The #WeAreSlam Show

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The #WeAreSlam Show is a marketing podcast where we share digital marketing trends, best practices, and ideas to help your business or brand grow.


    • May 7, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 12m AVG DURATION
    • 63 EPISODES


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    Latest episodes from The #WeAreSlam Show

    6 COVID Trends that Are Here to Stay

    Play Episode Listen Later May 7, 2021 17:28


    A lot has changed since COVID upended the world. Many of us are looking for things to return to the way they were, but there are six trends which are here to stay. In this episode, we explore these six trends and talk about what's coming next for businesses like yours.

    How to Avoid Running Your Business on Assumptions

    Play Episode Listen Later Apr 21, 2021 9:45


    As human beings, we have a tendency to make decisions based on incorrect or incomplete information. In this episode, Tyler shares what you can do right now to stop acting on so many assumptions and start making more right decisions in your business.

    Joshua Bell & The Washington Post Subway Experiment

    Play Episode Listen Later Apr 2, 2021 12:29


    What can the world's most acclaimed violinist playing a 3.5 million dollar violin in a New York subway teach you about customer experience? Find out in this episode with Tyler Kelley. You'll also learn a bit about marketing psychology and cognitive biases in this episode.

    What to Do When You're Feeling Stuck

    Play Episode Listen Later Mar 26, 2021 11:11


    Sometimes no matter how hard you try, it seems like there is no getting through to the place you want to be. Whether that's a business that's leveled out or a ceiling in your career. In this episode, Tyler shares from his personal experience some insights for how to break through, level up and get around the obstacles that are holding you back.

    Navigating Generation Z

    Play Episode Listen Later Mar 22, 2021 10:27


    If the Millennial generation had you scratching your head, you haven't seen anything yet. Generation Z is completely different. In this episode, Tyler shares insights for navigating Generation Z (the largest generation in US history which is now entering adulthood).

    3 Ways to Handle Your Competition in the New Normal

    Play Episode Listen Later Mar 19, 2021 5:34


    Just like everything else before and after COVID, the way you think about your competition should change. In this episode, we challenge you to think about your competition in three entirely new ways in order to take full advantage of the New Normal.

    The Problem with Data-Driven Decision Making

    Play Episode Listen Later Mar 17, 2021 6:54


    In a world where being "data-driven" appears sexy and smart, the leader who relies strictly on data to help them make decisions leaves a lot on the table. In this episode, Tyler reveals the problem with being data-driven and provides a more reliable way to make decisions.

    Making It Rain with Client Retention

    Play Episode Listen Later Mar 15, 2021 8:52


    Today we're talking about how to grow your revenue by increasing your customer retention. We introduce you to our 4 Pillars of Customer Retention and compare those to the Client Loyalty Formula found in "Making Rain" by Andrew Sobel.

    The Most Important Word in Business (and Life)

    Play Episode Listen Later Mar 12, 2021 6:27


    The most important word in business and life is an "F" word. It's not the "F" word that you're probably thinking about. It's so much more powerful. In this episode, Tyler tells you what it is and how to use it to help you get everything you want out of your business.

    Full Stack Marketing

    Play Episode Listen Later Mar 10, 2021 9:29


    If you're ready to hire your first marketing employee, what should you be looking for? We think you should be looking for a full stack marketer. In this episode, we introduce you to the three areas your first marketing hire needs to understand; marketing strategy, execution across a broad set of marketing disciplines and experience with your martech.

    Business Insights from King of the Hill

    Play Episode Listen Later Mar 8, 2021 7:35


    Did you ever play the game King of the Hill as a child? If so, there's a lot you can apply from your experience in life and business. In this episode, we look at why competition in business is not always a good thing and how to build a brand for long-term growth.

    Social Media Secret: Activity Creates Activity

    Play Episode Listen Later Mar 5, 2021 6:45


    Are your social media profiles crickets? Do you want to know how to go from nothing to something, from a dead zone to a vibrant community in social media? It's simpler than you might think, but not many businesses take the time to do it. In this episode, Tyler reveals the principle of "Activity Creates Activity" and how it relates to social media marketing.

    Introduction to Connected TV (CTV) Advertising

    Play Episode Listen Later Mar 3, 2021 9:15


    The way we consume television content has forever changed. As a marketing professional or business owner, it's time you understand your options in the new world of Advanced TV. In this episode, we help you understand the alphabet soup (CTV, OTT, Addressable TV), and we provide recommendations for getting in on the action to drive your objectives.

    The Return of the #WeAreSLAM Show

    Play Episode Listen Later Mar 1, 2021 7:09


    We're back with all new content, a revised schedule and a renewed vision. Season 3 starts today! We're releasing new episodes every Monday, Wednesday and Friday. The show is now audio only. Each show will be ten minutes or less with a goal to give you something you can use that day in your business. Subscribe for updates and be sure to rate and review so we can continue to create content that helps you grow and flourish in your business and profession.

    Don't Sleep on Purpose

    Play Episode Listen Later Dec 10, 2020 9:09


    Why do you exist? Why does it matter? Why should anyone care? True business and marketing success boils down to one thing...your purpose. If you're driven by purpose, understand it, and lead with it, your business will be unstoppable no matter what life throws at it. In this episode, Tyler explains the power of purpose and why you shouldn't "sleep" on it.  

    Top 12 Social Media Best Practices 2021

    Play Episode Listen Later Dec 3, 2020 17:31


    It's almost time to say goodbye to 2020. We've learned a lot this year too and we're ending this year much stronger than where we started it. 2020 has been the year of rethinking your strategy on the fly, optimizing your sales approach and pivoting to push your businesses forward.   Due to the circumstances of 2020, we saw a lot of people go online to work (and play). You would be surprised by how much things have changed when it comes to social media. To help you kick off the new year with digital marketing success, in this episode we're revealing our Top 12 Social Media Best Practices for 2021.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Reimagining The #WeAreSlam Show

    Play Episode Listen Later Nov 24, 2020 5:51


    If you've made it this far in 2020 with successful marketing, congrats! This year has certainly brought its challenges for many business owners and marketing directors. We at SLAM! Agency want to help you take your marketing to the next level in 2021 and to better do that, we're going to switch up our show format for Season 3. Check out Season 3, premiering December 2, 2020!

    How to Beat the Algorithm

    Play Episode Listen Later Nov 16, 2020 14:17


    In this episode, Tyler reveals why you're always playing a losing game when you're trying to chase or outrun the algorithm. The better marketing strategy would be to use your web content to help the algorithm achieve its objectives. Today, we explain the economics of attention, the three challenges to capturing attention, the formula for relevant content, and much more.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Purpose-Driven Marketing

    Play Episode Listen Later Nov 9, 2020 14:39


    Over 65% of consumers prefer to purchase products and services from purpose-driven companies. Whether you are a small business owner or Marketing Director for a popular brand, the consensus is that when your company's purpose intersects with your customers' values, magic happens. This powerful combination of purpose aligning with values is the foundation of purpose-driven marketing.    In this episode, we're going to walk you through the benefits and challenges of purpose-driven marketing, PLUS tell you how to get started with your own purpose-driven marketing strategy.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    SEO That Sells

    Play Episode Listen Later Nov 2, 2020 19:11


    Search allows you to sell what your customers want, when they want it. A lot of people say “Content is King.” But content doesn't work if it isn't found. It can't be read if it isn't seen.   A lot of Marketing Directors and small business owners want to know what they need to do to rank at the top of the search engine results page (SERP). In this episode, we'll tell you how to do that and introduce you to something even more important!   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How to Build a Buyer Persona

    Play Episode Listen Later Oct 26, 2020 17:55


    Buyer personas can be the best or worst marketing activity you undertake this year.   When done correctly, buyer personas help you understand your clients (and potential clients) better. This will make it simpler for you to produce content, campaigns and products/services to meet the specific challenges, behaviors, and worries of your target audience.   In this episode we're breaking down the 5 areas that you really need to consider when building your buyer personas to set yourself up for success.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How to Build a Landing Page that Converts

    Play Episode Listen Later Oct 19, 2020 24:11


    We all know what it feels like to land on a bad landing page. The UX is confusing. The copy goes on and on and on. It's difficult to buy or press the back button. When you try to exit, you're interrupted by a pop up begging you to stay. Marketers use these tactics because everyone else does, but do they really work? (We doubt it!)   In this new episode, you'll be introduced to the 9 key elements your landing page must have in order to start converting.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Top 5 Copywriting Secrets Revealed

    Play Episode Listen Later Oct 12, 2020 17:50


    The difference between a good advertisement and a poor one is in the copy. A good ad requires good copywriting. A good marketer understands how to craft a message that drives results. You have to determine your objective, then you need to make sure everything in your campaign helps you to achieve your goal. There is no time or space for filler.    Whether you've been writing ad copy for decades or are just starting out, we're giving away the goods with five copywriting secrets to take you from zero to ad copy hero!   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    5 Questions to Ask Your Web Designer

    Play Episode Listen Later Oct 5, 2020 21:53


    A good website is a wise investment because it creates interest, generates demand and captures leads for your business. Over 70% of the purchase decision is made before your prospect ever calls you or walks in the door. If you are thinking about redesigning your website, then you need to make sure you are doing business with a designer that can set you up for success. Tune in as we break down five questions we believe you absolutely need to know the answers to before you sign a web design contract.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Three Types of Traffic for Internet Marketing

    Play Episode Listen Later Sep 28, 2020 17:51


    If you build it, they...won't come? That's right, without traffic, your website, social posts, offers, etc. just sit there doing nothing. Once you've built something, you have to bring people to it. On the internet, we refer to the people as “traffic.” In this episode, we're breaking down the three types of traffic for internet marketing and explain the advantages and disadvantages of each so you can start seeing a better return on your marketing efforts.    Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How to Become a Content Marketing Legend (like Gary Vee)

    Play Episode Listen Later Sep 21, 2020 14:53


    Do you have what it takes to become a content marketing legend like Gary Vaynerchuk? Sure you do! But how do you get to that level? It all starts with content. Tune in as we provide three key steps to becoming a content marketing legend just like Gary Vee.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Top 3 Marketing Director Pitfalls (And How To Avoid Them)

    Play Episode Listen Later Sep 14, 2020 14:54


    Today we're going to discuss the three pitfalls YOU need to avoid as a Marketing Director. Here at SLAM!, we have the privilege of working with many different kinds of Marketing Directors. From rookies to seasoned veterans and everything in between, we work with them to execute on their vision. You would be amazed at what makes a great Marketing Director and what makes a bad one. The bad ones are those who make these mistakes in judgement (and do so over and over again).   If you're a Marketing Director looking to make your mark, smash your goals or advance in your career, you need to heed these three Marketing Director pitfalls.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    4 Reasons Why Podcasts Fail (And How to Avoid Them)

    Play Episode Listen Later Sep 7, 2020 12:38


    Today we're discussing the 4 reasons why podcasts fail (and how to avoid them). If you understand why podcasts fail, then you'll have what you need to create a winning podcast plan. Additionally, we'll explain some of the benefits to having a successful podcast, such as discoverability and SEO, audience growth, and even additional revenue streams.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How to Inspire People to Action

    Play Episode Listen Later Aug 31, 2020 16:28


    Great marketing has a way of breaking through the noise to captivate, motivate and inspire people to action.   It's been said that you see over 5,000 advertising messages every single day. But if you tried to count each one, you would never get to that number. That's because your brain is really good at tuning out any and every message that is not relevant to you. So how do you break through the noise and get noticed? Or better yet, how can you drive action with your marketing and advertising?   There are four steps to inspiring people to action. But first, you have to make sure you're in it for the right reasons. Tune in as we break down each step to help you inspire your audience.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Top 5 Skills Every Marketing Leader Must Have

    Play Episode Listen Later Aug 24, 2020 13:18


    Today we're discussing the top 5 skills every marketing leader must have. These five skills are what separate the run-of-the-mill marketers from our industry's top marketing leaders. Whether you are a business owner looking to hire a Marketing Director or a marketing professional looking to acquire the skills and knowledge that will push you up the corporate ladder, these skills are what make good marketers great.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Outbound Marketing vs Inbound Marketing

    Play Episode Listen Later Aug 17, 2020 17:12


    How are you filling your funnel? How can you ensure your sales pipeline doesn't run dry?   Today, we have a lot of choices when it comes to how to market our products and services. Consumers' attention is more fragmented than ever before, and if your message isn't relevant, then it's never going to get noticed (let alone drive results). Generally, when you hear outbound versus inbound, the discussion always tilts old school versus new school. But we believe each has its place in the modern marketing mix. In this new episode, we discuss the importance of outbound and inbound marketing, address which you should be using, and where to invest your time, money and energy when it comes to lead generation.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Top 5 Lead Generation Mistakes to Avoid

    Play Episode Listen Later Aug 10, 2020 13:52


    As a marketing professional, your #1 goal is sales. The key to making sales is generating quality leads. But how can you ensure that the leads you are generating are going to lead to sales? There are several elements that need to be in sync in order to ensure sales success. We call these the 4 Pillars of Customer Acquisition.   However, not all leads are created equal. A qualified lead is someone who not only wants to do business with you, but is also able to do business with you. In this episode, we reveal the top 5 mistakes to avoid when generating leads online. This assumes that you are following an online lead generation or inbound lead generation process. That is, developing content for search discovery with relevant call-to-actions on your website.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    The Pros & Cons of Outsourcing Your Marketing Team

    Play Episode Listen Later Aug 3, 2020 16:53


    When sales are down and revenues are flat, marketing is always the first to get cut. Sometimes that means ad dollars. Other times that means people. As a marketing professional, your challenge is figuring out how to do more with less. A lot of marketing directors are looking to outsource their marketing functions. This may mean digital marketing, video, graphic design, or all of the above. If you're looking to outsource your marketing team, you've come to the decision for one of two reasons. Either you've had an in-house marketing team in the past and those people have been furloughed or laid off, or you've been trying to do everything yourself or with the help of just one of two people and you're out of bandwidth. Outsourcing makes a lot of sense for marketing leaders like you. But before you sign the contract, you should know what you're getting into. In this episode, we reveal the pros and cons of outsourcing your marketing team. Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How to Respond When Your Marketing Budget is Cut

    Play Episode Listen Later Jul 27, 2020 17:24


    A recent Gartner report says 66% of marketing leaders expect a decrease in their marketing budgets this year. For some, this means fewer advertising funds. For others, this means their teams are being laid off. Even if this wasn't your decision, you still have to deal with it. So what do you do?   Of course, you already know that when you cut advertising, you lose sales momentum. As a marketing professional, this is a no-brainer. Over the last century, the data shows that in times of recession, the companies that maintain or increase their marketing and advertising are the ones who take control of their markets. You would think management would realize this, but they don't. And if you show them the data, they're going to say, “but our industry is different.” Sure it is.   In this episode, we show you what you need to do (as a marketing professional) to prove your value and turn the ship.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Marketing in the Age of COVID

    Play Episode Listen Later Jul 20, 2020 11:43


    Today we are going to turn the topic from our usual marketing educational tips and focus on how your business can continue to thrive and make smart long term choices amidst the current COVID crisis. We know how important it is for marketers to connect in more human ways in digital spaces and social media platforms. In the current crisis taking extra care to be mindful of this truth and responding with forethought and empathy should be the focus of your marketing strategy. Find ways to stay connected and engaged and resist the urge to back away from the table and adopt a "watch and see" mindset. Focus on abundance rather than scarcity. Businesses are resilient when they can adapt in this way and times of crises are the best breeding and testing grounds for innovative solutions. 

    Unleashing the Power of Suggestion with Joe Vitale, Buying Trances

    Play Episode Listen Later Jul 13, 2020 16:53


    Today we are going to talk about some techniques you can apply right now to help your business grow. We have talked about the importance of marketers understanding how sales work. We know that the responsibility of increasing revenue rests squarely on marketers and their capacity to master the sales process. So, in the tradition of "reading to lead," we have discovered another great book to help you achieve your initiatives. In this episode, Tyler expands on the power of the human mind, what that means for marketers, and more key takeaways from Joe Vitale's book, Buying Trances.

    Digital Storytelling Tips with Donald Miller, Building a StoryBrand

    Play Episode Listen Later Jul 6, 2020 13:47


    Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems. Marketers fail when they don't focus on what matters to their customers. In this episode, we introduce another great book with straightforward, practical strategies to help your customers be the hero of their own story: Building a StoryBrand by Donald Miller.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Level Up Your Marketing Game with Claude Hopkins, Scientific Advertising

    Play Episode Listen Later Jun 29, 2020 12:42


    Today we're going to talk about growing your revenue by getting a firm grip on the sales process. Your marketing and sales team should be a cohesive unit that drives revenue. Getting better, leveling up, and increasing sales is all about having a good understanding of the sales process. There is a science to aligning your strategy to the profitable sweet spot all marketers want to be in. It's about being in the right place, at the right time, with the right stuff. In this episode, we're going to focus on the idea of “reading to lead” so you can take your sales and marketing to the next level!   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    The 4 Pillars of Customer Acquisition

    Play Episode Listen Later Jun 22, 2020 16:22


    Today, we're going to talk about customer acquisition. Companies create revenue when they focus on customer acquisition and retention. As marketing directors, business owners, and even directors of nonprofits, it is crucial that your marketing strategy is efficient and delivering profitable results. In fact, there are key factors that predictably drive results. We have closely watched successful businesses and (time and time again) we see the commonalities that differentiate them from the rest. In today's new episode, we are sharing our tips and insight on how to utilize the 4 pillars of customer acquisition for better business.    Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Seeing is Believing: 7 Types of Video Marketing

    Play Episode Listen Later Jun 15, 2020 16:19


    Today we are going to talk about video marketing. Now more than ever, we are realizing the importance of connection. Seeing a face, hearing the sound of a voice, and listening to a compelling story is powerful and matters to us. We don't just want to scroll through blogs and slog through texts hoping to get what we need. We want to see and experience things. This is why video marketing should be an essential part of your marketing strategy. In this episode, Tyler runs through 7 types of videos that you can add to your arsenal and utilize to amplify your content marketing.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Top 5 Social Media Best Practices of 2020

    Play Episode Listen Later Jun 12, 2020 13:02


    Today, we're going to talk about social media networking. We all know how important being able to successfully navigate social media channels is for brands. How your brand is showing up in these platforms has a major impact on your business. Too frequently, we see marketers make mistakes that cause them to lose followers. In fact, the number one mistake marketing directors make on social media channels is placing too much focus on promotion. Ultimately consumers crave engaging content and value authenticity. They do business with brands they like. In this episode, we run through the top 5 best practices for social media that you can utilize to enhance your marketing to be more effective and engaging.    Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    The 4 Parts To Social Media Marketing

    Play Episode Listen Later Jun 1, 2020 19:33


    Today, we're going to talk about the 4 key parts of social media: social listening, social influencing, social networking, and social selling. Oftentimes when you hear the term social media, you just think of all the major social networking sites and apps you check daily. But, social is a much larger animal than we realize and unfortunately many marketers are not taking full advantage of these digital powerhouses. In this episode, we are going to break down the 4 key parts of social media and teach you how to take advantage of each key for maximum return.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Better Business Starts With Better Branding

    Play Episode Listen Later May 25, 2020 10:01


    Today we're going to talk about branding. A common misconception is that brand is all about the visual face of your business. When we think of brands, we usually think of logos. To clarify; brand is not a logo, slogan, color or design. Brand comes before the logo. It is the promise you can make and keep to your customers. It is foundational to a strong business and your most important asset. Brand is where your purpose, value proposition, and competitive differentiation intersect. In this episode, we go over the ways your business benefits by crafting a unique and well-defined brand and some best practices on where to begin.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Is Your Business Running On Bias?

    Play Episode Listen Later May 18, 2020 14:19


    Today, we're going to talk about how you can improve your marketing strategy by being aware of cognitive biases. Understanding these common lapses in judgment can make or break you in business and in life. Applying this knowledge in a way that is insightful, ethical, and strategic can prove to have some exponential outcomes. We need to think long about our quick decisions. In this episode we explore 7 cognitive biases, how they lead to irrational decision making, and what you can do to turn these lemons into lemonade.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    Top 3 Storytelling Frameworks (that actually sell)

    Play Episode Listen Later May 11, 2020 11:11


    Today, we're going to talk about the top 3 storytelling frameworks you should be using in your messaging right now. As you already know, storytelling will always connect with your customers more than anything else in your marketing, so why not follow some easy frameworks to streamline your marketing messages? By using a framework, you stay organized and in-tune to your customers needs, without reinventing the wheel every time. In today's new episode, we're going to discuss 3 major storytelling frameworks to help you fine tune your messaging in a way that drives more results.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    No One Cares About You: A Marketing Truth

    Play Episode Listen Later May 4, 2020 6:58


    Today, we're going to share a piece of advice that will take you from average to all-star when it comes to marketing copy, ad campaigns, sales letters, etc....and that is that nobody cares about you. Now, don't take this as a personal attack. What we mean is that consumers don't care about your product or service or its features or benefits - what they care about is themselves. Once you understand this consumer mindset, you've unlocked a major key!

    5 Ineffective Strategies For Link Building

    Play Episode Listen Later Apr 27, 2020 13:50


    Today, we're going to talk about what not to do when it comes to link building. Google has implemented stricter guidelines to prevent link building spam. If you are caught using outdated SEO strategies, your website ranking and revenue could be negatively impacted long-term. In today's new episode, we are sharing 5 ineffective link building strategies to stay away from if you want your business to thrive in the long run.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How To Increase Organic Traffic Using Google My Business

    Play Episode Listen Later Apr 20, 2020 6:57


    Today, we're going to talk about Google My Business. This is a free service that will allow you to list your business in the search engines. This is also a resource not all business owners are leveraging properly, so it's time to take action now. In today's episode, we talk about how you can increase your organic traffic and improve SEO, using a tool like Google My Business.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    How To Choose An E-commerce Platform

    Play Episode Listen Later Apr 13, 2020 10:57


    Today, we're going to talk about what to look for when choosing an e-commerce platform. Due to our current economic situation, most businesses are starting to create online stores. There are many options out there on the internet, so you must do some diligent research to make an informed decision. In today's episode, we talk about the key characteristics you should look for before investing into an e-commerce platform.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    5 Website Must-Haves To Increase Sales

    Play Episode Listen Later Apr 6, 2020 8:02


    Today, we're going to talk about how to convert lookers into buyers online. Your website must have these certain essentials to provide an excellent customer experience. Optimizing your online presence to deliver trust and credibility is key if you want to drive sales. In today's episode, we talk about the 5 must-haves for your website so that your business can thrive online.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

    3 Tips To Transition Your Business Online

    Play Episode Listen Later Mar 30, 2020 9:46


    Today, we're going to talk about how you can transition your brick and mortar business to an online business. At a time like this, it's important for businesses to pivot their sales process into an e-commerce experience. In today's episode, we talk about the 3 tips to help you transition your business online, so you can survive and thrive in today's economy.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

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