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With rumblings of a new expansion on the horizon, we take a break from covering the Standard meta, and are joined by streamer and Coin Concede producer Mae to talk about the Wild format, why it's not as scary as it seems, and why it might just be the way to keep Hearthstone fresh when it starts to feel stale. News – 46:38 New expansion teaser 32-bit operating system support ending Decksplanations – 51:05 Why play Wild? Wild meta overview Inexpensive decks to craft Tips and tricks for getting started The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, and help support the show in the process!  

In 1972, Curtis Mayfield was tasked with scoring a gritty blaxploitation film. Instead of just providing background music, he delivered a socially conscious, funk-driven opus that completely eclipsed the movie it was written for. Super Fly is a cinematic triumph of lush orchestration, biting commentary, and unstoppable grooves. This week, the Random Album Generator drops us into the gritty streets of 1970s soul with one of the greatest soundtracks ever recorded.Inside This Episode:Side A Reaction: We are splitting this tight 9-track masterpiece right down the middle. If you're spinning this with us, hit pause after track four, "Junkie Chase." Jeremy and Jon react to Mayfield's soaring falsetto, the incredible wah-wah guitar work, and the undeniable swagger of "Pusherman."5 Fast Facts: We uncover how Mayfield essentially argued against the movie's message through his lyrics, the staggering financial success of the record, and the groundbreaking business moves behind the scenes.Side B & Final Thoughts: We flip to Side B and discuss the legendary title track and the lush, romantic arrangements of "Give Me Your Love." Does Super Fly stand alone as a perfect album even if you've never seen the film?The Verdict & Standout Tracks: Jeremy and Jon lock in their 3 essential tracks. Is this the absolute pinnacle of 70s soul music?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

We're on the verge of getting the first-ever class sets in Hearthstone, and we have breakdowns of everything that Druid, Hunter, Paladin and Mage will be doing next to help you get the jump on your opponents. Plus the latest balance changes and more! News – 13:22 Balance changes Prescient Slitherdrake Flight Maneuvers Decksplanations – 22:56 Class sets! Druid Hunter Paladin Mage The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

If you want to know exactly when the 1960s British Blues explosion caught fire, look no further than this 1966 landmark. Fresh off his departure from The Yardbirds, a young Eric Clapton teamed up with blues purist John Mayall to record what is widely considered the most influential guitar album of the decade. This week, the Random Album Generator gives us the legendary "Beano Album," the record that officially launched the "Clapton is God" era.Inside This Episode:Side A Reaction: We are splitting this 12-track blues masterclass right down the middle. If you're spinning this with us, hit pause after track six, "Double Crossing Time." Jeremy and Jon react to that massive, aggressive guitar tone that changed rock music overnight and John Mayall's steady, authentic leadership.5 Fast Facts: We uncover the story behind Clapton reading a comic book on the album cover, the exact amplifier combination that defined rock and roll, and the tragic mystery of the stolen "Beano Burst" guitar.Side B & Final Thoughts: We flip to Side B and discuss Clapton's vocal debut, the ferocious instrumental "Steppin' Out," and how this one album essentially laid the groundwork for Cream, Led Zeppelin, and heavy metal.The Verdict & Standout Tracks: Jeremy and Jon lock in their 3 essential tracks. Does this iconic blues record hold up against the test of time, or is it strictly for guitar nerds?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

There's a lot to keep up with now that the Cataclysm meta is stabilizing, but what if you're trying to juggle your climb with ::waves hands:: everything? We have some tips to help keep your skills sharp even when you're not feeling your sharpest. Plus, patch 35.2, Masters Tour recap, and more! News – 24:24 Patch 35.2 Known issues Whitemane portrait update Tournaments – 50:09 Winter Masters Tour Championship Recap Decksplanations – 58:33 Keeping Up With the Game When You Can't Keep Up With Anything How do you determine what level of engagement is right for you at different points in time and maintain a healthy ebb and flow? When you do have less time or motivation to engage, how do you remain competitive (to the extent you want to) and more importantly continue to have fun? What about keeping up with events, rewards, etc.? What are some ways you might fit games and content in during busier times? What's the biggest bang for your buck in terms of outside-of-game HS content and community? What if you've been out for a little while and want some tips for getting back into things? What if you want some tips to manage playing too much? The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

What happens when a studio prodigy locks himself in a room and decides to play literally every instrument himself? You get Todd Rundgren's sprawling 1972 double album, Something/Anything?. It's an audacious, chaotic blend of perfect power-pop, blue-eyed soul, and bizarre studio experiments. This week, the Random Album Generator serves up a 25-track masterclass in pure musical ego and undeniable genius.Inside This Episode:First Half Reaction: This is a massive double LP, so we're splitting it right down the middle at the end of Disc 1. If you're listening with us, pause after track 13, "Slut." Jeremy and Jon react to the sheer ambition of Rundgren acting as a one-man band, tackling the flawless pop of "I Saw the Light" and the lush, layered ballads.5 Fast Facts: We uncover the insane logistics of tracking every instrument alone, why "Hello It's Me" is actually a cover of his own teenage band, and the hilarious spoken-word studio games Todd hid in the mix.Second Half & Final Thoughts: We flip to Disc 2 and discuss the wild tonal shift of Side 4, where Todd finally brings a full band into the studio for a live, unpolished jam session.The Verdict & Standout Tracks: Narrowing down 25 songs to just 3 standout tracks is brutal, but Jeremy and Jon make their picks. Is this double album a no-skip classic, or does it desperately need an editor?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

We've had about a week to settle into the post-balance change meta, and we're very impressed with the new End of Turn Paladin. By the time the episode is over, you will be too! Plus, the new Battlegrounds season, overview of decklists from the Winter Masters Tour Championship, and more! News – 16:39 Battlegrounds season 13 New keywords Trinkets New Minions New Heroes Tournaments – 23:48 Winter Masters Tour Championship Decklists Decksplanations – 45:18 End of Turn-adin https://oembed.libsyn.com/embed?item_id=40736250 The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Cataclysm's first balance patch is here, and Imbue Druid is gone, so what should you play now? We break down Herald Shaman, one of the winners of the recent balance patch, to get you started off right. Also, we break down the design team's new video, preview Winter Championships, and more! News – 15:17 Patch 35.0.3 Standard balance changes Wild balance changes Big fixes and improvement Winter Championship Preview "Inside the Tavern" Video Decksplanations – 1:08:47 Herald Shaman The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Recorded in just two midnight sessions with nothing but a guitar, a piano, and a single microphone, Nick Drake's Pink Moon (1972) is a haunting departure from the lush orchestrations of his earlier work. It's a record of absolute solitude—stripped of all artifice and reduced to its barest essentials. This week, the Random Album Generator finds the quietest masterpiece in the folk-rock canon.Inside This Episode:Side A Reaction: This record is famously short, so we're moving quickly. If you're listening with us, pause after track five, "Hazey Jane II." Jeremy and Jon react to the eerie intimacy of Drake's vocals and his incredible, intricate guitar work.5 Fast Facts: We uncover the mystery of how these tapes were delivered to the label, the "one-piano-overdub" rule, and how a car commercial 27 years later turned this forgotten record into a cult phenomenon.Side B & Final Thoughts: we finish the final six tracks and discuss the heavy silence that follows the closing notes. Is this an album of despair, or is there a hidden light in the minimalism?The Verdict & Standout Tracks: We pick our top 3 essential tracks. Does Pink Moon earn a permanent spot on the "Essential Vinyl" shelf?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

In 1994, The Tragically Hip were the biggest band in Canada, but instead of playing it safe after the massive success of Fully Completely, they went to New Orleans to get weird. The result was Day for Night—a dark, swampy, and deeply poetic record that traded stadium anthems for atmospheric tension. This week, the Random Album Generator dives into the shadows of Gord Downie's most cryptic and compelling songwriting.Inside This Episode:Side A Reaction: We split this 14-track behemoth right down the middle. After the first seven tracks, Jeremy and Jon react to the "wall of sound" production and the immediate power of the opening tracks.5 Fast Facts: We uncover the lore behind the New Orleans recording sessions, the SNL performance that almost broke them in America, and the surprising cinematic inspiration behind the album title.Side B & Final Thoughts: We finish the record and discuss whether the Hip's experimental shift paid off, or if the album's murky mix buries the melodies.The Verdict & Standout Tracks: Jeremy and Jon each select their 3 essential tracks from the record. Finally, we answer the big one: Would we listen to Day for Night again?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

Happy New Year (of the Scarab)! We run down all the decks of the very early meta, and give you recommendations, whether you're looking to climb quickly, just try fun cards, or anything in between. News – 32:53 Patch 35.0.1 Returning Players' Guide Dragonflight Recruitment Update Tournaments – 48:31 Winter Playoffs Recap Decksplanations – 57:07 New meta decks Old and Busted New Hotness New and Playable Tier Fun The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

I'm tackling the number one question I hear from my clients all the time: "Why isn't my post doing well?" Most of the time we want to blame the algorithm, say our audience is disengaged, or convince ourselves our offer isn't good enough. But the real issue? We're reacting emotionally instead of diagnosing our content like strategists.  What I cover in this episode: Why you need to stop treating underperforming posts as personal failure and start getting curious instead The ABC Funnel: every piece of content should either Attract, Build, or Convert — and why assigning one clear purpose to each post changes everything Attract = reach new people. I share a recent post where 70% of the viewers weren't even following me, and why I celebrated that Build = build authority, belief, and connection.  Convert = move someone toward an action (opt-in, DM, podcast listen, sales call) and why conversion doesn't just mean "sales" Why trying to make one post attract AND build AND convert all at once is setting yourself up for disappointment How to audit a post that flopped: reverse engineer the topic, the hook, and the creative Before your next post, ask yourself: is this meant to attract, build, or convert? Then measure it against that goal, not everything at once. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

This week, the Random Album Generator serves up a monumental 1969 classic: Stand! by Sly and the Family Stone. This bold, joyful, and politically charged funk-soul album captured a moment when optimism and unrest were colliding in America. Blending infectious grooves, hard-hitting funk rhythms, and psychedelic touches, it's a record meant to make you dance and think at the exact same time.Inside This Episode:Side A Reaction: After spinning the first half, Jeremy and Jon dive into their initial reactions. We discuss the pioneering use of slap bass, stacked vocals, and how the band locked into their revolutionary sound right out of the gate.5 Fast Facts: We take a detour to drop five interesting, behind-the-scenes facts about the recording sessions and the cultural impact of Stand! * Side B & Final Thoughts: How does the back half of the album hold up? We break down the communal spirit of the remaining tracks and give our overall final thoughts on Sly Stone's radical vision.The Verdict & Standout Tracks: Jeremy and Jon each pick their top 3 essential tracks from the album. Finally, the big question: Is this a one-and-done listen, or is Stand! going into our permanent rotation?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

I'm diving into something I see way too many coaches and consultants struggling with: how to actually make your expertise marketable without sounding confusing or losing your authority. We think that sounding like experts means using all our industry jargon, frameworks, and methodologies. But the truth is, what helps clients succeed is completely different from what helps strangers buy. Simple vs. Basic Content Basic = generic advice anyone could say ("consistency is important") Simple = removing noise while keeping your genius and specific insight I'll give real examples of transforming basic statements into simple, powerful messaging My Filtering Framework with 4 tests you can run your content through: Context Test - Does someone need specialized education to understand this? Recognition Test - Will they immediately recognize their situation? Action Test - Can they imagine behaving differently after hearing this? Translation Test - Are you explaining how it works or what it changes? Your marketing MUST deliver a reward. This can be an insight, a feeling of relief, or an action they can immediately take. If someone consumes your content and doesn't feel anything, it was just information, not marketing. The Thought Leadership Ladder Where your knowledge actually belongs: Insights & frameworks = Marketing content Methodology & workflows = Sales conversations Personalization & nuance = Client delivery You're creating content for strangers, not your existing audience. 80% of people seeing your content need to understand it without any context about you, your offer, or your frameworks. Remove the jargon. Make it simple. Make it specific. Give them a reason to take the next step.   Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

We are heading back to 1966 to explore Roger the Engineer, a seminal studio album by British rock legends The Yardbirds. Featuring the quirky cartoon cover art by Chris Dreja, this record marks a creative peak for the band, standing as their only UK studio album made up entirely of original material and showcasing a fearless blend of blues-rock roots and psychedelic experimentation.Inside This Episode:Side A Reaction: After the needle lifts on Side A, Jeremy and Jon react to the raw energy of the opening tracks. Expect some tangents on Jeff Beck's innovative guitar effects and the band's driving rhythm section.5 Fast Facts: We break down five fascinating pieces of trivia surrounding the album, including the story behind the famous album title and artwork.Side B & Final Thoughts: We spin the second half and discuss the atmospheric, chant-like elements that close out the record. Did The Yardbirds successfully bridge the gap between blues and psych-rock?The Verdict & Standout Tracks: Jeremy and Jon reveal their top 3 tracks. Would we listen to Roger the Engineer again, or leave it in 1966?Join the Polyphonic Press Community: Love collecting classic vinyl or have a definitive pressing of Stand! you want to talk about? Reach out and let us know! Website | Join the community on Patreon | Contact

We're fresh off of participating in Cataclysm Theorycrafting, and we have a lot of thoughts about the decks that we played, as well as the ones we played against. Plus, the remaining revealed cards, upcoming balance changes, and more! News – 8:50 Winter Playoffs Community Events and Balance Preview Pre-release Tavern Brawl Community Days Balance Change Preview Decksplanations – 44:56 What we played in Theorycrafting Hunter Mage Priest Warlock Last Stands and TriumphsThe Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

In this episode, we're talking to the entrepreneur who's already successful WITHOUT social media. If you're hitting your goals through ads, referrals, email, or other platforms...this one's for you!  Social media still matters even when you don't "need" it for leads. And here's the thing: strategic visibility can make everything you're already doing work even better. Your New Social Media Goal From: Lead generation and sales To: Validation, confirmation, and trust-building Social media as a "trust preheating system" Why Social Media Still Matters (Even When You Don't Need Leads) Ad Conversion Optimization People check your profile before buying; inactivity creates doubt Market Memory Visibility keeps you top-of-mind for future conversions Client Reassurance Active content confirms buyers made the right decision Invisible Buyers Silent followers who buy without engagement need touchpoints Real-World Examples Alex Hormozi: $36 return for every $1 spent on ads (3,600% ROI) - attributed to content making cold traffic behave like warm traffic Mel Robbins & Emma Grede: Why massive audiences still prioritize visibility Action Steps Define your new social media rule: "I'm posting to be visible" Post 1-2 pieces of content weekly documenting your work Record quick videos after client calls or insights Use tools like Sales Studio for consistent content creation Ask yourself: "If a buyer landed on my profile today, would they trust me faster?" Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

Cataclysm reveals are in full swing, and we now know what most of the classes will be doing post-rotation. Which classes will be triumphs, and which will mount their last stands? Listen to find out! News – 19:18 Patch 34.6.2 Standard balance changes Wild balance changes Decksplanations – 32:02 New cards! Hunter Mage Priest Warlock Last Stands and Triumphs The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

In my final episode of the "Fall in Love with Short Form Video" series, I'm sharing exactly how to experiment with short form content strategically. You don't have to spend a bunch of energy on video content and just randomly hope something sticks. Most experiments fail miserably because people aren't actually experiementing at all, they're just being inconsistent. They change everything at once. Scrapping the format, topic, hook, editing every time gives you absolutely no data to learn from. There's no baseline, no timeline, and no clear understanding of what you can actually control. The Framework I Use: Define Your Experiment Window Choose a timeline: 14 days for quick signal testing, 30 days for pattern clarity I recommend 30 days with at least 10 videos—enough data to truly understand what's working Only Change 1-2 Variables This is the core principle: if you change everything, you learn nothing I break down three types of variables you can test: Format-based: length, style (talking head vs. voiceover), platform format Topic-based: category focus, audience angle, stage of awareness Message-based: hooks, story structure, script flow What I Typically Experiment With: Hook type (this is my go-to) Category focus or audience angle Story structure and pacing Your Next Steps: Record a reintroduction video to pin to your profile Complete a 5-video series in one week (goal: just finish it, no pressure on metrics) Choose ONE experiment for the next 30 days with a clear, measurable goal The truth is, no one is watching as closely as you think. They're not auditing your strategy or tracking your experiment. You're the only one who knows this is an experiment. And "failing" content is still data that teaches you something. I used this exact process to gain 1,000 followers on TikTok in 30 days with multiple videos hitting 400,000+ views. It works when you commit to the process. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

Reveals for Cataclysm are in full swing, and we have a lot of new cards to talk about, from dragons that put dragons in your dragons, to colossals that take mass thievery to a new level, and more! News – 21:42 Ppatch 34.6.1 Free Battlegrounds emotes Darkmoon Faire odds now available in-game Decksplanations – 29:21 New cards! Mage and Priest colossals Deatth Knight Demon Hunter Rogue Druid The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

This is the third episode in my series on falling in love with short form video, and today we're diving into the question everyone's been waiting for: how do I make my videos actually look good? I'm breaking down everything from filming locations to finding your signature style. These are the exact questions I've been answering for clients for over a year now, and I'm sharing all the systems we've built at my agency to help you create polished content without overthinking it. Content studios work great if video is a primary growth channel and you have a solid batching system. But honestly? Filming at home is totally viable and way more flexible. I share my exact setup with tips to create an elevated filming corner or two in your space. Because the truth is, you don't need a $20,000 setup. You just need a natural window light and your phone! The secret is layering.  Next, we'll talk about the art of b-roll. You don't need to be filming constantly in order to keep up with content. I'll share the strategy I've used as a homebody who doesn't like to spend all of her time filming while she's out with friends!   The Elevation Rule This is huge. Your videos need to be elevated in at least 1 of these 3 ways: Place intentional background, visual interest Personal Presentation outfit, hair, makeup, accessories Production lighting, camera quality, editing You don't need all three! Pick 1-2 that feel sustainable for you. And finally, we'll chat a bit about finding your signature style so people cn't help but keep coming back for me.  Video feels harder than it needs to be because we're overthinking the setup, the aesthetics, the editing. Make decisions ahead of time, keep it simple, and remember: the message matters more than having a perfect setup. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

Cataclysm is coming, and with it a ton of changes to both the meta and the game! We cover everything you need to know to start your doomsday prepping ahead of rotation. News – 15:55 Patch 34.6 Warmaster Blackthorn In-game events Balance changes New set rewards Dream City trial cards Cataclysm Rally New game board Hearthstone Spotlight video Miniset changes Upcoming expansion teasers Overall game direction Card reveal changes Decksplanations – 1:07:21 Cataclysm Herald Shatter Colossal Revealed cards The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

This week, I'm continuing our "Fall in Love with Short-Form Video" series, and I'm diving deep into something I know so many of you struggle with: how to create short-form video content when you're an expert who talks too much. If you're used to podcasting, long-form content, or just explaining things in detail, condensing everything into 60-90 seconds can feel impossible. Trust me, I get it. But in this episode, I'm sharing the exact mindset shifts, frameworks, and strategies that helped me finally crack the code on short-form video. What You'll Learn: The Mindset Shift You Need Why short-form isn't about teaching everything, it's about creating desire to know more The difference between long-form (building depth) and short-form (being clear and simple) Why repurposing podcast clips usually doesn't work (and what to do instead) The Core Rule: Every Video Needs One Clear Goal Every video should deliver one of these three things: A breakthrough They realize something they've been doing wrong A belief shift A new perspective that replaces an old one A quick win Something they can immediately try or feel progress with Two Questions to Filter Every Video: What do I want them to think differently after this video? What do I want them to do differently after this video? 3 High-Performing Video Structures: The Shift Style Address a common belief → Challenge it → New realization → New belief The Breakdown Style Problem → Concept → 3 points → Outcome (don't overteach!) The Results Path Desired result → Common mistake → Better approach → Action to take When You Have a Big Framework to Share: Don't try to teach the whole thing in one video Ask: What's the ONE part that changed the game for me or my clients? Sell the value of the framework, don't teach it all upfront Save objections, how-tos, and deeper dives for separate videos I hope this episode helps you rethink how you approach short-form video. Let me know what resonates with you! See you in the next episode!   Connect with me:  Website Join our email list! Instagram Pinterest   Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

I'm so excited to kick off this "Fall in Love with Short Form Video" series! If you've been avoiding video or feeling frustrated with your results, this episode is your reset. I'm breaking down why short form video needs to be a non-negotiable part of your business strategy in 2026. This is not just another content task, but actual business infrastructure. Discovery is happening on video now, and if you're not showing up, you're intentionally choosing the harder path to growth. Let's get real about what video is actually supposed to do for your business. I'm sharing how short form video fits into your overall content strategy from top of funnel lead generation to re-engaging your current audience. Think of it this way: short form is how people meet you, long form is how they get to know you, and offers are how they work with you. Every video you post is literally a lottery ticket for your business, and you can't win if you're not even playing the game. Here's where most people mess up: they have secretly unrealistic expectations and no clear goals. I'm teaching you the difference between performance goals (what you want—reach, followers, sales calls) and process goals (what you control—posting consistently, experimenting, reviewing performance). When you anchor your identity in your process, the results become inevitable. Stop expecting every video to go viral and start building a library of visibility opportunities. I'm also getting into the mindset shifts that changed everything for me. Every time you negotiate with yourself about video: "I'll start next week," "I need better lighting," "I'm not in the mood," you reinforce the belief that video is optional. I had to look at my daily routine, my calendar, and my habits to make video truly non-negotiable. For me, that meant blocking time for getting ready every morning and scheduling dedicated recording time that nobody can touch. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

We thought we might have a balance patch to discuss this week, but Morchie warped the timeline so only she got buffed. So instead, we take time to dig into two decks that you might not have spent enough time with, Broxigar Demon Hunter and Azshara Copy Druid! News – 15:50 Hotfix Patch 34.4.1 Balance Patch 34.4.2 Blizzard 35 video announcement Rarran quizzes Firebat on new Hearthstone cards Decksplanations – 42:58 Broxigar Demon Hunter Azshara Copy Druid The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

I've been deep in analysis mode lately, studying not just my own industry but content creators across platforms, trying to understand what audiences truly want in 2026. The biggest shift I'm seeing? People aren't consuming content just for information anymore. They want information plus perspective. They want to be told what matters, what to ignore, and what deserves their energy.  In this episode, I break down the 5 things your audience actually wants to see from you in 2026. 1st is identity-confirming content. This goes beyond "five signs you're ready for X,"and actually mirrors your evolution to help them see themselves in your journey. 2nd is authority without overteaching. Your audience doesn't want more instructions; they want you to teach them how to think, not just what to do. That's what makes you irreplaceable in a world where anyone can Google a how-to guide. The 3rd thing audiences are craving is emotional certainty. People are exhausted by frantic posting, desperate Hail Mary marketing, and hot takes that are just mean-spirited. They want to follow creators whose presence feels like safety—someone who can calm their nervous system and create a space where they feel accepted, no matter how they think or behave.  4th is selective transparency without oversharing. There's a massive difference between sharing intentional behind-the-scenes decisions and just processing your emotions in public with no through line. They can spot the difference between someone crying on the internet for engagement versus someone sharing something with real depth and meaning. The goal is to be human and real without turning your platform into a chaotic emotional brain dump. Finally, your audience wants content that feels like a brand experience. They want to feel like they're entering a world, not just scrolling past a person. This means visual continuity, recurring storylines, and a clear "thing" that you're known for online. When someone lands on your profile, they should be able to binge your content and see a through line.    Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

I'm pulling back the curtain on exactly how I'm planning to 3X my audience, demand, and sales in 2026. I'm also getting real about what I'm stopping, what I'm changing, and what I'm doubling down on. I'll be honest, 2025 was a year of reflection for me. We officially crossed multiple 7 figures in the agency (which is wild to celebrate), but I also realized my growth has been slow and sustainable. And while that's not a bad thing, I'm ready to challenge myself to grow faster without burning out or 3xing my workload. I'm sharing the exact metrics I'm tracking: Audience quality over follower count Demand through conversations and inquiries  Sales through actual completed purchases.  And I'm breaking down what I learned didn't work: inconsistent posting, trying to speak to everyone, creating too much offer-specific content, and spending more time refining deliverables than my positioning. But here's what I'm doing instead: making short form content non-negotiable, getting crystal clear on my thing in the industry, focusing on my corner of the internet instead of going mainstream viral, and selling through better positioning—not better offers. I'm also announcing something I haven't shared anywhere else yet: we're going through a major brand reinvention. I'm talking new aesthetics, new website, new positioning, maybe even a new name. Because I know that what got me here won't get me to where I want to go. Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

We've had some time to play with new decks with cards from Echoes of the Infinite, and we have a lot of thoughts. If you want to live out your aggro instincts with Dragon Warrior, Demon Hunter or Death Knight, aura farm with Paladin, or even just roll the dice with Imbue Rogue, we have you covered! News – 25:11 Patch 34.4 Decksplanations – 31:00 The decks of Echoes of the Infinite Imbue Rogue Aura Paladin Aggro Dragon Warrior Broxigar Demon Hunter Aggro Death Knight (Frost Unholy and Triple Unholy) The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

It's the New Year and a lot of us are looking for a clean slate. So if you've been thinking about starting a fresh social media account, this episode is for you!  Here's the thing: a new account is not magically going to fix problems that live in your brand identity, in your messaging, in your positioning. You don't need a new account, you need a new approach. When you think a new account will save you, that's just avoidance disguised as strategy.  You may be feeling like your account doesn't represent who you are now or you've got a case of algorithm resentment. People often suspect they've been "shadowbanned" when their content isn't performing.   Unfortunately, the cost of starting over is you lose that built in trust. When you go over to a new account, you're not taking the majority of your audience with you. Plus, you're losing valuable data! You may not know what to do with the data you currently have, but you can learn and it can hugely benefit yourself and your audience.  When you look at influencers and creators, they're rarely doing the same thing they were doing when they started their account. It's completely natural for your presence to evolve! The ONLY time you should switch your account is if you have a completely different niche. Like, I'm talking about a totally new business, not just a different vibe!    Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice   

We're starting 2026 with a bang (or is that an echo?) with the announcement of the latest miniset, Echoes of the Infinite! We give our initial thoughts on which cards could make their way into your decks next week, and which ones might need to wait for the echoes of last year's sets to rotate before we they get their time to shine. News – 20:55 Echoes of the Infinite announcement Decksplanations – 25:30 The cards of the miniset New legendaries Imbues for classes who shouldn't have them Dark gifts for classes who shouldn't have them Cards that go to infinity Other notables The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

If your audience can't really describe what you do from memory, your message is getting lost somewhere along the way. In 2026, it's time to find 'your thing,' and become unforgettable to your audience. 'Your thing' can be based in an identity, an idea, a format, or an experience. Whatever you choose should feel like a natural extension of your leadership style, not a box you get stuck in. Identity based "things" may look like the "feminine CEO," or the "celebrity of your niche." These are archetypes that your audience can automatically associate with you. An idea based approach may look more like Mel Robbins "Let Them Theory." These are ideas that you put a name to and they have the power to spread quickly, creating a shared language between you and your audience.  A format based approach makes highly binge-able content. You're creating a sense of comfort with your audience by sticking to a recognizable format. This could mean starting every video with the same hook, creating an elongated series, etc. And finally an experience based thing pulls your audience into an embodied experience with you. These can look like specific challenges you're doing with your audience or an activity like a hot girl walk that you take them on.  Going from trend following to trend setting is actually not that hard, you just have to lean in to your natural inclinations.  Connect with me:  Website Join our email list! Instagram Pinterest Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice  Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer   

Happy new year! In our first episode of 2026, we take a look back at the last year in Hearthstone, what we liked, what we didn't, and where we think things are going to go in the year to come. Tournaments – 15:16 Worlds Recap Decksplanations – 34:05 2025 in Hearthstone The sets: Starcraft Into the Emerald Dream Lost City of Un'goro Across the Timeways Balance changes In-game events Communication Esports The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Your audience is the MOST receptive to changes right now. The tolerance for change is higher because people are reflecting on how they want to evolve too. Everyone's looking for something fresh to engage with in the new year, and now is your chance to deliver on that. Let's make sure you know how to communicate your ability to help them transform!  People don't just buy new strategies in January, they want new identities. So how are we going to refine and elevate your message to reflect the 5 figure clients you want? I feel like the real risk of not taking the time to reinvent yourself during this season is you blend into the, same goal, same post crowd. Start with an identity audit. Who were you last year? How were you showing up? How do you hope to see that change? Why do you want that to change? Then, what are the messaging replacements you want to make? Don't just try to add more to your plate, think about what you can replace to elevate your brand. Instead of 'what else should I say?' ask yourself 'what am I no longer available for?'  Reinvention doesn't fail because it's wrong, it fails because it's incomplete. It's a full adjustment, not just one little tweak.  When you reinvent yourself holistically, you start attracting more aligned people in your audience, you attract faster decision makers because it's just a lot more clear on who you're actually for.    Connect with me:  Website Join our email list! Instagram Pinterest Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice  Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer   

Everyone is following the same content advice and it's creating a bottleneck in most people's marketing funnels. So how can you actually find what works best for you and your brand? We're seeing templated styles, over-education and under-positioning, and viral coaching loops. Let's break out of that cycle!  Your marketing strategy doesn't need to be held at the whim of the algorithm. Like, sure, you need to get seen. But what is happening AFTER you get seen? Are you just going viral and going back into oblivion? We need to nail down your positional marketing to get you chosen over and over again by people that are going deeper into your funnel.  You might not have a content problem, you might have an identity problem. Can people immediately point out your style? Think of your favorite people online. You can likely pick their posts out of a line up. Can your audience say the same for you? If not, this episode is for you.  Demand is not just about posting more, it's about directing your audience's perception of you. If you want them to see you as the highest ticket, more premiere option, how can you shape your presence to convey that message? It's likely NOT a case for simply posting more. Your audience has a problem that they're actively searching for helping solving right now. Your marketing, at it's core, needs to make it clear to them that you are the only logical solution to their problem. Tune in to find out how.    Connect with me:  Website Join our email list! Instagram Pinterest Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice  Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer     

Looking for something different to play to close out the climb for December? Just in time for the holidays, we present you with how to play Aura Paladin! Plus, review of the lineups from Worlds, and more! Tournaments – 17:00 Worlds Lineups Review Decksplanations – 37:30 How to play Aura Paladin The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

If you've been feeling like the marketing world is moving at lightning speed, you're not alone. So much has changed since I first launched my rebrand experience. Back then, it was all about helping people get their branding and visuals up to speed. But now? The game has totally shifted, and I'm excited to share what's actually working in today's market PLUS: a new offer!  Just having a pretty website or some new photos isn't enough anymore. Trust me, I've seen so many clients come in thinking a visual refresh would solve everything, but the real magic happens when you pair those visuals with a solid marketing strategy. My clients have gotten incredible results, not just by looking the part, but by really owning their message and showing up differently. One thing I've noticed is that success comes down to 3 big things: how people see you, the influence you have, and the demand you create. I break down what each of those actually means, and why they matter so much if you want to stand out (and sell out) in your niche. Plus, I'm also super excited to introduce my newest offer, the Industry's Choice! The Industry's Choice is a 90-day marketing reinvention for entrepreneurs who are ready to shake things up and finally see their brand work for them. I walk you through exactly what's included, from nailing your new positioning and content strategy to building a website that actually converts. My goal is to make sure you walk away with the clarity and confidence to show up as the only option in your space. So if you're thinking about your own marketing goals for the year ahead, this episode is for you. I want you to feel inspired to look at what's working, what's not, and how you can reinvent your approach. Enrollment for the Industry's Choice opens soon, and I'd love to help you make your brand the one everyone's talking about. Let's do this together!   Connect with me:  Website Join our email list! Instagram Pinterest   Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice  Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer     

Just in time for Winter Veil, Blizzard has come bearing good tidings in the form of a buffs-only balance patch! We look at all the new toys we get to unwrap and figure out if any of them will lead to (holiday) cheers. News – 18:02 Worlds Preview Hotfix Patch 34.2.1 Decksplanations – 29:34 Patch 34.2.2 Buffs More buffs The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Heading into the New Year, it's time to approach your marketing with a fresh set of eyes. And that doesn't have to mean falling for trends that are all hype with no real returns! Today, I'm walking through the marketing trends that are actually worth your time to take into 2026.    Marketing strategies are practically plagued with hype. So what actually works and what should you spend less energy on in the coming year. Here are some trends that I think are more hyped than they're worth:  #1: Posting more often  Quantity can only get you so far. If you're spending more energy churning out more content instead of deciding how you want to be intention to show up in a way that inspires people to actively support you, it's not energy well spent.  #2: Finding better hooks  Hooks are tools, not strategies. Don't get me wrong, I love a good hook! But the content has to be meaningful throughout the piece for the hook to mean anything.  #3: Trending formats  Hopping onto trends online might make for a random viral moment here and there. But it doesn't differentiate your brand from the rest. Finding ways to incorporate a signature style, no matter what kind of content you do, is more important than trend chasing.  #4: AI content strategists I've had enough with people telling Chatgpt to create a content plan for them. You need to create a foundational piece of content and then use AI as a content evaluator, not a strategist.  #5: Being on all platforms  Being on multiple platforms is a good idea if you have a plan, but simply deciding to be active on every platform to increase your chances will likely just end in fragmentation.    So what are the alternative? You'll have to tune into the episode for the full scoop, but here are the top marketing trends I see coming in 2026:  #1: Founder focused marketing  #2: Becoming the celebrity of your niche  #3: Micro community marketing  #4: The basic breakthrough    Connect with me:  Website Join our email list! Instagram Pinterest Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice 

We're back from our holiday break, with suggestions for off-meta decks you can play in Standard if you need your own break from the December ladder grind. Plus, details on the new Battlegrounds season, a huge new patch with multiple upcoming in-game events, and more! News – 35:30 Patch 34.2 Battlegrounds, Arena and Gameplay updates Rewind performance improvements Fabled cards in Arena (not you, Rafaam) New Battlegrounds season Events and Features Upgraded Signature Card Features Events Obtain Ranked Hero Skins You May Have Missed! Decksplanations – 1:01:29 Off-meta Decks you Can Play Decks using the new Welcome Home Card Toki Mage Azshara Druid Quest Hunter Wallow Warlock The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!     

Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner?  We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days.  So there are 3 main types of posts that I want to expand on today:  Big viral moments (brand awareness and brand reach) Mini viral moments (reaching adjacent communities) Micro-viral moments (deepening current communities)  Half the time, when we think of content that is growth oriented, we're trying to hit all three areas. We want it to go mega viral, reach relevant adjacent communities, and deepen our current community all at the same time. This thing is, that's just not how things typically work.   So many people are still looking at content on a binary scale. Like, you're either a content creator or a business owner. But backing yourself into a corner where you're only identifying with one archetype actually does have it's cons.  Whether you're a creator, an influencer, an online business owner, or a thought leader, their are pros and cons to each approach.  What is the archetype that we wanna co-create in order for you to actually work towards growing your audience in 2026? Personally, I've found the "founder archetype" to be a really beneficial framework to create a nice balance. I'm giving you the framework to take all of the pros from the previous archetypes and filter out the cons as a founder.    Connect with me:  Website Join our email list! Instagram Pinterest   Increase your authority, attract elevated leads, and drive more sales with a 90-day marketing reinvention designed to change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer   

There have been a lot of changes in the meta since last week's big balance change, and we're here to help you navigate the new Timeways, including a recap of last weekend's Last Chance tournament to determine the final spot at next month's World Championships, and a trip back to the future to break down Discover Hunter. News – 15:07 Patch 34.0.3 Aviana ban in Wild and Arena Ranked rewards makeup packs Tournaments – 23:09 Last Chance Recap Decksplanations – 35:45 How to play Discover Hunter The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Text Me!If parties, weddings, and work events feel stressful now that you're not drinking, you're not alone. Social pressure is one of the biggest obstacles people face when trying to quit drinking, and today's episode gives you real support, real scripts, and real confidence to walk into any event alcohol-free.In this episode of the Sober Vibes Podcast, I delve into how to navigate the awkward moments, uncomfortable questions, and internal pressure that arise in social settings when everyone around you is drinking. Whether you're early in sobriety or navigating coping without alcohol, this episode gives you the tools you need to stay grounded and empowered.What You'll learn: How to handle comments like “You're not drinking?” with confidence The psychology of peer pressure (and why their reaction isn't about youWhat to say when someone pushes a drink on you How to create an exit plan that protects your peaceWhy having support to quit drinking makes social situations easierStrategies from an alcohol recovery coach to help you stay strong How to redefine fun without letting alcohol steal the momentIf social events have been your biggest trigger or the place where you feel the most vulnerable, this episode will help you finally feel prepared and confident walking into any environment.

We've gotten our first balance patch for Across the Timeways, and boy is it a doozy! We break down the implications for the meta and some early ideas of what to play into it. News – 15:58 Setting things right with ranked rewards Last Chance Finals Decksplanations – 23:52 Patch 34.0.2 Nerfs More nerfs The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Text Me!Still feeling drained even after quitting drinking? You're not imagining it. Alcohol quietly disrupts your hormones, and that imbalance steals your energy, focus, and calm.In this week's episode of the Sober Vibes Podcast, I break down how alcohol affects cortisol, estrogen, insulin, and sleep, and what happens when you finally let your body reset. Whether you're in your first 30 days without alcohol, learning how to stop drinking every night, or curious about how to stop drinking wine and feel better, this episode connects the dots between alcohol, stress, and healing.What You Will Learn In This Episode:How alcohol hijacks hormones that control mood, metabolism, and energyThe link between alcohol and stress, why it raises cortisol and anxietyWhy exhaustion, irritability, and cravings are hormonal, not willpower problemsWhat improves in your first 90 days after quitting alcoholHow to naturally support hormone balance and sleep recoveryIf you've been wondering why you still feel “off” after quitting, this episode will help you understand what's happening inside your body and remind you that balance is coming back. Listen now: Alcohol and Hormones: The Hidden Energy Drain That Disappears When You Quit Drinking If you're noticing shifts in your hormones or energy after quitting, join the Sobriety Circle for guidance, accountability, and community support as you rebuild your energy and confidence. CLICK HERE TO JOIN.Resources Mentioned:ReLyte-Use Code SoberVibes at Checkout to SaveCourtney's Website Join the Sobriety Circle 1:1 Sober Coaching PODCAST SPONSOR:This episode is sponsored by Soberlink, a trusted accountability tool for anyone navigating early recovery. Whether you're rebuilding trust with loved ones or want more structure in your sobriety, Soberlink offers a discreet and empowering way to stay on track.Sober Vibes listeners, sign up HERE and claim our $100 Enrollment Bonus.This episode is sponsored by ExactNature, a trusted holistic tool for anyone navigating recovery and sobriety. Use code SV25 at checkout to receive a discount on your order. Click here to shop and save. Grab my Masterclass for Free:Gain access to my Masterclass when you submit a review on iTunes. Email me sobervibes@gmail.com with a screenshot of the review, and I will send you the code to unlock my Masterclass for free!Thank you for tuning in!Thank you for listening! Help the show by Rating, Reviewing, and/or Subscribing to the Sober Vibes Podcast. Connect w/ Courtney:InstagramJoin the Sobriety Circle Apply for 1:1 CoachingOrder the Sober Vibes Book

Across the Timeways is here, and we've been scouring the timeline to find the best decks to play from the past, the present, and a possible post-balance patch future! News – 24:49 Patch 34.0 Blizzcon Tickets on sale Decksplanations – 33:55 Across the Timeways early meta overview New decks with positive win-rates Modified old decks with positive win-rate decks Old decks that are still good Developing decks to keep an eye on The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

Text Me!If you've ever told yourself, “A glass of wine helps me sleep,” this episode is going to change the way you think about rest forever.In this week's episode of the Sober Vibes Podcast, I unpack the truth about alcohol's effect on your sleep cycle and why even small amounts of alcohol can destroy the rest your body needs to recover truly.I dive into how alcohol disrupts REM sleep, spikes stress hormones, and leaves you waking up anxious, wired, and exhausted. Whether you're trying to stop drinking wine, dealing with grey area drinking, or learning how to relax without alcohol, this conversation will help you finally understand why you're so tired and what to do about it.What You Will Learn In This Episode:The connection between alcohol and stress, and why it fuels anxiety Why do you wake up at 3 a.m. and can't fall back asleep How alcohol interferes with hormones like cortisol, estrogen, and melatonin What happens to your sleep when you quit drinking Tools to rebuild real rest and support your nervous systemThe role of sobriety coaching and the sober community in recovery and better sleep How to regulate your body and mind through natural calming routinesIf you've been feeling exhausted, anxious, or mentally foggy even after quitting drinking, this episode will help you connect the dots. Rest is recovery, and it's time to get yours back.Listen now: Alcohol and Sleep: The Disturbing Effects of Alcohol on Sleep You Haven't Heard AboutResources Mentioned:ReLyte-Use Code SoberVibes at Checkout to SaveCourtney's Website Join the Sobriety Circle 1:1 Sober Coaching PODCAST SPONSOR:This episode is sponsored by Soberlink, a trusted accountability tool for anyone navigating early recovery. Whether you're rebuilding trust with loved ones or want more structure in your sobriety, Soberlink offers a discreet and empowering way to stay on track.Sober Vibes listeners, sign up HERE and claim our $100 Enrollment Bonus.This episode is sponsored by ExactNature, a trusted holistic tool for anyone navigating recovery and sobriety. Use code SV25 at checkout to receive a discount on your order. Click here to shop and save. Grab my Masterclass for Free:Gain access to my Masterclass when you submit a review on iTunes. Email me sobervibes@gmail.com with a screenshot of the review, and I will send you the code to unlock my Masterclass for free!Hope this episode helps you today, and thank you for tuning in!Thank you for listening! Help the show by Rating, Reviewing, and/or Subscribing to the Sober Vibes Podcast. Connect w/ Courtney:InstagramJoin the Sobriety Circle Apply for 1:1 CoachingOrder the Sober Vibes Book

If you've ever felt like your email list is too small to matter or wondered what to actually say to the people on it, this episode is about to change the way you think about email marketing. I sat down with Amy Porterfield - yes, that Amy Porterfield - to talk about list building, storytelling, and staying consistent, especially when your list feels like it's barely getting started. Amy went from working in the corporate world for Tony Robbins to becoming one of the most trusted teachers in digital marketing. She's the creator of Digital Course Academy, host of the Online Marketing Made Easy podcast, and one of the biggest advocates for growing your business through the power of your email list. Your Email List Is Where the Magic Happens As Amy says, social media is rented land. Your email list is the only platform you truly own. If you have even one subscriber, talk to that person like you're writing just for them. Your list will make you money over and over again, but you have to do the work to grow it. Amy's simple steps: Get clear on who you want to serve and how you want to serve them. Create a freebie (lead magnet) that solves one small problem. Set up your CRM and get that freebie out there. Promote it often! Talk about your freebie on social media every single week. Consistency Builds Trust When I asked Amy how to keep showing up in email, her answer was simple: consistency. She sends her newsletter every Tuesday morning, no matter what. Her formula: Start with a story that connects back to the reader. Share two pieces of valuable content from others. Teach something simple and actionable. End with a personal story (and add her podcast link in the P.S.) People open emails from people they trust. And trust is built when your name keeps showing up in their inbox. Storytelling That Sells (Without Feeling Salesy) Amy shared that storytelling has become one of the most powerful tools in her emails. When people feel seen and understood, they stick around. And they buy. She often shares stories between her email and social platforms. If a story performs well in one place, she uses it in the other. Stories make your audience feel connected, and connection builds conversion. From Email Subscriber to Buyer So how do you actually move people from your list to paying customers? Keep showing up. Tell stories that build trust. Send more than one promo email - your audience needs to hear from you multiple times. Let your personality shine through every message. And if you don't know where to start? Create a simple email template to guide you every week, and do a brain dump in a Google Doc of every story or lesson you could share. Amy reminded me of something she learned from Tony Robbins — and something I've said many times myself. Growth comes from being uncomfortable. You don't need to be perfect. You just need to start. Do it scared. Do it messy. But do it. If you've been waiting to “get your list ready,” this is your nudge. Start small. Share one story. Send one email. Stay consistent. Your email list doesn't have to be big, it just has to be active. Where to find Amy:  Amy Porterfield on Facebook Amy Porterfield on Instagram Amy Porterfield's Website  Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Husband never takes initiative? Here's the reset. Lemon Price explains the real reasons initiative stalls, how the invisible mental load keeps you stuck as household CEO, and three simple moves that revive partnership without nagging: a quick Mental Load Audit, Pause & Pass prompts, and low-stakes handovers with celebration. Get exact language swaps, what to stop for seven days, and a gentle faith anchor so respect and attraction can breathe again.Inside:How capability + overcorrection kill initiativeNaming hidden tasks and handing them off cleanlyScripts to delegate kindly and affirm effortA 30-day plan to build confidence and consistencyWant the matching templates and checklists? Join Supported Wife Society from $100 (Klarna/Affirm available). Enjoy the episode, everyone!How can you be part of the movement to equip women?1. Share the podcast!2. Leave a 5-star review!Here are the best ways for you and me to connect and grow together!Step 1: Subscribe to the PodcastStep 2: Download the ⁠⁠⁠⁠⁠⁠Mental Load Audit⁠⁠⁠⁠⁠⁠Step 3: Let's Connect: ⁠⁠⁠⁠⁠⁠https://www.lemonprice.co/coffeechat⁠⁠⁠⁠⁠⁠Thanks for listening!If you enjoyed this episode, be sure to share this in your stories and tag me!  And don't forget to subscribe, rate, and review the podcast.CONNECT WITH LEMON:⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the Supported Wife Society⁠

We're almost out of time before the next expansion releases, but there's just enough left to talk about what we played in Theorycrafting and the Prerelease Tavern Brawl, and what cards we're excited to play with (or hope will be lost to the annals of history). News – 24:32 Patch 34.0 Quests, Elise banned in Prerelease Tavern Brawl Tavern Pass refresh Decksplanations – 51:46 Across the Timeways superlatives Cards we can't wait to play with Cards we're scared of Cards we want to be good but aren't Cards we think are over/underrated Cards we just want to talk about The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!   

We've finally seen all of the cards from Across the Timeways, and we have thoughts. Warrior is summoning minions, Mage has a new OTK deck and Warlock has ten Rafaams?! News – 15:24 Across the Timeways community events Team 5 votes to unionize Decksplanations – 27:30 Across the Timeways Cards! Warrior Mage Warlock The Show Notes for this week's episode are on our Website Join us every week live, by following us on Twitch You can monetarily support our show on Patreon for perks like a thank you at the top of the show, bonus post-show content, early access to new episodes, one on one coaching sessions, and help support the show in the process! Join our community chats in our Discord channels and write in to our Email at coinconcede@gmail.com. Follow us on Bluesky!