Podcasts about tech marketer

Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team's innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-calibre product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasizing the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Kenneth Burke, Vice President of Marketing at Text Request, about how small businesses can get quick wins that help build their business.In this episode, you'll learn how to leverage SMS and text-based marketing to better connect with customers. You'll hear about the benefits of text messaging for small businesses, tips for getting started with SMS marketing, important compliance considerations, and common pitfalls to avoid.Best Moments:(02:17) Why text messaging is effective for small business marketing — texts have high open and response rates(03:39) Getting started with an existing customer database — segment, upload contacts, customize messages(05:52) One-way broadcast texts vs. two-way conversational texts(10:04) The #1 thing small businesses should do is start collecting cell numbers and SMS consent — EVEN IF you aren't using SMS marketing yet!(10:45) Important compliance tip — ALWAYS get opt-in consent before texting customersGuest Bio:Kenneth Burke is the Vice President of Marketing at Text Request, a business text messaging platform. He has over 10 years of B2B tech marketing experience and has won numerous awards, including being named a 20 Under 40 Honoree by The Tech Marketer.

GUEST 1 OVERVIEW: Paula Jardine describes herself as a Bird On A Wire Digger, storyteller, and human. You can find Paula's work at muckrack.com/paula-jardine-2 TCW Defending Freedom @TheConWom / Brownstone.org. GUEST 2 OVERVIEW: Jeffrey Peel is a Tech Marketer and also writer/editor of The New Era which covers articles on free-thinking and democracy.

GUEST 1 OVERVIEW: Jeffrey Peel is a Tech Marketer and also a writer/editor of The New Era which covers articles on free-thinking and democracy. GUEST 2 OVERVIEW: Robert Bork Jr. is President of the Antitrust Education Project. He also heads the Bork Group, a public affairs agency. Robert is an experienced advocate specializing in the development and implementation of communication strategies in support of litigation and legal policy.

The path to becoming a marketing professional isn't linear. In 2024, a lot more people strive to become marketers than there are roles available, which is also why starting a marketing agency is the hottest business trend on social media.Today's guest is a prime example of someone who did it right - he combined multiple relevant skills and passions to build a marketing career that has led him to receive awards such as "20 Under 40" honoree, Tech Marketer of the Year, and Executive of the Year.Kenneth's path to marketing started with young aspirations of becoming a musician. He then pivoted to working behind the scenes in the music industry, found a passion in psychology, and then ultimately landed in sales, where he combined his newfound experience with a passion for writing to become the companies first marketer. Building out a partner channel is not a guaranteed success, but when it works - it works great. Kenneth shares a story about how one of their competitors was acquired by Twilio, which they later shut down. This enabled a deeper partnership with Twilio and allowed Text Request to swallow up their competitors' established book of business, increasing pipeline by 150% that year.Tune into the full episode to learn how to become a rockstar marketer through strategic partnerships!Connect with Kenneth - https://www.linkedin.com/in/kenneth-burke-1641b676/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/ (00:00) - Getting into marketing (02:48) - How to set up partnerships channels in B2B (05:28) - How to grow pipeline by 150% through partnerships (10:18) - Build a profitable software integration (12:18) - How to take your competitors market share (15:39) - How to build a winning SEO strategy (17:24) - The impact of a great blog article (19:01) - Which channel brings the most revenue?

GUEST 1 OVERVIEW: Jeffrey Peel is a Tech Marketer and also a writer/editor of The New Era which covers articles on free-thinking and democracy. GUEST 2 OVERVIEW: Chris Thrall is a Green beret of the elite Royal Marines Commandos. With active service in the Northern Ireland Conflict and training in Arctic warfare and survival. Earned his parachutist's ‘wings' and operated as part of a high-security detachment on board an aircraft carrier. Chris has raised thousands of pounds for charity and was awarded the 2nd Level Commendation Medal of Finland for human generosity. Chris has travelled to eighty countries across seven continents, run 999 miles the length of Britain unsupported, completed a quadruple ironman triathlon and achieved all my goals, including becoming a qualified pilot, skydiver, bestselling author, Antarctic explorer, polar scuba diver and popular YouTuber. Chris was also awarded English Veteran of the Year 2002

Don't miss out on the next #womenintech podcast episode, get notified by signing up here http://womenintechshow.com.Be featured in the Women in Tech Community by creating your profile here http://womenintechvip.com/“Nat Lennox: Creative Tech Marketer“#womenintech Show is a WeAreTech.fm production.Become a Most Valuable Listener at http://womenintech.loveTo support the Women in Tech podcast go to https://www.patreon.com/womenintechTo be featured on the podcast go to http://womenintechshow.com/featureHost, Espree Devora https://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest, Nat Lennoxhttps://natinatlennox.comIn LA? Here's some awesome resources for you to become immersed in the LA Tech scene -For a calendar of all LA Startup events go to, http://WeAreLATech.comGet Podcast Listeners, http://getpodcastlisteners.com/Resources Mentioned:Nat Lennox, https://natinatlennox.comInvoice2go, https://account.2go.comTelesign, https://www.telesign.com  Loom, https://www.loom.comPeople Mentioned:Diana Klochkova, https://www.linkedin.com/in/dianaklochkovaKrystle Caponio, https://www.linkedin.com/in/kcaponioKeryce Henry, https://www.linkedin.com/in/kerycechelsiVictoria Heath, https://www.linkedin.com/in/heathvictoriaTony Robbins, https://www.tonyrobbins.comCredits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Cory Jennings, https://www.coryjennings.comProduction and Voiceover by Adam Carroll, http://www.ariacreative.caTeam support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Nat Lennox

GUEST 1 OVERVIEW: Jeffrey Peel is a Tech Marketer and also a writer/editor of The New Era which covers articles on free-thinking and democracy. GUEST 2 OVERVIEW: Peter Mcilvenna is the Co-founder and host of Hearts of Oak a populist free-speech alliance. Chief of Staff to Lord Pearson of Rannoch House of Lords. Free Speech absolutist, Christian, ex-UKIP national Campaign Manager in 2019. 

In this episode of The Power Producers Podcast, David Carothers is joined by Nick Berry, Dan Mory, and Patrick McBride, the brains behind TechMarketer. They discuss the world of marketing, automation, and how it intersects with the insurance industry. Key Topics: The importance of marketing in sales and why it's a specialized skill Introduction of TechMarketer's team and their mission to innovate in marketing The difference between self-proclaimed marketers and genuine expertise The significance of having strong operational and agency-side knowledge for effective automation Strategies for automating agency processes to save time and enhance efficiency The critical role of asking "why" to deeply understand and solve agency problems Building trust and being a subject matter expert as a cornerstone for successful marketing Connect with: Nick Berry LinkedIn Dan Mory LinkedIn Patrick McBride LinkedIn David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: TechMarketer Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers is joined by Nick Berry, Dan Mory, and Patrick McBride, the brains behind TechMarketer. They discuss the world of marketing, automation, and how it intersects with the insurance industry. Key Topics: The importance of marketing in sales and why it's a specialized skill Introduction of TechMarketer's team and their mission to innovate in marketing The difference between self-proclaimed marketers and genuine expertise The significance of having strong operational and agency-side knowledge for effective automation Strategies for automating agency processes to save time and enhance efficiency The critical role of asking "why" to deeply understand and solve agency problems Building trust and being a subject matter expert as a cornerstone for successful marketing Connect with: Nick Berry LinkedIn Dan Mory LinkedIn Patrick McBride LinkedIn David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: TechMarketer Florida Risk Partners The Extra 2 Minutes

Don't miss out on the next WeAreLATech podcast episode, get notified by signing up here http://wearelatech.com/podcastWelcome to WeAreLATech's Los Angeles Tech Community Spotlight!   “Nat Lennox: Creative Tech Marketer”WeAreLATech Podcast is a WeAreTech.fm production.To support our podcast go to http://wearelatech.com/believe To be featured on the podcast go to http://wearelatech.com/feature-your-la-startup/Want to be featured in the WeAreLATech Community? Create your profile here http://wearelatech.com/communityHost,Espree Devorahttps://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest,Nat Lennoxhttps://natinatlennox.comFor a calendar of all LA Startup events go to, http://WeAreLATech.comTo further immerse yourself into the LA Tech community go to http://wearelatech.com/vipLinks Mentioned:Nat Lennox, https://natinatlennox.comSapiens, https://www.ynharari.com/book/sapiens-2Why Beautiful People Have More Daughters, https://www.amazon.com/Beautiful-People-Have-More-Daughters/dp/0399534539Sift, https://www.siftstack.comTelesign, https://www.telesign.com  Credits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Cory Jennings, https://www.coryjennings.com/Production and Voiceover by Adam Carroll, http://adamwpg.com/Team support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Nat LennoxStep into the vibrant heart of Los Angeles's tech community with WeAreLATech 'Experience' Club, crafted by Espree Devora, an "artist of human connection."Since 2012 this connective club has united the brightest in tech—from engineers to investors, product people to designers to founders— for extraordinary in-person activities. Move beyond standard mixers to connect through unique experiences such as horseback riding, clay pigeon shooting, rooftop cocktails, and luxury beach picnics. The Club prioritizes deep, quality connections within a strong, curated culture, offering dynamic settings to expand your professional network. Embrace the opportunity to forge lasting memories and invaluable partnerships within LA's tech ecosystem. Discover more and join our journey at www.wearelatech.club, and gain further insights on the WeAreLATech Podcast.

On today's show, Jeffrey Peel will discuss the Big Brother Watch report into Digital Identity, as well as Elon Musk's new search engine. Later, Graham Atkinson will discuss his latest viral video from a podcast interview with Dr. Ahmad Malik, in which he apologizes for any harm his work running a vaccine clinic may have done. This discussion is particularly pertinent in light of the response to the new TV drama 'Breathtaking' and how people are eager for NHS staff to speak out. GUEST 1 OVERVIEW: Jeffrey Peel is a Tech Marketer and also writer/editor of The New Era which covers articles on free-thinking and democracy. GUEST 2 OVERVIEW: Graham Atkinson is an NHS practice manager and clinical pharmacist.

On today's show, Jeffrey Peel discusses the Ukraine situation - Escalation of war with Russia and in the Middle East. Is it a cover-up for a coming global financial crash and the US debt mountain? GUEST 1 OVERVIEW: Angus Dalgleish is Professor of Oncology at St George's, University of London. He is best known for his contributions to HIV/AIDS research. In particular, he identified CD4 as a major receptor for HIV in humans and produced the first report of a link between Slim Disease in Africa and HIV infection. GUEST 2 OVERVIEW: Jeffrey Peel is a Tech Marketer and also the writer/editor of The New Era, which covers articles on free-thinking and democracy.  

On today's show, Charlie Sansom covers a range of topics, including Laurence Fox, politics, and war. Later, Jeffrey discusses his recent experience at The Free Speech Union event in Belfast. GUEST 1 OVERVIEW: Charlie is a singer, DJ, and political commentator. He made headlines when he publicly quit the Conservative party live on the BBC due to concerns related to COVID. Charlie has appeared on various news platforms, including BBC News, GB News, Talk TV, among others. He also has songs available on all major digital platforms. GUEST 2 OVERVIEW: Jeffrey Peel is a Tech Marketer and serves as the writer/editor of The New Era, which features articles on free-thinking and democracy.

On today's show, we will engage in discussions covering a wide range of topics, celebrating the inaugural Sonia Poulton Show on TNT. Later in the program, Jeffrey Peel will join us to discuss, Holding Power to Account, The Future for the Truth Movement Making People Accountable & WEF This Week. GUEST 1 OVERVIEW: Bob Moran is a multi-award-winning British illustrator and cartoonist who faced dismissal from The Telegraph due to his stance on COVID. Bob served as the political cartoonist for The Daily Telegraph from 2011 to 2021, earning a reputation as one of the UK's most esteemed and popular satirists. Recently, Bob had two sold-out London theatre shows titled "Art-pocalypse: How I Pictured The End Of The World," where he shared his life experiences and reflections from the past four years. GUEST 2 OVERVIEW: Jeffrey Peel is a Tech Marketer and the writer/editor of The New Era, a platform that covers articles related to free-thinking and democracy.

In this episode of The Power Producers Podcast, David Carothers interviews Nick Berry from Tech Marketer. Nick discusses his insights into evolving marketing strategies, the importance of an online presence in the insurance industry, and offers actionable advice for agencies looking to make a significant impact in the new year.  Key Topics: Nick Berry's background in InsureTech and BrokerTech, and his journey from sales to marketing. The current state of online presence for insurance agencies and its importance. Nick's experiment with insurance quote processes and its implications for consumer experience. The transition from providing client services to teaching marketing tactics and strategies in the insurance industry. The significance of community building and leveraging digital platforms in marketing. Practical tips for improving marketing strategies and tactics, including the use of automation and email marketing. The role of foundational content in establishing credibility and supporting more engaging, niche content. Connect with: Nick Berry Linkedin David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Nick Berry Website Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers interviews Nick Berry from Tech Marketer. Nick discusses his insights into evolving marketing strategies, the importance of an online presence in the insurance industry, and offers actionable advice for agencies looking to make a significant impact in the new year.  Key Topics: Nick Berry's background in InsureTech and BrokerTech, and his journey from sales to marketing. The current state of online presence for insurance agencies and its importance. Nick's experiment with insurance quote processes and its implications for consumer experience. The transition from providing client services to teaching marketing tactics and strategies in the insurance industry. The significance of community building and leveraging digital platforms in marketing. Practical tips for improving marketing strategies and tactics, including the use of automation and email marketing. The role of foundational content in establishing credibility and supporting more engaging, niche content. Connect with: Nick Berry Linkedin David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Nick Berry Website Florida Risk Partners The Extra 2 Minutes

Today we're talking to Creative Tech Marketer & Consultant, Michael Klein. We discuss the origins and evolutions of conversational commerce, how it's transforming the way we interact with the market, and why authenticity matters more in today's commerce climate than ever before. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Michael's upcoming fireside chat with Algolia, visit this page. For more on the latest conversational commerce trends, visit this page. For more about Klein4Retail, check out Michael's website here. To learn more about Algolia, check out their website here. Have feedback about the show? Let us know here. Produced by ProSeries Media. For booking inquiries, email booking@proseriesmedia.com

Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build and strengthen relationships within the C-suite and drives deal acceleration. She launched the “EBC” or Executive Briefing Program for ServiceNow in APAC + Japan 5 years ago. The program annually hosts hundreds of customers in Innovation Centres in major cities across APAC and Japan annually, bringing digital transformation and corporate strategy into alignment.   Before joining ServiceNow, Imogen owned the Executive Briefing program and Advancement programs at Macquarie University, led the strategic Events Program at UNSW and worked for many years delivering campaign events in the public, higher education and B2B sectors. The episode covers: What is an Executive Briefing Center?How ServiceNow takes advantage of their EBC program.The value of having an EBC in APAC.What you need to set up an EBC. Resources mentioned in this episode: When Breath Becomes Air - Paul KalanithiTransformation done Wright - Dave Wright _________________ Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team. Yeah, we weren't joking. This is a real insight into the clever ways AI can be adopted.And if that weren't enough, we also touch on:The biggest mistakes execs make when introducing new techWhy marketers should nurture their data-driven mindsetSee the AI research mentioned by Beth here: https://www.salesforce.com/news/stories/generative-ai-statistics/#:~:text=39%25%20of%20marketers%20don%27t,yet%20provide%20generative%20AI%20training.Tune in now, wherever you get your podcasts. 

Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build and strengthen relationships within the C-suite and drives deal acceleration. She launched the “EBC” or Executive Briefing Program for ServiceNow in APAC + Japan 5 years ago. The program annually hosts hundreds of customers in Innovation Centres in major cities across APAC and Japan annually, bringing digital transformation and corporate strategy into alignment.   Before joining ServiceNow, Imogen owned the Executive Briefing program and Advancement programs at Macquarie University, led the strategic Events Program at UNSW and worked for many years delivering campaign events in the public, higher education and B2B sectors. The episode covers: What is an Executive Briefing Center?How ServiceNow takes advantage of their EBC program.The value of having an EBC in APAC.What you need to set up an EBC. Resources mentioned in this episode: When Breath Becomes Air - Paul KalanithiTransformation done Wright - Dave Wright _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

On this episode I talk with Caitlin Landesberg. She went from being a Silicon Valley product marketing exec, to founding a branded beverage company which she sold to the Sierra Nevada Brewing Company, to founding a venture capital fund named for a line in a David Foster Wallace speech (This is Water). She believes in B-Corps, triple-bottom-line ventures, and the notion that startup entrepreneurs can create innovative new products that are good for the planet.

Finding the right career path in your twenties, can be HARD!!! In this episode of the podcast, Ohita shares with us her career journey from being a chef to a tech marketer, how did she do this? You should listen to the episode for all the insight and hopefully you'll learn a thing

 Executive buy-in, fractional investor support, and intern talent help a solo tech marketer succeed. Diana Van Dusen, Marketing Manager at Azumo, has worked in both enterprise companies as part of a large marketing team and served as a marketing department of one. She enjoys the fast-paced, streamlined decision-making of smaller companies and is very resourceful at securing help to accomplish big marketing goals.Azumo recently underwent a full re-brand, from their name and visual identity to their messaging and website. To pull this off, Diana relied heavily on help from an experienced marketing pro engaged by the investment group that has a stake in Azumo. Diana also engages agency support and interns with a talent for design and writing -- areas that complement Diana's skills as a holistic marketing strategist.  Diana has worked at both software and hardware companies, and the most remarkable difference she noted was in the length of the buying cycle. A SAAS product might be an eight-week decision whereas the cycle for Azumo's front-end displays can be as long as 18 months, if not more. This difference translates to varied marketing strategies and, in the case of longer sales cycles, less insight into marketing attribution to the sale. Diana recommends that other solo tech marketers look to industry blogs, social networking, peer feedback, and trusty Google when learning and growing as a professional. 

I'm excited to share this conversation with Tausif. He's a university student who learned just before the pandemic kicked off. He then moved back to his native Bangladesh to be with family during lockdown.His story will have resonance for many people. He's a guy in his late 20's, studying and living in a big city away from family, and he started to feel the strain — some anxiety and depression, low self-esteem and insomnia.We talk about how, on the recommendation of his therapist, he overcame doubts and learned Vedic Meditation. The impact was immediate: he's sleeping well, feeling less anxious, he's more empathetic and doesn't need to numb his emotions.His start with meditation was realistic and inspiring… He was inconsistent in the beginning, and it's encouraging to hear how he got through that and committed to a daily practice.Tausif is so open about his struggle with the challenges of his mental health and how meditation brought him out the other side — he's strong and positive and inspiring to others.So Speaking of Meditation, here's Tausif. Enjoy.

Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Forbes, The Times Of Israel, New York Tech, Newsbreak, The VentureCation, Hackernoon, Vocal Media, Benzinga, and more.

With so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path.In this week's episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally.He covers;Can being a specialist B2B marketer harm your career in the long term?What skills do B2B marketers need to master today to be successful?How marketers can take charge of their careers and up-skill themselves Tips to select the right B2B Tech Startup to work at and how to set yourself up for successChallenges when switching to work in B2B marketing from a Startup to a CorporateShould you apply to jobs if you can't do everything the job descriptions asks for?As a hiring manager, what Mark looks for in a candidates CVWhat B2B marketers need to demonstrate and talk about in an interview to get to the next stageAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week's guest has some valuable advice to help ease those challenges.In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.They cover;How difficult is it being a stand alone marketer in today's B2B landscape?What should you do first as a newly appointed stand alone B2B marketer?How do you decide what marketing channels to use and what to measure?Are MQLs dead?As a solo marketer / small marketing team, should you outsource execution or execute yourself?What marketing technology tools should your small B2B marketing team use?When should your B2B Startup hire its first marketer?What are the common mistakes that B2B marketers make?Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Vanessa Griffiths, the co-founder of Gift Better Co., is all about marrying tech and values to improve human experiences. During this enlightening conversation, Vanessa and I discuss how important it is for companies to take care of their employees in a holistic way, the mindset of running an effective business with a close friend, and the importance of a self-care routine to manage it all.Show Notes:10:00 - The courage to take the big leap to nurture a successful start-up 15:15 - The importance of a support system when building brand22:30 - Gift giving and the entire employee experience30:23 - How to build a brand with a co-founder39:30 - How to manage it all: Routines, sleep, and buffers

How to Go Beyond Being a Tech Marketer In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Go Beyond Being a Tech Marketer. [00:30] A look into what a tech marketer is and the work they do. [00:35] Eric's experience working at a variety of tech companies. [01:23] Why tech marketers are good at acquisition and outstanding at retention. [02:22] Neil's top tip for being a great tech marketer: get good at tech! [03:13] What to do if you want to go to the next level as a tech marketer. [03:52] The peer groups Eric held at his home when he was 26. [04:29] It's all about reframing and mindset if you want to make it to the top. [04:43] That's it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today's Episode:   HubSpot Sean Ellis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How to Go Beyond Being a Tech Marketer In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer. [00:30] A look into what a tech marketer is and the work they do. [00:35] Eric’s experience working at a variety of tech companies. [01:23] Why tech marketers are good at acquisition and outstanding at retention. [02:22] Neil’s top tip for being a great tech marketer: get good at tech! [03:13] What to do if you want to go to the next level as a tech marketer. [03:52] The peer groups Eric held at his home when he was 26. [04:29] It’s all about reframing and mindset if you want to make it to the top. [04:43] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot Sean Ellis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Welcome to the premiere episode of The Analytical Creative Podcast! In this episode, I talk with Carol Monaco, a tech marketer, and wildlife rehabilitator. She helps solopreneurs and small businesses with marketing strategies and positioning. Carol talks about her career journey in marketing and marketing research and how she was able to combine her sociology interest with marketing research. She also describes how she transitioned from the technical and analytical side of marketing research to a business owner who is more able to balance work and life. Carol shares her experiences interacting with wildlife in Africa and rehabilitating small to medium wildlife in her home in Colorado. Listen in to learn the benefits of interacting with wildlife and how you can become part of the movement. What You Will Learn: [0:48] Intro [2:11] How Carol ended up in marketing and marketing research and how she helps her clients. [4:10] Her interest and background in psychology and sociology and its relation to her career. [8:43] How she navigated the difference between studying sociology and then business. [10:33] How she transitioned from school into the workforce before starting her own business. [11:44] Her experience working in the technical and analytical side of market research. [14:00] The perks of being a business owner over working for a company. [16:13] Carol on how she fell in love with wildlife and wildlife photography in Africa. [21:07] She speaks on her work in wildlife rehabilitation and the beauty of that world. [30:39] The age and types of animals she cares for plus how she releases them back to the wild. [35:45] The Wildlife Connections with Carol – bringing people into the wildlife rehabilitation world. [41:07] How working with wildlife helps work a different part of your brain. Connect with Carol on Instagram: https://www.instagram.com/wildlifeconnectionswithcarol/ https://www.instagram.com/marketingstrategycoach/ Connect with Ellen on Instagram: @the_analytical_creative Music created by: Tiana V Music - IG: @tianavmusic - FB: www.facebook.com/tianaVmusic

Yoav is the Co-founder and CEO of Walnut, a promising startup in the sales space backed by leading SF investors. Previously he was a founding member of an anti-bullying startup, and was the CEO of Israel's first startup marketing company. Yoav was named "Tech Marketer to Watch" by Forbes in 2017, and has been mentoring startups in accelerators by Google, Microsoft, Yahoo, Amazon and the United Nations.

This week's guest and my friend, Hailey Henry, is the Global Marketing Lead at Ingram Micro. With over 33K employees, operations in 64 countries, partnerships with over 1700 vendors, and bringing in $50B in annual revenue, Ingram Micro is the world's largest technology distributor. Tune in as Hailey elaborates on her job responsibilities and shares her journey of how she went from working in the entertainment industry to working in the tech world. We chat about everything from the importance of customizing your resume, the challenges of being a working mom, to the time she almost met Jennifer Aniston. I truly felt challenged by her work ethic and commitment to doing all that she does with integrity. --- Support this podcast: https://anchor.fm/blair-kim/support

Episode Summary During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Sarah Peduzzi, the Director of Marketing at Jetpack Workflow. During the podcast episode, Sarah talks about her past experiences with agencies and how she applies a lot of that knowledge to her current role at a tech company. Sarah also covers how she likes getting a little deeper with one company versus working with several different companies while at an agency. Episode Highlights At first, Sarah breaks down some of her past roles within various agencies - ranging from a focus on analytics to paid advertising. Sarah talks about some of her new skills she’s been able to build - email marketing, content planning and customer engagement. Jetpack Workflow services accounting firms, CPAs, bookkeepers that typically employ anywhere from 10-15 employees. For the most part, the company focuses on accountants who have “big four” experience but have decided to strike out on their own. According to Sarah, the number one thing about her target audience is that they want to make sure they do not miss deadlines - and that’s where Jetpack Workflow comes into the picture. When scaling a small operation, it’s important for her target audience to ensure work doesn’t fall through the cracks - especially during time periods where seasonal staff are introduced within the operation. From a demand generation perspective, the company has a range of paid advertising in place - including software review platforms. The ultimate goal for the target audience is to start a 14-day free trial and then a nurturing sequence kicks in. The company has a flagship “grow your firm” course that’s used to educate the customer base. The company has a relatively short sales cycle (7-14 days) for smaller firms and larger firms require more of an engagement with the sales team. Right now, outbound is something that the company is testing as a majority of the pipeline is established through inbound marketing efforts and paid channels. Key Points: Sarah mentioned “So some of the things that I learned in the first few months here was...things that I thought worked well for one industry doesn't mean they're going to work well for another. Best practices that you thought you knew on the back of your hand might have to go out the window because you're talking to a completely different audience.” Sarah talked about some of the new exposure she’s had to email marketing, “I've really enjoyed learning the email side of things. It's something that I never really thought I'd be super interested in learning and owning. But as I've gotten more comfortable in this role in the last year that's the one area where I'm like, okay, I just can't wait to really dig into understanding these sequences and how can we improve it and how can we better segment our audience.” Resources: Sarah Peduzzi: LinkedIn Jetpack Workflow: Website Motion: Ultimate Thought Leadership Course for B2B Tech Companies

Originally from Montreal and now living in London, Sara Carty recently launched her own marketing company after almost 10 years of working in tech startups. Being creative in a very technical environment isn’t always been easy and in this episode, Sara and I talk all about how those challenges have broadened her perception of what creativity really means. Sara is a knowledge and creative powerhouse and has been killing it in the tech world from learning to code, guest lecturing for an MBA class in Budapest and learning the ins and being named 1 of 17 successful marketers by RiseHigh (tech company).

SHOW NOTES:Hey #TeamTobe. We're officially 10 episodes in with the #RunWithTobe podcast. On today's show, we have special guest, Kelly Nyland. She has worked with some pretty awesome brands and launched over 120 digital and physical products. After working with technology for 15 years, Kelly has now founded a new lifestyle brand, Petalfox.IN THIS EPISODE WE'LL DISCUSS: Why she turned down 40 jobs to start herown companyHow Kelly and Petalfox plan to restore balance in your workspaceWhy the AI industry needs more womenHow your future may be more analog than you thinkRESOURCES:iSpot TV “Top Spenders”Vitamin THulu TVPippaDiddy Olympic CurlingKelly Nyland:hello@petalfox.comLinkedInPetalfoxFavorite Books:The Next 100 Years: A Forecast for the 21st Century - George FriedmanInevitable - Kevin KellyThe Revenge of Analog: Real Things and Why They Matter - David SaxThe Name of the Wind - Patrick RothfussTobe listeners get an exclusive 25% off the first their order on Petalfox using code TOBE25.As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show us with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors. When successful,  equity crowdfunding not only raises capital, it also raises your profile. In episode 14 of the Tech Marketer podcast I chat to Assemble Advisory director […]

Get a glimpse into the emotions of running your own business and the impact others can have on that journey with Noz Nozawa, former Tech Marketer turned Interior Designer. Joseph will also discuss the importance of building a strong support network.

Tech Marketer podcast covers the latest in social media news

In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company. We cover the steps for choosing the perfect name, including: Name-storming – how to come up with ideas and what do if you get […]