Podcasts about integrated media

Next in Media spoke with Sammy Rubin, Vice President of Integrated Media at Wpromote, about the blurring lines between retail media and everything else brands care about - and how big brands are still in the middle of a messy process to integrate budgets and teams.

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth." That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peak at today's episode. In this episode The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth I  sat down with Sammy Rubin, VP of Integrated Media at Wpromote, to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth.With budgets tightening and expectations rising, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the need for brands to unify their internal teams, leverage data-driven decision-making, and test integrated strategies that align with evolving consumer behaviors to drive sustainable revenue growth. Be sure to stay until the end when Sammy shares what you need to start optimizing integrated media asap! Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran, RBMA (00:01.186)So, welcome, Sammy. Please introduce yourself and share your background and expertise.Sammy Rubin (00:07.025)Thank you so much for having me. I'm Sammy Rubin, VP of Integrated Media at Wpromote, a leading independent marketing agency. I do everything from consumer insights and category intelligence to media planning and buying. Everything we do is underpinned by industry-leading intelligence, and we have an amazing creative team as well. So, we really support clients in achieving their business goals through all aspects of our work.In my role as VP of Integrated Media, I oversee the teams developing integrated strategies for our clients—everything from CPG to retail to entertainment. I have the privilege of being part of these teams and helping to guide what we take to market.Just a bit more background about me: I've been on the agency side my whole career and have had the privilege of working with some amazing brands. I've partnered with disruptor brands like SoulCycle and Yasso Frozen Greek Yogurt (which is always stocked in my freezer), as well as Fortune 500 companies like Nike and WarnerMedia. I started as a paid search manager, and it's been an incredible journey evolving from a single-channel focus to an integrated media leadership role.It's been amazing to watch media evolve and see how having an integrated media lead on your business is a no-brainer. It provides a holistic view of how all marketing investments contribute to business results—which is what we're all rallying around today.Kerry Curran, RBMA (01:51.15)Thanks, Sammy. I'm so excited to have you and hear about what you're seeing, hearing, and doing these days. We're such kindred spirits—I also grew up in the performance media world. I actually started as an SEO manager because, at the time, paid search was still new. But you're right—there has been so much evolution, and the channels are constantly changing and getting smarter.To your point, you can't just have a single-channel approach or strategy anymore. I love your integrated media role. You must get to see it all. What trends are you seeing these days?Sammy Rubin (02:33.041)Yes, my focus over the past 18 months or so has really been on commerce. There are many definitions of commerce in this space right now, but what I mean is partnering with brands that have direct-to-consumer objectives—whether through e-commerce, their own brick-and-mortar stores, or wholesale retail relationships, including Amazon.When it comes to commerce, what we're finding—back to the point of integration—is that it's no longer about winning the channel; it's about winning the customer. And when I say "channel," I mean both media and sales channels. Clients have sales objectives across different retailers and distribution points, but if we do our jobs right as marketers—effectively reaching the right audiences with the right message and high-impact creative—it lifts all ships.We see this reflected in data and our own behaviors. You and I, like most consumers, search on social media, pre-validate in-store purchases on Amazon or Reddit, and then take the next step. So, it's really important for brands to take a customer-first approach—understanding where they show up and ensuring their creative is more critical than ever before.I think the latest eMarketer stats show that adults in the U.S. spend over 13 hours a day with media. That's a lot. Like, what else do we do? Sleep? I know I get eight hours of sleep every night—at least, all my trackers tell me that. But if we're spending that much time with media, exposure alone is no longer enough. We need to drive engagement.That's where creative is the new media targeting—it's the new media strategy for many environments. In Meta's algorithm, over 50% of what you pay is based on projected creative engagement and other creative-related factors. As brands, we must show up consistently across platforms because customers bounce from place to place.Kerry Curran, RBMA (04:05.422)That's a lot—all our waking hours!Sammy Rubin (04:24.349)Exactly! And advanced measurement plays a big role here. Consumers will purchase wherever it's convenient—whether that's Amazon, TikTok, or in-store. We're launching TikTok Shops for many clients, and having an integrated measurement approach helps avoid the blind spots created by siloed data.For example, we often see a CTV campaign or a social program funded by a DTC marketing team drive sales at Walmart or Amazon stores. That's because, to the customer, those distinctions are irrelevant—unless there's a specific offer tied to the channel.We build high-velocity media mix models for our clients through our proprietary tech platform, Polaris. This platform integrates foundational reporting, media mix modeling, and incrementality test design, helping us showcase the impact of different media activities on various business outcomes.Kerry Curran, RBMA (06:25.41)Yes, I love that. The holistic experience is key. Customers don't care if an ad is on Meta or Google, and they likely won't even remember where they first saw it.I was just recording another episode on media mix modeling and attribution. The point made there was that we're going back to measuring impressions and the importance of creative—because it provokes an emotional response and drives action. But we can't control what action they take. We just have to ensure our brands are out there, engaging, and driving conversions.Sammy Rubin (07:13.437)Exactly! It's about reframing high-intent actions. Are we seeing an increase in Instagram profile views? Organic social video views? These are proxies for site traffic. For many audiences, especially Gen Z, social media is the new website.Kerry Curran, RBMA (07:41.198)Right.Sammy Rubin (07:43.121)And that perspective needs to be incorporated into measurement strategies.Kerry Curran, RBMA (07:49.486)That's such a great point. You also mentioned retail media—when you and I started, it wasn't a thing. Now, it dominates strategy and investment dollars. How are you incorporating that shift into your clients' strategies?Sammy Rubin (08:15.781)Retail media investment growth is astronomical. Retailers have turned into media conglomerates, and they want a bigger share of total marketing budgets—not just retail budgets. They now offer influencer marketing, off-site paid search via Google and TikTok, first-party retail data, and closed-loop measurement.Retail media is just media. We know that brands have historically driven sales across all retail doors through broad awareness campaigns. That still holds true today. Clients now ask us whether they should invest directly with retailers or take a broader media mix approach.We recently ran a matched-market test for a client, exposing certain markets to media activations while holding others out. We drove measurable 10-20% sales lift in those markets without retail media—proving that broader media strategies can also drive retail results.Kerry Curran, RBMA (10:45.016)Wow. Yeah.Sammy Rubin (11:00.923)We're constantly testing to see what works for our clients. What works for one brand might not work for another. But with everything being retail media, the role of an integrated media strategist is to figure out the right places and spaces to activate and how to hold those dollars accountable for achieving objectives.Kerry Curran, RBMA (11:21.432)I love that example and the market testing approach because brands' budgets are getting smaller, yet we're all expected to do more with less. It's about driving effectiveness and efficiency and figuring out how to do it. To your point, if you don't have the budget, you can't just dump everything into the retailer—you have to get smarter and more strategic.So much of this revolves around consumer behavior and what they're going to do. I know this shift—thinking more about consumer behavior versus channel targeting—is a big one for clients. How are you educating them and pushing for that integration?Sammy Rubin (12:11.567)Yes, it really depends on the brand. The internal organizational structure can vary drastically, even among brands within the same vertical or of the same size.For example, we have CPG brands that have both a D2C marketing lead and a retail marketing lead. Others have a D2C marketing lead, a retail e-commerce lead, and a shopper lead.Or, we might have a brand with a brand marketing lead, a performance and growth marketing lead, and a retail lead. There's no standardization in terms of which teams drive which commerce objectives.But in every case, what's required is an integrated media mix to drive those different commerce objectives—whether direct-to-consumer, e-commerce, in-store, or retail. All of these teams start circling around the same media platforms and creative messaging but in service of different financial goals tied to different commerce channels.When that happens, resources are duplicated, and creative production multiplies.Kerry Curran, RBMA (13:31.138)Yes, they start competing with each other.Sammy Rubin (13:36.101)Exactly. And I don't know what the incentive structure looks like behind the scenes, but it likely plays a role in who wants control over what.The bigger issue is the blind spots in measurement when there's no unification or transparency across data, activation schedules, or even simple things like campaign calendars.For instance, if the DTC team is running a massive CTV activation but the team managing Amazon retail media or brand search isn't aware, they might not adjust their investments to capture that demand.Having remarketing audiences set up properly and ensuring synergy between teams is crucial for marketing efficiency. And that requires unification.I won't sugarcoat it—it's challenging work. Many brands have legacy structures and long-established ways of working. But the data doesn't lie.At the end of the day, all these different marketing stakeholders are laddering up to a single point of accountability—the CMO, the VP of Marketing, or another senior leader.The CFO obviously cares too, right? They want to maximize the return on marketing investments and find efficiencies.So, we're building operating models to unify teams internally, especially across planning. What are the different goals, product priorities, budgets, and audiences? These will often be different for each team, but by coming together in an integrated planning session, we can align efforts.That way, teams can draft off each other's impact, shift certain responsibilities where needed, and ensure media dollars are deployed strategically. From a measurement perspective, we then report on both individual and collective goals.We also do more integrated reporting and measurement. What's the halo effect of different media tactics on different commerce channels?For example, we've seen cases where a retail client scaled back social media, and the Amazon team later reported a bad sales week. When teams don't communicate, they don't realize the relationship between social media in the market and performance across different distribution channels.Using data as a unifying factor is so important. It sounds obvious, but truly building that data foundation is critical.Kerry Curran, RBMA (16:36.076)Yes, I've seen exactly what you're talking about—when internal teams don't share their strategies, they either compete or lack alignment.Your consultative approach—bringing an organizational and data framework to clients—must be invaluable for improving efficiency and effectiveness. I love that your clients are listening and working with you to optimize.You also have a solution to unify this data. Can you share more about your data platform?Sammy Rubin (17:38.973)Yes, at Wpromote, our proprietary tech platform is called Polaris. It serves as the foundation for all our standard media reporting.We have over 100 API connections with various media and data sources. We use this to build an integrated data taxonomy—not the most exciting topic, but extremely important—so we can see all our data in one place.On top of that, we can layer in advanced analyses, including media mix modeling, incrementality test design, and scenario planning. For example, if we launch a new media channel, scale back an existing one, or receive additional budget, how can we best optimize our investments?Sammy Rubin (18:38.141)Once we have that data foundation, we can integrate additional factors like pricing data and promotional data to enhance modeling. This allows us to distinguish the impact of media versus price or distribution as key levers in achieving business goals.It's all about moving from crawl to walk to run, but it's entirely attainable with the right data infrastructure.When I joined Wpromote in 2020, one of my first priorities was building our media strategy department to help clients achieve holistic business results.It's one thing to have integrated measurement and insight presentations, but actually moving dollars and stewarding budgets across the entire media mix is critical.Our media strategists lead this effort, ensuring innovation while leveraging the right mix of people, technology, and processes to drive success.That's how we help our clients.Kerry Curran, RBMA (20:02.734)It's so valuable. As you were talking, I kept thinking about how not only the media channels have evolved but also how data has evolved.Marketers are getting smarter, brands are targeting audiences more effectively, and investments are working harder.This has been so helpful—thank you for sharing your expertise.For listeners who want to get started, what's the first step you'd recommend for brands looking to optimize and integrate their media strategies?Sammy Rubin (20:42.545)Step one: Have a conversation with all your internal counterparts who oversee different marketing investments and priorities.Get a full picture of all media currently in-market—or planned—to identify synergies.See where you might unlock value by integrating investments across teams. Often, the same media partner is being leveraged by multiple teams, but they're working in silos.Then, start building integrated media reporting.You don't need API connections or advanced modeling on day one. Just align on KPIs, how teams measure success, and how media investments are being attributed.Once you identify trends—like, "Hey, two weeks ago, this team ran a large CTV activation, and we saw a lift"—you can start applying causal impact modeling to confirm relationships.Kerry Curran, RBMA (22:30.85)I love that. Sammy, thank you so much. This has been so valuable.How can people find you?Sammy Rubin (22:47.355)Find me on LinkedIn—Sammy Frankel Rubin—or through Wpromote. If anything we discussed today sounds interesting, feel free to reach out.Kerry Curran, RBMA (22:59.918)Excellent! Thank you so much, Sammy. Looking forward to speaking again soon!Sammy Rubin (23:05.51)You too—thanks so much!

"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth."That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peek at today's episode. In The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth, Kerry sits down with Sammy to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth. With tightening budgets and rising expectations, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the importance of unifying internal teams, leveraging data-driven decision-making, and testing integrated strategies that align with evolving consumer behaviors to drive measurable results. 

What does it really take to build a successful career in media and entertainment? Annie, the Director of Integrated Media Strategy joins me to spill the tea on navigating the corporate world and making bold career moves. Growing up with Chinese immigrant parents who ran a restaurant, Annie learned early on how to take risks and make big decisions, independently. She's taken this mentality and applied it to building a career in media. Annie opens up about the reality of working in entertainment, the challenges of advocating for bold ideas, and how she balances ambition with her personal life.

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/Follow Epsilon on LinkedIn here: https://www.linkedin.com/company/epsilon/Follow Epsilon online here: https://www.epsilon.com/usKimberly & Meggie answer these questions:Take us through your own careers and how you got to the respective roles you are at today?Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership?When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other?Drumroll for our favorite topic itself - retail media. What's new, what's changed and what's evolving in your partnership that delivers for the consumer and for the retailer?The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel?Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last?Meggie - you use the sentence ‘were all humans first' - what does this mean in business everyday? Stacie - do you have your own version of this?Finally, let's ask you both to look future forward. What trends are you both following and coaching others to follow? For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we're sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let's jump in.

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I'm excited to replay an insightful conversation with the accomplished Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company's digital efforts, including Peacock Equity acquiring iVillage.com, and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she catalyzed growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike's board of directors and a Forbes World's 100 Most Powerful Women. She's also a published author with her book Imagine It Forward.     THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful ‘introverted change-makers' about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125-year-old brand.    TODAY'S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the “next big thing,” and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, and our customers and audiences are human. Likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us and our businesses to thrive in a world ruled more and more by algorithms and automation.    WHAT I LOVE MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that's what is important. With each new opportunity comes the next story we will create!    Running time: 34:54   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Beth Online: LinkedIn    Beth's Book:  Imagine It Forward     

Derek Champagne talks with Beth Comstock, former Chief Marketing Officer and then Vice Chair of Innovation at GE. For almost 3 decades Beth led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value.As President of Integrated Media at NBC Universal , Beth oversaw TV ad revenue and digital media efforts, including the early development of hulu.com Prior to this, she held a succession of roles at NBC, CBS and CNN/Turner Broadcasting.Beth is currently a director at Nike, trustee of The National Geographic Society, and former board president of the Cooper Hewitt Smithsonian National Design Museum.Beth's book “Imagine It Forward: Courage, Creativity, and the Power of Change” is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks.Learn more at https://www.bethcomstock.info/

We had the pleasure of hosting Chris Twining, Head of Integrated Media at Stone Island for a fireside chat where he discussed with Raman insights into how brand marketers are approaching new and emerging technologies to combat the changing media landscape, whilst airing on the side of caution what these changes mean.

This week on the Creator Economy Live Podcast, we have an exciting episode featuring Brendan and Keith, with a special guest appearance by Matt Fantazier, who runs Integrated Media at Kenvue. For those unfamiliar, Kenvue is the new consumer business spun off from Johnson & Johnson, and it includes household brands like Neutrogena, Tylenol, and Listerine.  Matt shares his journey through the major transition from J&J to Kenvue, his experiences in integrated media, and the evolving role of creators in today's brand ecosystems. Discover how influencer marketing has shifted from mere explanations to becoming a crucial part of brand strategies.  Before we dive into our conversation with Matt, Brendan and Keith break down the top stories in the industry, including Meta's NewFronts push, TikTok's premium ad options, and the significant rise in CTV advertising.  

No mundo do marketing moderno, as empresas enfrentam o desafio de equilibrar dados quantificáveis com o impacto emocional das suas campanhas. A rápida evolução das ferramentas de medição exige que os profissionais sejam cuidadosos ao escolher o que medir, sem perder de vista os valores humanos. A tecnologia, apesar de ser uma ferramenta vital, não deve ser o objetivo final, especialmente considerando o custo de operações em tempo real. Profissionais de marketing precisam integrar insights criativos com análises rigorosas, adaptando-se às complexidades do consumo fragmentado da mídia, particularmente notável na geração Z.Participantes:Fabio Kadow, Diretor Global de Integrated Media, Puma.Apresentação:Cassio Politi, Apresentador, Tracto.Marcel Ghiraldini, CGO, MATH.Fabiana Amaral, Diretora Executiva de CX e Marketing, MATH.

Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot's retail media journey, highlighting the company's unique approach, which recently culminated in a doubling down and re-branding of its efforts. We've had analysts and consultants on to explore the rapidly growing retail media world, now we get a deeply experienced practitioner's in-depth perspectives.As usual we open by dissecting the most important news of the week including the key take-aways from Amazon CEO Andy Jassey's annual shareholder letter, the end to Macy's proxy fight, the big nothing burger that is JC Penney's first new store in eight years, and Richard Baker's return trip to Galeria Karstadt Kaufhof. Then we tap into Steve's 2024 predictions of a "disruptor reckoning" and news that Rent the Runway sees better days ahead, while Allbird's risks delisting and Billy Reid acquires Knot Standard.Orange Apron Media*********************************************************************************************************************************************Don't miss the Leaders Leap virtual launch event on Monday, April 22nd, featuring special guests Seth Godin, Bridget Brennan, Sally Elliott, and Hal Lawton. Pre-register here.There are just a few more days to take advantage of Leaders Leap pre-order freebies. Go here to see the special offers.And if you are in Dallas don't miss our in-person live fireside chat, networking, and book signing on April 24. Pre-register here. About MelanieMelanie Babcock is the Vice President, Orange Apron Media and Monetization. In this role, Melanie has grown sources of ad revenue, profitability, sales and improved supplier experience.Melanie joined The Home Depot in 2013, most recently serving as the VP of Integrated Media, which included the launch, development and growth of Retail Media+. Under Melanie's leadership, her teams transformed The Home Depot's marketing strategy from a product-centric to a customer-driven marketing strategy.She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers' shopping and personal preferences. She launched a media measurement practice and changed the marketing team's key metrics to deliver enterprise, department and incremental sales. About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois. You can learn more about Michael on LinkedIn. Be sure and check out Michael's Last Request Barbecue, his YouTube BBQ cooking channel!

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate the storms for protecting your reputation, negotiating in a crowded media landscape, and we'll even bust some myths on political advertising.

✨  Sarah Pandolfini, Former FENDI & Estée Lauder Marketing Director☁️  Tips for getting hired in a competitive job market☁️  How to adapt and switch mindsets when working on a global scale☁️  Lessons learned from 5 years at Estée Lauder☁️  Overcoming imposter syndrome and uncertainty in a new roleJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Your content has the power to reposition your brand's place in the industry. It's time for you to take the lead. So we're sharing a story with you about a campaign that did just that. IBM's Outthink campaign declared the beginning of the cognitive era; an era in which they were no longer a company that just sells technology. The campaign repositioned them as a thought leader in this new era.And in this episode, we're analyzing IBM's Outthink campaign with the help of our special guest, Founder & CEO of Omnia Strategy Group, Jessica Marie. Together, we talk about capitalizing on the moment, venturing outside your branding, and taking high quality photos and videos. So put your thinking caps on for this episode of Remarkable.About our guest, Jessica MarieJessica is an accomplished visionary strategist and catalyst in the tech industry, renowned for her achievements within the B2B cybersecurity space. She's helped leading organizations in Silicon Valley, and played a pivotal role, from guiding companies through multiple funding rounds, to achieving notable successes and lucrative exits.Her expertise in discovery, positioning, product marketing and thought leadership has driven multi-million dollar product launches, media campaigns, and helped transform organizational dynamics during times of uncertainty.Recognized for her ability to think beyond conventional methods and bring a deeper perspective to any situation, Jessica's profound understanding of the technology industry and emerging trends has positioned her as a trusted advisor and industry influencer.Jessica's personal philosophy is rooted in her manifold interests and experiences. As a writer, artist, and futurist, she delves into the complexities of societal patterns and trends, casting a visionary eye towards the potential futures of humanity. Her diverse areas of curiosity, including technology ethics, spirituality, ancient teachings, and economics, are colored by her personal voyage through depth psychotherapy, spiritual exploration, travel, and artistic expression.As the founder of Omnia Strategy Group, she draws on both her personal and professional experience, leveraging her strategic insights to help companies and leaders create and maintain a positive impact in the world, while shaping the future of the technology landscape.About Omnia Strategy GroupOmnia Strategy Group is a visionary guide for B2B tech startups poised to become market leaders. Their mission is to identify potential, fuel growth, and drive companies out of stealth mode and into the forefront of their industries. They specialize in product marketing, thought leadership, and strategic positioning, leveraging our unique insights to catapult tech companies to success. At Omnia, we redefine the future of technology, turning possibilities into reality, and startups into industry pioneers.About IBM's Outthink CampaignIBM's “Outthink” campaign was created by ad agency Ogilvy, and launched in 2015 to promote IBM Watson, a data analytics processor. Watson uses Natural Language Processing to understand a question, analyze tons of data, and come back with an answer based on the data. In other words, you ask Watson a question, and it returns momentarily with an answer based on data across the internet that it has analyzed. It's named after former IBM CEO Thomas J. Watson, and became world famous after beating human contestants in Jeopardy in 2011. IBM CEO Ginni Rometty says the goal was to “redefine the relationship between man and machine.” It's been used in healthcare, finance, retail, and more. So the “Outthink” campaign promoted this idea of cognitive business through the use of Watson. In that by using Watson, you're leveraging a tool that will enable employees to work faster and smarter. And give you a leg up on your competitors. It was considered an integrated media campaign, and consisted of a series of print, digital and video ads, the print versions which featured in the New York Times and The Wall Street Journal. Each ad was different, so an example of what this looked like was an ad targeting the cybersecurity industry. It's a full-color image of a network of connections lit up in the shape of an eye. And it says, “Outthink threats”. In smaller text, it says, “Seeing threats others might miss helps you respond to attacks before they endanger your business.” It goes on to explain how IBM Security and Watson scan blogs, forums and bulletins to gain security intelligence, while being able to search through unstructured data to find threats.What B2B Companies Can Learn From IBM's Outthink Campaign:Capitalize on the moment. Timing is everything. Jessica says IBM launched their Outthink campaign when “cognitive computing was just starting to enter the public sphere. AI was still this Star Trek concept. And IBM capitalized on that moment with a campaign that was both educational and inspirational. It set the stage for discussions about the future of technology in a way that was really accessible. And AI was suddenly a topic that we could have real conversations about.” So launch content that speaks to the moment in your industry and position your brand as a thought leader.Venture outside your branding. A standalone campaign is an opportunity to be adventurous in your marketing. Jessica says, “Creativity and design are incredibly powerful in helping to further messaging. Even when it's really out there and creative, it really stops you.” The Outthink campaign was a clear departure from the black and blue colors with stark geometric shapes normally used in IBM's branding. And because it was, the campaign stood out. So create a campaign with its own unique look to grab attention.Take high quality photos and videos. The images in IBM's Outthink campaign are captivating. They're well-lit, sharp, detailed and vibrant. Ian says, “Get a photographer and take some really cool photos of your actual customers. It's always worth the money to take high quality photo and video.” It humanizes your brand, highlights your customers, and is visually compelling.Quotes*”With a lot of the earlier stage companies that I work with, there are so many priorities. And a lot of the time, unfortunately, what ends up happening is that their story isn't told. And so a lot of the time their messaging and positioning will suffer because of that. I don't think it's possible to really get to great content unless there is solid messaging and positioning. And you can't get to messaging and positioning without really diving deep into the story and the narrative of that company.” - Jessica Marie*”There's a tendency to think that we have to be really technical about things to show the value. Like that's just not true. We can show value based on how we are solving a problem that no one else is in a way that no one else is. How is it making your life easier? Like, those things are compelling.” - Jessica MarieTime Stamps[0:55] Meet Jessica Marie, Founder & CEO of Omnia Strategy Group[2:42] Why are we talking about IBM's Outthink campaign?[5:07] Tell me more about the Outthink campaign.[9:22] What makes the Outthink campaign remarkable?[16:32] What marketing lessons can we take from the Outthink campaign?[26:00] How does Jessica think about marketing at Omnia?[35:57] How does Jessica think about the ROI of content?LinksSee IBM's Outthink CampaignConnect with Jessica on LinkedInLearn more about Omnia Strategy GroupAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today's episode features a standout guest — none other than industry superstar Scott Kramer, renowned for his substantial impact and expansive industry experience, and influence. Scott isn't your run-of-the-mill expert; he's the mastermind behind MultiBrain and a seasoned professional in the world of Social Media, particularly within the Direct Selling Industry. Scott joins us to help unpack and understand the happenings of 2023, and explore what lies ahead in 2024. This conversation will be raw and eye opening with Scott's unfiltered, honest insights. As the discussion unfolds, Scott will lay out predictions and visionary concepts regarding the future of Social Media. He'll give us an expert's sneak peek into what's changing, a preview of the transformative shifts to come and crucial trends on the horizon, understanding what's most important for Social Media success as we move forward. Scott injects an infectious energy into the conversation, fostering a lively exchange of ideas that we're sure you'll enjoy. Whether you're intrigued by Social Media dynamics or simply curious about upcoming trends and how they will impact you, this episode is just for you. So, settle in and be prepared to capture some genuinely valuable insights from the one and only Scott Kramer.   We'll be talking about: ➡ [0:00] Introduction ➡ [3:47] Catching up with Scott ➡ [6:04] Let's wing it ➡ [9:46] Controversial predictions ➡ [12:12] Raw, real, unedited content ➡ [18:07] Counter point ➡ [20:40] Power of the micro influencer ➡ [22:34] Click baiting ➡ [26:51] Big shift in the algorithm ➡ [29:30] Suggested content ➡ [33:51] Short form videos  ➡ [36:08] Paying for a verified account ➡ [41:47] Let's talk about AI ➡ [47:24] Hybrid content ➡ [50:09] Agree or disagree: video content trends ➡ [51:30]  Threads and X,  where are they going to be in 2024? ➡ [53:45] Sam's prediction for 2024 ➡ [56:56] Young people love to adapt to technology   ➡ [57:56] Social search, how is it going to play a part? ➡ [59:40] Facebook and multiple personal profiles ➡ [01:00:37] Parting words   About our guest: Scott Kramer is a media and entertainment veteran who's credits run the game of television, film, digital, publishing and large-scale live events. Scott currently serves as Chief Brain at Multibrain. Multibrain is an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.  Scott has an extensive experience directing cross-functional teams in developing new revenue generating creative and multi-platform content strategies for entertainment, media and consumer brands. Highly skilled in driving creative vision, from concept through execution for agency, television, music, digital, radio, and print companies. Strong ability to effectively provide senior-level management experience to operations, P&L, and business development.   Connect with Scott Kramer ➡ Website:  https://multibrain.net ➡ Facebook:  facebook.com/multibrain.social ➡ Twitter:  twitter.com/scott_kramer  ➡ LinkedIn:  linkedin.com/in/smkramer   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind's Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us on: grow@auxano.global   If you have any podcast suggestions or things you'd like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don't forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

We've changed things up a bit with this latest episode of our podcast, "Flourish or Fold: Stories of Resilience." Today we are featuring my appearance from a couple of weeks ago when I moderated a panel for CDM Media - Integrated Media. It was truly an honor to volunteer my time and donate my best-selling books to be of service to executives in Human Resources.I was so grateful to be able to shares my inspiration for writing The 5 Practices of Highly Resilient People, which was heavily influenced by my experiences working with women in rural areas and individuals with traumatic brain and spinal cord injuries. All of which truly shaped my unique perspective on resilience.Here are some key takeaways from our conversation:Redefining Resilience: Contrary to popular belief, resilience isn't about bouncing back to our previous state. It's about bouncing forward, allowing our experiences to transform us.The Five Essential Qualities of Resilient People: I shared the five practices I've discovered through my extensive research and interviews, which serve as a roadmap for navigating life's challenges.The Power of Vulnerability: Vulnerability isn't about sharing everything with everyone. It's about aligning our inner thoughts and feelings with our outward selves. This alignment is crucial for effective leadership and personal well-being.Overcoming the Vulnerability Bias: We often fear vulnerability, thinking it might lead to rejection. I emphasize the importance of overcoming this bias for authentic and empathetic leadership.Being "Self-Full": I introduce the concept of being "self full" - prioritizing self-care to reach our highest potential. It's about putting on our own oxygen mask first before helping others.My mission is to help individuals and organizations build resilience and well-being, a cause I'm sure we can all get behind. I'm excited for you to listen to this episode and gain some valuable insights into resilience, vulnerability, and self-care. I'd like to remind you about our online course, "Flourish: The Five Practices of Highly Resilient People," available on our website www.resilience-leadership.com. It's a one-on-one tutorial with me, offering hours of content for learning and coaching on the five practices of resilience.Stay tuned for more exciting conversations and remember, resilience is not just about surviving, it's about thriving! Don't forget to like, comment, download, and share our podcast. We're excited to hear your thoughts and what you've learned from our conversation.

Derek Champagne talks with Beth Comstock, former Chief Marketing Officer and then Vice Chair of Innovation at GE. For almost 3 decades Beth led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value.As President of Integrated Media at NBC Universal , Beth oversaw TV ad revenue and digital media efforts, including the early development of hulu.com Prior to this, she held a succession of roles at NBC, CBS and CNN/Turner Broadcasting.Beth is currently a director at Nike, trustee of The National Geographic Society, and former board president of the Cooper Hewitt Smithsonian National Design Museum.Beth's book “Imagine It Forward: Courage, Creativity, and the Power of Change” is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks.Learn more at https://www.bethcomstock.info/

Nathan Ruyle is a Sound Designer, Supervising Sound Editor, Re-recording mixer, and the founder of the independent post-production sound company, This is Sound Design. This is Sound Design provides complete sound services for independent, mid-budget, and studio feature films and series, including recent releases by Universal, HBO, Sony, Fox Searchlight, Netflix, Blumhouse and Amazon. Nathan has designed and mixed over 70 feature films which have premiered at every major festival in the world, including films shortlisted for the Academy Award (United Skates, HBO) in 2019 and nominated for an Emmy (Every Act of Life, PBS) in 2020 and multiple awards from Sundance, Cannes, and SXSW. Nathan has an MFA in Sound Design and Integrated Media from the California Institute of the Arts (CalArts) where he also taught for 7 years as a member of the film and animation faculty. Nathan is also a frequent lecturer at AFI and has worked with students on three Student Academy Award-winning films. Nathan's company, This is Sound Design, recently opened a new full-service post-sound facility in Burbank, CA with 3 mix stages and ADR/Foley recording studios. Nathan sat down with Fares Muthana to discuss what sound design is, what goes into recording sound for a project, working on the Oscar shortlisted film Joyland, the process of ADR recording, and more. This Is Sound Design Website: https://tisd.tv/#about This Is Sound Design Instagram: https://www.instagram.com/tisdstudios/?hl=en Let's Get Ready Network is the place for coverage of all the things you love. On LGRN - Entertainment, we discuss, review, and react to movies, TV, video games, pop culture, and more. YOUR HOST FOR THIS EPISODE ►Fares Muthana http://www.twitter.com/FaresMuthana

Corey interviews three media-savvy students from the University of Miami who say they and their GenZ friends do, indeed, check local news regularly. And you might be surprised to learn which media outlet has snared their attention by pushing stories out on social channels like Instagram. In this episode, the 20-somethings offer frank advice to media companies trying to reach them.

The mission of law & disorder is to expose, agitate and build a new world where all of us can thrive. But how do we get there? How do we build a world many of us have only seen in our dreams? That's where we believe the artists come in. So, each week we feature an artist, holding down a weekly residency with us, helping us to imagine a different, more liberated world. This week's Resistance in Residence artist is low impact painter and climate optimist Joelle Provost. Her works have been featured in the Zhou B Art Center in Chicago, Good Mother Gallery in Oakland, ROOM art gallery in Mill Valley, & Spacewomb Gallery in Manhattan. Joelle holds an MFA in Studio Art and Integrated Media from Brooklyn College. She has dedicated herself to using her art as a means for communicating issues of Environmental degradation and other problems of our modern world. Joelle is collaborating to plan a Regenerative Gala coming up on April 1st, 2023, which includes a sustainable fashion show and regenerative art sale. Learn more by checking out their website: www.WeAreTheGeneralPublic.com. Check out Joelle Provost's website: https://www.joelleprovost.com/ —- Subscribe to this podcast: https://plinkhq.com/i/1637968343?to=page Get in touch: lawanddisorder@kpfa.org Follow us on socials @LawAndDis: https://twitter.com/LawAndDis; https://www.instagram.com/lawanddis/ The post Resistance in Residence Artist: Joelle Provost appeared first on KPFA.

EPISODE 74: Nathan Ruyle is a Sound Designer, Supervising Sound Editor, Re-recording mixer, and founder of the independent post-production sound company, This is Sound Design. TiSD provides complete sound services for independent, mid-budget, and studio feature films and series, including recent releases by Universal, HBO, Sony, Fox Searchlight, Netflix, Blumhouseand Amazon. Nathan has designed and mixed over 70 feature films which have premiered at every major festival in the world, including films shortlisted for the Academy Award (UnitedSkates, HBO) in 2019 and nominated for an Emmy (Every Act of Life, PBS) in 2020 and multiple awards from Sundance, Cannes, and SXSW. Nathan has an MFA in Sound Design and Integrated Media from the California Institute of the Arts (CalArts) where he also taught for 7 years as a member of the film and animation faculty. Nathan is also a frequent lecturer at AFI and has worked with students there on three Student Academy Award-winning films. Nathan'scompany, This is Sound Design, recently opened a new full-service post-sound facility in Burbank, CA with 3 mix stages and ADR/Foley recording studios. tisd.tvContact us: makingsoundpodcast.comFollow on Instagram: @makingsoundpodcastFollow on Twitter: @JannKloseBandJoin our Facebook GroupPlease support the show with a donation, thank you for listening!...

As discovered in Hootsuite's Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.   Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spending as it enables you to connect with your audience and reach your business goals on social.   Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together help you:  Reach your business goals  Connect with and convert your audience  Demonstrate ROI in your social strategy  Maximize marketing resource efficiencyCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Digitalisierung ist ein Megatrend, der viele Herausforderungen für Unternehmen und ihre Führungsriege mit sich bringt. Digitale Transformation ist angesagt. Wer sich heute auf C-Level bewegt, steht vor der Herausforderung sich zu diesem Thema, was ständiger Veränderung unterworfen ist, fit zu machen. Immer wieder diskutiere ich mit meinen Coachees: Wieviel Knowhow brauchen CxOs zum Themenbereich Digitalisierung und in welcher Tiefe? Was sind die aktuellen Entwicklungen und was ist the new hot thing? Wer sollte in einem Unternehmen den Hut für den Prozess der digitalen Transformation aufhaben und wie ist sie praktisch umzusetzen? Welche Unternehmenskultur und welche Leadership-Qualitäten sind als Basis für eine gelingende digitale Transformation notwendig? Kompetente Antworten auf diese spannenden Fragen gibt uns Jan Warp. Als Managing Director Digital Innovation & Integrated Media bei BCW Global, ist er Experte für dieses Thema. Meine Angebote für dich: ✅ So findest du als Top-Führungskraft oder Top-Experte schneller eine Spitzenposition auf C-Level oder im gehobenen Management: Sichere dir ein kostenfreies Strategiegespräch: https://sabine-lanius.de/mit-mir-arbeiten ✅ Wie du mit Leichtigkeit eine aussagekräftige Bewerbung schreibst und dir die Position sicherst, die du wirklich willst. Sabine Lanius – Bewerbungscoaching für Top-Führungskräfte► https://sabine-lanius.de ✅ Kostenfreie Erfolgsanleitung für deine nächste Bewerbung: 11 Einleitungssätze für überzeugende Bewerbungsanschreiben als Führungskraft ► https://bit.ly/3oBvMEg

Democracy Movements Report—Integrated-Media Production for the Digital Age. Host @dwatchnews #DemocracyWatchNews with @digitallywired John Harvey & @ekoskaiphos Dean Edwards.John Harvey reports on the increasingly sophisticated immersive virtual 3D experiences that are now available. https://www.linkedin.com/in/digitallywired/  The 2020 release of the Oculus Quest headset for $299 by Meta was a big boost for an immersive 3D experience in the Metaverse. The technology is now evolving to blend augmented and virtual reality. For example, https://altvr.com/ . Avatars that look like you are very easy to generate now. John thinks that within a year or so VR projects will be able to rather inexpensively create animated films that rival the expensive technology that is now required. There are now many AltspaceVR events that you can attend. They also are looking for volunteers to help produce events. https://account.altvr.com/events/main. Dean Edwards continues by describing Twitter Spaces https://help.twitter.com/en/using-twitter/spaces. The projects that John is most involved with now is http://thevirtualfilmcompany.org/ and https://www.youtube.com/results?search_query=the+virtual+film+company . Duration: 1:08:23 Recorded: 2022-06-07 #VirtualReality#AugmentedReality#VirtualFilmCompany#AnimatedFilms#AltspaceVR#TwitterSpaces#DigitallyWired Listen or Direct download at: https://democracycast.libsyn.com Send listener feedback to democracycast@earthlink.net  Our website:  www.democracywatchnews.org    Twitter: D Watch News International https://twitter.com/dwatchnews?lang=en   Twitter: DWatch News  North America      https://twitter.com/dwatchnews_nam/lists/engagement-n-america  Facebook:  https://facebook.com/dwatchnews Instagram:  https://www.instagram.com/democracywatchnews/ LinkedIn: https://www.linkedin.com/company/35464830  YouTube:  https://www.youtube.com/channel/UCRhWxBiRG-01eLS9A_vlVuA Our production team and theme music https://docs.google.com/document/d/1rnPeRDB3JTrr80N_NlLmUM7nEzrRejw8-5qFYd45W5M/edit?usp=sharing  Democracy Watch News is currently produced by volunteers. Please  donate if you can.    https://www.paypal.com/donate?hosted_button_id=FQZHMRJUTN5XU  Please share with your networks.

The Indian Premier League (IPL) is one of the richest leagues in the world. It's also among the most-followed sporting events. Over the last few years, the tournament has been known to shatter viewing records. But this year, television viewership dipped by more than 30% in the first few weeks of the season. What led to this fall? Experts point out many reasons, from cricket overdose, to post-Covid lifestyle, to a variety of viewing platforms. But companies are worried about the fall in viewership, as it curtails the reach of their advertisements. Is IPL cricket losing its sheen and crowd-pulling power? Does the game need to overhaul its format? Or is it just a phase until the next season begins? In this edition of WorklifeIndia, we discuss whether the IPL needs to reinvent itself. Presenter: Devina Gupta Contributors: Rammohan Sundaram, country head - Integrated Media, DDB Mudra Group; Shradha Agarwal, CEO and co-founder, Grapes; Arani Basu, sports journalist, Times of India

In this episode we catch up with Scott Kramer, the brain behind Multi - a Social Media scheduling platform which serves the Direct Selling industry. We pick his clever mind, talking tips and trends for Social Media and technology in Direct Selling. The internet gave everybody a voice, leveling the playing field. It is the first medium that promotes interactive communication between company and audience. Our challenge now is to catch the interest of that consumer audience while their attention span is shrinking. It is easy to over rely on all the technology available, forgetting to build a relationship and create conversations. Automations or an ‘old school’ type of broadcast marketing don’t work on two-way communication media, such as Social Media platforms like Facebook. We know that you are going to love meeting Scott as much as we did. Scott shares with us knowledge and advice that can be practiced no matter your level of technical abilities! Get ready to take notes and enjoy the episode. We’ll be talking about: ➡ [0:00] Introduction ➡ [3:19] From media and entertainment to Direct Selling ➡ [6:09] Technology as a common thread between Direct Selling and other industries ➡ [8:17] Trends coming in the next few years ➡ [10:38] Fear of posting on Social Media ➡ [13:46] People buy from people methodology ➡ [15:40] Wondering why less and less people are buying my product ➡ [19:27] A run down of what Multibrain is ➡ [23:33] Social Media as marketing tool ➡ [28:29] What lies ahead with Facebook ➡ [22:05] Personal profile vs groups vs business pages for Direct Sellers ➡ [36:05] TikTok in Direct Selling ➡ [39:20] Creating curiosity and intrigue ➡ [45:11] 3 tips to grow your business on Social Media ➡ [48:12] What’s up ahead with Scott Kramer ➡ [48:49] 2 books that Scott recommends ➡ [54:17] Scott’s choice of superpower ➡ [54:56] Scott’s favourite quote ➡ [55:26] Scott’s advice to his past self Resources: ➡ Scott’s Book Recommendation: Fix It with Food by Michael Simon ➡ Scott’s Book Recommendation: Trust Agents: Using the Web, to Build Influence, Build Reputation and Earn Trust by Chris Brogan About Scott Kramer: Scott Kramer is a media and entertainment veteran who's credits run the game of television, film, digital, publishing and large-scale live events. Kramer currently serves as Chief Brain at Multibrain. Multibrain is an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling. Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media. Connect with Scott Kramer ➡ Website: https://multibrain.net ➡ Facebook: facebook.com/multibrain.social ➡ Twitter: twitter.com/scott_kramer ➡ LinkedIn: linkedin.com/in/smkramer Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

On this episode we're joined by Nathan Ruyle from his new post sound facility in Burbank, CA. Nathan is a sound designer, supervising sound editor, re-recording mixer and founder of the independent post-production sound company, This is Sound Design. He has created original sound for more than 150 projects, including feature films, indie pictures, television shows, documentaries and more, in a career spanning over 20 years. Many of Nathan's works have premiered at major film festivals around the world and have even received awards via of Sundance, Cannes and SXSW. The television series, Every Act of Life was nominated for an Emmy in 2020 and most recently the films I love My Dad, a dramatic comedy starring Patton Oswalt, and Crows are White, a world-spanning documentary that starts as a vérité examination of a secretive sect of Buddhist monks, premiered at SXSW 2022. After attaining his undergraduate degree at the Southern Illinois University, Nathan received an MFA in Sound Design and Integrated Media from the California Institute of the Arts in 2008. He then taught for 7 years as a member of the CalArts film and animation faculty while building his clientele and has become a frequent lecturer at the American Film Institute. TiSD continues to build relationships with filmmakers and digital media creators via design-centric audio post-production. We learned a lot on this episode about the origins, history, and evolution of "sound design". This non-silent, unsung hero plays an integral and vital role in film, TV, etc. and Nathan's state-of-the-art studios in both New York and Los Angeles offer cutting edge technologies in this field. His new Burbank facility includes 3 mix stages, emulating different rooms and listening environments, as well as ADR (Automated Dialogue Replacement) and Foley recording studios. Nathan discusses influences and sheds light on some sound design pioneers who have been integral to the success of ground-breaking films and the evolution of the motion picture in general. Nathan has several published articles and interviews where he discusses the importance of this "invisible art". Thanks for listening! For more on Nathan visit: TiSD | IMDb | Instagram | Facebook | Linkedin | For more great guests SUBSCRIBE, LIKE, FOLLOW Check out our partners and sponsors: Top Shelf Music | Yay+ | 5 Iron Woodworks | Tregan Guitars | Godin Guitars | Ernie Ball |

In this episode, I interview Shaahin Cheyene, President at Accelerated Intelligence Inc. & a Leading Amazon Expert based in Venice Beach, USA. Shaahin has set up his own Integrated Media Agency Company to help entrepreneurs create global social media, marketing, and PR strategies. At the tender age of 15, he had already begun to bond and left their home to seek his fame and fortune. Accelerated Intelligence Inc. was established in 2008 and has been running for over 14 years. Became a Leading Brain Supplement Manufacturer in the United States with hundreds of FTEs in 32 offices all over the world. Shaahin said that growing a small business requires determination and smart work. So he says in his book ‘Billion: How I became King of the Thrill Pill Cult', “If I had 10 hours to cut down a tree, I'd spend nine and a half sharpening my ax.” This Cast Covers: Teaching and empowering people to make money on the Amazon platform. Developing smart pills and brain supplements. Teaching how to sell on Amazon. Using Fulfilled by Amazon exclusively for clients. Sharing ideas on how to become a young millionaire. Teaching people how to start a business from nothing into predictable recurring revenue streams. Offering courses to help entrepreneurs how to grow their businesses. Providing tips on how to handle money properly for business. Teaching how to handle complications in your business. Giving practical advice on how to manage your business despite human imperfection. Additional Sources: Accelerated Intelligence Inc. Billion: How I Became King of the Thrill Pill Cult by Shaahin Cheyene The Art of Impossible by Steven Kotler  _________________ Quotes: “Success is freedom. It's being able to do what you want.” —Shaahin Cheyene “Life is so much easier when you have money.” —Shaahin Cheyene “You need to be the first one to determine yourself.” —Shaahin Cheyene “There's only one person in your company that's irreplaceable - you.” —Shaahin Cheyene  “Let people do what they're good at.” —Shaahin Cheyene __________________ ​​Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

Welcome to the What's Next! podcast with Tiffani Bova. This week serves as a pleasant reminder of the honor and pleasure I had to connect with the accomplished Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company's digital efforts, including Peacock Equity acquiring iVillage.com and oversaw the founding of Hulu. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike's board of directors and a Forbes World's 100 Most Powerful Women. Additionally, she is a published author with her most recent book “Imagine It Forward: Courage, Creativity, and the Power of Change.”   THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful ‘introverted change-makers' about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125 year-old brand.  TODAY'S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the “next big thing,” and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, our customers and audiences are human, and likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us, and our businesses, to thrive in a world ruled more and more by algorithms and automation.  WHAT  I  LOVE  MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that's what is important. With each new opportunity comes the next story we will create!    Running time: 35:05  Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Beth on social:  Website  Twitter  LinkedIn    Beth's Book:  Imagine It Forward 

Smart home technology can improve your home's comfort and convenience by integrating everything from lighting to electronics to security and even lowering energy consumption. In today's episode, Brandy interviews Mike Chorney of La Scala about home automation and the integration of it in our homes.

These days, having a home theatre is not just for the wealthy. But when you're building and designing your own theatre, what should you consider? Brandy interviews Sandy MacDonald, from La Scala Integrated Media, about everything from room dimensions and drywall, to system components and heat mitigation. 

Adrienne Crossman is a queer and non-binary white settler artist, educator and curator currently residing on the traditional territory of the Haudenosaunee and Anishinaabe peoples in Hamilton, Ontario. Crossman holds an MFA in Visual Art from the University of Windsor (2018), and a BFA in Integrated Media from OCAD University (2012). Their practice explores the affective qualities of queerness, and they are interested in the liminality between the digital and the physical, considering how the terms trans* and non-binary apply to media as well as gender. Crossman is a co-founder and co-runs the online arts publication off centre and is an Assistant Professor in the School of the Arts at McMaster University.Our conversation was recorded in Hamilton within Treaty 3 territory on the ancestral land of the Haudenosaunee and Anishinaabe nations under the Dish With One Spoon wampum agreement.Show Notes@fakechildhoodFemme Art Review profile Adrienne's work McMaster Studio Art Rebecca's thesis show Videofag The Aesthetics of Failure May 2013 Off Centre Luke Maddaford Alex RondeauBetween Pheasants Emily Reimer Hopping the Fence audio editor LEFT Contemporary run by Luke Maddaford Ed Video 2021 Workshops Natalie King The Beaver The Henhouse The Organ “The Henhouse” print But I'm a Cheerleader The Lesbian Bar Project (USA)Queer Mug Clifton Hill Teletubbies Instagram Ban on Spongebob and Teletubbies Triangle as a queer symbol Halberstam Spongebob Queer Failure Rebecca SugarSteven Universe Adventure Time NTFs Glitch Art Hito Steyerl Oliver Laric Lavender CultureGender Trouble No Future Cruising Utopia José Esteban MuñozHeaven is a Place on Earth Podcast Recommendation A Bunny in the Front Seat Episode 33, OFTV (One From the Vaults)Thanks for listening to Hopping the Fence, a podcast dedicated to the fringes of the Canadian art scene.If you have an artist that you would like to hear interviewed, would like to correct / fact check a past episode, or would like to chat, feel free to send me a message on Instagram @hoppingthefence, or by email at rebeccaecasalino@gmail.com. Thanks to the OCAD Student Union for your financial support. Thank you to all of our Patreons for your ongoing support. It truly does help me avoid burnout and keeps this podcast rolling. If you would like to support Hopping the Fence please visit our Patreon to subscribe. Check out the show notes for more details. If you can't donate, no worries. Thanks for taking the time to listen.Audio editing for Hopping the Fence by Emily Reimer. Original artwork by Alex Gregory, and original music by Jessica Price Eisner.Thank you so much, bye!

Beth Comstock's first book, Imagine it Forward, was published in September 2018. She is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.Until December 2017, she spent nearly three decades at GE. As Chief Marketing Officer and then Vice Chair of Innovation, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value.As President of Integrated Media at NBC Universal, she oversaw TV ad revenue and digital media efforts, including the early development of hulu.com. Prior to this, she held a succession of roles at NBC, CBS and CNN/Turner Broadcasting. 

Both personally and professionally—Saeed Zaman is probably one of the most globalized individuals you’ll ever meet. Born in Pakistan, his family moved to the Kingdom of Saudi Arabia when he was just four. When it came time for University, Saeed applied to a number of schools in the United States, ultimately landing at Purdue University in Indiana. His media career started immediately after graduation when he was recruited by Starcom’s Chicago office. From there he would continue to grow. Senior level opportunities presented themselves taking Saeed to places such as Los Angeles, Dallas, Toronto, and Dubai. Saeed Zaman sits down to chat with about his media career that spans multiple cities in three countries across two continents, his passion for music, and the caution he was forced to employ in a country where western music was discouraged. www.mediapeople.ca www.instagram.com/vicgenova/

Should I stay or should I go now? Brandon Maslan and Jennifer K. Hill spoke with Jennifer Kohl, Executive Director of Integrated Media at VMLY&R, about how to stay in a job and continue to thrive in the same company or when it is time to leave. She compared it to making a great cake where you are, finding the ingredients within an organization to create the best career possible. Here is the key, if people are positively valued then they will stay and if they add positive value they will rise. Having a purpose and helping others find theirs is key as well. Finally, have a check-in list with people with whom you haven't connected within a while, you never know what insights they can give and how you can help them.

Leaders today in big and small organizations around the world are navigating multiple unknowns. What might have felt weird before this pandemic is now the norm. Did you ever think that you would be relying on Zoom to present a high-stakes innovative idea and then an hour later hop on a parent-teacher’s conference online? Me neither and not whilst in my sweatpants. You will certainly want to jot down insights and key questions to ask yourself from this week’s guest Beth Comstock. She is a marketing and innovation legend who has witnessed weird and been part of GE teams that have leveraged many “weird” market insights into a normal (and often better) way of doing business.   Here’s more about Beth’s illustrious corporate career. Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to Vice Chair. She currently works as an advisor, director and storyteller.   As GE's Vice Chair of Business Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.   Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She has been a visiting scholar at Columbia University’s Center for Science and Society. She graduated from the College of William and Mary with a degree in biology. Her first book, Imagine It Forward, about summoning courage and creativity in the face of change, was published September 2018.   Share this episode with three people leaders who are in the trenches focused on ensuring their business goals are met and their professional ambitions achieved even now.   Show Notes   Courage: What kind of courage do we need to make change happen today? Why: Why us? Ask yourself this question and other key questions leaders must consider. Effective Leadership:  How to offer your team clarity yet admit when you don’t have answers Social Capital: How to give people some space yet create moments of serendipity Working Parents: Good leaders make readjustments based on changing realities and work with their team’s new needs Hiring Practices: The case for hiring talent from outside your sector. Roles: What’s a “figure it out” role? What’s necessary to facilitate success in these scenarios? Risk Mitigation:  Let’s do a project or bring in a “spark.” Some ways to mitigate hiring risks are expressed. Feedback: Sometimes outsiders can become targets, how to work through this common occurrence. Professional Goals: How to vouch for yourself even now. Good leaders will be open to your initiative. Agency: Give yourself permission to get what you need right now. Reimagine that commuting hour for whatever YOU need. Permission Granted: How to step into weird zones to test yourself to learn new things and get a handle of where change is coming from. “Weird Exercise:” Explore a new phenomenon. Ask yourself: what might I learn from this? Open Challenges:  Great way to source the best ideas that can come from anywhere! Opportunistic vs. Sincere: Does someone really need this? Will someone be better if we solve this? Plus, other questions you must ask yourself before creating anything. Creativity: How much conflict/tension do we need right now to beget the best creative idea in this tense historical moment? Marketing Lay-Offs: How to rethink your career into a portfolio career and be more entrepreneurial, step one is discussed Essential Marketers: What is a marketer’s role? Let’s start there and harness this to feel essential again. Working Moms: How being a parent can impact your leadership fingerprint Help: Why asking for help (informal vs. formal coaching) can be key to unleashing your biggest potential? Mom Advice: Craft your own guiding question. Here’s mine: how can I nurture myself?   Links to quench your curiosity:   Learn more about Beth Check out Beth on Instagram Follow Beth on LinkedIn Stay connected to Beth on Twitter   Want to continue the conversation?   Now you can by following me on Instagram! There I jump on an IGTV Live every Wednesday! You’ll catch me reporting LIVE on-location (so far in a gas station on a highway, a modern art museum, and my local fruit smoothie shop) OR hosting a LIVE “after-party” with the week’s guest! Who knows where my next episode will take me or what else you can learn from this week’s amazing guest? Come along! I want YOU to join me on my next adventure. I’m easy to find on Instagram @careeroutcomesmatter Rather keep it professional? Let’s connect on LinkedIn. I encourage every single podcast listener to connect with me. Ready to pivot into a new marketing full-time role this year? Register for a complimentary masterclass entitled: The 5-Step Strategy Marketers Use To Pivot Into Their Dream Marketing Career (Without Undervaluing Themselves)!

Shane's seven years of education (including studying with Miller S. Puckette, inventor of MAX MSP) at UCSD, where he received his undergraduate degree in Music Interdisciplinary Computing in The Arts followed by his MFA at Cal Arts in Experimental Sound Practices and Integrated Media, led him down a path of visionary development. His idea for creating a matrix-based touch controller for clip launching and integration with Ableton Live led him to share that vision with multiple developers and was eventually embraced by Akai, and led to the creation of the APC 40. Pre-college he was influenced by the likes of Marilyn Manson and Nirvana and then discovered Raves, Psychedelics, and the intense desire to create electronic music. Inspired by Brian Crabtree at UCSD, inventor of The Box, led to shopping around the idea for a matrix controller. Going to work for Allesis/Newmark/Akai and developing Max patches to test their audio products. Making a video for the APC to "get shows" and having Steffen Gordy (The son of Motown Records founder Berry Gordy) from LMFAO reach out to hire him to come to Las Vegas to help develop their live performance with Ableton. Partying with the duo in Vegas but being influenced by his girlfriend to make a bad career decision and the backlash that brought him to the SF Bay Area. Being influenced by the level of consciousness in the SF Bay Area and a noticeable "psychic field" that was creatively stimulating. Working with the "Mind Machine" and Performing in Quad to create a different kind of live performance. Breaking down his track "On Top Of The World" and discussing MAX For Live and custom patch creation. Learn more about your ad choices. Visit megaphone.fm/adchoices

As we come into the New Year, it's often a time of reflection and looking forward. Thinking about the things we want to change and recommit to goals. Whether you have big audacious goals or just want to do something seemingly small, these things take a huge amount of courage and creativity. Which leads us to today's episode with Beth Comstock. Beth Comstock's mission is to understand what's next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to corporate Vice Chair. Beth spent nearly three decades at GE until December 2017. As Vice Chair of Business Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Beth came to studio not too long ago to teach a class at CreativeLive on this exact topic, and I wanted to share a few of my favorite lessons that helps us: Become a changemaker by leading with imagination. Gain the courage to develop and defend new creative ideas. Unearth new ideas but apply strategy to bring them to fruition. Make room for discovery and how to apply storytelling concepts to make your vision into reality. Remember, the world will never be slower than it is right now. So it's never a better time to ignite your ideas into reality. Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

Beth Comstock is the author of Imagine It Forward: Courage, Creativity, and the Power of Change. Beth served as NBC Universal’s President for Integrated Media as well as the General Electric Company’s Vice-Chair and Chief Marketing Officer, where she led efforts to promote growth and innovation. In her book, Imagine it Forward, Beth draws lessons … Continue reading "Imagine It Forward with Beth Comstock"

Aleks Krotoski chats to innovator and visionary Beth Comstock about the giants that shaped her career.  Beth Comstock's mission is to understand what’s next, navigate change and help people and organizations do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to GE Vice Chair. In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. 

In this new COVID Chronicles episode, Mr. David Haar and I discuss how business and media may have to adapt to the new world we find ourselves In...not just In the time of COVID, but what we may need to focus on post-pandemic. David is in charge of Integrated Media for Hubbard Radio and has been involved in Marketing and Media for over 12 years. To subscribe to his free marketing newsletter, find him on Twitter: davidhaar

Tune in to hear Beth share: ­  How to use the world around you as a learning experience ­  The power of a great marketing campaign ­  How to sell an experience ­   And many more key marketing insights! Learn more about your ad choices. Visit megaphone.fm/adchoices

Artistic Director of Salt Lake City’s Ririe-Woodbury Dance Company since 2013, Daniel Charon has been active as a choreographer, teacher, and performer for over twenty-five years. While based in New York City, Daniel maintained a project-based company and danced with Doug Varone and Dancers and the Limón Dance Company. Additionally, he performed with Doug Elkins and Friends, the Metropolitan Opera, the Aquila Theater Company, and the Mary Anthony Dance Theater among others. He is a BFA graduate of the North Carolina School of the Arts and an MFA graduate of the California Institute of the Arts in Choreography and Integrated Media. As Ririe-Woodbury’s Artistic Director, Charon has created multiple original works for the stage, gallery installations, and has designed video for his and other choreographers’ works. Daniel has choreographed Moby Dick, The Pearl Fishers, Aida, and La Traviata at the Utah Opera. He has presented multiple full evening concerts in New York City and has been commissioned to choreograph new works for many companies, universities, and festivals around the country. A nationally known and respected educator, Charon regularly teaches master classes and workshops nationally and internationally and has taught at the Metropolitan Opera, the Bates Dance Festival, Salt Dance Fest, North Carolina School of the Arts Summer Comprehensive, Varone Summer Dance Workshops, and Limón Summer Workshops. He has been a guest artist at numerous universities and was an adjunct faculty member at Hunter College (NYC) and the California Institute of the Arts. Daniel has staged the works of José Limón, Jirí Kylián, and Doug Varone at schools and companies around the world.

In this special Wonderwomen in Business Podcast epsiode, Jasmine Sandler , Host interviews Beth Comstock, Former CMO of GE and author of Imagine It Forward, This interview is FULL of serious business advice for any woman in business. Listen in! Beth Comstock, Former Chair and Chief Marketing Officer at GE, has a mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built her own successful career path from storyteller to chief marketer to corporate Vice Chair. Beth spent nearly three decades at GE until December 2017. As Vice Chair of Business Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology. Her first book, Imagine it Forward, about working (and living) on the front lines of change, was released September 2018. You can sneak peek or grab her book and learn more about Beth on her site at https://www.bethcomstock.info/ Join WonderWomen in Business as a Member and attend VIP events in NYC and LA with podcast guests and other members on https://www.meetup.com/Manhattan-Female-entrepreneurs-CEOs-Meetup-Group/ Listen to WonderWomen in Business on Apple https://podcasts.apple.com/us/podcast/wonderwomeninbusiness-podcast/id1465354816 Become a WonderWomen Patron and receive your Wonderwomen apparel, access to front row and VIP access to Wonderwomen in Business events and more! https://www.patreon.com/wonderwomeninbusiness Join WonderWomen in Business LIVE on Facebook where we stream LIVE weekly! https://www.facebook.com/WonderWomenIBpodcast/ Join the WonderWomen in Business Twitter Conversation! https://twitter.com/WonderWomenInB Follow WonderWomen in Business in Instagram and Get featured! https://www.instagram.com/wonderwomenibpod/ The WonderWomen in Business Main Page for Speaking and Sponsoring Opportunities https://brandyouconference.com/wonderwomen-in-business/ ABOUT WONDERWOMEN IN BUSINESS The WonderWomen in Business Podcast series and member-organization is the creation of the host, Jasmine Sandler, Social Branding and Social Selling Keynote Speaker, Executive Trainer and producer of the Brandyouconference 2020 Conference for Female Entrepreneurs in NYC. The main page for WWIB and BRANDYOU 2020 can be found here - https://brandyouconference.com/wonderwomen-in-business/ Jasmine and her JS Media agency provide Online Branding, PR and Social Media services and education to Female executives, Women's Executive teams, and Female entrepreneurs. Properties of JS Media include: https://jasminesandler.com https://courses.jasminesandler.com http://agent-cy.com http://brandyouconference.com By joining WonderWomen in Business as a WWIB member, you gain access to private interviews, private VIP women's leadership and social events, VIP access to #BRANDYOU and much more! Become a WonderWomen in Business patron here to learn more! https://brandyouconference.com/wonderwomen-in-business/ To be considered as a guest for the #Wonderwomeninbusiness podcast, visit https://brandyouconference.com/wonderwomen-in-business/ where you can apply. The #Wonderwomeninbusiness Podcast & BRANDYOU Conference series is owned by JS Media 2019 #podcast #nyc #wonderwomeninbusiness #bethcomstock #jasminesandler #femaleentrepreneurship #author #speaker #personalbranding #womenleaders

Today on Extraordinary Women Radio, I'm honored to bring you Beth Comstock: Former Vice Chair of GE and Author of Imagine It Forward. I love this interview! I have followed Beth’s inspiration for many years, dating back to my corporate days over a decade ago. Today we talk about her journey through GE, about leading change, about stepping into our courage and granting ourselves permission to show up in bigger, bolder ways and more! Beth’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to corporate Vice Chair. Beth led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. Her first book, Imagine it Forward, about working (and living) on the front lines of change, was released September 2018. Her stories are fabulous and vulnerable. “The world will never be slower than it is right now. We need to adapt to new things, but what holds us back is fear.” – Beth Comstock Let’s meet Beth Comstock! Follow Beth Comstock on Twitter and LinkedIn, or visit her website. Her book Imagine It Forward is available on Amazon! Beth Comstock Show Notes

The Hershey Company, celebrating its 125-year anniversary in 2019, was founded by Milton S. Hershey, a serial entrepreneur on a mission to “democratize chocolate,” which at the time was considered a luxury good. Over the years, what began as a simple candy bar has become a globally recognized family of brands, an amusement park, a school, and an entire town. But even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.

The Hershey Company, celebrating its 125-year anniversary in 2019, was founded by Milton S. Hershey, a serial entrepreneur on a mission to “democratize chocolate,” which at the time was considered a luxury good. Over the years, what began as a simple candy bar has become a globally recognized family of brands, an amusement park, a school, and an entire town. But even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the personal honor and pleasure of connecting with the accomplished, Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal,  overseeing Ad-sales, Marketing, and Research. She led the company’s digital efforts, including Peacock Equity acquiring iVillage.com and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she was a catalyst for growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike’s board of directors and a Forbe’s World’s 100 Most Powerful Women. Most recently she has become a published author with her brand new book Imagine It Forward. I am thrilled to have Beth Comstock on the What’s Next! Podcast today! THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful ‘introverted change-makers’ about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125 year-old brand. TODAY’S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the “next big thing,” and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, our customers and audiences are human, and likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us, and our businesses, to thrive in a world ruled more and more by algorithms and automation. WHAT  I  LOVE  MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that’s what is important. With each new opportunity comes the next story we will create! Running time: 34:41   Subscribe on iTunes   Find Tiffani on social: Facebook Twitter LinkedIn   Find Beth on social: Twitter LinkedIn   Beth’s Book: Imagine It Forward

Beth Comstock is change maker who has helped people grapple with rapid-fire change and open up their companies to transformation. Before she ever led the reinvention of a team or a business, she learned to rely on her curiosity to provoke change in herself. She infused her life with the habit of discovery, seeking out new ideas, people and places and in turn she built a career path from storyteller to chief marketer to GE Vice Chair. And now author. Beth knows what it is like to work on the front lines of change. In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, developed new businesses and increased GE's brand value. She created GE Ventures, oversaw GE Lighting, and was the company's Chief Marketing Officer. As President of Integrated Media at NBC Universal, Beth oversaw ad revenue and the company's digital efforts, including the early development of hulu.com. Earlier in her career, she held a succession of marketing and communications roles at GE, NBC, CBS and Turner Broadcasting/CNN. Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology. We touched on many a topic in this conversation, including: 1 - How Comstock went about shifting the culture from seeking perfection before releasing anything to the public to one that embraced the minimum viable product 2 - Roadblocks she faced in rolling out the Fastworks program and the leans startup methodology across GE insofar as policy and procedure was concerned and how to overcome this; and 3 - What really happened when she and longtime CEO Jeff Immelt resigned from the company on the back of activist investors pushing for change, and why she thought it happened Topics Discussed: Why change is hard at an organizational and individual level How to get buy-in internally Speaking the same language and translating messages Rolling out the lean startup at GE Why culture and process needs to adapt to support new capabilities Leading indicators versus trailing indicators Roadblocks and lessons learned What really happaned in GE’s executive shake-up Shorttermism and how it can plague innovation at listed companies How a long-term tenure in one organization (27 years in Comstock’s case) doesn’t need to come at the cost of creativity or learning The three buckets of innovation and how GE invested across the three Why marketing is what you do at the beginning, not at the end Why the lean startup can be applied to anything from engine turbines to medical C-arm devices Why short feedback loops are key to learning and moving towards product market fit for new ideas, and how bloated organisational procedures can sabotage this Show Notes: Get the book: https://www.amazon.com/Imagine-Forward-Courage-Creativity-Change-ebook/dp/B078LJW4G4 Web: bethcomstock.info Twitter: @bethcomstock --- Patreon: www.patreon.com/thesteveglaveski Employee to Entrepreneur book: www.employeetoentrepreneur.io Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0 Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski NEW Facebook group: www.facebook.com/groups/futuresquared/ ‍

The Learning Leader Show With Ryan Hawk Episode #292 - Beth Comstock: You Don't Need Permission (Former GE Vice Chair) Beth Comstock spent nearly three decades at GE. As Chief Marketing Officer and then Vice Chair of Innovation, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value.  As President of Integrated Media at NBC Universal, she oversaw TV ad revenue and digital media efforts, including the early development of Hulu. Prior to this, she held roles at NBC, CBS and CNN/Turner Broadcasting. Her first book, Imagine it Forward, was published in September 2018. She is a director at Nike, and trustee of The National Geographic Society.  The Learning Leader Show "You must grab agency.  You don't always need permission." Show Notes: Commonalities of sustaining excellence: "They don't stop. They keep coming back.  There is an inherent belief that tomorrow is another day.  They have great stamina." Examples: Jeff Bezos (Amazon), Mary Barra (GM) What was it like being hired by Jack Welch (including the story of Jack offering her the big promotion) "You know you can't say no to Jack Welch and GE.  It fascinated me." Jeff Immelt -- "He lives to deliver for the customer" Take us back to 1985... Beth is in her mid-20's, she's hiding behind the door as her husband tells her mom that they are getting a divorce. "It was a defining moment.  I was willfully choosing an unfamiliar path.  It felt like a failure." "In times of change, you have a choice to figure it out." JR, the bad boss... We've all had bad bosses.  How to deal with it? "He was a gatekeeper, just said no.  So, I wrote a report, shared it with others, gave it to him.  He rejected all of it.  So I left to go to Ted Turner's CNN." "You must grab agency.  You don't always need permission." "No means 'not yet'" The difference between gatekeepers and goalkeepers: Goalkeepers clear the way, they help you.  Gatekeepers do the opposite." Common mistakes the new manager makes and how to avoid them: Understand the responsibility Find a way to be secure in yourself.  A lot of mistakes are made out of insecurity. "I was not good at giving feedback.  Good or bad.  I didn't communicate well initially." "You need to get to know your team very well.  Know them as individuals.  Connect with them.  People don't want to be managed or controlled, they want to be led. There is a difference." Mentors: "I was a 30 year old first time manager and I didn't have good mentors.  I was afraid to reach out to people for help.  Find a series of people to be your board of advisors.  You will need it." The "Steve Jobs recruited me" story -- "This was right before the iPhone came out.  He said, 'We're going to do some really big things here and I want you to be part of it.'  It wasn't right for my family to move out there at that time though.  I made the pro and con list and the move was too powerful.  So I said no.  There are days where I regret it." The difference between Jack Welch and Jeff Immelt: "Both were good leaders.  Jeff championed people and fully supported me." "They led in different times.  It's a shame that they get compared when they led in two completely different eras." "Tell me something I don't want to hear." -- Why this is a powerful exercise all leaders need to do with their teams on a regular basis. "Success theater" was an initiative.  It's meant to crack bureaucracy.  "Jeff Immelt was actually trying to make it better through doing this.  You need that feedback loop." Hiring:  What does Beth look for in a candidate? Curiosity - Open and eager to learn A quest for excellence - Do they actively strive to be better? Others provide references on their behalf Trial run - "Try, then buy."  Simulate the role Hire someone who knows what you don't - Hire for your weaknesses How to handle an environment as a woman leader surrounded by men? "I'm a creative woman.  I came to appreciate my differences.  I became this small, quiet, rebel. Forge a different path.  Learn how to get comfortable doing this." Advice to men? "I'm so glad you're asking this.  Be open.  Listen.  Talk with females at work. Have open dialog.  Ask questions how you can do better." "Assume nobel intent." How to "imagine it forward?" "Data is squeezing imagination from us." -- "Open yourself to new people and ideas." "Pattern recognition" "Scenario planning" Think "What if I were the customer? What if I were the competitor?  What would I do?" Leading as an introvert.  Most great introvert leaders have these useful qualities: Introspective Good listener Understand how to manage their energy Find time to recharge Why joining The Learning Leader Circle is a good idea Use the "Get To Know You Document" "I'm a creative woman.  I came to appreciate my differences.  I became this small, quiet, rebel. Forge a different path.  Learn how to get comfortable doing this." Social Media: Follow Beth on Twitter: @bethcomstock Read: Imagine It Forward Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12

Kicking off Season 2 of The Idea Fountain!! In Season 1 of the Idea Fountain every episode I interviewed someone who has changed my life. In Season 2 we are going to speak to people from all walks of life…. about their instincts and intuition. First up is Beth Comstock who recently released her book Imagine It Forward. Beth is a director at Nike, trustee of The National Geographic Society, former Vice Chair of Innovation of GE & also was President of Integrated Media at NBC Universal where she was involved in the early development of hulu. We got together a great room of inspiring people and had a fireside chat which ended up being one of my favorite conversations to date. Here's to a new year, new ideas, new season, and new friends!

Every year the PRCA Digital PR report throws up some unexpected findings from the world of digital communications, and this year is no different. Among the headlines are that although PR teams are controlling more social and digital media activity, they're less confident in measuring it! In this episode of the Digital Download podcast I talk to Danny Whatmough, Chair of the PRCA Digital Group and MD for Integrated Media at Weber Shandwick, about some of the findings and what the implications are for the public relations industry in 2019. We also talk about his new book, Digital PR, which is one of the PRCA Practice Guides. Here's what is discussed in this episode: The headline results of the PRCA Digital PR & Communications Report 2018 Whether in-house teams are now controlling more day-to-day social media activity Why PR people are losing confidence in measuring digital activity Whether measurement still exists as an afterthought Why digital crisis management is moving in-house Whether companies now have a more balanced view of social media negativity Whether social media customer service still exists as part of the comms role How different elements of digital media are splitting into different specialist groups Why budgets for influencer marketing are in decline Why proper relationships with influencers are finally coming to the fore What the book 'Digital PR' is about & who it is aimed at   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show PRCA Digital PR & Communications Report 2018 Digital PR book on Amazon   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!

Welcome to Season 2 of When Women Win Podcast! Before we dive in, I would like to take a moment and acknowledge you for making When Women Win the number 1 podcast in the Middle East. To all of you who subscribed and listened to the podcast, to all who reviewed and shared it... A million thanks. For the opening episode of Season 2 we are fortunate to have an international powerhouse in the world of marketing. Beth Comstock spent 25 years at GE where she led efforts to accelerate new growth and was named GE’s first Chief Marketing Officer in 2003. Beth served as President of Integrated Media at NBC Universal, from 2006-08, overseeing ad revenue and the company's digital efforts, including the early formation of Hulu. She is a corporate director of Nike and has been named to both the Fortune and Forbes lists of the World's Most Powerful women.   We discussed Beth’s new book, Imagine It Forward. We covered many aspects of innovation – how entrepreneurs approach it, how entrepreneurial people within a corporation can innovate and disrupt, and how the corporation can encourage and support them. We explored the personal and professional price that disruptors might pay as organisations resist change. Beth gave practical tips for introverts like herself – introverts who wish to lead, as well as tips for managers of introverts. We touched on the problems that have rocked GE and talked about gatekeepers versus goalkeepers and how they can shape your job choices. My favorite quotes are: “No is not yet" "You cannot mitigate risk, you have to navigate it.” Beth recommended three books: The Creative Habit by Twyla Tharp Management Principles by Peter Drucker. “Without a customer there is no business” The Art of Gathering by Priya Parker  If you would like to follow Beth on social media you can find her on LinkedIn, Instagram, Twitter, and Facebook @bethcomstock. Her book, Imagine It Forward, is available in stores and online.

Beth Comstock, is the former CMO and Vice Chair at GE and the author of a new book, Imagine It Forward: Courage, Creativity, and The Power of Change. The book pulls from Beth’s experiences and observations from her 20+ years at organizations like NBC and GE and it is about summoning courage and creativity in the face of change.   For nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, started new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBCUniversal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. She graduated from the College of William and Mary with a degree in biology. Found in her book are 5 principles/criteria that people should embrace to grow and succeed. They are: Give yourself permission – there is always a reason you can’t move forward--the boss says no, the company doesn’t have the budget, etc... But sometimes you need to give yourself permission to move forward Discovery – We have to use the world as a classroom for discovery. Get out in the world and look for patterns and make connections. It is important to break up your patterns; take a different route to work, for example. Agitated Inquiry – This is how you understand what you see, figure out the right way to do it, and get input into an idea to know if you want to move forward Story craft – “Story is everything.” If you are a leader you need to start with the story. People don’t want to follow numbers; they want to follow a story, a passion. Creating new operating systems – imagine the future, next to get the culture together to test ideas as you go Beth has also had to learn how to handle being told ‘no’. She talks about a time when she was working at NBC where she pitched an idea to the president and was told ‘no’. Most people would have given up after the first ‘no’, but Beth believes that, “no is not yet”. She did not give up on that idea she pitched. She went back to the drawing board, tweaked it and kept re-pitching it to the president. Even though he said ‘no’ a few more times, she never gave up. She didn’t take no as a final answer, no just meant that it was not quite there yet. She finally got a yes and that idea turned into the NBC Experience Store. What you will learn in this episode: Why Beth wrote the book, Imagine it Forward The hardest business decision Beth has had to make and how she worked through it 5 areas people should embrace to grow and succeed How to handle being told ‘no’ What it was like working with Jack Welch How to become a change maker in your organization Contact: Beth Comstock on LinkedIn bethcomstock.info   Beth Comstock on Twitter

If throughout its history GE brought good things to life, you might say that – along with a few select others – Beth Comstock brought imagination to GE. And if you listen to her, you will understand how to bring it your own business, too.Beth’s story, perhaps, might seem hard to imagine. She began in PR and rose to become a GE Vice Chair. Along the way, among other roles, she served as GE’s first Chief Marketing Officer in 20 years and operated GE Business Innovations.She has also left her mark on American popular culture. Beth helped lead GE’s strategic shift to “ecomagination” and the “imagination at work” brand campaign; she served as President of Integrated Media at NBC Universal, where she launched Hulu. She also green lit GE’s iconic post-9/11 ad of a resolute Lady Liberty rolling up her sleeves, climbing off her podium, and the simple words: “We will roll up our sleeves. We will move forward together. We will overcome. We will never forget.” What does imagination look like? That’s what Beth explains in her terrific and personal new book “Imagine It Forward: Courage, Creativity, and the Power of Change.” It’s also what she explains to me in this conversation.  

Beth Comstock was the Vice President of General Electric. And before that, she was President of Integrated Media at NBC. Both of those titles are proof that she figured out how to rise up in the most competitive corporate environments. She had to figure out how to spot trends, generate ideas, speak up, and so on. And she recently wrote about it all in her book, “Imagine It Forward: Courage, Creativity, and the Power of Change.” Links and Resources “Imagine It Forward: Courage, Creativity, and the Power of Change" by Beth Comstock I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Beth Comstock was the Vice President of General Electric. And before that, she was President of Integrated Media at NBC. Both of those titles are proof that she figured out how to rise up in the most competitive corporate environments. She had to figure out how to spot trends, generate ideas, speak up, and so on. And she recently wrote about it all in her book, "Imagine It Forward: Courage, Creativity, and the Power of Change."     Links and Resources "Imagine It Forward: Courage, Creativity, and the Power of Change" by Beth Comstock I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Kristen opens up and passes on insightful wisdom well beyond her years in the industry. Hear about why we should kill the word "networking," how she's risen quickly within her team, and her theory on why being open with your coworkers about what's going on outside of work helps with work-life balance. Heads up: Watch the We Are Next 2017 Recap. Thank you to all the listeners, subscribers, educators and ad industry advocates who made this year possible! Subscribe & leave us a review on iTunes to help others discover the podcast! For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Collection of advice.

Join us for NEXTWORDS, the annual reading series organized, curated by and featuring graduating MFA students of CalArts' Creative Writing Program. Erik Alessandro Mondrian is a writer, artist, and scholar who makes work about place, belonging, love, longing, and madness. He holds an MA in Mass Communication & Media Studies from San Diego State University, focusing on virtual worlds as new media, and will be graduating this year from CalArts with an Interschool MFA in VoiceArts & Creative Writing and supplemental concentration in Integrated Media. He lives wherever the dreams take him. Leann Lo Young Adult/ New Adult Fiction Writer. From Fresno, CA. Raised by her mom and grandma. B.A. in English, Communication, and Classics from Fresno Pacific University. #Ravenclaw Jesse Garrett VanDenKooy is a composer, graphic designer, computer technician and author of Fae: The Book of Faolan, The World is Among Us, The Midnight Orchestra, Fae: The Book of Keane, and Trout are Selfish: Short Fictions and Transitions.  Chelsea Dright is a writer, aesthetician, and tricoteuse hailing from Los Angeles. She writes fiction. Her hobbies include resurrecting long-dead literary genres, watching HBO, and discussing the consequences of fictional political systems. She's watched The Empire Strikes Back 847 times and has 16 opinions on it, so don't try her. Her favorite Disney movie is Who Framed Roger Rabbit.

Kevan and Face2Face host David Peck talk about his Canadian Screen Nominated film Hello Destroyer, truth, identity, ”ambiguity with intention,” “curious empathy” and why context is so important. More about the film here. Trailer IMDB Synopsis A young junior hockey player's life is shattered by an in-game act of violence. In an instant his life is abruptly turned upside down; torn from the fraternity of the team and the coinciding position of prominence, he is cast as a pariah and ostracized from the community. As he struggles with the repercussions of the event, desperate to find a means of reconciliation and a sense of identity, his personal journey ends up illuminating troubling systemic issues around violence. Biography Kevan Funk is an award winning filmmaker, whose work has screened and won awards at various prestigious festivals around the world. His debut short, A Fine Young Man, premiered at TIFF and won the Grand Jury Prix at the Melbourne International Film Festival. Kevan's short films Yellowhead and Bison both premiered at TIFF, the former being awarded a Special Jury Prize, and both were named to Canada's Top Ten in their respective years.  Kevan's short Destroyer, created through the TIFF Talent Lab, was runner-up for the RBC Emerging Filmmaker Award. He also recognized as a highly regarded music video director, his video for BRAIDS' Miniskirt was shortlisted for this years Prism Prize award. Kevan was raised in Banff, AB, around his parent's grassroots theater company. He holds a degree in Film, Video and Integrated Media from Emily Carr University of Art & Design in Vancouver, BC.   ---------- For more information about my podcasting, writing and public speaking please visit my site here.   With thanks to producer Josh Snethlage and Mixed Media Sound.   See acast.com/privacy for privacy and opt-out information.

Beth Comstock is literally reinventing the lightbulb. As the Vice Chair of General Electric, Beth runs everything from business innovation to lighting, sales, marketing and more at the 130 year old company. Previously Beth worked as GE’s Chief Marketing Officer and held positions at NBCUniversal as the President of Integrated Media. There she led the company’s digital efforts, namely co-founding Hulu.com. Beth’s been named one of the “World’s 100 Most Powerful Women” by Forbes and listed in Fortune’s Most Powerful Women.

Beth Comstock is literally reinventing the lightbulb. As the Vice Chair of General Electric, Beth runs everything from business innovation to lighting, sales, marketing and more at the 130 year old company. Previously Beth worked as GE's Chief Marketing Officer and held positions at NBCUniversal as the President of Integrated Media. There she led the company's digital efforts, namely co-founding Hulu.com. Beth's been named one of the “World's 100 Most Powerful Women” by Forbes and listed in Fortune's Most Powerful Women.

What does it mean to be a museum professional with an active online presence? How does blogging, Twitter, and other forms of social media communication give shape to a professional identity in the digital age? In this episode, the Punks talk to Nina Simon, Executive Director of the Santa Cruz Museum of Art and History, prolific blogger, and author of the book The Participatory Museum, and Ed Rodley, Associate Director of Integrated Media at Peabody Essex Museum and author of Thinking About Museums, about the impact that an active online and social media presence can have on museum work broadly, and on professional identity. What does it mean to “grow up professionally” in the public eye, or to enter into an online discourse with an already-established professional identity? How does the kind of professional discourse that social media makes possible give shape to new ways of thinking and perceiving museum work? And what are the long-term ramifications of living a professional life online for all to see?

SF MusicTech Summit XV on May 20, 2014 Hotel Kabuki, San Francisco, CA www.sfmusictech.com PRESENTATION: The Future of Integrated Media SPEAKER: Ezra Kucharz, CBS Local Digital Media, President http://www.cbsradio.com/local-digital ************************* Recorded by Media One AV www.mediaoneaudio.com

As part of the End Of Film (EOF) series of videos, today I talk about the IMS or Integrated Media Server. This is the […]

Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women's preferences on her role within that family.

Merlin Mann, The Bros. Chaps (Homestar Runner) and Jeff Olsen (adultswim.com) talk with Jesse about building a brand online at the 2009 Integrated Media Association conference.