Podcast appearances and mentions of david perell

Andrew Stanton was the second animator at Pixar, and he has been working there for 30 years. If you want to know how Pixar runs, this is your guy. He has directed movies like Finding Nemo and WALL-E, and he's the director of Toy Story 5. I had to ask him, "What have you done at Pixar to keep that quality bar so high? It's hit after hit, appealing to both kids and adults. How do you achieve this consistently?" That's what this episode is all about. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite Michael Pollan is one of my all-time favorite nonfiction writers. He has been writing about food, nature, and consciousness for decades. For him, the writing process begins with a question. He finds something he's interested in and embarks on an adventure. He experiences things, talks to people, learns, and then compiles it all into a book. His writing style feels as if he's putting an arm around you, simply reporting back what he's learned and experienced, all in a very friendly way. The adventure we discussed most in this conversation was when he bought a cow and followed it from birth to slaughter, illustrating the industrial food system's impact on meat production. Michael has taught nonfiction writing at Harvard and UC Berkeley. At the end of the interview, he said: "I just gave you an entire semester's worth of content in one hour." About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite Andrew Hunter Murray is a writer, a journalist, and a comedian. What stood out from this conversation is his love for literature, which shows up both in his three novels and in how he's studied people like Edith Wharton and Jane Austen. We talked about what makes a good premise and how to make a character feel alive. This conversation was a lot of fun. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Noah Hawley has written books, movies, and TV shows like Alien Earth and Fargo. He's been successful not just because he's a talented writer, but also because he's a consummate professional. He's fluent not just in the world of stories and characters, but he also knows how to work inside the industry and how to get things done. If you want to make it as a writer, whether on the page or the big screen, this interview is a roadmap for doing that. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Suleika Jaouad says: "If you want to write a good book, write what you don't want others to know about you. But if you want to write a great book, write what you don't want to know about yourself." She's had a lifelong love for words, ever since she was a little kid. She began writing for public consumption in her twenties, after being diagnosed with serious cancer. From her hospital bed, she started writing for The New York Times, which led to her memoir, "Between Two Kingdoms", and her book on creativity, "The Book of Alchemy". What are the driving themes of our conversation? How do you free yourself to be creative How do you show up as your most unedited self on the page How do you fight writer's block How do you live with curiosity, wonder, and enchantment How do you truly open your eyes to the world This conversation will explore all of that. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Segura, a comedian known for specials like "Completely Normal" and "Sledgehammer", is also the creator of the TV show "Bad Thoughts". He's appeared on "Conan" and "The Late Show with Stephen Colbert". Today, he's here to teach us how to write comedy. What makes Tom's humor so distinct is its observational and story-based nature. He can look at something you've seen a thousand times and point out a hilarious detail, making you realize, "Yes, that's absolutely true!" That's why I asked him to come on the show and teach us how he finds and writes those kinds of jokes. Here's his answer, along with a few moments that had me in tears of laughter. [TIMESTAMPS] About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Maria Popova writes one of the internet's best personal blogs. Originally called "Brain Pickings", it is now known as "The Marginalian". She has published more than 6 million pages of writing there, and it has become such a treasure that the Library of Congress recognized its value and made it part of their permanent archive. This conversation, however, explores much more. It delves into how to live and how to see, and how to turn to books for wisdom when confused and comfort when suffering. How can we read and learn to improve our lives? That is the driving question behind our discussion. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I'll be teaching yoga & meditation this September 20-26 at Ballymaloe House in Ireland with Erin Doerwald. It's a profoundly beautiful, nurturing setting for retreat. Join us for rhythms of daily practice, exquisite farm-to-table meals, and cultural exploration. Plus cedar saunas and a cold sea plunge! We welcome you to join us for this extraordinary retreat—more info at shawnparell.com/irelandI was puttering around on my desktop last week—doing anything to avoid beginning this draft—when an email arrived from Satya Doyle Byock, Director of the Salomé Institute of Jungian Studies, psychotherapist, and author of Quarterlife: The Search for Self in Early Adulthood. I'm connected to Satya's work through a yearlong course in Jungian psychology, so it felt synchronous that her voice should reach me in the midst of a procrastination I had entered but not yet named.In her newsletter, Satya reflected on how AI-generated content has begun to drain her motivation to write, or at least to write in the digital landscape:“The existential (or is it creative?) concern is not only that I don't know that I can keep up; it's that I'm not sure I want to.I don't want to feel frenzied for any reason, let alone in order to keep pace with robots.”I felt an immediate resonance. A similar resistance has been gathering at the edges of my awareness in recent months. As ever, I am drawn to the practice of writing; I feel reluctant, though, to keep step with machines, and wary of the subtle infiltration of AI's manufactured voice into the written word. Its outputs are refining by the day, but its velocity, seamlessness, and casual superiority register as categorically inhuman. Even the term content betrays the shift: it names a product, not a process. Writing still implies the grist of a mind at work.Momentarily, I consider abandoning the whole imperfect enterprise of these essays. Why compete with the speed of light? Human attention—my attention—has already been profoundly shaped, even warped, by life in the digital age. Like Satya, I am unwilling to have my nervous system further conscripted into that race.But then I pause. Because keeping pace is not, and never was, the aim of this work.In 1884, William James insisted, in his early challenge to Cartesian dualism, that “a purely disembodied human emotion is a nonentity.” Emotion, for James, arises from embodied sensation—from the interplay of pulse and breath, fascia and nerve synapse. What, then, are we encountering in AI's frictionless outputs, if not language severed from the very conditions that allow for feeling?Beyond its basic communicative function, writing is one of the ways humanity has revealed itself to itself across generations. Its deeper value—like all art—is metabolic. The artist's task is to sustain attention—to lower a bucket into the shadowed recesses of the psyche and draw up something true. Something we can hold up to the light and marvel: this has been here all along.Silene stenophylla—the narrow-leafed campion—offers a botanical echo of this process through millennia. Revived from 32,000-year-old tissue preserved in the frozen burrows of Arctic ground squirrels, its cells were coaxed back into bloom. Its resurrection gestures toward the truth that creation unfolds according to its own tempos, on timescales that exceed human urgencies. No algorithm can hasten such an emergence. It belongs to the potential of living systems. Silene stenophylla stands for all that has yet to be brought to light.My family is moving through a health circumstance that has re-angled the light on everything. I find myself asking, with unusual clarity, what it means to be human. What is this brief and improbable flare of existence, this particular arrangement of spirit and days—and what, in fact, matters within it? I am learning that no intelligence outside nature's intelligence—the one that moves through this body, shaped by my relationships, my encounters, my losses and blessings—can do this work for me. Integration is not transferable. It is slow chemistry, the metabolism of meaning, made possible by contact and time.In this unprecedented modern experiment—this “rough initiation,” to borrow Francis Weller's phrase from In the Absence of the Ordinary—we are tasked not only with preserving our shared existence, but with tending the intricate ecology by which we make sense of being human at all.To that end, I was struck by Ezra Klein's remarks to David Perell about how he prepares for interviews. He described the option of relying on a production team to generate questions—augmented, no doubt, by AI—and his commitment instead to the slower labor of reading and thinking his own way into his subject matter. It is through this integrative process that he becomes acclimated to the terrain of his guest's inner life.Klein's learning process is unmistakably estuarine. Like a river meeting the sea, he begins at the edge of his own knowing and encounters the salinity of another's perspective, allowing it to permeate and reshape his understanding. We may learn to live alongside artificial intelligence, and make good use of it, but this kind of convergence, this gradual and reciprocal deepening of awareness, still belongs to the meeting of living minds.As writers, readers, and human kin, we are now asking questions at the threshold between what can be offloaded and what cannot. We recognize ourselves in one another's fitful impasses and revelations. I find myself wanting, more clearly than ever, a human-paced, human-proportioned life—one in which instinct and intuition remain intact, in which I can not only hear another's words, but discern the place from which they have arisen. And so I must remain faithful to slow, estuarine processes that bend the psyche toward dignity and insight. We feel our way, and grow, and ache, and fall away, and arrive again. This is how we are human.If these offerings speak to you, consider becoming a paid subscriber. The Guest House is a 100% reader-supported publication, and your subscription makes it possible for us to create & connect. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shawnparell.substack.com/subscribe

Yann Martel is famous for writing "Life of Pi", which wasn't just a standout book but also an Academy Award-winning movie. What stood out to me about him is that he's strikingly well-read, and he's developed a unique approach to storytelling. Many writers say it's all about character, but Yann says other things are more important. Where other writers obsess over beginnings, it's the endings of stories that he truly falls in love with. If you want to learn about place, plot, people, and prose, you're in the right place. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Buy Anne's latest book, GOOD WRITING, below: https://www.penguinrandomhouse.com/books/786813/good-writing-by-neal-allen-and-anne-lamott/ Anne Lamott is famous for writing "Bird by Bird", one of the best books ever written about the craft of writing. In it, she states that "perfectionism is the voice of the oppressor, the enemy of the people." Sentences like that have made her a muse for countless writers over the years. Beyond "Bird by Bird", she has written more than 20 books, including novels and memoirs. She recently published a book with her husband, featuring 36 rules for writing. In this interview, we discussed the types of people creatives should surround themselves with, why writer's block is a misnomer, and what she considers the very best writing prompt. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Tish Rabe has written more than 200 children's books. She's written for Disney and Sesame Street, and also after Dr. Seuss died in the early 90s, she started writing Dr. Seuss books. When she did, she really leaned into his distinct style. So I said, "You've been doing this for 40 years now. Can you teach me what you know about writing stories, bringing characters to life, rhythm and rhyme, and that unique flow that Dr. Seuss books are so famous for?" Beyond the tactics, this conversation will help you lighten up a bit and have a lot more fun with your writing. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it actually take to build a modern DTC brand? In this deep dive, Nik Sharma and David Perell unpack the real playbook behind today's fastest-growing direct-to-consumer companies from first idea to scale. Nik shares how top operators think differently: instead of guessing, they validate everything. From testing fake brands before launch to using Facebook as a real-time messaging lab, he explains how the best brands remove risk and find what actually converts before going all in. They also go deep on brand strategy, from owning a color and standing out on shelves to building real differentiation in crowded markets. Nik explains why most brands fail (they look the same), and how the best ones win by creating a moat across product, story, and distribution. If you're building (or thinking about building) a consumer brand, this breaks down how to go from idea → traction → scale without guessing. --- What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠instant.one/sharma⁠. --- Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Check out the Nik's DTC newsletter: ⁠https://bit.ly/3mOUJMJ⁠ Follow Nik on X: https://x.com/mrsharma

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com David Gelb directed 'Jiro Dreams of Sushi' and 'Chef's Table', which is what this conversation is all about: the art of making documentaries, telling stories, and bringing people to life. He says that whenever you're writing a scene, a character should come into it wanting one thing and leave with something else. David spent a lot of time with the world's top chefs, so I had to ask what lessons he learned from them and how those lessons seeped into his work. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Patrick Radden Keefe is going to teach us how to write narrative nonfiction. It's something he's been doing for 20 years as a staff writer at the New Yorker. He's also written six full-length nonfiction books. Patrick is known for this style called Write Around Reporting. So you want to focus on somebody who's wealthy or powerful, and they're just like, "No, I'm not going to talk to you. I flat out refuse." How do you still get that story done? That is Patrick's area of expertise. He did this with his book about the Sackler family, where they basically said, "We're going to threaten to sue you if you write this book." So then I said, "Well, what is it that you do to tell that story once you find it?" And he said, "You got to find your Donkey. A donkey to pull you through the piece." I was like, "What do you mean by that?" Well, you're about to find out. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Wright Thompson is one of the best nonfiction storytellers in the world right now. He showed up to my place, and I immediately liked his vibe. We started talking, and it turns out we both love Guinness Zero. So we cracked open a beer, and we just talked about the writing process. How do you tell a great story? How do you nail an ending? How do you use details to bring a character to life? That's what this episode is all about, and it's a heck of a lot of fun, too. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Ocean Vuong is a poet, a novelist, and a professor at NYU. He's just really good at writing in this fresh, enchanted, and imaginative way. He has this way of seeing and experiencing the world that's alive and filled with wonder. If you want to write prose that's lush, words that are vivid, and stories that pulse with life, then you're going to love this episode. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Do you ever wonder how the book publishing industry works? How does the CEO of a top-five publishing house even think? That's what this episode is all about. My guest is John Yaged. He runs Macmillan, which is one of the top five publishing houses. I asked him to talk to me like I'm a young writer who has never published a book before. And that's what he did. If you're interested in improving your writing, if you want to be a super successful writer and understand how this industry works, then you're going to like this episode. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Michael Connelly is a crime novelist famous for series like 'Harry Bosch' and 'The Lincoln Lawyer'. Combined, his series have sold more than 100 million books, and they've become TV shows on Netflix, MGM, and Amazon Prime, where he's not just writing but is also the executive producer. His fingerprints are all over the work. I wanted to ask him how he dreams up vivid characters and how he writes about a city, a town, or a place. If you want to write, come up with stories, imagine worlds and put them onto the page, you're in the right place. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Steven Pressfield is a master in the art of storytelling. He spent decades studying what great stories have in common. So that's what we're going to talk about: the principles of storytelling and character building. I want to know the things that transcend genre and culture, and speak to the heart of the human condition. I want X-ray vision into what makes stories great. I want to know what makes you get to the end of the story and just say "wow". That's what this conversation is all about. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Robert Mac is on the show today to teach us what he's learned from great comics like Jerry Seinfeld and Mitch Hedberg. Robert has been doing stand up for more than a decade, and I wanted to know what he's learned about how to be funny, how to tell a good story. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Bill Browder has written two books, Freezing Order and Red Notice, which was everywhere when it came out in 2015. It's a page-turner. I had to ask him how he thought about building character, bringing people into the story and keeping people engaged. Enjoy! About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Basecamp, the world's simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Diarmaid MacCulloch is an author, a professor at Oxford, and he's obsessed with history. A real expert who's been studying it for decades. In this episode, we talked about how to do history, the role of a historian in society, and how to take everything you learn in the research phase and turn it into clear, vivid, and entertaining writing. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Basecamp, the world's simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Lee Child, the man behind the "Jack Reacher" series, has sold more than 200 million books. It is the best-selling series of all time on Amazon in the UK. More than Harry Potter, which is crazy! A new book is sold on average every nine seconds. So how does he do it? How does he write it? How does he come up with the ideas? That's what we're going to find out. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Basecamp, the world's simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Clint Bentley and Greg Kwedar are the two brilliant minds behind Train Dreams, the Oscar-nominated adaptation of Denis Johnson's novella. Their film is emotionally devastating in ways that stay with you long after the credits roll. In this interview, I wanted to understand how that kind of film actually gets made. We talk about how they taught themselves filmmaking by building a mental archive of films, how a single frame can unlock an entire scene, and why adapting a book spirit often requires stepping away from its words. This How I Write episode is an exploration into how two directors think together, and how a deeply human story becomes something monumental. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Basecamp, the world's simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Fareed Zakaria is one of the world's leading journalists. Maybe you've seen him on CNN. Maybe you've read his books. Or maybe you've read his articles in the Washington Post. This conversation is a university-level seminar in the craft of writing, which builds upon the thousands of articles Fareed's written over his career. It's a guidepost for anybody who wants to write non-fiction. How do you develop expertise? How should you structure your days? What kinds of deadlines should you set? We also talked about how The Great Gatsby shaped his perspective on America, when to rely on anecdotes vs. data, and the skills that'll remain scarce as AI breaks through the Turing Test and becomes a hyper-competent writer. The through-line of Fareed's work is a philosophy of purposeful practice: watching all his TV performances to see how he can improve, reading great writing to absorb what excellence looks like, and using the deadlines of TV and newspaper columns to write consistently. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out Sublime at https://sublime.app/?ref=perell Daniel Pink is one of the most successful nonfiction writers of the past 30 years. You've probably seen his books: "Drive," "The Power of Regret," or "To Sell Is Human." Maybe you've even seen his viral TED Talk about the science of motivation. In this conversation, we started by talking about his writing process, which he's been doing consistently for so many years. I wanted to know when, where, and how often he writes. I wanted to know all about it. At the very end, Dan goes: "I've got one more thing to share with you." And then he shares is the most important question that any writer can ask before they take on a new project. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Junod is famous for writing essays that have defined both people and events. He wrote a piece called "The Falling Man" for Esquire, which is the canonical piece about 9/11. Later on, he wrote the iconic "Can You Say...Hero?" about Fred Rogers, also for Esquire. What's unique about this conversation is that it's both practical and deep, but it all comes to a head at the end. In this climax, we get to talk about his bookshelf, and it fast becomes one of my favorite things that's ever happened on How I Write. Enjoy! About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Adrian Tchaikovsky came on the show to talk about how he writes fantasy and science fiction. He won the Arthur C. Clarke Award for his book, Children of Time, and has written more than 60 books and novellas. He spends his life thinking about how to make believable worlds and how to build characters that have weight to them. My favorite thing is how he writes a fight scene, how he thinks through the pacing and all the action. If you want to write imaginative stories filled with wonder and fantasy, you're going to like this episode. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out Sublime at https://sublime.app/?ref=perell Elif Shafak has a way of writing that's lush and enchanted. She writes about real things in the world: water, houseboats, ordinary things that we stopped seeing. And she infuses them with life and wonder so that we can see the world fresh again. Elif has written more than 21 books, and she's the president of the Royal Society of Literature, which has had fellows like J. R. R. Tolkien, Rudyard Kipling, W.B. Yeats, and Margaret Atwood. You'll notice that her writing advice is different from what you normally hear. She wants to help you splash your personality onto the page, how to write with soul, and how to unlock your wild imagination to do it day in and day out until you're left with a finished piece of writing. 00:00:00 Introduction 00:02:02 Making small things feel enchanted 00:04:39 How to avoid fake wonder 00:07:22 Elif's writing routine 00:09:13 Writing at night 00:11:11 How heavy metal helps writing 00:18:07 What makes characters feel real 00:19:55 Fixing a story 00:22:15 Writing like children 00:26:09 Which senses matter most 00:32:32 Taking risks after being successful 00:34:12 Soft vs hard writing 00:38:59 Elif's editing process 00:43:27 How poetry influences her writing 00:48:30 What English can't express 00:51:46 Writing as if you're “drunk” 00:55:04 Why freedom comes first 00:57:04 Lessons from favorite writers 01:06:44 Rumi's influence 01:10:22 Spirituality vs religion 01:15:07 How cities shape writers 01:17:11 James Baldwin's influence 01:18:22 Melancholy and humor About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: ⁠⁠https://podcasts.apple.com/us/podcast/how-i-write/id1700171470⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@DavidPerellChannel⁠⁠ Spotify: ⁠⁠https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv⁠⁠ X: ⁠⁠https://x.com/david_perell⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Henry Shukman is a poet, author, mindfulness teacher and Zen master. He has studied meditation for 35 years, principally in the Sanbo Zen lineage. His most recent books are Original Love (HarperOne) and the Zen memoir, One Blade of Grass. He is also the co-founder of the acclaimed single-path meditation app, The Way. He has taught at Google, the New York Times, Harvard Business School, and the Institute of American Indian Arts. He has written several award-winning books of poetry and fiction, and his poems have appeared in The New Yorker, Guardian and Sunday Times. He has a degree from Cambridge and an MLitt from St Andrews. Learn more about Henry's latest book, Original Love: https://henryshukman.com/writing/original-love Deepen your meditation with The Way: https://www.thewayapp.com/howiwrite About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Every so often, I'll re-publish some of my favorite How I Write interviews. This classic episode is with Ward Farnsworth, a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal writing. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ Check out Ward's website: http://wardfarnsworth.com/ 00:05:09 Example 1 (King James Bible) 00:07:25 Example 2 (Winston Churchill) 00:12:01 Example 3 (Winston Churchill) 00:15:35 Example 4 (King James Bible) 00:18:34 Example 5 (Abraham Lincoln) 00:23:13 Example 6 (Oliver Wendell Holmes, Jr.) 00:26:56 Classical English Rhetoric 00:27:56 Example 7 (Abraham Lincoln) 00:30:15 Example 8 (Abraham Lincoln) 00:32:04 The only app I use to read articles [Readwise Reader] 00:33:31 Example 9 (Winston Churchill) 00:36:09 Example 10 (Lloyd Bentsen) 00:38:50 Example 11 (JFK) 00:42:16 Example 12 (Abraham Lincoln) 00:43:56 Example 13 (Henry Fielding, Tom Jones) 00:45:48 Example 14 (King James Bible) 00:47:58 The 3 Techniques, explained 00:52:40 Practical advice for everyone 00:56:24 The ideal writing curriculum About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: ⁠https://podcasts.apple.com/us/podcast/how-i-write/id1700171470⁠ YouTube: ⁠https://www.youtube.com/@DavidPerellChannel⁠ Spotify: ⁠https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv⁠ X: ⁠https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out Sublime at https://sublime.app/?ref=perell This episode brings together the moments from How I Write in 2025 that have stayed with me the longest. These are the clips I revisit when I need to be reminded why writing matters. Robert Macfarlane talks about wonder as something you have to actively protect. Jayne Anne Phillips explains why the memories we keep from childhood reveal who we are. Paul Harding makes the case for aiming higher than feels comfortable and learning from the writers who shaped you.Henrik Karlsson shows what it means to really look at the world instead of getting trapped in your own words. Alain de Botton reveals how the news narrows our thinking. Lulu Cheng Meservey talks about writing that feels alive rather than polished to death and Mitch Albom tells a story that shows why storytelling is a craft of emotion as much as technique. And then there is poetry. Dana Gioia and David Whyte both treat poems as part of a life, something to memorize, perform, and return to when everything feels confusing or heavy. This episode is a reminder that writing is not just about words. It is about attention, courage, honesty, and the way we make sense of being alive. Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out Sublime at https://sublime.app/?ref=perell Jonathan Franzen is one of the most influential novelists alive today. He sees fiction as the most fundamental human art, and in this conversation he explains how he actually makes it: the discipline, the daily grind, and the psychological spelunking required to write characters who feel startlingly alive. Franzen has always had an outsider's eye. He questioned the hype of the Internet long before it was fashionable, and he's been ruthless in diagnosing the spiritual emptiness of modern consumer life. Practically, more than anything else, this episode is about how he develops rich characters. For Franzen, the people are the story. When they're real and true, fiction has a way of getting to the core of the human experience in a way that gives people a visceral experience, as if they've lived the story firsthand. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out Sublime at https://sublime.app/?ref=perell Atul Gawande has written four books and countless articles for The New Yorker. When you think about doctors who write well, he's going to be the first person who comes to mind. What's unique about him is that this isn't something that came naturally. The work of research, writing, editing, shaping sentences, telling stories: those are all things that he taught himself. He's a surgeon, and he's still been able to write as much as he has. How has he done it? What has the discipline of writing for him been? That's what this episode is all about. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out Sublime at https://sublime.app/?ref=perell Brandon Stanton, the creator of Humans of New York, came on the show to talk about how he wrote his way to five published books and 13 million Instagram followers. Along the way, the man basically invented his own genre of biography. There are short stories, there are long stories. What he would do every single day is he'd walk out onto the streets of New York, photograph people, and interview them. He would say, "How do I tell this person's story?" What he discovered is that these people's stories were stories about the human condition itself. It went completely viral. So if you're interested in thinking about how to tell better stories about people, how to find your voice as a writer, then you're going to like this conversation. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Tu historia no necesita ser traumática para diferenciarte.En realidad, la mayoría de referentes que admiras no tienen historias épicas. Tienen historias honestamente contadas, donde identifican el conflicto real y comparten la perspectiva que llegaron.En este episodio vamos a ver exactamente cómo convertir tu narrativa personal en un diferencial de marca. No para hacer terapia pública, sino para posicionarte como referente.Lo que descubrirás en este episodio:✅ Por qué tu historia SÍ tiene valor (aunque creas que no)✅ Los 3 elementos que convierten cualquier historia en diferencial potente✅ La diferencia entre compartir tu historia y usarla estratégicamente✅ Cómo evitar el "story-dumping" que arruina tu posicionamiento✅ El ejercicio práctico para estructurar tu narrativa esta semanaCasos de referentes que probamos:Austin Kleon, David Perell, Marie Forleo, Seth Godin, Anne-Laure Le Cunff, Ryan Holiday. Profesionales que aprendieron que el diferencial no está en quién sufrió más, sino en quién tiene la perspectiva más clara.Tu acción esta semana:Escribe tu historia en tres párrafos: contexto específico, conflicto real, transformación de perspectiva. Lee en voz alta. ¿Pides validación o ofreces perspectiva? Ahí sabrás si lo tienes claro. 

Check out Sublime at https://sublime.app/?ref=perell David Grann: one of the best storytellers alive today and an absolute master at narrative nonfiction. You might know him from "Killers of the Flower Moon", which Martin Scorsese turned into a film. And then there's "The Wager"; I can't think of a single book that more people I know have said that they just read the entire thing, from start to finish, in one sitting. So what is it that he does to find stories, to research them, to turn them into writing that just makes people flip from page to page? Lush, vivid prose, great descriptions. How does he do it? That's what this conversation's all about. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Orlean writes nonfiction books that read like fiction, sort of working in the style of Joan Didion or Tom Wolfe. But what makes her different is how intentional she is about her writing process. She's very intentional about the research, the writing, the editing phases, all of it. And if you're thinking about your own process, how can you structure your life in order to lead to good writing? Well, you're going to love this episode. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Stefan Sagmeister is the author of six books and one of the most influential designers in the world. He's won multiple Grammy Awards for his designs, and he's designed album covers for people like Jay-Z and David Byrne, the Rolling Stones. But he's a writer. What does he write about? Well, design, beauty, how to find good ideas. You'll notice when you pick up one of his books that the form, the style, the vibe, the typography is every bit as important as the content. This is really about design, beauty, and why our world looks the way it does. Enjoy! About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Morgan Housel is one of the top non-fiction writers in the world. He is most famous for his book “The Psychology of Money”, which has now sold more than 8 million copies. Before he wrote the book, he wrote more than 4,000 blog posts for publications like The Wall Street Journal and The Motley Fool, and that's how he honed his craft. This is my second time having Morgan on the show. The first time, I just wanted to talk about Morgan, how he goes about his work. But this time I said: “Tell me about stories.” “How do you find stories? How do you tell stories? How do you think about the rhythm of stories?” That's why he's been able to sell millions of books in the world of psychology, investing, and business: because of his ability to tell a really good story. Enjoy! 00:00:50 Collecting Good Stories00:04:12 Storytelling Beats Facts00:05:16 How to Hook Readers00:08:39 How Morgan Uses ChatGPT00:15:53 Teaching vs Preaching in Writing00:18:01 The #1 Worst Writing Advice00:25:18 Wide Funnel, Tight Filter Framework00:27:08 How to Find Your Writing Style00:31:45 Why Write Books in an Online World00:36:20 How Morgan Wrote ‘The Art of Spending Money'00:47:16 Morgan's Admiration for Beautiful Writing00:53:28 How to Start a Chapter00:57:18 Becoming More Observant01:01:01 You Don't Need New Ideas01:08:16 How Morgan Deals With Rejection About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

You can't walk through an airport without seeing a Mitch Albom book on one of the shelves. He's most famous for writing Tuesdays with Morrie, which may very well be the best-selling memoir of all time. He's now written 14 books, which combined have sold more than 40 million copies. In 45 years of hitting the keyboard, this is the deepest conversation he's ever had about the craft of writing. I asked him to approach this like a college writing seminar. Give me the rigor. Give me the examples, baby. Show me how you go about your craft. And that's what he did. He taught me the ins-and-outs of character building, writing novels, and our conversation started with how to tell great stories. Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed Ada Limón and Joy Harjo, two of America's most celebrated poets and former U.S. Poet Laureates. We talked about the art of deep listening, how to translate the music of the world into language, and why silence is never empty but always alive. We explored how poetry resists “clock time,” why metaphor is essential to truth, how culture lives through song and dance, and what it means to trust your voice across a lifetime of writing.If you want to write with more presence, rediscover the mystery of language, or understand how poetry can awaken a deeper way of being, this conversation will give you timeless insights from two masters of the craft. Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed Jack and Ryan from AJR, the band that has built one of the most original voices in modern music. We talked about how they use humor and vulnerability to write songs that connect on a deeper level, why embarrassment is often the best creative compass, how Broadway and magic inspire their live shows, and what they've learned about navigating TikTok, streaming, and the new economics of the music industry. We also explored their thoughts on AI, why imperfection makes art feel authentic, and how they've grown from writing dorm-room party songs to filling arenas around the world. If you want to understand the future of music, create art that's both playful and profound, or learn how to stay true to yourself in a world driven by algorithms, this conversation will give you a rare inside look at the creative process of AJR. 00:00:00 The truth in music 00:09:41 Embarrassment as creative fuel 00:20:05 Context is everything 00:29:24 From 2D to 3D songwriting 00:39:36 Live shows as the real artwork 00:49:42 Truth, AI, and the future of music 00:59:41 Haters, resilience, and regret-proof songs 01:09:27 Writing a thousand bad songs 01:18:58 Partnership and balance 01:28:32 Themes, loss, and the arc of Maybe Man Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Every so often, I'll re-publish one of my favorite How I Write episodes. This classic episode is with Steven Pressfield, the author of more than 25 books who speaks as beautifully about the creative process as he writes. He waded through 27 years of Resistance so you don't have to. Come learn his best practices for doing your best work. TIMESTAMPS: 00:00:00 Intro 00:00:40 Your career in writing 00:07:00 Writing rough drafts 00:11:10 Copywriting 00:13:20 Hemingway 00:14:20 The Legend of Bagger Vance 00:18:40 Fiction vs Non-fiction 00:19:15 Storytelling advice 00:29:20 Editing your work 00:40:55 Discipline in writing 00:43:45 Villains in writing 01:02:45 How Steven started writing 01:05:15 Robert Greene 01:08:50 Tim Ferriss 01:12:00 60 scenes method 01:13:20 Writing styles 01:20:20 Make your heroes suffer 01:23:55 Steven Pressfield's new book "The Daily Pressfield" Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed Jimmy Soni, who is currently writing a book about Kobe Bryant. He spent six years on his previous book about the origin story of PayPal and has mastered the art of investigative biography. We talked about his 4am writing routine, how he blends research and writing to battle writers block, why he finds the best stories by talking to people on the periphery, his thoughts on using AI as a writing tool, and his experience creating a new publishing company. If you're interested in writing better non-fiction, doing deeper research, or finding the stories everyone else misses, this conversation will show you exactly how to do that. Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed John Lennox, the Oxford mathematician who's spent decades bridging science and faith. We talked about why John 1:1 reveals we live in a word-based universe, how to recognize God-breathed scripture, why scientific explanations don't exclude God, and his fascinating take on AI as humanity's attempt to "make God." He also shared practical writing advice about self-criticism and why young people struggle with metaphors. If you're curious about how faith and reason work together, or worried about what AI means for humanity's future, this conversation will challenge how you think about both. Enjoy! 00:00:00 Why John 1:1 Reveals a Word-Based Universe 00:09:30 How to Know Scripture Is God-Breathed 00:17:40 Why Scientific Explanations Don't Exclude God 00:23:24 Why Style Is As Important As Substance 00:29:29 How to Balance Argument and Self-Criticism 00:33:35 How Narrow vs General AI Create Different Risks 00:41:40 Why the AI Race Is About Making God 00:46:02 How AI Changes What It Means to Be Human 00:52:47 How Christians Can Lead in AI Ethics Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

¿Piensas que sin miles de seguidores no puedes cobrar bien, atraer buenos clientes o ser visto como experto?Es hora de destruir ese mito.En este episodio de Tu Marca Personal revelamos las 5 estrategias que usan profesionales como David Perell y Anne-Laure Le Cunff para construir autoridad indiscutible con audiencias pequeñas pero comprometidas.✅ PROFUNDIDAD SOBRE ALCANCE: Por qué 100 fans verdaderos generan más negocio que 10K fantasmas ✅ ESPECIFICIDAD RADICAL: Cómo eliminar la competencia siendo ultra-específico ✅ RECIPROCIDAD ESTRATÉGICA: El arte de demostrar expertise antes de vender ✅ CONSISTENCIA COMPUESTA: Por qué 156 posts buenos valen más que uno viral ✅ POSICIONAMIENTO POR ASOCIACIÓN: Cómo acelerar tu credibilidad colaborandoAprenderás:La fórmula exacta para definir tu nicho sin competenciaCómo crear contenido que demuestre autoridad sin presumirEl sistema de consistencia que genera momentum inevitableEstrategias para asociarte con referentes de tu industriaIdeal para ti si:Te frustran tus números en redesSabes que vales más de lo que reflejan tus métricasQuieres atraer clientes premium sin perseguir likes

I interviewed Henrik Karlsson, a writer who's developed a five-step method for writing that starts with exploring without pressure and ends with crafting the opening last, after everything else is done. We talked about why looking away from the page improves your writing, how to suck reality into your descriptions, why protecting young ideas from early critique matters, and how to access pre-linguistic mental states where the best ideas live. He shared strange experiments that actually work, why breaking grammar rules improves your voice, and how writing becomes a search query for finding your perfect audience. If you want to write with more depth, develop your authentic voice, and learn how to turn mental chaos into compelling essays, this conversation will show you exactly how. Enjoy! Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed Jayne Anne Phillips, who won the Pulitzer Prize for fiction for her novel Night Watch. We dug into passages from her writing that will show you how she thinks about voice, character, and the poetry of great writing. As you listen, I want you to notice something: pay attention to how many times Jane describes writing as a full-bodied experience. She sees the creative process almost like an archaeologist would, feeling her way into the hidden and mysterious world of her own novel. Now that sounds fascinating, but how do you actually do that? Well, that's what this interview is all about. Enjoy! Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

In this reshare from How I Write with David Perell, Alex (@AlexHormozi) breaks down his writing process from outlining books to testing titles, and explains why obsessing over clarity, structure, and “usefulness” is what makes his content stick (and sell).Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap