Podcasts about marketing design

This week the British wildlife artist Lucy Joyce. Lucy's painstaking attention to detail is her signature on portraits of a variety of animals. Her artistry is crafted from photographic images, and in some cases her own compositions, as she meticulously accounts for every hair and whisker. Lucy was born in Northampton in 1979, the oldest of two children—she has a younger brother Robert. Her mother Jackie Smith, is a part-time seamstress, and her father Brian was a precision engineer in motorsport. Lucy completed her GCSE and A Levels at Chenderit School in Oxfordshire including two GCSEs in Art and A Level Art, before working in print and design. She then attended Southampton Solent University where she earned a degree in Marketing Design. Lucy met her husband at uni and upon graduation the couple spent a year working in Canada before returning to the UK. After the birth of her two sons, Lucy returned to her art and built a clientele for pet portraits. In 2016, she became a full-time artist and now has commissions for her wildlife and pet portraits that extend far into next year. Lucy lives near Newbury in Berkshire with her husband Simon, two sons; Jack and Charlie and two Cocker Spaniels. www.mrsjoycedraws.co.ukInstagram: @mrsjoycedrawsTikTok: @mrsjoycedrawsFacebook: www.facebook.com/mrsjoycedraws Some favorite female artists:Carla GraceDina Brodsky Zoe FitchetDemi LangGeorgia HartJennifer Gennari Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramAART on FacebookEmail: hollowellstudios@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/wisp--4769409/support.

This week the British wildlife artist Lucy Joyce. Lucy's painstaking attention to detail is her signature on portraits of a variety of animals. Her artistry is crafted from photographic images, and in some cases her own compositions, as she meticulously accounts for every hair and whisker. Lucy was born in Northampton in 1979, the oldest of two children—she has a younger brother Robert. Her mother Jackie Smith, is a part-time seamstress, and her father Brian was a precision engineer in motorsport. Lucy completed her GCSE and A Levels at Chenderit School in Oxfordshire including two GCSEs in Art and A Level Art, before working in print and design. She then attended Southampton Solent University where she earned a degree in Marketing Design. Lucy met her husband at uni and upon graduation the couple spent a year working in Canada before returning to the UK. After the birth of her two sons, Lucy returned to her art and built a clientele for pet portraits. In 2016, she became a full-time artist and now has commissions for her wildlife and pet portraits that extend far into next year. Lucy lives near Newbury in Berkshire with her husband Simon, two sons; Jack and Charlie and two Cocker Spaniels. www.mrsjoycedraws.co.ukInstagram: @mrsjoycedrawsTikTok: @mrsjoycedrawsFacebook: www.facebook.com/mrsjoycedraws Some favorite female artists:Carla GraceDina Brodsky Zoe FitchetDemi LangGeorgia HartJennifer Gennari Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramAART on FacebookEmail: hollowellstudios@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/aart--5814675/support.

Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.We also discuss:Finding the balance between personal values, family commitments, and professional advancement.The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.The significance of brand authenticity and ongoing innovation in connecting with technical audiences.

In this episode of Podcast Mark, host Mark de Grasse has an extensive discussion with his long-time collaborator Brad Ball, focusing on artificial intelligence and its impacts on industries like branding and design. They explore the current capabilities of AI—as well as its limitations—and caution that it is not magic, still requiring significant human input and creativity.TOPICS:- What AI is and isn't, and its current limitations: They explore the current capabilities of AI like accelerating processes and generating ideas. However, they note AI still requires extensive human creativity, planning, and editing to shape the output in a useful way towards desired outcomes. It is not magic—it has boundaries in its abilities.- How AI can be used for ideation and accelerating creative processes: AI tools can rapidly produce ideas, concepts, and drafts to significantly enhance and expedite creative workflows. As an example, Brad discusses quickly mocking up visual concepts to demonstrate for clients rather than only written explanations. The key is crafting thoughtful prompts and parameters to guide the AI.- The potential of AI to transform education by personalizing lessons: They envision AI enabling customized educational approaches tailored to individuals' interests and comprehension levels rather than one-size-fits-all. Mark gives an example of struggling to grasp abstract moon-phase terminology until it was framed as a house construction analogy. AI could perpetually re-frame concepts until they "click."LINKSBrad Ball: https://www.linkedin.com/in/iambradball/Ardent Creative: https://www.ardentcreative.com/Support the show

Episode #273 - "Email Marketing Design for Jewelry Businesses" Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it's less about making the email visually pleasing and more about designing it in a way that ensures successful email delivery, along with clear and swift presentation of essential information. The primary goal is not only to secure a place in the recipient's inbox but also to effectively communicate all the crucial details. According to a 2022 study conducted by Litmus, the average time people spend on an email is just nine seconds. This research revealed that approximately 30% of emails receive less than two seconds of attention, 41% are looked at for a duration of two to eight seconds, and only 29% are viewed for more than eight seconds. In essence, your email design needs to make a significant impact within the first two seconds of viewing. Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. This is actually our last podcast episode with Hilary as a guest! If you've enjoyed hearing the interviews from Hilary and would like more designer interviews in the future, let me know in a YouTube comment or podcast review. If you're new to this series with Hilary, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we begin our conversation with Hilary, I'd like to discuss the constraints of email marketing design and explain why it's not feasible or advisable to treat your emails as pieces of art. Additionally, I'll delve into the current best practices for email marketing design in 2024 and cover other related topics. Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/ Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/ Other Links From the Episode: https://www.businessoffashion.com/case-studies/beauty/hero-product-franchise-tarte-nars-too-faced-shape-tape-concealer-orgasm-blush-better-than-sex-mascara/ Transcript: https://joyjoya.com/email-marketing-design-jewelry 00:00 Start 4:38 Primary Episode Content 16:47 Interview 28:57 The Gold Mine

Understanding how to create effective sales and marketing systems is essential if you want a successful business. In today's episode, we have business strategist Russell Pearson to share with us some practical insights about the relationship between sales and marketing and why both need to go hand-in-hand. Russell talks about his own experiences in business, highlighting both the challenges and successes he's encountered. While also discussing common mistakes that startups often make, providing a realistic perspective on what contributes to success. Drawing on Russell's expertise, we explore the key priorities that entrepreneurs should focus on to move their ventures forward. Tune in for a conversation packed with valuable insights that can genuinely alter your approach towards business success! Episode Highlights: 00:00 - Coming up… 00:21 - Introduction 01:38 - The ‘garden analogy' for sales and marketing 04:27 - Russell's journey into the world of sales and marketing 10:19 - How tax debt pushed Russell to do business 15:31 - The worst thing that could happen… if your presentation sucked  16:52 - Why taking care of people in your business comes first 19:43 - Top one mistake startups make 23:48 - The key to creating an effective sales and marketing system About Russell Pearson: Russell Pearson is an artist, strategist, designer and masterful presenter. He brings an eclectic way of seeing the world to educate and energise business audiences of all sizes. A voice of reason in a fad-driven marketplace, Russell works directly with business people and their teams, transforming reactive marketing activities into strong proactive marketing departments that drive profits for owners and results for sales teams. Connect with Russell Pearson: ⏩ Website https://russellpearson.com/ ⏩ LinkedIn https://www.linkedin.com/in/russell-pearson/ Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways 01:30 - Why Julian describes what he does as “packaging design” 03”10 - The “Magic Team” at Linear  07:15 - How designers collaborate at Linear 09:30 - How Linear approaches content marketing and storytelling 15:40 - Where content fits in the design process 18:45 - Julian's process for writing and creating the Linear homepage 27:41 - How Julian and his team worked through the challenges of a homepage redesign 36:40 - The design community's reaction to the new Linear homepage 39:18 - How Linear measures the success of a website 41:40 - What's next for the website 43:54 - Other projects Julian is working on 48:50 - Processes and tools at Linear 53:12 - Julian's advice for people who want to create impactful marketing design  Links  Linear Julian on Twitter Julian on LinkedIn Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Mitchell Bernstein and Logan Liffick dive into the biggest mindset shift that they face while switching disciplines (marketing vs product), the recent Dribbble branding redesign, and how to focus better.

In the latest PinMeTo podcast, we sit down with AI expert and design leader from Ambition, Johan Salo, to discuss the hot topics of AI in marketing, design and ethics.Key Highlights of the talk: AI Origins & Evolution: A new perspective at AI's history and its current impact. AI & Design: How AI tools can help designers in creative processes. Ethical AI: What are the initiatives aimed at making AI more transparent. Surviving the AI Wave: Ways for designers and creatives to adapt to AI. Johan is a hands-on expert who has been in the digital production industry for over 15 years. From interactive installations to cutting-edge AI projects, his journey is as intriguing as it is instructive. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pinmeto/message

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside's marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside's brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. Key Takeaways 01:22 - Inside the marketing creative team at Superside 03:07 - How Piotr describes his responsibilities 04:00 - Collaboration and creative challenges 11:16 - How Piotr describes the Superside brand 15:03 - Superside's brand refresh 19:14 - The challenges of rebranding 22:47 - What are “astropods” and how do they work?  33:43 - What is “Creative as a Service”? 44:52 - Metrics, and how Superside tracks performance 46:00 - Challenges, and what's next for Superside 47:06 - Piotr's advice for anyone who wants to create really impactful brand and marketing design work Links  Superside Piotr on LinkedIn Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways 01:10 - Inside the brand team at Scale AI 02:00 - Lin's responsibilities as a Senior Brand Designer 05:05 - Where does the brand team fit within the company structure? 06:42 - What teams Lin collaborates with the most 08:20 - How Lin collaborates with product designers 09:55 - How Lin thinks about the Scale AI brand and their audience 15:57 - How has the explosion in AI affected the company? 18:42 - Working on the 2023 AI Readiness Report 25:07 - How Scale AI works and collaborates with agencies 38:01 - Maintaining brand consistency and managing internal feedback 40:25 - Challenges Lin is currently facing 41:35 - Lin's advice for creating impactful marketing design Links  Scale AI Lin on LinkedIn Lin on Twitter Lin's website Scale AI's 2023 AI Readiness Report Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

Are you attending a design conference this summer? In this episode we share our favourite tips for making the most of the conference experience to maximise learning, connection and most importantly - fun!

In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk's brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he's encountered along the way.Key Takeaways 01:48 - Dan's responsibilities as Senior Visual Designer at Snyk 03:27 - Where does the brand design team fit in Snyk's company structure? 11:26 - Building and implementing a brand design system 15:13 - The role of trust in the design process 21:11 - What role does the marketing website play at Snyk? 23:07 - The process of rebranding the website 32:41 - How the design system works at Snyk 47:52 - What are some future challenges for Dan and Snyk? 51:20 - Dan's advice for creating impactful brand and marketing design work  Links  Snyk Dan on LinkedIn Dan on Twitter Figma Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

Preparing for a feature launch as a designer is such an exciting time! To see your work come to fruition brings with it a fantastic feeling, but it's not always plain sailing. In this episode we discuss the highs and lows of working on feature launches as a designer.

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.Key Takeaways 01:32 - What is the brand studio team at Webflow responsible for? 02:40 - Jess's role as Director of Brand Design and Creative 04:07 - How do you measure success with a team of multidisciplinary creatives? 06:43 - How the bran studio team is structured at Webflow 09:45 - How Webflow works with external agencies 11:02 - How the brand studio collaborates with other teams inside Webflow 16:01 - How did Webflow Conf come together and what was the brand studio team responsible for? 22:51 - How Jess's team created ties between the Webflow Conf sub-brand and the company's main brand 27:25 - Collaborating with the marketing team on a huge event 30:57 - Creating demand gen campaign assets 33:58 - How Jessica's team has created a super-fast design system 36:33 - How the brand studio team interacts and works with data 37:13 - How does Webflow use Webflow? 40:59 - How often is the Webflow marketing site updated? 42:20 - Jess's advice to those who want to create impactful brand and marketing design work Links  Webflow Jess on LinkedIn Inside Marketing Design at Webflow with Senior Brand Designer Johnnie Gómez Figma Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

Forge is passionate about seeing Kingdom Laborers in every facet and sphere of society. From school, to work, to home and everywhere in between. Selah is one of these Laborers. She runs a successful design and marketing company that serves all kinds of people, and she does it all with a kingdom lens. Join us to discover more!

Today on the Design Life podcast we are answering a listener question from an engineer, who is looking for advice on how to validate a design and communicate this with the relevant stakeholders.

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.Key Takeaways 02:17 - Who is on the brand studio team at ConvertKit? 04:54 - How would you describe your responsibilities as Senior Brand Designer? 08:37 - How the brand studio team collaborates 17:13 - What is ConvertKit's Creator Network? 20:34 - David's process for creating assets 28:46 - Design systems at ConvertKit 35:47 - What's next for ConvertKit's design system? 39:36 - How ConvertKit completely overhauled their website 44:15 - Charli's top redesign priorities 49:05 - What David is looking forward to solving next 54:22 - David's advice for aspiring brand and marketing designers Links  ConvertKit David on LinkedIn Inside Marketing Design at Sendible with Brand Marketing Manager David Preston  ConvertKit Creator Network I Am A Creator Inside Marketing Design at Pitch with Designer & co-founder Jan Martin Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube

Wondering if you are on the right path in your design career? Fear not, we have a very reassuring conversation this week on the podcast! Hear all about how we've used the design career checkpoint to help reflect on our careers and set new goals.

Interview day is here!Katie Seitzer runs the creative studio Katie Seitzer Design specializing in Brand & Marketing Design. She uses her expertise from designing for Health and Wellness leaders such as Prevention, Women's Health, and Organic Gardening to work with women-led companies to strategically up-level their brands across all touch points, from print, to digital, to packaging. She also runs a household of 2 amazing kids with her husband while trying to figure out how to drastically cut the to-do list so they can eat dinner together every night and paddle boarding at the nearest lake as much as possible!We Talked About: How to stop overthinking and go for your dreamsThe power of emotional words in building a brandThe disadvantage of having a 5-10 year plan The power of presence in business and relationshipsFollow Katie:Website:  katieseitzerdesign.comInstagram: @katieseitzerdesignGet on the waitlist for the Katie Seitzer Design Signature Branding Workshop here:Sign up for my Newsletter hereAs a  BONUS you'll be able to download a poster I designed with one of my favorite quotes on itConnect with Sheila:The Seasons Self Care App: Access the Primer Version of the App Get on the waitlist for the Seasons CollectiveDownload the free Clarity Template  Instagram & all social media: @sheilaabotelhoPS: Thanks so much for listening. I would love your review! If you enjoy what I share in this episode, rate, Review & Subscribe on Apple Podcasts:https://podcasts.apple.com/ca/podcast/connect-with-sheila-botelho/id1527363160 I would really appreciate it. Thanks!

This week on Design Life we're chatting about learning throughout different stages of our design careers, and how our approach to learning has changed over time.

Find yourself in a new role and managing in different directions? Us too! In this episode we're talking how to make the most of managing in different directions.

Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast. About Michele Arnese When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she's spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase. Episode Highlights No product? No platform? No recurring revenue? That sounds like a story! “Before Superside, I had never worked for an early-stage startup.” But Amrita hit the ground running. During this time, her boss stressed, “I don't care about revenue. I care about your velocity of learning.” What did she tackle first? “First, I started with that question of what do we want to be when we grow up?” From there, she conducted over 50 qualitative interviews to get at their buyer personas, influencer personas, and the personas of those not likely to buy from the brand. More media means more creative. Amrita and I talked a lot about the “volume and velocity” of marketing creative today. “It's a tough market. You don't just need good creative. You need great creative. Especially in the B2B space.” So, what is Superside? Charting new territory in the space between open design marketplaces like Fiverr, freelancers, and traditional agencies, Amrita arrived at a unique phrase for their positioning, “CAAS—Creative As a Service. Even if someone doesn't get it, it provides permission to explain.” What brand has made Amrita smile recently? As a proud Canadian, she shared the innovative underwear brand Knix for their standout creative. To learn more, connect with Amrita on LinkedIn and Twitter. And, of course, check out Superside! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Design Life we chat about managing the split between IC work and being a manager and how we balance the responsibilities of both in our day to day work.

Are you an inexperienced designer if you don't name your layers? In our first episode of 2023 we discuss this question and why gatekeeping like this within the industry holds designers back.

Discover how a podcast can help you reach your goals in today's show with Emma Powell about the dos and don'ts of launching and monetizing your podcast. Listen until the end to learn tips and strategies to help you decide if starting your own podcast is worth the hype!     WHAT TO LISTEN FOR   Why you should have your own podcast as a commercial real estate investor Practical tips to minimize major branding mistakes Steps to attract your podcast's potential avatar Effective strategies to monetize your podcast quickly How to successfully market your business using your podcast     RESOURCES/LINKS MENTIONED BiggerPockets  BETA Group  Evergreen Podcasts           ABOUT EMMA POWELL   Emma is the owner/operator of Highrise Group and believes that real estate is the best investment available. She has experience partnering in a variety of deals as a lender, deal sponsor, co-owner, syndicator, and property manager. She has a Bachelor of Science in Entrepreneurial Management and Marketing Design and specializes in small business project management. As a key credit partner with agency loan experience and owner of several properties, she has experience in getting transactions to the finish line through relationships with lenders, property managers, attorneys, and escrow teams. She now lives live in Salt Lake City, along with her husband of 25 years and their six children.     CONNECT WITH EMMA  Website: HIGHRISE GROUP  LinkedIn: Emma Powell   YouTube: Emma Powell of Highrise Group      CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here! 

The idea of reflecting on what you've heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we're looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways 00:00 - Reflecting is the best way to learn 02:05 - The importance of a Brand Manager 04:04 - Rebrands 06:24 - Product imagery in marketing design 09:41 - Design systems 12:25 - Data and testing 16:07 - Copy and copywriters 19:31 - Design founders 19:57 - Working with contractors and agencies 21:59 - Taking ownership 23:18 - What's coming in season 04  Links Catch up on any episodes you missed: Pitch Monday.com Auth0 Zapier Sketch Paystack Oyster Funding Circle Planoly Chargebee RightMessage Zendesk Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In our last episode of 2022, we share our thoughts on the state of the design industry.

In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaborationZendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you're hiring! https://www.linkedin.com/in/meghangkelley/

In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.Key Takeaways 02:01 - How design works at RightMessage 07:17 - How Brennan describes the RightMessage brand 14:28 - The strategy behind the new website design 15:23 - Tools Brennan uses in the design process 17:18 - How Brennan came up with the narrative flow for the new website 19:02 - The most challenging parts of the new design 22:47 - How long Brennan spends on a design project 24:03 - How Brennan uses metrics 34:26 - Are there situations where the effort to personalize doesn't pay off?  40:32 - The biggest challenges Brennan is facing 43:01 - Brennan's proudest design win Links  RightMessage Brennan on LinkedIn OptinMonster ConvertKit VS Code Figma TailwindCSS Coolors.co Transistor Laura Roeder Typeform Pat Flynn Drift Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it's such a critical component of Chargebee's process and ability to scale the output of a relatively small team.Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.Key Takeaways 02:04 - How Chargebee's marketing design team is structured, and where it fits within the organization 03:21 - Shakthi's role as Design Manager 06:518 - How internal collaboration works at Chargebee 08:30 - How Chargebee uses design systems 10:35 - Taking on large projects 16:54 - “Problem-aware” web pages vs “solution-aware” pages 24:43 - How and why Chargebee lets the marketing team “design” web pages 27:53 - The importance of documentation and why it's an integral part of the process 36:10 - How Shakthi's team works with marketing goals 40:35 - The role of metrics in the design process 43:34 - How Shakthi decides what projects to revisit and iterate on 51:21 - Chargebee's design process from concept to launch 52:24 - Shakthi's biggest challenges 54:51 - Shakthi's personal and career goals 56:09 - Shakthi's proudest moment Links  Chargebee Shakthi on LinkedIn The Design Convo Podcast Shakthi's YouTube channel Shakthi's website Audience Influence Model by Brian Cugelman Eat That Frog! By Brian Tracy Measure What Matters by John Doerr Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Our episode guest Mike Smith - Design Lead at Reforge  - shares his insights on how to prepare for a marketing design career. Mike shares his marketing design career tips and advice on .. How to present your portfolio in an interviewHow to manage-up and manage-down on your teamThe must-have resources to developing your marketing design skillsConnect with Mike Smith:via Linkedin: linkedin.com/in/mesmithdesign/-- (mention The Marketing Careers podcast!)via his website: https://www.mesmith.co/Careers at Reforge:  reforge.com/careers/allResources mentioned during the episode:The book "Go" by Chip KiddA great YouTube Channel for learning design: youtube.com/c/TheFuturAcademyOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.Key Takeaways 02:05 - How does the Marketing Design Team fit into PLANOLY's overall structure? 02:52 - Carra's day-to-day responsibilities as a Design Manager 04:27 - What the Marketing Design Team is responsible for 07:08 - How Carra describes the PLANOLY brand 08:59 - How PLANOLY maintains brand consistency 12:02 - How social media design has evolved 15:41 - Carra's process for creating video ads 17:31 - Designing for video vs still graphics 24:24 - Marketing a product or feature that doesn't exist yet 27:03 - How marketing and product collaborate at PLANOLY 29:01 - Carra's approach to product imagery in design 35:24 - How Carra works through ideas that didn't work 37:00 - Who owns and manages the marketing site at PLANOLY 41:18 - Working with contractors and agencies 50:02 - The biggest challenges Carra is currently facing 53:03 - Carra's proudest moment  Links  PLANOLY.com Carra on LinkedIn HubSpot Figma Adobe Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

It's that time of year again, time to start the annual planning for 2023. As a design lead in the tech industry, it can be difficult to know how to bring your team together to share their ideas or where to start with the planning so in this episode we share how we're tackling annual planning with collaboration in mind.

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle's most successful campaign came to fruition.Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways 02:14 - Monika's role as Lead Marketing Designer 04:35 - Where the design team sits in the larger org structure 06:24 - How designers collaborate at Funding Circle 09:22 - How Monika describes the Funding Circle brand 13:01 - How Funding Circle produces TV commercials 17:56 - Working with external agencies 20:46 - The neon campaign 25:43 - The impact of Funding Circle's most successful campaign 28:57 - How much of Monika's work is print vs digital 30:02 - The differences between print and digital design 33:03 - How Funding Circle measures the success of print campaigns 35:28 - Monika's biggest challenges 37:39 - What's next for Monika 38:23 - Monika's proudest design moment  Links  FundingCircle.com Monika on LinkedIn Marketing Design Dispatch Inside Marketing Design at Monday.com Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Trying to make the move from designer to manager? In this episode we chat about how to make your portfolio presentation speak for itself.

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company's fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.Key Takeaways 02:14 - Justin's role as Director of Brand 05:18 - Why Oyster uses Webflow for the marketing website 07:17 - How brand and product collaborate at Oyster 10:24 - How design and marketing work together 14:47 - How Justin build out the Oyster's brand studio team 18:21 - How Justin decides what to outsource 23:58 - How Justin would describe the Oyster brand 25:59 - Goals for redesigning the home page 27:33 - How Oyster uses data in design 32:08 - Working with time constraints 36:05 - Development and project management tools at Oyster 38:42 - How Brand Producers function at Oyster 42:17 - How the new home page has performed 44:41 - Justin's biggest challenges 47:44 - Areas where Justin wants to grow 51:34 - The project Justin is most proud of  Links  OysterHR.com Justin on LinkedIn Justin on Twitter Loom Inside Marketing Design at Loom Webflow Freigeist Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts YouTube WebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Building relationships with your colleagues at works takes time and patience. This week on the podcast we answer a listener question about how we've built strong relationships within our teams, both remotely and in person.

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it's not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.

A real look into today's design interview process, what is it like trying to get a job in this economy?

On Design Life we like to talk openly about money when we can, including our annual income reports! This time it's Charli's turn.

Femke quit her job! After a year in her current role Femke is moving on to an exciting new opportunity. Listen to a deep dive into the thought process and the practical steps involved in the move.

News of Figma being acquired by Adobe has everyone talking, today on Design Life we share our thoughts on what this means for one of our most used design tools.

Emma Powell is the owner& operator of Highrise Group and is passionate about real estate being the best investment available. Along with her husband Troy Powell, she has experience partnering in a variety of deals as a lender, deal sponsor, co-owner, syndicator, and property manager. Emma has been a former real estate photographer. Emma specializes in small business project management with a BS in Entrepreneurial Management and Marketing Design.Emma & Vinki chat about- Creating the freedom to design the dream the work-life- From branding & content management to real estate- Developing an eye for design- Playing rugby and investing in a rugby sports team- What building legacy truly is- Doing what you are good atConnect with Emma Website: https://www.highrise.group/ If you've liked this episode, please leave us feedback through a five-star rating and comments below! Also be sure to like, share, subscribe!The Real Estate Vibe Show!Follow us @:https://twitter.com/loombainvesthttps://www.instagram.com/loombainvestmenthttps://www.facebook.com/Loombainvesthttps://www.linkedin.com/in/vinkiloomba

Getting buy in to help build design team culture can be difficult - this week we answer a listener question about how to create opportunities which promote design education for your team and foster a great design culture, on a budget.

Today on Design Life we answer a listener question about all the asynchronous communication methods we use at work.

This week on the podcast we're answering a very wholesome listener question, what makes a good manager and how can an IC help support a new manager to do their best?

Do you use six week cycles where you work? Today we're gonna talk about this way of breaking up work throughout the year which we recently discovered we both use in our companies.

In this episode we chat about Charli's recent sabbatical, the preparations involved beforehand and what elements from the month have become part of a new daily routine.

Femke recently shipped a new design system and today on Design Life we are discussing the highs and lows of taking on such a project!