Podcast appearances and mentions of penny sansevieri

When authors dream of book marketing success, they often fixate on bestseller campaigns, major media appearances, and viral social media moments. But what if these splashy strategies are actually built on something far less glamorous yet infinitely more important?Penny Sansevieri and Amy Cornell pull back the curtain on the unsexy side of book marketing – the foundational elements that truly drive long-term success. Through real-world examples and candid insights, they reveal why authors who chase high-level strategies while neglecting their foundation often find themselves disappointed with results, regardless of their marketing budget.One author with a solid email list generated 7,000 reviews within 48 hours of publication, while others with significant marketing investments struggle to gain traction. The difference? A strategic approach to foundational marketing elements like optimized Amazon retail pages, professional author websites, consistent email communication, and deliberate review acquisition strategies."It's like inviting people to a party that you forgot to attend," Penny explains when discussing abandoned social media accounts still linked from author websites – just one example of how overlooked details undermine reader trust. The hosts debunk common misconceptions about what marketing "counts," emphasizing that buyer psychology and retail optimization are not secondary concerns but rather the bedrock of effective book promotion.For both fiction and nonfiction authors, this episode delivers actionable insights on building a marketing foundation that supports your long-term author career rather than chasing quick fixes. Whether you're preparing for launch or wondering why your current marketing isn't delivering results, this conversation offers a refreshing perspective on what truly matters in connecting with readers.Ready to stop building your marketing house on sand? Subscribe to the podcast, share your thoughts, or suggest future topics through our website – we love hearing from our listeners!Send us your feedback!Check out our new Publishing Consulting service that will definitely change your life:https://amarketingexpert.com/publishing-consulting/Buy Penny's new book, The Amazon Author FormulaFREE BONUSLeave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

Penny Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and book marketing/media relations expert. She is the author of 23 books, including: The Amazon Author Formula and From Book to Bestseller. Top 3 Value Bombs 1. Consistency is a secret to success. There's a lot of things that are vying for our attention these days but what creates a foundation for success is done in consistency. Whatever it is that you do, do so consistently. 2. Books have a much higher perceive value and sets you apart from other competition. It is a great building block for existing business, for bringing new business and is also a great way to launch a speaking career. 3. When it comes to social media, its not about being everywhere, its about being everywhere that matters. Reach out to Penny directly - Penny Sansevieri Sponsor HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

Penny Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and book marketing/media relations expert. She is the author of 23 books, including: The Amazon Author Formula and From Book to Bestseller. Top 3 Value Bombs 1. Consistency is a secret to success. There's a lot of things that are vying for our attention these days but what creates a foundation for success is done in consistency. Whatever it is that you do, do so consistently. 2. Books have a much higher perceive value and sets you apart from other competition. It is a great building block for existing business, for bringing new business and is also a great way to launch a speaking career. 3. When it comes to social media, its not about being everywhere, its about being everywhere that matters. Reach out to Penny directly - Penny Sansevieri Sponsor HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Book Marketing & Business Marketing Specialist of Author Marketing Experts, Penny Sansevieri. Penny C. Sansevieri, founder and CEO of Author Marketing Experts, shared insightful strategies for effective book marketing. She emphasized the importance of targeting your core base - your dedicated followers. They can become 'superfans' and enhance your book's visibility by leveraging their loyalty. Penny also championed the benefits of podcasts and collaborations with influencers, underlining their roles in message refinement and audience diversification. However, she cautioned authors to focus on influencers who are relevant to their target readers rather than concentrating on celebrity status. She underlined the significance of micro-influencers with a smaller follower count but a highly engaged and relevant audience. Penny shared a case study of a pregnancy book, where a micro-influencer focusing on childbirth was more impactful than a celebrity influencer. About Penny Sansevieri:Penny C. Sansevieri is an accomplished and internationally recognized figure in the publishing industry. As the Founder and CEO of Author Marketing Experts, Inc., she has made significant contributions to book marketing and media relations. With her expertise and experience, she has helped numerous authors achieve success in the competitive publishing world. In addition to her role as a CEO, Penny also serves as an Adjunct Professor at NYU, where she imparts her knowledge on self-publishing to aspiring authors. Her teachings provide invaluable insights into the intricacies of the publishing process. Penny's impressive literary accomplishments include authoring eighteen books, such as "From Book to Bestseller," "How to Sell Your Books by the Truckload on Amazon," "Revise and Re-Release Your Book," and "5 Minute Book Marketing." Her books have garnered widespread acclaim and have topped prestigious bestseller lists, including those of the New York Times, USA Today, and the Wall Street Journal. Penny's dedication to helping authors succeed, her innovative Amazon Optimization programs, and her recognition as one of the top influencers of 2019 by New York Metropolitan Magazine has solidified her position as a highly respected and influential figure in the publishing industry. About Author Marketing Experts:Author Marketing Experts, Inc. was founded to provide authors with comprehensive support and understanding of the publishing industry. Penny C. Sansevieri, an author, established the company to offer services tailored to authors' specific needs and desires. Drawing from her own experiences as a writer, Penny recognized the importance of having a marketing and promotion partner who truly understands the challenges and aspirations of authors. Through Author Marketing...

In this Self-Publishing Conference Highlight, Penny Sansevieri discusses the seven ways to build direct connections with readers. You've probably heard the term “super fans” thrown around a lot. But how do you go from having casual readers to activating the super fan connection? By the end of this session, you will learn how to build more connections with readers, drive more word-of-mouth recommendations, get more reviews, and sell more books! This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

If you only listen to one of our podcasts this year, let it be this one…As an indie press-seeking or self-published author, the dream is to get your hard-won book out into the hands of the public. Some will jump when offered the chance because it sounds too good to be true. In this episode, Kathleen and Penny Sansevieri go in-depth into the darker side of the publishing world. A caution for the hopeful to do their due diligence before handing money to a supposed publishing company or marketing firm.Penny is a marketing expert who recently has run into scammers using her company's name to fleece folks out of thousands of dollars. It's a heartbreaking side of the industry. We at Talking Book Publishing wanted to cover this topic. We feel the responsibility to our audience to inform on all sides of this industry. So you can make informed decisions when it comes time to take the preverbal leap of faith with your book. Remember, not all companies are bad, and there are some great tips in this episode to help you on your book journey.Penny will also be a speaker at this year's 805 Writers Conference and will be doing a session, a workshop, and mini group talks with a handful of people. For more information, you can visit 805WritersConference.com.

Listen to this game-changing conversation about How to Sell Tons of Books on Amazon with AME (Author Marketing Experts, Inc.) CEO Penny Sansevieri on this new 8-Second Branding Podcast episode with your Host Liz H Kelly. As a Best-Selling Author with 18 books and working with thousands of author clients, Penny shares Amazon Marketing success secrets in her book; “How to Sell Your Books by the Truckload on Amazon” (last updated January 28, 2021). You'll learn about how to use keywords, videos, categories, book promotions – and most importantly your Author Central page on Amazon to increase your search results and book sales. And if you feel overwhelmed, Penny recommends starting with the Amazon details that you can control (your bio, book description, and reviews all impact your rank and search results). To learn more about Penny's books or her book marketing services, email info@amarketingexpert.com or visit https://www.amarketingexpert.com/

Penny Sansevieri, bestselling author and book marketer extraordinaire, will discuss the ins and outs of Amazon that help her sell books and her clients' books. She goes over how she mines the metadata for insights, including Google SEO and more. As she says, she likes to nerd out on Amazon because it's constantly changing, so she must annually update her top-selling book, “Selling Books by the Truckload on Amazon.” www.amarketingexpert.com

Every book has to earn its place in Amazon’s discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your book’s visibility and relevance using keywords, your author page, and more.Topics Covered• Amazon, a force for good or for evil?• How to make Amazon work for your book• Remember, at its heart, Amazon is just a giant search engine• Why you should avoid long preorders• Amazon advertising and keywords: keywords strings vs. single words, which is better?• The Amazon book page, crucial but how do you make it work to your benefit?• If you have Author Seller Central . . . controlling the back end• The super-secret and barely understood Amazon Relevancy Score: what is it? how do you boost it?• ads: is a call to action enough or do you need more?• work the Kindle side, not the pbook sideLinksAuthor Marketing Expertshttp://www.amarketingexpert.com/Penny on Twitter: @bookgalPenny on Instagram: therealbookgalHow to Sell Books by the Truckload on Amazon - 2020 Updated Edition: Learn how to turn Amazon into your 24/7 sales machine!https://tinyurl.com/y6bpsxaoIan Lamont's videos on YouTube about Amazonhttps://tinyurl.com/y5mhlslmParticipantsPenny C Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.She was named one of the top influencers of 2019 by New York Metropolitan Magazine.Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon Optimization programs as well as Social Media/Internet book marketing campaigns. She is the author of 18 books, including "How to Sell Your Books by the Truckload on Amazon," "Revise and Re-Release Your Book", "5-Minute Book Marketing,' and "Red Hot Internet Publicity," which has been called the "leading guide to everything Internet."AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.

This week's questions is: What is your favorite episode of the last year?   Book recommendation of the week is: Not Even Bones by Rebecca Schaeffer Apple: https://apple.co/3hIMSLJ  Amazon UK:  https://amzn.to/2RAKsnC  Amazon USA: https://amzn.to/2ZPHgJl  Note that these are affiliate links and I earn a small commission if you purchase the book at no additional cost to you. Find out more about our guest Penny Sansevieri here: Twitter: @bookgal  www.amarketingexpert.com  Instagram: @therealbookgal   Rebel of the week is Renee Gallant   I'll be live on the iWriterly Chanel with Meg LaTorre, Jenna Moreci and Daniel Willcocks on the 23rd September at 9pm UK time http://bit.ly/iwriterlylive  Join me for the Rebel Author Anniversary Poison and Prose on the 30th September 8pm UK time https://www.facebook.com/groups/rebelauthors/   The Anatomy of Prose: How to Breathe Life into Your Story, Characters and Sentences WEBINAR 1 new patron this week, welcome and a huge thank you to William. A giant thank you to all my current patrons too. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack   

Growing up, Penny Sansevieri surrounded herself with books and wanted nothing more than to be a librarian. With her love for all things literature, she published her first book 25 years ago and saw a window for herself in the independent publishing industry[JH1] . Penny is a true publishing pioneer managing book marketing campaigns that have created countless bestselling authors (including The Lawyer Who Rocks!). Penny's company, Author Marketing Experts, helps self-published authors learn how to market and promote their books and turn their books into a 24/7 selling machine.

Author Marketing with Penny Sansevieri

Is your Amazon book page helping to sell your book or discouraging potential readers from buying? Your Amazon book page can make or break a sale. Yet so few authors pay attention to it - beyond uploading their book, most Amazon book pages are ignored completely. This podcast talks about the importance of having a great book page, a checklist guide, and what you can do to make it appealing. Learn quick, simple and free ways to maximize their Amazon Book Page to sell more books! Get to know our Publishing Power Guest Speaker, Penny Sansevieri!

Join us on Women Lead Radio as Michelle Bergquist, your host of Amazing Authors and Brilliant Books, has a conversation with Penny Sansevieri, CEO of Author Marketing Experts, Inc., on how to market your book for your business and brand.   Interested in Learning More About Connected Women of Influence? Click Here to Be Invited as Our Special VIP & Guest to a Future Event! Interested in Becoming a Member of Our Professional Community!? Click Here to Apply for Membership!

Penny Sansevieri is the CEO and founder of Author Marketing Experts and adjunct professor at NYU. She is a bestselling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.   Quotes To Remember: “Books age very quickly.” “If you are re-releasing a book, you're doing so that you can restart your marketing.” “Pretty much anything needs to be updated frequently.” “I will always recommend putting the latest edition on the cover.” “The number one mistake that authors make is that they do not write for their reader.” “You really do have to remember why you are doing it.” “Big numbers do not matter as much as they used to.”   What You’ll Learn: How to Revise and Release a Book Advantage of Revising and Releasing a Book Revising Process from a Writer’s Standpoint How to Properly Promote a Book   Key Links From The Show: Penny’s Site   Recommended Books: Content Marketing Secrets by Marc Guberti How to Sell Books by the Truckload on Amazon! Master Amazon & Sell More Books! by Penny C Sansevieri Seth Godin’s Books Superfans by George Dohrmann Small Is the New Big by Seth Godin Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

Penny Sansevieri is the author of several books, including How to Sell Books by the Truckload on Amazon. She's also the founder of Author Marketing Experts. We interviewed Penny back in Episode 22: Getting Red-Hot Internet Publicity for Your Book, where we talked a lot about how to get online publicity for your books. I […] The post 159: Using Amazon Keywords to Sell More Books with Penny Sansevieri appeared first on TCK Publishing.

Why a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop. See the show notes.

Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going.  Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there.  Show Notes:  -Link to the Author Marketing Expert blog: http://www.amarketingexpert.com/ -Click here to get Penny's latest book, Red-Hot Internet Publicity Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order.  Links:   Tutorial membership: http://www.amarketingexpert.com/amazon-optimization-registration/   Optimization program: www.sellmorebooksonamazon.com    

Ep#36: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Penny Sansevieri & Orna Ross The secret to sustaining a successful author career is the connection you make to your fans. Join Penny C. Sansevieri, Founder and CEO Author Marketing Experts and Orna Ross, Director, Alliance of Independent Authors — both bestselling authors and publishing experts, learn how to identify and reach your ideal readers, turn them into superfans and how to ignite those fans so they are ones promoting your work. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight  is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon.   Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.   If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they’re located. For more information, visit our Conference Home Page.   Now, go write and publish.   Host Bio:   Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Join author marketing expert, and Huffington Post columnist, Penny Sansevieri, as she shares some "red hot" publicity strategies to promote your book on the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Penny is the founder and CEO Author Marketing Experts, Inc. She is a best-selling author and internationally recognized book marketing and media relations’ expert. She is the author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the leading guide to everything Internet. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

How to Sell Books by the Truckload on Amazon | Adventures in Visibility If you're an author or entrepreneur/author, you want to sell more books, right? In this episode of Adventures In Visibility I welcome Penny Sansevieri, Founder and CEO of Author Marketing Experts. We are going to address what you must know in order to get more visibility so your books get found, on Amazon. Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author's message into the online community. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. On the Hangout Penny and I discuss: - How to consistently boost sales of your book. - What triggers more sales at Amazon? We'll dig deep to uncover easy things you can do that will make a significant difference. - Why Free is your best sales tool - Triple and quadruple the amount of reader reviews you get for your book. - PLUS: the latest changes at Amazon Watch the video here: http://denisewakeman.com/hoa/how-to-sell-books-on-amazon-penny-sansevieri/ Connect with Penny: Twitter: http://twitter.com/Bookgal Website: http://www.amarketingexpert.com Facebook: http://www.facebook.com/bookmarketingame HuffPo: http://www.huffingtonpost.com/penny-c-sansevieri Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

PENNY Sansevieri, is the Founder and CEO of Author Marketing Experts. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. Penny is the author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet."

Penny is the Founder and CEO Author Marketing Experts, Inc. She is a Best-selling Author and internationally recognized book marketing and media relations expert. She is the Author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the leading guide to everything Internet.

Penny Sansevieri the CEO of Author Marketing Experts, Inc. which is a full service marketing and publicity firm with a specialty in Social Media. She is also the author of 12 books including How To Sell Your Books By The Truckload On Amazon.com.

Creativity coach and award-winning author Mark David Gerson presents The Muse & You, a monthly exploration of writing, creativity and life with tips and inspiration from a variety of creative guests and an opportunity to ask Mark David and his guests your questions about writing. • This month: Ask the Writing Coach (your questions for Mark David about writing and creativity) and special guest Penny Sansevieri, online marketing guru and author of Red Hot Intenet Publicity: An Insider's Guide to Promoting Your Book on the Internet. • There are three ways to ask questions of Mark David and his guests: • Post your questions in the show's chat room (free Blog Talk Radio account required) • Post your questions directly to Mark David on Twitter (@markdavidgerson) • Post your questions directly to Mark David on on his Facebook wall (http://facebook.com/markdavidgerson) • For more information about Mark David, visit http://markdavidgerson.com.

Creativity coach and award-winning author Mark David Gerson presents The Muse & You, a monthly exploration of writing, creativity and life with tips and inspiration from a variety of creative guests and an opportunity to ask Mark David and his guests your questions about writing. • This month: Ask the Writing Coach (your questions for Mark David about writing and creativity) and special guest Penny Sansevieri, online marketing guru and author of Red Hot Intenet Publicity: An Insider's Guide to Promoting Your Book on the Internet. • There are three ways to ask questions of Mark David and his guests: • Post your questions in the show's chat room (free Blog Talk Radio account required) • Post your questions directly to Mark David on Twitter (@markdavidgerson) • Post your questions directly to Mark David on on his Facebook wall (http://facebook.com/markdavidgerson) • For more information about Mark David, visit http://markdavidgerson.com.

Two PR Pros and authors, Penny C. Sansevieri and Phyllis Caddell-M will discuss the online tips and hot new techniques in PR and book marketing today! Hot, Hot Show with top industry experts! www.redhotinternetpublicity and www.pcpublicrelations.com are their sites.