Sound in Marketing

[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy. Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA's brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. ------ To get all the latest, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn't just signal the end of a sale- it shapes future customer loyalty and long-term spending. Referenced in the episode are: Fixing Retail's Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/ Trader Joe's Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/  What Do the Bells Mean at Trader Joe's? From Inside Trader Joe's Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY  Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0  Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into. POS: Retail's Weakest Link- dig into this study on the effectiveness of POS sounds. https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a  The World's Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud. https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db  Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.  Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe's podcast. A fun branded podcast to check out if you're feeling Trader Joey. — --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com     The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource.  Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ  Want more Sound In Marketing? Here are a few episode suggestions to dig into. Left Coast Airlines- a fictitious company to prove a real sound in marketing solution https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac  What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about. https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c  Sound In the Shopping Experience- how one company used music to attract more mindful spending. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d  Sonic Branding For The Small Business- sound is available and accessible to brands both big and small.  https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com     The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

Here's a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.  In the meantime, check out these past episodes that we'll be circling back to very soon.  Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors  Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59  Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838  POS; Retails Weakest Link https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a  What Is Sonic Branding  Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a  Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea  Are Jingles Better Than Sonic Logos https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528  Left Coast Airlines https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac  Sound In The Shopping Experience https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d  The Home Depot Orange Song Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386  Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3  Also mentioned in this episode, Ad Infinitum's season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49  — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won't be far behind. Check out some of season seven's highlights and catch a sneak peek of what's to come.  Episodes referenced in order: Left Coast Airlines  Insurance Jingles...Why?  What Is Sonic Branding With Examples  The World's Loudest Chips Bag  Vegas Needs a Sound Strategy  From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences. SEASON EIGHT COMING SOON! Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here! — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions

Ever wondered why Vegas has to be so noisy? I know I have! What if Vegas used sound to invite rather than disorient? In this episode of the Sound In Marketing podcast, we explore the possibilities and pitfalls of strategic sound in Sin City. You can find the original article the episode inspired here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.  If you liked this episode and want more, be sure to subscribe to the Sound In Marketing monthly newsletter for the latest on new episodes and sound industry information. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought.  The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. You can find the podcast on all the usual podcast players. Spread the word and link to a friend. Let's make this world of sound more intriguing, more unique, and more and more on brand.

In episode 128 of the Sound In Marketing podcast, I talk about SunChips' bag design blunder. At one point, the bag was too loud…but for a good cause.  You can find the original article the episode inspired here. Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.  Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links referenced in the episode. One pilot states it's louder than his cockpit. The bag was just too darn loud. Scientific warning of noise being dangerous. Dip in revenue of 11%. The fix. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 127 of the Sound In Marketing podcast, I talk about TikTok's 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin' dude whose truck broke down. You can find the original article that the episode inspired here. Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok# Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357 TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629 TikTok parody 3-  https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693  Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History  If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

In episode 126 of the Sound In Marketing podcast, I discussed my impressions at Shoptalk 2024. This global conference focuses on the retail industry and how they are navigating the world of marketing and advertising. In a world of seamless experiences and omnichannel engagements, there's a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

In episode 125, I rebooted an episode I produced for the 20k Podcast. Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most-downloaded episode of the year! If you haven't heard of 20k before, go subscribe immediately. You won't be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I'm Lovin' It, and Soundalikes. You're welcome. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 124, we talk about sonic branding with examples. One of the biggest reasons that sonic branding isn't used more frequently is that brands don't understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Thanks to Artlist's library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples.  Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. This episode was a reboot and a rework from a previous article that I wrote back in 2022. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. The link to the case study as well as my blog article write-up will be added here once complete. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA's brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. To follow me, you can find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Sound in the shopping experience helps create trust between company and customer. It's about building long term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.  Thank you to my guests Matt Houton of Interac and Val Fleur of Sixieme Son for their great insights on the world of sound in the shopping experience. Check out their write up here.  Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist. To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers   https://www.acousticbulletin.com/noise-in-shopping-centres  You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.  Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can't focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized.  You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one fifth of what makes us human. Why wouldn't we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.  Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan's Fans or The Pillow Factory. I made them up for demonstrational purposes. You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retails weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link. Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study. The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io. For more information on the other sonic logos and sonic branding asset examples, please contact me at jeanna@dreamrproductions.com.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I'll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business. Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow.  For more information on the other sonic logos and sonic branding asset examples, please contact me at jeanna@dreamrproductions.com.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience. Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here. For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

COVID has and is doing a number on us. Emotional connection and understanding is what we're craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What's the difference between a jingle and a sonic logo anyway? Is one better than the other? We'll dig into that in this episode of the Sound In Marketing Podcast. This episode was a re-boot from an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples and to Lucas/McFaul agency, Michael Levine, Trio, Made Music and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I've also sprinkled some of my own examples in there. If you can spot them let me know.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.  This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression?  This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Artlist's library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too. For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I'll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev.  This was the result. https://www.instagram.com/p/Cae5TydPAxh/ https://www.youtube.com/watch?v=lu8m5FA2nL8 https://www.youtube.com/watch?v=saEpkcVi1d4 Here's the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/ The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8 Here's the link for the theremin story: UN Reveals Theremin Bug For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms.  Here's some great reference links in regards to our Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ Want to go much much deeper? Check out this research study Steve and others did in 2021 on explaining “sonic seasonings”. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It. Here's some great reference links in regards to our Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot's case, it's the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Did you know The Home Depot has a song? And they've been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Tom Amico and Eric David only had “ears” for Gilbert Gottfried when they were choosing a spokes voice for the iconic Aflac duck. Take a listen to this fun episode with great commercial examples sprinkled throughout. For more on Tom and Eric's work, check out TomAndEric911.com.  For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. Check back next week for the conclusion to our interview. For more on Tom and Eric's work, check out TomAndEric911.com.  For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. In this episode, we talk all about it with fun commercial examples sprinkled within. To see the Chevy's latest trucks, click here.   For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager sat down with me and discussed how it all came about. Check out Walter in Winter, Walter At the Lake here. To see the latest trucks, check out the Silverado here.  For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Even in the background, music can be used in subtle ways to invoke different stories. In the case of National Public Media (NPM), music is just one of the characters in their story. NPM is able to create subtle cues to the audience differentiating NPR programming from their sponsored ad experience. NPM's use of custom music allows them the flexibility to set their message apart. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Season Five of the Sound In Marketing Podcast kicks off with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. Sponsorship advertising needs to resonate with the audience that is listening. In the case of National Public Media (NPM), that audience is NPR listeners. NPM goes to great lengths to create content that not only resonates but tells a clear story with a journalist approach.  Relatability, intentionality, and person first storytelling are key. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

We made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. WHAT I HAVE LEARNED SO FAR. I go over the path that the Sound In Marketing podcast has taken through sensory marketing, brand equity, immersive customer experiences, ethical and fair use in audio, diversity and lack thereof, and social audio. We end with predictions and hopes for 2022 and beyond. Thank you to all of you that have supported the podcast thus far. I really truly appreciate your encouragement and feedback. Here's to 100 more (after a little hiatus)! For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I'm a part of, courses on sound's power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another. You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.   The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.   Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Audio Content for Conversational AI (Part Two) with Ron Jaworski of Trinity Audio We talked about keeping the engagement going within audio content, customizing ad spends to appropriate content, innovation, and where we were just 15 years ago. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Audio Content for Conversational AI (Part One) with Ron Jaworski of Trinity Audio. We talked about the innovation of this new audio era, using cross modal strategy to retain information best, podcast advertising, other new outlets of advertising within an audio experience. We are looking for content with no extra time available. As Ron puts it, “Audio stands for new time in the day.” As referenced in the episode, here's the example of his latest campaign showing how to create native advertising. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is A Dynamic Ad (Part Two) with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity within dynamic ads happening in real time. For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I'm a part of, courses on sound's power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another. For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.  You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.   The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.   This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is A Dynamic Ad (Part One) with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance and threat).  For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I'm a part of, courses on sound's power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another. For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.  You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.   The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.   This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Sensory Perception (Part Two) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I'm a part of, courses on sound's power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another. For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.  You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.   The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.   This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Sensory Perception (Part One) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury.  For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I'm a part of, courses on sound's power and influence in marketing and pretty much everything else that has to do with sound in marketing in one way or another. For more information on how sonic branding and sound marketing can be utilized within your brand, go to www.DreamrProductions.com and send us a message.  You can also find me, Jeanna Isham on Linkedin, Twitter, and Facebook.   The Sound In Marketing Podcast is available on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.   This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and ​​concatenate speech synthesis vs. machine learning models.  To learn more about Rupal and her company, go to https://vocalid.ai/ or follow them on Linkedin and Twitter.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music's purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.   To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn't happen without a sound strategy and proper management of the assets created. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin, Equal Strategy's website or you can email him at simon.faure-field@equalstrategy.com. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me on Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin, Equal Strategy's website or you can email him at simon.faure-field@equalstrategy.com. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me on Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP's, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

What Is Connected Voice Mobility (Part Two) with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi modality, and building trust within electric and self driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you're a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let's discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don't forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.