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Welcome to Episode 186 of the Fully In It Podcast! Today I'm pulling back the curtain on my most recent business decisions and why I'm simplifying. I'm also sharing how I plan to market with no social media, and what it's really been like being back to work in my business with a new baby and 3 older kids. Buckle up! This is going to be a fun episode. Find me online:  Website Join my email list for weekly updates, tips, and encouragement for home, business, and motherhood.

Text Me!Episode 225 Sober Dating 101: How to Navigate Love Without Alcohol w/ Kate RiosIn episode 225 of the Sober Vibes podcast, Courtney Andersen welcomes Kate Rios to the show, and the ladies discuss dating sober. Dating sober doesn't have to be terrifying, and it might lead to better relationships. Kate Rios shares her eight-year sobriety journey and how she navigated the dating world without alcohol.Kate has been a part of the Sober Vibes community, and this is a listener's story!Favorite quote from the show- "If he can't plan a date, he can't plan a future!"What You'll Learn in This Episode:How to build confidence when dating without alcoholTips for handling the “Why don't you drink?” questionHow sobriety leads to deeper emotional connectionRed flags and green flags in sober relationshipsWhy sober sex can actually be betterKate's personal journey and insights from her sober love lifeThank you for listening! Connect with Kate:Instagram Resources Mentioned:Courtney's Website Join the Soberity Circle today with a 4-day Free trial. Ready to thrive in your alcohol-free life? Sober Vibes: A Guide to Thriving in Your First Three Months Without Alcohol is your step-by-step guide to navigating early sobriety with confidence.Grab your copy today!Thank you for listening! Help the show by Rating, Reviewing, and/or Subscribing to the Sober Vibes Podcast. Connect w/ Courtney:InstagramJoin the Sobriety Circle Apply for 1:1 CoachingOrder the Sober Vibes Book

Your brand isn't just about pretty colors and a new website. It's the foundation for your next million-dollar evolution. In this conversation with Dielle Charon, founder of The 23%, we take you behind the scenes of her complete business transformation from personal brand to community-focused powerhouse. Dielle knew she wanted more depth, more community focus, and a brand that could support her vision of creating a $10 million company. What she didn't expect was how the rebrand process itself would transform her identity as a business owner. Rather than micromanaging creative decisions, she trusted the process. She allowed Highflier Powerhouse to translate her business goals into strategic design choices. From the brand new business name to a new color palette, every element was intentionally crafted to support her future growth. The rebrand culminated in an emotional reveal at her live event, where clients opened gift boxes containing the new brand name - The 23%, representing the percentage of businesses owned by women of color. This strategic shift has already enabled Dielle to launch a membership, plan her first summit, create a merchandise shop, and set a billion-dollar client sales goal. As she puts it, "I have a completely different business now, and that's exactly what I wanted." Prefer to read the full blog? Check it out here!  In today's episode, we're chatting about: • Why Dielle chose to completely transform her brand after three million-dollar years • The identity exercises that happen throughout the rebrand process • How to build audience buy-in by revealing your rebrand strategically • The surprising discovery that Dielle's clients had generated over $35 million in sales • Why visionary leadership isn't about micromanaging creative decisions Connect with me:  Website Join our email list! Instagram Pinterest Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Embers of the World Tree is finally out, which means there are new decks to talk about! Whether you want to play something new or just want to know what to expect, we cover the emerging powerhouses of the meta so you're prepared for your next ladder session. News – 24:22 Patch 32.2.2 Shop Updates Decksplanations – 37:01 The new decks of the early meta Imbue Hunter Imbue Druid Dark Gift Rogue w/ Fyrakk Ashamane Rogue w/ Fyrakk (or with Fyrakk instead of Ashamane) Control Warrior The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your brand photo shoot doesn't have to be a big ordeal, unless you make it one. In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining. The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our Rebrand Experience campaign, we've guided countless clients through this process, providing support with everything from vision development to photographer communication. Our approach ensures you're set up for success regardless of your previous experience with professional photography. In this episode, I break down common mindset traps around photo shoots and explain why confidence isn't something you need before the camera, it's something that gets built right in front of it. This is just the first part of our three-part series, with upcoming episodes focusing on becoming the brand on set and navigating photo shoot logistics. In this episode, we're chatting about: • Why photo shoots are simply marketing activities, not high-pressure events • How to overcome the "I'm not ready yet" mindset trap • The difference between our guided photo experience and DIY approaches • Why your rebrand photo shoot is an opening opportunity for future visual content • How to show up as your next-level CEO identity during your shoot Connect with me:  Website Join our email list! Instagram Pinterest Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Your photo shoot is where your internal identity finally meets your external reality, transforming how you see yourself as a business owner. In this second episode of our mindset mini-series, I explore why professional brand photography is about so much more than getting marketing assets. When done right, your photo shoot becomes a transformational experience where you literally become your brand in the room. This identity shift happens before you even see the final images, as you step into the CEO energy you've been trying to embody all along. The truth is, many entrepreneurs delay photo shoots due to insecurities about weight, skin, hair, or overall appearance. Having guided countless clients through this process (and navigated my own insecurities), I can assure you that these concerns are normal but shouldn't stop you from capturing your current business era. Your audience isn't scrutinizing your appearance, they're connecting with your energy and the overall brand experience you're creating. You'll learn why your brand photos aren't about your body but about your energy, expertise, and the transformation you provide. This mindset shift will help you approach your next photo shoot as an opportunity to step into your next-level identity rather than a source of stress or anxiety. In today's episode, we're chatting about: • Why photo shoots are identity shifting exercises, not just marketing activities • How to show up confidently even when you're not feeling your best • The difference between how you see yourself and how clients perceive you • Why delaying photos until you're "perfect" limits your business growth • How our Rebrand Experience supports you through the entire photo process Connect with me:  Website Join our email list! Instagram Pinterest   Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Your photo shoot planning shouldn't take months! I pulled mine together in just four days without any stress. In this final episode of our mindset mini-series, I tackle the logistics drama that often surrounds brand photography. While many entrepreneurs believe they need to block off weeks or even months to plan a successful shoot, I'm sharing how I followed the exact same process we use for our Rebrand Experience clients to execute a seamless photo shoot in less than a week - all while managing client work and attending a conference. The key difference between overwhelming photo shoots and routine ones lies in having a clear framework. Our process includes a comprehensive photo brief, photographer selection based on specific criteria, location sourcing, shot lists, outfit suggestions, and styling support. By breaking the planning into manageable steps with clear expectations, what seems daunting becomes surprisingly straightforward. Most importantly, a rushed shoot with a clear vision will always outperform a long-planned one filled with indecision. The mindset around photo shoots is 80% of the labor - when you approach them as routine marketing activities rather than high-pressure events, the logistics fall into place naturally. In our Rebrand Experience, we handle these details for you, allowing you to focus on showing up as your best self. In today's episode, we're chatting about: • How to plan a professional photo shoot in just days, not months • Why clear direction matters more than perfect preparation • The exact process we use with clients to eliminate photo shoot stress • How to avoid the perfectionist trap that complicates photo planning • Why treating photo shoots as routine marketing activities transforms the experience Connect with me:  Website Join our email list! Instagram Pinterest   Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don't second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

It's a light news week while we're all waiting for The Embers of the World Tree to release, so we opened up the floor to our Discord to answer their questions! Find out what formats we'd like to see, how we talk about Hearthstone to the people in our lives, our favorite legendary cards of all time, and more! News – 18:34 Shop Updates Decksplanations – 22:06 Your questions! The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

If you've been noticing a receding hairline, thinning patches, or more strands in the shower than usual, you're not alone. Hair loss is something many of us start facing as we age—and it can really impact how we feel about ourselves. The good news? There are more effective, science-backed solutions than ever before. In this week's podcast episode, I'm joined by Dr. Alan Bauman, one of the most trusted names in the field of hair restoration. Dr. Bauman is a board-certified hair restoration physician with over 28 years of experience. He's the founder and CEO of Bauman Medical, an internationally recognized treatment center focused on hair loss—especially androgenetic alopecia, also known as hereditary male and female pattern hair loss. We're diving into: ✨ Why hair loss happens as we age ✨ What actually works to treat it ✨ How modern medicine is helping men and women 50+ restore their hair—and their confidence So if you've ever looked in the mirror and thought, “I wish I had that fuller, more youthful look again…” this episode is for you. Listen now and get empowered with real solutions. Come on in!   PS: Forward this episode to a friend and share the love!   In This Episode, You'll Also Learn… Why does thinning and shedding of the hair happen to people above age 55? How medical conditions and medications impact hair loss or hair problems.  How stress impacts our hair health. Links Mentioned in the Episode: Dr. Bauman's Website Join my FREE Masterclass:  "How to Stop the "Start Over Tomorrow" Weight Struggle Cycle and Begin Releasing Weight for Good." Sign up for the FREE HYPNOSIS DOWNLOAD : Shift Out of Sugar Cravings My book,  From Fat to Thin Thinking: Unlock Your Mind for Permanent Weight Loss (Includes a 30-day hypnosis process.) What would you love to hear about on the podcast?  Click here and let me know Subscribe to the email list so that you never miss an episode! Get more thin thinking tools and strategies

The Embers of the World Tree mini-set reveals dropped all at once this week, and we talk about the most interesting and/or confusing cards from the upcoming mini-set, so you're ready to hit the ground running when it releases on May 12th. News – 16:55 Patch 32.2 Known Issues Shop Updates Decksplanations – 32:34 Embers of the World Tree Superlatives Cards we can't wait to play with Cards we're scared of Cards we want to be good but aren't Cards we think are over/underrated Cards we just want to talk about The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your recycled launch content is costing you premium clients, even if you think it's working. As the founder of a seven-figure design agency, I've identified four clear signs that indicate it's time to reposition your brand for increased revenue. Whether you're experiencing stagnant sales, feeling disconnected from your audience, or preparing to launch new offerings, these indicators reveal when your current branding no longer aligns with where your business is headed. The first sign appears when you're looking to expand or pivot your niche - your visuals need to evolve alongside your messaging to create the right impact. The second sign is stagnant or declining sales, where you're working twice as hard but not seeing proportional results because your visuals don't reflect your current level of expertise. The third indicator is a neglected or disengaged community, often resulting from outdated visuals that fail to capture attention. Finally, if you're creating new offers or repositioning existing ones, a rebrand ensures your visual identity supports your evolution. In this episode, I break down our comprehensive Rebrand Experience process, which includes brand design, content strategy, photo creative direction, and website design - all the elements needed to reposition your business for increased revenue. Whether you're feeling stuck with your current branding or preparing for significant business growth, you'll learn why strategic visual identity is crucial for connecting with premium clients and commanding higher prices. In this episode, we're chatting about: • The four clear signs that indicate it's time to rebrand your business • Why visual branding needs to evolve alongside your business growth • How outdated visuals create objections that cost you sales • The complete framework for a successful rebrand experience • Why patchwork design solutions often lead to disappointing results Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

We complete our series of in-depth deck guides on the most powerful decks of the Into the Emerald Dream metagame with Ashamane Rogue! Plus, upcoming rule changes, new Hearthstone merch, and more! News – 24:46 Patch 32.2 New in-game event New Hearthstone Merch Decksplanations – 50:44 Ashamane Rogue Macro Gameplan Mulligans and Matchups Card Tips Alternate Builds The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Welcome to Episode 183 of the Fully In It Podcast! What's holding you back from the growth you want in your business? Are you struggling to take powerful, needle-moving action forward? Could it be a fear or falure or success? In this episode, I'm unpacking both, sharing examples for each, and impactful tips to help you confidently move forward.  Want to take this deeper? Join Expand Mentoring Membership, a group coaching program for inentional mom entrepreneurs that will help you break free of your fears and create the business you dream of for you and your family. Learn more about joining Expand here.  Find me online:  Website Join my email list for weekly updates, tips, and encouragement for home, business, and motherhood.

You don't need more opinions. You need a stronger relationship with your vision. In this coaching-focused episode, I dive deep into the concept of "visionary accountability" - the delicate balance between owning your creative direction and leveraging expert guidance. Whether you're working with coaches or hiring done-for-you services, many entrepreneurs find themselves caught in a frustrating cycle: asking for direction, then feeling disconnected from the advice they receive, ultimately losing trust in both the expert and themselves. The truth is, both extremes are problematic. Too much coaching keeps you in an endless loop of seeking clarity and validation, while too much done-for-you service makes you a passive participant in your own brand. The most successful client relationships happen in the collaborative middle ground, where you bring your vision and experts help bring it to life. Not where you abandon your instincts or micromanage every detail. In this episode, I break down how to build visionary accountability in your business, including how to make the most of coaching relationships, how to collaborate effectively with service providers, and most importantly, how to strengthen your relationship with your own intuition. Whether you're investing in coaching, done-for-you services, or both, you'll learn how to stay in the driver's seat of your business while maximizing the value of expert support. In today's episode, we're chatting about: • How to recognize when you're outsourcing your instincts for approval • The crucial difference between coaching and done-for-you services • Why the best client-provider relationships are collaborative, not passive • How to make aligned decisions even when they're unpopular • Practical ways to strengthen your self-trust while working with experts   Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

You will love Deanna Yates warm enthusiasm paired with her straightforward and practical advice. Deanna shares the importance of our mindset as we approach decluttering as well as the mindful perspective that will allow you to begin to create a life on your terms and feels rich to you.Join us for a real conversation about how to move to a clutter free lifestyle, keep what matters and shape your life so it fits you.Save 40% on Cozy Earth with code SIMPLECOZY hereFollow Deanna on InstagramDeanna's Website••• Join the this intentional life community hereInstagram @simpleintentional Read www.simpleintentional.com Want more support? Work with me one-on-one! Reach out at hello@simpleintentional.com

The Into the Emerald Dream meta is finally starting to settle, and with it comes a new deck staggering into the tavern: Drunk Paladin! We do our best to provide a sober analysis of how to play this deck without falling off the wagon. News – 21:02 Upcoming Features Update Battlegrounds Season 10 Reveal Shop Updates Decksplanations – 33:33 Drunk Paladin Macro Gameplan Mulligans and Matchups Card Tips Alternate Builds The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your marketing shouldn't be a surprise. Yet, most entrepreneurs wait until it's too late to evaluate what's not working. As we approach a new quarter, it's the perfect time to reflect on your current marketing strategy and performance. Instead of waiting six months or even a year to assess what's working, successful entrepreneurs use a strategic quarterly review process to identify patterns, make adjustments, and double down on what's generating results. The key to an effective marketing audit lies in asking the right questions: Has your audience grown? Did you take advantage of visibility opportunities? How did your launches perform? What was your capacity like during implementation? By examining both the numbers and your experience, you can identify exactly what needs to change - whether it's your content schedule, platform strategy, or overall marketing approach. In this episode, I break down my exact process for conducting a quarterly marketing audit, including how to analyze past performance, set realistic goals, and create a clear plan for the next 90 days. Whether you're feeling stuck with your current results or looking to build on recent success, you'll learn how to use data and reflection to create a marketing strategy that drives consistent growth. In today's episode, we're chatting about: • Why waiting six months to evaluate your marketing is costing you opportunities • How to identify which marketing activities are actually driving results • The crucial difference between sales metrics and marketing metrics • Why your content frequency matters less than your strategic approach • How to set realistic marketing goals for the next quarter   Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Now that we've settled into the "real" Into the Emerald Dream meta, we've gotten to know the decks that are strong and worth climbing with. So it's time for our first full decksplanations of the Year of the Raptor, focusing on Imbue Druid! News – 38:43 Known Issues Creative Director job opening Shop Updates Decksplanations – 52:32 Imbue Druid Macro Gameplan Mulligans and Matchups Card Tips Alternate Builds The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your small audience isn't a limitation, it's your greatest advantage for creating deep connection and driving sales. As someone who's built a thriving business with a modest following, I've discovered that campaign success isn't about audience size, it's about strategic re-engagement. Most entrepreneurs with small audiences make the critical mistake of recycling the same visuals, copy, and strategies, then wonder why their audience seems burnt out. The truth is, your audience isn't tired of buying from you; they're tired of seeing the same marketing approach. The key to transforming your small audience into engaged buyers lies in creating exclusive, limited-time experiences that feel custom-designed for this specific moment. By treating your campaigns with the same creative energy you'd give to a massive launch, you signal to your audience that they're valued. This means developing fresh visuals, implementing creative content series, and creating campaign-specific elements that make each offer feel new and exciting. In this episode, I break down exactly how to leverage your small audience for maximum impact, including practical strategies for re-engagement periods, visual reinvention, and creating exclusive campaign experiences. You'll learn why your creative blocks are actually revenue generators, how to stay fresh without burning out, and why your small audience deserves the same strategic attention as a much larger one. In today's episode, we're chatting about: • Why a small audience means bigger trust and attention (and how to leverage it) • How to visually reinvent your offer without changing the core product • The power of dedicated re-engagement periods before campaigns • Why creative content series outperform educational ones for engagement • How to maintain relevancy between launches without constant selling   Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Into the Emerald Dream only came out a week ago, but we already have a massive balance patch to address some of the popular decks in the format. We go over everything that's changing in the new patch along with our early impressions of what will be left in its wake. News – 20:58 Masters Tour Open Qualifiers Signups Plushie Zerglings! Decksplanations – 26:09 Patch 32.0.3 Nerfs Buffs Bug Fixes The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your high-ticket and low-ticket offers need completely different marketing strategies, but most entrepreneurs are treating them exactly the same. As the founder of a seven-figure design agency, I've mastered the art of marketing both premium services like our $15,000 Rebrand Experience and more accessible offers like our $2,000 Sales Studio. The key difference? High-ticket buyers make decisions based on trust in you as the expert, alignment with your values, and confidence in the experience, while low-ticket buyers focus on clarity, immediacy, and ease of entry. Your content strategy needs to reflect these fundamental differences. For high-ticket offers, focus on slow burning storytelling that showcases your thought leadership, behind-the-scenes processes, and personal brand. For low-ticket offers, create content that emphasizes intrigue, impulse, and bold transformation language that gets straight to the point. In this episode, I break down exactly how to position your personal brand to sell both types of offers successfully. You'll learn how to create sales pages that convert for different price points, develop visual strategies that align with each offer's positioning, and build a multidimensional brand that attracts both premium clients and volume buyers. In today's episode, we're chatting about:   • Why high-ticket buyers need different content than low-ticket buyers • How to structure sales pages for different price points • The visual strategy that works for premium versus accessible offers • Why your personal brand needs to be multidimensional • How to identify if your marketing is misaligned with your offer Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Happy Year of the Raptor! We talk about every deck that's good to play in the new post-rotation meta (and a few decks that aren't, er, fully baked yet). News – 23:42 Patch 32.0.1 Shop Updates Galore! Decksplanations – 37:01 Into the Emerald Dream First Week Decks New And Popular Old But Still Good New But Hipster Tier Fun The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

If you're exhausted by your marketing campaigns, you're probably falling into the trap of "Hail Mary marketing" without even realizing it. As the founder of a seven-figure design agency, I've identified a pattern that's burning out entrepreneurs and sabotaging their sales: marketing that positions your offer as the last hope for everyone. This desperate approach not only exhausts you but attracts the wrong clients who expect your offer to save them from everything. The real problem isn't that you're launching too frequently, it's how you're approaching those launches. When you're tired, you get lazy with creativity and start making dramatic claims, promising your offer will fix everything for everyone. This creates short-term spikes but long-term disengagement as your audience stops trusting your urgency. In this episode, I break down how to create sustainable, creative, and profitable campaigns that don't drain your energy. You'll learn how to rotate marketing styles, leverage pre-selling content, and build momentum between launches. Plus, discover how our Sales Studio can help you delegate your marketing assets so you can focus on what matters most: being creative and making sales. In today's episode, we're chatting about: • Why "Hail Mary marketing" is burning you out and attracting problem clients • How to rotate marketing styles to keep your audience engaged • The power of pre-selling content to warm up your buyers • Why your pre-launch period is draining your creative energy • How to build momentum between launches for sustainable growth   Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Your personal brand isn't just about being authentic - it's about being marketable. As the founder of a seven-figure design agency, I've developed a strategic framework for personal branding that goes far beyond basic aesthetics or sharing personal stories. Through four key content categories and core brand stories, we help clients create a personal brand that's both sustainable and profitable. The framework starts with identifying your content pillars, A.K.A: areas you're genuinely passionate about, skilled in, and want to be known for. For me, these include campaign marketing, agency building, design strategy, and aesthetic lifestyle. But the real power comes from aligning these categories with your values and core stories, creating a brand that's impossible to copy. In this episode, I break down my exact process for defining and developing a personal brand, including how to identify your content categories, craft your core stories, and create a brand persona that converts. Whether you're starting from scratch or ready to elevate your existing brand, you'll learn how to create a personal brand that's both authentic and strategically positioned for growth. In today's episode, we're chatting about: • The four content categories that define a strong personal brand • Why authenticity alone isn't enough for brand success • How to craft core stories that connect and convert • The difference between sharing your life and building a brand • Strategic frameworks for sustainable personal branding   Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience    

We're fresh off of Theorycrafting, with impressions of all of the cards that we got to try out on stream! Plus, we break down the massive balance change that's coming along with next week's patch. News – 12:53 Into the Emerald Dream Community Events and Balance Change Preview Prerelease Brawl Community Days Esports Open Qualifiers Balance Changes Decksplanations – 45:52 More Into the Emerald Dream cards! Mage Death Knight Priest The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Goog

Your perfectionism isn't making your marketing better, it's making you miss opportunities. As the founder of a seven-figure design agency, I've noticed a common pattern among clients: they're spending too much time overthinking creative decisions and not enough time ideating new possibilities. The truth is, creativity doesn't have to be slow, and quick decisions often lead to better results than endless refinement. Instead of giving yourself months to make creative choices, try setting strict deadlines and trusting your instincts. When you have five months to make a decision, you'll take five months. But when you have five days, you'll be amazed at how quickly your brain adapts and produces results. The key is shifting from execution mode to ideation mode, dedicating specific time for creative thinking rather than endless tweaking. In this episode, I break down how to make faster creative decisions without sacrificing quality, including practical exercises like lightning rounds and three-try limits. Whether you're struggling with content creation, launch planning, or general marketing decisions, you'll learn how to leverage creativity as a catalyst for action rather than a barrier to progress. In today's episode, we're chatting about: • Why creativity should speed up your progress, not slow it down • How to use time constraints to boost creative decision-making • The crucial difference between ideation and execution time • Practical exercises for faster creative thinking • Why your best ideas often come from quick decisions Connect with me:  Website Join our email list! Instagram Pinterest Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Our journey into dreamland continues as we discuss the new cards from Into the Emerald Dream revealed for five more classes! News – 18:05 Patch 31.6.3 Release the Raptor event Shop Updates Decksplanations – 25:54 More Into the Emerald Dream cards! Demon Hunter Hunter Rogue Paladin Warlock The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your content creation process shouldn't take hours. And if it does, you're doing it wrong. As the founder of a seven-figure design agency, I've mastered the art of creating converting content quickly. The secret lies in understanding which part of your process is actually slowing you down: ideation, creation, design, or scheduling. Once you identify the bottleneck, you can implement specific strategies to streamline that phase. Most entrepreneurs struggle with content because they're trying to ideate, create, and design all at once. Instead, I recommend separating these tasks into distinct phases and batching similar activities. For example, ideation should happen when you're fresh and creative, while design and scheduling can happen later with support from our Sales Studio team. In this episode, I break down exactly how to assess your content creation process and make it more efficient without sacrificing quality. Whether you're a busy parent, managing multiple businesses, or just tired of spending hours on content, you'll learn practical strategies for creating converting content fast. In this episode, we're chatting about: • The four phases of content creation and how to optimize each one • Why batching similar tasks leads to better, faster content • How to create a sustainable content calendar that actually works • The power of having clear content categories and formats • Practical tools for cutting your content creation time in half Connect with me:  Website Join our email list! Instagram Pinterest Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

We are so back! We break down the biggest Hearthstone esports announcement in years, and give you all the information you need to know to start preparing for open qualifiers. (Yes, you read that right!) Plus, more new Into the Emerald Dream cards, shop updates, and more! News – 13:00 Patch 31.6.2 Balance Changes announcement of an announcement Battlegrounds adjustments Bug Fixes Shop Updates Tournaments – 43:28 Esports is back! Open Qualifiers Seasonal Playoffs Seasonal Championships Worlds Decksplanations – 1:08:26 More Into the Emerald Dream cards! A nutty Paladin card Druid Warrior Shaman Remaining Neutrals The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your recycled content and repetitive sales pitches have trained your audience to ignore you - but it's not too late to turn things around. As the founder of a seven-figure design agency, I've mastered the art of re-engaging dead social media accounts. The truth is, most entrepreneurs don't need to start over on a new platform or create more content. They need a strategic approach to winning back their audience's attention through creative, exclusive content that sparks curiosity. Through our proven 30-day re-engagement framework, we help clients transform their social media from ghost towns into thriving communities. The key isn't posting more frequently. It's about saying yes to creative ideas, creating platform-exclusive content, and mastering the art of subtle selling instead of constant direct pitches. In this episode, I break down exactly how to revive your social media account, including when to stay versus start over, how to create content that re-engages your audience, and why your CTAs need variety. Plus, learn about our newest offer, Sales Studio, where we provide done-for-you design, content classes, and short-form video editing to help you bridge the gap between marketing strategy and execution. In today's episode, we're chatting about: • The four questions to ask before abandoning your current platform • Why your audience stopped engaging (and how to win them back) • How to create 30 days of fresh, engaging content • The power of platform-exclusive content for re-engagement • Strategic CTAs that spark curiosity and drive action   Connect with me:  Website Join our email list! Instagram Pinterest Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

We take you on a guided tour Into the Emerald Dream, which also happens to be the next Hearthstone expansion! We cover everything you need to know, including the new Imbue and Dark Gift keywords, and WickedGood and Edelweiss try to figure out if Druid or Rogue will abuse more of the new legendary minions. News – 18:22 Patch 31.6 Known Issues Shop Updates Decksplanations – 54:33 Into the Emerald Dream Imbue Dark Gifts Choose One Dragons Legendaries The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your love-hate relationship with social media is costing you more opportunities than you realize. As the founder of a seven-figure design agency that built its success through Instagram, I've watched countless entrepreneurs try to escape social media marketing. The truth is, if you're planning to run an online business, you need to work through your thoughts about marketing yourself online - because the platform changes won't stop with Instagram. Whether it's FTC regulations affecting email marketing, YouTube algorithm updates, or LinkedIn's latest features, there's always going to be the "next big thing" in social media. The key isn't to fight it or hate it - it's to choose your hard and love your hard. After making multiple six figures from Instagram without a huge following, I've learned that success comes from understanding what your current audience wants and strategically attracting new people. In this episode, I break down why you actually hate social media and how to shift your perspective to see it as an opportunity rather than a burden. You'll learn practical strategies for overcoming burnout, creating sustainable content, and building a platform that serves your business rather than drains your energy. In today's episode, we're chatting about: • Why your hate for social media is deeper than algorithm changes • How to identify the root cause of your social media burnout • The three essential elements every marketing platform needs • Why switching platforms won't solve your underlying issues • Practical steps to make social media work for your business, not against it   Connect with me:  Website Join our email list! Instagram Pinterest Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

Happy New Year! The crew breaks down everything you need to know about Year of the Raptor, including what's rotating, what's changing in the Core set, and what new features you'll have to look forward to in the coming months. News – 13:30 Patch 31.4.3 Year of the Raptor! Unleash the Raptor in-game event New game board Core set changes Esports 2025 announcement Patch timing Shop Updates Decksplanations – 34:47 Core Rotation Overview Cards rotating out of Standard Core cards leaving and returning Changes to core cards What to expect for each class The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

We just generated the same revenue in one campaign that we made all of last year and I'm sharing exactly how we did it. After years of running our signature Rebrand Experience as an evergreen offer, we decided to shift to a campaign model for 2025. The results were incredible: a six-figure campaign, nearly 100 registrants for our free training, and more qualified leads than ever before, all with an email list of just 400 people and 2,500 Instagram followers. The secret wasn't in creating more content. It was in creating strategic exclusivity. By focusing on re-engaging our existing audience, offering campaign-only perks (including covered photoshoot costs), and maintaining different content strategies across platforms, we created genuine urgency that converted cold leads into excited clients. In this behind-the-scenes episode, I break down our entire campaign strategy, from pre-launch engagement to sales call success rates. Whether you're considering shifting to a campaign model or just want to understand how to create real urgency in your marketing, you'll learn exactly what worked, what didn't, and what we're changing for next time. In today's episode, we're chatting about: • How we re-engaged our audience before launching the campaign • Why website optimization was crucial for converting cold leads • The exact email strategy that drove consistent sales • How we structured our campaign-only perks for maximum impact • Key lessons learned for future campaign planning   Connect with me:  Website Join our email list! Instagram Pinterest Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience   Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer  Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

We discuss the ramifications of this week's small balance patch, and then help you learn how to play one of the decks that benefitted from Fizzle's infinites going to the great beyond, Location Warlock! News – 14:28 Patch 34.4.2 Shop Updates Decksplanations – 37:59 Location Zerg Warlock High Level Gameplan Mulligans and Matchups Card Choices The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

People want to love watching you sell. But your current marketing strategy might just be turning them off! As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to. In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more sophisticated than ever at recognizing (and scrolling past) obvious sales tactics. The secret lies in showcasing your expertise, creating strategic suggestions, and sparking curiosity in ways that feel natural and engaging. It's like quiet luxury. Your audience knows it's premium, but it doesn't need logos plastered everywhere to prove it. This approach turns audience members into clients and keeps them engaged even after they've bought from you. In this episode, I break down the four-step framework for mastering subtle selling across all platforms. Whether you're struggling with engagement on Threads, feeling salesy in your stories, or just ready to elevate your marketing strategy, you'll learn how to sell in a way that makes your audience want to keep watching. In today's episode, we're chatting about: • Why traditional direct selling won't work in 2025 • The four-step framework for subtle selling that converts • How to showcase your expertise without being pushy • Why your CTA doesn't always need to be a sales link • Practical examples of subtle selling across different platforms Connect with me:  Website Join our email list! Instagram Pinterest   Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

The Zerg Rush dominated the first few days of the recent meta, so we take some time to discuss two of the Shaman decks that are doing their best to stem the tide, whether you want to just hit the opponent faster than they can hit you, or win as slowly as Terranly possible. News – 29:03 Patch 34.4.1 Shop Updates Decksplanations – 32:26 How to Shaman in Starcraft Infinite Terran Tempo Terran The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox.   In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients.   The truth is, most entrepreneurs are still using photos from three years ago, recycling the same content, and wondering why their marketing isn't working. Our Rebrand Experience clients have discovered that strategic visual branding doesn't just elevate your image, it fundamentally changes how clients perceive, engage with, and buy from your business.   For a limited time, we're offering $3,000 off our signature Rebrand Experience, plus including professional photo shoot costs (a first-time offer). If you're ready to stop losing premium clients to poor branding and position yourself as the only choice in your industry, this episode will show you exactly how our framework creates lasting results.   In today's episode, we're chatting about: • Why DIY branding is costing you high-ticket clients • How strategic photos and websites double launch revenue • The three pillars of a premium brand that converts • 4 client case studies that prove the power of rebranding • Why 2025 success requires more than just good content   Connect with me:  Website Join our email list! Instagram Pinterest Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass   Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

Your recycled launch content is costing you premium clients, even if you think it's working.

Your website should be making sales while you sleep. But if you're putting your website on the backburner, it's probably costing you premium clients. As the founder of a seven-figure design agency, I've watched countless businesses struggle with outdated websites or rely too heavily on social media. The truth is, your Instagram content alone isn't enough - especially if you're targeting high-ticket clients who need more context before making a buying decision. I've seen firsthand how a strategic website can transform your marketing efforts. Our clients are booking sales calls with better-qualified leads, spending less time explaining basic service details, and converting customers even during vacation breaks. The key isn't just having a website - it's about creating a digital home that works as your 24/7 salesperson. In this episode, I break down exactly how to make your website your most powerful marketing asset in 2025. From strategic layouts to content planning, you'll learn why basic landing pages aren't enough and how to create a website that actually converts your ideal clients.   In today's episode, we're chatting about:  Why Link Trees and basic landing pages are costing you premium clients  How to structure your website to pre-qualify leads before sales calls The crucial difference between website content and social media content Why your website should be your first point of contact (not Instagram)  Strategic layouts that guide visitors toward conversion Connect with me:  Website Join our email list! Instagram Pinterest   Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass   (Don't publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience   Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

Flute 360 | Episode 316: A Flutist's Guide to Authentic Branding - Winning Clients by Showing Up Authentically with Demitris Maddox In this value-packed episode, Demitris Maddox joins us to discuss how flutists and music educators can authentically present themselves online to attract the right students and clients. Demitris breaks down the art of connecting through email, website copy, and video content to create a magnetic presence that reflects your unique teaching style. Learn actionable tips to build genuine relationships and grow your studio by showing up authentically, both online and in-person. Whether you're a flutist navigating the competitive teaching market, or simply looking for ways to stand-out as an educator and entrepreneur, this conversation is overflowing with insights to help you thrive! Main Points: How to write authentic and engaging emails to open doors to new opportunities. The importance of balancing credentials with personality in your online presence. Why conversational website copy connects better than overly formal bios. Using video to highlight your unique teaching style and philosophy. Tips for overcoming fear and stepping outside your comfort zone to market yourself authentically. Resources: Demitris Maddox's Quick Website Tips Checklist – Download Here! Demitris Maddox's Website Join the Flute 360 Accelerator Program! Date: Saturday, January 25, 2025 Time: 11 AM to 1 PM CT Location: Zoom Guest: Liz Walker This isn't just another flute program—it's your gateway to holistic growth! Imagine leaving toxic environments, finding your unique flute voice, confidently showing up online, and empowering both yourself and your students. Spots are limited, so click this link to secure your place today. Make 2025 the year you transform your flute journey! Program Benefits Include: Access to masterclasses, masterminds, book clubs, and pocket coaching. Guidance to grow your artistry, teaching, and career. A supportive community of like-minded flutists to help you thrive. Practical tools to help you step into your full potential. Follow Heidi! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group! Join the Flute 360's Accelerator Program Here! TIER 1 for $37 TIER 2 for $67 TIER 3 for $97

It's a very light news week, so Professor Magesa calls class to session to teach you how to win more games of Hearthstone by managing your cognitive load better. News – 23:46 Just shop updates Decksplanations – 26:13 Improving Your Mental Game, Part 1: Working Memory Reducing Cognitive Load Getting better at learning Hearthstone How does tilt figure into all this? The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

Your brand's success in 2025 depends on knowing exactly when to pivot and reposition. After years of helping clients transform their businesses through strategic rebranding, I've identified four clear indicators that it's time for a change. Most business owners overlook these critical signs until their revenue takes a serious hit. These warning signals include an outdated niche, stagnant sales, and a disconnected community.  But how can you actually pinpoint "an outdated niche" as the root of the problem? With people coming at business owners from all sides with "solutions," it can be hard to decipher what problem we need to tackle first. This episode will help you get to the heart of your low or stagnant revenue.  Our Rebrand Experience clients have consistently proven that strategic repositioning goes far beyond surface-level design updates. By aligning their visual identity, messaging, and marketing strategy with their new direction, they've doubled launch revenues and created additional six-figure income streams. In this episode, I'm breaking down the exact signs to watch for and sharing how to time your repositioning for maximum impact. Whether you're launching new offerings or feeling stuck in your current marketing approach, you'll learn why early adaptation always pays off in business growth.   In today's episode, we're chatting about:    Why changing your niche isn't just about your "I help" statement  The crucial difference between a sales problem and a marketing problem  How the Instagram algorithm has changed community engagement Why your old content strategy isn't working anymore The perfect timing to launch new offerings alongside a rebrand for maximum revenue impact Why waiting to reposition could be costing you premium clients and higher-ticket sales Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

The marketing trends that worked in 2024 won't get you the same results in 2025. In this episode, I'm breaking down the major shifts I see coming in marketing, design, and business strategy. We're answering questions like "why is cozy short-form video replacing overly curated content?" And why I'm willing to bet that YouTube is going to be making an unexpected comeback. After a year of tracking and predicting quarterly trends, I'm willing to hang my hat on subtle selling as the new way forward, especially on platforms like Threads. I'm also sharing why being back in your marketing (instead of relying on repurposing) will be crucial for success in 2025. Brand refreshes are replacing complete rebrands as the go-to strategy for staying relevant, and I'm explaining exactly why you'll need at least two photo shoots per year to keep up. Plus, I'm diving into why done-for-you services are making a major comeback and how to position yourself for this shift. If you're tired of following outdated trends or struggling to stand out in your market, this episode will give you the insider insights you need to stay ahead of the curve. I'm sharing specific strategies you can implement now to prepare for these upcoming shifts in the market. We're chatting about:  Why cozy short-form video is replacing curated content (and how to adapt)  The unexpected return of YouTube and how to leverage it How subtle selling is transforming platforms like Threads Why brand refreshes are becoming more important than complete rebrands The rise of in-house creatives versus traditional agency models Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

They say the holidays are always hectic, and that's extending even into the world of Hearthstone! There's a balance patch to discuss, we have a new World Champion, and then we take some time to break down one of the new decks to benefit from the recent nerfs, Discover Hunter! News – 17:12 Patch 31.2.2 Standard Nerfs Wild Nerfs Buffs Arena Blizzard end of year review PSA about Death Knight runes Music from the Tavern Final TempoStorm Meta Snapshot Tournaments – 51:18 World Championship Recap! Decksplanations – 1:14:49 Discover Hunter Macro gameplay Mulligans and matchups Card choices The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

It's World Championships week! We break down all the decks and lineups you'll see this weekend, and then Magesa teaches you how to get a little bit closer to that level of play by focusing on playing more aggressively (even if you're a degenerate control player). News – 15:52 Client Stability Patch Bob's Holiday Bash is live! Earn 6 packs from Twitch Drops during the Hearthstone World Championship Tournaments – 25:14 World Championship Lineups! Decksplanations – 41:25 Be Aggressive! B-E Aggressive! Why you should go face more How to be less greedy Playing to your outs Why this matters (even if you play control) The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

“If you've been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter.  My podcast producer, Sarah Heeter, joined me for today's episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She's also a member of Launch Your Box.  If you're wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you're wondering if there's room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts!  There are several benefits to podcasts when it comes to connecting with your audience.  Podcasts meet people where they are. They lend themselves to being interrupted - it's easy to stop a podcast when needed and get right back to where you left off.  Podcasts allow listeners to multitask. They listen while driving, cleaning, exercising, and more.  A podcast mimics the intimacy of a phone call - you're talking to your audience for 25-40 minutes per week.  Unlike social media posts, reels, and videos, podcast episodes live forever!  It can be daunting to think about what you would talk to your audience about each week. Many people worry they'll run out of things to say. If you're serving your niche, and know your audience well, that shouldn't be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself:  What keeps my ideal customer up at night?  What answers are they searching for on Google?  What is their support system like?  What is their value system?  What are their highest priorities?  Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started.  Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it's very possible to DIY your podcast.  Important Links:  6 in 60 Workshop Find and follow Sarah Heeter:  Sarah Heeter on Instagram Sarah Heeter's Website   Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

We're back from the holiday break (well, most of us, anyway), and there's a lot to talk about, from a new Twist season, to actual news about the upcoming World Championships, to how to play one of the new decks from The Great Dark Beyond, Libram Paladin! News – 21:56 Patch 31.2 Patch 31.2.1 China Server Legends Update Shop Updates Tournaments – 55:16 Worlds Dates and Competitors Revealed! Decksplanations – 1:00:34 Libram Paladin Macro Gameplan Matchups and Mulligans Micro Gameplay and Card Choices The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

If you weren't over the moon for the Great Dark Beyond meta at launch, you'll be happy to know that nearly thirty cards were changed in this week's balance patch. We break down what got better, what got worse, and what you should play in this brand new universe of decks. News – 25:28 Battlegrounds Season 9 Shake Shack x Warcraft (in London) Shop Updates Decksplanations – 49:08 Patch 31.0.3 Nerfs Buffs Bug Fixes The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google

There was so much news released from the Warcraft 30th Anniversary Direct that we spend most of the episode covering it! We map out everything that we found out is happening over the next year, starting with a Starcraft mini-set and taking us through all three expansions in the Year of the Raptor and big changes coming to Arena. Plus: China Worlds quallifiers, new Hearthstone merch to look out for, and more! News – 28:26 Warcraft 30th Anniversary Direct Heroes of Starcraft Arena updates Year of the Raptor Warcraft Anniversary Event New Hearthstone merch! Patch 31.0.2 Tournaments – 1:18:10 China Server Worlds Qualifiers Coin Concede Listener Series Top 8 The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon Join our community chats in our Discord channels and write in to our Email Follow us on Twitter as well as like share and follow us on Facebook Save our RSS feed or subscribe to us on iTunes or Google