Podcasts about experian marketing services

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

On this episode of Digital Marketing Master, Rachael Donnelly, CMO of Experian Marketing Services, emphasizes the importance of building relationships with clients and understanding their business challenges. Join Abby and Rachael as they discuss the game changers in the field today and the need to take a step back from the day-to-day of our own business to consider how it impacts our clients. Rachael also speaks about the challenges of managing a business that has gone through significant transformation.

In this episode, we speak to Rachael Donnelly, the CMO of Experian Marketing Services, a provider of data and insights to help brands have more meaningful interactions with people. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.We cover topics including:Rachael's career path from working in nonprofits, advertising technology companies, a global agency, and ultimately to the CMO role for Experian Marketing ServicesUsing data to generate customer insights as well as targetingBuilding data strategies in the changing privacy landscapeRachael's advice to current and aspiring CMOs Learn more about Rachael DonnellyLearn more about Experian Marketing ServicesLearn more about TapadFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

One of the beautiful things about being a world traveler is that anything is possible. Growing up with limited resources living off of government assistance, I had a lot of stories about how traveling is for rich people. Not being present to well I was spending that money at bars and going out to restaurants with friends and spending it on other things like going out to eat all of the time instead of staying in and cooking for myself(saving money- long term thinking and short term sacrifice). Delayed gratification is key. I realized that every choice has consequences. Am I spending it on fun activities that I love? Am I relating to these breakdowns as problems or as an area of opportunity? It's the same thing just needs a little bit of tweaking to how we perceive things. I realized I could have a bit of both worlds if I selected a job that allows me to travel. I've been blessed to have the privilege of being in Business to Business sales where I get to travel to Warwick, United Kingdom, Berlin, Germany, Las Vegas at CoachHub, Las Vegas for both Experian Marketing Services and LinkedIn Learning Solutions. I'll never forget all of the those beautiful moments where I get to meet so many interesting people from all over the world at the company's dime. The relationships I've built, the memories where I can to go eat fine dining and all of the wonderful conversations I get to have. Since then, I've created enough means to travel twice now to Austin, Texas, for the Sales Success Summit, a podcast community that I've met through looking through podcast recommendations. I've also traveled to Columbus Ohio for the Summit of Greatness and just booked my flight to get there again in person this year. There is something magical about booking a flight and future fulfilled you know it's going to be an awesome time. Does anyone else get nervous/ excited when they are in a new place/ new state/country they haven't been before? The butterflies feelings is great isn't it? I'm sharing with you all of this because I never thought in a million years would I be able to create a life where I can go to Fiji this July and be able to live this life of privilege. Sometimes I feel guilty that I have this secret sauce that not everyone knows about. Yes, millions of people have discovered the Landmark Landmark and millions still haven't. I want to acknowledge for giving me the freedom and peace of mind from completing chapters of my life so that I can be present and truly just create from nothing. I get to create from an empty blank canvas not from what I've done in the past. Journal prompt for you today: What decisions were uncomfortable for you during the moment but have yielded some of the best Return on Investment, ever? Was it the mortgage that seemed too scary, but now you live in a house that you never thought was possible, and your family feels safe and secure? Or was it taking that job that seemed so scary leaving a company where you've cultivated so many incredible relationships? That's how I felt when I left LinkedIn, TriNet, and BountyJobs. Was it spending extra money on a honeymoon that seemed impossible to pay, and you know you will put in some extra elbow to make it work? All of the memories and excellent restaurants that you got to experience. Traveling and watching the sunsets/sunrise on the breath taking beaches. For me, Landmark Worldwide, Next Level Trainings, Accomplishment Coaching, and Tony Robbins have all been extravagant wishes that seemed impossible because of the price tag associated with some of these programs that have yielded a life that I never dreamed possible at the ripe age of 34. What is something you have been putting off or that you will accomplish one day? Visualize how that makes you feel and all of the conversations that needed to be had to make it possible. You can choose a life that comfortable or choose a life that may consist of uncomfortable conversations that led to miracles you never thought was possible. The ball is in your court. =)

In this week's #DataTalk, Genevieve Juillard, President of Experian Marketing Services, chats with us about the future of third-party cookies and how digital identity is used in advertising. Genevieve has held leadership roles across several global markets, and she currently leads Experian Data Quality which provides software and related services to improve enterprise data quality and management. Genevieve walks us through some of the future trends and challenges that advertisers and marketers will face with the impending elimination of third-party cookies, as well as her future vision for Experian Marketing Services since its recent acquisition of TapAd. Genevieve Juillard is the President of Experian Marketing Services, which now includes the recent acquisition of Tapad. Together, these businesses deliver data, technology, and analytical insights to support customer engagement across the lifecycle and help enable advanced advertising strategies while fostering innovation in a privacy-forward way. She also leads Experian Data Quality which provides software and related services to improve enterprise data quality and management. Since joining Experian in 2006, Genevieve has held leadership roles across several global markets, leading joint ventures, overseeing the strategic development of new data assets, heading business expansion, and driving innovation to leverage Experian's proprietary data assets, analytics and software capabilities.

Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identities to build a 360-degree view of customers and deliver them the best experience? Listen to the episode to find out Aimee's views.

“When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior has changed in ways marketers need to know about. Aimee breaks it down this week on the show. Enjoy! About Aimee Irwin Aimee Irwin serves as VP of Strategy and Partnerships at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights How can brands build trust for consumers impacted by COVID-19? “The consumer has to be at the heart of your strategy. There has to be an appropriate value exchange that happens there in terms of the data collected and consumer control.” What are some examples of brands using smart data? Aimee joked that Amazon is a great example but isn’t a great case study as they “collect lots of data from their customers through several interactions.” She then went on to highlight some innovative things Nordstrom and DSW are doing. What’s one thing marketers can do right now to move the needle? Once again, Aimee reminded us all to develop customer-focused strategies. What brand has made Aimee smile recently? She shared a story about how something as simple as a gift card in the mail from American Express made her day. The little things matter. To learn more, go to Audiences @ Experian Marketing Services. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

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For every financial services firm, an effective marketing program is essential for success. So, we are doing something a little bit different with this episode of the podcast, we are bringing on a marketing expert to talk about the state of digital marketing today, what changes are happening and where the industry is going. Our […] The post Podcast 298: Genevieve Juillard of Experian Marketing Services appeared first on Lend Academy.

Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.  

Emad Georgy leads global software engineering, development and product management for Experian Marketing Services in more than 30 countries around the world. At the company's chief technology officer, Georgy and his team developed the architectural framework to enhance and connect natural synergies across Experian’s diverse portfolio of marketing products and best-in- class data services -- the foundation of the Experian Marketing Suite. Prior to joining Experian, Georgy held numerous global software leadership positions in companies such as Wolters Kluwer, Macromedia, ACS and KPMG. In 2013, he was named a Premier 100 IT Leader by Computerworld. Georgy is a frequent speaker at Big Data and software conferences, such as Computerworld’s Data+ conference, Scrum Alliance Gatherings, Better Software conferences and The Big Data Retail forum.

“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast. About Aimee Irwin Aimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights The constant in marketing today? Drawing on her experiences working for both big brands like Experian and AOL and emerging companies, Aimee shared her thoughts on the one constant in spite of all of the big data: “The consumer is at the heart of everything.” We can build on this further with the new data we have at our fingertips. “With mobile, the opportunity is huge.” While mobile has been on the marketing checklist for decades now, the opportunities have gotten richer with the evolution of both consumer data and smartphone technology. Aimee shared examples such as loyalty and advanced tools that help enrich brands' relationships with their consumers. What’s an example of a branding win driven by big data? As a frequent traveler, Aimee spends a lot of time on the Marriott-Bonvoy app. The data based on her travels allows them to share highly relevant mobile messages with her as she’s on the go. What brand has made Aimee smile recently? She shared her experiences with the salad brand Sweetgreen, and how they communicate with her in an authentic, transparent way. To learn more, go to Audiences@Experian. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today.  Under Dean’s leadership, Experian Marketing Services has emerged as the centerpiece of today’s data-fueled revolution in advertising, serving as the common link and trusted data execution partner for the advertisers, agencies, technology vendors and publishers that make up the advertising and marketing technology industry today.  Dean joined Experian in 2011 as Senior Vice President, Global Product Management. During his tenure in that role, Dean led the global expansion of Experian’s extensive marketing data assets and services and invested heavily in the acquisition and compilation of data, lifecycle product management and product innovation which became the foundation of the company’s transition from direct marketing into digital advertising.  Prior to joining Experian, Dean spent ten years in leadership roles at Equifax, most recently serving as Vice President of Corporate Strategic Partnerships where he led a cross-functional team charged with identifying and on-boarding partners. He also served as Vice President, Product Management at Equifax where he led Product Management for Consumer and Credit Marketing. Previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation.  Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron.  Follow Kevin on Twitter at @KevinDean92. This episode is sponsored by Liberty Tax. Learn more about your ad choices. Visit megaphone.fm/adchoices

“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: How does Experian Marketing Services differ from Experian? Why is Addressable TV such a hot topic? How does coordination between TV and other channels improve purchase intent? The truth about cord cutters and the state of the industry. How TV advertising has changed with Addressable TV How exactly does Addressable TV Work? How you can use Addressable TV to track your return on ad spend  

[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier."The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:•    Brad Danaher, Addressable Media Manager, Experian Marketing Services•    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services•    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services Site URL: http://www.thetvoftomorrowshow.comPurchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com

This is absolutely the season of the survey and recent releases by Tapjoy, Experian Marketing Services and MillwardBrown Digital show us when and how we will be using our smartphones during the shopping process this Christmas.