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In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life. Key Takeaways Ali's journey into ad tech began with a desire to learn something new. Her background in psychology helps her understand clients better. Building trust and confidence is crucial in partnerships. She emphasizes the importance of human connection in business. Ali believes in setting high standards for herself and her team. Her experiences at various companies shaped her approach to ad tech. She sees the ad tech industry as a puzzle to solve. Ali values the importance of creative strategies in advertising. She believes in the power of communication over email. Finding balance in life is a continuous journey. Chapters 00:00 Introduction to Ali Wendroff 01:08 Journey into Ad Tech 04:32 Influences and Inspirations 07:37 Building from the Ground Up 11:10 Transitioning to ShareThrough 14:14 Industry Trends and Future Outlook 19:50 Psychology in Ad Tech 24:43 Finding Balance and Motivation Learn more about your ad choices. Visit megaphone.fm/adchoices
Ashish Garga is Regional Sales Director at Sharethrough. In this episode, Ashish talks about a childhood spanning India, Singapore, Dubai, and Toronto, family, education, assimilation, learning, sports, career, sales, communications, mental health, movies, and much more.
On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces
Dans l'acutalité cette semaine, la CDPQ, Sharethrough est vendue, Réorganisation majeure chez HQ, Québec Numérique ferme et bien plus!Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr
In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Stacy Parkinson, VP of People and Culture at Sharethrough, who talks about how autonomy and intentionality offer key competitive advantage in the future of work.You can learn about Sharethrough at https://www.sharethrough.com/
La nouvelle #Loi25 sur les renseignements personnels et la fin annoncée des «cookies» publicitaires menace-t-elle la gratuité d’Internet? Pascal et Alain en discutent avec Sharethrough. Au menu: L'extension #Dune disponible dans Flight Simulator ! Microsoft lance une efface magique pour Photos sous Windows #Gemini: Google met son outil de création d'images sur pause Bug de #ChatGPT qui génère des réponses incompréhensibles Xiaomi 14 Ultra: à quand les grandes marques chinoises au Canada? Apple #iMessage: à l'épreuve du quantique! Aussi: pourquoi Google aime Reddit, une montre connectée très chic et des écouteurs haute résolution signés Sennheiser pour de la musique sans perte! Voir https://www.cogecomedia.com/vie-privee/fr/ pour notre politique de vie privée
In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.
Il y a une belle expression qui dit; "Ne gaspille jamais une bonne crise!" Cet état d'esprit pouvait clairement s'appliquer aux entrepreneurs pendant la covid 19. Certains ont réinventé leur modèle d'affaires et d'autres chefs d'entreprise se sont retournés vers d'autres types de produits et services. Maintenant, il y en a également eu des plus téméraires que d'autres. Benoît Skinazi, co-fondateur de l'organisation Sharethrough, autrefois connu sous le nom de District M, est passé en mode offensif dans les dernières années en y allant d'une acquisition assez importante. Pendant l'année 2021, son équipe et lui ont mis la main sur l'entreprise Sharethrough aux "États-Unis afin de devenir un des plus grands réseaux publicitaires au monde. Pendant l'entretien du jour, on discute donc avec Benoît de l'évolution de son entreprise jusqu'à l'acquisition qui s'est déroulée il y a quelques mois maintenant. Pour en savoir plus sur Sharethrough : https://www.sharethrough.com/ Notre nouveau podcast Commerce Élite : https://podcasts.apple.com/ca/podcast/marketing-dinfluence-g%C3%A9n%C3%A9rer-pr%C3%A8s-de-100-000%24-par/id1621999577?i=1000559307174 Pour m'ajouter sur Linkedin : https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/ Suivez-nous sur les médias sociaux : Linkedin : https://www.linkedin.com/company/podcast-d-hypercroissance/ Facebook : https://www.facebook.com/podcastHypercroissance Instagram : https://www.instagram.com/podcasthypercroissance/
Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has made an addition to its Board of Directors adding President and CEO of Sharethrough, J.F. Cote. Dwyer telling Proactive, Cote was awarded Entrepreneur of the Year by Ernst Young in 2017 and 2022, and was responsible for the merger between District M and Sharethrough, creating one of the largest ad exchanges in the world. Dwyer also shared with the Proactive the company has closed its 10-million-dollar financing which is a crucial step as the company looks to uplist to the Toronto Stock Exchange. He emphasizes the strong support from insiders and strategic investors who recognize the long-term potential of Gamelancer. #proactiveinvestors #gamelancermediacorp #cse #gmng #otcqb #gamgf #gaming #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews #GamingNews #TechIndustry #FinancingRound #TSXUplift #CEOInterview #MediaCorp #InvestmentOpportunity #StockExchange #BusinessGrowth #AdTechExecutive #MandAStrategy #DigitalMedia #RevenueGrowth #MarketCap #StrategicInvestors #InsiderSupport #LongTermSuccess #SalesLeadership #AdExchange #MediaMind #IndustryInsights #GamingCommunity #InfluentialLeaders #ScalingStrategy #InvestmentNews
After 54 episodes I can honestly say I've learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch. His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means: How to create a memorable tagline or band message - hint: think musically Building blocks of his Content DNA Using a manifesto to set expectations How to create a newsletter with double the average open rate Tips for creating content Number one secret for great copywriting John's Website: https://espirian.co.uk Check-out John's LinkedIn Loser video series: https://espirian.co.uk/linkedin-loser/ Get your copy of his book, Content DNA here: https://espirian.co.uk/book/ Links and Resources 15:47 Content DNA: Using consistency and congruence to be the same shape everywhere 42:37 Coschedule headline analyzer tool 42:40 Sharethrough headline analyzer tool Social Media: Linkedin: John Espirian Twitter: espirian Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on October 19, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices
L'entreprise montréalaise Sharethrough s'est donné comme mission de "décarboniser" la publicité numérique grâce à une approche verte. Le défi est de taille, mais surtout, la nouvelle approche de l'entreprise semble plaire aux annonceurs responsables qui veulent mesurer les émissions, l'empreinte, d'une campagne publicitaire sur Internet et par la suite, contribuer au coût social du carbone à travers des projets de suppression du carbone de haute qualité. Rencontre avec le directeur marketing de Sharethrough, Benoît Skinazi.
Nous discutons avec Olivier Blais de ChatGPT et de l'intelligence articielle. Qu'est-ce que ChatGPT? Nous avons posé la question à ChatGPT lui-même et voici la réponse: "Je suis un modèle de langage entraîné par OpenAI et conçu pour aider les gens à répondre à des questions et à résoudre des problèmes. Je suis une intelligence artificielle conçue pour être capable de comprendre et de répondre aux questions et aux demandes de renseignements de manière cohérente et informative. Je suis ici pour vous aider à trouver les réponses à vos questions et à résoudre vos problèmes, alors n'hésitez pas à me poser toutes les questions que vous voulez." Olivier Blais est cofondateur et VP science de la décision chez Moov AI. Il est éditeur de la norme ISO internationale qui définit la qualité des systèmes d'intelligence artificielle où il mène une équipe de 50 professionnels de l'IA de partout dans le monde. Ses connaissances de pointe en IA et en apprentissage machine l'ont amené diriger la mise en oeuvre d'une culture des données dans différentes industries et à soutenir des projets de transformation numérique dans de nombreuses entreprises comme Pratt & Whitney, Métro, Sharethrough et Premier Tech. Il est mentor en IA pour Creative Destruction Labs et accompagne plusieurs start-ups. Conférencier, ses sujets de choix sont comment adopter et appliquer l'IA et l'IA responsable. Olivier est le lauréat du prestigieux prix " 30 under 30 " (Infopresse - 2019) et est coauteur d'un brevet pour un algorithme avancé qui évalue la solvabilité d'un emprunteur. Liens: ChatGPT Documentaire IA : être ou ne pas être sur ICI TOU.TV
For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3.The discussion focuses on the potential environmental damage of digital advertising, the move to net zero campaigns and the critical role of Green Media products. "There are a large number of companies aware of the extremely high level of emissions being created by our industry but companies don't know where to start even understanding the level of their own emissions and how they can start to address them," said Ottoy. "Just to put this in perspective, one million impressions from an ad campaign wil generated on metric ton of CO2. One impression will generate on gram of CO2." Gupta said: "Adtech's always had a hidden sustainability issue and it's only now it's coming to the fore. If you think about how complex ad serving is, the way our industry is structured today is incredibly inefficient. Things are changing though and people are educating themselves about the problem."Ths discussion covers ways everyone in the industry can make changes to their own business to become more efficient and the first steps that can be made to make a real difference, the impact of SPO and DPO, and the importance of standardisation in measurement and currencies.
CEO JF Cote talks about Sharethrough's exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/sharethrough-jf-cote . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.
Il y a une belle expression qui dit; "Ne gaspille jamais une bonne crise!" Cet état d'esprit pouvait clairement s'appliquer aux entrepreneurs pendant la covid 19. Certains ont réinventé leur modèle d'affaires et d'autres chefs d'entreprise se sont retournés vers d'autres types de produits et services. Maintenant, il y en a également eu des plus téméraires que d'autres. Benoît Skinazi, co-fondateur de l'organisation Sharethrough, autrefois connu sous le nom de District M, est passé en mode offensif dans les dernières années en y allant d'une acquisition assez importante. Pendant l'année 2021, son équipe et lui ont mis la main sur l'entreprise Sharethrough aux "États-Unis afin de devenir un des plus grands réseaux publicitaires au monde. Pendant l'entretien du jour, on discute donc avec Benoît de l'évolution de son entreprise jusqu'à l'acquisition qui s'est déroulée il y a quelques mois maintenant. Pour en savoir plus sur Sharethrough : https://www.sharethrough.com/ Notre nouveau podcast Commerce Élite : https://podcasts.apple.com/ca/podcast/marketing-dinfluence-g%C3%A9n%C3%A9rer-pr%C3%A8s-de-100-000%24-par/id1621999577?i=1000559307174 Pour m'ajouter sur Linkedin : https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/ Suivez-nous sur les médias sociaux : Linkedin : https://www.linkedin.com/company/podcast-d-hypercroissance/ Facebook : https://www.facebook.com/podcastHypercroissance Instagram : https://www.instagram.com/podcasthypercroissance/
On our fifteenth edition of The MadTech Podcast Special, Frank Maguire, vice president of insights & strategy, Sharethrough; Richard Ottoy, general manager, EMEA, Sharethrough; and Suzy Ryder, chief digital officer, OMD UK, join ExchangeWire's Mat Broughton to discuss the future of UK advertising in a cookieless landscape. Some of the areas the panel explore include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dan Greenberg, president of Sharethrough, one of the world's largest omnichannel exchanges, joins me on Tech Talks Daily. Dan has his pulse on how businesses can ensure their ads get as many eyeballs as possible. In particular, Dan has thoughts on how our desire to read through feed-based visuals will inform how we interact with advertising in the future, particularly when it comes to TV. Dan believes that the current, catalogue-style home page that most streaming services have adopted will become obsolete and that adapting to the way we consume other media through personalized feeds on channels like social will become the norm. In addition, with streaming giants such as Netflix reporting slowing subscriber growth, streamers need to find new ways to breathe life into their UX. About Dan Dan is the President of Sharethrough, overseeing market development and customer strategy. As the founding CEO of Sharethrough, Dan is a recognized leader in the industry and the Silicon Valley tech ecosystem. Coming from a research background at Stanford in Behavior Design, Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in persuasive technology and native monetization. Dan is the founding chair of the IAB Native Advertising Committee and has spearheaded the native advertising movement since its inception in 2011. Dan has been recognized as an AdAge “Media Maven,” Forbes “30 Under 30,” Inc “35 Under 35″, and AdAge “40 Under 40.” He is a regular speaker at advertising and technology conferences and contributing author for Forbes, AdAge, TechCrunch, and other industry publications.
On this week's show, we spoke with JF Coté, CEO @ Sharethrough. With over 20 years' experience in business, JF is an experienced leader and a born innovator: co-founder of district m, he is the chief architect of the company's corporate strategy and provides leadership to sales and partnership initiatives. Awarded with EY's Entrepreneur of the Year in the Emerging Entrepreneur category, and recognized at the Arista Gala as Young Entrepreneur, JF is recognized in the industry and the market as a leader. He holds an executive MBA from UQAM and a bachelor's degree in commerce with a specialization in Finance from University of Ottawa. JF is a CPA by training and serves as a member of multiple boards to support kids in their education and sports activities. Before Sharethrough, JF shared his expertise with multiple companies in different industries such as Pratt & Whitney (Aerospace), PricewaterhouseCoopers (Investment Banking) and Yellow Pages (Media), for which he co-founded the digital media division, Mediative. On the show, we spoke about: Launching DistrictM and building one of the largest exchanges in the world Pivoting their business model The acquisition of Sharethrough and building their M&A competency Acceleration during the pandemic Having to forego going public for the time being His thoughts on a cookieless world and how they will capitalize on it JF is a world class entrepreneur right in my backyard and I'm happy that he took the time. I hope that you enjoy the conversation! Let us know what you think. What types of guests would you like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com
“If you can design triggers into the thing someone's already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg's work as CEO and founder of Sharethrough and as a leader in the native advertising movement. We discussed all of this and more this week on the On Brand podcast. About Dan Greenberg Dan Greenberg is the CEO and Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time, and CBS and enables marketers like Coca-Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List, and honored as an Ad Age Media Maven. Episode Highlights “I have money and can steal time” is an advertising approach that's fading. Dan notes that native advertising is more human as it demands mutual respect between the consumer and the brand. When building a business becomes a movement. “This seed of an academic idea (respectful, human advertising) turned into a business and that turned into a movement,” says Dan. The rest is native advertising history. How to create a movement. Dan was quick to stress that this doesn't happen on its own. “It starts with conviction. It starts with community.” He then went on to reverse engineer the process behind how this happened in the native advertising movement: Live in the future Find conviction Name it and frame it Help other people find it Speaking of the future, we also did a lot of talking about Web 3. Do yourself a favor and listen to the whole episode but Dan notes that Web 3 will be “owned by users, not the platforms.” What brand has made Dan smile recently? In keeping with our Web 3 theme, Dan pointed to Gary Vaynerchuk and the engaging, human content he creates as a brand that's made him smile. To learn more about Dan, follow him on Twitter and check out the Sharethrough website.
Chris Schreiber is the Head of Marketing at Qwilr. He has over 15 years experience marketing and selling software products, starting his career at Google where he led promotional campaigns to generate buzz around the launch of key Google products/initiatives, including Google Apps, Docs, Photos, Open Social and Blogger. He went on to lead the marketing teams at high-growth software companies like Sharethrough and Brandcast.In this episode, Chris shares how to get started, effective tactics for creating demand, and how to empower your users to spread the word. When marketing a product, you're usually trying to capture an audience that's already searching for similar solutions. They're aware of what they need and just want you to prove that your product has those things. But when you're creating in a new category without an established market, you've got a different path ahead of you. Connect with Chris on Twitter: @cousinchris Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
"If you believe you need to earn attention as a brand, it completely changes the creative process" In an era that will ultimately mark the 'death of cookies', Dan Greenberg CEO & founder of Sharethrough - a platform that powers ads for big publishers like Forbes, CBS and Time - is focused on helping advertisers drive effectiveness with tactics aligned to the ways human brains actually perceive and want to receive digital ads. Sound interesting? We thought so too. Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman
Dan Greenberg is the CEO & Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. “1) marry the problem not the solution. Spend your time validating the problem, spend your time learning the problem, spend your time with customers about the problem not your solution and the solution will come out of that. 2) work with people who share your values and that you can trust in the long run. The rest won't work without that”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-hE0
What is happening in the mobile adtech ecosystem? Is it the rise of platforms? The need for size to fight the heavyweight contenders of mobile advertising? Consolidation to accumulate and stockpile more first-party data in an era of increasingly scarce second and third party information? Or just a need to acquire revenue on the path to going public? Whatever it is, we are seeing a massive acceleration in mergers and acquisitions in the mobile marketing and adtech ecosystems. Applovin bought Adjust, Vungle bought GameRefinery, Verve bought Nexstar. District M and Sharethrough. Magnite (formerly Rubicon) bought SpotX just a few months ago … and, of course, the ink has barely dried on the $400 million Digital Turbine acquisition of AdColony. In this episode of Growth Masterminds, we chat with Offer Yehudai, president at Fyber, and Matt Tubergen, EVP corporate development and strategy at Digital Turbine about their deal ... and the wider implications in the ecosystem.
Company Name: Sharethrough Company URL: https://www.sharethrough.com/ Company Linkedin Profile URL: https://www.linkedin.com/company/sharethrough What does your company do in 5 words or less? Powering ads that fit in. Bio: Dan is the CEO & Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. https://twitter.com/dgreenberg
This week's episode has been brought to you by the letters M and A. That's right, it's merger and acquisition week on The Big Story, with the exchange Magnite acquiring SpotX, as well as Sharethrough and District M merging. What do these combos have in common? How are they different? Listen in to find out. Also, we'll give our POV on the Wall Street frothiness around ad tech. Which seems to be highly cyclical.
In the internet age, the idea of reinvention and our lives' seasons have become more prevalent and accepted. Our episode today explores and exemplifies these ideas along with many others, as we talk to artist Matty Mo, also known as The Most Famous Artist. We hear from Matty about his wild journey through business and the art world, as he talks about his days in startups, how he effectively lost everything and then turned his failures into lessons and eventual success. Matty starts by unpacking memories of his childhood and the values that he feels he absorbed from his parents at an early age. From there, we progress into his college years, wrestling pursuits, and Matty's entry into the wide world of tech and startup entrepreneurship. It was during this period that Matty suffered a major setback, after a video of him stumbling around drunk and naked went viral, he lost the funding for the exciting project he was working on and forced him to go back to square one. It was then that he began a mission of learning, starting with the lesson about viral content that he had just learned! Through some reflection of soul-searching, Matty started exploring the idea of art and how he could turn the current era and its ideals on its head to create a message. Matty talks about the stunts he has pulled in order to boost his reach and visibility, and how this approach has evolved and continues to grow into the community-oriented project that The Most Famous Artist is today! This is a story that has it all, excellence, setbacks, determination, and ultimately the ongoing quest, so make sure to listen in with us today for this amazing conversation!Key Points From This Episode:Matty's childhood interest in building model rockets. The messages about sacrifice that Matty imbibed during his childhood.Shifting role models through the years; leaders in fields of interest for Matty.The mythical and fictitious story that Matty tells about his childhood.How Matty got into wrestling out of a dislike for running!Attending Stanford — Matty's attachment to this idea of success and achievement.Interning at a wake-boarding magazine and working up into more and more prominent roles.Hacking the reach of video content and how this led to a great internship. How this work in video led to co-founding Sharethrough! Making waves in advertising in New York and a taste of living the good life. A turning point and public humiliation that Matty experienced on the eve of a big acquisition. The launch of The Most Famous Artist in 2014 — and the ideas behinds it.Artists that influenced Matty's vision for The Most Famous Artist. Understanding how to manipulate the media and create headlines in the art world! The projects of Matty's that did not turn out in the way he had hoped. The power of building in public as an artist or business owner. Matty's respect and appreciation for his community and audience. The process around devising and creating the art that Matty has become known for. Matty's criteria for projects and the work he has undertaken during 2020.The death of the Most Famous Artist as it existed before the pandemic.Books that have made a big impact on Matty's journey!Matty's views and belief around success and self-care at this point in his life.Advice for young artists from Matty! Patience, process, and lifestyle. Reflections on Matty's journey since childhood and the themes that have run through his work. Links Mentioned in Today’s Episode:Light WatkinsKnowing Where to Look
Simon chats with Dan Greenberg, CEO and Founder of Sharethrough, about how businesses can utilise the power of native ads. Sharethrough (https://www.sharethrough.com/) is a native ad tech company, helping the world’s largest marketers and trading desks serve high-performing, non-interruptive native ads into the feeds of the world’s leading global publishers. Please remember to give us a rating and review on iTunes! Our Instagram page is here: https://www.instagram.com/askcemoh/ Contact the team at www.cemoh.com (http://www.cemoh.com/) or Simon here: https://www.linkedin.com/in/iamsimondell/ or here: https://twitter.com/IAmSimonDell If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com (http://www.thepodcastboss.com/)
With the spike of internet traffic due to more people working from home and spending more time on the web, how will "good" brands earn the trust of their target audience. In this episode, we explore digital amplification, content strategy and modern tactics for the web with our guest Dan Greenberg, Founder and CEO of Sharethrough. For more digital marketing strategies and tactics, visit https://rboa.com/blog
Dan Greenberg said it best, “A lot of advertising is pretty negative — it’s not very human-centric. Everything we've done at Sharethrough is about trying to build a human-centric, really positive advertising ecosystem.” Dan is the CEO and Founder of Sharethrough, a digital advertising company with an eye on making ads less invasive. On this episode of Marketing Trends, Dan discusses the importance of ads seamlessly working with the end-user and why native advertising is quickly becoming the only form of advertising. 3 Takeaways: Sharethrough advertising is a performance supply source that helps companies benchmark success through native advertising The more connected devices are to consumers’ daily lives, the less intrusive the advertising needs to be As mediums progress, native advertising is becoming the only viable advertising option --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Frank Maguire is the Head of Market Development at Sharethrough - one of the very first companies to develop a native advertising platform! What is Native Advertising? Well Frank goes into detail on both what Native Advertising is and why we should consider it.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
On this week's Tech Cat Show we're going to focus on advertising online and how to move through the current marketplace in the age of Corona, where everything is being disrupted. We will chat with Dan Greenberg, who is the CEO & Founder of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS. Dan will give us insights on how brands, marketers and content co's can build profitable products that provides better performance as the online market becomes increasingly competitive with the outbreak of Covid-19. Will learn alot about native advertising on this week's Tech Cat Show with the fabulous Dan Greenberg.
VP of Engineering for Sharethrough (https://sharethrough.com), Rob Slifka (https://www.linkedin.com/in/robslifka/) talks about how to have a rewarding and impactful career, how to get fulfillment in days work as management, his top learnings from running the Calibrate conference for new Engineering Managers, threading the needle of when to let someone go and more Calibrate Conference: https://calibratesf.com The Lead Developer conference happens a few times a year, the next is in Austin in November https://austin2019.theleaddeveloper.com/ Information for The Rands Leadership Slack is here: https://randsinrepose.com/welcome-to-rands-leadership-slack/ Intro music is "I'm Going for a Coffee" (http://freemusicarchive.org/music/Lee_Rosevere/Music_For_Podcasts_3/02_Im_Going_for_a_Coffee) by Lee Rosevere, which is licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) Special Guest: Rob Slifka.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Ron Bouganim is the Founding Partner @ Govtech Fund, the first-ever venture capital fund dedicated to government technology startups. To date, he has backed some incredible category leaders including mark43, Neighbourly, MindMixer and SeamlessDocs just to name a few. Prior to GovTech, he was Accelerator Director @ Code for America and was an active angel investor and advisor working with more than twenty startups including ShareThrough, HelloSign, PagerDuty, and Close.io. In Today’s Episode You Will Learn: 1.) How Ron made his way into the world of technology and startups and became angel investing? How that led to the founding of Govtech and the belief in the space today? 2.) There is the notion that there many challenges to investing in Govtech and scaling companies in the space, how does Ron respond to the suggestion the sales cycles when selling to government are too long for startups to navigate successfully? How does Ron respond to the suggestion that the growth rates in the space are to low for venture returns? How does Ron respond to the suggestion that founders in the space are inherently older as only they have experienced the problems of government tech? 3.) Why does Ron believe that a vertically focused fund is the right strategy is creating a massively outperforming fund? How does Ron respond to the possibility of missing moonshots in alternate categories? What does Ron most look for in the co-investors that he invests with? What do they bring to the table? 4.) What does Ron believe are the 2 fundamental roles of a seed investor today? How does that differ from previous generations of seed funds? Why does Ron believe that fundraising and hiring help is now merely table stakes? What else can seed investors do to meaningfully move the needle for their portfolio? 5.) Why does Ron advocate for a highly concentrated portfolio? How does Ron respond to LP concerns around a lack of diversification? Does Ron believe that you can grow ownership of your best companies over subsequent rounds? What is the sign of success for Ron when the founder comes back for re-financing? Items Mentioned In Today’s Show: Ron’s Fave Book: Leonardo Da Vinci by Walter Isaacson Ron’s Most Recent Investment: Sema: Automated Code Maintenance As always you can follow Harry, The Twenty Minute VC and Ron on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.
The Top Entrepreneurs in Money, Marketing, Business and Life
Dan Greenburg is the CEO and co-founder of Sharethrough, a platform which powers in-feed native advertising for many of the world’s largest publishers.
Robert Slifka, VP of Engineering at Sharethrough, talks about Calibrate, the conference for software engineering managers he organizes, the importance of finding good fit for both employees and companies and having a more fulfilling work experience.
Sharethrough has been using Lean Startup methods since it was founded five years ago. Valerie will talk about the growing pains the company has faced as it has matured and how they’ve aimed to keep a Lean Startup approach very much in play.
Pete Kazanjy is a co-founder at Unvarnished,(GetUnvarnished.com ) an online resource for community-powered professional reputation. Before Unvarnished, he served as interim director of product marketing for viral video advertising startup Sharethrough (formerly 750 Industries).Before that, Mr. Kazanjy was the product marketing lead for VMware’s consumer-facing products VMware Fusion and VMware Workstation, where he came to appreciate firsthand the amazing value of community-contributed reviews in powering VMware Fusion’s rapid rise, and surpassing of Parallels Desktop in the Windows-on-Mac market. He began his time at VMware in the company’s enterprise corporate marketing department.He holds a bachelor's degree and a master's degree from Stanford in English, and did coursework at UC Berkeley Haas Business School.
Pete Kazanjy is a co-founder at Unvarnished,(GetUnvarnished.com ) an online resource for community-powered professional reputation. Before Unvarnished, he served as interim director of product marketing for viral video advertising startup Sharethrough (formerly 750 Industries).Before that, Mr. Kazanjy was the product marketing lead for VMware’s consumer-facing products VMware Fusion and VMware Workstation, where he came to appreciate firsthand the amazing value of community-contributed reviews in powering VMware Fusion’s rapid rise, and surpassing of Parallels Desktop in the Windows-on-Mac market. He began his time at VMware in the company’s enterprise corporate marketing department.He holds a bachelor's degree and a master's degree from Stanford in English, and did coursework at UC Berkeley Haas Business School.