Nick Boddington's Podcast

In this episode of Let's Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance.Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead generation forms, this episode is packed with insights to help you refine your Facebook Ads strategy and improve your campaign results.If you've been wondering why your Facebook ads aren't performing as expected, this episode might just be the wake-up call your campaigns need.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success.Nick breaks down the core principles behind Facebook Ads budgeting, helping you determine the optimal daily or campaign-level spend based on your business size, goals, and expectations. From cost-per-lead calculations to scaling strategies, this episode provides a clear roadmap for maximising your return on ad spend.Get actionable advice to stop wasting money and start investing smarter in your Meta Ads campaigns.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial.Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting and optimising your lead generation campaigns. Whether you're struggling with ad fatigue, low conversion rates, or poor lead form performance, this episode delivers actionable insights that can help improve your Facebook Ads ROI.Tune in to learn how to attract the right audience, filter out junk leads, and make the most of your Meta Ads strategy.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta's lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with CRMs, and emphasises the importance of testing both formats due to Meta's ongoing changes.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad strategies. Whether you're just starting out with advertising or a seasoned veteran, this episode provides actionable advice to sharpen your creative edge in the Meta ads ecosystem.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns. Learn why traffic campaigns are ideal for testing, how to gauge audience engagement, and why understanding your ad hooks can dramatically improve your Facebook ad performance. Whether you're running e-commerce, lead generation, or email marketing funnels, this episode will sharpen your approach to creative testing and increase your ROI.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your businesses and the wider landscape of advertising. AI is here to stay so learning how to best utilise it for your business will make you more efficient and help you reimagine and revitalise your ad accounts.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns closely, and key strategies to ensure your budget is spent wisely. BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Big changes are happening in Meta's ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta's database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What's Better on Meta?, covering the latest platform updates. Tune in to stay ahead of the game and keep your Facebook ad campaigns optimised for success! BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how to structure your Meta ad campaigns for success. If you're looking to enhance your video ad strategy and boost your campaign performance, this episode is packed with valuable insights.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling successful campaigns efficiently. Whether you're managing e-commerce ads or lead generation campaigns, this episode equips you with practical tips to get the most out of every pound spent on Meta Ads.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scaling your ad spend for maximum ROI, Nick provides actionable insights to help you manage your Meta Ads budget effectively. Tune in for expert advice on ad spend allocation, budget testing, and strategies to optimise your campaigns without overspending.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, we're diving into a game-changing new feature from Meta that helps advertisers give Facebook even more intelligence—boosting performance and lowering costs.

In this episode of Let's Run Facebook Ads, host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whether you're looking to scale your business or fine-tune your ad performance, this episode is packed with actionable tips to help you maximise your results. Tune in now!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook's evolving interest targeting impacts your ads, and why broad audiences are now the key to success. Plus, discover real-world stats on Facebook and Instagram users that can shape your ad strategy. Whether you're a seasoned advertiser or just getting started, this episode is packed with actionable insights to optimise your campaigns!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, James and Nick dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how marketers are navigating these challenges. We discuss how strict content rules impact industries like aesthetics and how platforms like TikTok are becoming havens for unrestricted creativity. Plus, tips on adapting your marketing strategy to thrive in this evolving digital landscape. BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of Let's Run Facebook Ads, host Nick Boddington dives into the latest updates on Facebook Instant Forms. Learn how these changes impact lead generation, ad performance, and your overall marketing funnel. Whether you're an e-commerce pro or a lead-gen expert, this episode is packed with insights to help you optimize your strategy. Tune in now!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington dives into the world of Facebook advertising, sharing expert insights on campaign strategies, funnels, and lead generation. Joined by guest Paul, they discuss real-world ad challenges and solutions to maximize results. Whether you're new to Facebook ads or looking to refine your approach, this episode is packed with actionable advice.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick uncovers a common mistake advertisers make when managing multiple Facebook ad accounts and catalogs. Learn how to spot and fix this issue in Ads Manager to ensure your campaigns run smoothly and avoid showcasing the wrong products. Tune in for actionable advice to streamline your Meta advertising and elevate your ad performance!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington shares a simple but powerful hack for enhancing your Facebook ad copy using bold and italic text to grab attention and improve performance. Learn how to apply this strategy, boost engagement, and make your ads stand out. Use this simple trick to take your copywriting to the next level.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode of Lets Run Facebook Ads,  we kick off the new year with an in-depth guide on "How to Set Up the Perfect Facebook Ad in 2025." Whether you're a seasoned advertiser or just diving into the complexities of Meta Ads Manager, this episode offers actionable insights and expert tips for creating high-performing campaigns. Learn about navigating the updated Ads Manager, crafting effective campaign strategies, leveraging the algorithm's AI power, and avoiding common pitfalls like misusing traffic campaigns. Join us to stay ahead in the dynamic world of Facebook and Meta advertising!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textDiscover the secret to maximizing your Black Friday ads before the chaos hits!

Send us a textIn this episode, Nick Boddington dives into the key ad settings you should switch off in your Facebook Ads Manager to improve your ad performance. From Multi-Advertiser Ads to Optimised Creative and in-platform subtitles, Nick explains why these default features often do more harm than good. Learn how to keep your ads looking sharp, maintain creative control, and avoid common pitfalls. Whether you're running e-commerce, lead gen, or awareness campaigns, this episode is packed with practical tips you can implement today. Don't miss it!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we dive into how a simple Facebook ads tweak slashed lead costs by two-thirds for a small business. Learn how using UGC video and text overlays can boost ad performance, increase leads, and supercharge your sales funnel. Perfect for digital marketers!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we dive into the world of Facebook audience targeting and how the game has changed in digital marketing. With AI-driven algorithms, it's no longer just about pinpointing interest groups—it's about crafting powerful, high-converting ad creatives that drive results. Learn how to adapt your Facebook Ads strategy by leveraging broad targeting, optimizing your creative content, and using keywords effectively to help platforms like Meta and TikTok place your ads in front of the right audience. Tune in for actionable tips to improve your paid media performance in today's evolving digital landscape!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we explore the challenges and strategies around running successful Facebook ads. Learn how to craft powerful hooks, use text overlays effectively, and optimise your ad performance to stay ahead. If you're managing Facebook ads and looking to improve your results, this episode offers actionable tips to elevate your paid social strategy.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta's Advantage Plus, this episode explores real-world examples of what works and what doesn't. You'll hear insights from two ad campaigns—one that thrived with old-school stacked interest groups and another that found success with unexpected audience choices. Whether you're new to advertising or a seasoned pro, this episode offers valuable takeaways to optimise your ad targeting strategies. Tune in for actionable tips and expert advice!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially if you sell high-ticket items. They also ad placements, mobile vs desktop and the launch of 'Dr Nick'.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a Text Message.Are you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'.We've been pushing the importance of keeping users on platform using Facebook lead forms for months now. But, is this now changing? Are these lead forms accurate and are they the best thing for your business?In today's episode, Nick talks all about this and brings in some examples from clients to show why, actually, these leads can sometimes result in failure rather than conversions. He discusses why this is happening and what you can do about it to improve the leads you're generating through your campaigns.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a Text Message.Are you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'.Picture this: you've just created a perfect video and got a great headline ready for your new campaign. But, after just a few days, the CPAs go up and you're left scratching your head. Why is my creative fatiguing? And how much creative do I actually need for my campaigns? In today's episode, Nick breaks down the state of creative fatigue in the ad world at the moment and how it is affecting the campaigns he is running for his clients. He also talks about the different types of creative you need, how much of it you need and also gives tips on how to make it easier to get more out of the creative you already have.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a Text Message.Facebook as a platform is changing constantly, even more so recently. Every week there seems to be new changes which can make it hard to know what to do and what not to do. One of the recent changes is the move away from Dynamic Creative towards Flexible Ads. This might be a bit confusing for some so Nick is here today to talk about it. He discusses what Dynamic Creative is, what's changed and what to do now if you want to use this style of ad in your campaigns.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a Text Message.Today on the podcast, Nick is joined by Greg Landon (Head of Marketing at Leadoo) and this episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic and how more personalised, streamlined experiences on sites can boost your conversions massively. They talk about what Leadoo do, how it works and some of the tactics Leadoo use that you can use on your site and in your ads to improve the way your campaigns perform. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a Text Message.Many business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and, as a result, they can be met with large fees and disappointment. This is where 'The Ads Clinic' comes in - serving as a stepping stone between businesses and taking their sales to the next level. In today's episode, Nick, James and Michael discuss what 'The Ads Clinic' is, who it can be useful for and why going straight to an agency may result in disaster. If you interested in learning more about 'The Ads Clinic' and would like a FREE 30 min consultation call about YOUR business, visit https://www.theadsclinic.com/Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In today's episode, Nick and James sit down to discuss how best to scale your Meta Ads. While this may sound straight forward, many people can run into issues such as creative fatigue and diminishing results. This can be quite frustrating, confusing and lead to people abandoning their campaigns unnecessarily. For this one, we discuss how to avoid this, strategies to deploy and best practice when building and running your ad campaigns across Meta. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

You might have the perfect content and copy going out to the right audience but, for some reason, your ad will still fail to convert customers. Why does this happen? And what can we do about it?In today's episode, Nick is joined by business partner James to discuss a recent problem a client was having with their funnel and what us as marketers can learn from it. They talk about why this issue can arise, Click Funnels and the ways to combat this in your own campaigns. Also don't forget to check out The Fake Marketer and Let's Run Email Marketing podcasts for more marketing and value discussions. https://thefakemarketer.buzzsprout.com/sharehttps://www.buzzsprout.com/2311374/shareThanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns?In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does to your ad. He also discusses how Advantage Plus has worked on some of the client accounts he works on and what to bear in mind when deciding whether or not to use it on your ad campaigns. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice. In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when using them and why he believes you should be cautious when enabling them on your campaigns in the future. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.Many people are being caught out and confused by Advantage Plus so make sure you listen to this episode before going ahead and clicking publish on your ad campaign. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it. In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully help you if you run into these problems of ad fatigue and allow you to get your campaign back on track.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend.In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your content right before focusing on how much your spending.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you howIn today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising. In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often, they can perform better than video content in creating conversions. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this?In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that your content shines the way it is supposed to. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is. In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have tested to try and fix this issue and reminds us the importance of making sure that your ads clearly explain what it is that you do. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out. In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of your potential leads are coming from. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are running and see if it can boost your results. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Want to follow along? You can find the video version of this podcast on YouTube: https://youtu.be/nhvtXLOpcg4Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads?In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text Variations within Ads Manager which can help you come up with alternate versions of your copy and which can be tested to see which performs best alongside your creative.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-SaggBlack Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with the Black Friday rush.In this episode, Nick is joined by James to talk all about Black Friday, how to prepare, some tips and tricks you can employ and how you can get a great return without breaking the bank. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxEIn this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads won't display correctly. This can be annoying and dissuade potential customers from visiting your page. By following these steps, you can make sure that all of your ads are displaying properly, regardless of where they are shown across Facebook.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJYIn today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable when trying to promote your product or service. Using these ads will allow Facebook to create carousel-style ads of your products which are sure to engage and grab the attention of your target audience who will want to click these ads to find out more.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!