Podcast appearances and mentions of erik deckers

In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's double click on that" and "value prop" are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity, and practical ways to communicate more effectively. Whether you're guilty of "circling back" or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you're talking to your mom. Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/. Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.

In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's double click on that" and "value prop" are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity, and practical ways to communicate more effectively. Whether you're guilty of "circling back" or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you're talking to your mom.Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

“quick insight into character” [BERY]     As Americans, it is always a joy to meet an Englishman, and doubly so if he portrays Sherlock Holmes. Luke Barton has done that not only on stage but in audiobooks as well. Our conversation with Luke explores how he has prepared for his many appearances as Holmes on stage — including one production in which he alternated the roles of Holmes and Watson. His insights into the deeper aspects of the detective are admirable, and his skill is evident. We have Sherlockian news, Madeline Quinones' segment "A Chance of Listening," and a special comedy feature feature written by our own Erik Deckers. Oh, and of course the Canonical Couplet quiz. The winner, chosen at random from all correct answers, will receive a piece of Sherlockiana from our vaults, Send your answer to comment @ ihearofsherlock .com by July 29, 2024 at 11:59 a.m. EDT. All listeners are eligible to play. And for supporters of the show, we have some bonus material in the form of more conversation with Luke, which you can find on or . If you become a  of the show on or , not only will you help to ensure we can keep doing what we do, covering file hosting costs, production, and transcription services, but we have thank-you gifts at certain tiers and ad-free versions of the episodes for all patrons.   Sponsors  has a number of new publications out this summer. Don't wait to check them out!   Would you care to advertise with us? You can find . Let's chat!   Links (Spotlight) Some of Nick's audiobook narration: by David Marcum by Maureen Whittaker by David Marcum by Caiden Cooper Myles News stories: at Cape May Stage July 17 – August 25 (Variety)  lecture by Michael W. Homer (Eventbrite) (Norwegian Explorers)  (Google Form) Find all of our relevant links and social accounts at .     And would you consider leaving us a rating and review? It would help other Sherlockians to find us.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at 5-1895-221B-5. That's (518) 952-2125.  

Every once in a while, I have do a GREAT pre-interview with a guest that's so full of great wisdom I feel the need to post it as a full episode. If you ever want to see what a pre-interview with me looks like, this is a good example. This is a pre-interview with Erik Deckers, this is one of the most enjoyable pre-interviews I've ever done! We'll soon publish a full episode with him so make sure you follow our podcast channel so you don't miss it!  I'm excited to share this with you, and I hope you enjoy listening as much as I enjoyed talking with him. --- Send in a voice message: https://podcasters.spotify.com/pod/show/timmy-bauer/message

In this episode, Erik Deckers sits down with Jay Baer (https://www.jaybaer.com/), owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time without being TOO fast, too. Jay predicts how companies can manage customers' expectations in the future, even as we expect companies to get faster and faster. Finally, Jay talks about his latest venture, becoming one of the largest tequila educators in the country with TequilaJayBaer.com (TequilaJayBaer.com). More About Jay https://www.linkedin.com/in/jaybaer

“the man flew past us on the road” [PRIO]  Photo credit:   We love writers and we love humor, so when we meet a writer who has a humor column, even better. And Erik Deckers — a name familiar to people in these parts — fits the bill. Erik's weekly syndicated humor column is a fun read, just as his attempts at solving the Canonical Couplet each episode are a fun listen. But we delve deeper than humor with Erik: we talk about his writing history, his term as a writer-in-residence at the Jack Kerouac House, as well as the Sherlockian connection to the author of On the Road. You'll want to stick around for the Canonical Couplet to see if you can win a prize from the IHOSE vaults. Send your answer to comment @ ihearofsherlock .com by November 29, 2023 at 11:59 a.m. EST. All listeners are eligible to play.   If you become a , not only will you help to ensure we can keep doing what we do, covering file hosting costs, production, and transcription services, but we have thank-you gifts at certain tiers and ad-free versions of the episodes for all patrons.     Sponsors  is the premier publisher of books about Sherlock Holmes and Arthur Conan Doyle.  brings the best in new Sherlock Holmes novels, biographies, graphic novels and short story collections every month. With over 400 books it's the largest catalogue of new Sherlock Holmes books in the world.   Would you care to advertise with us? You can find . Let's chat!   Links Erik's website and humor column: Erik's first novel:   by Marvin Kaye   Find all of our relevant links and social accounts at .     And would you consider leaving us a rating and review? It would help other Sherlockians to find us.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at 5-1895-221B-5. That's (518) 952-2125.   Transcript We are so grateful for our supporters , who make our transcripts possible. Every amount helps.      

Meet Erik DeckersErik Deckers is a professional writer and humorist from Central Florida. He is the co-author of four books on social media marketing, and has been a newspaper humor columnist since 1994. He has owned his own content marketing agency for 14 years, and ghostwrites books for business owners who want to leave a legacy for their families. Erik is the president of the Jack Kerouac Project in Orlando and is the lead organizer of 1 Million Cups Orlando, a networking group for entrepreneurs.Where do you think most people should spend their time and energy? Analytics, creation of content?I actually think that people should spend more time talking about and focusing on creation. One of the nice things about analytics is that we can do this with marketing now, where 30, 40 years ago we could not.You didn't know how many people drove past your billboard or how many people actually saw your commercial on TV or actually heard it on the radio. And if somebody came into your business, which commercial brought them in? Which time did they see it? We didn't know any of that. And now that we can, I think marketers have gone a little bit overboard and they want to measure everything.They use analytics to drive their content creation, which I think is the backward way of doing it. Your content creation should be first. That should be your highest priority because your analytics should tell you how well it's doing, not tell you what you should write about.How can one turn their competitors into collaborators and referral sources?Okay. I talk about this sometimes. I talk about the importance of having your network of people who are out giving you leads. They're making connections for you. And the best way that you can turn your competitors into your sales force is if you each were to specialize. And so one example I use is if, you know, let's say you're a bookkeeper, you might be a bookkeeper and you charge 50 bucks an hour to just do bookkeeping for anybody who calls you up.But that means that every other bookkeeper in town is your competitor. But what if you were to specialize and you're only going to do bookkeeping for restaurants? Well, if you specialize, you can charge more because if you specialize, you know more, and that means it's worth more. And so you can charge maybe 75 or a hundred dollars an hour. And your competitor decides they're going to specialize and only work on professional services: doctors, lawyers, chiropractors.So whenever they get a call from a doctor who says you know, “Hey, I need a bookkeeper,” then they're the one to answer that call. But let's say you get a call from an attorney and say, “I need a bookkeeper.” And you can say, “I don't do that. But my friend, Susan does. Susan is a professional services bookkeeper and she can absolutely handle what you do.Connect with Erik!LinkedInTwitterInstagramTikTokerikdeckers.comproblogservice.com

This is a pre-interview with Erik Deckers, this is one of the most enjoyable pre-interviews I've ever done! We'll soon publish a full episode with him so make sure you follow our podcast channel so you don't miss it! I'm excited to share this with you, and I hope you enjoy listening as much as I enjoyed talking with him.

Content marketing has been around for a really long time.  And it is probably going to be around for a lot longer. But as new tools arise, many people wonder what the future of content marketing going to be like.  Professional writer and a humorist, Erik Deckers joined me to share his thoughts on that topic.  He explained content marketing has be around a lot longer than most of us imagine.  Archeologists have recovered Papyrus and carvings showing things for sale.  While content marketing has evolved, it is still about providing relevant information to prospective customers, and that core element probably won't change.   

In this episode, Erik Deckers sits down with his friend, Scott Monty, a strategic communications and leadership coach who works with C-suite executives. They discuss the problems leaders are having today, and what they're doing right. They also talk about how Scott's degree in Classics help him train better leaders. And he gives insights on how history has carried the same lessons throughout history to leader after leader. More about Scott. https://www.linkedin.com/in/scottmonty/

In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai (https://cipio.ai/). They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. More About Jason. https://www.linkedin.com/in/jasonfalls/

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson. More About Erik. https://www.linkedin.com/in/erikdeckers/

In this episode, Sean and Erik sit down with Tanyette Colon. She is the Head of Partnerships with Overpass (https://www.overpass.com/), a Brooklyn based start-up that gives high-growth companies one consistent source to find and onboard sales & support talent. Tanyette is also the founder of InFUUSE (http://infuusebusiness.com/), an Inbound Lead Conversation platform that humanizes the customer journey along with a new client's first hello. They dive into why Tanyette joined Overpass and why she started InFUUSE. They go deeper into her experiences and what approach should the leadership's first approach should be in humanizing the customer experience. Tanyette gives some great insights how business has become over automated. She even gives more insight what she learned from her initial start with InFUUSE and how the founding team should be built. Her tone gives off a passionate vibe. Tanyette gets deep on how her childhood experiences led her down a path to create more wonderful customer experiences. More About Tanyette. https://www.linkedin.com/in/tanyettecolon/

In this episode, I sit down with Erik Deckers, president of Pro Blog Service (https://problogservice.com/), a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of Converge Coffee (https://www.convergecoffee.co/)! We dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. We go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family. Special Guest: Erik Deckers.

Wonder why some brands are memorable while others are not? The answer is storytelling. Those copywriters who are able to write content using simple storytelling frameworks connect with their audiences. In this episode Shannon Peel talks to Erik Deckers about his long career as a copywriter for big brands and the lessons he learned along the way. If you want to improve how you tell your brand's story to your audience, listen to this episode, it is filled with ideas to help storytellers, copywriters, business owners, social media teams, sales, anyone who tells a brand's story to an audience online and off. Learn about copywriter and ghost writer Erik Deckers --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Social media marketing can be overwhelming, especially when you add it to the vast list of responsibilities you already have on your plate as an author. In this episode, we follow on from the interview with Rick Lite about The Ultimate Book Marketing Timeline and focus on a specific aspect of marketing. Highlights 03:44 Erik's Writing Journey 09:50 Branding Yourself 13:26 Big 4 Social Media sites to use 16:26 Using Twitter as an Author 25:52 Content for each platform 34:00 Planning your content 37:29 Blogs and websites 46:37 How to approach new platforms 51:52 Avoid Twitter Yo-Yo 58:38 How to measure success in your social media marketing 1:01:40 Author Action Point Visit the Show Notes page for more resources.    

“The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show. About Jason Falls Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing, co-authored with DJ Waldow. In 2021, he founded and serves as executive producer of the Marketing Podcast Network. Episode Highlights & Takeaways Building multiple podcast brands. In addition to being the founder and executive producer of the Marketing Podcast Network, Jason is also the host of not one but two marketing podcasts himself—Digging Deeper and Winfluence. How do you know when you should start a second podcast? Jason breaks down his decision-making process during this week's episode. (SPOILER ALERT: It all comes down to focus and audience.) Jason explains the Metaverse. I know this sounds like a tall order but, once again, Falls delivers. While Facebook/Meta has been in the news a lot recently, Jason did a great job of detailing what this means and the opportunities on the horizon for brands. What brand has made Jason smile recently? Jason shared a smile-worthy story about his recent trip to his eye doctor, Visonworks in Lousville. To learn more about the Marketing Podcast Network, go to marketingpodcasts.net. To learn more about Jason, check out jasonfalls.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode with Erik Deckers. In the first episode, we discussed two ways to gain credibility through knowledge, Erik's career, and the importance of checking our work and pricing ourselves appropriately. In today's episode, we'll discuss personal branding strategies from Erik's book Branding Yourself.  Branding Yourself is about how to use social media to invent or reinvent ourselves. The book discusses how to use Twitter, LinkedIn, Facebook, blogging, public speaking, publishing, and networking to share information, build a social media presence, interact and engage with people, and measure how well we're doing with each of these things. Read more at https://monetizationnation.com/blog/how-to-build-a-personal-brand/

Erik Deckers is a professional blogger and co-author of Branding Yourself and No BS Social Media. Erik has been blogging since 1997. He's also been a newspaper humor columnist since 1994.  In today's episode, we're going to discuss two ways to gain credibility through knowledge. We'll also discuss Erik's career and the importance of checking our work and pricing ourselves appropriately. Read more at: https://monetizationnation.com/blog/how-to-build-business-credibility-through-knowledge/

Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih. He is the author of two other books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing, co-authored with DJ Waldow. Jason is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge's Power 150 in October of 2010. And, interesting fact - his first real job (at the age of 12) was delivering newspapers, and while on his paper route he pulled someone out of a house fire, saved his life, and was later awarded the Boy Scout Medal of Heroism Award! About the Book: Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/winfluence-jason-falls

Winfluence - The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how influencers can better connect with brands and how the software companies and agencies all fit into the mix. We do that in order to help you get smarter, better and have more success leveraging influence marketing, influencers and all things related to the space. But we're not above poking a little fun at our world, too. Erik Deckers pointed his sarcastic pen at our little world last week. He's the co-author (with me) of No Bullshit Social Media, but he's also a syndicated humor columnist. And the title of his tome last week was, “Influencer Marketers, Just Stop Asking for Free Stuff.” I grabbed him by the collar and drug him to the playground of this podcast so we could roll up our sleeves and have a good, old fashioned fistfight about it … or something like that … today on the show.  Before we get to the fisticuffs, let take a moment to tell you about a new project I've launched with my pals Ryan Foland and Kim Garst, along with our friends at Get.Online, the .online domain name provider. We have produced three online courses that combined, form the .Online Business Academy.  It's a series of easy to follow online courses built to help you start your own business, make a business plan, build a website for your business and start driving revenue for that thing you've always wanted to launch. Ryan starts off the academy's curriculum with a course on how to come up with a business idea that doesn't suck. The course from Kim is how to write an online business plan you will actually use. And then my course is how to set up and launch your business website to attract customers. The .Online Business Academy is FREE! The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons all in one day. So if you've been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The dot-Online Business Academy is live and waiting for you. Visit jason.online/academy right now.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge's Power 150 in October of 2010.Jason is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN's Outside the Lines, The Wall Street Journal, USA Today, Bloomberg's Businessweek, Forbes and NPR.Buy his latest book here - https://www.amazon.co.uk/Winfluence-Reframing-Influencer-Marketing-Ignite/dp/1642011347 Follow Jason;Instagram - https://www.instagram.com/jasonfalls/ Twitter - https://twitter.com/jasonfalls LinkedIn - https://www.linkedin.com/in/jasonfalls/ Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.

Welcome to episode #782 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #782 - Host: Mitch Joel. One of the first "digital" buddies I made through the power of blogging and podcasting going back to 2005(ish) was Jason Falls. Always at the forefront of all things digital, Jason is a digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing (co-authored with Erik Deckers), The Rebel's Guide to Email Marketing (co-authored with DJ Waldow) and his latest, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. The business of influencers and influencer marketing can be both confusing and sketchy. Jason's here to help you find the quality and the ethics. Enjoy the conversation... Running time: 59:03. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jason Falls. Winfluence - Reframing Influencer Marketing to Ignite Your Brand. The Rebel's Guide to Email Marketing. No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing. Follow Jason on LinkedIn. Follow Jason on Twitter. Follow Jason on Instagram. This week's music: David Usher 'St. Lawrence River'.    

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.

Many entrepreneurs and small business owners understand the value of integrating social media marketing and blog writing into their promotional efforts, but they lack the necessary expertise and time. Rather than wasting time doing something they don't want or don't have time to learn how to do properly, Erik and his company take care of their problems for them.In this episode, learn how blog writing helps in creating a social media marketing plan that reaches potential customers, communicates to them in their terms and their locations, and best of all increases your sales.Critical Elements on writing Outstanding Website Blog Post In the past, the length of posts, word forms, and image search tags were all important factors in website blogs, but Google is getting smarter every day. Erik shared useful key elements that a blog writer or entrepreneur should take into consideration when writing and uploading content to their website.  What is your Keyword/Keyword Phrases Meeting your Percentage ratio ( See how many times your keywords appear on your website) Make use of Good PhotosMake Proper Alternative Tags (Describe the image while considering  people who are physically or mentally challenged. )It's time to do the things that you likeErik understands the value of delegation and explains how his organization and virtual assistants are similar. Much like hiring a Virtual Assistant, Delegation provides entrepreneurs mental energy and time to get better at their job. As a result, they get to do the things that they are getting paid for and not the things that aren't them.  About Erik DeckersErik became the Pro Blog Service primary owner in June 2013,  he's been blogging since 1997 and a newspaper humor columnist since 1994. Now he is a professional blogger and ghostwriter for other companies and the co-author of Branding Yourself, No Bullshit Social Media, and The Owned Media Doctrine.   He's published a number of radio and stage plays, as well as a number of business articles. Connect with Erik  and  Pro Blog Service here:Website: https://problogservice.com/ LinkedIn : https://www.linkedin.com/in/erikdeckersInstagram: https://instagram.com/erikdeckersTwitter: https://twitter.com/edeckersIf you’re feeling tired and overwhelmed, it is time to hire a virtual assistant! Check out smartvirtualassistants.com and learn how you can get your life back.

"It is fortunate for this community that I am not a criminal."[BRUC] Sherlock Holmes certainly ran with a rough crowd. Burglars, murderers, blackmailers, thieves, spies, kidnappers, and even politicians. Given his store of criminal knowledge, what stopped him from becoming a criminal himself? Wait just a moment; while his cause was justice, his practice wasn't always on the right side of the law. Thanks to a suggestion from Erik Deckers, we're examining the criminality of Sherlock Holmes. It's just a Trifle.   And please consider supporting our efforts through  Patreon or PayPal.   Links / Notes This episode: ihose.co/trifles224   Sponsor The Baker Street Journal   Music credits Performers: Uncredited violinist, US Marine Chamber Orchestra Publisher Info.: Washington, DC: United States Marine Band Copyright: Creative Commons Attribution 3.0      

Erik DeckersPresident At Pro Blog Service Website Address: problogservice.comABOUT Pro Blog Service:Pro Blog Service helps B2B companies improve their search engine rankings and establish their industry expertise through written content.WHAT WAS THE BIGGEST OBSTACLE YOU HAD TO OVERCOME IN YOUR BUSINESS?Finding new clients after we lost three within six weeks.WHAT MAKES YOUR COMPANY UNIQUE?We focus strictly on creating written content, with writers who have a background in journalism, fiction writing, and marketing.WHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?Learn to tell stories, don’t recite statistics. No one gets emotionally involved in statistics.THE BIGGEST CHANGE IN MARKETING THAT I SEE COMING IN THE NEXT 5 YEARS IS?It’s an unfortunate one, but more marketers are focusing strictly on the data and numbers and not on the quality of the content. That trend will only grow as marketers pump out mediocre content, even as their data can’t tell them how badly it’s written.TELL US ABOUT YOUR BOOK, BRANDING YOURSELF.That’s a book I co-wrote with a friend of mine. We wrote it in 2010 and then did a second edition and then did a third edition about four years ago. It’s all about personal branding and how to use social media to invent or reinvent yourself whether you are launching a new company or trying to move up in your career or maybe even change careers. It answers the question: how do you use social media to create that reputation that you want people to know you by? BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Erik Deckers is a professional ghostwriter and author who can help your company create the content that can help you stand out. Learn more about his work and how he can help you at https://problogservice.com/ Facebook YouTube Instagram Twitter --- Send in a voice message: https://anchor.fm/letsgetuptobusiness/message

Content marketer, personal branding expert, professional speaker, book author, and newspaper humor columnist. https://www.linkedin.com/in/erikdeckers/

I sat down with Erik Deckers, a humor column writer, and the co-author of several social media books. He's a grinder, the kind of working writer whose schedule just exhausts me. (I did that for two years and couldn't take the stress.) We talked about that lifestyle, his writer-in-residency at the Jack Kerouac House, and his first book, Mackinac Island Nation. Oh, and there's cussing. Learn more about your ad choices. Visit megaphone.fm/adchoices

In an effort to dominate on social media and in SEO businesses are churning out lots of content.  Unfortunately most of it is crap.   So if you want to attract people, not just search engines, you need to be a better writer than your competitors.   How do you do that?  Our guest, author Erik Deckers explains you need to read more and practicing more.   

Follow Us on Social Media:Twitter: @DrinkWAuthorsInstagram: DrinkingwithAuthorsCall us or email us with questions or inquiries! Email: DrinkingWithAuthors@gmail.comPhone: (727) 300-6752New episodes weekly!Music and Artwork by: James D. Haney, Jr.Erik is the president and owner of Professional Blog Service. Erik co-authored Branding Yourself (3rd. ed. Que Publishing), No Bullshit Social Media, and The Owned Media Doctrine. He also helped write Twitter Marketing for Dummies. Erik has been a newspaper humor columnist since 1994 and is published in 10 newspapers around Indiana and Canada. He is also an award-winning playwright, both for stage and radio theater. Erik was the Spring 2016 writer-in-residence at the Kerouac House in Orlando and now serves on their board of directors.Buy Erik's books: https://www.amazon.com/Erik-Deckers/e/B004AHDPQU?ref=dbsppbkr00abau000000 Follow ErikTwitter: @edeckersInstagram: ErikDeckersFacebook: https://www.facebook.com/ErikDeckersAuthor/

Follow Us on Social Media:Twitter: @DrinkWAuthorsInstagram: DrinkingwithAuthorsCall us or email us with questions or inquiries! Email: DrinkingWithAuthors@gmail.comPhone: (727) 300-6752New episodes weekly!Music and Artwork by: James D. Haney, Jr.Erik is the president and owner of Professional Blog Service. Erik co-authored Branding Yourself (3rd. ed. Que Publishing), No Bullshit Social Media, and The Owned Media Doctrine. He also helped write Twitter Marketing for Dummies. Erik has been a newspaper humor columnist since 1994 and is published in 10 newspapers around Indiana and Canada. He is also an award-winning playwright, both for stage and radio theater. Erik was the Spring 2016 writer-in-residence at the Kerouac House in Orlando and now serves on their board of directors.Buy Erik's books: https://www.amazon.com/Erik-Deckers/e/B004AHDPQU?ref_=dbs_p_pbk_r00_abau_000000 Follow ErikTwitter: @edeckersInstagram: ErikDeckersFacebook: https://www.facebook.com/ErikDeckersAuthor/

Who would’ve thought Special Ops is similar—in so many ways—with entrepreneurial businesses? Both are no jokes. Both require intricate preparations for a successful and efficient operations. Today, on the Invest In You Podcast, Fredrik highlights the different ideas from Special Forces that you can use in the business setting. There are so many values and principles that overlaps when these two very different niches are compared, so tune in. KEY TAKEAWAYS • Before joining the Special Force, just like entrepreneurship, be decided, be physically & mentally ready, before joining. Interest alone wouldn’t cut it; be prepared. • There’s a practice of selection in the military, which is the same in any business… you always pick the best to join your team. • As much as possible, you want the best equipment, training, service, etc. for your team and clients, just like in the military. • All the team members also have designations depending on their specialties. The team leader must be able to oversee and manage his team well. • Timing is also important in the two different niches. Every business project, every military tactic, needs organisation and precision. • You need courage to grow and change. You also need courage to motivate and push your team forward. • Discipline aims to remove good habits to practice good habits. It forces you to the important tasks you don’t want to do. • How do I do things in Investing? 5 F’s: o Find a great deal. o Fund it. o Fixing it. o Filling/Flipping. o Flourish. • Secrecy is needed if you want to thrive. Winning can be within your grasp if you’re unpredictable. • Planning helps you solidify the path in achieving something, but plans need to be flexible so you can be ready when an unexpected thing happens. • Think unconventionally; don’t do things that people expect you to do. • Control your fears. They exist to motivate you, to be aware of all the learnings you can get, to keep you grounded. • Persevere. Survive. Push harder. BEST MOMENTS • “In business, it’s not often about life and death, but sometimes, it can be about life and death… it’s often about survival.” • “I was fortunate to have chosen a profession that really worked well for me.” • “Timing is key. It’s how we can pivot one thing to the next.” • “Work on your skill level; don’t stop learning.” • “Plan helps you to think of all contingencies.” VALUABLE RESOURCES • Survival of the Fittest by Charles Darwin • Invest In You Podcast • Trust is the New Currency book by Sheila Holt & Fredrik Sandvall • How to Make Money (book) - www.h2m.money  • Branding Yourself: How To Use Social Media to Invent or Reinvent Yourself by Kyle Lacy and Erik Deckers - https://www.oreilly.com/library/view/branding-yourself-3rd/9780134786636/   ABOUT THE HOST Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life.   CONTACT METHOD Contact Fredrik Sandvall – Invest in You  https://www.linkedin.com/in/sandvall/?originalSubdomain=uk  https://sandvallinvest.com/  https://www.facebook.com/FredrikinLondon https://itunes.apple.com/gb/podcast/investing-skills/id1445899547?mt=2    Contact Charlie Sandvall  Charlie Sandvall LinkedIn    Contact Ivan Sandvall  Ivan Sandvall Instagram  

There are so many ways, using words, on how you can express what your ideas, your feelings, etc., but the perfect one to convey it to your target audience requires some skill and practice. In this episode of the Invest In You Podcast, Fredrik and Ivan interviews Erik Deckers, the owner and President of Pro Blog Service, to talk about writing, blogging, and producing content. Erik is a professional writer and has been blogging since the ‘90s. He’s got some tips prepared today regarding writing, especially if you want to improve your online presence through your social media accounts. He also sheds a light on plagiarism and repurposing one’s content. Sharing your experience, stories, and expertise to other people is the best way on how to position yourself in your industry. Discover how to write your first content, today.   KEY TAKEAWAYS Writing has always been part of his life. When he was in college, he was part of the school newspaper. And now, it’s not just his passion, it’s the very core profession. Ghost-writing is an emerging niche right now in the writing industry. For some, they get list down as the co-author, but for most, they don’t any credits at all. There are so many things that you should be wary of when producing your own content, like plagiarism. Writing his book, Brading Yourself, has helped him share his ideas, improve his craft and meet new people. It’s now the norm for teenagers to find a job, not just to support their lifestyle, but to also explore and know what they’re capabilities are. Anyone can start as early as they want to achieve financial freedom. Erik’s advice on writing a book (i.e. non-fiction): Create an outline. Try posting a chapter online and study the feedback. Stick to your deadlines. Schedule your writing time as much as possible. How to focus on writing? Remove all distractions. For Erik, it’s social media. So, a 30-minute writing prompt becomes a 2-hour job when he gets distracted, so he fights the urges. BEST MOMENTS “If I had to choose and I can only do one, I’d rather be writing.” “I never miss a deadline.” VALUABLE RESOURCES Invest In You Podcast Trust is the New Currency book by Sheila Holt & Fredrik Sandvall How to Make Money (book) - h2m.money Branding Yourself: How To Use Social Media to Invent or Reinvent Yourself by Kyle Lacy and Erik Deckers - https://www.oreilly.com/library/view/branding-yourself-3rd/9780134786636/ ABOUT THE GUEST Erik Deckers is a best-selling author about social media. Published in many languages with multiple columns for many years in newspapers, blogger since 1990's. Erik’s LinkedIn - https://www.linkedin.com/in/erikdeckers/ Laughing Stalk Humor Blog – laughing-stalk.blogspot.com Erik's Writing Portfolio - erikdeckers.contently.com Erik’s Twitter - @edeckers   ABOUT THE HOST Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life.   CONTACT METHOD How to Make Money -the book Contact Fredrik Sandvall – Invest in You  https://www.linkedin.com/in/sandvall/?originalSubdomain=uk  https://sandvallinvest.com/  https://www.facebook.com/FredrikinLondon https://itunes.apple.com/gb/podcast/investing-skills/id1445899547?mt=2    Contact Charlie Sandvall  Charlie Sandvall LinkedIn    Contact Ivan Sandvall  Ivan Sandvall Instagram

Content is King and creating new content is the best way of making sure you're growing your brand and your exposure. If you need assistance creating new content for your site, your blog, or any other content arena then having a professional writer like Erik Deckers to work with can really assist in upping your game. Erik is the owner of Pro Blog Service, a content marketing agency in Orlando. He is also the author of several works including Branding Yourself, No Bullshit Social Media Guide, and his latest Mackinac Island Nation. He has been blogging since 1997 and has been a published writer for over 30 years. Jordan and Erik sat down recently and talked about what it takes to be a ghost-writer for businesses. He explains why it would be great to bring in outside help to work on creating content for your site. Additionally, your work can sometimes be better highlighted by someone who doesn't work in the industry because they come from another viewpoint than those who work with you. --- Send in a voice message: https://anchor.fm/letsgetuptobusiness/message

In this week's episode, I interview Erik Deckersabout how he finished the novel he began as a resident at the Kerouac Project of Orlando. TEXT DISCUSSED NOTES This episode is sponsored by the excellent people at Scribophile. TDO Listeners can get 20% of a premium subscription to Scribophile. After using the above link to register for a basic account, go herewhile still logged in to upgrade the account with the discount. Check out this early first episode of my new web series talk show about the history of Batman! https://youtu.be/3TFvC8F37E0   If you are in Orlando on November 2nd from 6 to 9 PM, be a part of the book party for my literary adventure novel, Guy Psycho and the Ziggurat of Shame. There will be a raffle for those who show up, no purchase necessary. Raffle items include autographed books, a t-shirt, a gift package from bachelor Pad Magazine, a gift certificate for a medium sized literary tattoo, plus ... this framed, autographed poster featuring the book cover of Walter Mosley's Debbie Doesn't Do it Anymore. Guy Psycho Book Launch Party 6-9 PM 1418 Clouser Ave, Orlando, FL 32804-6209 https://www.facebook.com/events/619433221793908/

In this episode, I share the most recent Loose Lips, the monthly current events literary thing run by Burrow Press, who selected me to curate and emcee this installment. This installment featured Deirdre Coyle, Erik Deckers, Bethany DuVall, Corwin Moore, and Tom Lucas. Photos by Katherine J. Parker. NOTES This episode is sponsored by the excellent people at Scribophile. TDO Listeners can get 20% of a premium subscription to Scribophile. After using the above link to register for a basic account, go herewhile still logged in to upgrade the account with the discount. Check out my debut novel, Guy Psycho and the Ziggurat of Shame.

What secrets lie buried in the treaties of man? Guest Erik Deckers asked this question and came up with his new book, Mackinac Island Nation. It's a satirical look at the government and islands. And Michigan. And how to pronounce things.

In episode 329 of the Get Published Podcast, Host and 14-Time Bestselling Author Paul G. Brodie interviews Erik Deckers about his author journey and how to build a Mutually Beneficial Network on Twitter. Find out more about our Publishing Services at www.GetPublishedPodcast.com

Digital Strategist and Social Media Pioneer Jason FallsJason Falls is a Digital Strategist, Keynote Speaker, and Thought Leader. He's co-author of two books… No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing he wrote in 2011 with Erik Deckers.Jason has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky. He is a dynamic and entertaining public speaker and a leading practitioner and analyst in the social listening and social intelligence space. He's also most-widely known for founding Social Media Explorer, one of the top social media marketing blogs in the world.“I'll be frank and a lot of social media people are going to be pissed I've said this. If you are banking on [the major social networks] are going to drive 40%-50% of your revenue, you're sunk. If you're not also using paid, PR, email marketing, your website… you're going to fail.” - Jason Falls on digital strategyConnect with Jason:Jason's WebsiteThe Double Barreled PodcastTwitterLinkedIn

In this week's episode, Karen Price, Erik Deckers, Terry Ann Thaxton and I read Jack kerouac's poetry to the accompaniment of Ben Deckers's walking bass. Breaking down the show. Photo by Steve Erwin.[/caption] TEXTS DISCUSSED Episode 360 of The Drunken Odyssey, your favorite podcast about creative writing and literature is available on iTunes, or right click here to download.

In this week's episode, I am joined by Chris Lafave, Erik Deckers, and David James Poissant for a discussion of Kurt Vonnegut. TEXTS DISCUSSED NOTES When in Indianapolis, visit the Kurt Vonnegut Museum and Library. If you are in Orlando, that is, the City Beautiful, this Wednesday, come celebrate the 60th anniversary of The Dharma Bums at the house where Jack wrote it. Here is our On the Road show from last year. https://youtu.be/Dg_V4amBlJo

On this episode of Gen X Amplified, we are going to discuss why personal branding is very important in today's social media world. And to help us unpack the key tips and tactics to use, we are chatting with a content marketing and social media expert, Erik Deckers.   Erik Deckers is a professional writer, professional speaker, social media expert, and content marketing strategist. He is the President of Pro Blog Service, a content marketing agency. Erik is also the author of a few bestselling books, including The Owned Media Doctrine, No BS Social Media, and last but not least, one of my favorites - Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. During this episode, Erik discusses his professional journey, and how it led you to his current career as an author, speaker, and business owner. Erik and I also unpack the latest edition of Branding Yourself, and why he and his co-author Kyle Lacy decided to update the book at this time. Key Takeaways: When did Erik first decide to go into the marketing field. Why he advises people to first start a blog before tackling what social media platforms to engage in Why you must "fish where the fish are" to increase your chances of success for social networking Hear Erik explain which social media platform is his favorite.> The reason why you must focus on giving and providing value to others than receiving And so plenty more! Resources mentioned in this episode: Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself Erik's Company "Pro Blog Service" Erik's personal website Erik on Twitter Erik's Personal Theme Songs! "The Typewriter Song" by Leroy Anderson "Kashmir" by Led Zeppelin Thank you for listening!

In this episode, I sit down with Erik Deckers, president of Pro Blog Service (https://problogservice.com) and co-author of Branding Yourself (https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J), and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, we talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. Special Guest: Erik Deckers.

When people see you walk into a room or they look down at their phone and see it's you calling them, they have one of two immediate, emotional responses.  Oh, Good or Oh Shit! Which response they have is your personal brand, according to today's guest on the Get Ya Some Radio Show, Erik Deckers, author of […]

In this week's episode, we return to September 5th, 2017, the 60th anniversary of the publication of Jack Kerouac's On the Road. This celebration included Tod Caviness, Janna Benge, Bob Kealing, Erik Deckers, Suleika Jaouad, Karen Price, Holly Kapherr, Jared Silvia, Chris Cortez and Mark Piszczek. NOTES Check out The Blue Bamboo Center for the Arts! Learn more about The Kerouac Project residency program.

Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn't the case.  So how did Erik make that transition, and build his personal brand?  That is the subject Branding Yourself, (3rd Edition) by Erik Deckers and Kyle Lacy.   I had a chance to sit down recently with my good friend Erik to talk about the book, what's new and the relevant lessons for anyone looking to build a personal brand.  From social media profiles to face to face networking tips, Erik firmly believes you need to brand yourself as someone who is willing to share what they know, learn from others and add value to every interaction.  More than a Few Words is hosted by Lorraine Ball  

Episode 282 of The Drunken Odyssey, your favorite podcast about creative writing and literature is available on iTunes, or right click here to download. In this week's episode, I share a recording of Loose Lips, the monthly current events literary thing hosted by the inestimable Tod Caviness, with special guests Erik Deckers, Whitney Hamrick, Joe Snyder, Mary McGinn, and moi. NOTES Join us on October 21st at Vinyl Arts Bar in Orlando!  Read Ta-Nehisi Coates's The First White President. Episode 282 of The Drunken Odyssey, your favorite podcast about creative writing and literature is available on iTunes, or right click here to download.

In this episode, I sit down with Erik Deckers, president of Pro Blog Service (http://problogservice.com/), and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. Special Guest: Erik Deckers.

Today I give some advice on how to improve your time management and get more done. This is a rough reproduction of a recent speech I gave at a networking event on the same topic. I also give an update on me and recap of the last two podcast interviews I published. Enjoy! www.Entrepreneurhotseat.com Andy Storch Coaching Please feel free to provide feedback by sending an email to andy@andystorch.com

An interview with "Ghost Blogger" Erik Deckers on how to create interesting content on your blog and how to differentiate yourself by writing things your customers will want to read. Erik also discusses how he split his previous partnership, why and how to differentiate yourself with blogging and how Erik writes content for his clients and gets published in major magazines. Links: Pro Blog Service Erik Deckers humor website www.Entrepreneurhotseat.com Andy Storch Coaching Please feel free to provide feedback by sending an email to andy@andystorch.com

An interview with "Ghost Blogger" Erik Deckers on how to create interesting content on your blog and how to differentiate yourself by writing things your customers will want to read. Erik also discusses how he split his previous partnership, why and how to differentiate yourself with blogging and how Erik writes content for his clients and gets published in major magazines. Links: http://problogservice.com (Pro Blog Service) https://laughing-stalk.blogspot.com/ (Erik Deckers humor website) http://www.entrepreneurhotseat.com (www.Entrepreneurhotseat.com) http://www.andystorch.com (Andy Storch Coaching) Please feel free to provide feedback by sending an email to andy@andystorch.com

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why infusing your writing with humor will improve it How to break down comedic theory to make it accessible and useable Why you can absolutely can learn to be funny How stories are more approachable and more memorable with comedy Why some are hesitant to use humor in the workplace, but it is a misplaced fear How to absorb lessons from great fiction writers     Resources Erik Deckers Erik Deckers on Twitter, @edeckers Pro Blog Service Kerouac House Writer-in-Residence Program “The Storytelling Animal: How Stories Make Us Human” by Jonathan Gottschall Fast Company Magazine hemingwayapp.com "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

In this week's episode, I interview fiction writer and humorist Erik Deckers, plus Emma Atkinson reads her essay, "The Little Maybe." TEXTS DISCUSSED

We content marketers can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Interviews with Erik Deckers, humor writer, author, and resident #60 of The Kerouac ProjectGeoff Binge of The Kerouac Project 

The All-Business, No-Hype Guide to Social Media Marketing - with Jason Falls Largo, Florida - April 4, 2016- In this show Nile Nickel talks with Jason Falls the award-winning social media strategist and widely read industry pundit, Jason is known as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. His strategies and ideas have touched iconic brands like General Motors, AT&T, Makers Mark, Humana and CafePress, among others. Jason leads strategy for Elasticity, an innovative agency that blends public relations, social media, mobile and SEO to help brands adjust and excel in an ever-changing marketing landscape. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebels Guide To Email Marketing (Que 2012). Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs. Jason is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebels Guide To Email Marketing (Que 2012). Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs.     No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!   Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable.And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.   The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing   Links: Email Address: jason@goelastic.com Twitter Handle: @JasonFalls Facebook Profile: http://facebook.com/jasonfalls LinkedIn Profile: https://www.linkedin.com/in/jasonfalls Websites: http://goelastic.com, http://jasonfalls.com Show Transcript: Segment 1 [Weird Ass News - No Transcript Available] Segment 2: Nile:    Hey, I’d like to welcome you to the social media business hour tonight. We’ve got Jason Falls on. You heard a tease upfront so you’re going to learn some great things about social listening and I’m sort of fascinated to hear that topic myself. And Jason, by the way, is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. His strategies and ideas have touched iconic brands probably you’ve never heard of like General Motors, AT&T, my personal favorite Makers Mark, Humanic, FA Press and many others. Jason:  Everyone likes that one. Nile:    Yeah, it’s -- that’s always a good one to warm us up in these cold winter times. Jason:  Exactly. Nile:    Well, you know, one of the things that you talk about and you’ve got a sort of a really innovative agency. Elasticity, correct? Jason:  That’s right. Elasticity. We’re about, you know, we’re a boutique agency. We’ve got about 30, 35 people headquartered in Saint Louis. It was founded by three former Omnicom executives and I actually was -- when I was the vice president for digital strategy at Café Press a few years ago I brought Elasticity to Café Press to be our sort of marketing, digital marketing and PR firm. And, you know, just absolutely loved them so much that -- I mean, there was a little bit of an executive change over at Café Press and I was sort of looking for a different opportunity. I just kind of gave them a call and said hey, is -- would it be possible for us to work together? And it sort of worked out. So, I’ve been there a little over a year. I run a Louisville office and we continued to grow and create content strategies and stuff for clients that we just have a lot of fun doing it. Nile:    I was going to say the size of it sounds like you are. I mean, that doesn’t sound so boutique anymore. Jason:  Well, I mean, I guess, you know, I guess it’s all relative. I mean, when I think of a boutique agency I think of anything under 50 people. You know, once you get over 50 you’re starting to get pretty big and layered but we’re small enough as an agency that we are still very flat and by that I mean there’s not a great hierarchy. We bring the right subject matter experts to the table for each client so it’s not just an account executive who is the liaison between the client and everybody else in the agency. When we have a client call or a meeting, you know, the media planning and buying, you know, person on that particular account is at the table, the creative director’s at the table, the account executive’s at the table, the strategist is at the table, the guy doing the SEO and pay per click stuff, the guy doing the community management or the gal doing community management is sitting there as well. So, we have a very flat organization which makes for a great collaborative environment. Nile:    Sounds like it does and I know that you guys have won a number of awards. You personally have as well. You’re widely read in the industry. Considered a pundit. You’re also noted as the top -- go ahead. Jason:  I was just going to say it’s great that I’m considered a pundit because I don’t know how to spell it but that’s okay. Nile:    You know, to me that always sounds like the guy on the football team that, you know, kicks the football. But that’s just me. Jason:  Exactly. Nile:    That’s just me. Well, and you also coauthored two books. I like your first book title. You probably listen to the show and you know that we have a segment in part of the social media business hour. It’s called weird ass news. So, you’ve got the no bullshit social media the all business no hype guide to social media marketing. And then you’ve got the rebel’s guide to email marketing. So, I like both of those titles. I think it says a lot about you. Jason:  It does. I’ve got a little bit of a non-conformist personality. I typically -- I’m the guy in -- that you sat next to in class growing up who always had a problem with authority and was probably continually sent to the principal’s office. That’s kind of me and it’s not necessarily that I’m, you know, that I _____04:16 at rules and all that. But I just have a disruptive personality which, you know, in the marketing world these days is what you’re looking for. You’re looking for people who can -- especially with content marketing online you’re looking at people who can help you disrupt, you know, the status quo of way too much signal or way too much noise and not enough signal. And so disruption is something that, you know, we pride ourselves on at Elasticity creating ideas that make people perk up and take notice and so, you know, no bullshit social media was where I first pitched the idea for the book to Pierson and Q, my publisher. I said if you won’t use the title I’m not going to write this book for you because the title is absolutely the essence of the book. It has to be the title. And they came back and said if Barnes and Noble likes it, we like it. And Barnes and Noble was like thumbs up man. We’ll put that on the in cap. Those are great -- that’s a great title. So, it worked out really well. Nile:    That is absolutely super. And, you know, I’ve never heard that I’m a rebel or a non-conformist ever. Well, at least in the last five minutes so -- listen, I know where you’re coming from and I appreciate that. Well, you know, one of the things that you talked about -- you talked about this in the tease before we got started. You’ve even mentioned it here. As we’ve just got -- we’ve allowed people to get to know you a bit. You mentioned social listening and, you know, I’m going to understand that concept. I talk to people a lot about engagement with their audience and I’m curious how engagement and social listening relate to each other. Jason:  Well, they’re certainly intertwined but I think to define social listening let’s first define social monitoring because there’s a difference. In, you know, in 2007, 2008 as companies started to really look at social marketing as a viable avenue to reach consumers lots of software vendors started to pop up to try to make sense of this social media mess out there for brands and one of the popular sort of verticals of software that popped up was social media monitoring software. And so if you’ve heard of brands like [?] and Radiant Six and, you know, some of those types of software. There’s even a free one out there called socialmention.com where you type in a keyword or a phrase and just like Google these softwares go out to all the social networks and blogs and even beyond that. Forums and message boards. And find mentions of that particular keyword, term or phrase and sort of quantify it for you. How many people are talking about it, what are they saying, is it positive, is it negative? Etcetera, etcetera. So, social media monitoring in my mind or kind of the definition of it is just that monitoring. Watching what’s going on on the social web so that you can quantify the conversation about you. Social listening takes that concept one step further where you’re not just quantifying, you’re not just measuring but you’re actually doing something with the data. You’re doing something with the information. You are extrapolating insights. So, you might be doing what many brands do with social listening which is social customer service. They find people complaining about a product or service. They reach out proactively and try to -- or actually it’s reactively because they wait for someone to say something negative. They react to that and reach out and try to conduct a little customer service on social media but there’s so much more there and real, true social listening is when you say I’m going to monitor the conversation. Not necessarily about my company but about the whole category. The whole category of the industry I’m in and I’m going to look for what people are saying about the types of products they like. The types they dislike. So, you’re trying to get consumer insights out of the social conversation just like you would try to get them out of consumers through a focus group or a survey. The data here is unstructured, there’s a lot more of it and it’s a lot harder to sift through but if you are practicing social listening very well you can actually get the same type of insights for your product, for your consumer experience or even for your content marketing out of just the conversations that are happening every day on the web. Nile:    You know, I want to do something that, you know, when I was in marriage counseling way back when the therapist told me it was a good thing to do. So, I’m going to parrot back what you’ve said based on my perspective and what I heard and I’d like to get your comments on it because I think it might help the listeners as well. What I heard you talk about was social monitoring is sort of the analytics and the keyword analysis to find out what people are talking about on the social platform. Whatever that might be. Social listening is where you start listening for specific keywords, specific topics that you want to engage with if you will. And then we talk just a tiny bit about engagement. I’m going to put engagement on top of this. Engagement is where now you start engaging in some sort of conversation based on the listening that you did as discovered by the monitoring that you -- that lead you there. Is that fair? Jason:  That’s -- yeah. that’s absolutely fair. That’s right in there. What I would say about -- to extend the conversation into engagement is when you’re doing a really good job at social listening you are understanding more about your audience and what it is that they are looking for not just in your product or your service but in the experience they have with companies like yours and the types of content that companies like yours can provide to intrigue them. And I’ll give you a quick example. Vespa, the really fancy scooters that you can buy. You know, it’s kind of like, you know, today’s version of the Moped only they’re really nice and, you know, well designed. So, Vespa had this, you know, standard blog on their website where they blogged all about scooters and driving scooters and what driving a Vespa was like. And they started looking at -- they actually started the practice of social listening to say okay. We want to find out what our customers -- and we want to try to identify our customers online, on social networks and we want to listen to what they talk about besides scooters. We want to know what else intrigues them so that we can understand them more. And what they found when they did that was that Vespa customers, when they are talking online about anything and everything have a much higher tendency -- they index higher than the normal, average person talking online in the categories of art and fashion and design and, you know, sort of that sort of genre of the world. So, you’ve got a higher cultured consumer that is a Vespa customer compared to customers of other scooter companies or just the general web. Well, that insight lead them to say you know what? We need to change our blog and stop talking about -- yeah, yeah. Nile:    We’re going to carry what they learned and what they did about it over into the next segment. Does that sound fair? Jason:  Okay. That sounds great. We’ll talk about what they learned in a second. Nile:    Yeah. so, make sure you join us. Nile Nickel and Jason Falls on social media business hour in our next segment. Segment 3 Hey, welcome back and if you listened to the first segment, man, we’re into some fascinating conversations. This is Nile Nickel with the social media business hour. You hear me all the time but we’ve got Jason Falls, just a fascinating gentleman and as we talked about in the first segment a pundit. You could go back and listen to that conversation. But in our first segment we got into social listening and you started to describe -- and they’ll have to go back to figure out what we’re talking about, social listening, into that first segment. But we were talking about Vespa and Vespa had done some listening and that listening allowed them to gain insights into other interests, you know, basically the what else their consumers were interested in and then you were given an example of what they did with that. Jason:  Right. And I got so excited about telling the story I forgot we needed to break for a segment so I apologize. But so they discovered obviously that the Vespa customer was a -- has a higher tendency to talk about art and fashion and design. So, what they decided to do with that information was they said we’re going to stop just writing about scooters and transportation and getting around and whatnot on our blog and we’re going to turn our blog into an online magazine and again, the mechanism doesn’t change. It’s still a blog. But they changed the name of it from blog to magazine because again, they’re going after a higher brow consumer, someone who’s much more into design, fashion, art, etcetera. And they changed the content to be really focused on art, interior design, fashion, so on and so forth. And so what they did was they changed their content on their website. They started calling it a magazine instead of a blog and that attracted more people like their customers to come to Vespa, to read articles, to share content, so on and so forth. Over the course of -- I think it was a three-month period. They measured 50000 I think it was new, unique visitors to their website. And from those 50000 new visitors they were able to gain -- I think it was somewhere in the neighborhood of 1400 new leads of people who wanted to buy Vespas. Because again they were creating the type of content that a person who might want to buy a Vespa wanted to consume. So, it was listening to the conversation to try and gain insights about their customers that they could then turn into something actionable which would drive more customers, more leads and more transactions. So, that’s the type of thing you can do if you’re doing social listening well. Nile:    Now, what I took away from that because I’m an analytical guy is I was looking -- and I said well that’s about 2.8 percent conversion from followers to leads. That’s huge. Jason:  It’s -- it is. It’s fantastic. And when you talk to people in the digital marketing space about conversion, you know, click through rates, things of that nature you have to remember the average pay per click advertisement -- just average is a .2 percent click through rate, right. That’s basically one in 10000 visitors to a search page is going to click on that pay per click ad. And that’s kind of the standard that you work from when you’re trying to look at how efficient you are in digital conversions. When you’re talking two, three, four percent -- and there’s some digital marketing case studies I’ve seen where you get 30 and 40 percent click through rates. Those are obviously rare and crazy, insatiable things. But when you’re talking two, three, four percent you’re talking significant jump in visits --

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success. Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip In This Episode: The difference between a good writer and creative artist Tips on becoming a better writer The importance of being relatable The mom exercise for writers Where to find great content ideas Becoming an authority by asking questions Resources: Erik Deckers' Pro Blog Service "Everybody" Writes by Ann Handley Erik Deckers' Twitter Erik Deckers' Weekly Newspaper Humor Column Visit ContentProsPodcast.com for more insights from your favorite content marketers.

What do you get if you cross a syndicated newspaper columnist with a business book author on a Pearson imprint with an entrepreneur who owns Pro Blog Service and novelist who's the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, Florida? Erik Deckers, this week’s guest of Behind the Prose. I interviewed Erik in August, just before he relocated to Florida. (Ironically, he was already planning a move there just before learning that he won the coveted residency). By now, I’m sure he’s settled in and enjoying the “vibrant literary community” of Orlando that he talks about in this episode. But before we get to the Kerouac Project, we go through his decades long career as a humor columnist and his book deals on Que Publishing. In this interview you’ll also learn: The rhetorical move he started using in his humor and now can’t stop How travel writing led him to making an activist move that sent one of his posts viral and cost him a job His trick to churning out content on a weekly basis There’s also some discussion of Pluto. And if you listened to Sean Ennis’ episode, you might find this kinda spooky. Well, it is Halloween week. Or maybe I’m just subconsciously drawing this Pluto stuff to me. (Remember the Reading-Updike-Keillor thing?) Either way, like Erik’s buddy Karl the Curmudgeon, I’m still kinda mad about Pluto too. Get show links at behindtheprose.com.        

Erik Deckers is the owner and President of Professional Blog Service in Indianapolis. He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre. Erik is the author of books: Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)  No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand Talking about writing, journalism, blogging, social media, and reinvention.  NBN14 Show Notes Join the NBN Club today (while it is free). Listen to episode 14 in iTunes or Stitcher. Join NBN Radio by recording an audio comment, question or networking tip. Record one now. Erik begins by talking about his latest book, The Owned Media Doctrine. Owned, Earned and Paid Media In the owned media world, large corporations should be employing a newsroom model of operation to create all of their content. Most companies are trying to push their message and not give what their customers want. Educate the customers on the problems they have and “we” can solve their problems. Journalists continue to be laid off, and new graduates replace them being paid far less. Journalism as a career. Many journalists don't realize how many opportunities exist in PR and marketing agencies. Erik tells the story of how he became a humor columnist. It began with being uncomfortable with anger and a letter to NPR. My interview with David Hooper about reinvention. How Erik used social media to reinvent himself. Erik used the Rainmakers group (a referral network) and Indiana Chamber of Commerce to meet new people and grow his network. He would then set up coffee meetings. Erik belonged to SmallerIndiana, a Ning social network (defunct). Erik went from the “direct mail guy” to the “blogging guy”. In 2009, after Erik was laid off, he started working for Professional Blog Service. He later became the owner of the company. Have several irons in the fire, so that one of those irons will get hot enough at just the right time. Erik explains what people are doing wrong on social media. The selfie is the pinnacle of how self-centered we have become. 90% of what you are talking about (especially on Twitter) should be about somebody else. Always try to share the author of the article you are sharing via social. 7 Advanced Writing Secrets for MarketingProfs B2B Forum – October 2013 from Erik Deckers Eric shares writing secrets. Metaphors rule, but similes will do in a pinch. Pens VS. Pencils. Twitter and LinkedIn are the best ways to meet people locally. Follow it up with coffee. App Recommendation: Evernote app. He uses it for idea creation, to-do lists, and accounting. Book Recommendation: Once More Around the Park: A Baseball Readerby Roger Angell. Contact: Follow Erik on Twitter @edeckers. Check out his humor blog aterikdeckers.com.

With traditional marketing techniques failing to engage online audiences, it’s time for something new. So how do you reach new customers and audiences via the web? Erik Deckers talks us through his approach to online marketing and why there is no quick fix.

In today's episode I interviewed Erik Deckers. Erik is the author of multiple books covering topics like social media and content marketing. You can checkout some of his books: No Bullshit Social Media The Owned Media Doctrine Erik actually reached out to me after finding me over on iTunes, this was an eye opener for [...] The post Social Media And Content Marketing With Erik Deckers – Ep. 39 appeared first on Voices Of Marketing.

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS096.mp3] Podcast: Download | Play in new window/mobile device Running Time: 49:57 min As the author of three books, Erik Deckers is a real-world authority on the subject of content marketing. In this interview Erik and Gary discuss how content …  

Have you heard the term “content marketing” but are still unsure of what exactly it means? Are you curious to know what content marketing strategies current brands are using and how it’s working for them? This week on the Social Media Social Hour, I’m joined by Content Marketing expert Erik Deckers, as we explore content marketing. Erik […] The post Content Marketing: What is it? How to get started! appeared first on Casual Fridays.

Workplace Etiquette with guests Steve Hanes with Dale Carnegie and Erik Deckers who heads a blogging social media agency.

AK Stout & Deb Evans will interview Jason Falls, Digital Strategist, Author and Speaker. Jason is VP, Digital Strategy for CaféPress, Inc and Founder of Social Media Explorer. Jason's book co-authored with Erik Deckers, No Bullshit Social Media, is a strategic blue-print manual for social media marketing. During the show we will cover the following from Jason's book: *Why Jason believes social media marketing is not about technology? *When tools change do the messages change as well? *How important is planning, measuring and metrics to build brand awareness? Following the interview, AK will GeekItOut and share her App of the Week and cool tools and Websites to help YOU get in touch with your inner geek! Social Geek Radio Sponsors: Deb Evans Consulting, LLC and Saying It Social, LLC Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio Don't forget to join the conversation on Facebook.

Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. Erik frequently speaks about blogging and social media for nonprofit organizations and small businesses.

The Industry’s Favorite SEO and Digital Marketing Podcast This show we will be joined by Jason Falls and Erik Deckers, authors of No Bullshit Social Media – The All-Business, No-Hype Guide to Social Media Marketing. To learn more about the book, you can visit their website. The post appeared first on .

These days, everyone is talking about social media, and almost everyone is an expert.   Well today on More Than a Few Words we will talk with someone I really think is an expert.   Our guest is Erik Deckers  one of the authors of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011). We talked about social media users who are serious about using this tool as part of their business marketing strategy.

Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast. Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer, but he also runs an online training community called, Exploring Social Media. This week, his first business book, No Bullshit Social Media, was published (the book was co-written by Erik Deckers). He's been on the show before and it's always a good time. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Running time: 45:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Jason Falls. Social Media Explorer. Exploring Social Media. Jason's book is, No Bullshit Social Media, co-written with Erik Deckers. Make sure to follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing erik deckers exploring social media facebook facebook group hugh mcguire in over your head itunes jason falls julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs no bullshit social media online social network podcast podcasting pressbooks six pixels of separation social media 101 social media explorer social media marketing trust agents twist image

Erik Deckers, co-author of Branding Yourself: Using Social Media to Invent or Reinvent Yourself sat down with me in a noisy coffee shop to talk about his new book about personal branding