Podcasts about systemize

If you've been putting off hiring because you feel too disorganized or not quite ready, this episode is going to change the way you think about it completely. I'm sharing how I built a fully scalable internship program that had 15+ interns running my company at once before I ever had the revenue to support a paid team, and walking you through my 1-Hour Fix so your next hire actually works. The price of Systemize to Scale increases April 1st — use code LASTCHANCE to save $300 and lock in before it's gone. xoxo, Chelsi Jo . . . . .   Resources From Today's Episode Join Systemize to Scale — LAST CHANCE (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, this is it. Use code LASTCHANCE and lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale

If you've ever ended a packed, exhausting day and still felt like nothing really got done, this episode is going to name exactly what's happening and give you a framework to finally fix it. I'm sharing the story of Kia, an apple orchard owner who doubled her business while navigating serious health challenges, and walking you through the Clarity Audit: three honest questions that will show you exactly where the busy mom trap has you — and how to get out. xoxo, Chelsi Jo . . . . . Resources From Today's Episode Watch the Operating System Masterclass Learn how to build the life + business operating system that helps you stay consistent, protect your time, and grow your business without everything falling apart.https://chelsijo.co/workflowworkshop Join Systemize to Scale (Price Increases April 1) Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system so you can scale without burnout. What's new inside: Added office hours More live coaching calls Expanded bonuses Quarterly strategic planning workbooks Deeper scaling support Clear outsourcing pathways (interns + VAs without overwhelm) If you've been on the fence, now is the time. Lock in the current price before it increases on April 1. https://chelsijo.co/systemizetoscale

This episode is the real February: the grief, the sickness we didn't see coming, the leadership stretch, the backend friction, and the growth that came because the systems held. I'm sharing what strengthened, what slipped, and what sharpened me as a wife, mom, and CEO so you can see what sustainable scale actually looks like in real life. This is about building a foundation that doesn't collapse when life gets full, and deciding your business matters enough to treat it that way. xoxo, Chelsi Jo . . . . . Watch the 20 Minute Operating System Masterclass Learn how to build your life + business operating system that holds when grief, sickness, launches, and leadership growth collide. https://chelsijo.co/workflowworkshop Join Systemize to Scale Before Prices Go Up April 1st! Systemize to Scale is my 12-month group coaching program where we build your complete life + business operating system, so you can scale without overwhelm. What's new inside: • Added office hours • More live coaching calls • Expanded bonuses • Quarterly strategic planning workbooks • Deeper scaling support for hiring and internships If you've been waiting… this is your last chance to snag it before prices go up! Lock in the current price before April 1. https://chelsijo.co/systemizetoscale

Dave's agency is humming along, but everything — how he prices, how he delivers, how he handles problems — lives entirely in his head. It's worked so far, but he can feel it starting to strain. So he's asking the question every growing agency owner eventually faces: if I had to pick just one or two things to systemize first, what would they be? Preston, Sabrina, and Jesse P. Gilmore from Niche in Control dig into exactly that — walking through a practical, priority-ordered approach to getting out of your own head without turning your business into a corporate machine. Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠ Connect with Jesse: - Website - ⁠https://www.nicheincontrol.com⁠ - LinkedIn - ⁠https://www.linkedin.com/in/jessepgilmore/⁠ - SAA trial - ⁠https://nicheincontrol.com/triangle⁠ - Book - ⁠https://www.nicheincontrol.com/book ⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Who is Joe?Joe Abreu is the creator of the Profit Optimization Program, designed specifically for small to medium-sized business owners striving to bridge the gap between hard work and real profit. After years of working closely with business owners who frequently asked him how to translate increased revenue into greater profits, Joe began collecting and analyzing their recurring challenges. Drawing on these insights, he developed a results-driven program to help entrepreneurs break free from the cycle of endless work and unlock their businesses' true financial potential. Through his work, Joe has empowered countless business owners to move beyond just doing more and instead focus on building businesses that reach their full profitability.Key Takeaways* Many business owners work harder, but profits still lag behind. Joe Abreu reminds us: true success comes from understanding your numbers, not just chasing more sales. Clarity leads to freedom.* Are you slashing expenses without strategy? Joe says test each change. Don't cut blindly—learn what truly moves the needle for your business growth.* Delegation scares a lot of owners—what will I do once I delegate? According to Joe, it's your chance to step back, innovate, and focus on what really matters.* The 80/20 Principle changed Joe's business life: focus on the 20% of tasks that create 80% of results. Systemize, delegate, and start freeing up your time for what counts.* Your business shouldn't be golden shackles. Profit optimization is about designing your business to give you freedom and the life you dreamed of when you started.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Joe, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSprofit optimization, small business owners, medium sized business, revenue, business profits, expense management, business growth, sales strategies, bookkeeping, financial literacy, accountant, business owner challenges, business expenses, business numbers, business coaching, process improvement, business systems, delegation, 80/20 principle, business mergers, business acquisitions, business sales, business optimization, podcast, business clarity, CRM, AI in business, business freedom, online course, certification course, workbookSPEAKERJoe Abreu, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with my guest today, Joe Abro. Joe is the author of the profit optimization program which I'm really excited to learn about. And Joe, I just want to thank you for taking a few minutes out of what I'm sure is a very busy day to spend a few minutes with us talking about this new program and the book you've written.Stuart Webb [00:01:00]:Oh, thank you for having me, Stuart. It is a pleasure to be here today.Stuart Webb [00:01:04]:Terrific. Now listen, let's start why. So who is it that this book is written for? Who is it, if you like the person you're trying to help by giving them access to the profit optimization program?Stuart Webb [00:01:17]:A great question. The profit optimization program was set up to service the small to medium sized business owners. That's pretty much everyone everywhere who's working exceptionally hard, trying to do their best that they can. But the revenue and the profits are just not connecting. We're just doing more work, but we're just not seeing the bottom line. We're not really seeing what we could, how best we can be. And so what I've done is over the years I collected all the information from different business owners that asked me questions over and over. How do I get the revenue to actually create more profit? Because sometimes we put in more business, we create more business, but we never get to the very end.Stuart Webb [00:02:06]:Right. The profit doesn't translate just the same way. And that's where the profit optimization program was born, which is the collection of all these business owners. Over the years. In my experience as a business owner, I've had the opportunity to purchase businesses, to merge them. I have also to sell, so, you know, have sold them. So that's given me a lot of experience to share.Stuart Webb [00:02:28]:And, and Joe, I mean you've obviously been through this, this program yourself, but what have you found when you've been talking to these people? What have they been trying to do to, to help themselves from, you know, the situation where the, the profits are somehow not quite adding up. What, what do you see as some of the common things they try to do, which, which are not, which are not effectively helping them?Stuart Webb [00:02:49]:Oh yes. So we see a few common things happen over and over. The first one I would say is in most business owners, what they do is when they look at their profit, it's not matching the revenue or it's not translating to the profits. They'll just say, well, let's go ahead and just do more sales, let's just increase the revenue side. Right. That's the most common thing. I mean, it makes sense. I mean, that's exactly what we would all do as business owners.Stuart Webb [00:03:14]:So let's just go ahead and put more deals through the pipeline and to see if that translates into profit. The second thing that we often see common mistakes or things that are slowing them down that probably they can improve would be looking at their expenses and not slashing them all at once. Because what happens is they start going through the whole business, all of their expense list, and what they'll do is start slashing everything without testing one thing or another and then impacting the business. The third thing that they do very often is just hand over the books to an accountant or a bookkeeper and not really learning their own numbers. And I'm guilty of that. As a business owner, I just want to do the sales. I want to get out there, I want to get involved, I want to grow, and I don't want to see the numbers all the time. But if we don't learn our own numbers, how do we know how to impact? How do we improve them, how to slash some of the expenses? So we have to learn those numbers.Stuart Webb [00:04:17]:And, you know, lastly, what they do is they try to do all of these things at one time versus trying one step at a time to see what works and what doesn't work.Stuart Webb [00:04:29]:Absolutely, absolutely. I've just put on the screen, you know, if anybody has questions or comments on what you've just said, I. I'd love to see them in the chat, because I know you and I will respond to that. And I'm sure there are people that have got questions about, you know, how do I best get these numbers and what do I understand by them? And I know exactly what you're saying. Too many of us actually don't want to have to look at numbers. We see that as a dull, boring, administrative job. But actually, it's when you start to see those and you understand them that these optimizations become obvious, isn't it? It's the time when you suddenly recognize the, hey, if I actually sort of develop the area that, you know. And we often find that customers are the best sources of these things.Stuart Webb [00:05:15]:If I develop this, that would be a much more profitable area than just chasing the new customer and things like that. That's the sort of insight you get by looking properly at what your numbers, what your CRM, things like that tell you.Stuart Webb [00:05:27]:Oh, absolutely. It's the clarity to see where you are. That's why I say often that at Globis are our company. What we do is we take a look at every step of the business and we break it apart in a very positive way. And we're sort of the lens for the business. We close in or just maybe zoom out a little bit just to show them exactly what they have. Because most business owners, they have the right elements, they have the right tools. It's just that they don't really have the clarity to see which direction they should go where they should actually invest most of their time or money.Stuart Webb [00:06:07]:I love the advice. Joe. I know that you have got a very valuable free offer for us. I'm just going to point people in the direction. If you go to this link, this link is available now, which is if you go to www.systemize me/free hyphen stuff, you'll see Joe has put a very valuable offer which I believe is at the download, seven quick wins, which I think is a really valuable piece of advice that you're going to offer. Tell us about seven. Seven quick wins.Stuart Webb [00:06:37]:Yes, the seven quick wins transformation for a business in 30 days. It's a workbook. It's a small workbook that gets you started in the process. Going back to when I put together the profit optimization program. My idea was that if I can offer a business owner one aha moment, one of those moments where you're like, wow, I didn't, you know, I had heard that before or I can actually multiply my business or multiply my profit based on what I just learned. For me that was that that would be a win. So the seven wins is just the beginning. It's, it's very common things that you can do to start the process of identifying the things that could improve your profit in your business.Stuart Webb [00:07:22]:And if you see that you find one big aha and then you want to move forward, that's what we move on to the course, the POP certification course that we have. And that's pretty much so we have the book which is a self help and then we have the certification course which is an online version and that is more structured. But individuals started to let us know that they wanted a little bit more than just the book and they want a little bit more than just the course. So then we move down to doing some coaching and that's what we do. A little bit more of the personalized version.Stuart Webb [00:07:54]:Brilliant. And even, even if you don't get the personalized version, that seven quick wins could be the one thing that you need to get that one aha moment to move you forward. Joe, I'd just really love to understand at the moment. There's a huge amount of experience you bring to this. You've bought businesses, you've merged, and you said you've sold businesses. Was there one course, an idea, something which sort of brought you to really understand how you could help people in the way that you're helping them now?Stuart Webb [00:08:26]:Yes, I would say the 8020 principle. Oh, my Coke. And I, once I read that, I mean, it blew my mind, really, because I'm thinking, how is it that 20% of our actions actually brings 80% of our results? Then I'm thinking, why am I wasting my time with the other 80%? What am I doing?Stuart Webb [00:08:51]:Wonderful, wonderful.Stuart Webb [00:08:53]:So that really blew my mind. I started to think, okay, well, then in that case, I have to find a way to improve. How to divert or how to channel those 80% in another way.Stuart Webb [00:09:05]:Yes.Stuart Webb [00:09:05]:So I can go ahead and get the other 20% and then maybe I can take the other 80% of the time off and we can do that. That's a lot of what we do with the optimization program. We're identifying how we can improve processes, how can we systemize certain things, how can we delegate? Because that's a huge thing for business owners. We fail to delegate. The 8020 principle really just highlights that. And then once I started to just infuse that into the business, I was, you know, I started to line up everything that I can just say, okay, that's part of my 80%. Let's find a way to delegate to someone else.Stuart Webb [00:09:46]:I. I don't know if you have a comment on this, Joe, and once again, I'd welcome anybody currently listening to us or people who are listening later in the. In the podcast version of this. There is a sense in which. And I was talking to a business owner only this morning that was afraid of the idea of delegation, because as they said, what do I do when everybody else is doing my job? And my answer was, go and do another job, because there must be a ton that's waiting for you, but you haven't currently got time for it. You know, developing your staff, developing your team so that they are the most efficient, the most effective, and effectively allowing them to do your job, to free. Free you up, to do something else. That seems to be a burden, or at least it's.Stuart Webb [00:10:29]:It's a blocker for a lot of business owners who are basically saying, but if I let everybody do my job, then I've got nothing to do. And that's actually just not true, is it?Stuart Webb [00:10:39]:Oh, no, it is not. Actually. If you find ways to delegate all of these tasks, they can be systemized or can be organized in a certain way to give you that freedom, then I think that's when you can come back as a business owner and have that macro view where you can now start to innovate, where you could start to bring in other new processes that. That frees you up to do that. So a business owner's job is never done because we're always looking for the next thing. And now that AI is coming into the picture, we're basically changing processes and systems almost on a monthly basis. Now. By the time that we're done producing a system, we're already thinking how we're going to improve this, how we're going to make this better.Stuart Webb [00:11:24]:Brilliant, Joe, you've been very eloquent. You've explained this brilliantly, and I have a funny feeling there is something in you at the moment that's saying, he still hasn't asked me that one real killer question. So I'm going to assume that I am too stupid to be able to work out what that killer question is and say, Joe, tell us, what is the killer question that I. That I really should have asked you? And. And when you've obviously made that question known, you're gonna have to answer it, because I didn't even think of the question. So what is that killer question that I have failed to ask?Stuart Webb [00:11:56]:Well, I don't know, Stuart, I think you're considered one of the smartest podcasters, so I don't know. But I would say if there's one question that, that often I think that most people should ask is, why now? Why do I have to do this now? Why should I do it now? And I think the number one thing is that we're business owners who are working really hard at growing our business. But ultimately, we are humans and we have to be as successful. We have to meet our dreams. We have to reach that freedom as a business owner, because that's exactly what when we open our business, when we started our business or merged into another business, we had the dream of becoming more successful. So why now? Now? Because we owe it to ourselves. We have to be the best that we can. Sometimes businesses are just golden shackles.Stuart Webb [00:12:51]:They're fantastic because they're providing us a. An income. And that's why they're the golden shackles, because they're beautiful, because we're getting that income. But that's. So that's good. But sometimes, as the saying goes, good is the enemy of great and brilliant. Sometimes we're just missing that part to getting to great. And if we can sit down and really learn our numbers, figure out how can we get rid of these ghost expenses, how do we improve our bottom line? That equals freedom, freedom as a business owner.Stuart Webb [00:13:23]:And that's really the, the ultimate sign of success that you can do what you want when you want.Stuart Webb [00:13:33]:Joe, I love the message. I think it's absolutely brilliant. And I absolutely agree with you because I worked with a business who had to learn how to do a lot of what you've just said. The business owner was very reluctant to sort of go forward with some of these ideas, but they then had a family emergency. And if they had not learned how to delegate how, how to let go, they would not have had the time, the freedom to be able to deal with that family emergency. They would then never have been able to come back after that family emergency, after several months and still had a business that they could get involved in. And I absolutely agree. You trying to help people to understand that their job is about making their business an effective route to, to, to.Stuart Webb [00:14:24]:To their. To their ability to enjoy their life as opposed to being the shackles that keeps them involved in their business forever is a brilliant message. Thank you very much for sharing it with us this afternoon. I really appreciate it.Stuart Webb [00:14:37]:Absolutely. Thank you.Stuart Webb [00:14:39]:So listen, one quick plea for me. I've just put a link on screen. This is WWW Systemize. That's sys T e M I S E. Please go to that link. Just put in your name, your email address. You will get one email from me a week giving you details of the brilliant guests that we have coming up on this podcast to allow you to come find out what the LinkedIn Live will be and to ask questions to get your questions answered about your business growth and the sort of things that people that brilliantly Joe has emphasized today. So just go to Systemize Me, subscribe, get onto the mailing list.Stuart Webb [00:15:25]:And I want to just finish by thanking Joe for taking time out of his. I can only imagine it is a very busy time with a book and a bunch of other things to do. Joe, thank you for coming on and spending a few minutes talking to us and I really appreciate some of the pearls of wisdom you've left us with.Stuart Webb [00:15:40]:Absolutely. Anytime. Thank you so much for the opportunity.Stuart Webb [00:15:44]:That's no problem at all. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Ready for calmer projects and stronger profits? Join our free February 24 web class to learn the six-step system top contractors use to build rock-solid teams while maintaining a balanced life. Reserve your spot: https://trybta.com/CGMFB26To learn more about Breakthrough Academy, click here: https://trybta.com/EP259 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL259 Systems and documentation don't have to kill your creativity—they are actually the secret to getting your life back.In this episode, we sit down with Jonathan Ronzio, Co-Founder and CMO of Trainual, to dismantle the biggest myth in the contracting world: that SOPs are just "boring paperwork."If you're constantly procrastinating on your systems and processes because they feel overwhelming or restrictive, Jonathan reveals the massive mindset shift you need to make. Learn how to stop being the bottleneck in your business, empower your team to run without you, and finally achieve the freedom you started your business for.In this episode, we cover:Why "boring" systems are the gateway to creative freedomThe simple framework to stop procrastinating on SOPsHow to build a business that runs on process, not just peopleThe first steps to automating your operations today00:00-Intro01:33-The Genesis and “Magic” of Trainual and Customer Base10:33-Overcoming Procrastination and the Owner's Mindset Shift for Documentation17:41-Balancing Systems and Creativity in Business19:44-Applying Lessons from Adventure to Business Leadership22:46-Creativity in Marketing30:32-Trainual's Perspective on AI36:05-Wisdom for a Younger Entrepreneurial Self

In this episode of The Todd Durkin IMPACT SHOW Podcast, I open up the floor to YOU. This one is personal. This one is deep. And this one is EXACTLY what many of you need right now. I asked our text community for questions—and wow, you delivered. From marriage, faith, and relationships to business, leadership, mindset, marketing, productivity, and youth sports… we go there. All of it. We cover 10 real and raw questions, then I wrap it all up with a Spitting Fire message on one word that's been my February mantra: FINISH. And yes—we close with a powerful prayer you don't want to skip. What You'll Hear in This Episode: 1. 25 Years of Marriage — What Actually Makes It Work I share real talk on communication, faith, respect, working out together, and why "there are no perfect people." This sets up a deeper conversation coming next week with Melanie. 2. Building Mental Toughness in Athletes (Without Breaking Them) For coaches and parents—how to teach mindset at the high school level and why kids ages 6–7 simply need to play, compete with joy, and fall in love with the game, not the scoreboard. 3. Starting (or Restarting) a Business the RIGHT Way If I had to start over from scratch, here's exactly what I'd do: Keep the offer simple Systemize everything (systems save time, energy, and money) Reverse engineer from the end Build to scale without confusion This is straight from launching IMPACT-X Performance San Diego with zero members to a full community. 4. Dreaming Big When Others Don't "Get It" What to do when your spouse or inner circle questions your dreams—and why that resistance often has nothing to do with you. 5. God-Sized Dreams & What to Do NEXT If you've felt re-ignited to dream again, this is your roadmap: Speak it into existence Get a coach or mentor Reverse engineer the mission Take the NEXT step (not all the steps)   6. Where to Invest Your Marketing Dollars A high-level breakdown of marketing buckets: Email (non-negotiable) Podcasting & storytelling Social & paid ads Community outreach Plus, real percentages for early-stage, growing, and stable businesses. 7. Productivity, Focus & Eliminating Noise Why "focus bubbles" are a game changer—and how one 90-minute distraction-free block can radically increase your effectiveness. And after answering these powerful questions, I take a moment to bring it all home with a message that's been burning on my heart this month: FINISH. So many people are great starters, but winners are finishers. Finish the workout. Finish the project. Finish the hard conversation. Finish the calling God placed on your heart. Because momentum, confidence, and breakthroughs are all found on the other side of finishing what you started. I also close this episode with a powerful prayer—for strength, clarity, endurance, and faith—for anyone feeling tired, overwhelmed, or stuck with unfinished business. If this episode hits you where you are right now, don't just listen—take action. Share it with someone who needs encouragement, leave a review, and make sure you're subscribed so you never miss an episode. And if you're ready to go deeper, get coached, and surround yourself with the right circle, check out the links in the show notes. Let's keep showing up, keep growing, and keep making IMPACT—together.  IG: @ToddDurkin  FB: @ToddDurkinIXP @ImpactXSanDiego *** P.S. #1. Are you in my TEXT COMMUNITY? It's completely FREE and I drop motivation, wisdom, reminders, and more. Simply TEXT me at 619.304.2216 and enroll for FREE. Drop me a message or ask a question…and I'll get back to you!   P.S #2 .Would you like to write a book? How about going on a dream 'writing workshop' in the magical land of Ireland? Well, now you can. My great friend and head-coach of my Coaching programs, Kelli Watson, is leading a team of people on an amazing excursion to Ireland to help them write a book. One of the things Kelli does is leads Scriptor Publishing Group as the CEO. One of her loves is helping people go from DREAM to PUBLISHED. And that's exactly what she's doing here. To learn more about this incredible trip, go to ScriptorPublishingGroup.com.    P.S #3. JOBS AVAILABLE Now at IMPACT-X Performance (SAN DIEGO)!! (If you apply for any of the positions, please share in the Subject Line what role you are applying to): Personal Trainer/Coach Positions. While we are not opening until February 2026, we are currently accepting applications as we prepare to Build a World-Class Team of Trainers starting in January 2026. If you are trainer/S&C coach who is looking for a great opportunity to change lives in San Diego, CA, now is your opportunity to be part of our team. I will be personally leading this group of coaches who will serve in both personal training AND large-group training roles. More Details / Apply Now Here! Stretch Therapists. We will have our signature hands-on "IMPACT Stretch Flow" sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you're a coach who wants to learn hands-on manual stretching of our clients/members), APPLY TODAY Massage Therapists. Massage therapy has been part of my fitness offerings since Day 1 over 25-years ago. And it's only MORE important now. We WILL have incredible Massage Therapy available at IXP-San Diego and we are exciting to share the power of touch. APPLY TODAY Directors of First Impressions. We love our "Directors of First Impressions" as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients/members. If you feel you could be a great addition to our San Diego location, please apply. APPLY TODAY Visit this page to get all the information or to APPLY today… HERE!

Hey Friend!   Want to embrace a life of financial security? Do you wish you could save money and reach your goals? Are you ready to organize your money so that you know what's going on with one little look?    In today's episode you are going to learn the systems inside the predictable paycheck planner that will help you Dream, Organize, Systemize and Achieve your goals so that you can live the life you want. You will be able to get off the paycheck to paycheck rollercoaster and start living with consistency. You will become financially secure and free!    So go get your drink, open your heart to God and I'll see you inside!    Much Love    Molly    P.S. It's Launch Day! Head over to bit.ly/predictablepaycheckplanner to pre-order your planner today. There is a special launch day only pricing so head over there now before supplies run out!  . . . Next Steps:  . GET YOUR PLANNER . Join The Community  . Become an Insider .  Book a Call . Questions? Email me at mollybenell@gmail.com

This episode is a powerful reminder of what's possible when structure meets calling. You'll hear Teresa's journey—from deep personal tragedy and complete exhaustion to clarity, confidence, and momentum in her business. As she shares how building systems helped her triple her revenue, launch with confidence, and prepare to scale, this conversation goes far beyond numbers. It's about capacity, purpose, and creating the kind of support that allows meaningful work to grow without limits. xoxo, Chelsi Jo . . . . . Resources From Today's Episode: Connect with Teresa Learn more about Teresa's work and the impact she's making through grief mentorship: https://thegriefmentor.com Follow her on Instagram: https://www.instagram.com/griefmentor/ Join Systemize to Scale Enrollment is open now and closes Wednesday, January 28 at midnight. If you're ready to build a life + business operating system that supports growth without burnout, this is where that work begins. https://chelsijo.co/systemizetoscale

If you've been waiting for a sign to take the next step—this is it. The Workflow Workshop replay is still available, but the window to act is closing fast. Inside the replay, you'll see exactly how to organize your business so you can grow in less time, with workflows that support your real life as a mom. And right now, there's an opportunity to step into deeper support with bonuses and savings that won't be available again. If 2026 is going to be different, this is one of those moments where choosing clarity and structure changes everything. xoxo, Chelsi Jo . . . . . Resources From Today's Episode: Watch the FREE Workflow Workshop Replay — Last Chance chelsijo.co/workflowworkshop And just a reminder—time is running out. There are only a few days left to save $300 and receive all of these bonuses when you join Systemize to Scale by January 28: – $300 off just for Workflow Workshop attendees – $997 FREE: Complete Home Management System (cooking, cleaning, laundry + more) – $197 FREE: Profitable Launching Workflow – $97 FREE: Home + Business ChatGPT Prompts – $997 FREE: Workflow Template Bank Systemize to Scale isn't just about growing a business. It's about building a life + business operating system that supports all of you. There truly is no other program like this. And if you're the kind of woman who wants growth and a life that feels good to live—this was built with you in mind. I know you can do this. And I'd love to help you build it.

Teri R. Moten, MBA, CAIO, AI Consultant and Trainer, helps franchise-ready business owners and growing franchisors use AI to systemize operations, sharpen strategy, and fuel sustainable growth.In this conversation, you learn practical ways to leverage AI to draft and organize SOPs faster, strengthen operational consistency, conduct competitive and market analysis, and refine marketing messages that attract the right franchisees.Teri also shares how leaders use AI to stay ahead of franchise trends by gathering and analyzing industry data before opportunities become obvious.This was a live recording on January 9, 2026 at approximately 1 PM Eastern USA.Ready to talk about franchising your business or help with your franchise efforts? Book a complimentary consultation with one of our consultants: https://bigskyfranchiseteam.com/consultation-routing/#callSubscribe to our other podcast: Multiply Your Success: https://www.multiplyyoursuccesspodcast.com/Subscribe to our other podcast: Franchise Your Business: https://open.spotify.com/show/7Ff8rTBR1Oykv4dIOOBdhnLearn more about our guest:Teri R. Moten, MBA | Your Business Problem Solver – AI Training & Consulting for Small Businesses | LinktreeTeri R. Moten, MBA, CAIO, is an AI Consultant and Trainer who helps business owners and organizations make AI practical, accessible, and impactful. With more than 25 years of experience in sales, marketing, and business strategy, Teri specializes in showing leaders how to use AI as a strategic tool to systemize operations, improve decision-making, and fuel sustainable growth.In the franchise space, Teri works with both franchise-ready business owners and growing franchisors to apply AI in meaningful ways—from building and documenting SOPs to conducting competitive and market analysis, and strengthening marketing messages that attract the right franchisees. She also helps leaders use AI to stay ahead of franchise trends by analyzing industry data and identifying opportunities before they become obvious.Teri is a Certified AI Officer (CAIO) and is passionate about helping businesses scale responsibly by pairing smart systems wiABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is recognized as one of the leading franchise consulting firms in the United States, helping business owners franchise their businesses through a proven Franchise Blueprint process rooted in ethical and virtuous business principles. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions. References to external data sources, studies, statistics, or other third-party content are not claimed as our own unless explicitly stated. We do our best to provide proper credit and citation where due. If we unintentionally fail to cite or credit a source, please let us know, and we'll gladly cor...

"Extravagant value" might sound over the top, but in recruiting, it's the secret to cutting through noise, skepticism, and shallow outreach. In this episode of Recruiting Conversations, I unpack what extravagant value really means, why it works, and how to build it into your recruiting system. Because if you want to win top-tier talent, your follow-up can't feel average. It has to feel unforgettable. Episode Breakdown [00:00] Introduction – Why "some value" isn't enough anymore [01:00] What Extravagant Value Really Means – It's not flashy or manipulative. It's thoughtful, personal, and intentional [01:30] The Litmus Test – If your value costs you time, attention, or creativity, it's probably extravagant [02:00] Real Examples – Sharing a custom content resource Sending a podcast that solves a problem Following up with a personal video or handwritten note   [03:00] The Power of Being Rare – In a transactional world, generosity and personalization feel extravagant [03:30] What It's NOT – Gimmicks, bribes, or manipulative "gifts" don't build trust, they destroy it [04:00] Operationalizing It – Build a "value vault" of tools, templates, and resources to share at scale [04:30] Automate the Follow-Up – Use your CRM to document personal details and create reminders to deliver value [05:00] Final Challenge – Look at your last five recruiting convos: Did you surprise them? Did you serve them? If not, start now Key Takeaways Value That Feels Personal Will Always Win – Recruits want to be seen, not sold to Extravagant Doesn't Mean Expensive – It means thoughtful, relevant, and intentional Surprise Builds Belief – Small, unexpected moments create massive differentiation Systemize the Generosity – Build tools and rhythms that make high-value touches repeatable You Don't Need More Pitches. You Need More Contrast – When people feel served instead of sold, recruiting shifts from pressure to pull Top talent won't remember your comp plan. But they will remember how you made them feel. Make that moment extravagant.

If you've ever found yourself saying, “I know systems matter—I just can't seem to stick with them,” this episode will feel like it's reading your mind. As 2026 begins, this is a heart-level conversation about why motivation isn't enough anymore, why consistency keeps slipping even when you care deeply, and why systems aren't optional for the life and business you're trying to lead. This episode is a reminder that you're not broken, behind, or lacking discipline—you simply need a stronger foundation underneath you this year. xoxo, Chelsi Jo . . . . . Build real structure in your business without overwhelm and finally create systems that stick in the Workflow Workshop. chelsijo.co/workflowworkshop If you're ready to fully systemize your life and business with support and accountability, Systemize to Scale is where we do that work together. chelsijo.co/systemizetoscale

You made it to 2026. That's your do-over right there. Some people didn't get this chance. They got through 2025 and didn't make it across the finish line. But you did. So what are you going to do with it? I'm not one of those hype-y guys demanding you chase everything. I believe in building a peaceful base first. That's where control lives. That's where freedom starts. From that foundation, you operate at whatever level you want. Today, I'm giving you the MAP system I use with clients who want to design their year without the chaos. Featured Story Once a month, I run sound for my church. The first five times I was responsible for making the band sound good was brutal. Uncomfortable doesn't even cover it. I was mixing audio, sweating through every moment, second-guessing every adjustment. Now? It's like muscle memory. I show up, I know exactly what to do, and the band sounds great. What changed wasn't my talent. I built a system. I stopped having to think about every single decision and started following a repeatable process that works. That's what systemization does. It takes the hard stuff and makes it automatic. It frees up your brain for the things that actually matter. And once you have that kind of freedom, everything else gets easier. Important Points Building a peaceful base in every part of life gives you the control needed to become who you want to be. Accepting responsibility empowers everything, even when you're sitting in a corner feeling cornered by change. Planning 80% of your year ahead creates flexibility, not rigidity, because you know where you're going. Memorable Quotes "If you don't have a solid peaceful base built in, it's really hard to become the person you want to be." "Being accountable and accepting responsibility for the results will empower your success in every possible way." "Everything takes longer than you think. Make sure you set yourself up for the long haul, not the quick sprint." Scott's Three-Step Approach Start with motivation and planning. Know what you want, then map out how you'll get there with intention. Build systems that remove thinking. Systemize everything so you don't waste energy on decisions daily. Stack accomplishments for sustainable momentum. Your freedom rests on a stable foundation that repeats daily. Chapters 0:03 - You got a do-over (so what are you doing with it?) 1:30 - The MAP system for designing your year with clarity 2:46 - Why motivation comes from what you want, not why 5:09 - Building systems that remove the thinking from success Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: https://instagram.com/heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're deep into our December series helping solopreneurs shift from overwhelmed operators to strategic CEOs. Today, we're talking about one of the most transformational tools you can use to scale with less stress: systems and processes. Whether you're a team of one or preparing to grow, systems are how you build sustainability into your business. This episode will show you how to start small, create clarity, and lead with confidence. ⏱ Timestamps & Segment Titles (00:00) Welcome & Series Recap (01:00) Why Systems Are the Secret to Sustainability (01:30) Start with One Repetitive Task (02:45) Create Simple SOPs (04:00) Batch, Schedule, and Systemize for Consistency (05:30) Create White Space, Not Just Efficiency (06:30) You Don't Need to Be Naturally Organized

" You do not want a business that is entirely dependent on you. You want an independent running business." -Ron Bester Ron Bester, VP of Client Experience at Successful Bookkeeper Global, breaks down why so many bookkeepers feel buried in day-to-day work and how the SODA framework helps you reclaim time, reduce stress, and build a business that doesn't rely on you to survive. In this episode, you'll learn… How to spot where your time is leaking & fix it Build simple systems that remove bottlenecks Use automation to cut repetitive tasks & free up hours Connect with Ron on LinkedIn. Time Stamp 00:00 – Why running a business is different from doing work you enjoy 03:00 – The common pitfalls small business owners face 07:00 – Why every business needs a plan, systems & an exit strategy 10:00 – Introduction to the SODA framework 12:00 – Systemize: building processes that create consistency 15:00 – Outsource: letting experts handle non-core work 17:00 – Delegate: breaking the "only I can do it" mindset 20:00 – Automate: using tech to remove repetitive tasks 23:00 – The biggest transformation bookkeepers experience with SODA 26:00 – Early wins & what shifts first 28:00 – Why most owners don't realize they are the bottleneck 30:00 – One small action you can take today 31:00 – How the SODA pre-checklist and intensive work 33:00 – Building a business that runs independently of you

From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster   "Slow is smooth, smooth is fast."   If you're stuck reacting all day, this episode with David Forster hands you the blueprint: clarify roles, codify the 80%, install scorecards that measure what matters, and make Profit First automatic so cash is where you need it—when you need it.   In This Episode, You'll Learn:  Why "boring, repeatable systems" beat heroics—and how to build them for people who crave structure. The clarity–consistency–accountability trio: what each really means in day-to-day ops. The 90–180 day "adoption dip" and how to push through it. Scorecards: tie activity → ratios → results (and stop tracking vanity metrics). Onboarding that sets the fence lines (and uses QR'd micro-videos for field teams). The "Think Like Me" cheat sheet so crews can make good calls without you. Profit First with Relay: reducing "move-the-money" friction to near zero.   Key Takeaways:  Build for the 80%. Don't rewrite SOPs for one-off edge cases; keep them simple and usable. Adoption is a habit curve. Expect drop-off at 90–180 days; consistency wins. Scorecards must link effort to outcomes (e.g., calls → close ratio → sales). If it doesn't predict success, drop it. "Fence lines" create safety. Reward following process; improve the process when outcomes miss. Systemize onboarding. Use bite-size clips + QR codes; new hires set the tone for the rest. Cash discipline ≠ harder work. Automate allocations (Relay) so Profit First happens without willpower.   Bio: David Forster is the founder of Systems Over Sweat and a strategic expert in business operations for home service businesses scaling past $1M - $5M in revenue. With over 20 years of experience building, scaling, and exiting service companies, David helps owners escape the chaos by fixing the processes that are quietly draining their time, profit, and energy. He's not a theorist—he's a tactician. David works with business owners to eliminate inefficiencies, simplify operations, and build scalable systems that allow the business to grow without the owner needing to be involved in every little decision. He's the guy that makes sure your operations actually operate.   Links: Website: https://www.systemsoversweat.com/ Facebook: https://www.facebook.com/rdavidforster LinkedIn: https://www.linkedin.com/in/rdavidforster/   Conclusion: Scale doesn't come from working harder—it comes from designing clarity, codifying the 80%, and reviewing scorecards with courage. Pair that with automated Profit First allocations and you'll stop firefighting and start compounding profit.   #ProfitFirst #CashFlow #SmallBusiness #Trades #EOS #SOPs #Scorecard #OwnerPay #RelayBanking #Operations #Accountability #CFO   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

You started your business for freedom, but now you're working more than ever. You're stuck in the weeds, and the idea of handing tasks to someone else feels like letting them borrow your own child. Sound familiar? In this episode, Kevin from the Pro Sulum team unpacks the brutal psychology behind why delegation feels impossible—and exposes the three big lies keeping you trapped in your business instead of working ON it. If you're dealing with burnout, working 60+ hour weeks, or convinced that "no one can do it like you can," this episode will challenge everything you think you know about delegation. This isn't your typical "just hire a VA" advice. This is about understanding the psychological barriers, dismantling the lies, and building systems that actually set you free.

The reasons some service businesses thrive while others struggle with ongoing crises and high employee turnover can be perplexing. While many attribute these challenges to market conditions, the true issues often stem from disorganized systems, ineffective hiring practices, and intricate customer journeys that obstruct growth. In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Christine Hodge, CEO of Process CEO and owner of Clear View, New Jersey's fastest-growing exterior cleaning company. Christine shares straight talk on how workflow systems, hiring frameworks, and clear client intake turn chaos into rapid, sustainable growth. She breaks down the “budget-middle-luxury” bundle pricing and her structured hiring process, and shows how automation frees owners from busywork. Christine's approach keeps teams loyal, clients happy, and scaling steady—without burnout. You'll get practical playbooks for qualifying leads, onboarding talent, and building company culture that employees never want to leave. Timestamps [00:00] Meet Christine Hodge—Background and Family Business [02:03] Fixing Business Bottlenecks and Moving to Digital [04:36] Standardizing Estimates and Increasing Ticket Price [07:04] Cross-Sell, Upsell, and Sales Team Training [09:53] Bundle Pricing: Budget, Middle, Luxury [13:44] Pre-Qualifying Clients and Streamlining Quotes [17:36] Remote vs In-Person Estimates: The 3000 sqft Rule [18:56] Building Trust with Branding and Online Systems [23:39] Automations: Email, Text, and Sales Follow-Ups [33:36] Hiring Framework: Multi-Step, Long-Term, Referral Driven [36:42] Company Culture: Clear View Day and Investing in People [45:01] Replacing Yourself: Hiring Experts as You Grow [52:51] The Process CEO: Coaching, Systems, Scaling [55:39] Work-Life Balance and Defining Better Than Rich Key Quotes “We don't just hire a warm body. We build loyalty and careers.” “Our average ticket nearly doubled after bundling, cross-selling, and upselling—systematically.” “If your sales process takes ten steps, automate nine. Free yourself for what matters.” “Company culture isn't an add-on. It's the core of keeping great team members.” “There's always a framework: qualify, quote, deliver, and delight.” Key Takeaways Move off paper—every process can and should be digitized. Create pricing bundles: basic, middle, luxury. This maximizes options and value. Systemize hiring: detailed, multi-step, and incentivized for referrals. Use automation for client comms and internal reminders—don't leave anything to chance. Culture matters: recurring appreciation events, a clear mission, and personal investment retain talent. Delegate and invest strategically—know when to stay lean and when to buy back your time. Links Mentioned The Process CEO Community : https://www.theprocessceo.com/Jobber : https://www.getjobber.com/Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Who is Kyle?Kyle Beltle is a sought-after advisor for professional coaches and consultants whose businesses are flourishing in the high six figures. Having worked extensively with clients eager to reclaim their time, Kyle specializes in navigating the twin challenges his clients so often face: “tax FOMO” (the fear of missing out on tax deductions) and analysis paralysis. He knows all too well how the constant swirl of social media tips and advice from well-meaning friends can leave entrepreneurs unsure of where to start and anxious they might be missing out. Through patient guidance and hands-on support—including welcoming endless client questions at kickoff meetings—Kyle helps business owners cut through the noise, find clarity, and confidently optimize their financial strategies.Key Takeaways00:00 Coaching Clients' Tax Woes Solved04:39 Experience Over Price09:06 Focusing Intentionally in Business12:55 Maximize 401(k) with Profit Sharing15:58 “Subscribe for Podcast Updates”_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDStax strategy, tax planning, proactive CPA, tax deductions, analysis paralysis, tax FOMO, professional coaches, consultants, high six figure business, time management, business finances, business owner, real estate investment, rental property, multi state tax return, online tax software, premium guidance, tax mistakes, tax savings, 401k, retirement planning, profit sharing, S corp, employee benefits, pension contributions, business tax, cash flow management, VAT bill, financial planning, tax professional, small business taxSPEAKERKyle Beltle, Stuart WebbStuart Webb [00:00:03]:Okay, we've gone live without the stream coming in, which is really interesting. So welcome to It's Not Rocket Science. Five questions over coffee. I'm here with Kyle Bentley Beltly. Sorry, I'm gonna, I'm gonna get that wrong. Kyle. Apologies. Kyle Beltley.Stuart Webb [00:00:22]:Kyle is the owner of ProActive CPA. Kyle is going to talk to us about some really interesting things about how we manage our finances, manage tax, etc. Carl, welcome to It's Not Rocket Science. Five questions over coffee. I hope you've got your coffee in front of you today.Kyle Beltle [00:00:38]:Ready to go.Stuart Webb [00:00:39]:Terrific mug, terrific mug. Let's, let's talk briefly about how you're, who is, who is the person you're trying to help? What's the problem they've got? So that we can sort of, as we were listening to you describe this, we begin to get a sense of is this me that Kyle is talking about?Kyle Beltle [00:01:00]:Sure, sure. So my clients are professional coaches and consultants running businesses that are generating high six figures of sales and they're people who are looking to buy back their time. I would say that the primary issue that people come to me with and I help them solve, it's kind of a twofold. It's first off, it's what I like to call tax fomo, fear of missing out, and it's analysis paralysis. So with the tax fomo, we are inundated with social media posts on tax tips, our neighbors giving us tax tips, our crazy uncle at the family dinner is giving us. And there's this fear that I'm missing out on these deductions that everybody else knows about. But where do I even, where do I even get started? You know, this, this analysis paralysis. And a great example of this is I just started working with a client there and as we were getting ready for our kickoff meeting, he said, I hope you don't mind, I just jotted down a few thoughts.Kyle Beltle [00:02:10]:Well, so Stewart, this guy had composed this entire Google Doc of just all the things that he'd been coming across. And you know, does this apply to me? Where do I start? And so what I do with my clients is distill all that into a crystal clear tax strategy plan for them where they know, a, this applies to me, B, this is how to take advantage of it, and C, here's the savings I'm going to get from it.Stuart Webb [00:02:38]:So let's just, let's try and explore a little bit then on what are the things. I mean, that guy obviously had ideas about what he wanted to do, the problems that he knew had. He Tried anything. What were the things he tried to do to overcome this problem before turning to Kyle and say, carl, can you help me?Kyle Beltle [00:02:57]:So fortunately he hadn't tried anything and sadly that's not always the case. I had a client, I'll call Ian, who just started working with me the beginning of this year and he had heard, real estate's a great investment. I'm going to get into real estate. And he ended up purchasing a rental house that was out of state. So now he's preparing a multi state return and he has to set up a rental property. He was using an over the counter online tax product there. And you know the saying, garbage in, garbage out. Well, the data that he was putting into the software was not correct.Kyle Beltle [00:03:47]:He ended up missing out on a lot of deductions around that rental property. And so when we first started working together this year, I went back, took a look under the hood of the return last year and was able to help him get that rental property set up properly. And the savings, the actual tax savings that he experienced as a result of that were twice what I was charging him there. And so, you know, I have a colleague, Rajo Jose, who likes to say premium guidance cost a lot less than premium mistakes. And so certainly don't, don't try to DIY things when you're working with a complex tax situation.Stuart Webb [00:04:39]:I'm going to have to agree with you, Carla. I know one of the early lessons I was taught when I was a very young business owner was people forget the price long after they've forgotten the lack of quality, so long after they've remembered the lack of quality. So you know, the, the problem that we all try and think of is this may or may not take me a lot of time, but you're not dealing with, you're not dealing with something which, which is, you know, so much time based, are you? Although they are paying for your time, they're paying for the years of experience which you bought into the, you've used as your education and your experience in order to come back and go, this is how much it's valid, the value is to you. This is not about me taking 15 minutes over this. This is 15 years of my life that's taught me how to do this for you.Kyle Beltle [00:05:25]:100%. 100%. And that's not even mentioning the time that they would need to take away from their core business.Stuart Webb [00:05:33]:Absolutely.Kyle Beltle [00:05:34]:To try to learn this or to even, even to execute it.Stuart Webb [00:05:38]:Absolutely. So I think, Carl, you've been very kind to the audience. You have Got a giveaway. And this will be something which is in the vault that we have, which is the systemized me free stuff. So describe what this is, a PDF, I think, which is going to be a great asset to a lot of people. Tell us what's in this PDF and how it benefit them.Kyle Beltle [00:06:04]:So, as I said at the top, one of the issues that so many of my prospects and so many of my clients come to me with is just saying, where do I even begin? So I put together a handout here of my six favorite tax strategies that most people can take advantage of. And so I would download that there and take it with you next time you're meeting with your tax professional to see which one of these can we put into play to maximize my savings.Stuart Webb [00:06:34]:And I would, I'd hate to, to prejudice this, but if somebody comes along and finds they're only using five of the six, they may need to have a word with you anyway.Kyle Beltle [00:06:43]:Yes, absolutely, absolutely.Stuart Webb [00:06:46]:Okay, terrific. That's a brilliant. And I, I'll just repeat, if you go to systemize me free hyphen stuff, you will find that immediately. You can go and download that now and go get that from, from that vault and, and you will be able to get hold of Kyle's top six strategies. Have a feeling he may have more than six in his bank. But that's, that's the top.Kyle Beltle [00:07:09]:There may be a bonus. There may be a bonus one.Stuart Webb [00:07:12]:I love it. I love it. I love it. Kyle, tell us a little bit. You know, how did you become the, the expert that you are on tax? This doesn't happen overnight. It certainly doesn't happen unless you, you set out intentionally to understand these things.Kyle Beltle [00:07:28]:Yeah.Stuart Webb [00:07:28]:Is there a book, a course or something like that that took you to this, this place? That's.Kyle Beltle [00:07:34]:That is a great question, Stuart. And I love when you ask your guests this because you're always, always finding great books, great programs through this, and I've read a lot of books over the years and just trying to think distill it down to one. Ah, it's really tough. But if I had to choose, I would say that the most impactful program in my life has been Earl Nightingale's the Strangest Secret. Are you familiar with it by any chance?Stuart Webb [00:08:05]:It's not one I know. It's not one I know.Kyle Beltle [00:08:08]:So I encourage everyone out there, go look it up on YouTube. The strangest secret. It's originally, I believe it was a radio broadcast that Earl gave. It's only about 30 minutes. It's very concise. Very to the point. And spoiler alert. The strangest secret is that we become what we think about most of the time.Kyle Beltle [00:08:34]:Oh, and, you know, certainly that is by, you know, no means new to any of your listeners, I'm sure. But for me, I came across this early in my career. It was one of the first times I was really ever exposed to the power of being intentional with your thoughts and setting goals there. And so even to this day, I still find it as a great reset any. Anytime I'm stuck to listen to Earl Nightingale's the Strangest Secret.Stuart Webb [00:09:06]:That is a great, great tip, Carl. I thank you for that one because you're absolutely right. Too often we are, we're not intentional with our businesses, are we? We are distracted. I often see business owners, and I deal with business owners most of my day, and I find myself saying, well, why are you doing it that way? And the answer is sometimes it's sort of like, well, I just can't stop thinking about this. And unfortunately you go, well, you're missing out on a bunch of other things which actually you should be focused on and this should not be even in your thing. So you, you tend to end up doing it because you've just got locked in a cycle of focus that is the wrong one. And to switch the focus to what you should be focused on is much more important.Kyle Beltle [00:09:53]:Yeah. If you're just reacting to the latest email, the latest text message that comes across your inbox there. Yeah, you're absolutely right. You're going to get stuck in a cycle that is not productive and not product. You know, really building up your business to the best that it can be.Stuart Webb [00:10:12]:And this is where you have to start thinking a little bit about, like the, the future of your business by focus on those tax strategies which actually enable you to free up the cash, free up the investment that you might need in order to move the business forward.Kyle Beltle [00:10:26]:Yeah, yeah, absolutely. May feel like you're taking some time, some invaluable time out of your schedule to invest one, two, maybe even three hours to sit down with your tax pro and really map out the upcoming year, what you can take advantage of, what you can't. But the clarity that I have seen that give to my clients is worth its weight in gold and more than comes back to them in time savings.Stuart Webb [00:10:57]:Yeah, I'm gonna, I'll tell a small story here. It's one that's rather specific to the. But I came across a business just recently. The business had hit a real problem. They had a real cash flow problem. And I sort of said, what's the real reason for the cash flow problem? Wasn't very obvious from the discussion. They went, we forgot a VAT bill, value added tax bill. We forgot this tax bill was coming in.Stuart Webb [00:11:20]:We completely missed swiped our cash flow. We're now in deep trouble because we had no idea that it was coming in. And I looked at them and I basically said these bills are paid once every quarter. It's like Christmas. It's going to be on the same day, same time every year. What happened? We didn't have a plan. A one or two hour meeting with an attacked professional to just work out where that was would have solved a whole heap of problems for that business.Kyle Beltle [00:11:52]:Yeah, absolutely, absolutely not. Not to mention just the fact that they could have set up a very simple system to, to remind them about that or to automate it there.Stuart Webb [00:12:04]:Yeah, absolutely brilliant, Kyle, I guess we're getting towards the end of this and I'm going to let you go so you can get back to helping other tax professional people get their taxes in order. Professionals get their taxes in order. Carl, there must be a question that you're thinking, well, he still hasn't asked me the real killer one and obviously I might, I might think of it and probably I'm not going to because I'm a person of very little brain. So what's the one question that I should by now have asked you? And as you know what that question is, you better answer it for us as well.Kyle Beltle [00:12:38]:Yeah, absolutely. Well, one of the questions that I was waiting for was what is one tax strategy in particular that could be a quick win for someone today?Stuart Webb [00:12:50]:I am so glad I didn't ask that question because that is such a good question.Kyle Beltle [00:12:55]:And I got to tell you, Stuart, I'll preface this, I know this, this answer, it's not exciting, it's not revolutionary here, but it is, it truly is powerful. And that is for the listeners here in the US to max out your 401k retirement plan there. Now most people, Stewart, very familiar with having some money taken out of their, their paychecks there to put in the 401k and that's great and that everyone should be doing that. However, I'm always surprised that more business owners don't know about the profit sharing options that most for 1k plans have. And the reason that the profit sharing is so powerful, Stuart, is that it is money that the business elects to put into their employees 401k plans. And it's powerful because if the owner owns a company that's taxed as an S corp here in the US that owner will be on payroll and they'll be able to put additional money into their personal 401 while the business gets a tax deduction for it. It's also a great way for employers to reward their employees by giving them a little bit of a bonus that they don't have to pay payroll taxes on. The employees don't have to pay income taxes on there.Kyle Beltle [00:14:26]:So using the profit sharing component of your 401k to really max it out is a very powerful tax strategy that a lot of businesses will will be able to implement this year and get a quick win.Stuart Webb [00:14:40]:Carl, it will not surprise you to learn that is not a strategy that is just related to the US that is also many other countries. Optimizing and maximizing the amount of money you put into a pension is often the best way of saving tax for the business, but also, as you just said, allowing the employee, even if the employee is the chief executive, to get ready for a time when they need to step away from the business anyway and have still got the money coming in that they should have.Kyle Beltle [00:15:11]:Yeah, absolutely, Stuart. You know, as I said, it's not a particularly exciting strategy, but it's, it's been my experience as a professional that oftentimes it's the simple disciplines.Stuart Webb [00:15:23]:Yeah.Kyle Beltle [00:15:23]:Simple steps that we repeat day after day within our businesses that in the long run provide the biggest wins for us.Stuart Webb [00:15:32]:Kyle, that is a great message to end on because I think it is a universal truth. Business is actually really simple. If you boil it down, it's about making a customer and keeping that customer happy. And hey, what could you do better than doing that with your employees by giving them tax breaks and money for when they retire as well. Absolutely brilliant. Absolutely brilliant. Kyle, thank you so much for spending a few minutes.Kyle Beltle [00:15:56]:Thank you, Stuart. It's been a blast.Stuart Webb [00:15:58]:I'm. I'm just gonna, I'm just gonna encourage people. If you're listening to this, if you're watching this, if you, if you're seeing us live, if you're seeing this in the recording or listening to this in the recording, just please subscribe to the. To the main with the Systemize me forward/subscribe systemize.me forward slash subscribe. You will get an email once a week which will intel tell you who's coming up on the podcast so that you can join live. Ask questions if you want, get on there. If you've got boring, know, really burning questions, that's the time to sort of ask it to experts such as Kyle who's been with us today talking about his stuff. And please go to Systemize me free hyphen stuff to get Kyle's really valuable six plus special special offer.Stuart Webb [00:16:39]:Download as soon as you can. Kyle. Kyle Beltley. I hope I've got it right. At long last.Kyle Beltle [00:16:45]:Yes.Stuart Webb [00:16:45]:Thank you for being with us.Kyle Beltle [00:16:47]:Thank you for having us. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Do you feel like you're working all the time on your coaching business but still not seeing results? Or maybe you're trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with the hours you have? Here's the truth: you don't need 40+ hours a week to build a profitable coaching business. What you need is focus. In this episode of The Coaching Edge, I'm sharing my Focus Formula — a 4-step approach to growing your business in just 8 hours a week. Whether you're a full-time coach who wants your life back, or a part-time coach who simply can't commit full-time hours, this formula will help you work smarter, not harder. We'll cover: The biggest myths about time and business growth. What an “8-hour coaching business” can look like for both full-time and part-time coaches. The difference between motion (busywork that feels safe) and action (the scary steps that create results). How fear keeps us stuck in motion, and why adopting a beta mindset is the antidote. My Focus Formula: Clarify, Simplify, Prioritize, and Systemize. ✅ High-value needle-mover tasks to focus on each week.

Finishing the year strong doesn't require more hustle — it requires the right systems. In today's episode, I'm walking you through the exact systems you need in place before the year ends so you can move into 2026 with confidence, clarity, and a whole lot less chaos. These are the same systems I use inside my own home and business to stay grounded, organized, and focused — even during the busiest season of the year. If you've been feeling scattered or stretched thin, this episode will give you the structure you've been craving. xoxo, Chelsi Jo . . . . Resources From Today's Episode Early Black Friday Sale — Happening NOW through Nov 24! Get the lowest price ever on Systemize to Scale and receive my full Home + Life Management System completely freewhen you join. Sale ends Monday → chelsijo.co/systemizetoscale Still deciding? I've got you. Here are resources to help you feel completely confident before joining: Wondering if you'll get results? Hear from STS former and current students and see how their life and business has grown here Want to ask a specific question about your situation or what's included? Ask a question here Curious what's inside Systemize to Scale? Watch quick tour of what's on the inside of our Systemize to Scale Want to know what weekly coaching with Chelsi Jo is like? Here's a full recording of a recent coaching call!  I cannot wait to welcome you inside the Systemize to Scale community!

Landscapers! Learn how to build a killer annual strategic plan for your business at our free web class on December 9. Spaces are limited, so save your spot now. https://trybta.com/CE-SPL-Dec9Take our five minute quiz and get a free custom road map to growing your contracting business: https://trybta.com/DL247To learn more about Breakthrough Academy, click here: https://trybta.com/EP247 Building systems is the key to scaling your contractor business—but let's be honest, it's time-consuming and tedious work that most visionaries hate doing.What if there was ONE role that could build all your systems for you?In this episode of Contractor Evolution, Systemology author David Jenyns returns to introduce his groundbreaking new concept: The Systems Champion.This isn't an ops manager. It's not a COO. And it's not necessarily an integrator.It's something different—and potentially more powerful—especially as AI transforms how we work.David breaks down exactly what a Systems Champion is, who's the right fit for this role (the answer might surprise you), and how to create and fill this position in your business starting today.If you've been stuck in the weeds building systems yourself, this conversation will change everything.

You've been asking—and the answer is YES. The Early Black Friday Event is happening November 20–24, and it's the biggest sale we've ever done.   In this short but powerful episode, I'm sharing what to expect, how to prepare, and why this is the opportunity to finally build the systems that will change your life and business before 2026 even begins.   Plus, I'm reading a message straight from one of our Systemize to Scale students that perfectly captures what this transformation feels like in real life.   xoxo, Chelsi Jo . . . . Early Black Friday Event | November 20–24 Get ready for the biggest event of the year and the lowest prices we've ever offered on all ChelsiJo.Co programs. Details drop right here on the podcast and via email—don't miss it! In the meantime, checkout all the details inside Systemize To Scale over at chelsijo.co/systemizetoscale 

2026 is going to be your breakthrough year—but only if you start preparing now. In this episode, I'm walking you through how to set yourself up for a year of growth, clarity, and peace—and sharing a little insider news about what's coming next week… The Early Black Friday Event | November 20–24 It's the biggest sale we've ever done, with the lowest prices of the year, exclusive bonuses, plus my full home management system included free when you join Systemize to Scale. This is your moment to get ready for your next level. xoxo, Chelsi Jo . . . . Mark your calendar: ➡️ Early Black Friday Event | Nov 20–24 Stay tuned here on the podcast and your inbox for early access links and details! In the meantime checkout Systemize To Scale over at chelsijo.co/systemizetoscale

Who is Andrea?Andrea Stenberg is a social media whiz who really knows her stuff when it comes to video marketing. She loves helping business owners figure out how to use video to get noticed online and turn viewers into customers. Andrea's all about sharing simple, practical tips that actually work, no jargon or tech headaches. As a guest on “It's Not Rocket Science: Five Questions Over Coffee,” Andrea brings her friendly vibe and tons of helpful advice for anyone looking to grow their business with video.Key Takeaways00:00 “Aligning Video with Brand Strategy”04:45 Building Trust Through Videos07:39 Authentic Video Marketing with AI11:25 Authentic Video Outperforms Polished Content17:21 “Start Marketing with Video”21:23 Instagram & LinkedIn Content Strategies22:29 Challenges of Creating Short Videos25:53 Improving Videos Through Feedback_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSvideo marketing, social media video, lead generation, customer conversions, coaches, course creators, healers, expertise marketing, personal branding, seat of your pants marketing, marketing strategy, brand consistency, going viral, target audience, client journey, personalized videos, AI in video, video editing tools, video content repurposing, audience trust, showing up on camera, authentic video, video length, LinkedIn Live, Instagram Reels, closed captions, video accessibility, video engagement, video production quality, content funnel, repurposing contentSPEAKERSAndrea Stenberg, Stuart WebbStuart Webb [00:00:00]:Hi, and welcome back to It's Not Rocket Science. Five questions over coffee. The important thing here is the coffee. And I want to really welcome Andrea, Andrea Stenberg, who's going to talk to us about the importance of doing a video in your social media and helping us to increase our lead generation and help us to increase our customer conversions by using effective video in, in lead generation. So, Andrea, welcome to It's Not Rocket Science. Five questions over coffee. And I hope you're ready to give us some pearls of wisdom.Andrea Stenberg [00:01:08]:Oh, thank you, Stuart. Thanks for having me.Stuart Webb [00:01:11]:So let's start by trying to understand exactly who, who, who the who, who the people are that you help with understanding how to use video better. And how do you, how, how you understand what their needs are?Stuart Webb [00:01:25]:Well, I, I work with coaches, course creators, healers, anyone who's selling sort of what's up here, their expertise and their knowledge. And they're usually people who are really good at what they do and they're really passionate about helping people. In fact, they're almost more passionate about helping people than they are about growing their business. But they're also serious about growing their business. And one of the things that that happens is, you know, they've learned along the way that video is becoming really important and they understand that video is important. So they've started using video, but they don't really know what they're doing. So what happens is like, so they've got over here, their website, their social media, their emails, all their marketing is kind of professional and branded. And then they put their video and it's over here and it almost looks like they're not even coming from the same business because they've just kind of added it on.Stuart Webb [00:02:22]:And they're doing what I call seat of your pants marketing, where they're just, when they, you know, on the rare occasions they have a few spare minutes, they do a video because, and they model it on somebody else's. But they don't really figure, haven't really figured out where it fits in their marketing and really is, I want your marketing and your video to like work together seamlessly like this so that they all support each other, they all work together, they all look like they're from the same business and they're all sharing a similar message. And so that's, you know, that's, that's who I work with. And that's my, my end goal for everybody is to have their video and their, the rest of their marketing all working seamlessly together.Stuart Webb [00:03:05]:You've kind of already Excuse me, you've already sort of answered the second part of my question which is, you know, we, you're right, we're all, we're all very aware of the fact that video is really important in, in marketing nowadays because it starts to help to sort of demonstrate who you are as a person. And you know, we have to remember at the end of the day even big businesses buy people. So, so what is it you've seen people do that perhaps doesn't quite gel? You've sort of talked about the website not looking the same as the video or the video somehow not looking as if it's coming from. What are some of those things that people have done that you've sort of spotted potential problems for them?Stuart Webb [00:03:42]:Well, I mean some of the problems is like, so everybody gets focused on the idea of going viral and I want to go viral and get discovered. And yes, part of video is getting discovered. But for most coaches, course creators, consultants, healers, going viral is actually not good for your business. For example, I had a video that went viral like it didn't get millions of people but it was like easily 10 times my normal viewership of videos. And the interesting thing was the vast majority of this new audience were 18 to 24 year old boys. And they're not my target audience, they're not going to be a customer of mine. Like I don't know why they liked this video but you know, like it was not really of any business value to me that these 18 year old boys were liking this video. So, so going viral, like yes, it's nice to be discovered but it's if you're being discovered by the wrong people, that doesn't help you.Stuart Webb [00:04:45]:The other thing about that is when people come into your world like they don't just hear of you today and become a customer today. I mean sometimes that happens but usually there's a process and there's a journey where people have to get to know like and trust you and, and that's where video becomes really powerful because not just from being discovered, but as people are getting closer and closer to making that decision, to becoming your client, you can build that trust. You can let them see that you have some expertise. They can, you can get them to experience what it might be like to work with you in a completely non threatening way. So if you're posting a video on LinkedIn or YouTube, somebody doesn't even have to give you their email address to watch your video. So it's a very low risk on their part to get a taste of what it's like to work with you. And then, of course, you know, once people get closer to becoming a client. For example, one of my favorite strategies is you can do personalized videos that you create one video for one person and you can say, hey, Stuart, I really enjoyed talking with you.Stuart Webb [00:05:52]:I just wanted to remind you about A, B and C and send a video to them and that, you know, really creates that. Wow, that's. This person really heard me. This person is really interested in me. And look, they sent me a video just for me. So there's lots of different places where you can use video, not just at the top of the funnel of just getting discovered by new people. And I think that's. That's the biggest change that people can make is start incorporating it into all the stages of your marketing, not just at the beginning.Stuart Webb [00:06:27]:I think that's a very, very, very, very interesting way of doing things because I've. I've seen and done similar things where. And that personalization, even if that video that you create for that one person is, you know, it's just their name and everything else is exactly the same to something you sent to somebody else, they feel it's theirs, don't they? Because you can't create a video easily without putting some effort in and making it very personal to them. We ought to just sort of COVID off the AI thing because is that something that you think AI generated videos are helping or hindering in these respects?Stuart Webb [00:07:08]:Well, I mean, for people who I work with. So, like, for example, if you're a coach or a healer, like, say you're a healer and you're going to help me make my child healthier or do better at school or whatever that you do. I need to trust you a lot, Especially if it's about my child. Like, if it's about me, I might be willing to take some risk. But if it's my child, I want to trust you a lot. And having an AI video like that doesn't build any connection to me. Whereas. But AI is useful.Stuart Webb [00:07:39]:But I really think if you're an expert and you're sharing your expertise and you work closely with your clients and they need to trust you, I think there's real power in getting your face on camera, getting your voice, letting people hear your enthusiasm, your passion for your industry, and getting a taste of what it's like to work with you. So having an AI avatar do the talking for you, I think is not going to help you grow your business. That being said, there are lots of ways you can Use AI as part of your video marketing. For example, I have a video editing tool that I use that creates a transcript so that instead of editing video, you actually edit the transcript. And when you delete a sentence in the transcript, it deletes it from the video. That's AI but it's like, it's still me, I'm just editing what I said. Or the same AI, you can go in and say, put in a 15 minute video and say, pull out five 30 second clips that I can share on social media. It's still my words.Stuart Webb [00:08:46]:It's just doing it for me. So it's kind of like having an assistant rather than, than, you know, AI creating everything. So I, I am very, very passionate about the idea of people showing up on camera, showing their faces. And you know, I, I sometimes get pushback from people saying they don't want to. And it's like, you know what? I, I don't like being on camera either. I'm, you know, I'm pushing 60, I'm not as thin. I have, you know, gray hair and wrinkles like everybody else. But you know what, my ideal clients don't care about that.Stuart Webb [00:09:17]:What they care about is how I can help them. And that's the same with anybody watching this. Your ideal clients ultimately don't really care that much about what you look like. It's like, how can you help them and do they trust you enough that you can actually do the things you say and video is really the thing that's going to help you?Stuart Webb [00:09:33]:I think you've got a valid point actually, Andrew. And you know, to an extent, I can remember talking to one consultant who actually said, at long last, I've got the gray hairs. Because now it looks like I've got the experience to help you rather than just having the experience to help you. So sometimes those gray hairs and wrinkles are really helpful and useful. Andrea, let's, let's move on to your, the way that you can help people. You've given us an offer that we've put into our vault at Systemize Me Free Stuff. What, what's the offer that you've got available for people if they go there and they, they read about this?Stuart Webb [00:10:09]:Well, the number one question I get from people is, okay, I get video is important, but what do I say? And it goes back to what, you know, what I said earlier about having that, that kind of funnel is you want to have videos for each stage. And so I have, I have a free guide that's called this seven Essential Videos for Explosive Growth. And it is, it's seven videos that are for different stages of a client, of the client journey. And if you follow that, you will create seven videos that speak to people in different stages of that journey. And then, you know, if you do one video a week, that's two months worth of videos you've created following this guide.Stuart Webb [00:10:53]:One video a week is so easy to do as well, isn't it? Let's face it, I mean I've, I've had a, I've had a look myself and they are not, these are not, these are not very difficult videos to create, are they? You're not, you're not telling people they need to book a studio or go and spend time learning how to be a professional presenter. This is how normal people, I'd like to consider myself normal. Normal people can just do these things in a very simple way just to get themselves started, even if they don't, even if they don't have all of the necessary professional equipment.Stuart Webb [00:11:25]:Well, and what's really interesting is there's actually lots of data now that shows that if your video is too polished and too well edited and too slick looking, they actually perform worse than somebody taking their cell phone and holding it up and, and talking and walking and it's jiggly and it's not perfect. And I think the reason is we're all used to, you know, commercials. As soon as a commercial comes up on television, what do you do? You get up and you go get a snack or you go and, and go use the, the, the facilities or you do any commercial. So when you're on, on social media, if you see something that feels like a commercial, your blinders go up and you go, no, I'm not going to listen to that. But if you get on camera and it's not perfect and you make a mistake or you stumble over a word, people go, this is a real person.Stuart Webb [00:12:20]:Do you know we've had a comment in from Derek. Derek's another video person I know, and he said, he's just said AI videos are great and can be personalized. What love said. But it's still easy to insert. Some of you, it's the dynamic captions that annoy the heck out of me. And I think Derek's got a point there. You're talking about the fact that we need to be us on those videos, don't you? You're saying that having the jiggliness sometimes just shows that you're a human being and you're still relatable. And that's the really key thing to making your video hit home with people.Stuart Webb [00:12:53]:And I've even seen, like, you know, Tony Robbins was doing video back when we were still using VHS to watch video. And I've seen him now online doing videos where he's clearly holding the cell phone and speaking to the cell phone. So even, you know, somebody who has been doing video for decades is recognizing that sometimes this off the cuff, just speaking to your audience, speaking from your heart, sharing a message resonates better than a really polished professional done in a studio. And all the flashy bells and whistles, sometimes those, those convert better.Stuart Webb [00:13:30]:So, Andrea, tell us how you, how you got to who you are. Was there a book or a course or something which sort of, which you used as a way to sort of help you to understand how video marketing was going to help your business grow?Stuart Webb [00:13:45]:Well, it's kind of. I felt really long and hard about this question because there's lots of things that got me to where I am and when I started learning video, because as a marketing professional, I knew my. I had to learn it for me so that I could help my clients figure it out. And there, there wasn't a lot available, but I came across, I think it was about 20, 20, 19. Somebody had an ad online for a course and it was going to be like, learn how to do video. And I was like, oh, yay, I'm going to get support, I'm going to get coaching, I'm going to get accountability. And I swear, I think my credit card was smoking. I pulled it out of my wal about to pay for this course.Stuart Webb [00:14:27]:And then imagine my crushing defeat when I opened up the course and the course was a PDF with 30 topics to do. When I went live every day for 30 days and the hashtag to you to post with my videos, I was like, this wasn't what I was looking for. But I went live every day for 30 days, including one day I was at my sister visiting my sisters. And the only place in the house that was quiet enough was. Was the bathroom. And I sounded like I was at the bottom of the toilet because it was all echoey. It was terrible. And so at the end of that, I thought, well, okay, if I can do that.Stuart Webb [00:15:05]:Okay, so I'm not scared of being on video because, like, that was bad. And I did it. I didn't die of embarrassment. Nobody threw virtual tomatoes at me. Like, it was fine. But I still didn't have a strategy. So I had to spend. I spent the next year being very UN Canadian.Stuart Webb [00:15:22]:I started like If I saw people doing interesting things with video, I would like message them. Can we get on zoom? Can we get on the phone? I'd like to pick your brain and what you're doing. And I just like, sort of, I just spent time talking to people and looking at people and just trial and error and learning from people because there wasn't really good guidance back then for how to use video as marketing. And so it kind of. But then the other thing, other side about it is video marketing. While it. It is different, it's actually still the same principles as offline marketing. And, you know, a lot of times I have older entrepreneurs come to me and say, well, I don't know if I can do video because I'm not a digital native.Stuart Webb [00:16:05]:I didn't grow up with this stuff. And I was just, you know, what? If you have the knowledge and the skills to talk to people and talk to customers and. And find out what their pain points are and talk to them about how you can help them, all you have to do is learn which buttons to push on video, because it's the same skill set because you're still talking to human beings. And that's. That's really the most important part.Stuart Webb [00:16:31]:Yeah, absolutely, Andrea. That there's a. There's a sense in which I'm sure that you've sort of got a question at the moment which you're wondering why I haven't asked yet. And I'm sure that that question is the one that you sort of really will help us to sort of to nail what the next step is or something. So I don't have that question because I've got to admit, I haven't thought that deeply about it. But you have got a question that you think I should ask. So what's the question that I should have asked you by now? And therefore, once you've asked it, you can have to answer it for us.Stuart Webb [00:17:05]:Well, earlier when I said you want to take your. Your marketing and your videos and make them work together, like, you know, a handshake. It's like, well, how do you do that when you're busy and, you know, busy entrepreneurship?Stuart Webb [00:17:19]:I like the question very much.Stuart Webb [00:17:21]:And so my answer is what I like, you know, people to do is turn their marketing on its head and start with video. So if you start with one video that has your message, has your voice, has your face, you start with the video and then repurpose that video. So you take your video and then you're repurposing it into a bunch of other Content. And you can do it quickly, you can do it easily, AI can help you, but it still sounds like you because you started with your words, your ideas, your voice. So, for example, you take a transcript of your video that you created and turn it into an email or a blog post, or do some LinkedIn posts based on content that you've created. And, and that does a number of things. I mean, first of all, it saves you time because you're starting with your words and then you're just recreating it. The second thing is one of the fundamental marketing principles is people need to hear the same message over and over again.Stuart Webb [00:18:27]:That's why, like, if you're watching commercial television, the advertisers don't make a commercial play at once and they never play it again. They play it over and over until we're sick of it because it takes that long for us to remember it. So if you take a video and then maybe you do an email or a blog post, then you do a LinkedIn post and maybe a LinkedIn carousel post, that's all on the same messaging. People start recognize it, remembering it. And sometimes they may even think, oh, I've heard that before. That Stuart must be really smart because I've heard that before, even though they heard it from you. So it's the repetition and the different formats that help. So that's, that's for me, is if you start with the video and then build from there, but using, you know, the same basic messaging, you can speed up your marketing.Stuart Webb [00:19:15]:You can make your, make it easier for you and more effective.Stuart Webb [00:19:21]:Brilliant. Brilliant. Absolutely brilliant. I love it. Andrea. I mean, you've left us with what can only be described as the action for the rest of the day. We. Which is to do that, start with video and take that first step and go, go live.Stuart Webb [00:19:37]:I mean, you're right. It didn't kill you to go live 30 times in 30 days. Nobody is yet violently objected to me going live on video. Although personally I have. But that's another story. Andrea, thank you so much for encouraging us to sort of go and do these things and really make it happen. I think it's brilliant that you're pushing this message. I wish more people were taking it on board.Stuart Webb [00:20:00]:And I'm just going to ask people if they would value, like Derek was earlier, being alive and listening to us live, talking. If you can go to www.systemize.me, subscribe, that takes you to a simple form which allows you to actually just ask for my email once a week where I Send you who's coming up so that you can do like Derek, join and listen to the comments that are being made. We've got, we've got other people here talking as well and I'm just going to share these you Andrea, so that you can answer them. Derek, what is the sweet spot regarding video length?Stuart Webb [00:20:38]:That is a fabulous question. It's one of my most common questions and my answer is a terrible answer. And it's terrible because the answer truly is. It depends and it depends on a number of things. One, it depends on what your audience is expecting and what they're used to. Two, it depends on your skill as a presenter. You know, if you're really skilled and engaging and interesting and speak and sound bites, you can go longer. The other thing, the third thing it depends on is the actual content of the video because you need to give be long enough to give all the information that you promised at the beginning, but not so long that people are dropping off.Stuart Webb [00:21:23]:For example, I know I, I have two clients, one who is doing massively good reach with seven second Instagram reels. People are commenting, people are DMing her. They're, you know, you know, they're not just top of the funnel. These are people reaching out and taking the next step from 7 second reels. And then I also know somebody who does. This is also an Instagram example, but hour long live videos on Instagram five days a week and has hundreds of people showing up live, have people commenting, people are staying all the way through and engaging. So I know it's a terrible answer but it really is true. But if you're just starting out and you know, for example, If Derek's on LinkedIn, if you're doing a LinkedIn Live, often 10 to 15 minutes is a good place to start because there's that, you know, that quota that's been attributed to Mark Twain and a few other people is I apologize, my letter is so long I didn't have time to make it shorter.Stuart Webb [00:22:29]:So making a really short video that has a complete message and is really succinct is actually challenging. Where it's talking for 10 to 15 minutes, you know, if you have an intro that's one to two minutes, you maybe you have three talking points and you have an example or a story for each one of those, that's probably two to three minutes each. And then you have your, your closing statement which is probably at least a minute. There you go. You're already over 10 minutes. So, so that's a good place to start. And then you can sort of adjust up or down as you figure out what your audience expects from you and wants from you, and also what you're. Your skill as a presenter and how much work you want to put into making them shorter or making them longer.Stuart Webb [00:23:14]:Love it. We've got one question from Nicholas. Closed captions are on nearly every video now. They're always wrong somewhere. Do you have a comment on that, Andrea? As closed captions, I've always thought the closed captions were useful because, you know, we do have people who don't necessarily understand all of our accents. We do have people who are not able to hear everything we're saying. Sometimes they're in a busy office and they've got to have the sound off. There are a whole range of reasons why closed captions might be useful.Stuart Webb [00:23:40]:Are you a fan?Stuart Webb [00:23:42]:Yeah, absolutely. I actually have a client who is hearing impaired, so even when we're in person, she's got an app that will do closed captioning. So, yes, I think it's important for all sorts of reasons. There's also lots of data that show a lot of people watch videos with the sound off. So if you want to engage your audience having captions and really it's. The problem with closed captions is most of them are done with AI and the AI is mostly trained with American accents. So if you don't have an American accent, that's problematic. I speak quickly, and some.Stuart Webb [00:24:21]:Some of the AI has trouble with the way I speak. And then if you have, you know, particular terminology for your industry, they may not understand them. Now, depending on what you're like in a live stream, if there's closed captionings, there's not really anything you can do while you're live. If you're editing videos, people, you know, it just depends how much of a perfectionist you are, whether you go in and edit the closed captioning that the AI created or whether you just go, you know what? This is close enough. I'll just. I've got more important things to do in my business and. But closed captioning has gotten better. A year ago, I just about always edited, even on Instagram, the AI closed captioning because they were so wrong.Stuart Webb [00:25:09]:Now a lot of times I'll just leave them because they're close enough and they may get better as time goes on.Stuart Webb [00:25:19]:Andrea, thank you for answering those questions. I really appreciate you spending a bit of time doing that. I think that's great advice there. So just to repeat, go to Systemize me Free stuff. Pick up Andrea's excellent course on how to get your seven messages across and go to the Systemize me. Subscribe and be like Nicholas and Derek. Get your questions answered live by real experts like Andrea, rather than having experts like me tell you something wrong. So Andrea, thank you so much for spending a few minutes with us.Stuart Webb [00:25:53]:I really appreciate what you've been able to do teach us today and I look forward to getting my videos better because of the advice you've given.Stuart Webb [00:26:01]:Thanks for having me, Stuart, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

On today's episode, Dr. Mark Costes is joined by systems expert and author David Jenyns for a deep dive into the power of systemization, culture, and AI in modern dental practices. David shares his journey from overworked agency owner to founder of Systemology and creator of the new book Systems Champion, a practical guide for empowering the team member who will drive systems forward.   The two discuss how to eliminate complexity, reduce resistance from long-time staff, and build a systems culture that makes practices more profitable, predictable, and less dependent on the owner. Plus, David shares real-life applications of AI—from process documentation to patient communication—and how small businesses can adapt quickly. This is a must-listen for dentists looking to grow, scale, and reclaim their time without losing operational excellence. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.systemology.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully.In this episode…What if the job you took as a teenager ended up defining your life's work? That's exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric's story is a testament to grit, curiosity, and reinvention.He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth.Eric's insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry.Here's a glimpse of what you'll learn: [01:07] Who is Eric Svedberg?[01:57] How a part-time job pumping gas at 16 sparked a lifelong career[03:10] The early Amoco days and what full service really looked like[07:08] Becoming the youngest Amoco dealer in the country at just 22[09:22] Transitioning from Amoco to European Auto Works[11:07] Rebranding, growth, and finally gaining work-life balance[14:33] Where Eric sees European Auto Works in the next few years[16:40] A customer's parking-lot prayer and what it taught him[18:33] How Google tools and video marketing improved visibility[20:54] The game-changing shop software that streamlined operations[22:38] The business books that changed Eric's mindset[29:07] Giving back through Fuel CoachingResources mentioned in this episode:Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInEric Svedberg LinkedInEuropean Autowerks WebsiteMaking Money Is Killing Your Business by Chuck BlakemanFreedom's Forge by Arthur HermanAcres of Diamonds by Russell ConwellQuotable Moments:“I became the youngest Amoco dealer in the country at age 22.”“I quickly learned that wherever I was, was the place that made money.”“I changed the name, rebranded, got my life back; five days a week, not seven, and grew and grew and grew.”“I've always been a sponge. I absorb information from anyone and everyone.”“Making money is killing your business.”Action Steps:Invest in learning: Absorb insights from others in your field and keep evolving with your business.Systemize your operations: Build processes that allow you to step out of daily chaos and focus on growth.Adopt modern tools: Embrace digital platforms like Google Business and TechMetric to improve efficiency.Prioritize work-life balance: Growth doesn't have to mean burnout; it can mean freedom when done right.Pay it forward: Share your knowledge, mentor others, and help them discover how to scale an auto repair shop with clarity and purpose.

Ever wonder how some moms seem to get it all done—without losing their minds? Here's the secret: it's not about doing more. It's about doing things smarter. In today's episode, I'm sharing five sneaky places I save time every single day—both in my home and my business—that allow me to stay focused, productive, and present. From keeping my kids' wardrobes minimal to building repeatable workflows that run my business on autopilot, these simple systems help me make real progress without the constant hustle. If you've been craving structure, ease, and the ability to actually enjoy the life you're working so hard to build—this episode will show you exactly where to start. xoxo, Chelsi Jo . . . . Ready to finally get your time back? Watch my free Workflow Workshop → chelsijo.co/workflowworkshop You'll see how I organize my entire business inside one repeatable Operating System that saves hours every week—without dropping the ball at home. Learn how to plan, batch, and automate the tasks that actually move the needle so you can grow your business and protect your time with your family. And if you're ready to take it even further—once your workflows are set, your next step is to join Systemize to Scale. Inside, I'll help you turn those workflows into a complete operating system that allows you to grow consistently, lead a team confidently, and build a business that runs smoothly without burning out. Apply now → chelsijo.co/systemizetoscale

Still believe there aren't any good plumbers out there? That myth is costing you time, money, and freedom. In this episode, we show you how to attract the right people—plumbers who want security and a future—not just a paycheck. Then we tackle the real issue: you. If you're still stuck thinking no one can do it as well as you, you're the bottleneck. Systemize your business, lead like an owner, and let your team do the damn job. And if you want to build a real business, not just stay stuck on the truck, you've got to adopt an “always hiring” mindset and stack your bench with talent. Watch now and start building the team your business—and your life—deserve.

Send us a textIf your days feel like a never-ending game of whack-a-mole—emails, meetings, fires, and a to-do list that multiplies overnight—this episode is your deep breath.Dr. Mel breaks down how leaders can systematize the chaos without losing their people or their peace. Using her signature Purpose–People–Process Framework, she'll walk you through how to build rhythms, routines, and structures that make your leadership lighter and more intentional.You'll learn:✅ How to anchor every system in your purpose✅ How to build systems around your people, not on them ✅ How to protect your process so it can protect you ✅ Why simplifying before scaling is the key to sustainabilityYou don't need more time—you need better systems. Let's calm the chaos and lead with clarity.Power Action:This week, choose one area of chaos—communication, meetings, or management—and align it with your purpose, people, and process. One shift can change your whole flow.Download Upside and use my code MELINDA35278 to get 15¢ per gallon extra cash back on your first gas fill-up and 10% extra cash on your first food purchase! Download Fetch app using this link, submit a receipt and we'll both score bonus points. Calling All Educators! I started a community with resources, courses, articles, networking, and more. I am looking for members to help me build it with the most valuable resources. I would really appreciate your input as a teacher, leader, administrator, or consultant. Join here: Empowered Educator Community Book: Educator to Entrepreneur: IGNITE Your Path to Freelance SuccessGrab a complimentary POWER SessionWith Rubi.ai, you'll experience cutting-edge technology, research-driven insights, and efficient content delivery.email: melinda@empowere...

Episode Overview:  In this episode of The John Kitchens Coach Podcast, John Kitchens and Joel Perso unpack what it really takes to scale your real estate business and eventually step out of production—without losing control, clarity, or cash flow. From AI-powered leadership and communication to strategic planning and financial modeling, this conversation breaks down the mindset and systems behind building a business that serves your life, not the other way around. Whether you're a solo agent working toward your first million or a team leader looking to escape production, this episode delivers a playbook for scaling with strategy, clarity, and confidence.     What You'll Learn in This Episode The AI-Driven Leader Why AI should amplify your leadership—not replace it. How to prompt AI to challenge your thinking instead of feeding your bias. The key difference between AI-assisted leadership and AI-dependent leadership. Strategic Planning: Escaping the Drift Why every agent and team needs a repeatable planning process. How to build clarity into your vision, model, and execution. The “Agent to CEO Framework” — a proven structure for thinking like a CEO. Escaping Production the Right Way The three pillars of stepping out of production: Strategic planning to prevent drift. Repeatable value propositions for buyers, sellers, and agents. A clear financial model that supports your next move. Why most leaders fail at stepping out—and how to forecast before you leap. The Power of Data, Discipline, and Margins Why market-based wages are the foundation of sustainable growth. The financial traps that keep leaders stuck in production. How to leverage your real estate business as a wealth engine for investments. Mindset, Leadership, and Opportunity Why clarity and vision come before every major decision. The mindset shift from chasing transactions to building opportunities. How top agents are turning their teams into vehicles for financial freedom.     Resources & Mentions JohnKitchens.coach – Executive Coaching for agents ready to scale like CEOs The Agent to CEO Framework – Proven path from production to leadership Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree The Working Genius by Patrick Lencioni The Culture Code by Daniel Coyle The Strangest Secret by Earl Nightingale     Final Takeaway Building a business that gives you freedom isn't about hustling harder—it's about leading smarter. Strategic planning, financial clarity, and the right systems turn production into profit and chaos into control. And as Joel Perso reminds us: “The essence of strategy isn't what you do—it's what you decide not to do.”   Connect with Us: Instagram:  LinkedIn:  Facebook:    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Back to school is settled, fall break is here—or maybe even over—and that means the holidays are right around the corner. If you're a business owner, chances are you haven't really thought about how to get ahead so you can actually take time off. You're just trying to enjoy the calm before the storm. But not this year. This year, it's going to be different. In today's episode, I'm walking you through four systems you need in place before you take time off so your business keeps running while you rest. This is Part 1 of a special two-part holiday prep series designed to help you actually unplug, enjoy your family, and still feel confident that your business is moving forward. Then—come back Friday for Part 2, where we'll talk about how to prep your home so you can rest, recharge, and not just trade business work for housework. xoxo, Chelsi Jo . . . . ➡️ Want to see exactly how I build these systems inside my own business? Watch my FREE Workflow Workshop → chelsijo.co/workflowworkshop You'll learn how to organize your tasks, projects, and workflows so your business runs smoothly—even when you take time off.   Ready to scale your business without sacrificing your home or family? Join my 12-month group coaching program Systemize to Scale → chelsijo.co/systemizetoscale You'll learn how to systemize your home and business so you can grow sustainably and enjoy real balance.

Seven years in business… and still growing stronger. Today, I'm sharing the three reasons my business continues to create both impact and income—year after year. This isn't about hustle or luck. It's about building something that lasts. You'll learn the mindset, habits, and systems that have kept my business alive and thriving through every season—so you can do the same. If you've ever wondered how to grow without burning out, this episode will show you what it really takes to build with longevity, purpose, and peace. xoxo, Chelsi Jo . . . . Ready to build the same systems that keep my business running with consistency and ease? Watch my FREE Workflow Workshop → chelsijo.co/workflowworkshop You'll see how I organize every workflow inside my business so nothing falls through the cracks—and how you can do the same. . . Want to grow your business without sacrificing your family? Join my 12-month group coaching program Systemize to Scale → chelsijo.co/systemizetoscale You'll learn how to systemize your home and business so you can scale with structure, not stress.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Episode Title: Stop Dimming Your Light, How to Brighten Your Light – The ND Edition (Gen X Women)Host: Sonya JanisseDate: Oct 9, 2025Runtime: Approx. 25:00Note: There is about a one to two minute period of silence where my headphones needed to be recharged... just keeping it humanWatch the vidoe clip here https://youtu.be/3diruf9vXkY☕ Episode Summary: Your Light Is Not BrokenAre you a neurodivergent Gen X woman who feels utterly exhausted from constantly "performing normal"? Do you spend more energy masking than actually achieving? This episode is for the high-achieving woman who has spent decades using a dimmer switch on her own brilliance just to fit in.Join host, Sonya Janisse, for a candid, coffee-side chat where we dive into why masking is dimming your potential and, more importantly, we give you three neuro-friendly, practical actions to start turning that light back up—without burning out. Your success doesn't lie in how well you mimic others; it lies in how fully you embrace yourself.

If you've been juggling home and business and feel like you're constantly dropping the ball on one or both… you are not alone. In this episode, I'm sharing real stories from women who once felt overwhelmed, burned out, stuck in survival mode, and unsure if they could ever run a business without sacrificing their families—and how everything changed once they joined Systemize to Scale. If you're struggling with ADHD, battling the fear of failure, or wondering if you're even cut out for this—these women were too. And now? They're clear, confident, organized, and growing their business without burning out. xoxo, Chelsi Jo — ➡️ Want to experience the same transformation? Systemize to Scale is open now—with these limited-time bonuses available through October 1st: $300 off enrollment FREE Home Management Course (normally $997) FREE Profitable Launching Workflow (normally $197) FREE Home + Biz Productivity ChatGPT Prompts (normally $97) FREE Workflow Template Bank (normally $997) This is your all-in-one business and home management system to help you create consistent progress without the overwhelm. ✔️ Weekly group coaching ✔️ 12 months of accountability ✔️ Templates for your business + home ✔️ Time-blocking, routines, workflows, and so much more. Enroll now and save $300 → chelsijo.co/systemizetoscale Still not sure if it's the right fit? Ask me directly here → chelsijo.co/apply

Right now content feels harder than it should and is taking you much LONGER than it should. The first step is to learn the strategy behind content creation which will make content easier to create and more effective in bringing in sales.But if you don't have a real PROCESS for content creation, then you're still going to be stuck in the same cycle of struggle and inconsistency when your brain goes blank on ideas or mom life takes over.Inside of this episode I am giving you a FULL look into my mini course Create Content That Connects & Converts. We dive into...MODULE 2: Systemize and simplify the process to create a week+ worth of content in only 2 hours a weekWant to connect with Hailey?Connect with me on Instagram @bossladyhaileyWant to get hands on support and personalized strategy to scale your business while balancing mom life? Apply to join my inside of my program The MAMA Coach!Stay tuned for a link to access the Create Content that Connects & Converts mini course to drop right here soon!

Fear of failure is keeping you stuck. Fear of failing at business. Fear of succeeding at business and then failing at home. Fear of trying—investing time, money, and energy—and it not working out. In today's episode, I'm giving you 4 simple steps to finally get consistent so you can start seeing results—without sacrificing your home, your peace, or your purpose. It's time to break free from the fear and live out your truth.  xoxo, Chelsi Jo . . . . . Ready to break free from the fear and finally build momentum in your business without dropping the ball at home? Systemize to Scale is open—and these limited-time bonuses are available right now: $300 off enrollment FREE Home Management Course (normally $997) FREE Profitable Launching Workflow (normally $197) FREE Home + Biz Productivity ChatGPT Prompts (normally $97) FREE Workflow Template Bank (normally $997)

While we often view bookkeepers as the magicians of our business finances, appreciating their attention to detail, their ability to categorize and match debits and credits, and for keeping our finances organized, there also exists the perception of a gap between the business owner's and the bookkeeper's knowledge of how money works. This lack of understanding can lead to miscommunications and underappreciation for the work that therapists or bookkeepers do. Sara Walls has seen both sides of the coin, having experienced being the therapist who needed help managing the business finances to becoming the bookkeeper who now helps therapists with their money. She actually left private practice for a few years until she discovered additional tools like Profit First by Mike Michalowicz and Linzy's course, “Money Skills for Therapists” (links below). In fact, one of her biggest realizations that helped push her to pursue help is summarized nicely with this quote: (00:06:17) "It became clear the more I got into it that what I didn't know was how much I could actually afford to pay myself, when I could pay myself, how consistently I could pay myself, exactly how much I should be saving for taxes." - Sara Walls Learn about her journey from therapist to bookkeeper for therapists, some financial management tips for neurodivergent private practice owners, ways to develop good financial habits to reduce stress about money and gain a deeper understanding of what a good bookkeeper can do for your business. Reducing Stress and Enhancing Financial Management with Accountability (00:02:45) Bookkeepers' Unrecognized Complexity in Accounting Profession (00:08:45) Therapist turned Bookkeeper shares financial insights (00:19:10) Bookkeepers: Undervalued and Underpaid Professionals (00:20:58) Routine Financial Engagement for Reduced Money Stress (00:28:44) Financial Co-Regulation for Enhanced Accountability (00:30:37) Financial Literacy Training for Therapists Establishing Open Lines of Communication & Good Financial Habits for Long-Term Success Finding an aligned service provider when it comes to your business finances may require an interview or other setting where you can determine their level of transparency, their defensiveness or openness when you ask questions, and their expectation of your two roles in the business relationship. Some bookkeepers may gatekeep as their defensive reaction to “protecting” their value. Similarly, some practice owners may not recognize the complexity of the work required to keep the business finances straight. Here are immediate ways to improve your bookkeeping and financial management skills in your therapy practice: Establish a financial routine: Regularly approach your finances, whether it's checking your bank app, updating spreadsheets, or using accounting software like QuickBooks. Systemize & organize: Keep track of your income and expenses systematically to avoid falling behind, implementing some automation and delegation to help along the way. Learn basic accounting: Seek basic understanding of financial concepts like debits and credits. This knowledge can empower you to manage your finances more effectively. Find assistance & accountability: Work with a qualified bookkeeper who understands the specific needs of therapists and small business owners and who openly answers your questions and provides transparency. Avoid the “it's a write-off!” trap: While deductions are beneficial, ensure you have enough cash flow to pay yourself and set aside funds for...

Your school mornings don't have to feel overwhelming. If packing lunches has ever felt like a dreaded daily chore—this episode is going to change everything. Today I'm sitting down with Megan McNamee, MPH, RDN, CLT—co-founder of Feeding Littles and author of the brand-new book Feeding Littles Lunches. We're breaking down how to simplify school lunches so you can stress less and feel confident that your kids are getting the nutrition they need (and actually eating what you pack!). In this conversation, you'll learn: ✅ A back-to-school lunch system you can use all year ✅ Time-saving tips for busy mornings ✅ How to balance nutrition without overthinking it ✅ Why done is better than perfect when it comes to feeding littles If you want smoother mornings and less untouched food coming home, this episode is for you. xoxo, Chelsi Jo . . . Grab Megan's New Book → Feeding Littles Lunches Visit Feeding Littles → @feedinglittles Feeding Littles Courses → feedinglittles.com/courses ➡️ Get my full home management system for routines, time blocking, keeping up with house work and more! Systemize Your Life → chelsijo.co/syl ➡️ Juggling home AND business? Join my 12 month group coaching program to consistently grow your business without sacrificing your family. Apply now Systemize to Scale → chelsijo.co/systemizetoscale

Your to-do list isn't the problem. Your house isn't the problem. Motherhood isn't the problem. The problem is that you're not on your own list. In this episode, I'm sharing how I went from feeling like I was drowning in motherhood… to finally having the margin to breathe again. From workouts and skincare to fresh juice, long walks, and books—I've built a life that includes me, not just everyone else. And the best part? You can do this too. I'm walking you through what I let go of, what I prioritized, and the exact systems that made this transformation possible—so you can start showing up for yourself without guilt. xoxo, Chelsi Jo . . . . Love the show? Help us celebrate 500+ episodes and 3 million downloads! Leave a written review and share the podcast with a friend who needs it too.  Ready to build a life that prioritizes you without dropping the ball at home or work? Join my 12 month group coaching program Systemize to Scale chelsijo.co/systemizetoscale

Your back-to-school to-do list feels never-ending—supplies, forms, routines, meal planning, and all the things you forgot about until now. And somehow you're still supposed to run your business and keep your house from falling apart? This episode is your reset. I'm walking you through the exact steps I use to juggle the back-to-school chaos without feeling like everything is slipping through the cracks. From doing a master brain dump to setting up a paperwork time block, these are the systems that will help you feel calm, clear, and actually ready for the school year to start. xoxo, Chelsi Jo . . . . ➡️ Love this episode? Share it with a friend and leave a written review to celebrate and support the show! ➡️ Juggling both home and business? Come join me inside Systemize to Scale—my 12-month group coaching program that helps you create the systems you need to grow your business without sacrificing your family. Apply now → chelsijo.co/systemizetoscale

Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube If you can't step away from your business for a week without it grinding to a halt, you don't have a business—you have a very stressful job. Systemizing for freedom isn't about laziness — it's about leverage. Your job as a leader is not to be the primary driver of any core executable function. If your sales, marketing, operations, or product pipeline falls apart because you're not in the room, you don't have a scalable business — you have a single point of failure. Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Tired of wearing every hat in your gym? AI can handle repetitive tasks so you can focus on the work only you can do. Today on “Run a Profitable Gym,” Chris Cooper explains how gym owners can use artificial intelligence to automate their businesses without losing the human touch that gyms need. He walks through the three-step process of systemize, optimize, automate—explaining that many gym owners fail to use AI successfully because they're trying to automate broken or undefined processes.Once solid systems have been optimized, gym owners can use AI for basic customer service, habits coaching, inventory management and similar tasks, which frees up their time for high-value work.Coop also shares specific tools Two-Brain gyms are already using, from Garmin Clipboard for tracking athlete data to ManyChat for nurturing leads.Check out the full episode to learn which tasks to automate first in your gym so you can start buying back your time.  LinksGym Owners UnitedBook a Call  3:02 - AI for ops and systems8:05 - AI for inventory management15:21 - AI for habit-based coaching18:37 - AI for marketing & brand25:38 - Massive opportunity for gym owners29:39 - Culture, community & identity

Why do people say one thing and do another? Why do some ads flop while others go viral? In this episode, Dr. Lauryn sits down with behavioral marketing expert Nancy Harhut to explore the science behind how people actually make decisions—and how marketers can ethically influence those instincts to boost attention, engagement, and conversions.Nancy shares decades of experience blending behavioral science with marketing strategy, revealing practical tools that business owners and service providers can use right now. You'll learn about eye magnet words that increase clicks, why the word “free” still works wonders, how to use social proof and authority to build trust, and why loss aversion might be your best sales tool. Whether you're a clinic owner, entrepreneur, or content creator, this conversation is packed with actionable insights to improve your messaging and get better results.Key Takeaways:Behavioral marketing leverages subconscious decision-making. Up to 95% of decisions are made in the subconscious mind—using behavioral prompts can dramatically improve ad performance and message retention.Certain words have proven psychological impact. Words like “you,” “free,” “new,” and “alert” are eye magnets that instinctively capture attention and drive engagement across email, print, and social media.Use social proof and authority to build trust. Testimonials, certifications, and credibility signals reduce uncertainty and help potential clients feel confident choosing your service or product.Loss aversion is more powerful than gain. Framing your offer in terms of what someone could lose (vs. what they'll gain) can double response rates and increase urgency in decision-making.About the Guest:Nancy Harhut is the Co-Founder and Chief Creative Officer of HBT Marketing, where she helps brands apply behavioral science to increase marketing performance. With a background as a top-ranked creative director, Nancy has led successful campaigns for major global clients and was named a Top 10 Digital Marketer by the Online Marketing Institute. She's spoken at hundreds of industry conferences worldwide and is the author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Nancy's work focuses on making marketing smarter by understanding how people really think and act.Buy Nancy's Book: Using Behavioral Science in MarketingFollow Nancy: LinkedIn | Instagram Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Don't miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!Join The Uncharted Collective: A Membership for Healthcare Professionals to...

Is AI starting to feel like one more overwhelming thing on your already packed to-do list? You're not alone—and you're not behind. In this empowering episode, Dr. Lauryn sits down with AI strategist Marnie Wills to cut through the noise and help you understand exactly how AI can support your business without stealing your soul (or sanity). Whether you're curious, skeptical, or somewhere in between, this conversation is for you.Marnie shares her journey from PE teacher to multi-business founder to AI trainer, and how adopting an “AI-first mindset” transformed her work, her time, and her impact. They dive into practical use cases for healthcare providers, how to overcome the initial mental block with AI tools, and why adding your personal expertise to AI is the secret weapon most people miss. This episode is a masterclass in starting small, staying human, and scaling smart.Key Takeaways:AI is your second brain—not your replacement. Marnie explains how to collaborate with AI to enhance decision-making, automate repetitive tasks, and amplify your expertise, not erase it.Strategy beats tech skills every time. You don't need to be “techie” to use AI effectively—you need intention, clarity, and the right mindset. Learn how to shift from overwhelm to opportunity.Customization is the key to authenticity. Plug-and-play prompts won't cut it anymore. Marnie shows why creating tailored AI assistants can elevate your content, marketing, and operations.The future belongs to leaders who adapt. From courses to client communications, Marnie reveals how industries are changing—and how healthcare providers can evolve without losing their humanity.About the Guest:Marnie Wills is an AI trainer, speaker, and strategy consultant helping business owners adopt an “AI-first” mindset to scale sustainably. After two decades as a teacher and entrepreneur, she transitioned into tech by combining her passion for systems, automation, and impact. Marnie now leads workshops and trainings around the world, empowering people to customize AI tools for their unique businesses—without needing a tech background.Find all of Marnie's resources and ways to work with her here.Follow Marnie: LinkedIn | Instagram Resources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Don't miss the upcoming Cash Cow Webinar: A Free Masterclass on How to Systemize, Profit, and Lead Without Being the Bottleneck. Happening twice, on July 29th and 30th, register for FREE today!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow

Are you wishing you could sit down at the table as a family most nights… actually enjoy your meals… and stop spending so much time (and money) on food? This episode is for you. I'm giving you 10 of my favorite time-saving kitchen tips to help you: • Feed your entire family multiple times a day without drive-thru dependence • Waste less food • Actually eat what you cook • Nourish your family (and yourself!) with more ease and less stress xoxo, Chelsi Jo . . . . . . Get the free workbooks mentioned in this episode: Fundamental Needs Workbook → chelsijo.co/fundamentalneedsworkbook Time Blocking Workbook → chelsijo.co/timeblockingworkbook FREE on-demand training to teach you how to organize your business so you can get more done in less time – watch now! Watch the free Workflow Workshop here: chelsijo.co/workflowworkshop Not sure where to start? Take the quiz and find out which system you need most right now: chelsijo.co/quiz Want to go deeper and finally get lasting systems in place? Start here: → Systemize Your Life This is your all-in-one home management system. In just 4 weeks, you'll go from overwhelmed to organized with simple routines, time blocks, and structure that actually works—even if nothing else ever has. chelsijo.co/syl → Systemize to Scale If you're a work-from-home mom building a business or working to make an income, this is the 12-month group program you need to juggle both successfully. I'll walk you step-by-step through setting up every backend system in your home and your business—so you can grow consistently without sacrificing your family or yourself in the process. chelsijo.co/systemizetoscale Want daily support and a community of women doing this with you? Join us here: facebook.com/groups/systemizeyourlife

If you feel like you're the bottleneck in your business, constantly putting out fires, and doing everything yourself — this masterclass is for you. Discover how to escape the chaos, delegate with confidence, and finally scale with systems. The 4-part team ownership framework Departmental systems for marketing, sales, customer success & operations How to stop babysitting your team and build systems that scale How we've scaled to the Inc. 5000 list for 2+ years and counting