Social Media Lab LIVE!

Want more $$$ in your bank account? Struggling to make more sales? It could be because you're saying too much. We're gonna dive into this concept with sales expert Phil Gerbyshak on episode #104 of the Social Media Lab LIVE! Creating content that leads to conversations that creates conversions and eventually cash flow is what Phil Gerbyshak is all about. It often starts on LinkedIn, though by listening he can learn so much more than by talking. Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Never miss a show by subscribing: www.agorapulse.com/calendar Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Grow a Community on Facebook Want to GROW your community the right way? Join us on episode #103 of the Social Media Lab LIVE where our guest, Kate vanderVoort, will dive all into the data of growing a community with SCIENCE! Who is Kate vanderVoort? Kate vanderVoort is Founder and CEO of Social Mediology and host of the Social Lights Podcast where she interviews change makers and community managers on how they grow and activate customer communities. She has worked with over 3000 businesses and not for profits on social media strategy and implementation across every industry. With more than 12 years specialising in social media for business, she is a highly sought-after conference speaker and trainer both in Australia and internationally. Kate is a Digital Community Champion with the Queensland State Government, a Facebook Certified Community Manager and a Facebook Learning Mentor for the Community Manager Certification. She is passionate about growing and activating customer or cause communities and lives in Brisbane with her two young daughters and their puppy, Minnie.

Let's Learn How to Grow a Business with a Podcast and Social Media Trying to grow a business is tough, especially when you first start out. But, can you grow that business using a podcast and social media? Our guest on the Social Media Lab LIVE, R. Scott Edwards, thinks so! Who is R. Scott Edwards? R. Scott Edwards is the creator of successful podcasts, was the owner of a chain of comedy clubs for over 21 yrs and produced concerts & 2 TV series. R. Scott helped launched the careers of those such as Tom Hanks, Jerry Seinfeld, Bob Saget and more. He now teaches others how to setup and run a podcast as well as many other things you'll have to listen to find out about! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Grow Your Business Episode #101 of the Social Media Lab features the 1 and only Eric Siu!!! We're gonna talk about leveling up your business, your brand, your mindset, your social media and more. Who is Eric Siu? Eric Siu is the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He also owns ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 30 million downloads to date. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How to Run an Agency with Data In this episode of the Social Medial Lab LIVE we interview agency expert Christian Lovrecich to answer these questions: Why is Data Important for an Agency? What Data Should an Agency Monitor? How Often Should an Agency Check Data? Best Way an Agency Should Use Facebook Ads? Who is Christian Lovrecich? Christian Lovrecich is an Ecomm ROI Expert that helps dramatically increase sales using the latest marketing concepts and strategies. With more than 10 years in the business, Christian has grown and sold multiple 7-figure businesses through digital marketing. He specializes in social media technology, mainly Facebook ads, traffic, and conversions. Christian is also the mastermind behind PixlFeed Media and is responsible for bringing the team together. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How Do You Grow a Podcast? There are currently about 850k active podcasts, which is only scratching the surface of the opportunity. But, most of us don't understand how to properly GROW a podcast. That ends TODAY!!! Luis R. Diaz, from Podcast Domination, is gonna throw tons of knowledge at us on episode 97 of the Social Media Lab LIVE! We're gonna answer these questions: Why start a podcast in 2021? What equipment do I need to podcast? How can I grow my podcast fast? Biggest mistakes new podcasts make? Who is Luis R. Diaz? Luis Ryan Diaz is an author, podcaster & entrepreneur. His agency & consultancy, Podcast Domination, helps coaches, consultants, and entrepreneurs launch and grow their podcasts with their white glove done for services and step-by-step mentorship programs. Outside of business, Luis is a die-hard Yankees and Giants fan and marketing nerd who loves learning how to move the needle in business and life. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Do Your Facebook Ads Suck? Real talk... Most of us stink at running Facebook ads.. We struggle to figure out what to post, who to target, how to measure, etc. On episode 96 of the Socia Media Lab LIVE that changes!!! We're gonna pick the brain of Facebook ads expert Bob Regnerus.  You'll learn: What is the most critical thing to get right in a Facebook advertising campaign? How can I achieve quick wins with my Facebook campaign? How can I increase engagement on my Facebook ads? What are the most common mistakes you find in most Facebook Ad accounts? How can I target more people to buy my products and services? What are two keys to effective ads? Who is Bog Regnerus? Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Have Diversity in Your Marketing Think you have diversity, equity, and inclusion in your business?? Ha.. You're probably wrong!! On this episode of the Social Media Lab LIVE I will be interviewing Ayana King from Maximum Communications to dive into how to truly tackle diversity within your business. Who Is Ayana King? Ayana King is a diversity, equity, and inclusion workshop facilitator, social media coach, mompreneur, and nay-slayer. She teaches social media managers healthy ways to work with platforms, and how to make their content more inclusive.

Should you use hashtags on Linkedin? And if so how many? We'll find out some updated details from Christina Inge on the Social Media Lab LIVE this week!!

We're gonna dive deep into the data this week with Troy Sandidge on the Social Media Lab LIVE to find out!! Should your agency focus more on organic community-building strategies for growth and sustainability or focus on ads and paid media for growth?

In this week's episode of Social Media Lab LIVE learn the science behind running a social media agency! It's not all just cat memes and Tik Tok dance videos (although we love us some cat memes...) We will be interviewing agency owner Monique Idemudia to find out all the details YOU need to run a successful social media agency! In this episode you'll learn: How do you demonstrate ROI to clients? How does an agency establish trust with clients? How does an agency scale its business? What data is important for agency clients? What tools are a must for an agency to run a successful and profitable business?

Need more clients and customers?? Duh!?!?! Who doesn't? In this episode of the Social Media Lab LIVE we'll pick the brain of someone who's been around social media marketing since MySpace was cool! Casey Zeman will join Scott Ayres for some old school reminiscing and talk about how to use non-salesy webinars to get more money in your bank account!

We will be joined by advertising expert Naira Perez from SpringHill Digital to discuss the SCIENCE of advertising on social media . Naira has extensive experience in direct to consumer advertising for big Fortune 500 brands and is now taking this experience to help small to medium businesses. In this episode you'll learn:1. Why is audience definition important?2. Are followers still worth acquiring through advertising or should they all be acquired organically?3. What are the differences between Google advertising and social media advertising?4. Should businesses advertise on Bing? Is Bing dead or alive?5. When should a company hire an agency? (and what to ask to evaluate agencies)

In this episode of Social Media Lab LIVE we will be joined by Veronica Sagastume, biz coaching and consulting expert! We will explore the Science of Creating Engaging Content! You'll learn: Why does my business need a content strategy? Will creating and sharing content on social media grow my business? What are three ways you can increase engagement with your content? Go from 1 piece of pillar content to 2 weeks of content Favorite tools to create killer content Get your note-taking abilities ready because this one will be a doozy!!!!

Eddie Garrison (marketing genius and fellow data geek) joins the Social Media Lab LIVE this week to talk about social media marketing for franchises! In this episode you'll learn: How to land franchise clients Setting expectations for franchise clients Creating content for franchise clients The good, the bad and ugly of franchise marketing The data that matters to franchise clients

Cut Your Facebook Ad Costs Facebook ads are confusing, let's face it. But, they don't have to be. On this week's Social Media Lab LIVE we will be interviewing Facebook ads expert Rory Stern to dive into everything you need to know to cut your Facebook ad costs while getting more leads and sales!!

Make Money With Podcasting! Are you curious how to monetize your podcast?? In this important interview, our Content Scientist, Scott Ayres, will interview podcasting expert Phil Pelucha from "Billionaires in Boxers" to find out what makes a podcast profitable!

Don't Get Stung by Negative Comments! An Interview with Tod Maffin We've all had negative comments on our social media posts from time to time. But what is the best way to handle them properly? Scott Ayres is going to interview Tod Maffin on this week's Social Media Lab LIVE to talk about the SWARM methodology he has developed to take care of all those pesky negative comments you might get! So don't get STUNG!

Being consistent is crucial when growing a live video show following. Christian Karasiewicz is our guest this week on Social Media Lab LIVE is about to hit 300 live shows!! 300!!! We're going to dive into how he did it, what his process is, and what successes he's seen from approaching this milestone. Christian Karasiewicz is the Content Marketing Manager for StreamYard and a social media marketing professional for B2B and B2C businesses. He's also the founder of Social Chefs, your premier source for social media training on the web, host of Social Chatter, the longest running weekly live social media marketing talk show, and host of the podcast, Launch Your Live, with Jim Fuhs. Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

You can't contain Brian Fanzo (yes that's his real last name!) to 1 topic on a live video!!! On this week's Social Media Lab LIVE we are gonna pick the brain of the man, the myth, the legend Brian Fanzo!!! Get ready for a TON of info and lots of data!!!! Brian Fanzo is a "digital futurist" who tweets faster than you breathe!!! You can find him at www.brianfanzo.com Get your FREE trial of Agorapulse now: www.agorapulse.com/live Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

We love testing odd social media marketing tactics at the Social Media Lab , and when I heard about David Lindgren liking 100k Instagram posts as an experiment I HAD to get him on the show! We'll talk about his results from this test, how he's growing his YouTube and Instagram community, what processes and routines he has in place, etc.

Curious how to have a profitable online business? We're gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson? Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. You can listen to the audio-only interview above or watch the full live video below:Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.comWith Restream Studio, you can:— Launch & demonstrate new products— Drive flash sales & promotional offers— Host interviews, Q&As, or podcasts Curious how to have a profitable online business? We're gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson? Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. You can listen to the audio-only interview above or watch the full live video below: Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.comWith Restream Studio, you can:— Launch & demonstrate new products— Drive flash sales & promotional offers— Host interviews, Q&As, or podcasts

Find out how to "Plan Content w/SCIENCE!" on the Social Media Lab LIVE with Scott Ayres and special guest Dustin Stout.In this episode you will find out:Is organic social media dead?How often should you post to Facebook/Instagram/Twitter?How do you know what is working/not working? (DATA GEEK OUT TIME!)Where do you find good content to post?Dustin is an entrepreneur, keynote speaker, and digital marketing consultant. His blog, DustinStout.com, was named one of the best social media blogs by Social Media Examiner and continues to be a growing resource for marketers, entrepreneurs, and bloggers alike. His most recent project, SoVisual.co, is a marketplace of high-quality social media graphics bundles called "Social Packs."Get your FREE trial of Agorapulse now:www.agorapulse.com/liveSocial Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

5 Things You Need to Go Live on YouTube with special guest Shawn "Doc" Boyd!!! Want to have a successful LIVE video show on YouTube?? This week on the Social Media Lab LIVE our Content Scientist, Scott Ayres, will be joined by none other than Shawn "Doc" Boyd to geek out all about YouTube Live!!! It's gonna be a wild ride and we hope you join us!!! Be sure to read all of the latest experiments from the Social Media Lab at www.agorapulselab.com

The Science of the Instagram Algorithm- with Jenn Hermann! Confused by the Instagram algorithm? Well, be confused no more!! Scott Ayres & special guest Jenn Hermann are going to talk all about different aspects of the Instagram algorithm recently revealed!

Why Facebook Videos Matter! Everyone is focused on Live video or YouTube videos today, so do Facebook videos still matter? Scott Ayres, our Content Scientist, will pick the brain of video expert Desiree Martinez on this week's Social Media Lab to find out!

Ever wonder what a "typical" day looks like for someone who owns a marketing agency?? This week on the Social Media Lab LIVE our Content Scientist, Scott Ayres, is joined by his orange-haired friend Brad Friedman , owner of The Friedman Group. The Friedman Group develops strategic partnerships with its clients to assist them in developing Inbound and Social Media Marketing Strategies that generate leads and deliver ROI. We're going to find out what an agency does on a daily basis to gather leads, manage clients, what tools they use, and how they keep their sanity!!!

Bruce Irving joins Scott Ayres, the Content Scientist of the Social Media Lab , on this week's Social Media Lab LIVE to talk all about using social media for your local business. Bruce has found his niche in marketing for pizza businesses and we'll pick his brain to see if we can answer these questions: Why Social Media is Important for Local Businesses What Platforms Should Local Businesses Focus On? How Often Should a Local Business Post Content? What Type of Content is Best for Local Businesses?

Can YOUR business really grow during the middle of the chaos that is 2020?? Tony Guarnaccia thinks so!!! He'll be our guest on this week's Social Media Lab LIVE with Scott Ayres, where we'll ask all the tough questions to find out how to grow your business in the middle of a global pandemic.

2020 has been one of the most messed up years in America's history. #BLM has been revived and brought to life the problem we have in the USA.  In this hour long interview I talk to Troy Standidge from FindTroy.com about the power of minorities in Marketing.  I ask you to listen to this in full and soak it up!

How to Master the Art of Public Speaking You have a message but you aren't sure how to get it out there. Do you have a desire to speak on stages locally? Nationally? Globally? But how do you get started in public speaking? How do you get over nerves and fear?

Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse.

How To Podcast Like a Boss with Travis Brown! There are nearly 1 million podcasts worldwide and listenership is growing daily. But, podcasting can be scary and confusing for many of you. Our Content Scientist , Scott Ayres, is going to find out how to podcast like a boss with podcast expert Travis Brown from Pod Decks. In this interview they'll discuss: *Why Have a Podcast? *Equipment/Software to have a podcast? *How to get guests? *What do you talk about?

Should You MultiStream Your Live Show? Geek Out with Tim & Jim On this episode of the Social Media Lab LIVE Scott Ayres interviews Tim Sohn & Jim Fuhs from the "Time & Jim Show" and has them break down whether or not multi-streaming your live show is smart or not.

The Power of YOU! Join Scott Ayres as he interviews Dane Golden to talk about the Power of You and how it impacts YouTube videos and their success.

YouTube Creator on a Budget: 5 Ways to Get Started on the Cheap! Join Scott Ayres as he interviews video marketing expert Kevin Kolbe to discuss how ANYONE can get started with creating videos for YouTube. The Social Media Lab is powered by Agorapulse.

Recently I interviewed Scott Simson on the Social Media Lab LIVE where he revealed information on how to get your YouTube videos in the Suggested & Recommended columns. As a full-time content creator with almost 400,000 followers and CEO of Video Marketing World, Scott is recognized as an expert at video marketing and creating online communities. He is responsible for helping generate hundreds of millions of views on tons and tons of channels. In our interview we covered five different topics related to YouTube: Examples of success you've had with Suggested and Recommended Views. How do you measure the data for Suggested and Recommended views?

Confused by Instagram data? Well, be confused no more after our Content Scientist, Scott Ayres, interviews data nerd and marketing expert Christine Gritmon!!

Does your agency suck? Could you be losing out on sales? Are you running your agency inefficient? Yvonne Heimann is joining Scott Ayres on this week's Social Media Lab LIVE to geek out about data related to agencies and help you become better at running your agency! Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

2020 KPIs You Should Be Using We're geeking out all about KPIs on this week's Social Media Lab LIVE ! Scott Ayres will be interviewing MARTECH expert Valerie Jennings this week to discuss the ins and outs of KPIs and why they are so important.

Rob Balasabas from TubeBuddy joins Sc ott Ayres on the Social Media Lab LIVE to explode your brain with 3 ways to get 1000 YouTube Subscribers, Faster!!

What analytics for business should small businesses pay attention to on social media? Every business wrestles with that question.  Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights. I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why. Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs the Digital Media Creator Academy and several training programs and live video shows!

In this episode of Social Media Lab LIVE Scott Ayres interviews Facebook ads expert Amanda Robinson (The Digital Gal) we explore what ad placements on Facebook you should be testing and that are hot currently. We also discuss how you should test Facebook ads placement. The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!

What analytics for business should small businesses pay attention to on social media? Every business wrestles with that question.  Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights. I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why. Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs the Digital Media Creator Academy and several training programs and live video shows!

Join our Content Scientist, Scott Ayres, along with special guest Brad Friedman to find out if we wasted over $2500 boosting our Facebook Live Video replays! We'll discuss our findings, along with Brad's experience on boosting Facebook lives. And we'll give you pointers on promoting your Facebook Live after it has aired!!