Shaping Design

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A podcast about getting better as a designer. We aim to elevate the skills of our industry, one designer at a time, by providing the best-in-class design curriculum to creatives, designer, and entrepreneurs. shaping.design

Pascal Potvin, Mitchell Bernstein, & Primitives


    • Sep 26, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 52m AVG DURATION
    • 39 EPISODES


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    Latest episodes from Shaping Design

    Ep 39: Forming a design presence online w/ Ilya Miskov

    Play Episode Listen Later Sep 26, 2023 54:47


    In this episode, we sit down with Estonian designer, Ilya Miskov, and dive into being low-key Twitter/X famous, his love for iconography, and getting started in design.Correction: I mistakenly said 40th episode, when this is only the 39th.

    Ep 38: Dribbble burning it's heritage & product vs marketing design

    Play Episode Listen Later Sep 19, 2023 50:50


    In this episode, Mitchell Bernstein and Logan Liffick dive into the biggest mindset shift that they face while switching disciplines (marketing vs product), the recent Dribbble branding redesign, and how to focus better.

    Ep 37: Forming a Design Leadership Mindset w/ Blake Everingham

    Play Episode Listen Later Sep 12, 2023 71:25


    In this episode, Blake Everingham returns to the pod with some more design drip. Topics include his fitness app side project, his gorilla strategy for user research, what he learned using his instincts at a startup vs. enterprise, and of course how to begin chiseling away at the design leadership mindset.

    Ep 36: Calling out Design Twitter/X Influencers w/ Logan Liffick

    Play Episode Listen Later Sep 5, 2023 50:45


    In this episode, Mitchell Bernstein (@mitchbernstein) chats with Logan Liffick (@logan_liffick) about Design Twitter / X content influencers, the plummeting design process many of us adhere to, becoming a solopreneur, and way more.

    Ep 35: Business of running a type foundry with Matthieu Salvaggio

    Play Episode Listen Later Aug 29, 2023 62:48


    In this episode, Mitchell Bernstein (@mitchbernstein) sits down with Matthieu Salvaggio (@BlazeFoundry), CEO and founder of Blaze Foundry, a typography foundry that's designed tons of impressive typefaces that are actually affordable! We discussed everything from how he chooses which typefaces to sell, to the inner workings of a foundry as a business and how he DOES NOT recommend it.We're also doing a contest! 3 lucky listeners will get Matthieu's latest book on building typefaces for FREE. Instructions on how to win are below:* Give us a 5-star rating on Apple Podcasts + a review* Screenshot the review with the rating after it's been submitted.* @ me on Twitter/X with the screenshot.You have 2 weeks for this contest to end. Good luck!

    Ep 34: Accessibility controversies and institutional inertia with Dan Hollick

    Play Episode Listen Later Aug 22, 2023 60:25


    In this episode, Mitchell Bernstein (@mitchbernstein) brings on Dan Hollick (@DanHollick) to discuss his recently released advanced Framer course, controversies among the design community such as outdated color standards, and more.

    Depression and Tweeting for Cash | Episode 33

    Play Episode Listen Later Aug 15, 2023 24:21


    In this episode, Mitchell Bernstein (@mitchbernstein) discusses some thoughts about Twitter/X users chasing follower counts, subscription agency downsides, and designers facing depression.

    Conquering web typography with Paul Lapkin | Episode 32

    Play Episode Listen Later Aug 1, 2023 55:56


    Mitchell (@mitchbernstein) and Paul Lapkin (@DesignedByPaul) launch into a discussion about all things typography, choosing the right typeface, transitioning from traditional graphic design into digital product design, sources of typography inspiration, and covering much of his recent notoriety all over the Framer universe.

    conquering framers web typography
    Using passion to learn with Logan Liffick | Episode 31

    Play Episode Listen Later Jul 25, 2023 66:39


    In this episode, Mitchell Bernstein (@mitchbernstein) chats with Logan Liffick (@logan_liffick) about his current job as Head of Product & Design at Makelog. We discuss some learnings up-and-coming designers should listen to, how he benefits as a designer from understanding code, even talking about a trip down memory lane, and much more.

    Designing by intent and NOT accepting equity with Fabio | Episode 30

    Play Episode Listen Later Jul 18, 2023 48:07


    In this episode, Mitchell Bernstein (@mitchbernstein) chats with Fabio (@fffabs) about his adventures designing a multitude of incredibly well known software including for Porsche, Bumble, and more! We dived into his thoughts on the subscription design agency trend going around and how he chooses to select projects based on what he aims to learn—an admirable approach you don't hear about often enough. You'll also be introduced to his incredible thought process around design.

    Design your escape to financial freedom with Cédric Moore | Episode 29

    Play Episode Listen Later Jul 11, 2023 51:56


    In this episode, Mitchell Bernstein (@mitchbernstein) chats with Cédric Moore (@cedric_design) about his current endeavors of building a Framer course and becoming financially stable to pursue his passions. Cédric was kind enough to drop some real stats on his projects, which was shocking how successful he has been with only recent momentum.

    Figma acquiring an AI startup | Episode 28

    Play Episode Listen Later Jun 27, 2023 38:36


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) review progress on building up the Shaping Design audience in the spirit of building in public, a bit of the future of SD, chatting about Config, and figma buying Diagram, an AI startup that built plugins for Figma.

    Startup addiction and building a failed* social network with John Allen | Episode 27

    Play Episode Listen Later Jun 20, 2023 60:54


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) chat with John Allen (@Jall_n) about his startup addiction, how he built a social network that retained moderate success with lots of lessons learned, transitioning from non-design related industries to become self taught at design and coding, the business of design, and so much more.

    Future of Framer with CE-YO Jorn Van Dijk | Episode 26

    Play Episode Listen Later Jun 13, 2023 57:05


    In this episode, Mitchell Bernstein (@mitchbernstein) chats with Jorn Van Dijk (@jornvandijk) about the future of his company, Framer, a no-code website builder that has somewhat recently pivoted their company from a previous mission of enabling realistic prototyping. Jorn shares his experience transitioning to the role of CE-YO (CEO), how he's cultivating a sustainable culture, what he looks for when hiring, what Framer is planning on using AI for, and a ton more.

    How to grow your design following with Rahul Bhadoriya | Episode 25

    Play Episode Listen Later Jun 6, 2023 54:26


    In this episode, Mitchell Bernstein (@mitchbernstein) chat with Rahul Bhadoriya (@RahulDesignWeb3) about the skyrocket in his following on social media, how to harness the skills to grow your own design design following, his experience and bounce back from being laid off, Rahul's portfolio framework, and our mutual passion to educate designers.

    Building a Framer Empire & Getting Laid Off with Clara Pastore | Episode 24

    Play Episode Listen Later May 30, 2023 48:20


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) chat with Clara Pastore (@TheIndLang) about her ventures into Framer, being laid off, developing your own taste, her upcoming projects, and much more.

    How to sharpen your taste | Episode 23

    Play Episode Listen Later May 23, 2023 18:46


    In this episode, Mitchell Bernstein (@mitchbernstein) explores how to develop a great design sensibility, aka your taste, in 4 simple steps.

    Life of a Startup Designer | Episode 22

    Play Episode Listen Later May 16, 2023 55:40


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) discuss recent milestones of our newsletter/podcast and Mitch's current life working for startups.

    Designing for Anyone Not Everyone & Job Hunting via Twitter with Tregg Frank | Episode 21

    Play Episode Listen Later May 9, 2023 55:26


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) chat with with Tregg Frank (@treggify) about his most controversial takes in design, considering accessibility, how he gets full-time jobs via his Twitter connections, why he hates user personas, and more.

    How to be a great design leader and structuring your mind with JP Burdett | Episode 20

    Play Episode Listen Later May 2, 2023 56:38


    In this episode, Mitchell Bernstein (https://twitter.com/mitchbernstein) and Pascal Potvin (https://twitter.com/loves_pixels) chat with with JP Burdett (https://www.linkedin.com/in/jpburdett/) about leadership, taking risks, moving up the design hierarchy, and how to structure your mentality with a few strategies.

    Navigating creativity, tokenizing everything, & design titles with Kate Pincott | Episode 19

    Play Episode Listen Later Apr 25, 2023 51:48


    In this episode, Pascal Potvin (https://twitter.com/loves_pixels) chat with with Kate Pincott (https://twitter.com/katepincott) where we spoke about a range of topics including how Kate is helping to tokenize real assets for the digital world with Mattereum, how she thinks titles are a form of recognition, designing for the truth, and a ton of other fun things!

    The one thing that destroys design portfolios with Sarah Doody | Episode 18

    Play Episode Listen Later Apr 18, 2023 50:37


    In this episode, Pascal Potvin (https://twitter.com/loves_pixels) and Mitchell Bernstein (https://twitter.com/mitchbernstein) chat with Sarah Doody (https://twitter.com/sarahdoody) who runs Career Strategy Lab, helping creatives land their next UX or Product job. She's hosting a live cohort course with Maven.com, on creating a standout resume & LinkedIn.

    No luck landing design jobs & the best plan is no plan | Episode 17

    Play Episode Listen Later Apr 11, 2023 50:12


    In this episode, Mitchell Bernstein (https://twitter.com/mitchbernstein) and Pascal Potvin (https://twitter.com/loves_pixels) chat about how we came to acquiring https://everythingframer.com for our coming business adventure and Mitch's recent misfortune with finding a design job. He explains what he's been doing to move through this disappointing time and breaks down his perspective with Pascal on what might be some reasons why.

    Realizations about design | Episode 16

    Play Episode Listen Later Apr 4, 2023 21:34


    In this episode, Mitchell Bernstein (@mitchbernstein) breaks down 5 realizations of design he had during a hard day of working in the yard. He also announces our acquisition of Everythingframer.com!

    Failing but learning, & how to generate community value | Episode 15

    Play Episode Listen Later Mar 28, 2023 46:29


    In this episode, Mitchell Bernstein (https://twitter.com/mitchbernstein) and Pascal Potvin (https://twitter.com/loves_pixels) decided to open up about our ongoings—our recent efforts to teach, a new guide we're launching, and explaining what we have failed but learned over the past few moths.We also discuss how we plan on providing value to our community and what we're up to a bit with Framer.

    Religion affecting design, replacing CEOs with AI, & designing for Bitcoin with Jed Bridges | Episode 14

    Play Episode Listen Later Mar 21, 2023 63:34


    In this episode, Mitchell Bernstein (@mitchbernstein) spoke to Jed Bridges (@JedBridges), a Staff Designer crafting experiences that make wealth building affordable and accessible.We discussed everything from designing for systems involving bitcoin and sovereignty, how religion and design play together, and even a dive into AI's affect on creativity. We came up with a crazy idea on the podcast about AI replacing a human CEO. You'll definitely want to hear more about that.

    Designing Trust in a Web3 World with Filippo Di Trapani | Episode 13

    Play Episode Listen Later Mar 14, 2023 51:08


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) chat with Filippo Di Trapani, Director of Product Design at remx.xyz.We discussed obstacles he and his team face designing for the Web3 space, how to build trust with users who know nothing about blockchain, and the struggle and upside of forging bonds with remote co-workers.

    Designer mentorship, mental health startups, and Blackberry disaster with Joel Grenier | Episode 12

    Play Episode Listen Later Mar 7, 2023 74:32


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) chat with Joel Grenier, Head of Design at Maple where he's bringing balance to families everywhere. We spoke about his career from agency to startups, his experience at the dying Blackberry, mental health startups, and most notably, mentorship in design.

    Impact of design and sustaining creativity with Blake Everingham | Episode 11

    Play Episode Listen Later Feb 21, 2023 66:34


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) sat down with Blake Everingham, Lead Product Designer at SmartRent, previously at SightPlan, where he shapes the design of product for the home and family industry.We discuss everything from SightPlan's recent $100+ million exit to SmartRent, sustaining creativity, and how design can impact the value of startups. We also dive into Blake's transition from print to digital and how he mentored Mitchell.

    The gift of imposter syndrome | Episode 10

    Play Episode Listen Later Feb 14, 2023 29:55


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) chat about imposter syndrome and how it affects our work. Pascal also lays out some ways to overcome it, which can also be read on our Substack.You can read the article here:

    Ambient vs distracting technology and the future of AI with Andrew Lee | Episode 9

    Play Episode Listen Later Feb 7, 2023 70:02


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) interview our very first guest of the pod, Andrew Lee.Andrew is a design lead on the IBM Watson Assistant team. We discuss Andrew's interest in ambient technology, how he is overcoming the obstacle of distraction, his views on AI ethics, and so much more.

    Why are design systems so trendy these days? | Episode 8

    Play Episode Listen Later Jan 31, 2023 47:40


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) first discuss some success with the podcast/newsletter stats. Then they dive into the trendy topic of design systems—what are they and how they are useful as well as why this seems like a trendy topic.

    Red flags designers should know when interviewing

    Play Episode Listen Later Jan 24, 2023 33:12


    In the absence of Pascal Potvin (@loves_pixels), Mitchell Bernstein (@mitchbernstein) runs a solo episode and goes through the future roadmap of the Shaping Design Podcast. He then dives into 8 common red flags designers most designers forget and should be looking out for when interviewing for a new job.

    Strategies for interviewing as a designer | Episode 6

    Play Episode Listen Later Jan 17, 2023 56:41


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) breakdown some strategies for interviewing. Topics also covered include how we're building in public, our framer contest to see who's the better web designer, and why we hate design exercises.Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.

    How to define a hook and target your audience | Episode 5

    Play Episode Listen Later Jan 10, 2023 62:35


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) question how to define a great hook that entices your audience to investigate more. We also discuss strategies for targeting the right audience. We end the pod by including a new segment called Product of the Week.Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.Socials* Pascal Potvin: Twitter, LinkedIn* Mitchell Bernstein: Twitter, LinkedIn* Shaping Design newsletterShaping Design Podcast* YouTube* Substack* Spotify* Apple Podcasts* Google Podcasts* TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shaping.design

    People behind products, leverage AI for design, Zoom nightmare, Framer competition | Episode 4

    Play Episode Listen Later Jan 3, 2023 50:17


    Pascal Potvin (@loves_pixels) and Mitchell Bernstein (@mitchbernstein) discuss some nightmare customer support situations from Zoom's lovely website, the recent use-cases for ChatGPT, how AI can be leveraged to improve designer's work—including with design system (shout out Diagram)—and our upcoming “Framer Competition”. Both are about to go head to head in an epic battle for the title of Best Web Designer of 2023. More on this adventure soon.Courses* Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.Mentioned links* https://diagram.com/* f*ckzoom dot com (you need to manually type this one)* https://framer.com/* https://figma.com/* https://spline.design/Socials* Pascal Potvin: Twitter, LinkedIn* Mitchell Bernstein: Twitter, LinkedInShaping Design Podcast* ✍️ Substack: https://learnprimitives.substack.com*

    Should designers join an agency, enterprise, or startup, learning when you're too comfortable, hate of brutalism | Episode 3

    Play Episode Listen Later Dec 27, 2022 45:57


    In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) dive into the depths of questioning their start in design, giving advice on what to do out of college or if you're transitioning into design—should you join an agency, startup, or enterprise. Also discussed: Mitchell's framework for realizing when you're too comfortable in your job. We try a new “rapid fire” segment and await to hear if listeners enjoy it. Remember to rate our podcast and subscribe to get the latest episodes! Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.SocialsPascal Potvin: Twitter, LinkedInMitchell Bernstein: Twitter, LinkedInShaping Design newsletterShaping Design PodcastSubstackSpotifyApple PodcastsGoogle Podcasts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shaping.design

    Components of a strong case study, WOW factor, & scaling relationships | Episode 2

    Play Episode Listen Later Dec 20, 2022 65:24


    Episode 2Pascal Potvin (@loves_pixels) and Mitchell Bernstein (@mitchbernstein) discuss more of how they want to modify their course based on student feedback, some obstacles we find new designers trip over, how we plan to scale some of our efforts, more on AI (promise we will try not to discuss it much more), and how we are trying to scale our designer relationships. We wrap up by running through 2 websites, a landing page and a portfolio, that both work great for telling a story to sell their product (aka a course or themselves). Hang in there with us as each episode audio and video gets better!Farza's tweet we discuss:LinksCourses* Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.Socials* Pascal Potvin: Twitter, LinkedIn* Mitchell Bernstein: Twitter, LinkedIn* Shaping Design newsletterShaping Design Podcast* Substack* Spotify* Apple Podcasts* Google Podcasts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shaping.design

    Secret portfolio framework, standing out as a designer, & AI taking over | Episode 1

    Play Episode Listen Later Dec 12, 2022 68:45


    Episode 1Pascal Potvin (@loves_pixels) and Mitchell Bernstein (@mitchbernstein) launch the Shaping podcast! They chat about their portfolio creation course's secret framework and help lay out the foundation for how creatives, specifically designers, can stand out from the crowd with proven strategies. This episode also dabbles in recent AI developments and how those advancements begin to displace a few of our daily tasks.Links* Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.* Pascal's socials: Twitter, LinkedIn* Mitchell's socials: Twitter, LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shaping.design

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