Capturing Brilliance: Unveiling the Power of Photography in Branding For Your Life And Business!

In this episode of Capturing Brilliance, host Peter Szpakowski discusses the benefits of offering free headshots at a booth during conventions or trade shows. The five reasons to consider this strategy are: Attracting a Larger Crowd: Offering free headshots draws people to your booth and increases foot traffic. Building Relationships: Providing headshots creates opportunities for meaningful interactions and potential collaborations. Showcasing Your Expertise: Offering professional headshots demonstrates your company's willingness to help and showcases your skills. Amplifying Brand Awareness: The free headshots become walking advertisements when attendees share them on social media, increasing brand visibility. Establishing Long-Term Connections: Gathering contact information from interested individuals allows for follow-ups and nurturing long-term connections. The episode also provides additional tips, such as having a professional setup, promoting the giveaway in advance, customizing headshots with the company's logo, and offering extra perks to participants. By offering an experience and a high-quality end product, businesses can set themselves apart from the competition and leave a lasting impression on attendees. Listeners are encouraged to subscribe for more valuable content and to share the podcast with others who may benefit from professional headshots or offering headshot booths at events. The next episode will explore why professional headshots are displayed at booths during conventions or trade shows.   https://www.2mmheadshots.com  https://www.2mmheadshots.com/podcast 

Last week we talked about the power of headshots. This week we build on that and answer my most common question. What should I wear for a professional headshot? This is coming up next on shutter speed.   I'm Peter Szpakowski, and welcome to the 'Shutter Speed' Where a powerful first impression can change your life. I have been a branding specialist for over 15 years. For those 15 years, I have been a professional photographer and videographer.   I travel around the country taking professional headshots, professional event photography, and professional video of individuals and businesses that promote business and careers. This podcast focuses on a business owner, entrepreneur, or even someone looking to enhance their career, life, and place in this world through branding. For most of us today, the first impression people have of you is through an image or video. Making a great first impression can change your life and business. This podcast is tailor-made for you. In each episode, we'll uncover the strategies and techniques behind building a solid, influential brand that resonates with your target audience.    Branding is more than just a logo or a tagline. It's the essence of your business or personal brand, the emotional connection you create with your customers or employers.   That is why I rebranded this headshot.   Before we continue, I have some announcements. Now is the time to start planning the fall conventions, conferences, and tradeshows. Have you ever thought about offering a headshot booth at your event? I travel to these conventions offering headshot booths where I take headshots of potential customers, clients, or team members. They instantly get an image delivered to their phone. While I capture headshots, I also capture critical contact information creating a CRM of potential clients for you. If you are interested next week's episode is about five reasons to hire a headshot photographer for your event.   https://www.2mmheadshots.com  https://www.2mmheadshots.com/podcast 

For more information on this podcast, show, ask a question, or learn more about 2mm Studios, visit: https://www.2mmheadshots.com/podcast Shutter Speed Episode 019. Welcome to our channel! I'm thrilled to have you here today because we'll dive deep into the power of first impressions and how they can unleash your potential. Specifically, we'll explore the incredible impact professional headshots can have on your personal and professional life.   I'm Peter Szpakowski, and welcome to the 'Shutter Speed' Where a powerful first impression can change your life. I have been a branding specialist for over 15 years. For those 15 years, I have been a professional photographer and videographer.   I travel around the country taking professional headshots, professional event photography, and professional video of individuals and businesses that promote business and careers. This podcast focuses on a business owner, entrepreneur, or even someone looking to enhance their career, life, and place in this world through branding. For most of us today, the first impression people have of you is through an image or video. And that will determine if there will even be another interaction after that first impression. This podcast is tailor-made for you. In each episode, we'll uncover the strategies and techniques behind building a solid, influential brand that resonates with your target audience.    Branding is more than just a logo or a tagline. It's the essence of your business or personal brand, the emotional connection you create with your customers or employers. (This is where you add more information.)   Suppose you are interested in professional headshots, portraits, or videography. Reach out to me. I travel for on-location headshots, event photography, and creating videos to promote your business or brand. Reach out to me. You can visit 2mmheadshots.com. If you have a specific requirement or question for the show and you want to submit those to me, you can visit 2mmheadshots.com/podcast. I have information about my services and a form where you can submit questions to this podcast. Information on scheduling in the studio is also available at that site.   So about the questions. I want this podcast to be helpful for anybody that wants to know more about branding. I specialize in visual branding and copy. I will cover these topics here, but most will be around using imagery and videography. Future topics I have scheduled are what you should wear for a headshot session and how I can use branding to advance my career. How can I use branding to advance my acting career real estate career? Any other topic you can think of I would be happy to discuss and answer on here. Just head over to 2mmheadshots.com/podcast   So for today's topic. Up until 2015, I was mainly a portrait and physique photographer. I was one of those photographers at bodybuilding and fitness shows, taking pictures for magazines like Flex, Muscle and Fitness, and muscular development. But around 2015, I wanted to branch out to something more. I love to help people. I love lifting people and helping them be the best they can be. Ever since I was a teenager, I wanted to be the next Tony Robbins. It was only natural for me to be drawn to professional headshots. So many headshots were so bad. They are still wrong. Want proof? I just got to LinkedIn and looked up CEO headshots. Most of them are terrible. They are old school. The person looks uncomfortable. They look like people I absolutely would never want to do business with. So I knew I could do better. I researched what I could do, and I found great mentors. Mentors that are the best in the industry. So today, we dive deeper into the potential of professional headshots, which has been my primary focus for almost ten years.     In this digital age, where connections are made with just a click, it's more important than ever to understand the significance of your online presence. Your headshot is often the first glimpse people get of you, whether it's on your LinkedIn profile, your website, or even in your email signature. That split second can make all the difference between grabbing someone's attention or being passed over.   Think about it. When scrolling through a page full of profiles or searching for potential collaborators, what catches your eye? It's those beautiful headshots that make you pause that make you want to learn more about the person behind the photo. For women, it could be a well-lit photo where you have a warm, welcoming glow, or for men, that may have slight shadows to make an image more mysterious.

A Powerful First Impression Can Change Your Life   I'm Peter Szpakowski, and welcome to the 'Shutter Speed' Where a powerful first impression can change your life. I have been a branding specialist for over 15 years. For those 15 years, I have been a professional photographer and videographer.   I travel around the country taking professional headshots, professional event photography, and professional video of individuals and businesses that promote business and careers.  This podcast focuses on a business owner, entrepreneur, or even someone looking to enhance their career, life, and place in this world through branding. For most of us today, the first impression people have of you is through an image or video.  And that will determine if there will even be another interaction after that first impression.  This podcast is tailor-made for you. In each episode, we'll uncover the strategies and techniques behind building a strong and influential brand that resonates with your target audience.    Branding is more than just a logo or a tagline. It's the essence of your business or personal brand, the emotional connection you create with your customers or employers.

In this trailer I discuss the rebranding of the Shutter Speed podcast.  It has been a while since I have published but I will be discussing that in episode 18 as the newest podcast after rebranding. The vision for this podcast is to take your business, your career, your personal branding to the next level. Through tools, tips, and strategies I help give you action items to help elevate your brand and keep two steps in front of the competition.

Instagram is one of the top ways to attract business. It does not matter if you are new to the professional photography profession or a lifelong veteran.  People that look at your Instagram feed should know exactly what type of photographer you are and what the image will look like if they hire you to take pictures for them. I learned so much about promoting my business through Instagram, and most of the clients I get today are from Instagram. 

This is our very first listener Q&A. Listeners have been submitting questions on photography and how do they take their hobby and start generating income or revenue from the pictures they are taking. Can you really use an iPhone or cell phone to make money? If I had to choose one lens, what would it be, and questions around attracting customers through their website. https;//www.2mmacademy.com https://www.2mmheadshots.com

Have you ever noticed how bad CEO headshots are? As photographers, you need a professional headshot as your profile picture. Today I am discussing 5 reasons you need a professional headshot to represent your brand in your social media feeds. https://www.2mmacademy.com https://www.2mmheadshots.com

Photography equipment is expensive, right? No matter what niche you are in for photography, you want to be strategic to really transform your Photography Hobby / Business. In this episode, I lay out the best strategy to use when prioritizing purchases for new camera gear for any budget. https://www.2mmacademy.com https://www.2mmheadshots.com

In photography, it is important to have a niche. People need to know what they will look like in the pictures you produce. I have found that made me a better photographer and improved the images I provide to my clients is to use themes in your photography. Not themes with your clients, but themes will challenge you to go out on your own and become a better photographer. In this podcast, I talk about different themes to transform your photography. https://www.2mmacademy.com https://www.2mmheadshots.com

As humans, we were made to do life in a community. As a photographer, you want to build a community of like-minded, not so like-minded, passionate, motivated people to grow your photography business. How does building a community help grow your business, grow your photography, and grow your profits? What communities do I recommend as an entrepreneur and a photographer? https://www.2mmacademy.com https://www.2mmheadshots.com

Last week I talked about 5 tools that I use to run my photography business. It does not matter if your a startup or an experienced entrepreneur; these tools will help you become more efficient, save time, and attract more customers. https://www.2mmacademy.com

I have helped establish businesses and take businesses to the next level for 20 plus years. I am very strategic when it comes to the tools I use to run a photography business. In part 1 I talk about 5 tools I use to run my photography business. These tools are tools everyone should implement into their photography business to help automate and streamline their process. We all want to spend more time taking pictures and less time with paperwork. https://www.2mmacademy.com

Have you ever watched some photographers? I have. I've seen people who are really good when taking pictures, but I have also seen people look as scared taking pictures as the person getting their picture taken. Most people hate their pictures being taken. It's our job as photographers to make them comfortable. Today I am talking about 7 things you can do as a photographer to get better pictures of people. https://www.2mmacademy.com

Cell phone cameras are getting better. That is the reason I did an episode on the iPhone 12 Pro Max. While cell phones are getting better, they will never replace professional cameras. Cell phones will replace one type of camera, but I talk about what a camera is and 5 reasons why cell phones will never replace professional cameras in this episode. https;//www.2mmacademy.com/

Capture One or Lightroom? What do you use? That is a question like asking somebody if they are a Canon, Sony, or Nikon shooter. People have strong feelings for why they use a certain application as much as the type of camera gear they use. I am somebody that up until recently, used both. I used both for over 5 years because I love both but recently ditched one and jumped 100% into the other. Workstreams are important. Maybe I can help. https://www.2mmacademy.com/007

Businesses were really tested this past year with Covid19. Businesses were shut down. Many people were confined to their homes, and nobody wanted to get in front of somebody's camera for pictures. But there were photographers that still made money during this social isolation. People crave human interaction, and there are things we can do as photographers to make money even when we are confined to our own homes. I talk about 7 ways to protect your income. https://www.2mmacademy.com/006

Apple has made some very impressive iPhones. I'm not somebody that goes out and buys the next great iPhone. It always has to be something that is a show-stopper for me. With the iPhone 12 Pro Max, the camera capabilities and results are something I had to have. If you're serious about you're photography, the iPhone 12 Pro Max is a must-have. To me, it's a show-stopper. You can make money from this phone in photography. https://www.2mmacademy.com/005

Yes it's true. I didn't have this one thing I talk about in todays podcast when I started. I failed and struggles multiple times over the course of my photography career. Sooner or later I figured it out and almost instantly my business boomed. I had customers left and right. I've helped hundreds of people implement this one thing in multiple areas of their lives and in multiple different businesses and most saw a boom just like I did.

Ever go bowling in the dark? Do you have a better chance hitting something with the lights on or off? You need vision to hit your target. Today I am sharing what the 2mm Academy Vision is and how can it help your photography and photography business. From an online community of people with similar passions to courses on how to setup tools to run your photography business. In this episode I explain what you can expect from 2mm Academy. https://www.2mmacademy.com/podcast003

My business name has taken on many different names over the years. How many people can remember Peter Szpakowski Photography or think Petes Headshots are catchy. It does not differentiate me from any other person. There are 5 steps you can take to name a business that not only will people remember but be curious and ask you what it means. If you want to make money from your love of photography, this is the podcast for you.

Welcome to the first episode of Shutter Speed. Do you enjoy photography as a hobby? Do you want to make money from your love of photography? To buy more gear? To make it your profession? Shutter speed is about how you can start not only improving your photography but how you can make income from your hobby. I've established the 2mm Academy. I've set goals like buying new gear or someday buying my dream house next to Hulk Hogan. https://www.2mmacademy.com or https://www.2mmstudios.com/001

Welcome to Shutter Speed. Do you love photography? Is Photography you're passion? and hobby? Learn how to buy new gear, pay for date night, or make a living as a photographer. https://www.2mmstudio.com https://www.2mmheadshots.comhttps://www.2mmheadshots.comhttps://www.2mmheadshots.com