School Leader Soundbites

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class.How do you know when it's time to update your Résumé?Résumé should be looked at and updated at least twice a year so you aren't scrambling to put it together if you need itRésumé essentials:Highlight your impact not just your experience, your achievements- let the data tell the storyMake sure to use action-oriented language (like led, innovative, increase etc)Focus on relevant skills that demonstrate your values and things you are passionate aboutCrafting a compelling cover letter:Address the districts' needs right off the bat, share research you have done on their needs and how you could help themHighlight your leadership philosophyDemonstrate emotional intelligenceInclude a call-to-action at the endPortfolio:Share a case study and initiatives that you were part of Showcase your communication styleInclude photos and quotes from stakeholdersIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All!Why coaching?-We need a safe space to reflect and accountability partners-We need to be preventing burnout and modeling for our staffWhat coaches are NOT:-Therapists, not clinically trained to deal with mental health or physiological issues but can be a good compliment to this therapy-Do not share attorney-client privilege, so be mindful of what that looks likeWhat coaches ARE:-Coaches give us a mirror which will help you see what your leadership looks like to others-Gives an opportunity in a reflective space to have conversations about mindsets-Provide safe, honest feedback for continuous mindset growthStrategic Thinking :-Coaches help you sharpen decision-making skills-They are willing to have conversations about navigating complex issues, playing devil's advocate to help you think through your response-A strong coach is your accountability partner If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today's topic is: Don't Be The District That Forgets To Thank Your Teams◾What are recognition days?-Recognition days like bus driver appreciation, school library clerk day, teacher appreciation etc-Avoid end of the day panic posting by getting NSPRA's resource guide- all of them are listed inside◾Why recognition days?-Everyone likes to be recognized for the work they do-These designated days remind us how important it is to reach everyone in our system◾How to share?-Include the recognition days in your communication to parents and the board calendar-Put together a press release, don't just focus on social media-Have some cards preprinted or e-cards ready in advanceIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference. 

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network?◾Who your internal audience really is-Includes teachers, employees, custodians, administrators etc-They are your largest, most significant asset and the best tool you could use to network out into your community.◾How do they know what you value-How are you measuring if what you are doing is working?-Do you use that language in your social media and internal communication?◾Provide a roadmap-Gives your internal audience what they need to say and where to find resources-Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it-Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc◾Celebrate the wins-Make sure you are recognizing all of the great work being done in the district-When employees feel seen and valued, they are more likely to be great ambassadors for the districtIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference. 

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process.◾TRUST Process-All about the Superintendent-Establishing the brand of the district through the leadership, vision, strategic documents and guiding documents◾Thought Partner Alliance-You must have a thought partner-There is value talking with someone, working through a scenario that may come up, and getting prompts from a thought partner to respond in the best way◾Ready for a thought partner-Be open to feedback/pushback, other ideas to consider, which helps you improve-The best leaders are open to feedback and ready to admit they don't always have the answers◾Unique-Have a personal brand, show your authenticity-Your brand follows you from district to district, not your district's brand◾Secure your message-Own your own expertise-Don't change WHO you are◾Timing your mark-Make sure there is a timeline-Have a personal brand, show your authenticityIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference. 

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders.◾WIN Process-We all win with community buy-in and with strong, aligned culture-Culture must be nurtured◾Welcome-Launching your mark when you get started in a school district- does everyone know what you are about?-Consider all of the stakeholders you can bring in when new to the system◾Innovation-How are you being innovative?-Celebrate and brand the innovation happening in your schools◾Nurture-Nurture your mark outreach guide- templated resources and communications you can use to celebrate what is happening in your community-Include students as much as possible in social media and press releases- pictures go a long way-Provide a way for two-way communication (feedback), climate surveysIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we're exploring a vital tool in our communication arsenal: school websites. In the digital era, a school's website is more than just an information hub; it's a dynamic platform for engagement and community building.The Role of School Websites in Today's Education LandscapeA school website is often the first point of contact for parents, students, and the community. It sets the tone for your school's image and is a critical resource for engagement.Professional InsightKey Elements of an Effective School WebsiteUser-Friendly DesignUpdated ContentInteractive FeaturesVisual AppealAccessibility and Inclusivity Best Practices and Success StoriesCase Study/Success Story As we wrap up, remember that your school's website is a powerful engagement tool. It's the digital face of your school and a key part of your communication strategy. Share this episode with your colleagues if you found it insightful.And if you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a crucial aspect of K-12 leadership: Enhancing Parent Engagement through Effective Communication. As leaders, our goal is not just to inform, but to engage and collaborate with our school communities, especially parents.The Importance of Parent EngagementParent engagement is a key driver of student success. Research consistently shows that when parents are involved, students have higher grades, better school attendance, and increased motivation.In my years of experience, I've seen firsthand how effective communication can transform parent involvement from passive to active, significantly impacting student outcomes.Strategies for Effective CommunicationUnderstand Your AudienceTwo-Way CommunicationLeverage TechnologyConsistency and ClarityCultural SensitivityReal-World Applications and Success StoriesExamplesRemember, effective communication is the cornerstone of parent engagement. It's about building a community where every voice is heard and valued. If you've found this episode helpful, please share it with your colleagues.If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity.◾REACH Process-A toolkit/model you can use when you want to connect with your external audience-Includes community members, elected officials, business owners, state level and national level◾Relationships-You know who your target audience is, how they consume information and where on the website/social media they are clicking-2-way communication path◾Empathy-Systemic, intentional way of connecting with your audience-Understand the source of the pain◾Acute Support-Be ready to address something quickly if plans have to change suddenly-Policy changes, correcting errors◾Communication Plan-Aligned to our brand and guiding documents-Flexible based on the district blueprint- celebrate wins, acknowledge fault when its happened◾Holistic Approach-Thought partnership outside of our district-Think about your culture and your climate- consistency, community, equity, inclusivity- make sure everyone has a place in your systemIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results.  Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? V

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Heartfelt Leadership: Supporting Staff Through the Holidays and Beyond.◾Acknowledge that there are seasonal stressors-Holidays can bring about a lot of mixed emotions, stress, and financial strain-In education, we are halfway through the school year and starting to feel exhausted- seasonal affective disorder can also impact staff and students this time of year◾Lead with sensitivity to all cultural beliefs-Some communities may not celebrate the same holidays we do or celebrate at different times-Practice inclusivity and include acknowledgement of other cultures' celebrations◾Empathy-driven leadership- how to show that you care-Some are born with a lot of natural empathy and some are not, that's ok, you can develop it-Create a safe space for communication and sharing ideas, make sure everyone feels safe◾Be flexible and supportive if someone needs to take time off-Support staff to find work-life balance and take time off if needed-Mental health is so important, we must give them safe spaces to express things they might be struggling with◾Promote self-care-Model self-care- drink water, remind others to drink water, model and encourage walking-Ideas: Positive affirmations, walking challenge, no meeting days, handwritten notes about what you are thankful for with staff◾Look ahead and set the tone for the new year-Set a positive tone for staff returning after the break, ask them about the fun things they did-Refocus and sit inside of gratitude-Share what you are doing with parents and encourage families to do the sameIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social:

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class.How do you know when it's time to update your Résumé?Résumé should be looked at and updated at least twice a year so you aren't scrambling to put it together if you need itRésumé essentials:Highlight your impact not just your experience, your achievements- let the data tell the storyMake sure to use action-oriented language (like led, innovative, increase etc)Focus on relevant skills that demonstrate your values and things you are passionate aboutCrafting a compelling cover letter:Address the districts' needs right off the bat, share research you have done on their needs and how you could help themHighlight your leadership philosophyDemonstrate emotional intelligenceInclude a call-to-action at the endPortfolio:Share a case study and initiatives that you were part of Showcase your communication styleInclude photos and quotes from stakeholdersIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All!Why coaching?-We need a safe space to reflect and accountability partners-We need to be preventing burnout and modeling for our staffWhat coaches are NOT:-Therapists, not clinically trained to deal with mental health or physiological issues but can be a good compliment to this therapy-Do not share attorney-client privilege, so be mindful of what that looks likeWhat coaches ARE:-Coaches give us a mirror which will help you see what your leadership looks like to others-Gives an opportunity in a reflective space to have conversations about mindsets-Provide safe, honest feedback for continuous mindset growthStrategic Thinking :-Coaches help you sharpen decision-making skills-They are willing to have conversations about navigating complex issues, playing devil's advocate to help you think through your response-A strong coach is your accountability partner If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school commu

Episode 40: Don't Be The District That Forgets to Thank Your Teams!Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today's topic is: Don't be the district that forgets to thank your teams?◾What are recognition days?-Recognition days like bus driver appreciation, school library clerk day, teacher appreciation etc-Avoid end of the day panic posting by getting NSPRA's resource guide- all of them are listed inside◾Why recognition days?-Everyone likes to be recognized for the work they do-These designated days remind us how important it is to reach everyone in our system◾How to share?-Include the recognition days in your communication to parents and the board calendar-Put together a press release, don't just focus on social media-Have some cards preprinted or e-cards ready in advanceIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District.◾Internal audience-All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand for, our marks, etc.-Everyone needs to be on brand◾Messaging-Create a messaging guide and include the verbiage you are going to be using- have a brand guide-Everyone needs to know where to go to get it◾Purpose-Why are you putting this all together, hone in on your processes-What's trending, what are people looking for when they come to your website◾Alignment-Everyone is using the same template-SOP's (standard operating procedures) in place for unprecedented times◾Collaboration-This is key-Have shared retreats, shared meetings so we can share how to get that work done together- treat each other well◾Technology-Technology is our friend-2-3 times a year, someone with a lot of expertise show staff how to use technology toolsIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes.◾Impact-You internal audience is your biggest group of people who can tell your story well (staff- teachers, paraprofessionals, etc)-Look at the blueprint for communication and messaging-Does everyone know what our strategic plan looks like?◾Reach-External audiences- make sure you know who your target audience is-Understand how your external audience communicates with your district and where they go for information-Consistency is key◾Trust-How to connect with thought partners-Make sure everyone is using the right kind of content at the right time of year-Timing leadership messages is really important◾Win-All about bringing people in for success and creating a welcoming, winning environment-We talk about how important it is to create and foster a culture-This is where we make sure people feel welcome and part of the teamIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins.-The Power of Newsletters and Bulletins -In our digital age, newsletters and bulletins remain powerful tools for connecting with our school communities. They're not just about sharing news; they're about building relationships and fostering a sense of community.-Crafting Engaging Content -Know Your Audience-Content Variety-Visual Appeal-Consistency-Interactive Elements-Best Practices for Distribution and Feedback -Distribution Channels-Feedback Mechanisms-Analytics-Success StoryEngaging newsletters and bulletins are about more than sharing information; they're about building a connected and informed school community. If you've enjoyed this episode, share it with your colleagues, and if you have any questions or want to suggest a topic, feel free to reach out. *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher 

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network?◾Who your internal audience really is-Includes teachers, employees, custodians, administrators etc-They are your largest, most significant asset and the best tool you could use to network out into your community.◾How do they know what you value-How are you measuring if what you are doing is working?-Do you use that language in your social media and internal communication?◾Provide a roadmap-Gives your internal audience what they need to say and where to find resources-Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it-Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc◾Celebrate the wins-Make sure you are recognizing all of the great work being done in the district-When employees feel seen and valued, they are more likely to be great ambassadors for the districtIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process.◾TRUST Process-All about the Superintendent-Establishing the brand of the district through the leadership, vision, strategic documents and guiding documents◾Thought Partner Alliance-You must have a thought partner-There is value talking with someone, working through a scenario that may come up, and getting prompts from a thought partner to respond in the best way◾Ready for a thought partner-Be open to feedback/pushback, other ideas to consider, which helps you improve-The best leaders are open to feedback and ready to admit they don't always have the answers◾Unique-Have a personal brand, show your authenticity-Your brand follows you from district to district, not your district's brand◾Secure your message-Own your own expertise-Don't change WHO you are◾Timing your mark-Make sure there is a timeline-Have a personal brand, show your authenticityIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders.◾WIN Process-We all win with community buy-in and with strong, aligned culture-Culture must be nurtured◾Welcome-Launching your mark when you get started in a school district- does everyone know what you are about?-Consider all of the stakeholders you can bring in when new to the system◾Innovation-How are you being innovative?-Celebrate and brand the innovation happening in your schools◾Nurture-Nurture your mark outreach guide- templated resources and communications you can use to celebrate what is happening in your community-Include students as much as possible in social media and press releases- pictures go a long way-Provide a way for two-way communication (feedback), climate surveysIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity.◾REACH Process-A toolkit/model you can use when you want to connect with your external audience-Includes community members, elected officials, business owners, state level and national level◾Relationships-You know who your target audience is, how they consume information and where on the website/social media they are clicking-2-way communication path◾Empathy-Systemic, intentional way of connecting with your audience-Understand the source of the pain◾Acute Support-Be ready to address something quickly if plans have to change suddenly-Policy changes, correcting errors◾Communication Plan-Aligned to our brand and guiding documents-Flexible based on the district blueprint- celebrate wins, acknowledge fault when its happened◾Holistic Approach-Thought partnership outside of our district-Think about your culture and your climate- consistency, community, equity, inclusivity- make sure everyone has a place in your systemIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:&

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District.◾Internal audience-All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand for, our marks, etc.-Everyone needs to be on brand◾Messaging-Create a messaging guide and include the verbiage you are going to be using- have a brand guide-Everyone needs to know where to go to get it◾Purpose-Why are you putting this all together, hone in on your processes-What's trending, what are people looking for when they come to your website◾Alignment-Everyone is using the same template-SOP's (standard operating procedures) in place for unprecedented times◾Collaboration-This is key-Have shared retreats, shared meetings so we can share how to get that work done together- treat each other well◾Technology-Technology is our friend-2-3 times a year, someone with a lot of expertise show staff how to use technology toolsIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes.◾Impact-You internal audience is your biggest group of people who can tell your story well (staff- teachers, paraprofessionals, etc)-Look at the blueprint for communication and messaging-Does everyone know what our strategic plan looks like?◾Reach-External audiences- make sure you know who your target audience is-Understand how your external audience communicates with your district and where they go for information-Consistency is key◾Trust-How to connect with thought partners-Make sure everyone is using the right kind of content at the right time of year-Timing leadership messages is really important◾Win-All about bringing people in for success and creating a welcoming, winning environment-We talk about how important it is to create and foster a culture-This is where we make sure people feel welcome and part of the teamIf you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing What Makes A Great Back To School Media Pitch. Getting ready for back to school is the perfect time to invite the media in, and having your school media pitch ready is appreciated.Interview preparation-When we think about the first day of school, people don't always think about what it takes to get ready to go, invite the media in to see the process and drop in data points of how many schools that staff supports.Interviewees ready to go-Have names ready to go and permission in place of people you want media to talk to-Invite media for convocation or new teacher training-Share about new teachers that have come from within your school systemVisuals and Data-Visuals and data make the reporter's story more robustEmotion-Celebrate your long term staff, school bus drivers and crossing guards and share their storiesThe first few days of school are hectic but if you can manage to sprinkle in some positive media, it is a great thing to do. As you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing: It's Back To School Time – What's Your Comm Strategy?Tell them what to expect -Include your stakeholders (external audience) and parents (internal audience). -How will you be communicating to them- explain how you will communicate emergencies and non emergencies-Make sure their contact info is updated-Share where to find info that has been shared previously (in an archive)Tell them where to go to get it -Make sure it's crystal clear where certain information will be shared and how-Make sure your website and social media stay updated with links and infoFeedback loops-Make sure you do what you say you are going to do-Let them know how you use their feedback, earn trust, not erode trustExceeding their expectations-Give the baseline of what to expect, meet those expectations and then take it up one degree by exceeding those expectations-Bonus content- Add a video to the post or go live and reward the community for tuning in with a call to action at the end to help you measure engagementAs you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and st

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins.-The Power of Newsletters and Bulletins -In our digital age, newsletters and bulletins remain powerful tools for connecting with our school communities. They're not just about sharing news; they're about building relationships and fostering a sense of community.-Crafting Engaging Content -Know Your Audience-Content Variety-Visual Appeal-Consistency-Interactive Elements-Best Practices for Distribution and Feedback -Distribution Channels-Feedback Mechanisms-Analytics-Success StoryEngaging newsletters and bulletins are about more than sharing information; they're about building a connected and informed school community. If you've enjoyed this episode, share it with your colleagues, and if you have any questions or want to suggest a topic, feel free to reach out. *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher 

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on K-12 Crisis Communication: Strategies and Best Practices, a critical aspect of school leadership.The Importance of Crisis CommunicationIn the unpredictable world of education, being prepared for crises is non-negotiable. Effective crisis communication can mean the difference between chaos and calm, misinformation and clarity in the school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.Developing a Crisis Communication PlanIdentify Crisis TeamDefine ScenariosCommunication ChannelsKey MessagesTraining and DrillsBest Practices in Crisis CommunicationTransparencyTimelinessEmpathyConsistencyPost-Crisis EvaluationSuccess StoryRemember that effective crisis communication is a blend of preparation, clarity, and empathy. If you found this episode helpful, share it with your fellow educators. And for any questions or topics you'd like us to cover, feel free to reach out.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're going to talk about strategies that can transform your school's communication efforts into a powerful tool for community engagement.Understanding Community EngagementCommunity engagement is a critical component of a thriving school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.Crafting Your Communication to EngageIdentifying Community NeedsTailoring the ApproachConduct Surveys and Focus GroupsSegmentation of StakeholdersCustomized Communication ChannelsStorytelling as a ToolChannels and Methods for EngagementMulti-Channel CommunicationInteractive CommunicationMeasuring EngagementReal-World Examples of Engagement- Let's examine an example where a school's communication strategy significantly boosted community engagement.Effective communication is the cornerstone of community engagement. It's about more than just sharing information; it's about building relationships.Connect with Veronica here:https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher 

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're exploring the power of social media in building and enhancing your school's brand. In this digital age, social media platforms have become essential tools for communication and engagement. Let's dive into how you can leverage them effectively.The Power of Social Media in School BrandingSocial media platforms are not just for sharing updates; they are powerful tools for storytelling and building connections.Strategies for Effective Social Media BrandingChoosing the Right PlatformsConsistent BrandingEngaging ContentBest Practices for Social Media ManagementContent CalendarEngagementAnalyticsCase Study/Success Story- Let's look at a hypothetical example of a school that effectively leveraged social media for brandingLessons learned and how to implementEffectively leveraging social media is a game-changer for school branding. It's about building a community, telling your school's story, and engaging with parents, students, and staff.Connect with Veronica here:https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher Music by Joystock - https://www.joystock.org

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are diving deep into the art of Crafting Effective School Communication Plans, a vital tool in fostering a positive and collaborative school environment. The Importance of Effective Communication Goal SettingChannels of CommunicationMessage CraftingFeedback and AdjustmentsKey Components of a School Communication PlanGoal SettingChannels of CommunicationMessage CraftingFeedback and AdjustmentsBest PracticesConsistency is KeyEngaging the CommunityCrisis CommunicationCase Study/Success StoryRemember that crafting an effective communication plan is a continuous process of learning and adapting.Connect with Veronica here:https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit: go.k12insight.com/sopher Music by Joystock - https://www.joystock.org

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, I ask the question, Have you "Summerized" Your District's Brand and Message?Hone in on your message-Summer is one of the best times to look at your strategic plan-For the bulk of summer, we are not in the work with the students so this is a great time to have conversations about the message-Have your inclement weather messages ready to go, as well as parent phone numbers updated-Implement a content calendar to spread your message and reinforce it across the yearBatch your content-Take two days and create your content for the year, such as inclement weather, buses running late, etc-Summer is a great time to batch those messages to make sure parent and student info is updated in the system-Have your yearbook and graduation messages ready to go with visuals as much as you canInvest in building your culture and climate-Use the summer to get a little TLC to building your culture and climate-Thread what you are doing during the summer throughout the year-Share snippets of the learning you did over the summer with the communityIf you are looking for a facilitator for this or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about being New To The C-Suite? How Are You Showing Up?Be Authentic-Not showing up authentically is one of the biggest mistakes we can make-Bring your authentic self to the table and share your perspectiveHave a personal brand-You show up authentically when you do the work to establish a brand for yourself-Have a strategic plan and outline for your visions and aspirations for your careerHave a track record to prove that you are all about what you say you are about-If you tell people you are going to get back to them, are you getting back to them?-Start showing up on social media, going live on Facebook, creating YouTube videos, submitting yourself for presentations at conferences, start a podcast just like this, start getting out there so that people know who you are and what you're about. If you are needing help with your personal branding, head to veronicavsopher.com to learn more about how I can help you. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts.Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Conquering Resistance: Tips for New K12 LeadersShow up authentically-When you are coming in, you are often given advice on how to show up for the team.-We use the advice we are given and use it as a roadmap instead of showing up with authenticity.-If you do best in the morning, schedule your meetings for that time. If mornings aren't great for you, choose a time that is.-Your team will adjust to your leadership style.-Check in with yourself regularly.Go slow to go fast-Look for trends and theme, come in and listen.-Take time to process and analyze what you hear from employees against data-Going too fast disrupts the system so much that it paralyzes everything.-That's not to say, changes cannot be made immediately, but if it's a culture issue, we need to include some of the previous leader's ways of doing things.Be vulnerable-Does not mean, tell your entire life story. Make connections but don't overshare.-Share stories that you can tie with how you were able to move on and improve the situation.If you are needing help with this, call me for one-on-one coaching or team building/retreat facilitation. I'm happy to help. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts.Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer.Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight's solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community.Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Comms Need PD Too? Yep Sure They Do.Why is Professional Development so important for your communications team?-As lifelong learners and educational institutions, we are always pouring into our teachers and curriculum teams-Unfortunately, in communications department, the PD is about compliance or changes happening in the system-It gives us an opportunity to see where we are not investing into team building, creativity, work flows, processes, etc.There are so many resources out there for professional development-If you have a communications team, during the summer is the best time to pull your resources together and start building some synergy.-Sometimes it's about aligning your messaging and what's happening in your school system-It is critical for to give the communications team time to build the strategic plan into the work they are doing-The communications team needs to believe and live inside the strategic plan so they can bring it to lifeProfessional Development is sometimes one of the first places to get cuts-Consider what the ROI (return of investment) is for potential professional development-Sometimes if you can bring teams together and we identify what is in every person's workloads, we find places where work can be shared -If your district would benefit from this, look at designing full day workshops for your communications team-If your team is struggling with communication or synergy, build some time in to investigate what is happeningUse the summer to get your strategic plan in place and in motion-Look at your blueprint, strategic plans and map out how you are going to get there-Spend the afternoon doing the work-When you build a batch time into your communications team, you're really giving people permission to not duplicate work they would be doing and repurpose content for different platforms-Photos and websites should be updated-By Fourth of July, have this mapped out with your team and who will be working on what task and when they are going to do itIf you are a communications leader and you aren't sure how to get ready for back to school, sit down with the calendar and map it out.  Retreats are a fantastic way to do that. If you are needing help with this, please reach out, I'm happy to help. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Thought Partner Alliance Is All About Not Strategizing Alone.Thought Partner Alliance- The Importance of Having Someone to Bounce Ideas Off Of-Tap into the mentors that have been doing the work for so long already-Don't make decisions in asylum-Seek feedback and collaboration when making decisions with those around youTake a look at what has happened in the past-Check with past principals and the community about decisions made in the past and gain insight toward new decision making-Connect with your local folks, like school PR association, development office, chamber of commerce, kiwanis club- they will have important insight on how changes felt in the community and feedback received.-Make sure you have hubs on your website to explain to parents and community about changes and why they are the way they are.-The communications team needs to have access to people to handle concerns and be able to communicate those concerns to admin.Memorialize in Standard Operating Procedures-Summer is the perfect time to lay out all of the procedures on the table and map out the steps that need to be done-Devote some time for your staff to retreat and go over these standard operating procedures, away from the typical work environment.Stay In Touch With  Your Thought Partners-Make sure to stay in touch with your partners, not just when you need them-Send them thank you notes and updates on what is happening-When you find a great resource, share it with those partners- we're always looking for content to make our teams strongerIf you are looking for some training, professional development, please reach out, I'm happy to help. Spend the summer relaxing, reflecting, planning and building your team. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Living Out Your Leadership Framework and all the things you need to be thinking about in your leadership framework.What is Leadership Framework?-When you were hired, you came in with an entry plan. You showed that you had a way you liked to operate.-You shared your 'why' and how you led people in the past.-Your core principles and how you want to show up, not only in person, but in your applications and your letters of interest.-Make sure they are true and authentic to who you are.What are the things a Superintendent/leader needs to have?-We need to make sure we've got the skill set and are drawing from there in your process.-Know how you best process information and what kind of learner you are.-Ask others for input and consider your staff members' learning styles.-Be approachable and be sure to let your team know how to best approach you or present information.-Make sure to share what your values are.Use the summer to reflect and gather feedback.-Reflecting on your values helps you start the next school year with a game plan.-Culture/climate surveys give great feedback about how well you are leading your staff members and things you can improve.-If feedback is not part of your culture, figure out ways you can build feedback loops in.Be reflective weekly, or more.-Think about the services you're providing- are they moving the needle?-Look at your Leadership Framework and make sure its embedded throughout your entry plan.-Make sure to use the term Leadership Framework in your entry plan.-Is your framework evident in your digital footprint?I invite listeners to think about the different ways to formalize your leadership framework and how to communicate it to your staff. The ultimate goal is becoming a stronger and a more effective, optimized leader. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Comms Planning- What's In Your Go Kit?What is a go kit?-An important tool for emergency/crisis preparedness.-Inside, include important documentation and supplies.-Can be as simple as a plastic container, ready at the door.-Have more than one- at the door, as well as a smaller one for admin assistant and one in the car.What needs to be in your go kit?-Water, granola/protein bars, clipboard, pens/pencils, district map, phone/laptop chargers, highlighters, scissors, different types of tape, jump drives, blank paper, bio of superintendent or access to bios of upper staff, have an updated cheat sheet of passwords, comfortable shoes, a public information vest.-If possible, a hot spot with a different carrier than your phone in case there are issues with certain carriers in a crisis.Keep your website updated-Have a page on your website that includes basic facts about your district such as: location, superintendent, board members, demographic info, number of students, how much land it covers-This makes press conferences easier so they can spell names correctly and report on the district accurately-Make sure the page is active in a crisisIf you need any help with go kits, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Becoming an Empowered Educator with Jen Rafferty.So excited to speak about this topic, as she does wellness workshops for educators.Presenter and author Jen Rafferty started her teaching career as a middle school teacher in Central New York for 15 years. She founded Empowered Educator in 2020 as a response to teacher burnout during the pandemic. Jen is known for bringing her energy, humor and expertise in her presentations while inspiring educators to stay connected to their "why." Jen is a certified Emotional Intelligence Practitioner and is currently pursuing her Ph.D. in Educational Psychology.You can learn more about Jen at: https://empowerededucator.com/ and follow her onInstagram: https://www.instagram.com/jenrafferty_/?hl=enFacebook: https://www.facebook.com/theempowerededucatorConnect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopherI'm going live using StreamYard! Before leaving a comment, please grant StreamYard permission to see your name at streamyard.com/facebook

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about how to Use the Summer to Build Your Leadership Brand Assets.▪️Yes, Educators do work over the summer!-We prepare for the new school year, getting schools in order, taking care of other things that can't get done during the year.▪️Take time to reflect & recharge-DO take your vacation time-Use vacation to reflect on your Leadership journey & blessings-Explore the types of social media and blog posts you had-Think about what shifts you can make to improve-Use the summer to develop some outlines & build into your content calendar▪️Aspirations for higher leadership positions?-Reflect on your personal brand-What are you passionate about and where is your zone of genius?-Celebrate big wins-When you are out interviewing, they will look at your social media activity- what you share, what you comments on, what you like etc.▪️Check your digital footprint & branding-Utilize your digital footprint in a way that supports your brand-Your brand is a whole spectrum- colors, hashtags, etc-Put together a logo that matches the content you are posting to social media-Go through your slide deck, notecards and work on improvements-Update your website and share your accomplishments-Make sure people know how to reach you▪️Get ahead of the hiring season-Make sure your materials are fresh, branded, and your social media is updated-Your content should be consistent, sharp and on-brand-Make sure your references have been contactedMake sure you are using those summer months to reflect, recharge, check your digital footprint and get ahead of the hiring season. Read those books, listen to podcasts, take care of yourself & time off. If you need any help with this, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Leveraging Traditional and Non-Traditional Media to Forward Your Message.▪️What is going on with traditional journalistic way of doing things when school districts are engaging with reporters?   -Traditional media does not work the way it used to   -You used to know what to expect- not so much anymore   -Reporters come out, put their phones on tripods and record you   -Think about how you can support media ▪️Be mindful where people are consuming their media & cater to those needs.   -This will build rapport with that media outlet   -Build trust with your community   -Invite them in to talk about legal things happening▪️Traditional vs Non-Traditional Media  -Non-Traditional Media- bloggers, influencers, people running for-profit digital platforms, sharing things that are not neutral  -They are not held to the traditional media standards  -You have to engage with them because they are feeding the information vacuum that your community often has.  -Develop a communication strategy for both traditional and non-traditional media.  -Note: when they reach out and request to talk with you, you don't have to do it. However, in certain circumstances it can benefit you to talk to them.▪️Know what your community values and wants you to talk about  -One of the best ways to do this is with surveys  -Once you get that data and know what they are wanting to know about, you can go to both types of media and share some of the insights of what you are using in your district to address those situations.Traditional media is earned media, something you strive to get as often as you can. As you enter into the emerging space of Non-traditional media, I encourage you to invite them in as well. They can create value and help share things happening in your district as well. If you need any help with this, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Communication: Ensuring Safety and Trust.PwC's Global Crisis and Resilience Survey 2023 highlights the importance of resilience and proactive response to disruption, suggesting that organizations are focusing on building resilience to thrive in a state of constant crisis and disruption. This includes having a strategic approach to resilience, executive leadership, upskilled teams, and technology-powered resilience programs that can adapt and respond to crises effectively (PwC).  https://www.pwc.com/.../crisis.../global-crisis-survey.htmlRapid Response: El Paso ISD, like any educational institution, can face sudden crises ranging from natural disasters to safety threats. Timely and accurate communication during such events is paramount to ensure the safety of students, staff, and the community.Maintaining Trust: Effective crisis communication helps maintain and even build trust with parents, students, and the community. By providing clear, transparent, and consistent information, EPISD can demonstrate its commitment to student safety and well-being.Reputation Management: How a district manages crises can have a lasting impact on its reputation. Professional and adept communication can mitigate negative perceptions and highlight the district's strengths and responsiveness.If you need help getting a crisis plan in place, please send me a message. My team and I help districts all over the country with crisis strategies. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a topic critical for every K-12 leader: Cultivating Your Leader Brand. The Significance of Leader BrandingIn an era where personal branding reigns supreme, establishing your leader brand is paramount. It's not just about self-promotion; it's about showcasing your unique value and vision to your school community. Especially with competitive hiring processes for superintendent and K-12 leadership roles, branding can be the defining differentiator you have in your back pocket. Data Personal InsightCrafting Your Leader Brand IdentityAuthenticityValue PropositionConsistencyAmplifying Your Leader BrandOnline PresenceContent CreationEngagementBuilding Your Leader Brand ToolkitHere's how to craft a toolkit that reflects your values and amplifies your impact.Define Your Brand IdentityCreate Consistent Visual AssetsCraft Compelling MessagingUtilize Online PlatformsEngage with Your CommunityPersonal PerspectivesRemember that your unique story and expertise are powerful assets that can propel you toward greater success as a K-12 leader. If you're ready to unlock your full potential and elevate your leadership impact, reach out to me for personalized brand coaching and support. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Content Calendars - Maximizing Communication EffectivenessWelcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a critical topic: content calendars and how they can maximize the effectiveness of your communications efforts.The Importance of Content CalendarsContent calendars are essential tools for planning and organizing your school communications effectively. Whether you're a K-12 leader, superintendent, or communications practitioner, having a well-designed content calendar can streamline your efforts and ensure consistent messaging across all channels.InsightBuilding Your Content CalendarIdentify Goals and ObjectivesAudience SegmentationContent CategoriesTimeline and FrequencyMaximizing Engagement and ImpactExplore strategies for boosting engagement and impact with your content calendar.Visual StorytellingInteractive ContentMetrics and AnalyticsContent OptimizationCommunity Engagement Initiatives Leveraging Comprehensive Communication ServicesRemember that a well-designed content calendar is the cornerstone of effective school communications. By implementing the strategies and insights shared today, you can take your communication efforts to the next level and build stronger connections within your school community. If you found this episode valuable, be sure to share it with your colleagues, and stay tuned for more insights and tips on School Leader Soundbites. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're tackling a topic that a lot of leaders in the space may not think about: Translating Eduspeak.Understanding the Language BarrierIn the world of education, we often find ourselves drowning in a sea of acronyms, jargon, and edu-speak. While these terms may be familiar to us, they can create a significant barrier to communication for parents, students, and community members.Data Personal InsightDecoding EduspeakIEP (Individualized Education Program) → Personalized Learning PlanSEL (Social-Emotional Learning) → Emotional Skills DevelopmentPLC (Professional Learning Community) → Collaborative Teacher TeamRTI (Response to Intervention) → Targeted Student SupportSTEAM (Science, Technology, Engineering, Arts, and Mathematics) → Integrated Learning ApproachStrategies for Clarity and AccessibilityPlain Language: Use simple, straightforward language that everyone can understand. Think about the kind of language you would understand before you became an experienced K-12 leader.Define Terms: When introducing education-related terms, provide clear definitions and examples.Visual Aids: Incorporate visual elements like infographics and charts to complement verbal explanations.Feedback Loops: Solicit feedback from diverse stakeholders to gauge comprehension and adjust communication strategies accordingly.Case Study/Success StoryRemember that effective communication is the cornerstone of strong school-community relationships. By breaking down the barriers of eduspeak and speaking the language of our audience, we can foster greater understanding, collaboration, and trust. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! This last week we had the TSPRA Conference and I wanted to share my chat with Amanda Bubela about School Communications along with some other tips from previous shows.Amanda is a communications professional with nearly 20 years of experience in creating and tailoring messages for various audiences. Amanda spent more than a decade as a television news reporter and anchor in Texas and California before transitioning to public education, most recently serving as the Director of External Communications and Media Relations for Fort Bend ISD. In this role, Amanda developed internal and external messaging for the state's seventh-largest public school district, keeping stakeholders informed and engaged with the district's efforts. She is part of our team and supports some of our K12 districts with communications and strategy. School CommunicationsBe sure to utilize the large network of experts in the field to help Networking TipsNetworking is KEY because you have to be able to know who is out thereBuilding Community PartnershipsKnow Your CommunityIt was an amazing time at the TSPRA Conference. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Amanda here: https://www.linkedin.com/in/amandabubelaConnect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherJoin TSPRA to learn all about the various professional  development opportunities they have, annual conferences, and amazing support and network of Texas communicators across the state. As a former president of TSPRA, I would love it if you joined: https://tspra.orgK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're addressing a topic that often flies under the radar: "Does Your Community Know What a PD Day is?"Understanding PD DaysPD Days, or Professional Development Days, are essential for educators. They provide valuable opportunities for teachers and staff to enhance their skills, collaborate, and stay updated with the latest educational practices.The Communication GapWhile educators are well aware of the significance of PD Days, there often exists a communication gap with the broader community. Parents and students may not fully understand what PD Days entail and why they're important.Transparent CommunicationTo bridge this gap, schools need to prioritize transparent communication about PD Days.Best Practices:Clearly explain the purpose of PD Days to parents and students.Share the specific topics and goals of each PD Day.Highlight the positive impact of professional development on student learning.  Strategies for Effective CommunicationEffective communication requires a well-thought-out strategy. Here are some strategies to ensure your community knows what a PD Day is:Hold informational sessions or workshops for parents to explain the purpose and benefits of PD Days.Create a dedicated section on your school website with resources and FAQs about PD Days.Use social media platforms to share insights, stories, and updates related to PD Days.Personal PerspectivesIt's evident that bridging the communication gap regarding PD Days is essential. By fostering understanding and transparency, schools can ensure that their community fully appreciates the value of these professional development opportunities. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a topic that's crucial for school leaders: Marketing strategies for schools.The Importance of Effective MarketingMarketing isn't just for businesses; it plays a vital role in education too. Effective marketing helps schools engage their community, boost enrollment, and showcase their unique strengths.Professional InsightKnow Your AudienceWe need to know our audience inside out. ResearchCraft Content That Builds TrustOne of the key takeaways from the article is the importance of content that builds trust. Best Practices:Use storytelling to make your content relatable.Showcase your school's achievements and community involvement.Ensure that your content highlights the unique aspects of your school. Utilizing Digital Marketing ChannelsDigital marketing has become a powerful tool for schools.Best Practices:Maintain an active social media presence.Create informative and visually appealing email campaigns.Optimize your school website for search engines (SEO) to increase visibility.Measuring SuccessTo know if your marketing strategies are working, you need to measure their impact. Utilize analytics tools to track website traffic, email open rates, and social media engagement.Key Metrics:Website traffic and user behavior.Conversion rates for enrollment inquiries.Social media engagement and audience growth.Case Study/Success Story Remember that effective marketing is a continuous process. It's about building relationships, engaging your community, and showcasing your school's excellence. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a topic that's vital for every superintendent and K-12 leader out there – Building and Nurturing Community Partnerships.The Power of Community PartnershipsIn our increasingly interconnected world, schools and their communities are no longer separate entities. They are interdependent- and the strength of this partnership can significantly impact the success of our educational institutions.Professional InsightBuilding Strong Community PartnershipsKnow Your CommunityCollaborate with Local OrganizationsMutually Beneficial PartnershipsClear CommunicationOnce you've established partnerships, nurturing and maintaining them over time is crucial. Here are some best practices:Regular Check-InsCelebrate SuccessesAdapt and EvolveReal-Life Success StoriesCommunity partnerships are not just a checkbox on a to-do list; they are the cornerstone of a thriving educational ecosystem. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we'll be talking about Networking, Leadership, Branding, and Support and my wonderful experience at The TASA Midwinter Leadership Conference.NetworkingNetworking is KEY because you have to be able to know who is out thereAlways have business cards with youChallenge yourself to connect with people and make time to follow upLeadershipLooks different for everyoneLook for ways to keep growing in your leadershipBrandingVery important to implementIt's important for your district as well as your personal brandingYour digital footprint should be consistent SupportMake sure everyone knows what you're about, what you're doing, and how you're going to do itInvite others to participate in events with youFor more info on The TASA Midwinter Conference, check out the links below:https://tcwse.org/conferences-events/2024-annual-conference/https://tasamidwinter.orgHere is the HiHello app that I use: https://hihello.me/appIf you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we'll be focusing on how virtual meetings and webinars can be a game-changer for involving busy parents and the community in our school's life.The Evolution of School Engagement in a Post-COVID WorldThe pandemic has revolutionized how we connect, making virtual platforms a norm in education. These tools are not just a necessity but an opportunity to enhance involvement and accessibility.Professional InsightLeveraging Virtual Platforms for Enhanced EngagementInclusive SchedulingInteractive and Concise ContentUser-Friendly TechnologyDiverse Engagement OpportunitiesRecordings and Resources Success Stories in the Post-COVID EraCase Study/Success Story As we continue to adapt to the new normal, virtual meetings and webinars remain key in keeping our school communities connected and engaged. Be sure to share this episode with your colleagues!And if you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we're exploring a vital tool in our communication arsenal: school websites. In the digital era, a school's website is more than just an information hub; it's a dynamic platform for engagement and community building.The Role of School Websites in Today's Education LandscapeA school website is often the first point of contact for parents, students, and the community. It sets the tone for your school's image and is a critical resource for engagement.Professional InsightKey Elements of an Effective School WebsiteUser-Friendly DesignUpdated ContentInteractive FeaturesVisual AppealAccessibility and Inclusivity Best Practices and Success StoriesCase Study/Success Story As we wrap up, remember that your school's website is a powerful engagement tool. It's the digital face of your school and a key part of your communication strategy. Share this episode with your colleagues if you found it insightful.And if you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a crucial aspect of K-12 leadership: Enhancing Parent Engagement through Effective Communication. As leaders, our goal is not just to inform, but to engage and collaborate with our school communities, especially parents.The Importance of Parent EngagementParent engagement is a key driver of student success. Research consistently shows that when parents are involved, students have higher grades, better school attendance, and increased motivation.In my years of experience, I've seen firsthand how effective communication can transform parent involvement from passive to active, significantly impacting student outcomes.Strategies for Effective CommunicationUnderstand Your AudienceTwo-Way CommunicationLeverage TechnologyConsistency and ClarityCultural SensitivityReal-World Applications and Success StoriesExamplesRemember, effective communication is the cornerstone of parent engagement. It's about building a community where every voice is heard and valued. If you've found this episode helpful, please share it with your colleagues.And if you have any questions or topic suggestions, feel free to reach out to me or drop it in the comments! I look forward to bringing you more insights into school communication next time.Connect with Veronica here: https://www.veronicavsopher.com/Social: @VeronicaVSopherK12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher