The Next CMO

On this special episode of The Next CMO Podcast, we're pleased to introduce our new host, Scott Todaro. Scott puts former host and Chief Commercial Officer (formerly CMO) of GoTo, Peter Mahoney, in the hot seat as Peter reflects on his extensive career, starting from his unexpected entry into sales at IBM, moving through various executive marketing roles at companies like Nuance and ATG, and eventually founding Plannuh. Peter highlights his experiences with company repositioning, handling multiple acquisitions, and the importance of understanding the business impact of marketing decisions. As Peter transitions back to a leadership role at GoTo, he emphasizes the need for CMOs to align their strategies with broader business goals.

In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.00:02 Introduction to the Podcast00:50 Guest Introduction: Kevin Ford01:47 Understanding Myriad36002:14 Targeting Strategies and Client Segmentation05:53 The Importance of Providing Value to Clients07:39 The Challenges of Keeping Up with Technology13:10 Differentiating Myriad360 in the Market17:07 Leveraging Referrals and Partner Networks20:23 The Role of Events in Client Engagement29:06 Account Based Marketing Strategy32:21 Advice for Current and Future CMOs33:39 Conclusion and Contact Information Learn more about Kevin FordLearn more about Myriad360Follow Peter Mahoney on Twitter and LinkedInLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.Learn more about Gautam MehandruLearn more about IllumioFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry's first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale.Learn more about Don JeterLearn more about Torq.ioFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Stephanie McCarty, CMO of Taylor Morrison. From start to finish, we create a seamless and inspired home building experience for our home buyers because we understand that your home is the most important home we can build.At Taylor Morrison, we work to earn your trust by providing the resources, support and deep industry experience to inspire you, and help you make educated decisions about your most important purchase. It's this trust that earned Taylor Morrison the recognition of being America's Most Trusted® Home Builder for eight years in a row.*We approach each home with a discerning eye, ensuring we select locations and amenities that fit for our homebuyers' lifestyles. We want your home to be a place where you create a lifetime of lasting memories. With more than 100 years of experience building a lifetime of memories for our homebuyers, you can rest assured we'll build the right home for you.Learn more about Stephanie McCartyLearn more about Taylor MorrisonFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day.Learn more about Amanda ReiersonLearn more about AvantFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.Learn more about Jeff FleischmanLearn more about AltimetrikFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.Make sure you check out Glenn's podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operationsLearn more about Glenn BottomlyLearn more about Taylor CorporationFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide. Learn more about Norman GuadagnoLearn more about MimecastFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Dave Carrel, the CMO of Thomson Reuters. Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. Learn more about Dave CarrelLearn more about Thomson ReutersFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri's self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life.Louise walks us through how she took a self-hypnosis brand to the masses.Learn more about Louise TroenLearn more about ReveriFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X's global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client's on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.Learn more about Domenic ColasanteLearn more about 2XFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world's most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World's Most Innovative Companies by Fast Company.Stephanie leads brand strategy, product marketing, and creative for Tinder. Named a “CMO to Watch” by Business Insider in 2022, Stephanie is a uniquely well-rounded marketer who has the rare ability to blend brand strategy, creative excellence, and analytical rigor to drive business results.Prior to Tinder, Stephanie served as Head of Marketing for Match Group's innovation hub +1 Labs, where she launched two top-charting dating apps: Ship, which reached 100K downloads faster than any other dating app, and Stir, the #1 dating app for single parents and one of the top 20 largest dating apps in the U.S.Passionate about solving consumer and business problems, Stephanie built her marketing acumen at PepsiCo, where she developed award-winning creative for Mtn Dew, including 2018's most watched Super Bowl ad, and launched multiple products that grossed more than $100MM in retail sales in their first year.Learn more about Stephanie DanziLearn more about TinderFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to TJ Waldorf, the CMO of 1WorldSync, the leader in Product Content Orchestration. 1WorldSync simplifies the creation and distribution of impactful content that's accurate, consistent and relevant everywhere commerce happens.Learn more about TJ WaldorfLearn more about 1WorldSyncFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Melissa Sargeant, CMO of AlphaSense, a market intelligence platform used by the world's leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, expert calls, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 100. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, and India.Learn more about Melissa SargeantLearn more about AlphaSenseFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms.Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/Learn more about Khurrum MalikLearn more about Integral Ad ScienceFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms.Ana joined AffiniPay from National Instruments, where she also served as the CMO.AffiniPay has been recognized as one of Inc. 5000's fastest growing companies for 10 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, ClientPay, CPACharge, and AffiniPay for Associations. AffiniPay's solutions are trusted by more than 60,000 firms with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.Learn more about Ana VillegasLearn more about AffiniPayFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful.  Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.Learn more about Rowan TonkinLearn more about PlanfulFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.Learn more about David Meerman ScottLearn more about FanocracyFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers.Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo's powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.Learn more about Ed BreaultLearn more about AprimoFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels.Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, and Purple rely on Cordial to drive revenue growth by sending a better message. Learn more about Daniel IncandelaLearn more about CordialFollow Peter Mahoney on Twitter and LinkedInLearn more about PlanfulJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.Terminus is the leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage.About Prospect Engine: Today launches Prospect Engine, a new data solution to uncover previously unknown, high-quality accounts and contacts showing in-market buying signals. Launched together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.TPE page: https://terminus.com/prospect-engine/ (also linked above)Learn more about Natalie CunninghamLearn more about TerminusFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.Learn more about Kirsten MarksonLearn more about Shannon HickeyLearn more about KeapFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.Learn more about Patrick Reynolds, CMO of BlueconicLearn more about BlueConicFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Darrell Alfonso, the author of “The Martech Handbook” and deep expert in marketing operations. Darrell is an award-winning Martech marketer who creates content on all things Martech and Marketing Operations. Along with being a successful author and speaker, Darrell has been recognized as the Top Martech Marketer to Follow 2020, the Fearless Marketer of the Year 2018, and a Marketo Champion - twice.Learn more about Darrell AlfonsoLearn more about The Martech HandbookFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Piet Loubser, the SVP of Marketing for Privacera about privacy and data governance issues for CMOs.Piet Loubser serves as Global Senior Vice President of Marketing at Privacera, Inc where he is responsible for leading all aspects of marketing. His professional career includes more than 30 years in the Hi-Tech industry driving product, sales and marketing strategies in numerous companies transforming product focused GTM into customer solutions centric GTM to accelerate growth. Prior to Privacera, Piet held executive leadership positions in marketing and sales at market leading companies including SymphonyAI, Paxata, Hortonworks, Informatica, SAP and Business Objects. As part of the executive leadership teams at these global technology companies, he has built deep expertise across the entire Product to GTM value chain to drive growth strategies at all levels of organizational size. Piet holds a B.S. degree in computer science and applied mathematics from the University of Stellenbosch in South Africa.Learn more about Piet LoubserLearn more about PrivaceraFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Mariana Cogan, the CMO of People.ai about her transition from big company digital executive to CMO.Learn more about Mariana CoganLearn more about People.ai Follow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Jill Kouri, the CMO of HCLTech, a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products.  HCLTech works with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billionWe speak to Jill about her journey to the CMO role, starting from a career in PR and communications. Jill shares the process and strategy behind the recent rebranding of HCLTech (formerly known as HCL Technologies) and their brand campaign, “supercharging progress.”Learn more about Jill KouriLearn more about HCLTechFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle,  Paris, London, Singapore, Sydney, and Japan.Learn more about Robert RothschildLearn more about BotifyFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Dan Robbins, VP of Marketing at Roku, the number one TV streaming platform in the U.S., Canada, and Mexico, about all things streaming media and the future of advertising.Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the marketing, measurement/research, design, events, and communications teams for the ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.Learn more about Dan RobbinsLearn more about RokuFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Kaycee Kalpin, the CMO of Premier, a healthcare improvement company uniting an alliance of approximately 4,400 U.S. hospitals and health systems and more than 250,000 other providers and organizations.Kaycee started with Premier as a marketing manager and in just nine years, worked her way all the way to the CMO role. Kaycee credits Premier CEO, Michael Alkire, for his mentorship and support for her meteoric rise.Learn more about Kaycee KalpinLearn more about Premier IncFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak about all things customer marketing with Scott Wilder, VP of Customer, Partner and Community Engagement at Base.ai and Eran Livneh, Founder and Chief ABM Officer of MarketCapture.Scott leads customer, partner, and community engagement at Base.io, he was the former head of customer engagement and community at HubSpot, and held marketing leadership roles at world class companies including Udacity, Coursera, Adobe, Marketo, and Intuit.Eran helps B2B software companies grow by implementing Account-Based Marketing (ABM) and Customer-Led Growth (CLG) programs. His client engagements range from part-time interim CMO to project-based assignments. Either way, it's all about results - define, plan, deliver, measure & adjust.Learn more about Scott K WilderLearn more about Base.aiLearn more about Eran LivnehLearn more about MarketCaptureFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Jonathan Beamer, the CMO of AmeriSave, one of the nation's leading and fastest-growing retail mortgage companies. Jonathan has significant experience in both agency and corporate roles and brings the analytical thinking of an engineer to his marketing roles.Jonathan talks about his recent experience launching an ambitious brand campaign featuring CeeLo Green, being a digital-first organization, and the business case for a major brand campaign.Learn more about the new “Lower than Low” campaign from this recent blog post from Jonathan, with the :30 spot video embedded: https://www.amerisave.com/when-they-go-low-we-go-lower/Learn more about Jonathan BeamerLearn more about AmeriSaveFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Leila Modarres, the CMO of Apexon, a digital-first technology services firm focused on accelerating business transformation and delivering human-centric digital experiences. We talk about how Leila reached the CMO suite, her experience rebranding the company, working with Gen Z, and bringing human into customer experience.  For over 18 years, Apexon has been meeting customers wherever they are in the digital lifecycle and helping them outperform their competition through speed and innovation.At Apexon, Leila pioneered a marketing-as-a-service approach where she harnessed the expertise of her expertly curated team to deliver value to customers and give them another reason to choose to work with Apexon. That has included the creation of the award-winning YouTube channel, DTV, where she interviews customers, partners, and other luminaries to profile their thought leadership and digital expertise.Leila oversees Apexon's global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives.Prior to Apexon, she headed marketing at Cumulus Networks where she helped launch the company and define its position in the emerging software-defined networking market. Before that, Leila was the VP of Marketing at DeviceAnywhere, a pioneer in mobile application development and testing. There, she helped establish DeviceAnywhere's category leadership and subsequent acquisition by Keynote Systems. Additionally, Leila has held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless).Leila regularly speaks at events and has received industry recognition for leadership, marketing best practices, and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020.Leila holds a BA in communications from the University of Massachusetts, Amherst. Learn more about Leila ModarresLearn more about ApexonFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

We speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market.Because of its effectiveness, Cheribundi has a unique connection to the athletic world. Nearly 350 collegiate and professional sports teams, plus thousands of elite and everyday athletes, drink Cheribundi as part of their daily training routines. Learn more about Rob WilleyLearn more about CheribundiFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Adri Gil Miner, the CMO of Iterable, a growth marketing platform for cross-channel experiences. Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize, and measure relevant interactions and experiences customers love. Leading brands, like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to power world-class customer experiences throughout the entire lifecycle.Adri has 20+ years of experience in high growth marketing executive roles. She was previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express. Learn more about Adriana Gil MinerLearn more about IterableFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to John Sheldon, the CMO of SmileDirectClub, a leading provider of dental alignment solutions.  We talk about how John built the marketing team to drive growth and build brand for Smile Direct Club. SmileDirectClub was founded on one simple belief: everyone deserves a smile they love. We are the industry pioneer and the first direct-to-consumer medtech platform for transforming smiles. Through our cutting-edge teledentistry technology and vertically integrated model, we are revolutionizing the oral care industry. Our clear aligner treatment addresses the large and underserved global orthodontics market. An estimated 85% of people worldwide suffer from malocclusion, yet less than 1% receive treatment annually. Our goal is to improve penetration into this untapped market by democratizing access to a more affordable, convenient, and accessible solution for a straighter smile. John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans based on key insights. John has a strong background in digital transformation and innovation across a range of industries. He previously served as Chief Revenue Officer of Fresh Direct, a food tech company and the Nolrtheast's leading online fresh food grocer. He was also the Senior Vice President of Innovation Portfolios for Mastercard driving innovation globally for the company, and the Head of Strategy at eBay Enterprises Marketing Solutions. He has launched and worked with dozens of digital-first brands and lead the strategy to bring many great brands into the digital ecosystem. John earned a B.S. in Economics with a concentration in Finance from the Wharton School of the University of Pennsylvania. Learn more about John Sheldon, Smile Direct ClubLearn more about Smile Direct ClubFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Don McGuire, the CMO of Qualcomm, the $40B technology company that is enabling a world where everyone and everything can be intelligently connected. Don shares his view of the business value of brand and how he communicates the brand message for both the corporate brand, Qualcomm, and the consumer-facing brand, Snapdragon, with storytelling.Learn more about Don McGuireLearn more about Qualcomm and SnapdragonFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Ana Villegas, the CMO of National Instruments. We discuss how Ana uses corporate responsibility to drive brand value and how she streamlined her plans from 40 major campaigns to 7 to drive more coherence and efficiency in her marketing efforts.Ana grew up in Peru and emigrated to the United States 20 years ago to pursue a career in marketing.  After a successful career at leading companies like Dell, she moved to National Instruments in 2019 and was elevated to the CMO role in 2021.For more than 40 years, NI has developed automated test and automated measurement systems that help engineers solve the world's toughest challenges. Let's work together to find creative solutions to help your organization succeed today, tomorrow, and for the next 100 years.Learn more about Ana VillegasLearn more about National InstrumentsFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to William Agush, the founder and CEO of Adsonica, a software company that helps marketers add interactivity to standard ads with streaming audio.  William is also a deep expert in branding, messaging, and positioning.I've had the pleasure of working with William on several branding and messaging projects throughout the years, from simple campaign-level messaging all the way to renaming a public company (and the related messaging work). We discuss the different types of branding projects, along with some of William's keys to success.Learn more about William AgushLearn more about AdsonicaFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Stacy DeWalt, the CMO of Heartland Dental.  Stacy is a deeply experienced CMO who has led marketing functions and executed marketing transformations for companies in technology, healthcare, child care, and even in the casino business.Stacy DeWalt joined Heartland Dental in 2021 with 25 years of experience spanning public and private equity environments in financial services, gaming, education, and technology. She is a strategic leader with a diverse functional and operational background and a passion to make a difference. As Chief Marketing Officer, Stacy is focused on creating impactful growth solutions that ensure short term revenue impact while transforming Heartland Dental's business models for the long term. She has a passion for change and a commitment to culture and inclusion. Stacy holds a Masters from the University of Hartford.   Learn more about Stacy DeWaltLearn more about Heartland DentalFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisionsLearn more about Alan GonsenhauserLearn more about Demand RevenueFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Michael Diamond, the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business.  He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing.Michael Diamond is the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business.  He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing. Michael is a Lecturer in Theater Management at the Yale School of Drama, and has served as an adjunct faculty member at Baruch/CUNY, teaching Marketing Management to Executive MBAs.  Prior to his roles in academia, Michael worked with Time Warner Inc. and affiliated companies, for almost twenty years, in the areas of marketing, strategy and operations. Most recently, Michael was the Senior Vice President and acting Chief Marketing Officer for Time Warner Cable. He previously held senior positions covering long-range planning, digital business strategy, and international investments at Time Warner, Inc., after having worked as a management consultant at Booz Allen Hamilton with clients in media, entertainment and technology.Michael is a Fellow of the Chartered Institute of Marketing, and holds the Practitioner Faculty Accreditation from AACSB, along with Harvard Business school-based training in Case Method teaching. Michael served as a Trustee of the Marketing Science Institute, a board member of the Cable Telecommunications Association for Marketing and on the International Alumni Board of the London Business School.Learn more about Michael DiamondLearn more about The NYU School of Professional StudiesFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Denise Broady, the CMO of Appian, the leader in low-code application development about her journey from a refugee to the CMO suite and her #lowcode4all initiative.Denise came to the United States with her mother as a refugee from Vietnam, and through hard work and the support of her family, she graduated from the University of Virginia and entered the consulting world where she was helping companies automate business processes with COBOL code.After a successful career in enterprise software, including a 15 year stop at SAP, where she was the COO of the Industries and Business Line Group, Denise returned to her roots of business process improvement as the CMO of Appian.  But this time, she was armed with the leading low code platform instead of COBOL.As part of her marketing strategy, Denise launched the #lowcode4all initiative, a program focused on providing access to low-code education and certification to drive career advancement and opportunity for the next generation of low-code developers.Appian is the only recognized global leader across multiple enterprise technology markets, including low-code application development, digital process automation (DPA), intelligent business process management systems (iBPMS), and dynamic case management (DCM).Learn more about Denise Vu BroadyLearn more about AppianLearn more about #lowcode4allFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Lisa Campbell, the CMO of OneTrust, the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. Before joining OneTrust, Lisa spent 18 years at AutoDesk where she ultimately became the CMO.  She is also a member of the board of directors at DropBox.We cover topics including:The importance of trust in marketingThe marketing strategy of OneTrustMarketing to multiple audiences, including the board of directorsThe  importance of the role of chief trust officerHow Lisa thinks about strategic planning at OneTrustLearn more about Lisa CampbellLearn more about OneTrustFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Rachael Donnelly, the CMO of Experian Marketing Services, a provider of data and insights to help brands have more meaningful interactions with people. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.We cover topics including:Rachael's career path from working in nonprofits, advertising technology companies, a global agency, and ultimately to the CMO role for Experian Marketing ServicesUsing data to generate customer insights as well as targetingBuilding data strategies in the changing privacy landscapeRachael's advice to current and aspiring CMOs Learn more about Rachael DonnellyLearn more about Experian Marketing ServicesLearn more about TapadFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Gaurav Chand, the CMO of Cognizant, a global leader in digital transformation. Cognizant achieved more than $18B in revenue in 2021 and currently has over 330,000 employees. They use expertise that's been proven and tested around the globe to help you get ahead of challenges, sense opportunities sooner and outpace change by transforming experiences, reimagining processes, and modernizing technology.We cover topics including:How Gaurav reached the CMO office at one of the 200 largest companies in the world.How Cognizant achieves their top business goals with aligned marketing efforts.The value of a major sponsorship approach that is consistent with their marketing strategy.Gaurav's advice to current and aspiring CMOs Learn more about Gaurav ChandLearn more about CognizantFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, we speak to Margo Kahnrose, the CMO of Skai, the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections.We cover topics including:How Margo went from a creative and brand professional to the CMO jobThe changing world of digital advertising and how marketers should be adjusting to copeMoving on from the third party cookie dependenceHow we should use 2022 to run experiments for expected changes in 2023The role of the CMO in product experiencesLearn more about Margo KahnroseLearn more about SkaiFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcast

In this episode of The Next CMO podcast, we speak to Tom O'Regan, the CEO of Madison Logic about the 3 levels of Account Based Marketing, the history of ABM, and much more.Tom O'Regan is Chief Executive Officer at Madison Logic. In this role, O'Regan leads all company initiatives with an emphasis on positioning Madison Logic as the only truly global account-based marketing solution that empowers B2B marketers to convert their best accounts faster.Before joining Madison Logic in 2014, O'Regan was CEO and Principal of TOR Media Group, a boutique firm providing investment and programmatic trading solutions to clients in the online ad tech industry. Prior to TOR Media Group, O'Regan served as President and Chief Revenue Officer of Martini Media, the leader in engaging the affluent and influential online. At Martini, O'Regan achieved record growth, increasing revenue 4x, and received numerous awards.Most recently, O'Regan has grown Madison Logic's global coverage to include EMEA and APAC, giving B2B marketers around the world unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts.O'Regan sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. He resides on the Upper East Side of New York City with his wife and their two daughters.More about Tom O'ReganMore about Madison LogicMore about The Next CMO PodcastMore about Plannuh  Produced by PodForte

In this episode of The Next CMO podcast, I speak to Will Devlin, the VP of marketing for MessageGears. MessageGears provides a customer marketing platform that connects directly to your data and helps you reach millions of customers with the right message at the right time and place.Message Gears powers consumer conversations across email and mobile for  leading consumer brands like OpenTable, Home Depot and Chick-Fil-AWill and I talk about the evolution of messaging, Will's strategy for marketing to large enterprises, and how Will grew from the first marketer at a high growth company to the leader of a growing global marketing team.More about Will DevlinMore about MessageGearsCheck out the MessageGears PodcastsMore about The Next CMO PodcastMore about Plannuh  Produced by PodForte

Jennifer Davis is the Chief Marketing and Communications Officer (CMO) at LEARFIELD where she applies her decades of strategic marketing and business leadership experience in technology to LEARFIELD's evolving business.Before joining LEARFIELD, she served as the Head of Product Marketing for a division of Amazon Web Services. Prior to that, she was the CMO for Honeywell's smart buildings and homes business, and CMO and Vice President of Marketing and Product Strategy for Leyard International and Planar Systems, leaders in digital signage innovation.Jennifer dedicates time to mentoring and developing the next generation of female leaders through organizations like PathBuilders and Built by Girls. She is a proud member of Women in SportsTech, Women in Sports and Events (WISE), and Women in Technology International.Growing up, Jennifer played multiple sports before turning her focus to competitive speech and debate and creative endeavors. She published her first book Well Made Decisions in 2021. A long-time Oregonian, Jennifer currently lives in the Atlanta, Georgia, area with her husband, Tony, and their two teenage children.More about Jennifer DavisMore about LearfieldMore about The Next CMO PodcastMore about Plannuh  Produced by PodForte