Podcasts about trackmaven

The gold rush for the GitHub's AI-powered companion for developers, called CoPilot inspired me to explore Microsoft`s vision to bake Copilot into its existing apps and ecosystems, starting with Microsoft Office. I reached out to Derek Snyder, Senior Director at Microsoft, leading the product marketing team for Microsoft Teams to understand better the new Copilot AI assistant that is being gradually rolled out on Microsoft 365. https://www.linkedin.com/in/dereklsny... Microsoft 365 Copilot https://www.microsoft.com/en-us/micro... Derek Snyder is a Senior Director at Microsoft, leading the product marketing team for Microsoft Teams. He has over 15 years of experience in product leadership, spanning B2B and B2C domains across mobile apps, SaaS, and e-commerce. Prior to joining Microsoft, Derek was the Chief Product Officer at Dashlane, a password manager and online security app with over 15 million users worldwide. Prior to that, Derek was the Chief Product Officer at TrackMaven (now part of Skyword), a marketing attribution and analytics SaaS product that helped marketers measure and optimize their campaigns. Derek holds a Bachelor of Science in Computer Science from Le Moyne College. He lives in New York City with his wife Emily. In his spare time, he enjoys reading books on economics and technology.Dr. Efi Pylarinou is the No.1 Global Woman Influencer in Finance & the Data conversation by Refinitiv, a Top Thought Leader by Onalytica, and a Top Digital Futurist, Linkedin and Twitter Voice, by Engatica. A seasoned Wall Street professional & a recognized technology thought leader on innovation topics. Founder of Efi Pylarinou Advisory servicing Big Tech, Financial Services and Fintech clients. She strongly believes in building bridges between the old and the new economy. She shares her passion of content creation with her 190,000+ followers on Linkedin and 18,000+ on Twitter.  Join her on the social platforms https://linktr.ee/Efiglobal

Is it possible to enable sales reps to hit quota more consistently while keeping them happy? How does a sales enablement team measure "happiness"? Can revenue enablement teams create a voice for sales teams that gives them input into corporate level decisions?According to Sarah Fricke of RingCentral the answer to all of the above is yes! Listen in as she shares:How they developed a sales happiness surveyHow it differs from engagement surveys from HR teamsExamples of how the results of the happiness surveys were shared with other teams to help break down barriers and improve communicationSarah's life motto is "Make my life a story worth telling!"  She faces all life adventures with this  audacious spirit and loves helping team members, clients, colleagues and partners succeed. At RingCentral Sarah advises senior commercial sales leaders on the strategic direction for sales to drive business results. This work includes implementing go-to-market strategy and facilitating cross functional alignment. Before RingCentral, Sarah ran enablement for the large enterprise team at Gartner and built sales teams for TrackMaven and Atlantic Media.

Allen Gannett is one of the sharpest thinkers in the creative field. Allen is the founder of Track Maven, a marketing platform used by top company's such as GE and the NBA. He is the bestselling author of The Creative Curve, which shares how any person can improve their creativity, and is a sought-after keynote speaker. Allen joined host Robert Glazer on the Elevate Podcast to discuss The Creative Curve, how any person can improve their creativity, and much more.

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book, The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Sponsor: HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book, The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Sponsor: HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

ABOUT ALLEN GANNETT Allen Gannett is one of the sharpest thinkers in the creative field. Allen is the founder of Track Maven, a marketing platform used by top company's such as GE and the NBA. He is the bestselling author of The Creative Curve, which shares how any person can improve their creativity, and is a sought-after keynote speaker. Allen joined host Robert Glazer on the Elevate Podcast to discuss The Creative Curve, how any person can improve their creativity, and much more. This Episode Is Brought To You By Stello Mints We're dealing with an epidemic of stress, and millions of us trying to figure out how to cope with pressures of work, and life. The team at Stello are on a mission to help. Powered by CBD, Stello's mints are a fast and simple way to feel calmer and clearer throughout your day even when juggling tasks. To get 20 percent off your first order of Stello Mints, go to stellomints.com and use the code elevate at checkout.

Big data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book "The Creative Curve," published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today on the Radically Transparent Podcast, presented by Oktopost. In this episode, you will find your jaw dropping to the floor as Gannett reveals the science and secrets behind achieving breakout commercial success. It's not as complicated as you may think! He dives into how many of us have been spoon-fed the idea that genius is born only through nature and otherwise cannot be taught or made. Quickly de-bunking that myth on the show, Gannett reassures us all that if you are not born a creative genius it does not mean you can never become one. By breaking down “the creative curve” -- the point of optimal tension between the novel and the familiar – Gannett leaves you with the mindset, skillset and toolset to better engineer mainstream success in any field!

Allen Gannett is the author of The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone. He founded and served as CEO of TrackMaven, a marketing analytics platform that merged with Skyword, the leading content marketing platform, in 2018. In this episode, we talk about how Allen built TrackMaven into a multi-million dollar company in his twenties, the challenges that come from being ambitious, how to receive feedback, strengthening your innate creativity, and how all the Inputs we receive better inform our creative work. Visit Allen Gannett's website Learn more about The Creative Curve Follow Allen Gannett on Twitter Follow Allen Gannett on Instagram Full transcript and show notes *** LISTENER SUPPORT Join our community on Facebook Support this show through Buy Me A Coffee. *** SPONSORS Try Podia and save 15% for life as a Creative Elements listener Start your free trial of SavvyCal and get your first month free using promo code ELEMENTS Get a free month of Blinkist Premium Try Grammarly for free and save 20% on Grammarly Premium *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator. He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more. Get the book "The Creative Curve": Buy Here

We humans are programmed to flirt. It’s the beginning of the process that keeps the species going forward. And while some people are clearly better at the art of flirting – there is some science to it as well. I begin this episode with scientifically proven ways to improve your flirting skills. http://theweek.com/articles/448643/how-flirt-according-science One thing that makes us human is our creativity. We are all creative and many of us could be even more creative according to Allen Gannett. Allen is the CEO of Track Maven, a software analytics firm and he has been on the top “30 Under 30” lists for both Inc. and Forbes magazines. He is also the author of the new book, The Creative Curve: How to Develop the Right Idea at the Right Time ( https://amzn.to/2Jt9vaH) . Allen joins me to reveal some fascinating science behind creative people and the creative process that we can all benefit from. It turns out that not all olive oil is what it appears to be. In fact a lot of extra virgin olive oil isn’t what the label says. Is there fraud in the olive oil business? And if it isn’t olive oil, what is it? We’ll discuss. http://time.com/3894609/extra-virgin-olive-oil/ If happiness is a choice, why do so many people choose to be unhappy? That is just one of the questions I tackle with Rick Foster co-author of the book, Happiness & Health: 9 Choices That Unlock the Powerful Connection Between the Two Things We Want Most (https://amzn.to/2JEdz78). I think you will be amazed by what Rick has to say. Learn more about your ad choices. Visit megaphone.fm/adchoices

Francis Donohue is a senior associate at Blueprint Equity. Before Blueprint, Francis worked at TrackMaven, a B2B software company backed by NEA that provides analytics for digital marketing teams. Prior to TrackMaven, Francis held positions at Booz Allen Hamilton and NextGen Venture Partners. In this episode. Francis discusses his One Away Moment of getting interviewed at a venture firm and consequently meeting his future colleague and boss, Bobby Ocampo. Down the line, their friendship and teamwork would then allow Francis to move out to San Diego and work full time at Blueprint Equity. You can read more about this episode here: https://bwmissions.com/francis-donohue-one-internship-away-from-meeting-bobby-ocampo/ Follow Bryan Wish on Linkedin: www.linkedin.com/in/bryanwish/ Follow Bryan Wish on Twitter: https://twitter.com/bryanwish_?s=11 Follow Bryan Wish on Instagram: https://www.instagram.com/bryanwish_/ Join our Mission: bwmissions.com/join/ Join our Community: my.community.com/bwmissions

Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform, was recently interviewed by Jeff Pedowitz. He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social analytics, content marketing analytics, news monitoring, web analytics, and giving it to them in one place has differentiated them from their competitors. But, given that his company’s product is marketing analytics, it was fascinating to me listen to him talk about the importance of establishing relevance with content in the different parts of the funnel. He shared that the top of the funnel (ToFu) content is more broad-based and designed to create unique visitors, generate page rank etc. The content for the mid-funnel is more conversion oriented and as such it has to increase in relevance to the customer. So in the mid-funnel he advocates more industry aligned white papers, industry aligned webinars, and items aligned to the individual customer experience. Allen shared that “the big lever that we use in our sales and marketing is relevance. And whenever we are marketing to someone, the more relevant we can get throughout that process, the better the experience is going to be for them, and the more value we are going to deliver. So we basically apply that to our funnel.” So while the content at the top of the funnel may be broad, in the mid-funnel and bottom of the funnel Allen’s team start focusing on how that channel and content might apply to a specific industry. “And so now, someone coming to that [channel], is further along, we are creating more relevant content and having a deeper experience. So we use relevance as a primary lever to bring people through the funnel.” Listen to experience Allen’s perspective on how marketing has shifted from an artistic approach to a scientific approach and what that means for marketers and how he is addressing TrackMaven’s biggest challenge, hiring and retaining great people. Learn more about your ad choices. Visit megaphone.fm/adchoices

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.   In this episode, Karen and Allen discuss: Success Story of Allen Commit to Get Leads When you’re trying to get someone’s attention you need to stand out. Look at what other people are not doing.  Consult to Sell Conversion is not a singular event. The base of conversion is relationship.  Connect to Build and Grow Ask for feedback. Embrace feedback! This is how you will finesse and find out what may be best to come next.  Success Thinking, Activities and Vision Self Awareness is a very big thing - you have to understand what your goals are and why they are your goals.  Sweet Spot of Success     "You have to remember that, in a time when people are so overwhelmed with digital content, you have to show the authentic side and the human side if you want to resonate, because there's so much more content that people are getting than ever before."- Allen Gannett     Connect with Allen Gannett: Website: Allen.xyz Twitter: @Allen Facebook: Allen Gannett Book: The Creative Curve LinkedIn: Allen Gannett Instagram: @allen     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Gajan Balan is an ambitious individual with a thirst for creative and unique solutions. His time is divided between building success for retail environments, developing personal creative projects, and striving to be the best brother, husband, and father.His specialities include content creation, talent development, public speaking, data analysis, branding, sales strategies, time management, web design, photography, personal coaching, and more.Find out more about Gajan at here. Follow Gajan on Instagram and Facebook. Shop his photography prints from Bokeh Blink here. Click here for links to Gajan's podcasts, YouTube Channel, Twitch account and more.  The Social StuffFollow host Avery Moore Kloss on Twitter and Instagram. Grown Up is produced by Folktale Studio. We help bring audio stories to life through podcasting and personal history projects. Visit www.folktalestudio.ca for more information. For more episodes of the podcast visit www.grownuppod.com.  Sounds You HeardMa Perkins: Episode 2 from Oxydol - Archive.orgClip from Gajan's YouTube video "Roaming Ep. 1" - on YouTubeIntro to Episode 12 of Gajan's podcast Controlled Chaos - here.Theme Music is by Coop courtesy of Marmoset Music.  Facts You Heard (aka useful links for History of the Job)The History of Content Marketing by Michael Walton on Copypress.comThe History of Content Marketing: An Essential Guide by Rebecca Lee White on TrackMaven.com

Common knowledge tells us we are either born to be creative geniuses is all or nothing. According to Allen Gannett... that's false! In today's episode, we dive into how anyone can systematically improve their creative capabilities in order their have their own moments of genius. Allen didn't just write the book on creativity, he has applied these principles to his own work and life to find success. His company TrackMaven merged with Skyword in 2018, the same year he wrote the Creative Curve. His book saw a lot of success being published under Penguin Randomhouse and he has used creativity to build his following on Linkedin which is now over 150k. In this episode, you'll learn now just how to have your own moments of creative genius, you'll learn how Allen wrote his book and how he grew his huge audience on Linkedin.

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune. Show Links twitter.com/Allen linkedin.com/in/allengannett/ allen.xyz

Why does creativity matter? Is it better to spend more time creating a few really great things or spending the time creating a lot of good things? Author of the Creative Curve, Allen Gannett, answers these questions and more. You'll even get to hear why JK Rowling is better than Eminem and how to keep your creativity flowing even while stuck at home or alone. You can find more from Allen at: @allen on Instagram & Twitter Allen Gannett on LinkedIn https://www.allen.xyz ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.

According to my friend Allen Gannett, the CEO of TrackMaven, and one of the keynote speakers at the very first #FlipMyFunnel conference, anybody can be a genius.  Allen has written a book called The Creative Curve, in which he explores the myth that we are born creative, and how you too can be a creative genius. All it takes is a lot of hard work, a little luck, and what Allen calls “The 4 Laws of the Creative Curve.”  ------ Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

Allen Gannett is the Author of The Creative Curve and former founder and CEO of TrackMaven (merged with Skyword), a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and General Electric. In this episode Allen and I discuss the impact of his book agent, Jim Levine, and how he helped make Allen's dreams possible. He discusses how even though Jim was supportive and encouraging in his feedback, he also pushed Allen to be better in his work and his writing. After navigating all the challenges of writing a book proposal, Allen shared his feelings of signing a book deal with Penguin Random House during the Election on Donald Trump. Towards the end of the episode, Allen talks about the aftermath of releasing his book and the opportunities that arose after releasing The Creative Curve. You can read more about this episode here: https://bwmissions.com/blog/allen-gannet-podcast Follow Bryan Wish on Linkedin: www.linkedin.com/in/bryanwish/ Follow Bryan Wish on Twitter: https://twitter.com/bryanwish_?s=11 Follow Bryan Wish on Instagram: https://www.instagram.com/bryanwish_/ Join our Mission: bwmissions.com/join/ Join our Community: my.community.com/bwmissions

The Creative Curve: Unplugging the Myth of the "Lightbulb Moment" - Allen Gannett Smithsonian Associates, The Not Old Better Show Welcome to The Not Old Better Show. I'm Paul Vogelzang and this is episode # 428. As part of our Smithsonian Associates, Art of Living Interview Series, our guest today is Allen Gannett. Allen Gannet is the founder and CEO of TrackMaven, a software analytics firm, and now serves as chief strategy officer at Skyword, a global marketing platform, and his new book The Creative Curve: How To Develop the Right Idea at the Right Time, is the subject of our conversation today and his upcoming Smithsonian Associates presentation, titled The Creative Curve: Unplugging the Myth of the "Lightbulb Moment.” Check out our web site for links and ticket details.  Many in our Not Old Better Show Smithsonian Associates audience are focused on their second act career-wise and professionally looking for the spark to write a hit screenplay or book, or design an effective marketing campaign, or start a successful company. The key, according to our guest today, technology entrepreneur Allen Gannett, is not to wait until that proverbial light bulb flashes on during a moment of inspiration.  Instead as Allen Gannett will tell us based on recent psychological research which indicates that there is a predictable science behind success in creative endeavors…Allen Gannett calls it “the creative curve”—the point of optimal tension between the novel and the familiar. Allen Gannett joins us today to examine the stories in his new book, The Creative Curve, of innovators including the Broadway team that developed Dear Evan Hansen, the founder of Reddit, the chief operating officer of Netflix, and Michelin-starred chefs to identify the common patterns behind their achievements. Their examples and lessons, says Gannett, demonstrate that the ability to generate and develop creative ideas is not just the province of so-called geniuses, but within the reach of everyone. Please join me in welcoming to The Not Old Better Show, Smithsonian Associates author interview series via internet phone, Allen Gannett. My thanks to author Allen Gannett who'll be presenting at the Smithsonian Associates program titled The Creative Curve: Unplugging the Myth of the "Lightbulb Moment.” Check out our web site for links and ticket details. As always, my thanks to the Smithsonian team for all they do to support the team, and my ongoing thanks to you, our wonderful Not Old Better Show audience. Please keep your show ideas and emails coming to me at info@notold-better.com. Remember, let's talk about better. The Not Old Better Show. Thanks everybody. For tickets and other details, please check out the Smithsonian Associates site, HERE:  https://smithsonianassociates.org/ticketing/tickets/creative-curve-unplugging-myth-of-lightbulb-moment?utm_source=RAad&utm_medium=OAtsa&utm_content=mwX&utm_campaign=MayWe

Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform. Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle. As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro. In This Episode: 03:52 – What TrackMaven’s data reveals about paid social vs. organic social 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it 11:33 – Why you need to be a citizen of whatever social platform you’re using 16:46 – The importance of being authentically human on social 17:48 – Why creativity should be seen as a learnable skill 27:19 – How Allen uses episodic video content on LinkedIn 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm Resources:  Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Learn more about TrackMaven and how it can help you analyze marketing performance across every channel Read Allen Gannett’s book, The Creative Curve Visit SocialPros.com for more insights from your favorite social media marketers.

Allen Gannett (@allen) was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book, The Creative Curve, came out June 2018.. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into seven other languages. Most interestingly, he was once a very pitiful runner-up on Wheel of Fortune.Follow Allen (@allen on Twitter and Instagram) and visit him  at  https://www.allen.xyz/.Episode webpage: https://JordanParis.com/ep159

EP 1616 From an Article by TrackMaven.com, this is a video where I tell you what they are ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1600 episodes and “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Use this link to schedule a free Discovery call with me.  Connect with me on LinkedIn.  JobSearchCoachingHQ.com offers great advice for job hunters PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.   Connect with me on LinkedIn. Join and attend my classes on Skillshare. Become a premium member and get 2 months free. Join Career Angles on Facebook and receive support, ideas and advice in your current career and job. Watch my videos on YouTube at JobSearchTV.com or BingeNetworks.tv for FireTV, AppleTV, Roku and 90 other devices

EP 1616 From an Article by TrackMaven.com, this is a video where I tell you what they are ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1600 episodes and “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Use this link to schedule a free Discovery call with me.  Connect with me on LinkedIn.  JobSearchCoachingHQ.com offers great advice for job hunters PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.   Connect with me on LinkedIn. Join and attend my classes on Skillshare. Become a premium member and get 2 months free. Join Career Angles on Facebook and receive support, ideas and advice in your current career and job. Watch my videos on YouTube at JobSearchTV.com or BingeNetworks.tv for FireTV, AppleTV, Roku and 90 other devices  

Épisode 251 : Au cours des dernières années, Instagram a gravi les échelons pour devenir l’une des plateformes les plus populaires (si ce n'est la plus populaire) des spécialistes du marketing B2C. Depuis maintenant 2 ans, Instagram renforce son offre à destination des entreprises (Instagram shopping, outils d’influence marketing), mais qu’en est-il pour les entreprises B2B. Est-ce qu’Instagram c’est que pour le B2C ? Les recherches de TrackMaven (une plate-forme d’analyse statistique) semble prouver le contraire. Une étude qui porte sur 508 060 publications et plus de 100 millions d'interactions. Ils ont analysé 316 marques leaders du B2B sur Linkedin, twitter, Instagram et Facebook. Résultat des course, les entreprises B2B enregistrent leurs taux d'engagement les plus élevés sur Instagram. Une audience social media ce n’est pas que des clients Ce serait oublier qu’une audience social média n’est pas forcément constituée exclusivement de clients. On parle de tout un eco systeme. —— Quelles opportunités pour une marque B2B ? Construire une marque employeur forte Pour cela, l’une des possibilités est de communiquer sur les médias sociaux B2C, où se trouvent déjà les individus qui pourront rejoindre l’entreprise comme collaborateurs. Pas simple de recruter. Les tentions sont fortes et il se dit que c’est davantage les candidats qui recrutent leur boite que l’inverse. D’ailleurs, une récente étude de PwC a révélé que 73% des chefs d’entreprises étaient préoccupés par la pénurie des talents. Exemple : @pwcfrance 3227 abonnés sur Instagram Sur leur compte Instagram on trouve du contenu orienté autour des valeurs de la boite, du cadre de travail et surtout de l’Humain. —— Federer les equipes Plusieurs marques utilisent le réseau pour mettre en avant les réussites de leurs équipes. Exemple : @intel 1,2 millions d’abonnés. Instagram permet de mettre en avant les performances ou l’exemplarité de certains membres. Cela permet de renforcer le sentiment d’appartenance global à l’entreprise. En gros, c’est de la communication interne. Instagram est un formidable outil pour renforcer sa culture d’entreprise ! —— Toucher les clients de ses clients Si il est parfois difficile pour les marques B2B de s’adresser directement à leurs clients sur les médias sociaux, elles peuvent néanmoins communiquer avec les clients de leurs clients. C’est ce qu’on appelle une stratégie de communication B2B2C. L’objectif étant d’expliquer aux utilisateurs finaux, l’intervention et la plus value de la marque dans la chaîne de valeur. De créer de la préférence de marque. Exemple : @airbus https://www.instagram.com/airbus/ 1,7 millions d’abonnés. Autre exemple : @ValrhonaFrance https://www.instagram.com/valrhonafrance 190k abonnés Cela permet de construire de manière indirecte une marque B2B forte. Soutenue et identifiée par le grand public. —— Même en B2B, il arrive aussi que vos clients soient actifs sur Instagram C’est notamment le cas pour les entreprises de services dans la tech. Un bon exemple c’est @salesforce 85,5k followers Ils utilisent Instagram comme un outil pour nourrir leurs clients B2B (interviews d’experts sur l’IA par exemple) et renforcer leur expertise. —— Tisser un lien particulier avec ses partenaires On le disait une audience social media ce n’est pas que vos clients. Et dans l’éco système il ya évidemment les partenaires, vos fournisseurs. Instagram peut être un formidable moyen de créer unien fort avec eux. En divulguant les coulisses par exemple… Mais aussi en mettant en avant des applications concrètes de vos solutions. Un bon exemple avec @brakefrance 954 abonnés —— Toucher ses prospects dans leur vie de tous les jours avec le publicitaire sur Instagram Un pro reste un pro. Et même quand il se balade sur Instagram à 21h, il reste un pro. . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

We're bringing it back to another one of our favorite episodes for Flashback Tuesday! What do The Beatles, Elon Musk, JK Rowling, & Steve Jobs have in common? Besides being trailblazers in their respective fields, there is a common thread tying them all together. One that can be summed up in 2 simple words: Creative Genius. Nobody is going to argue that what The Beatles did in their short career was anything short of groundbreaking and genius. Nobody can look at the success of the Harry Potter franchise and arrive at any other conclusion than that JK Rowling is filled with creative genius. But what if you're not JK Rowling? Or John Lennon? Do you stand any chance at being a creative genius? At being an icon in your respective field? According to my friend Allen Gannett, the CEO of TrackMaven, and one of the keynote speakers at the very first #FlipMyFunnel conference, anybody can be a genius. Allen has written a book called The Creative Curve, in which he explores the myth that we are born creative, and how you too can be a creative genius. All it takes is a lot of hard work, a little luck, and what Allen calls “The 4 Laws of the Creative Curve.”  

CEO and Founder of Track Maven, Allen Gannett believes that we have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But that simply isn’t true. In THE CREATIVE CURVE: How to Develop the Right Idea, at the Right Time by big data entrepreneur Allen Gannett, a Forbes and Inc. “30 Under 30” awardee, tells us why and shows us how to get it. http://www.allen.xyz

If the science behind creativity piques your interest, then you've probably heard of Allen Gannett. Allen who's colloquially known as a corgi father is debunking the myths of the creative genius and how we can start cultivating our creative side today in his hit-selling book 'The Creative Curve'. He's known for co-founding Acceleprise, an international B2B startup accelerator to being the CEO of TrackMaven, an enterprise big-data analytics platform which recently merged with Skyword, one of America's industry-leading content marketing services. Here, Allen is our next chapter of NXT GEN MVMNT, where we'll deep-dive on his insights and get under the hood on his journey. *** Follow Allen's journey: Buy his book - thecreativecurve.com LinkedIn - https://www.linkedin.com/in/allengannett/ Instagram - https://www.instagram.com/allen/

Today we have here, Allen Gannett. He’s the Chief Strategy Officer of Skyword, founder of TrackMaven, which is a big data analytics company; and he’s also the author of “The Creative Curve“. A book that I loved and I suggest everyone reading it. And today we’re actually going to explore with Allen, the insights about creativity, how it works. And also the misconceptions we all have about how creativity works. So thank you for being with us today Allen. For the full transcript go to: fourweekmba.com/creative-curve-allen-gannet/

Allen Gannett.  Forbes 30 Under 30, tech entrepreneur, founder of TrackMaven (now part of Skyword).  And author of The Creative Curve.  Is creativity something we’re simply born with or can all of us cultivate it – and if so, how?  

Allen Gannett, the author of The Creative Curve, spoke at the 2019 Going Deep Summit about how to make moments of "creative genius" less random and more intentional. Most people want to know how to be more creative. Allen explains that thoughtful consumption is a key unlock for aspiring creatives.   Allen is the founder of TrackMaven and a bestselling author.   Here are videos from the Going Deep Summit on YouTube https://www.youtube.com/playlist?list=PL8REcAy3zwEArtRTmEufaQHo4UQ1bjdrZ

Allen is the Founder and CEO of TrackMaven, a marketing analytics platform that enables creativity. Marketers user TrackMaven to measure and improve performance across every channel - so they can tie the details to the big picture. The platform is used by the NBA, Microsoft, Saks Fifth Avenue, and many more modern marketers. Allen is also the Author of The Creative Curve - a book that combines findings from the latest science on creativity with findings from interviews with two dozen of the world's modern creative giants ranging from the Broadway team to the founder of Reddit, and many more. To order Allen's book, visit: https://www.thecreativecurve.com/ Follow Allen on social media: LinkedIn: https://www.linkedin.com/in/allengann... Instagram: Allen Gannett --- Support this podcast: https://anchor.fm/georges-khalife/support

Allen Gannett overturns the myths of creative genius and shows that it's not the province of genius - of those select brilliant few whose moments of insight arrive in unpredictable flashes of inspiration. Allan explains the science to achieving success in any creative field - from writing a novel to starting a successful company. Based on his book, The Creative Curve, you'll forget everything you think you know about creative genius and find that everyone can better engineer success.   When people ask Allen what he does, how does he like to reply? What are the most significant misunderstandings about creativity? The flash of genius, the "ah-ha" moment is not a stroke of inspiration. What is the biology behind it? Consumption, the leading creatives seem to learn a lot about a little. It's not just about what they learn, it's also about how they consume. The operations of a laboratory and our left and right brain How valuable is the company we keep? Build a team with people from both fringe and the establishment. Describe fringe? Is it good to have conflicting collaborators? Is there an essential role for the non-conformist? Does spending time by yourself foster your imagination? The challenge of identity for Allen of - being an analytical guy who writes a book on creativity Is there any association between IQ and creative ability? Working to commissions - the rituals and routines of a creative person Is timing an important part of the creative process? Do great creatives see the world through a different lens? Since writing the book, what has Allen implemented at TrackMaven to foster a more creative environment? What did Allen take from his research and apply to his world? How do we balance the familiar with the novel? Jazz musicians as an example   LINKS   Allen Gannett website https://www.allen.xyz   Allen Gannett Linked In https://www.linkedin.com/in/allengannett/   Allen Gannett The Creative Curve https://www.thecreativecurve.com   The Mojo Radio Show interview with Buzz Bidstrup from GANGgajang https://www.themojoradioshow.com/ep-84---ip-double-shot.html    The Mojo Radio Show website themojoradioshow.com   The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/   The Mojo Radio Show on Twitter https://twitter.com/tmrspod   The Mojo Radio Show Answering Machine 08 7200 6656 08 7200 MOJO   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It's just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”. Hunter S Thompson.  See acast.com/privacy for privacy and opt-out information.

One of the great things about marketing is that it requires you to be both analytical yet creative, and perhaps there are fewer people who know as much about both sides of this coin as Allen Gannett, CSO at Skyword. Allen is Founder and former CEO of TrackMaven, a SaaS marketing analytics platform, and author of The Creative Curve, a book that breaks down the four laws of creativity. In this episode we bring these worlds together as we explore the science behind creativity to understand how we as marketers can create things that are both novel and valuable. With real life examples from J.K. Rowling and Kanye West to Ben & Jerry's and Pixar, Allen challenges stereotypes around creativity and explains the science behind achieving creative success in any field, including B2B growth marketing. This episode covers: - What creativity actually is and how we can learn to become creative - An introduction and breakdown of The Creative Curve, a step-by-step framework that explains the four laws of creativity: Consumption, Imitation, Creative Communities, and Iterations - How we as marketers can become more creative - Creative marketing initiatives Allen and the TrackMaven team have run in the past --- Links Skyword >> https://www.skyword.com/ TrackMaven >> https://trackmaven.com/ The Creative Curve >> https://www.thecreativecurve.com/ Creativity Inc. >> https://www.goodreads.com/book/show/18077903-creativity-inc Content Marketing Institute Blog >> https://contentmarketinginstitute.com/blog/ Ann Handley's Blog & Newsletter >> https://annhandley.com/ Follow Allen on Twitter >> https://twitter.com/Allen --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub Follow Edward on Twitter >> https://twitter.com/NordicEdward

On this bonus "library" episode, you'll hear what Allen Gannett -- founder and CEO of Track Maven which was acquired in 2018 and the author of the critically acclaimed book the Creative Curve -- is reading, writing and thinking about creating next. 

How did you market your book? According to Allen Gannett, he basically didn't.  Allen realized that today most people don't *really* respond to marketing. Sure, it's helped people recognize him, trust him and see him as credible.  But when it came to actually selling copies of his book... well, as he admits in our conversation, that was all about creating one-on-one relationships with the thousands of people who'd eventually go on to buy his book. Many of us wrongly believe that posting on social media or doing advertising will get people to act.  However, research has proven time and time again that while these sorts of actions can make us more likely to purchase or engage, there isn't anything quite like the human touch to drive action.  And as Allen shares throughout this unique and engaging episode recorded the week of his book launch, a marketing maven who runs one of the largest social media analytics companies, recognized that our ability to connect with humans is rarely one to many... but one on one. Allen is the founder and CEO of Track Maven which was acquired in 2018 and the author of the critically acclaimed book the Creative Curve. Plus he's a friend I'm proud to have had many rounds of breakfasts with in the startup ecosystem.

Victoria Roebuck discusses leadership as the Diretor of Account Management at TrackMaven with Secret Sauce --- Support this podcast: https://anchor.fm/secret-sauce/support

Allen is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Top 3 Value Bombs: 1. Consumption is one of the leading indicators of creativity. 2. Luck is where efforts meet opportunity. Those people are putting themselves in the right place, putting in the effort, so when the opportunity comes, they make things happen. 3. Humans are walking contradictions. We crave safety but we also crave novelty. It’s like weighing risk and rewards. Visit Allen’s website - TheCreativeCurve.com Sponsor: ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!

We have been spoon-fed the notion that creativity is the province of genius - of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't.  But that simply isn't true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.   As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what is called “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.   Our guest on this episode reveals the four laws of creative success and identifies the common patterns behind their achievement. We welcome Big Data entrepreneur, CEO of Trackmaven and author of the fantastic “Creative Curve” Allen Gannett. On this episode we talk: The origin of the creativity myth The myth of the lightbulb moment The patterns behind the creative curve The four laws of the creative curve: Law of consumption Law of imitation Law of creative communities Law of iterations The social acceptance of ideas The significance of the mere exposure effect Psychological safety Ben and Jerrys as champions of the creative curve More about Allen Gannet here: http://www.allen.xyz https://trackmaven.com/

Allen Gannet is the founder and CEO of Trackmaven, a company that works with large brands to help them uncover the meaning, revealed by patterns, in their marketing data. In working with major brands like Microsoft, Marriott, Saks Fifth Avenue, and Home Depot, Gannett noticed a significant pattern: most marketers, event well-known ones, weren’t hitting their goals. While their ad campaigns demonstrated creative thinking, their commercial success often fell short. He asked himself, could there be a method to combining creative and commercial success? FREE Creative video shared on the show:  angusnelson.com/creativity In This Episode, You’ll Discover: What is the method of creative greats The power of structure Why education has actually stifled our creativity The FOUR Laws to creativity How “Creative Genius” is a social phenomenon The importance of timing Campus Network vs. Facebook How so many of the greats are copycats and much more! Links and Resources Mentioned in This Episode: Go and BUY your copy now: The Creative Curve: How to develop the right idea at the right time NEED A SPEAKER AT YOUR EVENT?  Topics include: •Honing Your Humanity with New marketing strategies to create brand influence • Influence Building: Growing your confidence, career, and income •Future of Work: Managing Millennials CLICK HERE FOR MORE INFORMATION  Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see on the left or bottom of this post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. If you have any questions, please shoot me a note on the “

Are you creative? Most of us business people do not think of ourselves (or our professions) as creative. When we think of creative people, we think of artists and musicians and actors and writers. This is just one of the mistakes we make about creativity. Allen Gannett, founder and CEO of TrackMaven and author of "The Creative Curve: How to Develop the Right Idea, at the Right Time," explains that anyone can be creative because creativity can be learned. He did the research and provides a way of thinking that will help any of us believe we can be more creative.  In just one example, Gannett explains that being creative is not just about the technical skill of whatever it is that we do. That skill could be painting or software sales. The technical skill of painting or selling is only one part of being creative. As Gannett explains, a creative person is good at three skills: the technical skill of the act, timing, and communicating and distributing your ideas. In other words, if you invented a new painting style or a new sales technique, it means nothing if your timing is off or if you cannot get that new idea out into the world.  If you want to be a more creative painter or sales person or customer success manager, I suggest you listen to this podcast and then go read "The Creative Curve." Get on the email list at helpingsells.substack.com

Read the complete transcript on The Sales Game Changers Podcast website. Shawn's had a long career with more than 32 years in sales coaching and leadership. He's overseen, managed, directed and supported sales organizations from 5 to 95 people within industries such as healthcare, publishing, higher education and K12 and even within the building and construction industry with Hanley Wood. More recently, Shawn has spent the past 12 years in software as a service with notable organizations such as Vocus, Eloqua, Oracle and Track Maven. As a startup sales leader, Shawn has specifically focused on sales methodology and sales process with the intent on replicating high performer behaviors within his sales organizations in a way that makes sales leadership and excellence more of a habit than a dream for his sales organization. Find Shawn on LinkedIn!

This week on What's Working in Washington, we look back on some of our favorite interviews from the spring season: PoPville founder Dan Silverman; David Cetlin and MockV Solutions; and Allen Gannett on his startup TrackMaven.

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.     Podcast Highlights: Consumption - you need to immerse yourself in the subject Imitation - copy the talented people before you to get a better feel for the subject Creative Community - surround yourself with smart creative people to develop truly creative ideas   Contact Allen: LinkedIn The Creative Curve Book      

  My guest today is Allen Gannett, founder and CEO of TrackMaven and author of The Creative Curve.  TrackMaven is a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Ave, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes. His new book, The Creative Curve: How to Develop the Right Idea, at the Right Time is all about overturning the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.  Allen lives in DC, but he was down in Atlanta to give a Tedx Talk at Georgia Tech so we were able to meet up to do a short podcast.  To follow Allen, visit Allen.xyz To purchase the book, visit TheCreativeCurve.com Listen on iTunes Listen on Google Play Listen on Soundcloud If you would like to support the podcast, please rate 5 stars and review on iTunes. Music by Calvin Kraakevik  

What's Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we're talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service  helping marketers prove ROI and improve results. He has also been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity. [00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code. [00:16] What's up Creative Hustlers! [00:45] This interview is sponsored by SEMRush. Check it out, and get your 14 day free trial now! [01:02] Today we're talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service  helping marketers prove ROI and improve results! [01:28] 60 seconds to find out more about Allen Gannett and why he's a creative hustler. [02:17] Where did the quest to find about about creativity, and how people use it? [04:00] We sometimes mix together the technical skills with the actual talent of creativity which is ideas. [04:33] The story of Mozart is the best example of technical skills, not the idea of creativity. [06:00] Allen's book. The Creative Curve, will be available June 12th, everywhere books are sold! [06:45] What is TrackMaven, and what is the value proposition for it? [07:22] The whole idea for TrackMaven is to stop making your Social Media Manager be a data scientist. [07:40] A Marketer's outsourced Right Brain, taking 25 different channels to get your data. [08:04] It's primarily social, but also content marketing, paid social, earned media, and web analytics. [08:33] TrackMaven gives the data to prove it works, but also gives recommendations to improve. [09:22] Allen uses this tool for his own marketing, and how it's worked for him, and his business. [10:00] You can get amazing engagement on LinkedIn, and Allen found that trend earlier than competitors. [10:30] The cool kids are moving to LinkedIn. [11:00] Why Allen and TrackMaven is different from the competitors. [12:00] Allen's intended clients for TrackMaven. [12:54] TrackMaven's customer acquisition strategy, and they do all of the above to attract clients. [13:44] One marketing strategy that Allen is staying away from because it's difficult. [15:03] What Twitter needs to do to improve from a marketing standpoint. [16:30] Bring the C-level executive to the forefront to promote transparency. [17:50] Allen is so excited for his book to release because he's been working on it for the last few years. [19:25] What Allen does on the days where everything sucks and he doesn't want to do it anymore. [20:00] Creatives surround themselves with other creatives. They look to the future, instead of the past. [22:55] Creativity is ageless, and you don't have to start when you're young. [23:40] We mistake initial difficulty as a lack of creativity or inability to be creative. [24:10] The most talented people are often the ones who practice the most. [25:05] Allen would grab a gin & tonic with Andy Warhol. [26:30] That's a Wrap Creative Hustlers, find out where Allen lives on the internet. [26:45] Check us out at TheCreativeHustler.com and LatinandCode.com, and please leave us a review! [27:06] Melissa's Moment of Hustle   Contact Allen Gannett: Allen.xyz Buy his book

Software founder and CEO Allen Gannett shares the critical components of successful ideas–and how to create more of them.You'll Learn:1) The two fundamental human desires that come together in winning innovations2) Little things to tweak to make your offering a smashing success3) The four laws of the creative curveAbout AllenAllen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and author of The Creative Curve, on how anyone can achieve moments of creative genius, from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.Items Mentioned in this Show:Sponsored message: ZipRecruiter is the smartest way to hireSponsored message: HungryRoot delivers healthy comfort food. Enter code: “awesome” for $25 off for your first two ordersSurvey on the best episodesAllen's Book: The Creative CurveAllen's Marketing Analytics Software: TrackMavenAllen's Personal website: Allen.xyzBook: I Will Teach You to Be Rich by Ramit SethiYoutube video: Samuel Jackson calling people to see Snakes on a PlaneVloggers: Casey Neistat and Connor FrantaPrevious episode: 063: The Optimal Time for Everything with Dr. Michael BreusBook: The Hard Thing About Hard Things by Ben HorowitzResearch: The Attitudinal Effects of Mere ExposureApplication: BoomerangView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep308. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers use TrackMaven to measure and improve performance across every channel — so they can tie the details to the big picture. Used by the NBA, Microsoft, Saks Fifth Avenue, and many more Graduated from George Washington University with a degree in Political Science. Graduated summa cum laude - Board of Trustees Scholar - Luther Rice Fellow - Co-authored research on public corruption that was published in the journal Public Integrity Prior employment included Co-founder and Partner of Acceleprise; Splash Networks; and CMO, EmployInsight

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.- https://amzn.to/2JtWdK2- https://www.linkedin.com/in/allengannett/- https://twitter.com/AllenPlease do NOT hesitate to reach out to me on Instagram, Twitter or via email mark@vudream.comHumans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/