Podcasts about comms planning

Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now: - What's happening on the social media platforms, and - What agencies are getting wrong, You can find Mani here: https://www.linkedin.com/in/manischlisser/ Find out about our upcoming masterclasses at http://www.sweathead.com You can find Mark here: http://www.instagram.com/markpollard

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Comms Planning- What's In Your Go Kit?What is a go kit?-An important tool for emergency/crisis preparedness.-Inside, include important documentation and supplies.-Can be as simple as a plastic container, ready at the door.-Have more than one- at the door, as well as a smaller one for admin assistant and one in the car.What needs to be in your go kit?-Water, granola/protein bars, clipboard, pens/pencils, district map, phone/laptop chargers, highlighters, scissors, different types of tape, jump drives, blank paper, bio of superintendent or access to bios of upper staff, have an updated cheat sheet of passwords, comfortable shoes, a public information vest.-If possible, a hot spot with a different carrier than your phone in case there are issues with certain carriers in a crisis.Keep your website updated-Have a page on your website that includes basic facts about your district such as: location, superintendent, board members, demographic info, number of students, how much land it covers-This makes press conferences easier so they can spell names correctly and report on the district accurately-Make sure the page is active in a crisisIf you need any help with go kits, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole.  Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrome, he's now whipping up world class strategists by the bucket load.  We talk delivering prescriptions, loving maps, horse racing, gambling, why going straight into strategy was a curse, learning (and now teaching) the fundamentals of strategy, imposter syndrome, spotting an untrained vs strategist, how to actually use AI in a helpful way, Giles's Thermomix, hallways not boardrooms, nemawashi, his definition of an insight, where he gets his shirts from, and loads more.  Sink your houndstooth in wherever you get your podcasts.  ///// You can find Julian on Twitter, LinkedIn, Instagram, TikTok and YouTube Check out the Strategy Finishing School  This episode is proudly dedicated to Richard Huntington  And if you like Julian's crazy shirts, have a gander at Lazy Oaf  Timestamps (02:00) - Quick fire questions (02:56) - His first job delivering prescriptions by bike, loving maps, and what led him down the path of strategy  (05:05) - The similarities between strategy and gambling (09:45) - Why going straight into strategy was a curse, being a lone ranger, impostor syndrome, and deck monkeys  (18:07) - The positive side to impostor syndrome and how to overcome it  (22:27) - Spotting a trained vs untrained strategist  (28:08) - Using AI for strategy like you'd use salt in cooking  (31:30) - How he actually uses AI as a strategist  (35:13) - Diplomacy, hallways not boardrooms, and nemawashi (40:38) - Listener questions  (51:42) - 4 pertinent posers  Julian's book recommendations are:  Strategy is Your Words by Mark Pollard  Made to Stick by Chip and Dan Heath  Trust Me I'm Lying by Ryan Holiday  /////

Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights' really are, and how you can use them to drive your creative and messaging.Guest:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of 15+ strategists who created award-winning work for Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Bombay Sapphire and the Sandy Hook Foundation. Prior to that he was Head of Communications Planning at BBH New York, helping to launch the PlayStation 4 to be the highest selling console launch in gaming history. You can find him on LinkedIn [https://www.linkedin.com/in/juliancole/] or visit his website here [https://www.juliancolestrategy.com/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Workflow management is a critical component of any business, and its importance cannot be overstated. I recently had a conversation with a client about how we can make our case study development more efficient rather than undertaking hour-long calls. We discussed workflow systems as a way of collating and sharing information. I also use workflow for administering my podcast and for planning content. A PR team, in particular, can benefit greatly from workflow management in client work. Being able to assign tasks, track progress, and collaborate efficiently can help the team work more effectively and ultimately provide better results to clients. Additionally, workflow management can reduce the chance of errors and miscommunications, leading to a smoother and more streamlined team workflow overall. So today I delve into how workflow can be used not just for project management but in our everyday work as Comms professionals. I cover: - What workflow is - Examples of how it can be used - Tips on raising this with clients and stakeholders as a way of being more efficient - How automation and workflow are game changers for content generation   Let's dive in.   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he held the role of Head of Comms Planning at BBDO and BBH in New York. Julian has helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. With a void of practical information online, in 2017 he started the Planning Dirty newsletter to share the best tools and resources growing to over 30,000 subscribers. Julian has an undeniable passion to create better Strategists by providing the knowledge and tools to be brilliant. Listeners of this podcast are invited to enjoy 25% OFF ($500USD) a Lifetime membership The Strategy Finishing School. The Strategy Finishing School teaches the fundamentals of strategy and will give you the confidence to walk into any room knowing you can deliver value. It has over 2000 members who have access to lessons and frameworks to be better at their jobs. Thanks Julian!

Today we're joined by Tattiana Bamba, Comms Strategy Director at Droga5, to talk about comms / connections planning. A chance to discuss what it does and what it doesn't do, as well as what it takes to be a comms planner and what it takes to be good at it. Whether you're eyeing a shit into comms planning or a veteran, we promise you won't miss the chance to hear what Tattiana has to say about it!

Learn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he's held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian is also a strategy coach and in 2017 he founded the Planning Dirty Academy which helps agency strategists improve their craft by getting their hands dirty.

This week we have on Kristie Lee. Kristie Is Director of Comms Planning & Media at No Fixed Address in San Francisco. She's also super motivating, and we appreciate that about her. To see her resources and connect, head over to our IG @EnteringAd --- Send in a voice message: https://anchor.fm/breakenter/message

We talk about:Here's the Strategy kick-off toolkit course with a 50% discount (use LETSTALKBRANDING coupon code).The planning dirty academy: https://www.planningdirty.com/Get/to/by exercise 

  “Work more on things that people haven’t figured out yet." Charlie Chappell is head of integrated media and communications planning at The Hershey Company, where he is leading the company’s transformation towards a data-driven, people-based approach to media on brands like Reese’s, Hershey’s, Kit Kat, Ice Breakers, Twizzlers and many more. In a great conversation about finding what’s important to each of us at work, Charlie talks about he’s always found his path Charlie brings a decidedly marketing perspective to media after spending 12 years at Procter & Gamble, working on brands like Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeway and Camay - across 25 countries including the US, China, Russia, Egypt, and Pakistan - as well as in Central and Eastern Europe, the Middle East and Africa. Charlie received his MBA from the Kellogg School at Northwestern, and also studied chemical engineering at Purdue University. He lives just outside of Hershey, Pennsylvania with his wife and four kids.

Great takeaways on how to establish yourself as a BIG-T Strategist.So much value for your career when focusing on Diplomacy, Management and the ability to Sell Strategy.-----Key resources mentioned in this episode:Planning Dirty Academy#BlackLivesMatter Response ToolkitThe 6-month transition into strategy frameworkOver 25 Free PDA Resources Other key resources for your Marketing Career JourneyLinkedin Learning For Marketers  The Marketing Help Membership LibraryThe Marketing Help Newsletter

In our September 2020 episode, we discuss:Email makes a comeback in internal comms (3:20)Facebook sets limits on ads (5:20)Microsoft's deepfake detector (6:30)Spotlight: Red Wing Shoes and #LaborDayOn (9:00)Communications planning advice (11:45)PR ethics (24:35)Networking in a pandemic (33:00 )QUICK NEWS & QUICK TAKESEmail is the most-used channel for employee messaging in pandemicFacebook to impose limits on number of adsMicrosoft launches a deepfake detector tool ahead of US electionSPONSOR EVENT"The Intersection of Ethics and Diversity and Inclusion"SPOTLIGHTRed Wing Shoes is doing something cool for Labor DayTALKING POINTSSome emerging themes to guide 2021 digital marketing plansCode of PR ethics? The gray area of communicating a point of viewMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS BrandpointMinnesota PRSA

Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (American Association of Advertising Agencies). This week, our panel dug into what it means to be a comms planner. It dissected the role and its challenges and shared tips to avoid the most common pitfalls, as well as explored trends and insights into the way comms planning is changing today. Join our guests Eric Pakurar from Dirt Worldwide, Melissa Walker, a seasoned veteran of the discipline, and of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they dig into the changing world of comms planning and what it means for small agencies. Key Takeaways: - Comms planning in the Modern Age - Tips to be successful for your team and the brands you work with - Struggles and solutions for comms planning today

Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and spoken at conferences side by side. And now we're doing a strategy class in a bunch of different cities side by side. It's called The Strategy Super Sizer Megaclass. We discuss: - Revenge-astroturfing a bank by walking into it and yelling at it - The value of writing and putting yourself out there - Giving useful feedback about ideas - Working better with media agencies - An impromptu strategy for saving lamps from hypothetical extinction You can find Julian and his Planning Dirty newsletter here: https://twitter.com/juliancole And you can find out about the MEGACLASS here: http://www.strategymegaclass.com Sweathead strategy classes are in session: http://courses.sweathead.co

The Hershey Company, celebrating its 125-year anniversary in 2019, was founded by Milton S. Hershey, a serial entrepreneur on a mission to “democratize chocolate,” which at the time was considered a luxury good. Over the years, what began as a simple candy bar has become a globally recognized family of brands, an amusement park, a school, and an entire town. But even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.

The Hershey Company, celebrating its 125-year anniversary in 2019, was founded by Milton S. Hershey, a serial entrepreneur on a mission to “democratize chocolate,” which at the time was considered a luxury good. Over the years, what began as a simple candy bar has become a globally recognized family of brands, an amusement park, a school, and an entire town. But even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.

  In this new episode of the podcast, I had a great conversation with Julian Cole. Julian is a communications planner with a wealth of experience with some of the best creative advertising and marketing agencies. He was Head of Comms Planning at BBDO in New York last, and recently got back from 14 months traveling to many far flung and exotic locations.   I'd come across Julian's work quite a few times. I appreciate the originality of thinking, that he shares and teaches the way he does strategy and communications planning work, and comes up with creative and playful ways to express new ideas in order to better sell creative work to brand clients.   We talked about his career from Australia to the US, creativity, strategy, play, his travels, and what he's going to get up to next.   Remember to give the show a 5* rating and review on Apple Podcasts / iTunes, or your podcast app if you enjoy the show, it helps other people find it. And even better, if you enjoy the episode, share with your friends!   PS: I have a doubt and now believe I said "Dirty Planning" instead of "Planning Dirty" - my apologies to Julian for confusing the order!   In this episode:   Julian Cole on Twitter Planning Dirty Newsletter The Planning Salon Interviews Youtube Chess Capture the Flag Australian Rules Football Viral Rockstars video "IPA Study: Ads That Win Awards Are 11 Times More Effective" Learnings From The Murder Capital of Creativity The Rick James Model For Creativity Christian Ethopian Art Reg Mombassa, Artist China Great Wall Slide / Toboggan $500,000 Luxury Dining Experience In The Maldives  

Today we look at the the concept Communication planning. Comms Planning, help determine what brands need to tell people to get them to buy a product (and how to go about telling them). This person works out the best place to deliver our message, making sure everything lines up with client's brand identity and the channel it runs on. For example, we decide if an ad works best on television, Facebook or radio, and then we help a team of creatives tailor that ad to one or more of those channels.--- Support this podcast: https://anchor.fm/brands-of-africa/support

Episode 107 Articles: 4 T's of Emergency Communications Planning Is This The Generation That Is Going To Financially Destroy America? - 21:56 Snake Bites in Austere Settings - 32:42 Mentioned in this Episode: Register for the FREE Sun Oven Webinar Latest Earthquakes Remember, there is a HUGE selection of great preparedness content at Prepper Website! Thanks for the spreading the word of The Prepper Website Podcast!   See omnystudio.com/listener for privacy information.

Is your New Year's resolution to be more strategic with your Comms planning? Have you promised yourself you will focus on 'cutting through the noise' to eliminate redundant and 'nice to have' communication? Is your mission to ensure that the right employees receive the right information, at the right time? Are you looking for a template or tool to plan and manage your communication? If so, this is the webinar for you! In this month's Forum webinar we'll explore the benefits of planning your comms in a more strategic way and review examples of editorial calendars and planning tools from organizations including Unilever, IKEA and Shell. In particular though, we'll focus on a case study from AstraZeneca, featured in our latest study The Agile IC Function. AstraZeneca's Enterprise Thinking System takes comms planning to the next level - by tracking activities and campaigns on a global basis, allowing users to see what's happening up, down and across the business. The benefits of taking this approach: it enables faster decision making, less noise and greater communication across dispersed communication teams.