Podcast appearances and mentions of bobby lehew

When John Henry of JH started in 1998, little did he know that JH would soon expand into culture and recruitment services for businesses, consulting, digital services, and more. Many of us in the industry consider ourselves strategic advisors to our clients, but when our CCO, Bobby Lehew, got to participate in JH's “Expand Your Brand” event (virtually) this year, we realized that if there's one thing JH is exceptional at, above all, it's expanding their own brand to serve their clients.

Join us for part 2 of this episode of Meet Us In The Kitchen Episode! Jay Busselle is joined by Carson Roncketto, Bobby Lehew, and Cola Henderson. This episode guarantees a blend of expertise, insight and fresh perspectives on brands, branding and when is the right time for a re-brand.

It's crossover time on Ep. 164 of the Promo UPFront #podcast! That's right, Mark Graham and Bobby Lehew from commonsku join regular hosts Kirby Hasseman and Bill Petrie to discuss the value of the new position of Director of Sustainability and Responsibility at PPAI, take a deep dive into the power of merchandise to identify beliefs – and whether distributors have a moral obligation regarding what is imprinted on products, examine the interesting ASI statistic of growing sales for large online distributors while there is a decline at smaller, boutique operations, debate whether malls are back with a rise in sales, Bill asks everyone to weigh in on his most recent Top Three/Bottom Three, and so much more! A BIG thanks to our friends at Tervis for sponsoring this once-in-a-lifetime podcast! If you follow Tervis on both commonsku and LinkedIn before August 31, 2023, they will waive the set-up charge on your next order! You can also check out all their legendary drinkware at tervispromos.com.

In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they are joined by Bobby Lehew from commonsku

This month, we explore the creative process with Bobby Lehew. Bobby is the head of content at Commonsku and is also a speaker and teacher on topics like creativity, branding, content, and story. Bobby is known by many within the industry, but they may not have seen this side of him that embraces his vulnerability and weirdness. He left us with a lot to contemplate after recording this episode, and we hope you use this opportunity to challenge your own beliefs. Wanna know more from Bobby? Instagram: https://www.instagram.com/bobbylehew/ (@bobbylehew) Twitter: https://twitter.com/bobbylehew?s=20&t=xK2DMaMCckxPx8TrqNGaJQ (@bobbylehew) Email: bobby@commonsku.com FOLLOW US OR GET IN TOUCH! Instagram: https://www.instagram.com/flywheelbrands/ (@flywheelbrands) Email: https://www.instagram.com/flywheelbrands/ (bri@flywheelbrands.com) Website: https://my.captivate.fm/FlywheelBrands.com (FlywheelBrands.com)

My guest today is Bobby Lehew the Chief Content Officer at commonsku.As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards.  And, as a former distributor, he ranked three times on Inc. Magazine's fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham's #Online18 - a list of the promo industry's most Influential Social Media Voices.Bobby also co-hosts a podcast with Mark Graham called skucast - the  #1 podcast for entrepreneurs in the print and promotional product industry. Recently I was fortunate to be a guest on skucast, where Bobby and I had a great conversation about podcasting. So much so, that I invited him here today to continue that conversation and dig a little deeper. What's different about this episode is instead of me interviewing Bobby, we thought it would be fun to interview  each other.

As most of you know, we made the difficult decision to cancel the in-person event at skucon. In this short episode, Mark Graham and Bobby Lehew unpack a number of things including the highlights you can expect from the event, how to make the most out of skucon, and much more!

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

In this episode of The Social Angle podcast, Bobby Lehew, of commonsku, shares his thoughts on content, storytelling and identity through his own origin story as a promotional products professional with Melissa Newman. “What material (content) sets us free is when we come to grips with our own unique identity,” says Lehew. It's a fun and engaging episode, so get ready to dive in!

Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.

In this skucast, Mark Graham and Bobby Lehew explore what's changed in how we work, live, and sell, and more importantly, they chat about how we need to be cognizant of taking the positive gains and purposefully using them in our business moving forward.  Join them as they chat about ushering in a new kind of Renaissance!

Revolutionaries. Renegades. Dreamers. Leaders. This is a new podcast series where you get to go back in time and revisit the stories of some brave and somewhat geeky rebels who were keenly searching for a new path forward in the promotional products market. Welcome to the "PromoKitchen OG Podcast Series." Are you curious about these founding PK chefs and renegades? Don't you want to know why they started PromoKitchen and what they were trying to accomplish? In the spirit of vision and to help you trailblaze a new path forward - take some time and listen to these dreamers!

It has never been about the product, it's how we've trained the client to think about us and our product. Here are four ways we can respond to the customer of tomorrow today, read by Bobby Lehew, from a recent commonsku blog post in our Future of Work Series.

Join Kate Masewich, commonsku's Marketing Director, Bobby Lehew, commonsku's Chief Content Officer, and Mark Graham, commonsku's President, and Chief Brand Officer, on today's episode of #skucast as they share with you the joys and challenges of building the best virtual experience possible!

Today, Mark Graham, commonsku's President and Chief brand officer, and Bobby Lehew, commonsku's Chief Content Officer explore the choice to innovate, even during hard times.

MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.

Bobby Lehew from commonsku sits down with Chef Kate Plummer to discuss how to pivot with promo and prepare for disaster on all scales. Join us every Wednesday over on Twitter for a brand new #PromoChat 3:00PM Eastern, Noon Pacific (For extra #PromoChat credit, go read the article Kate and Bobby reference in their Deep Dive: https://buff.ly/3cQC253)

To celebrate our fourth anniversary, in today's episode, Mark Graham, commonsku's President, and Chief Branding Officer and Bobby Lehew, commonsku's Chief Content Officer, each selects their four favorite episodes and play highlights from each guest.

In today's episode of #skucast, Mark Graham and Bobby Lehew sit down with Tim Andrews of ASI and Paul Bellantone of PPAI to talk about the topics that have the potential to make the biggest impact on our industry, from consolidation to sustainability, diversity, and much more.

It’s a new year, which means it’s tradeshow season! At the PPAI Expo in Las Vegas, Lisa Terry and SanMar’s social media writer Josh Storey spoke with industry experts Bobby Lehew and Kate Plummer. Bobby is the Chief Content Officer at Commonsku, a comprehensive sales and marketing tool. Kate is the Vice President of Sales and Marketing at customized awards manufacturer Clearmount.   In this episode, Bobby discusses the role of storytelling in business and dispels myths about the power of spontaneity, while Kate talks about her early start in business and explains how she’s effectively built a community in her company, the industry and on social media.    THE FINER DETAILS OF THIS EPISODE   Bobby explains what storytelling means to him. How has the nature of storytelling changed, especially in regard to the development of technology? What you people do to make your story stand out when everyone has their own platform. Bobby’s advice for creating empathetic bonds with your customers. How Kate defines community and why it’s essential to any successful company. Why it’s important to keep your viewpoints open and keep expanding your horizons. What’s your differentiation point? The relationship between education and mentorship in building a community. Finding a community that fits your needs.   QUOTES   “Every major religion, every major thought, every major philosophical idea has been carried on the back of a story.” -- Bobby Lehew “If you know your audience well, then you’ll know what they come to expect from a story.” -- Bobby Lehew “We make our decisions emotionally and justify them rationally.” -- Bobby Lehew “Ingenuity is taking any product that anyone can get and then transforming that into an experience which no one else can emulate.” -- Bobby Lehew “You’d be surprised at how many people are very open to sharing their secret sauce.” -- Kate Plummer “I am like a pirate: if I can pillage your brain for information, I am going after it.” -- Kate Plummer “Reach out; be part of it.” -- Kate Plummer   LINKS   SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

In today's skucast, Bobby Lehew sits down with Kate Boyce who is the new Vice President and General Manager of Trimark, the apparel division of PCNA. Kate comes to PCNA with over 20 years of apparel experience in the retail industry, most recently from Dick's Sporting Goods where she was Vice President of Merchandising for Outerwear and Outdoor Apparel.

In today's episode of skucast, Bobby Lehew (commonsku's Chief Content Officer) and Mark Graham (commonsku's Chief Technology Officer) sit down with our special guest and friend Bill Petrie, President of PromoCorner, to discuss the importance of content marketing.

Are you a "curious omnivore?" In this episode of Punch Out With Katie and Kerry, we talk with storytelling expert and Common Sku Chief Content Officer Bobby Lehew about why he's game to try any kind weird, exotic food, what poetry he cannot live without, and why he had to hide some of his favorite books when he was at school.  In this episode we learned: Bobby’s favorite cuisines, and why he calls himself a "curious omnivore" How food is really a journey Why he attended a boys' juvenile detention school as a kid How he built his personal library, and which books he cannot live without Want to know more about Bobby? You can find him at: Website: http://www.bobbylehew.com/ Twitter:@bobbylehew This episode of Punch Out With Katie and Kerry is sponsored by Trust Insights. Are you feeling less than confident in your marketing metrics, looking for some help automating your tasks, or wondering what topics are most important to your audience? Using machine learning and artificial intelligence, Trust Insights will help you light up your dark data. Visit trustinsights.ai/punchingout for more information. Punch Out With Katie and Kerry (#PunchOut) is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite people tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on the show? Let us know: Web: www.punchoutwithus.comEmail: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

Chef Kate Plummer sits down with Bobby Lehew from commonsku to dive deep into foundational education and how to manage the emotional ups and downs of our industry. Remember: Join us every Wednesday at 12PM Pacific, 3PM Eastern over on Twitter for a brand new #PromoChat.

In today's episode of #skucast, Bobby Lehew is joined by Mark Graham, commonsku's Chief Platform Officer, to answer a question from a distributor about how to go about hiring for marketing and launching a marketing strategy.

In today's episode, we're tackling the topic of how to scale with intimacy. Mark Graham and Bobby Lehew are joined by Kate Masewich, commonsku's Marketing Director. You've experienced Kate's work through every touch-point of our brand and our events, her opinion on this topic is a direct result of working tirelessly to build emotional connections with customers.

In today's episode of #skucast, Mark Graham and Bobby Lehew grapple with tactical ideas on how to be more creative (and not just artistically), we explore the subject of creativity from creative sourcing to creative design.

In over 108 episodes, we have rarely -almost never- talked about new features that we develop, preferring instead, to put our guests and our friends first. We hope you can indulge us this one time as we introduce an exciting development we are proud to announce: shops! In this episode, Mark Graham, commonsku's Chief Platform Officer, and Bobby Lehew, commonsku's Chief Content Officer, introduce shops.

In this episode, Mark Graham (commonsku's co-founder and chief platform officer) and Bobby Lehew (commonsku's chief content officer) share why a good economy can blind us to bigger opportunities, why sales-focused training needs to shift and why it is imperative, and much more!

We invited Elizabeth Segran, staff writer for Fast Company and whose work has appeared in The Atlantic, The New Republic, Salon and more, to chat about her recent article on conference swag. Mark Graham and Bobby Lehew chat with Elizabeth about what motivated her to write the article, the impact of fast fashion on sustainability and its counterpart in promotional products, the need for transparency along the supply chain, and more.

In this episode, Bobby Lehew sits down with Mark Graham, commonsku's co-founder and chief platform officer, as we chat with Memo Kahan about the highs and lows of his business journey and his thoughts on how the recession refined and focused their value proposition, what it takes to succeed in sales and the advice Memo would give to his past self or young entrepreneurs.

In today's episode, Bobby Lehew, the chief content officer at commonsku, Mark Graham, commonsku's co-founder and chief platform officer, and Winston Lo, president of Creative Boulevard, explore this article and the potential ramifications but moreover, the opportunity this moment presents for many in the business.

Bobby Lehew sits down with several attendees of #skucamp2018 to talk about what they were inspired by but more importantly, what they plan to change in their business moving forward!

In this episode, Mark Graham and Bobby Lehew continue the conversation about why e-commerce hasn't consumed the industry and yet how it has affected B2B buying habits. Join them for a discussion on the challenges why customers choose e-commerce over a traditional distributor's selling process, engaging the customer to resolve real business objectives and much more!

Mark Graham and Bobby Lehew had the privilege of visiting with Pierre Martichoux, Founder and CEO of Chameleon Like, and his team in their Gilroy, CA factory headquarters just 20 miles south of Silicon Valley. Join them for a thought-provoking conversation on how to blend art and commerce into a thriving enterprise that keeps you young-at-heart!

Mark Graham (commonsku's Chief Platform Officer) and Bobby Lehew (commonsku's Chief Content Officer) talk about what's in store for attendees at skucamp this year and we paint a picture of what the experience will be like, live from the Ace Hotel New Orleans.

In this episode, commonsku's Chief Platform Officer, Mark Graham, and Chief Content Officer, Bobby Lehew, explore what the future of B2B e-commerce could look like. They share their failures at trying to build their own e-commerce solutions and walk through what the buyer's experience could be if we simply challenged our conventional views of e-commerce and re-imagined the buyer's journey.

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. In this episode, Mike talks with Bobby Lehew and Mark Graham about How to Grow a Colossally Successful Business by planting the right seeds, weeding out the losers, and nurturing the winners.

Mark Graham, Chief Platform Officer, and Bobby Lehew, Chief Content Officer, sit down to discuss business podcasting, the why's as well as the how-to's.

PromoCorner President Bill Petrie and I cover: - being prolific with content requires methods to manage the process - content as the lead prospecting tool in a social selling model - mechanics required to execute on the strategy - the importance of communication standards in a geographically dispersed Company - establishing a culture unwilling to accept mediocrity and the re-democratization of Company improvement -why Bobby Lehew hates e-mail

skucon, the conference for entrepreneurs, mavericks, and both young and young-at-heart professionals, is back, and it's at an all-new venue with a stellar lineup of some of the brightest and best in the business. In this episode, Mark Graham and Bobby Lehew provide a quick overview of topics and highlight some of the speakers who are taking the stage.

In this episode, Mark Graham and Bobby Lehew travel to California for a site visit of the Ace Hotel in Palm Springs to give you a taste of the skucamp experience.

In this episode Mark Graham and Bobby Lehew continue their look into the future of the industry and discuss the trends that are shaping this movement, highlighting just a few of the key players who are becoming dominant forces in the race to emerge as winners of the new creative class.

This episode was sparked by a controversial article published in The Counselor magazine entitled, "The Big Squeeze: Are Promo Distributors Putting Too Much Demand on Suppliers?" Samantha Kates, commonsku's Vice President of Sales, joins Mark Graham and Bobby Lehew as they wade into the controversy to discuss supplier rebates, price negotiations, and more!

Today on Delivering Marketing Joy, Bobby Lehew joins the show and flips the script. He asks me questions about content creation and business...and beer.

In today's episode, Mark Graham and Bobby Lehew discuss the potential pitfalls and opportunities with the company store model.

In today's episode, Mark Graham and Bobby Lehew share Tiny Tasks for Ginormous Sales Gain.

From Hollywood story secrets to This-American-Life style narrative, you'll learn how to brush off that stale 30-second elevator pitch by creating customer-centric stories that cut through the noise with a compelling and memorable message.

Our guest this episode is Bobby Lehew, one of our speakers this summer at skucon in Chicago. His keynote will be on the art of creative storytelling and how that specifically applies to sales and growing one's business. Bobby brings a ton of passion to this subject and he joins us for some time today to give us a sneak peak of what he will be talking about at skucon.

“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it’s also misunderstood. I couldn’t wait to unpack story — why it matters and how we can use it more — with Bobby on this week’s episode of the On Brand podcast.  About Bobby Lehew Bobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and printed materials through e-commerce company stores. Robyn’s achievements include being recognized three years in a row by Inc. magazine as one of the 5,000 fastest growing private companies in the US, numerous industry awards, an Addy, and being featured twice in the $20 billion promotional industry as one of the top fifty “Best Places to Work.” Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic. As We Wrap … Before we go, I want to flip the microphone around to our community … Erika Krukowski gave us a shout on Twitter about our recent episode focused on brand personality and purpose featuring Nathan Sinsabaugh. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

In this episode, Mark Graham and Bobby Lehew sit down with Paul Bellantone at the recent PPAI Expo and discuss: The growing optimism in the industry, PPAI’s role in providing legislative oversight for the industry, the impact of social media on an organization like PPAI, the new PPAI certification designations (TAS, CAS, MAS and MAS+). the effectiveness of shows and the future of trade shows

In this episode, Bobby Lehew and Dana Zezzo meet for an early morning chat at the ASI Power Summit. (Tim Andrews even makes a cameo appearance as a photographer). A fast-paced, rich conversation on a myriad of topics, including: The law of reciprocity and the power of giving away your secrets, Zezzo’s Three Levels of Marketing, national account advice, powerful advice for beginning suppliers, using your competition to establish benchmarks for yourself, giving back to your industry, the paradigm shift and risk of publishing thought leadership for an industry.

Welcome to the very first episode of the PromoKitchen podcast. In this episode Mark, Bobby and Jonathan discuss the newly launched PromoKitchen website, its purpose and place in the industry and how you can get involved. The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please fill out our form and we’ll be in touch!