Style and Substance

We are passionate about entrepreneurs and brands achieving their potential. There are so many factors that come into it, from from our attitudes and beliefs, how we show up to the way we implement design. In this wide ranging conversation we dig deep into what it takes for brands to avoid playing small (deliberately or otherwise) and realise their full potential. We explore the personal and practical factors that both get in the way and make it possible for our brands to take up the space they deserve. If you have a sense that your brand might not be quite living into its potential, that you might inadvertently be holding yourself back but aren't quite sure why, then this is for you. Importantly If you want to know what to do about it, then listen in.As ever if you enjoy it please do rate and review and if you know a fellow entrepreneur that needs to hear this then please do share away lovely listener. I mention Fi's stellar Design for Go Getters course in the episode, if you'd like to check it out you can do so here: https://thebrandstylist.thinkific.com/courses/design-for-go-gettersAnd if you'd like the free Show Stopping Brand Roadmap which gives you the 8 clear steps to take when building a powerful brand, you can grab your copy here: https://thebrandstylist.thinkific.com/pages/the-show-stopping-brand-road-map Hosted on Acast. See acast.com/privacy for more information.

How to keep moving forwards when the world is going mad. There's no escaping the world is bonkers right now and that's putting it a little mildly, you don't have to go very far to be confronted with immense challenge and suffering and it is likely affecting us all to varying degrees. It can be hugely challenging to maintain hope, and resilience never mind momentum in such challenging times so today we're talking about what we can do to take care of ourselves and keep moving forwards. Whether you feel like you're in the thick of it and are utterly overwhelmed by world events or what's going on for your personally or you're actually feeling in a good place and want to maintain that sense of hope and possibility, there's something for everyone. With love and solidarity and we hope you find it helpful. Hosted on Acast. See acast.com/privacy for more information.

Part two of getting what you want with integrity. Emotions and frustrations run high as we dig into a recent scenario that highlight beautifully what gets in the way of acting with integrity and what trips us up when we're trying to get a good outcome. In this conversation we walk through some of the signposts that tell us we or others might be acting out of integrity. We explore how we manage maintaining equitable power balances and how the landscape changes when we're dealing with toxic relationships. It's a juicy one folks and as ever if you like please do rate, review and share away. Haven't yet caught up with us on instagram? come say hi @styleandsubstance_podcast Hosted on Acast. See acast.com/privacy for more information.

Getting what we want in business isn't always easy and dealing with unreasonable demands isn't a walk in the park either. In this two part mini series we tackle all of that and more as we explore in depth and build aa model of how to get what we want with integrity. Let's get stuck in. Hosted on Acast. See acast.com/privacy for more information.

Let's be real. None of us have limitless budgets that allow us to do everything we'd like on our brand: we all have to make choices. But we do think there is a big difference between a bootstrapping mentality (saving money at all costs and compromising on quality as you go) and the reality of bootstrapping your brand (making smart choices that will move your brand forwards, however tight your budget). We dig into all of this and more in today's episode where Fi is sharing a wealth of advice and practical tips on where to invest, where to save and how to create the strongest impression with your brand whatever your budget. This is going to be one to bookmark and share and we are so excited to share it with you!Fi's brilliant and free "Where to start" course that we mention can be found here: https://thebrandstylist.thinkific.com/courses/creating-your-brand-course. Essential viewing if you are creating a brand from scratch, rebranding or wanting to make sure you are squeezing the potential out of your brand. Hosted on Acast. See acast.com/privacy for more information.

This special episode, created in honour of International Women's Day is a pulling together of just a glimmer of the wisdom held in our wonderful community of inspiring and empowered entrepreneurs. Rather than hearing from us, in this episode, we hear from you. Thank you to everyone who sent in a submission to be included we have tried to feature as many of you as we can, and whilst it hasn't been possible to feature everyone (we were inundated) we are so grateful to have read your stories and found them utterly inspiring.Those women who's stories and words of wisdom shared can be found on Instagram here:Catherine Finkernargel @finkernagelross, Sarah Hobbs @hoskinhobbs, Carla Contreras @chefcarlacontreras, Liz Lloyd @lizlloydjewellery, Ellie Bowie @ellie.bowie , Silvana Olivo @silvanaolivo, Cattie Coyle @cattiecoyle, Robyn Zachary @robinzachary, Zaaheda Dhalech @cinnamonclouds.za, Katie Hawes @edieandchalk, Trisha Patel @trishapatelart, Liandri Fouché @mrs_l.f, Rebecca McKloskey @weave.interiordesign, Sarah rooted in truth, Louise Hayes @louisehayescakedesign, Rachel @rachel.brightavenue, Shim Patel @huxandmu, Alison Reddan @alisonreddandesigns, Lisa Corbett @mindenwoodfloraldesign, Charlotte Hepworth @bespokehomemoves, Gail Jones @gailjonesartist, Kavita Parmar @_xtant_ , Holly Becker @decor8, Sarah Turner @littlebeausheep, Natasha April @sayloviestudio, Catherine Stacey @cat_stacey_jewellery, Brenda Chadambura @brendachadamburaWe wholeheartedly encourage you to connect, learn more and be inspired.Much love and Happy International Womens Day, Elizabeth & Fi Hosted on Acast. See acast.com/privacy for more information.

International Womens Day is coming up this week so it feels timely to explore this topic of Claiming Our Rightful Place as Women in Business and what we can do to step fully and confidently into our authority. We talk about the superpowers we uniquely have as women in business what might hinder our ability to take our rightful place and leave you with some profound words of wisdom from a much loved English treasure. Apologies for the slightly less than perfect audio quality in the first couple of minutes of the intro, we've sorted it for the main part of the episode so hopefully it won't deter anyone from listening on, and we really hope you enjoy the conversation. Hosted on Acast. See acast.com/privacy for more information.

Phew...what a whirlwind the last few weeks has been and a hot topic for us both of late has been energy, how much do we have, how do we keep it high and how do we get it all done? So today to kick off the new season we've got a short and punchy episode where we catch up with our out-of-the-norm escapades over half term and some quick tips for managing your energy. Back to business as usual next week and in the mean time if you want to check out the Designers Track that Fi mentions you can find details here: https://thebrandstylist.thinkific.com/courses/brand-designers-track. If you want to get on the wait list for the next cohort of Brand Catalyst you can do that here: https://www.thebrand-stylist.com/brand-catalyst-programme and please do send us your videos, photos and snippets to be included in our celebration of our wonderful community of female entrepreneurs for our International Womens Day special. You can DM us via insta @styleandsubstance_podcast or email us at elizabeth@elizabethcairns.com or fiona@fionahumberstone.com. Hosted on Acast. See acast.com/privacy for more information.

International Womens Day is coming up on 8th March and we want to create a celebratory showcase of all the wonderful female entrepreneurs in our incredible community. We want to hear your stories, your successes, your pearls of wisdom and we will do our best to share as many as we can. To join the action just send us a short insta ready video or image and story to podcast@fionahumberstone.com or DM us on the podcast insta @styleandsubstance_podcast. We can't wait to hear from you. Hosted on Acast. See acast.com/privacy for more information.

Creativity is the lifeblood of both of our businesses and we have both experienced the game changing impact for ourselves and our clients when we really feel the strong sense of identity as a creative in our bones. When you can really own your creativity and it is woven through the fabric of your life and work it is transformative and not just for the jobbing artists amongst us. For every business owner serious about having the edge and working in a joyful and empowering way, creativity is a skill to hone and a way of being that we both feel should take centre stage. In this episode we walk through how to embed a strong sense of creative identity and how it shapes our thinking, our relationships and the innovation possible with our businesses. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

These days you can barely move for someone promising you a '7 figure income' while you sleep. But is it really the panacea it promises to be? Passive income is something so many ambitious entrepreneurs are chasing, but what does it really take? We are about to get deep, opinionated and personal in this episode where we explore Fi's passive income success story that paid the mortgage. How the pursuit of passive income shifts your experience of what it's like to run your business, the unseen effort that goes into 'passive' streams and more.We hope you enjoy the episode and if you do please like subscribe and share - thank you.In the opening of the episode I make a shameless plug for Jo McAndrews work. if you'd like to find out more about her her online course "The Magic of Warm Listening" you can find it here https://www.jomcandrews.com/warm-listening-online-course Hosted on Acast. See acast.com/privacy for more information.

Do you run a creative business? Are you reaping the benefits of trading off your creative style? If not, we're here to convince you that its a great idea and a total game changer for the creative entrepreneur. In this episode we dig into the commercial and creative benefits of finding and trading off your creative style. We'll be sharing success stories of entrepreneurs who've really leaned into their creative flare with incredible results and we'll be tackling some of the common misconceptions about niching. If you run a creative business and are frustrated by attracting the wrong clients, feel like you don't have the trust and creative freedom you'd like or are simply yearning to be more authentic in your work then this episode is for you.#creatiestyle #creativeflair #empoweredentrepreneur #creativebusinessThe links to the other episodes we mention are here:The Value in your Authentic Work : https://podcasts.apple.com/us/podcast/the-value-in-doing-your-authentic-work/id1653753664?i=1000677586602Finding your Creative Magic : https://podcasts.apple.com/us/podcast/finding-your-creative-magic/id1653753664?i=1000661000291Finding your Magic : https://podcasts.apple.com/us/podcast/finding-your-magic/id1653753664?i=1000597388080Inspiration : https://podcasts.apple.com/us/podcast/inspiration/id1653753664?i=1000587163796 Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners, in this episode we are talking all things branding and what becomes possible when you get your branding really working for you. Fi shares her insights from over 20 years in the world of branding to uncover the essentials of what entrepreneurs need to know to empower themselves to make the most of their brand. So if you're branding something new, rebranding or have big plans for your business this year, this is a must listen. Enjoy.As mentioned in the episode Fi;s free where to start course can be found in The Brand Stylist Academy here : https://thebrandstylist.thinkific.com/courses/creating-your-brand-course.Her colour psychology courses can be found here: https://thebrandstylist.thinkific.com/pages/colour-psychology-courses Hosted on Acast. See acast.com/privacy for more information.

Just before Christmas Fi sound herself on the receiving end of an outrageous comment. With commercial and ethical decision to make and plenty of self gaslighting and doubt in the mix, it wasn't an easy time. In this in depth exploration, hear how we navigated this sticky situation and resolved things amicably all round. A must listen for anyone who struggles with post decision dissonance, gaslighting themselves or worry about being an overly emotional/sensitive woman in business. You might also enjoy our past episodes on renegotiating boundaries here: https://apple.co/408wEDy and our conversation on The Art of Discernment here: https://bit.ly/42cNIek.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Happy New Year Lovely Listeners, Were coming out of the gates in 2025 with what we hope will be a thoroughly uplifting and encouraging episode where we are waxing lyrical about the benefits of a having a Hype Squad for your business. Hear where our support comes from, how we design for it in work and life and how to avoid becoming too transactional and loosing the magic of reciprocal championing. We look back o the joys of the Studio Theia launch and celebrate the wonderful Podcast community that have turned out to the breakfasts. We hope you thoroughly enjoy the listen and look forward to a great 13th season and a fabulous new year and if you are free in London on 23rd January do join us at Granger and Co for a thoroughly inspiring start to the year. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the final episode of 2024 and in typical Style and Substance form we are reviewing our year. In this conversation we share our highs, lows, learnings and hopes and what we've made of a pretty challenging 2024. Thank you for listening and all your support of the podcast this year, we are excited and inspired to be back in 2025. Wishing you a joyful and abundant festive season Elizabeth & Fi xxAt the end of the episode I mention my new coaching circle The Rise and Thrive Collective that opens in January 2025. if you're inspired to join me you can find out more here. Hosted on Acast. See acast.com/privacy for more information.

We are very excited to bring you todays episode as it coincides with the Launch of Fiona's new brand consultancy Studio Theia. The creation of Studio Theia has been a labour of love, a creative unfolding and a strategic commercial proposition that is, even if we do say so ourselves the epitome of authentic and aligned work. In this episode we share the story behind the brand and insights and inspiration around what's possible when a brand is truly aligned and beautifully atmospheric. As well as exploring the personal and professional journey to the creation of the new studio, we talk about why Fi made the choice to structure the new Studio in the way she did, and the power of working as a collective. We hope there is boundless inspiration for all of you running businesses with creativity at the heart. Studio Theia are a multidisciplinary collective of strategists, designers, creatives and visionaries united in their commitment to build truly magical brands. We create astonishingly evocative brands for businesses in the lifestyle, consumer and hospitality sector and you can find out more at studiotheia.coor find the studio on Instagram Hosted on Acast. See acast.com/privacy for more information.

Winter is here and in this episode we are exploring the benefits and the potentially scary territory of wintering in our businesses. What does it look like, is it realistic, should we be doing it and what do we risk if we don't? This conversation is a walk through the seasons and cycles of business and ways we can capitalise on the energy of the seasons and make the most of winter. Hosted on Acast. See acast.com/privacy for more information.

Is your brand puling it's weight? How do you know, what are you missing out on and what should you do about it?In this episode I'm picking Fi's brains on realising the potential in our brands and the crucial role of clarity in realising our full potential. Discover the benefits to the business and the entrepreneur of a brand that is packing it's full punch and where to start in getting real strategic clarity.#brandclarity strategicbranding #branding Hosted on Acast. See acast.com/privacy for more information.

The pursuit of truly meaningful and fulfilling work that puts our skills and talents at the heart might seem an indulgence that we don't always have time for but for us it's a commercial business imperative. Hear why in this episode on finding your authentic work where we dig into the value, not only for you and your business but the wider society and the world. We dig into some of the most common blockers to finding that work and how to begin going about it. Fi explores how this relates to branding and how authenticity is essential for owning your space and running a sustainable business. For anyone looking for a sustainable, meaningful and ultimately profitable way to do business, this episode is a must listen. #authenticbusiness #findingyourauthenticwork #findingyourspace Hosted on Acast. See acast.com/privacy for more information.

A luxury brand can be an utterly aspirational prospect for many, but is it the magic bullet it promises to be? If you want move into this space, there is a whole load you absolutely need to be considering up front. In this episode we dig into the why's and the wherefores of what it takes to create a luxury brand. Fi talks us through some of the visual signifiers and the critical importance of getting it right. We explore the demands it places on an entrepreneur who wants to sit comfortably in the luxury space, the challenges and the definite up sides. A must listen for anyone serious about holding their own in luxury sector!#luxurybranding #colourpsychology #creatingaluxurybrand Hosted on Acast. See acast.com/privacy for more information.

Lovely listeners, we're dropping in between episodes this week because both of us are incredibly excited about Fi's new Brand Catalyst Programme and I wanted to give her the opportunity to share that excitement and take the chance to celebrate. In our conversation we talk about how the programme came about and some of the strategic considerations we have had to make with regard to how it sits within the rest of Fi's work. We talk about Fi finding her flow and the creative unfolding edge of her business and why she is so looking forward to the new year. So alongside the what, the why, and the how of the programme itself, there will no doubt be some behind the scenes insights that we hope will be equally valuable. Happy listening and we look forward to being back on Wednesday with the next full length episode. To find out more about the programme you can visit https://www.thebrand-stylist.com/brand-catalyst-programme and if it resonates, I wholeheartedly invite you to take advantage if the whacking great £300 off that Fi is offering if you book before 29th November. #rebranding #brandcatalystprogramme #brandmentoring #donewithyoubranding Hosted on Acast. See acast.com/privacy for more information.

Welcome back to season 12 and, after a post half term catch up sharing Fi's adventures in Rome and my recent challenge with mental health, we dig into todays topic; The Dynamics of Successful Collaboration. If you've ever had your fingers burnt after a disastrous collab, have struggled to make things equitable in partnership or are simply curious about how to get your self in the best possible position for a successful collaboration this is for you. We talk about not only the numerous benefits of joint ventures and why both of us absolutely love having it built in to the way we do business, but also the common pitfalls and what we can do to avoid them. As ever it's candid, far reaching and hopefully useful. If you enjoy the episode please do share with a friend or colleague that might benefit and take a moment to like, and review. Thanks so much.#howtocollaboratesuccessfully #pitfallsofcollaboration #empoweredentrepreneurship #howtomakecollaborationswork Hosted on Acast. See acast.com/privacy for more information.

How to Keep things Moving and Avoid Getting Stuck in a Rut.Welcome back lovely listeners to our last episode of the season before we head into the half term break. As we look forward to the last quarter of the year we are all about keeping the mojo going, maintaining momentum and avoiding that joy sapping, energy draining business limiting experience of being stuck in a rut. We cover a whole load in this conversation including modelling out some of how Fi avoids stagnation in her own business, why frustration can be a handy motivator, the importance of plateauing every so often, why momentum isn't always about be more, do more, have more and how to connect with our innate drivers. There's also a mention of the upcoming breakfast event and a reminder if you missed out on joining us due to being sold out so quickly, we have opened a wait list for the next one which you can find over at https://www.thebrand-stylist.com/the-breakfast-event. If you'd like to be the first to hear of the next event and get priority access for booking then just pop your details on the form and we'll be in touch very soon.Happy listening lovely listeners, we really hope you enjoy the show. Hosted on Acast. See acast.com/privacy for more information.

Renegotiating Boundaries Part 2Handling Scope Creep, Pricing and When Partnerships Come to an EndWe're picking up where we left off form last week and digging back into renegotiating boundaries. This week we'll be talking about how to manage endings - what do you do when collaborations close, relationships and working partnerships need redefining or when you simply can't be at someones beck and call anymore?How do you elegantly make the shift from working pro-bono to charging what you're worth and how do you tackle the beast of scope creep? Were chatting about all this and more as we close off our two part episode. Happy listening folks. Hosted on Acast. See acast.com/privacy for more information.

Hello lovely loyal listeners, firstly a huge thank you for supporting the podcast, subscribing and being so quick to tune into today's episode. A technical glitch meant that instead of the 38 minute part 1 episode that we had intended, the full 1 hour episode went live first thing. We've now corrected it, but if you've already subscribed and downloaded the show, your podcast player is likely still feeding you the one hour episode. Great if you'd like to listen to the whole lot in one go, but if you'd rather, as we intended get the episode in two (slightly more boundaried) shorter episodes then you simply need to mark that episode as played and restart your app and the new part 1 should magically appear. Thanks for bearing with us and apologies if you thought we'd gone slightly mad. Thanks again for listening. Hosted on Acast. See acast.com/privacy for more information.

Setting expectations and managing yourself and your clients when things need to shift. Boundaries are tricky to set and hold for many of us, but absolutely essential when you want to do business on your own terms. This episode is split into two parts and this week we are talking about ways to establish boundaries and manage expectations up front, to avoid things having to get sticky.We are reframing boundary setting, helpful for those conflict avoidant folks amongst you, and we dig into what to consider and how to manage it when life happens and our capacity and availability shifts. There's some tips in there about what to think about when re-setting boundaries in a kind and human way and plenty more coming up next week.We really hope it's helpful and look forward to part two next week. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners, today we are back and talking about one of our absolute favourite and essential topics CLARITY. We all need clarity, but at what level? Brand clarity is one thing, but in order for brand clarity to really have the impact and realise it's true potential, it is ideally underpinned by solid business clarity and, for those of us interested in running business on our own terms, life clarity. In this episode we will dig into the various layers and intricacies of clarity. How do we discern what we need at what time and why does it even matter?There is a shameless plug at the start of this episode for our Style and Substance Breakfast event on 17th October at Granger and Co, Chelsea. If you'd like to join us in person for some inspirational, in person connection, then you can book via The Brand Stylist Website. https://www.thebrand-stylist.com/the-breakfast-event. We do hope to see you there. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners, in this episode we are keeping it real and tackling the very present question for so many of us at our stage of midlife, whether we are still relevant. We dig into the realities of how menopause, peri menopause and ageing generally affects our capacity to run our businesses and show up in the world with purpose, meaning and relevance. It's an intimate, no holes barred conversation which I hope you enjoy. As ever we would love to hear your thoughts and if this resonates, do let us know. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners to Season 11 and we are coming out of the gates today with an episode to tackle the steps to take to set yourself up for end of year success. We explore four pillars: Aspirations, Values, Boundaries and Habits and our non-negotiables for a thriving last quarter. Hear about our morning routines, the values that drive us and how we are setting ourself up to achieve as we get back to work after the summer break,. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners to our last episode of the summer series and this week we are talking inspiration and getting out of our comfort zones. Listen in to hear our plans for the summer and ways to stay inspired and do send us your questions to tackle in the next season. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners. We hope you are thoroughly enjoying the summer and taking your vitality in hand. This week your challenge is to Create a Vitality Manifesto and we can't wait to see what you come up with. Listen in for what themes we will be including in ours and remember to be playful, enjoy prioritising your wellbeing and do share your manifesto's and tag us on on socials. @andthrive @thebrand_stylist. Hosted on Acast. See acast.com/privacy for more information.

This week we are moving away from overwhelm (here's hoping) and focusing our attention on Vitality. Our absolute favourite topic as we both wholeheartedly believe it is the sustaining and driving force of our businesses and what allows us to really leverage their true potential. This weeks challenge is a Vitality Review and you can find all the questions from the review I walk through with Fi over on my blog www.elizabethcairns.com or under the resources tab, just look for 'Vitality Review'.I hope it's illuminating and do let us know how you get on. Hosted on Acast. See acast.com/privacy for more information.

Having created some space, hopefully turned down the noise a little, this week our short and sweet challenge is intended to help you sift through the spinning plates and those things that are taking up too much mental load and do a little rationalising and prioritisation. It shouldn't take you much more than 20 minutes with the end result being a clear, hopefully reduced and at considered list of the shizzle you actually need to get done, rather than it all feeling like a jumbled mess in your poor overloaded brain. Hope it's helpful folks, happy listening. Hosted on Acast. See acast.com/privacy for more information.

Week two of our bitesize summer series is here and this week we are taking steps to reduce the overwhelm that comes from too much noise. Noise creates interference with momentum, distraction from focus, disruption of our own peace of mind and disconnection from our inner wisdom. We will be sharing our individual take on where the noise comes and the impact it has and our challenge this week is a simple one that in just 15 minutes could make a BIG difference. Happy listening folks. Hosted on Acast. See acast.com/privacy for more information.

Episode 1 of our bitesize summer series is kicking off this week and in our challenge to take small manageable steps to help reduce everyday overwhelm, this week is all about space. We all undoubtedly know the value of making some space, especially if we're feeling a little overwhelmed, we no doubt crave it. Our challenge this week is to approach creating space from the angle of our environment. Listen in to hear more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to our summer series lovely listeners. We couldn't bear to be away for the whole summer so this week marks the start of our short summer series where we will be taking on a journey to hopefully a little less overwhelm and a lot more vitality. Over the next six weeks we'll be offering you bite sized episodes with a, what we hope is, totally manageable weekly challenge to chip away at the overwhelm and boost your wellbeing and vitality. Enjoy xx Hosted on Acast. See acast.com/privacy for more information.

In this our final episode of season 10 we are digging in to some more questions from our lovely listeners, and there's some juicy ones. We explore the challenges of planning effectively, how to remove the worry about whether we are faffing or actually being productive, how to set priorities when life throws you for a loop and how to say what you want to say and continue to show up when energy is lacking...and more. We always love hearing from you guys and have thoroughly enjoyed this conversation and hope you will too Hosted on Acast. See acast.com/privacy for more information.

Hello lovely listeners, in this penultimate episode of season 10 we are exploring the challenges of how to find your creative magic and the particular challenges it poses when you don't have an established business. Fi walks us through how she approached this with two of her recent clients. We talk through some strategies and share insights of how to set your creative direction and showcase your style even when you're at the outset of your business journey. We touch on the importance of creative intention, what makes for a minimum viable brand and how to keep that aligned with your essence even when you aren't able to touch into the nuances that naturally develop over time. Fi's wisdom abounds in this episode folks, I hope you enjoy. Hosted on Acast. See acast.com/privacy for more information.

Hello lovely listeners, we've been paying attention to what many of you are asking for at the moment and it feels like a lot of our community are grappling with some key decisions. Which direction to go? how to shape your business? what is going to be right for you moving forwards...? So today we are tackling the topic of making important decisions. How can we do that in an empowered way? How do we accurately discern what is really right for us and how do we know with certainty what to prioritise to move us forwards in a way that is ultimately going to bring more success, joy and ease to our work?The art of discernment is a powerful process that features heavily in The Empowered Entrepreneur book and today we are exploring that a little more. We do hope you enjoy the show and as ever your feedback, questions and of course raving reviews are welcome. Hosted on Acast. See acast.com/privacy for more information.

This week it's all about finding your space lovely listeners. That sweet spot in the market that when you find it opens up possibilities, reduces overwhelm and frustration and supports you to win the right clients. We explore what it means to find your space, how it fits into the wider picture of the strategic clarity you need to run your business with confidence and intention and some of the key considerations to bear in mind when seeking out that sweet spot. We talk about the benefits of working within your space both to you the entrepreneur and to your bottom line and our thoughts for those people who are fearful of getting pidgeon holed. We thoroughly enjoyed the conversation and hope you enjoy the listen. Hosted on Acast. See acast.com/privacy for more information.

Hello lovely listeners, those of you who have been around for a while will know we are huge fans here of a strategic and well thought out approach to business and this week we're exploring why. We dig into the difference between strategic and tactical approaches and how it's so often the case that we are reactive or knee jerking in business when a more thoughtful approach is needed. We talk about the reasons why we don't often work strategically and the hallmarks of both strategy and tactics. MILD TRIGGER WARNING. Head's up folks at the beginning of the episode we talk about Fi's dear sister in law who has just suffered a recent stroke during childbirth and it might be hard to hear. If you want to skip straight to the episode you can jump right in at 8 minutes 15 seconds. If you would like to support Rosies and the family, you can find the details of her just giving page here: https://www.justgiving.com/crowdfunding/rosie-and-beau?utm_term=rq3d9enqdthank you so much for your support. xx Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners. Season 10 is kicking off with a juicy episode on the essential but often illusive ingredient for every entrepreneur, self belief. In this conversation we explore the transformative effect of this kind of confidence on our business, why we sometimes struggle to find it and how we can go about getting more of it. Enjoy Hosted on Acast. See acast.com/privacy for more information.

We're back with the final episode of this season and more of your juicy questions answered. From how to split your time between working on your business and in your business, how to handle putting yourself out there when you're terrified, to how to hold a boundary when you're asked for more than you can give. Thank you so much to everyone who sent questions in, do keep them coming and we'll get to more in the next season. Have a lovely half term break folks, happy listening. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners to Part Two of our Finding your Authentic Voice mini series. In this conversation we dig a little deeper into how we can apply our authentic voice to engage and connect meaningfully with our audience. Along with what to bear in mind when setting yourself up for any writing project there are some key copywriting hacks that are industry tried and tested. We hope this inspires you to not only find, but to use your voice for a fully empowered and successful experience of business. Happy listening. Hosted on Acast. See acast.com/privacy for more information.

Hello lovely listeners, this week we've thrown it over to you and are responding to the huge inpouring of questions from you all. It's a wide ranging conversation talking all things design and business from the very specific what size of font should I use to the state of the economy right now and how we can find our agency and lots in between. Using your voice part two will be coming up for you next week. Happy listening. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice. Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business. Having a clear, compelling and natural voice enables us to not only connect with our clients and move them to action but also to express the true value that we bring in our business. It enables us to win work, develop relationships, handle conflict more effectively and give us that sense of empowerment that comes from being able to articulate what it is that we want. But it doesn't come easy to everyone. So many of us struggle to find the right words for our website, to write compelling sales copy, to blog or produce newsletters that really connect and this can really hold us and our business back. Over the first two episodes of this new season we are going to be digging into all that. We'll explore some of the things that get in the way of using your voice, particularly if you are a woman in business, we'll cover how we approach finding a brand voice for our clients and some of the practical considerations we need to bear in mind when writing compelling copy that really connects. Happy listening. Hosted on Acast. See acast.com/privacy for more information.

Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using the energy of spring to gain clarity for what's ahead. It's a short but hopefully sweet conversation where we get personal about what it's like for both of us in business in 2024. Enjoy and if you do please do rate and review, thank you! Hosted on Acast. See acast.com/privacy for more information.

This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of the underlying principles that facilitate our ability to hold clear and firm boundaries for the benefit of all concerned. There's a few live scenarios in here that you might be able to relate to and in future episodes we'll no doubt get into the nuts and bolts of where we need to consistently set and hold boundaries to make business sustainable, commercially viable and preserve our sanity and how to do that with grace.As ever we'd love to know what resonates for you and if you love it please do review and share away. Hosted on Acast. See acast.com/privacy for more information.

So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is coming from, getting stuck in a cycle of feast or famine, not feeling like we have a handle on how we are being perceived or perhaps where business is headed. In this short but sweet episode we are exploring 5 simple steps you can take to start to regain more of a sense of agency and autonomy in your business, what to focus on to take back the reigns and how to approach things with a more strategic mindset.We hope it's useful and. as ever, if you like what you hear please take a moment to drop us a review, we so appreciate it. Hosted on Acast. See acast.com/privacy for more information.

I am excited to be sharing this week's conversation in which Fi and I walk through Fiona's Show-stopping Brand Roadmap. It's a really clear, strategic guide to the entire branding journey and one I know will add huge value. Perfect for any entrepreneur beginning the branding journey, rebranding or wanting to know how to make the most of the commercial potential within their brand. Fi takes us through the 8 steps in the process which is a consolidation of years of work and her experience of working with thousands of entrepreneurs. The roadmap itself is available as a free download from https://www.thebrand-stylist.com/ so do hop on over and grab your copy. Hosted on Acast. See acast.com/privacy for more information.