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Why it was selected for “CBNation Architects”: In this episode, the guest is Lee Caraher, the CEO of Double Forte PR & Digital Marketing. Key Points: Lee's Journey: Lee is known for providing practical solutions to big problems. She's also an author, with one book detailing her experiences with millennials on her team - "Millennials & Management". Her second book, "The Boomerang Principle", was published in April 2017. CEO Hack: It was not mentioned in the scraped data. CEO Nugget: Lee advises to trust yourself and have confidence in your decisions. She also underlines the importance of using words wisely and encourages being self-aware as our words hold significant weight and can influence for good. CEO Defined: To Lee, being a CEO means paying attention to what's going on within the team and with clients. Being alert and responsive towards internal and external dynamics is key. Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Previous Episode: https://iamceo.co/2019/01/09/iam149-author-and-ceo-helps-clients-get-better-in-communicating-authentically/
Hi, and a warm welcome to The Elevate Business Podcast. Both myself, Ange MacCabe and Scott Rust, are your hosts. We have the pleasure of introducing you to Lee Caraher, CEO of Double Forte PR & Digital Marketing, a widely acclaimed communication strategist known for her practical solutions to big problems.Lee is a strategic counsellor, sometimes a writer, often a cajoler and always a cheerleader to all Double Forte clients. She's also the author of Millennials & Management, based on her experience with failing and then succeeding at retaining Millennials, and The Boomerang Principle about building lifetime employee loyalty.Learn more about Double FortePlease make sure to follow/subscribe so you don't miss an episode! New episodes of The Elevate Business Podcast air Mondays at 1pm ET.To learn more about Intuity Performance be sure to check us out at www.intuityperformance.com or on our socials to stay tapped into new insights and service offerings:LinkedIn, Facebook, Instagram Don't forget to join our free Elevate Your People Community created for People and Culture Professionals in the Tech and NGO space looking to share ideas and tap into the human side of business. Fill out the application form and we'll send you a calendar invite to our next meeting.The Elevate Your People Experience: - Monthly 90-minute Meeting- Peer-to-Peer Learning and Mentorship- Open & Transparent Discussions- Exclusive Slack Group
A feature length interview with Lee Caraher, who is Founder and CEO of Double Forte which is a public relations, content marketing and social media firm.18 years ago Lee left a large multinational media company for a year off work. Unfortunately, Lee's mother was taken ill, and she needed the flexibility to work for herself. She has learnt she enjoys being the boss and she started her agency by necessity not a need to be an entrepreneur. Lee started her company as a pure PR/media company before Twitter or Facebook but as the years went by digital with social medica content became more important. The communications eco system has changed and now she offers many different services.We discuss the difference between marketing and PR. The definition for Lee is that marketing is declaring yourself and places you want to be seen. PR is different because it carries the message for the company, and it is harder to predict. I ask Lee can PR be measured? The simple answer is it is much harder to measure than marketing, but social media has made it easier. Lee tells me about her books, she was impacted by millennials leaving her business and so she did research on workforce and released two books. The trend she found was that Millennials and Gen Z workforce are happier to change roles and jobs. Her message is to help this generation to leave company's and hopefully come back with more experience and knowledge. This is often different to most businesses approach. As a bit of fun, Lee talks about her love for Jayne Austin fan fiction. She tells me about the fun and entertainment of reading stories based on Jayne Austin's book. We then have a fascinating conversation about the story of media and news companies in the US and the important role of fact checkers in modern society.Find more details about the podcast and my coaching business on:https://absolutebusinessmindset.com/abm-coaching-servicesDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-haywardFacebook - https://www.facebook.com/markjhaywardSupport the show (https://www.patreon.com/Absolutebusinessmindset)
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Eau Claire, WI. An acclaimed communication and brand strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies.Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces.Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo College's Board of Trustees, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices.A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat and an energetic dog. She splits her time between San Francisco, New York and Eau Claire, Wisconsin. www.double-forte.comwww.leecaraher.com@leecaraher (Twitter and Insta)https://www.linkedin.com/in/leecaraher/
Hire Up Podcast - A Podcast Devoted To Everything Human Resources
Lee McEnany Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high producing teams who[...]
Lee Caraher is the CEO of Double Forte PR & Social Media, a national agency headquartered in San Francisco, with offices in New York, Sacramento, and Los Angeles. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lee’s the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Public Advocates Board of Governors.. Previously Lee served as vice chair of the Board of KQED Public Media, as an officer of Grace Cathedral’s Board of Trustees, Chair of the Board for Community Gatepath, Menlo College’s Board of Trustees, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. To connect with Lee http://leecaraher.com/ facebook: /LeeCaraher1 twitter: @leecaraher linkedin: /leecaraher To connect with Evan Uyetake www.patreon.com/yblpc twitter: @utalkie facebook: /youngbusinessleaderpodcast instagram: @utalkie LinkedIn: /evanuyetake This podcast is sponsored by Trost Marketing www.trostmarketing.com
Lee Caraher is the founder and CEO of Double Forte PR & Digital Marketing. She is a popular guest expert on leadership, intergenerational workplaces, public relations, crisis communications, social media and integrated marketing. Lee is the author of Millennials & Management: The Essential Guide to Making it Work at Work, which is a book based on her experience with first failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty from Employees, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future.
Today’s starting quarterback is Lee Caharer, the founder and CEO of Double Forte PR and Digital Marketing that works with beloved and up and coming consumer technology and wine brands. Lee is known for practical solutions to big problems. She is the author of two books Millennials and Management The Essential Guide to Making It Work at Work and the Boomerang Principle Inspiring Lifetime Loyalty from Employees. Her big laugh and sense of humor have gotten her out of a lot of trouble and she splits time between San Francisco and New York City where she puts her degree in medieval history to work every single day. Lee Caharer’s MVP player Stats: Lee is in the digital marketing and national public relations world. She and her team provide companies with the tools they need to improve performance in intergenerational relationships, communication, and leadership. In this episode, Lee talks about the changes in PR and digital marketing and how the industry has evolved from the ways we once communicated with each other to how we communicate today via social platforms. Times have changed drastically, so the importance of staying relevant is key to keeping up with technology and culture. Lee shares her thoughts about the roles each generational group has set for their standards and how this has created a conflict between what is right and what is relevant. She explains the benefits between different groups like Baby Boomer and Millenials and creates a positive and effective workplace when she brings the generations together. We get to hear some of the fumbles Lee has encountered through her journey as well as the winning touchdown moment she had while working at Sega. We also get a glimpse into the world of San Francisco and Silicon Valley and what sustainability looks like there. Lee shares some thoughts and experiences she has had about what she's experienced in those two places. You won't want to miss that! Having trouble finding something in your playbook that works for you? Try following these three key offensive strategies straight from Lee’s playbook: Listen loudly, make a decision and call the play, and decide if it’s working or not. Can you make it better and listen again and implement again? If yes, do it! Keep the conversation going by sharing this episode with your friends, colleagues, and social media! Thanks so much for listening. Quotes “As the Quarterback for my company, it’s really about looking long and playing short to get there.” “You have to play really short games all the time and understand who your people are, what they're good at, and what their role can be so they can do their job to move everybody forward.” “It’s also super important in our business, do not put all your eggs into one basket, ever.” “How you decide what’s going to have a chance and what isn’t, is half the battle.” “Sometimes it’s good to be up in the stands so you can see the whole field.” Listen more loudly.” LINKS leecaraher.com Double Forte Millennials and Management The Essential Guide to Making It Work at Work Boomerang Principle Inspiring Lifetime Loyalty from Employees Facebook, Twitter, and Instagram Get more out of PYP with these links: Show notes Find Your Football Newsletter Nominate a Guest for the Show We always appreciate your rating and review on iTunes! Isn't It Time to Write Your Book Already?
It seems that no matter who I talk to, the topic of millennials comes up, typically when it comes to people talking about how they are driving the needs of wellness offerings, or how they want flexibility or how they are entitled. One thing I think millennials will demand is a different leadership than what today’s guest calls a “command and control” approach. Today’s guest is Lee Caraher, CEO of Double Forte PR & Digital Marketing. Her company works with some of the top consumer and technology brands in the country. Lee’s an acclaimed communication strategist, known for her practical solutions to big problems. Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. She has a reputation for building cohesive, high producing teams who have fun together at the same time. In today’s interview, we discuss how creating a happy and low drama team is an art form, she’s honest about her management missteps and she tells a great story about when she got 360 feedback that made her realize she had some leadership gaps and what she did to change it. Lee has a very contrary view to turnover which I loved. She leaves us with a tangible tip to building a high performance culture. For links mentioned in today's episode visit https://redesigningwellness.com/ To join the Redesigning Wellness Community, visit https://www.facebook.com/groups/rdwellnesscommunity/
Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of Millennials & Management based on her experience with failing and then … Continued
Today's Episode is with Lee Caraher. Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.Her new book, The Boomerang Principle dives into how to inspire lifetime loyalty from your employees. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. We discuss the building blocks of personal branding, how to retain millennial employees and how to stand out in a crowded world. Resources Mentioned In The EpisodeThought Leader Academy: https://www.thoughtleaderprogram.com/courses/thoughtleaderacademyThe Boomerang Principle: Inspire Lifetime Loyalty from Your Employees: https://www.amazon.com/Boomerang-Principle-Inspire-Lifetime-Employees/dp/1629561681Lee's Personal Website: http://leecaraher.com/ See acast.com/privacy for privacy and opt-out information.
Our guest on this segment is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she's known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee Caraher is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her next book, The Boomerang Principle will be published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She's is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. She's also the author of The Boomerang Principle published in April of this year, 2017 Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat. www.double-forte.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to Balanced Living for Busy Professionals with your host, Diane Randall. Today, Diane talks to Lee Caraher, the CEO of Double Forte PR and Digital Marketing, about workplace loyalty. Find out what it means, how to foster a positive company culture and so much more. Lee is the author of the book The Boomerang Principle: Inspire Lifetime Loyalty from your Employees. Enjoy this episode and the many insights Lee shares. What you will learn in this episode: The old and new definition of workplace loyalty Why an employee can be more valuable to you outside the company than inside the company How to repair workplace relationships that have been broken by negative exit practices The five things employees can do to leave well and be rehire-able The power of creating a corporate alumni program for ex-employees What you can do if you left a job poorly and are un-boomerang-able The preparations you must make before leaving a company so that you can maintain the relationships you have The reason Lee never gives a counter offer and what she says instead The importance of leaving as many doors open as possible as a leader What Lee tells new employees in their first week of the job The most loyal thing an employee can do Why toxic cultures do affect the growth and profit of a company, no matter what the outward appearances are Lee’s mission to change the culture of workplaces today Quotes: “A happy workplace is a profitable workplace” Contact Lee: lcaraher@double-forte.com double-forte.com Contact Diane: Feedback@DianeRandallConsults.com Website: http://www.DianeRandallConsults.com Let us know what you think about this episode by leaving a voicemail or comment: http://www.Balanced-Living-For-Busy-Professionals.com
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
An acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer, wine and technology brands in the country.Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.Her second book, The Boomerang Principle, published in April 2017, is a practical blueprint for creating positive, high performing workplaces that inspire lifetime loyalty and help futureproof business.Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.Learn More: http://leecaraher.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
An acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer, wine and technology brands in the country.Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.Her second book, The Boomerang Principle, published in April 2017, is a practical blueprint for creating positive, high performing workplaces that inspire lifetime loyalty and help futureproof business.Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.Learn More: http://leecaraher.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
You've been taught to dream big, empowered to believe that you can accomplish absolutely anything. And then you get to work, and they've got you pushing paper. It's no surprise that companies struggle to retain Millennials who are uninspired and don't feel as if their work matters. The CEO of Double Forte PR & Digital Marketing, Lee Caraher is a lauded communication strategist, known for her practical solutions to difficult problems. She is a recognized expert in building high-performing intergenerational teams, and her work as a speaker and author seeks to demonstrate how businesses can shift the definition of company loyalty and embrace the qualities of different generations. Caraher gained this expertise the hard way, failing to retain newly hired Millennials at Double Forte when they entered the workforce in 2011. Unwilling to buy into the negative stereotypes associated with Millennials in the workplace, she created a culture where Millennials, Xers and Boomers could thrive together, and she shares this method in the book Millennials & Management. Caraher's next venture, The Boomerang Principle, hit bookshelves in April 2017. Today she discusses how the concept of loyalty has shifted in the current corporate climate and the five principles at the heart of her strategy to retain Millennials. Key Interview Takeaways Articulate your company's rally cry. Millennials need to understand why you exist as a company and what they will learn from working with you. Provide context for each new project and ask for input. Address why the work is important and discuss each person's role. Establish a culture of appreciation. Teams who receive meaningful positive feedback outperform those who don't. Millennials anticipate having up to six careers. What an Xer or Boomer might see as job-hopping, Millennials see as career-building. Loyalty to a particular company is an antiquated idea. Rather than worrying about employees leaving, focus on how to make them as productive as possible while they are there. Work to inspire loyalty after an employee has moved on. The most impactful person in a recruiting situation is the former employee who posts a positive review of your company. Connect with Lee Caraher leecaraher.com Follow on Twitter Facebook Instagram Resources The Boomerang Principle: Inspiring Lifetime Loyalty from Your Employees by Lee Caraher Millennials & Management: The Essential Guide to Making It Work at Work by Lee Caraher Learn more about your ad choices. Visit megaphone.fm/adchoices
Lee Caraher is the CEO of Double Forte PR and Digital Marketing. She is known for her practical solutions to big problems. Lee's the author of Millennials and Management based on her experience with failing and then succeeding at retaining millennials. Her current book, The Boomerang Principle was published in April and is currently available on Amazon.
Ambitious Radio | Inspiring Conversations with Ambitious Entrepreneurs & Thought Leaders
Brought to you by www.Road2Black.com - Credit Reports, Scores and Monitoring In this episode of Ambitious Radio, host Doug Parker discusses the difference between past and present generations of employees & hiring and retaining Millennials with Author & CEO of Double Forte PR & Digital Marketing Lee Caraher. Other sponsors: www.RepairMyCreditNOW.com - Credit Repair www.AutoFlex.com - Automobile Leasing http://grasshopper.com/ambitiousradio - The Entrepreneur's Phone System www.FreeElectricityDFW.com - Residential Electricity Subscribe by texting the word Ambitious to 69922 *text rates apply see website for more details. www.AmbitiousRadio.com Get our Newsletter http://www.ambitiousradio.com/be-ambitious---newsletter.html