Podcasts about going deep summit

Aaron leads up one of Pittsburgh's top digital marketing shops and is the creator of the Going Deep Summit. Find out how he has "Flexed and Focused" to navigate the new economic landscape and business realties of the COVID-19 Pandemic.

The Going Deep Summit 3 is being postponed   The severity of the situation presented by COVID-19 and SARS-CoV-2 suggests that it is in everyone's best interest to avoid these large social gatherings for the next two months.   Our thoughts and prayers go out to everyone in high-risk communities for which this is not a matter of dollars and cents, but a matter of life and death.   We will work with our speakers, venues, and partners to find a new date that can deliver on the programming we've developed.   If you need a refund for tickets, we will issue them.   However, our plan is to roll all ticket sales over to our new date once that has been determined.   Stay Safe Wash Your Hands Support Your Community & Those in Need   ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~

How should we set the tone? Who can we trust to kick things off? Who has the passion to set the room on fire? We asked ourselves this question and we came to one answer: Marco Marandiz.   In this episode, Aaron and HP share their thoughts on Marco Marandiz, the Going Deep Summit 3.0 Kickoff Speaker. This episode continues a short series where Aaron and HP highlight all the speakers of the Going Deep Summit 3.0 and tell you why you should be excited to see them on March 28th at the Union Trust Building. Make sure to get your tickets at GoingDeepSummit.com    ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~

We've had some incredible keynote speakers at the last two Going Deep Summits. So much so, we knew we had to find someone who could bring something new to the audience and do more than just expand your mind. We're excited to say that we found the right person: David Perell.   In this episode, HP and Aaron share their thoughts on David Perell, the Going Deep Summit 3.0 Keynote Speaker. This episode continues a short series where Aaron and HP highlight all the speakers of the Going Deep Summit 3.0 and tell you why you should be excited to see them on March 28th at the Union Trust Building. Make sure to get your tickets at GoingDeepSummit.com    ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~

The Going Deep Summit 3.0 is right around the corner. In fact it's 33 days from now and it's going to be epic. We guarantee that everyone who attends will expand their mind, fill their heart, and grow their tribe. We can say that because of our unwavering confidence in the speakers we have this year.   In this episode, Aaron and HP share their thoughts on one of the speakers of the summit: Jim Gibbs. This episode kicks off a short series where Aaron and HP will highlight all the speakers of the Going Deep Summit 3.0 and tell you why you should be excited to see them on March 28th at the Union Trust Building. Make sure to get your tickets at GoingDeepSummit.com    ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~  

When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron Watson, CEO of Piper Creative, host of the Going Deep with Aaron podcast, and creator the Going Deep Summit discusses all this and more with us on Outcome Studio Podcast episode 025. Show highlights: 01:00 - Aaron Watson, CEO of Piper Creative, host of the Going Deep with Aaron podcast, and creator the Going Deep Summit. Aaron graduated college in 2016 and shortly after graduation he started his podcast to find his career path since he was uninspired by the traditional career options. A mentor of his showed Aaron the power of digital media. Now he helps businesses achor their brand presence by storytelling either through video, podcast, and other media creation to capture a niche. 06:00 - What was Aaron's strategy for sourcing guests when he got started with his podcast? For him, it was easy cold outreach effort compared to cold outbound sales. It was more fun and he embarrassed himself as he started. As a host, Aaron learned to be conscious and empathetic as a communicator, and to modulate his tone and questions. He used the podcast to critique himself as host and to ultimately become a better professional. 11:00 - "Who do I want to learn from?" is the question Aaron asked himself to fuel the fire to the 400 episode mark. A question that comes up about podcasting, "Be niche or no?" or "Record the episode in-person or remote?" Aaron then discusses why he thinks listeners gravitate towards a specific host's style. Aaron says to stay interested, chase topics you're curious about that may seem like they don't fit a niche thread, but actually do. For example, Aaron talks about his podcast episode 396 with Kristy Knichel on Going Deep with Aaron. She's 22 year President and CEO of 3rd party logistics company, Knichel Logistics, but the real story? Kristy is now transforming her family business as a woman-owned, organically scaled strategy with employees and customer service is bar-non. 17:00 - How do podcasts make money? How do business owners tell stories in a way that builds relationships and trust with an audience of target customers and partners? Aaron frequently turns podcasts clients away. Why? Especially solo entrepreneurs and emerging business owners don't understand the costs to hire out the production work. Whereas, Aaron suggests that they start with video and text. The best podcast candidates are the firms that have an existing marketing budget and they need to reallocate dollars, in which case to podcast is best if there's a good company spokesperson. This scenario gives Piper Creative the opportunity to speak to the project champions at the company to start the podcast. 22:00 - Start with video first and dominate keywords in a niche now. Audio keywording and SEO won't be as relevant in search engines for 36-mounts. While the business spokespeople develop "media creation muscle", video can hide flaws more easily with jump cuts, which is great practice for raw interview and monologue style of the podcast. 27:00 - Is podcasting dead? Aaron discusses how Google is indexing voice for search algorithms and SEO. Plus, in podcasting it's still a wide open opportunity to capture a niche audience. For example, instead of the "Pittsburgh Podcast" it could be the "Restaurants of Pittsburgh Podcast" or instead of "Strength and Conditioning" it could be the "High School Football Coach Strength and Conditioning Podcast". The ability to go narrow and own a corner of podcast real estate is big. 31:00 - What is the power of a physical, branded event and bringing people together in person after doing something like digital media and the podcast? Aaron discusses the Going Deep Summit 3.0 (3rd Annual) which is March 2020. 37:00 - Why do panels at events sometimes suck? Aaron talks about "Design Thinking" that needs to be applied for panelists so that one person isn't dominating. Aaron gives the Pittsburgh nonprofit "Hello Neighbor" example. Aaron then describes how Design Thinking can be applied to create a robust Q&A. His host on stage prompts the audience by saying, "Now open for Q&A, and this time is to inspire our guests to share more of their perspective, not for you to provide your monologue on the topic. Thank you." 43:00 - What are your thoughts on LinkedIn for B2B content and distribution? Video is not required to be successful on LinkedIn. Add value, don't pitch. Take a whitepaper or an informative PowerPoint and upload it to your LinkedIn feed as a PDF. In 2019 and 2020, avoid posting external website links on LinkedIn because their algorithm devalues those posts. Remember the 90-9-1 rule for LinkedIn users, which is that 90% of LinkedIn users don't engage, 9% engage sometimes, and only 1% are actively creating. Aaron poses the question, how do you evaluate success if a post? He reminds us to treat your audience of any size, big or small, with the utmost respect because you never know who is listening. 51:00 - sign off.

In this podcast, Aaron describes how he started without expertise in event sponsorships. Going into the third year of the Going Deep Summit, Piper has developed a new model for finding event partnerships.    Aaron envisions each sponsor capitalizing on one of the three core themes: Expand your Mind, Fill your Heart, or Grow your Tribe. Aaron never wants Piper's events to be an “infomercial” for the companies sponsoring our events.  ~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~

In this episode, Aaron explains exactly why he was so persistent in getting David Perell to speak at the next Going Deep Summit. Though it was a process, Aaron did not once give up on his gut feeling. After sending over Mike Dariano's keynote from the last Going Deep Summit through Twitter DM's, Aaron had his “in,”.   Check out the website to find out more about GDS 3.0: https://www.goingdeepsummit.com/gds-3   ~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~  

It's crucial to have a long-term perspective on your work.   With over 250 days to go until the Going Deep Summit 3.0 in 2020, Piper has sold more than 50 Blind Faith Tickets. Aaron attributes this success to Piper's developing email strategy and the hard work that he and the Piper team have put into the last two events.   To get your tickets visit: https://www.goingdeepsummit.com   ~”Expand Your mind, Fill Your Heart, Grow Your Tribe”~

Zak Slayback returns to the podcast after a 317 episode hiatus. He’s here because he’s ready to help even more people with his new book, How to Get Ahead.   It builds off of Zak’s talk at the 2018 Going Deep Summit where he laid out his framework for building a great career from scratch.   Zak is a career building expert and a Principal at Peter Thiel-backed 1517 Fund.   He was one of LinkedIn’s most influential voices on education in 2015 and has been published in Newsweek, the New York Examiner, the Pittsburgh Post-Gazette, the Christian Science Monitor, the Foundation for Economic Education, among others.   Never miss one of our best episodes by subscribing to the newsletter.   Connect with Zak Facebook Twitter Linkedin Website   If you liked this interview, check out episode 241 with Michael Gibson where we talk about the vision behind 1517 Fund and episode 226 with Ed Latimore where we discuss his writing, boxing, and pathway into running an online business. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay 

You can get your tickets to Going Deep Summit 3.0 here; https://www.eventbrite.com/e/going-deep-summit-30-tickets-60834779463    

Joe Vennare was the 2nd keynote at the 2019 Going Deep Summit. He shared his story of transitioning from history teacher to serial entrepreneur.    It's advice anyone can use. I'm so glad he shared his message at the Summit.   We could not have put it on without two of our sponsors.   Covalent https://www.wearecovalent.com/   TreeCup https://www.buyateaplantatree.com/

Aaron analyzes the Going Deep Summit 2.0 and how Piper will leverage their momentum and learnings to make the next Going Deep Summit. What Piper wants more than anything is for the GDS to make a mark on people's lives. We plan to do that in three specific ways. Expanding minds, filling hearts, and growing tribes.

The Going Deep Summit 2.0 had some fantastic speakers, but the day was about our guests. We wanted to share our platform with them and created the Piper Experience to facilitate the sharing of their stories. One of three stations involved Creative Apprentice Madison Carden interviewing participants about advice for their younger selves and a positive message for the world. These are some of the best answers.

Allen Gannett, the author of The Creative Curve, spoke at the 2019 Going Deep Summit about how to make moments of "creative genius" less random and more intentional. Most people want to know how to be more creative. Allen explains that thoughtful consumption is a key unlock for aspiring creatives.   Allen is the founder of TrackMaven and a bestselling author.   Here are videos from the Going Deep Summit on YouTube https://www.youtube.com/playlist?list=PL8REcAy3zwEArtRTmEufaQHo4UQ1bjdrZ

After the success of Going Deep Summit 2.0, the first produced by Piper, Tori debriefs and talks about what can be improved for next year. Piper sourced feedback from the leadership team, apprentices, volunteers, and the attendees.   Tori touches upon how she will apply this feedback to the Going Deep Summit 3.0 in 2020. Tune into the Piper Podcast and keep an eye out for the This Is Piper Vlog to stay updated on the GDS 3.0.  

Aaron gives you the rundown of the differences between the first Going Deep Summit, and the Going Deep Summit 2.0. With the inclusion of new employees, apprentices, and more equipment to work with this year, has made a huge difference for the upcoming Summit. With the first summit being primarily all on Aaron's shoulders, the circumstances were significantly different and Aaron explains why.

The Going Deep Summit 2.0 is happening March 23rd, 2019. Piper is super excited to interact with people, help others connect, and show what Piper is all about.   Tori Meglio has taken the lead on event execution, designing a plan for the Piper Team to execute on game-day.

Aaron Watson is the mastermind behind Piper Creative. It's no shock that the world is slowly becoming content heavy with the likes of Youtube and Instagram. But Aaron has positioned himself to be ahead of that curve. Piper helps people and companies with their LinkedIn, Podcasting, and Vlogging needs. He's got over 300 episodes produced with “Going Deep” and knows exactly what it takes to grow a podcast today. We got to talk about what it's like to grow a business, how Aaron learned to perform at his peak state, and his future plans. “The Going Deep Summit” is something that Aaron started last year, it had 180 attendees. This year, he's expecting grow it even more! If you were impacted in anyway by this show, take a screenshot, put it up on your Instagram story and tag us! Be sure to leave a rating and subscribe to our podcast! It helps more than you could ever believe! Check out Aaron's website: https://pipercreative.co/ Connect with Aaron's LinkedIn: https://www.linkedin.com/in/aaronbwatson/ Aaron's Podcast: https://www.goingdeepwithaaron.com/podcast Follow us on our socials! https://www.instagram.com/getchogrindup/ https://www.facebook.com/GetChoGrindUp/ https://twitter.com/GetChoGrindUp Check out our new website! https://www.getchogrindup.com/younganddumbpodcast

There are plenty of people that think they have a good chili recipe. Very few bet their careers on it. That’s what first caught our eye about Jordan Robarge.   After working in the startup world as a Venture for America fellow, Jordan started a food truck business called Revival Chili. He found success quickly and was profitable within three months.   Revival Chili’s business is simple: Sell delicious chili products to the people of Pittsburgh in a tiny house style food truck. What makes it different, is Revival’s focus on creating jobs for unemployed ex-offenders, a disadvantaged group often overlooked in U.S. Cities.   After proving his business chops, Jordan doubled down and bought a diner. The goal is to put even more people to work.   In this conversation, Aaron and Jordan discuss how he cold-called his way to early success, how you can buy a business for less than $100,000, and what the Revival brand represents.   Jordan’s food truck, Revival Chili, will be a lunch option at the 2019 Going Deep Summit.   Jordan’s Challenge; Go out and connect with 5 people from different background. Have a tangible take away from each conversation.   Connect with Jordan Linkedin   Revival Chili Facebook   Nancy’s Revival Facebook   If you liked this interview, check out episode 157 with Andrew Yang where we discuss the start of Venture for America, why more people need to work at startups, and how other cities will benefit from this focus. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay

You gotta check out part One before listening to this one.   In Part Two, Jason discusses his current companies, how he invested in Glen Meakam's company (Forever.com), and how he thinks about giving back to others.   Never miss one of our best episodes by subscribing to the newsletter.   Jason’s Challenge; Give more. Be Kind. Pull someone else up.   Connect with Jason Linkedin Website jason@wolfe.com   If you liked this interview, check out episode 263 with Audrey Russo where we discuss what the Pittsburgh Tech Council does, how Audrey progressed through her career, and some recommended reading.   Also, check out Going Deep Summit 2.0 speaker Gisele Fetterman.

Aaron Watson is the CEO of Piper Creative, a marketing agency out of Pittsburgh that serves Fortune 500s, startups, and personal brands. In addition to his work at Piper Creative, he has conducted over 300 interviews on his own podcast, Going Deep With Aaron Watson. Aaron also organizes a successful and profitable conference for hundreds of people called the Going Deep Summit, which he started at the age of 26.   Aaron is a kindred spirit and we dive deep into his journey into entrepreneurship. In this episode, we discuss: How to strategically kick off your entrepreneurial journey The non-linear path towards success Scaling your business with productized services Growing beyond freelancing   Aaron on Twitter - @AaronWatson59 Aaron on Instagram - @AaronWatson59 Aaron on LinkedIn Going Deep With Aaron Watson Podcast Going Deep Summit Piper Creative

This interview will dispel the notion that you can’t develop creativity.   Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.   His upcoming book, The Creative Curve, is on how anyone can achieve moments of creative genius. I really enjoyed reading it.   He was also once a very pitiful runner-up on Wheel of Fortune.   Watch Allen Speak at the 2019 Going Deep Summit   Allen’s Challenge; Stop believing that creativity is naturally easy for anyone.   Allen’s Book The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett   Connect with Allen Facebook LinkedIn Twitter Website   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram   If you liked this interview, check out episode 183 with Oliver Luckett where we discuss how he helped break The Chainsmokers, hacking the media machine, and the evolution of social movements. Subscribe on iTunes | Stitcher | Overcast | PodBay

Sitting down with Aaron Watson was a great moment to have him on the milestone episode #20! Listen as he sheds a lot of light on his competitive mindset, how he executed his very first summit, and leaving us with a great message for struggling entrepreneurs!

ZeroSixEight Founder Dan Bull spoke at the 2018 Going Deep Summit about second chances, entrepreneurship, and human potential. Damon's company is Codex Security; https://www.codexsecure.com/ Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work Hard Digital

Adam Haritan is one of the greatest foragers in North America. At the 2018 Going Deep Summit, Adam spoke about the timeless lessons that we can all learn from mother nature. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work Hard Digital

Ed Latimore is an author, heavyweight boxer, and inspirational speaker. Ed spoke at the 2018 Going Deep Summit about resilience, embarrassment, and accomplishing your goals. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work Hard Digital

Going Deep with Aaron WatsonEveryone say hi to Aaron Watson. He's the host of "Going Deep with Aaron", which is a podcast that totally supports having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. His guests talk about entrepreneurship, sports, finance, writing, and lifestyle design. In other words, Aaron is my kind of guest. He was also a pro ultimate frisbee player (two-time national champion). We talk a lot about what drove him to start his podcast as well as his current track in life. We also talk about his "Going Deep Summit" which was held on January 27, 2018. (**apology time**: I didn't get to actually time the podcast release before the summit like I said I would. I am deeply sorry for this). This was an awesome conversation, you're gonna love it. Show Notes:Today's musical interstitial is brought to you by: DLO3 (Delvon Lamarr Organ Trio) - "Memphis"Find more of Aaron on his website: goingdeepwithaaron.comFrom there, you can check out his podcastYou can also find out more about the Going Deep Summit just finished and future info here.Follow him on IG & Twitter @aaronwatson58 Or here on FacebookFurther references:Aaron's interview with Larry Gioia is hereHere's some further reference on Edward Bernays (corrected): Wiki here, and BBC Doc info here Here's a link to Aaron's buddy, naturalist, Adam Hariton here

Leah Lizarondo spoke at the 2018 Going Deep Summit about 412 Food Rescue, food insecurity & waste, and the power we all possess to make change. The 412 Food Rescue community is responsible for 2.6 million lbs. surplus food rescued, 2.2 million meals delivered to food insecure communities, and the reduction of over 1.4 million lbs. in CO2 emissions. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream provided by Work Hard Digital

Larry Gioia spoke at the 2018 Going Deep Summit about connection, heart speak, and headspace. Larry is the PwC Chief of Staff for Global Digital Strategy, the founder of Dynamic Paddlers, and the co-founder of the Pittsburgh Adaptive Sports Network. Get your tickets for GDS 2019 before prices go up https://www.eventbrite.com/e/going-deep-summit-20-tickets-42614583366 Produced and Edited by Aaron Watson Twitter - https://twitter.com/AaronWatson59 Instagram - https://www.instagram.com/aaronwatson59/ Snapchat - https://www.snapchat.com/add/aaron_watson Newsletter - http://www.goingdeepwithaaron.com/join.html Livestream Video Produced and Captured by Work Hard Digital

Zak Slayback is a career strategist and coach who focuses on teaching the career skills that school never taught. This talk is about his new book "How to Get Ahead When You Have Nothing to Offer" He's the author of the 2016 Amazon best-seller, The End of School. His writing reaches millions on the issues of professional development and personal growth through career success. Get your tickets for GDS 2019 before prices go up Eventbrite Produced and Edited by Aaron

This week, we had the fortune to chat with Aaron Watson of Going Deep with Aaron Watson. Podcasting for around two years at the time of our sit down, Aaron has been making some great strides. He’s been having some great discussions, including his recent sit down with Pittsburgh’s Mayor, Bill Peduto. He’s also working on his Going Deep Summit slated for January – a one-day conference centered around discussions of economic opportunity, civil discourse, and personal development. If you’re interested in attending the Going Deep Summit, you can get your tickets here. As an added bonus, Aaron is giving a discount to folks getting tickets through the Sorgatron Media network. Enter promo code SORG to apply the discount on your ticket purchase. Also, check out sorgatronmedia.com and awesomecast.com for more entertainment. Follow Michael Sorg (@sorgatron) and @AwesomeCast for updates and live streams of our interviews! Subscribe on Facebook,Stitcher, Spreaker, iTunes, and Youtube!

This week, we had the fortune to chat with Aaron Watson of Going Deep with Aaron Watson. Podcasting for around two years at the time of our sit down, Aaron has been making some great strides. He’s been having some great discussions, including his recent sit down with Pittsburgh’s Mayor, Bill Peduto. He’s also working on his Going Deep Summit slated for January – a one-day conference centered around discussions of economic opportunity, civil discourse, and personal development. If you’re interested in attending the Going Deep Summit, you can get your tickets here. As an added bonus, Aaron is giving a discount to folks getting tickets through the Sorgatron Media network. Enter promo code SORG to apply the discount on your ticket purchase. Also, check out sorgatronmedia.com and awesomecast.com for more entertainment. Follow Michael Sorg (@sorgatron) and @AwesomeCast for updates and live streams of our interviews! Subscribe on Facebook,Stitcher, Spreaker, iTunes, and Youtube!

Amazon's HQ search, Reaction Videos on YouTube, and more.   Attend the GOING DEEP SUMMIT this January. Meet Pittsburgh influencers like Zak Slayback, Ed Latimore, Leah Lizarondo, Adam Haritan, and Dan Bull.

Check this out for more info http://www.goingdeepwithaaron.com/event.html