StartUp Creative - Your go-to source for straight-up business advice

Follow StartUp Creative - Your go-to source for straight-up business advice
Share on
Copy link to clipboard

Real-life and raw startup stories from the frontline of successful business. Hosted by business coach and founder of StartUp Creative, Kaylene Langford, these episodes are packed with invaluable how-to advice, resources, recommendations and inspiration for up-and-coming startups, freelancers and en…

Kaylene Langford | Business Coach


    • Apr 20, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 44m AVG DURATION
    • 152 EPISODES


    Search for episodes from StartUp Creative - Your go-to source for straight-up business advice with a specific topic:

    Latest episodes from StartUp Creative - Your go-to source for straight-up business advice

    My Go-To Guide For Overcoming Fear

    Play Episode Listen Later Apr 20, 2025 45:20


    On today's episode I break down the topic of fear, how it shows up as excuses when we set out to start and scale our businesses and share my go-to tips and strategies for overcoming it so as to take action on your goals. I'll list out the 4 major fears that hold us back and give you practical tools and steps you can take to minimise the fear and inspire action.    Follow us on social media @startupcreative Check out the accompanying Substack article with reflection questions and quotes  Get in touch for 1:1 Business Coaching Grab a copy of our Just Start: 5 part Audio Series on our website 

    Finding New Ways to do business with Chantel McAlister

    Play Episode Listen Later Apr 8, 2025 61:50


    On today's episode I'm joined by a coaching client and friend Chantel who is a photographer and recently viral content creator who is constantly working on new ways to showcase her skills and find new audiences to teach.    She shares how she used Chat GTP to refine her target market and find new angles to promote her business which resulted in her going viral and setting up a very successful passive income stream in her business.    Follow Chantel on Instagram here https://www.instagram.com/learnwithchantel/

    Focus, Time and Motivation

    Play Episode Listen Later Mar 20, 2025 51:22


    On today's episode I discuss how focu, time and motivation all play into each other and how you can optimise them all to increase your productivity to help you start and scale your side hustles and businesses.    Grab your copy of our focus and motivation resources on our website: Guide to time management Just Start: 5 part motivational audio series Morning Routine Journal and Meditation   Get in touch for 1:1 Business Coaching - hello@startupcreative.com.au    Follow us on Instagram @startupcreative

    New Year, New Business Trends

    Play Episode Listen Later Jan 30, 2025 13:44


    Reflecting on recent trends and social media changes, I share insights into how you can safeguard your business in 2025. Three key marketing strategies to reach your audience outside of social media and what to be on the lookout for the year ahead.    Get in touch for 1:1 Business Coaching to personalise your strategy and set yourself up for success.    https://www.startupcreative.com.au/coaching

    Spring/Summer Cleaning Your Business

    Play Episode Listen Later Nov 22, 2024 23:54


    On today's episode I share 5 tips for spring/summer or end of year cleaning of your business. As the year starts to wind down, now is a good time to start to take stock of what you've achieved this year and what you can start to put in place for the new year.    Check out my latest writing on our Substack channel A Year From Now  Join our 2025 Business Coaching Academy  Stay in touch via Instagram 

    Now or Never: How to get started on an idea

    Play Episode Listen Later Oct 20, 2024 22:26


    Join our 1- Day Workshop in Sydney https://www.startupcreative.com.au/workshop   On today's episode I discuss a personal life update and the perspective it's given me on my goals and desires since.    I've been reflecting on why we don't go after our goals and what are the key factors that hold us back from investing time and resources into ourselves.    Tune in to get my practical breakdown of the three + 1 bonus step we take to inspire action towards our dreams and goals. I'll also share questions to consider to help you get clear on your dreams, goals and ideas. 

    Part Two: Looking Back at 10 Years of StartUp Creative

    Play Episode Listen Later Sep 24, 2024 43:37


    On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today.   Topics:  transition from corporate to self employed  how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in their early days  getting our magazine stocked in the Virgin Australia lounges  building my expert status and reputation to gain national recognition and customers  what worked and didn't work  growing the business with very little fiances some of the most important people and contacts I met along the way that helped us grow fast    You can check out my 10 Years of StartUp Creative blog on our Subtstack page for photos that go with the stories.    This episode is Part One and covers the years 2014-2017, more to come.    Follow more of the StartUp Creative story on Instagram    Get in touch to book in a 1:1 Business Coaching session

    Part One: Looking Back at 10 Years of StartUp Creative

    Play Episode Listen Later Sep 15, 2024 41:49


    On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today.   Topics:  transition from corporate to self employed  how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in their early days  getting our magazine stocked in the Virgin Australia lounges  building my expert status and reputation to gain national recognition and customers  what worked and didn't work  growing the business with very little fiances some of the most important people and contacts I met along the way that helped us grow fast    You can check out my 10 Years of StartUp Creative blog on our Subtstack page for photos that go with the stories.    This episode is Part One and covers the years 2014-2017, more to come.    Follow more of the StartUp Creative story on Instagram    Get in touch to book in a 1:1 Business Coaching session

    How to Increase Your Business Offerings

    Play Episode Listen Later Sep 8, 2024 57:52


    On today's show I teach you how you can grow your business by adding more options for your customer to buy from you and increase your chances of repeat business from existing customers.   In this episode we'll cover: reviewing your customer journey to find new opportunities  tips for conducting a business audit/health check  reviewing your customer experience and purchasing behaviour to optimise for more sales  market research and competitor analysis  tips for finding new leads  how to better convert interest to paying customers  Get in touch for 1:1 Business Coaching  Buy your copy of The First Aid Kit for Your Business on sale now 50% off 

    Tips for Increasing Your Prices

    Play Episode Listen Later Sep 1, 2024 38:42


    How to Grow Your Audience

    Play Episode Listen Later Aug 25, 2024 34:15


    On today's episode I discuss recent use of AI images without permission of the subjects and how our authentic humanity can be used as an advantage in the online space.  I'll also break down my top tips on how to grow your audience, the formulas and strategies that I use in my business and with my coaching clients.  Topics include: why getting to know your target market is so useful in growing your audience  getting clear on why you want to grow your audience - how to figure out your goals and objectives first  3 ways to grow your business  sales funnels explained  marketing and content ideas to increase your business Grab a copy of the First Aid Kit For Your Business - on sale now for 3 weeks. 

    Tips For Time Management

    Play Episode Listen Later Aug 19, 2024 43:09


    In today's episode I share my top tips for effective time management, starting with the big picture and breaking it down into daily tasks.    I'll also cover: how to set goals that will improve your time management  tips for daily, weekly and monthly to-do lists  how to prioritize your work to maximise your motivation  my top 10 hacks for increased time management  how I structure my work week and tasks Get in touch to book in a 1:1 Business Coaching session    Visit our website to download our free Time Management worksheets 

    Overcoming Procrastination

    Play Episode Listen Later Aug 12, 2024 28:55


    It's been 9 months since I last recorded a solo episode on StartUp Creative, so today I am putting my own advice to use and sharing how I've personally overcome procrastination to record this podcast for you today and in setting and actioning new goals in my business.    In this episode I also discuss: knowing your worth and pricing and how it can attract opportunities  what I think will make your business stand out from AI  what I've been up to lately personally and professionally  my fear of social media and how it hasn't mattered as much as I thought  3 reasons why I think people don't 'just start' and take action towards their goals  how to overcome those 3 reasons and take action towards your goals  a menu list of how we can help you just start!    Get in touch for Business Coaching & Event enquiries https://www.startupcreative.com.au/

    StartUpCreative x Squarespace Panel: Make Your Mark: How to Market Your Business Online

    Play Episode Listen Later Jul 15, 2024 77:11


    A big thank you to everyone who came out last Thursday night to our Make Your Mark event powered by Squarespace and StartUp Creative. It was such an inspiring and fun event and if you missed it, don't worry, you can check out the video replay now live on our YouTube channel. Thank you to our special guests Bobby Clark, Dr Chris Cheers and Sophie from Club Sup for sharing such valuable insights and tips on how they started and scaled their passions into viable businesses as well as advice on: How they came up with their business ideas  The steps they took to test and launch their businesses Advice for building a brand that stands out in the market place  How they create content and come up with new ways to grow their income online and offline  Tips for pricing and charging for your product/services  Balancing being a human and a business owner  The importance of developing brand values, how they did it and advice for communicating their values to their audiences (keep an eye out for an awesome values exercise that Chris led us through)    Plus so much more, you can watch the replay here  While I've got you, enjoy this 20% off discount code from Squarespace—use code STARTUPCREATIVE  for 20% off new annual plans, valid until 15th July 2024.  *Discount only applies to new annual plans (not existing plans), additional terms and conditions apply. Thank you again to everyone who made Make Your Mark 2.0 such a memorable night, I can't wait to see you at the next one.  In the meantime, enjoy the recording and if you're looking to start or scale your own business, get in touch for 1:1 Business Coaching, I'd love to help. 

    Work Backwards with Author Tim Duggan

    Play Episode Listen Later Jun 9, 2024 43:58


    On today's episode I caught up with a new friend and author of ‘Work Backwards' , Tim Duggan. Tim founded a digital company known as ‘SameSame' then eventually paved the way for a media company Junkee which is co-founded and helped to scale to great success. Despite realising his dreams, Tim found himself burnt and ready to quit. He knew something had to change and he began a 8 year journey towards selling his company, building his freelance business and concepting this book on how to work better. I loved the booked and was very excited to talk with Tim about some of my favourite topics, designing the life of you dreams and having a healthy relationship with your work.    We discuss how it got so bad that we'll prioritise work over family and our health, tips for restructuring your work- life balance, some really inspiring statistics about how the positive impact of changing just 20% of the way you work and so much more. Tim is very generous in offering his personal experience, advice and practical steps he took along the way.    “It doesn't matter in which industry or where: too many of us are overworked, disengaged and apprehensive about the future of work. In his life-affirming new book, bestselling author and founder Tim Duggan argues that we approach work and life the wrong way around.”    Follow Tim's work  www.timduggan.com.au and www.workbackwards.com

    Routines & Habits for Motivation with Odette Barry

    Play Episode Listen Later Apr 7, 2024 50:11


    Welcome back to the StartUp Creative Podcast and the first episode for 2024. On today's episode I caught up with Odette Barry who has been a long time network/friend from the creative entrepreneur world. We got chatting on Instagram about our morning routines and thought it would make for a great conversation about how different they were and how important it is to find the right routine that works for you so as to better your chances of success. Odette and I share what personally motivates us along with some research and resources that help us create lasting habits.    She also recommends this breathing app to help regulate your nervous system.    Check out more of Odette's work    odetteandco.com.au  

    In conversation with Brooke, Sharesies

    Play Episode Listen Later Dec 19, 2023 38:11


    On today's episode I caught up with Brooke who is one of the 6 founders of Sharesies, an online platform and app that's aim is make investing easy and accessible to someone who haas $5 or $5 million dollars to spend. I first saw Brooke talk at Purpose Conference in October 2023 and was instantly inspired by and intrigued about the company's mission. Not only have they broken new ground in the investing world but they're a purpose driven business looking to support and empower all people with financial independence. Brooke shares how the platform works as well as what it took to build a business that didn't exist, how they've built consumer and stakeholder trust all while staying true to their brand values. 

    How to Create an Online Course

    Play Episode Listen Later Oct 11, 2023 30:27


    On today's episode I share the behind the scenes of creating my new online course 'Start Your Side Hustle' my first online course 2017. If you've been thinking about a way to set up passive income for your business to help you scale and automate your current offerings, I'll teach you how to get started and share exactly how I set mine up. I'll cover: how to come up with your course idea  setting up your course  a formula for creating your online course  marketing and sales of your course  Check out 'Start Your Side Hustle' the online course on our website now and look forward to meeting you in the class. 

    Creating Cut Through Content with Lucy Lumen

    Play Episode Listen Later Oct 8, 2023 73:49


    On today's episode we share a recent IG live chat I had with content creation pro Lucy Lumen who makes content and builds communities on Substack, Instagram and YouTube. I quiz Lucy on how she keeps up, her tips for creating across different platforms and for different audiences, we share our planning and content creation schedules or lack of and how we approach social media of late. Lucy started her YouTube channel as a creative side project when she first had her child and has managed to build her following to almost 20K subscribers on YouTube alone. She now makes content for brands and sells courses and advice for other photographers and has an abundance of amazon straight-up and relatable tips for those struggling with content creation in their own businesses and looking for ideas to get them inspired. 

    In conversation with co-founder Will Morgan, Fellr

    Play Episode Listen Later Oct 2, 2023 43:27


    In conversation with FlexMami

    Play Episode Listen Later Oct 1, 2023 56:05


    On today's episode I caught up with the business boss herself, FlexMami. We recently had the pleasure of Flex speaking at our Make Your Mark: How to market yourself online event in collaboration with Squarespace. Flex shared her incredible insights, wisdom and opinions about what it really takes to build an online following, how she prefers to diversify her skillsets across multiple platforms, what role her website plays in her business as well as her approach to social media. Flex gives some really good advice  for those looking to start and scale their personal brands and businesses and the process she uses for deciding what to do next in her career.  Her career has led her in many different directions from author, influencer, DJ, Logie nominated TV presenter and many more accolades but it all started with some good old fashioned hustle. An inspiring and entertaining chat with one of the best in the game.  https://www.flexmami.com/

    In conversation with podcaster & author Alexis Fernandez, DYFM

    Play Episode Listen Later Aug 27, 2023 47:18


    On today's episode I spoke to Alexis Fernadez, author and podcast host of DYFM.    Alexis is a neuroscientist, mindset coach, best-selling author and host of Do You F*****g Mind? - a podcast that mixes neuroscience, psychology and tough love altogether. Alexis started the podcast halfway through her masters degree in neuroscience as a way to be able to share what she was learning and as a way to connect with an audience who wanted to work on themselves. We recently met on the Make Your Mark: How to market your business online event in collaboration with Squarespace. Alexis shares so much straight up business advice about how she started her podcast while studying neuroscience and after 7 months she left her job and became a full time podcaster. She shares some of the highs and lows of starting a business from meeting her beans at the event and how she's built such a loyal following, her tips for carving out your niche in the business space and sticking to your brand values. As well as lots of insightful mindset hacks and how she keeps herself motivated and inspired. Check out her work on her website and podcast.   https://www.dyfmpod.com https://podcasts.apple.com/au/podcast/do-you-f-ing-mind/id1502954097

    What's comparison got to do with it?

    Play Episode Listen Later Aug 22, 2023 29:57


    On today's episode I dive into a popular topic for many creative entrepreneurs; comparison. I share a personal experience I had with comparing myself to others' success and the tools I use to help me avoid a negative downward spiral of self-doubt. I share some insights into how we can use comparison as a positive on our business journey to help us realign our goals and dreams and start working towards them as well as tips for catching the negative side of comparison so as to not sabotage ourselves. 

    In conversation with author Amy Lovat

    Play Episode Listen Later Aug 21, 2023 62:17


    On today's podcast I caught up with a long time client, friend and fellow author Amy Lovat. You may recognise her from Secret Book Club, a business she started with her partner years ago. Amy shares her incredible journey to accomplishing a 30 year dream of becoming a published author. She shares very generously about how she took 11 years to write her first novel, the mindset and support she leant on to  keep her going when she wanted to give up. We dive into the inspiration behind her debut novel 'Mistakes and Other Lovers' and her advice for creatives striving to make their dreams a reality.    Grab a copy of Amy's book  https://amylovat.com

    In conversation with Daniel Flynn, THANKYOU

    Play Episode Listen Later Aug 13, 2023 60:28


    Today's guest is Daniel Flynn, co founder of Thankyou, a business I was fortunate enough to come across many years ago when they first started out as Thankyou Water. Since then Daniel and his team have built a globally recognised social enterprise on a mission to end extreme poverty. In this episode Daniel shares the journey they've taken to reimagine their business model many times over. From expanding into products, taking on the big supermarkets to get stocked, harnessing the power of social media and their audience to support their mission and more recently taking the company to the global stage. An insightful episode about what it really takes to build a brand that lasts, sticking to your brand values and what you set out to achieve no matter how many hurdles and temptations to divert your encounter and taking care of your mental health as a founder.  Check out Thankyou and the work their doing https://thankyou.co

    How to Start a Side Hustle With Kaylene Langford

    Play Episode Listen Later Aug 6, 2023 40:08


    In today's episode I share the story about how I landed my first book deal that led to me writing 'How to Start a Side Hustle' in 2020 and advice for people looking to pitch to publishers for those looking to get their own publishing deal.    I also go through each chapter of the book and share my author notes, bonus tips to help you get started and how to use the book to get started on your idea.    Tune in for a guided tour of the process I took to write the book and tips on exactly where to start on your side hustle journey.    You can grab one of the last signed copies of HTSASH on my website and I'll be sure to include a personalised note with inspiration to get you in the game.    https://www.startupcreative.com.au/shop-1/p/how-to-start-a-side-hustle-signed-copy

    side hustles kaylene langford
    In conversation with Claire, ACID.FLWRS

    Play Episode Listen Later Aug 1, 2023 72:11


    On today's episode I caught up with the genius creative mind behind one of my favourite businesses ACID.FLWRS, Claire Muller. Claire shares her startup story that took her on a journey from Perth to London and eventually her home today Sydney Australia. She shares the lessons learnt from changing career paths, working for an innovative startup with small budgets with working for leading startup Airtasker. Her insight into finding which path to follow, facing a life changing moment that put life on hold and figuring out what to do next before. Claire started ACID.FLWRS, as a side hustle, passion project in 2020 when she was experimenting with flowers and spray paint. It went on to grow a cult-like Instagram following and led her to collaborating with brands such as VANS shoes, Casetify and producing installations for the National Gallery of Victoria. Packed with raw storytelling, startup tips and advice on how to get a creative project off the ground from her 15 years experience in styling and communication with brands around the world as well as starting and scaling ACID.FLWRS  Enjoy the show and check out Claire's work https://www.acidflwrs.com   https://www.clairemueller.com 

    In conversation with Evi O

    Play Episode Listen Later Jul 28, 2023 61:23


    This week I had the absolute pleasure of talking to the award winning designer and founder of her own studio Evi O. A well known expert in the design space who delivered a keynote presentation at Semi Permanent Sydney in 2023 as well as Creative Mornings Sydney and The Design Conference in Queensland. Evi's studio specialises in publications, brands and creative collaborations that have won her multiple awards. Evi shares an abundance of information and insights into the behind the scenes of what it takes to build a successful creative company, from finances and managing a team, attracting your ideal clients and pushing the boundaries with new and creative work. She is also a self taught artist who is represented by Saint Cloche in Sydney and Up Rise in New York. An incredibly talented, wise and humble creative with so much knowledge to share, it was truly an honour to share this conversation with Evi and I have no doubt you'll walk away with an abundance of knowledge and inspiration for your own creative endeavors. 

    SUC How to start a successful podcast for your business

    Play Episode Listen Later Jul 18, 2023 62:00


    On today's episode I caught up with Lyndal Harris from Podcast VA who truly is an expert in her field. With many years of experience in starting and scaling podcasts, the StartUp Creative show included, Lyndal holds a wealth of knowledge on what it takes to launch a successful podcast.    In this episode I ask Lyndal some of the FAQ's I get about when and how to start a podcast as well as her practical tips and advice on the technical side of things. If you've been looking to start a podcast for yourself and/or your business, this episode will teach you everything you need to know to help you just start.   We'll cover: the benefits of staring a podcast  how to use a podcast as a marketing strategy for your business  ideal episode lengths and topics  technical setup  what to focus on and invest in when just starting out  how to pitch to potential guests  apps and resources you can use for quality recording experience  And so much more. Check out Podcast VA for more tips, services and resources to help you on your podcast journey. 

    faq successful podcast lyndal podcast va startup creative lyndal harris
    In conversation with James Parr

    Play Episode Listen Later May 11, 2023 83:08


    It was an absolute joy to have James Parr, disability advocate, model and athlete on the show. James shares his incredible life story with such openness, honesty and lightheartedness that it was hard to keep then conversation to an hour. In the episode you'll learn how James became an amputee at age 21, went from a social worker to runway model in the space of a few years and an insight into how he keeps positive and keeps creating the life of his dreams despite the multiple challenges he has faced. A fun, inspiring and truly courageous conversation and an honour to share it here on the show. Check out Jame's work here https://jamesparr.com.au

    In conversation with Hannah, Rainbow History Class

    Play Episode Listen Later May 11, 2023 56:23


    Hannah is the Author of her first book, Rainbow History Class- your entry into LGBTQ+ history, sharing queer and trans stories from Ancient civilisations all the way up to the internet. In this inspiring conversation Hannah and I discuss who gets to record and tell history and how diversity in gender and sexual orientation can often be excluded from the narrative. Hannah also offers tips and insights into building her social media audience and making viral videos with millions of views as well as the process behind landing her first book deal and writing. Check out her work here https://www.rainbowhistoryclass.com https://www.instagram.com/rainbowhistoryclass/ https://www.tiktok.com/@rainbowhistoryclass?lang=en

    In conversation with Angus, Co-Founder of Ārepa

    Play Episode Listen Later May 11, 2023 61:51


    On today's episode I had the pleasure of meeting Angus the co-founder of the world's first brain drink. Ārepa is a neuroscientist-backed brand based in NZ and improving brain health around the world. Angus shares insights into where this incredible business idea came from and the steps he took to bring the idea to life. An incredible start-up story that didn't follow the conventional path but that has attracted some of the worlds leading athletes and creative minds as customers and fans. I personally love the drink and the team have offered a discount code to listeners of the show Use THEBRAINDRINK for 10% of your first order. Find out more about the drink and where you can purchase it at https://drinkarepa.com.au

    How To Navigate Uncertainty With Dr Marion Piper

    Play Episode Listen Later Mar 7, 2023 70:58


    On today's episode I caught up with Dr Marion Piper, Creativity Coach and all around legend. We discussed the role that creativity and art plays in times of uncertainty and how we as creative entrepreneurs can find ways to continually expand and grow our businesses when times are tough.  Marion is an expert in the field of identifying big and small traumas in our lives and stories and offers us insights and tools as to how we can transmute the hardest challenges in our lives into art.  We also discuss what differences we've noticed in our lives and businesses post covid and what we've had to put in place to manage the stress and big lifestyle changes that came with such a prolonged amount of hardship and uncertainty.   Check out Marions work here https://marionpipercreative.com 

    In conversation with Montaigne

    Play Episode Listen Later Jan 13, 2023 61:51


    In this episode I caught up with an Australian singer/songwriter and icon, white literally - Montaigne was Australia's Eurovision contestant in 2021 and has a long list of accomplishments including a recent collaboration with David Byrne from the Talking Heads. They share their story of stumbling into the music industry, how they stay inspired to create art and tips for those looking to get started. An incredibly humble, talented and inspiring artist who is staying in their own lane whilst making art from an authentic place and taking us all on the journey with them.  Check out their work here  https://www.instagram.com/actualmontaigne/

    Hot content creation tips with Bianca Beers

    Play Episode Listen Later Jan 11, 2023 49:37


    From my IG live with content creator and artist Bianca Beers, where we discussed how to become a content creator as a career, the best motivation to get started on your content and practical tips to make it work for your business. Bianca shares incredible but relatable tips and stories on how she got started, gets clients and advice for getting yourself back in the content creation game.  Check out Biancas work here https://www.instagram.com/biancabeers/

    How to overcome fear

    Play Episode Listen Later Jan 5, 2023 27:19


    On today's episode I discuss lessons learnt from Rich Diviney's book The Attributes, in particular the topic of fear. I often gets asked by coaching clients and our community about ‘how to overcome fear?' I see it a lot in people who have an idea that they want to make a reality but who find that fear stops them from taking action. Diviney's book shares research and insights into what exactly fear is and how moving towards it, is one of the best ways to overcome it.  In this episode I share tips and tricks for how you can put this into action to ‘just start' and explore how understanding where fear comes from and how it shows up can be the best tool to overcoming it.  Check out the book here 

    How to know if my idea will work

    Play Episode Listen Later Nov 29, 2022 35:17


    I've had a few coaching clients of late reach a point of needing help to finally give their side hustles their all in order to help them finally leave a job that isn't serving them anymore. I often get asked about when and how to make the leap from a full time or part time job so as to give their business idea or side hustle a solid crack. It's a tough one to give a blanket answer to but in this episode I share how I felt and what I did when I transitioned from my '9-5' to StartUp Creative and insights into how to make it work for you.    Even if you've already started and you need help deciding if your next big idea/project/product or service is worth taking the risk, this episode will help you figure out the best next steps as well as some mindset hacks to overcome fear and inaction. 

    idea startup creative
    4 Myths About Goal Setting That Could Be Holding You Back

    Play Episode Listen Later Nov 15, 2022 26:13


    On today's episode I attempt to bust some of the common myths and stories that keep us from effective goal setting. Based on a research paper 'Role of Goal Orientation, Ability, Need for Achievement, and Locus of Control in the Self-Efficacy and Goal-Setting Process' I cover what are the key factors to setting goals that one goes on to accomplish.  I share practical tips on how to better position yourself for success, ignite your motivation and sustain your efforts towards your goals in order to improve your chances of success. 

    In conversation with the founders of Foile

    Play Episode Listen Later Nov 6, 2022 64:13


    On today's episode we chat with Su and Alex, the co-founders of a conscious beauty brand that we all love - Foile.  The pair chat about their startup story and how they got into business together and their tips for starting a business as co-founders. We also discuss the importance in taking your time in the research and development stage when starting a product based business. The couple also shared the real side of running a startup from having to find solutions to their packaging when things didn't go to plan, pivoting their business during covid and moving into a new phase of scaling and marketing their business to a wider audience. A really real chat with two very passionate and inspiring founders serving us straight up advice for starting a beauty label. 

    Feeling Lost in Your Business? 3 Helpful Hacks

    Play Episode Listen Later Oct 27, 2022 32:36


    On today's episode I share 3 hacks for helping you to navigate through times of feel stuck, lost or unclear about your business vision and direction. Inspired by a lot of practices and strategies that I've been implementing of late about how to reignite my passion and inspiration for my business after some time off.  A practical guide with 3 clear steps to take now and revisit when the feeling arises. It's not always going to be easy and the ebbs and flows of business can be hard to manage but when we take time out of working in our business and revisit why we started and where we're headed we can more easily regain focus and motivation. 

    In Conversation with Author Issy Beech

    Play Episode Listen Later Oct 27, 2022 70:22


    Scaling from Freelancer to Business

    Play Episode Listen Later Sep 20, 2022 61:21


    On today's episode I caught up with the bubble personality, photographer and business coaching client of mine Sian Fay. Over the last 6 months or so Sian and I have been working together to redesign her personal brand and help her to scale her business in order to attract more of her ideal customers and dream work.  On completion of our time together Sian shared the many wins and successes she's had in her business since working together and we reflected on the journey she'd been on to make her dreams and goals come to life.  In this episode Sian very generously shares the lessons she learnt, the [practical steps she took, the ways in which she mastered her mindset around money and her worth as a creative and how she was able to transform her business by backing herself.    A lot of people come to StartUp Creative for ‘how to start' advice and we regally share the success stories of many well established entrepreneurs and businesses but in this episode we celebrate those still on the journey and the first steps they took to elevate their business skills to move out of those early stages of startup/freelancer to a sustainable and growing business.  Check out Sian's website & work here https://sianfay.com

    scaling freelancers sian startup creative
    5 Foundations for Business Success

    Play Episode Listen Later Sep 20, 2022 37:02


    On today's podcast I share insights from recent materials I've been reading and enjoying to creativity inspire my writing, teaching and business coaching.  Pulling on a variety of books, podcasts and lessons from the wisdom of First Nations people, the laws and lesson of nature and new commentary on time and our finite amount of it.  Books & resources I mentioned on the episode: Four Thousand Weeks by Oliver Burkeman  Sand Talk by Tyson Yunkaporta  The Hidden Life of Trees by Peter Wohlleben  The Choice by Edith Ever  Happy Money by Ken Honda 

    How to diversify your business for long term success

    Play Episode Listen Later Aug 10, 2022 29:32


    On today's episode I discuss the rising fear of challenging economic times for small businesses, creative entrepreneurs and startup founders. As we learnt throughout the pandemic, there will be many unpredictable circumstances outside of our control that will inevitable challenge us as business owners and freelancers. Whilst we can not always predict or control outside events we can find hope that they are a natural part of life, business and growth and happening around the globe. As a business owner you should be taking time out of your business to consider how you are setting yourself up to handle the changing tides that ebb and flow so as to withstand the challenges and come out the other side stronger. During difficult times, many businesses owners will become fearful and begin to act from a place of lack, scarcity and comparison. This outlook can stifle business growth and cloud your ability to see opproetunies, new ways of doing business and growth. In this episode I share tips on how to get yourself out of fear and lack and refocus your energy on preparing your business through diversifying your reach, value and offerings. I also mentioned this letter from Nick Cave to the MTV music awards which showcases to me an artist that is staying true to why is started. Also some past episodes worth revising to help you work on your business and make a solid plan: Power of brand values How to create high converting copy Target Market A step-by-step to creating the ultimate collaboration with Jess Rufus Money Mindset: Charging what you're worth Good old fashion customer service   Check out the Pricing and Number Review chapter in our First Aid Kit Sign up to the Level Up Masterclass

    How To Overcome Self Sabotage

    Play Episode Listen Later Jul 24, 2022 47:24


    In conversation with Gabe, Ora Health

    Play Episode Listen Later Jul 21, 2022 67:44


    Today's guest is the founder of Ora Health, an Australian based supplements company, Gabriel Perera. Coming from a background in the health industry, Gabe took a gamble on himself knowing that he had always wanted to have a crack at starting his own company and by the age of 40 knew that it was now or never. Gabe shares his inspiring and honest account of what it took to launch a product company in the middle of a pandemic, how he stands out in the supplement marketplace, his tips for health and wellbeing and many more practical and actionable tips for making your startup successful.    If you'd like to give Ora supplements a go, Gabe has kindly offered our listeners a 15% off code STARTUPCREATIVE15 which you can use at the checkout.    https://orahealth.com.au

    What to do when you're feeling stuck

    Play Episode Listen Later Jul 14, 2022 37:46


    On today's episode I share my recent experience of feeling stuck and not sure what to focus on in my business when I lacked inspiration and motivation.  I share some insights into how to ride the highs and lows of business and what simple actions you can take to help you regain your momentum and get inspired to take action on your goals again.  If you'd like to check out the Halfway Reset that I mentioned on the episode to go through the full process that I taught in our recent webinar you can get the recording and step-by-step process here: https://www.startupcreative.com.au/product/halfway-reset-workshop-guided-goal-setting-process/ Get in touch here for 1:1 Business Coaching kaylene@startupcreative.com.au Here you can join our Level Up Masterclass https://www.startupcreative.com.au/product/level-up-masterclass/  Take the survey to be the first to hear about our upcoming dinner party eventshttps://kaylene3.typeform.com/to/pHcqPWou

    In conversation with Jai Long

    Play Episode Listen Later Jul 7, 2022 83:25


    Podcast regular Jai Long returns to the show to update us on how he managed to keep his business not alone online but thriving through the pandemic & gives insights into how he knows when to pivot and what plans he puts in place. Jai is a successful business coach, photographer and all around entrepreneur who isn't afraid to say it how it is, take big risks, share his lessons and take others on the journey with him.  In the episode we chat about money mindset and how to overcome fear of taking risks, bouncing back from mistakes and finding the motivation to get up everyday and work on your dreams and goals. An inspiring, practical and abundant chat packed with advice, real stories and insights into the mindset of successful entrepreneurs.

    In conversation with Gonzo Vino

    Play Episode Listen Later Jul 7, 2022 54:10


    On today's episode we meet the owner of Gonzo Vino and wine company repairing the reputation of cast wine that sells delicious blends in 3L casts with incredible designs and a fun brand voice and message. Marcus was working in hospitality as a Sommelier (one of the highest achievements in the world of wine experts) and decided that he couldn't do it forever and wanted more. Since then he has been on the journey to start his own brand with an OG entrepreneurial spirit has pulled in favours, made mistakes, pivoted, hustled hard and juggled his 9-5 alongside building his side hustle. An inspiring story of someone who is truly passionate about what they do and who is willing to do whatever it takes to make his idea a success.    Be sure to check it out  https://www.gonzovino.com

    In conversation with Radical Yes

    Play Episode Listen Later Jun 17, 2022 56:16


    Today's guest we showcase the incredible talent that is Kerryn the face behind the inspiring, Melbourne cult brand Radical Yes. We discuss creating a fashion brand that is conscious and doesn't play into the fast fashion world, how to fund your fashion startup without investment and creative ways you can do it yourself. Kerryn shares her down to earth tips and lessons on starting small and growing a loyal following that will come on the ride with you. Lots of incredible and actionable advice for someone looking to start their own fashion line and build a brand on your own personal values. 

    Presenting with Confidence with Rachel, The Happiness Concierge

    Play Episode Listen Later Jun 17, 2022 54:59


    On today's episode we caught up with author, speaker and coach Rachel Service from the Happiness Concierge to get her expert advice on presenting, pitching and creating content with confidence. A natural and vibrant speaker herself Rachel has presented a TED talk and runs courses and workshops on presenting, leadership, pitching and so much more. It was an absolute joy to have Rachel on the podcast after meeting her at the very beginning of our careers over seven years ago. 

    Claim StartUp Creative - Your go-to source for straight-up business advice

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel