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Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary Looking for new ways to monetize your podcast? Digital products may be your path to profit. Joining host Kevin Chemidlin in this episode to discuss everything podcasters need to know about digital products is Steph Taylor, a digital product strategist who grew a lucrative digital product business after not finding success through more traditional methods. She guides podcasters through the process for developing and launching digital products, diving into effective strategies, common mistakes, and actionable steps for unlocking this new revenue stream. Steph also shares tips on creating content your audience will buy, executing an effective digital product launch, leveraging your podcast to increase sales, and more. Tune in now to learn how digital products can help you turn your podcast into profit! Topics Discussed Podcast membership mistakes Lessons from launching digital products Challenges of scaling a business Designing and launching a digital product Evergreen model versus launch model Pre- and post-launch growth strategies Listen to the Imperfect Action Podcast to hear more tips on growing your business! Connect with Steph Taylor on Instagram! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour and seriousness in brand messaging. The girls comb through their always evolving relationship with the Inspired Unemployed, their adventures in Paris and the power of perception for a particular video with Aussie Olympian Ray Gun. To learn more about Stephanie Taylor find her Linked In here. Visit Swisse on Instagram here.Visit Swisse on Tik Tok here. Explore the collab with the Inspired Unemployed here.Find Process the Podcast on Instagram here.Find your host Arielle on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
In this episode, the two Steph's are shifting gears again, to talk about how all of the foundational stuff we've talked about so far, feels in our bodies. We speak at length about the book The Body Keeps the Score, by renowned Boston-based Psychiatrist, Bessel van Der Kolk. The book came highly recommended to both the Steph's, and at the time of this recording, Steph Laffey had finally started reading it after avoiding it for years. She was only 70 pages in, but as she likes to say, her brain was one giant pretzel already. Since recording this episode, Steph Taylor also started reading the book. So expect a followup episode next week, with a very special guest! In the meantime, in this episode we discussed questions like: What does “the body keeps the score” mean to both of us? Why were both of us afraid to read this book? What does it mean to “know what you know and feel what you feel?” What are some examples of our own bodies “keeping the score”? All that & more on this epsiode of Becoming Human AF Podcast! We'd love to hear your thoughts on our bodies keeping the score. How has this theme shown up in your life? REFERENCES: Our friend, Julie Cyvonne microdosing mentor for professional women The Body Keeps the Score (book) by Bessel Van der Kolk, M.D.
In this Epsiode the two Steph's chat about boundaries, which, understandably have become a popular topic of discussion in the online space. However, many people misunderstand what boundaries are and what their role is in our lives. Including Steph Laffey. The boundary belongs to the person setting it; the responsibility to communicate & uphold it also belongs to the person setting it. In this episode, Steph Taylor teaches this to Steph Laffey (& blows her mind in the process!) All that & more on this epsiode of Becoming Human AF Podcast! We'd love to hear your thoughts on boundaries. How has this theme shown up in your life?
Meet your cohosts, Steph and Steph! Although we share a name we lead vastly different lives. Steph Laffey lives in NYC with her two pups and is part of corporate America, while Steph Taylor lives in Manitoba, Canada with her two kids and is a homesteader & mentor for women looking to learn the skills of our great grandmothers'! Despite our differences, countless discussions over the last couple of years have led us both to major breakthroughs; deeper understanding of ourselves and the world around us; and a beautiful friendship. Our conversations have had such a profound impact on both of us, and created such a ripple effect in our lives, that we decided to turn them into a podcast. This episode is where we introduce ourselves, share our intentions and welcome you on this journey with us as we continue to become human AF.
"Don't wait to be ready to take action, take action to be ready." I love this quote from Jensen Siaw and it captures the theme of this episode with online business superstar Steph Taylor. Steph explains the power of taking imperfect action, as well as how to - - Build a business that gives you time, location and financial freedom. - Show up on social media and on stage, even if you're an introvert. - Deal with negative comments online. - Learn to love your voice. Connect with us @thatvoicepodcast @sallyprosservoice @stephtaylor.co Download my FREE Ebook - What to Say When You Don't Know What to Say HERE Join SOUL SPEAKERS HERE. Get my mini-course The Magnetic Voice Formula HERE.
Join us as Steph shares her journey from aspiring entrepreneur to industry leader, offering valuable insights into the world of sun-kissed beauty and business. With a passion for helping others feel confident and beautiful in their skin, Steph has built ALT Sun into a go-to destination for flawless tans and expert advice.In this episode, Steph opens up about the challenges and triumphs of building her brand, from navigating the competitive beauty market to overcoming obstacles along the way. She shares her secrets to success, offering practical tips for aspiring entrepreneurs looking to make their mark in the beauty industry.From her innovative approach to spray tanning to her commitment to empowering others, Steph's story is both inspiring and insightful. Tune in as we explore the beauty behind the brand with Steph Taylor on the Beauty Behind the Brand Podcast.SUPPORT STEPH:https://www.heyaltsun.comInstagram: @heyaltsun , @glowTFuppodcast , @lovestephtaylorPodcast: https://open.spotify.com/show/2wZ6MOXJimz8vwfrvS3xB4LINKS: Good Protein PROMO CODE: BEHINDTHEBRANDLash & Brow Enhancing Serum Miskoka Beauty - Promo Code: PODCAST15Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Subscribe for New Episodes Every Tuesday!Be sure to check us out on all our socials:Follow on Instagram: @beautybrandpodcasthttps://www.instagram.com/beautybrandpodcast/Subscribe on Youtube: @beautybehindthebrandpodcasthttps://www.youtube.com/channel/UCEl-qd38M4OgL8IghZ8ga9gWebsite:https://www.miskoka.com/beauty-behind-the-brandFollow our host on Instagram: @nicmanionhttps://www.instagram.com/nicmanion/
If you're tired of your podcast not growing at all, join us in the Grow The Show Academy! That's our program where we'll help you implement the podcast growth strategies that actually work. ---- Summary Looking for new ways to monetize your podcast? Digital products may be your path to profit. Joining host Kevin Chemidlin in this episode to discuss everything podcasters need to know about digital products is Steph Taylor, a digital product strategist who grew a lucrative digital product business after not finding success through more traditional methods. She guides podcasters through the process for developing and launching digital products, diving into effective strategies, common mistakes, and actionable steps for unlocking this new revenue stream. Steph also shares tips on creating content your audience will buy, executing an effective digital product launch, leveraging your podcast to increase sales, and more. Tune in now to learn how digital products can help you turn your podcast into profit! Topics Discussed Podcast membership mistakes Lessons from launching digital products Challenges of scaling a business Designing and launching a digital product Evergreen model versus launch model Pre- and post-launch growth strategies Listen to the Imperfect Action Podcast to hear more tips on growing your business! Connect with Steph Taylor on Instagram! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business. In this episode, we dive into: What we are predicting in 2024, for online businesses overall; Why "value stacking" for digital courses may no longer be the THING people are looking for; How you can leverage some of our predictions for your business this year. Follow Steph on @stephtaylor.co on Instagram. ___ Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!). If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you. Join the waitlist here: www.anitasiek.com/waitlist
Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023. In this episode, we dive into a debrief on both our launches in 2023. - What we tested and what didn't work well; - What did work well for us in our launches in 2023; - The mindset wobbles that we both experienced in 2023 during our launches - How you can use the strategies we tested in 2023 (which worked) in your next launch. Follow Steph on @stephtaylor.co on Instagram. ___ Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!). If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you. Join the waitlist here: www.anitasiek.com/waitlist
Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023. Steph is an online business strategist who helps business owner build a profitable online biz where they can be offline. In this episode, we dive into: - The biggest lessons and challenges from 2023. - Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by. - The importance of experimenting and learning from actions rather than remaining stagnant. - How managing expectations and boundaries helps to clarify communication in business. - Why managing your energy and focus needs to be strategic, especially when dealing with customer service and demands. Follow Steph on @stephtaylor.co on Instagram. ___ Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!). If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you. Join the waitlist here: www.anitasiek.com/waitlist
In this Daring Made episode, Sasha welcomes celebrity spray tan artist, Steph Taylor Rios. Steph is a Southern California celebrity spray tan artist with over 12+ years in the industry. She has built her sunless empire while being a wife to a touring musician, mother to twins, and a corporate marketing guru.Steph discusses her journey from being an actor to running successful ventures such as Bronzed Ambition and the newly launched Alt Sun. She shares her experiences navigating business expansion, the struggles she faced becoming a mother of twins, and her victory over postpartum depression. Steph goes into great detail about the progression of the sunless industry, its inclusivity, and the need for proper education on aspects like skin types. She passionately emphasizes the importance of community building and authenticity for entrepreneurs.Connect with Steph:On Instagram: @lovestephtaylorCheck out @altsunListen to her podcast: Glow TF UpWhat You'll Hear:02:43 The Evolution of the Sunless Industry 04:05 The Importance of Inclusivity and Community in the Sunless Industry 05:36 Steph's Personal Experience and Perspective on Tanning 10:18 The Journey of Bronze Ambition and the Impact of Motherhood 14:50 The Importance of Hiring and Delegating in Business 21:04 Navigating Postpartum Depression and Career Ambitions 25:09 The Transformation of Becoming a Mother and an Entrepreneur 28:25 The Birth of Alt Sun: A New Vision 38:40 The Importance of Community in Entrepreneurship Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com
Join us today for our live conversation at Podcast Movement with online business strategist, podcaster and speaker Steph Taylor. She helps business owners build profitable and sustainable online businesses that continue to grow even when they're offline. She is also the host of Imperfect Action, a podcast where Steph uses her experience of building a million-dollar online business to help listeners as they navigate their journey. She provides mindset advice, actionable marketing tips and strategies to build a business that brings you more profit, more freedom and even more joy. Imperfect Action has over two million listeners, and Steph's work continues to inspire listeners all around the world. We learn all about Steph's inspiring journey as she navigated a number of challenges to build a business she loves. We also talk about her podcasting journey and the purpose behind her work. Tune in for another great story with lots of lessons learned! Links Mentioned in Today's Episode: Steph Taylor Imperfect Action Podcast Movement Ashley Menzies Babatunde Ashley Menzies Babatunde on Instagram Hubspot Podcast Network Rate & Review: If you enjoy listening to No Straight Path, please make sure you write a review and rate the show. It helps other listeners find the podcast. You can rate and review the show here. Thank you!
Today in Content Is Profit, we answer one of the most popular questions our community brings to us! How do we make $$$ from our content???? That's why we called our friend and network partner Steph Taylor. She has YEARS of experience and was in a similar boat as many of us creators when starting to think about how to monetize. Now she lives the dream life in Australia while traveling almost full time and doing fun stuff! Today you will learn how to create a lead magnet, hook your audience with a cool intro episode, and promote your content through Facebook ads. Steph also opens up about her journey towards freedom and the challenges they faced in her business as she started to grow. Truly a masterclass and a breath of fresh air. Enjoy! Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Steph: Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes
On this week's show I sat down with my friend and incredibly successful online business strategist Steph Taylor. Steph helps service-based business owners build profitable and sustainable online businesses that continue to grow even when they're offline. This was a great discussion on Steph's business journey, what's worked and what hasn't, and how she has managed to find success. Steph and I worked together for 2 years, so it was great fun to revisit that time, reflect on her journey and hear all her insights on online business. From business to mental health, this is a great discussion on business and life. In 12 months, Steph took her online business from $100K to $1 million, and the best bit? This didn't come with the trade-off of more hustle and more time. In fact, by creating a solid online business and sales engine, she was able to take weeks off to hike around the outback with a tent on her back, and be off the grid for a month in a camper van with her furry best pal, Archie. By leaning on strategy over tactics, value over the hard sell, and longevity over quick wins, Steph believes that a successful online business shouldn't feel like you're pushing an elephant up the hill, but instead should feel fun, flowy, and fulfilling. Through her podcast Imperfect Action that's clocked over 2 million downloads and in supporting over 4,000 paid students and counting, Steph today teaches online businesses how they too can create financial, choice, time, and location freedom through her framework that blends strategy, content, sales, systems, and mindset.
At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into: the behind the curtain view of what it actually took to launch this offer; how it felt different to any other launches I have had (as I was travelling and launching at the same time); and how I pivoted an offer that was no longer working. ____ *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie _____ Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita
I had the pleasure of speaking to Belle Verdiglione about her journey from birth photographer to workshop host, podcaster and online coach to hundreds in her online membership. My course Beginners Blueprint to Passive Income is for the complete beginner wanting to create and sell your first digital product. https://nicoladixon.co/course OR if you are looking for more hands on support to launch a course or coaching program - Apply for my group coaching program Your First 100k https://nicoladixon.co/group-coaching Looking to scale your current education business- Join our next Your First Million reterat in Costa Rica February 26th-March 1st 2024 with headline speakers D'Arcy Benincosa, Steph Taylor, Natasha Zyork & Jera Bean. Find me on instagram @nicoladixon.co or for more information on my offers head to www.nicoladixon.co
How can you make the second half of the year even better than the first? What innovative changes can you implement to make your offerings more compelling and viable?Join Geraldine as she reflects on the mixed month of July and shares her excitement for the upcoming month of August. She discusses the importance of planning and streamlining systems for the next six months.Get ready to embrace the second half of the year with renewed motivation and accountability, as Geraldine offers support and encouragement to set goals, make changes, and maximise your business potential.Check out Steph Taylor right here!Work with Geraldine:https://www.facebook.com/groups/1543978942348737https://mentoringwithgeraldine.com/contact/https://www.instagram.com/mentoringwithgeraldine/https://www.youtube.com/channel/UCzMoLaLu1uL3rmyJNWAMCtw
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Are you thinking about launching or is that a thing of the past? Join me in this episode as Steph Taylor, an online business strategist, and I talk about what launching is and whether it is an essential element in your business' path to success. Steph will share her insights into the latest trends and predictions in the coming months; discuss the current economic climate and its impact on launching; and delve into AI's effect on launching. She will also guide you through the essential initial steps you must embrace when embarking on your own launch. Guest Links Steph Taylor Website Steph Taylor Instagram Steph Taylor Facebook Imperfect Action Podcast The Angela Henderson Online Business Show Podcast Links: Action Takers MastermindAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Consulting InstagramSee omnystudio.com/listener for privacy information.
Are you fed up with not achieving your goals? Are you feeling stuck? Are you stuck in cycles of self-sabotage? Are you thinking, thinking, thinking (aka overthinking) and not getting anywhere? Then this is for you! In this snippet, digital entrepreneur Steph Taylor and I give you a short pep talk on motivation, clarity, taking imperfect action & working out the next best step to take in life.Listen to the full episode here(Ep.55 Thinking of a career start over or entrepreneurship? You NEED to hear this! w/ Steph Taylor)Are we friends on socials yet? If not, connect with me over on Instagram, TikTok or YouTubeMusic by: Flood (Instrumental) by RYYZN https://soundcloud.com/ryyzn
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022: StoryBrand.com/LIVE -- Do you get overwhelmed when new technology starts sounding like a foreign language? That's how a lot of people feel about Web 3.0. The concept isn't easily understood, which makes people assume it's probably going to be irrelevant to them. But the truth is, Web 3.0 is here to stay and is going to have a major impact on digital marketing. In today's episode, J.J. talks with Steph Taylor, host of the Imperfect Action podcast and owner of a million-dollar online business. Steph helps J.J. explore the exciting new world of Web 3.0 and why it's going to matter for marketers. If you've ever been frustrated by Instagram algorithms or the power that other digital marketing platforms have over your marketing efforts, you'll love hearing how Web 3.0 is going to change all of that. Listen in now to learn why Web 3.0 matters for you and how you can leverage it to serve more customers! Listen to and follow the Imperfect Action podcast at StephTaylor.co. -- HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 STORYBRAND INSTAGRAM: instagram.com/StoryBrand
As I always say – you don't need to be an extrovert to be good at business or to have a successful business. You can be an introvert AND build a 6 or 7-figure business.But being an introvert and growing a business in the online space means that sometimes you gotta step out of your comfort zone and do things that feel a little uncomfortable.Let me be clear – it's not about completely changing who you are, it simply means taking into consideration your strengths and doing things a little bit differently.And today's guest on the How I Do Content Podcast is someone who really embraces their introverted superpowers and in doing so has built a phenomenal business – and that's Steph Taylor. Steph is an online business strategist, who helps service-based business owners build profitable and sustainable online businesses that continue to grow even when they're offline. In 12 months, Steph took her online business from $100K to $1 million. And the best bit? This didn't come with the trade-off of more hustle and more time. In fact, by creating a solid online business and sales engine, she was able to take weeks off to hike around the outback with a tent on her back, and be off the grid for a month in a campervan with her furry best pal, Archie.By leaning on strategy over tactics, value over the hard sell, and longevity over quick wins, Steph believes that a successful online business shouldn't feel like you're pushing an elephant up the hill, but instead should feel fun, flowy, and fulfilling. With her podcast, Imperfect Action, that's clocked over 1.5 million downloads and is supporting over 4,000 paid students and counting, Steph today teaches online businesses how they too can create financial, choice, time, and location freedom through her framework that blends strategy, content, sales, systems, and mindset. Because let's be real: your online business shouldn't fall apart simply because you weren't “on the tools”, simply because you finally took that holiday, or simply because you didn't post that reel.This conversation is filled to the brim with next-level magic – we talk about so many aspects of running an online business and how Steph took her business from $100K to $1 million as an introvert in business.You'll LOVE this conversation – so let's get started.Things You'll Learn in this Episode of How I Do ContentSteph's experience as an introvert in businessThe key mindset and strategy pieces that supported Steph to take her business from $100K to $1 million in 12 monthsWhat Steph would focus on if starting her business from scratchSteph's business predictions for the online space in 2023Connect with Steph TaylorFollow Steph on Instagram at https://www.instagram.com/stephtaylor.co/ Sign up for Steph's Daily Biz Boosters at https://stephtaylor.co/daily-biz-boosters Find out more at https://stephtaylor.co/ Sign up for: How to stand out in the online space as an introvert in 2023 – The WorkshopIf you're an introvert in business and want to unlock the spells to help you stand out in the online space in 2023 – this is your last chance to sign up for this workshop!This 90-minute workshop (held THIS Thursday 9th February) will support you to build a magical business that feels GOOD + makes you SIRIUS money – without you having to sign up for a Transfiguration Class to become an instant extrovert (ewww no thanks!)Tickets are only $29 AUD and I'd so bloody love to see you there!Sign up at: https://thesocialbolt.com.au/how-to-stand-out-workshop/
The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? what are we predicting? what's working, and what's not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we're predicting for the online course world in 2023, whether one should charge more for payment plans, and whether low dollar offers still have a place as a strategic funnel strategy. Enjoyed this one? Make sure you tag @stephtaylor.co and me at @anitasiek and share your biggest takeaway. Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie
Feeling uninspired at work and need a change? Contemplating entrepreneurship or building a business that gives you more freedom & flexibility? Feeling fear or uncertainty around it but don't want to let it stop you from making change? This episode is for you! Guest, Steph Taylor, is Australian online business strategist & podcaster who has helped thousands of clients to launch and build their own online businesses. In 12 months, Steph took her online business from $100K to $1 million, and the best bit she says? This didn't come with the trade-off of more hustle and less free time. (I'm sold) On this podcast we discuss: Steph's business ‘failure' (that is actually a story of success)What Steph wishes she had have known before she quit corporate and started her own business Handling fear and uncertainty Quitting: When? Why? How? Common mindset barriers to success & what you can do about it Getting started in entrepreneurship Links to connect with us below! Steph:Instagram Imperfect Action Podcast Shannon: InstagramTikTokYouTubeWebsiteMusic by: Flood (Instrumental) by RYYZN https://soundcloud.com/ryyznCreative Commons — Attribution 3.0 Unported — CC BY 3.0
The end of year is always a great time to look forward into the future and what you dream of. In the final part of the series, I'm joined by my biz besties Anita Siek and Steph Taylor to look at what success looks like for me in 2023. Full shownotes for https://clarewood.com/podcast/episode190
2022 hasn't always been smooth sailing. In part 2 of this 3 part series, I'm joined by my biz besties Anita Siek and Steph Taylor to look about on the year that was. In today's episode, I share the tough lessons I learned in 2022 and how I was able to move through them. Full shownotes at https://clarewood.com/podcast/episode189/
What a year 2022 has been! In this 3 part series, I'm joined by my biz besties Anita Siek and Steph Taylor to look about on the year that was. In today's episode, part 1, I share the amazing wins I had from 2022 and how they can help YOU in business. Full shownotes at https://clarewood.com/podcast/episode188
This episode was recorded before I rebranded the podcast as Create & Launch. On the show today I interview Shayna Lloyd about the benefits of partner launches. Partner launches can be incredibly lucrative and I am a huge fan of the power of a partner launch, also called affilaite marketing. If you have an interest in scaling your own business with digital products The Passive Income Conference for Photographers is being held in Tulum January 27th & 28th 2023 with headline speakers India Earl, Grace Troutman, Steph Taylor and D'Arcy Benicosa. The two day immersive conference will teach you everything you need to know to create and launch a digital product.
I am so excited to announce the first Passive Income Conference For Photographers being held at 16 Tulum, Tulum, Mexico January 27th & 28th 2023. With headline speakers India Earl, D'Arcy Benicosa, Grace Troutman and Steph Taylor join us for a two day immersive conference in paradise! You will learn all the tools needed to create and launch a digital product. https://passiveincomeforphotographersconference.com
Today we have an incredible guest on the Podcast, Steph Taylor! In this episode, we dive into Steph's journey of entrepreneurship, and how she pivoted multiple times until she found her niche in helping business owners launch digital products. We also dive into tips on launching, so If you've been thinking of adding a passive income stream to your business, this Episode is for you! More about Steph: Steph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to scale with their first digital offer. Whether it's starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She's host of the Socialette podcast, with over 1 million downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. Connect with Steph: Instagram: @stephtaylor.co Free Daily Biz Booster emails - stephtaylor.co/DBB Podcast - stephtaylor.co/podcast or search "Socialette" __________________ Join our Free LIVE Organic Growth Workshop Mark your calendar for September 28th 12 PM PST: businessbabescollective.com/workshop We are going to be talking all about getting massive exposure for your business through collaborations and partnerships! If you are feeling discouraged by trying to rely on just social media to build your business, if you feel like there should be a better & faster way to get in front of your ideal clients and customers, this is for you! businessbabescollective.com/workshop Get Featured on the Podcast: Ask me a question for your chance to be featured on this podcast: www.businessbabescollective.com/ask Free Masterclass: Learn more about how to Scale a Profitable Business Without Working around the Clock: https://www.businessbabescollective.com/masterclass Action Takers Club: Join our Signature Business Course + Community: https://www.businessbabescollective.com/actiontakersclub Business Coaching: If you'd like me to coach you and work 1:1 or create a profitable collaboration strategy for your business you can apply here: www.businessbabescollective.com/coaching Mastermind: Apply and get on our Waitlist for our Business Babes Mastermind Intimate Community of Successful Female Entrepreneurs: www.businessbabescollective.com/mastermind Connect with Danielle Wiebe: @danilivinglife @businessbabesco Want to book Danielle Wiebe for your next event or on your podcast? Connect here: businessbabescollective.com/daniellewiebe
In this episode, Steph Taylor shares three main things, 1) Why a digital product is the perfect low-risk monetization strategy, whether you're a seasoned podcaster or just starting out. 2) What makes a good digital product in 2022 and how to develop a profitable digital product idea, even if you're not an "expert" in anything. 3) Why you don't need to build a library of products—it only takes one digital product to totally change the trajectory of your business, for real. This strategy is how Steph turned a $197 product into $750,000 of sales in under 12 months.MORE: https://PodPros.com/187
In today's episode, I'm joined by the digital product launch queen herself, Steph Taylor.We dive into:Tips for first-time launchesBenefits of building your email listTools to plan and schedule your launchManaging your energy and self-care for launch weeksAbout StephSteph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to scale with their first digital offer. Whether it's starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She's host of the Socialette podcast, with over 1.5 million downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. In her spare time, Steph enjoys adding new plants to her indoor jungle, and making wine, peanut butter and coffee disappear (#magic).Connect with Steph on Instagram @stephtaylor.coSteph's Website: https://stephtaylor.co/Listen to the Socialette podcast - https://stephtaylor.co/socialette/Join her Launch Magic Course Waitlist - stephtaylor.co/magicConnect with Mia on Instagram @miabroxMia's website: https://shedreamsallday.com/If you loved the episode, be sure to leave a review and share this episode with your introverted business besties or someone you think needs it in their life. Hosted on Acast. See acast.com/privacy for more information.
Today, I am coming to you from a little beach town in Northern Italy with my friend Steph (who's an online marketing business genius that I used to fan girl HARD 3 years ago). Steph and I both run businesses from our laptops that allow us to have the freedom to travel and not be chained to the 9-5 grind and non-stop hustle lifestyle that society hsa normalised. But, it hasn't been easy - it's taken us both around 6 years to get to this stage and we have SO much to share about how we've done it. We answer all of your questions that you asked on instagram and uncover: Why and how we started our businesses How we take action when we feel unmotivated The biggest lessons we've learnt The most vital step to take when you're launching a product How we move forward when we feel like giving up How we created boundaries to be able to travel and switch off Our best tips to getting started How to move from 1:1 to 1 to many And more... A bit more about Steph... Steph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to scale with their first digital offer. Whether it's starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She's host of the Socialette podcast, with over 1 million downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. In her spare time, Steph enjoys adding new plants to her indoor jungle, and making wine, peanut butter and coffee disappear (#magic). Links mentioned: Follow me for more daily weight loss and gut health inspo and motivation: @health_with_bec Explore my website for free recipes and resources and to learn all about my eBooks and programs: click here Steph's website: www.stephtaylor.co Steph's podcast: listen.socialette.co/podcast Podcast Launch Plan - stephtaylor.co/plp-ig Customer research podcast episode - https://listen.socialette.co/502
In this episode, Jono interviews Steph Taylor. Steph is a Launch Coach + Strategist for Digital Product Launches for business owners who are tired of selling services and want to scale with their first digital offer. She's the host of the Socialette podcast, with over 900,000 downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products.Click below to register for Steph's upcoming webinarhttps://stephtaylor.co/free-launching-masterclassConnect with Steph https://www.instagram.com/stephtaylor.co/https://stephtaylor.co/Want to connect with the Course Creator Community on Facebook?Join the Course Creator Community Facebook Group. We have a Facebook Group with over 4,000-course creators! Everyone in the Group is super supportive and we all share tips and ideas!Click the link below to join!https://bit.ly/CCCFBCommunity
In this episode, my friend and viral sensation Steph Taylor joins the show and we discuss what it means to have anxiety, people who don't have internal dialogue, the Will Smith situation, and why people lean towards people that don't want them. This episode was dope AF and I know you're going to enjoy it but if not and as always... CARESNONE!
I can hardly believe it, but this is the 50th episode of Priority Pursuit! Kelsey (my podcast editor), Maile (who writes many of the blog posts and show notes), and I have been creating episodes for a full year, and I've loved getting to hang out with each and every one of you on a weekly basis. That said, while we're now a year into Priority Pursuit, I dreamed of starting a podcast for a few years before it came to fruition. With my workload as a wedding photographer and as an SEO coach, I had no idea how I was going to be able to maintain a podcast well. But, between the help of contractors, setting up workflows, and choosing the right tools, having a podcast is now something I'm able to pretty easily fit into my schedule. And, in case you're dreaming of starting a podcast, in this episode of Priority Pursuit, we're celebrating 50 episodes by discussing how and why to start a podcast as a creative entrepreneur. How to Start a Podcast as a Creative Entrepreneur Decide why you want to start a podcast & your podcast's unique brand position. Decide on a format for your podcast. Determine how you want to monetize your podcast. Hire a podcast editor & a writer to transcribe episodes for you. Choose your software & tools. (The tools mentioned in this episode are listed below.) Libsyn GarageBand SquadCast Blue Yeti Microphone Apple AirPods Canva ConvertKit Iris Works Calendly A website with a blog Design a distribution strategy. Create needed graphics. Create a podcast workflow. Create a content calendar. Start recording & releasing episodes! You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-why-start-podcast-creative-entrepreneur. Mentioned Links & Resources “Episode 008: How to Define & Communicate Your Brand Position with Nathan Holritz”. - https://victoriarayburnphotography.com/how-define-communicate-unique-brand-position-nathan-holritz/ Affiliate Link Landing Page Example - http://victoriarayburnphotography.com/pe/ Affiliate Link Landing Page Example - http://victoriarayburnphotography.com/pe/ K. Bryson Solutions - https://www.facebook.com/k.brysonsolutions/ Steph Taylor's “A-Z Podcast Launch Plan” - https://stephtaylor.co/podcast-course Jenna Kutcher's “Podcast Lab” - https://thepodcastlab.jennakutcher.com/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
The 4th installment of the ambition series is here! On this latest installment I was joined by Steph Taylor of Colorway Productions. Steph has been a great friend and colleague to both myself and the brand over the last 6 months or so. We met through instagram when he reached out to see if we'd be interested in doing some brand content for social media. I was immediately struck by his professionalism and creativity. So it comes as no surprise that Steph was able to to turned his passion of video production from a side hustle into a real fast growing business. He has grown Colorway Productions from what was originally a solo operation into a small talented team of filmmakers and production specialists. We look forward to what the future holds for the Colorway team and it is privilege to have them in our corner supporting what we are all about.
Today I am chatting with Steph Taylor about her marketing podcast called Socialette. She is a business launch strategist and a successful entrepreneur. It was great to hear the story behind hey podcast that recently reached 1 million plays.Listen to Socialette here https://plinkhq.com/i/1370751593?to=pageWant to support Wannabe Entrepreneur? Click here https://www.buymeacoffee.com/tiagorbfYou might like episode 55: https://anchor.fm/wannabentrepreneur/episodes/55---Interviewing-Iris-Who-Raised-1M-For-Her-Sustainable-Fashion-App-e13s51u
Lot of small businesses owners and side hustlers are turning to digital products. On this episode, Steph Taylor talks us through the different kinds of digital products and how and when to launch them.
Have you ever considered launching digital products? In today's episode I chat with digital product launch strategist Steph Taylor. Whether it's starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She's also the host of the Socialette podcast, with over 900,000 downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. Ready to be inspired? Let's go! Want more? Follow @genevievelehuntalderman on Instagram for bonus and BTS content.
Episode #34: If you're interested in launching your digital product, this is a great place to start! We bring in Digital Launch Strategist Steph Taylor. Listen to her journey to her first million dollars in revenue at 28 years old! kimberlylovi.com | Follow Kimberly on IG & Clubhouse @kimberlylovi kimberlylovi.com/community https://stephtaylor.co/ Instagram.com/stephtaylor.co Music by Ben Sound
Launching a digital product is usually not that easy. But when it comes to planning for success, just remember: the more you prepare, the less you need to. Making decisions without thought is a recipe for disaster, so before you decide to take your product in a new direction, take the time to prepare. In today's episode, we're very happy to have Steph Taylor as our guest. She is an ex-corporate, launch strategist and host of the Socialite podcast, which has had over 500,000 downloads to date. Through her free masterclasses, paid programs and consulting, she has helped entrepreneurs launch digital products and podcasts to reach more people, grow their audience and become the go-to in their industry. Steph does what she does so that fellow entrepreneurs can achieve more impact, create more profit and have more freedom. Links and Resources: stephtaylor.co @stephtaylor.co on Instagram stephtaylor.co/podcast for the podcast Say HI on social: Instagram: https://www.instagram.com/taylor.victoriaa/ Facebook: https://www.facebook.com/Taylor-Victoria-472225693515023/ LinkedIn: https://www.linkedin.com/in/taylor-peart-26157a13a/ YouTube: https://www.youtube.com/channel/UCg4VFM4P1kTTb3GcbIi50xw?view_as=subscriber
Even once we've beaten the odds and become successful, doubt can come creeping in. It's ok to feel not good enough, as long as you push through that. Success isn't a magic wand that zaps all your insecurities away. Coming to terms with your worth is an ongoing process. Welcome to Should I Start A Podcast, where each week, Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Steph Taylor knows what she's doing. But she didn't always. Like most entrepreneurs, Steph kind of made it up as she went along. She founded StephTaylor.co after her first business just didn't pan out the way she expected it to. StephTaylor.co is a virtual hub that helps online entrepreneurs launch and relaunch their online courses, memberships, digital products and podcasts. And it turned out she was really amazing at creating businesses. And she was really amazing at showing other people how to do the same. But even with all this massive success, she still had that nagging little voice in the back of her head telling her she wasn't good enough. The voice would shake her sense of worth, even if she knew better. In fact, she still has to tell that same voice to shut up, even today. Today's episode is Part 2 of Steph and Ronsley's mic switch-up. To celebrate 300 episodes of Steph's podcast "Socialette", Steph asked our very own Ronsley, to interview her on her show. In the second part of their conversation, Steph tells us all about her marketing concepts. They are completely unique to her strengths. She also touches on tracking your social media returns and why she always leaves lots of white on her calendar. Take a listen to the conclusion of this fun interview. Other snippets in this episode: Why Steph never felt like she was good enough Why the word “qualification” is meaningless What coming to terms with her own self worth looks like to Steph Steph's superpower, according to Ronsley The reality of Imposter Syndrome Why marketing is all about perspective Why Steph will probably always do her own Facebook ads What Steph envisions for her future Links: Steph's Website – Stephtaylor.co Steph's Facebook - @stephtaylor.co Steph's Instagram - stephtaylor.co Steph's LinkedIn Listen to The Socialette Podcast here Mike Cannon-Brookes TEDx Talk - How You Can Use Imposter Syndrome to Your Benefit
Have you ever started a project and it just didn't work out the way you planned? How did that feel? Our podcasts and businesses are our babies. If the time should come to change direction or call it quits, how do you stop yourself from feeling the sting of failure? Welcome to Should I Start A Podcast, where each week, Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Steph Taylor is a podcast superstar and launch strategy queen. One day Steph gave up sugar. It seemed like a good idea at the time. But, what she quickly found out was there weren't many tasty treats for people like her. That's when she had a fantastic business idea. Steph developed SugarFree Box, the Australian health food subscription box. As a solopreneur, she did everything herself. Handpicking products, packing up hundreds of orders, and shipping them off for customers to enjoy. Even though the business was gaining traction, it became clear that it just wasn't sustainable. Steph's new apartment was essentially her warehouse. She didn't have the funds to outsource tasks. And worse still, all that work was wreaking havoc on her health. It was time to call it quits. That sense of failure was something she would have to come to terms with. Today, Steph is taking the online marketing space by storm. She is the founder of StephTaylor.co. It's a virtual hub that helps online entrepreneurs launch and relaunch their online courses, memberships, digital products and podcasts. Her goal is to help people have a more significant outreach, grow their impact, create more profit, and have more freedom in their businesses and their lives. In today's episode, we're switching things up. To celebrate 300 episodes of Steph's podcast "Socialette", she asked our very own Ronsley, to interview her on her show. Socialette is a bite-sized online marketing show for business owners. It's chock full of memorable guests and marketing golden nuggets. Steph may have been nervous in this interview, but she totally nailed it. She gave us some insight into her entrepreneurial journey and her new life as a fully-fledged podcaster. Ronsley and Steph talk about podcast introduction etiquette and the stark realities of entrepreneurship. They look at the psychological workings of an entrepreneur and why sometimes it's often best to let some things go. Other snippets in this episode: Why Steph feels vulnerable being interviewed in front of her listeners The welcome process and why you need to make an excellent first podcast impression How would Steph introduce herself at a BBQ? What the entrepreneurial identity means to Steph Steph's first business how it all started How Ronsley and Steph met Steph's first proper job How Google saved Steph's career Why Steph still loves journaling Links: Steph's Website – Stephtaylor.co Steph's Facebook - @stephtaylor.co Steph's Instagram - stephtaylor.co Steph's LinkedIn Listen to The Socialette Podcast here
Do you ever dream about firing your clients? It might sound crazy but sometimes you need to make a big change to move forwards. Well, launch strategist, Steph Taylor, did exactly that. She fired ALL her clients, launched an incredible digital course, and created a viable stream of passive income. Steph said goodbye to her corporate job and traded a tiny cubical for round-the-clock freedom. As the Founder of stephtaylor.co, she helps like-minded people craft killer digital product launches. Of course, Steph's incredible success didn't just fall onto her lap. She hustled hard to bring her business to life and she admits that she may have thrown herself into it before she felt ready. In this episode of the ‘Before You're Ready' series, I chat with Steph about how she launched her business, how (and why) she fired all of her clients, tips for creating a digital course, and so much more! We chatted about: - How Steph discovered her creative outlet and launched her business - Why you should embrace fear and learn to co-exist with it - Signs that made Steph realise she was ‘going all in' before she was ready - The value of delegating and outsourcing tasks you can't do (or just don't want to do!) - How Steph gradually fired all of her old clients (yes, all of them!) - Why you should pick a business coach according to the season of business you're in - A brief overview of the process of creating and launching a new digital course - Steph's top tips for putting a stop to procrastination - Common ‘barriers' in the way of launching your next digital product – and how to break through them Want to hear/see more from the ‘Before You're Ready' series? I've interviewed 11 fearless female experts for my ‘Before You're Ready' series, with each guest sharing striking moments from their journey to success while sharing amazing tips to help you take the next step towards your goals – even if you don't feel ready! Check it out here WHERE TO FIND STEPH Visit her website Listen to the Socialette Podcast Follow @stephtaylor.co Download Steph's FREE E-Book – The Complete Roadmap for a Killer Launch WHERE TO FIND A GIRL IN PROGRESS Visit agirlinprogress.com Follow @_agirlinprogress on Instagram Join our Facebook group, Girls In Progress You can also watch these episodes on the A Girl in Progress YouTube channel
The world has changed so drastically that business owners and podcasters are struggling to navigate this new climate. But, what if you were able to seize this moment, and convert it into a game-changing opportunity- not only for you but also for those who need help the most? Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. This week, Ronsley talks about marketing strategies during a pandemic, with the marketing queen herself, Steph Taylor. If you know Steph's hugely successful podcast, “Socialette,” then you will know precisely why we called her in. Steph is the vibrant entrepreneur that is taking the online marketing world to a new level. She is the founder of StephTaylor.com, the Go-To space for online entrepreneurs. Steph provides some authoritative guidance when it comes to launching (or even relaunching) podcasts, online courses, memberships, digital products and more. Previously, Steph was the founder of Wildbloom Creative, the wellness marketing consultancy that helps good brands stand out. She was also the founder of SugarFree Box, the successful Australian health food subscription box. In this episode, Ronsley and Steph explore how you can switch up your marketing tactics so that you're sending out the right kind of messaging. They look at why people have entirely different motivations now, and how you can contend with inevitable objections. Also in this episode: How life has been like for Steph during the pandemic Why Steph is generating five podcast episodes a week How you can educate people on the value of paying for your services and products Why your FAQs page should be a must-have on your website How you can gain perspective and find opportunity in the current climate The fear of failure and how you turn that around Links: Steph Taylor Website Steph Taylor: LinkedInSteph Taylor: Instagram ‘Socialette' Podcast 6 Signs You Should Launch a Digital Product In Your Business
Owning a business isn't all roses and rainbows, there are days, if not months, that are tough to get through. But, what if you just changed your mind-set a little and dialled up your business model? These small shifts may make life easier in the long-run. Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we'll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you'd like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you This week, we're looking back at Ronsley's insightful conversation with Steph Taylor. Steph is the tenacious entrepreneur that is making waves in the online marketing space. She is the founder of StephTaylor.co, a hub that helps online entrepreneurs launch and relaunch their online courses, memberships, digital products and podcasts. She also hosts her own podcast, “Socialette,” a bite-sized online marketing podcast for business owners. While Steph is currently focusing solely on her own agency, some of her past business endeavours were Wildbloom Creative, the wellness marketing consultancy that helps good brands stand out. Also, she was the founder of SugarFree Box, the Australian health food subscription box. In this Tactic Tuesday, she focuses on changing your business model and mindset to help increase your chances of business success. Other valuable tactics in this episode: You don't have to love everyday of running your business The trials of the initial steps of business The small changes Steph made that drastically increased her profit How Steph became a marketing guru Why you should practice what you preach Why Steph had to leave her full-time job Links: Steph Taylor Website Steph Taylor: LinkedIn‘Socialette' Podcast
Have you ever wanted to launch something successfully? Or maybe you've launched something, it failed miserably and now you don't know how to move forward. Then this Podcast interview is for you! Steph Taylor makes launching simple and fun for small business owners. She is a corporate dropout turned marketing nerd and host of the bite-sized online marketing podcast, Socialette, which has had over 400,000 downloads and counting. Steph helps brands catapult their ideas and skyrocket their launches and empowers small business owners with the no-fluff know-how they need to launch and grow the business of their dreams. Today's conversation covers: Knowing when to pivot in businessThe power of going nicheDealing with overwhelmThe top three mistakes of launchingWaiting till you're readyBuilding your authorityThe biggest challenges of launchingThe highs and lows of businessSetting goals for a successful launchThe mindset of taking things to the next levelTaking action from love not fearLearning to enjoy fear along the way
Launching your very first podcast is a thrilling experience for every podcaster alike. You’ll never know what follows after that. That is why it is essential to come up with effective strategies to ensure your podcast’s success. Today, Steph Taylor of the Socialette Podcast joins us to share her most valuable points on growing your podcast effectively. She demonstrates how being the sponsor of your own podcast enables you to get a maximum return of investment. In this episode, we talk about the difference between shorter versus longer episodes and getting big names on your podcast. Steph also shares how you can make use of Pinterest to grow your podcast. This episode will give every podcaster and aspiring podcasters the most effective tips and tricks to grow your podcast. Don’t forget to subscribe, tune in to the show, and learn more about how you can effectively take your podcast to the next level! About Our Guest: Steph Taylor is the founder and director of Steph Taylor.Co, and the host of the Socialette Podcast. From being a corporate cubicle-dweller turned entrepreneur, she is now simplifying marketing for small business owners through her library of digital products and digital marketing resources. She mentors aspiring entrepreneurs on how to launch with ease with her high-impact launch strategies. Sponsoring Your Show for Maximum ROI Steph Taylor and the Socialette Podcast Marketing her business by running Facebook ads and through social media wasn’t adequate in the competitive marketing space. Starting a podcast was a solution to rising as an authority in the competitive marketing space. She runs her business under her brand, Steph Taylor, where she helps entrepreneurs bring their ideas to life through high-impact launches. Her business is supported by her podcast, which is her most significant social lead. Through her podcast, she shifted from service to digital products to help business owners on a larger scale. Podcasting Versus Blogging You spend long hours with a blog—writing, editing, uploading, making graphics. The work involved in blogging is far bigger than what people may think, and you only end up with words on pages. Launching a 5-minute podcast, on the other hand, which is almost 1,000 words, comprises an entire blog post. Solo Versus Guest Episodes When Steph first started, she posted 5- to 10-minute episodes three times a week to build a connection with her audience. Along the way, she realized that there are so many topics she’s not qualified or doesn’t know enough about to teach. That’s when she started bringing guests onto the show. Having interviews take a lot of content creation pressure off. It saves you from having to come up with ideas all the time. Interviews tend to get more downloads, which is a growth tactic because you gain a more extensive reach with the guest and their audiences sharing it as well. Episode Strategies Scripts are vital when you’re starting, but eventually, as you gain confidence, bullet points and a loose text will suffice. Steph says that she writes down the exact sentences she wants to include, but it doesn’t take a lot of time. Separately doing the intro allows you to touch on things covered in the episode accurately. Mentioning a download or a program in the introduction assures that the audience is still at their maximum attention. Growth and Bringing Listeners Steph utilized her email list to hype up her podcast launch. She got into Facebook groups and started telling people that she’s launching a bite-sized marketing podcast. She asked them to comment on questions about marketing, which became her content ideas. She also replied to each comment on when she will be covering these topics. Hence, they had a reason to tune in and listen to the podcast. To keep growing her audience, she goes into a Facebook group and searches for a topic keyword, and if somebody has asked a question around that, she mentions her episode. Pinterest as a Marketing Strategy Pinterest is an excellent source of free website traffic. Rather than promoting links directly to the podcast, it sends the audience to the blog post version on your website. About 5,000 hits out of 214,000 website visitors come from Pinterest. Her approach: She puts up a blog post for an episode, creates a pinnable graphic, which she has a template for, and then adds it onto the blog post. You don’t need to have a big following; you just need to have a well-optimized keyword. Think simply about what people would like to search for. Finding What Works and What Doesn't Facebook ads can either work extremely well or not at all. The ones that work are mostly videos. Video elements make it more engaging and are great for discovery and marketing. In the audio-only podcast, you get to look at other things and take notes easily. However, the extra effort versus the return that you get will be worth it. Understanding How to Launch Podcasts The first step is figuring out your potential listeners. Do not simply copy what everybody else is doing. Figure out what will make your podcast unique. You’re going to struggle to resonate with everyone because you’re never going to be everyone’s cup of tea. A very narrow niche will get you sponsors who are always willing to work with you. The more narrow your niche is, the more valuable your podcast will be. Making your podcast stand out is a fusion of what the market needs and what makes you unique. Monetisation Sell your own products and services. Get sponsorships. Do affiliate partnerships. It's a combination of podcasts and email marketing. Resources Tailwind app Connect with Steph Taylor on her website and tune in to The Socialette Podcast. You can reach Steph on her Facebook, Instagram, and LinkedIn profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.