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This one is personal. I'm talking about the thing nobody warns you about when you decide to grow your business slowly and intentionally, the inner battle, the isolation, the comparison that creeps in even when you know better. If you have ever felt behind, wondered if you are doing it wrong, or struggled to hold onto what actually matters in the middle of building something real, this episode is for you. Come sit with me for a few minutes. xoxo, Chelsi Jo . . . . . Systemize to Scale — Build Your Life + Business Operating System Apply Now
S6:E49 Yes, you can charge premium pricing - but only if your customers feel the difference. In this episode, Dr. LL sits down with Vance Morris, founder of Deliver Service Now and former Disney leader, to explore how businesses can design experiences that justify higher prices and build stronger trust. If people don't trust you, they hesitate. If they don't remember you, they don't refer you. If they can't explain why you're different, your value gets misread. Vance breaks down how Disney-inspired systems, origin stories, waiting-period engagement, and small customer journey details can turn ordinary services into memorable experiences. Core Problems Premium pricing without premium cues Customer journey friction Weak differentiation in commoditized markets Business owners undervaluing their own service Lack of systems for consistent customer experience Practical Takeaways Build "tellable" moments into your customer journey Use experience design to create perceived value Communicate price increases clearly and strategically Map the journey from the customer's point of view Systemize the experience so service quality is repeatable Who This Episode Is For Entrepreneurs, service providers, operators, and founders trying to escape commodity pricing. Invisible brands don't make money. But misunderstood value gets underpriced. STEERus helps businesses clarify their signal so customers understand why they are worth choosing. Subscribe, share, and follow Small Business Stories for grounded conversations on entrepreneurship, visibility, trust, and growth. ✅ Subscribe for weekly conversations on entrepreneurship
S6:E49 Yes, you can charge premium pricing - but only if your customers feel the difference. In this episode, Dr. LL sits down with Vance Morris, founder of Deliver Service Now and former Disney leader, to explore how businesses can design experiences that justify higher prices and build stronger trust. If people don't trust you, they hesitate. If they don't remember you, they don't refer you. If they can't explain why you're different, your value gets misread. Vance breaks down how Disney-inspired systems, origin stories, waiting-period engagement, and small customer journey details can turn ordinary services into memorable experiences. Core Problems Premium pricing without premium cues Customer journey friction Weak differentiation in commoditized markets Business owners undervaluing their own service Lack of systems for consistent customer experience Practical Takeaways Build "tellable" moments into your customer journey Use experience design to create perceived value Communicate price increases clearly and strategically Map the journey from the customer's point of view Systemize the experience so service quality is repeatable Who This Episode Is For Entrepreneurs, service providers, operators, and founders trying to escape commodity pricing. Invisible brands don't make money. But misunderstood value gets underpriced. STEERus helps businesses clarify their signal so customers understand why they are worth choosing. Subscribe, share, and follow Small Business Stories for grounded conversations on entrepreneurship, visibility, trust, and growth. ✅ Subscribe for weekly conversations on entrepreneurship
The PESO Model® has six stages of maturity—and the data says 91% of communications teams are stuck in the bottom half of the ladder. In this episode, Gini walks through the six stages (Foundation, Pilot, Scale, Systemize, Real-Time, and Leadership), what each one looks like inside real brands like Oracle, McDonald's, Dove, Sephora, Netflix, and Liquid Death, and how to find out where your team actually sits. Not optimistically sits. Truly sits.
The culture is obsessed with speed, scale, lean teams, massive output, and automation, but faster output does not automatically mean better direction. In part two of this connected conversation, the focus shifts to the missing human layer underneath AI-powered growth and the belief that more content, more automation, and more velocity always lead to better outcomes. Using S³ Growth Streams™ as the operating lens, you will learn how to strategize before accelerating, synergize before scaling, and systemize before sprinting forever. More importantly, you will see how to separate signal from noise, align tools with real human capacity, and build repeatable rhythms that support growth without requiring constant sacrifice. This episode is not anti-AI, anti-hustle, or anti-ambition. It is anti-default sacrifice, anti-permanent sprint, and anti-output without awareness. It also challenges the obsession with flow state by introducing five operating states that support sustainable growth: capture, clarity, commitment, flow, and reflection. Because flow is not the whole game. Sometimes the most productive thing you can do is capture the signal, get clarity, commit to the right action, recover, reflect, and return to baseline before sprinting again. The goal is not to become more machine-like. The goal is to become more intentionally human while using machines wisely. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
If the thought of summer has been making you quietly anxious about your business momentum, this episode is going to be such a relief. I'm walking through the exact four-part summer system I use to keep my business running, stay consistent with what matters, and actually enjoy the slower pace without losing ground. Summer doesn't have to be the season your business falls apart. It can be the season you prove your system actually works. xoxo, Chelsi Jo . . . . Systemize to Scale — Build Your Life + Business Operating System Build the system that holds your business together no matter the season.
Letting go of control is the growth strategy no one talks about. Joanna Zhang, 2024 Stevie Award-winning founder of Operations Genius and pioneer of the fractional VA model, joins the Play Big Faster Podcast to break down how entrepreneurs stop the burnout cycle by delegating smarter. After a decade in financial planning, Joanna built a plug-and-play team system that lets founders exit the weeds and work in their genius zone. She shares how to outsource without losing your standards, build SOPs from scratch, manage energy over time, and lead with a service mindset that retains loyal team members. If you're a founder who has everything in your head and nothing in a system, this episode is your roadmap.
Who is Patrick?Patrick Van der Burght's journey began over 25 years ago, when he first discovered the transformative power of understanding human behaviour and research. Awed by how empowering and effective these insights were—without the need to lie or cheat—he quickly became passionate about sharing them. Today, as a sought-after keynote speaker, Patrick relishes witnessing audiences experience their own “aha” moments, just as he did decades ago. His mission is to help others unlock their potential by waking up to the profound impact of his teaching, sparking realization, growth, and change wherever he speaks.Key TakeawaysThe Secret Science Behind Getting a YES—Without Being Manipulative1/ Ever felt “icky” trying to get someone to say yes? Turns out, ethical persuasion isn't about tricking—it's about understanding human behavior. Patrick Van der Burght dropped some serious knowledge on this in his chat with Stuart Webb on “It's Not Rocket Science.”
There are moments in business where you realize… this is what it was all for. Not just the systems, not just the structure, but the transformation that happens when a woman finally steps into clarity, confidence, and calling. Today's conversation is one of those moments. Watching a student go from overwhelmed and figuring it out… to building something that not only supports her life but creates opportunities for others through her internship program. It's powerful, it's purposeful, and it's proof of what's possible when the right systems meet the right heart. This episode is going to stir something in you in the best way. xoxo, Chelsi Jo . . . . . Listen to Brittany's Podcast: Faith-Filled Food Freedom Connect with Brittany Braswell: https://www.brittanybraswellrd.com/ Join The Joy-Filled Eater Private Podcast: https://www.brittanybraswellrd.com/secret Explore Systemize to Scale: https://chelsijo.co/systemizetoscale
Everyone is talking about AI right now, and I'm not here to tell you to ignore it. I'm here to tell you the thing nobody else is saying: AI will never replace your main system, and if you don't have a foundation yet, AI is just going to help you do the wrong things faster. I'm sharing my honest take on when AI actually helps, how I use it in my own business, and exactly what needs to be in place before it becomes truly transformative. This one is going to cut through a lot of noise. xoxo, Chelsi Jo . . . . . Grow Your Biz Without Social — Free Online Summit I'm speaking on Day 5, May 8th on How to Organize Your Life and Business So Growth Doesn't Rely on You. All videos drop at 6:00 AM EST. Free to join — upgrade to VIP for $67 for lifetime access to all videos, VIP directory, and speaker upgrades.
What You'll Learn How to use AI to automate and streamline your business The SAD framework: Systemize, Automate, Delegate, Delete Why relationship-based businesses outperform cold lead generation Simple ways to start using tools like ChatGPT How to create consistent, predictable income in any business Key Takeaway The businesses that win today aren't working harder—they're working smarter by combining AI, systems, and relationships to scale faster and serve better. Connect with Amy Follow on Instagram: @AmyStockberger DM “marketing” to get her AI marketing system To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
If you have tried every chore chart, reward system, and screen time bribe and nothing has stuck, then this episode is going to completely reframe the way you think about kids and contribution. I'm sharing why external reward systems actually work against what we're trying to build, the difference between chores and family contributions, and the three-step system I use in my own home to set clear expectations that actually hold. This one comes straight from my Montessori background and years of coaching families — and it might be the most important parenting and systems episode I've done. Plus — my complete home management system is a free bonus right now when you apply to Systemize to Scale. xoxo, Chelsi Jo . . . . . Join Systemize to Scale + Home Management System Bonus My complete home management system is included as a free bonus when you apply right now.
When your processes are structured and your team knows what to do next, you gain time and improve performance.In this episode, Kenny Harper, Growth Coach at Growth Amplifiers, shares how to systemize your business, simplify operations, and multiply impact using scalable systems, repeatable processes, and a proven framework. You'll learn how to move from custom work to standardized workflows, shift from service provider to trusted advisor, improve client relationships, build a coaching culture, and scale your service-based business without losing control or quality. You'll also hear how Jody was featured on the Growth Amplifiers podcast, where deeper insights on building and scaling a successful firm are shared.Key takeaways:Shift from service provider to advisor. Focusing on transformation increases value and improves client retention.Build a coaching culture inside your team. Encouraging questions and solutions reduces bottlenecks.Put the right people in the right roles. Aligning strengths with responsibilities leads to better performance.Follow a clear system for scaling. From vision to diagnosis, each step builds consistency and growth.Co-create solutions with clients. Working together to choose the best path leads to better decisions.Tune in the full episode of ▶️How to Systemize Your Business and Multiply Impact with Kenny Harper.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Kenny Harper: “A clear, documented plan strengthens both execution and client alignment."-Jody Grunden: "Scale comes from systemizing most of your work while keeping flexibility where it matters."Kenny Harper is a Growth Coach at Growth Amplifiers, helping service-based business owners systemize their operations and scale without burnout. Drawing from his experience building and running a marketing agency, Kenny now guides leaders to simplify complexity and focus on what truly drives impact. Through his Amplified Growth System, he helps firms align vision, team, and execution to create consistent, scalable results. Website: https://kennyharper.rocks/ LI: https://www.linkedin.com/in/kennyharper/ FB: https://www.facebook.com/kenny.w.harper/ IG: https://www.instagram.com/kennywharper/ X: https://x.com/KennywHarper Growth AmplifiersLI: https://www.linkedin.com/company/growthamplifiers/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual
This is the last episode before the LASTCHANCE sale closes on Systemize to Scale, and I kept it short and direct on purpose. I'm breaking down exactly what a Life and Business Operating System actually is, what is waiting for you inside the program, and why today is the day to stop waiting and get in. The price increases April 1st and the code LASTCHANCE expires March 31st. This is it. xoxo, Chelsi Jo . . . . Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) This is the last chance. Use code LASTCHANCE and lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale
If you are working constantly but struggling to point to what you actually accomplished at the end of the week, this episode is going to show you exactly why, and exactly what to do about it. I'm sharing the full story of STS student Logan Burton, who cut her work hours in half, started hitting consistent ten thousand dollar months, and built a growing team, all from building one operating system. Plus I'm walking you through the three biggest places your time is being drained right now and what changes when the system is in place. The price of Systemize to Scale increases April 1st — use code LASTCHANCE to lock in before it's gone. xoxo, Chelsi Jo . . . . Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, this is it. Use code LASTCHANCE and lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale
Who is Donna?Donna Amos has been working with a law firm since 2010, helping them share their expertise with the world. When she first started, the firm had three attorneys and two financial planners specializing in elder care. Donna encouraged the team to create weekly videos answering frequently asked questions, making their knowledge accessible on every platform. However, when the first video shoot arrived, nerves got the better of the group—they greeted Donna with a case of beer, hoping to calm their anxiety about being on camera. Thanks to Donna's encouragement, they pushed through their fears and successfully filmed their first video, marking the beginning of a new chapter in the firm's outreach efforts.Key Takeaways* Action is what drives change, especially for solo and micro business owners. Donna Amos reminds us: just take that first step, even if it's scary. Progress starts before confidence kicks in!* We often get stuck in our own heads, telling ourselves we're not good enough. Donna's advice: seek out someone who believes in you, encourages you, and helps you move forward. Sometimes that's all we need.* Staying “busy” isn't the same as making progress. Donna explored how focus and vision make the real difference—not just for ourselves, but for those we work with and serve.* Writing a book can be daunting, but Donna recommends starting with simple research and writing a little each day. In 3 months, you could have your biggest calling card and a new way to share your expertise.* The first challenge is finishing what you start. Donna shares: Only 3% of people finish their manuscript. Create discipline by writing 500 words a day—small steps lead to big results in your personal story.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Donna, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast.SUMMARY KEYWORDSsolo business owners, micro business owners, solopreneurs, marketing agency, self-publishing, book publishing, business inspiration, taking action, self-talk, productivity, time management, strategic vision, encouragement, coaching, marketing strategies, authority building, marketing tools, business growth, client engagement, discipline, writing a book, business storytelling, video marketing, social media promotion, networking, expert positioning, lead generation, case studies, business challenges, research techniques, Amazon researchSPEAKERDonna Amos, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. My mug is in hand. Still got coffee in it, which is just as well. And I'm delighted to be welcoming Donna Amos to the podcast today. Donna is a marketer, she's a publisher, but mostly she is someone who aims to try and inspire others to take action. I'm really excited to that we're going to be having a discussion about how Donna is going to inspire us to be taking action today. So welcome to the podcast, Donna.Donna Amos [00:01:05]:Thanks, Stuart. I appreciate it.Stuart Webb [00:01:09]:Thank you. So let's start by trying to understand those people who you are trying to inspire to take action. Who is it that you're trying to help with that particular problem that I know we all have.Donna Amos [00:01:24]:So I focus on solo and micro business owners. So those are the people that I want to inspire to take action, to realize that whatever it is they want, if they just take the first step, they'll see that it's not impossible to make it happen.Stuart Webb [00:01:49]:Difficult sometimes to do when you're a solopreneur or a small business owner buried under paperwork and mountains of things to do, isn't it?Donna Amos [00:01:58]:Yes, it is. And our, our talk between our two ears, our self talk actually gets in our way a lot.Stuart Webb [00:02:08]:It does, it does. So let's, let's explore some of those sort of problems, some of those people. And I guess there'll be people listening to this right at the moment there is. If you want to drop a question into the chat to get Donna to answer it or if you need to drop a question into the chat later, please do. Donna or I will pick up and answer those questions for you. But so what are the sort of problems that they might recognize? What are the, what are the things they might have tried to do to get themselves out of these situations, these that you can help them with?Donna Amos [00:02:42]:I think the. So for years, the biggest challenge that I see is that they spend time being busy because it makes them feel like they're, you know, they're accomplishing something, but they're really just being busy and they're not really focused on the end goal and, and taking the right actions towards that. And again, it's because we get in our own heads and yes, tell ourselves that we shouldn't be doing that we're not good enough.Stuart Webb [00:03:22]:And that's not good for self talk. But it's also not good for businesses that have small numbers of employees, is it? People want to see that you have a vision that, you know, where you're going.Donna Amos [00:03:33]:Absolutely. But for solo business owners, they also have to think about they may not have employees. Many of them will have subcontractors, though, that support them in what they're doing. And their customers will also see if they have that vision or not. And that can either attract people to them or push people away.Stuart Webb [00:04:07]:And how, how do you help them? What is it you try to do to get them out of that situation?Donna Amos [00:04:15]:I think probably the most important thing is to encourage them that when people are encouraged by others, when they're told that they really do have what it takes and that they. They deserve to. To accomplish whatever it is they're looking for, then it helps them to again take that first step. So, encouragement.Stuart Webb [00:04:44]:Is this the sort of thing you spend your time doing at solopreneurs Solutions? Solopreneur Solutions.Donna Amos [00:04:50]:It is. So, you know, we're a marketing agency, but. And we're also a publisher, but oftentimes our clients just need somebody in their corner. Yeah, it's telling them, yes, you can do that. We're happy to help. We'll hold your hand so that they will take action on the things they want to.Stuart Webb [00:05:13]:Yeah, yeah. And that's a, that's often the most valuable thing a marketing agents can do, isn't it? It is, it is. Helped bring that clarity and it's helped move those people forward. That one step.Donna Amos [00:05:25]:Exactly. Yep.Stuart Webb [00:05:28]:And so, Donna, have you got a valuable piece of advice or anything that you wish to sort of leave with people so that they can, they can understand how you could help them?Donna Amos [00:05:42]:I'll share a quick story if that's okay.Stuart Webb [00:05:45]:Please do.Donna Amos [00:05:46]:So I work with a law firm that has been with me since 2010. And they have. They had a staff of five attorneys. Well, staff of three attorneys and two financial planners that focus on elder care. So when we first started working together, I was encouraging them to do weekly videos, just quick, frequently asked questions that they were answering that we could then push out there to every platform. And the first day when I got there with my camera and ready to go, they had a case of beer sitting there because every one of them was scared to death to get in front of the video. They just, you know, they just didn't think they could do it. So they got through that first video shoot.Donna Amos [00:06:47]:We did probably 15 videos that one shoot they made it through. They, when we left, they went to the bar to watch basketball because it was during Marsh Madness. But now we're what, 15 years down the road and every week we still publish a video for them. And they get business from it constantly.Stuart Webb [00:07:15]:Brilliant.Donna Amos [00:07:17]:Yeah. So it was just encouraging them and telling them they could do it. And, you know, and that's what I believe. So if you're not, if you don't think you can do something, find somebody that will wrap their arms around you and say, yes, you can. And I'm right here to help.Stuart Webb [00:07:35]:We're going to drop some links to where you can find out more about Donna and the way she's talking about this sort of thing and helping people in our vault. And if you want to get access to the vault, just go to www.systemizer sy s t e m I s e.me forward/free hyphen stuff that. Systemize me forward slash free hyphen stuff. You can see where Donna is posting and more about Donna in the, in the vault. And she, I'm absolutely convinced she will be more than happy to pick on any information and, and help you in the same way. Donna, you've talked a little bit about what you do as a, as a, as a marketer and somebody who publishes or helps people to publish books. How did you, how did you learn those skills? What, what, how did a marketer start with, become a book publisher?Donna Amos [00:08:30]:Well, interesting story. Again, I had a client that we were, we were actually doing their social media and they had a website that was about helping children overcome their fears. Her daughter, who was about 13 at the time, 13 or 14, her, she, her mom came to me and said, natalie's written a book. We want to get it published, but we don't know how to go about it. Can you help? And I said, absolutely. So I went looking for, you know, what I needed to do to publish a book, all the steps. And we did that. So her, Natalie and her friend.Donna Amos [00:09:17]:Her friend did the imagery for the book. We published the book. They, we promoted it, all of that good stuff. But when Natalie went away to, when she was going to go to college, she was interviewing with colleges and she took that book with her to show them that she knew how to start and finish a project. And yes, most of them were impressed. And I said to myself, duh, you need to help your other clients do this because it is a way to show authority and to share what you have. So it's in my mind it became a large business card for them to use for marketing themselves. So it wasn't about the publishing piece.Donna Amos [00:10:09]:They're not going to make a lot of money selling books. That's not what we do. But it's about having that marketing tool that you can then use to get speaking gigs and on podcast and to develop your social, your Social Security, to develop your social media from. All of those things can be taken from one book.Stuart Webb [00:10:31]:Yes. And it's, and you're right, it is a, it's an incredibly good way of demonstrating your, your, your, your expertise to demonstrate your knowledge, isn't it? Because writing the book is, is half the story. But getting it published because it's, it's got the, it's been edited and it's, and it's in a readable format is, is not a simple task and it does require you to actually know what you're talking about. And that is a great demonstration to any of your potential clients that you have got the knowledge and skills that you need to be able to engage with their situation and help them.Donna Amos [00:11:06]:Absolutely. And you know when, so when I, I've written to myself and I use those as calling cards, I send them to people that, you know, that I might meet on LinkedIn, I will carry it with me. And when I have a face to face, I make certain that I give them one of my books because it, I don't have to say then that I know what I'm talking about, that I have the expertise in a marketing sense. The book tells, tells the story for me.Stuart Webb [00:11:44]:Brilliant. Absolutely brilliant. And I know from experience that writing a book is only half the job. It is, it is a, it is a heartbreaking thing to send it to somebody to edit and they take very large chunks of it away that you spent very many hours writing and then realize that it didn't actually aid anything to help anybody to understand what you were talking about. And the red pen that comes back is quite disheartening, but it's such a valuable exercise. It's true, isn't it, that a book, sometimes less is more?Donna Amos [00:12:16]:Absolutely. It is. In any kind of writing, it is pulling all those words out that don't need to be there can be huge in clarifying the message that you're trying to get across. But the first challenge is actually finishing your manuscript.Stuart Webb [00:12:36]:Yeah.Donna Amos [00:12:37]:Only about 3% of the people do that.Stuart Webb [00:12:41]:Have you got any tips for people to say, how do you go about having the discipline to finish a book in that way?Donna Amos [00:12:53]:Yeah, so it takes discipline, but if you focus on writing 500 words a day, five days a week, you'll be finished in about 90 to 120 days. And so if you just focus, okay, in three months I can be done. That is. Yeah, that's huge.Stuart Webb [00:13:21]:Once again, if you have questions about how you can focus and structure your day to produce a marketing. This is a great marketing marketing piece. It is the biggest and best calling card you'll ever get. If you want to drop comments down below and get Donna to give you a few tips on how you can get your book out there, it is a great way of doing it. It is really fabulous. Please drop them in the comments. I'd be more than happy Donna will pick up those comments as well. I'm sure she'll be happy to provide you with, with, with any advice.Stuart Webb [00:13:59]:Donna, I'm kind of very aware I've been standing here asking you questions for the last sort of 15, 20 minutes. And you must be wondering when I'm going to get to the really key question, which is the killer question, which will actually sort of, you know, really open up the discussion. So I'm at a loss to be able to answer exactly what that question is. So I'm going to leave it to you to, to ask what that question is. And of course, once you've asked what the killer question is, you'll have to answer it for us as well.Donna Amos [00:14:26]:Well, Stuart, tell me the killer question.Stuart Webb [00:14:31]:What is it? I haven't asked you, Donna, that you'd like me to ask. Oh.Donna Amos [00:14:40]:Great question. I don't know that you haven't asked me anything.Stuart Webb [00:14:48]:Oh, that's just not. I can't believe that. Okay, I will ask you that, that question then. Donna, what it. You're, you're, you want to inspire somebody to take that first step? How do you. What is the best way for somebody who's sitting there at the moment overwhelmed with marketing things to do, overwhelmed with thinking I should get on with a book, but I don't know how to start. How do they go about making that first step?Donna Amos [00:15:14]:Start doing the research because that will help to inspire you to keep moving forward. So by that I mean there are. People have different ways of learning. So one author might be the kind that does all the studying and then shares what they've learned with others in their book. Another might be that they take everything they're all their experiences and they tell them the story and how they can overcome the challenges that they have overcome. Or it might be that you use case studies to discuss what you have learned or what you want to share with others. The bottom line is do your research. Go look at.Donna Amos [00:16:10]:One of the best places to research books is Amazon. Go pull up the genre that you want to be an expert in. And every book has a look inside.Stuart Webb [00:16:28]:Yes.Donna Amos [00:16:28]:That you can click on and you can see the chapters that they wrote about. And that can help you identify gaps that you might be able to explore in your book. Do things like go to answer the Public, which is like a search engine, except it delivers to you the questions that people ask Google, and then you can take those questions and use that to help inspire you as to how you move forward. So just go, start doing some research and you'll feel that tug at your heart to get it going.Stuart Webb [00:17:11]:What a great idea, Donna. I think that's a really brilliant thing to leave the audience wanting to start and take that action, as I said. Look, go to the comments, post, post a question or a comment on the, on the, on the episode, and Donna or I will get back to you and answer those questions and give you the help that you're looking for. And in the meantime, whilst you're doing that, go to this link which is systemized SYS T E M I S I E me. Subscribe. If you get onto that and just put in your name, it doesn't ask for anything more than your email address. And just put in your email address and each week you'll get an email from me telling you who's coming onto the podcast and how you get it. And follow these great people who are speaking, you know, and helping, trying to drive things forward to inspire you to take action, like Donna.Stuart Webb [00:18:05]:Please do that. And you'll see next week who we've got coming on. Donna, I want to thank you very much for spending a few minutes with us. Thank you for trying to inspire us. I hope people have taken that inspiration and are even now thinking about going to Amazon or looking for a book that they ought to write because they know something that people need to hear about.Donna Amos [00:18:24]:Absolutely. Thanks, Stuart. It's been a pleasure.Stuart Webb [00:18:27]:No problem. And thank you, Donna. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe
This one is short, personal, and I have a feeling it's going to stay with you. I'm sharing the three things I do every single morning before I open my phone, and more importantly, why they have become completely non-negotiable the deeper I have gone into running and scaling a business. This isn't about productivity. It's about starting your day with something true before the noise gets in. I'm also sharing the book I'm reading right now that has completely reinforced why this matters so much. xoxo, Chelsi Jo . . . . . Habits of the Household by Justin Whitmel Earley A powerful read on biblical liturgies and how habits are formed in the home — highly recommend. Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, this is it. Use code LASTCHANCE and lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale
If you have ever downloaded a new app hoping it would finally be the thing that gets you organized, this episode is going to save you a lot of time and a lot of tabs. I'm breaking down exactly which tools I recommend and why, and more importantly giving you the one solution that actually fixes the organization problem for good. Hint: it has nothing to do with finding the right app. xoxo, Chelsi Jo . . . . . Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, this is it. Use code LASTCHANCE and lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale
There is a version of Sunday morning that doesn't feel like dread or scramble, one that feels calm, intentional, and like you are actually in control of your week before it even begins. In this episode, I'm pulling back the curtain on the exact weekly planning and reflection routine I do every single Sunday morning, the one I genuinely would not survive without. I walk you through all five steps, what each one does, and why the order matters. This one is going to make you want to wake up early this weekend. xoxo, Chelsi Jo . . . . . Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, this is it. Use code LASTCHANCE to save $300 and get access before the price increases on April 1. https://chelsijo.co/systemizetoscale
If you've been putting off hiring because you feel too disorganized or not quite ready, this episode is going to change the way you think about it completely. I'm sharing how I built a fully scalable internship program that had 15+ interns running my company at once before I ever had the revenue to support a paid team, and walking you through my 1-Hour Fix so your next hire actually works. The price of Systemize to Scale increases April 1st — use code LASTCHANCE to save $300 and lock in before it's gone. xoxo, Chelsi Jo . . . . . Resources From Today's Episode Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, this is it. Use code LASTCHANCE and lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale
If you've ever ended a packed, exhausting day and still felt like nothing really got done, this episode is going to name exactly what's happening and give you a framework to finally fix it. I'm sharing the story of Kia, an apple orchard owner who doubled her business while navigating serious health challenges, and walking you through the Clarity Audit: three honest questions that will show you exactly where the busy mom trap has you — and how to get out. xoxo, Chelsi Jo . . . . . Resources From Today's Episode Watch the Operating System Masterclass Learn how to build the life + business operating system that helps you stay consistent, protect your time, and grow your business without everything falling apart.https://chelsijo.co/workflowworkshop Join Systemize to Scale (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, now is the time. Lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale
This episode is the real February: the grief, the sickness we didn't see coming, the leadership stretch, the backend friction, and the growth that came because the systems held. I'm sharing what strengthened, what slipped, and what sharpened me as a wife, mom, and CEO so you can see what sustainable scale actually looks like in real life. This is about building a foundation that doesn't collapse when life gets full, and deciding your business matters enough to treat it that way. xoxo, Chelsi Jo . . . . . Watch the 20 Minute Operating System Masterclass Learn how to build your life + business operating system that holds when grief, sickness, launches, and leadership growth collide. https://chelsijo.co/workflowworkshop Join Systemize to Scale Before Prices Go Up April 1st! Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system, so you can scale without overwhelm. What's new inside: • Added office hours • More live coaching calls • Expanded bonuses • Quarterly strategic planning workbooks • Deeper scaling support for hiring and internships If you've been waiting… this is your last chance to snag it before prices go up! Lock in the current price before April 1. https://chelsijo.co/systemizetoscale
Dave's agency is humming along, but everything — how he prices, how he delivers, how he handles problems — lives entirely in his head. It's worked so far, but he can feel it starting to strain. So he's asking the question every growing agency owner eventually faces: if I had to pick just one or two things to systemize first, what would they be? Preston, Sabrina, and Jesse P. Gilmore from Niche in Control dig into exactly that — walking through a practical, priority-ordered approach to getting out of your own head without turning your business into a corporate machine. Support our show sponsors -> https://freelancetofounder.com/sponsors Submit your own question -> https://freelancetofounder.com/ask Connect with Jesse: - Website - https://www.nicheincontrol.com - LinkedIn - https://www.linkedin.com/in/jessepgilmore/ - SAA trial - https://nicheincontrol.com/triangle - Book - https://www.nicheincontrol.com/book Learn more about your ad choices. Visit megaphone.fm/adchoices
Who is Joe?Joe Abreu is the creator of the Profit Optimization Program, designed specifically for small to medium-sized business owners striving to bridge the gap between hard work and real profit. After years of working closely with business owners who frequently asked him how to translate increased revenue into greater profits, Joe began collecting and analyzing their recurring challenges. Drawing on these insights, he developed a results-driven program to help entrepreneurs break free from the cycle of endless work and unlock their businesses' true financial potential. Through his work, Joe has empowered countless business owners to move beyond just doing more and instead focus on building businesses that reach their full profitability.Key Takeaways* Many business owners work harder, but profits still lag behind. Joe Abreu reminds us: true success comes from understanding your numbers, not just chasing more sales. Clarity leads to freedom.* Are you slashing expenses without strategy? Joe says test each change. Don't cut blindly—learn what truly moves the needle for your business growth.* Delegation scares a lot of owners—what will I do once I delegate? According to Joe, it's your chance to step back, innovate, and focus on what really matters.* The 80/20 Principle changed Joe's business life: focus on the 20% of tasks that create 80% of results. Systemize, delegate, and start freeing up your time for what counts.* Your business shouldn't be golden shackles. Profit optimization is about designing your business to give you freedom and the life you dreamed of when you started.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Joe, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSprofit optimization, small business owners, medium sized business, revenue, business profits, expense management, business growth, sales strategies, bookkeeping, financial literacy, accountant, business owner challenges, business expenses, business numbers, business coaching, process improvement, business systems, delegation, 80/20 principle, business mergers, business acquisitions, business sales, business optimization, podcast, business clarity, CRM, AI in business, business freedom, online course, certification course, workbookSPEAKERJoe Abreu, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with my guest today, Joe Abro. Joe is the author of the profit optimization program which I'm really excited to learn about. And Joe, I just want to thank you for taking a few minutes out of what I'm sure is a very busy day to spend a few minutes with us talking about this new program and the book you've written.Stuart Webb [00:01:00]:Oh, thank you for having me, Stuart. It is a pleasure to be here today.Stuart Webb [00:01:04]:Terrific. Now listen, let's start why. So who is it that this book is written for? Who is it, if you like the person you're trying to help by giving them access to the profit optimization program?Stuart Webb [00:01:17]:A great question. The profit optimization program was set up to service the small to medium sized business owners. That's pretty much everyone everywhere who's working exceptionally hard, trying to do their best that they can. But the revenue and the profits are just not connecting. We're just doing more work, but we're just not seeing the bottom line. We're not really seeing what we could, how best we can be. And so what I've done is over the years I collected all the information from different business owners that asked me questions over and over. How do I get the revenue to actually create more profit? Because sometimes we put in more business, we create more business, but we never get to the very end.Stuart Webb [00:02:06]:Right. The profit doesn't translate just the same way. And that's where the profit optimization program was born, which is the collection of all these business owners. Over the years. In my experience as a business owner, I've had the opportunity to purchase businesses, to merge them. I have also to sell, so, you know, have sold them. So that's given me a lot of experience to share.Stuart Webb [00:02:28]:And, and Joe, I mean you've obviously been through this, this program yourself, but what have you found when you've been talking to these people? What have they been trying to do to, to help themselves from, you know, the situation where the, the profits are somehow not quite adding up. What, what do you see as some of the common things they try to do, which, which are not, which are not effectively helping them?Stuart Webb [00:02:49]:Oh yes. So we see a few common things happen over and over. The first one I would say is in most business owners, what they do is when they look at their profit, it's not matching the revenue or it's not translating to the profits. They'll just say, well, let's go ahead and just do more sales, let's just increase the revenue side. Right. That's the most common thing. I mean, it makes sense. I mean, that's exactly what we would all do as business owners.Stuart Webb [00:03:14]:So let's just go ahead and put more deals through the pipeline and to see if that translates into profit. The second thing that we often see common mistakes or things that are slowing them down that probably they can improve would be looking at their expenses and not slashing them all at once. Because what happens is they start going through the whole business, all of their expense list, and what they'll do is start slashing everything without testing one thing or another and then impacting the business. The third thing that they do very often is just hand over the books to an accountant or a bookkeeper and not really learning their own numbers. And I'm guilty of that. As a business owner, I just want to do the sales. I want to get out there, I want to get involved, I want to grow, and I don't want to see the numbers all the time. But if we don't learn our own numbers, how do we know how to impact? How do we improve them, how to slash some of the expenses? So we have to learn those numbers.Stuart Webb [00:04:17]:And, you know, lastly, what they do is they try to do all of these things at one time versus trying one step at a time to see what works and what doesn't work.Stuart Webb [00:04:29]:Absolutely, absolutely. I've just put on the screen, you know, if anybody has questions or comments on what you've just said, I. I'd love to see them in the chat, because I know you and I will respond to that. And I'm sure there are people that have got questions about, you know, how do I best get these numbers and what do I understand by them? And I know exactly what you're saying. Too many of us actually don't want to have to look at numbers. We see that as a dull, boring, administrative job. But actually, it's when you start to see those and you understand them that these optimizations become obvious, isn't it? It's the time when you suddenly recognize the, hey, if I actually sort of develop the area that, you know. And we often find that customers are the best sources of these things.Stuart Webb [00:05:15]:If I develop this, that would be a much more profitable area than just chasing the new customer and things like that. That's the sort of insight you get by looking properly at what your numbers, what your CRM, things like that tell you.Stuart Webb [00:05:27]:Oh, absolutely. It's the clarity to see where you are. That's why I say often that at Globis are our company. What we do is we take a look at every step of the business and we break it apart in a very positive way. And we're sort of the lens for the business. We close in or just maybe zoom out a little bit just to show them exactly what they have. Because most business owners, they have the right elements, they have the right tools. It's just that they don't really have the clarity to see which direction they should go where they should actually invest most of their time or money.Stuart Webb [00:06:07]:I love the advice. Joe. I know that you have got a very valuable free offer for us. I'm just going to point people in the direction. If you go to this link, this link is available now, which is if you go to www.systemize me/free hyphen stuff, you'll see Joe has put a very valuable offer which I believe is at the download, seven quick wins, which I think is a really valuable piece of advice that you're going to offer. Tell us about seven. Seven quick wins.Stuart Webb [00:06:37]:Yes, the seven quick wins transformation for a business in 30 days. It's a workbook. It's a small workbook that gets you started in the process. Going back to when I put together the profit optimization program. My idea was that if I can offer a business owner one aha moment, one of those moments where you're like, wow, I didn't, you know, I had heard that before or I can actually multiply my business or multiply my profit based on what I just learned. For me that was that that would be a win. So the seven wins is just the beginning. It's, it's very common things that you can do to start the process of identifying the things that could improve your profit in your business.Stuart Webb [00:07:22]:And if you see that you find one big aha and then you want to move forward, that's what we move on to the course, the POP certification course that we have. And that's pretty much so we have the book which is a self help and then we have the certification course which is an online version and that is more structured. But individuals started to let us know that they wanted a little bit more than just the book and they want a little bit more than just the course. So then we move down to doing some coaching and that's what we do. A little bit more of the personalized version.Stuart Webb [00:07:54]:Brilliant. And even, even if you don't get the personalized version, that seven quick wins could be the one thing that you need to get that one aha moment to move you forward. Joe, I'd just really love to understand at the moment. There's a huge amount of experience you bring to this. You've bought businesses, you've merged, and you said you've sold businesses. Was there one course, an idea, something which sort of brought you to really understand how you could help people in the way that you're helping them now?Stuart Webb [00:08:26]:Yes, I would say the 8020 principle. Oh, my Coke. And I, once I read that, I mean, it blew my mind, really, because I'm thinking, how is it that 20% of our actions actually brings 80% of our results? Then I'm thinking, why am I wasting my time with the other 80%? What am I doing?Stuart Webb [00:08:51]:Wonderful, wonderful.Stuart Webb [00:08:53]:So that really blew my mind. I started to think, okay, well, then in that case, I have to find a way to improve. How to divert or how to channel those 80% in another way.Stuart Webb [00:09:05]:Yes.Stuart Webb [00:09:05]:So I can go ahead and get the other 20% and then maybe I can take the other 80% of the time off and we can do that. That's a lot of what we do with the optimization program. We're identifying how we can improve processes, how can we systemize certain things, how can we delegate? Because that's a huge thing for business owners. We fail to delegate. The 8020 principle really just highlights that. And then once I started to just infuse that into the business, I was, you know, I started to line up everything that I can just say, okay, that's part of my 80%. Let's find a way to delegate to someone else.Stuart Webb [00:09:46]:I. I don't know if you have a comment on this, Joe, and once again, I'd welcome anybody currently listening to us or people who are listening later in the. In the podcast version of this. There is a sense in which. And I was talking to a business owner only this morning that was afraid of the idea of delegation, because as they said, what do I do when everybody else is doing my job? And my answer was, go and do another job, because there must be a ton that's waiting for you, but you haven't currently got time for it. You know, developing your staff, developing your team so that they are the most efficient, the most effective, and effectively allowing them to do your job, to free. Free you up, to do something else. That seems to be a burden, or at least it's.Stuart Webb [00:10:29]:It's a blocker for a lot of business owners who are basically saying, but if I let everybody do my job, then I've got nothing to do. And that's actually just not true, is it?Stuart Webb [00:10:39]:Oh, no, it is not. Actually. If you find ways to delegate all of these tasks, they can be systemized or can be organized in a certain way to give you that freedom, then I think that's when you can come back as a business owner and have that macro view where you can now start to innovate, where you could start to bring in other new processes that. That frees you up to do that. So a business owner's job is never done because we're always looking for the next thing. And now that AI is coming into the picture, we're basically changing processes and systems almost on a monthly basis. Now. By the time that we're done producing a system, we're already thinking how we're going to improve this, how we're going to make this better.Stuart Webb [00:11:24]:Brilliant, Joe, you've been very eloquent. You've explained this brilliantly, and I have a funny feeling there is something in you at the moment that's saying, he still hasn't asked me that one real killer question. So I'm going to assume that I am too stupid to be able to work out what that killer question is and say, Joe, tell us, what is the killer question that I. That I really should have asked you? And. And when you've obviously made that question known, you're gonna have to answer it, because I didn't even think of the question. So what is that killer question that I have failed to ask?Stuart Webb [00:11:56]:Well, I don't know, Stuart, I think you're considered one of the smartest podcasters, so I don't know. But I would say if there's one question that, that often I think that most people should ask is, why now? Why do I have to do this now? Why should I do it now? And I think the number one thing is that we're business owners who are working really hard at growing our business. But ultimately, we are humans and we have to be as successful. We have to meet our dreams. We have to reach that freedom as a business owner, because that's exactly what when we open our business, when we started our business or merged into another business, we had the dream of becoming more successful. So why now? Now? Because we owe it to ourselves. We have to be the best that we can. Sometimes businesses are just golden shackles.Stuart Webb [00:12:51]:They're fantastic because they're providing us a. An income. And that's why they're the golden shackles, because they're beautiful, because we're getting that income. But that's. So that's good. But sometimes, as the saying goes, good is the enemy of great and brilliant. Sometimes we're just missing that part to getting to great. And if we can sit down and really learn our numbers, figure out how can we get rid of these ghost expenses, how do we improve our bottom line? That equals freedom, freedom as a business owner.Stuart Webb [00:13:23]:And that's really the, the ultimate sign of success that you can do what you want when you want.Stuart Webb [00:13:33]:Joe, I love the message. I think it's absolutely brilliant. And I absolutely agree with you because I worked with a business who had to learn how to do a lot of what you've just said. The business owner was very reluctant to sort of go forward with some of these ideas, but they then had a family emergency. And if they had not learned how to delegate how, how to let go, they would not have had the time, the freedom to be able to deal with that family emergency. They would then never have been able to come back after that family emergency, after several months and still had a business that they could get involved in. And I absolutely agree. You trying to help people to understand that their job is about making their business an effective route to, to, to.Stuart Webb [00:14:24]:To their. To their ability to enjoy their life as opposed to being the shackles that keeps them involved in their business forever is a brilliant message. Thank you very much for sharing it with us this afternoon. I really appreciate it.Stuart Webb [00:14:37]:Absolutely. Thank you.Stuart Webb [00:14:39]:So listen, one quick plea for me. I've just put a link on screen. This is WWW Systemize. That's sys T e M I S E. Please go to that link. Just put in your name, your email address. You will get one email from me a week giving you details of the brilliant guests that we have coming up on this podcast to allow you to come find out what the LinkedIn Live will be and to ask questions to get your questions answered about your business growth and the sort of things that people that brilliantly Joe has emphasized today. So just go to Systemize Me, subscribe, get onto the mailing list.Stuart Webb [00:15:25]:And I want to just finish by thanking Joe for taking time out of his. I can only imagine it is a very busy time with a book and a bunch of other things to do. Joe, thank you for coming on and spending a few minutes talking to us and I really appreciate some of the pearls of wisdom you've left us with.Stuart Webb [00:15:40]:Absolutely. Anytime. Thank you so much for the opportunity.Stuart Webb [00:15:44]:That's no problem at all. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe
Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe
Ready for calmer projects and stronger profits? Join our free February 24 web class to learn the six-step system top contractors use to build rock-solid teams while maintaining a balanced life. Reserve your spot: https://trybta.com/CGMFB26To learn more about Breakthrough Academy, click here: https://trybta.com/EP259 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL259 Systems and documentation don't have to kill your creativity—they are actually the secret to getting your life back.In this episode, we sit down with Jonathan Ronzio, Co-Founder and CMO of Trainual, to dismantle the biggest myth in the contracting world: that SOPs are just "boring paperwork."If you're constantly procrastinating on your systems and processes because they feel overwhelming or restrictive, Jonathan reveals the massive mindset shift you need to make. Learn how to stop being the bottleneck in your business, empower your team to run without you, and finally achieve the freedom you started your business for.In this episode, we cover:Why "boring" systems are the gateway to creative freedomThe simple framework to stop procrastinating on SOPsHow to build a business that runs on process, not just peopleThe first steps to automating your operations today00:00-Intro01:33-The Genesis and “Magic” of Trainual and Customer Base10:33-Overcoming Procrastination and the Owner's Mindset Shift for Documentation17:41-Balancing Systems and Creativity in Business19:44-Applying Lessons from Adventure to Business Leadership22:46-Creativity in Marketing30:32-Trainual's Perspective on AI36:05-Wisdom for a Younger Entrepreneurial Self
In this episode of The Todd Durkin IMPACT SHOW Podcast, I open up the floor to YOU. This one is personal. This one is deep. And this one is EXACTLY what many of you need right now. I asked our text community for questions—and wow, you delivered. From marriage, faith, and relationships to business, leadership, mindset, marketing, productivity, and youth sports… we go there. All of it. We cover 10 real and raw questions, then I wrap it all up with a Spitting Fire message on one word that's been my February mantra: FINISH. And yes—we close with a powerful prayer you don't want to skip. What You'll Hear in This Episode: 1. 25 Years of Marriage — What Actually Makes It Work I share real talk on communication, faith, respect, working out together, and why "there are no perfect people." This sets up a deeper conversation coming next week with Melanie. 2. 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Where to Invest Your Marketing Dollars A high-level breakdown of marketing buckets: Email (non-negotiable) Podcasting & storytelling Social & paid ads Community outreach Plus, real percentages for early-stage, growing, and stable businesses. 7. Productivity, Focus & Eliminating Noise Why "focus bubbles" are a game changer—and how one 90-minute distraction-free block can radically increase your effectiveness. And after answering these powerful questions, I take a moment to bring it all home with a message that's been burning on my heart this month: FINISH. So many people are great starters, but winners are finishers. Finish the workout. Finish the project. Finish the hard conversation. Finish the calling God placed on your heart. Because momentum, confidence, and breakthroughs are all found on the other side of finishing what you started. I also close this episode with a powerful prayer—for strength, clarity, endurance, and faith—for anyone feeling tired, overwhelmed, or stuck with unfinished business. If this episode hits you where you are right now, don't just listen—take action. Share it with someone who needs encouragement, leave a review, and make sure you're subscribed so you never miss an episode. And if you're ready to go deeper, get coached, and surround yourself with the right circle, check out the links in the show notes. Let's keep showing up, keep growing, and keep making IMPACT—together. IG: @ToddDurkin FB: @ToddDurkinIXP @ImpactXSanDiego *** P.S. #1. Are you in my TEXT COMMUNITY? It's completely FREE and I drop motivation, wisdom, reminders, and more. Simply TEXT me at 619.304.2216 and enroll for FREE. Drop me a message or ask a question…and I'll get back to you! P.S #2 .Would you like to write a book? How about going on a dream 'writing workshop' in the magical land of Ireland? Well, now you can. My great friend and head-coach of my Coaching programs, Kelli Watson, is leading a team of people on an amazing excursion to Ireland to help them write a book. One of the things Kelli does is leads Scriptor Publishing Group as the CEO. One of her loves is helping people go from DREAM to PUBLISHED. And that's exactly what she's doing here. To learn more about this incredible trip, go to ScriptorPublishingGroup.com. P.S #3. JOBS AVAILABLE Now at IMPACT-X Performance (SAN DIEGO)!! (If you apply for any of the positions, please share in the Subject Line what role you are applying to): Personal Trainer/Coach Positions. While we are not opening until February 2026, we are currently accepting applications as we prepare to Build a World-Class Team of Trainers starting in January 2026. If you are trainer/S&C coach who is looking for a great opportunity to change lives in San Diego, CA, now is your opportunity to be part of our team. I will be personally leading this group of coaches who will serve in both personal training AND large-group training roles. More Details / Apply Now Here! Stretch Therapists. We will have our signature hands-on "IMPACT Stretch Flow" sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you're a coach who wants to learn hands-on manual stretching of our clients/members), APPLY TODAY Massage Therapists. Massage therapy has been part of my fitness offerings since Day 1 over 25-years ago. And it's only MORE important now. We WILL have incredible Massage Therapy available at IXP-San Diego and we are exciting to share the power of touch. APPLY TODAY Directors of First Impressions. We love our "Directors of First Impressions" as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients/members. If you feel you could be a great addition to our San Diego location, please apply. APPLY TODAY Visit this page to get all the information or to APPLY today… HERE!
Hey Friend! Want to embrace a life of financial security? Do you wish you could save money and reach your goals? Are you ready to organize your money so that you know what's going on with one little look? In today's episode you are going to learn the systems inside the predictable paycheck planner that will help you Dream, Organize, Systemize and Achieve your goals so that you can live the life you want. You will be able to get off the paycheck to paycheck rollercoaster and start living with consistency. You will become financially secure and free! So go get your drink, open your heart to God and I'll see you inside! Much Love Molly P.S. It's Launch Day! Head over to bit.ly/predictablepaycheckplanner to pre-order your planner today. There is a special launch day only pricing so head over there now before supplies run out! . . . Next Steps: . GET YOUR PLANNER . Join The Community . Become an Insider . Book a Call . Questions? Email me at mollybenell@gmail.com
This episode is a powerful reminder of what's possible when structure meets calling. You'll hear Teresa's journey—from deep personal tragedy and complete exhaustion to clarity, confidence, and momentum in her business. As she shares how building systems helped her triple her revenue, launch with confidence, and prepare to scale, this conversation goes far beyond numbers. It's about capacity, purpose, and creating the kind of support that allows meaningful work to grow without limits. xoxo, Chelsi Jo . . . . . Resources From Today's Episode: Connect with Teresa Learn more about Teresa's work and the impact she's making through grief mentorship: https://thegriefmentor.com Follow her on Instagram: https://www.instagram.com/griefmentor/ Join Systemize to Scale Enrollment is open now and closes Wednesday, January 28 at midnight. If you're ready to build a life + business operating system that supports growth without burnout, this is where that work begins. https://chelsijo.co/systemizetoscale
If you've been waiting for a sign to take the next step—this is it. The Workflow Workshop replay is still available, but the window to act is closing fast. Inside the replay, you'll see exactly how to organize your business so you can grow in less time, with workflows that support your real life as a mom. And right now, there's an opportunity to step into deeper support with bonuses and savings that won't be available again. If 2026 is going to be different, this is one of those moments where choosing clarity and structure changes everything. xoxo, Chelsi Jo . . . . . Resources From Today's Episode: Watch the FREE Workflow Workshop Replay — Last Chance chelsijo.co/workflowworkshop And just a reminder—time is running out. There are only a few days left to save $300 and receive all of these bonuses when you join Systemize to Scale by January 28: – $300 off just for Workflow Workshop attendees – $997 FREE: Complete Home Management System (cooking, cleaning, laundry + more) – $197 FREE: Profitable Launching Workflow – $97 FREE: Home + Business ChatGPT Prompts – $997 FREE: Workflow Template Bank Systemize to Scale isn't just about growing a business. It's about building a life + business operating system that supports all of you. There truly is no other program like this. And if you're the kind of woman who wants growth and a life that feels good to live—this was built with you in mind. I know you can do this. And I'd love to help you build it.
"Extravagant value" might sound over the top, but in recruiting, it's the secret to cutting through noise, skepticism, and shallow outreach. In this episode of Recruiting Conversations, I unpack what extravagant value really means, why it works, and how to build it into your recruiting system. Because if you want to win top-tier talent, your follow-up can't feel average. It has to feel unforgettable. Episode Breakdown [00:00] Introduction – Why "some value" isn't enough anymore [01:00] What Extravagant Value Really Means – It's not flashy or manipulative. It's thoughtful, personal, and intentional [01:30] The Litmus Test – If your value costs you time, attention, or creativity, it's probably extravagant [02:00] Real Examples – Sharing a custom content resource Sending a podcast that solves a problem Following up with a personal video or handwritten note [03:00] The Power of Being Rare – In a transactional world, generosity and personalization feel extravagant [03:30] What It's NOT – Gimmicks, bribes, or manipulative "gifts" don't build trust, they destroy it [04:00] Operationalizing It – Build a "value vault" of tools, templates, and resources to share at scale [04:30] Automate the Follow-Up – Use your CRM to document personal details and create reminders to deliver value [05:00] Final Challenge – Look at your last five recruiting convos: Did you surprise them? Did you serve them? If not, start now Key Takeaways Value That Feels Personal Will Always Win – Recruits want to be seen, not sold to Extravagant Doesn't Mean Expensive – It means thoughtful, relevant, and intentional Surprise Builds Belief – Small, unexpected moments create massive differentiation Systemize the Generosity – Build tools and rhythms that make high-value touches repeatable You Don't Need More Pitches. You Need More Contrast – When people feel served instead of sold, recruiting shifts from pressure to pull Top talent won't remember your comp plan. But they will remember how you made them feel. Make that moment extravagant.
If you've ever found yourself saying, “I know systems matter—I just can't seem to stick with them,” this episode will feel like it's reading your mind. As 2026 begins, this is a heart-level conversation about why motivation isn't enough anymore, why consistency keeps slipping even when you care deeply, and why systems aren't optional for the life and business you're trying to lead. This episode is a reminder that you're not broken, behind, or lacking discipline—you simply need a stronger foundation underneath you this year. xoxo, Chelsi Jo . . . . . Build real structure in your business without overwhelm and finally create systems that stick in the Workflow Workshop. chelsijo.co/workflowworkshop If you're ready to fully systemize your life and business with support and accountability, Systemize to Scale is where we do that work together. chelsijo.co/systemizetoscale
You made it to 2026. That's your do-over right there. Some people didn't get this chance. They got through 2025 and didn't make it across the finish line. But you did. So what are you going to do with it? I'm not one of those hype-y guys demanding you chase everything. I believe in building a peaceful base first. That's where control lives. That's where freedom starts. From that foundation, you operate at whatever level you want. Today, I'm giving you the MAP system I use with clients who want to design their year without the chaos. Featured Story Once a month, I run sound for my church. The first five times I was responsible for making the band sound good was brutal. Uncomfortable doesn't even cover it. I was mixing audio, sweating through every moment, second-guessing every adjustment. Now? It's like muscle memory. I show up, I know exactly what to do, and the band sounds great. What changed wasn't my talent. I built a system. I stopped having to think about every single decision and started following a repeatable process that works. That's what systemization does. It takes the hard stuff and makes it automatic. It frees up your brain for the things that actually matter. And once you have that kind of freedom, everything else gets easier. Important Points Building a peaceful base in every part of life gives you the control needed to become who you want to be. Accepting responsibility empowers everything, even when you're sitting in a corner feeling cornered by change. Planning 80% of your year ahead creates flexibility, not rigidity, because you know where you're going. Memorable Quotes "If you don't have a solid peaceful base built in, it's really hard to become the person you want to be." "Being accountable and accepting responsibility for the results will empower your success in every possible way." "Everything takes longer than you think. Make sure you set yourself up for the long haul, not the quick sprint." Scott's Three-Step Approach Start with motivation and planning. Know what you want, then map out how you'll get there with intention. Build systems that remove thinking. Systemize everything so you don't waste energy on decisions daily. Stack accomplishments for sustainable momentum. Your freedom rests on a stable foundation that repeats daily. Chapters 0:03 - You got a do-over (so what are you doing with it?) 1:30 - The MAP system for designing your year with clarity 2:46 - Why motivation comes from what you want, not why 5:09 - Building systems that remove the thinking from success Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: https://instagram.com/heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
" You do not want a business that is entirely dependent on you. You want an independent running business." -Ron Bester Ron Bester, VP of Client Experience at Successful Bookkeeper Global, breaks down why so many bookkeepers feel buried in day-to-day work and how the SODA framework helps you reclaim time, reduce stress, and build a business that doesn't rely on you to survive. In this episode, you'll learn… How to spot where your time is leaking & fix it Build simple systems that remove bottlenecks Use automation to cut repetitive tasks & free up hours Connect with Ron on LinkedIn. Time Stamp 00:00 – Why running a business is different from doing work you enjoy 03:00 – The common pitfalls small business owners face 07:00 – Why every business needs a plan, systems & an exit strategy 10:00 – Introduction to the SODA framework 12:00 – Systemize: building processes that create consistency 15:00 – Outsource: letting experts handle non-core work 17:00 – Delegate: breaking the "only I can do it" mindset 20:00 – Automate: using tech to remove repetitive tasks 23:00 – The biggest transformation bookkeepers experience with SODA 26:00 – Early wins & what shifts first 28:00 – Why most owners don't realize they are the bottleneck 30:00 – One small action you can take today 31:00 – How the SODA pre-checklist and intensive work 33:00 – Building a business that runs independently of you
From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster "Slow is smooth, smooth is fast." If you're stuck reacting all day, this episode with David Forster hands you the blueprint: clarify roles, codify the 80%, install scorecards that measure what matters, and make Profit First automatic so cash is where you need it—when you need it. In This Episode, You'll Learn: Why "boring, repeatable systems" beat heroics—and how to build them for people who crave structure. The clarity–consistency–accountability trio: what each really means in day-to-day ops. The 90–180 day "adoption dip" and how to push through it. Scorecards: tie activity → ratios → results (and stop tracking vanity metrics). Onboarding that sets the fence lines (and uses QR'd micro-videos for field teams). The "Think Like Me" cheat sheet so crews can make good calls without you. Profit First with Relay: reducing "move-the-money" friction to near zero. Key Takeaways: Build for the 80%. Don't rewrite SOPs for one-off edge cases; keep them simple and usable. Adoption is a habit curve. Expect drop-off at 90–180 days; consistency wins. Scorecards must link effort to outcomes (e.g., calls → close ratio → sales). If it doesn't predict success, drop it. "Fence lines" create safety. Reward following process; improve the process when outcomes miss. Systemize onboarding. Use bite-size clips + QR codes; new hires set the tone for the rest. Cash discipline ≠ harder work. Automate allocations (Relay) so Profit First happens without willpower. Bio: David Forster is the founder of Systems Over Sweat and a strategic expert in business operations for home service businesses scaling past $1M - $5M in revenue. With over 20 years of experience building, scaling, and exiting service companies, David helps owners escape the chaos by fixing the processes that are quietly draining their time, profit, and energy. He's not a theorist—he's a tactician. David works with business owners to eliminate inefficiencies, simplify operations, and build scalable systems that allow the business to grow without the owner needing to be involved in every little decision. He's the guy that makes sure your operations actually operate. Links: Website: https://www.systemsoversweat.com/ Facebook: https://www.facebook.com/rdavidforster LinkedIn: https://www.linkedin.com/in/rdavidforster/ Conclusion: Scale doesn't come from working harder—it comes from designing clarity, codifying the 80%, and reviewing scorecards with courage. Pair that with automated Profit First allocations and you'll stop firefighting and start compounding profit. #ProfitFirst #CashFlow #SmallBusiness #Trades #EOS #SOPs #Scorecard #OwnerPay #RelayBanking #Operations #Accountability #CFO Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
You started your business for freedom, but now you're working more than ever. You're stuck in the weeds, and the idea of handing tasks to someone else feels like letting them borrow your own child. Sound familiar? In this episode, Kevin from the Pro Sulum team unpacks the brutal psychology behind why delegation feels impossible—and exposes the three big lies keeping you trapped in your business instead of working ON it. If you're dealing with burnout, working 60+ hour weeks, or convinced that "no one can do it like you can," this episode will challenge everything you think you know about delegation. This isn't your typical "just hire a VA" advice. This is about understanding the psychological barriers, dismantling the lies, and building systems that actually set you free.
The reasons some service businesses thrive while others struggle with ongoing crises and high employee turnover can be perplexing. While many attribute these challenges to market conditions, the true issues often stem from disorganized systems, ineffective hiring practices, and intricate customer journeys that obstruct growth. In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Christine Hodge, CEO of Process CEO and owner of Clear View, New Jersey's fastest-growing exterior cleaning company. Christine shares straight talk on how workflow systems, hiring frameworks, and clear client intake turn chaos into rapid, sustainable growth. She breaks down the “budget-middle-luxury” bundle pricing and her structured hiring process, and shows how automation frees owners from busywork. Christine's approach keeps teams loyal, clients happy, and scaling steady—without burnout. You'll get practical playbooks for qualifying leads, onboarding talent, and building company culture that employees never want to leave. Timestamps [00:00] Meet Christine Hodge—Background and Family Business [02:03] Fixing Business Bottlenecks and Moving to Digital [04:36] Standardizing Estimates and Increasing Ticket Price [07:04] Cross-Sell, Upsell, and Sales Team Training [09:53] Bundle Pricing: Budget, Middle, Luxury [13:44] Pre-Qualifying Clients and Streamlining Quotes [17:36] Remote vs In-Person Estimates: The 3000 sqft Rule [18:56] Building Trust with Branding and Online Systems [23:39] Automations: Email, Text, and Sales Follow-Ups [33:36] Hiring Framework: Multi-Step, Long-Term, Referral Driven [36:42] Company Culture: Clear View Day and Investing in People [45:01] Replacing Yourself: Hiring Experts as You Grow [52:51] The Process CEO: Coaching, Systems, Scaling [55:39] Work-Life Balance and Defining Better Than Rich Key Quotes “We don't just hire a warm body. We build loyalty and careers.” “Our average ticket nearly doubled after bundling, cross-selling, and upselling—systematically.” “If your sales process takes ten steps, automate nine. Free yourself for what matters.” “Company culture isn't an add-on. It's the core of keeping great team members.” “There's always a framework: qualify, quote, deliver, and delight.” Key Takeaways Move off paper—every process can and should be digitized. Create pricing bundles: basic, middle, luxury. This maximizes options and value. Systemize hiring: detailed, multi-step, and incentivized for referrals. Use automation for client comms and internal reminders—don't leave anything to chance. Culture matters: recurring appreciation events, a clear mission, and personal investment retain talent. Delegate and invest strategically—know when to stay lean and when to buy back your time. Links Mentioned The Process CEO Community : https://www.theprocessceo.com/Jobber : https://www.getjobber.com/Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich
Do you feel like you're working all the time on your coaching business but still not seeing results? Or maybe you're trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with the hours you have? Here's the truth: you don't need 40+ hours a week to build a profitable coaching business. What you need is focus. In this episode of The Coaching Edge, I'm sharing my Focus Formula — a 4-step approach to growing your business in just 8 hours a week. Whether you're a full-time coach who wants your life back, or a part-time coach who simply can't commit full-time hours, this formula will help you work smarter, not harder. We'll cover: The biggest myths about time and business growth. What an “8-hour coaching business” can look like for both full-time and part-time coaches. The difference between motion (busywork that feels safe) and action (the scary steps that create results). How fear keeps us stuck in motion, and why adopting a beta mindset is the antidote. My Focus Formula: Clarify, Simplify, Prioritize, and Systemize. ✅ High-value needle-mover tasks to focus on each week.
Finishing the year strong doesn't require more hustle — it requires the right systems. In today's episode, I'm walking you through the exact systems you need in place before the year ends so you can move into 2026 with confidence, clarity, and a whole lot less chaos. These are the same systems I use inside my own home and business to stay grounded, organized, and focused — even during the busiest season of the year. If you've been feeling scattered or stretched thin, this episode will give you the structure you've been craving. xoxo, Chelsi Jo . . . . Resources From Today's Episode Early Black Friday Sale — Happening NOW through Nov 24! Get the lowest price ever on Systemize to Scale and receive my full Home + Life Management System completely freewhen you join. Sale ends Monday → chelsijo.co/systemizetoscale Still deciding? I've got you. Here are resources to help you feel completely confident before joining: Wondering if you'll get results? Hear from STS former and current students and see how their life and business has grown here Want to ask a specific question about your situation or what's included? Ask a question here Curious what's inside Systemize to Scale? Watch quick tour of what's on the inside of our Systemize to Scale Want to know what weekly coaching with Chelsi Jo is like? Here's a full recording of a recent coaching call! I cannot wait to welcome you inside the Systemize to Scale community!
You've been asking—and the answer is YES. The Early Black Friday Event is happening November 20–24, and it's the biggest sale we've ever done. In this short but powerful episode, I'm sharing what to expect, how to prepare, and why this is the opportunity to finally build the systems that will change your life and business before 2026 even begins. Plus, I'm reading a message straight from one of our Systemize to Scale students that perfectly captures what this transformation feels like in real life. xoxo, Chelsi Jo . . . . Early Black Friday Event | November 20–24 Get ready for the biggest event of the year and the lowest prices we've ever offered on all ChelsiJo.Co programs. Details drop right here on the podcast and via email—don't miss it! In the meantime, checkout all the details inside Systemize To Scale over at chelsijo.co/systemizetoscale
2026 is going to be your breakthrough year—but only if you start preparing now. In this episode, I'm walking you through how to set yourself up for a year of growth, clarity, and peace—and sharing a little insider news about what's coming next week… The Early Black Friday Event | November 20–24 It's the biggest sale we've ever done, with the lowest prices of the year, exclusive bonuses, plus my full home management system included free when you join Systemize to Scale. This is your moment to get ready for your next level. xoxo, Chelsi Jo . . . . Mark your calendar: ➡️ Early Black Friday Event | Nov 20–24 Stay tuned here on the podcast and your inbox for early access links and details! In the meantime checkout Systemize To Scale over at chelsijo.co/systemizetoscale
On today's episode, Dr. Mark Costes is joined by systems expert and author David Jenyns for a deep dive into the power of systemization, culture, and AI in modern dental practices. David shares his journey from overworked agency owner to founder of Systemology and creator of the new book Systems Champion, a practical guide for empowering the team member who will drive systems forward. The two discuss how to eliminate complexity, reduce resistance from long-time staff, and build a systems culture that makes practices more profitable, predictable, and less dependent on the owner. Plus, David shares real-life applications of AI—from process documentation to patient communication—and how small businesses can adapt quickly. This is a must-listen for dentists looking to grow, scale, and reclaim their time without losing operational excellence. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.systemology.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
Ever wonder how some moms seem to get it all done—without losing their minds? Here's the secret: it's not about doing more. It's about doing things smarter. In today's episode, I'm sharing five sneaky places I save time every single day—both in my home and my business—that allow me to stay focused, productive, and present. From keeping my kids' wardrobes minimal to building repeatable workflows that run my business on autopilot, these simple systems help me make real progress without the constant hustle. If you've been craving structure, ease, and the ability to actually enjoy the life you're working so hard to build—this episode will show you exactly where to start. xoxo, Chelsi Jo . . . . Ready to finally get your time back? Watch my free Workflow Workshop → chelsijo.co/workflowworkshop You'll see how I organize my entire business inside one repeatable Operating System that saves hours every week—without dropping the ball at home. Learn how to plan, batch, and automate the tasks that actually move the needle so you can grow your business and protect your time with your family. And if you're ready to take it even further—once your workflows are set, your next step is to join Systemize to Scale. Inside, I'll help you turn those workflows into a complete operating system that allows you to grow consistently, lead a team confidently, and build a business that runs smoothly without burning out. Apply now → chelsijo.co/systemizetoscale
Back to school is settled, fall break is here—or maybe even over—and that means the holidays are right around the corner. If you're a business owner, chances are you haven't really thought about how to get ahead so you can actually take time off. You're just trying to enjoy the calm before the storm. But not this year. This year, it's going to be different. In today's episode, I'm walking you through four systems you need in place before you take time off so your business keeps running while you rest. This is Part 1 of a special two-part holiday prep series designed to help you actually unplug, enjoy your family, and still feel confident that your business is moving forward. Then—come back Friday for Part 2, where we'll talk about how to prep your home so you can rest, recharge, and not just trade business work for housework. xoxo, Chelsi Jo . . . . ➡️ Want to see exactly how I build these systems inside my own business? Watch my FREE Workflow Workshop → chelsijo.co/workflowworkshop You'll learn how to organize your tasks, projects, and workflows so your business runs smoothly—even when you take time off. Ready to scale your business without sacrificing your home or family? Join my 12-month group coaching program Systemize to Scale → chelsijo.co/systemizetoscale You'll learn how to systemize your home and business so you can grow sustainably and enjoy real balance.
Seven years in business… and still growing stronger. Today, I'm sharing the three reasons my business continues to create both impact and income—year after year. This isn't about hustle or luck. It's about building something that lasts. You'll learn the mindset, habits, and systems that have kept my business alive and thriving through every season—so you can do the same. If you've ever wondered how to grow without burning out, this episode will show you what it really takes to build with longevity, purpose, and peace. xoxo, Chelsi Jo . . . . Ready to build the same systems that keep my business running with consistency and ease? Watch my FREE Workflow Workshop → chelsijo.co/workflowworkshop You'll see how I organize every workflow inside my business so nothing falls through the cracks—and how you can do the same. . . Want to grow your business without sacrificing your family? Join my 12-month group coaching program Systemize to Scale → chelsijo.co/systemizetoscale You'll learn how to systemize your home and business so you can scale with structure, not stress.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
If you've been juggling home and business and feel like you're constantly dropping the ball on one or both… you are not alone. In this episode, I'm sharing real stories from women who once felt overwhelmed, burned out, stuck in survival mode, and unsure if they could ever run a business without sacrificing their families—and how everything changed once they joined Systemize to Scale. If you're struggling with ADHD, battling the fear of failure, or wondering if you're even cut out for this—these women were too. And now? They're clear, confident, organized, and growing their business without burning out. xoxo, Chelsi Jo — ➡️ Want to experience the same transformation? Systemize to Scale is open now—with these limited-time bonuses available through October 1st: $300 off enrollment FREE Home Management Course (normally $997) FREE Profitable Launching Workflow (normally $197) FREE Home + Biz Productivity ChatGPT Prompts (normally $97) FREE Workflow Template Bank (normally $997) This is your all-in-one business and home management system to help you create consistent progress without the overwhelm. ✔️ Weekly group coaching ✔️ 12 months of accountability ✔️ Templates for your business + home ✔️ Time-blocking, routines, workflows, and so much more. Enroll now and save $300 → chelsijo.co/systemizetoscale Still not sure if it's the right fit? Ask me directly here → chelsijo.co/apply
Fear of failure is keeping you stuck. Fear of failing at business. Fear of succeeding at business and then failing at home. Fear of trying—investing time, money, and energy—and it not working out. In today's episode, I'm giving you 4 simple steps to finally get consistent so you can start seeing results—without sacrificing your home, your peace, or your purpose. It's time to break free from the fear and live out your truth. xoxo, Chelsi Jo . . . . . Ready to break free from the fear and finally build momentum in your business without dropping the ball at home? Systemize to Scale is open—and these limited-time bonuses are available right now: $300 off enrollment FREE Home Management Course (normally $997) FREE Profitable Launching Workflow (normally $197) FREE Home + Biz Productivity ChatGPT Prompts (normally $97) FREE Workflow Template Bank (normally $997)
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