Creatives Grab Coffee

On episode 97 of Creatives Grab Coffee, we sit down with Rodrigo from Republic24, based in Monterrey and Mexico City, for an inside look at building a sustainable video production company in Latin America. Rodrigo shares his journey from film school to founding Republic24 over a decade ago and discusses how he grew the company without loans, relying on organic growth, smart hiring, and an unwavering belief in Google Ads as a lead-generation tool. We explore his strategic expansion into industrial video content, how his team has tapped into cross-border collaborations with U.S. clients, and why niching down into B2B content has been a cornerstone of their success. Rodrigo also opens up about building a strong internal company culture, his cautious approach to scaling, and plans for a third location in Guadalajara. TIMESTAMPS 00:00 – Episode Introduction and Sponsors 02:18 – Guest Welcome: Rodrigo from Republic24 02:53 – Rodrigo's journey from film school to starting Republic24 03:30 – Why expanding from Monterrey to Mexico City was essential 05:03 – Early lessons: making videos vs. selling video services 06:36 – From solopreneur to building a growing team 08:30 – How Google Ads fueled Republic24's early growth 11:26 – Why Rodrigo still manages his Google Ads personally 14:41 – Targeting U.S. clients for shoots in Mexico 16:44 – Positioning as an English-speaking production partner in Mexico 17:17 – Niching into industrial and manufacturing videos 18:56 – Why industrial video is overlooked—and profitable 20:29 – Google vs. Meta vs. LinkedIn: what works for B2B 24:49 – LinkedIn's underuse in Mexico 28:15 – Why Rodrigo never took out loans to build Republic24 30:03 – Budgeting growth through calculated hiring 32:32 – Hiring contract roles with long-term potential 35:15 – First key hires: editor and sales/admin assistant 36:49 – Building a positive workplace culture 37:59 – Activities that create a happy, loyal team 40:25 – Team loyalty through the pandemic 43:02 – Corporate video demand during and after lockdown 44:47 – Sales strategy: all inbound, no cold calls 45:39 – Risks of relying solely on Google Ads 47:19 – Nurturing past clients through personalized messages 50:34 – Future plans: expansion into Guadalajara and U.S. client growth SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

On episode 96 of Creatives Grab Coffee, Zach Shapiro from One Hundred Seconds (Portland, Oregon) shares his journey from a 20-year career in restaurants to launching a purpose-driven video production company. Zach explains how his passion for local food systems inspired his first documentary and how he built a business around telling authentic stories for small businesses. He discusses the value of niching down into short-form documentary content, working with non-actors, and the impact of becoming a certified B Corp. This episode offers valuable insights for video professionals and marketers looking to align creativity with purpose and grow sustainably in a competitive industry.TIMESTAMPS:00:00 – Episode Introduction and Sponsors02:18 – Guest Welcome: Zach Shapiro from One Hundred Seconds02:39 – Zach's journey from restaurants to video production03:33 – Inspiration behind his first documentary project in Italy04:59 – How his passion for local food led to filmmaking07:40 – Lessons from self-funding and editing his first film08:42 – Launching One Hundred Seconds and early business model10:38 – Building a portfolio through low-budget projects12:41 – How accessible gear shaped early career growth13:37 – Learning lighting through client demands14:59 – Finding a niche: helping real people shine on camera17:51 – Challenges of low-budget commercial productions20:28 – Why Lapse Productions avoids time-lapse projects22:58 – Partnering with other companies for large projects24:43 – Zach's passion for authentic human stories25:47 – Working with B Corps and niche industries in Portland30:32 – The process and challenges of becoming a B Corp34:29 – Sourcing equipment locally vs. buying online35:24 – Business benefits of B Corp certification37:12 – Restaurant industry skills that translate to production40:33 – Client management parallels between restaurants and production41:23 – Editing as a parallel to cooking and creative process42:04 – From small team to solo: Zach's company evolutionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Anthony Madani from Up Media (Vancouver, Canada) discusses his journey from animation into video production, and shares strategic insights on how focusing on healthcare and technology niches has accelerated his business growth. Anthony dives deep into the process of becoming a certified B Corporation, highlighting how aligning with purpose-driven initiatives and social impact projects attracts ideal clients. He also explores effective client communication, using detailed proposals and case studies to win trust, along with the value of reciprocity-driven networking. Additionally, Anthony reflects on the role of AI in video production, emphasizing its potential as a powerful tool rather than a threat. This episode provides actionable advice and valuable perspectives for filmmakers and marketers aiming to sustainably grow their video production businesses.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:38 - Guest Bio: Anthony Madani from Up Media02:46 - Anthony's journey from animation to video production04:38 - Early experiences and the shift from passion projects to corporate work07:01 - The importance of exploring diverse industries when starting out07:57 - Niching into healthcare and technology sectors08:46 - Positioning as an industry expert without limiting new opportunities10:20 - Using targeted case studies to attract ideal clients14:39 - Organic process of identifying and growing a niche15:48 - Advantages of becoming a Certified B Corporation (B Corp)17:39 - The in-depth process and benefits of obtaining B Corp certification23:45 - How being a B Corp impacts lead generation and client relationships26:24 - Strategic approach to selecting ideal client leads27:56 - Creating effective case studies to showcase results and expertise31:36 - Importance of thoughtful, detailed proposals over rushed quotes41:42 - Benefits and strategies for creating behind-the-scenes content44:41 - Effective networking tips and building genuine reciprocity54:24 - Leveraging AI to enhance video production quality and efficiency01:07:16 - Future vision for Up Media and operational improvements01:09:40 - Strategies for managing client delays and keeping projects on track01:20:46 - Importance of clear proposals and transparent client communication01:27:31 - Origin story behind the name “Up Media”01:28:55 - Closing Remarks and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Mark Currie from Chocolate Films (London, England) shares his journey of building a uniquely impactful video production business through strategic growth and meaningful community engagement. Mark discusses how Chocolate Films scaled organically over two decades, balancing commercial projects with creative social initiatives like filmmaking workshops and their ambitious “1000 Londoners” project. He offers insights on overcoming growth hurdles, managing a team of over twenty full-time employees across multiple locations, and developing effective internal systems that enhance productivity. Discover how Mark's commitment to community-driven storytelling and fostering a positive team culture has become integral to Chocolate Films' sustained success and influence.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:28 - Guest Bio: Mark Currie from Chocolate Films02:38 - Background on Chocolate Films and its beginnings in London, England03:35 - Expanding the business to Glasgow and strategic location benefits05:54 - Insights on gradually opening and growing a second office10:45 - Advantages of a second location and genuine local presence14:50 - Company history and early stages of Chocolate Films16:29 - Growth through various studio spaces and overcoming early challenges19:14 - Adapting strategically to major industry shifts and new technologies25:03 - Building a large in-house team and navigating growth stages30:57 - “1000 Londoners”: A creative community storytelling initiative36:55 - Running impactful filmmaking workshops for schools and community groups39:09 - Systems and processes for managing a large team and diverse projects41:19 - Workshop outreach and community engagement strategies43:53 - Lessons learned from scaling to 20+ employees48:36 - Developing effective communication and management systems57:48 - Preventing bureaucracy and maintaining agility as the team grows01:01:03 - Importance of fostering an open, communicative company culture01:05:35 - Using passion projects to drive team creativity and client interest01:11:56 - Effective sales strategies and relationship-building for growth01:16:47 - The value of personal connections and client communication01:16:47 - Origin of the name “Chocolate Films”01:18:45 - Final thoughts and conclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Steve Smith from Savvy Productions (Salt Lake City, Utah) shares his inspiring journey of building a successful and innovative video production company. Steve reveals the creative risks he took, from crafting elaborate props and unique sets to constructing his own dedicated production facility. He emphasizes the importance of maintaining strong client relationships, leveraging awards for client retention, and adapting to industry shifts with a positive, forward-thinking mindset. Discover valuable insights on navigating business growth, overcoming creative and financial hurdles, and why continuous experimentation is vital for staying ahead in the evolving video production landscape.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:28 - Guest Bio: Steve Smith from Savvy Productions03:04 - Steve's early career and industry transition experiences06:30 - Finding a unique niche in prop and set building08:00 - Challenges and successes with creating specialized props12:57 - Understanding Salt Lake City's video production market15:21 - Balancing client projects and collaborating with ad agencies16:27 - How Savvy Productions budgets and quotes for creative props and sets18:51 - Navigating budget uncertainty in custom creative projects21:51 - Leaving a job of 13 years to start his own business25:31 - Overcoming fears and discomfort in entrepreneurship28:35 - Transitioning smoothly from employee to business owner34:34 - Why business owners need to remain hands-on36:37 - Maintaining positive team culture and motivation40:01 - Building a custom studio space from scratch45:20 - Navigating the financial aspects of building a production studio47:49 - Lead generation strategies: SEO, referrals, and repeat clients51:02 - Exploring the value of Google Ads for video production56:07 - Effectiveness of social media vs. SEO for video production companies58:43 - The importance of industry awards for client retention01:02:32 - How awards can differentiate your production business01:08:23 - Steve's future vision and adapting to AI in production01:18:45 - Closing Thoughts and ConclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Grant Jamison from Lift Video Production (Melbourne, Australia) shares practical insights on how niching down into the transport and logistics industry accelerated his business growth. Grant discusses his journey from navigating early pandemic challenges to building strategic relationships that secured long-term clients. He highlights effective LinkedIn outreach strategies, the importance of consistent marketing, and the power of creating specialized content that resonates deeply with target audiences. This conversation offers valuable lessons for filmmakers and marketers looking to leverage niche expertise, enhance their client communications, and sustainably scale their creative business.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:27 - Guest Bio: Grant Jamison from Lift Video Production04:07 - Overcoming business challenges during the pandemic05:10 - Landing the first major client and growing through referrals07:46 - Managing client relationships and gradually increasing pricing10:34 - Navigating price adjustments with long-term clients13:05 - Implementing project management fees and pricing structures16:16 - Niching down in the transport and logistics industry19:34 - Becoming an industry expert by understanding client pain points20:41 - Navigating conflicts with competitor clients within a niche25:30 - How niching simplifies targeted marketing33:38 - Importance of tracking business metrics and client data37:33 - Effective LinkedIn strategies for cold outreach41:04 - Building genuine connections through networking46:31 - Growing a small but specialized production team47:00 - Using LinkedIn consistently to drive business leads56:52 - Creating monthly recaps and leveraging behind-the-scenes content59:59 - Newsletter strategy for staying top-of-mind with clients01:02:28 - Developing retainer-like video packages for stable revenue01:06:49 - Closing advice on experimenting and finding your niche01:08:03 - Final thoughts and conclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Chris Kitchen from KGB Productions (Jackson Hole, Wyoming) shares valuable insights on building a successful video production business by mastering your niche. Chris dives into his journey from creating action sports films to running a commercial production company, emphasizing the importance of passion projects, leveraging personal networks, and staying creatively challenged. He offers practical advice on navigating client relationships, managing budgets, and expanding into new markets through targeted outreach and strategic spec work. This episode is packed with actionable strategies and relatable experiences for marketers and filmmakers striving to grow their creative businesses.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome00:30 - Guest Bio: Chris Kitchen from KGB Productions00:43 - Getting started in action sports filmmaking02:09 - Transitioning from ski films to commercial video production05:06 - Leveraging relationships and targeted outreach to build clientele07:21 - Strategies for business development and marketing outreach10:02 - Expanding your niche without losing your creative passion13:28 - Balancing direct clients versus ad agency relationships16:30 - Updating the website to attract new business and opportunities21:32 - Tips for growing and expanding within your niche23:52 - Importance of passion projects for portfolio development27:26 - Team structure and managing freelance crews31:21 - Navigating a partnership split amicably34:39 - Managing client relationships during a business transition38:18 - Ethical freelancing and respecting production company relationships41:36 - Balancing client demands with business growth45:01 - Transparency in budgeting and client communications51:15 - The hidden costs of pitching and creating project proposals55:49 - Long-term vision for KGB Productions and future goals56:53 - Reflecting on passion, motivation, and longevity in filmmaking01:02:28 - Closing remarks and key advice for aspiring filmmakersSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Arni Thor Jonsson from Republik (Iceland) dives into the intricacies of video production, documentary filmmaking, and running a creative business in Iceland. Arni shares his unique journey from growing up immersed in his father's pioneering production company to founding Republik with his brother, highlighting the lessons learned from working with international crews and navigating unpredictable conditions. Discover valuable insights on balancing commercial work with long-format documentaries, managing creative partnerships, and overcoming production challenges like unpredictable weather and tight budgets. This conversation is packed with practical advice and inspiration for marketers and filmmakers aiming to thrive in competitive, specialized markets.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Arni Thor Jonsson from Republik04:26 - Growing up in a family-run production business08:09 - Starting Republik and transitioning to independent projects10:07 - Navigating from commercials to documentaries and long-format content12:11 - Insights from buying out a business partner16:01 - Understanding the video production scene in Iceland19:37 - Standing out creatively in a competitive market22:23 - Navigating challenges of filming in unpredictable weather conditions27:13 - Overview of Iceland's corporate video industry31:09 - How freelance filmmakers are shaping Iceland's video market34:16 - Experience working with Kanye West on a music video shoot36:46 - Republik's future ambitions in long-format filmmaking38:41 - Returning to school to enhance documentary filmmaking skills43:58 - The importance of impartial storytelling in documentaries47:15 - Creating and selling original TV series to networks49:01 - Managing and collaborating with Republik's roster of directors57:46 - Origin of the name “Republik”59:00 - Closing Remarks and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Join us as we sit down with Peter Schels, founder of Al Dente Entertainment, one of Germany's leading video production companies known for injecting humor into corporate videos. In this episode, Peter shares his inspiring journey—from working with major TV networks to starting his own production company, and how embracing humor became his unique niche in the corporate video world.We explore Peter's approach to building genuine client relationships, his strategies for navigating a competitive market, and the surprising importance of awards in boosting both team morale and client trust. Peter also dives deep into the growing trend of employer branding in Germany and shares valuable insights on pitching bold, creative concepts to traditionally conservative corporate clients.Timestamps00:00 - Episode Introduction and Sponsor Messages02:19 - Guest Bio: Peter Schells from Al Dente Entertainment03:30 - Peter's journey from TV acquisition executive to founding Al Dente Entertainment04:22 - The story behind naming Al Dente Entertainment05:57 - Transitioning from TV production to entrepreneurship07:52 - Challenges of managing business and sales09:42 - Strategies for acquiring new corporate clients14:15 - Modern methods for maintaining client relationships17:46 - Creating viral corporate videos19:57 - Overcoming hardships in video production business21:24 - Growing from solo entrepreneur to a 20-person team23:34 - Building and sustaining a strong creative team27:19 - Humor as a unique niche in corporate video production29:53 - Pitching humorous content to corporate clients32:46 - Creating humor that resonates globally34:26 - Employer branding trends in Germany37:09 - Navigating competitive markets in corporate video40:24 - Pricing strategies and client negotiation43:41 - Benefits of entering video production awards49:02 - Exploring corporate video awards like Cannes49:58 - Reflecting on company legacy and vision52:45 - Episode closing remarks53:45 - Outro and podcast informationSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee (#88), we sit down with Mike De Robbio from Pickle Pictures (South Melbourne, Australia) to dive into the realities of growing a video production business. Mike shares how adaptability played a key role in scaling his company, the importance of genuine sales outreach, and why SEO is both a powerful tool and a long-term investment. We also discuss managing cash flow, building strong client relationships through clear communication, and the challenges of running a lean, scalable operation. If you're looking for practical insights on navigating the business side of video production, this episode is packed with valuable takeaways!TIMESTAMPS00:00 - Introduction and episode welcome02:19 - Meet Mike De Robbio from Pickle Pictures02:35 - How Mike got into video production03:50 - The unexpected start of Pickle Pictures05:20 - Transitioning from producer to business owner07:55 - Learning every role in video production09:10 - Why having a well-rounded skill set matters11:27 - The importance of communication in video production14:10 - Handling last-minute changes and tight deadlines15:48 - How Mike's background in hospitality shaped his work ethic17:16 - Problem-solving on set: Staying calm under pressure19:55 - Avoiding production disasters and staying prepared23:01 - The solo operator model: Running a lean production business26:17 - Balancing efficiency with quality in small crews28:22 - Working with marketing agencies as video partners31:08 - Sales as a creative: Learning how to sell video services32:16 - The reality of client retention and business cycles35:37 - Effective outreach strategies: Cold emails vs. networking39:11 - Being conversational, not salesy, in outreach44:14 - SEO vs. direct sales: What's changed over the years46:10 - The risks of relying too much on SEO48:55 - Diversifying lead generation: SEO, ads, social, and outreach53:40 - Why you should never rely on one big client55:33 - Learning from early business mistakes57:07 - Running a lean, scalable video business59:58 - The challenge of balancing editing and business growth1:04:22 - Managing cash flow: Why upfront payments matter1:06:33 - The emotional rollercoaster of running a business1:10:05 - Setting clear expectations with clients1:13:07 - The importance of intro calls and filtering leads1:17:46 - Adapting to different client personalities and work styles1:26:28 - The origin of the Pickle Pictures name1:30:35 - Final thoughts and where to find Pickle PicturesSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Alden Wood from Tower 3 Productions from Jackson, Wyoming shares valuable insights into running a successful video production business in a small market. Alden discusses her journey from corporate TV production to establishing one of Wyoming's leading commercial and wedding video companies. Discover how she overcame early challenges around confidence and pricing, her strategies for staying competitive, and why building a strong freelance network is key for scaling efficiently. Perfect for marketers and video professionals aiming to succeed in smaller markets.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:28 - Guest Bio: Alden Wood from Tower Three Productions05:30 - Building a Production Company in a Small Market11:10 - Early Challenges: Overcoming Confidence and Pricing Obstacles14:09 - Developing Essential Sales Skills in Video Production19:02 - How Video Calls Have Transformed Client Meetings26:39 - Competition and Pricing in Small Markets33:08 - The Truth About Camera Gear and Client Perceptions39:29 - Experiences as a Woman-Owned Production Company47:02 - Balancing Weddings and Corporate Video Services52:20 - Challenges of Marketing Weddings vs Corporate Services55:19 - Lessons Learned: Confidence and Valuing Your Services01:02:55 - Expanding Regionally and Leveraging SEO01:05:24 - The Story Behind “Tower Three Productions”01:07:27 - Closing Remarks and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creative Grab Coffee, Ant Darvill shares his journey of acquiring 77 Productions during the pandemic, the challenges of transitioning ownership, and the importance of valuing a video production company. He discusses strategies for preparing a business for sale, the significance of client relationships, and the lessons learned from his experience as a business owner. In this conversation, Kyrill, Ant, and Dario discuss the intricacies of managing client relationships in the video production industry. They explore the importance of setting clear boundaries, structuring deals effectively, and maintaining open communication to ensure project success. The discussion also delves into the challenges of working with clients who have unclear goals and the emerging trend of multi-sensory marketing, highlighting the need for brands to create cohesive experiences across various touchpoints.Timestamps00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Ant Darvill from 77 Productions02:39 - From Consulting to Buying a Production Company07:15 - How Ant Bought 77 Productions from an Ad Agency12:19 - Navigating the Client Transition after Acquisition17:34 - Valuing a Video Production Company: Key Insights29:45 - Major Changes Made Post-Acquisition32:48 - Important Lessons Learned as a Business Owner37:19 - Managing Client Expectations and Setting Boundaries50:54 - Aligning Client Goals with Effective Communication53:57 - The Future of Multi-Sensory and Sonic Branding1:02:28 - Closing Remarks and Episode Wrap-UpSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, we sit down with Ryan Spanger, founder of Dream Engine in Melbourne, Australia, to discuss the long game of running a successful video production business. With over 20 years in the industry, Ryan shares insights on scaling a production company, refining marketing strategies, and the importance of building long-term client relationships. We dive into the power of personal branding, leveraging content like LinkedIn and podcasts, and how to navigate networking authentically. If you're looking to develop a sustainable video business, this episode is packed with practical strategies and inspiration. TIMESTAMPS00:00 – Introduction and sponsor shoutouts 02:19 – Welcoming Ryan Spanger from Dream Engine 02:40 – Ryan's background and the start of Dream Engine 03:16 – Expanding into podcasting and coaching 04:56 – Common mistakes video businesses make 07:01 – The importance of building a structured marketing system 08:47 – The role of self-reflection in business growth 11:02 – Standardizing video services while adapting to different clients13:47 – Becoming a trusted advisor to clients 16:24 – The challenge of finding proactive leads vs. relying on referrals 17:32 – Targeting negative intent leads: Finding clients who aren't actively looking for video 19:26 – The power of working with clients who already want video 21:58 – Networking strategies: How to plant seeds for future leads 23:44 – Finding the right communities to network in 26:30 – The “1000 True Fans” concept for building a loyal client base 29:31 – Playing the long game in business and networking 31:27 – The best content strategies for LinkedIn marketing 35:39 – Why quality posts matter more than frequency 36:39 – Experimenting with video content on LinkedIn 38:06 – The process behind Ryan's podcast and topic selection 40:41 – The structure of Ryan's solo podcast episodes 43:22 – The creative benefits of routine and rituals 46:39 – Biggest challenges for Lapse Productions: Sales and lead generation 49:14 – Marketing strategies and building an online presence 52:28 – Overcoming the discomfort of self-promotion 55:34 – How confidence and consistency impact branding 58:34 – Avoiding the trap of comparison in the video industry01:01:44 – The importance of avoiding regret in business 01:02:20 – Closing questions: How Dream Engine got its name and Ryan's dream project 01:05:13 – Where to find Ryan and Dream Engine online 01:05:46 – Outro and final sponsor mentionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media (South London) share how their passion for parkour sparked a dynamic video production venture. They discuss overcoming early challenges, investing in cutting-edge gear and efficient post-production workflows, and fostering a supportive team culture rooted in trust and collaboration. Packed with actionable insights for marketers and video professionals, this conversation sheds light on the importance of balancing client expectations with creative freedom—all while delivering standout results that help brands rise above the competition. TIMESTAMPS: 00:00 - Episode Intro and Sponsor Messages 02:19 - Welcome: Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media 06:10 - Early Days: Freelancing, Gear Choices, and First Big Contracts 15:20 - Parkour Origins: How Action Sports Fueled Their Filmmaking Passion 25:50 - Investing in the Right Equipment: Cameras, Lenses, and Production Tools 32:10 - Server Solutions and Backup Strategies for Seamless Post-Production 42:40 - Building the Team: Hiring Editors, Producers, and Nurturing Growth 56:40 - Balancing Client Expectations with Creative Freedom 01:05:58 - Wrap-Up and Future Aspirations at Rise MediaSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Tyler Hendricks from Dark to Light Productions (Idaho) shares how his company carved out a unique niche in nonprofit fundraising videos, delivering high-impact storytelling that drives donations. Tyler discusses the power of results-driven video production, revealing how strategic emotional storytelling at fundraising events can yield significant returns for organizations. He also dives into the challenges of pitching to commercial brands, the importance of understanding a client's audience, and how niching down has simplified his sales process. TIMESTAMPS 00:00 - Episode Introduction and Welcome 02:19 - Guest Introduction: Tyler Hendricks from Dark to Light Productions 02:37 - How Dark to Light Productions Found Its Niche in Nonprofit Fundraising Videos 05:06 - The Power of Storytelling in Fundraising Events 07:09 - How Emotional Videos Drive Donations at Nonprofit Events 10:16 - The Impact of Niching Down on the Sales Process 13:20 - Why Results-Driven Video Production Matters 15:38 - Client Retention and the Value of Long-Term Relationships 20:35 - Challenges of Expanding Into Commercial Video Production 23:59 - Pitching to Outdoor Brands and Commercial Clients 27:22 - The Importance of Market Research Before Pitching 32:28 - Why Many Video Projects Fail Without a Clear Marketing Strategy 36:34 - The Changing Landscape of Video Production and Agency Work 40:16 - Small Teams vs. Large Crews: Efficiency in Video Production 44:56 - Union vs. Non-Union Productions: Industry Insights 47:04 - Favorite Types of Video Projects to Work On50:17 - Researching Clients Before a Pitch: Best Practices 58:50 - Closing Remarks and Where to Find Dark to Light ProductionsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Margaux Towne, founder of Digital Moxie Studio, shares her journey from acting to filmmaking, building a woman-owned production company, and thriving in a male-dominated industry. We discuss storytelling, scaling a business, landing clients, and the impact of AI on editing. TIMESTAMPS: 00:00 – Intro & guest introduction (Margaux Towne, Digital Moxie Studio) 01:00 – Margaux's background: From acting to video production 05:15 – Starting Digital Moxie Studio & building a business 09:30 – Challenges of running a woman-owned video production company 14:20 – Storytelling in video production: Why it matters 19:10 – Sales & networking tips for landing clients 25:05 – Freelancers vs. full-time employees: Scaling a production business 30:40 – How to effectively manage & communicate with editors 37:20 – Industry evolution: The lower barrier to entry in filmmaking 42:10 – The role of AI in editing & production workflows 47:30 – Overcoming on-camera anxiety: Tips for clients & filmmakers 53:00 – Final thoughts & where to find MargauxSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with Greg Cairns, an outdoor adventure filmmaker based in Colorado and Montana. Greg shares his journey from river guiding to creating compelling adventure films, offering unique insights into blending extreme outdoor skills with filmmaking. Learn how Greg turned a passion for the outdoors into a thriving career, the challenges of filming in extreme conditions, and the art of finding and pitching compelling stories. Whether you're curious about adventure filmmaking or looking for practical tips on breaking into video production, this episode is packed with inspiration and actionable advice.TIMESTAMPS0:00 - Intro: Welcome to Creatives Grab Coffee2:19 - Guest Introduction: Meet Greg Cairns3:45 - Greg's Journey: From BMX videos to filmmaking6:08 - Balancing river guiding with early film projects7:34 - How outdoor skills translate to filmmaking11:24 - Challenges of filming in extreme environments18:00 - Wildlife encounters and managing risk20:00 - Budgeting and managing productions in harsh conditions24:15 - Managing a business while being off-grid37:07 - Greg's goals for the future in adventure filmmaking41:20 - How to pitch and fund unique film projects44:24 - Finding great stories: Greg's creative process50:30 - Final takeaways: Why curiosity drives great storytellingSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, we sit down with Samuel Hand, founder of Phalanx Film Co., to explore his entrepreneurial journey in video production. Samuel shares how he transitioned from freelancing to running a full-time business, the challenges of breaking into a new market, and the strategies he uses to secure recurring revenue. We dive into managing client relationships, handling revisions, and the power of niching down for brand clarity. Plus, Samuel discusses the inspiration behind his company's unique name and how history influences his approach to storytelling.TIMESTAMPS0:00 - Introduction to Creatives Grab Coffee 2:19 - Guest Introduction: Meet Samuel Hand of Phalanx Film Co. 3:28 - The Challenge of Collecting Payments from Large Companies 4:50 - Transitioning from Side Hustle to Full-Time Business 7:28 - The Video Production Market in Idaho vs. North Carolina 9:40 - Subscription-Based Video Production for Small Businesses 13:36 - Handling Client Revisions and Setting Boundaries 20:00 - The Role of Contracts in Protecting Your Business 30:31 - Why Samuel Chose Entrepreneurship Over Crew Work 33:53 - Moving to a New Market and Building Local Connections 43:41 - Niching Down: Corporate vs. Wedding Video Production 49:44 - Goals for 2025: Scaling Through Recurring Revenue 57:30 - The Story Behind the Name Phalanx Film Co. 1:00:00 - Closing Thoughts and TakeawaysSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In episode 79 of Creatives Grab Coffee, we sit down with Dave Lindsay, founder of Avalanche Studios, a video production company with over 30 years of industry experience. Dave shares his journey from starting as a one-man operation to navigating the highs and lows of the ever-evolving video production landscape. We explore how to maintain client relationships, the role of AI in storytelling, and strategies for building a sustainable business model. Whether you're a seasoned professional or just starting, this conversation is packed with valuable insights for video creators looking to thrive in a competitive industry.Timestamps: 0:00 - Introduction to Creatives Grab Coffee and Dave Lindsay 2:19 - Launching Season 5 with Avalanche Studios 3:43 - Dave's Early Career and Founding Avalanche Studios 6:36 - Splitting from a Business Partner and Going Solo 8:05 - The Evolution of Video Production Technology 12:27 - The Importance of Storytelling Skills in Video Production 13:30 - Embracing AI for Storyboarding and Scriptwriting 14:17 - AI's Role in Dynamic Videos and Production Efficiency 16:37 - Exploring AI Voiceover Tools and Their Limitations 22:45 - How AI Is Shaping Client Expectations 23:27 - Utah's Video Production Market and Industry Trends 27:49 - Diversifying Projects in Finance, Tech, and Manufacturing 33:26 - Managing Long-Term Projects Like Documentaries 36:16 - Dave's Favorite Projects and Creative Preferences 39:54 - Breaking Down Project Types at Avalanche Studios 44:15 - Building Long-Term Client Relationships Through Fun Shoots 52:16 - Maintaining a Lean and Sustainable Team Structure 55:36 - Why Lean Models Ensure Longevity in Video Production 56:53 - Avoiding the Pitfalls of Over-Reliance on One Client 59:09 - Challenges with Retainer Models in Video Production 1:06:10 - Strategies for Staying Relevant in the Video Industry 1:07:45 - Final Thoughts and Lessons from 30 Years in the IndustrySPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In episode 78 of Creatives Grab Coffee, Dario, Kyrill, and Nicholas Coombes from Bouche Media dive into the evolving landscape of video production. From the challenges of maintaining relevance in a saturated market to adapting to new tools like AI and addressing shifting client expectations, they discuss how video professionals can navigate a rapidly changing industry. The conversation touches on the role of freelancers, the impact of the pandemic on business models, and the growing importance of internal and external video content. Packed with insights and candid anecdotes, this episode offers valuable lessons for both seasoned professionals and newcomers to the industry. Timestamps: 00:00 Introduction to Creatives Grab Coffee 01:00 Challenges of updating company websites 03:30 Are showreels really for clients or other production companies? 06:00 Nick shares his journey with Boosh Media 09:00 Transitioning from freelancing to starting a company 13:00 The impact of the COVID-19 pandemic on video production businesses 19:00 How this podcast helped Dario and Kyrill overcome business plateaus 23:00 Current trends in video production and client expectations 28:00 AI in video production: Opportunity or threat? 31:00 Navigating client technical issues in virtual productions 33:00 Corporate restrictions on AI tools like ChatGPT 35:00 Deepfake technology and its implications 39:00 Working with sports teams and sponsors in video production 44:00 The role of freelancers in the video production industry 50:00 London's competitive video production market 53:00 Final thoughts on adapting and thriving in a changing industrySPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In Episode 77 of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov welcome Doug Darling of Tripwire Media for an insightful discussion on balancing creativity and business growth. Doug shares how his company navigated post-COVID challenges, emphasizing the importance of lean operations, effective team management, and leveraging tools like productive.io. He also discusses his passion for storytelling, public speaking, and personal development, including his recent ventures into stand-up comedy and preparation for the Global Speakers Academy. Packed with actionable advice, this episode is a must-listen for video production professionals looking to scale their businesses while staying true to their creative roots. Timestamps 0:00 - Introduction and Sponsors 2:19 - Doug Darling Returns to the Podcast 3:27 - Post-COVID Challenges for Video Production Companies 5:28 - Managing Team Size and Freelance Networks 10:12 - Adopting Lean Business Operations 15:41 - Sales Strategies: Outbound vs. Inbound Growth 20:13 - Delegating Responsibilities and Scaling a Business 24:53 - Founder Dependency and Building Team Autonomy 28:29 - Efficient Project Management Tools: Productive.io vs. Asana 39:40 - Doug's Public Speaking and Storytelling Journey 46:29 - Stand-Up Comedy and Preparing for the Global Speakers Academy 53:58 - Personal Growth, Business Development, and Staying MotivatedSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, we sit down with Rob Kaczmark, founder of Spirit Juice and Behold, two video production companies that serve distinct niches. Spirit Juice specializes in faith-based content, while Behold caters to commercial clients. Rob shares his journey of identifying these unique markets, the challenges of running a dual-brand company, and how his team grew to 25+ members. Timestamps: 00:00 - Introduction and Meet Rob Kaczmark 02:18 - Spirit Juice and Behold: A Dual-Focused Company 03:00 - Why Separating Faith-Based and Commercial Clients Works 04:00 - Rob's Faith Journey and Starting Spirit Juice 06:40 - Overcoming Early Challenges in Faith-Based Video Production 10:30 - Growing a Team and Leadership Lessons 14:00 - Finding and Owning Your Niche in Video Production 22:10 - The Impact of a 360-Degree Feedback Review 30:00 - Adjusting to Economic Shifts and Business Growth Strategies 36:00 - The Three Stages of a Successful Video Project 44:00 - Collaborating with Clients for Long-Term Success 49:04 - Fostering Company Culture with Personal EngagementSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov engage with Sean Webster from Mac n' Cheese Media. They explore the unique name of Sean's company, his journey into video production, and the challenges of balancing parenthood with a creative career. The conversation delves into the impact of COVID-19 on their business, the importance of building relationships with clients, and the evolving role of video in marketing strategies. Sean shares insights on targeted outreach, networking, and the significance of ad distribution in maximizing video marketing effectiveness. In this conversation, Kyrill, Dario, and Sean discuss the importance of experimentation in content creation, the challenges of navigating budget constraints in marketing, and the effectiveness of problem-solution marketing strategies. They emphasize the necessity of knowing when to say no to clients and the critical role of cold outreach in business growth. The discussion also highlights creative approaches to networking and outreach, underscoring the value of building genuine relationships in the industry.Chapters00:00 - Introduction and The Story Behind the Name13:25 - From Sales to Marketing to Video Production16:03 - The Importance of Integrating Video into Marketing Strategies21:44 - Making Video a Priority in Marketing Campaigns29:00 - Building Relationships and Working with Legacy Brands29:29 - Cold Outreach and Building Partnerships48:28 - Saying No and Aligning with Client Goals54:52 - Testing and Experimentation in Video Marketing01:00:24 - Balancing Resources and Time01:03:37 - The Importance of Networking and Outreach01:04:23 - The Limitations of Referrals01:05:43 - Building Genuine Connections and Multiple Touchpoints01:11:04 - Creative Approaches to Outreach01:17:39 - Being Proactive and Taking Risks01:23:27 - Introducing Canada Film EquipmentSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, we sit down with Jason Weitz from Left Mind Media, who dives into his journey from early film experiments to founding a company focused on social media video content. Jason shares how his passion for video evolved from high school projects to producing professional content that blends technical precision with creativity. He discusses the inception of Left Mind Media, a company that specializes in creating high-volume, batch content solutions for clients needing consistent social media presence.Chapters:00:00 - Introduction and Guest Introduction02:18 - Background and Founding of Left Mind Media03:07 - Early Career Journey and Inspiration from Film04:28 - Transition from Film School Aspirations to Video Production06:01 - First Freelance Projects and Building a Wedding Video Company09:29 - Learning Video Production through Challenges in Early Projects12:18 - Evolution of Editing Tools and Learning through Experience13:00 - Social Media Content Strategy and 365-Day Content Creation14:48 - Idea Generation and Challenges with Batch Content Creation17:39 - Overcoming Client Fatigue in Multi-Day Shoots20:16 - Shooting and Editing Process for Short-Form Content22:58 - Tailoring Content for Different Platforms and Audience Engagement25:37 - Importance of Client Fit and Ideal Business Profiles28:21 - Challenges of Organic Social Growth vs. Paid Reach32:05 - Expanding Service Offerings Beyond Social Content35:28 - Lessons from Testing Content Strategy on Personal Social Media38:40 - Practical Tools for Automated Posting and Scaling Content42:00 - Fine-Tuning Posting Schedules and Content Management46:03 - Navigating Facebook Ads and Platform Compliance Issues50:14 - Wrap-Up and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with EriK Croswell, founder of Bridge City Media, a Portland-based video production company. Erik shares the accidental origins of his business, which started in 2016 as a side project before evolving into a corporate-focused video production company. He discusses the importance of collaboration in Portland's video production community, detailing how he shares a studio space with another company, enabling synergies between music and corporate video projects.Chapters00:00 Introduction02:18 Erik Croswell's Background and Company Origins03:25 Transitioning to Corporate Video Production04:45 Growth and Challenges of Running a Business07:16 Collaboration and Sharing Studio Space09:11 Synergy with Other Production Companies15:13 B Corporation Certification Process19:53 Benefits of B Corp for Business Relationships25:08 Cold Outreach vs. Networking Success35:33 The B Corp Auditing Process47:12 Effectiveness of Networking Events56:58 Conclusion and Erik's Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In the latest episode of Creatives Grab Coffee, we sit down with Craig from Spider Video, a seasoned video production professional with over 20 years of experience in Halifax, Nova Scotia. Craig shares the journey of building his boutique production company, navigating the evolving landscape of video technology, and the challenges of balancing creativity with the demands of running a business. From early days of mini DV tapes to mastering corporate storytelling, this episode is packed with insights for anyone in the video production industry. Chapters 00:00 Introduction and Background of Spider Video 03:06 Early Days and Evolution of Video Technology 10:19 Memorable Moments on Big Film Sets 14:16 Challenges of Balancing Work and Personal Life 17:39 Corporate Video Production in Halifax 22:04 Data Storage and Archiving Footage 28:30 Building Relationships in the Video Production Industry 34:00 Evolution of Camera and Lighting Equipment 42:53 Buying vs. Renting Equipment 50:39 Managing Multiple Projects and Teams 57:58 Conclusion and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you're a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients.Chapters00:00 - Introduction to Creatives Grab Coffee02:18 - Meet Dave Lisowski from Foxal Media04:30 - The Power of Branded Merchandise in Video Production08:25 - Challenges and Solutions in Creating Quality Merch10:56 - Building Client Relationships with Personal Touches14:25 - Guerrilla Marketing Tactics for Video Production19:58 - The Value of Good Customer Service22:02 - Overcoming Client Hesitations and Building Trust30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses33:18 - Lessons Learned from Targeting the Wrong Market37:14 - The Ideal Client for a Niche Video Production Business43:46 - Crafting a Scalable Business Model in Video Production51:41 - How Niching Down Fuels Passion and Focus56:20 - Scaling Your Business Without Overhead01:02:07 - The Future of Foxal Media: Scaling Through Systems01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team01:10:15 - The Pros and Cons of Running a Lean Production Company01:15:30 - Why Dave Avoids Growing into a Large Production House01:20:45 - The Benefits of Licensing Systems for Video Production01:26:30 - Developing a Flexible Business Model for Long-Term Success01:31:45 - Advice for New Video Production Entrepreneurs01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal MediaSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In episode 70 of Creatives Grab Coffee, we chat with Julian Tillotson, founder and CEO of INDIRAP, a Chicago-based video production company. Julian shares his journey from freelancing to building a company that has delivered over 11,000 videos across 40 industries. We dive into how Indirap has mastered not only the art of video production but also the science of video marketing, offering practical advice on scaling a business, leveraging content, and thriving in today's competitive digital landscape.Chapters00:00 Introduction and Background 04:25 The Challenges of Content Creation and Distribution 09:26 The Importance of a Distribution Strategy 14:03 The Value of Video Marketing 27:03 Dealing with Subcontractor Failures 28:58 Transparency and Problem Solving 33:06 Generating Positive Google Reviews 44:06 Balancing Video Production and Marketing Services 46:17 Collaboration Over Competition 51:19 Mastering Cold Emails 53:15 The Importance of Email Sequences and Response Rates 55:42 Educating Potential Customers through Video Content 57:24 LinkedIn as a Platform for Sharing Successes 01:00:19 The Value of Face-to-Face Interactions 01:05:44 Exploring the Chicago Market 01:08:06 Connect with INDIRAP on Social MediaSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all.Chapters00:00 Choosing the Right Brand Name05:27 The Downfall of a Generalist Video Production Company10:45 The Benefits of Specializing in a Niche14:48 The Risks of Relying on a Single Whale Client22:01 Transitioning from Generalist to Specialist30:41 The Game of Pre-Bill Payments36:02 The Negative Consequences of Pre-Bill Payments43:39 Setting Boundaries and Saying No to Bad Clients57:06 Working with a Spouse in the Business59:41 Finding the Right Clients: Trusting Your Gut Instincts01:03:30 Balancing Creative and Operational Responsibilities01:08:03 Effective Budget Management in Video ProductionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In the latest episode of Creatives Grab Coffee, we sit down with Patrick Blake from Leveler Media, a Philadelphia-based video production company known for its innovative approach and successful projects. Patrick shares his journey from freelancing in product photography to co-founding Leveler Media and navigating the evolving landscape of video production. With insights on industry shifts, the challenges of maintaining client relationships, and the nuances of running a creative business, this episode is packed with valuable lessons for both aspiring and seasoned video production professionals. Tune in to hear Patrick's story and gain a deeper understanding of the business side of creativity.Chapters 00:00 Introduction and Background 02:56 The Accessibility and Rise of Video Production 06:08 Challenges of Being a One-Man Band 08:26 Navigating Budget Constraints and Client Expectations 11:15 Building Long-Term Relationships with Clients 21:14 Client Turnover and Adapting to Changing Circumstances 26:21 Navigating Budget Constraints 28:46 The Challenges of Editing 30:37 The Importance of the Right Music Track 36:01 Strategies for Effective Pitching 41:23 Building Trust Through Successful Examples 44:46 Researching Competitors for Tailored Pitches 47:39 Challenges and Rewards of the Video Production Industry 48:03 The Impact of the Pandemic on the Video Production Business 49:00 The Unpredictability of the Video Production Industry 49:38 The Excitement of Not Knowing What the Next Project Will Be 50:06 Securing Funding During the Pandemic 52:15 Tech Regrets and Email SecuritySPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Craig Bass, from Motion Source in Chicago, shares his journey in the video production industry and the decision to focus on corporate, commercial, and nonprofit projects. He discusses the challenges of growing a business and the importance of finding the right balance between growth and personal ambitions. Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs. Timestamps: 00:00 Introduction and Background 15:47 The Impact of COVID-19 on the Business 32:36 The Fulfillment of Working with Nonprofits 09:16 Taking Over the Business and Balancing Responsibilities 37:31 The Financial Realities of Nonprofit Projects 43:49 Passion Projects and Making Movies 48:05 The Healthcare System and Accessible Healthcare 57:24 Finding Work-Life Balance SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Welcome to another episode of Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. In this episode, we chat with Chris Leclerc, the director, and founder of Territory 6, about his journey from a teenage hobbyist photographer to a seasoned video production professional. Chapters: 00:05 Introduction and Sponsors 02:18 Guest Introduction 03:05 Chris Leclerc's Background 06:01 Building a Production Company 09:10 Moving to LA and Building a Network 21:17 Life as a Digital Nomad 31:14 Current Projects and Future Goals 32:30 The Role of AI in Video Production 38:59 The Value of Authentic Storytelling 48:02 Passion Projects and Micro Shorts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Welcome to another episode of Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. In this episode, we chat with Chris Leclerc, the director, and founder of Territory 6, about his journey from a teenage hobbyist photographer to a seasoned video production professional. Timestamps: 00:05 - Introduction and Sponsors 02:18 - Guest Introduction 03:05 - Chris Leclerc's Background 06:01 - Building a Production Company 09:10 - Moving to LA and Building a Network 21:17 - Life as a Digital Nomad 31:14 - Current Projects and Future Goals 32:30 - The Role of AI in Video Production 38:59 - The Value of Authentic Storytelling 48:02 - Passion Projects and Micro Shorts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this conversation, Tyler Mose from MatchPoint Studio discusses the challenges of scaling a small business and the importance of sales in sustaining and growing a company. He shares his experience in finding and training salespeople, as well as the need for constant outreach and relationship-building. Tyler also talks about the difficulties of pricing projects and the importance of focusing on higher-margin businesses. The conversation also touches on the challenges of working with videographers and the need for a strong work ethic and attitude in the industry. The conversation covers various topics related to the challenges and realities of working in the video production industry. Tyler Mose shares insights on viral marketing, the difficulty of earning a living as a freelancer, the importance of checking one's ego, and the need to find a balance between creative projects and paying the bills. They also discuss the cost of hiring voiceover artists and the challenges of maintaining profit margins in the business. The conversation concludes with a discussion on work-life integration and the importance of avoiding burnout. Chapters 00:00 Introduction 00:25 The Importance of Sales in Scaling a Business 05:56 The Challenges of Pricing Projects 08:18 Focusing on Higher-Margin Businesses 13:09 Working with Videographers: Attitude and Work Ethic 26:48 The Challenges of Freelancing 27:18 Checking Your Ego in Video Production 29:56 Navigating the Cost of Hiring Voiceover Artists 32:24 Maintaining Profit Margins in the Business 36:53 Work-Life Integration and Avoiding Burnout SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Today we welcome Dan Fisher & Brett Singer Bottle Rocket Media (bottlerocketmedia.net)! Takeaways -Starting a business earlier can be a regret for many entrepreneurs -Transitioning from the traditional broadcast industry to the digital content space can be challenging but rewarding -Networking and leveraging professional connections can be crucial for finding clients and growing a business -Delegating tasks and focusing on running the company is important for business growth and success Affordability of equipment has made it easier for individuals to get into video production -Storytelling is more important than the gear in creating compelling videos -Video production companies should consider diversifying their services, such as offering SEO strategy -Branded content focuses on storytelling and promoting a brand or lifestyle -Dealing with specific client requests can be challenging, but building relationships with clients and agencies is crucial Creating branded content and passion projects can attract clients and showcase your skills and creativity. -Access to interesting people and organizations is crucial for creating compelling stories. -Adding a dedicated social media person to capture behind-the-scenes content can enhance a production and provide additional value to clients. -AI is a growing trend that may impact the industry in the future. -In-house content creation is becoming more prevalent, with displaced marketing professionals and film students seeking immediate and frequent content for social media platforms. Chapters 00:00 Regrets and Starting a Business 13:06 Transitioning to the Digital Content Space 15:57 Networking and Leveraging Professional Connections 23:26 The Affordability of Equipment and the Importance of Storytelling 28:06 Business Expansion: SEO Strategy and Branded Content 33:44 Challenges of Dealing with Specific Client Requests 46:41 Building Relationships with Clients and Agencies 48:05 Introduction and the Power of Branded Content 49:13 The Importance of Access in Storytelling 51:42 Adding a Dedicated Social Media Person to Productions 59:18 The Potential Impact of AI on the Industry 01:06:15 The Rise of In-House Content Creation SPONSORS: Canada Film Equipment: https://www.CanadaFilmEquipment.com Audio Process: https://www.Audioprocess.ca

In this conversation, Jeffrey Riley, co-owner of Noble Bison Productions, discusses his experiences working with agencies and the challenges of breaking into the industry. He highlights the benefits of agency work, such as higher budgets and more creative opportunities. Jeffrey also shares his strategies for building relationships with agencies, including follow-up emails and reaching out to new agencies. He emphasizes the importance of having a strong portfolio and suggests taking on passion projects or spec ads to showcase desired work. Overall, Jeffrey encourages filmmakers to be proactive and persistent in pursuing their goals. The conversation revolves around the topic of pricing and budgeting in the creative industry, specifically in the context of video production. The speakers discuss the idea of doing spec work or offering discounted prices to attract clients and build a portfolio. They emphasize the importance of reframing the mindset around spec work as a marketing strategy rather than working for free. The conversation also touches on the challenges of scope creep and the need to communicate and negotiate additional costs for extra services. The speakers share their experiences with event shooting and editing, highlighting the difficulties and frustrations involved. In this conversation, Jeffrey Riley of Noble Bison Productions discusses various aspects of the video production industry, including pricing, budgeting, and the sales process. He emphasizes the importance of transparency and open communication with clients, as well as the need to adapt to changing budgets and project requirements. The conversation also touches on the challenges of competition and the importance of building rapport with clients. Overall, the conversation provides valuable insights into the business side of video production.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Edward Holub, founder of New Orleans Video Productions, discusses his experience in the video production industry and the unique challenges of running a business in New Orleans. He shares insights on the freelance nature of the industry, the variety of projects he works on, and the importance of building a network of reliable freelancers. Edward also delves into the history of the Louisiana tax credit system for film and the corruption that surrounded it. The conversation with Edward Holub delves into the impact of the film industry in Louisiana, particularly in New Orleans. The discussion covers the rise and fall of the industry, including the influence of tax credits, the criminal activities surrounding the film projects, and the political dynamics in the state. Edward shares his personal experiences as a filmmaker and his plans for the future, including targeting specific projects and expanding internationally.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

This week we welcome Bear Prandelli from Wolfunbear Media. A production company with a name inspired by their father's experience with Native American culture. Bear and his brother Wolf have a close relationship and a shared passion for the arts. They started their company without much experience or knowledge, but their determination and willingness to learn have led to their success. The conversation revolves around the different stages of growth in a creative business and the challenges and shifts that come with each stage.They also explore the idea of transitioning from freelancing to becoming a business with employees, and the potential benefits and drawbacks of different team sizes. The conversation delves into the idea of an annual budget and how it can provide financial security and flexibility for both the client and the production company. They discuss the benefits of having ongoing conversations with clients and the ability to say no or take on creative projects without worrying about financial constraints.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Paul from Moji Cinema shares his journey from professional photography to video production. He started Moji Studios in the early 2000s and transitioned to video production about 10 years ago. Paul found a passion for storytelling and enjoyed the process of creating videos for companies and nonprofits. He focused on locally owned businesses in Albuquerque and started an initiative called ABQ Iconic to tell their stories. Paul's marketing efforts include ads on Facebook, LinkedIn, and YouTube, as well as email marketing campaigns. He also uses an artificial intelligence tool to create audience personas for his clients. In this conversation, Paul discusses his experience with using AI tools to improve his video production company's marketing strategies. He shares how these tools have helped him create audience personas, generate comprehensive reports, and increase conversion rates. Paul also talks about the importance of attention in the digital age and how his company is working on creating content that hijacks attention. He mentions the challenges of convincing clients to create consistent content and the need to educate them about the value of ongoing marketing efforts. Overall, Paul's approach focuses on delivering results and ROI for his clients.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Sam Rossiello from Captiv Creative shares insights on building and maintaining client relationships in the video production industry. They focus on creating a positive on-set experience and building personal relationships with clients. They also use outbound sales strategies, such as email campaigns and phone calls, to generate new leads. Sam emphasizes the importance of persistence and follow-up in the sales process. The typical time from lead to contract signed and project started is under two weeks for their company. The conversation in this part focuses on the process of completing projects and the market in Houston. Dario and Sam discuss how they have streamlined their sales funnel and project timelines to shorten the time it takes to complete a project. They also talk about their payment structure and the importance of getting paid on time. Sam shares insights about the video production market in Houston, highlighting the dominance of the oil and gas and medical industries. He also discusses the mission of Captiv Studios to fill the gap in studio space and foster a creative community in Houston. In this final part of the conversation, Sam discusses the importance of leadership and learning from mistakes in their business. They reflect on their experiences in business school and how it didn't provide the practical knowledge they needed. Sam also shares the structure of their current team and the roles they have. They talk about the need for versatile team members in the production industry and the importance of having directors with specific styles for certain projects. The conversation ends with Sam expressing gratitude for being on the podcast and sharing their website and social media information.Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Jesse and Denver from Old Saw Studio discuss their journey of forming a partnership and running a production company. They share their experiences of working together, the challenges they faced, and how they navigate their different roles and responsibilities. They also discuss the importance of aligning their visions and tastes, as well as the need for compromise and conflict resolution in their creative process. In this conversation, the hosts discuss various topics related to networking, first impressions, the importance of pre-production, the challenges and benefits of having an office space, and the risks of committing to a long-term lease. They also touch on the value of shared workspaces and storage solutions, the importance of considering overhead costs, and the decision-making process when it comes to hiring full-time employees versus freelancers. The conversation concludes with a discussion on editing software preferences and a wrap-up of the conversation.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Summary: The conversation explores the impact of AI on content creation and the challenges and opportunities it presents for businesses. The hosts discuss the benefits of AI editing capabilities and the ease of creating podcasts and reels. They also delve into the importance of setting realistic goals and refining processes to maintain a consistent workload. The conversation highlights the limitations of scaling a service business and the potential impact of AI on various industries. The hosts emphasize the role of human expertise in an AI-driven world and the need for creatives to adapt and teach clients how to use AI tools effectively. They also discuss the potential of AI in pre-production and the importance of keeping up with evolving technology. The conversation covers various topics related to working on fun and bold projects, creating a custom GPT model called Hook Hound, thriving in a challenging year, shifting from video production to strategy, dealing with price competition, pitching to the right people, and paying for certainty. The hosts also discuss the importance of sparking curiosity in the sales process and the lessons that can be learned from dogs.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Summary: In this episode, the hosts discuss the introduction of AI in video production and its potential benefits and drawbacks. They explore how AI can streamline processes, lower costs, and enhance creativity by allowing for the inclusion of more B-roll content and the creation of different camera angles. However, they also discuss the potential negative impact on job opportunities, pricing, and competition in the industry. The hosts highlight the importance of AI fatigue and the challenges of replicating real people and moments. They also consider the potential need for legislation to address AI-generated video and its impact on misinformation campaigns. The conversation explores the implications and challenges of AI-generated content in video production. It discusses concerns about user perception, organic reach, and the efforts of social media platforms to identify AI content. Legal implications, ownership, and copyright of AI-generated content are also examined. The conversation delves into the potential for AI to enhance existing footage and the need for real people in video content. It explores the challenges of identifying AI-generated content and the potential shift in budget allocation. The conversation concludes with speculation on the future of AI-generated content and the importance of adaptation and navigation in the changing landscape.SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

Today we Kickoff 2024 with our latest episode. Here we decided to start a new type of content for the episodes. We dive deep into the essentials of video production contracts.We break down seven crucial tips to safeguard your projects, ensure clear communication, and maintain professional relationships with clients. Welcome to the business of video production. Welcome to Creatives Grab Coffee.

This episode is just a small summarized version of the full 2 hour episode. If you would like to see the uncut version, JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHUIn this milestone

JOIN OUR PATREON FOR EXCLUSIVE CONTENT: https://www.patreon.com/CreativesGrabCoffee GET 2 MONTHS OF FREE HOSTING WITH KINSTA: https://kinsta.com/wordpress-hosting/?kaid=ECCBZWELRZHUOn the latest episode of "Creatives Grab Coffee", we sat down for an eye-opening chat with Zach Yokum from Mileshko, a video production company based in Atlanta Georgia.Get ready as we dive into contracts, pricing hacks, team dynamics, client relations, and why you might want to consider the retainer model.Key Takeaways:

This week, we welcome Stuart Edgeworth from Chuck Media. An Australia based video production company that focuses on Filming with Feeling. Stuart is our first guest from Australia