Cutting Through Tech

Wondering just how to create a concise and impactful pitch deck? In this episode I walk you through a five step template I come back to, every time I review someone's pitch deck. Now it's yours! Let me know how you get on - maxim@cuttingthroughtech.com Also, if you're enjoying the show, we would LOVE it if you could leave us a little review

This is a long episode, but worth every minute. Grab a cup of tea or coffee and join me and Doone Roisin as we talk through her remarkable journey. Doone Roisin is the founder and host of the popular podcast show, Female Startup Club, ranking in the Top 50 charts for Entrepreneurship. As a digital marketing expert, Doone has worked for global brands such as Snapchat, IMG and The Iconic – Australia's largest online retailer. As an entrepreneur, she has launched her own companies, including the renowned direct-to-consumer jewellery brand, Kincs, the Female Startup private network and her soon to be launched new venture; a non alcoholic wine company. Since 2020, she has interviewed over 200 successful businesswomen, in a mission to educate and elevate female entrepreneurs around the world. She is actively supporting the Malala Fund in an effort to fight for girls' rights around the world and provide every girl the access to 12 years of safe, free education. More from Doone and FSC: http://www.femalestartupclub.com/ (Female Startup Club) https://www.linkedin.com/in/dooneroisin (Linkedin) @dooneroisin on IG, Twitter, and TikTok

Today I talk with Philip Eliot, Operating Partner at Orchid Black, and someone who has tremendous experience in Venture Capital (20+ years!). I ask what makes startups and founders resilient though economic downturns, and what might be contributing to this abysmal statistic we keep hearing about: how female founded teams receive only 2.3% of venture capital out there. I'd love to hear your thoughts, too! What do you think? Is there a pipeline issue? How have you navigated entering the tech industry? Email me on maxim@cuttingthroughtech.com - I'd love to feature you on the show! Philip has been a venture capital investor for the last 20+ years, primarily in the enterprise software sector and more recently in the social impact sector as well (environmental sustainability, health, and economic mobility). After working as a strategy consultant at Dean and Company, with a focus on the telecommunications and utilities sectors, he began his venture capital career in 2000 at FBR Technology Venture Partners (FBRTVP). That was the height of the Internet bubble, and FBRTVP was one of the leading firms on the East Coast, ultimately producing a return of almost 10x to its investors. In 2018, he launched his own investment and advisory firm, Reflection Ventures, which focuses on early stage companies with positive social impact, in areas such as environmental sustainability, healthcare, and improving upward socio-economic mobility for lower-income Americans. He is currently an operating partner at Orchid Black where he has been advising cleantech and enterprise software companies. Philip holds an undergraduate degree in Physics from Harvard University. Learn more about Philip and Orchid Black here: https://www.orchid.black/ (Orchid Black) https://www.linkedin.com/company/orchidblack (Linkedin)

On this episode I'm joined by Mara Larson-Richard, co-CEO of Ada's List. We discuss her views on ethics and AI, the definition of a "woman in tech" and why it's often misunderstood, what female founders need more of, and finally, how to cultivate great networks. If you're interested in the Ada's List conference, you can get tickets here: https://adaslist.onlive.events/ (Ada's List Annual Conf 2021 (onlive.events)) and become a part of the community here: http://www.adaslist.co (http://www.adaslist.co) Mara Larson-Richard brings experience from politics, education and technology to her role in leading Ada's List. Mara started her career working for Hillary Clinton, founded and successfully exited her own business, and most recently founded and grew the International business for Civitas Learning, an AI company serving more than 400 educational institutions globally. Mara is a frequent speaker on AI, data and ethics, including providing testimony in the British Parliament at the Technology and Data Ethics Inquiry. Along with her work at Ada's List, Mara is currently attending the INSEAD GEMBA programme and is an active research contributor on the project lead by Northumbria University on using predictive analytics to improve student wellbeing as part of the Office for Students Mental Health Challenge Call. Mara lives in London where she loves pilates, unique experiences and spicy food. Find more of Mara: https://www.twitter.com/MaraRichard (https://www.twitter.com/MaraRichard) https://www.instagram.com/MaraLarsonRichard (https://www.instagram.com/MaraLarsonRichard) LinkedIn: https://www.linkedin.com/in/mararichard/ (Mara Larson-Richard) Follow Ada's List: https://www.twitter.com/adaslist (https://www.twitter.com/adaslist)  https://www.instagram.com/adas_list (https://www.instagram.com/adas_list) LinkedIn: https://www.linkedin.com/company/adas-list (Ada's List)

Today, I look back at coaching and mentoring students. While they face many a same startup challenge, their outlook on the journey can be inspiring for us all. Join the conversation on: maxim@cuttingthroughtech.com https://www.mennenia.com

If you are in business because you're looking to make a huge impact in the world, this episode is for you. I'm joined by Sofia Queiroz and Henry Wigan from Mustard Seed MAZE, a VC firm who believe social good and profitable businesses go hand in hand. Among others, their portfolio houses companies such as Olio, where Saasha and Tessa usher in the food sharing revolution and Beulah where founders Lavinia and Natasha empower survivors of human trafficking. We discuss What might be contributing to the lack of funding of women entrepreneurs How MSM have a pipeline and portfolio of 30% female founders What contributes to a great founder worth investing in The one thing their female founders have in common Learn more about MSM on their https://www.msm.vc/ (website), https://twitter.com/msmfund (twitter) and https://www.linkedin.com/company/mustard-seed-maze/ (linkedin). Connect with Henry on https://www.linkedin.com/in/henry-wigan-12a5a289/ (linkedin) and Sofia on https://www.linkedin.com/in/sofia-queiroz-528518b8/ (linkedin). Henry co-founded Mustard Seed, and is a Board Member of MAZE. He was formerly a Director and Portfolio Manager at BlackRock in London, having started his career at Goldman Sachs. Henry was the recipient of the GSGL academic scholarship for social entrepreneurship and holds a First Class Honours degree from London School of Economics in Economics and Economic History. Henry serves on the boards of Winnow, Goodclub, Outmind, Student Finance and Knok Healthcare. Sofia is part of the investment team at MSM. Sofia's main focus is to identify the great businesses of the future, build the impact case of the ventures we partner with and help them scale while growing their social and environmental outcomes. Previously a Financial Services Consultant at Deloitte. MSc in ESCP Europe, BSc in Management from Catolica Lisbon School of Business.

Sehaam is a Professional Certified Coach (PCC), founder of Better Conversations, and creator of the online course for leaders, CPD Certified Leaders Who Coach™. A seasoned entrepreneur and business owner, her coaching, consulting and teaching focuses drawing out the human in us to deepen our understanding of one another and strengthen our relationships. Because it's our ability to reach across the divide and build inviting bridges, emotional connections, that earn us permission to influence for good. Sehaam is also the host of https://betterconversations.co/podcast/ (Better Conversations Podcast,) giving her the privilege of exploring the minds of many diverse and wonderful humans, and holding disarmingly intimate conversations about conversations. Of Arab-English heritage, she is a single mum to 3 teenagers, a Fox Red Labrador and a long-haired ginger cat to match. Every morning is feeding time at the zoo. Find more of Sehaam here: https://betterconversations.co/ (Better Conversations) https://betterconversations.co/courses-programmes/ (Sehaam's courses and programs) https://betterconversations.co/podcast/ (Sehaam's Podcast)

Harvard Business Review and Crunchbase have reported that in 2020 only 2.3% of VC capital went to women owned businesses. (see here: https://hbr.org/2021/02/women-led-startups-received-just-2-3-of-vc-funding-in-2020 (Women-Led Startups Received Just 2.3% of VC Funding in 2020 (hbr.org))) This is outrageously low. In this episode I introduce our Investment Impact Series, a long time in the making, where I team up with fantastic people — angel investors, founders, VC firms — people with years of experience in this field to share their thoughts on why this is and what we could be doing differently. Learn more at https://www.cuttingthroughtech.com/lets-talk-about-the-2-3-percent (https://www.cuttingthroughtech.com/lets-talk-about-the-2-3-percent)

Many women I speak with have considered starting a tech company, when really, their unique value centers around their content. In this case, technology is just an efficient delivery vehicle. A few years ago, Eleanor found herself asking the same question as she continued to expand her growing coaching business. By honing in on what made her 7-figure business untouchable, she was able to set a very clear strategy that has skyrocketed her business even further. Listen as she walks us through it all in EP28 of Cutting Through Tech. Want to hear more from women's business and leadership expert, Eleanor? You can find her at: https://my.captivate.fm/eleanorbeaton.com (eleanorbeaton.com) https://my.captivate.fm/powerpresenceposition.com (powerpresenceposition.com) https://my.captivate.fm/incubatormastermind.com (incubatormastermind.com) Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030.  Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

You want to launch a tech business. You’re already familiar with popular methodologies, like The Lean Startup. You’re ready up for the race that is entrepreneurship. But now you encounter barriers, stopping you in your tracks and jeopardising your dream. Let’s look at how to beat those odds. Read the article at www.startupsmagazine.co.uk (https://startupsmagazine.co.uk/). Hit us up on Twitter (maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com).

Are you developing a product you’re looking to sell direct to consumer, at the hand of technology? Have you always wondered how to set up a product-based subscription business? Are you looking for serious inspiration from a serial entrepreneur who’s been there before? Today we have Marcia Kilgore on the show, founder of 5 successful global businesses, talking tech.  You can use MARCIASENTME to get extra £50 credit at beautypie.com (https://www.beautypie.com). Hit us up on Twitter (maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com).

Do you have a pitching event coming up? Have you written and re-written your slides countless times? Are you wondering how the successful founders structure their pitch? Stay tuned, because on this episode I give you 3 tips to tighten and polish up your winning pitch.  Hit us up on Twitter (maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com).

Are you convinced that the only next available option to you is to go out and fundraise? Do you find yourself routinely posting on forums and mailing lists, trying to find a CTO? Does the idea of bootstrapping your tech business seem impossible? Today we hear from Caroline Hughes, who successfully bootstrapped her business before raising a quarter million pounds in crowdfunding. Find Caroline on: www.lifetise.com (www.lifetise.com) www.twitter.com/caz_lifetise (www.twitter.com/caz_lifetise)

Are you working away on an app, investing TONS of cash, forecasting ALL this revenue down the line? Are you aware that Apple and Google can take as much as 30% from that? Epic Games recently filed a lawsuit AGAINST Apple for this exact reason. If you are working on monetising an app, you need to know all about the App Store pricing models. Get in touch through maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com).

As expected, Apple released their own chips, and of course all that's new in each of their software updates, from iOS, to the iPad, Watch, and Mac. But why is the transition to Apple Silicon so interesting? What does it mean for the direction of Apple and for you, if you're in the business of developing apps? Tune in to find out more. Want to get personalised advice? You can sign up for a free strategy session on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) .

Today’s episode is the first in a two part special all about WWDC, Apple’s yearly conference for developers. But what happens at WWDC actually does actually have quite the ripple effect into the rest of the industry, and perhaps your business too. Tune in to find out more about the event, and what to expect when it happens next week. Looking to create an app? Join me at my masterclass all about successful apps. https://successfulapps.mennenia.com/ (https://successfulapps.mennenia.com/) In one hour, you will learn which businesses can benefit from an app, the tried and tested way of creating great ones, what your next step should be. We'll also look at common pitfalls in the app development process and just how to avoid those. These are the things that women entrepreneurs have told me they wish they knew when they started.

In this episode I'm joined by Philippa Sturt, managing partner at Joelson Law and expert in the legal intricacies of startups. We discuss ways of funding your business, the effect of COVID on investment opportunities, and the UK’s Future Fund scheme. Philippa also shares some stories from clients that you will want hear, so you are better prepared when raising capital for your startup. Get in touch with Philippa: LinkedIn:  https://www.linkedin.com/in/philippa-sturt-a5b0402b/ (https://protect-eu.mimecast.com/s/GDb3CMwmPSg9nguJInyl) Email:  philippa.s@joelsonlaw.com (mailto:philippa.s@joelsonlaw.com) Website:  https://joelsonlaw.com (https://protect-eu.mimecast.com/s/pMd2CNLngtA9gAuROD7w) More about the Future Fund: https://joelsonlaw.com/insights/future-fund/ (https://protect-eu.mimecast.com/s/--nSCOMojsJwBJUPJW-O) https://www.gov.uk/guidance/future-fund (https://www.gov.uk/guidance/future-fund)

In today's episode we talk about finding that important co-founder in your startup. Most founders are desperate for a CTO. Why may that be a bad idea and what to do instead? What does a CTO even do? We look at all that and more. Want to get personalised advice? You can sign up for a free strategy session on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) .

In today's episode we’re talking about testing your app through beta programs. What is a beta program, and should you have one? Tune in to find out all about this and more, like, how to avoid becoming one of the 79% of apps that is abandoned after day one. Eh, not you, of course. Don't forget, you get a free strategy session on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) .

Today's episode is dedicated to the MVP. And in tech, it stands for Minimum Viable Product. I’ll walk you through what it really means and why it’s so important.  We’ll be covering a SIMPLE but POWERFUL exercise you can do to get to the core of your app, because you want to start breaking down the work. An app is a marathon not a sprint, but what does your first 5k run look like? Your first training session? I got you covered. If you are: At the stage that you’re seriously considering working with developers Preparing to raise investment/capital If you’re bootstrapping, at the stage you’re thinking of investing serious money into development yourself. listen up! I am currently offering a done-for-you get started kit on app development —  The App Lab (https://www.mennenia.com/labs/applab)  — where you get: A coaching consultation where we capture every extent of your idea and goals  A done-for-you roadmap and pitch outline If required, a testing and research strategy for you to validate your app Access to proven research tools and templates, so you can get answers and data straight away This is an opportunity for you to get a bespoke plan outlining exactly where to go next with your app. With it, you can communicate your vision and idea clearly to stakeholders, investors, and other developers, making your app a reality. If you have any questions or would like to learn more about The App Lab, let's chat! You can book some time here (https://letsmeet.io/maximcramer/strategy-session) . Want to know when we're running our next event? Register on mennenia.com/masterclass (https://www.mennenia.com/masterclass) . Find the full show notes over on our blog at https://www.cuttingthroughtech.com/s2e5 (https://www.cuttingthroughtech.com/s2e5) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com)

Today we talk about the experience of using a successful app, and how design plays a crucial role in that. If you want to AVOID your app becoming one of the 90% that fail on launch, you need tune in. Good design is a make or break thing for a mobile app. And too often people think design is just about things looking nice. And sure pretty things are cool, but they feel optional right? Compared to functionality at least. Weeellll, there's more to it than that. In this episode we’ll be looking at the different types of design, what they do for an app, and why they are crucial. I’ll also cover strategies for developing a good design. And lastly, how design differs on a mobile platform. If you are committed to creating an app that dominates the mobile market, join me on May 1st as I host a free, 2-hour masterclass on "How To Create Successful Apps". You will learn the 3 key stages every successful app goes through and exactly where to start to make your app idea, real.  Sign up on https://successfulapps.mennenia.com (https://successfulapps.mennenia.com/) Find the full show notes over on our blog at https://www.cuttingthroughtech.com/s2e4 (https://www.cuttingthroughtech.com/s2e4) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

If you are a badass business woman, and you are looking to make moves in the mobile market, this is the stuff you need to know. Normally I say, no technical lingo required to listen in on this show, but many founders I’ve spoken to who have been further in the process love this part, because concepts they've been surrounded with for months suddenly start to make sense. In today's episode we’ll be looking at the difference between Android and iOS, common structures and components of apps, and the associated complexity implications, and lastly how a simple decision your developer might make, can really impact your business, its team, and the timeline you operate on. If this gets you equal parts excited and curious, join me in my upcoming webinar: How To Create Successful Apps, From Dream To Reality To Riches. This is for women entrepreneurs who are ready to dominate the mobile market and want to learn HOW. During an hour long webinar on May 1st, I will share in-depth examples and processes you need to gear up for app development. Sign up on https://successfulapps.mennenia.com (https://successfulapps.mennenia.com/) Find the full show notes over on our blog at https://www.cuttingthroughtech.com/s2e3 (https://www.cuttingthroughtech.com/s2e3) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) You can follow us on Instagram for weekly mobile insights, on https://www.instagram.com/mennenia/ (https://www.instagram.com/mennenia/) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

You have done your homework. You are sure you want to make an app, and that is the right platform. You have a good idea who your target customer is. You have a business model in mind. Now what? HOW do you actually make it happen? In today's episode I walk you through the three key phases every successful app goes through, from validation which you may already find yourself in, all through to launching with a bang. If this gets you excited and fired up, join me in my upcoming webinar: How To Create Successful Apps, From Dream To Reality To Riches. This is for women entrepreneurs who are ready to dominate the mobile market. During an hour long webinar on May 1st, I will share in-depth examples and processes you need to gear up for app development. Sign up on https://successfulapps.mennenia.com (https://successfulapps.mennenia.com) Find the full show notes over on our blog at https://www.cuttingthroughtech.com/s2e2 (https://www.cuttingthroughtech.com/s2e2) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) You can follow us on Instagram for weekly mobile insights, on https://www.instagram.com/mennenia/ (https://www.instagram.com/mennenia/) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Let's face it. You have an app idea. I haven't met a person who doesn't. But, now what? Is mobile really the right platform for your idea, and what are the mistakes you want to avoid? In today's episode I walk you through the grand opportunity that is the mobile market. While there are billions in revenue made each year however, there are a few key points to keep in mind. There's nothing worse than an app for an app's sake. Find the full show notes over on our blog at https://www.cuttingthroughtech.com/s2e1 (https://www.cuttingthroughtech.com/s2e1) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) You can follow us on Instagram for weekly mobile insights, on https://www.instagram.com/mennenia/ (https://www.instagram.com/mennenia/) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

YAY! Season Two is coming SOON! Like, next week! I've brought my A-game to provide you with everything you NEED to know if you're considering building an app. This is some of the best content you can get your hands on. Tune in if you've been itching to learn more about:

Today I share my approach to keeping calm and continuing on in trying times. I've had some experience struggling with having to stay home whilst wanting to give into my strong ambitious to make a difference. How do you keep yourself and your business going when life gets tricky? Tune in to this episode. Stay safe and take care. If you'd like to have a chat, as I mention, my virtual door is always open. You can book time here (https://sxetg1fl.pages.infusionsoft.net) . If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com)

Amy asks: how do I leverage insights from different platforms that I post on? In today's episode we discuss analytics, funnels, and how to make sense of data. If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

When asked what to look out for when building a learning platform, we take it in a different direction by reconsidering what needs to be a tech feature and what might you just be able to do with... content!  If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Eleanor asks: how to not miss out on traffic opportunities. Today we discuss simple tactics to implement and key mistakes to avoid when optimising your website for incoming traffic.  If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode8 (https://www.cuttingthroughtech.com/episode7) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) Too often I've spoken with brilliant business owners who find themselves locked out of their own website. Usually this starts all the way back with the question: I need a website. How can I get one built? Throughout this season you may have been wondering whether that is considered a technical asset. And whether or not to lean on famous platforms like Wordpress, Squarespace, and Shopify. In this episode, we get detailed about hosting, platforms, and what's considered building something from scratch and what isn't. My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode7 (https://www.cuttingthroughtech.com/episode7) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) Putting together a team is always big undertaking, but sometimes with engineering it can seem even more so. With lots of different skills, from front-end to full-stack, who do you hire? Tune in to hear the breakdown between the various developer roles, but also to find out what other skills would be great additions to a successful product team.  My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode6 (https://www.cuttingthroughtech.com/episode6) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) Moving and learning quickly is a key skill for success of any kind, but it holds especially true in the world of technology. Where any move can be both costly and time intensive, getting into the habit of frequently running experiments is vital. However, sometimes it can be hard to break down a larger goal or strategy to the individual “tests”, and the same the other way around. How does a test contribute to the larger vision? I discuss this in today’s episode. My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode5 (https://www.cuttingthroughtech.com/episode5) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) As customers become users — and there is a difference — it's important to consider the common "flows" they complete. A flow is essentially a sequence of steps they must complete to achieve a certain outcome. Tune in to learn what these flows are, which are vital to test, and how you can easily sketch out concepts to user test them. My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode4 (https://www.cuttingthroughtech.com/episode4) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) In this episode of Cutting Through Tech we discuss a powerful tool you have at your disposal, and that is choosing to validate your internal assumptions around your new offering. Whilst daunting at first, regular contact with your (would-be) customers is the key difference between a successful project and a failed product. Tune in to learn more about the various ways you can learn from your future users.  My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode1 (https://www.cuttingthroughtech.com/episode1) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) This episode is the introduction to the Cutting Through Tech podcast series. We discuss the most common mistake entrepreneurs make when looking to develop an app, website, or other technical asset, and what to do instead. We also look into why it helps you, a CEO, to develop technical prowess, without necessarily getting down to the nitty gritty coding parts. My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode2 (https://www.cuttingthroughtech.com/episode2) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) In this episode of Cutting Through Tech we talk about getting clear on why building certain technical assets are important for your business. Just like any other project, you want to put a new proposal to the test, and get extremely clear on the parameters in which to implement it into your strategy. I also go through a few example business models that would have very different view points on what technology they would want to adopt or create. Even though businesses might, on the outside, have a lot in common, their models could result in very different product briefs.  As mentioned, my goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/episode3 (https://www.cuttingthroughtech.com/episode3) If you have any questions at all, you can always email me on maxim@cuttingthroughtech.com (mailto:maxim@cuttingthroughtech.com) In this episode of Cutting Through Tech we talk about the heart of any good product, service, or offering: customers. You want to work towards creating tailored-made products that hit the market place with confidence. Whilst it’s important to know why you’re investing in a project and what you expect to get out of it, what shape the product eventually takes on is largely determined by your target audience and their needs. My goal for you is to get a clearer picture of how technology can fit in your business. For our podcast listeners, we offer complimentary strategy sessions, which you are able to book here (https://mennenia.squarespace.com/book-a-call) . They take around 15 to 30 minutes and can help you dream big, get an idea of what might be holding you back currently, and what’s possible for your business.

Welcome to Cutting Through Tech — the podcast all about technical strategy for women leaders today. If words like Agile, APIs, and Artificial Intelligence have always, in equal measure, piqued your interest and put you off, we've got you covered.  The show is launching in full on January 21, 2020. In the meantime, you can find us at www.cuttingthroughtech.com, or get in touch via maxim@cuttingthroughtech.com. This show is brought to you by MENNENIA. We're a boutique consultancy, working with women leaders in bringing their technical ideas to life, boosting your business along the way. Produced by James Worrall.