Podcast appearances and mentions of claire jefford

Shauna Lynn welcomes Michele Williams to share her wealth of expertise on profitability and financial clarity for small businesses. Michele takes us on her journey from building financial software to running her own business—and the hard lessons she learned about passion versus profit. She explains why understanding your numbers is more than just looking at spreadsheets—it's about using them as tools to build a sustainable, joyful business that serves you and your goals.Together, Shauna Lynn and Michele explore strategies for setting boundaries, creating intentional budgets, and aligning your finances with your business vision. Learn how to identify your ideal clients, price for profit, and avoid the common traps of overworking and undercharging. With actionable advice and real-world examples, this episode will leave you inspired to redefine what profitability means for you.Resources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastEpisode #12, Mastering the Business of Interior Design Entrepreneurship with Claire Jefford, https://www.aboutshaunalynn.com/rwrb-podcast-episodes/mastering-the-business-of-interior-design-entrepreneurshipEpisode #8, Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary, https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraA Well-Designed Business -The Power Talk Friday Experts By LuAnn Nigara: https://amzn.to/42qcJTkThe Gap and The Gain by Dan Sullivan: https://amzn.to/3E1Wfa7Scarlet and Thread Consulting:Learn more about Michele: https://www.scarletthreadconsulting.com/meet-the-founderThe Profit Is A Choice Podcast: https://www.scarletthreadconsulting.com/profit-is-a-choice-episodesAbout Michele Williams:Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals to own the financials of their businesses. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help business owners navigate the complexities of entrepreneurship.At Scarlet Thread Consulting, Michele utilizes her extensive experience in finance and business management to offer tailored coaching, mentoring, and fractional CFO services. She is dedicated to helping her clients achieve financial clarity and operational efficiency, enabling them to make informed decisions that drive their businesses forward. Her expertise in financial metrics and data analysis empowers her clients to optimize their pricing strategies and enhance profitability.Michele's commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry. She is also the host of thepopular podcast, "Profit Is A Choice."

Unlock the secrets of a thriving interior design business with the guidance of Claire Jefford, a trailblazing force in the interior design world. Her partnership with an HGTV-affiliated builder and the creation of both her Interior Design BOSS Academy and the Facebook group Interior Design Business Strategies are just the beginning. Claire's mantra encourages finding your unique path in the industry, and we discuss how to differentiate yourself, manage client expectations, and optimize communication to keep your projects running smoothly.In the competitive realm of home aesthetics, the art of expectation management is king, and this episode is your royal court. Claire and Shauna Lynn tackle the challenges of simplifying complex design projects for clients through the innovative use of 3D visuals and mood boards. They dissect the nuances of communication and discuss tiered pricing strategies that cater to a spectrum of client demands, all while emphasizing the critical nature of contracts and consistent client dialogue. These strategies are crucial for ensuring clients are not just satisfied, but delighted with every step of the transformative process.Claire shares experiences and strategies for follow-ups, gathering reviews, navigating scope creep and showcasing your problem-solving prowess beyond just a pretty portfolio. From the power of a well-crafted email list to tapping into the emotional aspect of billing, this episode is packed with actionable advice. Soak up this duo's conversation filled with professional anecdotes and strategies that promise to revolutionize your approach to design entrepreneurship.Resources:Learn more about the show: AboutShaunaLynn.com/podcastGet Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: AboutShaunaLynn.com/timeSet up a FREE 1-on-1 Coaching Assessment Call with Shauna Lynn: AboutShaunaLynn.com/coachmeA Well-Designed Business - The Power Talk Friday Experts Book (Shauna Lynn is Chapter 10; Claire Jefford is Chapter 6): https://amzn.to/3UzNZUnJoin Claire's free Facebook group - Interior Design Business Strategies: https://www.facebook.com/groups/interiordesignbusinessstrategies/Shop Claire's business resources at www.clairejefford.com/demand/Claire Jefford Inc.Website: www.clairejefford.comFacebook: https://www.facebook.com/groups/interiordesignbusinessstrategies/ Instagram: https://www.instagram.com/clairejefford/YouTube: https://www.youtube.com/c/clairejeffordAbout Claire JeffordClaire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest-reviewed Design Professional in the Toronto area with over 130 reviews. Claire is also a respected Business Coach who has helped thousands of designers run organized and profitable businesses. With her continued dedication and determination to raise the bar in the industry, in 2022 Claire developed her signature course, Interior Design BOSS Academy, which has now evolved into an On Demand modality, geared at those who are 0-5 years into their business.Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. In addition, she runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 7000 design professionals from around the world.Her mantra is: ‘There is more than one path to the top of the mountain.' Claire believes that each person's journey and what brings them happiness is all about doing what is right for them. You do you!

Today With Claire Jefford: Today on Sass Says I am joined by Claire Jefford, an award-winning interior designer, business coach, and video content creator. Claire has done design videos, car karaoke, paint color reviews, and more, but the thing all of Claire's videos have in common is that her personality shines through. Join me as I chat with Claire about video, vulnerability, connection, and opportunity. Pick It Apart [0:49] Claire tells Christie about the first video she made for her website in 2011. [4:35] Christie and Claire discuss why getting started with video can be scary and difficult, but also create valuable connections. [15:26] Claire explains why it is important to look at the camera like you are speaking directly to your ideal client. [17:56] Claire talks about the opportunities video content has brought her. [21:25] Claire and Christie talk about how to handle negative comments from others and how to handle self-sabotage.  [32:47] Claire talks about tech and how great today's phones are at making video content, as well as other resources she loves. [43:04] Claire explains the important roles of both having a plan and allowing some things to evolve naturally. Christie Rocha's and Claire Jefford's Ah-Ha Moments “The connection that you can get via a video versus an email or a blog article…is huge.” – Claire Jefford “There is more than one path to the top of the mountain.” – Claire Jefford “[Creating video content] can feel very isolating…but if you're thinking it and feeling it and experiencing it, there is this very high chance that a lot of other people are too.” – Christie Rocha “You put yourself out there. You become a little vulnerable. You resonate with some people. Things can happen. Yeah, things do happen.” – Claire Jefford More About Claire Jefford Claire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest reviewed Design Professional in the Toronto area with over 120 reviews. Claire is also a respected Business Coach within the design industry and developed her signature course for Designers 0-5 years in business, called the Interior Design BOSS Academy. Voted Top Influencer 3 years running, Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. She runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 6000 design professionals from around the world. Connect with Claire Jefford Website Claire Jefford (Facebook) Interior Design Business Strategies Claire Jefford (Instagram) Coaching Colour & Design Claire Jefford (Pinterest) Connect with Christie! Website Join us at LuAnn Live 2023! Like Us: Facebook | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Sass Says #180: Jude Charles: Breaking the Silence: Overcoming Burnout and Embracing Wellness Sass Says #181: Sandra Funk: A Million Dollar Mindset For Setting Boundaries And Standing In Your Space AWDB #237: Claire Jefford- How To Get More Clients With Video Content AWDB #325: Claire Jefford: Create Valuable Content to Sell Through Your Website AWDB #485: Power Talk Friday: Claire Jefford: Rock the Consult AWDB #807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business Other Resources Mentioned: Gary Vaynerchuk “It's Corn” kid song on YouTube because my kids play this all the time and I love it ;) but it also has 33M views on YouTube Inshot app

Welcome to The Naked Truth – I'm super excited!  This has been on my bucket list for soooo long and finally, the time has come.  I'm Claire Jefford, a certified & award-winning Interior Decorator, business coach, vlogger & speaker. I'm here to bring you THE NAKED TRUTH about running a successful ID business. Here we will have real conversations about the multitude of topics & situations that affect your business and our industry every day…but these will be conversations that we don't often hear discussed within a public forum. More on that in just a minute. First, if you already know me, you may know me from either my YouTube coaching channel – Claire Jefford. Or perhaps you saw me speak at a Design event or you may be part of my private Facebook Group - Interior Design Business Strategies. IDBS – where there is no BS. A lot of the discussions that we have in my private group of over 4000 interior designers, decorators, and stagers from all across the globe, are similar to the discussions I will be having here, out in the open on THE NAKED TRUTH – TNT the podcast. Bringing you dynamite Claire-ity for your interior design business. I will be speaking with design professionals just like you and maybe even speaking with you too in future episodes as The Naked Truth evolves. Let's face it, without you, your stories and your willingness to share, this podcast would not be possible. Some of these conversations will take place as ‘roundtable' style discussions. Who doesn't freakin' love roundtables?!  The magic that happens during open talks at roundtables is the most exciting, the most exhilarating and the most highly anticipated part of many events and conferences. The roundtables are where the nitty-gritty questions are asked and answered by speakers and participants. The roundtables are where real stories & actual experiences are shared. It's where we look at one another and can truly empathize with a situation or feeling, shouting, ‘Yes! Yes! I've been there too!' This is my goal for THE NAKED TRUTH podcast and it aligns perfectly with the reasons behind: why I started my coaching business; why I created my private FB group & why I speak at events & coach designers all across the world. I get the opportunity to connect with you directly and remind you that you are not alone in this…not at all. When we share real-life experiences and stories of real situations we come up against in running an interior design business, we come together as a supportive community. Collaboration over competition is something I believe in 100%. Consider this podcast as an extension of my YouTube channel and my FB group. All of the content I share across these platforms are focused to help you gain more confidence and a better understanding of how to run a successful design business, so be sure you follow me over on YT –search Claire Jefford and be a part of my amazing tribe over on FB – search Interior Design Business Strategies. I've been in the interior design business for nearly 10 years.  I graduated as a Certified Interior Decorator and thought that starting my own business was going to be so much fun! The problem was, despite having a certification; I had no idea what I was doing in terms of running a business!  I started ‘Creating Contrast Designs' (this was the name of my business for 6 years before moving under one umbrella as Claire Jefford in 2017 and now Claire Jefford Inc in 2019) And let me tell you, I was going at it blind my friends. I had very little clue as to what I was doing. Does that resonate with you at all? Hmm? Maybe just a little? Here's a little bit of background for you on my journey in life so far and how I came to be where I am today. I grew up just outside Toronto, Ontario in the beautiful city of Burlington. My parents divorced when I was 10 years old. I lived with my Dad, sister & stepfamily close to the Niagara Falls area from the time I was 11 years old until moving back to Burlington with my Mom to attend a local college in my early 20's.  After initially graduating from Corrections in 1998 and having done a short stint in prison – not as an inmate but as a Correctional Office –an opportunity presented itself for me to move to England. My Mom's side of the family was all from the UK & so I decided to take some time out to head across the pond to nanny for my aunt & uncle, as well as explore Europe. I was 23 years old. (To save you from doing the math, today I'm 44 years young.)  In August of 1998, I moved to a little town called Watford, just outside London. In November of that same year, I met Chris. Chris is the lovely Brit whose voice you will hear in the intro of every TNT podcast. He is my other half – probably the better half if I'm honest…and seeing as my podcast is called THE NAKED TRUTH, you'll soon learn that there is no other way that I know how to be than totally upfront, all the time.   Although I was meant to stay in the UK initially for only 6 months, after meeting Chris I stayed for 6 years. I traded ‘Corrections' for ‘Collections' and got a job at a large car company that you may have heard of – Ford Motor Company. I worked initially in Collections for a short time at Ford Credit until being promoted into a Human Resources position.  Here my role was to support management in different divisions within the company. I worked in recruitment, interviewing new and current employees looking to advance their career, monitoring absence patterns, initiated a ‘return to work' program, as well as creating many processes and systems.  As I'm sure you can appreciate if you've been in this business for any length of time, this HR experience proved invaluable as I began my career in Interior Design.   After much travel across the UK and through Europe, including a 3-week backpacking excursion on my own to Greece, Italy, France & Spain, Chris and I planned our inevitable move back to Canada. In February of 2004, we had our son Adley who was born in London just a few months before we made the move back to my home town.  Back in Burlington, I was extremely happy to be a stay at home mom for 4 years, welcoming our daughter Elise into the world on Remembrance day in 2006.  As my children went from babies to toddlers, it was time to consider what I was going to do for work. Despite having worked 4 years in HR in the UK for one of the biggest auto companies in the world, it was not possible to get a job here doing the same role for another company because I had no formal education or certifications in human resources.  Don't get me started, because, in the end, it really was for the best. Even though, it's totally ridiculous because we all know that practical on the job experience is way more than valuable than anything we learn in a classroom. Anyway, moving on and let's fast forward.  I enrolled in an Interior Decorating course and after graduating with honours and with no previous experience whatsoever in the interior design field, I started my own business.  Let me tell you, I learned a lot about myself throughout the process of trying to figure out what the heck I was doing! And I had an urge to document and share things that weren't really being talked about when it came down to dealing with clients and how to run a business.  We often hear a lot of the ‘what you need to do' but very little about the ‘how to actually do it'.   That's when I took to video and to social media platforms to share with the world what I was learning and how I could help. Oooh, it was then that I knew I had found my calling.  I shared videos titled ‘THE NAKED TRUTH' on my Claire Jefford Consulting YouTube channels, showing actual costs of furnishing a space & revealing clients' costs for full room designs including fees for my services. I was determined to educate my clients and the world about the benefits of hiring a design professional, determined to overcome the ridiculous stories & unrealistic timelines portrayed by HGTV.  In private FB groups previous to starting my own, I would post videos showing my processes for organizing client folders, what my marketing strategies were for getting clients and much more.  It was then that I realized through the comments and private messages that so many designers were interested to SEE how I was doing things and what was working for my business. Gone are the days where we need to feel all alone when working as a business owner. Thank goodness we've come a long way since then my friends.  It was also then that I learned how much I loved teaching and how I knew there was the need for not only homeowners to see behind the scenes & better understand how design professionals do what we do, but that it was just as important for designers to learn in the same way –because in school we did not learn how to deal with client's, we weren't taught how to hire and handle the trades or even what services to offer in our business or how to bill for our time & so much more. While all of that was disappointing, frustrating and super scary, there was a relief in knowing that I was not alone. And neither are you.  In this podcast, we will get real. My guests and I will talk openly & honestly about the ups and downs in our journey as business owners in an industry that's ever-changing. If you are in my FB group you will be familiar with my weekly live WIDWIL videos or should I say ‘WIDWIL!!' What I did and what I learned.   You can expect a very similar flavour here on TNT.  Here you will hear us sharing real stories about what we did and what we learned.  All I ask is that you understand that the only way I am currently able to bring TNT to you without it being perfect and being overly time consuming (which is why I have been delaying it for all this time), is that it will be for the most part, uncut & unedited. What you hear is what you get. This is…THE NAKED TRUTH – TNT the podcast. Dynamite Claire-ity for your interior design business. Okay, are you ready? Let's do this!  Be sure to subscribe to the podcast, links are below.  Follow me on IG at @clairejefford and use #tntclairejefford to get updates on new shows, tag me when you are listening to the show, do a selfie so I can see you!  In the show notes, you'll always find links to everything we talk about by visiting my website…www.clairejefford.com/podcast    

What’s in a name? Pretty much everything, if you ask your favorite interior designer. On today’s Marketing Monday Minisode, Darla and Natalie dig into designing versus decorating.  The inspiration for this discussion came from a discussion in Claire Jefford’s Facebook group (link below), in which interior designers who earned degrees in the field took umbrage with people without degrees calling themselves designers. But of course the debate didn’t start there, and in fact, Darla recounts a conversation she had with a designer at a recent event in which the issue came up. But a good question to ask is: Why do you care? Is it a good use of your time as an interior designer to worry about what other people call themselves? If you have the credentials, then by all means use those credentials to differentiate yourself in the field. Use it as a marketing tool. Darla gives her 10 cents on the question in this week’s episode, and if you have any disagreements, you should email them to Natalie! What You’ll Hear On This Episode of Wingnut Social [1:00] A bone of contention about a bone of contention [2:00] Degrees of separation [3:30] Policing language [5:15] If you can do it, go to school [7:15] If you’re not on board [9:12] Natalie gives a bit of marketing advice [9:50] What’s on the next minisode? Resources & People Mentioned Interior Design Business Strategies Facebook Group Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

043: MANAGING EXPECTATIONS FROM THE START WITH CLAIRE JEFFORD On the podcast today is Claire Jefford.  Claire began her award winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Greater Toronto area with 100 Houzz reviews. In 2017, Claire started a second business as a Business Coach. With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight up advice & cheeky sense of humor.  TOPICS MENTIONED: Setting Expectations Planning Budgeting Delegation THOUGHTS FROM CLAIRE: You create your own “luck” because you work hard. I am not a big fan of “Fake it until you make it.” Consider what you don’t like doing in your business and find a way to delegate it. Do things the right way from the start. Have the conversation about money upfront. That will give you a good indication on some things. Make it a point to sit down to review the letter of agreement and expectations with your client. Look back at previous experiences to identify red flags. Explain your processes and how you work. Be authentic. Provide value. Be consistent. Consider using video to bring brand awareness to your company. SOCIALS: Website: www.clairejefford.com Facebook: Claire Jefford Consulting Instagram: @clairejefford Youtube: Claire Jefford REFERENCES AND RESOURCES: Profit First by Mike Michalowicz  A Well Designed Business by LuAnn Nigara PIAC EP. 40 Kolleen Losch - Listen Today Interior Design Business Strategies - Join Today Build A Profitable Business for Interior Designers and Workrooms - Join Today

In this episode Claire Jefford and I will discuss how she markets her Interior Design Business. Join us as we talk about how to become more compelling in your marketing by exploring what works for you.

There are lots of options when it comes to promoting or building a community around your Interior Design Consulting Business. But one of the newest and best ways is through broadcasting short videos via IGTV (InstagramTV). One designer who is doing amazing things on IGTV is Claire Jefford. Claire owns and runs her own award-winning Interior Decorating firm and is also an Interior Design Business Coach. She is passionate about marketing, creating videos, and having organized processes to fuel her business success. One of the greatest things about her is her authenticity: she openly shares decorating tips, design advice, and proven strategies for running a business on her IGTV and YouTube channels for anyone to learn from. In this conversation, Claire shares her IGTV story, explains why anyone can get started (and why nobody has an excuse not to), and walks through IGTV best-practices and a whole lot more. What You’ll Hear On This Episode of Wingnut Social [0:45] Who is Claire Jefford, and why does she record video with no pants? [5:01] What IS IGTV and why does Claire know so much about it? [5:59] Creating an IGTV channel is not all that hard [8:28] BEWARE the difference in aspect ratio: you’re going vertical [9:30] How the geniuses at Instagram made us post fresh content [14:37] The differences in Claire’s strategy for IGTV vs YouTube [20:35} Are Instagram Stories and IGTV redundant? [23:40] Do lighting and audio matter on IGTV? [26:20] Mistakes Claire has made that have taught her how to do it right! Connect with Claire Jefford www.ClaireJefford.com Claire on Instagram: @ClaireJefford The Interior Design Business Strategies Facebook group (ask to join) Claire on Facebook Claire on Pinterest YouTube: Claire Jefford - Colour/Decorating Tips (link here) YouTube: Claire Jefford Coaching - for Business Advice (link here) Resources & People Mentioned IGTV Instagram Instagram Stories YouTube The “Swipe Up” feature on Instagram to add links to your posts Madalyn Sklar Canva - for creating cover art, etc. - FREE Creating engaging video content has never been easier IGTV is changing the way creators are able to share their expertise and engage with those who are interested in the topics they speak about. Claire Jefford knows it to be true from her own experience. Before IGTV, her primary experience with video has been on YouTube, but she’s found that IGTV enables her to provide content and interact with her audience in ways she has never been able to do on YouTube. As an interior design consultant, Claire shares more than just her expertise relating to color and design, she also teaches other designers how to run their Interior Design Consultation businesses more efficiently, find and engage with clients, and make the most of every opportunity. One way she’s doing it these days (with great results) is through IGTV. You can hear what she’s doing and how she’s doing it on this episode of Wingnut Social. You don’t need expensive equipment or a professional appearance for IGTV The Interior Design Consulting industry does have a professional look to it - absolutely. We specialize in making things beautiful. But don’t let that mindset convince you that you’ve got to invest lots of money into starting an IGTV channel. You don’t. In this conversation with Darla, Claire explains how easy it is to set up your own IGTV account, the kind of equipment you need to do it well (it can cost less than $25), and why she sometimes broadcasts without putting on makeup first, and even on one occasion - without her pants. Claire is an engaging and funny lady, so be sure you take the time to listen. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website MOVIE: The Breakfast Club MOVIE: The Bridges of Madison County Subscribe to The Wingnut Social Podcast on iTunes, Google Play, or Spotify

Kajsa Krause and Tracey Sawyer: International Hospitality Design Today in The Lounge, Nick chats Veronika Miller, the founder and CEO of Modenus and Official Media Partner with KBIS. Veronika will discuss her collaboration with KBIS and the line-up of events at KBIS 2018. Then stayed tuned for Nick's conversation with Kajsa Krause and Tracey Sawyer of Krause Sawyer at the Porcelanosa showroom in NYC. The duo will discuss their partnership, their love of travel, and how they created their niche in the hospitality sector. About Modenus Veronika Miller is the founder and editor inchief of  Modenus, a comprehensive digital resource for design professionals and design enthusiasts. Modenus began in 2009 and added a social media component known as the Blog Tour in 2011. The goal of the Blog Tour is to bring both people and brands together. The following year KBIS approached Modenus to help them connect with the design community, to build a bond and to reach design professionals who were not necessarily engaged in the kitchen and bath industry. After this initial contact Modenus became an official media partner with KBIS. This January will mark their 6th Blog Tour together. The Blog Tour has been hugely successful for Modenus. They have a community of about 250 bloggers who they reach out to for recommendations on what/who is new and interesting. These nominees are then narrowed down and the final blog tour participants are selected. In addition to the Blog Tour, each year Modernus compiles a Top 100 Influencers list, which again, is entirely community driven. Reaching out to the design community provides an endless resource for continued networking and education.                       KBIS and Modenus KBIS 2018 will kick off with a networking event entitled Champagne and Cupcakes on Tuesday, January 9th from 9:30-10:30 am. Hosted by Modenus, this invitation-only event will feature media influencers, designers, and media to celebrate the beginning of KBIS. Healthy cupcakes and a little bit of bubbly will be on the menu to honor their sponsor, Signature Kitchen, a new luxury division of LG, whose mission is focused on living well and living in a healthy way. There will also be giveaways, speakers and an introduction by Brian Pagel, VP of Kitchen and Bath division at Emerald Expositions. There will be many design events, speakers, and educational opportunities at KBIS. Jaime Derringer from Design Milk will be teaming up with Modenus at the lounge cafe, Design milk x Modenus Talk lounge. Mirroring the format at Wanted Design in NY, the lounge cafe will provide a relaxed atmosphere with refreshments, phone charging stations and an opportunity for everyone in the room to talk and share their thoughts. The event will also be streamed on Facebook live. Claire Jefford will also be hosting an event with several design influences that will cover the topics of Technology and How It Relates To Design and Social Media Do's and Don'ts. This Old House will cover topics on skilled labor global design and working remotely and The Good Home Redux will cover the impact of design on wellness and sustainability. Navigating KBIS For those new to KBIS, the large scale of the show can be overwhelming. Bring comfortable shoes and be prepared to walk. The dress code is business casual, most attendees wear jeans and polo shirts, with a few designers choosing to dress up. It is about one mile between halls. Veronika recommends starting at West Hall, which is the main area that houses the bigger brands and follows a more traditional format. Plan on spending an entire day there. On a separate day, focus on the North and South Halls, where the stage, discovery district, which houses the smaller up and coming brands, the Modenus lounge and an outdoor area with catering can be found. Plan about 15-20min to get to where you are going. On Wednesday, be on the lookout for Design Bites. Similar to speed dating, Design Bites give exhibitors an opportunity to d...

Kajsa Krause and Tracey Sawyer: International Hospitality Design Today in The Lounge, Nick chats Veronika Miller, the founder and CEO of Modenus and Official Media Partner with KBIS. Veronika will discuss her collaboration with KBIS and the line-up of events at KBIS 2018. Then stayed tuned for Nick's conversation with Kajsa Krause and Tracey Sawyer of Krause Sawyer at the Porcelanosa showroom in NYC. The duo will discuss their partnership, their love of travel, and how they created their niche in the hospitality sector. About Modenus Veronika Miller is the founder and editor inchief of  Modenus, a comprehensive digital resource for design professionals and design enthusiasts. Modenus began in 2009 and added a social media component known as the Blog Tour in 2011. The goal of the Blog Tour is to bring both people and brands together. The following year KBIS approached Modenus to help them connect with the design community, to build a bond and to reach design professionals who were not necessarily engaged in the kitchen and bath industry. After this initial contact Modenus became an official media partner with KBIS. This January will mark their 6th Blog Tour together. The Blog Tour has been hugely successful for Modenus. They have a community of about 250 bloggers who they reach out to for recommendations on what/who is new and interesting. These nominees are then narrowed down and the final blog tour participants are selected. In addition to the Blog Tour, each year Modernus compiles a Top 100 Influencers list, which again, is entirely community driven. Reaching out to the design community provides an endless resource for continued networking and education.                       KBIS and Modenus KBIS 2018 will kick off with a networking event entitled Champagne and Cupcakes on Tuesday, January 9th from 9:30-10:30 am. Hosted by Modenus, this invitation-only event will feature media influencers, designers, and media to celebrate the beginning of KBIS. Healthy cupcakes and a little bit of bubbly will be on the menu to honor their sponsor, Signature Kitchen, a new luxury division of LG, whose mission is focused on living well and living in a healthy way. There will also be giveaways, speakers and an introduction by Brian Pagel, VP of Kitchen and Bath division at Emerald Expositions. There will be many design events, speakers, and educational opportunities at KBIS. Jaime Derringer from Design Milk will be teaming up with Modenus at the lounge cafe, Design milk x Modenus Talk lounge. Mirroring the format at Wanted Design in NY, the lounge cafe will provide a relaxed atmosphere with refreshments, phone charging stations and an opportunity for everyone in the room to talk and share their thoughts. The event will also be streamed on Facebook live. Claire Jefford will also be hosting an event with several design influences that will cover the topics of Technology and How It Relates To Design and Social Media Do's and Don'ts. This Old House will cover topics on skilled labor global design and working remotely and The Good Home Redux will cover the impact of design on wellness and sustainability. Navigating KBIS For those new to KBIS, the large scale of the show can be overwhelming. Bring comfortable shoes and be prepared to walk. The dress code is business casual, most attendees wear jeans and polo shirts, with a few designers choosing to dress up. It is about one mile between halls. Veronika recommends starting at West Hall, which is the main area that houses the bigger brands and follows a more traditional format. Plan on spending an entire day there. On a separate day, focus on the North and South Halls, where the stage, discovery district, which houses the smaller up and coming brands, the Modenus lounge and an outdoor area with catering can be found. Plan about 15-20min to get to where you are going. On Wednesday, be on the lookout for Design Bites. Similar to speed dating, Design Bites give exhibitors an opportunity to d...

Today we're chatting with Claire Jefford and getting the scoop on how she uses video in her interior design business.