The Marketing Careers Podcast

Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.Focus on several metrics when using generative AI:Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics. AI tools and resources mentioned in the episode:Runway.aiDall-EConnect with Robert Campbell:linkedin.com/in/robertwcampbell/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success."Generative AI as a Tool for Efficiency: Ben described generative AI as creating a "straw man," or a first draft, which helps in removing the ego from initial ideas and improves operational efficiency. He said, "The machine does not care about its idea. It's just saying, based on this data set that I've observed, these are five things that you can do."AI's Role in Disrupting Traditional Processes: Ben shared insights on how AI is changing team dynamics and processes, especially in content creation and marketing strategies. AI tools like Rytr and Grammarly are helping to produce first drafts and reduce the workload on human editors.Risk Management in AI Adoption: Discussing the risks associated with generative AI, Ben highlighted the need for companies to establish AI policies and ensure data security. He cautioned, "It gets super risky if you're exposing PII data or anything behind your company firewall to it."Future of AI in Marketing and Beyond: Looking forward, Ben predicted that AI will be integrated more deeply into business and marketing practices. He discussed potential new roles like a "GPT creator" who optimizes AI tools for company use, emphasizing AI's broader impact on society and industries beyond marketing.AI tools and resources mentioned in the episode:rev.ai/spiky.ai/lavender.ai/ai-suggests.com/There'sAnAIForThat.comGoogle Gemini (formerly Bard)Connect with Benjamin Hoehn:linkedin.com/in/mojomogul/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, Jodie Lail (GE Healthcare): Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results.Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns.Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives.Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation.Connect with Jodie Lail:linkedin.com/in/jodie-lail-26014431/substack.com/@jodielailFor more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, Florian Delval: Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we're trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the customer experience notion." Marketers should look to integrate AI technologies to enhance customer experience and streamline data management, thereby boosting operational efficiency.Prepare for the Future by Understanding AI: Florian suggests preparing for future disruptions by understanding and engaging with AI technology now. He describes generative AI as "helping generate information... it can be text, images, etc." Marketers should actively learn about and experiment with AI tools to stay ahead in their field, ensuring they can leverage these technologies as they become more integrated into everyday business practices.AI tools & resources mentioned in this episode: foreignkey.substack.com/Open AI BlogAction IQ BlogGoogle AI BlogConnect with Florian Delval: linkedin.com/in/florian-delval/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, Kaarin Howard: Leadership's Role in Embracing and Driving AI Adoption:Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. This leadership approach is essential for fostering an innovative culture that leverages AI for strategic advantage.The Impact of AI on Marketing Team Dynamics and Structure:Reflecting on the future of marketing teams, Kaarin speculates on the potential for AI to streamline team structures. "Will I need six copywriters? No, now I only need two," she states, indicating that AI's efficiency gains may lead to leaner, more focused teams. This shift could impact hiring strategies, team dynamics, and the overall structure of marketing departments, pushing towards a model where quality and efficiency are prioritized over quantity.AI tools & resources mentioned in this episode:MidJourneyMutinyHugging FaceThe Rundown AI NewsletterConnect with Kaarin Howard: linkedin.com/in/kaarin-howard/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency, stressing that AI is a tool for enhancement rather than replacement.The Importance of AI Education in Marketing Departments: Welsh advocates for marketers at all levels to develop AI literacy, suggesting that understanding how to effectively use AI tools is crucial for staying competitive in the rapidly evolving marketing landscape. He encourages marketers to experiment with AI, learn from its applications, and integrate it into their strategies.AI tools & resources mentioned in this episode:descript.compubler.iojasper.aiotter.aiConnect with Andreas Welsch: linkedin.com/in/andreasmwelsch/intelligence-briefing.com/For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, Ashley Gross (commercetools): Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and focus on creative and strategic tasks.The Importance of Curiosity and Continuous Learning: It is paramount for marketers to stay curious and continuously learn about emerging technologies. Marketers are encouraged to dedicate time to exploring generative AI applications, as this can lead to innovative solutions and improvements in marketing strategies.Leadership and Adoption of AI: The success of integrating generative AI into marketing efforts is partly attributed to supportive leadership. Ashley points out the necessity for leaders to advocate for and encourage the exploration of AI technologies, fostering an environment where team members feel empowered to experiment and innovate.Human-Centric Approach to AI Implementation: Ashley advocates for a human-first approach when implementing generative AI, suggesting that understanding and addressing the specific dislikes or challenges of team members can lead to more effective and enthusiastic adoption of AI tools.Future of Marketing Roles and Skills: The episode touches on the evolving landscape of marketing roles and the skills required in the age of AI. There's an anticipation of new job titles and responsibilities emerging, with a focus on specialists who can bridge technology and marketing needs effectively.Connect with Ashley Gross: linkedin.com/in/ashley-a-gross/thepromptnewsletter.beehiiv.com/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide:Generative AI's Transformative Potential: George  emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities for marketers to innovate in content creation, customer engagement, and personalization.The Importance of Adaptation and Education: George's journey from a diverse background into marketing underscores the critical need for continuous learning and adaptation, especially in the rapidly evolving fields of AI and technology. For marketing leaders and teams, staying informed and educated on AI advancements is crucial for leveraging these technologies effectively.Reimagining Marketing Roles and Processes: The episode covers trends indicating a future where marketing roles become less specialized and more multidisciplinary. Marketers will need to evolve from being solely content creators to orchestrators who leverage AI for data analysis, customer insights, and strategic decision-making, emphasizing the importance of cross-functional collaboration and creativity.Ethical Considerations and Authenticity: Kamide warns against the over-reliance on AI for cost optimization, stressing that it could lead to quality compromises and ethical issues, such as perpetuating biases. He advocates for using AI to enhance authentic human connections and trust, which will become key differentiators in a technology-saturated market. Connect with George Kamide: linkedin.com/in/george-kamide/bareknucklespod.com/Marketing AI resources mentioned for you to check out:guidde.com/gamma.app   elevenlabs.io/copilot.microsoft.com/cloud.google.com/ai/duet-ai404media.co/bit.ly/georgek_vol1For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from Jessica Hreha from Jasper.ai:The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use.Adoption and Integration Challenges: Successfully integrating generative AI into marketing strategies requires overcoming operational challenges, including workflow integration, team training, and setting clear guidelines for use.Ethical Considerations and Guidelines: Establishing ethical guidelines for generative AI use is crucial. Marketers must navigate issues related to data privacy, content authenticity, and brand integrity while exploring AI's potential.Connect with Jessica Hreaha:https://www.linkedin.com/in/jessicahreha/Marketing AI resources to check out: jasper.ai/ethicsmarketingaiinstitute.comcharacter.aipi.aiFor more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: 6sense.com/demo

Looking for more information and resources to help you navigate the Gen A.I. disruption?Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: 6sense.com/schedule-your-personalized-demo/ 

The 4 Types of Marketing Job Listings:The "Genuine" Job ListingThe "Talent Trap" Job ListingThe "Lead Gen" Job ListingThe "Unicorn Hunt" Job ListingHaving trouble navigating your marketing job search, or building and developing your marketing team? Let me help - email me - erik (at) themarketinghelp (dot) coMore information about CyberMarketingConference.com (attend live or virtually):Use this promo code to get 10% off any a paid ticket: MRKHELP23 (case sensitive)Want one of our 5 FREE PASSES to the conference? (first come, first. serve)Email me -  erik (at) the marketing help (dot) coConnect with and Message me in Linkedin -  linkedin.com/in/eharbison/ Other Marketing Career Resources:Access 200+ Marketing Career Resources - and more - as a Free TMH Member:- www.themarketinghelp.co/library

The 2 Marketing Job Traps to Avoid:Becoming the "Invisible Marketing Team Member."  There are 3 key actions you can take to proactively gain the right visibility in your role.Working with the "Hazy Marketing Manager."  There are 3 key questions you can ask to turn your  manager's style from hazy to crystal clear. Having trouble navigating these traps, or have questions about your marketing career? Let me help - email me - erik (at) themarketinghelp (dot) coOther Marketing Career Resources:Access 200+ Marketing Career Resources - and more - as a Free TMH Member:- www.themarketinghelp.co/library

The 4 Success Steps For Securing Your Next Marketing Internship: Research & Decide : Identifying and selecting a core marketing skillsetWatch -> Do -> Teach: The learning model to develop hands-on experience in your core marketing skillsetShow & Share Your Work: Providing more evidence of your applied learningEvaluate & Target the RIGHT Internships: Be selective and focus on having conversations firstGrab your Marketing Internship Success Kit Here: bit.ly/tmh_internshipsOther Marketing Career Resources:Access 200+ Marketing Career Resources - and more - as a Free TMH Member:- www.themarketinghelp.co/library

Some simple truths about the annual review process:  You don't get promoted for simply being in your role for 'x' yearsAny raise or promotion should not be a surprise - your manager and you should be consistently discussing your performance & expectations during 1x1s throughout the yearBe aware of the market/industry conditions - your company and role do not operate in a bubble (if the economy is in a downturn,  you did not sign any clients, your customer churn grew -- > don't expect a 7% raise)It is a discussion - not a manager monologue or a direct report complain-session - discuss expectations, accomplishments, challenges, opportunities FROM EACH PERSONYou will be measured on you Performance/Skill vs Potential/Will. Some questions to ask during your annual performance review:Direct report to marketing manager: What is the most challenging thing about your Role?What are 3 projects I can take off your plate?Can you confirm the process or path to get promoted?What are ways I can increase my salary?Marketing manager to direct report:Which accomplishment (personal and professional) are you most proud of?What can I be doing better for you?Where do you want to be - re your role -  in one year?Do you understand the process for getting promoted? Other Marketing Career Resources:Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/library

The 5 prompt types to use with ChatGPT:  (Prompts are included in quotes - just edit and copy/paste into ChatGPT.)Create personal branding content : Use to publish tweets, blog posts or Linkedin articles."(#) things to watch out for when running a(n) (enter your marketing channel) campaign""(x) Linkedin Publish article/blog post topic ideas for (enter your marketing channel) campaigns"Create your Professional Summary: Add to your Linkedin About section or personal website. "Write a first person/third person professional summary, using (enter type of tone) tone, based on the resume content provided."Copy and paste the entire contents of your resume into ChatGPTConsider adding word count limitations (e.g. maximum of 500 words)Create interview answer frameworks: Get ideas specific to the type of role you're interviewing for. "You are interviewing for a (enter the title of the role) role.  How do you answer the question "(enter specific question)."Question suggestions - Greatest strengths/weaknesses, a time when you had to use data to solve a problem, why you want this role.Interview prep - Keyword Research: Get ideas on terms you can suggest.  "List the top 20 [specific industry] keywords including a number, the keyword and worldwide search volume." "Provide 20 keyword alternatives for [specific keywords]."Interview prep - Value asset content creation: Content to show how you can help them solve challenges."10 alternative blog topics to (enter existing blog post title from the company)."Marketing plan ideas: "You are a marketing director.  Provide a marketing plan that includes target audience, objective, goals and key strategies and tactics for (enter assumed campaign outcomes - awareness, online sales, etc). You are a brand that (describe the product or service) to a target audience of (enter assumed persona information)."Google or Meta Ad copy: "Write 10 Google / Meta ad headlines for (enter company URL)."Organic social captions: "Write 10 (social channel) (type of tone) captions for (enter company URL)."Linkedin posts: "Write 10 (enter type of tone) Linkedin posts for (enter company URL).A.I. Tools every marketers should be testing:ChatGPT : chat.openai.comJasper.aiCopy.aiYou.comLooka.comOther Marketing Career Resources:Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/library

The questions you should be asking in marketing interviews now:Are you profitable?Have you gone through layoffs in the past six months?What is your client/customer churn rate?If you lose your largest client/customer, will you need to layoff team members?The questions you should be prepared to answer in marketing interviews now:Tell me about a time when you used data to solve a problem.Why do you want to work here?How do you keep your skills sharp?The Marketing Interview Questions Guidebook can be accessed here:landing.themarketinghelp.co/interviewsOther Marketing Career Resources:Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/library

Our episode guest Mike Smith - Design Lead at Reforge  - shares his insights on how to prepare for a marketing design career. Mike shares his marketing design career tips and advice on .. How to present your portfolio in an interviewHow to manage-up and manage-down on your teamThe must-have resources to developing your marketing design skillsConnect with Mike Smith:via Linkedin: linkedin.com/in/mesmithdesign/-- (mention The Marketing Careers podcast!)via his website: https://www.mesmith.co/Careers at Reforge:  reforge.com/careers/allResources mentioned during the episode:The book "Go" by Chip KiddA great YouTube Channel for learning design: youtube.com/c/TheFuturAcademyOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

The 3 actions every marketer can take to rebound from a lay off:Take a breakStay active in your relationships, craft and personal brandSet measurable milestones Marketing specific communities to connect with other marketers:The Marketing Help CommunitySerialMarketersOnline Geniuses Marketing specific job search sites and job boards: bit.ly/tmh_jobsearch Other Marketing Career Resources:Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/library

Our episode guest Sarah Clayton - Head of Commerce at PHD Media  - shares her insights on how to prepare for a marketing career in commerce. Sarah shares her marketing career tips and advice on ..How to create an effective marketing career planThe pros and cons of working client side vs agency sideHow to effectively manage-upA fresh approach to your marketing interviewConnect with Sarah Clayton:via Linkedin: linkedin.com/in/sclayton22/-- (mention The Marketing Careers podcast!)Sarah (dot) Clayton (at) PHDMedia (dot) comCareers at PHD Media: phdmedia.com/careersResources mentioned during the episode:The Brave Commerce PodcastRishad TobaccowalaAdWeekAd Age Other Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

The 5 marketing job search planning steps to complete in 60 minutes:Prioritize Your Marketing Career FactorsSelect Your Marketing Career PathComplete Your Marketing Career ProfileCreate a quick Marketing Job Search PlanProtect Your CalendarLink to make a copy of your marketing career planning templates: bit.ly/tmh60Link to a FREE webinar on finding your next marketing role (watch AFTER completing the 5 steps): bit.ly/3steps_tmhOther Marketing Career Resources:Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/library

Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG)  - shares his insights on how to prepare for your start in a marketing career at an agency. Jared shares his marketing career tips and advice on ..How to network effectively with warm introductionsWhy an agency is a great first stop on a marketing careerThe importance of making mistakes early in your careerWhat you can say to your manager to develop a strong working relationship Connect with Jared Roork:via Linkedin: linkedin.com/in/jared-roork-2918ab1a8/-- (mention The Marketing Careers podcast!)JaredRoork (at) gmail (dot) comOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

The 5 marketing interview categories that will help you identify red, and green, flags: The Executive ManagementThe Hiring ManagerThe Company/CultureThe TeamThe RoleMarketing Career Resources mentioned in this episode:The Marketing Interview Questions Guidebook   (https://landing.themarketinghelp.co/interviews)Other Marketing Career Resources:Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/libraryGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

The 3 powerful marketing career mindsets you can start embracing (and taking action on) today: Control What You Can ControlYou "Get To" (Not "Have To")You Have More ____ Than You ThinkMarketing Career Resources mentioned in this episode:Your Case Study TemplateYour Career Profile WorksheetSpecial offer: 22% Off - for Lifetime - TMH+ Executive Mentorship- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingOther Marketing Career Resources:Access 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/libraryGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

Our episode guest Dave Snyder - CEO at marketing tech agency SmartAcre - shares his insights on how to maximize your marketing career in project management, account executive and marketing leadership roles. Dave shares his marketing career tips and advice on ..Why people make a difference in agency cultureWhy alignment on goals is key in any team, company or partnershipThe importance of making quick decisions in the face of adversityWhat CEO's look for in marketing candidates - and it's not on your resumeThe 3 areas agency CEO's will focus on every monthConnect with Dave Snyder:via Linkedin: linkedin.com/in/davidbsnyder-- (mention The Marketing Careers podcast!)GetSmartAcre.com@getsmartacre@davidbsnyderListent to Dave's podcast: agencybalance.comOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles. Liz shares her marketing career tips and advice on ..Knowing when it is time to leave your marketing jobHow brand management is integrated with marketingWhat skills are required to be a successful marketing consultantWhy the 'customer is boss' and how most brands miss that truthConnect with Liz Davis:via Linkedin: linkedin.com/in/lizmdavis/ -- (mention The Marketing Careers podcast!)Liz (at) getshimmy (dot) comMarketing Career Resources from the episode:Playing to Win - How Strategy Really Works: A.J. LafleyHow Brands Grow: Byron Sharp Other Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his  perspective on how to maximize your marketing career in both agency and client side roles. Josh shares his marketing career tips and advice on ..The two outcomes you can expect when asking a lot of questionsHow to be a 'C-suite whisperer' and get your ideas sold The  two most important things you should prepare for an interview Connect with Josh Palau:via Linkedin: linkedin.com/in/joshuapalau/ -- (mention The Marketing Careers podcast!)Other Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

The 5 action steps every marketer should execute for a successful exploratory interview...Prepare or provide something of valueSend the agenda in advancePrepare your answers for 'tell me about yourself.'Memorize your top 3 marketing impact statements and accomplishments.Send a relevant 'Thank you' (& provide more value).How to secure the right exploratory conversations?Watch our free webinar here - https://bit.ly/3steps_tmhOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/libraryGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

Our guest Anna Tutchkaia - serial entrepreneur,  Head of Marketing for ManyChat- shares her  perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities.  Anna shares her marketing career tips and advice on ..The 3 step process for landing a marketing role without applying onlineHow to turn an internship into a FT roleHow to get promoted within the first year in your marketing roleConnect with Anna Tutchkaia:via Linkedin: linkedin.com/in/annatutckaia/ -- (mention The Marketing Careers podcast!)Learn More on ManyChat marketing roles -- https://careers.manychat.com/Find startups you want to work for -- https://www.crunchbase.com/You can try 1-month of ManyChat Pro completely free - just go to manychat.com and click “Get Started.” Once you sign up for your account, all you'll need to do to unlock this offer is use the code “PODCAST.” This is a limited opportunity though, so be sure to sign up before all of the offers are claimed! Other Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her  perspective on how to lead a marketing career that welcomes courage and adaptability.  Deborah shares her tips and advice on ..* How to make an immediate impact when starting your marketing role* How to effectively manage your agency partner.* Why having a marketing specialty will future proof your careerConnect with Deborah Choi:via Linkedin: linkedin.com/in/deborahchoi/ -- (mention The Marketing Careers podcast!)More on Bosque Plants -- https://bosqueplants.comOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

The 3 marketing student career questions answered in this episode:1. How can I decide on which area of marketing I should go with my career?2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)?3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually?  Resources mentioned in this episode that you can check out:TheMarketingHelp.co's Future of Marketing Scholarship Marketing Skill Development Options:Acadium.comParkerDewey.comInternships.comMarketing Career Path Planning: The 101 Roles In Marketing Marketing Certifications: HubSpot Academy, Google Digital Garage.The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)The Marketer's Linkedin Profile Walkthrough:  See what you should be including in each section of your Linkedin profile.TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.TMH+ Membership: Unlock more resources & access exclusive mentorship and roundtable discussions.“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing 

NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his  perspective on how to start your  marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview.Connect with Tim Clark:via Linkedin: linkedin.com/in/timclark3/ -- (mention The Marketing Careers podcast!)via Email: tclark (at) nascar (dot) com -- (subject line: Marketing Careers Podcast)Review NASCAR marketing roles:careers.nascar.comOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

Phenom's Director of Product Marketing, Tom Tate, shares his  perspective on how to start your  marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer.Connect with Tom Tate:via Linkedin: linkedin.com/in/tomtatejr/ -- (mention The Marketing Careers podcast!)via Twitter: @tnrtMarketing Resources mentioned:Radical Candor by Jill ScottPositioning: The Battle For Your Mind by Jack Trout and Al RiesThe Marketing Book Podcast with Douglass BurdettOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. Connect with Dave Fink:via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast)via his website: www.postie.comMarketing Career Resources:Get the guided support you need in your marketing career with dedicated mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates,  and how to ace your marketing interview by focusing on sharing three specific things. Connect with Jennifer Hitchensvia Linkedin:  linkedin.com/in/jenniferhitchensgreenfield/ Marketing Career Resources:Get the guided support you need in your marketing career with dedicated mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn.Jed and I discuss the key marketing career topics around this trend like..Developing a networking and learning 'work out' routine.Less is more when developing your networkThe importance of establishing a Career CouncilEmbracing the Watch-Do-Teach learning model in your day to dayMarketing Career Resources:Get the guided support you need in your marketing career with dedicated mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams." Jed and I discuss the key topics around this trend like..Navigating recency bias as a team member and managerThe importance of developing skills around People, Process and TechnologyHow to future-proof your career when your marketing team goes HybridMarketing Career Resources:Get the guided support you need in your marketing career with dedicated mentorship:- themarketinghelp.co/membershipAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses 

One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin.Jed and I discuss the two most common types of this marketing career trend - The Flamethrower - Someone that needs to publicly display dissatisfaction with their prior employer - and negative impact their personal brand in the process.The Award Speech - A marketer that publicly acknowledges a laundry list of those that have helped them - and identifies excitement towards their new employer (sometimes also tagging a list of names).Marketers may have solid reasons to be either type.  However, first consider taking a second to validate the true value of making this type of post before proceeding -- it may help you in the long run.Marketing Career Resources:Get guided support on your marketing job search and successful interviews:- themarketinghelp.co/coursesAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet the guided support you need in your marketing career with dedicated mentorship:- themarketinghelp.co/membership

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team,  and how to avoid job-hopping and build a fulfilling career with one employer over several years. Connect with Piers Dickinsonvia Linkedin:  linkedin.com/in/piersdickinson/ Resources from this episode:- eConsultancy.com- Direct Marketing Institute- Marketing jobs at CSLMarketing Career Resources:Find the right Marketing Skills Course for you: - themarketinghelp.co/linkedinlearningGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/coursesAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet the guided support you need in your marketing career:- themarketinghelp.co/membership 

A consistent and relevant personal brand is critical for any successful marketing career.But how do you, and should you, talk about your personal brand during a marketing interview?You should focus on these three key areas - that will address the three most common types of questions you will be asked.What's your Personal Pitch - why you are relevant - "Why should we hire you?"Self Awareness - knowing your working style and behaviors - "What is your biggest strength or weakness?"Abilities - examples of tangible, relevant impact on projects, campaigns or program: "Tell me about time when..."Resources to prepare for your marketing interview questions:Download your Career Profile workbook here.Resume Impact statements equation: Impact + Metric + Time frame + Strategies or TacticsThe One-Week Marketing Interview WorkshopUnderstand your marketing manager's  working style by reading the Marketypes GuidebookUse the Marketypes Assessment for yourself and share with your team.Find other Marketing Career courses and workshops here.Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) coStay connected with marketing career trends, resources and the latest podcast episodes here:themarketinghelp.co/subscribe 

Aligning your marketing career with a niche industry can be valuable and provide a strong foundation.CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team,  turn failures into learnings, and how to transition from contributor to marketing manager and leader.Connect with Rebecca Pollardvia Linkedin:  linkedin.com/in/rebeccalpollard/via email: rebecca (at) greatpet (dot) comvia website:  www.greatpetmedia.com Resources from this episode:- Marketing Tech for measuring customer LTV: lifetimely.io/- The "4 Rooms of Change" team building exercise explained here - youtube.com/watch?v=j1dIiizegHEMarketing Career Resources:Find the right Marketing Skills Course for you: - themarketinghelp.co/linkedinlearningGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/coursesJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe 

The 3 Marketing Career Moment focus areas during your Q4 are...Your RoleYour Career StrategyYour next 90 daysKey resources to support your amazing Q4.Set or Reset your Marketing Career Strategy with these Free Career Planning ToolsUnderstand your marketing manager's  working style by reading the Marketypes GuidebookPrepare for your next 1x1 with your manager with this 90-day plan templatePrepare to ace your next Marketing Interview with this one-week workshopFind other Marketing Career courses and workshops here.Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) coStay connected with marketing career trends, resources and the latest podcast episodes here:themarketinghelp.co/subscribe

Marketing careers provide a lot of moments for learning.Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now.Winning and managing new clients.How to identify a bad marketing manager.Mindsets and questions  to ace your marketing interview.Connect with Gerry McGoldrickvia Linkedin:  linkedin.com/in/gmcgoldrickdigitalmarketing/via email: gerry.mcgoldrick@gmail.comMarketing Career Resources:Find the right Marketing Course for you: - themarketinghelp.co/linkedinlearningGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/coursesJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe 

The 3 biggest trending topics for marketing careers in 2021...The Great Resignation is creating opportunities for all marketers.The Marketing Job Interview process is very flawed, but can be mastered.Poor Marketing Managers are manageable.Key resources to consider in taking action on these trends.Set or Reset your Marketing Career Strategy with these Free Career Planning ToolsPrepare to ace your next Marketing Interview with this one-week workshopFind other Marketing Career courses and workshops here.Understand your marketing manager's  working style by reading the Marketypes GuidebookPodcast episode: How To Effectively Managing UpPodcast episode: The 3 Phases of Managing UpLet us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) coStay connected with marketing career trends, resources and the latest podcast episodes here:themarketinghelp.co/subscribe

Presentations have been a key vehicle for communication and story telling for thousands of years.  But why do many companies still struggle with efficiently managing thousands of powerpoint deck iterations?CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients and  managers, and why you may be ready to hire your first "Chief Presentation Officer".  Connect with James Ontra:via Linkedin:  linkedin.com/in/jamesontra/via Shufflrr.comResources from this episode:Check out James' book -- Presentation Management: The New Strategy for Enterprise ContentMarketing Career Resources:Find the right Marketing Course for you: - themarketinghelp.co/linkedinlearningJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe 

A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray. Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being in a constant state of chaos is a good thing. Connect with Denise McNichol: via Linkedin:  linkedin.com/in/denise-mcnichol-9749741/Resources from this episode:Review open Marketing Jobs at Rite Aid:careers.riteaid.com/jobsMarketing Career Resources:Find the right Marketing Course for you: - themarketinghelp.co/linkedinlearningJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe 

A marketing career path that is focused on agency roles,  specifically client management roles, needs to understand and master how to build and develop relationships. Ian Rohin discusses how advancing his marketing career in the same agency, over 20 years, gave him the opportunity to become one of the best Client Business Partners in the industry today. Connect with Ian Rohin: via Linkedin:  linkedin.com/in/ianrohin/via Email: ianrohin (at) gmail (dot) comResources from this episode:Marketing Jobs at UM Worldwide. https://www.umww.com/jobs/Marketing Career Resources:Find the right Marketing Course for you: - themarketinghelp.co/linkedinlearningJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe

Resources mentioned in this episode that you can check out:The 6 Key Marketypes: Which one are you?  Use this guide to identify your marketing career working style.The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)TMH+ Membership: Unlock more resources & access exclusive roundtable discussions.TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.The Marketing Help Mentorship:  Get access to your very own marketing career mentor.  Designed to help you  navigate key marketing career moments like finding. your next role, getting promoted or identifying the right marketing team members.

A marketing career path that includes an independent contributor role requires you to 'want the ball' and to set others up for success.  Jack Jokinen discusses how a talk he gave at SXSW, plus his experiences at open mic nights as a stand-up comic, helped him shape his path to being a successful independent contributor. Connect with Jack Jokinen: via Linkedin:  linkedin.com/in/jackjokinen/via Twitter & Instagram: @jjfromthebronxResources from this episode:Marketing Jobs at Okta. https://www.okta.com/company/careers/#careers-job-postingsMarketing Career Resources:Find the right Marketing Course for you: - themarketinghelp.co/linkedinlearningJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe

A marketing career path from an in-house content marketer to being the boss of your own consultancy requires you to be consistent in sharing your value, and not ignoring the importance of your own personal brand. Liz Willits discusses her experiences on identifying when it was time to be her own boss, and how she supported her personal brand to result in consistent clients - to the point where now she is turning business away. Connect with Liz Willits: via Linkedin:  linkedin.com/in/liz-willits/via Twitter: @lizwillitsvia Email: Liz (at) LizWillits (dot) comResources from this episode:CopyhackersMarketing ProfsDigital MarketerConvertKit BlogReally Good EmailsThe SKIMM NewsletterMorningBrew NewsletterMarketing Career Resources:Find the right Marketing Course for you: - themarketinghelp.co/linkedinlearningJoin The Marketing Help newsletter for monthly career tips and updates:- themarketinghelp.co/subscribe

Marketypes help to…Identify & address skill gapsManage up & influence acrossLevel-up your direct reportsHire the right marketersDesign high-performing teamsReduce marketing team churnThe Six Marketypes are...Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialtyOlympian: complete focus on one channel or discipline, very high level of expertiseGunslinger: trusts creative instincts, distrusts process, able to cut through red tapeData Nerd: expert at manipulating data, believes the numbers should drive all decisionsGrowth Hacker: mastery of martech, funnel building focus & conversion rate optimizationBig Picture Planner: omnichannel, able to align marketing strategy to business strategyResources from this episode: Learn More About Marketypes:  - themarketinghelp.co/marketypesLearn More About Marketypes:  - themarketinghelp.co/linkedinlearningStart getting Marketing Career tips:- themarketinghelp.co/subscribe

A marketing career path from a digital agency to director-level role in a large media company requires you to be your own champion, obsessed with learning, document your accomplishments and always finding ways to leverage your network.Justin Silva discusses his experiences on why he focused on being the best at social media,  how he got into more strategic roles and learnings from his biggest marketing career mistakes. Connect with Justin Silva: via Linkedin:  linkedin.com/in/justinjsilva/via Twitter: @justinjsilvaResources from this episode:Association of National AdvertisersCMO TodayAdAgeMarketing Brew NewsletterFind the right Marketing Course for you: - themarketinghelp.co/linkedinlearningStart your FREE TMH Quick Course on Landing Your Dream Marketing Job:- themarketinghelp.co/dream-job