Podcasts about pebblepost

Episode Summary This episode of Sunny Side Up features a discussion about women's careers in tech with Debbie Saskin and Van Hsieh from Demandbase. The speakers share their non-traditional paths into tech from fields like education and biochemistry. They discuss challenges like adapting to new skills and industries, as well as strategies for career advancement through self-advocacy, mentorship, and asking questions. The importance of flexibility, adaptability, and supportive work environments for women in tech are also highlighted. About the guests Van Hsieh Van is a dynamic Sr. Software Engineer at Demandbase. With a career that's taken her from sales to solutions engineering and finally to software development, Van's love for crafting and delivering tangible projects shines through in her work. Her path, marked by continuous learning and adaptability, showcases a deep-seated passion for exploring new horizons and mastering diverse skills.Outside of the digital realm, Van finds solace and creativity in pottery, an art form that mirrors their professional approach—meticulous, thoughtful, and uniquely personal. Residing in San Francisco, they draw inspiration from the city's vibrant energy, blending the artistry of their hobbies with the innovation of their tech career to create a fulfilling, balanced life. Connect with Van Debbie Saskin Meet Debbie, a seasoned professional in digital marketing and campaign strategy, currently serving as a Manager, Campaign Strategy at Demandbase. Her journey began in a small tech company, evolving through roles in sales assistance and publisher-side Ad Operations before thriving as a Senior Optimization Manager at PebblePost. With a background in education, Debbie seamlessly integrates learning principles into her work, fostering innovative strategies. Her diverse experience equips her for client-facing roles, consistently delivering exceptional results. Beyond work, Debbie enjoys cooking, live music, and travel, finding inspiration in diverse cuisines and cultures. Connect with Debbie Key takeaways - Career paths in tech can start from non-technical backgrounds through opportunities and absorbing new skills - Self-advocacy, asking questions and finding mentors are important for career growth - Negotiating salary and promotions requires understanding your own worth and industry standards - Flexibility and adaptability are valued traits for navigating an ever-changing industry - Supportive work environments and connections help retain women in tech careers Quotes“You start rising up, learning a lot, facing a lot of challenges when you're first picking up the skill, everything is new, everything is challenging. So for me, the learning part is pretty much always the biggest challenge. But once you're able to adapt it for yourself, it's going to be with you forever.” -Van on building new skills and learning for growth. "I think it's really important to have someone that you can look up to and that's advocating for you, as well as doing it for yourself." -Debbie on having a mentor.

How has the rise of hybrid channels impacted marketing?My guest Jacob Ross is the CEO of PebblePost, the world's leading digital direct mail marketing platform.In this episode, he'll share what marketing teams need to know about hybrid channels, including: Why diversifying channels puts marketers ahead of the crowd How to convince clients that marketing is worth investing in  The effects of cookies disappearing on the industry And more

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purchasing decisions. Direct mail is making a resurgence as it allows brands to reach customers with relevance and respect, enabling consumers to consider products and services at their own leisure. Today, Jacob discusses why engaging customers at home matters most. Show NotesConnect With: Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purchasing decisions. Direct mail is making a resurgence as it allows brands to reach customers with relevance and respect, enabling consumers to consider products and services at their own leisure. Today, Jacob discusses why engaging customers at home matters most. Show NotesConnect With: Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to reach consumers with relevance and scale. Today, Jacob discusses the rise of offline digital channels. Show NotesConnect With: Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to reach consumers with relevance and scale. Today, Jacob discusses the rise of offline digital channels. Show NotesConnect With: Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Christ is a Partner of Advance Venture Partners, a unique venture capital firm that deploys around $100 million per year primarily to lead Series A, B, and C rounds. AVP is currently hiring new investors for its team, which was founded in 2014 and led by the former head of TPG Growth. As a Partner, Alex led or sourced AVP's investments in Affinity, DemandStar, and Tegus. He is also involved with the firm's investments in Above Average, Alto, Headspace Health, Morning Consult, Openly, and PebblePost. Prior to joining AVP in July 2015, Alex was an early member of the growth equity investing team at ICONIQ Capital, where he focused on investments in enterprise software, financial technology, and consumer e‑commerce verticals. He began his career at Morgan Stanley in the firm's Global Technology Group in Menlo Park, where he executed mergers and acquisitions, equity and debt offerings, and private placements. Alex received his BBA with a double major in Accounting and Finance from the University of Iowa. The moderator is our very own Asif Rahman, Co-Founder of OfficeHours and former PE/VC and IB. This episode covers topics such as: What is the day-to-day of a VC partner vs. an associate? What motivated you to pursue the VC career path? How did you make the transition from associate to partner? What's your advice for anyone looking to break into Venture Capital? Learn more about OfficeHours here: https://getofficehours.com.

Welcome to Culture Crunch.   We're here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement.  By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:  Why engagement is critical   The importance of diversity, equality, and inclusion   How to achieve true scale by attracting a diverse workforce of A Players  Today we are joined by John Germinario, Senior Director, Head of People at PebblePost, to discuss his thoughts on what it takes to create a good company culture in a digital world and find out how creating a culture that is centred around collaboration and cross-functional interaction can improve the workplace environment and lead to increased performance and retention.   “The best company cultures are ones where people feel like they can be collaborative at all levels of the organization. At a smaller organization it's a bit easier, but even at a larger organization when an entry-level person can rub elbows with the CFO and people feel like they're heard not only from a professional, but a personal perspective, I think that allows all of us to feel a level of family.”  Having previously served as Director, Human Resources at The Avon Company, now part of LG H&H Americas, John understands how to support rapid business growth via people programs. Bringing over 10 years of HR experience to our discussion today, he describes the strong relationship between culture and recruitment that comes into play during employee sourcing, selection, and retention and highlights the need for evolution and leadership development in order to overcome key corporate culture challenges facing employers in the tech space.  John witnesses first-hand how the culture around tech is changing as employee expectations evolve and has seen how a widespread, inclusive mindset and a more flexible approach to leadership can start by simply listening to employees, responding to their feedback, and making them feel heard. The tech industry is all about moving fast, testing everything, and innovating with the times. John believes that it is now essential for tech companies to apply that same work ethic to boost their cultures and processes to retain and attract talent.   The best investment you can make for your company is an investment in your team. Listen to discover John's strategies for empowering leaders and improving company culture. Learn how to develop your hiring process by throwing outdated credentials out the door and expanding the talent pool to actively participate in inclusive recruitment and positively impact your growth rates. 

CEO of PebblePost, Jacob Ross, explores how brands can improve their interactions with their consumers. From experience, brands that use data to understand their consumers and their consumers' needs perform extremely well. Today, Jacob talks about how marketers can make every minute of interaction with their consumer count. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of PebblePost, Jacob Ross, highlights how marketers can adapt their marketing strategies to communicate effectively with millennials. While millennials are not a monolith, trends have shown that they desire marketing strategies targeted toward them to be personalized and respectful. Today, Jacob talks about how marketers can do this and what he has learned in his experience marketing to this generation. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they're at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week's episode of the On Brand podcast. About Jacob Ross Jacob Ross brings 20+ years of adtech experience to his role at PebblePost, which invented an entirely new marketing channel: programmatic direct mail. The platform combines online signals and offline data to reach current and prospective customers at home with personalized mail. Current customers include Mejuri, Lulu and Georgia, ModCloth, and Parachute.   Episode Highlights We opened our conversation talking about the brand of direct mail. “Direct mail is both sophisticated in terms of data and modeling but it's also been labeled as junk mail.” “Advertising is eating us alive,” Jacob notes. “That's why we're seeing traditional channels like direct mail being reborn in a digital-first way.” Where to start with digital-first direct mail? “Everything has to be about the customer—what are they interested in?” Jacob also noted that successful, personalized programmatic direct mail needs to be pulled into the digital suite where its impact can be measured accordingly. Jacob shared a powerful stat: Direct mail sits in the home for an average of 17 days. That's a powerful connection to make with customers. What brand has made Jacob smile recently? Technically, Jacob mentioned Dyson earlier in the show as well but he revisited them again as we closed thanks to a new vacuum that he purchased at the brand's flagship Midtown store. To learn more, check out the PebblePost website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients' websites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode if available at https://www.marketecture.tv/programs/pebblepost-jacobross . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

CEO of PebblePost, Jacob Ross, explores how brands can improve their interactions with their consumers. From experience, brands that use data to understand their consumers and their consumers' needs perform extremely well. Today, Jacob talks about how marketers can make every minute of interaction with their consumer count. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of PebblePost, Jacob Ross, highlights how marketers can adapt their marketing strategies to communicate effectively with millennials. While millennials are not a monolith, trends have shown that they desire marketing strategies targeted toward them to be personalized and respectful. Today, Jacob talks about how marketers can do this and what he has learned in his experience marketing to this generation. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they're at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest today is Jesse Pujji, the Founder & CEO of Gateway X, a holding company that builds, buys, and invests in companies that are driving the direct-to-consumer landscape. Prior to Gateway X, Jesse was the CEO and co-founder of Ampush, a performance marketing business helping power customer acquisition across some of the world's biggest brands. Jesse is my go-to person for all things performance marketing and customer acquisition, so we decided to record this episode to bring his incredible lessons to a wider audience. It also dovetails nicely into the series of episodes we are making called Primers, where we take our audience from a 0 to a 7 on just about any topic. In this Primer with Jesse, we dive into how revenue mechanics affect ad campaigns, why long sales funnels often offer the greatest opportunities for differentiation, and the various channels and strategies available for performance marketing. I hope you enjoy my conversation with Jesse Pujji.   For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Vanta. Vanta has built software that makes it easier to get and maintain your SOC 2 report at a fraction of the typical cost. Founder’s Field Guide listeners can redeem a $1k off coupon at vanta.com/patrick. ----- This episode is brought to you by LinkedIn Jobs. With LinkedIn, you get access to an active community of professionals with more than 722 million members worldwide. LinkedIn is the easiest place in the world to post a job and message qualified candidates. Getting started is easier than ever, and now you can do this all from your mobile device.   When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit linkedin.com/fieldguide to post a job for free. Terms and conditions apply. ----- Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:03:58] - [First question] - Overview of Jesse’s career and starting Ampush [00:12:11] - Red Ventures [00:13:11] - The four components of performance marketing [00:17:47] - Time and other variables in between impressions and revenue events [00:23:12] - Understanding the dimensions of a business and their offering [00:25:32] - Common misunderstandings businesses have about their marketing [00:27:17] - Major changes in the Facebook and Google digital marketing ecosystems [00:29:27] - Direct response marketing vs brand marketing[00:35:08] - The importance and impact of effective messaging [00:37:28] - The differences between good and bad conversions [00:40:56] - Does alpha still exist, is it worth looking for, and does beta have a place [00:43:25] - Fundamentals of a high performing marketing organization [00:50:04] - Attention aggregators of marketing agencies[00:50:18] - Nerdwallet - Thumbtack  [00:51:22] - Product channel fit [00:52:11] - PebblePost[00:53:58] - Lessons learned from working with Uber [00:55:42] - Retention marketing [00:57:31] - Upcoming frontiers of performance marketing [01:01:15] - Overview of Nerdwallet [01:03:36] - How Jesse’s time at Ampush has shaped his investment lens[01:07:20] - Lessons from bootstrapping a business vs venture capital funding [01:17:05] - The entrepreneurial execution loop and operating cadence  [01:29:20] - Kindest thing anyone has ever done for him

Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Lewis Gersh of PebblePost (www.pebblepost.com), a New York-based startup pioneering programmatic direct mail. The Company recently completed a $25M Series C venture round led by Advance Venture Partners (AVP). Previous investors include ffVC, RRE, Greycroft, Tribeca Venture Partners and strategic investors and angels. In this episode, Lewis talks about his journey from founder to VC and back to founder, his "7-syllable pitch for a $Billion opportunity," the inspiration for coming up with programmatic direct mail as a marketing vehicle, why he believes continuous investor development is essential, and much more.

Welcome to Episode 49 of The VentureFizz Podcast, the flagship podcast of your most-trusted source for startup and tech jobs, news, and insights! For this episode of our podcast, I interviewed Lewis Gersh, Founder & Chief Stamp Licker at PebblePost. Lewis is a serial entrepreneur and investor, having founded a seed stage investment firm in New York City. His latest startup is called PebblePost, a company that has invented Programmatic Direct Mail. The company provides a solution that combines the new with the old. Their platform takes consumers' online interest and intent data and ultimately uses that information to send out highly targeted and meaningful direct mail programs on behalf of brands and retailers. PebblePost recently announced a $25M Series C round of funding led by Advance Venture Partners. In this episode of our podcast, we cover: -Lewis' background story and the details on his first company, Worldly Information Network. -His experience as an investor and focus on B2B marketing & eCommerce technologies. -The aha moment that led him to start PebblePost, plus the details on how their platform works. -What entrepreneurs should know before starting a company. Hint… it has a lot to do with focus. -Plus, a lot more! Lastly, if you like the show, please remember to subscribe to and review us on iTunes, or your podcast player of choice!

Episode Title: Content Marketing, Programmatic Direct Mail, and the CMO’s ‘S’ Remit | 15 1. Lots of content about content: We talk about content creation being more than a sum of its parts (data, AI, search etc.) – how can marketers elevate it to the right combination of art and science? - NewsCred’s Idea Lab - Intelligent Demand and Uberflip’s Strategic Partnership - Bynder’s New Data Visualization - Magnolia’s enhancements for better CX 2. What on earth is Programmatic direct mail? We talk about where programmatic direct mail fits and why ‘offline’ communication is increasingly important in today’s connected world. Layer the rise of ‘non-web’ marketing today - (D)OOH, car windows with ads on them, taxi seat screens, interactive kiosks on the streets – with the news that people are cutting down on the device and social media time, and you have an interesting debate on hand. - PebblePost funding news Hail of the week: TUI adds Sales remit to CMO: CMO roles have danced around many remits in the recent past - Chief performance officer, chief growth officer, chief engagement officer, chief experience officer, chief marketing technology officer etc.…but now we finally have a global enterprise just coming straight out and saying it: sales and marketing cannot be 2 different things. Thoughts? Fail: Verizon wins again with their company Oath in the news for scanning AOL, Yahoo user emails for ad targeting insights Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://www.martechadvisor.com/multimedia/podcasts/ The Talking Stack Survey: https://www.martechadvisor.com/survey/mtas-podcast-talking-stack-survey/

On Episode 4, we’re talking with David Cooperstein. He's an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and Cuebiq, on marketing, positioning and strategic advice. I wanted to talk with David because he’s been a CMO and spent many years advising them when he was at Forrester. He knows what he’s talking about.

In this podcast, PebblePost’s VP of Marketing, Celeste Giampetro, talked with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team. SHOW NOTES 00:08 Podcast TLDR 01:44 Podcast Begins 02:11 Some background on Pebble Post and Celeste’s role there 03:31 Is having a mission statement or vision statement important? 04:03 What problem is Pebble Post solving and how are they solving it? 09:43 Why marketers need to focus on being more generalized than specialized. 11:49 When are you done being a startup? 12:58 How we ended up with so much specialization in the first place 13:48 How do you determine if your generalist actually has the focused skills you need. 15:09 How to find people who want to grow and then to mentor them 16:03 Leading with vulnerability and transparency 18:10 What value does a manager get from leading with vulnerability 19:42 An example of how leading with vulnerability and transparency backfired 20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization 22:00 Making sure everyone knows the Mission and Vision Statement 22:18 Introducing cross-functionality into your team 24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently? 25:18 What is the key to motivating people? “Can you extract from them their best work?” 27:07 The importance of learning about the people on your team before you start trying to direct their behavior. 28:07 On Managing people - “It’s al about relationship building” 28:55 Agile at PebblePost 30:32 Getting in touch with Celeste CONTACTING CELESTE Twitter https://twitter.com/stinapessa LinkedIn https://www.linkedin.com/in/celestegiampetro/ Pebble Post http://pebblepost.com CELESTE’S ARTICLE Step Aside, Specialist: Return Of The Marketing Generalist https://blog.pebblepost.com/dont-call-it-a-comeback-the-very-high-value-of-being-a-marketing-generalist