scott started See acast.com/privacy for privacy and opt-out information.
SHOW NOTES:Hey #TeamTobe welcome to episode 19! This week we focus on YouTube’s new content play, what they’re offering, and what we think of it.IN THIS EPISODE WE DISCUSS:The basics of pillar contentWhat is pillar content and why it’s importantYouTube’s Content playYouTube’s future for adsYouTube’s new monetization platformsThe future for YouTube’s premium contentRESOURCES:YouTube MusicYouTube PremiumBE-AT TVSpotify AdsAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.
In this episode we discuss what happens when you mistake being busy with creating results, we take a hard look at time management and examine concrete strategies for carving out more time, we look at the dangerous power of “defaults” in shaping our behavior and how we can use them to our advantage, and examine how to have a healthy relationship with our inbox with our guest Jake Knapp. Jake is the New York Times bestselling author of Sprint. He spent ten years at Google and Google Ventures, where he created the Design Sprint process and ran it over 150 times with companies like Nest, Slack, 23andMe, and Flatiron Health. Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta, and his work has been featured in Tech Crunch, Fast Company, The Wall Street Journal, NPR, and more.Jake’s own battle and journey with time, time management, and figuring out how to make the most of his time, effort, and energy to create more results Lessons from a “time dork” who has spent time in the trenches thinking about how to best spend your timeWe spend a lot of our time in the world of “defaults” - with our technology platformsThe “busy bandwagon” - the cultural norm of wanting to be and appear that you’re busyDeleting instagram, facebook, twitter and more from his phone helped Jake be more present What happens when you mistake being busy with creating resultsIf you're caught up in the minutiae of life - what can you do to step back and get clarity on priorities and what’s really important in your life?There’s no secret solution for everyone - it’s about trying strategies to see what works for you - and constantly engaging in contemplative analysis of what’s important A “burner list” strategy you can use to organize your todo list We’re not super human and we don’t want to be - many of us wouldn’t be happy with the life of Elon MuskThink about the space between a TASK and a GOAL - clear 60-90 minutes to really dive in and create results on your most important item on your ToDo listYou don’t need to be busier to create the results you want - its about taking control of what you’re doing“Someday” goals can become realities if you prioritize correctly and break them into executable chunks If you’re not taking steps toward your goals, they effectively don’t existThe importance of creating a meaningful connection to your goals - to create motivation in the near termYou have the ability to “recover time” in your day by spending less time in a reactive stateAs one of the early pioneers of email, spending his time help building gmail app and much more - Jake has some strong insights into how we can have a healthy relationship with our inboxes The difficulty of saying no - and how we can do a better job of itGet out saying yes/no to commitments in person, defer and come back later when you’ve had time to think about itSaying yes to something is a great way to kill your own priorities. They are like barnacles on the hull of your shipTrying to construct situations where a team can make really good decisions using the Design Sprint process Lessons from constructing environments to help people make better decisionsThe design sprint process and how it helps teams work together and make great decisions Making sure that you’re considering opinionated / conflicting solutions to, and creating an environment where it’s healthy to have disagreement Anonymous disagreement on paper Homework - Lightning Decision Jam Homework - What is your distraction kryptonite? Learn more about your ad choices. Visit megaphone.fm/adchoices
Karl Mattingly is the CEO of Dysrupt Labs (Slow Voice), the umbrella company and home of Almanis, Percypt, Pyfina & Sugihara launching cutting edge tools for forecasting. Forecasting the future is difficult in unpredictable times so give strategists and decision makers the edge, Karl has launched Percypt, to offer the world’s first platform for applying collective intelligence to inform strategy and decisions. Collective intelligence can mitigate bias in groups as well.You’ll hear us talk about:Prediction market platformsThe validity of polls and surveys for forecastingApplications of crowdsourced forecasts for financial performance, creditworthiness and management quality.Collective intelligence and governanceThe advantages and disadvantages of incentives and the variety of tools for testing the pulse of customers, employees, marketsCollective intelligence platforms as a tool for reducing cycle time identifying issues and responding to changeWhat collective intelligence tools will tell you your employees might not.Karl’s TED talk on Wisdom of Crowds Host Dawna Jones specializes in decision-making for complexity and transforming situations. EPDawna_Jones See acast.com/privacy for privacy and opt-out information.
Today Buyers Meeting Point welcomes two guests from Market Dojo: Co-founder Nick Drewe and Anya McKenna their Marketing Manager. Market Dojo is a SaaS provider of strategic sourcing, supplier innovation, and opportunity assessment solutions. Since they were founded in the Cloud, the Market Dojo team knows firsthand what it really means to be a SaaS, Cloud-based company. In this conversation, we discuss: How as-a-Service and the Cloud are states of mind as well as delivery platformsThe role of culture in embracing the Cloud and succeeding with smaller, more agile suppliersThe fact that solutions no longer need to be costly or complex to be effectiveHow decision-makers can overcome their fear of the Cloud For anyone interested in learning more about Market Dojo, you can check out their website and blog or follow them on Twitter @MarketDojo for the latest news and updates.