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Episode 546 - Dr. James R Gregory - Study Your Reader, Branding for Authors, action, adventure, and romanceWith 40 years of experience in advertising and branding, Jim is a leading expert on corporate brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 800 publicly traded companies across 50 industries. Tenet Partners uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth.Dr. Gregory is a frequent speaker on the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute.One of the key secrets to my success was my passion for writing. Over the next four decades, I wrote a series of business books that helped build not only our business brand but also my personal reputation. Some of the titles I crafted include “Marketing Corporate Image,” “Leveraging the Corporate Brand,” “Branding Across Borders,” “The Best of Branding,” and “Powerhouse, the Secrets of Corporate Branding.”After successfully exiting the business, I embarked on a new journey – writing fiction. I quickly discovered that my favorite genre was short reads in the form of novellas. Drawing upon my extensive business experiences, personal life, and current events, I craft stories that can be enjoyed in just one sitting, whether it's an evening at home or a cross-country flight.https://jamesrgregory-books.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca
Thu, 15 May 2025 17:03:00 +0000 https://jungeanleger.podigee.io/2253-kapitalmarkt-stimme-at-daily-voice-135-365-nach-delisting-cleen-energy-kastenwagen-steigt-heute-um-21-prozent 5600cedf623ac15fa51576547b2a941e kapitalmarkt-stimme.at daily voice 135/365: Das Landesgericht St. Pölten beschloss wie berichtet eine gänzliche Schließung der sich im Konkurs befindlichen Cleen Energy AG per 16. April 2025. Die operative Tätigkeit endete somit ebenfalls am 16. April 2025. Gleichzeitig mit der gerichtlichen Schließung wurde auch der Antrag zum Delisting an der Wiener Börse eingereicht, ein Delisting hat stattgefunden. Aktuell gibt es eine Versteigerung von 840 Posten, u.a. ein schöner Citroen mit Corporate Branding, der heute ordentlich gestiegen ist. Schön, dass noch Geld reinkommt. Mitsteigern unter: https://www.aurena.at/auktion/13642 Unser Ziel: Kapitalmarkt is coming home. Täglich zwischen 19 und 20 Uhr. kapitalmarkt-stimme.at daily voice Playlist auf spotify: http://www.kapitalmarkt-stimme.at/spotify http://www.kapitalmarkt-stimme.at Musik: Steve Kalen: https://open.spotify.com/artist/6uemLvflstP1ZerGCdJ7YU Playlist 30x30 (min.) Finanzwissen pur: http://www.audio-cd.at/30x30 Bewertungen bei Apple (oder auch Spotify) machen mir Freude: http://www.audio-cd.at/apple http://www.audio-cd.at/spotify 2253 full no Christian Drastil Comm.
In diesem Special sprechen wir über die Welt des Corporate Branding. Wie ihr sicherlich alle mitbekommen habt, haben wir nun endlich eine neue Website - yaaay! Nach langem Warten und intensiver Vorbereitung, konnten wir diesen Montag endlich launchen. Karly & Anna sprechen in dieser kurzen Folge über unsere Gedanken hinter einem Relaunch, wie wir uns als Agency positionieren wollen & was da alles dazu gehört. Hört rein & go check out the new website (wenn ihr das nicht schon längst getan habt!)
Ep 36 | Sarfraz A. Shah | Corporate Branding | Aao Baat Karain | Ali Abbas | Alief TV
From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEOs and executive leaders. Our CEO, corporate, and executive branding models use a proprietary five-phase branding system. They focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients range from executive corporate branding clients at Fortune 50 companies to multimillionaire CEOs and founders of entrepreneurial ventures. Specialties: Public Relations for executives, Corporate Branding, CEO Branding, social media maximization, business planning, equity/debt investments, and Strategic Brand Planning. #BEST #STRAW #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEOs and executive leaders. Our CEO, corporate, and executive branding models use a proprietary five-phase branding system. They focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients range from executive corporate branding clients at Fortune 50 companies to multimillionaire CEOs and founders of entrepreneurial ventures. Specialties: Public Relations for executives, Corporate Branding, CEO Branding, social media maximization, business planning, equity/debt investments, and Strategic Brand Planning. #BEST #STRAW #SHMS See omnystudio.com/listener for privacy information.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEOs and executive leaders. Our CEO, corporate, and executive branding models use a proprietary five-phase branding system. They focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients range from executive corporate branding clients at Fortune 50 companies to multimillionaire CEOs and founders of entrepreneurial ventures. Specialties: Public Relations for executives, Corporate Branding, CEO Branding, social media maximization, business planning, equity/debt investments, and Strategic Brand Planning. #BEST #STRAW #SHMS See omnystudio.com/listener for privacy information.
**Podcast-Episode: Employer Branding vs. Corporate Branding – was denn nun?** **Zwei Marken, ein Unternehmen, aber was bringt das?** Employer Branding und Corporate Branding – klingt beides cool, aber wo liegt der Unterschied? In dieser Episode klären wir das große Missverständnis, warum nicht jede Marke gleich jede Zielgruppe anspricht. **Mitarbeiter anlocken oder Kunden beeindrucken?** Employer Branding […] Der Beitrag Employerbranding oder?? erschien zuerst auf Diana Roth Coaching.
Neil Patel's story shows how hard work, persistence, and learning from failure lead to success. As a teenager, he started businesses, including building websites, but struggled with ineffective marketing agencies. This pushed him to learn digital marketing, and by 16, he helped a client make $20M, marking the start of his career. After facing challenges with his earlier ventures, he shifted from starting businesses to acquiring and turning underperforming ones into successes. Now, as the founder of NP Digital, he runs a global marketing company that helps businesses grow. In this episode, Neil talks with Ilana about his journey, the strategies behind his success, and how businesses can overcome challenges and scale in today's competitive market. Neil Patel is a New York Times bestselling author, digital marketing expert, and the founder of one of the top 100 most brilliant companies, according to Entrepreneur Magazine. With over 15 years of experience, Neil has been instrumental in helping businesses grow their online presence and revenue. In this episode, Ilana and Neil will discuss: (00:00) Introduction (01:11) The Power of Hard Work Over Privilege (01:39) From Teenage Hustle to Launching His First Website (08:01) Learning Digital Marketing After Agency Failures (08:55) Helping a Client Reach $20M in Revenue at Age 16 (10:17) Attending College Due to Family Expectations (11:55) How Experimentation Reveals Your True Strengths (14:26) Lessons from Surviving Legal Battles at Kissmetrics (19:53) Businesses That Found Success Despite Their Flaws (22:35) Balancing Personal and Corporate Branding for Success (25:24) Shifting from Building to Acquiring Businesses (27:10) Neil's Strategy for Improving Acquired Businesses (31:15) Why “Renting Your Dreams” Can Lead to Future Success (33:29) How Consistency and Networking Create Opportunities (35:48) Empowering and Trusting Your Team for Results (37:44) Hiring Experts to Reduce Risk and Drive Growth (40:57) Neil Patel's Digital Marketing Services Neil Patel is a New York Times bestselling author, digital marketing expert, and the founder of one of the top 100 most brilliant companies, according to Entrepreneur Magazine. Recognized as a top influencer by The Wall Street Journal and one of Forbes' top marketers, Neil has helped companies like Amazon, Microsoft, and Google grow through marketing. He is also the co-founder of NP Digital, a leading marketing agency. With over 15 years of experience, Neil has been instrumental in helping businesses grow their online presence and revenue. Connect with Neil: Neil's Website: https://neilpatel.com/ Neil's LinkedIn: https://www.linkedin.com/in/neilkpatel/ Neil's YouTube: https://www.youtube.com/neilpatel Resources Mentioned: NP Digital: https://npdigital.com/ Neil's Book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum: https://www.amazon.com/Hustle-Power-Charge-Meaning-Momentum/dp/1623367166 Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082Everyone wants to build a personal brand nowadays.But how do you turn it into a seven-figure business while still being authenticChris Do did—and he's sharing exactly how he made it happen on today's episode of Kickoff Sessions. Chris Do - founder of The Futur, personal branding expert and one of the most influential voices in creative entrepreneurship lays out the strategies that helped him build a $1,000,000+ personal brand—by being authentic, consistent, and strategic.From mastering the art of storytelling to building authority across platforms, Chris breaks down actionable steps to transform your passion into profit and build a million dollar personal brand. You'll learn how to separate yourself from the rest, establish trust at scale, and how you can leverage digital tools to accelerate your brand growth.We also dig into common pitfalls that hold most creators back and how Chris overcame them to build a brand that's not just about followers, but real impact and revenue.Don't forget to like and subscribe for more episodes like this!Connect with Chris DoInstagram: https://www.instagram.com/thechrisdoMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Why Storytelling is Important(01:09) Building the Perfect Team(04:54) The Different Types of Branding(08:23) Personal Branding vs. Corporate Branding(11:11) How To Build an Authentic Personal Brand(15:03) Successful Personal Brands Today(17:32) Longevity in Personal Branding(21:42) Personal Development's Role in Business Success(24:42) Finding Identity in Design(29:42) Choosing the Right Coach(35:41) Scaling Authority Across Platforms(37:43) Building Digital Products(44:55) Micro Products for Accessible Learning(46:00) AI's Role in Sales (52:32) Chris Do's Monetization Strategies(55:16) How To Build a Community Support the show
An Australian mining CEO took a top spot at CHOGM's business plenary to talk about how his company is going 'real carbon zero' by 2030
Yvan's LinkedIn: https://www.linkedin.com/in/yvanlamoureux/My PatientACE recruitment company: https://patientace.com/CRIO: http://www.clinicalresearch.ioInato: https://go.inato.com/3VnSro6Join me at my conference! http://www.saveoursites.comText Me: (949) 415-6256My podcast is Random Musings From The Clinical Trials GuruListen on Spotify: https://open.spotify.com/show/7JF6FNvoLnBpfIrLNCcg7aGET THE BOOK! https://www.amazon.com/Comprehensive-Guide-Clinical-Research-Practical/dp/1090349521/ref=sr_1_1?keywords=Dan+Sfera&qid=1691974540&s=audible&sr=1-1-catcorrText "guru" to 855-942-5288 to join VIP list!My blog: http://www.TheClinicalTrialsGuru.comMy CRO and Site Network: http://www.DSCScro.comMy CRA Academy: http://www.TheCRAacademy.comMy CRC Academy: http://www.TheCRCacademy.comLatinos In Clinical Research: http://www.LatinosinClinicalResearch.comThe University Of Clinical Research: https://www.theuniversityofclinicalresearch.com/My TikTok: DanSfera
In Part II of our mini-series 'How to Shape a Legacy', we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell when we feel like shedding light. In part 1, Senior Writer, Rich Procter, unpacks legacy as many things: a gift, a call to action, a glimmer of hope, a path…But in the end, a great legacy teaches us that life is not about being rewarded for good behavior; it's about doing the right thing, despite one's personal gain. And all of that is possible, even for things as seemingly mechanical as corporations. Christian is no stranger to the concept of legacy. He's worked on many corporate archive teams for brands like Ford, Coca-Cola, Caterpillar, and Johnnie Walker, helping the best of them define the best in themselves. Whether you're an iconic brand that has an archive or a brand new company that's dreaming of one, a legacy is possible! But as Christian and Maya discuss, no matter who you are, your legacy is only as good as the people responsible for passing it on. To learn more about Christian, visit: https://bit.ly/3HAMyfE To learn more about BRC: www.brcweb.com Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide. Learn more: www.worldxo.org
Dan Csont, Chief Marketing Officer of Corpay, joins AMA's Bennie F. Johnson to talk about the strategy of branding, executive partnerships, and the importance of understanding the business of the company.
Dr. James R. Gregory is the founder of NYLAQ Advisors. He is also chairman emeritus of Tenet Partners, a global brand innovation and marketing firm based in New York, NY. One of the key secrets to his success was his passion for writing. Over the next four decades, he wrote a series of business books that helped build not only our business brand but also my personal reputation. Some of the titles he crafted include “Marketing Corporate Image,” “Leveraging the Corporate Brand,” “Branding Across Borders,” “The Best of Branding,” and “Powerhouse, the Secrets of Corporate Branding.” After successfully exiting the business, he embarked on a new journey – writing fiction. He quickly discovered that his favorite genre was short reads in the form of novellas. Drawing upon extensive business experiences, personal life, and current events, he crafts stories that can be enjoyed in just one sitting, whether it's an evening at home or a cross-country flight.Zephyr's War: https://www.amazon.com/Zephyrs-War-Targeted-Foremost-Capitalist/dp/1636983650/ref=sr_1_1?crid=2QADCGC4ET0RR&dib=eyJ2IjoiMSJ9.DhhOxtjQqKPVyYWN1zuURUqrfHtxU9rAmpYSLqLsJjw8jz1nI5eARzYPTuchFGbRGP0CkraOEu5A_k28MdsSq-Vv1luCoriDMVlDDKxc3rKeA2o7CSBEpHQUCXOfqY8sYyJJilt63fHNEDWJwLX1XRVx5NlXdEQ3ZbBdyMOY0215ZF3LTSGNoMc602KRR8BINnd8DTrFd7_0YXJnrpleaf4vtkgiGI3Bamx8o8vILgc.0G8ELwoDzPzU37Sl21yTTSC8J97eGuSwosL_iNsdMTo&dib_tag=se&keywords=zephyr%27s+War+book&qid=1726515182&sprefix=zephyr%27s+war+boo%2Caps%2C167&sr=8-1Eleanor Oliphant Is Completely Fine: https://www.amazon.com/Eleanor-Oliphant-Completely-Fine-Novel-ebook/dp/B01KGZVTOE/ref=sr_1_1?crid=NMMJPYP2H9XI&dib=eyJ2IjoiMSJ9.pZAhWmzAkhQtMdAkYCeYfNUwNrlmdJYdJRDqdFfoEtSkLtYi4aOCGvt2ApEqKao0ytbDy-brIF9bgMZQDwqBr9nSGYMt-oU2MUzN4WrTQPKUNfs51h_Xh7VsW5QFCJVhiWFQR6KH9Dp8oofU2RGmkn4d6SdBa81kkPStLwJExZv4zUJHHUH-Awjxux_ZYLCh5pZX16H17Ts3vudsq96WeKGIlmsKxXuJ_sHTY4Abc6g.W8CQ8lAOYds8qtJ1H1MuwyYzNpw7SBt8YSquz7WKlVY&dib_tag=se&keywords=Eleanor+is+completely+fine+-+Gail+Honeyman&qid=1726514987&sprefix=eleanor+is+completely+fine+-+gail+honeyman+%2Caps%2C153&sr=8-1Killer App Pre-Order: https://www.amazon.com/Killer-App-Artificial-Intelligence-Godsend/dp/1636984606/ref=sr_1_1?crid=3C9239LNBFTF9&dib=eyJ2IjoiMSJ9._jZYK60AuW7LfvVC0NgYFA.c3uTiwpvyXA2gMtkimFmYcuMRaH3tzQR2RzbXXCpYKM&dib_tag=se&keywords=Killer+app+book+james+R+Gregory&qid=1726515232&sprefix=killer+app+book+james+r+gregor%2Caps%2C208&sr=8-1
On the inaugural day of the 7th Sharjah Investment Forum (SIF) 2024, Emmy winner, Founder and CEO of The Futur, Chris Do, captivated attendees with his insights on harnessing artificial intelligence (AI) to enhance both corporate and personal brands. Speaking on the topic of ‘Intelligent Identities: AI in Corporate Branding,' Do urged the audience to view AI not as a threat but as a powerful tool for amplification. Chris Do speaks with Rania Saadi about his take on leveraging AI into everyday life and business. Listen to #Pulse95Radio in the UAE by tuning in on your radio (95.00 FM) or online on our website: www.pulse95radio.com ************************ Follow us on Social. www.facebook.com/pulse95radio www.twitter.com/pulse95radio www.instagram.com/pulse95radio
MAW Talkshow ke-47 juga dikemas dalam bentuk podcast. Pembahasan kali ini mengenai Corporate Branding VS Personal Branding PR.
Legacy. It may seem like just a simple word, but it carries immense weight. It's the kind of term that makes you pause, take a deep breath, and ponder your lasting impact on others, your community, and the world at large. It can feel overwhelming, but don't worry—we're here to break it down! Welcome to "How to Shape a Legacy," a new Masters of Storytelling miniseries, where we break down what legacy truly means and how you can create one that endures. In part one, Maya talks to one of BRC's very own master storytellers, Senior Writer Rich Procter. The two explore what legacy means, explore its facets, and discuss the unique role storytellers can play in crafting a legacy that matters. To learn more about R Lee Procter's book, "Sugarball: A Novel of Negro League Baseball", visit: https://bit.ly/3Z0VCWA To learn more about BRC: www.brcweb.com Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide. Learn more: www.worldxo.org
Jim has served on numerous for-profit and non-profit boards. He currently serves on the Board of Trustees of the Virginia Commonwealth University Foundation, as chairman of The Grant Committee, and as a member of the Executive Council. In addition, he is a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and past committee chairman of the Improving Financial Reporting committee of the Marketing Accountability Standards Board (MASB). Jim has written five books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding. His latest book is an international bestseller, Powerhouse – The Secrets of Corporate Branding. He recently wrote four fictional books, Small Fortunes, Stones in a Glass House, Fortune Teller, and Zephyr's War. Make sure to connect with James Gregory on his website: https://jamesrgregory-books.com/ You can listen to the podcast on Apple Podcast, Spotify, Google Podcast, or visit my website www.drkatherinehayes.com
MILANO (ITALPRESS) - Si è svolto all'Università Cattolica del Sacro Cuore l'evento “Corporate branding: solo unaquestione di immagine?”, organizzato da ALMED - Alta Scuola in Media, Comunicazione e Spettacolo, e che ha visto la partecipazione di manager dal profilo internazionale. Al convegno di Milano hanno infatti partecipato Médard Schoenmaeckers, Head of Corporate AffairsBoehringer Ingelheim, e Pier Donato Vercellone, Chief Communications Officer AC Milan. L'obiettivo dell'evento è stato quello di proporre una visione approfondita delle due realtà, evidenziando come le due aziende, così diverse per pubblico e scopo, abbiano effettivamente molti elementi in comune dal punto di vista della brand equity construction. I relatori sono intervenuti durante un executive talk che ha visto la partecipazione di molti studenti, provenienti da più corsi di laurea e specializzazionexh7/fsc/gtr
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez00:11 - 00:29 Welcome to Peppershock Media's Marketing Expedition Podcast00:30 - 02:11 Allyns' Background02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency08:16 - 10:02 Welcome to the show, Allyns!10:03 - 12:01 Transformative Purpose in HR12:02 - 17:08 Identifying Signal Strengths in Organizations17:09 - 21:41 Performance Management and Communication Styles21:42 - 29:09 Employee Feedback and Retention29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 30:01 - 35:41 Predictive Analytics for Turnover35:42 - 41:17 Implementing a Four-Day Workweek41:18 - 44:13 Employee Motivation and Role Elevation44:14 - 48:36 HR Trends and Public Conversations48:37 - 51:06 Encouraging Interest in HR51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)52:56 – 53:42 Join The Marketing Expedition Community today!#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency
Feeling trapped with your brand? Looking to raise it up? Join us as Jeff sits down with Kathryn Nizzi, Chief Marketing Officer at Elite Real Estate Systems as they dive into the strategic rebranding process. You will gain insights into rebranding practicalities and its profound impact. This is an essential listen for those seeking to enhance their business identity. Learn how Elite Real Estate Systems forged a robust brand ethos and visual identity through a client-centric approach, innovative marketing, and community engagement in line with their evolving goals. Tune in for guidance on stepping up your branding game and propelling your business towards success! Find out more on the Team Building Podcast and Elite Real Estate Systems here: GrowWithERS.com https://www.eliterealestatesystems.com/growwithers To Download two free PDFs: Jeff's Business Plan and his Lead Generation Guide, Click Here - #ers #eliterealestate #realestate #realtors #realty #business #smallbusiness #teambuilding #teamculture This podcast is produced by Two Brothers Creative 2024.
Beyond the Buckets Rewind | Episode #153 | Kelly Oubre Sr. Taking a trip down memory lane today by rewinding some of my all-time favorite podcast episodes!
Die Aufnahme dieser Folge startete katastrophal. 10 Minuten lang habe ich mit Victoria Effer, Co-Lead bei Women@LinkedIn schon gesprochen, als ich mit Horror festgestellt habe, dass ich vergessen hatte, auf den Aufnahmeknopf zu drücken. So etwas ist mir noch nie passiert. Also, nützt nichts - alles noch mal von vorne: Ob es Employer Branding oder Personal Branding ist, muss man sich Case für Case anschauen und Corporate Influencers ist sowieso ein neuer Markt sagt Victoria. Mit der steigenden Nutzung von Social Media und ganz besonders Linkedin haben wir einen enormen Anstieg bei der Förderung von Persönlichkeiten und Unternehmen erlebt. Victoria führt uns durch die Schritte; von Festlegung der persönlichen Grundlagen, durch den Employer Branding Jungle. Unsere Diskussion umfasst die folgenden Highlights:Team und Engagement: Victoria leitet ein Netzwerk bei LinkedIn Dublin von etwa 600 Frauen. Sie engagiert sich stark in den Bereichen Personal Development und Women's Empowerment, sowohl beruflich als auch in ihrer Rolle als öffentliche Keynote Spenderin.Herausforderungen im Personal Branding: insbesondere die Angst, sichtbar zu sein und die eigene Stimme zu erheben ist besonders bei uns in Deutschland groß. Es ist wichtig, seine Kernthemen zu identifizieren und diese ohne Angst vor der Meinung anderer zu kommunizieren.Corporate Branding vs. Personal Branding: Corporate Branding konzentriert sich auf die Darstellung und Werte eines Unternehmens und muss klare Richtlinien und Strategien befolgen, um konsistente Botschaften zu gewährleisten. Das clashed manchmal mit Personal Branding, was individuell gestaltet wird und die einzigartigen Stärken und Persönlichkeitsmerkmale einer Person hervorhebt.Praktische Tipps für Personal Branding: Victoria gibt konkrete Tipps, wie man die ersten Schritte im Personal Branding angeht, darunter das Überwinden von Hindernissen und das Nutzen von Plattformen wie LinkedIn, um sichtbarer zu werden und professionell aufzutreten.Diese Episode ist vollgepackt mit praktischen Ratschlägen für jeden, der sein Personal Branding verbessern möchte. Es ist ein Muss für alle, die ihre Präsenz sowohl im beruflichen als auch im privaten Bereich stärken wollen.Der Podcast Influence By Design Podcast wird durch exklusives Sponsoring durch Tagger unterstützt. Hosted on Acast. See acast.com/privacy for more information.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips00:12 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 02:03 Chellie's Background02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance10:19 - 12:53 Welcome to the show, Chellie!12:54 - 16:16 Chellie's Books16:17 - 20:48 Building Personal Brand for Success20:49 - 23:31 Branding and Customer Satisfaction23:32 - 28:07 Personal Coaching28:08 - 29:31 Culture Building29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.30:18 - 37:25 Workplace Culture and Recognition37:26 - 39:00 Flexibility and Culture Shift39:01 - 42:15 Hybrid Workforce Models42:16 - 48:10 Mentors and Family Influence48:11 - 49:49 Visit: chelliephillips.com49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 50:40 - 51:27 Join The Marketing Expedition Community today!#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age's 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker00:12 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:16 Carolyn's Bio01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies07:28 - 08:10 Welcome to the show, Carolyn!08:11 - 12:11 Carolyn's Career Path12:12 - 13:14 Working with Top Brands13:15 - 19:00 Brand Building vs. Performance Marketing19:01 - 22:16 The Importance of Brand Recognition22:17 - 23:02 Successful Brand Campaigns23:03 - 28:28 Client's Case Study28:29 - 34:59 A Unique Campaign turns Viral35:00 - 40:32 McAfee's Branded Podcast “Hackable?”40:33 - 42:10 The Importance of Educating Customers42:11 - 47:15 Memorable Marketing Projects47:16 - 50:04 Resources and Learning50:05 - 55:42 Involvement with the 4As and Industry Conferences55:43 - 56:24 Visit: Response Marketing - https://response.agency56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 56:57 – 57:40 Join The Marketing Expedition Community today!#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling
In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.KEY TAKEAWAYSEffective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.QUOTES"We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement.""Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative.""Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."Connect and learn more about Adam Stoczynski and Jason Heiss.Adam's LinkedIn: https://www.linkedin.com/in/adamstoczynski/Jason's LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
Navigating the challenges of small business ownership can be daunting, but in this episode, Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, provides a 25-year veteran's perspective. Learn effective strategies for driving leads and revenues, and gain insights into launching a small business successfully. Howard's wealth of experience, including launching businesses like Chelsea Piers Sports and Entertainment, ensures valuable takeaways for entrepreneurs. Subscribe for ongoing guidance on small business ownership and visit our website for exclusive content.
What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!#BizRizz Takeaways for Marketers Develop an Engaging Corporate Brand PersonaIn the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.Strategically Show Off Your #BizRizzA dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity. And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation. Align with Gen Z's Greater PurposeRegarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. The Future Is Friendly: Embracing the Power of Personality HiresBella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok. Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTokSubscribe to Office Slayers NewsletterConnect with Barbara Rozgonyi on LinkedIn #newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
Warum reinhören? Strategien für Vertriebserfolg: Erfahren Sie bewährte Methoden, um durch strategisches Branding Ihren Vertrieb zu stärken. Praktische Tipps für digitale Präsenz: Erfahren Sie, wie Sie Kunden langfristig binden und Ihre Online-Präsenz verbessern können. Relevante Einblicke: Verstehen Sie die Wichtigkeit einer durchdachten digitalen Branding-Strategie für Ihr Unternehmen und wie sie die Vertriebsperformance beeinflusst. In diesem Podcast von Mercuri International teilen David Kirchmann und Heinz-Georg Geissler, Director Customer Journey der Eberhard AG, Insiderwissen zum strategischen Corporate Branding über Social Media. Erfahren Sie, wie die Eberhard AG ihre Markenbotschaft erfolgreich über interne Ressourcen auf verschiedenen Plattformen vermittelt und Kundenbeziehungen stärkt. Holen Sie sich wertvolle Einblicke in die Welt des Corporate Brandings, inklusive praktischer Tipps zur Entwicklung von Markenidentitäten und deren Integration in Social-Media-Kanäle. Tauchen Sie ein und erfahren Sie, wie eine starke digitale Präsenz Ihr Kundenengagement nachhaltig verbessern kann. Für weitere Informationen zu Vertrieb und Sales Excellence kontaktieren Sie David Kirchmann über https://www.linkedin.com/in/david-kirchmann/ oder besuchen Sie uns für aktuelle Themen im Vertrieb auf https://mercuri.de. Hat Ihnen diese Episode gefallen? Wir freue uns über Ihre 5-Sterne-Bewertung und Ihr Abonnement des Vertriebs-Podcasts von Mercuri International. Schreiben Sie uns für detailliertes Feedback an: info@mercuri.de. Ihre Meinung hilft uns, den Podcast weiter zu verbessern und relevante Inhalte anzubieten.
Mortgage Marketing | Helping Mortgage Brokers Increase Their Impact and Income Online
On this week's episode of the Mortgage Mavericks podcast, we're shaking things up a bit. I had the fantastic opportunity to be interviewed by the amazing Joe Miller from the Income Protection Task Force during their Income Protection Awareness Week. I'm excited to share this episode with you. Many of you sent in incredible feedback, which I'm truly grateful for. For those who missed the live session, I'm bringing it straight to your ears through our podcast. I had the pleasure of being alongside the brilliant Hayley Clucas from Caspian, and together, we delved into the nuances of personal versus corporate branding, and debated the merits of free against paid marketing strategies. Trust me, this is an episode you'll definitely want to tune into.If you are NEW HERE check out the following Playlist - Marketing Foundations For Mortgage BrokersCheck Out My Solo Podcast
Seasoned and vibrant professional with almost 14 years of experience in the communication sector, Neha Bajaj, founded Scroll Mantra in 2014 with a vision to provide a holistic marketing strategy for upcoming and established brands. She graduated from Delhi University in Bachelor of Commerce and worked for almost eight years before taking the plunge to start her own agency. She started her career with an MNC in Delhi where she had a long stint of six years. Post that, she moved to head the northern region for a Bangalore based PR agency for two years. She has strong inclination towards achieving operational excellence, media intelligence, and designing strategic campaigns for brands to realize communication objectives. She has worked with many leading brands like PVR, Airbus, AITA, Huawei, Bentley, Lamborghini, Bugatti, Myntra.com, Jabong.com, Zivame.com, LAP, DKNY, MINISO, Marks & Spencer, Carlton London, ViewSonic, HCL, ASICS, Sunglass Hut, DKNY, Claire's, Mothercare, Allen Solly, Van Heusen, Louis Phillippe, bluO, W for Woman, AHS, Asian Roots Spa, Sportsfit and more. Her areas of focus include designing creative brand campaigns, team leadership, counselling and mentorship to deliver desired results. In her career of 14 years she has headed marketing communications for national and global companies and has a strong expertise in sectors across Entertainment, Consumer Lifestyle, Legal, Infrastructure, FMCG, Hospitality, F&B, Personalities, Corporate and Finance. She always strives for new opportunities to achieve a high standard in whatever is undertaken and has successfully built a complete marketing communication agency catering to verticals like Public Relations, Digital Media Marketing, and Social Media Marketing apart from Graphic Designing and Corporate Branding.
Rabea Laakmann ist Head of Corporate Branding & Communications Strategy bei Henkel. Das 1876 von Fritz Henkel gegründete Unternehmen ist seither stark gewachsen, beschäftigt heute weltweit mehr als 50.000 Mitarbeiter, und erwirtschaftete 2022 einen Jahresumsatz von 22,4 Mrd. Euro. Vereint unter dem Purpose „Pioneers at heart for the good of generations“ ist das Geschäft von Henkel in die Bereiche Adhesive Technologies und Consumer Brands unterteilt. Das Produktportfolio des Unternehmens umfasst so weltbekannte Marken wie Persil, Loctite und Schwarzkopf. Meine Interviewpartnerin wurde auf den Philippinen geboren und verbrachte dort ihre frühe Kindheit, aber abgesehen davon und einem Highschool-Austauschjahr in Michigan, USA, verbrachte sie die meisten ihrer prägenden Jahre in Nordrhein-Westfalen. Nach einem BA in Geschichte und Politikwissenschaft an der Universität Bonn, einem Auslandssemester an der Université Paris 1 Panthéon-Sorbonne und einem MA in Geschichte an der Universität zu Köln (ein berufsbegleitender Bachelor of Science in Betriebswirtschaftslehre kam später hinzu!), begann sie 2013 als Trainee in der Unternehmenskommunikation von Henkel. Nach Stationen in Shanghai und Singapur kehrte sie 2016 in die Zentrale nach Düsseldorf zurück und trat nach mehreren weiteren Beförderungen 2020 ihre jetzige Position an. Wir sprechen über nachhaltige Innovationen, die gesellschaftliche Verantwortung von Unternehmen, die Bedeutung von inklusiven Entwicklungsprozessen und unternehmensinterner Designkompetenz, und den Weg von der „Markenpolizei“ zum strategischen Partner.
Capturing Brilliance: Unveiling the Power of Photography in Branding For Your Life And Business!
A Powerful First Impression Can Change Your Life I'm Peter Szpakowski, and welcome to the 'Shutter Speed' Where a powerful first impression can change your life. I have been a branding specialist for over 15 years. For those 15 years, I have been a professional photographer and videographer. I travel around the country taking professional headshots, professional event photography, and professional video of individuals and businesses that promote business and careers. This podcast focuses on a business owner, entrepreneur, or even someone looking to enhance their career, life, and place in this world through branding. For most of us today, the first impression people have of you is through an image or video. And that will determine if there will even be another interaction after that first impression. This podcast is tailor-made for you. In each episode, we'll uncover the strategies and techniques behind building a strong and influential brand that resonates with your target audience. Branding is more than just a logo or a tagline. It's the essence of your business or personal brand, the emotional connection you create with your customers or employers.
Frank Wagner startete nach seinem Grafikdesign-Studium seine Karriere als Art Direktor bei h, t, p, design in München, verließ nach zwei Jahren die Stadt an der Isar in Richtung Hamburg zu Scholz & Friends Design, um danach wieder nach München zurückzukehren. Nach kurzer freiberuflicher Tätigkeit gründete er, gemeinsam mit Annette Häftlinger, das Grafikdesign-Studio häfelinger+wagner design. Im Jahr 2012 trennten sich die Wege der beiden Gründer und Frank Wagner führte die mittlerweile als Designagentur positinierte Agentur unter dem Namen hw.design (www.hwdesign.de) weiter. hw.design betreut Unternehmenskunden von Start-ups bis DAX40 in Fragen des Corporate Branding und der Corporate Communication und zählt mit über 500 renommierten Design-Awards zu den herausragenden Designagenturen im DACH-Raum. Frank Wagner ist Autor des Buches "The Value of Design" das 2015 im Hermann Schmidt Verlag veröffentlicht wurde. Seit 2016 ist er, gemeinsam mit der Kreativdirektorin Veronika Kinczli, Herausgeber des internationalen Designmagazin "nomad" (www.the-nomad-magazine.com), dessen Print-Ausgabe in mittlerweile rund 30 Ländern vertrieben wird. Frank Wagner ist Mitglied in der Typografische Gesellschaft, München, bei iF Design, Hannover, dem DDC (Deutscher Designer Club) sowie dem Type Directors Club, New York.
Change Your Mind- Change Your Life! Your Complete Guide to Success After Covid-19 w/ Robert Paisola
FULL TRANSCRIPT https://otter.ai/u/D3b9CgmRAnTuaVJKP8quxr-0Mc0?utm_source=copy_url S3 E11- In todays, episode, Robert Paisola, The CEO of Western Capital discusses MORTGAGE TAKEOVER FRAUD WITH Ray Lewis, Corporate Branding of JAVE TWIST with Steve Schuyler, and How to Protect your Company from Fraud! This broadcast is the property of Western Capital Media. About Steve Schuyler, CEO of https://java-twist.com/ Meet Steve Schuyler | Owner/Founder JavaTwist We had the good fortune of connecting with Steve Schuyler and we've shared our conversation below. Hi Steve, what was your thought process behind starting your own business?JavaTwist began as a seed in my brain while I was still running a small coffee shop. We would introduce new drinks to our customers all the time and I was selling the drink everyone knows which is an “Arnold Palmer”–Iced Tea and Lemonade. I ran out of iced tea one day and decided to try Cold Brewed coffee and Lemonade together and it was a hit. I looked for the drink on the market, but it did not exist. We started JavaTwist because I wanted to drink this product and had lots of friends and family asking me for it as well. Fast forward 4 years JavaTwist has 5 flavors on the market with more coming. We use clean ingredients and pair cold brewed coffee with fruit juice. It is shelf stable, brewed in Wisconsin, made in small batches, and has been shipped all over the US. Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?JavaTwist is a small startup company that pairs cold brewed coffee with fruit juice together. We are unique in the marketplace today giving the customer a truly unique experience with coffee. I started the company by bootstrapping it myself. I took a page out of the beer industry using small scale equipment to help me pasteurize and bottle the drinks to make them shelf stable. Covid was a tremendous challenge being able to give out samples when we did markets and events. Instead of giving small samples, I chose to give out whole bottles. It was costly, but it allowed me see reactions of my customers while getting the name out. If you had a friend visiting you, what are some of the local spots you'd want to take them around to?Depending on the time of year….I would take them to the Wisconsin State Fair. From food vendors to local merchants selling their wares, to all of the animals and agriculture, as well as all of the great musical concerts. Overall a great time and worth the visit. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?JavaTwist was founded with the notion of creating unique drinks that are different than the ordinary. That being said we have had so much help from the beginning like: setting up a LLC, design and logo help, brand awareness through micro-influencers, small local stores believing in the products, my family who has been so supportive, and great customers who have been so supportive as a small startup. Website: www.java-twist.com Instagram: https://www.instagram.com/javatwist/ Facebook: https://www.facebook.com/javatwistwi Image CreditsSteve Schuyler ABOUT ROBERT PAISOLA, CEO WESTERN CAPITAL see WWW.RobertPaisola.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/changeyourmindandlife/message
Speaking Podcast Social Media / Coaching My Other Podcasts + Donations https://bio.link/podcaster Store https://www.podpage.com/speaking-podcast/store/ Donations https://www.podpage.com/speaking-podcast/support/ ==================== Bio of Mary: Mary is an internationally recognised Personal Branding & Online Business Specialist. Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry. Mary has 20+ years of experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded a thought leader in the digital sector. Mary's point of difference is her Personal Branding technology, a SaaS platform that has the ability to define a person's s brand essence with precision that can be applied across all communication touchpoints. When you engage Mary, you access 39,000+ hours of experience, knowledge and wisdom in Personal Branding, client profiling, lead generation strategies, online program development, sales leadership, content development and digital acumen. Mary embraces technology and social media in a big way and her followers are growing daily. Mary is a heart centered, compassionate and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams. What we Discussed: - Voice Professionally Trained from age of 5 - Difference with a Corporate and a Personal Brand - Masculine and a Feminine Power System - Organic Vs Paid Lead generation - How she made her Magazine Successful from Linkedin - How to get more engagement on Linkedin - Have a team for Coaching and more How to Contact Mary: https://www.maryhendersoncoaching.com https://twitter.com/Mary__Henderson https://www.facebook.com/maryhendersoncoaching https://www.instagram.com/maryhendersoncoaching https://www.youtube.com/maryhenderson https://www.linkedin.com/in/maryhendersoncoaching =============== Speaking Podcast Social Media / Coaching My Other Podcasts + Donations https://bio.link/podcaster Facebook https://www.facebook.com/speakingpodcast/ Store https://www.podpage.com/speaking-podcast/store/ Donations https://www.podpage.com/speaking-podcast/support/ Send in a voice message: https://anchor.fm/roy-coughlan/message --- Send in a voice message: https://anchor.fm/roy-coughlan/message
Marcos Le Pera, que hoje ostenta uma vida calma e tranquila no interior, sempre trabalhou em agência de publicidade em São Paulo, onde tudo costuma andar em uma velocidade muito superior. Com o autêntico "pé no barro", atuou com grande distinção por mais de 10 anos atendendo grandes marcas do agronegócio e conhecendo na prática como o campo funciona de verdade. Para entender o que é branding é preciso entender que nós, consumidores, não compramos nada, mas sim adotamos marcas. O ápice de um branding bem feito é quando não existe esforço para vender, ou seja, sua marca é tão forte, que os consumidores compram sem nem pensar em outras possibilidades. E isso pode ser aplicado ao agro sim, por quê não? Aproveite! Receba as atualizações do podcast:https://www.agroresenha.com.br/newsletter Para assinar gratuitamente o podcast:Spotify: http://bit.ly/agro-resenha-spotify Deezer: http://bit.ly/agro-resenha-deezer Apple: http://bit.ly/agro-resenha-apple Google: http://bit.ly/agro-resenha-google Entre no nosso Canal do Telegram: https://t.me/agroresenha Entre em nosso Grupo de WhatsApp: https://bit.ly/arp-zap-01 Comunidade Agro de Sucesso: http://www.comunidadeagrodesucesso.com.br/See omnystudio.com/listener for privacy information.
When we talk about branding and the importance of branding for recruitment purposes I think many often confuse Corporate Branding with Personal Branding.In essence, Corporate branding is what you think of when we talk about fancy brochures or expensively produced videos with corporate logos and possibly green screens, etc.On the flipside, personal branding is authentic, bare bones content about one's self, their personal or professional career journey, days in the life, trials and tribulations, personal wins or offerings they can provide others, etc. This can be put out in video form, written form, audio form, however.What's more important to your recruitment success, personal branding or corporate branding? 100% it's the personal brand.It's the personal branding that people connect with the most. People want to work with those they can and do connect with.Personal branding on social media platforms like linkedin rapidly expedites that opportunity for connection and helps build following. So important when it comes to recruiting and building talent pipelines.Some highlights of what we covered:-Who has a personal brand?-Examples of how to build a personal brand-Who should be building a personal brand?-What to do first when building personal brand?...and so much more!
Big companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena. In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better. This is branding from the inside, out.
Jennifer Sey spent more than twenty years at Levis Strauss and Company, rising through the ranks to Chief Marketing Office and then Global Brand President. In 2020, she was in line to become CEO of the company when the Covid pandemic hit and she found herself working from home with four kids out out school. Soon, she became frustrated by school closures and puzzled about lockdown polices for kids in general. And she started speaking up about it. This did not sit well Levis and Jennifer was eventually forced out of the company — and offered a million dollar severance package in exchange for singing a non-disclosure agreement. But Jennifer was so committed to speaking out that she turned down the deal. In this interview, Jennifer and Meghan talk about how social media has blurred the lines between professional comportment and personal beliefs. They ask what it means when corporations take public political stances, how to tell a genuine expression of company values from virtue signaling, and whether corporate wokeness actually helps sell products. They also discuss Jennifer's career as an an elite gymnast and how her decision to come forward about abuses in USA gymnastics paved the way for her current activism around kids and covid policy. Guest Bio: Jennifer Sey spent close to 23 years at Levi Strauss & Company, holding a variety of leadership positions, including Global Brand President. She was first woman to hold that post. She is also a former elite gymnast and was the U.S. National all-around champion in 1986. In 2008, she released a memoir, Chalked Up, about her life in gymnastics and she is also the producer of the Emmy award-winning documentary Athlete A, about abuses within competitive gymnastics, including the sexual abuses of hundreds of young gymnasts committed by team doctor Larry Nassar.
Jeremy Reymer, CEO & Founder of DriverReach, chats with Natasha Hammack, Vice President of Corporate Branding and Communications with Wright Media, LLC. Remember you can submit any questions or comments, including those which may appear on upcoming Deeper Dive segments - at podcast@driverreach.com. And don't forget to rate and review Taking the Hire Road on whatever platform you listen!Follow Taking The Hire Road on Apple PodcastsFollow Taking The Hire Road on SpotifyMore FreightWaves Podcasts
CX Goalkeeper - Customer Experience, Business Transformation & Leadership
The CX Goalkeeper had a smart discussion with Ramon RayRamon Ray is an in-demand expert on small business success. He's a global keynote speaker, event host and emcee, entrepreneur, and best-selling author.Ramon inspires and educates thousands of business owners a year andworks with leading brands to help them reach small businesses.He's the founder of SmartHustle.com and Entrepreneur in Residence atOracle NetSuiteRamon's started four companies and sold two of them, his fourth book,"Celebrity CEO", is about building a community and personal brand.Ramon has been invited to testify at the United States Congress andspeak at the White House and has shared the stage with celebritybusiness thought leaders such as Seth Godin, Simon Sinek, GaryVaynerchuk, and others. He's interviewed all five Shark Tank Sharks,including Daymond John, Barbara Corcoran, Lori Greiner, Mark Cuban,and Robert Herjavec.Ramon has also interviewed President Obama and joined Ivanka Trump atthe Global Entrepreneurship Summit in India.Fun facts? - Graduate of the FBI Citizens Academy, plays piano andenjoys burnt pancakes with lots of syrupIn this episode you will learn:- Where to start in business: Focus on: “What problem I am solving?”, “whom am I solving for?”- Why personal branding is an asset- some suggestions from Ramon how to be better in business- Why being “on time” is too late!… and much moreHis book suggestion:The Like Switch; J. Schafer and Marvin KarlinsRamon's golden nugget:Ask for a smile before you ask for a sale (before you make money, make the relationship)How to contact Ramon:Instagram: https://www.instagram.com/ramonraysmarthustle/- DM to Ramon “BEST BOOKS” to get the link to the top books for small business owners- DM to Ramon “Celebrity CEO” to get some insights on his book “Celebrity CEO”https://www.facebook.com/ramonrayhttps://www.linkedin.com/in/ramonraysmallbiz/https://www.ramonray.com/https://smarthustle.com/Thank you, Ramon!Book mentioned in this episode:- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Marcus Sheridan- This Is Marketing: You Can't Be Seen Until You Learn to See, Seth Godin- Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide, John JantschPeople mentioned in this episode:Shep Hyken#customerexperience #leadership #cxgoalkeeper #podcast #businessgrowth #smarthustle #smallbusiness
Well, it's official. After 17 years of being called Facebook, the social networking parent company behind Facebook, Instagram, WhatsApp and Oculus has a new name. Facebook's corporate entity is now Meta. Facebook creator Mark Zuckerberg announced the change at the company's AR/VR-focused Connect event, sharing that the new title captured more of the company's core […]
How did they meet? Barbara and Leslie first met via Social Media Club Chicago around 2009. A social media and marketing enthusiast, Leslie is the Head of Experiential Marketing at Morningstar, a leading provider of independent investment research in North America, Europe, Australia, and Asia. Thanks to Leslie for this thoughtful and creative conversation! Interview Themes: What We Talked AboutFinding inspiration through technology -- the pandemic has accelerated the use of technology across industries and forced companies and brands to reimagine events and experiences. I love to think about new ways to create experiences to educate, engage with content, and connect people.Power of community -- now more than ever, we need our personal and professional connections/contacts. How do you find your "tribe" and people to keep you motivated and inspired, as well as a source to lean on during good and bad times?In the interview, Leslie talks about how team members contribute to success. She mentions Katryna Deligiannis, senior social media manager, Morningstar; McKenna Berken, social media community manager, Morningstar; and Shannon Lee, current AMA Chicago President; VP, Creative and Engagement, Studio North. Here's a look at the questions Leslie answers . . . How did Morningstar decide to host #MICUS, a hybrid event, with over 800 in-person attendees in September 2021?What defines “light” as a branding element through the company's culture?How is “Morningstar Onward” preparing and welcoming its people back to work?What's happening as Morningstar defines the future of work and elevates the experience to make work a destination?How does social media contribute to the employee experience – and position them as experts?Who gets more social media engagement – the Morningstar experts or the company?What you need to know about the evolution of the social media ecosystems. How can you authentically build your personal brand on social media? What's new with AMA Chicago?About our guest, Leslie Marshall . . . Leslie is responsible for the Morningstar brand and technology experience at Morningstar conferences and events around the world. A champion for social media within the organization, Leslie leads Morningstar's global social media strategy. Leslie and her team are the winners of two Cvent Excellence Awards and five Ozzie Awards.Leslie serves on the board of directors of the American Marketing Association – Chicago chapter as President-Elect. She is a frequent guest speaker on topics of marketing, technology and social media at events, confeThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com
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Dato Razlan Razali is living his childhood dream from running Sepang International Circuit (SIC) for over a decade, hosting F1 and MotoGP races and turning the loss-making facility into a sustainable business to turning his passion for motorcycling into being the Team Principal of the Petronas Yamaha Sepang Race Team which is taking MotoGP by storm the last two seasons and is on the verge of winning the Championship. Listen, learn and be inspired by his stories on how to build a successful Racetrack and how those learnings helped him to create a very successful MotoGP racing team. Key Highlights His career start, selling his first company, starting a concert company with his brother and his first job interview for the CEO role of Sepang International Circuit (SIC) which didn't go so well. Persistency paid off and he became the CEO of SIC in 2008, few weeks before the MotoGP race. Early days at SIC, he inherited a mess and had a culture shock, rolled up his sleeve and started to make changes. Starting to charge for everything in and around the track to generate new revenues. More professionalism and commercialization was the key. Turn SIC into a multi facet venue - “a ballroom under the sky”. Hosting Formula 1 at SIC stories, his first meeting with Bernie Ecclestone, again didn't go so well…… 2009 the first F1 race under his leadership, made changes, focus on what's best for SIC and Malaysia and disregarding F1 and the arrogance of F1 teams. Till the end, it was never a happy marriage with F1, race became jaded, nothing new and was eventually dropped. MotoGP was the opposite, Dorna's Carmelo Ezpeleta was open to all his ideas and wanted to do more, the growth and success of the race since then is proof. Very vocal when F1 race was dropped, “even given for free, Malaysia would not host F1 race”, Reuters headline worldwide. Revealing the fee SIC paid to F1 and the reasons why the Prime Minister of Malaysia asked him to get out. MotoGP success stories, how it all started, creating local heroes by starting a young rider search, academy and having wild card riders in Moto3 (125cc category). Created the first SIC Moto3 team in 2015, challenge taking riders from “Kapcai” racing on the streets of Malaysia to a full fledge racing machine in Europe (money, motivation and mindset). Lots of talented local riders in terms of skill but most lacking mental strength. First Season in MotoGP in 2019 – lady luck played a role – stories of how it all started – his childhood dream came true. Petronas played a key role in taking over a financially struggling MotoGP team. How he found “Fabio” (Quartararo) – stroke of luck and how he came out blazing from the start and winning “Rookie of the Year” award, first podium till leading standing now. His thoughts on winning the MotoGP Championship this year – original target was to just win the “first” race (which they did with the first & second race of the season). Superhumans – stories of his riders dealing with crashes. Valentino Rossi – the Doctor is joining the team in 2021 – the story behind it (and Fabio leaving to Yamaha Factory team). MotoGP “bubble”, how it's working, SOPs, rules, regulations and restrictions – importance of team talks. His prediction for the Championship with four races to go. His final thoughts on the future of Motorsports after Covid – difference between F1 and MotoGP. About Dato Razlan Razali is a dynamic and highly successful Senior Executive with extensive high-level successes across a wide variety of industries, including world-class event management. First-class leadership skills with excellent marketing and sponsorship development experience in both national and international arenas. Consistently aims for the highest standards on a personal and corporate level. Proven ability to generate innovative growth strategies for successful and profitable companies. Major Achievements Sepang International Circuit receives Training Support Excellence Award 2016 at the BSI Client Appreciation Night by BSI Services Malaysia Sdn Bhd. Sepang International Circuit was awarded Project Owner of the Year Award 2016 at Shell Bitumen Technical Conference & Customer Appreciation Dinner by Shell Malaysia. Sepang International Circuit was awarded the Global Branding Award 2016 in theGlobal Brands Icon in Motorsport by Global Brands Council. Sepang International Circuit receives Utusan Business Award 2015 in the category of Sports Entertainment Sector. Sepang International Circuit was awarded the Best Event Management Company for Excellence at the rAWr Awards 2015 by the Malaysia Convention and Exhibition Bureau (MyCeb) and the Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS). Sepang International Circuit received the Bronze Award in the Corporate Branding category at the Malaysia PR Awards 2014/2015. Sepang International Circuit was awarded for its excellence in the Industry Class in Meetings, Incentives, Conventions and Exhibitions (“MICE”) in the State of Selangor, Malaysia in 2014. Sepang International Circuit received OHSAS 18001:2007 certification in 2013. Sepang International Circuit received the Best Grand Prix Award in 2012 for Malaysia MotoGP by the International Road Racing Team Association (“IRTA”) Sepang International Circuit awarded Certificate of Excellence from TripAdvisor 2012. Sepang International Circuit received ISO 9001:2008 certification in 2011. Sepang International Circuit was awarded the coveted Facilities Improvement Plan Fund in 2010 by the Federation Internationale de L'Automobile (“FIA”). Masterminded the creation and development of Pineapple Concerts (a successful Malaysian events management company); led the organisation, promotion, marketingand sponsorship of large-scale sell out events, including huge concerts by major international artistes the Black Eyed Peas, Lionel Richie, Earth, Wind & Fire and Kanye West. Championed and led the first mobile e-tickets programme in Asia. Successfully raised USD6 million in capital investment for WAP Portal Sdn Bhd from a listed Malaysian company and a listed company from Singapore, convincing both companies to invest based purely on a concept presentation with no physical product, which clearly demonstrates high level influencing/negotiation skills. Consistently worked at Board Level as Director, Non-Executive Director and on the Audit and Remuneration Committees for a major mechanical and electrical service public listed company, Bintai Kinden Corporation Berhad. ----------------------------------------------- If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Virtual Sports Entrepreneurs University (SEU) too. The Sports Entrepreneurs University is a natural extension of the Podcast series. It's a deep dive into the world of Sports & Esports. Marcus will be sharing his 25 years of experience and learning as a Sports Entrepreneur and connecting the dots. It's a 6 weeks course with an opportunity to join an Affiliate Partnership program after. 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Holly Spaeth is the Director of Corporate Branding and Partnerships at Polaris Inc., a publicly-traded leader in powersports offering products including boats, off-road vehicles, commercial vehicles, motorcycles and more. Previously, Holly comes from the boutique agency space, where she served in leadership roles at several organizations. Some things we covered: A day in the life […]
A Personal Brand Strategy is a must for anyone who takes their career seriously. I love the quote from Jeff Bezos that says "Your brand is what people say about you when you leave the room." Now if you've listened to any of my podcasts or content, you know that I am always saying that you can't control what other people think. But you can control how you show up. You can control the information YOU put out in the world about you.To help me have this conversation, I've invited a branding expert; Julie Hamilton. She has 20+ years of branding experience, and she's someone I worked with at McDonald's. Julie has her own Branding Agency called INTENTION where she works with corporate brands to help them get crystal clear about what their brand stands for and how to communicate that brand story in a consistent way.Yes. Companies pay huge bucks to Agencies to help them do this. Why? Because it's important. People buy from brands they connect with and trust for a consistent experience. It's the same for you. You have a personal brand whether you're focused on it or not. Everything you do or don't do sends a message and leaves a mark about what it's like to work with you. So it makes sense that if you want to accelerate your growth and build a strong reputation about WHAT and HOW you deliver, it's time to get purposeful about the brand you're building.In this episode, Julie and I are going to apply the principles of Corporate Branding to your Personal Brand Strategy. Julie and I talk about why personal brand strategies are important, what can happen if you don't have one, how to lean into yours and the five questions to ask yourself to start building your personal brand strategy.Check out the details in the show notes @ thecareerreset.com/21