Podcast appearances and mentions of ritesh gupta

We are back for a special summer special edition of the podcast. We are catching up with Ritesh Gupta, founder of Useful School, which offers 12-week online pay-what-you-can classes in product design, branding, decolonization, and financial wellness aimed at beginner and advanced creatives of color. Applications to the Useful School fall cohort are due August 18, 2023. Learn more: https://www.usefulschool.com/ Listen to our original 2022 interview with Ritesh here: https://podcasters.spotify.com/pod/show/aigadesign/episodes/Design-Adjacent-with-Ritesh-Gupta--Founder-of-the-Useful-School-on-re-visioning-design-education--radical-changes--impact-of-design--and-finding-a-coach-e1jt5if Check out AIGA's professional development and learning opportunities on our website: https://www.aiga.org/professional-development/aiga-passport-to-learning --- Send in a voice message: https://podcasters.spotify.com/pod/show/aigadesign/message

This week on Front and Center, Ritesh Gupta joins the show! Ritesh is the founder of the Useful School: The world's first pay-what-you-can online design school for people of color. They are on a mission to help POC level up their confidence, craft, portfolios, gigs, wealth, and more. Ritesh schools Alex and Kevin on the school and talks about the useful skills the students gain through the curriculum. After the inspiring conversation, the Front and Center cohort (the three of them) speak on several fast food-related topics that make them question how hungry Kevin was when he cooked up the list of topics, which include: the “Real Cheeseburger”, The Barbie Meal, Chipotle's Autocado, Logan Paul's response to the FDA probe, and more!Follow and support Useful School and Ritesh!https://www.usefulschool.com/ Instagram: @usefulschooldotcom Twitter: @usefulschoolLinkedIn: Useful SchoolLinkedin: Ritesh Gupta 

Ritesh Gupta is the founder of Useful School, the world's first pay-what-you-can online design school for people of color. He specializes in product design, product management, branding, typography, and growth analytics. Ritesh has collaborated or worked for companies including Wieden+Kennedy, Mother Design, 2 Shark Tank companies, Sagmeister & Walsh, R/GA and Cooper Hewitt. His work has been featured in Adweek, AIGA Eye on Design, It's Nice That, Wallpaper, Print Mag, Brand New, The Dieline, and more. He is also a volunteer for Where Are The Black Designers?. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA's Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments. --- Send in a voice message: https://anchor.fm/aigadesign/message

Ritesh Gupta, a highly sought-after and celebrated journalist-turned-filmmaker, is known for making big-brand short films, and helping them connect with their audiences, converting content into cultural moments (such as the groundbreaking Beats by Dre "You Love Me" Short Film). Winner of many major awards, Ritesh works with big-time athletes, top-shelf brands, and the biggest sports franchises, telling emotional stories which strike a chord in audiences across all platforms. He drops some true gems in this mesmerizing conversation about the true essence of effective storytelling, what will really get you in front of his lens, and the secret behind making your content, (on and off social media) actually worth doing. linktr.ee/gamefacepodcast

Welcome to Works In Process / Ep (No episode number) Ritesh is a Wieden+Kennedy alum, a former director at 2 Shark Tank companies, and specializes in product design, product management, branding, and growth analytics for mission-driven companies.  He recently rebranded and rebuilt https://www.realm.fm/ (Realm) a podcast studio on app with https://www.motherdesign.com/ (Mother Design), https://fnh.mx/ (Felt Not Heard), and an incredible internal team. It debuted at #1 on the Apples podcast charts and was featured in https://www.itsnicethat.com/news/mother-design-realm-rebrand-graphic-design-290421 (It's Nice That) as well as https://www.printmag.com/post/serial-box-becomes-realm-and-gets-a-thorough-rebranding-from-mother-design (Print Mag). And https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_realm_by_mother_design.php (Brand New) named it one of the https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_5_the_best_in_icons_monograms_wordmarks_and_mascots_2021.php (top 10) wordmarks and monograms of 2021. And before that, Ritesh has worked with and for https://sagmeisterwalsh.com/ (Sagmeister & Walsh), Cooper Hewitt, Disney, and Hungry Harvest. Currently, he's the Senior Director of New Product Ventures at Gannett/USA Today. We'll get into some of that, but I want to focus on his support and championing of the shift in Design,  to include more advocacy, accountability, and access. Ritesh has been helping change the landscape with his volunteer work for https://www.watbd.org/ (Where Are The Black Designers?) -a nonprofit design advocacy organization.. and with his upcoming venture as Founder of https://www.usefulschool.com/ (Useful School),  A useful, fun, affordable, 10-week product design virtual program catered to the people who needed it. Ushering in more diversity, autonomy, and practicality into the profession. Enjoy! --- Mentionshttps://www.realm.fm/ (Realm) https://sagmeisterwalsh.com/ (Sagmeister & Walsh) https://www.gannett.com/ (Gannett) https://www.usefulschool.com/ (Useful School) https://www.watbd.org/ (Where Are The Black Designers?) https://www.futurefonts.xyz/ (Future Fonts) https://sharptype.co/ (Sharp Type) https://www.greenlightbookstore.com/book/9781797203850 (SPIKE LEE Book) Other links Ritesh wants you to know about: https://eyeondesign.aiga.org/what-does-it-mean-to-decolonize-design/ (What Does It Mean to Decolonize Design?) https://www.youtube.com/watch?v=HJmlSOZapUE (Dori Tunstall: Decolonizing Design Practices in Academia) (VIDEO) https://www.youtube.com/watch?v=E_oS6azqtYI (Even by design - Linda Dounia Rebeiz (Config 2021))(VIDEO) https://themaleescholarship.org/ (The Malee Scholarship) --- Follow via: ———— Credits Produced by https://hearsay.productions/ (HearSay Productions) Intro / Outro Music: https://youtu.be/x-YJDmyMld0 (The System Has Failed Us - The Passion HiFi) ———— Like what you just heard? Support the process and http://wip.show/apple_podcast (rate us on Apple Podcasts :) ) About the Works In Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that explore and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.  Follow Works in Process: https://www.instagram.com/works_inprocess (Instagram) / https://www.facebook.com/works.inprocess (Facebook) / https://www.linkedin.com/company/wip-podcast (LinkedIn) / https://twitter.com/works_inprocess (Twitter)

Welcome to Works In Process / Ep 21 This is Part 2, the combined episode with be listed as a bonus :) Coming Soon Design is About feedback There's a really big need for us to rethink the entire curriculum that we've been teaching for 50 plus years. Advocate strongly for unlearning and have honest conversations with the graduates. Because if we're not getting feedback from the people who have gone through our classes, you're doing a disservice to the institution as well as the students.— Ritesh Gupta, Founder / Volunteer / Lover of Techno, Streetwear, and Greyhounds--- Ritesh is a Wieden+Kennedy alum, a former director at 2 Shark Tank companies, and specializes in product design, product management, branding, and growth analytics for mission-driven companies.  He recently rebranded and rebuilt https://www.realm.fm/ (Realm) a podcast studio on app with https://www.motherdesign.com/ (Mother Design), https://fnh.mx/ (Felt Not Heard), and an incredible internal team. It debuted at #1 on the Apples podcast charts and was featured in https://www.itsnicethat.com/news/mother-design-realm-rebrand-graphic-design-290421 (It's Nice That) as well as https://www.printmag.com/post/serial-box-becomes-realm-and-gets-a-thorough-rebranding-from-mother-design (Print Mag). And https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_realm_by_mother_design.php (Brand New) named it one of the https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_5_the_best_in_icons_monograms_wordmarks_and_mascots_2021.php (top 10) wordmarks and monograms of 2021. And before that, Ritesh has worked with and for https://sagmeisterwalsh.com/ (Sagmeister & Walsh), Cooper Hewitt, Disney, and Hungry Harvest. Currently, he's the Senior Director of New Product Ventures at Gannett/USA Today. We'll get into some of that, but I want to focus on his support and championing of the shift in Design,  to include more advocacy, accountability, and access. Ritesh has been helping change the landscape with his volunteer work for https://www.watbd.org/ (Where Are The Black Designers?) -a nonprofit design advocacy organization.. and with his upcoming venture as Founder of https://www.usefulschool.com/ (Useful School),  A useful, fun, affordable, 10-week product design virtual program catered to the people who needed it. Ushering in more diversity, autonomy, and practicality into the profession. Enjoy! --- Mentionshttps://www.realm.fm/ (Realm) https://sagmeisterwalsh.com/ (Sagmeister & Walsh) https://www.gannett.com/ (Gannett) https://www.usefulschool.com/ (Useful School) https://www.watbd.org/ (Where Are The Black Designers?) https://www.futurefonts.xyz/ (Future Fonts) https://sharptype.co/ (Sharp Type) https://www.greenlightbookstore.com/book/9781797203850 (SPIKE LEE Book) Other links Ritesh wants you to know about: https://eyeondesign.aiga.org/what-does-it-mean-to-decolonize-design/ (What Does It Mean to Decolonize Design?) https://www.youtube.com/watch?v=HJmlSOZapUE (Dori Tunstall: Decolonizing Design Practices in Academia) (VIDEO) https://www.youtube.com/watch?v=E_oS6azqtYI (Even by design - Linda Dounia Rebeiz (Config 2021))(VIDEO) https://themaleescholarship.org/ (The Malee Scholarship) --- Follow Ritesh Gupta via: https://www.ritesh-gupta.com/ (Ritesh's Website) ———— Credits Produced by https://hearsay.productions/ (HearSay Productions) Intro / Outro Music: https://youtu.be/x-YJDmyMld0 (The System Has Failed Us - The Passion HiFi) ———— Like what you just heard? Support the process and http://wip.show/apple_podcast (rate us on Apple Podcasts :) ) About the Works In Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that explore and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce....

Welcome to Works In Process / Ep 20 This is Part 1, the combined episode with be listed as a bonus :) Coming Soon Speak their language It's relatively rare to have a designer who can speak or is even interested in speaking both design and data… To be able to say, I did an A B test, and that means it equals another $333,000. That's a really powerful and really exciting thing that a designer is able to say. — Ritesh Gupta, Founder / Volunteer / Lover of Techno, Streetwear, and Greyhounds--- Ritesh is a Wieden+Kennedy alum, a former director at 2 Shark Tank companies, and specializes in product design, product management, branding, and growth analytics for mission-driven companies.  He recently rebranded and rebuilt https://www.realm.fm/ (Realm) a podcast studio on app with https://www.motherdesign.com/ (Mother Design), https://fnh.mx/ (Felt Not Heard), and an incredible internal team. It debuted at #1 on the Apples podcast charts and was featured in https://www.itsnicethat.com/news/mother-design-realm-rebrand-graphic-design-290421 (It's Nice That) as well as https://www.printmag.com/post/serial-box-becomes-realm-and-gets-a-thorough-rebranding-from-mother-design (Print Mag). And https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_realm_by_mother_design.php (Brand New) named it one of the https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_5_the_best_in_icons_monograms_wordmarks_and_mascots_2021.php (top 10) wordmarks and monograms of 2021. And before that, Ritesh has worked with and for https://sagmeisterwalsh.com/ (Sagmeister & Walsh), Cooper Hewitt, Disney, and Hungry Harvest. Currently, he's the Senior Director of New Product Ventures at Gannett/USA Today. We'll get into some of that, but I want to focus on his support and championing of the shift in Design,  to include more advocacy, accountability, and access. Ritesh has been helping change the landscape with his volunteer work for https://www.watbd.org/ (Where Are The Black Designers?) -a nonprofit design advocacy organization.. and with his upcoming venture as Founder of https://www.usefulschool.com/ (Useful School),  A useful, fun, affordable, 10-week product design virtual program catered to the people who needed it. Ushering in more diversity, autonomy, and practicality into the profession. Enjoy! --- Mentionshttps://www.realm.fm/ (Realm) https://sagmeisterwalsh.com/ (Sagmeister & Walsh) https://www.gannett.com/ (Gannett) https://www.usefulschool.com/ (Useful School) https://www.watbd.org/ (Where Are The Black Designers?) https://www.futurefonts.xyz/ (Future Fonts) https://sharptype.co/ (Sharp Type) https://www.greenlightbookstore.com/book/9781797203850 (SPIKE LEE Book) Other links Ritesh wants you to know about: https://eyeondesign.aiga.org/what-does-it-mean-to-decolonize-design/ (What Does It Mean to Decolonize Design?) https://www.youtube.com/watch?v=HJmlSOZapUE (Dori Tunstall: Decolonizing Design Practices in Academia) (VIDEO) https://www.youtube.com/watch?v=E_oS6azqtYI (Even by design - Linda Dounia Rebeiz (Config 2021))(VIDEO) https://themaleescholarship.org/ (The Malee Scholarship) --- Follow via: ———— Credits Produced by https://hearsay.productions/ (HearSay Productions) Intro / Outro Music: https://youtu.be/x-YJDmyMld0 (The System Has Failed Us - The Passion HiFi) ———— Like what you just heard? Support the process and http://wip.show/apple_podcast (rate us on Apple Podcasts :) ) About the Works In Process Podcast: A podcast series by George Garrastegui, Jr. — designer, educator, and creative catalyst. Works In Process is a collection of discussions that explore and demystify the creative process. I interview individuals to gain more insight into the ways they work and the projects they produce.  Follow Works in Process: https://www.instagram.com/works_inprocess (Instagram) / https://www.facebook.com/works.inprocess (Facebook) /...

The word “metaverse” describes a fully realized digital world that exists beyond the one in which we live. This podcast will cover the term Metaverse for you! What it means, it's origin, all the recent developments and all the tectonic shifts it will bring along in the future! Listen to this conversation where Ritesh Gupta , VP & CTO (Product Engineering Services), Happiest Minds Technologies talks about the evolution of metaverse. #TechGig #Podcast #Metaverse #Technology #TechCommunity

with—Mark Sloan, Mother Design—and—Ritesh Gupta, Realm

This episode is from an earlier interview with Harlan Hutson the Director of Strategic Partnerships and Brands at Chargebacks911. He was interviewed by Ritesh Gupta from Airline Information about the impact that COVID-19 has had on chargebacks. Minimizing the impact of chargebacks is critical for airlines in the era of COVID-19. As merchants, #airlines have to be spot on with their stance considering the havoc created by the pandemic, and how best they can cope up. More so because chargeback management is complex. For instance, each of the major card networks has its own specific set of codes. It is important to consult the #creditcard networks’ #chargeback reason codes. So airlines need to delve into various issues : How can travel merchants prevent disputes from happening in the first place? How have initiatives by card brands relieved the strain on merchants? What guidance can inform an airline team on what chargebacks are valid? How can we conserve much needed cash while meeting our obligations to customers, regulators and the payment schemes?

As we look ahead to growing, or perhaps rebuilding businesses in this new business climate, one thing is clear: we cannot simply go back to what we did before. Smarter, more thoughtful approaches may be necessary, and gathering insights on how we best connect to the state of mind of the consumer in this moment is crucial. In that spirit, we’d like to share with you an extraordinary conversation  that offers insights into dialing into "neuroeconomics"—or why people make decisions. Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.", joins Ritesh Gupta, a host of another MouthMedia Network podcast, Content Is Your Business. We think you’ll get a lot out of this, and we’re delighted to share it with you, in its entirety.

How much time do you really need to make an effective pitch? What is content, really? How do you get inside someone's head when formulating a marketing strategy? These are just a few topics author, speaker, and producer Brant Pindivic  (author of "The 3-Minute Rule") covers as he wows host Ritesh Gupta and guest host Marc Raco  (MouthMedia Network) with insights related to how to convey everything of value about a business, product, or service, clearly, concisely, and accurately in three minutes or less---and the psychology behind that. An amazing look into the nature of effective content, and a conversation which can effect change.

Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design. SECTIONS - TIME INDEX Childhood, Education and Early days of work - 00:03:00 Hungry Harvest - 00:18:30 Petplate - 00:24:00 Measuring the impact of design - 01:06:00 Diversity, Inclusion and Equity - 01:29:00 RELEVANT LINKS Ritesh Gupta - www.ritesh-gupta.com Serial Box - serialbox.com Brand New Conference - bnconf.com Temecula, California - en.wikipedia.org/wiki/Temecula,_California UCLA - ucla.edu MET Logo - wolffolins.com/case-study/the-met/ Wieden+Kennedy - www.wk.com Media planning - en.wikipedia.org/wiki/Media_planning Saatchi & Saatchi - saatchi.com Deutsch agency -deutsch.com Shark Tank - en.wikipedia.org/wiki/Shark_Tank Hungry Harvest - hungryharvest.net Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program Pet Plate - petplate.com Renaldo Webb - www.petplate.com/about/ Sagmeister and Walsh - sagmeisterwalsh.com And Walsh - andwalsh.com Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/ McKinsey - mckinsey.com RFP - en.wikipedia.org/wiki/Request_for_proposal Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh First Round Conference - underconsideration.com/firstround/ Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism Moderat Font - tightype.com/moderat/ A/B testing - en.wikipedia.org/wiki/A/B_testing Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design POC, People of Colour - en.wikipedia.org/wiki/Person_of_color Design Census 2019 - designcensus.org Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender Jammu city, India - en.wikipedia.org/wiki/Jammu Glassdoor - glassdoor.com Ritesh’s Email ID - ritesh@ritesh-gupta.com Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls

There’s an outsider disrupting the ad industry - only her tool of disruption is journalism —  reporting on content —  holding the ad industry accountable and creating a standard for doing business the right way—-in an effort to transform the industry.  Lindsay Stein, Editor for Campaign US—-a global business magazine covering advertising, media, marketing and commercial creativity, joins Ritesh Gupta, Amber Mundinger, and Natasha Cholerton Brown to share the four pillars of progress; how Campaign is holding the industry responsible for doing good work, and doing it the right way; how she’s found so much positivity in  an industry sometimes seen as jaded; and a look at the need for more recognition for creative people who are driving the best work.

There’s something to be said about hustle, street smarts, and reinventing yourself.      Noah Levy, Executive Producer & Development Content Creator, has made a career from all three.  Hustle and street smarts gave him a leg up over being merely book smart, and he reinvented himself in the world of content into virtually any type of role -- from on-camera TV personality to producer to consulting with media execs & personalities to become thought leaders. Noah joins Ritesh Gupta, Amber Mundinger, and Natasha Cholerton-Brown to share the art of the pitch, why you should follow your interests instead of trends, and the importance of diversifying your portfolio of opportunity.

How does a former recording artist who was discovered on MySpace drive the marketing efforts of one of the most iconic American brands forward, while paying homage to its successful legacy?   Monica Rustgi, Vice President of Marketing for Budweiser, shares her insights and journey with hosts Ritesh Gupta, Amber Mundinger, and Natasha Cholerton-Brown. She also reflects on with why she believes that success comes in part from fearlessly injecting yourself into whatever moves your brand forward, the three things she seeks in every winning creative opportunity, the importance of understanding a business problem, and why she’s determined to not fall victim to stereotypes of other female leaders.

Imagine being in the middle of the moment of a content explosion for a major publication like the Huffington Post…and it feels about the same as if you were there with the Beatles when they went supernova. Coming up, a music journalist turned content veteran, who is now charged with creating emerging products and  revenue streams for one of the most noteworthy  publications anywhere, The Washington Post, in a conversation that feels more like a master class in on the ethos and theory of content creation... Jarrod Dicker, VP of Commercial Technology and Development at The Washington Post, joins hosts Natasha Cholerton Brown (COO of Clippn), Ritesh Gupta (Head of Content for Vayner Productions), and Michael Villasenor (Executive Creative Director of Product Design Experience for Hearst).  In this episode: The evolution of content over time, from print to digital media to twitter, where content is the user’s identity Jarrod’s start as a content creator writing a music blog so he could get free tickets to shows Getting a job on the native marketing team at Huffington Post through a Craigslist ad The evolution of native marking and branded content from a relatively new concept to something that is done as standard, instead of something thoroughly planned and utilized to its fullest Learning from mistakes and gaining a proper perspective The need to move out of your comfort zone and unlearn what has worked in the past in order to push forward into a new era The importance of evaluating your brand’s value and strengths to find a business approach that works for them and not following trends, i.e. companies flocking to the subscription model because that is the current trend The evolution of branded content from brands teaming with publishers to get their products in front of more people and scale up to a way of sharing a brand’s story effectively rather than just distribution The need to transparency from outlets to show the work that goes into their content and why it is therefore worth spending money on a subscription and to lend validity to the product The danger of fake news and publications that put out misleading or falsified articles, and how publishers should be reacting to this trend The importance of reputation and the relationship between the writer and reader in news and content in general moving forward Jarrod shares a potential news publisher model that is closer to a music management model or early TV news Jarrod talks about fatherhood and his approach to exposing his two children to media How growing up in a musical household affected Jarrod’s exposure and early interactions with content and media and sparked his career Some of the industry leaders who inspire Jarrod

How does an Oscar-winning, major sports network look at content creation and battle changing consumer priorities? Adam Neuhaus, Director of Development for ESPN Films and Original Content, discusses going from pitching ideas to hearing pitches, the nature of content through the lens of filmmakers, why ESPN took a revolutionary strategy and won, why story is first and sport is second, the need to take risks, and great ideas always win over whatever format in which they are presented. He joins hosts Natasha Cholerton Brown (COO of Clippn), Ritesh Gupta (Head of Content for Vayner Productions), and Michael Villasenor (Executive Creative Director of Product Design Experience for Hearst).  Why the demand for quality storytelling has led to a rise in true crime and multi-part documentaries The explosion of content in recent years, and how that is likely to continue with Disney and Apple entering the video streaming service marketplace The role of gatekeepers of media, and the importance of curation and honing a brand The importance of the directorial “POV” voice in media, and how that directorial focus has been utilized by ESPN with 30 For 30 to let filmmakers tell the stories they want to tell How that unique and unpredictable element drives engagement from viewers and builds a following The importance of relationships in how Adam and ESPN Films’ approach to working with directors and documentary projects How ESPN Films initiates projects, from pitches being sent in to Adam and his team looking for people who have stories they want to tell Some of Adam’s favorite projects he’s worked on  What Adam is doing to widen the aperture of ESPN Films’ scope to encompass athleticism, adventure, and competition in general, and not limited to strictly “sports”  The “target goal” for ESPN Films, and how programming like 30 For 30 has broken beyond content made only for sports fans Adam brings in some nondairy allergen-friendly ice cream  Adam’s career trajectory, from working at small production companies, to working at IFP, to the William Morris Agency (now WME), and Paradigm as he shifted gears from working with agencies towards working as a creative Why film is so important to Adam Adam’s path towards being a media developer, from being an assistant to a producer The importance of doing what it is you want to do, even if it’s starting on a small scale, as you play the long game towards the position you want Headsets and Highballs, the networking group Adam started back when he was working as an assistant, and how it has grown over the years Cord cutting, and how ESPN has reacted to this by embracing streaming and taking part in other network bundles, along with forward-thinking business ventures The new opportunities that streaming platforms provide to ESPN that would be impossible on a broadcast schedule Adam’s work at Radical Media and Original Media, working on indie films, branded content, YouTube channels, and reality TV, which prepared him to work at ESPN Films How Adam’s work in various areas of media has shaped the enthusiastic, honest, and respectful approach he brings to his job now Adam breaks down what makes (or breaks) a successful pitch that lands on his desk Plus, we get to know a little more about Adam, his career goals, his love for basketball, and how according to his 3rd grade report card, he hasn’t changed all that much!

Connecting and strategizing content with the way our brains react and engage... Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.",, joins host Ritesh Gupta (Head of Content for Vayner Productions) in the MouthMedia Network studios. Neuroconomics—why people make decisions Why decisions are variable, people make mistakes and respond to content A look at the change in brain chemistry when responding to content Grabbing the brain in the right way, motivating charitable inclinations/giving Oxytocin -  associated with things mammals do—reduces fear of being around other people, helps people get along, and can turn on positive social behaviors like trust charity Looking at content second by second, when onee checks out, when not paying attention The “give a sh*&” measure Conflict so we care about how things resolve Advertising - short may be better The miss of sloppy storytelling A testing process including wearable sensor, cloud-based, in a bar the way people might watch ads Why liking a commercial isn’t important, it is the actions that matter Generate conflict, the end of conflict and a high immersive point Why it matters to not resolve conflict, and end on tension point Immersion neuroscience vs. focus groups Why our brains cant process and communicate complex emotional experiences Grabbing the brain in a way that engages Strategizing movie trailers Thinking about bladder capacity Building a predictive model Immersion index Testing ads for an agency Why the small screen is more immersive than the large screen Why watching repeats of TV shows and movies is entertaining  Why valleys/breathers are necessary, in a tight and thoughtful way The biggest mistakes brands make in making content Narrative transportation Thank you to Robert Murtfeld for the introduction to Dr. Zak.

1) FSU baseball 2) Charles Davis joins the show 3) Tim Linafelt interview 4) Ritesh Gupta discusses producing the Dwayne Wade Budweiser commercial

During this episode, we chatted with Ritesh Gupta from Vayner Media. We discussed thumb stopping content and the power of storytelling (how even a few seconds make such a big difference). Don't forget to subscribe and leave a quick review!

Content for brands and why content is the new wild, wild west with Vayner Media… Ritesh Gupta, Video Creative Director of Vayner Media (profile), joins hosts Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent.Creative problem solving, endless opportunity, and the emotional core Ritech Gupta, Video Creative Director of Vayner Media, shares his view of the digital landscape as a creative problem solver. He says Vayner Media takes a brand message and packages it in a way that will have a meaningful result. According to Gupta, there is no better time to be alive doing this kind of work and that following your heart and the emotional core of the story you’re telling should be the guiding forces. He walks us through his work with Budweiser and MLB as well as the genesis of the “Harry Caray’s Last Call” famous spot in which Budweiser uses digital effectively in the partnership with Folds of Honor. Click vs. views, the value of making something right, and why compelling is the new interesting Gupta also talks about his opportunity to travel with people like Bill Clinton, and his experiences with celebrities like Britney Spears and Beyonce. He says telling their long-form stories allows the audience to be a part of the experience. He wants to be trusted to tell stories and prove to brands that they can talk to their audience honestly. He goes on to discuss clicks and views vs. engagement, and how mobile is expanding with more content being created than ever before, and how overabundance of content could jeopardize editorial authenticity. He elaborates on why he believes content is of value. He also explains how Vayner Media has put its content production all under one roof, which leads to better control and quality. On the subject of the talent required for a best-in-class content team, Gupta says great talent “…figure it out, they make it work and hustle”. He wraps with how each story must tap into user behavior to make an authentic connection, and why in this new content-driven era, compelling is the new interesting.Bill Clinton in Africa, Adam Driver and a veteran, and rocket boosters on a wagon A round of personal questions in the “What’s Your Story?” segment of the podcast covers being in Africa with Bill Clinton at an AIDS clinic; a memorable moment of giving a scholarship to a young woman in the military; and what lured Gupta to leave the life and freedom of entrepreneurship for corporate life. The post 24 Seven Presents: Ritesh Gupta of Vayner Media – The New Wild Wild West appeared first on Content Is Your Business.