BrandAPeel: Brand Storytelling in the Digital Age

Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY' button. Catherine shares her insights into how brands utilize fun quizzes to engage people into your brand's story. Check out the Quiz Queen's Quizzes Discover MarketAPeel's White Label Lead Magnets --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it buy, book an appointment, or spend more time consuming content. If you want better results, this episode is for you. Get your ticket to the Stand Out Summit --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bigger audiences, and let your audience know you are an authority in your industry - You need publicity so click play and find out how to get into the news. Get your tickets to the Stand Out Summit --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If you want to increase your brand's impact online, this episode is for you. Find out more about how MarketAPeel Summits help you create an appealing life, career, or business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take a different approach to sharing their marketing message. If you love stories, tell stories, or want to know how brand storytelling has changed over time, this episode is for you. Get you copy of That's Life: A Novel Approach to Changing Your Narrative. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a solopreneur is, how they can structure their business and tell their brand stories to ideal audiences. If you are a one person organization who needs some insight and ideas to help you succeed, this episode is for you. Get Your Copy of the BrandAPeel ebook --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If you want to know how he does it, this is the episode for you. You will hear stories about understanding audiences and how to find the information you need to know about your target market. Get your free copy of the BrandAPeel ebook on brand storytelling --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the core of what branding is all about and gives you a tonne of things to act on for your brand. Find out what branding is and how your brand can stand out by making a bigger impact. If you are trying to get the right audience for your brand and telling the right story to the right person and guiding them from brand awareness to brand advocacy, this is the episode for you. Get a free copy of the BrandAPeel ebook Today. Check out the Podcasting Magazine --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfalls of the film industry, the opportunities available, and how to make money telling stories. If you are a creative person who is struggling to sell their work or get noticed for your creative genius, this is the episode for you. Get your copy of the new BrandAPeel ebook today. Check out the Podcasting Magazine --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, and design to increase conversions. How you tell your brand story on your website matters when it comes to getting the right traffic that will want what you are selling. Whether you have an e-commerce site, a service site, or an authority site ... you need to know how Google assesses what your site is about and how to structure the site to inspire more conversions. If you want to improve your site's results - this is the episode for you. Get the free SEO gift Brandon mentions in this episode Get your copy of the new BrandAPeel ebook today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This is an interesting conversation with lots of expert advice from a leader in the branding industry who 'gets' it. Want to know more about Lauren, go to her website or buy her book Finding Your Brand's True North. Get your copy of the new BrandAPeel ebook today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a business owner, or just curious about how FunnySalesVideos.com creates a successful ad campaign, this is the episode for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a public speaker, leader, or want to be a better conversationalist, this episode is for you. Drop by MarketAPeel.com to discover how you can communicate better to connect with your audience. Get your copy of the new BrandAPeel ebook today. Check out the Podcasting Magazine --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has changed the way we advertise. Today, John helps businesses create engaging explainer videos to tell their stories in this digital age. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail store in Burns Lake, BC, Canada,. I wanted to know if attitudes changed since cannabis has become legal and how did these two middle class mothers shift their mindsets about a taboo product. Join me, as I journey into the brand story of Crossroads Cannabis and the two women at the helm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a bank and its cliental. He shares his insights into how excellent brands are created and how important it is to protect the brand, and how his team is positioning RAYL to be a unicorn in the Fintech space.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your brand story is clearly understood by your audience and no longer a secret. If you are wondering how to make sure your business or brand is part of your potential customer's buying decision, this episode is for you. Once you've listened to the episode, if you'd like to talk about how to ensure your brand story is not a secret, visit her website. Get your copy of the new BrandAPeel ebook today. Check out the Podcasting Magazine --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your brand's message connects with your audience's unconscious decision making system? In today's episode, Shannon Peel opens up the book Blink by Malcolm Gladwell to discover how we can write our brand stories to take advantage of our audience's intrinsic association with words, images, and other content. If you want to dive deeper into which details to keep in a business story and which details to leave out - this episode is for you. Read the APeeling - The Podcast Issue - Interactive Digital Magazine Take the Harvard Implicit Exercise --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this episode about how to find the solutions for your communications efforts. If you want to find a creative solution for your brand storytelling, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determine if you should be on the personal brand storytelling stage or on the business brand storytelling stage and how to structure each type of story. Yes, businesses have a personal brand story, but it is more impactful to tell a business brand story to your audience. It's all about connecting with your audience by using the right pronoun. If you want to know how to tell an impactful brand story - this is the episode for you. Click to get the brand storytelling workbook for this episode --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores like WalMart, how to get that million dollar idea to market, how to protect yourself, and so much more. Michael shares stories from his experience in business and how he has helped others with everything from getting out of a lease to dealing with the tax man. There is so much in this episode, you will come away with an idea for your business and will want to get your hands on his book, "So, You Want to Start Your Own Business, Now What?" If you own a business, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you know how to structure a brand story? In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise online that your brand story is getting lost in the crowd and fractured by social media sound bites. Ever have a potential customer or social media follower ask you, "So, what is it that you actually do?" You have a brand storytelling problem and brand storytelling is important to your business' success. Discover how to tell your brand story to guide audiences from awareness to customers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why having a centuries old story helps a brand stand out in a crowded market. If you love a good port or are interested in brand stories, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by hosting the Misfit Nation Podcast. They talk about the job search, what its like working as a civilian, being married while in service, and how to find the resources you need to keep moving forward. If you are struggling with a transition or want to know more about what military life is like, this is the podcast for you. Download the That's Life eBook to get started on changing your narrative from victim to hero --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic production methods include the use of estate-grown agaves, brick-oven roasting and local natural yeast, while shunning techniques like diffusion, additives, artificial flavours and colours. In this episode they share their vision, their story, and their journey to get their product into the market of 2020 / 2021 when the hospitality industry was feeling the strain of Covid. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you want your brand to impact others and be seen by the right people? Shannon Peel talks with Alastair McDermott about removing the cloak of invisibility to get his clients noticed by the right people in the marketplace. They talk about how they help experts transition to thought leaders and the frustrations of creating content in the noise of the digital world. If your are trying to get traction for your brand in the marketplace and want so ideas, this episode is for you. Discover more about Brand Storytelling and find best brand storytelling podcast lists on MarketAPeel.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform, Choosing Finch, which uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amount of carbon we consume. They talk about green washing, the reality of sustainable options, and things we can do to reduce our carbon footprint. If you are concerned about climate change and the state of the environment, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you feel that there isn't enough time in your day? Well you are in luck, Shannon Peel talked with Blaine Oelkers about the 30 min hour and how he compresses time to get more done and have more time for family, activities, and himself. You are going to need a pen and paper because we unpacked a lot and he shared many actionable tips and ideas to help you up your game and get results. If you want to be more productive at work, so you have more time to enjoy life, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lessons learned working for the big guys on the block. Marketing a product takes both real world and digital tactics to ensure customers have an experience they will want to talk about and have again, and again, and again. If you are trying to stand out in a world of sameness and indecision from too many choices, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

It's the 100th episode of the 100 in 100 challenge with special guest - Anthony Gruppo, former CEO of Marsh Commercial UK and Regional CEO of Marsh & McLennan NE & SW. In today's episode Anthony talks with Shannon Peel about being a servant leader, what it takes to be a good leader, how he made it to the top in his industry, and shares wisdom for creating an appealing life and career. If you want to be inspired to push yourself out onto the edge to see how far you can go, this is the episode for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Curious about how leaders get where they are so you can advance in your career? Today, Shannon Peel talked with Tony Gaines the CEO of Stewart's Enterprise Holdings Inc, which produces Hard Rock Beverages in a can and Stewart's Spiked Beverages, about how he made his way to the role of CEO. They talked about the beverage industry, leadership and the labour situation. Tony shared how he advanced from street fighter to boardroom leader in an industry he loves. If you want to be a better leader, advance in your career, or are curious about the alcohol industry, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you emails landing with your audience or in their spam file? Today, Shannon Peel talks with Yuval Ackerman about email marketing and how to engage your audience by telling a story and keeping your list healthy. Email marketing is a direct channel to your audience without all the distractions of social media. With more marketers switching from social media to marketing, the competition for access to inboxes is heating up. If you want to up your email marketing results, this is the episode for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want to get more out of search engines, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you trying to get a start up off the ground or financed? Shannon Peel talks with Daniel Steele about how he mentors start ups to help them successfully navigate the process. They talked about finding financing, pitching to VCs, the ups and downs of starting out, and what happens to the culture when you start to grow. If you are interested in the start up world or you want to know more about how you can improve your chances at start up success, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Copyright, trademark, or patent, which do you need? Shannon Peel talks with Devin Miller about how to protect your rand and other intellectual property. They talked about copyrights, trademarks, and patents, what they are and when you need them. If you are curious about the legalities in protecting your IP? This episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Having trouble attracting talent to your business? Shannon Peel talks with Terry Isner about leading from a place of kindness and empathy to build a culture that puts people first to increase productivity and profits. They talk about how the Millennials changed how businesses hire people and the culture they work in. They discuss how Gen X has faced ageism at 45 and were pushed out of corporations to make room for younger thinkers and what they are doing as a result. If you want to hire top talent, position yourself as the best hiring option, and how working has changed, this episode is for you. Check out the APeeling Digital Magazine, Podcasting Edition. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Is your message flat or is it full of positive energy? Shannon Peel talks with Scott Edwards about his experience producing comedy shows and hiring top comedians for his comedy clubs. His stages are where comedy stars of the 80s and 90s cut their teeth and got noticed before hitting it big. This episode is entertaining as they talk about the comedy business, family, Canada v USA, and of course using humour in your brand story. If you want to up your brand storytelling skill with some humour and like a good comedy, this episode is for you. Discover more about Brand Storytelling and find best brand storytelling podcast lists on MarketAPeel.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Why do some ads work and others fall flat? Shannon Peel talks with Brian Gregory about what works in an ad and why ads that trigger emotions sell. They talked about the psychology of advertising, how it has changed over the years, how it has stayed the same, and why it is necessary for businesses to invest in a good ad for their business. They talk about how coaches, professionals, and small businesses can use specific tools to help them develop ads that work. This episode is packed with a lot of great advice, tips, and insight, it's one you don't want to miss. If you pay for ads, need to buy ads, or just love advertising, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

John has one mission and that is to spread happiness and he's doing it one pair of socks at a time. Shannon Peel talks with John and his dad Mark, who started a company call John's Crazy Socks. John has down syndrome and when he couldn't find a job, he decided to go into business and asked his dad to be his business partner. John has spoken in front of congress. Presidents, Prime Ministers, and celebrities wear his socks. Not bad for a 26 year old kid most consider disabled. Today, John's company inspires and employs others with different abilities. If you want to listen to an episode that will make you smile this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you having trouble finding good employees? The problem might be your Branding. Shannon Peel talked with Hunter Lott about how employers can tell their HR brand story to attract top talent and improve the hiring process. They talked about how the labour market has changed, how employers can adapt, and how many companies are making the process so hard, they are eliminating good people before the hiring process begins. If you are an employer, leader, or hiring manager, this episode is for you. Download the That's Life eBook to get started on changing your narrative from victim to hero --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Getting frustrated with your website's traffic? Shannon Peel talks with Daniel Lofaso about how to improve organic search results to increase traffic to your website. They talked about backlinks, what the metrics mean, and how to create content that Google loves. If you are creating content. trying to get traffi to your site and wondering why you aren't getting any traction, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you collecting names networking or are you creating real connections? Shannon Peel talks with Ginger Johnson about how to connect with others to grow you business. They talked about the difference between networking and connection. How to listen, really listen to others. How to push through the fear and how to know when an opportunity is really an opportunity. If you want to know how you can connect better with others for stronger relationships in both your professional and personal lives, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Getting frustrated finding talent or a job? Today Shannon Peel talked with Doug Utberg about how leaders can build world class teams. They talked about the hiring process, bringing people together, communication, and the ultimate time suck - meetings. Efficient and productive teams need the right. people and a flexible work environment to ensure people can focus on the tasks at hand and not on water cooler conversations. If you are hiring people, leading teams, looking for ways to increase efficiency and productivity at work, this is the episode for you. Download the That's Life eBook to get started on changing your narrative from victim to hero --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

What makes a Podcast good enough to follow? Shannon Peel wanted to know what made a podcast good and why people listen to some podcasts but not others, so she asked. In this episode she shares the answers she received along with information from research and he own experiences.If you want to know what people want in a podcast or how to tell better stories, this episode is for you. Discover what Shannon learned during the 100 in 100 podcast challenge. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Branding for professional services, like lawyers, takes a certain kind of strategy. Shannon Peel talked with Leonard Scheiner about how to tell a Lawyer's brand story and those of other professional service individuals like Realtors®, Accountants, and Dentists. They talked about telling a story throughout the marketing funnel to connect with audiences along their buying journey to increase the ROI of your marketing dollars. If you want to know about how to tell a personal and professional brand story, engage audiences along the marketing funnel, and create a complete strategy, this is the episode for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

What does it take to get noticed and build a following? Shannon Peel talks with Isaac Mashman about how he helps people get noticed, tell their stories, and build a following in the digital world. They talked about what story to tell. Where to tell the story. And How to tell your brand story to get noticed in the marketplace of online celebrity. Even if you aren't trying to be a celebrity - This episode is for you if you want to understand how to tell your personal brand story to get your brand noticed by the right people. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Are you self employed or do you own a business? Shannon Peel talks with Itamar about what makes a business work and how to scale up to the next level of success. Creating a business separate from our own labour is the goal of many self employed people, however many struggle to set up a business. Itamar shares his insights to scaling a business. They talk about freelancing, the gig economy, and the future of work in post pandemic world. If you want to scale your business, take advantage of the gig economy, or obtain more flexibility in your employment, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you struggle with the sales process? Every business needs sales and yet, not every business person can sell. Shannon Peel talked with Chris Cantes about how to sell more by telling stories. Chris helps professionals learn how to sell their products and services to the marketplace by telling stories. After a successful career selling insurance, he wrote a book called You're Gonna be Great at This to share the lessons he learned and share stories of what he encountered as a door to door salesman and insurance salesman. If you need to improve your sales presentation, this is the episode for you. Download the That's Life eBook to get started on changing your narrative from victim to hero --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Does your brand have a purpose beyond making money? Does your audience know what it is? Shannon Peel talks to Rich Kozak about creating an impactful brand and how to market it to the marketplace. They talked about understanding your values and purpose to stay on track towards making a bigger impact. What brands need to do to communicate their purpose and get noticed in the marketplace as a credible source of information and expertise. If you want your brand to have a bigger impact on others, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Do you know what your brand is or do you wait for customers to enlighten you? Shannon Peel talked with Tanya and Micheal of Brand Face about how to define your brand story and tell it to the marketplace to attract the right customers to your business. We talked about niches, platforms, and target markets to laser focus your message to improve your ROI and bottom line. As Micheal is successful in the Real Estate industry, they talked a lot about how to define the Realtor's® Brand story and tell it to the marketplace. If you want to understand how to define your brand, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Why you need to tell brand stories. In today's brand storytelling podcast episode Shannon Peel shares what she discovered when she asked people why brand storytelling is the future of marketing. Listen to answers from people like you and some ideas to get your creative mind working on how you can tell your brand story and connect with the right customers for your business, brand, and story. If you are trying to create a brand and build a tribe or following, this episode is for you. Shannon shares some ideas the submitted comments generated for her and where she learned about brand storytelling. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message