A corporate employee with an entrepreneurial mindset. These are my thoughts, ideas and comments on business, technology and coaching
montromany@gmail.com (montromany@gmail.com)
Donate to Absolute Business Mindset podcast
Send us a textIn this episode, Mark Hayward takes us on a personal journey through his recent vacation in France while shedding light on the essential practice of stepping back from business to rejuvenate one's mind and soul. From taking a break from client calls and emails to enjoying a fiction book for the first time in years, Mark emphasizes the importance of unplugging from the regular entrepreneur hustle to gain fresh perspectives and clarity.During his stay at a stunning villa in the Dordogne, Mark recounts his experiences from relaxing mornings by the pool to exploring vibrant night markets filled with French delicacies and music. Infusing his narrative with key SEO-optimized insights like maintaining work-life balance and entrepreneurship management, Mark highlights how these moments away from the business frenzy allow for personal growth and family bonding. Whether it's discovering the joy of John le Carré spy fiction or adjusting to the old-school challenge of poor WiFi, this episode is packed with lessons on the importance of building a business structure that does not demand constant vigilance.Key Takeaways:Unplugging from business occasionally plays a pivotal role in gaining fresh perspectives and mental clarity.Even while traveling, maintaining elements of your routine (like podcasting) can provide unique insights and content creation opportunities.A business should be able to function smoothly even in the absence of its owner, indicating a well-oiled team and effective processes.Ensuring quality family time enhances personal satisfaction and can recharge your creative and entrepreneurial energy.Enjoying local cultures and experiences, such as French cuisine and leisurely meal times, can enrich your life and provide refreshing new perspectives.Resources:Mark Hayward on YouTube - For more videos and content on entrepreneurship and business insights.Podcast Introduction - Service for podcast guesting and podcast creation assistance.Listeners are encouraged to dive into the full episode for a richer understanding of how stepping away from daily business demands can enhance both personal well-being and professional productivity. Stay tuned for more from Mark Hayward, where entrepreneurship meets personal growth and insightful content creation.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this insightful episode of "Business Growth Talks," host Mark Hayward engages with John Noonan, a seasoned sales and marketing expert and president of Growth Plan Partners. They delve into high-impact strategies to accelerate business revenue by implementing effective sales and marketing systems. John discusses how businesses with revenues between $5 to $75 million can break through growth barriers without hiring full-time staff by optimizing their sales engines. His personal journey from a corporate leader to a fractional Chief Revenue Officer offers valuable lessons for entrepreneurs striving to achieve sustainable growth.With a focus on building strong processes and leveraging CRM systems, John Noonan shares his proven methods for increasing sales by 20 to 35% in under a year. He highlights the importance of developing clear target client profiles, understanding the buyer's journey, and crafting a unique value proposition. The conversation highlights practical steps entrepreneurs can take to refine their sales methodologies and enhance business performance. As businesses seek to uncover what truly drives revenue, John's expertise sheds light on overcoming growth challenges and implementing long-term, effective sales strategies.Key Takeaways:Implementing structured sales processes and systems like CRM can dramatically enhance growth for businesses in the $5 to $75 million revenue range.A clear understanding of your ideal client profile and unique value proposition is critical to effectively targeting and engaging potential customers.Sales success is tied to ensuring alignment with the customer's buying process and timing rather than just the sales process itself.Networking and building strong referral partnerships are vital for business development, particularly for consultant roles that rely on client introductions.Making bold career transitions, such as shifting from corporate roles to entrepreneurship, requires willingness and the courage to navigate financial uncertainties.Resources:John Noonan on LinkedInGrowth Plan Partners (Email: JNoonan@growthplanpartners.com)Tune into the full episode to learn more about optimizing sales processes, breaking growth barriers, and developing successful sales strategies with insights from industry expert John Noonan. Stay connected with "Business Growth Talks" for more enlightening episodes to take your business to new heights.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textWelcome to this insightful episode of Business Growth Talks with Mark Hayward, where you'll discover essential strategies to streamline your business and maximize growth. In this episode, Mark Hayward shares his expertise on how to take control of your time, effectively manage your calendar, and prevent burnout. For any business owner feeling overwhelmed, Mark provides actionable solutions to help you shift from a reactive work mode to proactive growth. By emphasizing intention over mere activity, Mark outlines how you can reclaim your schedule and redirect your energy toward meaningful work that advances your business goals.Throughout the episode, Hayward delves into tactics like the "Sunday Setup" for planning crucial weekly outcomes, the importance of blocking time for deep work, and managing multiple calendars for better clarity and control. Highlighting the concept that, "Time isn't your enemy. Distraction is," Mark offers a transformative approach to ensuring that every hour in your day is optimized for productivity. This episode underscores the importance of intentional scheduling, showcasing it as a pivotal practice for any business aiming to scale efficiently while maintaining a balanced workload.Key Takeaways:Intention Over Reactivity: Define your top three weekly outcomes every Sunday to direct your weekly agenda rather than reacting to daily urgencies.Deep Work Sessions: Schedule uninterrupted blocks of time dedicated to significant business tasks to enhance productivity without distractions.Three-Calendar System: Utilize separate calendars for deep work, meetings, and personal life to ensure every aspect of your life is well-managed and balanced.Energy Management: Arrange your tasks around your peak productivity times to maximize focus and effectiveness.Audit and Adjust: Conduct a three-day time audit to identify and eliminate time-wasters, further fine-tuning your schedule for optimal growth potential.Resources:Visit podcastintroduction.com for more insights from Mark Hayward on mastering podcast guesting and business growth strategies.For more insights on scaling your business effectively, don't miss the full episode and be sure to stay tuned for more enriching content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this episode of Business Growth Talks, Mark Hayward delves into the fundamental difference between motivation and consistency when it comes to business success. With compelling arguments and real-life examples, Mark challenges traditional notions of motivation, underscoring the crucial role that consistency plays over being fired up or inspired. He explains how consistent actions, rather than sporadic bursts of motivation, are what ultimately lead to business growth and success.Mark opens the episode by challenging entrepreneurs to shift their focus from seeking motivation to fostering consistency. He emphasizes that systems and habits, such as publishing regular content or maintaining a steady customer outreach, drive business growth. Citing his personal experience with consistently releasing podcast episodes, Mark illustrates how this practice can establish trust, expand visibility, and lead to unanticipated opportunities. Furthermore, he discusses the importance of reducing decision fatigue by incorporating routine actions that align with business objectives. Building on this, Mark discusses how consistency, while often quiet and unglamorous, serves as the true engine behind successful enterprises.Key Takeaways:Consistency over Motivation: Sustained business success is more reliant on consistent action than on sporadic motivation.Build Systems, Not Just Decisions: Establish systems that incorporate routine actions to reduce decision fatigue and ensure reliability in outputs.Start Now, Perfect Later: Embrace the concept of getting started without waiting for the perfect moment. Regularity can lead to growth and unexpected opportunities.Visibility Through Repetition: Consistent efforts in visibility and outreach yield authority and trust in the market.Habitual Growth: Implement small, non-negotiable weekly habits that progressively drive valuable results in business.Resources:Podcast Introduction: PodcastIntroduction.com - A service by Mark aiding business owners to build consistent habits that enhance visibility and credibility through podcasting.Mark Hayward on LinkedIn: Engage with Mark on professional platforms for insights and more information on business growth strategies.Tune into the full episode to explore these insights in detail and learn how consistency can transform your business trajectory. Stay with Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this episode of "Business Growth Talks," Mark Hayward offers insightful guidance on transforming sales calls from high-pressure pitches into trust-based dialogues. With a focus on building authentic connections, Hayward introduces a three-part sales framework that shifts the traditional sales approach to a service-oriented one. Listeners can expect to gain valuable knowledge on fostering genuine conversations that naturally lead to client commitments.This discussion unwraps the secrets to managing successful sales calls without relying on scripts or conventional pitches. Mark Hayward emphasizes the importance of empathy, authenticity, and collaboration in the sales process. He presents a unique conversion framework centered around Permission and Positioning, Curiosity and Clarity, and Invitation and Ownership. These methods aim to create a comfortable environment for clients, encouraging them to articulate their needs and engage constructively. By integrating this framework, business owners can develop long-term client relationships and create a repeated positive experience, potentially enhancing revenue streams and client satisfaction.Key Takeaways:Permission and Positioning: Start your sales calls by asking permission to guide the conversation to establish trust and collaboration.Curiosity and Clarity: Focus on understanding the client's business situation by asking strategic questions that unfold their goals and challenges.Invitation and Ownership: Avoid slipping into aggressive pitch mode. Instead, invite clients to see how you've helped similar businesses, ensuring their ownership of the decision.Sales Mindset Shift: Shift your mindset from "closing a deal" to "clarifying client needs," which attracts clients who feel genuinely understood.Follow-Up Strategy: Maintain a warm follow-up process, respecting the client's timeframe and emphasizing long-term relationship potential.Resources:Podcast Introduction Agency: podcastintroduction.comExplore these transformative sales techniques by listening to the full episode of "Business Growth Talks," where practical strategies meet real-world entrepreneurship challenges. Stay connected for more insightful episodes that inspire business success and personal growth.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this episode of Business Growth Talks, host Mark Hayward engages in a riveting conversation with Tariq Johnson, an accomplished entrepreneur who has triumphed in the world of franchising. Tariq shares his inspiring journey from a string of unsuccessful startup attempts to becoming a prominent figure in the franchise industry. The discussion explores his personal transformation, the pivotal role of resourcefulness in entrepreneurship, and the lessons learned through his diverse experiences. Discover how Tariq's encounter with a friend led to his epiphany about franchising and set him on the path to success.Throughout the episode, Tariq delineates the evolution of his leadership style and the strategic decisions that fueled his business growth. The conversation delves into the value of sales and marketing, overcoming shiny object syndrome, and pursuing progress over perfection. Key insights reveal Tariq's approach to handling challenges in team building and operations, underscoring the importance of embracing each business phase's distinct challenges and innovations. Furthermore, Tariq offers valuable strategies for budding franchisees, emphasizing the significance of hiring and empowering a capable team.Key Takeaways:Resourcefulness is central to solving business problems and is critical for entrepreneurial success.Franchising provided Tariq with a structured model, which helped him fully execute business strategies and achieve success.Consistency, compounded effort, and willingness to persist despite challenges are vital components of thriving businesses.Embracing sales and marketing is crucial for business growth; operational efficiencies can be refined over time.Effective leadership involves delegating tasks, trusting your team, and focusing on personal growth and development.Resources:Franchise Empire: franchiseempire.comYouTube Channel: Search for "Tariq Johnson" on YouTube for insights into franchising.LinkedIn: Connect with Tariq Johnson by searching his profile on LinkedIn.Book Referenced: "The 21 Irrefutable Laws of Leadership" by John MaxwellTune in to the full episode for an enlightening discussion with Tariq Johnson, as he reveals essential strategies and insights into franchising and entrepreneurship. Stay tuned to Business Growth Talks for more inspiring stories and actionable business adviceSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this engaging episode of Business Growth Talks, host Mark Hayward tackles a pressing question for many entrepreneurs and business owners: should you rely on organic content or opt for paid ads to grow your business? Mark dissects this topic with precision, focusing heavily on strategies for LinkedIn, but also touching upon Facebook, Instagram, and TikTok. The episode dives deep into the merits and drawbacks of both organic and paid strategies, giving listeners a comprehensive overview of how each approach can impact their business growth.The episode highlights the strengths of organic content, emphasizing its role in building credibility and lasting value, especially on platforms like LinkedIn. Mark explains that organic growth allows for relationship-driven engagement, resulting in long-term business success. Conversely, he also explores the fast-paced world of paid ads, underlining its potential for rapid reach and precise targeting. By breaking down the benefits and challenges of each approach, Mark offers a balanced perspective to help entrepreneurs decide which strategy aligns best with their business goals and budget.Key Takeaways:Building Credibility with Organic Content: Organic content fosters trust and establishes authority, essential for long-term business success.Platform Dynamics: Each social media platform, from LinkedIn to TikTok, has unique characteristics that influence the effectiveness of organic and paid strategies.Paid Ads Offer Rapid Reach: Paid advertising provides quick visibility and allows for targeted engagement, crucial for driving immediate results.Balancing Strategies: Combining organic and paid strategies can amplify overall effectiveness, using organic to build foundations and paid to scale rapidly.Adaptability to Algorithms: Understanding and adapting to each platform's algorithm is crucial for maximizing reach and engagement in both organic and paid approaches.Resources:Visit the Business Growth Talks channel for more episodes: Business Growth TalksConnect with Mark Hayward on LinkedIn: Mark Hayward LinkedInExplore social media strategies on platforms like LinkedIn, Facebook, Instagram, and TikTok as discussed in the episode.To gain deeper insights and explore the intricate balance of using organic content and paid ads to grow your business, we encourage you to listen to the full episode. Stay tuned for more inspiring discussions and expert strategies on Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this enlightening episode of Business Growth Talks, host Mark Hayward sits down with Alexander Harmsen, a prominent figure in the tech and finance industries. Known for his role in reinventing wealth management through Portfolio Pilot, Harmsen shares his journey and insights into leveraging AI for financial optimization. The discussion traverses Harmsen's experiences, from his early endeavors with NASA and founding Iris Automation to his visionary work with Portfolio Pilot, capturing the essence of using technology to solve real-world problems and enhance financial decision-making.The episode delves into the intricacies of AI in the financial sector, with Harmsen shedding light on how Portfolio Pilot integrates advanced AI models to provide personalized financial advice. By analyzing diverse data sets and historical financial trends, the platform offers proactive strategies tailored to individual needs, challenging the traditional financial advisory landscape. Through key insights, Harmsen details the importance of execution in business innovation and the value of turning curiosity into impactful ventures. This episode is a must-listen for entrepreneurs and investors interested in harnessing AI for strategic financial growth and understanding the future of investment advisory services.Key Takeaways:Alexander Harmsen's journey from working on AI systems for NASA to creating a democratized financial advisory tool with Portfolio Pilot highlights the power of technology in transforming industries.Portfolio Pilot uses AI to offer unbiased financial advice by analyzing user portfolios and identifying optimization opportunities, democratizing access to hedge fund-level strategies.AI's most significant contribution to finance is in personalization and proactive advice, a key point Harmsen emphasizes over mere computational tasks like data analysis.Harmsen underscores the significance of coupling vision with tangible daily actions, a practice that has driven the success of both Iris Automation and Portfolio Pilot.The episode dissects the financial advisor industry's landscape, illustrating the discrepancy between traditional services and what AI-driven platforms can offer.Resources:Portfolio Pilot WebsiteAlexander Harmsen on Twitter: @AlexHarmEmbark on this insightful journey of innovation and financial strategy by diving into the full episode. Stay tuned for future episodes of Business Growth Talks, where we continue to explore the fascinating intersections of technology and entrepreneurship.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this insightful episode of "Business Growth Talks," host Mark Hayward delves into the critical but often overlooked tool for small business success: KPIs, or Key Performance Indicators. In this discussion, Mark emphasizes the transformative power of KPIs, illustrating how they provide clarity, direction, and control for business leaders striving to make informed decisions. By understanding and effectively implementing KPIs, entrepreneurs can move beyond guesswork to drive focused growth and improve business outcomes.The episode unravels 15 practical truths about KPIs, beginning with the idea that without KPIs, business growth becomes purely speculative. Mark discusses various crucial metrics—such as revenue, profit margins, cost per customer, and retention rates—and how these indicators can serve as early warning systems for potential business pitfalls. He explains how high-growth founders often concentrate on three to five key metrics that align with their growth goals, allowing for effective prioritization and data-driven decision-making. Listeners are encouraged to make KPIs a central part of their strategic planning, thereby ensuring consistent progression and better resource allocation.Key Takeaways:KPIs as Strategic Tools: Using KPIs shifts business growth from guesswork to strategic, measurable actions, enabling better awareness and control over business outcomes.Prioritizing Key Metrics: Most successful businesses focus on a handful of essential KPIs such as profitability, customer acquisition cost, and retention rates to guide their decisions.Early Warning Signals: KPIs offer early detection of potential issues like declining lead conversions, allowing for timely interventions before problems escalate.Aligning Teams with KPIs: Whether working solo or with a team, aligning everyone's efforts around key KPIs promotes accountability and ensures cohesive action toward growth targets.KPIs Beyond Finances: Consider tracking non-financial metrics such as brand engagement and customer satisfaction to gain a holistic view of business health.Resources:Visit Business Growth Talks to sign up for Mark Hayward's newsletter for additional insights and behind-the-scenes content.For a comprehensive understanding of how KPIs can revolutionize your business strategy, listen to the full episode. Stay tuned to "Business Growth Talks" for more practical insights and expert advice to elevate your entrepreneurial journey.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this engaging episode of Business Growth Talks, host Mark Hayward sits down with John Basford to explore the transformative power of curiosity in both business and personal leadership. As an operations expert, John provides in-depth insights into optimizing businesses by identifying and eliminating inefficiencies, sharing his unique perspective backed by his experience in law and philosophy. With his recent and upcoming literary contributions, "The Curious Leader" and "The Co-Parenting Secret," John brings a wealth of knowledge about innovation in leadership and parenting post-divorce.Throughout the discussion, John underscores the importance of adopting a curious mindset and how it can break down barriers to growth within organizations. Using anecdotes and personal experiences, he illustrates how businesses can streamline operations and embrace change by fostering a culture of curiosity among their leadership and teams. His approach melds the practicalities of operations management with the philosophical underpinnings of questioning and challenging norms, offering listeners actionable strategies to propel their businesses forward and enhance their leadership skills.Key Takeaways:Curiosity as a Superpower: John emphasizes that curiosity helps overcome fear and habits that inhibit innovation and growth.Operational Audits: He explains how auditing operations can uncover hidden inefficiencies, leading to optimized performance.Cultural Change vs. Operational Change: John outlines the distinct challenges and approaches required for cultural versus operational transformations.Leadership Alignment: The successful alignment of leadership decision-making processes is critical for organizational efficiency and growth.Personal Growth: John shares insights into personal development and overcoming self-doubt as one progresses in their career.Resources:John Basford's Consulting Firm: Think LateralJohn Basford's Personal Website: John BasfordBook: The Curious Leader (Contact to get a free PDF of the first chapter by texting 'Chapter' to 33777 in the US)Upcoming Book: The Co-Parenting Secret (tentatively set for release in mid-2025)This insightful conversation with John Basford offers listeners a profound understanding of how cultivating curiosity can drive business success and personal growth. Tune in to the full episode to delve deeper into these strategies and prepare for more enlightening discussions on Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this episode of Business Growth Talks, host Mark Hayward welcomes back Paul Kirch, a seasoned entrepreneur and business strategist, known for founding Boss Academy and innovating the Askology method. This conversation dives deep into Paul's journey, from beginning Boss Academy as a radio show to its evolution into a thriving coaching community today. The discussion further explores how Askology flips traditional sales methods on their head by focusing on the power of asking the right questions.Paul Kirch shares insights into the transformation of Boss Academy, detailing its original mission and how it has grown into a supportive ecosystem for coaches and business leaders. The episode highlights the importance of purpose-driven growth and the role of authenticity in building meaningful business relationships. Paul also talks about his efforts in environmental conservation through his involvement with Evertrene, making Boss Academy not just a business hub, but a community with a conscience. The episode concludes on a high note by discussing future ambitions and the exciting prospects for Askology in fostering better sales practices.Key Takeaways:Askology Method: A sales framework that focuses on the power of asking the right questions to unlock deeper insights and solutions in business negotiations.Evolution of Boss Academy: From its origins as a radio show to a coaching community, Boss Academy has centered on supporting entrepreneurs by fostering connections and learning opportunities.Community Impact: Boss Academy involves its members in meaningful initiatives such as tree planting with Evertrene, integrating social responsibility with business growth.Sales with Empathy: The modern sales approach Paul advocates emphasizes empathy and curiosity as critical components to understand client needs genuinely.Future Prospects: Plans to scale Askology and integrate AI in sales strategies signal ambitious growth ambitions for Paul Kirch and his endeavors.Resources:Paul Kirch on LinkedInBoss AcademyAskology MethodEvertrieneThis episode is a must-listen for entrepreneurs, sales leaders, and anyone interested in innovative business strategies. Tune in to gain valuable insights and stay tuned for more enlightening content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this episode of "Business Growth Talks," host Mark Hayward delves into the powerful concept of the 80/20 rule, also known as the Pareto Principle. This principle suggests that a small percentage of actions or inputs often lead to a majority of results or outcomes. Mark emphasizes how this rule can be applied to various areas of a business, from client management to marketing strategies, in order to enhance efficiency and accelerate growth.Mark explores the origins of the Pareto Principle and outlines its significant impact across different sectors and time periods. He encourages business leaders to identify the 20% of activities that drive 80% of their business results. By highlighting this critical fraction, Mark provides actionable insights on optimizing client relationships, streamlining marketing efforts, and prioritizing tasks to maximize time and energy. “Scaling a business is not about doing more,” Mark notes, “it's about doing less, but doing it much better.”Key Takeaways:The 80/20 rule, or Pareto Principle, indicates that a minority of efforts often lead to the majority of results, applicable in various business scenarios.Identify your top 20% of clients who generate the most revenue and nurturing them can significantly enhance business growth.Streamline marketing efforts by focusing on the platforms and content that already drive the majority of leads and engagement.Protect your time by focusing on high-value activities and delegating or automating low-value tasks for increased productivity.Conduct an 80/20 audit to evaluate and sharpen business strategies, simplifying or scaling elements as necessary for growth.Resources:Mark Hayward on LinkedInMark's website: podcastintroduction.comEncouraged by the enlightening themes of this episode, listeners are invited to delve deeper by tuning inSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this insightful episode of Business Growth Talks, host Mark Hayward delves into an engaging conversation with Deidre Tshien, the dynamic CEO of Capsho. As an expert in turning audio and video content into effective marketing assets, Deidre shares her journey from working in hospitality to successfully launching a tech startup. Throughout the episode, listeners gain valuable insights into her entrepreneurial mindset, resilience, and strategies for building successful businesses. Her candid reflections on navigating challenges and leveraging AI for content marketing make this episode a must-listen.This episode touches on Deidre's early career ambitions shaped by her upbringing in a culturally diverse setting in Australia. She discusses navigating her career path, starting multiple businesses, and ultimately finding her niche with Capsho by creatively using AI technology. Listeners will discover how Deidre honed her resilience and adaptability, key to her evolution as a servant leader in the tech world. With captivating anecdotes and lessons from her entrepreneurial experiences, including dealing with setbacks and financial challenges, Deidre provides both tactical and philosophical insights into driving business growth in a competitive landscape.Key Takeaways:Resilience and Adaptability: Navigating entrepreneurship requires resilience, open-mindedness, and the ability to learn from mistakes.Strategic Use of AI: Deidre leverages AI in Capsho to empower entrepreneurs by turning complex audio and video content into manageable marketing assets effectively.Navigating Setbacks: Addressing entrepreneurial failures and learning from them can pave the way for future successes.The Role of Partnerships: Effective business growth often involves strategic partnerships and leveraging complementary services.Content as a Foundation: The significance of content in building visibility and achieving business growth cannot be overstated.Resources:Capsho WebsiteSocial Media: Deidre Tshien on Facebook and LinkedInExplore the profound insights of this episode as Deidre Tshien opens up about her path from the corporate world to leading a tech company. Join us on Business Growth Talks for more inspiring conversations with entrepreneurs navigating the complexities of building impactful businesses in today's world. Don't miss out on future episodes of this engaging podcast!Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this captivating episode of Business Growth Talks, host Mark Hayward sits down with Cris Zimmerman, a distinguished entrepreneur and investor, to dissect the less visible aspects of entrepreneurship. Known for his adventurous mindset, Zimmerman has built a formidable business empire, ranging from real estate to healthcare, all while maintaining an unyielding focus on legacy and the broader impact of his ventures. As he shares his journey, listeners will gain insights into his fascinating transition from being a lawyer to a successful global entrepreneur driven by the challenge of building something enduring.Through engaging dialogue, the episode dives into the core ideas of adventure and mindset, two pivotal elements guiding Zimmerman's journey through founding 20 companies across the globe. As an ardent student of history, particularly intrigued by the Medici family, Zimmerman offers a unique perspective on power dynamics, legacy building, and long-term success. This rich narrative is interwoven with practical advice for modern entrepreneurs seeking significance beyond mere business success. Zimmerman's profound reflections and Hayward's insightful probing bring forward strategies that listeners can leverage to scale their businesses and create a lasting impact.Key Takeaways:Mindset as a Cornerstone: Cris Zimmerman highlights how having a resilient and adventurous mindset is essential for overcoming the challenges faced by entrepreneurs.Learning from History: Zimmerman is deeply inspired by the Medici family and uses historical learnings to influence his approach to power and legacy in the business world.Investment Strategy: He sheds light on his strategies for real estate and beyond, emphasizing long-term investment and the importance of not leading risky investments solo.Building Community: The Medici Global Ventures initiative focuses on forming a community of like-minded business owners who value long-term impacts and learning from history.Family and Legacy: The episode delves into Zimmerman's views on legacy, positioned not just as material inheritance but as deeper values and relationships.Resources:Medici Global Ventures WebsiteCris Zimmerman's book: "Get Your House in Success: Principles Based on the Love of Cosimo de Medici" (Note: Currently not sold, available through events)Medici Legacy Community InformationEngage with this episode to transform how you conceptualize business growth and legacy building, inspired by the principles of historical prominence. Stay tuned for more invigorating episodes from Business Growth Talks that delve into the heart of entrepreneurship.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this engaging episode of Business Growth Talks, host Mark Hayward welcomes Brad Eisenberg, a leading expert in business scalability, to dive deep into the intricacies of growing a business. Brad shares his journey, from his groundbreaking start with We Bike to his pivotal role as COO at Green Newit. His unique approach is not just about hustling and hard work but focuses on meticulous execution through building systems and structures. Through personal anecdotes and professional insights, Brad offers invaluable advice for businesses struggling to unleash their potential.Brad emphasizes the importance of making oneself replaceable to advance, a counter-intuitive strategy crucial for growth. He discusses the key moments in his career, including the highs and lows of his ventures. Throughout the episode, listeners gain insight into the core elements of Brad's success – identifying operational inefficiencies and building bespoke solutions to accommodate growth. Central to the discussion is the idea that successful businesses are defined not just by innovation, but by robust operational architecture and strategy, setting the stage for sustainability and success.Key Takeaways:Execution Over Ideation: Brad stresses that success in business is more about execution through systems and structures than merely great ideas and hard work.Making Yourself Replaceable: To grow and succeed, one must ensure their role can be replaced, allowing personal and organizational advancement.Understanding Business Models: Identifying who benefits most from your product or service is crucial in honing a sustainable business model.Growth Stages and Scalability: Brad outlines the four pillars essential for scalability: traction, profit, capacity, and innovation, emphasizing the importance of solving bottlenecks and building effective operational infrastructures.Operational Efficiency: Strategic use of operations and process optimization can lead to the scalability of a business, impacting both the top and bottom lines positively.Resources:Brad Eisenberg on LinkedInBe Lean - WebsiteTo truly delve into the wealth of insights shared in this episode, make sure to listen to the full conversation. Stay tuned for more engaging content from Business Growth Talks, where you'll find invaluable strategies to propel your business forward.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textGet ready to dive deep into the world of live podcasting and digital marketing with Jeff Revilla, founder of PDUDI Live. In this engaging episode of Business Growth Talks, hosted by Mark Hayward, Jeff delves into his journey of transitioning from digital marketing to pioneering a new concept with his podcast theater, PDUDI Live LLC, in Pittsburgh. With his extensive background at Small Auto Group, where he spearheaded a strategy resulting in millions of organic views, Jeff shares insights into the evolution of his career and the founding of his current venture.Throughout the episode, Jeff explores the transformation of podcasts into live events, bridging the gap between virtual and physical audiences. The conversation highlights Jeff's unique approach to empowering creators, his views on creativity as a business mindset, and the intricacies of engaging a live audience. With upcoming projects like "My Guest Tonight with Jeff Revilla," and key lessons from his entrepreneurial journey, listeners gain valuable insights into the challenges and triumphs of scaling a niche entertainment platform.Key Takeaways:Jeff Revilla emphasizes the importance of creativity in business, describing it as managing creativity and pushing the limits of what's possible.Transitioning from digital marketing to launching a live podcast theater was driven by Jeff's passion for engaging audiences directly and creating community-centered entertainment.The PDUDI Live LLC model allows podcasters to host live events with minimal financial risk by sharing ticket sales 50/50, making it accessible for creators at all stages.By integrating live streaming with in-person events, PDUDI Live expands the reach and engagement of live podcasts, offering unlimited virtual attendance.Jeff's new show, "My Guest Tonight with Jeff Revilla," promises engaging content featuring unique, eclectic stories and talents, highlighting the creative potential of live podcasting.Resources:PDUDI Live LLCJeff Revilla on LinkedInBookings for "My Guest Tonight with Jeff Revilla" and other events at PDUDI LiveTune in to this insightful episode to learn more about Jeff Revilla's entrepreneurial journey and strategies for leveraging live podcasting as a dynamic medium for audience engagement. Stay connectedSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textIn this insightful episode of Business Growth Talks, Mark Hayward dives into the essential framework for building a powerful personal brand in 2025. With the ever-growing digital landscape and competitive marketplace, Mark emphasizes that personal branding is not a luxury but a necessity for business growth. The discussion centers around practical strategies, common misconceptions, and actionable insights into developing a brand that stands the test of time.Mark sets the stage by defining what a personal brand truly means—how it is the perception others have based on your online and offline presence. He underscores the importance of trust over mere visibility and the impact a personal brand can have beyond the company logo and website. Mark highlights significant examples, comparing followers of company brands versus personal brands, showcasing how leaders like Elon Musk and Mark Zuckerberg have wielded their personal brands effectively. He also discusses the portability and compounding effects of a strong personal brand, and why it's crucial for a diverse range of professionals—from startup founders to board members.Key Takeaways:Building a personal brand is essential for standing out in a crowded market and establishing trust, which is critical for business growth.A personal brand transcends a company's brand, offering emotional connections and long-term leverage through portability and consistency.Mark outlines a practical framework: clarifying positioning, choosing consistent content themes, focusing on specific platforms, and telling authentic stories.Visual and verbal consistency, along with leveraging proof like testimonials and collaborations, are key to building and maintaining credibility.Personal brands should evolve over time, adapting to new skills, audiences, and shifting goals, while maintaining transparency with followers.Resources:For further insights and strategies discussed in this episode, explore the following:Mark Hayward's Business Growth Talks ChannelLinkedIn for B2B businesses: LinkedInPlatforms for creators: Instagram and TikTokLong-form storytelling: YouTubeDon't miss out on the full episode as Mark Hayward unfolds practical strategies and insights on building your presence, pipeline, and authority. Stay tuned for more enriching content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textJoin host Marc Hayward in an insightful episode of Business Growth Talks with special guest Robin Waite, an illustrious figure in the business coaching sphere known for pioneering the Fearless Business coaching accelerator. In this engaging dialogue, Robin shares his journey from running a digital agency to helping business owners conquer their fears and scale their operations effectively. Dive into discussions on overcoming burnout, the relevance of fixed versus growth mindsets, and strategies to transition from hourly-based pricing to productized service offerings for optimal business success.As the conversation unfolds, Robin emphasizes the importance of adopting a growth mindset to tackle challenges in entrepreneurship. He draws on personal anecdotes to illustrate the arduous path of business ownership and reveals how employing deliberate strategies can lead to enhanced revenue and personal freedom. The episode delves into Robin's transformative journey—having navigated significant career turning points like selling his agency amid burnout and utilizing his expansive knowledge to empower others through Fearless Business. Enriched with themes of innovation and resilience, this episode serves as a comprehensive guide for budding entrepreneurs seeking sustainable growth strategies.Key Takeaways:The distinction between fixed and growth mindsets is crucial, with a growth mindset focusing on solving problems through open-ended questioning and innovation.Robin's Fearless Business accelerator helps businesses shift from hourly billing to productized services, enabling professionals to enhance value and double their income.Burnout is a reality in entrepreneurship, but it's possible to avert it by prioritizing self-care and recognizing early signs.Building a community through group coaching can significantly amplify client success rates and foster a supportive entrepreneurial environment.Testing new business strategies within a 90-day framework allows entrepreneurs to identify what works and focus efforts on those endeavors that truly yield results.Resources:Fearless Business Website: Fearless BusinessOnline Business Startup: AmazonTake Your Shot: AmazonRich Litvin's Podcast and The Prosperous Coach: WebsiteExplore this insightful conversation on navigating the complexities of business growth. Engage with strategies, experiences, and transformative advice from industry experts like Robin Waite. Stay connected for more episSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Send us a textWelcome to another insightful episode of Business Growth Talks with Mark Hayward. This week, our guest is sales guru Eric Shulman, the brains behind Truth Based Selling—a methodology designed to enhance sales conversations with honesty and client-focused clarity. During the episode, Eric shares his rich journey from a music store family business to becoming a towering figure in the world of sales training. His foundational belief is that authentic communication and truthful interactions are pivotal in making sales processes more effective and building lasting client relationships.In this episode, Eric Shulman digs into the realities of scaling a business and the pivotal role of sales in this journey. Through SEO-focused insights, Eric explains how entrepreneurs can harness the power of effective communication and authentic client interaction in sales strategies. The conversation touches on essential concepts like diagnosing before prescribing, nurturing client relationships, and the importance of knowing when to pivot in business ventures. Eric's innovative ideas challenge traditional sales norms and advocate for strategies that make sales a client-centric, ethical process. Listen to Eric as he shares compelling anecdotes and actionable advice that promise to enrich your business acumen.Key Takeaways:Truth Based Selling emphasizes genuine communication and problem-solving over aggressive sales tactics, making interactions more client-focused and less adversarial.Diagnosing before prescribing is critical; understanding a potential client's needs and challenges should always precede offering solutions.Embrace entrepreneurial spirit by betting on oneself and pivoting when necessary, which can turn ideas into successful business ventures.Communication psychology plays a significant role in sales. Understanding behavioral cues and emotional triggers can enhance how sales professionals engage with potential clients.Legacy in sales involves positively impacting clients' lives by ethically helping them solve their problems, thereby creating long-lasting professional relationships.Resources:Eric Shulman's Website: Consultants Can SellSandler Training: Sandler TrainingBook Reference: "Games People Play" by Dr. Eric BerneListeners are encouraged to tune into this content-rich episode to glean actionable insights tailored for anyone passionate about elevating their sales strategy or business. Stay connected for more episodes featuring transformative discussions with seasoned industry experts.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this riveting episode of Business Growth Talks, host Mark Hayward welcomes media mogul and entrepreneur David Wolf to share insights from his multifaceted career in audio production and business development. With a solid foundation in music and media, David reveals the strategic mindsets and core philosophies that have driven his success, including his innovative work at Audiovita Studios and ventures such as Media Capital Ventures.Throughout the conversation, David discusses the convergence of passion and profitability, emphasizing the importance of aligning personal interests with commercial endeavors. He delves into the unique challenges businesses face in the podcasting arena and highlights the transformative potential of AI in media production. The episode concludes with David's reflections on leadership evolution, underscoring the significance of empowering teams and fostering impactful relationships within the creative industry.Key Takeaways:The integration of personal passion with business objectives is crucial for sustainable success and satisfaction.Audiovita Studios bridges the gap between content creation and market expansion, especially for business-centric podcasts and nonfiction audiobooks.Effective podcasting should start with clear objectives, whether for prospecting, branding, or audience engagement, before considering monetization strategies.AI is rapidly transforming media production, offering efficiencies but posing challenges that require careful consideration and adaptation.Leadership evolves with experience; empowering teams and embracing the creative contributions of others can enhance both individual growth and enterprise success.Resources:Audiovita Studios WebsiteDavid Wolf's Email: dwolf@autovita.comLinkedIn: Search for David Wolf on LinkedInMichael Gerber's book, "The E Myth"AI Voice Tech company: 11 PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Property Investing RoadmapProperty expert Damian Collins explores strategies for building your property portfolio.Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this high-impact episode of Business Growth Talks, Mark Hayward sits down with Simon Severino, founder of Strategy Sprints and author of the bestselling book by the same name. With over 21 years of experience and 1,600 companies served, Simon brings an incredible depth of wisdom on how to accelerate growth, simplify strategy, and transform businesses through systems thinking and agile sales processes.Simon opens up about what a true business mindset means to him—seeing business as a holistic, adaptive system that must always serve the outside world. He shares his unique perspective on strategy as a living, evolving process, and explains why even solopreneurs need a CEO meeting with themselves every week.Throughout the episode, Simon walks us through how his sprint-based strategy model evolved from a personal practice into a globally-scaled franchise. You'll hear how weekly cycles replaced traditional annual planning, why every business must focus on the buyer's psychology, and how companies can drastically shorten their sales cycles and increase pricing power with the right tools and systems in place.He also talks about his transition from academia to entrepreneurship, how teaching remains at the heart of his work, and why his upbringing—rooted in a love of books and bold experimentation—shaped his values today. From his first solo strategy meetings to leading a global remote team, Simon shares the exact practices that helped him grow, stay focused, and deliver consistent results for his clients.Simon reveals the importance of metrics with meaning, the power of standing out in your market, and how his clients—ranging from solopreneurs to Google—build scalable, sellable businesses using his 274 proprietary tools. He also shares how a daily focus on mindset, presence, and physical wellbeing helps him manage setbacks, stay creative, and lead with energy.You'll hear real-world examples, including a case study of how one IT consultancy skyrocketed their pipeline and sales by narrowing their offer and ideal client. Simon also opens up about the evolution of his leadership, how he's built a life of freedom and purpose through entrepreneurship, and why he has no plans to sell—because he's already living the life he'd choose as a billionaire.This episode is full of insight, frameworks, and powerful mindset shifts for any founder, consultant, or service-based business owner looking to grow faster, work smarter, and build a business that truly serves both clients and lifestyle.Highlights from the conversation include:Why your business must serve the whole, not the partsHow to run a strategy meeting—even if you're a solopreneurThe psychology of sales and how to optimize for trust and easPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Welcome to Business Growth Talks, the podcast that explores the real challenges of growing a business and how to overcome them. Hosted by Mark Hayward, this show is designed for entrepreneurs who feel stuck, overwhelmed, or unsure of their next steps. Each episode features real-world strategies from successful entrepreneurs who have navigated obstacles, boosted revenue, and built stronger, more profitable businesses.In this episode, Mark speaks with Jodi Hume, founder of At The Core and a trusted advisor to business owners. With over 18 years of experience, Jodi specializes in on-call decision support, helping leaders tackle growth challenges, leadership dilemmas, and acquisitions. As a third-generation entrepreneur and former COO of a fast-scaling firm, she brings firsthand insight into high-stakes decision-making and overcoming decision fatigue.Jodi shares her unique perspective on the business mindset, explaining how some aspects are hardwired while others can be learned. She emphasizes the importance of agility in thinking, the necessity of comfort with uncertainty, and how leadership decisions require both strategic and emotional intelligence. She also discusses how corporate life can create a false sense of security compared to the responsibility and control of entrepreneurship.To learn more about Jodi Hume and her work, visit AtTheCore.com, where she offers resources and opportunities to connect. Don't forget to subscribe and follow Business Growth Talks for more insightful conversations. If you found value in this episode, please consider leaving a review—it helps us grow and bring in more top-tier guests. Thanks for tuning in!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Welcome to Business Growth Talks, the podcast that tackles the tough realities of growing a business. I'm Mark Hayward, and if you're feeling stuck, overwhelmed, or unsure of your next steps, you're in the right place. Every week, we bring you real strategies that successful entrepreneurs have used to overcome challenges, boost revenue, and build stronger, more profitable businesses.In this episode, I sit down with Karen Evers, a seasoned HR leader with 25 years of experience in corporate America. In 2022, she founded Human Smarts, a fractional HR consultancy helping startups and small businesses navigate talent strategy, culture, compliance, and payroll. Karen specializes in financial services and partners with CPA firms, investment advisors, and insurance brokers to provide white-glove HR support. Her people-first approach ensures businesses can scale without the burden of managing HR alone.What You'll Learn in This Episode: Karen shares insights on the importance of a business mindset and how it shapes success. She discusses her transition from corporate America to running her own business, highlighting the challenges small businesses face with HR and how to overcome them. She explores the power of aligning work with passion to avoid burnout and why difficult conversations are essential for business growth. Karen also explains how businesses can move from generalist roles to specialized teams, the benefits of white-glove HR support, and the role of referrals in business growth. Additionally, she provides valuable insights on scaling a business while maintaining high-quality service.Key Takeaways:Having a strong business mindset is essential for HR professionals.Burnout isn't about how much you work; it's about whether you're aligned with your purpose.Difficult conversations, especially around hiring and firing, are crucial for growth.Small businesses often struggle with compliance, drama, and productivity – all of which HR can address effectively.The right networking and referrals can be the best marketing strategy for a service-based business.Scaling a business requires balancing revenue, profitability, and building the right team.Resources & Mentions:Who Not How by Dan Sullivan & Dr. Benjamin HardyDare to Lead by Brené BrownStart With Why by Simon SinekGrit by Angela DuckworthThink Again by Adam GrantConnect with KarenHealth Supplement Business MasteryGrow your dietary supplement D2C eCommerce business. Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this in-depth conversation, host Mark Hayward sits down with Alan Versteeg—an engineer turned sales management expert and co-founder of Growth Matters International. Alan shares his personal journey from engineering to mastering sales, the critical importance of mindset in business, and actionable strategies for scaling a company while ensuring that your business works for you, not the other way around.Key Discussion Topics:The Business Mindset:How to ensure that your business serves you instead of owning you.The evolution from working in your business to having your business work for you.Sales Techniques & Strategies:The importance of relevance on sales calls using the “initial value promise” approach.How to overcome the “feature advantage benefit avalanche” by setting context and establishing credibility from the very first interaction.Understanding the role of the reticular activating system in filtering sales pitches.Building & Leading a Team:Transitioning from a one-person operation to building a management layer.The significance of hiring—especially the first hire (Alan's executive assistant)—to free you up for growth.Embracing leadership without losing your entrepreneurial passion.Learning from Failure:Alan's candid recounting of past bankruptcies and the lessons learned about cash flow, legal advice, and the importance of building demand before product creation.How overcoming failures has been essential in developing a resilient and growth-focused mindset.Global Business Growth:Strategies for expanding internationally—even when you're not physically in the target country.Leveraging technology (like Zoom) for meaningful global conversations and maintaining the value of face-to-face interactions when needed.Quickfire Insights:Best decision: Hiring an executive assistant.Best advice received: “Treat this as a profession and keep studying it.”Regrets, proud moments, and a peek into Alan's personal life (from his top math mark to his karaoke skills).What legacy means: Measuring life by the eulogy and the impact you leave on others.If you found this episode insightful, be sure to subscribe and follow Business Growth Talks for more real strategies from successful entrepreneurs. You can also connect with Alan Versteeg on LinkedIHealth Supplement Business MasteryGrow your dietary supplement D2C eCommerce business. Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of Business Growth Talks, Mark Hayward sits down with Daryl Bates-Brownsword, a business succession and exit planning specialist. Daryl shares his insights on helping business owners maximize the value of their companies and transition on their terms. With over 20 years of experience building multi-million turnover international businesses, Daryl provides a wealth of knowledge on strategy, leadership, and business scalability.What You'll Learn in This Episode:✅ The importance of having an exit strategy from the very start of your business.✅ The five stages of business exit planning and why 55% of business exits are unplanned.✅ How to ensure your business is exit-ready to attract buyers and maximize valuation.✅ The key inflection points in business growth and how to overcome common scaling challenges.✅ Different exit strategies, including selling to employees, hiring a CEO, and selling to a larger company.✅ Why being too involved in your business can hurt its valuation and how to delegate effectively.Resources & Links:
In this episode of Business Growth Talks, host Mark Hayward sits down with Kyle Mealy, the founder and CEO of Next Level Revenue. Kyle helps small and mid-sized B2B businesses ($1M–$10M revenue) achieve predictable, profitable growth through fractional Chief Revenue Officer (CRO) services. With experience scaling businesses across industries—including martial arts schools and digital marketing agencies—Carl shares his expertise in sales, marketing, and revenue strategy.This conversation is packed with insights on business mindset, revenue modeling, and leadership growth. Kyle breaks down his unique Revenue Cascade model, explains why sales and marketing must be fully integrated, and shares how he grew a martial arts school from $500K to $1M and a digital agency from $3M to $7M.Key Takeaways1. The Business Mindset: Growth & AbundanceKyle defines a business mindset as growth-oriented and abundance-focused—giving more than you take.He shares how his wife's confidence in his abilities helped him overcome scarcity thinking when launching his business.2. Overcoming Scarcity & Stepping Into EntrepreneurshipRaised with the belief that stability matters more than risk, Kyle had to break free from a corporate mindset.He shares how his wife's support helped him take the leap into entrepreneurship and build a successful revenue-focused business.3. How to Reverse Engineer Business GrowthKyle introduced his Revenue Cascade Model, which helps businesses track and optimize every step of the customer journey.The secret to scaling: Know your numbers, analyze conversion rates, and make data-driven decisions.At his martial arts school, he predicted revenue within $3K accuracy using his formula.4. Why Most B2B Companies Get Marketing & Sales WrongMarketing and sales should never be separate silos—they need to work together for sustainable revenue growth.Common Mistakes:Hiring a marketing agency without accountability.Expecting sales teams to succeed without a solid marketing foundation.Setting unrealistic revenue goals without data to back them up.5. The Future of Sales & Marketing: Thought LeadershipModern B2B buyers make 70% of their decision before talking to a salesperson.Businesses should focus on education, thought leadership, and omnichannel engagement.Kyle's marketing stack includes:LinkedIn content & outreachSEOPodcasts & speaking engagementsReferral networks & event sponsorshipsEmail marketing & Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of Business Growth Talks, host Mark Hayward sits down with Stoy Hall, the CEO and founder of Black Mammoth, a company dedicated to financial literacy, inclusivity, and holistic wealth management. Stoy shares his insights on building a modern family office, the importance of financial education, and how mindset and community play a pivotal role in achieving wealth.Key Discussion Points:Introduction to Stoy Hall: CEO and founder of Black Mammoth and Calla Capital, host of The No BS Wealth Podcast.The Concept of Modern Family Office: How Stoy's approach differs from traditional wealth management.Financial Literacy vs. Financial Education: Why understanding money isn't enough—action is key.The Impact of Childhood Financial Trauma: How early money experiences shape financial behaviors.Social Media as a Financial Education Tool: Why Stoy shifted from in-person workshops to digital content.The Role of Community in Wealth Building: How building strong networks supports financial success.Biggest Financial Mistakes and Lessons Learned: Stoy's personal $85,000 loss and what it taught him about investing.Taxation Debate: Is tax a moral issue, or just a legislative one?Risk Appetite & Business Decisions: How Stoy assesses risk and why he shut down a hedge fund.Future Goals: Expanding the modern family office model and growing financial literacy awareness.Resources & Links:Stoy Hall's Website: Black MammothPodcast: No BS Wealth PodcastSocial Media: @StoyHall on all platforms (except Reddit!)If you enjoyed this episode, please subscribe and follow Business Growth Talks to stay updated on the latest strategies and insights to grow your business. Also, take a moment to connect with Stoy and learn more about financial literacy and wealth management!Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of Business Growth Talks, host MarK Hayward embraces a deep dive into the fascinating world of body language with returning guest David Schneer. This episode is a must-listen for entrepreneurs and business leaders looking to understand the unspoken cues that can significantly impact business relationships and negotiations. David's expertise opens a window into the intricate layers of non-verbal communication, often unperceived but integral to authentic interaction and efkeftive management.Mark and David delve into how understanding body language can transform business dynamics, revealing insights beyond spoken words. They discuss the common myths surrounding body language, the significance of micro-expressions, and how tools like body language can facilitate better negotiations and disclosures during conversation. The conversation highlights the necessity of this skill set in developing authentic, trust-based interpersonal connections in business environments, and how such knowledge is crucial for anyone looking to enhance their communication strategy for better engagement and negotiations.Key Takeaways:Understanding body language is essential for recognizing the true emotions behind words and is not aimed at manipulation but at deeper understanding.Recognizing micro-expressions can aid significantly in negotiations and revealing true sentiments without manipulation.Misinterpretations like equating crossed arms to blocking behavior can lead to incorrect judgments; context is key in body language interpretation.Tools such as observing gravity-defying behavior or changes in proxemics can reveal a person's comfort level, which is crucial in any business setting.Building rapport through mirroring non-verbal cues can naturally elevate communication and trust.Resources:Merrill Research: Company WebsiteBook: "Backbone: A BodyMind Breakthrough!" by Dr. David SchneerRecommended Book: "What Everybody is Saying" by Joe NavarroTune into the full episode to unravel deeper insights from David Schneer and learn how mastering body language can elevate your business acumen. Subscribe to Business Growth Talks for ongoing episodes filled with expert advice and insights into the entrepreneurial world.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of Business Growth Talks, host Mark Hayward engages with Joe Mindak, a dynamic entrepreneur behind The Connective and Nolodex. Joe shares his insights into the development of his networking platform, which focuses on creating opportunities for businesses to grow through efficient and meaningful connections. Throughout the conversation, Joe elucidates his journey from establishing a magazine to co-founding a sophisticated software company, underscoring the significance of consistency and perseverance in business growth.Listeners will gain rich, actionable insights on the importance of leveraging networking to combat business challenges and seize opportunities. Joe discusses the innovative approach of Nolodex, which incentivizes referrals within business networks — a game-changing element that not only streamlines networking but also creates a new revenue stream for its users. This conversation provides in-depth knowledge into Joe's entrepreneurial paradigm, illustrating how strategic networking and software solutions can propel businesses to new heights.Key Takeaways:Consistency Beats Inconsistency: The importance of sticking with a business model and objective long enough to witness successful outcomes.Networking for Success: Joe Mindak's platform, Nolodex, focuses on incentivizing networking referrals, changing the paradigm of professional connections.The Value of Persistence: Continuously pursuing business amidst challenges and rejections strengthens one's odds of success.Leverage Your Network: Effective business growth can be stimulated by understanding and utilizing your existing network of contacts for introductions and collaborations.Risk-taking in Entrepreneurship: Entrepreneurial success often requires calculated risks and investments in innovative solutions, as demonstrated by the journey of Nolodex.Resources:Nolodex Website: No specific URL given, but interested listeners can visit Nolodex for more information.Joe Mindak on LinkedIn: Find Joe Mindak's professional profile on LinkedIn under "Joe Mindak".Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this engaging episode of Business Growth Talks, host Mark Hayward speaks with Mark Graban, a noted authority on lean management and continuous improvement. With his extensive experience that spans industries such as healthcare and manufacturing, Mark Graban shares insights into fostering a culture of learning and improvement in corporations large and small. His journey from corporate life to consultancy offers eye-opening revelations about the power of entrepreneurship and the challenges and rewards of continuous improvement strategies.The conversation delves deep into the concept of a business mindset, emphasizing the significance of mission, purpose, and the human element in corporate environments. Mark Graban provides invaluable perspectives on the importance of engaging employees at all levels to improve processes, safety, and patient care, particularly within healthcare organizations. Through the lens of personal growth and adaptability, the discussion highlights how embracing change and addressing challenges thoughtfully can lead to enhanced profitability and long-term success. This episode is a treasure trove for anyone keen to understand the critical balance between people and profits within the corporate sphere.Key Takeaways:Business Mindset and Purpose: Successful business growth requires a mindset focused on more than just revenue; it involves a strong connection to mission and purpose.Continuous Improvement Strategies: Engaging all employees in problem-solving and innovation leads to sustained business success and improved workplace culture.Role of Leadership: Effective leadership calls for building relationships and fostering environments where frontline employee insights are valued and implemented.Adapting Lean Methodologies: The lean approach, originating in manufacturing, can be successfully adapted to other sectors like healthcare to enhance efficiency and care.Personal Development Journey: Mark Graban's transition from corporate roles to consultancy is an inspiring example of following passion and driving impactful change across industries.David C Barnett Small Business and Deal Making M&A SMBI discuss buying, selling, financing and managing small and medium sized businesses...Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this engaging episode of Business Growth Talks, host Mark Hayward discusses with Rob Levin the significant impact of strategic talent sourcing and the transformative potential of having an assistant for business growth. Rob, who co-founded Work Better Now, shares his journey from being a CPA to becoming an entrepreneur, revealing the challenges he faced and the lessons learned along the way. The episode delves into the evolving nature of business culture, the critical need for growth, and how companies can thrive by leveraging offshore talent from Latin America. Rob also elaborates on his business philosophy—prioritizing people over profit, and how this mindset has led to the success of his ventures.The conversation highlights the importance of designing a company culture intentionally, the competitive advantages of hiring virtual assistants, and the distinction between offshoring and outsourcing. Rob passionately argues that focusing on core company values and effective onboarding processes can significantly contribute to business productivity and employee satisfaction. His insights into using non-traditional marketing strategies, such as leveraging community ties for business growth, provide valuable takeaways for entrepreneurs looking to scale effectively. Through Rob's experiences and strategies, listeners can gain actionable advice to navigate their business growth challenges with confidence and foresight.Key Takeaways:Strategic Talent Sourcing: Offshoring talent from Latin America can save businesses 50-65% compared to equivalent U.S. hires, offering access to skilled, dedicated workforce for diverse roles.Importance of Company Culture: Establishing a strong, intentional culture is crucial for employee retention and satisfaction, with a focus on growth and the well-being of the workforce.Value of Assistants: Hiring an assistant for both professional and personal tasks can significantly enhance a business owner's productivity and work-life balance.Effective Onboarding: A well-structured onboarding process is essential to integrate new hires successfully, impacting their engagement and long-term retention.Non-Traditional Marketing: Exploring community-based and referral-based marketing strategies can drive business growth more effectively than traditional advertising methods.Resources:Learn more about Work Better Now: workbetternow.comDavid C Barnett Small Business and Deal Making M&A SMBI discuss buying, selling, financing and managing small and medium sized businesses...Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of Business Growth Talks, host Mark Hayward welcomes seasoned entrepreneur Colin Hirdman to delve into the complexities and strategies behind successful business growth and LinkedIn engagement. Hirdman's entrepreneurial journey began right out of college, and over the years, he has co-founded Monkey Island Ventures and ventured into various sectors, notably launching the innovative Rainmaker service. This platform aids users in expanding their LinkedIn presence, generating leads, and authentically boosting sales.Colin Hirdman emphasizes the importance of entrepreneurial optimism, perseverance, and strategic networking through LinkedIn. He advocates for authentic engagement and educational content as fundamental approaches to leveraging LinkedIn effectively. The discussion navigates through the nuances of building meaningful connections and the transformative impact LinkedIn Live streams can offer for B2B marketers. Mark and Colin also explore the intersections of personal growth, leadership evolution, and entrepreneurial resilience, ultimately underscoring the pivotal role these elements play in achieving long-term success in business.Key Takeaways:Authentic Engagement: Genuine interactions and educational content on LinkedIn cultivate meaningful connections and long-term business relationships.LinkedIn Strategies: Utilize Sales Navigator for audience building and experiment with LinkedIn Events and Live streams to enhance brand reach and lead generation.Entrepreneurial Mindset: Optimism and perseverance are critical to overcoming challenges and succeeding as an entrepreneur.Adaptability in Business: Evolving with market demands and integrating automation into business models can lead to scalable successes.Leadership Growth: Balancing patience, empathy, and pragmatism shapes effective leadership and fosters a supportive entrepreneurial environment.Resources:RainmakerColin Hirdman on LinkedInFor more insights and strategies on leveraging LinkedIn for business growth and to deepen your understanding of effective entrepreneurial practices, listen to the full episode. Stay tuned for more enlightening content from Business Growth Talks, where each episode equips you with actionable strategies for thriving in business.Dark Mode with John CoyleThe first ever comedy podcast for entrepreneurs, marketers, and creatives.Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this captivating episode of Business Growth Talks, host Mark Hayward welcomes Chris Jennings, an esteemed business consultant and author, who delves into the intricacies of scaling a business through effective communication and sales strategies. With a rich background in business development and an entrepreneurial spirit, Chris shares his journey from a corporate career to founding his own successful consultancy firm. Highlighting the significance of aligning purpose, passion, and potential to achieve a resilient business mindset, Chris delves into the art of communication as a vehicle for business growth.Throughout the episode, Chris emphasizes the vital role of referrals and client retention in sustaining business success. Listeners will gain insight into the strategies that Chris employs with his clients to foster authentic relationships and drive sales. Furthermore, this episode explores the challenges sales teams face, common pitfalls, and how leaders can evolve to emphasize team success over personal achievements. Chris also touches on the importance of public goals, risk assessment, and the value of peer-to-peer accountability, offering a comprehensive glance into the rhythms of successful entrepreneurship.Key Takeaways:Chris Jennings advocates for a business mindset rooted in the intersection of purpose, passion, and potential.Building authentic customer relationships and leveraging referrals can significantly enhance business growth.Practicing skills in safe environments and providing relatable, authentic communication methods are essential for overcoming fear and lack of confidence.Diversifying prospecting approaches and developing a user-friendly sales playbook can prevent common sales pitfalls.Embracing peer-to-peer accountability and maintaining alignment with personal goals are vital components of leadership and personal growth.The Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this insightful episode of Business Growth Talks, host Mark Hayward interviews Angela Frank, a growth advisor with extensive experience scaling health and wellness startups. Hayward and Frank explore the nuances of marketing and growth strategies for health and wellness businesses, leveraging Angela's expertise and proven methods. They delve into how marketing and sales teams can synergize for optimal results, ways to achieve sustainable business growth, and the importance of clearly understanding customer journeys and acquisition costs.Health and wellness industry expert Angela Frank shares her journey from starting an e-commerce business to becoming a sought-after growth strategist, helping major companies like 23andMe. This episode unpacks her approach to marketing ecosystems and her views on risk-taking in business. Discover the significance of a diversified marketing strategy and how Angela applies artistic skills to data-driven decisions for significant outcomes. Her insights into maintaining financial discipline and the importance of personal empowerment in her health-related work offer readers valuable lessons in entrepreneurship and business growth.Key Takeaways:Growth Mindset: Angela emphasizes the need for a business mindset that is rooted in curiosity and growth, allowing entrepreneurs to learn from both successes and failures.Health and Wellness Passion: Her work is driven by a commitment to empowering individuals through health and wellness, reinforced by strategies that align with her clients' authentic missions.Marketing and Sales Alignment: Effective communication between sales and marketing leads to successful business strategies, significantly improving lead generation and conversion rates.Diverse Ad Strategies: Relying on a single marketing channel can be risky; Angela advocates for diversified marketing campaigns to ensure stability and growth.Personal Management Styles: Tailoring management stylesThe Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this engaging episode of Business Growth Talks, host Mark Hayward sits down with Tim Branyan, a successful entrepreneur and former USAF combat veteran, to explore his journey in business and entrepreneurship. Tim shares insightful lessons learned from his experiences in leading three different ventures to successful exit strategies, including his work in custom software development and brand consultancy. The conversation delves into Tim's current role with the Indiana Small Business Development Center, where he helps budding entrepreneurs navigate the challenges of starting and growing a business.Throughout the episode, Tim emphasizes the importance of having a business mindset centered around problem-solving and service. He discusses how his military background helped him develop the discipline and adaptability essential for entrepreneurial success, leveraging those skills to identify and seize business opportunities. Tim also provides candid insights into his personal journey, revealing how his faith has shaped his approach to business and personal fulfillment. This episode offers valuable wisdom for anyone looking to enhance their entrepreneurial journey or gain a deeper understanding of what it takes to build a successful business.Key Takeaways:Entrepreneurial Mindset: Tim highlights the significance of adopting a problem-solving mindset focused on service in order to thrive in business.Military to Business: Tim's military experience taught him adaptability and attention to detail, crucial skills for navigating entrepreneurial challenges.Success and Fulfillment: Success is a moving target, and personal fulfillment should be aligned with one's definition of purpose and success.Support and Growth: Tim's role at the ISBDC demonstrates theThe Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
On this episode of Business Growth Talks, host Mark Hayward welcomes seasoned business coach Steve Preda to delve into transforming businesses through systemized frameworks. With a storied career starting in Hungary with investment banking, the episode explores Steve's journey to the US, facing challenges of adapting business strategies, and his evolution into a prominent coaching figure. The conversation provides entrepreneurs with actionable insights into scaling businesses through well-designed processes, strategies, and mindset shifts necessary for elevating company performance and market standing.In an engaging exchange, Steve shares his philosophical and practical grounding in aiding business growth using Summit OS and Strategy OS frameworks. He emphasizes the crucial role of building systems and cultivating leadership to drive organizational and financial growth. The episode also dives into how 'business mindset' can directly affect a company's success and the importance of having robust team dynamics comparable to a harmonious jazz ensemble. Steve's perspectives are particularly anchored in his personal experiences and transformative client stories, making this episode rich with pragmatic wisdom and valuable business coaching concepts.Key Takeaways:Embrace a 'business mindset' focused on growth rather than merely navigating the business landscape complacently.Successful growth relies on structured systems, coherency, and a team culture that can execute and evolve with business challenges.Differentiation in business strategy involves understanding and leveraging unique activities and overcoming constraints to build competitive moats.Delegation empowers teams to maximize leadership effectiveness, akin to operating as 'mini-CEOs.'Transition from startup to growth stage necessitates building scalable systems and processes that can absorb and amplify business momentum.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Join Mark Hayward as he engages in a comprehensive discussion with Collin Graves, CEO of North Labs, in this episode of Business Growth Talks. Delve into the intricacies of the cloud data analytics world as Collin shares his experiences and insights, from the military to entrepreneurship. This episode focuses on understanding the importance of capital allocation within business growth, Collin's specialization in scaling businesses, and how data analytics is revolutionizing manufacturing and industrial organizations.Discover how North Labs is transforming businesses by offering consultative data solutions designed to streamline operations and improve decision-making. Collin discusses the pioneering steps he took by embracing cloud technology long before it became a staple, and how his methodologies are fostering efficiency and growth in manufacturing and industrial sectors. This episode is rich with insights into capital allocation, leadership evolution, and the role cloud and data analytics play in modern business landscapes.Key Takeaways:Capital Allocation as a CEO's Role: Collin emphasizes the importance of viewing a CEO's primary function as a capital allocator for driving business growth.Specialization in Scaling: Collin admits his preference for tackling the scaling phase over the initial start-up phase, focusing on systematic growth and process development.Impact of Cloud Data in Manufacturing: North Labs is helping manufacturers improve efficiency and reduce waste through predictive analytics and a single source of truth in data systems.Leadership Evolution: Collin discusses his journey from a military background to leading a tech company, emphasizing delegation and proactive problem-solving.Environmental Concerns with Data Centers: The episode highlights the ecological impact of expanding cloud infrastructure and the potential pivot to nuclear energy for sustainable solutions.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of Business Growth Talks, host Mark Hayward engages with Darren Saul, a dynamic entrepreneur excelling in podcasting, recruitment, and photography. Darren shares his journey of discovering podcasting as a transformative business development tool and how he has turned it into a thriving consultancy, coaching others to achieve similar results. The episode explores Darren's entrepreneurial mindset, emphasizing the importance of curiosity, failing fast, and continuous growth.Darren delivers invaluable insights on using podcasts as a marketing strategy, highlighting its potential for creating abundant marketing content and strengthening brand awareness. He stresses the importance of creativity in monetizing podcasts and offers practical advice for balancing time and resources among multiple business ventures. The discussion also dives into the significance of podcast content promotion and identifying the right audience, be it local or global. The episode hosts a thoughtful reflection on the future of podcasts in the era of AI and technological advances, ensuring this conversation remains relevant for business-minded listeners looking to leverage podcasting opportunities.Key Takeaways:Leveraging podcasts can be a powerful tool for content creation and brand building, offering extensive repurposing potential across multiple media forms.A business mindset rooted in curiosity and a willingness to embrace failure drives entrepreneurial growth and innovation.Successful marketing through podcasts requires strategic audience targeting and building a coherent promotion plan to avoid being a "best-kept secret."Creativity in podcast monetization can involve offering premium content, selling merchandise, or collaborating with relevant brand sponsors.Balancing entrepreneurship involves risk management, maintaining passion, and evolving strategies to adapt to technological advancements like AI.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this engaging episode of the Business Growth Talks podcast, hosted by Mark Hayward, listeners are introduced to Elona Lopari, the dynamic CEO and founder of Life School. Mark and Elona delve into the multifaceted world of entrepreneurship, especially focusing on how businesses can thrive during the growth stage marked by rapid development and escalating customer bases. Elona shares her journey and insights, pulling from her rich experience as a seasoned Fortune 500 executive, on how business mindset is foundational to navigating challenges, whether in sales, HR functions, or expanding market reach.Elona Lopari emphasizes the significance of a purpose-driven business approach, highlighting the blend of operations, leadership, and personal development as crucial components of entrepreneurship. She shares her story of immigrating to the US from Albania, her rise through the corporate ranks at Walgreens, and eventual transition into entrepreneurship with the creation of Life School. Her insights into building a holistic business strategy that aligns with personal values offer listeners a nuanced perspective on sustainable growth and the importance of aligning business operations with a deeper mission.Key Takeaways:Mindset is Key: Elona Lopari stresses the importance of having a clear business vision and purpose connected to one's values to drive strategic actions and avoid overwhelm.Transitioning to Entrepreneurship: Her story of moving from a structured corporate world to entrepreneurship highlights the importance of listening to one's inner voice and aligning personal goals with business objectives.Holistic Business Approach: Addressing both the business and personal development aspects are critical for CEOs to lead purpose-driven companies without losing their vision.Balancing Growth and Lifestyle: Elona advises business owners to align their business growth strategies with personal life stages and lifestyle preferences to avoid burnout.Legacy and Impact: Emphasizing the importance of leaving a positive impact and legacy, Elona discusses her approach to creating lasting change through intentional actions and leadership.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this engaging episode of the Business Growth Talks podcast, host Mark Hayward dives into a multifaceted conversation with Jonathan Green, an AI consultant and prolific author. Jonathan's journey through academia to building a thriving online business is both compelling and instructive. The episode unpacks the transformative role of AI and automation in business, revealing how these technologies can create more efficient processes and generate significant growth. With a narrative that includes personal anecdotes and professional insights, this episode is packed with lessons for anyone interested in entrepreneurship and AI.Jonathan discusses his unique perspective on the business mindset, stressing the importance of treating every venture seriously and avoiding the pitfalls of the "side hustle" mentality. He shares valuable insights on utilizing AI and automation to achieve a four-day workweek and keep businesses running smoothly even under duress. His approach to overcoming life's hurdles, which involves viewing setbacks as opportunities, is a recurring theme that underpins his success story. The conversation also touches on Jonathan's family life and residence on a tropical island, painting a vivid picture of personal and professional harmony.Key Takeaways:Adopt a business mindset by treating every idea or venture as a genuine business opportunity, focusing on the returns of your time and money.Effective use of AI and automation can help you work smarter, allowing more time for personal life while maintaining productivity.Communicate your business endeavors freely to generate opportunities and accountabilities.Your career should be guided by active, strategic decisions rather than waiting for serendipity.In business, it is crucial to create systems and processes that work, ensuring any solutions provided genuinely benefit clients.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this intriguing episode of "Business Growth Talks," host Mark Hayward delves into the world of the DiSC behavioral assessment tool, a strategic framework utilized to interpret leadership styles and enhance team performance. The DiSC model examines four primary personality traits—Dominance, Influence, Steadiness, and Conscientiousness—offering leaders profound insights into their strengths and areas requiring improvement. Mark elaborates on each trait, discussing their implications on leadership and team dynamics.Dominance is characterized by assertive, goal-driven individuals like Steve Jobs and Margaret Thatcher, who excel in decisive leadership roles. Influence, exemplified by figures such as Richard Branson and Tony Robbins, is centered around communication and motivation. Steadiness, personified by Mother Teresa and Mahatma Gandhi, emphasizes patience and cooperation. Lastly, Conscientiousness, seen in leaders like Bill Gates and Albert Einstein, values precision and analytical thought. The episode underscores the importance of self-awareness and adaptability in leadership, promoting the DiSC model as a valuable resource for crafting effective management strategies.Key Takeaways:The DiSC model is a powerful tool for understanding leadership styles, categorizing them into Dominance, Influence, Steadiness, and Conscientiousness.Leaders with a Dominance style are efficient decision-makers but need to incorporate empathy and active listening.Those with an Influence style thrive in inspirational roles, benefiting from structured planning to enhance effectiveness.Steadiness is crucial for maintaining harmony and requires adaptability for growth in dynamic environments.Conscientious personalities bring accuracy and focus but must balance their analytical nature with flexibility for practical application.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this compelling episode of Business Growth Talks, host Mark Hayward delves into the fascinating world of qualitative market research with guest David Schneer, CEO of Merrill Research. Schneer presents his innovative approach, leveraging nonverbal intelligence and AI to transform the way corporations launch products and orchestrate their strategic communications. His latest book, "Backbone," serves as both a guide to essential market research traits and a deeply personal narrative of overcoming adversity following a career-altering spinal injury.The conversation intricately unpacks Schneer's unique perspective, advocating for a people-centered business mindset over a strict bottom-line focus. He emphasizes the crucial role of qualitative versus quantitative research, underscoring the importance of understanding consumer needs beyond cold statistics. Schneer also highlights the significance of emotional intelligence within leadership and details how nonverbal cues can offer profound insights into customer satisfaction and product potential. The episode serves as a rich resource for entrepreneurs looking to sharpen their leadership skills or refine their research methodologies.Key Takeaways:Empathy in Leadership: Understanding and responding to employee and customer emotions can significantly influence business success.Nonverbal Intelligence: Recognizing and correctly interpreting nonverbal cues can enhance qualitative research insights and customer understanding.Qualitative vs. Quantitative Research: Effective product development requires balancing qualitative depth with quantitative breadth in research practices.Resilience and Grit: Personal resilience and professional perseverance are central themes in thriving both in life and business.Importance of Market Feedback: Gathering and interpreting customer feedback can prevent costly missteps in product development.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this exciting episode of the Business Growth Talks podcast, host Mark Hayward sits down with Peter Schroeder, a former DJ and tech pioneer who transitioned from spinning records to pioneering a cloud phone system for businesses. Peter shares his unique journey from Denmark to LA and how his early influences shaped his multi-faceted career. As a former DJ known as DJ Pete Fox, Peter brings an eclectic mix of experiences that have taught him invaluable lessons in business growth, especially in scaling a technology company with limited resources.Throughout the episode, Mark and Peter dive deep into the mechanics of running and growing a business using SEO, the transition from DJing to founding Telzio, and how to compete against industry giants without external investment. Peter emphasizes the long-term value of SEO over paid advertising and shares insights into his company's target customer base. The conversation also explores the importance of a supportive work environment, maintaining employee satisfaction, and the strengths that ADD brings to the entrepreneurial mindset.Key Takeaways:Business Mindset: Success in business is not just about passion but also about turning ideas into profitable ventures.SEO Strategies: Long-term investment in SEO can be more beneficial than immediate paid advertising for sustainable growth.Employee Engagement: Creating a supportive and enjoyable work environment retains talent and builds a strong company culture.Sales and Marketing: Prioritizing inbound sales and optimizing the customer journey can lead to higher conversion rates.Adaptability and Learning: Utilizing ADD as a superpower can lead to deep dives and extensive knowledge in areas of passion.How To Come Up With A $19M Skincare Idea In A WeekThe unobvious benefits of having no experience in business when setting up a new startup Listen on: Apple Podcasts SpotifySupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
In this episode of the Business Growth Talks podcast, host Mark Hayward welcomes Feras Alhlou, a seasoned entrepreneur and business mentor, to discuss his extensive journey in entrepreneurship and business growth. Feras Alhlou shares his insightful experiences from starting as a hardware engineer to transitioning into the business world, founding multiple companies, and ultimately selling his digital marketing firm to a major global player, Dentsu. Mark and Feras delve into the intricacies of developing a business mindset, emphasizing execution and the importance of balancing planning with action.Feras offers practical advice on scaling businesses, focusing on the transition from small business services to high-revenue corporate clients. The conversation also highlights the critical facets of financial management, talent retention, and building a growth-oriented company culture. Feras stresses the significance of doing thorough market research, maintaining profitability, and being ready to pivot when necessary. Throughout the episode, Feras's passion for giving back to the community through mentoring and supporting nonprofits is evident, reflecting his belief in the value of service and generosity.Key Takeaways:Execution Over Ideas: Feras underscores the importance of execution, stating, "I'm big on getting stuff done. I'm big on execution."Risk and Growth: Emphasizing calculated risk-taking, Feras shares, "You have to take some bold action. You got to go and explore the market, talk to maybe bigger companies than you're used to."Delegation for Scalability: Discussing growth, Feras mentions, "If you want to scale, you got to delegate, you got to hire, you got to bring others to do the things that you were doing."Importance of Market Research: Feras points out, "Do your due diligence. Do some market research. Look who else is offering this service."How To Come Up With A $19M Skincare Idea In A WeekThe unobvious benefits of having no experience in business when setting up a new startup Listen on: Apple Podcasts SpotifySupport the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this episode of Business Growth Talks, host Mark Hayward delves into the journey of Sean Tepper, the visionary behind Tikr, a state-of-the-art stock screener and education platform. Sean discusses the founding principles of Tikr, inspired heavily by Warren Buffett's investment strategies, and how he transformed an Excel sheet into a leading fintech company serving thousands globally. This episode is rich with insights into scaling processes, strategic market expansion, and effective financial management, making it a must-listen for aspiring investors and budding entrepreneurs alike.Throughout the conversation, Sean emphasizes the essence of having a robust business mindset, suggesting that the ultimate goal should be creating a profit center while serving people. Sean reflects on his personal upbringing, attributing high integrity and strong ethical values imparted by his parents as vital to his leadership style. The discussion travels through the intricacies of Tikr's stock rating system, which simplifies the decision-making process for investors using a color-coded traffic light system. Moreover, Sean sheds light on the benefits of incorporating artificial intelligence to minimize research time and streamline investing decisions, ultimately amplifying return on investments.Key Takeaways:Business Mindset Essentials: Sean stresses the importance of viewing a business as a profit center and the necessity to remove emotional biases to maintain its growth.Investment Strategies: Tikr leverages data-driven insights and a traffic light rating system (green, orange, red) to guide investors on when to buy or sell stocks.Technological Integration: The platform incorporates AI to distill complex financial data into concise and actionable insights, dramatically reducing research time.Leadership Principles: High integrity and delivering on promises are essential traits that Sean attributes to his upbringing, significantly influencing his business strategies.Customer-Centric Development: Sean emphasizes listening to customer feedback rigorously to drive product innovation and ensure the platform's relevance and efficiency.How To Come Up With A $19M Skincare Idea In A WeekThe unobvious benefits of having no experience in business when setting up a new startup Listen on: Apple Podcasts SpotifySupport the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this episode of "Business Growth Talks," host Mark Hayward delves into the profound impact of COVID-19 on businesses worldwide and the crucial lessons learned during the pandemic. With the onset of COVID-19, businesses faced unprecedented disruptions, compelling them to adapt swiftly to a volatile environment. Mark breaks down the top ten business lessons from the pandemic that are essential for thriving in the post-pandemic world.Mark highlights the significance of business continuity and crisis preparedness, emphasizing how many organizations were caught off guard by the pandemic. He discusses the need for robust risk management strategies and flexible operational plans to ensure business sustainability during crises. The episode also explores the accelerated digital transformation, illustrating how businesses that embraced digital tools were better equipped to navigate the disruptions. Mark emphasizes the importance of agility, innovation, and customer-centric strategies in an uncertain business landscape.Key Takeaways:Strengthening Business Continuity and Crisis Preparedness: The pandemic underscored the necessity for businesses to have robust crisis management and adaptability plans in place.Acceleration of Digital Transformation: COVID-19 accelerated the shift towards digital business models, making digital transformation a critical aspect of business success.Supply Chain Diversification: The pandemic revealed vulnerabilities in global supply chains, highlighting the need for businesses to diversify their suppliers and increase transparency.Remote Working as a Business Strategy: The shift to remote working, initially a temporary solution, has evolved into a viable long-term strategy that enhances productivity and cost savings.Importance of Employee Well-Being and Customer-Centricity: Focusing on employee well-being and adopting customer-centric strategies proved vital for maintaining morale and business continuity during the pandemic.Support the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this enlightening episode of Business Growth Talks, host Mark Hayward dives deep into the world of digital marketing with Brandon Leibovitz, the founder of SEO Optimizers. With a professional journey that began in 2007, Brandon shares his insights into how the digital marketing landscape has evolved and how businesses can leverage SEO, social media, and content marketing to boost their online presence and drive growth.Throughout the conversation, Brandon offers a wealth of knowledge on the challenges businesses face in SEO today, the impact of AI on digital marketing, and the importance of building trust through content and social proof. He discusses the effective use of backlinks, the balance between organic and paid advertising, and the strategic role of remarketing. Further marketing with Brandon Leibovitz, the founder of SEO Optimizers. With a professional journey that began in 2007, Brandon shares his insights into how the digital marketing landscape has evolved and how businesses can leverage SEO, social media, and content marketing to boost their online presence and drive growth.Throughout the conversation, Brandon offers a wealth of knowledge on the challenges businesses face in SEO today, the impact of AI on digital marketing, and the importance of building trust through content and social proof. He discusses the effective use of backlinks, the balance between organic and paid advertising, and the strategic role of remarketing. Furthermore, he highlights the nuanced influence of social media and the ongoing evolution of SEO practices in the face of rapidly changing technologies.Key Takeaways:SEO Fundamentals: Building authority through quality backlinks and the importance of a well-structured website for Google rankings.AI and SEO: The evolving role of AI in content creation and its current limitations due to accuracy issues and AI hallucinations.Social Media Strategy: Integrating social media efforts to support SEO by building trust and enhancing the user experience.Remarketing Importance: Utilizing remarketing to maintain engagement with website visitors and turning leads into conversions.Mentorship and Growth: The value of having a mentor to navigate business growth and avoid common pitfalls, he highlights the nuanced influence of social media and the ongoing evolution of SEO practices in the face of rapidly changing technologies.PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this captivating episode of Business Growth Talks, host Mark Hayward engages in an enlightening conversation with Katherine McCord, the dynamic founder of Titan Management. Katherine delves into her unique journey of establishing a pioneering firm that excels in universal workplace design and people operations. With Titan Management, Katherine has championed inclusion and innovation, creating workplace programs that cater to diverse needs and drive tangible results. Through the lens of her neurodiverse background, Katherine shares invaluable insights into developing sustainable and inclusive work environments, emphasizing the significance of mission alignment, a growth-oriented mindset, and effective leadership.Katherine touches on a myriad of crucial topics including the importance of a mission-driven business mindset, effective communication in management, and the broad-spectrum application of inclusion practices. Highlighting her own neurodiversities, Katherine illustrates how they have served as strengths in her career and underscores the transformative power of embracing diverse perspectives in the workplace. Listeners will gain actionable advice on innovating hiring processes, improving onboarding experiences, and fostering an inclusive company culture that supports every employee, regardless of their background or abilities.Key Takeaways:Mission-Driven Mindset: Focus on delivering to clients, driving growth, and maintaining integrity and innovation in business processes.Universal Workplace Design: Implement policies and practices that cater to the diverse needs of all employees, enhancing productivity and satisfaction.Inclusive Communication: Develop skills in turning off ego responses, fostering curious and open dialogues to resolve conflicts and misunderstandings.Effective Hiring and Onboarding: Streamline hiring processes and invest in comprehensive onboarding to ensure new employees feel welcomed and valued from day one.Leveraging Neurodiversity: Recognize and utilize the strengths that come from neurodiverse backgrounds to benefit the organization as a whole.The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts SpotifySupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this captivating episode of Business Growth Talks, host Mark Hayward sits down with the extraordinary Mike Handcock. They delve into the nuances of maintaining a business mindset, the potent combination of resilience and creativity, and how travel can enrich one's personal and professional life. Mike shares compelling stories from his career, offering invaluable insights into the world of entrepreneurship, public speaking, and the profound impact of mentoring and leadership. This episode is a rich source of wisdom for anyone looking to elevate their business acumen and personal growth.Throughout the discussion, Mark and Mike explore how the Circle of Excellence Group, a unique organization aimed at empowering entrepreneurs and leaders, has evolved. Mike elaborates on the various levels of engagement available, from books and online courses to one-on-one coaching. They also discuss the pivotal role of the Global Speakers Federation in shaping the speaking industry and the undeniable value of live events over virtual interactions. As Mike recounts his experiences and learnings, listeners are treated to a treasure trove of actionable advice and life lessons.Key Takeaways:Business Mindset: Mike defines a business mindset as the ability to think creatively and find ways to move ideas forward rather than focusing on obstacles.Travel and Creativity: Traveling not only broadens one's horizons but also fosters creativity and helps in maintaining a positive, solution-oriented mindset.Circle of Excellence Group: Offers a comprehensive range of services from books and online courses to personalized coaching, all designed to help entrepreneurs reach their full potential.Power of Live Events: Despite the rise of virtual meetings, live events remain crucial for genuine engagement and effective learning.Intuition in Business: Trusting one's intuition and leveraging network strength are essential for making decisive business decisions.The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts SpotifySupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this episode of Business Growth Talks, host Mark Hayward sits down with Alan Lazaros, a business coach, consultant, and speaker dedicated to helping others achieve success and fulfillment. The conversation dives deep into the essential aspects of a business mindset, exploring how passion, purpose, and profit should align to make the world a better place. Alan discusses his personal journey, including a life-altering car accident that propelled him into the realm of self-improvement and coaching.Alan shares his unique insights into balancing success and fulfillment, drawing from his experiences and several years of coaching. Highlighting the pitfalls of seeking immediate monetization and emphasizing the significance of brand-building and long-term commitments, Alan underscores the necessity of patience, consistency, and genuine value creation in business. He also touches on managing a global team, utilizing technology for seamless operations, and the importance of community in scaling a business.Key Takeaways:Business Mindset: Alan emphasizes the importance of aligning passion with a purpose to generate profit, making a lasting impact on the world.Journey over Destination: Monetization shouldn't be the immediate goal. Building a brand and community takes time and patience.Bucket Framework: Alan introduces his four-bucket framework to help individuals assess their success and fulfillment, crucial for personal and professional growth.Managing a Global Team: Effective use of technology like Google Sheets and WhatsApp for communication and metric tracking in a remote environment.Core Values: Consistency, humility, and a fThe Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts Spotify PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward
In this enriching episode of Business Growth Talks, Mark Hayward discusses the vital topic of taking a holiday and its importance for business owners and entrepreneurs. Broadcasting from his own vacation in the south of France, Mark breaks down why stepping away from the daily grind can recharge your mental and physical batteries, provide fresh perspectives, and ultimately lead to better decision-making and higher productivity.Mark elaborates on multiple benefits of taking a break, such as reducing stress levels to prevent burnout, enhancing creativity through new experiences, and the value of strategic planning away from your usual environment. The episode underscores the importance of delegation and how empowering your team during your absence can lead to significant growth. Mark also shares how personal well-being can translate into professional success, making a compelling case for business owners to prioritize their happiness and relationships.Key Takeaways:Mental and Physical Recharge: Taking a holiday helps reduce stress, improve sleep, and provide opportunities for physical activities, which are crucial for maintaining productivity and creativity.Fresh Perspectives: Experiencing new environments and cultures can stimulate creative thinking and lead to valuable breakthroughs for your business.Strategic Thinking: A break from daily routines allows for focused strategic planning, empowering you to think about long-term goals and new strategies for business growth.Empowering Your Team: Delegating tasks while you're away can empower your team and help them grow, ensuring the business runs smoothly without you being a bottleneck.Strengthening Relationships: Quality time with family and friends can solidify personal and professional relationships, providing a strong support neSupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward