Podcasts about pr marketing

Pat Thompson spends most of his time helping early-stage companies create their communication strategies. He started his career doing PR/Marketing for emerging technology companies in San Francisco and went on the be the editor of the North American Region for a tech publication called CoinGeek.com before diving head-first into the world of early-stage start-up investing and support at two start-up incubators. Afterward, he launched the Bootstrap First incubator, helping idea-stage founders and pre-revenue businesses in the Philadelphia area go from initial concept to early adopter launch in 100 days. Pat still helps a few early-stage founders on their journey to early adopter launching and growth but is currently spending most of his time doing communications about consumer-facing artificial intelligence for a media agency in London as he prepares to take his next step in his career (entering law school in fall 2025 so that he can better-help businesses navigate their legal obstacles). If Pat isn't spending his time learning about new technologies and business frameworks, then he is probably roasting coffee, collecting watches, snowboarding somewhere on the east coast, or watching college basketball. Key Moments [05:14] "First Job at Verma Media" [09:38] Startup Sympathies: Lessons Learned [10:16] Bootstrap Incubator for Early Startups [13:46] Empathy-Driven Problem Solving Find Patrick Online https://www.linkedin.com/in/bootstrappat/ If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

PR and marketing are shifting faster than ever—platforms change, media landscapes evolve, and what worked last month might already be outdated. "Touching Base" is your go-to monthly check-in for the latest trends, industry moves, and strategic insights you actually need to know to take your business to the next level.Join Nicole, founder of marketing consultancy Specio, and Ellie, founder of The Birdie Agency, each month as we break down the biggest shifts in PR & marketing, share our insider POV on what's working now, and help you cut through the noise to stay ahead. If you're looking for real insights, expert analysis, and actionable takeaways to grow your brand in an ever-changing landscape, this is the check-in you don't want to miss.

In dieser neuen Episode von “Kein Erfolg ist eine Absicht” taucht Markus Mensch tief in die komplexe Welt der Public Relations ein. Erfahren Sie, wann es sinnvoll ist, für PR zu bezahlen und wie Sie effektive PR-Strategien entwickeln können, die echte Ergebnisse liefern. Markus Mensch diskutiert verschiedene Ansätze zur Platzierung in Medien, von kostenlosen redaktionellen Beiträgen bis hin zu bezahlten Artikeln und wie diese die Wahrnehmung Ihrer Marke beeinflussen können. Zusätzlich wird erörtert, wie man Veranstaltungen und Promi-Endorsements strategisch nutzt, um maximale Medienaufmerksamkeit zu erzielen. Dieser Podcast bietet nicht nur grundlegende Einblicke in das PR-Management, sondern zeigt auch, wie Sie PR als mächtiges Tool in Ihrem Marketingarsenal einsetzen können.

Abbie Mitchell is Digital Marketing Specialist for Texas Roadhouse, contributing to the growth of Bubba's 33 and Jaggers by managing all national social media content creation for these dynamic brands. She has worked previously with Papa John's, Churchill Downs, Louisville City FC, is a brand ambassador for Buff City Soap and is an active board member of The Bird's Nest, a student-run PR/Marketing agency at her alma mater, the University of Louisville – allowing her to mentor and support the next generation of marketing professionals.

Whatever you're looking for, whether to eat, drink, or wear an item...it boils down to the farmers that grow and tend to the land and animals. More importantly we need farmers like Matthew Braud who co-owns Hollow House Farms in Furlong, PA to help bring the farming community new ways to maintain regenerative and sustainable practices, so that local produce, livestock, and products will be available for generations to come. Matthew joined me to discuss the importance of his farming practices, what he and his wife offer, and a deeper understanding of what sustainable aquaponic farming is.I next spoke with a long-time friend of the show, Megan Hilbert who is the CEO and Owner of Reds Rolling Restaurant I, II, and III. Megan originally joined the show in 2020, and has since grown her business from owning one truck to now having a fleet. There's a reason for that, as her entrepreneurial spirit was backed with a PR & Marketing education, along with a history within the food-truck and restaurant industry. So, it's no surprise that her menu is not only extensive, it's delicious and very filling! Today Megan is looking to expand her brand further - exciting news to be announced in the near future - but for now you can find her vending at local farmers markets, events, or reach out to her to have your next event catered by one of her trucks.Lastly, I sat down with the co-owners of The Brass Tap in Manayunk, Izak and Danielle Du Plooy. The Brass Tap, which is a Florida-based company, allows owners to customize their menu and beverage program to reflect the surrounding community. As both Izak and Danielle have fondness of Philadelphia, they've since put down roots. The couple, who had originally purchased the building and rented the location out to another business, seized their opportunity to own a restaurant when the former tenant had to close. Today, the Du Plooys offer an elevated menu as well as 30 local beers-on-tap along with Happy Hour specials, Brunch, and special events like trivia nights, live music, and bingo!

Airship Ashanti,a steampunk group focusing on multiculturalism in steampunk and philanthropy  will be celebrating its 10th anniversary this summer.  Her Royal Airship Airship Ashanti is a multicultural steampunk group in Ohio. They are known and loved in the Steampunk, Anime, and other communities for their brilliant costumes, many talents, and for their practice of acceptance and inclusivity. Airship Ashanti has an actual rich history reaching back to at least 1903. Which we'll definitely ask them about during this episode. Their Mission Statement: To give back to the community and utilize our steampunk costumes to bring attention to philanthropic to local and international causes.

Jacqueline O'Donovan OBE shares her journey of owning and growing a waste management business, O'Donovan Waste Disposal, after her father's passing. She discusses the challenges of taking over the business at a young age and the close-knit dynamic of working with her siblings. Jacqueline highlights the importance of a strong work ethic and cohesion within the family. She also talks about the growth and success of the business, becoming an employer of choice, and leading the industry in sustainability and digitalization. The conversation concludes with the decision to sell the business and the process of finding the right buyer. Jacqueline O'Donovan shares her experience of selling her waste management company and transitioning to a new chapter in her career. She emphasizes the importance of relationships and due diligence in the selling process. Jacqueline discusses the challenges of finding the right buyer and valuing the business. She also talks about her current ventures, including her PR marketing agency. Jacqueline encourages women to be confident and assertive in their careers. Taking over a family business at a young age requires resilience, adaptability, and a strong work ethic. Building a successful business involves continuous learning, innovation, and staying ahead of the competition. Creating a positive work environment and being an employer of choice can attract top talent and contribute to business success. Selling a business requires careful planning, finding the right buyer, and maintaining a good relationship with advisors throughout the process. Building strong relationships and conducting thorough due diligence are crucial when selling a business. Finding the right buyer who understands and appreciates the business is essential. Valuing a business can be a complex process, and it's important to have a clear understanding of the factors involved. Transitioning to a new chapter in one's career can be exciting and challenging, but maintaining a strong work ethic and adaptability is key. Jacqueline O'Donovan's current ventures include a PR marketing agency and investments in various industries. Women in business should be confident, assertive, and supportive of one another. Connect with Jacqueline O'Donovan on LinkedIn: https://www.linkedin.com/in/jacqueline-o-donovan/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

Welcome to the show, today we are joined by Miriam Llano, founder and managing director of Amphora. Miriam has spent close to decade honing her skills within the PR/Marketing space of the Middle East A&D industry. With a fast-growing list of clients at Amphora, Miriam prides herself in working with both international brands & designers. Amphora offers a truly unique approach to brand communication for the design community & we cant wait to hear all about it! So without further ado, lets get into it. . . Follow our awesome guest! Miriam Llano -⁠ ⁠LinkedIN ⁠| ⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ Amphora Marketing - ⁠⁠⁠⁠Website⁠⁠⁠⁠ | ⁠⁠⁠LinkedIN | Instagram | Spotify This episode was made possible by the amazing team at Skystruct. Learn about how they are changing the game in the architecture, design & construction industry by clicking ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . To stay updated with our episodes, please follow us on your favorite streaming platform The aForm Show - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIN --- Send in a voice message: https://podcasters.spotify.com/pod/show/theaformshow/message

Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can craft a consistent brand image and engage the ever-elusive Gen Z audience. Get ready to absorb the wisdom behind harmonizing marketing efforts and creating events that not only announce but engage, as we dissect the essential components of a united team approach and the power of community relationships in bolstering an academic institution's narrative and impact.This episode ventures into the fertile ground of technological innovation, as we examine the cutting-edge role of artificial intelligence in expanding media outreach. Witness how techniques like AI-generated avatars can captivate the next generation of learners while respecting the authenticity of a college's message. We celebrate the successes, like the UMBC and Westminster Community College's Transfer Articulation Plus agreement, while contemplating the challenges of organizational change. Join us for an invaluable exploration into the art of storytelling through AI, the strategic use of platforms like LinkedIn, and the holistic approach needed to dismantle communication silos that can hinder an institution's growth. With Dr. Ball and Lisa Slappy guiding the conversation, expect to walk away with actionable strategies to elevate your college's communication to unprecedented levels. We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.Support the show

Hari ini Cilia dan Kitty, mereka memberikan perspektif yang menarik terhadap pekerjaan seorang Public Relation dan juga Marketing. Mereka berdua bekerja di perusahaan yang sama yaitu UNION Group. Tonton video selengkapnya di #RayJansonRadio #356 PR & MARKETING RESTORAN WITH CILIA LIMANTARA & CHRISTY STEFANY SASAUW | RAY JANSON RADIO Enjoy the show! Christy Stefany Sasauw: https://www.instagram.com/kittysasauw/Cilia Limantara: https://www.instagram.com/cilialimantara/ DON'T FORGET TO LIKE AND SUBSCRIBE! Ray Janson Radio is available on: Spotify: https://spoti.fi/2lEDF01 Apple Podcast: https://apple.co/2nhtizq Google Podcast: https://bit.ly/2laege8i Anchor App: https://anchor.fm/ray-janson-radio TikTok: https://www.tiktok.com/@rayjansonradio Let's talk some more: https://www.instagram.com/rayjanson #RayJansonRadio #FnBPodcast #Indonesia #SatuIndonesiaRasa #Marketing #PublicRelation

Breast cancer is a club nobody wants to be in, but it's not a bad club. It's an empowering club. And when you get through it, you realize you are much more resilient than you think you are. -Sue Tabb According to the American Cancer Society: 1 in every 8 women will hear the words: you have breast cancer. The woman you are about to meet has heard those words two times in her life. Sue Tabb's daughters were just little girls when she was first diagnosed with the disease and then, 12 years later she learned the news that the cancer was back. In this interview, the 6-time Gracie Allen award-winning broadcaster shares her story, including the fact that she underwent a double mastectomy alone, at the height of the pandemic, when COVID restrictions forced her husband to drop her off in front of the hospital. Facing this life-changing moment alone set off a sea change in this strong, funny, kindhearted, and uber-talented woman which she shares graciously in this interview. The co-host of Morning Magic on Magic 106.7, www.magic1067.com Sue got back on the air just 3 weeks after her surgery, craving normalcy and sharing her breast cancer story with listeners. Says Sue “If I can get one person who has been putting off that mammogram to get one, then I've done something wonderful. “ A 25-year veteran of Boston radio, Sue got her start on the legendary Kiss 108 working with Marconi Award-winning radio personality Matt Siegel. A Magna Cum Laude graduate of Smith College, she is a gifted journalist, former columnist, magazine editor, newspaper reporter and PR/Marketing pro. Recorded in my living room, this chat with a former colleague and forever friend comes to you in two parts. #breastcancer #radio #broadcasting.

My guest today is David Wiesen, the co-founder of Nextdoor, which operates a hyperlocal social networking service for neighborhoods. The company was founded in 2010 and is based in San Francisco, California, by Nirav Tolia, Sarah Leary, Prakash Janakiraman, and David Wiesen. Nextdoor has built a platform that facilitates healthy neighborhood connections and conversations. Nextdoor has ~36 Million weekly active users or neighbors on the platform. With 63 Million users and over 280,000 neighborhoods, Nextdoor has become a niche social media platform with the purpose of cultivating a kinder world where everyone has a neighborhood they can rely on. Nextdoor has raised $736.5M in funding over 13 rounds. Their latest funding was raised from a post-IPO equity round on Jan 17, 2023. Nextdoor is registered under the ticker NYSE: KINDThis episode is sponsored by GemographyAre you struggling to find top developers in a competitive market? Gemography connects you with top-tier remote tech talent from untapped regions, all pre-vetted and interview-ready. You'll Know all costs upfront, no surprises.If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

“2023 has been about giving up the good for the great. You don't know what's on the other side until you let something go.” ~ Dr. Khalia Braswell   In this captivating installment of BOSS™ Talk, we hand over the reins to Keiona Eady, a proud luminary at the helm of The Authentic Messenger—a powerhouse PR + Marketing enterprise. Formerly the charismatic voice behind the New Geechee podcast, Keiona steps into the role of our esteemed guest host. Joining her in the spotlight is none other than Dr. Khalia Braswell, an illustrious technologist whose pursuit of social transformation through technology has earned her accolades. Khalia, a Carolina girl turned Philly resident is not only a savvy entrepreneur, but is also mastering balancing her passions and nurturing her well-being. As the Founder of a successful non-profit organization, Khalia knows firsthand the challenges that came with wearing multiple hats. This realization led her to abandon the “hustle culture” she once ardently embraced, recognizing that it was no longer conducive to her personal and professional growth.   Here's what you can expect from this episode:  Discover how to maintain mental health by making yourself a priority Learn effective techniques for reducing distractions and enhancing focus Explore the profound significance of unlearning and pivoting as indispensable tools for personal and professional development Explore how embracing change can lead to substantial growth and success Recognize when to sacrifice the good in pursuit of the exceptional Remember you can do what you love in the marketplace without sacrificing yourself to do it. So until next time, be sure to subscribe to the show and continue to battle your overwhelm with systems and self-care and walk out your own boss talk. Resources mentioned in this episode: Khalia Braswell - Website Khalia Braswell - Instagram Keiona Eady - Website (The Authentic Messenger) Keiona Eady - Instagram Order "The BOSS™Shift"   Connect with BOSS™ Talk If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app and if you are not subscribed, there is a good chance you will miss out.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs just like you - ready to leverage systems and self-care to do life and business on their own terms. Connect with La'Vista personally by sending her a DM on Instagram or on LinkedIn At the crossroads of vision and overwhelm right now? Schedule a complimentary Connection Call with La'Vista Jones - you have the capacity to fulfill the vision and take care of the visionary and she wants to show you how to do both.

Tony chats with Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert about her new solopreneur endeavors helping the insurance community communicate better. Don't miss out on the opportunity to have her help with your personal and professional brand!Brett McKenzie: https://www.linkedin.com/in/brettashleymckenzie/Video Version: https://youtu.be/AkrKL2Vgov0

In this soul share we connect with Kayce Laine, Musician and Vibrational Sound Healer to explore the journey of going all in on your biggest dreams and passions. We explore Kayce's journey of taking a leap of faith, moving across the country, leaving a job in PR/Marketing to pursue her dream of making music and being of service through vibrational healing. Kayce shares her tips for overcoming doubt and manifesting your dream life.  WE CONNECT ON: Finding the courage to follow your heart  Kayce's journey of moving from Brooklyn to Nashville and pursuing her dreams of making music + offering sound medicine  Tips for aligning with your highest timeline and overcoming doubt Magnetizing abundance and dream collaborations  Kayce Laine is a full-time Certified Sound, Crystal and Reiki Practitioner living in Nashville, TN. As a life-long musician with a Bachelor's in Music from The University of Virginia, IKayce began studying energy work while exploring ways to overcome creative blocks with songwriting. After finding the effects of vibrational healing to be extremely beneficial to her creativity and overall well-being, she undertook formal studies in Crystal, Sound and Usui Reiki Healing. Kayce earned her diploma in Integral Sound Healing with the Sound Healing Academy where she also now serves as an Associate Teacher & Tutor, teaching and training people across the world how to work with the power of sound.  CONNECT WITH KAYCE: Kayce's Website  Kayce's Instagram  Kayce's Spotify CONNECT WITH EMILY:   Co-Creating with the Spirit of Your Business Masterclass: https://www.shineyourlightacademy.org/Master-class Emily's Website Emily's Instagram Emily YouTube Shine Your Light 5D Business Mentorship If you enjoyed this week's episode, I'd be so grateful if you would support the Soul Collective:  • Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! • Rate and review the podcast on Apple Podcasts. • Tag me @emilyghoshharris on your IG stories with your takeaways from this episode or what guest(s) you would like to see on the show next! 

Host Chris Jennings is joined by Linda Powell, director of media relations for Mossberg. The pair talk about Powell's 27-year career in media relations in the outdoor industry. Powell offers guidance for anyone wanting to work in the outdoor/gun industry and how she prioritizes relationships to improve her business. They also discuss several exciting new offerings for waterfowl hunters in 2023 from Mossberg.

We talk to the Senior Manager of PR/Marketing at Kawasaki, Ken Essex, about his role at the company, starting in racing PR years ago, winning on Saturday to sell Monday, UTV's, his path from Canada to the USA, Medaglia's and more

Welcome to Episode 31 of More than a Refresh, where JD sits down with mega multi-hyphenate, Bobbie Carlton, Founder @ Innovation Women + Founder @ Carlton PR & Marketing. Listen in as they discuss day, night, and dream jobs; the reality of technical heckling; and when to rethink panel organization. For more information on Innovation Women, to search for speakers, or to add yourself to the Innovation Women database, please visit their website at https://innovationwomen.com/.

Jevon Wooden is a business coach strategist and author of Own Your Kingdom: How To Increase Your Confidence, Build Your Self-Esteem, And Control Your Destiny. In this episode, we discuss: Overcoming personal and business challenges Using OPP for your business Creating and leveraging opportunities Jevon will be speaking on the PR & Marketing panel at the MFTC Summit. Contact Jevon: https://www.jevonspeaks.com MFTC Summit: Details - https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ Tickets - https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

After considering majors in Architecture, Interior Design, and PR/Marketing, Amanda decided to move into Speech Communications because she knew she wanted to work with people.  International experiences had an impact on her life and created a desire within her to learn more about other cultures and work cross-culturally in her career pursuits.  Amanda's path through different parts of the country and work in student Christian ministry and non-profit community organizations led her to the meaningful work does with refugees and immigrant families.  Amanda's story is one that illustrates how each experience along our path can lead us to what we are meant to do with our lives. 

Say it with me: Social media is not the end all be all marketing platform. Social media platforms offer a lot of possible benefits, yes, but you do NOT have to be active on social media or have an account to have a successful business. And in this episode, we're talking about one of the best ways you can market and grow your business without ever touching social media. -- Want to explore working together? Email me at ⁠chelsea@chelseaquint.com⁠, or ⁠send me a message on Instagram⁠.  -- Enter: earned media. We'll breakdown the difference between earned, paid and owned media, unpack the key benefits of earned media and how to get it, then walk you through the four core steps of building your own earned media marketing strategy. Want to read those steps? Keep scrolling. How to Design Your PR Strategy Set the goals for your business. Ideally, your PR and earned media goals are going to line up with your overall business goals. Because yes, wanting to land a big TV segment or an interview on a big podcast are totally valid goals, but if you aren't clear and intentional about how those tactics are going to grow your brand's presence, increase awareness of your message and products, or drive people toward what you sell, your efforts may fall flat. So decide what you want in business, then make sure your strategy lines up. This also requires knowing your offers, audience personas, and those other foundational business basics. Design Your Strategy. Simply put, your strategy is the plan you'll follow to achieve your goals. So with a PR strategy, you start with your goal, then decide what actions you'll take to move closer to that goal. Example: if you want to grow your audience, you'll need to decide which platform(s) you want to drive people toward, identify the key messages and storylines you want people to understand, and define what platform(s) you'll be reaching out to (podcasts, TV, blogs, magazines, speaking events, etc.) - making sure those things are aligned with what your ideal customers want. In short: what will you do (big picture) to achieve your goal, thinking about it in terms of accessing earned media. Define Your Tasks and Tactics. Here we get more specific. Your strategy is the big picture, North Star direction, tasks and tactics are where you start to create your to do list. So if you decide that podcast guesting and securing interviews is a key strategy for growing your audience or promoting a specific product launch, you need to do research on podcasts to pitch and make a list of the contact information and show details to personalize your pitches. You'll also need to block off time to listen to each show - at least a few episodes - to get a sense of the show and where your brand can fit and be truly valuable and unique. You'll need to define a few story angles that offer variety but still connect to your key goals, and really refine the message so it's concise and potent when you're sending a pitch. Create Your Timeline. I always have clients start by assessing their current capacity. How much do you have going on in other areas of your business outside of the PR marketing space? How about the rest of your life? How about travel, mental and physical health, kids, family, etc.? So first explore your capacity, then identify how much time and energy you have to commit to your PR strategy. Maybe break that down into how much time you can devote to your tasks each week or month, then start to slot those into your weeks. Cool? --- Send in a voice message: https://podcasters.spotify.com/pod/show/chelseaquint/message

The reason I originally started this podcast was to showcase the various jobs you can find in agriculture today. We have an absolute perfect example of someone who doesn't come from the sector but has paved her career and what a career it has been. Milly Fyfe comes on the podcast today. Milly has been the CEO of the shorthorn cattle society, she was national chair of the National Federation of Young Farmers, she has been a regional manager of RSABI, otherwise known as the Royal agricultural benevolent Institute with this, she finds herself as a director of the Oxford farm in conference! Believe it or not, we are not quite at what Milly is doing today…everything mentioned so far is in the past. Currently Milly Fyfe is at home with two fantastically name children working on the farm with her husband, on top of this she runs her own PR and marketing company, as well as her own podcast similar to the R2Kast showcasing those in food and farming, “the countryside kitchen meets” and on top of that, a weekly blog showcasing affordable meals that parents can make themselves, “no fuss meals for busy parents”. As always, enjoy!!!

This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-viral specialty cotton candy brand Art of Sucre, best known for it's edible Glitter Bombs that add sparkle to any beverage. Here's a peek at what we cover in this episode: [00:04:30] - Emily shares the brand story behind Art of Sucre, how the business has grown with the help of TikTok, and how it's evolved in the past few years from events to DTC (direct-to-consumer). [00:07:17] - Emily and Emma peel back the curtain on TikTok virality, their current platform strategy, and how they're converting their followers into customers with "TikTok made me buy it" culture (and how to plan for it!). They also give their #1 tip for TikTok success. [00:16:47] - Emily and Emma chat all things partnerships and collaborations, and share a behind the scenes look at one of their favorite collaborations to date, an activation with Kate Spade. [00:23:41] - Emily and Emma share their overall marketing and PR strategies and the process of working with Erica - hear why they say a marketing and PR consultant can be extremely beneficial for your business! (And then DM Erica - she's got a few spots left for 2023 clients!) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emily + Emma's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Follow Emily on Social: Instagram | TikTok | LinkedIn Follow Emma on Social: Instagram | LinkedIn Follow Art of Sucre on Social: Instagram | TikTok | LinkedIn Order your very own cotton candy goodies (we recommend the Glitter Bombs!). Use code: HAPPYHOUR10 Tune in to Emily and Emma's new podcast, Let Them Eat! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour --- Support this podcast: https://anchor.fm/marketinghappyhour/support

Listen in as Energy Expert Tihanna Louise and I explore a wide range of topics, including energy (masculine and feminine, anabolic and catabolic, doing and being), dis/connection and its effects on our level of burnout, and how intention can make or break the effects of our communications—private and public. bio Certified Executive Coach, International Speaker, Corporate Trainer + Facilitator, and “Energy Expert” Tihanna Louise works with individuals and corporations to amplify their communication, connection, and confidence so that they have a positive, influential impact on the world. Her vast experience as a television and radio news reporter, producer, and writer telling stories all over the country for major networks has given her the proficiency to teach others the art of communications. With nearly 10 years in PR/Marketing, she delivers value as a strategist and coach, helping businesses and nonprofits to create and share their impact stories to authentically engage for powerful outcomes. Tihanna Louise believes effective, authentic, and engaging communication is a learnable skill and that every person on the planet has a story worth sharing. Her book, Speaking Inside Out, is now available. tihanna louise's resources Visit Tihanna Louise's online home Take the Energy Leadership Assessment Follow Tihanna Louise on Facebook, Twitter, Instagram, and LinkedIn using the handle tihanna_louise https://www.tihannalouise.com/eli-assessments https://www.tihannalouise.com/resources https://www.tihannalouise.com/blog simply: health coaching resources for employers Purchase a corporate subscription to my existing workshops for your entire team Email me for employee wellness programming options for individuals Purchase an individual annual membership Register for individual workshops on Eventbrite Is health coaching for you? Sign up for a free YOURstory consultation and find out! Interested in becoming a health coach? Check out the Institute for Integrative Nutrition®. for every body Get on my email list and never miss an event or program! Join me for FREE office hours Follow the blog --- Send in a voice message: https://anchor.fm/liza-baker/message Support this podcast: https://anchor.fm/liza-baker/support

Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. 100+ words: Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Her mission with The Brand Amplifier is to empower cause driven businesses and entrepreneurs to amplify their impact in the world. She is a member of the QuickBooks Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and advisor and thought leader for multiple local, national and global non-profits. Free strategy call for listeners - https://calendly.com/anika-pr/podcast-freebie-strategy-session?back=1&month=2023-01 yourbrandamplified.com https://amplifywithanika.com/strategysession --- Send in a voice message: https://podcasters.spotify.com/pod/show/mdntv/message

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they've turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building trust with your customers by offering a 100% money-back guarantee policy, and nurturing great relationships with journalists.Get your YoastCon Ticket now >> https://ecmp.info/yoastcon Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

My guest Fia Nyxx is considered stylistically as somewhere in between Whitney Houston, Mariah Carey and Toni Braxton. She embraces a theatrical approach to her music and experimental clash of genres.   Fia is also seen as a Hollywood glam-star, garnished with a rockstar twist. On her latest release Red Umbrella, she unleashes a masterful vision for storytelling. The album attempts to connect the dots along a path less traveled, embracing strength through vulnerability, devine-femininity, spiritual awakening, sexual liberation and a love story.   Fia recorded her first album, Everything Girl, at FAME Studios in Muscle Shoals, AL. under the musical direction of Will McFarlane (Etta James, Bonnie Raitt, Bobby "Blue" Bland) and Brian Malouf (Michael Jackson, Queen, Madonna), and features players from the iconic Muscle Shoals Rhythm Section, 'The Swampers.'  She has toured the U.S. and Asia, and has been featured on the back cover of Billboard Magazine, Rolling Stone, CelebMix, Music Connection, Elicit Magazine, Prelude Press, Buzz Music, The Hype Magazine among other publications.  That is the abbreviated version of her bio from FiaNyxx.com. Earlier this year, she did an impressive video for the single Escape, with dancer/choreographer Bobby Newberry (Danity Kane, Pussycat Dolls, Missy Elliot). In this conversation we talk about that video, plus PR, marketing, common indie artist struggles, release strategy, recording studio lessons, building confidence through repetition, and theatrical performance. I believe Fia was suffering from allergies or possibly a cold when we spoke. Fia, I hope you're all better now. Please enjoy this conversation with me and singer, songwriter, performer Fia Nyxx. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support. This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career. Music Marketing Method was created by my good friend Lynz Crichton. I'm in the program and I'm learning tons! I'm growing my fan base and learning about many ways that I'll be earning money in the new year. It's also helping me grow this podcast. How cool is that? To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing. This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com. It's free and you can unsubscribe at anytime. Mentions and Related Episodes FiaNyxx.com  Fame Studios BobbyNewberry.com Escape Official Music Video - Bobby Newberry / Fia Nyxx / Sam J Garfield Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals. Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube

"It's Never Too Late To Be A Healthier You!" The decision to get and stay fit can transform your life.  CIndy truly believes everyone should have the opportunity to live a full, happy and long healthy life!  She is  a Certified Personal Trainer and Group Fitness Instructor from the American Council on Exercise (ACE) and the Athletics and Fitness Association of America (AFAA).  She  offers fitness programs to improve and strengthen your body, balance and brain health.  Her goal is to empower her clients to get in their best shape and feel great, regardless of their age, size or fitness level. Cindy hasn't always been in the fitness world, although it's always been a part of her life. She did a complete 180 in her forties after years of working in the PR/Marketing industry.  After finding that she was burnt out and not happy she decided to make a shift.  With her husbands support she began teaching and then personal training! She continues to teach on line and in person with her clients as well as giving fitness tips on her instagram! Cindy Sullivan Fitness - In Home Personal Trainer, Senior Fitness

On this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards the end, we'll talk about five easy steps to consider when building your own direct audience, and bypassing the legacy publications: the old-school, dusty gatekeepers. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Problem with Legacy Media This episode is inspired in part by a conversation I had with a CEO friend, which I then posted on LinkedIn. It reads: A CEO friend just asked me, if he should go to a PR/Marketing smooze event with the legacy business media. Here's my advice. (Warning: I'm biased. But for a reason) The bulk of legacy media is a waste of time. I used to write for many of the biggest legacy business media outlets. Stopped 5+ years ago, because a) (almost) no one reads it and b) it is mostly clickbait. No one reads Forbes fortune Fast Company, Inc, etc. anymore. Your best ROI will come from building your own media and thought leadership. And the AHA here is every company needs to be a media company. Playing Both Sides Another issue is that even as these legacy media have gone digital, they still rely on cookie cutter strategies and clickbait-y articles. They play the SEO game to keep their websites on top of searches, and then have companies pay to be featured as top so-and-so in a category. Some even go as far as charging subscription to access their media, which is a whole other reason why people don't read their stuff anymore. You pay to get the “information”, only to find out that it's something you can probably read 2 lines down the search results. Essentially, they are trying to get revenues from both sides of the process, which will eventually lead to burning both ends of the stick faster. They are still clinging to traditional ways, which shows even when they went digital. Go Direct to the Source So rather than subscribing to “publication lists” that doesn't really net you any traffic, it's best to do it in-house and go direct to the source by tapping into the digital market itself. You can start small with building up channels in various social media platforms, and promoting your content and linking back to your website if they are interested for more. At the very least, you now have a platform to actively engage your audience, and get a pulse of what works and what doesn't, and go from there. To find out the other steps in doing better PR and communications on your own, download and listen to this episode. Bio Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Regis is a legend in the world of tech marketing and had a unique role of building a hugely successful business and wrote the book on high tech marketing. (The Regis Touch and Marketing is Everything were just two of the groundbreak tech marketing books he authored). Regis was coach and consultant at the PR/Marketing firm that bore his name and was coach and mentor to visionaries like Andy Grove and Steve Jobs, who he advised as they all took aim at expanding the use of chips, mips and computers. He is a legend and I'm a huge fan. Listen to this episode of The Look Back and you will understand why! And feel free to share this episode with your tech marketing friends.

In this episode of Finding Career Zen, special guests, Holly and Kit Corral, join Pete Newsome to share their experience as owners of PRESS PR + Marketing – the firm Holly founded more than 15 years ago.This couple met in high school and ended up back in their hometown after college, Holly graduating from NC State and Kit from FSU, and the rest is history. After marrying they were both recruited for jobs in Tallahassee, working at competing advertising agencies. In 2007, Holly took the risk of going out on her own to begin pursuing the dream of having their own agency. Once the business was viable, with a growing list of loyal clients and a reputation for consistently delivering high-quality results, Kit left his job and the two moved back to Tampa to focus solely on their company. Today, Kit and Holly have built an amazing team at PRESS PR + Marketing, along with an impressive list of name-brand clients. Starting a business is never easy, let alone in the world of advertising. Tune in to gain insight and hear lessons learned, as Holly and Kit describe their entrepreneurial journey with an unmistakable passion for success. Click here to learn more about Press PR + Marketing

This week's Misfit Entrepreneur is Tracy Lamourie. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. Tracy has been Featured in Rolling Stone Magazine, The Hollywood Times, NBC TV, and other major media. She works across borders and across industries from major entertainment projects to small businesses. There is a big difference between marketing and PR. And most people don't understand it. So, I've asked Tracy to come on share the secrets of successful PR and how to maximize PR and marketing together. https://www.lamouriemedia.com/​ Tracey wrote her first PR release when she was 28. It was for activist work to help an innocent man get off death row. That kicked off her career and a 20-year journey resulting in the release of the man after his conviction was overturned. During this time, she saw that she could use her skills in gaining press and attention to help businesses grow. She helps to make sure business are telling their stories in the best way and in the right places to help them stay ahead of their competition. She strategically uses media on a global scale and has never purchased an ad. What is the difference between marketing and PR? Here's an analogy: “If a young man how amazing he is, successful, and handsome he is – that is advertising. If he tells her how beautiful and intelligent she is - that is marketing. If someone else tells that man's date how amazing, successful, and handsome he is – that is PR.” Everyone can create a beautiful deck and say great things about themselves, but where things really matter is when someone goes and searches a business or person, do they find a lot of what others say about them, where they are quoted, etc. Public relations fills the component to get you the earned media that you cannot buy. PR builds the 3rd party credibility necessary for validation and success. What are the elements of a successful PR strategy? It elevates and celebrates the business or person. It positions the business or person as an expert. It provides 3rd party validation. It uses media to bring a business or person to a bigger stage. Most effective mediums for PR? It varies based on the business or person. Tracey starts with traditional media. Radio, TV, Magazines, Podcast, etc. Tracey figures out the best places to showcase the client's expertise. Tips for gaining attention? Use podcast matchmaker services for podcasts. The #1 key is to understand the pitch. It is not your bio or ad for your company. It is your compelling story that grabs attention. At the 16 min mark, Tracey gives a good example of a compelling pitch she uses to gain attention. Think in terms of what will help them with a good story or angle. Use HARO (Help a Reporter Out) to get your pitch out to reporters looking for stories. A PR specialist will search and find all the best opportunities for their clients and pitch them. What are the elements of a great pitch? Step 1 is to find resources at places like HARO. Whenever you reach out to an editor, remember they are not in the business of giving you free advertising – you are someone who give them great information for their audience. At the 25 min, Tracey gives an example of what not to do when pitching reporter/editor. You will need to tailor your pitch for each pitch you do so that is resonates with the reporter/editor you are sending it to. How can an entrepreneur ensure they are maximizing their marketing and PR together? Don't be afraid to go big or wide. Go beyond typical marketing/PR and go for rewards or speaking engagements. Look for local awards and publications to help get some visibility to start. They are easier. Anything you can bring your knowledge to and present yourself as a thought-leader/expert you should pitch to. At the 32 min mark Tracey talks about the campaign to free a man from death row and lessons learned from their success. When Tracey met her husband, he had a radio show that focused on local issues and needs. They decided to get on the internet and start publishing links to what they were interested in (it was the early days of the internet). While searching for stories and links that interested them, they learned about the case of a man named Jimmy Dennis who claimed he was wrongly accused and was innocent. Jimmy had paid for a listing online that asked people to help find justice. They reached out and asked to learn more and Jimmy responded with 28 pages of details and court documents that showed he did not commit the crime and there were issues with his trial. They decided to take up the cause and share it on their site in 1998. 2 years later, a law firm saw what they had put out and got involved and over 18 years worked for free to help Jimmy get his freedom. ​ Anything else we should know about PR/Marketing? Authenticity – make sure you are authentic and show as you are. Do it. Don't be afraid to get out there.   Best Quote: Don't dream it. Be it. Don't leave regrets. Give it a shot   Tracy's Misfit 3: Learn to better manage your time between your business and personal life. We all have the same amount of time. It is critical make sure we use it in the best ways. Don't dream it. Be it. Don't leave regrets. Give it a shot. We didn't get this far to only get this far. Don't quit. Keep pushing to your next level.   Show Sponsors Shopify: Get a 14-day FREE trial at www.Shopify.com/misfit Simple Texting: Free for 14-day trial and 500 extra free credits! Text “MISFITS” to 833-2TRY-SMS (833-287-9767)

Ben Noble is a co-owner of Multiplied Marketing Communications, a premium PR/Marketing agency that specializes in NFTs, metaverse, and blockchain technology. Ben is both a leading communications specialist and a pioneer of NFT/blockchain technology. He's worked with industry leading names including Gods Unchained, Solana, OneOf, Binance, Steve Aoki, Impact Theory, Quinten Tarantino, Nansen, Aleph.im, and many more… Ben started his blockchain work and his foray into NFTs in early 2018. His work in play-to-earn gaming, NFT/DeFi mechanics and his general evangelism for the blockchain space laid the groundwork for many of the popular NFTs today. Together with his business partner Ivan Perez, Ben helped create one of the first NFTs as a credit warrant on Teller Finance. Today, Ben Noble has one of the largest collections of NFTs, currently sitting at roughly 20,000 digital assets. He sits as an advisor for several NFT projects such as 0n1 Force, Midnite Movie Club, SIFT and Clubhouse Archives. Through his company Multiplied, Ben has helped projects raise more than $50 million via NFT sales. Links: https://twitter.com/TheNFTease (https://twitter.com/TheNFTease)  https://twitter.com/multipliedio (https://twitter.com/multipliedio) *Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard or his guest on this podcast are solely their opinions and do not reflect the opinions of Crypto Current. You should not treat any opinion expressed by Richard as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of his opinion. This podcast is for informational purposes only. ~ Put your Bitcoin and Ethereum to work. Earn up to 12% interest back withhttps://get.tantralabs.io/earn/?utm_source=cryptocurrent&utm_medium=display&utm_campaign=advertising-display-cryptocurrent&utm_content=lp ( Tantra Labs) ~ New to crypto? Check out ourhttps://bit.ly/394YKFw ( Crypto for Beginners) Step-by-Step Guide to Crypto Investing ~ Follow us on https://bit.ly/3CPwepn (Youtube),http://bit.ly/2TRIArp ( Twitter), http://bit.ly/38yfrqo (Instagram),http://bit.ly/39DhpHi ( Facebook),http://bit.ly/38wsXL5 ( LinkedIn), & https://bit.ly/3yQ30Es (Tik Tok) ~ Want to make ~$25+ a month for FREE? Sign up to get a FREEhttps://www.emrit.io/?referral=cryptocurrent ( emrit.io Coolspot) today!  ~ Want to learn more about cryptocurrency? Check out ourhttps://bit.ly/2CbaYzw ( educational videos) today! ~ https://bit.ly/2TF3Gtb (Swan) is the easiest and most affordable way to accumulate Bitcoin with automatic recurring purchases. Start your plan today and get $10 of free Bitcoin dropped into your account. ~ Want access to cool crypto/blockchain projects that you can use immediately? Check out ourhttps://bit.ly/3eZ8J1E ( partnerships page)!  ~ Looking to attend a cryptocurrency or blockchain event? Check out ourhttps://bit.ly/2ZVCV8f ( events page)! ~ Tune in onhttps://bit.ly/2CN9bl1 ( Crypto Current TV) throughout the week for a 24/7 crypto stream on the latest action on crypto markets, news, and interviews with the industry's top experts! ~ Enjoying our podcast? Please leave us a 5 star reviewhttp://bit.ly/2Is3iJ9 ( here!) ~ Stay up to date with the latest news in cryptocurrency by opting-in to ourhttp://bit.ly/2xmkKfQ ( newsletter)! You will receive daily emails (M-S) that are personalized and curated content specific to you and your interests, powered by artificial intelligence.  ~ We were featured as one of thehttp://bit.ly/2vRAGGl ( Top 25 Cryptocurrency Podcasts) and one of thehttp://bit.ly/33cnus9 ( 16 Best Cryptocurrency Podcasts in 2020). ~ Are you an accredited investor looking to invest in cryptocurrency? Check outhttp://bit.ly/2IrKABr ( Crescent City Capita)l. ~ Earn Interest. Receive Loans. Trade Crypto. Start Today! Learn more about how you...

Today's topic is PR...PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press.Sounds great? So why isn't everyone doing it? Because it's hard and expensive.As the host of a moderately successful podcast, I get a lot of pitches from PR firms and they're mostly awful. Or we've had clients hire PR firms and feel like they flushed $10K/mo down the toilet.So how do you do it right? Like many things, the answer might be Do It Yourself, at least at first.The attraction is clear. Who wouldn't want to be featured in Wirecutter, GQ, Engadget, Techcrunch, Forbes, CNN, Wall Street Journal, or even huge YouTube channels like iJustine. Our guest today has, and he's going to tell us how to do it.Our guest today has been doing PR for eight years as part of his role at NOMAD GOODS. We're joined by listener & recurring guest Chuck Melber. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing.Show LinksNOMADCisionStreakSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Mickie Kennedy started eReleases over 23 years ago to help small businesses increase their visibility through press release marketing. He lives in the Baltimore area. eReleases represents about a third of businesses or pitches that go on Shark Tank.

Adweek's 2020 "Marketing Podcast of the Year." Webby Award-nominated. Profiled on Forbes.com. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional crises and half-baked marketing campaigns gone awry, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's talk about the POWER of PODCASTING. What does it mean to be world-class?In today's episode of Serve No Master podcast we are talking with Jeremy Slate, a Top Podcaster. He started the iTunes Top 100 Podcast, Create Your Own Life, downloaded millions of times. In studying world-class performers, he discovered his own purpose to help magnify their impact; through that he could create change in the world. With that new mission, Jeremy co-founded the Top PR Firm to appear on top rated podcasts, Command Your Brand.Podcasting is a popular way to reach an audience, and there are two ways you can do it.If you already have a podcast, we'll talk about how you can grow your audience by PR. If you don't yet have one, we'll give you tips on how to get started and leverage that effort by guesting on other similar shows. The best podcasts are not only informative and entertaining, but they can also be powerful marketing vehicles for your business. From establishing expertise in your industry to growing your audience, podcasting is one of the fastest-growing mediums of communication today.▶️▶️▶️▶️Resources mentioned:Jeremy Slate WebsiteThe Create Your Own Life PodcastCommand Your BrandServe No MasterBooks by Jonathan TOOLBOXLeave some feedback. We would love to hear from you! Connect with Jonathan Green and Serve No Master: Serve No Master on Twitter Serve No Master on Facebook Serve No Master on Instagram Serve No Master on Pinterest Jonathan Green books on Amazon

Laura Best of the Passion Collective chats with Alyza about her career in PR/Marketing in the corporate world, putting yourself and your needs first, and the Passion Collective which she started in 2014 to connect professional women with real conversations about passion, identity, and fulfillment at a time when many women didn't feel they had the permission to support each other or talk openly about their paths. For more information, follow @citygirlcoffee and @citygirlempowerhour on FaceBook and Instagram @passioncollectivecommunity FB, @passioncollective IG

This week on the POP Podcast, Erin brings Mary Robb, the CEO of Social Practice into the studio. Mary went from the corporate PR/Marketing world into launching her own Social Media Marketing Company pre-pandemic. The ladies discuss: How Mary found her "alive idea" Scaling a business by 250% during the Pandemic Leaving behind a relationship to tune in to her authentic self How she knew Entrepreneurship was for her Tune in to hear a vulnerable conversation about taking the leap from your 9-5, what exactly an "alive idea" is, and how life has changed since she left what was no longer serving her. Has Erin found her Alive Idea? Tune in to find out. Find Mary: Instagram: @maryelizabethrobb, @socialpracticeus

Many of us have struggle to figure out what God's will is for us, to know our purpose and how to find it if we aren't sure. Mike Schnupp,  recently retired Air Force and Promotions, PR & Marketing for TN Media and Jenny talk about how we know when we are exactly where we are supposed to be and to trust God!  An avid outdoorsman, he's the creator of Mike Schnupp Outdoors FB page. Mike shares his story of struggle, hope and finding purpose! He talks about what it's like to be a Christian in the military. If we are walking closely with the Lord and desiring His will for our lives, God will place His desires in our hearts.  “Delight yourself in the LORD and He will give you the desires of your heart.” Psalm 37:4

On this episode of And I "Quote": Ryan talks with voice over actress Liisa Lee. We will also be taking your questions! Liisa Lee is a multi-hyphenate creator. She's an award-winning voice-actor, as well as a VO producer, coach, food photographer, game writer, and PR marketing director. Her career spans musical theatre national tours, film, TV, professional ballet, rock bands, and stunt work.Film, TV and college, brought her to LA, where her family's resort background dovetailed her into PR Marketing.Her game writing career includes work on Dragon Realms, Gemstone IV, Fantasy University, and pre-production design, casting and consulting on D&D Live, as well as award-winning live play RPG podcasts. She rode elephants before she could ride a bike, and has been killed by a horse kick, but that's another story. Follow Liisa Lee on Social Media:Website: LiisaLeeVO.com Website: SugarStudiosInc.com Website: truthloveandcakebatter.comFollow Ryan on Social Media: Linktree: https://linktr.ee/ryanandiquote Make Sure to LIKE, COMMENT, & SUBSCRIBE!Nerd Culture MERCH!!! www.nerdculture.threadless.comHWWS NC Merch - https://hwwswebtv.threadless.com/designDONATE to our Patreon: https://www.patreon.com/itsnerdcultureFollow:Twitch: https://www.twitch.tv/itsnerdculture/Instagram: https://www.instagram.com/itsnerdcultureTwitter :https://twitter.com/itsNerdCultureFacebook: https://www.facebook.com/itsnerdculture

In This Episode…In this week's PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more! A little about Martha: Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA. Show Notes· [01:16] Are you a coffee or tea drinker?· [01:28] Any favorite coffee brands?· [01:48] Can you summarize your expertise?· [02:36] What makes a good story for PR/Marketing?· [03:31] What are some ways for PR pros to create stories?· [04:40] Take you out of the story?· [05:06] What is some advice for creating stories?· [06:33] Should PR pros learn how to tell stories in different mediums?· [07:53] Is it better to network with different departments to try to push yourself?· [08:59] How should PR pros attach analytics to their storytelling?· [10:19] What is the “map?”· [11:25] We need real-time analytics for PR pros?· [11:42] How do you turn a customer from a fan into an advocate?· [14:18] PR pros are creating characters out of their brand?· [14:34] Is this generational?· [15:47] Fun question: What is your favorite dog breed?· [16:27] Final thoughtsPeople and Companies, We Mentioned in the Show· Martha Garcia was our guest today.Episode Length: 17:42Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! See acast.com/privacy for privacy and opt-out information.

Today's podcast guest is Cameron Lee. A viral influencer with MILLIONS OF LIKES. He has had the unusual ability, even from a young age, to know himself and the environment required to be in for maximum success and happiness. As a child moving to the US from Taiwan and not knowing English, he told his parents, "I need to be in the class that challenges me in order to learn quicker." He continues with this self knowledge as an entrepreneur creating his own luxury travel marketing/public relations brand. He helps travel destinations and services through his brand partnerships. We discuss: -Creating an influencer business when other brand partners weren't delivering, with a focus on the customer. He delivers what his clients need, not what he wants to share. -Doing what "Most People Don't" by reaching out during his internship to marketing executives sharing his ideas, instead of being satisfied with getting coffee and donuts for the staff. -His efforts to help increase awareness for Asian actors. -Providing ideas for aspirational travelers and to encourage everyone to follow their dreams Cameron has been profiled by The Washington Post as “One of the travel influencers changing the way we see the world.” As a creator, he has spoken on a panel hosted by Facebook on the state of travel and diversity in travel advertising. He is a frequency speaker at Pepperdine Business School and has been a keynote speaker at Pinterest on how to leverage social media as a branding tool for individuals and brands. Prior to becoming a content creator, Cameron worked in PR/Marketing for over 10 years in fashion, entertainment, and hospitality. Cameron combined his passion for travel with his professional background and launched his social media platform. Focused on luxury lifestyle and travel, Cameron creates visual stories taking his audience on a visual journey of the best in life and travel. He has been interviewed by Business Insider, Parade Magazine, Out Traveler, and his photos have been featured by CNN Travel, Forbes Travel Guide and many other travel platforms. More can be found at: https://outwithcameron.com https://www.instagram.com/thecameronlee/ TikTok: @thecameronlee

Neil will interview Maryann Ridini Spencer. She will discuss 5 Tips for a Simply Delicious Spring! Maryann writes themes of ALOHA …penning award-winning novels and writing and producing critically-acclaimed projects for film & television. She also works as a print and television food & lifestyle journalist, recipe developer/chef, and PR and Marketing Specialist.  As president of Ridini Entertainment Corporation, an award-winning Public Relations, Marketing, and Multimedia Content Creation Production Company, she is committed to creating, writing, producing, and promoting content that entertains, inspires, educates, and uplifts. Maryann started working as an actress and apprentice in such Equity and Non-Equity Summer Theatres as Hampton Playhouse and New London Barn Players on the East Coast at the tender age of fourteen. Later, studying film and television in college, she landed a job as a casting director and assistant producer at a top NY ad agency before heading West scoring a gig as a writer/producer for Cable News Network. During this time, she also began a lifelong career as a newspaper/magazine writer. She was offered a job as a studio executive working for Paramount and then as a SVP at Stephen J. Cannell Productions before founding her own company, Ridini Entertainment Corporation, a TV/Film and PR/Marketing company handling such clients as NBC/Universal, the United States Olympic Committee (athletes & the GAMES), and producing and writing projects for network television as well as the foreign theatrical market. She is also an award-winning novelist.

“We're only as good as the friends that we keep.” Words to live by from Conagra SVP and CCO Jon Harris. His friends are his prized possessions so he nurtures those relationships and takes care of his people. But it's not only his friends who benefit from his generosity and grace – he's learned over the years that you have to be kind to everyone because you never know what battles they're fighting inside. He shares with Jeanne what three words he would tell his 18-year-old self; what you should ALWAYS assume about people; the three big things the pandemic taught him about life; how his father's mental illness shaped his outlook pretty early; and why the TODAY Show's Al Roker heckles him on a weekly basis.About Jon Jon Harris is Senior Vice President and Chief Communications Officer for Conagra Brands. He is responsible for the strategic development, direction and implementation of corporate communication and reputation management programs across the organization. Jon also oversees the Conagra Brands Foundation, as well as corporate giving efforts. Jon joined Conagra Brands, formerly known as ConAgra Foods, in August 2015. Jon previously oversaw marketing and business communications for many top corporate brands, including Hillshire, Sara Lee, Pepsi, and Bally Total Fitness. He holds a Bachelor of Arts degree in Communications from Rutgers University and is an adjunct professor for PR & Marketing at the University of Chicago's Graham School. Twitter: @jonjayharrisTwitter: @ConagraBrandsInstagram: @jonjayharrisFacebook: Jon HarrisFacebook: Conagra BrandsLinkedIn: Jon Harris

Victoria Kennedy is a TEDx speaker and well-respected authority in Public Relations. She is the CEO of Victorious PR, an award-winning Full-Service PR Agency, that helps Impactful leaders and businesses be seen and heard to have a greater influence on the world. She is a highly in-demand speaker on all things branding and publicity and has helped many clients boost their visibility and revenue. Because of her expertise, she has been a trusted speaker and contributor to such organizations as Forbes, Entrepreneur Magazine, Inman News, and Yahoo Finance. In addition to running a successful PR & Marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Entrepreneurs, C-level executives, and top Inc 500 companies. She has been featured in over 200 publications and podcasts both nationally and internationally. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Victoria Kennedy: Website: tedxsecrets.com Twitter: https://www.twitter.com/GoVictoriaK Instagram: https://www.instagram.com/thevictoriakennedy LinkedIn: https://www.linkedin.com/in/victoriajkennedy/ Facebook: https://www.facebook.com/victoriajkennedy

In this episode of Chasing the Insights, I talk to content creation guru Maryann Ridini Spencer. Maryann talks to us about her incredible journey and what led her to create content for different mediums Maryann Ridini Spencer, president of Ridini Entertainment Corporation, a PR/Marketing and Content Creation Company ridinientertainment.com.

Heidi talks about the influence for starting her own PR agency, the impact of breaking off from her business partner and what she's learned from starting her own podcast.  Heidi Hedquist has more than 20 years of success in editorial, event planning, media relations, and guerilla marketing across the entertainment, corporate and non-profit sectors. She is the original Editor-in-Chief of After 5 Detroit, the region's premier digital lifestyle magazine.  Her broadcast experience includes producing Ready, Set, Go! All Things Autism for WJR 760 AM and her current endeavors as co-host and producer of the podcasts Why? the Podcast and Rock ‘n' Roll Grad School. She has managed initiatives for such clients as Autism Speaks, Habitat for Humanity, Michigan Economic Development Corporation, Greektown Casino-Hotel, Desert Diamond Casino, Dana Corporation, and Fiat Chrysler. A Detroit native, she remains on her quest to prove that everything great has a connection to the Motor City.  https://www.linkedin.com/in/heidihedquist/http://causeandeffectmi.com/ 

Welcome to the Evolvepreneur Secrets For Entrepreneurs Show! My very special guest today is Jarie Bolander who is an engineering by training and an entrepreneur by nature with 25 years of bringing an entrepreneur. He has formed or been part of 6 startups in various management roles. His latest company is a PR & Marketing firm that helps IoT/Smart Home/Consumer Medical Device companies tell better stories. He is an author and his latest book is The Entrepreneur Ethos, which is also now a podcast of the same name.

#13: Hungry for more from the Mayfair team!? Welcome to today's Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. Today, you'll hear from our Creative Director, Kaylee, and PR & Marketing Assistant, Sophie! Kaylee and Sophie work very closely together to conceptualize, visualize and execute the aesthetic and feel of a campaign, bringing it to life from a visual and marketing perspective. You'll get to hear all about the most recent campaign they've designed for our latest drop, what they are currently working on, and some super inspirational advice! They will also give you a little background on their expertise and where they came from, plus some rapid fire questions! #MAYFAIRWORLD   Get In Touch With Kaylee and Sophie: Follow Kaylee on Instagram HERE Follow Sophie on Instagram HERE   MERCH We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop “The Golden Era: A Knits Collection” HERE.    Want More From Mayfair? Follow Sam on Instagram HERE Follow The Mayfair Group on Instagram HERE Shop The Mayfair Group HERE TEXT 81247 for exclusive updates! By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Mayfair Merch at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/mayfairmerch/terms.html} & Privacy {https://attnl.tv/legal/p/Vii} This podcast is produced by Nikki Butler Media