Each week, listeners get a witty, behind-the-scenes look at the culture of online influence through light-hearted conversations with some of the most polarizing personalities on social media. Get a glimpse at what’s behind the polished images we see online and tackle the topics surrounding the perfe…
Krystal and Scott sit down to reminisce on Slow Your Scroll for 2020. They chat about their most-loved episodes + favorite, least fave & most controversial guests. Scott shares a juicy story about an influencer campaign gone wrong + his new sponsored campaign that might leave you looking like the blushing emoji. They also drop some news for plans and changes to the podcast for 2021. @scottfsills
Fifth generation psychic medium, Dallisa Hocking, joins Krystal. Dallisa shares how she grew up with intuitive family members and the shocking first message from beyond she received as an adult that forever changed her life. She shares her predictions for 2021, which leave Krystal feeling a bit anxious for January in particular. Finally, Krystal gets a three-card reading with some surprising news about her house plans. Slow Your Scroll listeners can mention this interview to get a 30 min energy clearing for $30 at spiritandspark.com!
Naomie Olindo of Bravo’s Southern Charm chats with Krystal & Scott. She shares why she left the show + who she’s still close with (+ the one cast member she no longer speaks to). Naomie tells a funny story about a recent encounter with her ex boyfriend, Craig, & her new bf, Metul, and how they accidentally ended up spending the day together. Krystal and Scott get all the details on how Naomie took advantage of her time on reality TV and the social media following she gained from it, and how she used that influence to strategically build her successful e-commerce fashion brand, L’ABEYE. @naomie_olindo @shoplabeye shoplabeye.com
This week Krystal truly goes behind the social media scenes, with photographer to the (influencer) stars, Alicia Fierro aka @aesthetiica. Alicia shares all about how she got into photography, how it evolved from shooting weddings to working with influencers and specifically her super close working relationship with Olivia Rink. She dishes on the most beautiful locations, craziest scenarios, most dangerous experiences & even some terrifying moments she has encountered during influencer shoots. @aesthetiica aesthetiica.com Mentioned: @oliviarink @jenniferlake @zimmermann @southwestair @express @tezza @jacob @hayet.rida @thedailytay @johnphilp3 @thebirdspapaya @danaemercer @celestebarber @morganharpernichols @hobopeeba
Over cheddar biscuits and seafood dip, Krystal and Scott report on the road from their first LIVE show at Red Lobster. They took the show on the road to provide an ASMR-style review of the Dewgarita - something we all need a few of this election week. Krystal opts for the virgin version and lets the cat out of bag on a major life update. They discuss what's slowing their scroll on TV and social media. By the end of things, a glassy-eyed Scott may or may not have consumed FIVE Dewgaritas as the waitress/sole audience member likely assumed they were secret diners or sent from Mountain Dew corporate HQ. @scottfsills
Fitness (and fashion!) influencer from @a_southerndrawl, Grace White joins Krystal. Grace shares how she evolved from blogging about fashion and beauty to creating an entirely NEW blog, business and social media presence dedicated to her passion for fitness. She shares the differences between the two worlds of fashion & fitness, how she handles the pressure to stay fit (while still eating the chocolate) and some common misconceptions of being a fitness influencer. @a_southerndrawl asoutherndrawl.com @fitwithasd fitwithasd.com
Sarah Tripp from Sassy Red Lipstick joins Slow Your Scroll this week. They start with a lightning round of questions like the three bloggers she would be stranded with on an island, the brand who does size inclusivity right and who she’d like to share a pumpkin spice latte with. Sarah shares what’s like to work full time with your husband, plus live in a two-influencer household. She goes deep, raw and transparent and shares what really went down with that J. Crew try-on haul scandal, publicly sharing for the first time what happened, how she felt and how that experience changed her. A must listen episode!! @sassyredlipstick sassyredlipstick.com
Grace Atwood of The Stripe chats with Krystal. Highlights include some scoop on Grace’s upcoming Amazon Drop Collections (yes, plural!), her most popular blog post ever and the holy grail beauty product she’d choose over everything else. Both long-time bloggers turned podcasters, they discuss how social media has changed this year and the different approaches they’ve taken on their platforms. Finally, Grace suggests when and why “not staying in your lane” on social media can be a good thing. @graceatwood thestripe.com
There is a touch of cool in the Louisiana air this week and Scott and Krystal are in their fall feelings. They cover everything they’ve been influenced by this month, including spooky TV and new insta account obsessions, but it’s mainly all about the food. From pumpkin spice to everything else nice, like mexican pizzas and Dewgaritas, they cover all of today’s influential foods. You’ll laugh, you’ll cry, you’ll learn how to order fall drinks and you may even send nudes. It’s a wild ride. There are several call to action items this week, so get out your spooky notebooks, take notes and take action, y’all. @scottfsills Mentioned: @tacobell @chrisevans @vickiguidice @threalbadnecklaces @influencerpaygap @themacrobarista @thehomeedit @reesewitherspoon @rachelzoe @khloekardashian @parishilton @brandiglanville @guys_grocery_games @therealpriceisright @realmarcsummers @jonathandbennett @redlobster @jordanabrewster @letdisco @mush @imperfectfoods
Brittany Sjogren from Loverly Grey joins Krystal. They start with a lightning round of questions - the three influencers Brittany would take on a trip, her all-time best selling affiliate link item and one influencer she wants to meet IRL. Brittany shares how she went from new blogger in 2016 to having multiple full time staff members working for her a few years later. She has some surprise news about her husband’s involvement with Loverly Grey, how she juggles everything, and her main piece of advice for bloggers and exciting plans + secret projects for the future. @loverlygrey loverlygrey.com Mentioned: @thesisterstudioig @annawpage @loganandlenora @jcrewfactory @lillypulitzer @jaci.daily @ruthieridley @kathleen.post
Krystal is back with honest reviews of five more insta-famous influencer brands. Is Kim K really the queen of shapewear? Will Billie Razor change the way you shave your legs? Are T3 Hair Tools more than just an aesthetically pleasing vanity flat lay photo? Do people actually take Equilibria Women CBD or are they just getting paid to talk about it? Are Lululemon workout pants really as good as people say they are - and how good are the Amazon versions? Some of the answers might surprise you!
Danny Pellegrino, host of Everything Iconic podcast, joins Krystal & Scott this week! From pumpkin bread recipes to real housewives and everything in between, they cover it all. Danny has a shocking answer to Scott’s lightning round question about which housewife he would bring back. Danny has tried every single real housewife branded product ever and shares the good, the bad and the hilarity of his experiences. He also reveals the one VPR cast member he will never have on his show and if he is Team Denise or Team Brandi. Danny has some strong feelings about Bravolebs on social media, their choices on spon con, who is doing a good job and who is NOT. @dannypellegrino everythingiconic.com Mentioned: @scottfsills @bethereinfive @lynncurtaindesigns @eileendavidsonofficial @rhoc_emilysimpson @ginakirschenheiter @leahmob @dorindamedley @porsha4real @teresagiudice @melissagorga @doritkemsley @teddimellencamp @leeannelocken @stephhollman @kameronwestcott @officalkarenhuger @gizellebryant @tinsleymortimer @netflix @sellingsunsetnetflix @chrishell.stause @davinapotratz @thechristinequinn @themaryfitzgerald @adamdivello @heatherraeyoung @kourtneykardash @lisarinna @kylerichards18 @bethennyfrankel @kathywakile @ramonasinger @yummieofficial @iamheathert @kathynajimy @scheana @jessicasimpson @kellyclarkson @ariana252525 @tomsandoval1 @sonjatmorgan @brandiglanville @deniserichards @matthew_noszka @juliaroberts @michellepfeifferofficial @jogarciaswisher @jakearnold @nancymeyersinteriors
Joanna Garcia Swisher joins Krystal and Scott for this week’s episode. Scott serves Jo a lightning round of Reba questions, getting some serious scoop on her favorite guest star, best memories and what she knows about a cast reunion! Krystal, Scott and Joanna talk all about her new Netflix show, Sweet Magnolias, and why it’s the perfect show we all needed in 2020, plus some behind the scenes secrets about those steamy scenes with Coach Cal, bras and tequila, and why Scott thinks Lindsay Lohan should join the cast. Joanna also shares why she started her website, The Happy Place, who slows her scroll and her hilarious (and scandalous!) quarantine purchases from Instagram. @jogarciaswisher @thehappyplace thehappyplacepresents.com Mentioned: @reba @dollyparton @kellyclarkson @thelesliejordan @sweetmagnoliasnetflix @netflix @heatherheadley @real.brooke.elliott @jamielynnspears @britneyspears @lindsaylohan @mischabarton @donniewahlberg @jennymccarthy @lancebass @studiomcgee @amberinteriors @theladygang @becca @byrdiebeauty
Scott is back with Krystal this week with a new haircut and new hobbies for August. They start out with a recap of their trip to Grand Isle, Louisiana which then leads them to reminisce on childhood times when they first discovered they may not be cut out for the outdoor life. Scott shares some details on his dating app status, a promising prospect for love and his new life as a guitar player and fitness buff. They discuss their recent Netflix binges, including who they want to get on the podcast from Selling Sunset. Krystal shares why August is making her sad, some scoop on upcoming podcast guests, good news about her new side hustle and the one item everyone should get from the NSale. @scottfsills Mentioned: @chrishell.stause @heatherraeyoung @thechristinequinn @themaryfitzgerald @theromainbonnet @davinapotratz @theoppenheimgroup @orangetheory @bigbrothercbs @janellepierzina @almostlovemovie @taylorswift @mirandalambert @shaniatwain @bennydrama7 @bradgoreski @hayderz @dannypellegrino @jessicasimpson@tomsandoval1 @ariana252525 @lacroixwater @revitalashcosmetics
Krystal is joined by fellow podcaster, Ruthie Ridley, this week. They talk about Ruthie’s many roles in life - wife, mom, nurse, blogger, podcaster, worship leader. Ruthie shares secrets about old, deleted blogs, why she decided to start her current blog in 2015 and some surprising intel about her instagram photos, aesthetic & big plans for the blog in 2021. They discuss Ruthie’s sunny outlook on life and how that glass-half-full mentality was affected by racial tensions in our country. As a black woman, married to a white man in law enforcement, she found herself with a unique perspective and followers, both old and new, looking to her for leadership and guidance. @ruthieridley @mygirlpodcast ruthieridleyblog.com Mentioned: @dashing_darlin @morganharpernichols @arielleestoria @jenessawait @melindawatts_ @piecesofemerald @uniquelyjulz @julianna_claire @chelseaolivia13 @rachmoon @tezza @blaireadiebee
Scout and Mady, the sister duo from the Okay Sis podcast, join Krystal on Slow Your Scroll week. They share all the details of how they started their podcast, what makes them the perfect podcasting pair and how they manage all of it while holding down full-time jobs. Krystal gets the scoop (and takes notes for SYS) on how Scout and Mady get their big-name guests from both the influencer world and Bachelor nation. They may all be excited about the new Bachelor Matt James, but they have strong words for ABC and strong opinions about (maybe) Bachelorette Clare Crawley. Finally, the sisters share their list of inspirational must-follow accounts, dream guests and their hilarious list of purchases made from targeted ads. @okaysispodcast okaysispodcast.com Mentioned: @scoutsobel @madymaio @girlsnightin @cassierandolph @michellerandolph @amanda_stantonn @vanessagrimaldi30 @itsmebillielee @mattjames919 @therachlindsay @clarecrawley @sophia_roe @emilyweiss @glossier @hannahbronfman @sophiaamoruso @heatherkmcmahan @taylranne @theskinnyconfidential @sivanayla @fashionablysurfed @sadgirlsclub @briannepatrice @arielleestoria @taymocha @jacimariesmith @clevrblends @tiktok
Krystal sits down with Kristin Coffey Pressley to discuss the OG blogger generation vs. the newer generation. Kristin, from the newer generation, may be a petite-sized blogger from small-town Florida; however, she has grown an impressive following in her five short years in the industry. They chat all the ins and outs of old vs new, including: their different perspectives on the industry, strategy in posting, and how Kristin can spot an OG blogger picture without even looking at the handle. Kristin shares what a typical day is like in her world, what she loves/hates about the job, and the dream blogger she hopes to meet one day. IG: @kristincpressley Mentioned: @shopdandy @christineandrew @kathleen_barnes @littlelovestack @cmcoving @hauteofftherack @aubrey.asplen.alley @tannermmann @whitneynrife @pardonmuahinsta @heatherpoppie @shealeighmills @fashionablykay @caitlincovington @cosmakery @laurabeverlin @thenavywave @modere_us
Lance Bass Scott is back with Krystal this week to cover a highly anticipated topic: the Nordstrom Anniversary sale. They discuss everything from the history of the sale, to how Krystal has covered it in the past and what changes to expect due to COVID-19. They also recount those two special days during the 2018 sale they spent together locked in the Houston Galleria making fashion blogger memories, eating mall food, taking Buzzfeed-worthy pictures and fighting for cookies. Krystal drops some serious insider knowledge about ways bloggers cheat to get ahead, the INSANE amount of money bloggers can make during this one week, and they leave the listeners with a serious piece of advice for spectators/followers during the sale. May the cookies be ever in your favor. @scottfsills Mentioned: @lancebass @jessicasimpson @nordstrom @spanx @liketoknow.it @rewardstylehq @buzzfeed @vacationgrandisle @greatwolflodge
Krystal chats with a fellow long-time blogger, Beth Chappo from @seersuckerandsaddles. They reminisce about the old days of blogging, how it has evolved and what they would change (hint: please don’t make them Tik Tok). Beth shares her secret to maintaining her love of the blogging industry, gives an inside look on the process of writing and publishing her cookbook "That Bowl Life" + shares the pinch me moments of her career. Both Krystal and Beth agree it feels like they’ve come full circle in their career and are embracing a slower pace of life and posting. Finally, Beth shares her long list of amazing people who slow her scroll - some familiar names and some totally unexpected! @seersuckerandsaddles seersuckerandsaddlesblog.com Mentioned: @kathleenbarnes @juliaberolzheimer @heatherkmcmahan @evereveofficial @lisarinna @isaacboots @blaireadiebee @lisa_allen @somewherelately @emilyschuman @garcelle @doritkemsley @theprettymess @kylerichards18 @jenna_crandall
Krystal goes solo in this first installment of her new series: Is it worth the hype? We all know those brands - one day we’ve never heard of them and the next day we can’t scroll without seeing them all over our feeds and every single one of our favorite influencers are professing their love. This new series takes a deeper look into these popular, listener-submitted, brands, covering their history, purpose, pros & cons and Krystals’ final decision on whether or not it’s worth the hype. First up: Tula, Ritual, Veuve Clicquot, Venus ET Fleur, Barefoot Dreams, and Fabletics. @krystal.faircloth krystalfaircloth.com Mentioned: @tula (FAIRCLOTH for 15% off at tula.com) @ritual @veuveclicquot @venusetfleur @barefootdreams @fabletics @theskinnyconfidential @lauramercier @juliaberolzheimer @kimkardashian @khloekardashian @kourtneykardash
Krystal is joined by Arielle Estoria this week for a heart-warming and thought-provoking conversation that covers it all, from angsty instagram days, to enneagram numbers, quarantine weddings, to the deeper meaning of Arielle’s house plants and more. Arielle - a poet, content creator and social media storyteller also shares her experiences as a black woman navigating the grief of lost lives and racial injustice in our country. Krystal already knew Arielle’s written words in poems and instagram captions were inspirational and powerful, and talking to her proved to be no different. PLUS, Arielle shares the unique and meaningful way she shares her talent for poetry with followers and businesses (hint: the PERFECT gift idea for any occasion). A must listen episode! @arielleestoria arielleestoria.com Mentioned: @jnaydaily @apartmenttherapy
Scott is back in Krystal’s cloffice this week. Scott gives a major update on his summer plans, which include his steamy car situation, fitness goals and last but certainly not least, the surprising turn of events in his dating life. Meanwhile, Krystal’s face may be burning off from her recent chemical peel, but that is not stopping her from perfecting her perfect, glowy, celebrity self tanning routine (secret new tip in the episode). Krystal also spills some huge news about her new business venture, which could lead to real life phone convos with some of you! Mentioned: @scottfsills @shannonbeador @teddimellencamp
Krystal chats with Emmy award winning news anchor turned on-camera host and travel blogger, Alle Pierce. From covering earthquakes and fires to Coachella and the red carpet, Alle shares all about her news anchor days and the decision to leave it all behind to pursue her passion for travel. She shares how she made the decision to completely switch careers and the steps she took to make it happen, plus what everyone wants to know: HOW DO TRAVEL BLOGGERS MAKE MONEY?! Alle also shares some thoughts on how travel will look post-COVID, where we’ll be able to go and where she wishes Americans would travel more (hint: it’s not Positano). Instagram: @allepierce Mentioned: @gal_gadot @theblondeabroad @worldwanderlust @thecatchmeifyoucan @blonde_atlas @aggie @christainagalbato
During the height of the infamous Car Loop Giveaway of 2020, Krystal chatted with the ladies of the Swiping Up podcast - Ester, Wendy and Spencer. A surprise guest also pops into the cloffice and what transpires is a fun-filled five-person podcast extravaganza, better than any Bravo zoom reunion could dream of being. They discuss how Swiping Up evolved from IG collages of bloggers doing blogger things, to the snarky but clever influencer commentary their podcast is today. They share the good and the bad that has come from their experience, even breaking some news about recent legal actions they had to take to protect themselves. Ester, Wendy and Spencer also dish on how they get their BIB intel, and we promise it IS NOT how you would expect! Instagram: @swipingup Mentioned: @estersoextra @wendybeingbasic @spencersobasic @scottfsills @chelseaolivia13 @whitneynrife @sisterstudioig @marinamcavoy @daniaustin @heymadinelson @influencerstruth @stephemcneal @livinwithmb @katiestarks @meganannehannigan
Krystal is joined by Julie Lauren, the host of the podcast, Hashtag No Filter. Both OG bloggers turned podcasters, they find they have a lot in common, and in this episode, they cover everything from the struggles of quarantine productivity problems to their excitement about the new Bachelor show. Both Julie and Krystal love a blind item rabbit hole and discuss their favorite sources for juicy gossip. They also debate the good, the bad and the ugly of Instagram contests, with Krystal dishing some serious insider scoop on the infamous Kardashian giveaways. @byjulielauren | www.julielauren.com Mentioned: @krystal.faircloth @deuxmoi @influencertruths @stephemcneal @kaitlynbristowe @nickviall @wellsadams @jaceyduprie @camillestyles
Krystal goes solo to answer some crowdsourced questions submitted via her Instagram Stories in Part 1 of this special Q&A series. Listen as she confronts Covid content, discusses influencer privilege vs. social responsibility, demystifies and debunks loop giveaways, clarifies how she makes money as a blogger slash influencer and share how she's been directly affected during the pandemic. Mentioned: @krystal.faircloth @ariellecharnas @rachparcell @sassyredlipstick
Krystal and Scott sit down for the big reveal of his attempt to dye his hair during quarantine and a recent update on his latest Bumble date. The two go over influencer retailer news - who's filing for bankruptcy, who's zeroing out all affiliate links - the Nordstrom Anniversary Sale canceled? Plus, why is everyone giving away Peletons on Instagram? @scottfsills @krystal.faircloth @slowyourscrollpodcast
Christina Tarabishy from Oh So Glam hops on to try to have a normal conversation not centered around quarantine or living during a pandemic which naturally leads to Kardashian voiceovers on TikTok and why having a new home and interior projects equals quality content on Instagram right now. Website: www.ohsoglam.com Instagram: @ohsoglamblog
Krystal talks with Jennifer Palpallatoc Perrault of Haute Off the Rack on how she has trained herself to stay positive during hard times - especially while being pregnant with gestational diabetes during coronavirus lockdown. They also discuss why you should start a post-quarantine food bucket list. www.hauteofftherack.com IG: @hauteofftherack
Krystal shares impromptu quarantine cleaning tips sent directly from a professional commercial + residential cleaning company that is also named as an essential first responder during the current COVID-19 stay-at-home order. Top takeaways include: Why you need a professional deep cleaning more than ever, how to properly spot-clean in the meantime, which 3 cleaning products everyone needs in their arsenal, and the protocol necessary if you believe your home has housed an infected person. Special thank you to twomaidsbatonrouge.com for the valuable information in today’s episode. Find their information below: www.twomaidsbatonrouge.com Email: batonrouge@ineedamaid.com Facebook: Two Maids and a Mop of Baton Rouge Instagram: @twomaidsbr Address: 11347 Cedar Park Avenue Suite C Baton Rouge, LA 70809
Krystal is joined again with Scott (aka Frank) as both scrape together enough energy to record a podcast from strange places. Catch up on what they've been doing since the last month (SPOILER ALERT: Not much) and how we've seen COVID-19 impact influencer life and affiliate commish margins so far. ** Side note: I apologize for the lack of enthusiasm this episode... sunnier times are ahead for all of us.
Jessica Camerata is one of the co-founders of @theblogsocieties as well as the boss behind her own blog @mystylevita. She's explaining the importance of influencers practicing set standards across the industry and how The Blog Societies aims to educate up-and-coming influencers to run their businesses the right way. She's also discussing how she juggles two separate companies, changes she's seen in the digital industry, and who would benefit from attending a blogger/influencer conference. LINKS Website: The Blog Societies | IG: @theblogsocieties Website: My Style Vita | IG: @mystylevita PS: There’s some bonus recommendations and deals at the beginning of today’s podcast: Unbox The Dress CODE: LOVELY for 10% off orders of $150+
Krystal is joined by the Influencer Marketing Manager, Rachel Terry, and Head of Business Development, Bonnie Knobloch, of the popular CBD oil startup, Equilibria. The two women answer some of the most frequently asked questions about CBD oil and offer advice to those who are curious in trying CBD or those who are currently experimenting and want to find their sweet spot. IN THIS EPISODE: The difficult conversation of balancing mental health and not sacrificing it as an influencer. How Equilibria sets themselves apart from CBD companies who are unregulated both in terms of ingredients and marketing. The simple and authentic approach behind their influencer marketing strategy. RESOURCES FROM THIS EPISODE: Instagram: @equilibriawomen https://myeq.com Other resources discussed: Equilibria - 15% off with code krystalfaircloth
Krystal is back and joined with Scott Sills for a monthly recap to discuss random topics from social media over the past month - how coronavirus is already impacting influencer travel plans, that time Krystal beat Jesse McCartney at beer pong, TJ Maxx inventory injustices, how one becomes a professional beauty pageant judge, and even more. Krystal's Instagram: @krystal.faircloth Scott's Instagram: @scottfsills
Krystal updates us on the current status of the Revolve Cruise that was scheduled to set sail with hundreds of influencers aboard at the end of March 2020 which may indicate how the coronavirus will impact Instagram influencer trips this spring.
Krystal sits down with Megan of wildly popular The Sis Kiss to get an inside look at how a brand successfully grows an online business by embracing influencers, user generated content, and social media marketing. The two compare how to measure influencer partnerships, if ROI is better than brand awareness, and what's next for the growing jewelry brand. Use Code SYS20 for 20% off The Sis Kiss sitewide! Resources: Instagram: @thesiskiss Website: www.thesiskiss.com Other accounts mentioned: @theskinnyconfidential @loverlygrey @jesshogancrum
@scottfsills joins in for an off-the-cuff discussion on random topics of the month: age limitations on tie dye, how Krystal is preparing for the imminent Revolve Cruise, Amazon counterfeit goods, and Instagram's newest update that suggests who you should unfollow to keep your eyes on the advertisements app longer. @krystal.faircloth @scottfsills
Haley of @alyson_haley is on deck this episode! She's walking us through the process of her partnership with Scunci to develop a line of hair accessories - from product development to the full year of planning. She's also discussing her potential move abroad and how it might affect content for her US audience. Plus thoughts on how Instagram has shifted to a sharing for profit platform + the “more is more” mentality that pressures influencers. PS: There’s some bonus recommendations and deals at the end of today’s podcast--don’t miss out! LINKS www.alysonhaley.com Instagram: @alyson_haley
Join us with Samantha Scott, a Senior Manager at Lola & Ivy while she sheds light on what she does to supplement an influencer’s business, the in’s and out’s of managing bloggers, and why influencers may need managing. In this episode: • A complete list services that Lola & Ivy offers its clients including streamlining campaigns, inbox management, and increasing revenue streams. • How manager/influencer relationships work and why it’s important to share everything with your manager so they can pitch and secure relevant, useful opportunities. • Why it’s necessary to have a second set of eyes for contract stipulations, organizing multiple deadlines, and protection from being taken advantage of. • Advice on how to identify if you should consider finding an agent and how to give up control of your business by trusting your manager. LINKS @slowyourscrollpodcast @lolaandivy www.lolaandivy.com PROMO CODE on Safe + Fair sitewide! (You MUST try the Birthday Cake Granola!) Code: Krystal10 on https://www.safeandfair.com/
Grab a glass of your best Sauvy B - this episode was recorded in Napa during the Lola & Ivy client/manager trip (in front of a live hotel room audience), so you can imagine how freely the wine and conversations were flowing. Krystal sat down with Lynlee Poston to talk about what really goes down on influencer trips. They break down the in’s and out’s of how they work while on "vacation" and answer questions from fellow trip mates. Topics include: misconceptions about influencers trips, does travel content mean better engagement, cliques on trips, packing mentalities, travel FOMO and more. LINKS @lynleeposton www.galabouttown.com
Yikes, the title says it all! Exhausted from the holidays, Krystal mustered up the energy for a quick update episode. Listen in as Krystal updates you on her (lack of) New Years Resolution, House Hunting and the oddity that was 2019 social media. Krystal compares Instagrammers to ice cream and shares how she got out of her New Year funk.
Krystal's chatting with Juli Roth from PaleOMG, who’s sharing insights from her journey as a food blogger. Since starting PaleOMG in 2011, she’s done everything from authoring cookbooks to podcasting to launching her very own at-home fitness program. Juli talks about struggling with self image and how it gave her the opportunity to connect with people with similar challenges. Krystal and Julie discuss the struggles with sharing personal content, and fielding the inevitable backlash that comes with a public identity. Juli shares strategies for staying healthy and balanced over the holidays and a new venture she’s excited to launch for easy, short workouts you can do at home. Links https://paleomg.com/ @paleomg Other resources discussed: @kerrently https://havenly.com/ https://fedandfit.com/
Erin Armstrong is a tax law expert and Licensed Enrolled Agent and specializes in working with bloggers and influencers to help them find profitability in their business and how they can pay themselves. She is here to lift some of the weight from the shoulders of listeners who are thinking about their finances and show them that it’s really not so bad. Krystal and Erin dive into a number of complex topics in today’s conversation, including common fears, misconceptions, and questions that come up when we talk about taxes. Erin shares her insight when it comes to some fears influencers, especially women business owners, have when it comes to their accounts. She clears up misconceptions about the industry, and how some people can be caught up in the whirlwind--forgetting that even though it is non-traditional marketing, there are still traditional steps we have to take. Links Erinarmstrong.com Instagram: armstrong.erind
Krystal talks with Amira Mehailia, fashion blogger and owner of On Closet 9. Amira started blogging in 2010 and explains why she recently took a step back from social media in order to better care for her own personal well being. When Amira shared with her followers that she had long struggled with an eating disorder, many were struck by her honesty and her courage in shedding light on a pervasive challenge amongst many on social media. Krystal and Amira delve into what it looks like to evaluate social media’s effect on our own mental health, from the pressure to constantly produce content to the urge to share every aspect of our lives on social media. They also discuss what “stepping back” looks like–whether that comes in the form of seeking out more feeds that make you feel positive, going completely radio silent, or utilizing the magic of the “mute” option. The two discuss the many unanticipated changes that come when you have careers that depend so much on personal initiative and changing trends. Links: Instagram favorites mentioned: @whereyourheartisnow @rickeythompson @kathleenbarnes @fashion_jackson Where to find Amira: Website: https://ocnpresets.com/ Instagram: @onclosetnine Email: onclosetnine@gmail.com (Amira invites anyone struggling with an eating disorder to reach out via DM or email)
Krystal is talking all things PR with her guest Nikki Prendergast. Nikki is a blogger who brings a ton of experience from both the PR and the influencer sides of the industry. She’s helping clear up some of the gray areas between PR companies and influencer culture - what they are, how they help each other, how they hurt each other, and the unique relationships influencers build with PR companies. Nikki shares some of her craziest PR stories and in turn discusses how influencer culture has shifted from OG bloggers to a new-age influencer. They talk about how this has impacted the relationship between PR companies and bloggers, as many PR companies have been burned by fake or inflated numbers. They also dive into giveaways, experiences, and more. They go on to talk about how to stand out in a saturated market with authenticity and growth as opposed to aiming for that “perfect” feed. They even touch on the idea that feeds are becoming less relevant and how algorithms play a big part in the uncertainty PR companies feel. LINKS @mystylediaries on Instagram Mystylediares.com
Krystal’s guest today is Kate Kennedy of the Be There In 5 podcast. Kate has really gained traction on social media after writing a book, having her own doormat business, and building a social media following of her own. Krystal and Kate dive into the parallels between reality tv and influencer celebrity status and how Instagram Stories are taking the place of reality tv. It's truly the tv show that never ends. They move on to talk about influencers with perfect feeds and finding a balance between sharing vs. showing off when you’re sharing your life in a relatable way. They chat more about who they love to follow, who is killing it, who isn’t, and what their personal strategies are when it comes to relatable content. They touch on affiliate links, sponsored content, FOMO, and so much more. LINKS bethereinfive.com Instagram: @bethereinfive Podcast: Be There In Five Book: Twinkle Twinkle Social Media Star on Amazon
Today, Krystal sits down with one of her closest influencer friends, Kathleen Barnes, for a bright, candid, and informative look behind the scenes of what it's like planning for a baby on social media and what makes her slow her scroll. Kathleen has the unique ability to share content that makes her audience feel like they’ve known her forever - and you'll likely feel like you just had a conversation over wine and Bravo after today's episode. Krystal and Kathleen discuss how they prevent negative vibes on IG - and when it's time just press the mute button. Kathleen shares how she is in a place where she wants the happy, feel-good posts. The ladies also suggest following happy hashtags to freshen up your feed. Finally, both Krystal and Kathleen agree that the influencer game has changed in the last ten years. For them, they feel that their experience with having a 9-5 helped give them the tools they needed when they made the transition to blogging full-time. Now? Maybe not so much! LINKS https://carriebradshawlied.com/ Instagram: @kathleen_barnes
It's the introductory episode of Slow Your Scroll! Meet influencer Krystal Faircloth and learn more about the idea behind Slow Your Scroll Podcast. Each week, listeners get a witty, behind-the-scenes look at the culture of online influence through light-hearted conversations with some of the most polarizing personalities on social media. Get a glimpse at what’s behind the polished images we see online and tackle the topics surrounding the perfectly curated feed. Slow Your Scroll is meant to connect content creators, influencers, and their audience on both an informative and entertaining level.