Marketing Gone Viral

Chantel Soumis is the Founder and Creative Director of Stardust Creative, and if it wasn't impressive enough that just after three months of launching her business she enjoyed over $1M in revenue-generating opportunities, she did it all with Multiple Sclerosis. Don't miss this episode as Chantel drops incredible knowledge and shares a brutally raw story as well.

Henok (Henny) Yeshanew is the Founder and CEO of LION Marketing Agency, and is Yahoo Finance & NASDAQ's Top 10 Influential Entrepreneur of 2019. Henny is one of those people who simply is an overall expert at Digital Marketing & Advertising and a jack of all trades. His video is a terrific high level overview of some of the latest best practices and trends out there. 

Adam Maclean is the Creative Director and Partner at Famous Folks. Adam came on and was so generous with both his advice but also his story. This episode is a little bit more in the theoretical but is one that should resonate for all types of businesses. 

Matthew Herchel is someone who is bold, smart and is winning the war to grow his agency. Co-Founder of 2H Media Matthew generously agreed to come on the show and share many of his best tips, tricks and strategies. 

Andrew Jenkins has worked with some of the world's biggest and best brands, advising on both social media marketing and social selling. For many of us, social selling is a mystery - which is why I invited Andrew on to give us a short masterclass on making sales through personal interactions. 

Marcia Ingram is the Associate Director of SEO at Bounteous. She has almost a decade of experience optimizing websites and improving Search Engine Optimization for others. Marcia came on today and shared some very practical and actionable advice on how you can improve your SEO. 

Stacy Maynard is an Award winning entrepreneur and leading expert in LinkedIn & Podcast Training. CEO of Stacy MayNard International, Stacy has been helping organizations, entrepreneurs and brands for over 20 years. Stacy came on and wasn't not shy about tearing down my LinkedIn profile (luckily she gave me the blueprints to build it back up even better)!

Teodora Nikolovska is the CEO and Founder of Vrootook Marketing, she is also a certified Digital Marketing Institute trainer. So when Teodora offers her advice, you'd better listen! Teodora brings invaluable advice when it comes to digital marketing but it's her story that really won me over. Teodora tells an incredible story about how she went from successful agency owner to losing everything overnight and her journey to rebuild from nothing.

Sherry Bonelli is a Google Product Expert (one of only a few in the world), specializing in Google My Business account optimization and troubleshooting. I asked her on today to help us update our Google My Business accounts to reflect the current pandemic/recession and also to provide advice when it comes to what to do when you have bad customer reviews.

Co-Author of "Smarketing" and CEO and Co-Founder of DLA Ignite Timothy Hughes came on the show to demonstrate how to pair sales and marketing into an incredibly powerful combination. Timothy also highlights the power of LinkedIn while simultaneously calling out some major bad practices that many companies are currently using. 

Frank Maguire is the Head of Market Development at Sharethrough - one of the very first companies to develop a native advertising platform! What is Native Advertising? Well Frank goes into detail on both what Native Advertising is and why we should consider it. 

Vicki Waschkowski is a professor of marketing and advertising for college students. She is the founder of Hook Marketing where her agency helps corporations and agencies improve their results. I asked Vicki to come on to teach us a lesson or two on marketing and boy did she show up prepared.  

Alon Waks is an expert in Go-To-Market Strategies. Why? Because he's executed on so many of them! The former Head of Global Marketing for LivePerson as well as former VP of Marketing for 8x8, Kustomer and Bizzabo Alon thrives when it comes taking emerging companies and growing them to scale.  

To say Eli Schwartz is a pro at SEO is a bit of an understatement. Eli previously led the SEO team at SurveyMonkey and has helped clients like Shutterstock, Mixpanel, Getaround, Handshake, Quora, and Zendesk build and execute global SEO strategies that dramatically increase their organic visibility at scale. Eli came on the show with what I would say is a pretty ingenious and pretty radical concept when it comes to SEO. * Authors Note: I mispronounced Eli's name one or two times. 

April Mullen is Director of Strategic Insights at SparkPost, Co-Founder at Women of Email, and a Forbes Communications Council member. If that doesn't let on how incredibly knowledgable April this then I don't know what will! Stick around for story time because April shares with us an ingenious concept to help generate free, quality case studies! 

Roberto Pacinelli is the Co-Founder of The Best Media, an agency that has been crushing it for over 17 years (a lifetime in digital marketing). He came on today and was incredibly generous about sharing his favourite tools as well as tips and tricks. This episode is really applicable for everyone, especially for people who want to learn specific tricks and tools. 

Karen Yankovich is one of the worlds experts in nurturing relationships on LinkedIn and then turning those relationships into business. This episode is especially relevant for those whose businesses require one-on-one interactions. 

Ethan Beute is the Chief Evangelist of BombBomb and Author of 'Rehumanize Your Business'. Ethan is one of the world's experts on using video to improve your sales, marketing and internal team dynamics. This is an episode that applies to both B2C and B2B businesses but especially to B2B ones. 

Alan McLaren runs a multi-million dollar boutique agency that despite all odds and setbacks managed to grow his business during the height of the pandemic. This episode is applicable to any and all businesses B2B and B2C. 

Nikki Pett build her own multi-million dollar agency with ZERO capital. Was it an easy journey? Not at all! In fact during story time she shares how she almost lost her company. Stick around because Nikki drops incredible value on top of an incredible story.  

Oliver Yonchev has advice and run social media campaigns for Amazon, Coca-Cola, Disney, Uber, Tik Tok and Twitch (to name just a few). He came on today to show us that you can use social media marketing while staying brand friendly and get noticed too. 

Sean Sheppard is perhaps the world's authority when it comes to Growth Marketing. Sean has founded 5 companies, 3 of them successfully exited and is the Co-Founder of GrowthX. Unsure what Growth Marketing actual is? Sean goes into depth on what it is and how we can all use Growth Marketing to discover new channels for sales.

Derric Haynie is a pro when it comes to selecting the right tools when it comes to building and growing your e-commerce business. This episode is highly recommend for those who are running or looking to run an e-commerce business.

Blair Kaplan sharing with us some must-follow social media strategies and then tells an incredibly raw story, letting her fellow business leaders know that you can dominate your business and be vulnerable too. 

Paul Tobey is a former world famous jazz concert pianist turned wildly successful digital agency owner. His agency has trained over 50,000 businesses since 2007. Paul came on the show to share some must hear advice for business leaders. 

Jason Barnard is a unicorn in the SEO industry. He is the best (and perhaps only) SEO professional that specializes solely in optimizing your name for Google search results. This is 100% an episode you don't want to miss because as Jason says "your Google results are your modern day business card". 

Glass Blower. Digital Marketing Consultant. Business Owner. Maayan Gordon grew a following of 1.7 million follows and 660,000 followers on her two TikTok accounts in only 10 months. How? Maayan shares her advice on engaging customers and building loyalty. 

Rand Fishkin, founder and former CEO of Moz (SEOmoz) came on today to share some must listen to advice on how you exponential growth for your business! Not only does he share his advice when it comes to digital marketing but he also reveals some critical tips for your pandemic playbook. Stick around for story time because Rand gets brutally honest about the challenges running a multi, multi million dollar businesses. 

Bob W. Bly dropped some incredibly valuable tips on how you can start increasing your sales and conversions with the change of a single word! Bob is one of the world's leaders in Direct Response Copywriting and has been performing copy testing before it was even a thing. Listen to this episode to learn how copywriting doesn't have to be just a brand exercise - and how it can yield you dramatic results.