Podcasts about strategic advantage

Apply to work with me: https://www.michaelxcampion.com/Founded in 2015 by Bastien Le Coz and Gabriella Zavatti, Palatino Hospitality is a global leader in luxury hospitality, serving some of the world's finest hotels — from Four Seasons, to One & Only, to Bulgari.But this episode isn't just about building Palatino Hospitality and their recent merger with La Bottega. It's about what happens when your life partner also becomes your co-founder.When every creative idea, late-night pitch deck, and long-haul flight is shared with the same person you're raising a family with.From the outside, Bastien Le Coz and Gabriella Zavatti might look like just another power couple.But once you sit with them — as I did for this episode — you'll hear the story behind the brand.We go deep into:- What it takes to scale without losing your relationship- The secret power of co-preneurship (and where it can break you)- Why creativity is the ultimate business strategy- How to sell without selling — by staying radically authentic- The quiet rituals that build lasting hospitality brandsThis one's for anyone building something — a brand, a business, or a life — and wondering if it's possible to do it all without burning out or selling out.I hope this conversation moves you as much as it moved me.And if it did, leave a comment below and let us know what resonated.Connect with me: https://www.linkedin.com/in/michaelxcampion/Connect with Gabriella on IG: @gabriellazavConnect with Bastien on IG: @BastienlecozFollow Palatino on IG: @palatinohospitalityWebsite: https://www.palatinogroup.com/ Palatino in the news: Merger with La Bottegahttps://www.unstageetapres.fr/(00:00) Preview and Intro(03:20) Blending Family, Work, and Travel  (07:05) The Importance of Presence in Work and Life  (10:02) Helping Clients (and Themselves) Disconnect  (13:08) Complementary Strengths & Co-Leadership  (16:23) Scaling the Business Without Losing the Soul  (22:13) Creativity as a Strategic Advantage  (26:23) Launching Before You're Ready  (30:21) The Sustainability Pivot & Market Timing  (33:49) Turning Clients Into Catalysts for Growth  (36:35) Learning from Failure Without Worshipping It  (39:36) What's Next for Palatino(40:03) Designing Travel for Transformation  (46:00) Storytelling, Rituals, and the Future of Luxury Hospitality  (49:50) Personalization vs. Standardization in Guest Experience  (52:31) Living the Brand: Family, Travel, and Hospitality  (56:31) Leadership Principles: Empathy, Kindness, and Excellence  (01:02:21) Building a Purpose-Driven Business  (01:08:23) Lessons from Family, Mentors, and the Next Generation(01:07:00) The 5:1 Rule: Building a Culture of Positive Feedback  (01:08:23) Top Business Lessons from Experience  (01:10:03) Wisdom from Family: Gratitude and Quiet Strength  (01:13:55) Teaching Courage and Creativity to the Next Generation  (01:17:00) Final Reflections: Empathy, Mentorship & Social Impact

Is there such a thing as a sustainable competitive advantage anymore? Step into the strategic mind of Rita McGrath, one of the foremost thinkers in innovation and strategy. In this eye-opening conversation, the Columbia Business School professor challenges conventional thinking about market disruption, inflection points, and how organizations can stay agile in rapidly changing environments. From dissecting the true story behind Kodak's downfall to examining what makes companies like Apple thrive, Rita reveals how business leaders can anticipate change before it's too late. Discover why focusing solely on your competition might be your biggest strategic mistake and why understanding your "arena" rather than your market could be the key to future success.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maj. Gen. Gerald Donohue, director of operations, strategic deterrence, and nuclear integration, discusses the strategic and tactical advantages of AMC's rapid global mobility enterprise, and the future of American airlift. (U.S. Air Force Audio by Tyler Prince.)

Is your Revenue Operations function truly strategic, or stuck reacting to tactical demands? Elevate your approach and drive predictable, scalable growth.This episode features insights from Brett Honerkamp (CEO with over 20 years of CRO and sales leadership experience) on building a high-impact RevOps engine. This is a must-listen for CROs, PE Operating Partners, and leaders focused on maximizing revenue efficiency and value creation.Learn Brett Honerkamp's strategies for:+ Implementing  core principles for RevOps success.+ Designing optimal and adaptive sales team structures.+ Transforming  operational data into strategic growth drivers.+ Effectively justifying RevOps investment and understanding its ROI.+ Building proactive operations that prevent fires, not just fight them.Ready to implement these strategies?Visit our website at revsearch.io/readiness for a free 20-question assessment to evaluate your current state of RevOps.Timestamps:(00:00) Intro (1:43) Brett Honerkamp's Background and RevOps Principles (6:01) Optimal Team Structure Insights (11:11) Personal Connections and Team Enablement(16:38) Justifying RevOps Investment (ROI) (22:20) Moving the Middle and Skill Development (29:44) Revenue Growth and Strategic VisionConnect with Brett Honerkamp:LinkedIn: www.linkedin.com/in/bretthonerkamp/Learn More & Connect with Us:Our Website: www.revsearch.io/Free RevOps Assessment: www.revsearch.io/readinessRevSearch - https://revsearch.io/LinkedIn - https://www.linkedin.com/company/revsearch-revops-recruiting/

Episode 52: In this episode I talk about why procurement integrity matters, how to foster a culture of transparency, and ways to achieve strategic outcomes without compromising ethical principles.Website:  https://www.lourdescoss.comLive2Lead 2024 Chicago hosted by M. L. Coss and Associates, LLCL2L In Person Event in Chicago: bit.ly/3I7Gw8FL2L Virtual Experience: bit.ly/3JTaxd6Webinars: https://lourdescoss.leadingthebest.comFree Leadership Newsletter: https://lourdescoss.leadingthebest.com/JMTN0001Thank you for listening!

In this insightful episode, Gary welcomes back Mark Cox, founder of In The Funnel - Sales Coaching, to explore the evolving role of B2B sales in today's uncertain business landscape. Drawing on decades of experience and his recently published book Learn to Love Selling, Mark shares how the best companies are rethinking sales as a strategic, customer-centric discipline, not just a transaction.Together, Gary and Mark reflect on their own journeys from technical and corporate roles into sales leadership, uncovering the myths, challenges, and immense value sales brings to any organization. They dive deep into Mark's proven sales playbook, revealing the four essential elements every business needs to turn capabilities into revenue.

In this episode, we sit down once again with Bill Willoughby, CEO of Century Lithium (TSXV: LCE.V, OTCQX: CYDVF), to discuss the latest developments at their Nevada-based lithium project, Angel Island. We cover the company's unique chlor-alkali processing method, recent optimization studies, and the impact of the U.S. government's executive order to accelerate domestic mineral production. Bill shares insights on Century's permitting progress, strategic partnerships, and the potential for significant CAPEX reductions. CHAPTERS

Most brands focus on messaging — but is that enough? In today's episode, Tamsen Webster, Founder and Chief Learning Officer of Message Design Institute, shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience's beliefs and needs. She also explains why message design is an excavation process rather than an invention, uncovering the true value behind a company's approach.Key Takeaways:(02:30) The difference between messaging and message design and why it matters.(04:56) A strong message must be built on a foundation that customers already agree with.(05:11) Brand positioning is different from a company's core position — knowing the difference is critical.(12:18) Aspirational messaging often misaligns with reality.(17:46) Effective messaging is not about convincing but about aligning with audience beliefs.(19:41) Start with what your audience already wants, not just the problem they have.(25:48) A well-defined message helps brands create content that resonates and converts.(28:49) A clear core message saves time and streamlines efforts.Resources Mentioned:Tamsen Websterhttps://www.linkedin.com/in/tamsenwebster/Message Design Institute | LinkedInhttps://www.linkedin.com/company/message-design-institute/Message Design Institute | Websitehttps://messagedesigninstitute.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Today, we are joined by Kevin Evers.Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. His newest book, ‘There's Nothing Like This: The Strategic Genius of Taylor Swift'. In this episode, we explore how Taylor Swift's career represents a masterclass in business strategy and leadership. Kevin reveals how Swift's approach to her career mirrors proven business concepts including blue ocean strategy, the job-to-be-done theory, and anti-fragility. Key topics include:How Swift identified and cultivated an overlooked market segment in country music, similar to Marvel's strategy with college students in the 1960sThe strategic approach Swift took to transitioning from country to pop music while maintaining her core audienceHow Swift transforms controversies into opportunities by controlling her narrative and turning challenges into artThe concept of "productive paranoia" that helps Swift anticipate industry changes and evolve ahead of trends-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters: (01:30) Introduction (02:40) Tip: Why Swift Succeeded Where Other Young Artists Failed (05:10) Technique: Understanding and Connecting with Target Audiences (06:00) Tool: The Marvel Comics Comparison: Tapping Overlooked Markets (08:00) Technique: Strategic Transition from Country to Pop Music (11:30) Tool: Turning Controversy into Strategic Advantage (15:00) Technique: The Job-to-be-Done Theory in Swift's Career (19:20) Tool: Productive Paranoia: Staying Ahead of Industry Changes (22:10) Tip: Leadership Lessons from Swift's Reinvention Process (25:50) Conclusion

Packaging and Processing Women's Leadership Network (PPWLN) leader, Jan Tharp and organizational psychologist Dr. Cranla Warren join the pod to talk about emotional intelligence (EI) and its unique value for women. Tune in and discover strategies to balance empathy with authority, manage emotions effectively, and foster authentic connections.Support the showRegister for PACK EXPO Las Vegas today!

As the Air Force prepares itself for the future of armed conflict, it empowers Airmen to find new and innovative ways to remain at the forefront of air superiority. Maj. Gen. Donohue, AMC's Director of Operations, Strategic Deterrence, and Nuclear Integration, speaks about the necessity for Airmen to find new ways to operate in contested environments and strengthening the nations rapid global mobility enterprise. (U.S. Air Force audio by Tyler Prince)

Welcome to another episode of The Chief Strategy Officer Podcast! Today, we're tackling a topic that sits at the heart of every successful organization: purpose. For years, the question of what purpose an organization should hold has typically sat outside the auspices of the strategy office. It was the remit of the CEO or board, maybe corporate communications or the HR. But it is increasingly becoming a central strategic lever, especially as the success of strategy depends on activating ecosystem partners, employees, communities … and it is one we need to better understand.  How can companies define a purpose that isn't just a slogan but a real driver of strategic decisions? How does purpose impact employee motivation, customer engagement, and long-term competitive advantage? And most importantly, how can CSOs play a role in shaping and embedding purpose in a way that creates measurable business impact? To explore these questions, we're joined by David Zapata, Corporate Head of Strategy at Grupo Bancolombia, and Claudia Ludovisi, former head of strategy at Disney ABC, assistant Dean of Marketing and Strategy at Pepperdine Business School, who has done interest research into the role of purpose in strategy. Together, they share firsthand experiences and research-driven insights on how organizations can make purpose actionable, sustainable, and truly transformative. In this episode, we explore: Why purpose isn't just about branding—it should drive real business decisions. The biggest mistake companies make when defining their purpose. How to measure whether purpose is actually working inside your organization. The evolving role of AI in shaping personalized and scalable purpose-driven strategies. Insights and a step-by-step approach for crafting a purpose that aligns with strategy and capabilities for your organization. Whether you're refining your company's purpose or just starting to explore its role in strategy, this episode is packed with insights to help you take a more structured and impactful approach.Learn more about Outthinker's community of chief strategy officers - https://outthinkernetwork.com/Follow us on LinkedIn - https://www.linkedin.com/company/outthinker-networks Learn more about Outthinker's community of chief strategy officers - https://outthinkernetwork.com/ Follow us on LinkedIn - https://www.linkedin.com/company/outthinker-networks

Ben Brady delves into the evolving dynamics of the real estate market as we step into 2025. Focusing on the uncertainty in various key markets like Florida and Colorado, Ben discusses the necessity of moving beyond hopeful phrases like "I think" to making well-informed decisions. This episode provides real estate professionals with insights on adapting to challenging markets, emphasizing the importance of having robust, fact-based discussions with clients about property pricing and market expectations.Join Ben as he explores how agents can sharpen their negotiation skills and approach client interactions with confidence, backed by solid market data and strategic thinking. The discussion also covers the significance of direct communication in setting realistic seller expectations and strategically positioning properties in fluctuating markets.Timestamps & Key Topics:[00:00:00] - Introduction to Market Trends and Predictions for 2025[00:01:13] - Analyzing the Challenges in Southern Florida and Colorado Markets[00:02:03] - The Impact of Using 'I Think' in Real Estate Negotiations[00:03:25] - Techniques for Direct Communication with Sellers About Market Realities[00:04:18] - The Strategic Advantage of Auctions in Establishing Property Value[00:05:14] - Setting Transparent Reserve Prices in Auctions[00:06:32] - Importance of Accurate Market Knowledge Over Hopeful Guessing[00:07:26] - Implementing Effective Communication and Price Setting Processes

Maria Ross, a keynote speaker, author, strategist, and empathy advocate, believes cash flow, creativity, and compassion can coexist. Founder of Red Slice, she advises organisations on leveraging empathy for better engagement. She authored ‘The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries' and hosts ‘The Empathy Edge' podcast. A dynamic speaker, Maria has addressed top conferences like TEDx, The 3% Conference, and Salesforce, with her insights featured in outlets such as MSNBC, NPR, Forbes, and Huffington Post.In this episode, Dominic explores empathy's role in leadership and business success. With Maria explaining how empathy can be cultivated, especially in education, and addresses the challenge of balancing empathy with performance. Maria introduces the five pillars of empathetic leadership - self-awareness, self-care, clarity, decisiveness, and joy - offering a framework to enhance empathy while ensuring high performance. They explore effective leadership, the role of decisiveness, joy, and empathy in workplace culture, and how leaders can make tough decisions without causing team stress.DiscoverBalance Empathy with Action: Empathy doesn't mean avoiding tough decisions. Instead, it's about acting compassionately while staying focused on goals. Gathering different perspectives helps make thoughtful choices, but avoid overthinking - decisiveness keeps progress on track.Clarity and Transparency Build Trust: Clear communication is essential. Whether setting boundaries, making decisions, or solving problems, being explicit about your intentions reduces misunderstandings and creates trust. Explaining your rationale helps others feel heard and valued, even if they don't agree with your decisions.Empathy Can Be Learned and Strengthened: Empathy is a skill that can grow with practice. Similar to building a muscle, environments that promote listening, curiosity, and collaboration can nurture this ability. Making an effort to understand others' experiences leads to stronger connections and better outcomes in every aspect of life.Empathy Drives Problem-Solving and Innovation: Empathy allows you to understand others' needs, fears, and motivations, which can lead to better solutions in any situation. Empathy isn't just about relationships - it's also a catalyst for better decision-making and innovation.Book recommendations:Rob Volpe - Tell Me More About ThatDr. Adam Dorsay - Super PsychedRobin Dreeke - Unbreakable AlliancesAnna Liotta - Unlocking Generational CodesMaria's books The Empathy Dilemma &

Do you get the impression there are people on your team trying hard to prove themselves? In this podcast episode, teamwork specialist Shannon Waller discusses the critical importance of self-awareness and the freedom to be oneself within a team environment. Understanding your strengths and embracing your true self is not just for personal benefit; it serves as a strategic advantage for entrepreneurial teams. Download Episode Transcript Show Notes: The Problem With Proving Oneself The idea of proving oneself seems positive, showing hard work and ambition, but it can often lead to focusing narrowly on self-evaluation instead of collaboration. The self-focus can lead to “head trash” where people measure themselves against the ideal and end up in “The Gap,” where they're constantly frustrated that they aren't further ahead than where they are. The Value Of Self-Awareness Knowing one's strengths and weaknesses is essential for effective teamwork. This self-awareness allows greater appreciation for others' complementary strengths, which can be combined to more efficiently complete collective goals. Knowing your own weaknesses helps you stay away from committing to roles on projects you're not best suited for, thereby preventing bottlenecks. When people know what their strengths are, they're free to be more creative within those areas. Growing Great Leadership In Dan Sullivan's newest Ambition Series book, Growing Great Leadership, he explains how being a great leader includes demonstrating your own growth using The 4 C's Formula®. The 4 C's Formula: Commitment to a scary new project means having to experience courage to try something new with many unknowns in order to gain new capabilities that give you greater confidence to tackle the next big commitment, renewing the cycle. For a company to expand, each person, each team, and each capability needs to be constantly getting better through 4 C's growth. Profiles To Help You Know Yourself Kolbe: How you take action. PRINT®: Your motivations. CliftonStrengths®: Your strengths and non-strengths. DISC: Your personality and behavioral style. Working Genius®: Where you thrive on team projects. Growth Over Perfectionism Perfectionists won't try something unless they know they can nail it the first time. Entrepreneurial companies need growth-minded people who are willing to take risks, try, and learn from both success and failure. Strategic Advantage “Success is the freedom to be yourself.” —Kathy Kolbe People who have the freedom to be themselves are open-minded, curious about other people, trustworthy, collaborative, productive, creative, and successful. When people don't have to focus inwardly, trying to prove themselves, they're free to be more strategic and focused on the best end results. Resources: The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy Growing Great Leadership by Dan Sullivan (coming soon) The 4 C's Formula by Dan Sullivan Kolbe (Kolbe.com) PRINT CliftonStrengths DISC: Personality Insights Working Genius Unique Ability®

Max Kei is the CEO of Debifi and has over 15 years of hands-on experience in finance and technology, with expertise in building non-custodial Bitcoin tools. His work ranges from peer-to-peer retail trading to enterprise lending solutions.› Follow Max: https://x.com/keidunm› https://debifi.comSPONSORS

"PREVIEW: Colleague Anatol Lieven observes that the U.S. is unlikely to leave NATO and Europe given the strategic advantage of its European bases. More tonight." 1953

How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.In this episode, we cover:The flaws in traditional performance evaluationsHow the new peer assessment system works and its impact on employee performanceThe role of AI in reducing biases and enhancing qualitative assessmentsThe concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performanceIf you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won't want to miss!

This week, Cliff Gray—badass dad, YouTuber, and former outfitter—joins the podcast to talk about one of the most important questions in elk hunting: "What is your strategic advantage?" In this episode, we dive into: How to separate yourself from the competition in crowded hunting areas, The balance between e-scouting vs. boots-on-the-ground scouting, Major Colorado hunting regulation updates and what they mean for the average hunter, and How to develop a smarter, more effective elk hunting strategy. Cliff is a wealth of knowledge when it comes to elk hunting, and this episode is packed with next-level insights. If you're serious about improving your skills, be sure to check out Cliff's hunting community for in-depth support: Pursuit with Cliff Tune in now and enjoy!

Join host Michael J. Keegan as he explores these questions and more with TerenceMauri, author of THE UPSIDE OF DISRUPTION: THE PATH TO LEADING AND THRIVING INTHE UNKNOWN. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join host Michael J. Keegan as he explores these questions and more with Terence Mauri, author of THE UPSIDE OF DISRUPTION: THE PATH TO LEADING AND THRIVING IN THE UNKNOWN. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this insightful episode of Partnering Leadership, host Mahan Tavakoli welcomes back world-renowned futurist, best-selling author, and innovation expert Daniel Burrus. Known for his groundbreaking book The Anticipatory Organization, Daniel has spent decades helping leaders navigate transformative change by teaching them to anticipate disruptions and turn them into opportunities. As the author of numerous reports on hard trends and future technologies, including his latest on the hard trends shaping 2025 and beyond, Daniel offers a unique blend of clarity, practicality, and vision for leaders striving to stay ahead in a fast-changing world.Daniel begins by distinguishing between two types of trends—hard trends, which are future certainties, and soft trends, which are based on assumptions. This crucial framework empowers leaders to confidently identify opportunities and mitigate risks. Through compelling examples, Daniel explains how focusing on hard trends enables organizations to shift from reactive crisis management to proactive opportunity management, transforming challenges into competitive advantages.The conversation also dives into the productivity revolution fueled by generative AI, digital twins, and other technological advancements that are reshaping industries at exponential speeds. Daniel shares how leaders can harness these tools—not as overwhelming innovations but as accessible enablers of growth and transformation. His actionable insights will help listeners uncover opportunities, refine focus, and elevate their organizations' relevance in a time of disruption.Finally, Daniel challenges leaders to embrace the mindset of a positive disruptor. With a sharp focus on innovation, clarity in decision-making, and the courage to lead transformations and he emphasizes the importance of becoming an anticipatory leader. Actionable Takeaways:Hear how distinguishing between hard and soft trends can revolutionize your strategic planning by revealing certainties and shaping possibilities.Learn why focusing on one area of transformation can unlock hidden opportunities and drive exponential results.Discover how generative AI is driving a productivity revolution—and what leaders must do to harness its potential for their teams.Explore the power of digital twins in testing, predicting, and solving problems before they happen, saving time and resources.Find out why waiting for your competitors to disrupt you is a recipe for failure—and how to proactively disrupt yourself.Hear Daniel's framework for refining overwhelming choices into actionable opportunities with maximum impact.Learn how to combine trends like AI, robotics, and augmented reality to create transformative solutions for your organization.Gain insight into why the boundaries between industries are breaking down—and how leaders can leverage cross-industry innovation.Discover the leadership mindset required to move from reactive agility to anticipatory decision-making in a time of exponential change.Understand how augmented thinking—where AI enhances human cognition—will shape the future of leadership and decision-making.Connect with the Daniel Burrus:Daniel Burrus Website Daniel Burrus LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

The importance of mental health in business goes beyond personal well-being—it's a leadership necessity. In this episode, we uncover why leaders who hide their stress may risk their success and the health of their organizations. Learn how prioritizing mental health can improve your decision-making, strengthen your most important relationships, and build resilience. — Episode Chapter Big Ideas (timing may not be exact) — 00:00 — Introduction 01:05 — The Hidden Reality of CEO Mental Health 04:02 — The Strategic Advantage of Executive Therapy 06:58 — The Relationship Dimension 09:41 — Organizational Impact 10:46 — 4 Action Steps 15:15 — Conclusion + Final Word — Connect with Julian and Executive Health — LinkedIn — https://www.linkedin.com/in/julianhayesii/ X — https://x.com/thejulianhayes Ready to take your health, leadership, and performance to the next level? Book a complimentary executive health chemistry meeting with Julian Hayes II. Link below. https://calendly.com/julian-exechealth/chemistry Website — https://www.executivehealth.io/

Entrepreneurs are always looking for an edge to stand out from their competition. One of the best ways to do this is by attracting and retaining driven talent and building a culture and atmosphere that the teams and customers enjoy working with. And that's precisely what today's guest has been doing for over two decades. Veronique James is the CEO and founder of the James Agency, a full-service integrated marketing agency in Scottsdale, Arizona, where she's worked with clients like USA Pickleball, Northern Arizona University, Travel Costa Mesa, and the Phoenix Children's Foundation, to name just a few. She prides herself on building a respectful, honest, and ego-free environment and helps clients connect their brand to their audience with authenticity. In our conversation, she shared how she finds moments of calm in her hectic schedule, the hard lessons that helped her build a high-performance luxury agency that retains clients and talent, and the mistakes that so many businesses make when trying to find their ideal customers. In this podcast interview, you'll learn: How Veronique's first job at a marketing agency showed her what not to do as she started to build and grow her business. Why the James Agency avoids churning employees, stays lean, and maintains a strong culture even when scaling. Why customers are hungrier than ever for authenticity. How Veronique is using AI as a supplement–not a replacement–at work. What Veronique did during the COVID pandemic to avoid cutting a single employee, maintain culture, and keep up morale during what was otherwise a very challenging year for her business. How to screen prospective clients early on–and help a client that isn't a good fit leave on their own. Interview Resources The James Agency The James Agency on LinkedIn | Facebook | Instagram | X/Twitter Veronique James on LinkedIn | Instagram | X/Twitter EO Rim to Rim to Rim Brené Brown Megan Simoes Audible Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage by Verne Harnish, Sebastian Ross  

Are You Getting Paid Enough? - Take Part in Our Global Treasury Survey to Find Out! - Discover where you stand with our confidential Global Treasury Salary Survey. It takes just 30 seconds to join! With updates every six months and insights from over 1,200 treasury professionals worldwide, you'll gain access to the most accurate and up-to-date salary data in the industry.---This week, Mike Richards sits down with Patrick Peters-Bühler, Global Group Treasurer and Senior Vice President of Savvy Games Group, to explore his remarkable 25-year treasury career. From academia to corporate treasury, and from advising at major banks to leading global treasury operations, Patrick shares his wealth of experience and insights into the evolving treasury landscape.Patrick Peters-Bühler is an expert in treasury and finance having worked in various roles in different countries, including the US, Latin America, and the Middle East. He is currently leading the treasury efforts at Savvy Games Group, driving growth and development in the gaming and esports industry worldwide.On the episode Patrick discusses the importance of treasury education and the need for treasurers to have a wide range of skills, including finance, tax, technology, and legal knowledge. Patrick also emphasizes the value of implementing efficient treasury practices, such as cash pooling and in-house banking, to optimize liquidity and reduce costs. He highlights the future of treasury, which includes real-time treasury, blockchain technology, and compliance with global taxation regulations.On the podcast we discuss: Patrick's early career journey and transition from academia to corporate finance.His tenure at DSM, navigating complex M&A deals and RFPs.The gap in formal treasury education and the importance of mid-career learning.Patrick's 15-year teaching stint with Eurofinance and his take on professional development.Insights from roles in the US, Latin America and the Middle East.Emerging regions for treasury growth, including Africa and the Middle East.How treasury management systems (TMS) have evolved over two decades.Patrick's take on cash pooling, in-house banking, and the rise of virtual accounts.Lessons from Patrick's advisory roles at Bank of America and Citibank.Practical advice on negotiating with banks and understanding cost structures.Real-time treasury, APIs, and the integration of AI and blockchain.The importance of collaboration to achieve faultless treasury operations.You can connect with Patrick Peters-Bühler on LinkedIn. Are you interested in pursuing a career within Treasury?Whether you've recently graduated, or you want to search for new job opportunities to help develop your treasury career, The Treasury Recruitment Company can help you in your search for the perfect job. Find out more here. Or, send us your CV and let us help you in your next career move!If you're enjoying the show please rate and review us on whatever podcast app you listen to us on, for Apple Podcasts click here!To subscribe to the Treasury Career Corner podcast via:Apple

Gresham Harkless believes that the secret to happiness is different for everyone. While money and material things are essential to some extent, pursuing happiness has less to do with money and more with personal connections and meaningful work.   Gresham perceives someone more committed to the business could improve control and productivity.   He utilizes technology to stay efficient, relying on tools like Basecamp for project management, and emphasizes time management and prioritizing essential tasks.   Gresham started his business through BNI (Business Network International) and still values the relationship-building aspect of networking.   He discusses the importance of knowing your target market and selecting the right platforms based on your goals.    Gresham shares his experience with hiring through platforms like Upwork. He advocates bringing people on board before you need them, allowing you to refine your leadership skills and make better hiring decisions.   Podcast Link: Send it Rising Internet Marketing   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

For more updates, visit: http://www.brighteon.com/channel/hrreport - Russian Weapon System Oresh Nick and Its Implications (0:03) - The End of NATO and Western Military Dominance (4:50) - Comparison to Comet Impacts and Biblical References (8:42) - Technical Details of the Oresh Nick System (11:19) - Global Implications and NATO's Vulnerability (39:41) - Russia's Strategic Advantage and NATO's Response (46:24) - Potential Impact on Aircraft Carriers and Global Navies (59:23) - Domestic Political Tensions and Civil War Threats (1:05:13) - Health Ranger Store Products and Nutritional Tips (1:16:28) - Interview with Jeffrey Prather on Russia's New Missile System (1:25:30) - Russia's Nuclear Provocation and Its Implications (1:27:54) - Putin's Nuclear Posture and Potential Escalation (1:30:37) - Historical Parallels and Potential False Flags (1:33:54) - Trump's Potential Actions and Deep State Concerns (1:38:42) - Israel and the International Criminal Court (1:43:47) - Zionism and Its Impact on US Politics (1:46:30) - Economic and Military Implications for Israel (1:52:37) - Trump's Deportation Plan and Potential Conflicts (2:05:01) - The Role of the Military and Law Enforcement (2:24:15) - Financial and Economic Implications for Trump (2:25:13) - Final Thoughts and Encouragement (2:34:57) NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

Are you confident in your strategy or just following a plan? In this episode, Kevin is joined by Seth Godin, and they examine the difference between strategy and tactics, the importance of addressing choices, and why leaders should embrace uncertainty to stay relevant. Seth emphasizes that strategy is not just a step-by-step plan but a philosophy of becoming. He shares his insights on systems thinking, how organizations often mistake marketing issues for strategy problems, and why traditional notions of strategic planning may be outdated. Kevin and Seth also discuss the impact of AI on decision-making, strategies for leading amidst uncertainty, and how we can leverage new tools like AI to make our strategies better. Listen For 00:00 Introduction 2:06 Importance of Strategy 2:59 The Craft of Writing a Book 6:41 What Is Strategy? 7:08 Examples of Strategy in Business 9:33 AI and Strategy 12:12 Using AI for Strategic Advantage 14:13 The Network Effect 18:20 Understanding Systems in Strategy 20:16 Role of Uncertainty in Strategy 23:16 Challenges in Defining Strategy 25:25 Encouragement for Leaders 28:02 Seth's Personal Interests 28:53 Book Recommendations by Seth 30:12 Final Takeaways Meet Seth Seth's Story: Seth Godin is an author, entrepreneur, and most of all, a teacher. He is the author of 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn), and his latest book, This Is Strategy: Make Better Plans. His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://www.sethgodin.com/ https://seths.blog/ https://seths.blog/category/the-dip/ Book Recommendations This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin  Naikan: Gratitude, Grace, and the Japanese Art of Self-Reflection by Gregg Krech Bandwidth (An Analog Novel, 1) by Eliot Peper  A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan and Mark Barden  Like this? Strategic Thinking for Leaders with Rich Horwath Is it Marketing or Leadership? with Seth Godin Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

GFA 442. Discover how calmness can be your greatest asset in high-stress situations. Join Alexander Avanth as he shares insights on mental performance, 'Outcalm,' and strategic leadership. The post Using Calmness as a Strategic Advantage with Alexander Avanth appeared first on Global From Asia.

For full show notes go to https://www.globalfromasia.com/outcalm/ The post GFATV 442 Using Calmness as a Strategic Advantage with Alexander Avanth appeared first on Global From Asia.

Imagine if the key to faster growth and deeper connections was something as simple as being yourself—authentically. In this episode of Sales Talk for CEOs, Erin Hatzikostas reveals how authenticity, when used intentionally, becomes a powerful tool for CEOs to lead with confidence, build trust, and create a lasting impact in their organizations.Key Insights from the Episode:1. Authenticity is a Strategic AdvantageErin Hatzikostas makes a bold claim: authenticity isn't about just "being yourself"—it's a strategic tool for leadership and business success. She defines authenticity as being genuine, original, and authoritative. By focusing on these traits, leaders can create trust and connection, both internally and externally. Erin explains that many leaders mistakenly believe they are already authentic, but true authenticity is more nuanced and requires intentionality.“Authenticity isn't about you; it's about showing up for others. It's an absolute fast pass to connection, trust, and differentiation,” Erin explains.2. The Myth of "Being Yourself"Erin debunks the common belief that authenticity simply means being yourself. Instead, she explains that authenticity must be in service to others, meaning it's about how you show up for your team, your customers, and your partners in unexpected ways. It's about being genuine in moments where people least expect it, and knowing that being transparent doesn't always mean oversharing.“It's not how you act in a room with your direct staff—that's easy. The real challenge is showing up authentically in high-stakes situations, like board meetings or client interactions,” Erin points out.3. Authenticity in Action: Where It Matters MostFor CEOs, the opportunities to be authentic go beyond one-on-one conversations with direct reports. Erin emphasizes that the real challenge lies in high-stakes settings—like board meetings, client interactions, and public communications. It's in these moments where authentic leadership can truly shine and create a lasting impact.Erin explains, “CEOs need to focus on what's needed, not what's normal. If you're delivering a message and it isn't genuine and authoritative, you're not going to keep people's attention."4. The 50% Rule: Innovate Your Way to SuccessErin shares a practical strategy she calls the "50% Rule," which allows leaders to break free from traditional playbooks. Instead of trying to follow every best practice, CEOs should adapt by taking what works and infusing their own originality. By doing this, leaders can create something that is both innovative and authentic to who they are and what their company stands for.5. Reducing the Zero Moments of TruthErin introduces the concept of "zero moments of truth," explaining how CEOs can reduce the time it takes for potential clients to know, like, and trust them. Building authentic connections early through thought leadership and strategic content allows CEOs to build relationships faster and more effectively. Erin encourages leaders to reduce these zero moments through consistent and authentic interactions, both online and offline.Action Steps for CEOs:Start with Authenticity: Make a conscious effort to show up genuinely in high-stakes settings. Authenticity can be your differentiator.Apply the 50% Rule: Don't feel pressured to follow every rule. Take what works, discard what doesn't, and add your own unique spin.Create Trust through Consistency: Whether it's online content, meetings, or public communication, reduce the zero moments of truth by showing up authentically and consistently.Final Thought:In today's competitive market, authenticity is more than just a personal trait—it's a powerful strategy for success. Erin Hatzikostas shows us that by being genuine, original, and authoritative, CEOs can not only build trust but also differentiate themselves and their companies.Listen to the full episode with Erin Hatzikostas to learn more about how you can use authenticity to transform your business.Chapters00:48 - Introducing Erin Hatzikostas - Erin Hatzikostas is introduced as the guest, with a teaser about the power of authenticity as a strategic advantage.01:42 - Defining Authenticity - Erin begins to explain what authenticity truly means and how it differs from common misconceptions.02:08 - Authenticity as a Strategic Advantage - Discussion on how authenticity can set companies apart in a business world where inauthenticity is the norm.03:30 - The Misconception of Easy Authenticity - Erin challenges the notion that authenticity is a given and explains its complexity.04:13 - The True Meaning of Authenticity - Authenticity is defined through the Greek root as being genuine, original, and authoritative.06:00 - Authenticity in Unexpected Places - The importance of displaying authenticity in places like board meetings and public appearances.08:30 - Genuine, Original, and Authoritative Messaging - How these three elements should guide communication, especially in crises.10:33 - Zero Moments of Truth - Introduction of the concept of reducing zero moments of truth to build trust more efficiently.14:46 - Content Creation and Cold Outreach - How CEOs can leverage content creation and cold outreach to reduce zero moments of truth.16:25 - The 50% Rule - Erin introduces the 50% rule, which encourages leaders to adopt half of established guidelines while bringing their unique approach to the other half.18:23 - Applying the 50% Rule - Examples of how the 50% rule has been successfully applied in various fields, from Broadway to business development.22:47 - Juxtaposition for Impact - The power of combining traditional methods with unexpected elements to create memorable and impactful results.26:20 - The Humans Framework - Erin introduces her "Humans" framework, which includes humility, unexpectedness, modeling, adapting, narrating, and sparking.28:19 - Final Thoughts and Resources - Erin shares final thoughts on using authenticity as a strategic advantage and recommends books, podcasts, and how to connect with her.About GuestErin is the best-selling author of You Do You(ish), a TEDx and keynote speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole.Erin's talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others. ​Erin spent her career “first half” working at a Fortune 50 company, where at the age of 42, she became the CEO of their $2bn AUM subsidiary company, PayFlex. In just three years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.​Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut. She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. Erin and Manny have two highly authentic children - Ella (16) and Mick (13). In Erin's free time you can find her coaching basketball, running, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.Social Links Connect with Erin on Linked In: https://www.linkedin.com/in/erin-hatzikostas/Check out Erin's website: https://www.linkedin.com/company/b-authentic-inc/Check out Erin's books: The 50% Rule I Sassy Self-Help & Business Innovation Book | Erin Hatzikostas (the50percentrule.com)Amazon.com: You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve eBook : Hatzikostas, Erin: Kindle StoreCheck out Alice's website: https://aliceheiman.com/Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/

In this week's podcast episode, Chief Victory Officer, Eric Guy, is joined by sales coach, author and CEO of Strategy Sprints, Simon Severino. Together, they explore the mindset and strategies behind thriving in sales and business.Takeaways:Embrace your power! It's your greatest asset and strategic advantage.Building trust in online sales is crucial. Listen actively to make your clients feel heard.When your clients feel in control, they're less likely to resist.Prioritize self-care before taking care of others.Keep your daily tasks simple to avoid being overwhelmed.Design your day around your passions to stay motivated.Success comes from walking in the middle of the street, not playing it safe on the sidelines.A strong community reduces business risks and is a powerful marketing tool.Don't waste resources chasing cold leads. Opportunities lie in those already warmed up to your brand.Quotes:“If you want to be in the 1%, you practice the basics every day until you can jump 3 inches more than your competitor.”“You want to get hit by that luck bus.”“Community is the new marketing.”“What I am learning to do is to dance in this chaos.” MAKE THIS YOUR BEST DAY YET!

In this episode, CJ sits down with Dr. Julie Gurner, the author behind the Substack Ultra Successful, to explore how top CEOs, CFOs, and entrepreneurs manage their ambition, goals, and self-talk. They examine if being hard on yourself necessary for success and Dr. Gurner shares helpful reframes that can be used to overcome negative self-talk. The conversation delves into the concept of “haunting agitation,” a term she uses to describe the hunger and ambition driving high performers. Building on this, she introduces the idea of empirical guardrails to keep one's ambition in check. Dr. Gurner also breaks down the difference between “motivated” individuals and those who go “all in,” explaining how full commitment can lead to exponential growth. They touch on the surprising power of seemingly “boring” and discuss what the “build in public” movement gets wrong. Lastly, they talk about the art of saying no to opportunities that, while tempting, may distract you from your core focus. Tune in for expert advice on channeling your drive toward meaningful success.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC. NetSuite provides financial software for all your business needs. More than 38,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin Smulison interviews Michael Zuraw about his career in risk management, including how the CHIPS Act impacts him and what it takes to lead ERM at a semiconductor manufacturer. Justin asks about Michael's RIMS ERM Award win, how new leadership at Onsemi has reacted to the program, how involved new leadership is in ERM, and how the program has changed since the win. Michael tells about his ERM 2024 sessions and how he likes his work with the SERMC.   Listen for ERM tips for improvement for your organization.   Key Takeaways: [:01] About RIMS. [:15] About this episode. Our guest is Michael Zuraw of On Semiconductor. He's a past recipient of the ERM Award of Distinction. We will discuss what it takes to maintain an award-winning ERM program. [:41] Events! This is the last call for the RIMS Chicago Chapter's Chicagoland Risk Forum, which will be held on September 19th, 2024 at the Old Post office. There is no charge for risk management professionals or risk department staff! Register at ChicagolandRiskForum.org. [1:05] We are just a few weeks away from the RIMS Canada Conference 2024 which will be held from October 6th through the 9th in Vancouver. Visit RIMSCanadaConference.ca to register. [1:19] Registration is also open for the RIMS Western Regional, which will be held from September 29th through October 1st at the Sun River Resort in Oregon. Register at RIMSWesternRegional.com. [1:33] We want you to join us in Boston on November 18th and 19th for the RIMS ERM Conference 2024. The full agenda is live. It runs the gamut of ERM. Check it out! A link to register is on this page. [1:49] All RIMS regional conference information can be found on the Events page at RIMS.org. [1:55] RIMS-CRMP-FED! The next RIMS-CRMP-FED Exam Course will be hosted along with George Mason University from December 3rd through the 5th. Links to these courses can be found through the certification page of RIMS.org and this episode's show notes. [2:12] RIMS Virtual Workshops! On October 9th and 10th, Chris Hansen returns to deliver Fundamentals of Insurance. He's very popular in the Workers' Comp space. [2:30] In our prior episode, we had Elise Farnham of Illumine Consulting join us. She will be leading two upcoming courses for us. On September 25th and 26th, we've got Applying and Integrating ERM and on October 3rd and 4th, we have Fundamentals of Risk Management. [2:47]  Other dates for the Fall and Winter are available on the Virtual Workshops Calendar of RIMS.org/virtualworkshops. [2:56] Interview! Our guest today, Michael Zuraw, is a member of our Strategic and Enterprise Risk Management Council and is the Senior Director for Global Enterprise Risk Management at On Semiconductor. [3:16] I met Michael at the RIMS ERM Conference 2019 in New Orleans, where he accepted an ERM Global Award of Distinction honor for the program he leads at Onsemi. I wanted to catch up with him now and see how the program is evolving under new company leadership. [3:38] Michael will be presenting or co-presenting three sessions at the RIMS ERM Conference 2024 in Boston, so we'll talk all about that and we'll get his philosophies on what it takes to keep an award-winning ERM program going strong in 2024. Michael Zuraw, welcome to RIMScast! [4:21] Michael shares his memories of the RIMS ERM Conference 2019 at the Roosevelt Hotel in New Orleans. That was his first RIMS ERM event. He notes how collaborative ERM professionals are, whatever their industry or employer. [5:30] Justin and Michael collaborated on an interview for the ERM Q&A series. A link is in this interview's show notes. Since then, they have met at RISKWORLD and ERM Conferences. Michael feels honored to serve on the RIMS Strategic and Enterprise Risk Management Council. [6:15] Michael is the co-author of two upcoming RIMS Executive Reports and White Papers. The first is part of a series of scenario-planning guides, about the Pre-Mortem Exercise to unlock some risk identification and help to manage biases and risks that might cause you to fail. [7:00] The second paper is on risk interdependencies or interconnectedness. Risks don't stay in silos. We have risk registers by which we manage and organize risks, but generally, we underestimate risk because we don't account for the cascading effect of risk events. [7:45] Justin will update the show notes for this episode to reflect when these two papers come out. After September, listeners can check out the show notes and download these papers. [8:15] Michael has been in ERM at Onsemi for 10 years. His bachelor's and master's degrees are in electrical engineering. He worked in telecom before semiconductors. He worked on the business management side. [8:45] When Onsemi formalized its ERM program, it named a Chief Risk Officer. Michael had a conversation with him. If risk is going to be treated as part of a strategy, Michael was interested. If it was a governance or reporting function, it wasn't for Michael. [9:08] The Chief Risk Officer had a similar philosophy. He delegated putting the program together to Michael and supported him with what he needed. Michael had a lot of freedom. He's been doing it ever since. [9:54] Michael discusses how the CHIPS Act impacts Onsemi. They have a government affairs group to focus on that. Michael is always looking at what parts of their manufacturing and infrastructure need to expand. [10:25] The CHIPS Act provides an incentive for doing more pieces in the U.S. There are similar programs in other countries where Onsemi has a footprint. Onsemi is in 10 countries with 20-plus manufacturing sites and more, including sales and support functions. [10:50] Michael says they're always reviewing their footprint, where they need to expand, and how. Expanding the manufacturing of semiconductors takes tens of millions of dollars and years to build. When there is government support, every semiconductor company takes note. [11:46] Onsemi is a tech-heavy, engineering-heavy global company with 30,000 employees. You have to get very analytical with the engineering group. [12:33] Engineers are trained to solve problems full-speed ahead, using key assumptions they have in their heads. Michael is asking the organization to step back and hear what those assumptions are first. An assumption may be based 90% in fact but 10% in uncertainty. [13:19] Michael asks the organization to discuss the 10% probability that the opposite is true. That's where the risk lies. Can they make that 10% likelihood into 2%? That's risk mitigation. [13:34] In tech-heavy industries, we acknowledge and respect engineering training to solve problems, drive solutions, and work within their vocabulary. How do we put a risk framework into that model so the company's risk profile can be improved? It takes time. [14:02] Is Michael a patient person? It depends! More often than not. [14:53] When Michael won the ERM Global Award of Distinction for the ERM program at Onsemi, the Chief Risk Officer called the Chairman of the Board and the Risk Committee to let them know of the Award. It was vindication that the company was going in the right direction. [15:34] The Risk department felt they were seeing the positive impact of the ERM Program. They saw the industry felt the emerging risk topic they submitted with their application was innovative and positive. [15:55] That program within the ERM Program was well-regarded within the company and led people to think about the future and get into an open discussion. People wanted to participate. [16:30] About four years ago, Onsemi's long-time COO retired and new leadership came in. Michael tells how the ERM Program changed with the new leadership. They were much more focused on accountability and ownership. They wanted to remove self-reporting. [18:47] It's RIMS Plug Time! RIMS Webinars! On September 19th, Origami Risk returns to deliver Leveraging Integrated Risk Management For Strategic Advantage. On September 26th, Archer returns to discuss The Future of RMIS: Beyond Traditional Approaches. [19:07] On October 3rd, Diligent will host Mastering ERM: Leveraging Internal and External Risk Factors for Strategic Advantage. On October 10th, Zurich returns to present Long-Term Property Strategies for a Resilient Future. [19:24] On October 24th, HUB International returns for the fourth installment of their Ready for Tomorrow series, From AI to the SEC: The Future of D&O Litigation and Regulatory Exposures. [19:37] On November 4th, Justin will be hosting a special RIMS Webinar Presentation, Lessons from Veterans on Strategic Risk Leadership. That session will feature insights and perspectives from risk managers who had previously served in the U.S. Armed Services. [19:56] More webinars will be announced soon and added to the RIMS.org/webinars page. Go there to register. As always, registration is complimentary for RIMS members.  [20:08] The Spencer Educational Foundation's goal is to help build a talent pipeline of risk management and insurance professionals. That is achieved, in part, by a collaboration with risk management and insurance educators across the U.S. and Canada. [20:23] Whether you want to apply for a grant, participate in the Risk Manager on Campus program, or just learn more about Spencer, visit SpencerEd.org. [20:33] On that note, applications are being accepted for internship grants. Since 1999, Spenser has awarded over $2.7 million in internship grants to over 540 recipients. To be eligible, risk managers must be based in the United States, Canada, or Bermuda. [20:51] The application deadline is October 15th, 2024. Awardees are typically notified at the beginning of December. A link to the Internship Grants page is in this episode's show notes. [21:05] Let's Return to My Interview with Michael Zuraw! [21:23] The program shifted with new management to an open 45-minute interview. Michael doesn't ask individuals about any specific risk but starts them talking about their concerns relative to company strategy and execution. [21:42] It's much more challenging to analyze the input from the interview but it identifies items the company might otherwise miss. [21:52] The issues are ranked and tiered. Then it comes down to assigning ownership and accountability. Leaders pick out issues each year and assign cross-functional teams with action plans to address them. Bonus goals are tied to the plans. [22:16] Depending on what the company, the board, and the risk committees want to focus on, the teams must be comfortable with making adjustments. The program and ERM managers can be successful as the shifts happen. Be open-minded to new approaches and ideas. Be flexible. [23:10] Onsemi just finished its fourth cycle of interviews and action teams, as the ERM program is in its 10th year. In its first five years, it had reached maturity. Then under new management, it took time to adapt to the interviews and analyze the data. [23:48] Michael says, now in our fourth cycle of interviews, our maturity level is back up. We have good interactions with the board and several committees within the board. We have an executive risk committee that we function very well with. We're much more efficient in doing it. [24:11] Onsemi has integrated some AI processing of interviews. Michael has himself and a staff of two. As they get more efficient, they conduct better interviews because they're not worried about taking notes and getting the notes right. [24:35] As the ERM program matures, the ERM managers get better at their jobs and their interviewees get better at identifying risks. [24:52] At the ERM Conference on November 18th Michael will lead two sessions. He will lead the “Dancing with Uncertainty” morning session. Michael says this is a discussion on decision process, decision-making, decision quality, and risk. [25:26] It's not uncommon for executives to believe that the higher the title, the better the decision-making skill. Michael disagrees. There is an approach of discipline in decision-making that allows you to understand uncertainty and how it leads to risk. [26:00] Michael often says that if everyone in your company, from janitor to CEO and everyone in between, were 20% more disciplined in how they make decisions, your company would be doing quite a bit better. So, what discipline can be applied to decision-making to reduce risk? [26:29] In the afternoon, a member of Michael's staff, Alicia Tuckett, will present “The Illusion of Insight: Why Risk Interviews Fail to Deliver,” on how to do open-ended interviews, analyze the conversational input, and turn it into risk statements, risk categories, and data to analyze. [29:23] Michael hopes to solicit the crowd for ideas to evolve the ERM program even more. [29:33] Michael will host another session that day with his SERMC colleague Denise Sobczak, “Pre-Mortem or Post-Mortem. If You Were a Patient, Which Would You Choose?” on scenario planning to weed out risks by thinking of everything that might go wrong before it does. [31:11] Michael calls having a Pre-Mortem a great tool. It's efficient and not expensive to run. It doesn't take much time. It's one of the biggest bang-for-the-buck scenario approaches for risk management. [31:22] At the ERM Conference 2023, Denise co-presented on the scenario planning sessions. You are in for quality discussions at the RIMS ERM Conference 2024, for all sessions. Michael's insight will be invaluable. [32:02] Justin tells Michael it has been such a pleasure to have him here on RIMScast! Justin will update this episode's show notes with the links to Michael's two papers coming in the Fall. He looks forward to seeing Michael on November 18th and 19th. [32:19] Justin thanks Michael for being such a valuable contributor to the SERMC at RIMS. Michael says he learns something new every time he gets together with the council. [32:42] Special thanks again to Michael Zuraw for joining us here on RIMScast. Michael has two RIMS reports that will be published on the Risk Knowledge page of RIMS.org in the next couple of weeks. Check back then on this episode's show notes for the updated links. [33:03] Michael will be presenting or co-presenting three sessions at the RIMS ERM Conference 2024 on November 18th, starting in the morning with “Dancing with Uncertainty,” and then in the afternoon with “The Illusion of Insight: Why Risk Interviews Fail to Deliver.” [33:24] Michael will help close out the day with “Pre-Mortem or Post-Mortem. If You Were a Patient, Which Would You Choose?” [33:31] There is also a link in this interview's show notes to Michael's ERM Q&A based on his 2019 win of the ERM Award of Distinction. [33:44] There are lots of resources here today, especially for all you ERM fans out there! Check them out! [33:50] It's RIMS plug time! The RIMS App is available to RIMS members exclusively. Go to the App Store and download the RIMS App with all sorts of RIMS resources and coverage. It's different from the RIMS Events App. Everyone loves the RIMS App! [34:23] You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in our show notes. RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [35:08] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [35:26] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [35:42] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [35:56] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [36:03] Thank you for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Mentioned in this Episode: RIMS ERM Conference 2024 will be in Boston, MA Nov. 18‒19 | Register Now DFW RIMS 2024 Fall Conference and Spa Event | Sept 19‒20 Chicagoland Risk Forum 2024 — Presented by RIMS Chicago Chapter — Sept. 19, 2024 RIMS Western Regional — Sept 29‒Oct 1, Oregon | Registration is open! RIMS Canada Conference 2024 — Oct. 6‒9 | Registration is open! RIMS DEI Council RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS Strategic & Enterprise Risk Center NEW FOR MEMBERS! RIMS Mobile App RISK PAC | RIMS Advocacy Spencer Internship Grants — Deadline Oct. 15 The Strategic and Enterprise Risk Center Truly Long-Term Strategic Risk Management in Focus — RIMS Q&A with Michael Zuraw (2019)   RIMS Webinars: Leveraging Integrated Risk Management For Strategic Advantage | Sponsored by Origami Risk | Sept. 19, 2024 The Future of RMIS: Beyond Traditional Approaches | Sponsored by Archer | Sept. 26, 2024 Mastering ERM: Leveraging Internal and External Risk Factors for Strategic Advantage | Sponsored by Diligent | Oct. 3, 2024 Long-Term Property Strategies for a Resilient Future | Sponsored by Zurich | Oct. 10, 2024 From AI to the SEC: The Future of D&O Litigation and Regulatory Exposures | Sponsored by Hub International | Oct. 24, 2024 Lessons from Veterans on Strategic Risk Leadership | Presented by RIMS | Nov. 4, 2024 Risk Perception and Management: Insights for a Changing Landscape | Sponsored by Marsh | Nov. 14, 2024 RIMS.org/Webinars   Upcoming Virtual Workshops: Applying and Integrating ERM | Sept 25‒26 and Dec 4‒5 Fundamentals of Risk Management | Oct 3‒4, 2024 Fundamentals of Insurance | Oct 9-10, 2024 See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “Applying ERM Theory with Elise Farnham” “On Risk Appetite and Tolerance” with the RIMS SERMC “Climate Disclosures with Jana Utter” “Scenario Planning with the RIMS SERMC” “Recipes for Success with Wendy's CRO Bob Bowman” “All Roads Lead to ERM” “ERM's Value Proposition with Chris Mandel”   Sponsored RIMScast Episodes: “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL (New!) “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company (New!) “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer “Alliant's P&C Outlook For 2024” | Sponsored by Alliant “Why Subrogation is the New Arbitration” | Sponsored by Fleet Response “Cyclone Season: Proactive Preparation for Loss Minimization” | Sponsored by Prudent Insurance Brokers Ltd. “Subrogation and the Competitive Advantage” | Sponsored by Fleet Response “Cyberrisk Outlook 2023” | Sponsored by Alliant “Chemical Industry: How To Succeed Amid Emerging Risks and a Challenging Market” | Sponsored by TÜV SÜD “Insuring the Future of the Environment” | Sponsored by AXA XL “Insights into the Gig Economy and its Contractors” | Sponsored by Zurich “The Importance of Disaster Planning Relationships” | Sponsored by ServiceMaster   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories — New interviews featuring DFW RIMS President Emily Casso Ford!   RIMS Events, Education, and Services: RIMS Risk Maturity Model® RIMS Events App Apple | Google Play   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Michael Zuraw, Senior Director of Global Enterprise Risk Management (ERM) at onsemi / ON Semiconductor Tweetables (Edited For Social Media Use): Uncertainty underlies every decision. An assumption may be 90% dead-on. There's a 10% probability that exactly the opposite is true and we should discuss that. That's where the risk lies. Can we make that 10% likelihood into 2%? That's what risk mitigation is. — Michael Zuraw   Now in our fourth cycle of interviews, our maturity level is back up. We have good interactions with the board and several committees within the board, as well. We have an executive risk committee that we function very well with. We're much more efficient. — Michael Zuraw   As we mature in the program, we get better at our jobs and our interviewees get better at identifying risks. — Michael Zuraw   If everyone in your company, from janitor to CEO and everyone in between, were 20% more disciplined in how they make decisions, your company would be doing quite a bit better. — Michael Zuraw

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin Smulison interviews Elise Farnham about how ERM has changed, how new policies like the SEC climate disclosures influence the ERM landscape, and Elise's risk philosophy. They discuss whether organizational leaders are placing more value on ERM programs, and the biggest challenge for a risk practitioner to turn theory into practice. When did you first understand how the fundamentals of risk management can be used to form decisions beneficial to an organization? What are some commonalities among the risk professionals you've come across in the RIMS virtual workshops (or RIMS events)?   Listen for insight on risk management basics and more wisdom for your organization.   Key Takeaways: [:01] About RIMS. [:15] About this episode. [:30] Events! We've got the DFW RIMS 2024 Fall Conference and Spa Event happening on September 19th in Irving, Texas. Learn more about that event in Episode 299, which features an interview with the Texas State Office of Risk Management. [:49] Also on September 19th is the RIMS Chicago Chapter's Chicagoland Risk Forum 2024. Register at ChicagolandRiskForum.org. [:58] Registration opened for the RIMS Canada Conference 2024 which will be held from October 6th through the 9th in Vancouver. Visit RIMSCanadaConference.ca to register. [1:11] Registration is also open for the RIMS Western Regional, which will be held from September 29th through October 1st at the Sun River Resort in Oregon. Register at RIMSWesternRegional.com. [1:25] We want you to join us in Boston on November 18th and 19th for the RIMS ERM Conference 2024. The full agenda is live. It runs the gamut of ERM. Check it out! A link to register is on this page. [1:40] All RIMS regional conference information can be found on the Events page at RIMS.org. [1:46] The next RIMS-CRMP-FED Exam Course will be hosted along with George Mason University from December 3rd through the 5th. Links to these courses can be found through the certification page of RIMS.org and this episode's show notes. [2:04] RIMS Virtual Workshops! On October 9th and 10th, Chris Hansen returns to deliver Fundamentals of Insurance. He's very popular in the Workers' Comp space. Other dates for the Fall and Winter are available on the Virtual Workshops Calendar of RIMS.org/virtualworkshops.  [2:27] Interview! We will be chatting with Elise Farnham of Illumine Consulting. Elise is very well known among the RIMS membership as she has been one of our instructors for the past 30 years! [2:43] Elise will be leading two upcoming courses for us here at RIMS. On September 25th and 26th, we've got Applying and Integrating ERM and on October 3rd and 4th, we have Fundamentals of Risk Management. [2:57] Elise will let us in on what it takes to apply and integrate ERM into an organization's framework and operations and we will talk about her ERM philosophies. Elise Farnham, welcome to RIMScast! [3:24] This year, Elise celebrated her 51st year in the risk and insurance industry. It's been an amazingly great career. She started in claims in the mid-seventies. She got involved with RIMS when she started working with large corporate clients in the late seventies and early eighties. [3:52] Elise took an interest in what RIMS was working to accomplish, reducing claims, all while she was working for a claims management firm. Elise has been working with RIMS since 1995. [4:51] The RIMS ERM Conference 2024 will be on November 18th and 19th in Boston, Massachusetts. [5:06] Elise became aware of the concept of ERM in the late nineties. She thought it would be a difficult job. ERM professionals have grown, frameworks have been developed, and we've seen some companies that lacked ERM fail spectacularly. [5:44] It has become evident that every company has to take the resources and strengths that they have, look at their entire risk picture, and turn what could be a bad situation into something positive for their organization. [6:17] Elise talks a lot in her classes about how to convert a problem into an opportunity that might help an organization. ERM has changed a lot in the last five years. Justin and Elise comment on how the pandemic may have helped companies realize the importance of ERM. [6:42] All of a sudden, companies were faced with a type of loss that came out of the blue. COVID-19 was the “black swan” that we will remember and write about for years to come. [7:00] How companies dealt with it, the resources they had to use, and changes to their work processes were all things that ERM considers. [7:14] Elise Farnham will be leading Applying and Integrating ERM on September 25th and 26th. [7:27] How does the SEC climate disclosure announcement change or influence the ERM landscape? It will impact how companies report their exposure. It will probably require some new technology to bring forward all of the information they will have to submit. [7:53] Elise thinks that will be a challenge for companies because there is a rule they will have to follow. Collecting data from every bit of an organization will be a significant challenge. It may help organizations use a good ERM program. It requires penetrating the silos to follow the law. [8:33] ERM will help companies to see the cumulative effect of risk. What if two bad things happen at one time? Getting more companies to have an ERM program will have a positive effect. It will be a lot of work to get there. [9:02] Elise has always been an optimist. She always tries to look at how this can benefit us. Perhaps that's why she has embraced ERM. It's not about how we can get hurt but how we can use a bad situation to make things better for the organization. She knows how difficult it can be. [9:55] Elise tells risk managers, “You don't want to be the one to go in and say, ‘We just lost all of this.' You don't want that to happen. That's a horrible situation to be in.” [10:12] It's much better to say, ‘I just saved you this much money because we have a policy in place, our people all know what to do, and this has never happened to us as it did to that other company.'” That's where Elise wants her risk managers to be. [10:46] Elise believes that today, organizational leaders put more value on ERM programs. The catch is understanding the amount of work that has to go into one. It takes resources and people to explore the organization, down to the risk owner, who may be on the factory floor. [11:17] The risk owner may not have risk management experience. Almost everybody has the philosophy that “it couldn't happen to us.” Understanding that something bad could happen and preparing for it in advance will be a challenge for them. [11:42] The C-Suite understands the value of ERM. It's a matter of applying the resources and following through. In her classes, Elise goes through the steps to take along the way. The feedback she gets is often, “Whew! That will take us a lot of time and effort!” They got the point! [12:08] It's RIMS Plug Time! RIMS Webinars! On September 12th, HUB International returns to deliver the third part of their Ready for Tomorrow series, Pivot and Swerve: Staying Agile During Shifting Market Dynamics. [12:26] Also on September 12th is a complimentary webinar presented by the RIMS-CRMP and UCLA Extension, The Many Routes to Becoming an Enterprise Risk Management Practitioner. [12:36] On September 19th, Origami Risk returns to deliver Leveraging Integrated Risk Management For Strategic Advantage. On September 26th, Archer returns to discuss The Future of RMIS: Beyond Traditional Approaches. [12:54] On October 3rd, Diligent will host Mastering ERM: Leveraging Internal and External Risk Factors for Strategic Advantage. On October 10th, Zurich returns to present Long-Term Property Strategies for a Resilient Future. [13:11] More webinars will be announced soon and added to the RIMS.org/webinars page. Go there to register. As always, registration is complimentary for RIMS members.  [13:23] The Spencer Educational Foundation's goal is to help build a talent pipeline of risk management and insurance professionals. That is achieved, in part, by a collaboration with risk management and insurance educators across the U.S. and Canada. [13:37] Whether you want to apply for a grant, participate in the Risk Manager on Campus program, or just learn more about Spencer, visit SpencerEd.org. [13:47] On September 12th, 2024, we look forward to seeing you at the Spencer Funding Their Future Gala at The Cipriani 42nd Street in New York City. Purchase your tickets in advance because there is no guaranteed seating! [14:03] Our recent guest from Episode 293, Lilian Vanvieldt-Gray, will be our honoree. [14:09] Lilian is the Executive Vice President and Chief Diversity, Equity, and Inclusion Officer at Alliant Insurance Services and she will be honored for her valuable contributions to supporting the future of risk management and insurance. [14:26] That was a great episode, so after you finish this one, please go back and listen to Episode 293. [14:32] Let's Return to Our Interview with Elise Farnham! [15:14] Elise loves this business, and helping risk managers do a better job. It's very fulfilling. [15:51] The philosophical aspect of risk management is very logical. The real-world work part of it is almost drudgery, pulling information from everywhere within an organization, making people understand that they could have a problem if we don't take care of it. [16:16] Thinking of combining several problems at once is hard for some people to imagine. Bringing people into the real world of risk is one of the biggest problems; getting them to understand that, yes, this could happen to them. [16:40] Elise's family members have called her for advice after some unforeseen event, saying “I didn't know this could happen!” Yet, the stats are out there. The stories are out there. It's just, “It could never happen to me!” Risk managers are still fighting that battle quite heavily. [17:13] Elise will also lead the virtual workshop, Fundamentals of Risk Management on October 3rd and 4th, 2024. [17:42] Elise first became involved with large corporate accounts in 1987. She worked with risk managers and saw how they had to identify risk, analyze that risk, come up with a solution for it, and then implement the solution. Those are the basics of risk management. [18:03] The focus was always on hazard risk, not on opportunities that might be developed. [18:10] Elise took the Associate in Risk Management (ARM) program, which helped her to define that knowledge and to understand better what her clients were going through. [18:21] Then RIMS developed a program about risk management, providing fundamentals. Elise thinks the fundamentals are more important than ever, now, as there are a lot of new people in the industry, fresh out of college. They know the theory but haven't seen it applied. [18:43] In her workshops, Elise always tries to apply this to the real world so that the day they go back to the office they have something they can apply immediately to their organization. [19:11] What risk managers learn in Elise's workshops will change what they do in their organization. That's a big challenge. [19:50] What Elise has noticed from teaching risk managers is their energy. They are ready to go. They are thirsty for this knowledge. They know they have concerns. They know there are some things they could do better. [20:08] They just need the resources in their brains to make that happen. Elise talks to them about that. You can only make decisions based on what you know. If you don't know something, you can't include that resource in your decision process. [20:27] Elise says it's great to see the wheels start to turn while she's teaching. All of a sudden, the aha moment hits. They have a strong desire to go back and do good things. It's a compliment when they tell her they have a list of things to do when they get back to the office. [20:55] They want to have an impact within their organization. They are there to learn something new that will help their organizations. Elise loves teaching with folks who are like that. They are like sponges. It's fun to facilitate discussions with them about how to manage risk. [21:58] Justin says it has been such a delight to catch up with Elise Farnham. The next two courses Elise teaches are Applying and Integrating ERM on September 25th and 26th, and Fundamentals of Risk Management on October 3rd and 4th. The links are in the show notes. [22:17] Justin looks forward to more workshops hosted by Elise Farnham and thanks her for being such a wonderful instructor. [22:31] Special thanks again to Elise Farnham of Illumine Consulting for joining us here today. Alise will lead Applying and Integrating ERM on September 25th and 26th and December 4th and 5th and Fundamentals of Risk Management on October 3rd and 4th. [22:54] Links are in the episode show notes, as is a link to the full virtual workshop schedule. [23:00] RIMS members enjoy reduced rates on registration, which is yet another value-add of a RIMS membership. [23:09] It's RIMS plug time! The RIMS App is available to RIMS members exclusively. Go to the App Store and download the RIMS App with all sorts of RIMS resources and coverage. It's different from the RIMS Events App. Everyone loves the RIMS App! [23:43] You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in our show notes. RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [24:26] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [24:43] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [24:59] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [25:20] Thank you for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Mentioned in this Episode: RISKWORLD 2025 will be in Chicago! May 4‒7 | Last Call For Submissions Sept. 9! DFW RIMS 2024 Fall Conference and Spa Event | Sept 19‒20 Chicagoland Risk Forum 2024 — Presented by RIMS Chicago Chapter — Sept. 19, 2024 RIMS Western Regional — Sept 29‒Oct 1, Oregon | Registration is open! RIMS Canada Conference 2024 — Oct. 6‒9 | Registration is open! Spencer Educational Foundation — Funding Their Future Gala 2024 | Sept. 12, 2024 — Last Call For Tickets RIMS ERM Conference 2024 will be in Boston, MA Nov. 18‒19 | Register Now RIMS DEI Council RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS Strategic & Enterprise Risk Center NEW FOR MEMBERS! RIMS Mobile App RISK PAC | RIMS Advocacy   RIMS Webinars: HUB Ready for Tomorrow Series: Pivot and Swerve — Staying Agile During Shifting Market Dynamics | Sept. 12, 2024 The Many Routes to Becoming an Enterprise Risk Management Practitioner | Presented by the RIMS-CRMP and UCLA Extension | Sept. 12, 2024 Leveraging Integrated Risk Management For Strategic Advantage | Sponsored by Origami Risk | Sept. 19, 2024 The Future of RMIS: Beyond Traditional Approaches | Sponsored by Archer | Sept. 26, 2024 Mastering ERM: Leveraging Internal and External Risk Factors for Strategic Advantage | Sponsored by Diligent | Oct. 3, 2024 Long-Term Property Strategies for a Resilient Future | Sponsored by Zurich | Oct. 10, 2024 RIMS.org/Webinars   Upcoming Virtual Workshops: Applying and Integrating ERM | Sept 25‒26 and Dec 4‒5 Fundamentals of Risk Management | Oct 3‒4, 2024 Fundamentals of Insurance | Oct 9‒10, 2024 See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “On Risk Appetite and Tolerance” “Climate Disclosures with Jana Utter” “Scenario Planning with the RIMS SERMC” “Recipes for Success with Wendy's CRO Bob Bowman” “All Roads Lead to ERM” “ERM's Value Proposition with Chris Mandel”   Sponsored RIMScast Episodes: “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL (New!) “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company (New!) “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer “Alliant's P&C Outlook For 2024” | Sponsored by Alliant “Why Subrogation is the New Arbitration” | Sponsored by Fleet Response “Cyclone Season: Proactive Preparation for Loss Minimization” | Sponsored by Prudent Insurance Brokers Ltd. “Subrogation and the Competitive Advantage” | Sponsored by Fleet Response “Cyberrisk Outlook 2023” | Sponsored by Alliant “Chemical Industry: How To Succeed Amid Emerging Risks and a Challenging Market” | Sponsored by TÜV SÜD “Insuring the Future of the Environment” | Sponsored by AXA XL “Insights into the Gig Economy and its Contractors” | Sponsored by Zurich “The Importance of Disaster Planning Relationships” | Sponsored by ServiceMaster   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories — New interviews featuring DFW RIMS President Emily Casso Ford!   RIMS Events, Education, and Services: RIMS Risk Maturity Model® RIMS Events App Apple | Google Play   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guests: Elise Farnham, Illumine Consulting Tweetables (Edited For Social Media Use): COVID-19 was the “black swan” we will remember for years to come. How companies dealt with it, the resources they brought to bear, and the changes to their work processes were all things that ERM considers. — Elise Farnham   I've always been an optimist. I always try to look at how this can benefit us. Perhaps that's why I have embraced ERM so much. — Elise Farnham   I just love this business and I love what we do. I particularly love to help risk managers do a better job. It's very fulfilling for me. — Elise Farnham   The stats are out there. The stories are out there. It's just, “It could never happen to me!” I think risk managers are still fighting that battle quite heavily. — Elise Farnham   The most important thing that I have noticed from teaching risk managers is their energy. They are ready. They are thirsty. They know they have some concerns. They know there are some things they could do better. They just need the resources. — Elise Farnham  

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Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin Smulison interviews National Safety Council CEO Lorraine Martin about National Preparedness Month, a new OSHA proposed statement on workplace safety in extreme heat, National Recovery Month, drug overdose deaths at work, and some related topics. Lorraine also invites you to the NSC Safety Congress & Expo from September 13th through the 19th. Listen for information and insight from NSC CEO, Lorraine Martin.   Key Takeaways: [:01] About RIMS. [:14] About this episode. Justin introduces return guest National Safety Council President and CEO Lorraine Martin. She will tell us what's going on with safety and preparedness in the U.S. and the world. [:44] Virtual Workshops! Applying and Integrating ERM is back and it will be hosted by Elise Farnham on September 25th and 26th and also on December 4th and 5th. [:58] On October 9th and 10th, Chris Hansen returns to deliver Fundamentals of Insurance. Other dates for the Fall and the Winter are available on the virtual workshops calendar at RIMS.org/virtualworkshops. [1:16] RIMS-CRMP Prep Courses! On September 10th and 11th, the RIMS-CRMP Exam Prep will be held with NAIT. There is another RIMS-CRMP Exam Prep on September 12th and 13th. [1:31] The next RIMS-CRMP-FED Exam Prep course will be hosted along with George Mason University on December 3rd through 5th, 2024. Links to these courses can be found on the Certification Page of RIMS.org and in this episode's show notes. [1:46] Events! We've got the DFW RIMS 2024 Fall Conference and Spa Event happening on September 19th in Irving, Texas. Learn more about that event in Episode 299, which features an interview with the Texas State Office of Risk Management. [2:04] Also on September 19th is the RIMS Chicago Chapter's Chicagoland Risk Forum 2024. Register at ChicagolandRiskForum.org. [2:13] Registration opened for the RIMS Canada Conference 2024 which will be held from October 6th through the 9th in Vancouver. Visit RIMSCanadaConference.ca to register. [2:26] Registration is also open for the RIMS Western Regional, which will be held from September 29th through October 1st at the Sun River Resort in Oregon. Register at RIMSWesternRegional.com. [2:39] We want you to join us in Boston on November 18th and 19th for the RIMS ERM Conference 2024. The agenda is live. The keynote will be announced soon. We want to see you there! A link is on this page. [2:55] The nominations are now open for the RIMS ERM Award of Distinction 2024. Nominations are due August 30th. A link to the nomination form is in this episode's show notes. [3:09] If you or someone you know manages an ERM program that delivers the goods, we want to hear about it. A link is in this episode's show notes. All RIMS regional conference information can be found on the Events page at RIMS.org. [3:26] Interview! I am delighted to be rejoined by National Safety Council President and CEO Lorraine Martin. Her timing is perfect for National Preparedness Month in September. We've got so much to discuss in the way of natural catastrophes and other risks. [3:46] We will also talk about National Recovery Month, and how prescription opioids can impact employees and employers and why it is such an important business risk. That dovetails into last week's episode with the NCCI. [4:02] We'll talk about the NSC's Safety Congress and Expo on September 13th through the 19th in Florida and we'll also talk a bit about Lorraine's background in the U.S. Air Force, her decades at Lockheed Martin, and how those shaped her risk perspective. [4:24] Lorraine Martin, welcome back to RIMScast! [4:45] Lorraine started her career in the U.S. Air Force. Justin thanks her for her service. After the Air Force, Lorraine spent nearly 30 years at Lockheed Martin. [5:29] The Air Force and all the armed services ask their people to do high-risk things to protect our nation and support our allies around the world. As a member of the armed services, you understand how important safety is to those you protect, and the risks that go with that. [5:55] Lorraine started in the Air Force in the early '80s. Being a five-foot female in the Air Force she had combat boots and survival suits that didn't always fit. She saw the need to keep everyone safe. That means being open and expansive to make sure to cover everybody. [6:44] At Lockheed Martin, Lorraine ran some of the aircraft manufacturing programs. There was potential for serious injury and fatality (SIF), with energy, heights, and all kinds of things that need to be done safely. [7:08] The products being built had to go do important things around the world, so they had to meet safety standards for operation and bring everybody home. Lorraine needed to understand safety in manufacturing and in the mission. [7:30] Justin and Lorraine met after Lorraine joined the NSC as President and CEO in 2019. Less than a year later, COVID-19 hit the U.S. Lorraine has been at the NSC for five years. Time sometimes flew by and In some cases, it felt like the world stood still for everybody. [8:13] On RIMScast in 2020, Justin and Lorraine talked about technology and the importance of reaching people, through podcasts, Zoom, or Teams. Lorraine is responsible for providing training so people can be safe. She had to learn how to do that when she couldn't be with them. [8:40] The NSC had to become good at virtual training and helping customers and stakeholders understand what remote and virtual learning looks like. The world has come so far in understanding what people can do virtually. It's not everything! Human interaction is still critical. [9:01]  Lorraine says we learned so much, whether for drivers' fleet training or for folks doing CPR. The NSC was able to reach more people, which is great when you're talking about safety. In many cases, the NSC reached them in a more cost-effective manner for all involved. [9:27]  The NSC focused on what was happening to humans as they were being buffeted during this time, from 2020. On RIMScast, Lorraine and Justin had talked about mental health. The NSC pioneered some research that looked at how psychological safety impacts physical safety. [9:55] Lorraine believes that since 2020, we've come so far in understanding that physical safety can be impacted by many different aspects of your life like distraction, fatigue, or substance abuse, that can cause you not to be on your game. [10:22] The NSC honed in on the issue of a person not being on their game as being impaired, and they shouldn't do something that would put themselves or somebody else at risk. [10:38] The NSC leaned into trainings around being able to identify impairment and giving people the skills to take action so they can take somebody out of harm's way. It's easy to say and hard to do but so critical. [10:55] The NSC and RIMS both used the pandemic as an opportunity to dial up virtual offerings and dial back some live events. Many of the right live events have come back. There is some training that is important to be in person. [11:18] In-person collaboration and interaction support mental health. Isolation as a result of the pandemic was a burden for many folks. [11:47] The NSC received positive feedback on their SAFER initiative, ensuring people were safe in returning to work. A task force of stakeholders from government, non-profits, public health medical professionals, and Fortune 500 companies advised NSC and NSC advised workplaces. [12:30] The SAFER guidelines included ventilation, vaccination, and all of the things a business would need. It was a one-stop shop for policy statements, legal statements, and other best practices for workplaces to use to safely accommodate workers at work. [13:10] The SAFER initiative is still going on. It's funded now by the CDC. NSC is now looking at long-term COVID, mental health and well-being, the overall long-term effects of a pandemic, and how workplaces prepare for whatever's coming in the future. [14:06] Lorraine just listened to a piece on NPR about COVID-19. We're still learning. We've found a way so that most folks do not perish from it, but we don't know everything about it and probably won't for some time. [14:28] In Long COVID there's some inflammation or reaction that's still happening long after the initial symptoms. Understanding it and what we can do either to prevent or treat it is still in front of us. [14:46] Organizations that let NSC white-label guideline documents for distribution were mostly NSC member organizations. NSC has roughly 14,000 member organizations and companies. They get policies and information from NSC and they also give back so others could learn. [16:01] All of the armed services are members of the National Safety Council. Some of them use NSC training for various things. Lorraine's past employer, Lockheed Martin, has been a member for a long time. [16:13] NSC has groups called networks, made up of the larger companies, that look at big trends coming, to help the government prepare and give back to small and mid-sized companies. Lockheed Martin is in many of the networks as are other Fortune 100 companies. [16:44] It's RIMS plug time! Webinars! On September 5th, Merrill Herzog debuts on RIMS Webinars with the Role of Insurance in Building Resilience Against an Active Assailant Attack. [16:57] On September 12th, HUB International returns to deliver the third part of their Ready for Tomorrow series, Pivot and Swerve: Staying Agile During Shifting Market Dynamics. [17:12] On September 19th, Origami Risk returns to deliver Leveraging Integrated Risk Management For Strategic Advantage. On September 26th, Archer returns to discuss The Future of RMIS: Beyond Traditional Approaches. [17:28] On October 3rd, Diligent will host Mastering ERM: Leveraging Internal and External Risk Factors for Strategic Advantage. More RIMS Webinars will be announced soon and added to RIMS.org/Webinars. Register here. Registration is always complimentary for RIMS members. [17:50] The RIMS ERM Conference 2024 will be held November 18th and 19th in Boston, Massachusetts. The agenda is live. [18:01] The submission process is open for the RIMS ERM Global Award of Distinction. A link to the application is in this episode's show notes. The deadline for submissions is August 30th. [18:12] So review your organization's ERM program. If you feel it was successful and you have the numbers and the data to back it up, compile that information and get ready to submit your ERM program for the ERM Award of Distinction. [18:26] The Spencer Educational Foundation's goal is to help build a talent pipeline of risk management and insurance professionals. That is achieved, in part, by a collaboration with risk management and insurance educators across the U.S. and Canada. [18:41] Whether you want to apply for a grant, participate in the Risk Manager on Campus program, or just learn more about Spencer, visit SpencerEd.org. [18:52] On September 12th, 2024, we look forward to seeing you at the Spencer Funding Their Future Gala at The Cipriani 42nd Street in New York City. Our recent guest from Episode 293, Lilian Vanvieldt-Gray, will be our honoree. [19:08] Lilian is the Executive Vice President and Chief Diversity, Equity, and Inclusion Officer at Alliant Insurance Services and she will be honored for her valuable contributions to supporting the future of risk management and insurance. [19:25] That was a great episode, so after you finish this one, please go back and listen to Episode 293. [19:31] Let's Conclude Our Interview! September is National Preparedness Month. NOAA has said that atmospheric and oceanic conditions continue to support an above-normal 2024 Atlantic hurricane season with a 90% probability of this result. [20:57] Organizations must do a lot to prepare for extreme weather. Extreme weather is getting more common. It affects communities but also impacts people at work. Businesses must be prepared for their businesses to continue but also to protect their people from extreme weather. [21:42] Businesses can act to protect their people from wildfires, tornadoes, storms, and heat. Heat is the deadliest weather event. Our world is getting hotter, the data shows. Many people work outside in extreme, dangerous heat. [22:18] OSHA recently issued a proposed ruling, informed by input from the NSC and its members, to keep indoor and outdoor workers safe from heat injury and illness. Employers need to incorporate these weather events into their safety programs. [22:59] You need a written heat injury and illness policy and prevention program. Document your emergency action plans. Practice them. Hold heat awareness training. Heat exhaustion and heat stress prevention is about being preventative. Know the signs, hydrate, and take shaded breaks. [23:30] Education is hugely important to prevent heat illness. NSC has resources for employers to build their safety programs. Go to NSC.org and reach out. If you haven't put in some of these extreme weather precautions to protect your employees, Lorraine urges you to do so. [24:13] September is also National Alcohol and Drug Addiction Recovery Month. Overdoses are the leading cause of unintentional death in the U.S. Every day we lose 200 people to an unintentional death from an overdose, compared to 100 roadway deaths. [25:16] Deaths on the job from overdoses have increased by over 600% since 2011. Overdoses make up nearly 10% of all deaths at work in the U.S. In some U.S. states the number is higher. In California, the rate of overdose deaths at work over the last 12 months was closer to 20%. [26:09] Construction and agriculture are hard hit by overdose deaths. Sometimes it's the type of work being done. Last year the FDA made naloxone, an opioid reversal medication, available over the counter. [26:39] The NSC advocates that naloxone be stocked in every workplace and all employees be trained in this life-saving reversal practice, just like with CPR or AEDs. You want to be able to administer this life-saving drug on the spot to bring someone back to life if you can. [27:03] For those workplaces where they've had a fatality due to an unintended overdose, it's devastating for the workforce, the community, and families. [27:11] We have this incredibly impactful drug and in most cases, the person has survived, and you can't hurt someone with it, whether or not they're overdosing or whether or not you've misdiagnosed them, you can't hurt them. [27:28] The NSC provides training on its website on how to do naloxone. It's virtual, and it is in a workplace language. NSC also has drug policies, legal briefs, and good samaritan laws, state by state. If somebody says they need some guide, NSC tries to find it to put it on the website. [28:26] Sixty-six percent of people with a substance use disorder of any kind have a job. The workplace is a great place to be intervening for them and having their back. [28:45] A study from the Massachusetts Dept. of Public Health found that Massachusetts working-age residents were 35% more likely to die of an opioid-related overdose if they'd previously been injured at work. [29:06] If you get hurt at work and then get prescribed an opioid, you can sometimes be on that path to a substance use issue just because you're trying to make sure that you can stay healthy and be at work. This is an important issue for our workplaces and employers to be part of. [29:27] Employees in recovery are very good employees who miss fewer days of work than the average employee and they save employers money, once they are back at work. Lorraine encourages employers to ensure employee safety, help in recovery, and get them back to work. [30:11] Labor Day is coming up. NSC offers a message for the Labor Day weekend on how many people may lose their lives if people don't drive well this Labor Day weekend: 457 across the nation. Every single death on a roadway is preventable. When you drive, do so safely. [31:50] Justin says to look for the link to the NSC 2024 Labor Day message in this episode's show notes. [31:58] The NSC Safety Congress & Expo will be held in Orlando, September 13th through the 19th. Lorraine will talk to the stakeholders and be on the stage. It's the big NSC show of the year. There is also a fundraiser around it, the NSC board meeting, and professional development.  [32:29] The main show is on the Monday, Tuesday, and Wednesday, the 16th through the 18th. Speakers include Doug Parker, the head of OSHA, technical sessions, and a huge Expo floor. [32:43] There will be a cool speaker who is a blind adventurer who climbs mountains, and who will share resilience and safety-related messages. Go the the NSC Safety Congress link in this episode's notes. Lorraine looks forward to seeing everyone this year, there in Orlando. [33:12] Everyone is definitely united at the NSC Safety Congress & Expo! [33:14] Lorraine, it has been such a pleasure to see you again and to speak with you to get your perspective and insight. Thank you for rejoining us! Hopefully, the next time we have you on RIMScast, it won't be four years between visits. [33:37] Special thanks again to NSC CEO, Lorraine Martin for reasoning us here on RIMScast. We love the NSC here at RIMS; they do great work. The NSC Safety Congress & Expo will be held from September 13th through 19th in Orlando, Florida. A link is in this episode's show notes. [34:01] Also in our show notes, you will find the prior interview with Lorraine Martin. She is a wealth of information and perspective. [34:09] It's RIMS plug time! The RIMS App is available to RIMS members exclusively. Go to the App Store and download the RIMS App with all sorts of RIMS resources and coverage. It's different from the RIMS Events App. Everyone loves the RIMS App! [34:44] You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in our show notes. RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [35:28] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [35:48] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [36:02] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [36:24] Thank you for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Mentioned in this Episode: DFW RIMS 2024 Fall Conference and Spa Event | Sept 19-20 Chicagoland Risk Forum 2024 – Presented by RIMS Chicago Chapter – Sept. 19, 2024 RIMS Western Regional – Sept 29‒Oct 1, Oregon | Registration is open! RIMS Canada Conference 2024 – Oct. 6‒9 | Registration is open! Spencer Educational Foundation – Funding Their Future Gala 2024 | Sept. 12, 2024 RIMS ERM Conference 2024 will be in Boston, MA Nov. 18‒19 | Register Now RIMS ERM Award of Distinction – Nominations Open Through Aug. 30, 2024! RISKWORLD 2025 will be in Chicago! May 4‒7 RIMS DEI Council RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS Strategic & Enterprise Risk Center NEW FOR MEMBERS! RIMS Mobile App NSC CEO and President Lorraine Martin (NSC Bio) NSC Safety Congress & Expo – Sept 13‒19 OSHA Heat Injury and Illness Prevention in Outdoor and Indoor Work Settings Rulemaking National Recovery Month NSC 2024 Labor Day Message   RIMS Webinars: How to Successfully Deploy AI in Risk Management | Sponsored by Riskonnect | Aug. 27, 2024 Role of Insurance in Building Resilience Against an Active Assailant Attack | Sponsored by Merrill Herzog | Sept. 5, 2024 HUB Ready for Tomorrow Series: Pivot and Swerve — Staying Agile During Shifting Market Dynamics | Sept. 12, 2024 Leveraging Integrated Risk Management For Strategic Advantage | Sponsored by Origami Risk | Sept. 19, 2024 The Future of RMIS: Beyond Traditional Approaches | Sponsored by Archer | Sept. 26, 2024 Mastering ERM: Leveraging Internal and External Risk Factors for Strategic Advantage | Sponsored by Diligent | Oct. 3, 2024 RIMS.org/Webinars   Upcoming Virtual Workshops: Optimizing Risk Management with AI | Aug. 29, 2024 Fundamentals of Insurance | Oct 9‒10, 2024 See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: Opioid Awareness and Workers Comp Risks with Raji Chadarevian of the NCCI Bigger Risks with the Texas State Office of Risk Management | Sponsored By Hillwood DE&I Initiatives with Spencer 2024 Honoree Lilian Vanvieldt-Gray of Alliant Insurance Services Safety Does Not Pause: Employee Hazards During COVID-19 with NSC President & CEO Lorraine Martin [March 2020]   Sponsored RIMScast Episodes: “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL (New!) “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company (New!) “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer “Alliant's P&C Outlook For 2024” | Sponsored by Alliant “Why Subrogation is the New Arbitration” | Sponsored by Fleet Response “Cyclone Season: Proactive Preparation for Loss Minimization” | Sponsored by Prudent Insurance Brokers Ltd. “Subrogation and the Competitive Advantage” | Sponsored by Fleet Response “Cyberrisk Outlook 2023” | Sponsored by Alliant “Chemical Industry: How To Succeed Amid Emerging Risks and a Challenging Market” | Sponsored by TÜV SÜD “Insuring the Future of the Environment” | Sponsored by AXA XL “Insights into the Gig Economy and its Contractors” | Sponsored by Zurich “The Importance of Disaster Planning Relationships” | Sponsored by ServiceMaster   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RIMS-CRMP Stories — New interviews featuring RIMS Risk Management Honor Roll Inductee Mrunal Pandit!   RIMS Events, Education, and Services: RIMS Risk Maturity Model® RIMS Events App Apple | Google Play   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Lorraine Martin, CEO, National Safety Council Tweetables (Edited For Social Media Use): We just said, “We're going to be the place, if you need anything to navigate the return to work, we're going to have it for you.” And if we didn't have it, companies would give us theirs and enable us in many cases to white-label it and provide it to the world. — Lorraine Martin   We have a lot of resources for employers to build their heat safety programs. — Lorraine Martin   Right now, overdoses are the leading cause of unintentional death in the U.S. Deaths on the job from overdoses have increased by over 600% since 2011. Overdoses make up nearly 10% of all deaths at work. — Lorraine Martin   For those workplaces where they've had a fatality due to an unintended overdose, it's devastating for the workforce, the community, and families. — Lorraine Martin   Driving is the most dangerous thing we do every day and it's even more dangerous during these longer weekends. Buckle up, follow the speed limit, don't get distracted, and drive sober. — Lorraine Martin  

In this insightful episode of "Negotiate Anything," host Kwame Christian sits down with negotiations expert Marc Saris to delve into the importance of early preparation and scenario planning for successful negotiations. Marc shares his wealth of knowledge on building a record of obstacles and planning for them, particularly in high-stakes and multi-stakeholder settings. They discuss overcoming the pitfalls of price-centric negotiation strategies, highlighting the need to understand stakeholders' real objectives. Whether you're navigating procurement deals, stakeholder alignment, or delisting strategies, this episode offers practical advice to equip you with a strategic advantage in your negotiations. What will be covered: - The critical role of proper preparation and scenario planning in negotiations. - Insights into power dynamics and leverage, emphasizing strategic advantage. - The significance of aligning with stakeholders and addressing potential conflicts. Connect with Marc Follow Marc on LinkedIn https://www.impactnegotiationgroup.com/ Are you ready to elevate your life and career through the power of negotiation? Join us in celebrating the official launch of Negotiate Anything Premium! This isn't just an upgrade—it's a transformation. Dive into a treasure trove of bonus content, enjoy ad-free listening, and access a comprehensive resource for mastering negotiation. What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

In this episode, seasoned real estate investor Tony Javier shares his journey from discovering real estate through a late-night infomercial in 2001 to building a successful career with over 1000 flips and the creation of 10x TV. Tony emphasizes the transformative power of TV ads in real estate, detailing how effective advertising can significantly enhance branding, credibility, and lead generation. He highlights the importance of perseverance, smart hiring, and cohesive marketing strategies, advising listeners on how to think big and work smarter to achieve long-term success in the competitive real estate market. ___ --- The #1 training and coaching system to launch, grow, and scale your investing business! 

Daniel Lamarre, the visionary leader behind Cirque du Soleil's global success, shares his journey of nurturing one of the most innovative entertainment companies in the world. As President and CEO, Lamarre explores how his blend of creative leadership and business acumen has fostered innovation and led to the creation of some of the most mesmerizing performances seen around the world.   In this episode of the Culture Leaders Podcast, Daniel delves into the ethos of Cirque du Soleil, revealing the core principles that drive the company's culture of creativity and excellence. He reflects on the challenges and triumphs of leading a global creative powerhouse and the importance of maintaining a human-centric approach in business.   Join us for this inspiring episode as Daniel Lamarre shares his unique perspective on leadership, the dynamics of creativity and innovation, and his dedication to transforming Cirque du Soleil into a beacon of artistic and entrepreneurial excellence.   Segmented Timestamps     Notable Quotes "My purpose is definitely to create jobs for artists. I have the luxury of offering jobs to more than 2,000 artists, and I'm so proud of it." - Daniel Lamarre   "You cannot come while there is a rehearsal and dictate... Your job is much more to mobilize people." - Daniel Lamarre   "We like to say at Cirque du Soleil that the star is the show, which means we should all keep our ego at the door... and convince everybody else that you are there to serve the ultimate artistic content, which is the show." - Daniel Lamarre   "If you're not able to be agile as an organization and if you're not able to be cohesive as an organization, you will just not survive." - Daniel Lamarre   USEFUL LINKS   Reach Daniel at: LinkedIn: https://www.linkedin.com/in/daniel-lamarre-b84ab5150/  Instagram: https://www.instagram.com/daniellamarreflash/?next=%2F    GET MORE FROM THE CULTURE LEADERS PODCAST Website: https://www.jessicakriegel.com/ Jessica's LinkedIn - https://www.linkedin.com/in/jessicakriegel Culture Partners LinkedIn - https://www.linkedin.com/company/culturepartners/ Instagram: https://www.instagram.com/jess_kriegel/    Enjoyed the episode? We'd love to hear your thoughts! Please rate / review on Apple.

Did you know that asking the right questions can significantly enhance your understanding of your meeting attendees and clients and the challenges they face?  Today, Eric focuses on formulating insightful queries to uncover the specific difficulties your clients and attendees encounter in their business lives, enabling you to position yourself better as a strategic partner and offer them more assistance. Stay tuned for Eric's insights and expert advice. Better Positioning Through Effective Questioning Positioning yourself more effectively through questioning involves asking insightful, strategic questions beyond logistics alone. Inquiring about your clients' core challenges, goals, and desired outcomes will allow you to demonstrate a deeper level of engagement and expertise, shifting your role from a service provider to a strategic partner. So, instead of asking only basic questions about numbers and logistics, delve into the broader context of their industry challenges and objectives. That will help you tailor solutions aligned with their needs and will help establish you as someone invested in their success. Real-Life Example: Insurance Company Incentive Trip Eric shares an example from his book, Meeting at C-Level, to illustrate the power of asking the right questions. An insurance company wanted an incentive trip to New York. Instead of just taking the order, Eric spent five minutes asking about their challenges and learned they had three generations working together and a mix of long-term and new employees. So he created a program to address those challenges, including a unique music studio experience that brought all the different generations together, helping them to create lasting memories. Surprise and Engagement in Zimbabwe Another example Eric shares is about a media company with a military veteran commercial director. Eric organized a surprise helicopter ride over Victoria Falls instead of the expected drop-off in the bush, creating a truly memorable experience. He also took a group photo during a rafting trip and sent it to attendees a month later, reminding them of the experience and creating a lasting connection. The Impact of Asking the Right Questions Eric explains that asking the right questions will give you a deeper understanding of your clients, their challenges, and their goals. It positions you as a strategic partner and allows you to plan more efficiently and create meaningful experiences, leading to more fulfilling business relationships and greater client satisfaction. Conclusion By asking the right questions, you can set yourself apart from your competition, understand your clients better, and create more impactful and memorable experiences. That positions you as a strategic partner and helps you build stronger, more satisfying business relationships. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Meeting at C-Level: An Executive's Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants by Eric Rozenberg

Erin Hatzikostas passionately advocates for authenticity as a potent strategic tool for career advancement, effective leadership, and cultivating thriving organizational cultures. Erin Hatzikostas a former Corporate CEO, has seamlessly transitioned into a prominent professional speaker, author, and coach, advocating for authenticity in workplace dynamics and leadership. Through her company, b Authentic inc, she fosters a culture of genuine expression and transparency in professional environments. Notably, during her tenure at a Fortune 50 company, Erin's rise to CEO of their $2 billion subsidiary, PayFlex, at the age of 42, marked a significant milestone. Her innovative "radical authenticity" approach not only tripled earnings but also notably heightened employee engagement. As the author of the best-selling book "You Do You(ish)" and a sought-after TEDx speaker, Erin's insights have resonated globally. Her expertise has been showcased in reputable publications such as Business Insider, Fast Company, and Well+Good. In essence, Erin leverages her corporate background to empower individuals and companies to embrace authenticity fully, thereby unlocking profound personal and professional achievements. Connect with Erin online: Website | LinkedIn | Facebook | Amazon | Podcast 

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness. To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss. In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss: 00:00 - E-Commerce Strategies for Serious Sellers 01:21 - Grace's Backstory 06:11 - Managing Brand Registry and Fees Strategy 13:24 - Amazon Advertising and Selling Strategies 14:45 - New Amazon PPC Strategies and Challenges 20:02 - Amazon Launch Strategy Evolution 23:01 - Amazon Strategy and AI Implementation 25:12 - Leveraging Amazon Data for Strategic Advantage 32:22 - PowerPlay Hockey Jerseys and Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got a seller who used to write blogs for Helium 10 but now works at a company that's a nine-figure seller online with Amazon, obviously, being their number one moneymaker. But you might be shocked when you find out which marketplaces brings in the second most amount of sales. Find out what that is plus get her Amazon strategies in today's episode. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And just wanted to throw a quick shout out here, we have a new TikTok channel at Helium 10. It's helium10_software. So if you want some unserious strategies you know sometimes we got some serious strategies on there too. Make sure to give us a follow. All right, go. You can even see me singing in Chinese on one of these videos here but go to h10.me/tiktok or just type in Helium 10, one zero underscore software and follow us on TikTok. We're going to have somebody who I don't think I'm not going to ask her to do a TikTok dance for us here. But Grace, first time, I believe first time on the podcast, right, for you. Grace: Yes, yes, first time. Bradley Sutton: Awesome, well, welcome. Like you, actually, you know, we met years ago at different conferences and stuff but also for a while when I was running the content team, you were one of our actually contract workers where you would, you know, write some Amazon related blogs. But it could be that I know some of your backstory, but since I'm like 10-second Tom from 50 First Dates, I just forget everything. So, regardless if I remember or not, let's go into your backstory because nobody else on the show might know who you are. You just told me that you're in Minnesota, but it sounds like you're not from there. Where are you from? Grace: Yes, I was born and raised in Milwaukee, Wisconsin, so I'm still a Midwest gal, but I made my way to Minneapolis about six years ago now. Bradley Sutton: Well, how can you be a Twins fan? Shouldn't you still be a Brewers fan then? Grace: Fair Weather fan, I suppose. Bradley Sutton: Okay, all right. So Milwaukee, the Frozen Tundra of Milwaukee, and then going into college. Where did you go to college at? Grace: Yes, I went to University of Wisconsin in Madison, so very big party school had a great time. Bradley Sutton: What is the mascot? Why can't it? It's not the Grace: The Badgers. Bradley Sutton: See? I was going to say I knew it started with a B. I was like no Beavers is Oregon State. What B is it the Badgers? Yes, all right. Grace: Bucky Badger. Bradley Sutton: Well, what did you? What did you major in over there? Grace: Yeah, I got my BBA in marketing. I've always been just like super business oriented and I wanted to do something that was pretty broad, so I did what anyone would do and got a degree in business, and I've done a lot of different things since then. Bradley Sutton: Okay, and what like. Well, as soon as you got out of university, you know, got your degree. What was your first gainful employment that you did? Grace: I feel like in business school they always teach you. It's like you can either go into finance and be a consultant or if you want to work in retail and you like business, let's go be a buyer. Those are like the two things they tell you that are options. I was like I need to be a buyer so I started my career in retail in a buying office doing buying and planning. So that gave me a pretty good basis of just how retail works. So I focused a lot on brick and mortar retail, buying products for stores, allocating the inventory and doing the forecasting for that. Bradley Sutton: And what was your first exposure to e-commerce? Grace: Yeah, it was actually my first job out of college. We actually slated all of our ads by writing it down in a journal and submitting it through marketing, and our e-com business was super small back then. It wasn't that long ago but that was my first exposure to e-comm and it was always really interesting to me. And as the retail atmosphere changed in the early 2010s, I knew that's where I wanted to be for longevity, for my career. Bradley Sutton: Now, was it at the same company that you're working at today? Grace: No, I've bounced around a lot and my career has led me in a lot of different ways. Unfortunately, a lot of the large big box retailers I worked for all had their demise for any reason or another. So I kind of bounced around until I found an e-commerce centric company, which is where I'm at right now. Bradley Sutton: What did you start doing at this company and then? What have you been doing over the years and not now? What is your main role? Grace: Yeah, so I started as an e-commerce business analyst, which is pretty much jack of all trades when it comes to anything analytical. So I was kind of the person who would be pulling all of the reporting from Amazon, creating forecasts, pitching to our executive team. This is why we need to buy this inventory for Amazon. This is how it all works. So I was really in the weeds and I feel like that gave me such good experience in what I'm doing now, which is kind of managing the full Amazon team really a strong focus on profitability, but also sales growth, which has been such a hot topic recently. So I've done a lot of different things. Bradley Sutton: Is this like a company that has its own brand and manufacturers own products? Grace: So the company is called Powerplay Retail. We started as a manufacturer's rep group, so working with brands, helping them get into retailers. It was really focused on brick and mortar retailers. Obviously, we have Target and Best Buy here in Minneapolis, so companies like us exist to help brands who don't know how to get into retail do just that. And then we kind of morphed into a distributor, as brands needed help actually shipping into retailers. And then when brands were like, hey, can you help us sell online, we were like yes, 100%. So then that's why our e-commerce arm exists. Grace: So we're a third-party reseller that partners with brands that don't want to bring Amazon in-house. So we buy and sell inventory out of our own large 3P account. We're also an Amazon agency, so I manage brands in their own 3P accounts. So I manage brands in their own 3P accounts. So I kind of do it both ways and it kind of just depends on what brands need. And over the years we've also dabbled in private label. We've created our own products and sold those in our accounts as well. So it's been a really cool experience being able to try it just every different way of selling on Amazon. Bradley Sutton: How many seller accounts do you guys have? Grace: Yeah, right now from an owned perspective we have three or four, but just from our full partnership perspective, I'm probably in maybe 20 different accounts on a daily basis. Bradley Sutton: So how does it work for when you're managing somebody else's stuff, like for brand registry? Like do some of these brands already have their own brand registry and then you somehow just get authorized or are you the one who is actually registering their brand because they never were before? How does that work? Grace: Both. So some companies are more Amazon savvy and right from the beginning and get go they registered with brand registry, which is great, and in that case we just become an authorized reseller and an administrator under their brand registry so we can act on their behalf. And in some cases they don't know, so either I'm kind of coaching them through that setup process or actually registering it on their behalf and managing everything. So it kind of just depends on how hands-on they want to be or how hands-off I want to be. So whatever works best for the brand, always the brand in mind for us. Bradley Sutton: Let's just skip ahead. We're going to talk a lot of strategy, but I think the thing top of mind for so many Amazon sellers and I think you have a unique perspective because you're dealing with so many different accounts I'm assuming you've got customers in many different categories, many different size of products, different, you know, types of products. The fees, you know, there's low inventory fees, that's coming. You know, there's low inventory fees. That's coming, you know, depending on when people are listening to this episode, maybe it's already there. There's the inventory placement fees, so that's been out for a little bit longer. How has this affected the brands that you're working with and what are the different strategies that? Like how you guys have pivoted? Like, are you doing your shipments any different or are you just like taking in the chin and it's costing us 20% more? Like, talk a little bit about some different experiences with different brands. Grace: Yeah. So these fees have been a huge topic of conversation for us in my operations team on how we can best handle these. Obviously they're real and we have to figure out a way to respond to them and maintain profitability above all else. So in terms of the shipment processes, we've been kind of going back and forth between the Amazon optimized shipments and just kind of eating the cost, depending on what our profitability looks like. So when these fees were introduced, our first step was like recreating our Amazon profitability model. I know there's a good Helium 10 one out there. Amazon kind of has its own Revenue Calculator tool. Grace: But what we did internally is create a very, very extensive profit and loss model outlining all of those different new fees and how they could impact us, so estimating at like a per pound dollar amount what this inventory placement fee would be an impact for us by SKU. So we can just first see how much can we afford to spend on advertising now that we have to spend more on logistics and operations costs, because that's kind of our flexible cost. And then, two, how is that going to impact our sales if we're investing less on some of the advertising side of things and then when it comes to the low inventory fee side, I was actually surprised that the fee even rolled out when it did. I know there's some concessions that Amazon is making right now and I think they're going to probably continue to make more concessions as some of the loopholes are found. But the fact that it's getting charged at the parent level is a huge problem, especially for a lot of brand partners that we have in the clothing and apparel and footwear side of things. Bradley Sutton: Wait, hold on, hold on. I've just been so busy with stuff I haven't even been checking that. So at the parent level means like you could have 10 variations and nine of them are cool, but then what? Don't tell me. You're saying that if one of them is low inventory, everything gets charged. Grace: No, it's not one of them, it's the sum of all of the children up to the parent. So no, it's not one of them, it's the sum of all of the children up to the parent. So they take like the average part of the supply chain, like it's not under my control if there's an issue with the supply of the raw materials needed to create my product and I can't ship it into FBA. So we're definitely looking at those, estimating them and seeing how we can respond, and there's definitely been some strongly worded emails to my Amazon Account Manager about just how these are impacting us and how critical it is to our business, as profitability right now is, it's hard for all third party resellers. Bradley Sutton: So your team is not the one controlling the inbound? I mean, obviously you're not controlling the manufacturing. But what about from, like you know, some of these brands have 3PL, are you the one who created the transfer shipments? Grace: Yes. Bradley Sutton: Okay. So how are you doing those differently, if at all? Grace: Yeah. So we have decided because Amazon is encouraging us to send in more units at once to decrease our frequency of shipments into Amazon. So in efforts to maintain a very lean weeks of supply, we've implemented a process to send in weekly replenishment orders based on the last week sales which makes a lot of sense, right. But now as Amazon is encouraging us to send in more and more and charging us more to send in less, we've had to weigh those costs and benefits of sending in shipments weekly. So now, depending on the size of the product, it might even be monthly that we're sending into Amazon, and we've been relying a lot on LTL shipments to save on prices. But now it seems like small parcel might be a little bit more cost effective for us in some cases. So it's definitely changed how we've managed this and I'm really interested to see how these fees potentially change moving into Q4, as we're sending in a ton of inventory into FBA and shipments just become so much more regular. Bradley Sutton: Yeah, okay, interesting. We've got Prime Day coming up in July and what you know. You've got a number of Prime Days under your belt. What are some things that you're planning on doing the same or and or differently as far as what kinds of deals, if any, you're doing, like how you tackle your PPC? Let's just have a quick Grace's Prime Day Playbook 2024. Grace: You know what I was thinking about this today, because Lightning Deals and Prime Exclusive Discounts are due by midnight and with all of these changes, and also I don't know if you've heard about the new return fee assessment happening on June 1st but this, I think, is going to have a huge impact on us and just our profitability and how much we're going to be able to afford on markdowns and promotions. Grace: So my theory, at least for Prime Day this year, is people are going to be a little bit less promotional just because of how hard it's been to be profitable with these new fees. But then again, there are those discount minimums that we need to meet in order to get that prime day badging which means so much to your sales. So for our top moving, best products, I'm still going to be at least 20% off, like I need the badging if I don't get the sales. It doesn't matter if I'm profitable or not, so I'm definitely be. I'm definitely going to be pulling back on some of the costs, like PPC, in order to fund my promotions. So I think, to answer your question succinctly, I will be definitely promoting steeply on my best products, but maybe my middle tier and my lower selling products. I might just keep those at full price because of profitability reasons. Bradley Sutton: Speaking of discounts and things like that. You know another thing that kind of rolled man 2024, when I think about it, the Q1 was just like a doozy for a few things. So the restrictions on, like coupons and discounts and, like you know, the sales history yeah, minimum discounts for coupons. Bradley Sutton: Yeah. So like, how has that effect? Like I mean, for me it didn't affect me too much on the coupon side, because I don't always use coupons. But what about you? Were you guys using coupons? And if so, has your strategy had to shift now? Grace: Yeah. So I wasn't even aware of the new discount minimums for coupons until I was looking at one of my listings and I was like why is my coupon not on? We used to really heavily do that like 5% coupon on one week, off the next week, five on the next week, just to keep some like badging on our listings Because we believe that has a really significant impact in like bestseller ranking and organic ranking and keywords. So we used to do that quite a lot. We're not doing that anymore just because we can't afford to be that steep of a discount on coupons. So we haven't actually come up with what our strategy is going to look like since that is so new. In the last like month-ish, we've kind of just been keeping our normal like promotion strategy and hopefully it doesn't impact sales too much. But that's something I can't answer right now. Bradley Sutton: Okay, yeah, a lot of this stuff is so new that it's going to take us all a little bit to try and figure out what. What we're going general PPC strategy you know PPC is they're doing more adding, as opposed to like taking stuff away or changing big rules. Like I hadn't added new video campaigns in a while like could have been maybe a year even and then I noticed, like a couple months ago, now all of a sudden I can do ASIN targeting video campaigns and keyword targeting video because I'm like, oh, that's new, that's pretty cool. But, like you know, Amazon's always launching new kinds of targeting and new kinds of, you know, what is it called for the sponsor brand? Is it like the vertical ads and things like that? What new-ish things are you doing, if any, on the advertising side? Grace: Yeah. So I agree with you. I think if you're not in Amazon every day, you're missing something. So that's something that I try to do. I'm not like actively in charge of PPC or managing campaigns, but I always like to stay abreast of like all the new different techniques and see how it works with the team. One thing that I'm really excited to try is the new store spotlight format, where you can actually click to different store pages in the sponsor brand placement, which I think looks really cool. If anything else, definitely, want to test to see if it drives extra sales. Grace: One thing for us that's challenging with sponsored brand ads, though, is as a reseller, and a lot of times we're not the exclusive reseller. Spending on sponsored ads for sponsored brands leads to sales for the brand but not necessarily sales for us. So if you're rotating in the buy box spend on sponsor brand, you're driving sales for the brand. It's not necessarily just for us. So how do we manage that? That's been a hot topic for us. Bradley Sutton: Are you personally doing anything on other platforms, be it Walmart, TikTok shop, or if so, or if not, is there anybody at your company who is focused on those channels? Grace: Yes, we are. We are really focused on TikTok shop right now. We've been using it more so as like an awareness driving tactic, more so than a sales driving tactic right now is a lot of the brands that we work with are more in a premium price point, so we've found that the TikTok items that work the best are really kind of almost that impulse item. So we've been using it to drive awareness, drive conversations around the products that we sell and the brands that we work with. And we've seen great halo effects on Amazon with branded search going up as engagement and content goes up for the brand on TikTok. So we've been using TikTok shop in that way. Grace: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been a steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, Target Plus, and that's been a key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well that have gotten the attention of a buyer and actually got store placement, which is really exciting. And at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon, so we tend to try to use that strategy. Bradley Sutton: How do you get on target these days, like wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like? Grace: Yeah, I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their back end is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer. Bradley Sutton: Yeah, I mean, that's what I've been saying about Walmart for years is the end game and the reason for Walmart.com. You know there's people who say, oh, you know, like you know a lot of the SKUs, I'll just have like 10% of my Amazon sales. No, you're not trying to. I mean sure, if it's profitable, why not increase your sales by 10%? But the main end game is you could get on the radar of Walmart buyers potentially and go 1P which increases. And then the next step is getting into 4,000 Walmart stores, which is like yes, is now going to dwarf your Amazon sales even. But on the target side totally makes sense. That you know there's not that many people buying. You know consumers buying stuff on Target compared to Walmart or Amazon's even less than Walmart. But then that's not the end game. The end game is if you can get well like, give me an example, some of those that you said you've been able to get them in Target stores, like those POs are for what? Like how many units? Like thousands, right? Grace: Yes, tens of thousands. Bradley Sutton: Tens of thousands, wow. Grace: And what's also really cool about Target's marketplace is that it's gated from a seller perspective. So once you list a product on Target, it is gated for you to sell it, which I know has become more and more an issue on Amazon, with unauthorized resellers and different brand protection strategies that are maybe a little bit gray market. So I think that's something that is really interesting to sellers who fight for the Buy Box on Amazon, and it's a little bit of a relief to be able to list it and not have to check it or wait for the Helium 10 notification to come up that the Buy Box has changed and also your advertising spend, as you can continue to advertise when you have a Buy Box. It's something that we love about Target. Bradley Sutton: Going back to Amazon, now. Let's say you've got a brand who's launching a new product, what is your go-to launch strategy these days? Obviously gone are the days of things like two-step URLs and search, find, buys and giveaways and things like that. So for your launch, are you just doing PPC and maybe having a lower price, or you're only launching stuff where there's already some kind of brand recognition, where you don't have to do too much special? Grace: We do both. So we've worked with brands who have sold on Amazon for a long time and already have hundreds of thousands of monthly searches for their brand on Amazon and we've also worked with brands that are brand new and maybe are selling a new product that doesn't quite fit into a category that exists yet on Amazon. From a review perspective, we definitely lean on Amazon Vine. I think it has been getting better - the quality of reviews and just the ease of use of that tool, just to ensure that we're adhering to Amazon's policies. But just from an overall launch strategy, we've been thinking about top of funnel marketing a lot more. It's easiest to win when you have branded search on Amazon already, just so you're showing up on that first page of search results. But we've been using we talked about TikTok shop. Using TikTok is a really important part of our launch strategy and also just advertising outside of Amazon. So working with content creators to introduce a brand or introduce a product, if it's like a new product line under a brand that maybe people are already familiar about, using promotion codes that type of thing, as well. Are you then those influencers sending people to a TikTok shop product, or sending people to go search on Amazon, or a mixture of both? Grace: We'll mostly send to TikTok shop, but we do see just like an organic halo effect and someone sees it on Amazon. They maybe have more trust for the marketplace and they go and try to find the product on Amazon. So we've got a couple of cool case studies on that. Bradley Sutton: I probably should have asked this at the beginning. But, just like you know, I know you don't have the numbers in front of you, but if you were to talk about last year's sales or projected 2024 over all the stuff that your company manages, what do you think it's going to be on Amazon, Walmart, TikTok shop and Target rough? You know I don't need exactly. Yeah. Grace: So our goal is always double every year and we have in the last two, three years, as we've expanded marketplaces, our brand partnerships and ASIN count. I think the ASIN count that I manage right now on Amazon is upwards of 50,000 ASINs, so we're always adding more products. It's so many. Grace: That's a topic for a different time of how frustrating that can be at some time. But I mean we're in the triple digit millions going into 2024, at least for the e-commerce side of things. So it's really exciting and there's a lot of growth ahead of us and I think the biggest challenge for us as a three-piece seller and a distributor is managing the profitability and the agency side of our house is looking a lot in terms of outlook is looking a lot more profitable for us. Bradley Sutton: Nice, nice. What about what's this number two thing, so the nine figures? Is Amazon only or everything together? I mean, obviously it's going to be everything, but does Amazon by itself hit that? Grace: Or not everything together? I mean yes, Amazon by itself hits that. Bradley Sutton: Okay, so what's number two then marketplace? Grace: Target. Bradley Sutton: Target over Walmart, what in the world? Grace: It is. It is. Bradley Sutton: What? That's a shocker. Grace: It is. But again, like I said, that we work with a lot more premium products and premium brands tend to lean more towards the Target customer rather than the Walmart customer. So it's probably Amazon, Target, Walmart, TikTok, right now, but that will probably change pretty rapidly. Bradley Sutton: For TikTok, where is the inventory coming from for the orders. Are you doing fulfilled by TikTok or is it coming from Amazon? Grace: No, we're doing MCF from Amazon FBA centers. We can also drop ship from our own 3PLs as well, but we like MCF cause it's easier on us. Bradley Sutton: Amazon strategies. You know like things are changing on Amazon. New data points you know come out like search query performance and new things in product opportunity. Explore just in the day, today, things of Amazon. What new things is part of your SOPs now. That maybe wasn't there two years ago. Or maybe you just think you've got some unique strategies even on something that's been around for a while because you know you can't get to nine figures without having some cool unique strategies. That's setting you apart from the competition. Grace: Yeah, I love using the Product Opportunity Explorer. It's now a daily part of what I do. I also use it to do competitive research, which might be a little bit different. So grabbing an ASIN that I'm interested in learning more about and looking at the customer insights, specifically around returns, which is a hot button topic, obviously, with this new fee coming into place with if your return rate is higher than what the threshold of the category is, there's new fees that come into play. So, just understanding what those negative insights are about your competing products and taking advantage of those in your content and I mean in your second image or in your first bullet point has been something that's worked really well for us. And as I'm going and I'm potentially auditing a new brand partner or I'm doing a pitch for new business, I'm always looking at that. I think the data that Amazon's been able to provide there is really useful and we've never had that access before. It's always been like here's how much they sell directionally. Here's what their seller ranking is. Here's the keywords that they rank on. Grace: Here's what the keyword sales are but, like, the actual sentiment from the customers is really interesting. And something that we like to use in our content Bradley Sutton: Favorite Helium 10 tool and why? Grace: I like the Cerebro. I love doing keyword research, as we just talked about and I think, finding those niche keywords and using those in your PPC. Even though it's an old strategy, it works and it's always changing and not everyone has auto campaigns anymore, so it's something that's really important to do and I still like to do it because I love to know, like, what's changing. And another, really important, like leading or trailing indicator either one would be like branded search around your competitors branded search, so just understanding how many people less are searching for your competitors versus you. I think that provides a really unique opportunity to win. Bradley Sutton: Okay. If I were to give you the keys to the Helium 10 Product Roadmap. Something you know like hey, you're in charge of all of our product team a tool or a feature or a function that we don't have that you need, what would it be? Grace: I have two, okay, I think I asked about this already but Target Plus. I'd love to get a plugin, cause I love your dashboard, where I can see, like all my different marketplaces US, Canada, Mexico, Walmart all of that rolled up into one. I know it's probably still far out, but that would be really cool to be able to see that. Maybe TikTok shop I don't know if that's coming or maybe Bradley Sutton: What would help on TikTok shop specifically? Grace: I really like the sales product performance. That's like when I come in the morning I'm like what sold yesterday. That's where I'm looking okay and that's probably my favorite part about selling on Amazon is just seeing what's selling and how I can sell more of it. And then the second piece of it would be a Walmart ask. I know there's a tool where we're able to see kind of what the sales are on the listings for Walmart. I think there's probably opportunity to get that tool just sharpened a little bit so we really can see where the opportunity is on Walmart. I think there's still a lot of questions from everyone on like who's winning on Walmart? Like we know like CPGs are winning, but what brands are winning? There's a lot of information about amazon brands who are winning, but I think Walmart's still a little bit of a Black Box. So any tools that are available from an Amazon perspective, rolling those out and sharpening them for Walmart, would be great too. Bradley Sutton: Cool, cool, all right. So, what other strategies can you help people with out there who you know like, obviously it. You know somebody might be listening to this and like, well, what does this apply to me? I'm not a nine figure, I'm not even an eight figure or even seven figure seller, but some strategies that you're doing that, hey, even if somebody's new on Amazon or maybe you know six figure seller, they could. They could definitely be doing something you haven't mentioned yet today. Grace: Yeah, I think I'm going to speak to specifically the apparel and footwear and jewelry sellers out there. It's really hard to manage the assortment and I know I manage the 50,000 ASIN count, but we've developed processes internally to make that a lot easier. And I know catalog management is probably a hot button topic for all those apparel sellers out there. Managing sizes, colors, widths, all of that, tracking the variations that's something we can help with. So, whether it's managing variations, bringing them into one listing, separating them out, testing variation strategy, that's something that's kind of niche that we do all the time with our footwear brands to see how we can gain more share of shelf or share of click on different keywords, mostly branded. And then there's also way different style guidelines for apparel and footwear and we've learned how to harness those and utilize those to the best of our abilities. So just know that you don't have to do that on your own. There's agencies and sellers out there that specialize in just that and can help you free up your time to work on the strategic stuff and we can handle the catalog management side of it. Bradley Sutton: Last question I guess would be you know, I'm assuming maybe you might use some AI things, especially having to manage so many listings like have you leverage AI in your amazon management business and, if so, how? Grace: Yes, we've definitely started utilizing it from a copy perspective. We use a bunch of different AI tools, but one thing that's worked for us is taking our keyword research, plugging it into pick the engine that you want to use, give them your product description and have them help at least get a starting point for what your bullet points and your title should be. It just saves so much time instead of sitting there and being like okay, here are my keywords, here's what I want to say, but I don't need to type all of it out on my own. So, yes, it's not going to be perfect, but it's a great place to start and, honestly, a great place to start with really anything, whether it's Amazon copy images or even just writing an email to a brand partner or a proposal to leadership it. Leadership Like it's just a super helpful tool that'll save time across the board. Bradley Sutton: Cool. Cool. All right. Last non-Amazon question. I see your Instagram. You're traveling a lot, favorite travel spots and what's on the bucket list for you that you haven't been to? Grace: Oh, my gosh. Okay. So recently my friends and I rented a beach house in Oak Island, North Carolina. It's like a tiny little town on the coast, but it was so beautiful and so fun and it was like a great way to disconnect. We literally saw dolphins from our balcony. It's like so cool. Bradley Sutton: Wow. Grace: So that was really fun. I was just kind of wholesome and nice to be able to unplug a little bit, although I never truly unplugged because slightly addicted to selling on amazon. Um, that's why we're here, right. And then, in terms of bucket list, I've never been to Europe, which is crazy. I need to get to Italy. I'm such a wine person, I'm such a like I love food. So that is on my bucket list. I hope I can get out in the next few years. Bradley Sutton: Maybe get your boss to send you to. We're doing a it's not Italy, but nearby to Madrid. End of May we are doing a workshop, high-end workshop, in Madrid. So, that could be an opportunity to business expense for your company and learn some new strategies. And you get to, you know, maybe make a side trip to Italy on your own dime. So if anybody else is interested, I'll know. I going to try and get Grace to go. h10.me/elitespain. It's open to everybody to join. All right, well, Grace, thank you so much for coming on here. It's been great to see all that you've accomplished on Amazon. I wish you the best of success in the future and maybe we'll bring you back on and let's see how you know how deep into the hundreds of millions that your company has been able to sell next year. Grace: I want to plug. I have an amazing team. This is not just me. I just happen to be the voice of them so I want to make sure I give them a shout out too. Bradley Sutton: If somebody wants to like maybe find you on the interwebs. I mean you can be incognito if you want, you don't have to answer this. But how can they find you out there? Grace: Yeah, so if you're interested in services from PowerPlay, powerplayretail.com, find us on LinkedIn. Otherwise, you can find me on Instagram or LinkedIn. I'm also like a LinkedIn crazy person, so I will respond probably in the first one minute but that's the easiest way to reach me. Bradley Sutton: Is the founder of your company, like a hockey fan or something. Is that the name? Is that where PowerPlay comes from? Grace: I get that question a lot. No, but we always like use that as kind of like a hook, and we're also in Minnesota so hockey and Minnesota. Bradley Sutton: So that's what I was about to say. Minnesota is a hockey. Yeah, okay, all right, well, Grace. Grace: PowerPlay Hockey Jerseys, so I will say. Bradley Sutton: Hey, you know me about my Helium 10 jersey, so I'm all about those jerseys. All right. Well, thank you so much for joining us and I hope to see you at maybe what Amazon Accelerate in Seattle, where's the next one. Grace: Yeah, I'll be at Accelerate. I'll be bopping around to different conferences but maybe I'll see you in Spain. Bradley Sutton: Hey, let's do it. Let's do it, all right, we'll see you later, Grace.

My guest today is Nico Wittenborn. Nico is the founder of Adjacent, a venture firm that looks for what he describes as the “adjacent possible” for their next investment. Nico has zoned in on the consumer subscription market as his ideal candidate, making early investments in Calm App, Photoroom, and Oura Ring. Nico does virtually all steps of the investing process on his own as he believes this allows him to be as close to finding the truth as possible. We discuss sharpening your intuition, evaluating the subscription business model, and exploring the adjacent possible. Please enjoy this conversation with Nico Wittenborn.  Listen to Founders Podcast For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Tegus, the only investment research platform built for the investor. With traditional research vendors, the diligence process is slow, fragmented, and expensive. That leaves investors competing on how well they can aggregate data — not on their unique ability to analyze insights and make great investment decisions. Tegus offers an end-to-end platform with all the data you need to get up to speed on a company or market: up-to-the-minute financials, customizable models, management and culture checks, and, of course, our vast and growing library of expert call transcripts. Tegus is changing the world of expert research. Learn more and get your free trial at tegus.com/patrick. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:03:30) Intuition in Investment Decisions (00:05:08) The Philosophy of Adjacency in Venture Capital (00:12:51) Exploring Consumer Subscription Models (00:18:16) Common Mistakes In Subscription Pricing (00:22:41) Errors in Product Roll-Out Strategy (00:28:50) The Sucess of BirdBuddy (00:33:45) What It Means To Be a Great Product (00:38:21) Solo Investing vs. Being Part of a Big Firm (00:43:12) Building On Your Own Experience As a Founder (00:44:49) The Rise of Individual Investors and Their Impact (00:50:52) The Strategic Advantage of Staying Small in Venture Capital (00:52:02) Deep Dive into Founder Questions and Consumer Subscription Insights (00:54:09) Leveraging AI and Technological Advances for Growth (00:59:13) Exploring Future Investments and Market Opportunities (01:05:13) Areas to Explore On The Value Curve For Consumer Subscription  (01:12:32) Advice For Those Interest In Nico's Path  (01:20:10) The Kindest Thing Anyone Has Ever Done for Nico

Welcome to a new episode of Get Creative. In this episode, I joined Jamel Gibbs on his podcast, Jamel Gibbs Business and Investing Podcast. we dive deep into the niche world of real estate investing. We discuss groundbreaking strategies in "SubTo" investing and share insights that could transform how you view and handle real estate deals.    Highlights: "I'm just a normal dude, who figured out a lot of strategies that had been taught for over 100 years and just simply put them to action."   "The secret sauce is turning this into a fun game every single day that you get to hang out with your buddies."   "Once I figured out that I never have to work for anybody ever again, it became the funnest thing."   Timestamps: 00:27 - Introduction to Subject To Investing 04:13 - The Transition from Hard Labor to Strategic Investing 07:11 - Building a Community and Free Learning 10:29 - Facing Challenges and Overcoming Adversity 13:30 - Embracing Authenticity in Business and Life 18:33 - The Importance of Having a Board of Advisors 23:30 - Maximizing Lead Conversion with Creative Financing 33:55 - Strategic Advantage of Charity and Tax Planning 41:17 - The Unexpected Journey to a TV Show 55:44 - Community and Value in Real Estate Investing Join Our Free Facebook Group: https://paceapproves.com/fbg-pod

After 23+ years in venture capital, Jeremy Levine has thrived in many eras, taking risks on now-iconic companies like LinkedIn, Shopify, Yelp, Pinterest, and more. In our discussion, Jeremy shared stories behind these investments and the mindsets he's developed along the way. We also explored how the VC landscape has evolved over the last 20 years and where the industry may head next. Plus, Jeremy shares insights from his journey into VC, along with foundational advice and principles that anyone aspiring to succeed in the industry may find valuable. Overall, an in-depth discussion for anyone who wants to nerd out on venture capital with us. (00:00) Intro(01:03) Exploring the Personal Motivations Behind Venture Capital(01:41) The Impact of Technology on Venture Capital(03:11) The Reality of Venture Capital Impact(06:45) The Ideal Venture Investment: The Donut Company Metaphor(07:30) Operator vs. Career Investor: The Best Venture Capitalists(09:57) The Dynamics of Choosing a Venture Investor(14:03) The Unique Paths to Success in Venture Capital(17:04) Authenticity and Adaptability in Venture Capital(26:33) Navigating the Complexities of Venture Capital Careers(34:11) Jeremy Levine's Journey to Bessemer Venture Partners(40:00) Navigating the Venture Capital Landscape: Insights and Strategies(40:30) The Competitive Edge in Early 2000s Venture Capital(43:26) Reflections on Career Paths and the Role of Serendipity(47:04) The Intricacies of Decision Making in Venture Capital(52:37) Evaluating Investment Opportunities: The Price Sensitivity Debate(55:22) Learning from Success and Failure: The Jet.com Story(01:08:26) The Evolution of Successful Entrepreneurs: Insights from Shopify and Yelp(01:16:22) The Strategic Advantage of Repeat Entrepreneurs in the Startup Ecosystem(01:19:38) Navigating Market Dynamics: Insights and Analogies(01:20:09) The Evolution of a Venture Capitalist: From Ideas to Impact(01:21:22) Pioneering User-Generated Content: A Venture Success Story(01:23:36) Exploring E-Commerce and the Power of Advertising(01:24:59) Innovative Investment Strategies: SaaS and Payment Processing(01:34:53) Bessemer's Legacy and Venture Capital Evolution(01:39:57) Expanding Horizons: Bessemer's Global and Diverse Investment Approach(01:52:35) Cultivating Talent and Embracing Industry Dynamics(02:02:36) Navigating Budgets and Investment Strategies in Venture Capital(02:03:55) The Importance of Accountability and Decision-Making Records(02:05:46) Investment Memo Strategies: Beyond Templates(02:08:43) The Dynamics of Voting and Decision Making in VC Firms(02:16:19) The Evolution of Venture Capital: Trends and Predictions(02:21:13) Building a Successful Venture Capital Firm: Culture and Operations(02:29:57) Mentorship and Individual Growth in Venture Capital(02:39:40) Navigating the AI Investment Landscape(02:41:36) The Debate on Announcing Funding Rounds(02:44:20) Closing Remarks  Produced: Rashad Assir & Leah ClapperMixed and edited: Justin HrabovskyExecutive Producer: Josh Machiz

In this episode of the Tactical Empire, Jeff Smith and Shawn Rider delve into the benefits of investing in franchises as a strategy for achieving financial abundance, discipline, and high achievement. They discuss how franchising can serve as a powerful vehicle for those seeking to escape the corporate world or scale their income streams. Shawn shares his journey towards investing in his first franchise, emphasizing the value of the systems, support, and brand recognition that franchises offer. The conversation also covers the nuances of financing and leveraging other people's money (OPM) to maximize return on investment. Jeff and Shawn touch upon the long-term potential of franchises, not just as income generators, but also as appreciable assets that can be sold at a premium. The episode concludes with a broad discussion on the importance of being open to opportunities in franchising and other business ventures, regardless of one's current financial or professional standing. This discussion encapsulates key strategies for exploiting franchising opportunities, utilizing bank loans, generating cash flow, and ultimately creating a portfolio of profitable businesses.Chapters00:59 The Allure of Franchising: A Deep Dive03:05 Franchise Success Stories and Insights08:10 Exploring Home Services as a Franchise Opportunity14:57 Financing Your Franchise Dream: Leveraging OPM20:51 Rethinking Debt: A New Perspective on Personal Finance22:07 The Power of Belief and Investment in Yourself22:57 Expanding Your Financial Mindset: Beyond Debt Numbers23:46 The Trump Case: A Lesson in Financial Leverage28:45 Understanding Wealth Creation and the Value of Assets31:21 Franchises as a Path to Financial Freedom33:38 The Strategic Advantage of Franchising39:08 Embracing Risk for Greater Rewards If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

In this episode with Cathy, you'll learn how to: · Grow your firm while maintaining your small, agile, and resourceful essence.· Utilize mentors to elevate and expand your consulting empire.· Cultivate a thriving referral system from your existing customer base.· Utilize an independent accreditation as your secret weapon for securing new clients.· Strategically remove yourself as the crux of operations.· Be bold enough to prioritize long-term triumphs over short-term gains, even when it's a tough pill to swallow. Book your complimentary growth session call {Link: https://www.consultingsuccess.com/coaching-for-consultants?utm_source=podcast&utm_medium=audio&utm_campaign=grow}Like-Minded Learning {Link: https://likeminded.co.nz/}Connect with Cathy on LinkedIn {Link: https://www.linkedin.com/in/cathygillespie/}Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

U.S. and European officials often lament that they've fallen behind China when it comes to engaging Africa, Asia, the Americas, and other developing regions. Western governments aren't set up to rapidly deploy the kind of money and resources that Beijing's done with its Belt and Road Initiative over the past ten years. While the U.S. and Europe are now trying to catch up, author Jeremy Garlick writes in his new book Advantage China: Agent of Change in an Era of Global Disruption that their efforts are hamstrung not only by money but also by history. Jeremy joins Eric & Cobus to explain why he thinks China's political system provides key systemic advantages over its Western rivals when it comes to engaging the Global South. Show Notes: Amazon: Advantage China: Agent of Change in an Era of Global Disruption by Jeremy Garlick: https://bit.ly/4cj2Nh7 JOIN THE DISCUSSION: X: @ChinaGSProject | @stadenesque | @eric_olander | @jeremy_garlick Facebook: www.facebook.com/ChinaAfricaProject YouTube: www.youtube.com/@ChinaGlobalSouth FOLLOW CAP IN FRENCH AND ARABIC: Français: www.projetafriquechine.com | @AfrikChine Arabic: عربي: www.alsin-alsharqalawsat.com | @SinSharqAwsat JOIN US ON PATREON! Become a CAP Patreon member and get all sorts of cool stuff, including our Week in Review report, an invitation to join monthly Zoom calls with Eric & Cobus, and even an awesome new CAP Podcast mug! www.patreon.com/chinaglobalsouth

PREVIEW: #NATO: Discussing with Colonel Jeff McCausland of CBS News the strategic advantage of adding Sweden to NATO on the eve of the largest NATO exercise since the end of the Soviet Union, STEADFAST DEFENDER 2024. More of this later as we also discuss the ammunition problem in Ukraine, the threat of Russia attacking NATO, and the futility of firing missiles at the Houthis, tonight. https://www.reuters.com/world/europe/nato-kick-off-biggest-drills-decades-with-some-90000-troops-2024-01-18/ 1831 Brussels